2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically

© 2012 Harris Interactive Inc. All rights reserved. The content contained in this report is the intellectual property of Harris Interactive. Any copying, republication or redistribution of such content is expressly prohibited without the prior written consent of Harris Interactive. * indicates brand has sample size of less than N=100 and it is not included in industry rankings Harris Secondary Category Harris Tertiary Category Brand Foods Candy - Chocolate 3 Musketeers Chocolate Candy Beer, Wine, Liquor Liquor-Vodka 3 Olives Vodka Technology-Related Products MasterBrand 3M Corporation Non-Profit Corporations Youth & Children 4-H Foods Candy-Gum 5 Gum Beverages Energy Drink 5-Hour Energy Shot Retail Retail-Convenience Store 7-Eleven Convenience Store Beverages Carbonated Beverage-Regular 7-Up Household Products Other Pet Care-Cat Food 9 Lives Cat Food Media Television Variety TV Programming A&E Television Network Financial Services/Insurance Insurance AAA-American Automobile Insurance Automotive Service Centers Automotive Service Centers AAMCO Transmission Non-Profit Corporations Public Policy/Legislative AARP Non-Profit Corporations Social Service AARP Foundation Media Magazine Magazine-General Interest AARP The Magazine Media Television Variety TV Programming ABC Family Television Network Media Television Broadcast Network ABC Television Network Retail Retail-Clothing/Accessories Abercrombie and Fitch Retail Store Beer, Wine, Liquor Liquor-Vodka Absolut Vodka Beverages Water-Sports Drink Accelerade* Computer-Related Products Computer Acer Computers Computer-Related Products Computer Tablet Acer Iconia Tab (Tablet)* Foods Popcorn ACT II Popcorn Over-the-Counter Products OTC Cold / Allergy Medication Actifed Automotive Manufacturers Automotive-Luxury Acura Vehicles Apparel/Accessories Footwear-Athletic or Casual Adidas Athletic Footwear Car Rentals Car Rental Advantage Rent a Car Over-the-Counter Products OTC Cold / Allergy Medication Advil Cold and Sinus Over-the-Counter Products OTC Pain Reliever Advil Pain Reliever Over-the-Counter Products OTC Sleep Aids Advil PM Retail Retail-Clothing/Accessories Aeropastale Retail Store Health Insurance Health Insurance Aetna Financial Services/Insurance Insurance Aflac Insurance Airlines Airline-Full Service Air Canada 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Foods Candy- Non Chocolate Airheads Airlines Airline-Value AirTran Apparel/Accessories Footwear-Athletic or Casual Airwalk Footwear Household Products Other Carpet Aladdin Carpet Car Rentals Car Rental Alamo Rent A Car Airlines Airline-Full Service Alaska/ Horizon Airlines Over-the-Counter Products OTC Cold / Allergy Medication Alavert Telecommunications Mobile Phone Alcatel ONE TOUCH* Over-the-Counter Products OTC Pain Reliever Aleve Pain Reliever Over-the-Counter Products OTC Digestive Aid Alka-Seltzer Over-the-Counter Products OTC Cold / Allergy Medication Alka-Seltzer Plus Cold Medicine Household Products Other Cookware All-Clad Cookware Over-the-Counter Products OTC Cold / Allergy Medication Allegra-Allergy Medication Financial Services/Insurance Insurance Allstate Insurance Company Telecommunications Mobile Network Alltel Mobile Network Financial Services/Insurance Retail Bank-Super Regional Ally Bank Beer, Wine, Liquor Wine-Value Almaden Wine Health and Beauty Products Cosmetics-Mass Merchant Almay Cosmetics Foods Candy - Chocolate Almond Joy Chocolate Candy Consumer Electronics Car Audio Alpine In-Vehicle Audio Household Products Other Pet Care-Dog Food Alpo Dog Food Non-Profit Corporations Health Alzheimer's Association Appliances Major Appliances Amana Appliances Computer-Related Products E-Readers Amazon Kindle e-reader Online Organizations Shopping Site Amazon.com Other Products Greeting Cards Ambassador Greeting Cards Media Television Variety TV Programming AMC Television Network (American Movie Classics) Airlines Airline-Full Service American Airlines Non-Profit Corporations Health American Cancer Society Non-Profit Corporations Public Policy/Legislative American Civil Liberties Union (ACLU) Foundation Household Products Other Kitchen Cabinetry American Classic Cabinetry* Non-Profit Corporations Health American Diabetes Association Retail Retail-Clothing/Accessories American Eagle Outfitters Financial Services/Insurance Payment Card American Express Other Products Greeting Cards American Greetings Cards Non-Profit Corporations Health American Heart Association Non-Profit Corporations Health American Lung Association Non-Profit Corporations Social Service American Red Cross 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Non-Profit Corporations Animals Welfare American Society for the Prevention of Cruelty to Animals (ASPCA) Household Products Other Faucets American Standard Faucets Household Products Other Kitchen Cabinetry American Woodmark Cabinets Non-Profit Corporations International Needs AmeriCares* Hotels Economy Hotel America's Best Value Inn Health Insurance Health Insurance Amerigroup Financial Services/Insurance Investment Ameriprise Financial Services Beverages Energy Drink AMP Energy Drink Over-the-Counter Products OTC Pain Reliever Anacin Pain Reliever? Telecommunications Mobile Phone Operating System Android Media Television Topical interest TV programming Animal Planet Television Network Household Products Other Cookware Anolon Cookware Computer-Related Products MasterBrand Apple Computer-Related Products Computer Apple Computers Computer-Related Products Computer Tablet Apple iPad (Tablet) Telecommunications Mobile Phone Apple iPhone Restaurants Restaurant-Casual Dining-American Applebee's Beverages Water-Bottled Aquafina Bottled Water Restaurants Restaurant-Quick Service Arby's Restaurants Foods Cookies Archway Cookies Retail Retail-Convenience Store Arco am/pm Convenience Store Retail Gasoline Retail Gasoline Arco Gasoline Household Products Other Kitchen Cabinetry Aristocraft Cabinets* Beverages Bottled Iced Teas AriZona Beverages Household Products Other Kitchen Cabinetry Armstrong Cabinetry* Beverages Water-Bottled Arrowhead Bottled Water Non-Profit Corporations Health Arthritis Foundation Apparel/Accessories Footwear-Running Shoes Asics Running Shoes Media News service Media News service Associated Press (AP) Computer-Related Products Computer Tablet Asus EeePad Transformer (Tablet)* Telecommunications Wireless No-Contract Carriers AT&T GoPhone (no contract wireless phone) Telecommunications Mobile Network AT&T Mobile Network Foods Energy Bars Atkins Energy Bar Foods Meal Replacement Drink Atkins Meal Replacement Drink Media Magazine Magazine-General Interest Atlantic Monthly Magazine Automotive Manufacturers Automotive-Luxury Audi Vehicles Non-Profit Corporations Conservation & Environmental Audubon Non-Profit Corporations Social Service - Disability Autism Society 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Non-Profit Corporations Social Service - Disability Autism Speaks Online Organizations Auto Sales AutoTrader.com Car Rentals Car Rental Avis Rent A Car Health and Beauty Products Cosmetics-Premium Avon Cosmetics Non-Profit Corporations Health Avon Foundation for Women Financial Services/Insurance Investment AXA/Equitable* Foods Candy - Chocolate Baby Ruth Chocolate Candy Restaurants Restaurant-Casual Dining-American Bahama Breeze Foods Energy Bars Balance Bar Energy Bar Household Products Other Window Coverings Bali Blinds & Shades Health and Beauty Products Sun Screen Banana Boat Suncare Retail Retail-Clothing/Accessories Banana Republic Retail Store Consumer Electronics Car Audio Bang and Olufsen In-Vehicle Audio* Financial Services/Insurance Retail Bank-National Bank of America Financial Services/Insurance Investment Bank of America/Merrill Lynch Wealth Management Financial Services/Insurance Investment Bank of New York Mellon Health and Beauty Products Cosmetics-Premium Bare Escentuals Cosmetics Beer, Wine, Liquor Wine-Popular Barefoot Wine Retail Retail-Books Barnes & Noble Booksellers Computer-Related Products E-Readers Barnes & Noble Nook e-reader Health Care Hospitals Barnes Jewish Hospital* Beverages Energy Drink Base Energy* Household Products Other