ambientecucina
projectNEWNNEEEWW BUSINESSBUSINNESS MMEMEDIADIA SRL VIAA ERERITREAIITITREEA 21, 2020157015757 MMILANOILILANO NUMBERNUMBER 37 AUGUST 2014
TECHNO-BEAUTY Electrical appliances and new aesthetic solutions
ambientecucina project FOR DESIGN PROFESSIONALS
Aimed at designers and architects, Ambiente Cucina Project is available as an easy-to-use application to be consulted on any Apple or Android device. To offer a more focused, up-to-date Issue 37 August 2014 service, each issue now addresses one Editor-in-Chief Ivo Alfonso Nardella
theme only, Editorial Director Raffaella Razzano - [email protected] presenting ambientecucina Editorial Offi ce Carla Cavaliere (editor) [email protected] a selection
projectNEWNNEEEWW BUSINESSBUSINNESS MMEMEDIADIA SRL VIAA ERERITREAIITITREEA 21, 2020157015757 MMILANOILILANO Graphic Layout Elisabetta Delfi ni (coordinatore), Elisabetta Buda, NUMBERNUMBER 37 AUGUST 2014 of the most Patrizia Cavallotti, Elena Fusari, Laura Itolli, Silvia Lazzaretti, innovative Luciano Martegani, Cristina Negri, Luca Rovelli solutions Pool Assistant Editor Anna Alberti, Donatella Cavallo, Laura Marinoni Marabelli, Paola Melis available on [email protected]
the market. Contributors Paola Leone (coordination) The new Graphic Design Elisabetta Delfi ni and Laura Itolli TECHNO-BEAUTY graphics Electrical appliances and new aesthetic Owner and Publishing House New Business Media Srl solutions leaves more Registered Offi ce and Headquarters Via Eritrea, 21 - 20157 Milano
ambientecucina - Tel. +39 02 929841 project space for photos, slide shows and videos while still offering in-depth descriptions through text links.
COVER PHOTO Commercial Secretary THE JEWEL-LIKE KNOB OF FRANKE’S Traffi c Offi ce [email protected] CRYSTAL BLACK MIRROR OVEN. Journals customer service Tel. +39 02 3909.0440 [email protected] Attivo tutti i giorni, per informazioni sullo stato del proprio abbonamento e per supporto ai nuovi ordini
Registrazione Tribunale di Milano n. 169 del 24/4/1977 ROC n. 6553 del 10 dicembre 2001
To browse through the flip magazine use the following steps: New Business Media Srl: la riproduzione delle illustrazioni e articoli pubblicati dalla rivista, nonché la loro traduzione è riservata e non può avvenire senza espressa autorizzazione della Casa Editrice. I manoscritti e le illustrazioni inviati alla redazione non saranno restituiti, anche se non pubblicati e la Casa Editrice non si assume responsabilità per il caso che si tratti di esemplari unici. La Casa Editrice non si assume responsabilità per i casi di eventuali errori contenuti negli articoli pubblicati o di errori in cui fosse incorsa nella loro riproduzione sulla rivista. Ai sensi del D.Lgs 196/03 garantiamo che i dati forniti saranno da noi custoditi e trattati con assoluta riservatezza e utilizzati esclusivamente ai fi ni commerciali e promozionali della nostra attività. I Suoi dati potranno essere altresì comunicati a soggetti terzi per i quali la conoscenza dei à Suoi dati risulti necessaria o comunque funzionale allo svolgimento dell’attività della nostra Società. HOME LINK Il titolare del trattamento è: New Business Media Srl, Via Eritrea 21, 20157 Milano. Al titolare del trattamento Lei potrà rivolgersi al numero 02/909.0349 per far valere i Suoi diritti di rettifi cazione, cancellazione, opposizione a particolari trattamenti dei propri dati, esplicitati all’art. 7 D.Lgs 196/03
SLIDE SHOW ATTACHMENT
VIDEO INSIGHTS NEW TECHNOLOGY 3 THE POETICS OF APPLIANCES
Design was a major component of the latest challenge taken up by leading appliance manufacturers who displayed their new ideas at Eurocucina last April, in the FTK–Technology for the Kitchen section. On show were a wide range of ultra-efficient products, big on formal content, often designed around general furnishing trends to give appliances aesthetic (as well as technical and functional) appeal. Customisation is a key concept. With the choice of materials, textures and colours that attract the ever-growing groups of consumers and bring a certain “poetry” to the kitchens technical elements. One of the most iconic examples of the trend must surely be the new Dolce Stil Novo collection of hobs from Smeg (pictured), which replaces the traditional pan stands with a series of metal elements inspired by the world of nature. (ph. Valentina Melzi)
ambientecucina project SALONE INTERNAZIONALE COMPONENTI, SEMILAVORATI E ACCESSORI PER L’INDUSTRIA DEL MOBILE
a FIERA DI PORDENONE 14-17 OTTOBRE 2014
la strada giusta per il tuo business Exposicam srl Via G. Carducci, 12 20123 Milano - Italy Tel: +39 0286995712 Fax: +39 0272095158 [email protected] www.exposicam.it NEW TECHNOLOGY 5
AUTEUR MINIMALISM
BEKO_CAST Simple geometric forms for the Cast collection. The interesting hood is designed as a furnishing element in its own right, and includes a lower section for books and other items. The series also comprises ovens and Domino gas or induction cooktops, available even with just one ring, featuring star-shaped burners. Design Patricia Urquiola.