Mattress-Innerspring Bassett Mattress Over-the-Counter Products OTC Pain Reliever Bayer Pain Reliever Financial Services/Insurance Retail Bank-Super Regional BB&T Bank Media Television Broadcast Network BBC America Television Network Media News service Media News service BBC News Financial Services/Insurance Retail Bank-Super Regional BBVA Compass Bank* Over-the-Counter Products OTC Pain Reliever BC Powder Pain Reliever Beer, Wine, Liquor Beer Full Calorie Becks Beer Retail Retail-Home Bed Bath & Beyond Stores Household Products Other Paint Behr Computer-Related Products MasterBrand Belkin Beer, Wine, Liquor Wine-Popular Bella Sera Wine* Automotive Service Centers Automotive Service Centers Belle Tire* Over-the-Counter Products OTC Cold / Allergy Medication Benadryl Over-the-Counter Products OTC Fiber supplement Benefiber Household Products Other Pet Care-Dog Food BenEful Dog Food Household Products Other Paint Benjamin Moore 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Retail Retail-Electronic Best Buy Stores Non-Profit Corporations Animals Welfare Best Friends Animal Society Hotels Mid-Market Hotel Best Western Hotels Media Television Variety TV Programming BET (Black Entertainment Television) Media Magazine Magazine-Women's Better Homes and Gardens Magazine Automotive Tires Automotive Tires BF Goodrich Automobile Tires Other Products Office Supply-Pens Bic Non-Profit Corporations Youth & Children Big Brothers Big Sisters Beverages Tea Bags Bigelow Tea Media Television Topical interest TV programming Bio Channel Television Network Household Products Other Vacuum Cleaners Bissell Vacuum Appliances Small Kitchen Appliances-Drip Coffee Black & Decker Coffee Maker Maker Household Products Other Lawn Mowers Black & Decker Lawn Mower Appliances Small Kitchen Appliances Black & Decker Small Appliances Household Products Other Tools-Power Black & Decker Tools Household Products Other Vacuum Cleaners Black & Decker Vacuum Beer, Wine, Liquor Wine-Popular Black Swan Wine* Telecommunications Mobile Phone Blackberry Phone Computer-Related Products Computer Tablet Blackberry Playbook (Tablet) Entertainment/Recreation Video Blockbuster OnLine Media News service Media News service Bloomberg Retail Retail-Department Store Retail-Upper Bloomingdales Tier Health Insurance Health Insurance Blue Cross/Blue Shield Beer, Wine, Liquor Beer Full Calorie Blue Moon Beer Automotive Manufacturers Automotive-Luxury BMW Vehicles Health and Beauty Products Cosmetics-Premium Bobbi Brown Cosmetics Household Products Other Mattress-Memory Foam Bodipedic Memory Foam Mattress Restaurants Restaurant-Casual Dining-American Bonefish Grill Media Television Kids TV programming Boomerang Television Network Telecommunications Wireless No-Contract Carriers Boost Mobile (no contract wireless phone) Appliances Major Appliances Bosch Appliances Appliances Small Kitchen Appliances-Drip Coffee Bosch Coffee Maker Maker Household Products Other Tools-Power Bosch Power Tools Consumer Electronics Car Audio Bose In-Vehicle Audio Consumer Electronics Car Audio Boston Acoustics In-Vehicle Audio Consumer Electronics Car Audio Bowers & Wilkins In-Vehicle Audio* Non-Profit Corporations Youth & Children Boy Scouts of America 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Non-Profit Corporations Youth & Children Boys & Girls Clubs of America Retail Retail-Convenience Store BP am/pm Convenience Store Retail Gasoline Retail Gasoline BP Gasoline Media Television Variety TV Programming Bravo Television Network Non-Profit Corporations Health Breast Cancer Research Foundation Appliances Small Kitchen Appliances Breville Small Appliances* Automotive Tires Automotive Tires Bridgestone Automobile Tires Household Products Other Lawn Mowers Briggs & Stratton Lawn Mower Health Care Hospitals Brigham and Women’s Hospital Household Products Other Gas Grills Brinkmann Gas Grill Apparel/Accessories Footwear-Running Shoes Brooks Running Shoes Retail Retail-Electronic Brookstone Retail Stores Computer-Related Products Printing & Imaging Brother Printing and Imaging Restaurants Restaurant-Quick Service-Beverage/Light Bruegger's Bagels Meal Foods Candy-Gum BubbleYum Gum Foods Candy-Gum Bubblicious Beer, Wine, Liquor Beer Light Bud Light Beer Car Rentals Car Rental Budget Rent A Car Beer, Wine, Liquor Beer Full Calorie Budweiser Beer Beer, Wine, Liquor Beer Light Budweiser Select Beer Entertainment/Recreation Movie Studio Buena Vista Movie Studio Over-the-Counter Products OTC Pain Reliever Bufferin Pain Reliever? Automotive Manufacturers Automotive-Full Line Buick Vehicles Health and Beauty Products Sun Screen Bull Frog Suncare Restaurants Restaurant-Quick Service Burger King Restaurants Beer, Wine, Liquor Beer Full Calorie Busch Beer Resorts/Attractions Amusement Attraction Busch Gardens Beer, Wine, Liquor Beer Light Busch Light Beer Beer, Wine, Liquor Liquor-Scotch Whiskey Bushmills Irish Whiskey Media Magazine Magazine-Business Financial BusinessWeek Magazine Foods Candy - Chocolate Butterfinger Chocolate Candy Online Organizations Daily Deal Sites BuyWithMe.com* Foods Candy-Premium Chocolate Cadbury Chocolate Candy Automotive Manufacturers Automotive-Luxury Cadillac Vehicles Household Products Other Cookware Calphalon Cookware Appliances Small Kitchen Appliances Calphalon Small Appliances Apparel/Accessories Apparel/Accessories-Jeans Calvin Klein Jeans Apparel/Accessories Apparel/Accessories-Intimate Calvin Klein Women's Underwear Tobacco Tobacco Camel Cigarettes 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Household Products Other Tools-Power Campbell Hausfeld Tools Health Care Hospitals Cancer Treatment Centers of America Hotels Extended Stay Hotel Candlewood Suites Consumer Electronics Digital Cameras Canon Digital Camera Computer-Related Products Printing & Imaging Canon Printing & Imaging Foods Salty Snack Cape Cod Chips Financial Services/Insurance Retail Bank-National Capital One Beverages Fruit Flavored Drink Capri Sun Non-Profit Corporations International Needs CARE Online Organizations Jobs/Career CareerBuilder.com Apparel/Accessories Apparel/Accessories Carhartt Beverages Coffee-Ground Caribou Ground Coffee Beer, Wine, Liquor Wine-Value Carlo Rossi Wine Other Products Greeting Cards Carlton Greeting Cards Cruise Line Cruise Line Carnival Cruise Lines Restaurants Restaurant-Casual Dining-Italian Carrabba's Restaurant Online Organizations Auto Sales Cars.com Media Television Kids TV programming Cartoon Network Consumer Electronics Digital Cameras Casio Digital Camera Other Products Motor Oil Castrol Motor Oil Non-Profit Corporations Social Service Catholic Charities USA Non-Profit Corporations International Needs Catholic Relief Services Beer, Wine, Liquor Wine-Popular Cavit Wine Media Television Broadcast Network CBS Television Network Health Care Hospitals Cedars-Sinai Medical Center Cruise Line Cruise Line Celebrity Cruises Beverages Tea Bags Celestial Seasonings Tea Telecommunications Mobile Network CenturyLink Mobile Network Household Products Other Pet Care-Dog Food Cesar Canine Cuisine Health and Beauty Products Cosmetics-Premium Chanel Cosmetics Household Products Other Gas Grills Char•Broil Gas Grill Non-Profit Corporations International Needs Charity Water* Financial Services/Insurance Investment Charles Schwab Financial Services Retail Retail-Clothing/Accessories Charlotte Russe Retail Store Financial Services/Insurance Retail Bank-National Chase Bank Financial Services/Insurance Investment Chase Investment Services Foods Salty Snack Cheetos Snacks Foods Salty Snack Cheez-It Crackers Automotive Manufacturers Automotive-Full Line Chevrolet Vehicles 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Retail Retail-Convenience Store Chevron Food Mart Retail Gasoline Retail Gasoline Chevron Gasoline Automotive Manufacturers Automotive-Specialty Chevy Volt Foods Cookies Chewy Chips Ahoy Cookies Foods Salty Snack Chex Mix Household Products Other Baby/Children Chicco Restaurants Restaurant-Quick Service Chik-fil-A Non-Profit Corporations International Needs ChildFund International Non-Profit Corporations Social Service Children's Defense Fund Health Care Hospitals Children's Hospital Boston Health Care Hospitals Children's Hospital of Philadelphia Non-Profit Corporations Health Children's Miracle Network Restaurants Restaurant-Casual Dining-American Chili's Restaurant Restaurants Restaurant-Quick Service Chipotle Foods Cookies Chips Ahoy Cookies Beer, Wine, Liquor Liquor-Scotch Whiskey Chivas Regal Scotch Whisky Over-the-Counter Products OTC Cold / Allergy Medication Chlor-trimeton Foods Yogurt Chobani Greek Yogurt Beverages Coffee-Ground Chock Full O'Nuts Ground Coffee Non-Profit Corporations International Needs Christian Children's Fund Automotive Manufacturers Automotive-Full Line Chrysler Vehicles Foods Cookies Chunky Chips Ahoy Cookies Restaurants Restaurant-Quick Service Church’s Chicken Health Insurance Health Insurance CIGNA Health Care Hospitals Cincinnati Children's Hospital Medical Center* Media Television Pay Cable Networks Cinemax Retail Retail-Convenience Store Circle K Convenience Store Household Products Other Cookware Circulon Cookware Computer-Related Products MasterBrand Cisco Systems Retail Gasoline Retail Gasoline Citgo Gasoline Financial Services/Insurance Retail Bank-National Citibank Financial Services/Insurance Investment Citigroup Financial Services Over-the-Counter Products OTC Fiber supplement Citrucel Retail Retail-Clothing/Accessories Claire's Store Hotels Full Service Hotel Clarion Hotels Over-the-Counter Products OTC Cold / Allergy Medication Claritin Allergy Medication Health Care Hospitals Cleveland Clinic Foods Energy Bars Clif Energy Bars Health and Beauty Products Cosmetics-Premium Clinique Cosmetics 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Household Products Other Household Cleaner Clorox Clean-Up Household Products Other Household Cleaner Clorox Green Works Cleaner Media Television TV News Programming CNBC Television Network Media News service Media News service CNN Online Media Television TV News Programming CNN Television Network Beverages Carbonated Beverage-Regular Coca-Cola Beverages Carbonated Beverage-Diet Coke Zero Apparel/Accessories Apparel/Accessories Columbia Apparel Beer, Wine, Liquor Wine-Popular Columbia Crest Wine Foods Salty Snack Combos Media Television Variety TV Programming Comedy Central Television Network Household Products Other Mattress-Memory Foam Comfort Dreams Memory Foam Mattress Hotels Mid-Market Hotel Comfort Inns & Suites Hotels Mid-Market Hotel Comfort Suites Computer-Related Products Computer Compaq Computers Over-the-Counter Products OTC Cold / Allergy Medication Comtrex Health and Beauty Products Hair Care Conair Retail Gasoline Retail Gasoline ConocoPhillips Gasoline Hotels Luxury Hotel Conrad Hotels & Resorts Financial Services/Insurance Insurance Conseco Insurance Company* Non-Profit Corporations Conservation & Environmental Conservation International Foundation* Airlines Airline-Full Service Continental Airlines Automotive Tires Automotive Tires Continental Automobile Tires Apparel/Accessories Footwear-Athletic or Casual Converse Athletic Footwear Automotive Tires Automotive Tires Cooper Automobile Tires Beer, Wine, Liquor Beer Full Calorie Coors Beer Beer, Wine, Liquor Beer Light Coors Light Beer Health and Beauty Products Sun Screen Coppertone Suncare Over-the-Counter Products OTC Cold / Allergy Medication Corcidin HBP Household Products Other Everyday Dinnerware Corelle Tableware Beer, Wine, Liquor Beer Full Calorie Corona Extra Beer Beer, Wine, Liquor Beer Light Corona Light Beer Over-the-Counter Products OTC Laxative Correctol Media Magazine Magazine-Women's Cosmopolitan Magazine Retail Gasoline Retail Gasoline Costco Gasoline Retail Retail-Drug Store Costco Pharmacy Hotels Mid-Market Hotel Country Inns and Suites by Carlson Hotels Full Service Hotel Courtyard by Marriott Hotels 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Health Insurance Health Insurance Coventry Health Care* Health and Beauty Products Cosmetics-Mass Merchant Cover Girl Cosmetics Household Products Other Lawn Mowers Craftsman Lawn Mowers Household Products Other Tools-Power Craftsman Tools Financial Services/Insurance Investment Credit Suisse Financial Services Telecommunications Wireless No-Contract Carriers Cricket (no contract wireless phone) Telecommunications Mobile Network Cricket Mobile Network Media Television Topical interest TV programming Crime & Investigation Television Network Appliances Small Kitchen Appliances Crock-Pot Small Appliances Beer, Wine, Liquor Liquor-Scotch Whiskey Crown Royal Whiskey Hotels Full Service Hotel Crowne Plaza Hotels & Resorts Beverages Water-Bottled Crystal Geyser Bottled Water Appliances Small Kitchen Appliances-Drip Coffee Cuisinart Coffee Maker Maker Household Products Other Cookware Cuisinart Cookware Appliances Small Kitchen Appliances Cuisinart Small Appliances Retail Retail-Drug Store CVS Pharmacy Drug Store Non-Profit Corporations Health Cystic Fibrosis Foundation Restaurants Restaurant-Quick Service Dairy Queen Health Care Hospitals Dana-Farber Cancer Institute Foods Yogurt Danimals Yogurt Foods Yogurt Dannon Activia Foods Yogurt Dannon DanActive Foods Yogurt Dannon Refrigerated Yogurt Household Products Other Everyday Dinnerware Dansk Beverages Water-Bottled Dasani Bottled Water Other Products Greeting Cards DaySpring Greeting Cards* Household Products Other Tools-Power De Walt Tools Online Organizations Daily Deal Sites DealOn.com* Online Organizations Daily Deal Sites Dealster.com* Beverages Water-Bottled Deer Park Bottled Water Retail Retail-Clothing/Accessories Delia*s Retail Store Computer-Related Products Computer Dell Computers Computer-Related Products Printing & Imaging Dell Printing & Imaging Computer-Related Products Computer Tablet Dell Streak Tablet (Tablet)* Appliances Small Kitchen Appliances-Drip Coffee DeLonghi Coffee Maker Maker Airlines Airline-Full Service Delta Air Lines Household Products Other Faucets Delta Faucets Household Products Other Everyday Dinnerware Denby Tableware* 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Restaurants Restaurant-Casual Dining-American Denny's Foods Candy-Gum Dentyne Gum Household Products Other Window Coverings Design View Blinds & Shades* Universities/Online Degrees For-Profit University DeVry University Apparel/Accessories Footwear-Athletic or Casual Dexter Shoes Online Organizations Jobs/Career Dice.com* Apparel/Accessories Apparel/Accessories Dickies Apparel Beverages Carbonated Beverage-Diet Diet Coke Beverages Carbonated Beverage-Diet Diet Dr Pepper Beverages Carbonated Beverage-Diet Diet Mountain Dew Beverages Carbonated Beverage-Diet Diet Pepsi Entertainment/Recreation Movie Studio Dimension Films Movie Studio Over-the-Counter Products OTC Cold / Allergy Medication Dimetapp Health and Beauty Products Cosmetics-Premium Dior Cosmetics Household Products Other Vacuum Cleaners Dirt Devil Vacuum Automotive Service Centers Automotive Service Centers Discount Tires Financial Services/Insurance Payment Card Discover Card Media Television Topical interest TV programming Discovery (en Espanol) Television Network Media Television Topical interest TV programming Discovery Channel Media MasterBrand Discovery Communications, Inc. Media Television Kids TV programming Disney Channel Media Television Kids TV programming Disney Junior Resorts/Attractions Amusement Attraction Disney World Media Television Kids TV programming Disney XD Resorts/Attractions Amusement Attraction Disneyland Apparel/Accessories Apparel/Accessories-Intimate DKNY (Women's Underwear) Apparel/Accessories Apparel/Accessories Dockers Apparel Non-Profit Corporations International Needs Doctors Without Borders/Medecins Sans Frontieres (MSF) Automotive Manufacturers Automotive-Full Line Dodge Vehicles Beverages Fruit Juice Dole Juices Retail Retail-Value Dollar General Store Car Rentals Car Rental Dollar Rental Car Restaurants Restaurant-Quick Service-Pizza Domino's Pizza Foods Salty Snack Doritos Chips Household Products Other Mattress-Memory Foam Dormia Memory Foam Mattress* Foods Candy-Gum Double Bubble Hotels Full Service Hotel Doubletree by Hilton Foods Candy-Premium Chocolate Dove Milk Chocolate Candy 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Beverages Carbonated Beverage-Regular Dr Pepper Entertainment/Recreation Movie Studio DreamWorks Movie Studio Over-the-Counter