à www.beko.com
ambientecucina project NEW TECHNOLOGY 6
ELITE STYLE
CANDY GROUP_ELITE An aesthetic based on simplicity of use and ergonomic efficiency: this is the distinctive feature of the Elite series, comprising cooktops (with ultra-flat stainless steel plate), refrigerators, dishwashers and ovens with a dual satin and chrome finish on the handle and knobs, as well as a slimline surround that makes more room for the window.
à www.candy.it ambientecucina project NEW TECHNOLOGY 7
EXTRACTOR MIRROR
ELICA_AMÈLIE Amélie is a characterful, wall-mounted hood that looks just like a mirror - it is indeed made of mirror - finish glass and wood (unusually for this type of product). It has a high-performance, high-efficiency motor with dual extraction surface. The frame is natural wood, bleached or lacquered white. Design Fabrizio Crisà
à www.elica.com ambientecucina project NEW TECHNOLOGY 8 LIKE A VEIL
FABER_VEIL The appropriately-named Veil (front 89.8 x 36.1 cm; height 57.3 cm) is the result of a project that ran for a whole year and involved 40 students at Milan Polytechnic. It is essentially a reworking of the idea of the chimney-style hood, and offers excellent performance features: extraction capacity 720 m3/h (on the intense setting) and patented LED lighting. Available in black or white metal or in White Corian®. Design Samuel Codegoni and Milan Polytechnic students.
à www.faberspa.com
ambientecucina project NEW TECHNOLOGY 9
PURE AIR
FALMEC_BELLARIA Bellaria, designed to remove pollution from indoor spaces, is a cube made of various materials (side 23.8 cm; height 23.3/4 cm) equipped with a miniaturised system that eliminates bacteria, mildew, allergens, house mites, fumes and harmful chemicals such as carbon dioxide, formaldehyde and solvents. It uses ioniser technology has adjustable LED lighting and a dust-removal filter. Three designers worked on the three versions: Marco Zito, Studio Rigo, Original Designers 6R5 Network. à www.bellaria.falmec.com
ambientecucina project ROSSANA ATELIER 10
KITCHEN DESIGN GETS THE JEWELLERY TREATMENT
ATELIER IS A UNIQUE COLLECTION OF JEWEL-LIKE MATERIALS THAT ROSSANA HAS DREAMED UP TO ALLOW DESIGNERS TO CREATE EXCLUSIVE FURNISHING EFFECTS ON THE BRAND’S NEW PRODUCTS
The W75 island, created using Atelier materials. The semi-polished, Breche Nouvelle natural stone worktop.
ambientecucina advertorial feature project ROSSANA ATELIER Wood back and glass 11 shelf for the new glass cabinet units that flank the Rossana collection.
JEWEL-LIKE MATERIALS
NATURALI The choice is between wood, stone, marble and granite. Cabinet fronts, snack bars, shelves and boi- serie systems can be pro- duced in olive, elm, larch or chestnut, manually fi- nished and heat treated. The stonework is polished or brushed, micro-sandbla- sted or treated like leather.
SPECIALI More commonly found in non-domestic envi- ronments, Portland cement is now found in five fini- «Atelier features a selection metal and high-performance shes; the steel has a dark of special new materials, composites offer clients the grey pewter finish; brass selected to customise opportunity to choose for burnished using techniques kitchens at a whole new their kitchen the “look” they borrowed from the restora- level», explains Massimo most readily identify with. tion business. Castagna, coordinator of «Atelier is the outcome of the Atelier Project and art a huge research process TECNICI director of Rossana. This is a involving studies into the Ideal for intensive use, they series of exquisite materials ways materials are worked, can be used to make one- with a jewel-like feel that in the best Italian craft piece work tops with sinks take a completely different, tradition». and stovetops incorpora- but parallel, approach to A clearer idea of the truly ted. As well as stainless series production. Now they exquisite nature of Atelier steel they also feature the are available to retailers for is given by the new systems use of HPL, Fenix and Co- the creation of exclusive W75, TK38 and DC10, which rian. furnishings. Precious stones turned up at Eurocucina with from Italy and around the finishes in brass, glass and à www.rossana.itwww rossana it world, crafted wood, worked sparkling marble.
ambientecucina project FRANKE advertorial feature 12 SOCIAL NETWORKING IN THE KITCHEN
FRANKE’S MYMENU OVEN LETS YOU PUT TOGETHER WHOLE MENUS REMOTELY AND SHARE RECIPES ON FACEBOOK IN REAL TIME. 2.0 FLAVOUR AND PERFORMANCE.
The myMenu oven can be controlled remotely using a special app.
ambientecucina project FRANKE 13
à www.franke.com à www.facebook.com/frankeitaly
With the myMenu app a recipe can also be shared on Facebook.