Products OTC Cold / Allergy Medication Drixoral Retail Retail-Shoes DSW Shoes Household Products Other Gas Grills Ducane Gas Grill Health Care Hospitals Duke University Medical Center Over-the-Counter Products OTC Laxative Dulcolax Beverages Coffee-Ground Dunkin' Donuts Ground Coffee Restaurants Restaurant-Quick Service-Beverage/Light Dunkin' Donuts Stores Meal Household Products Other Paint Dutch Boy Household Products Other Mattress-Innerspring Duxiana Mattress* Other Products Office Supply DYMO* Consumer Electronics Consumer Electronics Dynex Home Electronics Household Products Other Vacuum Cleaners Dyson Vacuum Media Television Variety TV Programming E! Entertainment Television Financial Services/Insurance Investment E*Trade Non-Profit Corporations Social Service - Disability Easter Seals Online Organizations Travel Services easyCruise.com* Online Organizations Shopping Site eBay Online Organizations Auto Sales eBay Motors Media Magazine Magazine-General Interest Ebony Magazine Hotels Economy Hotel Econo Lodge Health and Beauty Products Weight Management eDiets.com* Online Organizations Auto Sales Edmunds.com Financial Services/Insurance Investment Edward Jones Online Organizations Online Dating Site eHarmony.com Beverages Coffee-Ground Eight O'clock Ground Coffee Restaurants Restaurant-Quick Service-Beverage/Light Einstein Bagels Meal Appliances Major Appliances Electrolux Appliances Household Products Other Vacuum Cleaners Electrolux Vacuum Health and Beauty Products Cosmetics-Premium Elizabeth Arden Cosmetics Hotels Full Service Hotel Embassy Suites Household Products Other Cookware Emerilware Cookware Household Products Other Mattress-Innerspring Englander Mattress* Car Rentals Car Rental Enterprise Rent-A-Car Media Magazine Magazine-General Interest Entertainment Weekly Magazine Non-Profit Corporations Conservation & Environmental Environmental Defense Fund Consumer Electronics Consumer Electronics Epson Home Electronics 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Computer-Related Products Printing & Imaging Epson Printing & Imaging Health and Beauty Products Cosmetics-Premium Estee Lauder Cosmetics Household Products Other Pet Care-Cat Food Eukanuba Cat Food Household Products Other Pet Care-Dog Food Eukanuba Dog Food Household Products Other Vacuum Cleaners Eureka Vacuum Online Organizations Daily Deal Sites Eversave.com Beverages Water-Bottled Evian Bottled Water Online Organizations Greeting Cards Evite.com Over-the-Counter Products OTC Pain Reliever Excedrin Pain Reliever Over-the-Counter Products OTC Laxative ExLax Online Organizations Travel Services Expedia.com Hotels Extended Stay Hotel Extended Stay America Foods Candy-Gum Extra Gum Retail Gasoline Retail Gasoline ExxonMobil Gasoline Online Organizations Social Networking Site Facebook.com Hotels Mid-Market Hotel Fairfield Inns and Suites Media Magazine Magazine-Women's Family Circle Magazine Retail Retail-Value Family Dollar Store Foods Cookies Famous Amos Chocolate Chip Cookies Retail Retail-Shoes Famous Footwear Household Products Other Pet Care-Cat Food Fancy Feast Cat Food Financial Services/Insurance Other Financial Services Fannie Mae Household Products Other Household Cleaner FantastiK Cleaner Household Products Other Cookware Farberware Cookware Financial Services/Insurance Insurance Farmers Insurance Media Magazine Magazine-Business Financial Fast Company Magazine* Other Products Package Delivery FedEx Other Products Package Delivery-Retail FedEx Office Non-Profit Corporations Social Service Feed The Children Non-Profit Corporations Social Service Feeding America Foods Candy-Premium Chocolate Ferrero Roche Chocolate Candy Beer, Wine, Liquor Wine-Popular Fetzer Wine Automotive Manufacturers Automotive-Full Line Fiat Vehicles Over-the-Counter Products OTC Fiber supplement Fibercon Financial Services/Insurance Investment Fidelity Investments Financial Services Household Products Other Gas Grills Fiesta Gas Grill* Household Products Other Everyday Dinnerware Fiesta Tableware Beverages Water-Bottled Fiji Bottled Water Automotive Tires Automotive Tires Firestone Automobile Tires 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Automotive Service Centers Automotive Service Centers Firestone Automotive Service Centers Media Television Topical interest TV programming FitTV Beverages Fruit Flavored Drink Five Alive Juice Restaurants Restaurant-Quick Service Five Guys Burgers and Fries Beer, Wine, Liquor Wine-Value Five Oaks Wine* Over-the-Counter Products OTC Laxative Fleet Health Care Hospitals Floating Hospital for Children at Tufts Medical Center* Beverages Fruit Juice Florida Natural Juices Beverages Coffee-Ground Folger's Ground Coffee Household Products Other Cookware Fontignac Cookware* Non-Profit Corporations International Needs Food for the Poor Media Television Topical interest TV programming Food Network Television Network Media Magazine Magazine-Business Financial Forbes Magazine Automotive Manufacturers Automotive-Full Line Ford Vehicles Retail Retail-Clothing/Accessories Forever21 Retail Store Household Products Other Household Cleaner Formula 409 Household Cleaner Sports Sports Formula One Racing Media Magazine Magazine-Business Financial Fortune Magazine Beer, Wine, Liquor Beer Full Calorie Fosters Lager Beer Hotels Luxury Hotel Four Seasons Hotels and Resorts Beer, Wine, Liquor Wine-Value Fox Brook Wine* Media Television TV News Programming Fox News Channel Media News service Media News service Fox News Online Media Television Broadcast Network Fox Television Network Beer, Wine, Liquor Wine-Value Foxhorn Wine* Financial Services/Insurance Investment Franklin Templeton Investments Beer, Wine, Liquor Wine-Value Franzia Wine Financial Services/Insurance Other Financial Services Freddie Mac Appliances Major Appliances Frigidaire Appliances Household Products Other Pet Care-Cat Food Friskies Cat Food Foods Salty Snack Fritos Airlines Airline-Value Frontier / Midwest Airlines Consumer Electronics Digital Cameras Fujifilms Digital Camera Computer-Related Products Computer Fujitsu Computers Beverages Energy Drink Full Throttle Energy Drink Media Television Variety TV Programming FX Television Network Media Television Variety TV Programming G4 (Television Channel) Beer, Wine, Liquor Wine-Popular Gallo Wine Retail Retail-Electronic Game Stop Retail Store 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Consumer Electronics Navigation Systems Garmin Navigation System Computer-Related Products Computer Gateway Computers Beverages Water-Sports Drink Gatorade Over-the-Counter Products OTC Digestive Aid Gaviscon Appliances Major Appliances GE Appliances Appliances Small Kitchen Appliances-Drip Coffee GE Coffee Maker Maker Appliances Small Kitchen Appliances GE Small Appliances Financial Services/Insurance Insurance Geico Auto Insurance Automotive Tires Automotive Tires General Automobile Tires Automotive Manufacturers MasterBrand General Motors Appliances Small Kitchen Appliances-Drip Coffee Gevalia Coffee Maker Maker Foods Candy-Premium Chocolate Ghirardelli Chocolate Household Products Other Everyday Dinnerware Gibson Tableware* Online Organizations Daily Deal Sites Giltcity.com* Non-Profit Corporations Youth & Children Girl Scouts of the USA Beverages Water-Enhanced Glaceau vitaminwater Household Products Other Faucets Glacier Bay Faucets Household Products Other Food storage containers Glad Food Storage Media Magazine Magazine-Women's Glamour Magazine Beer, Wine, Liquor Liquor-Scotch Whiskey Glenfiddich Scotch Beer, Wine, Liquor Liquor-Scotch Whiskey Glenlivet Single Malt Scotch Whisky Household Products Other Paint Glidden Paint Automotive Manufacturers Automotive-Trucks GMC Vehicles Foods Yogurt Go Gurt Yogurt Foods Candy-Premium Chocolate Godiva Chocolate Beer, Wine, Liquor Wine-Value Golden Gate Wine* Foods Salty Snack Goldfish Crackers Financial Services/Insurance Investment Goldman Sachs Foods Candy- Non Chocolate Good & Plenty Candy Non-Profit Corporations International Needs Good 360* Media Magazine Magazine-Women's Good Housekeeping Magazine Non-Profit Corporations Social Service - Disability Goodwill Health and Beauty Products Hair Care Goody Automotive Tires Automotive Tires Goodyear Automobile Tires Automotive Service Centers Automotive Service Centers Goodyear Tire and Service Network Media News service Media News service Google News Online Organizations Daily Deal Sites Google Offers Online Organizations Portal Site Google.com 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Beverages Water-Coconut Goya Coco Water Household Products Other Baby/Children Graco Household Products Other Pet Care-Dog Food Gravy Train Dog Food Automotive Service Centers Automotive Service Centers Grease Monkey Automotive Service Centers* Beverages Coffee-Ground Green Mountain Coffee Non-Profit Corporations Conservation & Environmental Greenpeace USA Beer, Wine, Liquor Liquor-Vodka Grey Goose Vodka Online Organizations Daily Deal Sites Groupon Financial Services/Insurance Insurance Guardian Life Insurance Beer, Wine, Liquor Beer Full Calorie Guinness Stout Retail Gasoline Retail Gasoline Gulf Oil Retail Retail-Clothing/Accessories H&M Retail Store Media Television Topical interest TV programming H. I. (History International) Non-Profit Corporations Social Service Habitat for Humanity Appliances Major Appliances Haier Appliances Appliances Small Kitchen Appliances-Drip Coffee Haier Coffee Maker* Maker Media Television Variety TV Programming Hallmark Channel Other Products Greeting Cards Hallmark Greeting Cards Media Magazine Magazine-Women's Hallmark Magazine Other Products Greeting Cards Hallmark Shoebox Greeting Cards Appliances Small Kitchen Appliances-Drip Coffee Hamilton Beach Coffee Maker Maker Appliances Small Kitchen Appliances Hamilton Beach Small Appliances Household Products Other Window Coverings Hampton Bay Blinds & Shades Hotels Mid-Market Hotel Hampton Inn/Hampton Inn & Suites Automotive Tires Automotive Tires Hankook Automobile Tires Restaurants Restaurant-Quick Service Hardees Foods Candy- Non Chocolate Haribo Gummi Bears Motorcycles Motorcycles Harley Davidson Motorcycles Consumer Electronics Car Audio Harman/Kardon In-Vehicle Audio Beverages Water-Coconut Harvest Bay Coconut Water* Other Products Motor Oil Havoline Motor Oil Airlines Airline-Full Service Hawaiian Airlines Beverages Fruit Flavored Drink Hawaiian Punch Health and Beauty Products Sun Screen Hawaiian Tropic Suncare Media Television Pay Cable Networks HBO Media Television Variety TV Programming HD Theater Health Insurance Health Insurance HealthNet Foods Candy - Chocolate Heath Bar Candy 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Non-Profit Corporations International Needs Heifer International Beer, Wine, Liquor Beer Full Calorie Heineken Beer Beer, Wine, Liquor Beer Light Heineken Premium Light Beer Resorts/Attractions Amusement Attraction Hershey Park Foods Candy - Chocolate Hershey's Kisses Chocolate Candy Foods Candy - Chocolate Hershey's Milk Chocolate Candy Bars Car Rentals Car Rental Hertz Car Rental Retail Gasoline Retail Gasoline Hess Gasoline Computer-Related Products Computer Hewlett-Packard (HP) Computers Beverages Fruit Flavored Drink Hi-C Household Products Other Pet Care-Cat Food Hills Science Diet Cat Food Household Products Other Pet Care-Dog Food Hills Science Diet Dog Food Household Products Other Tools-Power Hilti Tools Hotels Full Service Hotel Hilton Garden Inn Hotels Full Service Hotel Hilton Hotels and Resorts Media Television Topical interest TV programming History Channel Household Products Other Tools-Power Hitachi Tools Hotels Mid-Market Hotel Holiday Inn Express Hotels Mid-Market Hotel Holiday Inn Hotels & Resorts Retail Retail-Clothing/Accessories Hollister Co. Retail Store Media Television Topical interest TV programming Home & Garden TV (HGTV) Retail Retail-OnLine Home Shopping Network (HSN) Hotels Extended Stay Hotel Homewood Suites by Hilton Household Products Other Lawn Mowers Honda Lawn Mower Motorcycles Motorcycles Honda Motorcycles Automotive Manufacturers Automotive-Full Line Honda Vehicles Household Products Other Vacuum Cleaners Hoover Vacuum Online Organizations Travel Services Hotels.com Hotels Mid-Market Hotel Howard Johnson Consumer Electronics Digital Cameras HP (Hewlett-Packard) Digital Camera Computer-Related Products Printing & Imaging HP Printing & Imaging Computer-Related Products Computer Tablet HP Touchpad (Tablet) Computer-Related Products Computer Tablet HTC Evo (Tablet) Computer-Related Products Computer Tablet HTC Flyer (Tablet)* Computer-Related Products Computer Tablet HTC Jetstream (Tablet)* Telecommunications Mobile Phone HTC Phone Media News service Media News service Huffington Post Entertainment/Recreation Video Hulu Health Insurance Health Insurance Humana 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Household Products Other Window Coverings Hunter Douglas Blinds & Shades Household Products Other Lawn Mowers Husqvarna Lawn Mower Hotels Full Service Hotel Hyatt Hotels and Resorts Automotive Manufacturers Automotive-Full Line Hyundai Vehicles Household Products Other Pet Care-Cat Food Iams Cat Food Household Products Other Pet Care-Dog Food Iams Dog Food Computer-Related Products MasterBrand IBM Beverages Water-Enhanced Ice Botanicals* Foods Candy-Gum Ice Breakers Gum Beverages Water-Bottled Ice Mountain Bottled Water Media Television Topical interest TV programming ID (Investigation Discovery) Television Network Media Television Variety TV Programming IFC (Independent Film Channel) Media Radio Media-Internet Radio Iheartradio Restaurants Restaurant-Casual Dining-American IHOP (International House of Pancakes) Household Products Other Kitchen Cabinetry IKEA Cabinetry Beverages Coffee-Ground illy Ground Coffee* Over-the-Counter Products OTC Antidiarrheal Medication Imodium AD Media Magazine Magazine-Business Financial Inc. Magazine Online Organizations Jobs/Career Indeed.com* Automotive Manufacturers Automotive-Luxury Infiniti Vehicles Consumer Electronics Car Audio Infinity In-Vehicle Audio Financial Services/Insurance Investment ING DIRECT Financial Services/Insurance Investment ING ShareBuilder Beer, Wine, Liquor Wine-Value Inglenook Vineyards and Winery Wine Consumer Electronics Consumer Electronics Insignia Home Electronics Computer-Related Products MasterBrand Intel Hotels Luxury Hotel Inter-Continental Hotels Non-Profit Corporations International Needs International Medical Corps* Household Products Other Tools-Power Irwin Industrial Tools Universities/Online Degrees For-Profit University ITT Technical Institute Beer, Wine, Liquor Liquor-Scotch Whiskey J&B Scotch Financial Services/Insurance Investment J.P. Morgan Chase & Co. Beer, Wine, Liquor Liquor-Scotch Whiskey Jack Daniel's Whiskey Restaurants Restaurant-Quick Service Jack in the Box Restaurants Automotive Manufacturers Automotive-Luxury Jaguar Vehicles Beer, Wine, Liquor Liquor-Scotch Whiskey Jameson Irish Whiskey Foods Salty Snack Jay's Chips Consumer Electronics Car Audio JBL In-Vehicle Audio 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Retail Retail-Department Store Retail-Mid-Tier JCPenney Department Stores Automotive Manufacturers Automotive-Trucks Jeep Vehicles Appliances Major Appliances Jenn-Air Appliances Household Products Other Gas Grills Jenn-Air Gas Grill Health and Beauty Products Weight Management Jenny Craig Airlines Airline-Value JetBlue Airways Automotive Service Centers Automotive Service Centers Jiffy Lube Oil Change Centers Foods Popcorn Jiffy Pop Popcorn Beer, Wine, Liquor Liquor-Scotch Whiskey Jim Beam Whiskey Household Products Other Lawn Mowers John Deere Lawn Mower Financial Services/Insurance Investment John Hancock Financial Services Beer, Wine, Liquor Liquor-Scotch Whiskey Johnnie Walker Black Scotch Health Care Hospitals Johns Hopkins Hospital Foods Candy- Non Chocolate Jolly Rancher Candy Foods Popcorn Jolly Time Popcorn Foods Candy-Gum Juicy Fruit Gum Beverages Fruit Flavored Drink Juicy Juice Non-Profit Corporations Youth & Children Junior Achievement Foods Candy - Chocolate Junior Mints Candy Other Products Greeting Cards Just for You from American Greetings Cards Retail Retail-Clothing/Accessories Justice Retail Store Non-Profit Corporations Health Juvenile Diabetes Research Foundation International Consumer Electronics Consumer Electronics JVC Home Electronics Health Insurance Health Insurance Kaiser Permanente Over-the-Counter