The #iocucinosocial (literally advanced electronics built or menu has been chosen “I cook social”) undoubtedly into the myMenu ovens (which (meals for between one and attracts attention. At Eurocucina come in a range of different ten people can be prepared), Franke presented the new models) and can be managed the screen shows the calorie “social networking” slant to with the help of a smartphone intake, the degree of difficulty the technological revolution or tablet connected by wi-fi and the number of portions. of its myMenu ovens, with through the dedicated app. And Then the list of ingredients and which it is possible not only it really does make cooking so the quantities come up after to programme cooking cycles much easier: first you choose a which, in a kind of cookery remotely, but also to record, particular recipe on the app or a course presentation, the user personalise and share recipes meal with several courses; with is shown how to prepare the on your own Facebook page. the Menu Completo programme food. The smartphone sends The special myMenu technology it is even possible to cook up a message to the oven, which is supported by an exclusive to four dishes simultaneously. then automatically cooks the dedicated app, which works on The chosen recipe comes from meal to perfection. both Android and IOS. the recipe book, where there is The system does, however, no end to the recipes and any also leave scope for individual SHARED CREATIVITY updates that can be stored, creativity. In this case, the app Franke has turned what might organised by course (starter, saves the menu, personalises it otherwise seem a chore into main course, dessert), on the and allows it to be shared with a fun experience and an basis of the ingredients used, by the Franke myMenu community opportunity for sharing. The country of origin or by seasonal and on the user’s own Facebook cooking process exploits the celebration. Once the recipe page.
ambientecucina project NEW TECHNOLOGY 14
ONE FOR THREE
FOSTER_ FL COLLECTION The FL Collection of high-end built-in appliances offers excellent performance features and great aesthetic appeal. It comprises electrostatic steam and microwave ovens, a food warmer compartment, a hood, sinks, a cooktop with 2,3 or 5 gas rings, and a coffee-maker. It comes in three finishes: Full White, SuperMirror and Matt Black. à www.fosterspa.com ambientecucina project NEW TECHNOLOGY 15
CHIC COFFEE
FULGOR MILANO_BUILT-IN COFFEE MAKER The built-in coffee and hot drinks maker has been completely revamped. It now comes in four aesthetic versions and features new technology. The dispensers are housed in an elegant steel surround with rounded corners; the digital display has touch controls. It comes with an accessories drawer divided into compartments inside.
à www.fulgor-milano.com ambientecucina project NEW TECHNOLOGY
16 CUSTOMISABLE HANDLE
MIELE_PURE LINE Pure Line, which relies for its effect on the design of the horizontal components, is a range of built-in appliances revamped with even more advanced technology and new finishes for the oven handles. The series comprises cooktops, hoods, multifunctional ovens (combined, steam and microwave), coffee makers, wine coolers and fridge-freezers.
à www.miele.it
ambientecucina project NEW TECHNOLOGY 17
POETIC BURNERS
SMEG_DOLCE STIL NOVO Dolce Stil Novo brings a highly innovative new concept to hob design, with the pan stands designed to look like birds drinking from a lake. Alternatively, flat metal elements depicting fruit or birds in plain or coloured metal are available. A unique product that combines luxury with versatility. Design Guido Canali. (ph. Valentina Melzi) à www.smeg.it ambientecucina project NEW TECHNOLOGY 18
PERSONAL TEXTURE
WHIRLPOOL_COLLEZIONE ATELIER The Atelier Collection is the result of a collaboration with Jannelli&Volpi – the leading manufacturer of wallpaper and household fabrics – and offers original ways of personalising refrigerators and single-door freezers with 3D-textured panels inspired by wallpaper design. The Glance, Elegance and Charme coverings transform appliances into designer furnishings.
à www.whirlpool.it ambientecucina project NEW TECHNOLOGY 19
COLOUR AND RESTRAINT
WOLF_NEW GENERATION As well as being attractively designed, the New Generation gas hobs feature one of the most powerful sealed dual-crown burners, which produces a flame at two levels. They come with 2, 4 and 5 rings and with burners in a red/metal or black/metal finish. They come in the Professional (pictured), Contemporary and Transitional versions.
à www.frigo2000.net ambientecucina project casa tavola cucina HOMI DOMENICA 14 SETTEMBRE
Orientarsi in un mercato in continua evoluzione? Web, esperienzialità, mix merceologico
Presentazione ricerca realizzata da Federmobili per ART
To the future come la rete e le nuove tecnologie possono contribuire ad attualizzare il punto vendita
Su il sipario come rendere il punto vendita un luogo di esperienza attraverso la teatralizzazione della proposta prodotto
Il mix merceologico punti di vendita che racchiudono un mondo di stile
Premiazione Global Innovator Award talk show e punti vendita selezionati dal GIA Italia sponsor HOMI FIERA MILANO RHO ore 16.30 SALA GEMINI Centro Servizi Fieramilano #summitcasa14 partnership Informazioni e modalità di partecipazione La partecipazione è gratuita previa iscrizione. Saranno previste agevolazioni particolari per i partecipanti. Per info [email protected] www.livinginterior.it
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