Products OTC Antidiarrheal Medication Kaopectate Universities/Online Degrees For-Profit University Kaplan University Foods Energy Bars Kashi Go Lean Energy Bar Motorcycles Motorcycles Kawasaki Motorcycles Online Organizations Travel Services Kayak.com Apparel/Accessories Footwear-Athletic or Casual Keds Footwear Foods Cookies Keebler Chips Deluxe Foods Cookies Keebler Pecan Sandies Foods Cookies Keebler Vanilla Wafers Foods Cookies Keebler Vienna Fingers Foods Cookies Keebler Fudge Shoppe Fudge Stripes Cookies Online Organizations Auto Sales Kelly Blue Book (KBB.com) Automotive Tires Automotive Tires Kelly Tires Appliances Small Kitchen Appliances-Drip Coffee Kenmore Coffee Maker 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Maker Household Products Other Gas Grills Kenmore Gas Grill Appliances Major Appliances Kenmore Major Appliances Household Products Other Vacuum Cleaners Kenmore Vacuum Beer, Wine, Liquor Liquor-Vodka Ketel One Foods Salty Snack Kettle Chips Appliances Small Kitchen Appliances-Drip Coffee Keurig Coffee Maker Maker Financial Services/Insurance Retail Bank-Super Regional KeyBank Restaurants Restaurant-Quick Service KFC Restaurants (Kentucky Fried Chicken) Automotive Manufacturers Automotive-Full Line Kia Vehicles Household Products Other Pet Care-Dog Food Kibbles 'n Bits Dog Food Household Products Other Paint KILZ Household Products Other Mattress-Innerspring Kingsdown Mattress* Household Products Other Window Coverings Kirsch Blinds & Shades Foods Candy - Chocolate Kit Kat Chocolate Candy Household Products Other Cookware KitchenAid Cookware Appliances Major Appliances KitchenAid Major Appliances Appliances Small Kitchen Appliances KitchenAid Small Appliances Retail Retail-Drug Store Kmart Pharmacy Retail Retail-Value Kmart Stores Computer-Related Products E-Readers Kobo e-Reader* Computer-Related Products E-Readers Kobo Vox e-Reader* Consumer Electronics Digital Cameras Kodak Digital Camera Computer-Related Products Printing & Imaging Kodak Printing & Imaging Household Products Other Faucets Kohler Faucets Retail Retail-Department Store Retail-Mid-Tier Kohl's Department Store Computer-Related Products Printing & Imaging Konica Minolta Printing & Imaging Tobacco Tobacco Kool Cigarettes Beverages Fruit Flavored Drink Kool-Aid Household Products Other Kitchen Cabinetry KraftMaid Cabinets Appliances Small Kitchen Appliances-Drip Coffee Krups Coffee Maker Maker Apparel/Accessories Footwear-Athletic or Casual K-Swiss Athletic Footwear Computer-Related Products Printing & Imaging Kyocera Mita Printing & Imaging Telecommunications Mobile Phone Kyocera Phone Health and Beauty Products Cosmetics-Premium La Mer Cosmetics* Health and Beauty Products Weight Management LA Weight Loss Media Magazine Magazine-Women's Ladies' Home Journal Health and Beauty Products Cosmetics-Premium Lancôme Cosmetics 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Automotive Manufacturers Automotive-Luxury Land Rover Vehicles Retail Retail-OnLine Land's End Hotels Mid-Market Hotel LaQuinta Inns & Suites Foods Salty Snack Lay's Chips Household Products Other Cookware LeCreuset Cookware Apparel/Accessories Apparel/Accessories-Jeans Lee Apparel Computer-Related Products Computer Lenovo Computers Computer-Related Products Computer Tablet Lenovo IdeaPad (Tablet) Computer-Related Products Computer Tablet Lenovo ThinkPad (Tablet) Non-Profit Corporations Health Leukemia & Lymphoma Society Apparel/Accessories Apparel/Accessories-Jeans Levi's Apparel Household Products Other Window Coverings Levolor Blinds & Shades Computer-Related Products Printing & Imaging Lexmark Printing & Imaging Automotive Manufacturers Automotive-Luxury Lexus Vehicles Appliances Major Appliances LG Appliances Consumer Electronics Consumer Electronics LG Home Electronics Telecommunications Mobile Phone LG Phone Household Products Other Vacuum Cleaners LG Vacuum Beer, Wine, Liquor Wine-Value Liberty Creek Wine* Financial Services/Insurance Insurance Liberty Mutual Insurance Foods Candy- Non Chocolate Lifesavers Candy Media Television Variety TV Programming Lifetime Television Financial Services/Insurance Investment Lincoln Financial Automotive Manufacturers Automotive-Luxury Lincoln Vehicles Beer, Wine, Liquor Wine-Popular Lindemans Wine* Online Organizations Social Networking Site LinkedIn Computer-Related Products MasterBrand Linksys Entertainment/Recreation Movie Studio Lionsgate Entertainment Movie Studio Beverages Bottled Iced Teas Lipton Iced Tea Beverages Tea Bags Lipton Teas Restaurants Restaurant-Quick Service-Pizza Little Caesar's Pizza Non-Profit Corporations Health LiveStrong Online Organizations Daily Deal Sites Living Social Beer, Wine, Liquor Wine-Value Livingston Cellars Wine Media Television Topical interest TV programming LMN (Lifetime Movie Network) Foods Cookies Lofthouse Frosted Sugar Cookies Computer-Related Products MasterBrand Logitech Media Television Variety TV Programming Logo TV Restaurants Restaurant-Quick Service Long John Silvers Restaurant 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Restaurants Restaurant-Casual Dining-American Longhorn Steakhouse Household Products Other Carpet Looptex Carpet* Retail Retail-Department Store Retail-Upper Lord and Taylor Department Store Tier Health and Beauty Products Cosmetics-Mass Merchant L'Oreal Cosmetics Retail Retail-Home Lowe's Home Improvement Warehouses Foods Energy Bars Luna Energy Bar Beverages Bottled Iced Teas Luzianne Tea Household Products Other Household Cleaner Lysol All Purpose Cleaner Foods Candy - Chocolate M&M Peanut Chocolate Candy Foods Candy - Chocolate M&M Plain Chocolate Candy Financial Services/Insurance Retail Bank-Super Regional M&T Bank Over-the-Counter Products OTC Digestive Aid Maalox Antacids Health and Beauty Products Cosmetics-Premium MAC Cosmetics Retail Retail-Department Store Retail-Mid-Tier Macy's Department Stores Consumer Electronics Navigation Systems Magellan Navigation System Restaurants Restaurant-Casual Dining-Italian Maggiano's Little Italy Restaurant Other Products Greeting Cards Mahogany Greeting Cards Apparel/Accessories Apparel/Accessories-Intimate MaidenForm Women's Underwear Hotels Extended Stay Hotel MainStay Suites Non-Profit Corporations Health Make-A-Wish Foundation Household Products Other Tools-Power Makita Tools Retail Gasoline Retail Gasoline Marathon Gasoline Non-Profit Corporations Social Service - Disability March of Dimes Tobacco Tobacco Marlboro Cigarettes Hotels Full Service Hotel Marriott Hotels Retail Retail-Value Marshalls Stores Household Products Other Household Cleaner Martha Stewart All Purpose Cleaner Household Products Other Kitchen Cabinetry Martha Stewart Cabinetry Household Products Other Carpet Martha Stewart Carpet Media Magazine Magazine-Women's Martha Stewart Living Magazine Household Products Other Paint Martha Stewart Paint Health Care Hospitals Massachusetts (Mass) General Hospital Financial Services/Insurance Insurance MassMutual Insurance Household Products Other Gas Grills Master Forge Gas Grill* Financial Services/Insurance Payment Card MasterCard Health and Beauty Products Cosmetics-Mass Merchant Max Factor Cosmetics Beverages Coffee-Ground Maxwell House Ground Coffee Health and Beauty Products Cosmetics-Mass Merchant Maybelline Cosmetics 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Health Care Hospitals Mayo Clinic Appliances Major Appliances Maytag Appliances Automotive Manufacturers Automotive-Full Line Mazda Vehicles Restaurants Restaurant-Quick Service McDonald's Restaurants Household Products Other Kitchen Cabinetry Medallion Cabinetry* Automotive Service Centers Automotive Service Centers Meineke Automotive Service Centers Health Care Hospitals Memorial Sloan-Kettering Cancer Center Household Products Other Pet Care-Cat Food Meow Mix Cat Food Automotive Manufacturers Automotive-Luxury Mercedes-Benz Vehicles Non-Profit Corporations International Needs Mercy Corps* Beer, Wine, Liquor Wine-Popular Meridian Wine* Household Products Other Kitchen Cabinetry Merillat Cabinetry* Apparel/Accessories Footwear-Running Shoes Merrell Running Shoes Financial Services/Insurance Investment Merrill Lynch Over-the-Counter Products OTC Fiber supplement Metamucil Financial Services/Insurance Insurance MetLife Insurance Company Telecommunications Wireless No-Contract Carriers Metro PCS (no contract wireless phone) Entertainment/Recreation Movie Studio MGM Movie Studio Automotive Tires Automotive Tires Michelin Automobile Tires Beer, Wine, Liquor Beer Full Calorie Michelob Beer Beer, Wine, Liquor Beer Light Michelob Light Beer Beer, Wine, Liquor Beer Light Michelob Ultra Beer Computer-Related Products MasterBrand Microsoft Entertainment/Recreation Gaming Platform Microsoft Kinect for Xbox 360 Entertainment/Recreation Gaming Platform Microsoft Xbox 360 Automotive Service Centers Automotive Service Centers Midas Auto Service Express Household Products Other Pet Care-Dog Food Mighty Dog Dog Food Household Products Other Everyday Dinnerware Mikasa Media Television Topical interest TV programming Military Channel Media Television Topical interest TV programming Military History Channel Foods Candy - Chocolate Milk Duds Candy Foods Candy - Chocolate Milky Way Chocolate Candy Beer, Wine, Liquor Beer Full Calorie Miller High Life Beer Beer, Wine, Liquor Beer Light Miller High Life Light Beer Beer, Wine, Liquor Beer Light Miller Lite Beer Beverages Coffee-Ground Millstone Ground Coffee Household Products Other Tools-Power Milwaukee Tools Beer, Wine, Liquor Beer Full Calorie Milwaukee's Best Beer 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Beer, Wine, Liquor Beer Light Milwaukee's Best Light Beer Automotive Manufacturers Automotive-Full Line MINI Cooper Beverages Fruit Juice Minute Maid Juices Over-the-Counter Products OTC Laxative MiraLax Entertainment/Recreation Movie Studio Miramax Movie Studio Foods Salty Snack Mission Chips Consumer Electronics Consumer Electronics Mitsubishi Home Electronics Automotive Manufacturers Automotive-Full Line Mitsubishi Vehicles Household Products Other Cutlery-Premium Miyabi Cutlery* Sports Sports MLB (Major League Baseball) Sports Sports MLS (Major League Soccer) Automotive Service Centers Automotive Service Centers Mobil 1 Lube Express Other Products Motor Oil Mobil 1 Motor Oil Other Products Motor Oil Mobil Motor Oil Beer, Wine, Liquor Beer Full Calorie Modelo Especial Beer Household Products Other Faucets Moen Faucets Household Products Other Carpet Mohawk Carpet Foods Energy Bars MoJo Energy Bar* Beer, Wine, Liquor Wine-Popular Mondavi Wine Media Magazine Magazine-Business Financial Money Magazine Beverages Energy Drink Monster Energy Drink Online Organizations Jobs/Career Monster.com Media Magazine Magazine-Women's More Magazine* Financial Services/Insurance Investment Morgan Stanley Smith Barney Financial Services Hotels Economy Hotel Motel 6 Foods Cookies Mother's Cookies Telecommunications Mobile Phone Motorola Phone Computer-Related Products Computer Tablet Motorola Xoom (Tablet) Over-the-Counter Products OTC Pain Reliever Motrin Pain Relievers Beverages Fruit Juice Mott's Juices Health Care Hospitals Mount Sinai Medical Center Beverages Carbonated Beverage-Regular Mountain Dew Household Products Other Household Cleaner Mr. Clean Multi-Purpose Cleaner Appliances Small Kitchen Appliances-Drip Coffee Mr. Coffee Coffee Maker Maker Foods Cookies Mrs. Fields Cookies Media Television TV News Programming MSNBC News Channel Media News service Media News service MSNBC Online Household Products Other Lawn Mowers MTD Lawn Mower 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Household Products Other Household Cleaner Murphy All Purpose Cleaner Non-Profit Corporations Health Muscular Dystrophy Association Over-the-Counter Products OTC Digestive Aid Mylanta Foods Cookies Nabisco Newtons Foods Cookies Nabisco Nutter Butter Cookies Foods Cookies Nabisco SnackWells Beverages Water-Coconut Naked Coconut Water Automotive Service Centers Automotive Service Centers Napa AutoCare Center Sports Sports NASCAR (auto racing) Non-Profit Corporations Social Service - Disability National Autism Association Car Rentals Car Rental National Car Rental Non-Profit Corporations Social Service - Disability National Down Syndrome Congress* Non-Profit Corporations Social Service - Disability National Down Syndrome Society Media Television Topical interest TV programming National Geographic – Wild (Nat Geo WILD) Media Television Topical interest TV programming National Geographic Channel Media Magazine Magazine-General Interest National Geographic Magazine Government U.S. Government - Military Service National Guard Non-Profit Corporations Health National Kidney Foundation Non-Profit Corporations Health National Multiple Sclerosis Society Media News service Media News service National Public Radio (NPR) Non-Profit Corporations Public Policy/Legislative National Rifle Association Non-Profit Corporations Health National Stroke Association Automotive Service Centers Automotive Service Centers National Tire and Battery Non-Profit Corporations Conservation & Environmental National Wildlife Federation Financial Services/Insurance Insurance Nationwide Insurance Company Non-Profit Corporations Conservation & Environmental Natural Resources Defense Council (NRDC) Non-Profit Corporations Conservation & Environmental Nature Conservancy Over-the-Counter Products OTC Sleep Aids Nature Made Sleep Foods Granola Bars Nature Valley Granola Bars Sports Sports NBA (National Basketball Association) Media Television Broadcast Network NBC Television Network Sports Sports NCAA Basketball (college basketball) Sports Sports NCAA Football (college football) Retail Retail-Department Store Retail-Upper Neiman Marcus Tier Beverages Coffee-Ground Nescafe Ground Coffee Beverages Bottled Iced Teas Nestea Foods Candy - Chocolate Nestle Crunch Chocolate Candy Beverages Water-Bottled Nestle Pure Life Bottled Water 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Telecommunications Wireless No-Contract Carriers Net10 (no contract wireless phone) Entertainment/Recreation Video Netflix Health and Beauty Products Cosmetics-Mass Merchant Neutrogena Cosmetics Health and Beauty Products Sun Screen Neutrogena Suncare Apparel/Accessories Footwear-Running Shoes New Balance Running Shoes Entertainment/Recreation Movie Studio New Line Cinema Movie Studio Financial Services/Insurance Insurance New York Life Insurance Company Media News service Media News service New York Times Health Care Hospitals New York-Presbyterian Medical Center Beer, Wine, Liquor Beer Full Calorie Newcastle Brown Ale Beer Household Products Other Pet Care-Cat Food Newman's Own Cat Food Household Products Other Pet Care-Dog Food Newman's Own Dog Food Beverages Coffee-Ground Newman's Own Ground Coffee Foods Popcorn Newman's Own Popcorn Tobacco Tobacco Newport Cigarettes Media Magazine Magazine-Weekly News Newsweek Magazine Sports Sports NFL (National Football League) Sports Sports NHL (National Hockey League) Media Television Variety TV Programming Nick at Nite Media Television Kids TV programming Nick Jr. Media Television Kids TV programming Nickelodeon Media Television Kids TV programming Nicktoons Household Products Other Mattress-Memory Foam Night Therapy Memory Foam Mattress Apparel/Accessories Apparel/Accessories Nike Apparel Apparel/Accessories Footwear-Running Shoes Nike Running Shoes Consumer Electronics Digital Cameras Nikon Digital Camera Foods Cookies Nilla Wafers Entertainment/Recreation Gaming Platform Nintendo DS Entertainment/Recreation Gaming Platform Nintendo Wii Automotive Manufacturers Automotive-Specialty Nissan Leaf Automotive Manufacturers Automotive-Full Line Nissan Vehicles Health and Beauty Products Sun Screen No-Ad Suncare Telecommunications Mobile Phone Nokia Phone Retail Retail-Department Store Retail-Upper Nordstrom's Department Store Tier Financial Services/Insurance Investment Northern Trust* Beverages Fruit Juice Northland Juice Financial Services/Insurance Insurance Northwestern Mutual Cruise Line Cruise Line Norwegian Cruise Line 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Household Products Other Mattress-Memory Foam Novaform/ Sleep Innov Memory Foam Mattress Media Radio Media-Internet Radio NPR Music Health and Beauty Products Weight Management NutriSystem Over-the-Counter Products OTC Sleep Aids Nytol Media Magazine Magazine-Women's O, The Oprah Magazine Beverages Water-Coconut O.N.E Coconut Water* Health and Beauty Products Sun Screen Ocean Potion Suncare* Beverages Fruit Juice Ocean Spray Juices Foods Energy Bars Odwalla Energy Bar Beverages Fruit Juice Odwalla Fruit Juices and Smoothies Retail Retail-Office Supply Office Depot Retail Retail-Office Supply Office Max Health and Beauty Products Cosmetics-Mass Merchant Olay Cosmetics Retail Retail-Clothing/Accessories Old Navy Retail Store Apparel/Accessories Apparel/Accessories-Intimate Olga Women's Underwear* Restaurants Restaurant-Casual Dining-Italian Olive Garden Household Products Other Paint Olympic Paint Sports Sports Olympics Consumer Electronics Digital Cameras Olympus Digital Camera Hotels Luxury Hotel Omni Hotels & Resorts Household Products Other Everyday Dinnerware Oneida Consumer Electronics Consumer Electronics Onkyo Home Electronics Media Television Variety TV Programming Oprah Winfrey Network (OWN) Foods Candy-Gum Orbit Gum Online Organizations Travel Services Orbitz.com Household Products Other Vacuum Cleaners Oreck Vacuum Foods Cookies Oreo Cookies Health and Beauty Products Cosmetics-Premium Origins Cosmetics Foods Popcorn Orville Redenbacher Popcorn Appliances Small Kitchen Appliances Oster Small Appliances Restaurants Restaurant-Casual Dining-American Outback Steakhouse Non-Profit Corporations International Needs Oxfam America* Media Television Variety TV Programming Oxygen (Television Network) Beer, Wine, Liquor Beer Full Calorie Pabst Blue Ribbon Beer Retail Retail-Clothing/Accessories Pac Sun Retail Store Financial Services/Insurance Insurance Pacific Life Insurance Consumer Electronics Digital Cameras Panasonic Digital Camera Consumer Electronics Consumer Electronics Panasonic Home Electronics Consumer Electronics Car Audio Panasonic In-Vehicle Audio 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Computer-Related Products Printing & Imaging Panasonic Printing & Imaging Household Products Other Vacuum Cleaners Panasonic Vacuum Media Radio Media-Internet Radio Pandora Radio Restaurants Restaurant-Casual Dining-American Panera Bread Restaurant Telecommunications Mobile Phone Pantech Phone Restaurants Restaurant-Quick Service-Pizza Papa John's Pizza Other Products Office Supply-Pens PaperMate Other Products Greeting Cards Papyrus Greeting Cards & Stationery Entertainment/Recreation Movie Studio Paramount Pictures Movie Studio Media Magazine Magazine-Women's Parents Magazine Other Products Office Supply-Pens Parker Non-Profit Corporations International Needs Partners in Health* Apparel/Accessories Apparel/Accessories Patagonia Apparel Household Products Other Cookware Paula Dean Cookware Foods Candy - Chocolate PayDay Chocolate Candy Retail Retail-Shoes Payless ShoeSource Media Television Broadcast Network PBS (Public Broadcasting Service) Media Television Kids TV programming PBS Kids Media Television Kids TV programming PBS KIDS Sprout Household Products Other Pet Care-Dog Food Pedigree Dog Food Household Products Other Faucets Peerless Faucets Household Products Other Faucets Pegasus Faucets* Automotive Service Centers Automotive Service Centers Pennzoil 10 Minute Oil Change Center Other Products Motor Oil Pennzoil Motor Oil Consumer Electronics Digital Cameras PENTAX Digital Camera Non-Profit Corporations Animals Welfare People for the Ethical Treatment of Animals (PETA) Media Magazine Magazine-General Interest People Magazine Automotive Service Centers Automotive Service Centers PepBoys Automotive Service Centers Over-the-Counter Products OTC Digestive Aid Pepcid Foods Cookies Pepperidge Farm Milano Cookies Foods Cookies Pepperidge Farm Soft Baked Cookies Beverages Carbonated Beverage-Regular Pepsi-Cola Over-the-Counter Products OTC Digestive Aid Pepto-Bismol Stomach Remedy Over-the-Counter Products OTC Laxative Perdiem Fiber Caplet* Over-the-Counter Products OTC Laxative Pericolace* Retail Retail-Pet Supply PETCO Stores Beer, Wine, Liquor Wine-Value Peter Vella Box Wine* Retail Retail-Pet Supply PetSmart Stores Household Products Other Everyday Dinnerware Pfaltzgraff 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Sports Sports PGA Tour (Professional Golfers' Association) Consumer Electronics Consumer Electronics Philips Home Electronics Over-the-Counter Products OTC Laxative Phillips Milk of Magnesia Health and Beauty Products Cosmetics-Mass Merchant Physicians Formula Cosmetics Household Products Other Household Cleaner Pine-Sol Household Cleaner Consumer Electronics Consumer Electronics Pioneer Home Electronics Consumer Electronics Car Audio Pioneer In-Vehicle Audio Automotive Tires Automotive Tires Pirelli Automobile Tires Household Products Other Paint Pittsburgh Paints Restaurants Restaurant-Quick Service-Pizza Pizza Hut Media Television Topical interest TV programming Planet Green Television Network Non-Profit Corporations Health Planned Parenthood Federation Apparel/Accessories Apparel/Accessories-Intimate Playtex Women's Underwear Household Products Other Household Cleaner Pledge Multi-Surface Cleaner Financial Services/Insurance Retail Bank-Super Regional PNC Bank Beverages Water-Bottled Poland Spring Bottled Water Beverages Fruit Juice Pom Wonderful Foods Popcorn Pop Secret Popcorn Household Products Other Tools-Power Porter-Cable Tools Foods Energy Bars Power Bar Energy Bar Beverages Water-Sports Drink Powerade Beverages Energy Drink Powertrip Energy Drink* Household Products Other Paint Pratt & Lambert Automotive Service Centers Automotive Service Centers Precision Tune Auto Care Over-the-Counter Products OTC Digestive Aid Prevacid OTC Media Magazine Magazine-Women's Prevention Magazine Household Products Other Faucets Price Pfister Faucets Online Organizations Travel Services Priceline.com Over-the-Counter Products OTC Digestive Aid Prilosec OTC Cruise Line Cruise Line Princess Cruises Financial Services/Insurance Investment Principal Financial Foods Salty Snack Pringles potato chips Automotive Service Centers Automotive Service Centers Pro Care Auto Service* Foods Energy Bars ProBar Energy Bar Appliances Small Kitchen Appliances-Drip Coffee Proctor-Silex Coffee Maker Maker Appliances Small Kitchen Appliances Proctor-Silex Small Appliances Financial Services/Insurance Insurance Progressive Auto Insurance Beverages Water-Sports Drink Propel Fitness Water 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Financial Services/Insurance Investment Prudential Financial Apparel/Accessories Footwear-Athletic or Casual Puma Athletic Footwear Household Products Other Pet Care-Cat Food Purina Cat Food Household Products Other Pet Care-Dog Food Purina Dog Food Beer, Wine, Liquor Wine-Value Quail Oak Wine* Foods Granola Bars Quaker Chewy Granola Bars Other Products Motor Oil Quaker State Motor Oil Hotels Mid-Market Hotel Quality Inn Restaurants Restaurant-Quick Service Quiznos Restaurants Retail Retail-OnLine QVC Household Products Other Cookware Rachael Ray Cookware Retail Retail-Electronic Radio Shack Hotels Full Service Hotel Radisson Hotels & Resorts Automotive Manufacturers Automotive-Trucks Ram Vehicles Hotels Mid-Market Hotel Ramada Worldwide Consumer Electronics Consumer Electronics RCA Home Electronics Media Magazine Magazine-General Interest Reader's Digest Magazine Non-Profit Corporations Youth & Children Reading is Fundamental (RIF) Media Magazine Magazine-Women's Real Simple Magazine Other Products Greeting Cards Recycled Paper Greetings Cards Beverages Energy Drink Red Bull Energy Drink Restaurants Restaurant-Casual Dining-American Red Lobster Restaurants Hotels Economy Hotel Red Roof Inns Beverages Tea Bags Red Rose Tea Foods Candy- Non Chocolate Red Vines Candy Media Magazine Magazine-Women's Redbook Magazine Entertainment/Recreation Video RedBox Beer, Wine, Liquor Wine-Popular Redwood Creek Wine* Apparel/Accessories Footwear-Running Shoes Reebok Running Shoes Foods Candy - Chocolate Reese's Peanut Butter Cups Chocolate Candy Foods Candy - Chocolate Reese's Pieces Chocolate Candy Financial Services/Insurance Retail Bank-Super Regional Regions Bank Hotels Full Service Hotel Renaissance Hotels Hotels Extended Stay Hotel Residence Inn Media News service Media News service Reuters Health and Beauty Products Cosmetics-Mass Merchant Revlon Cosmetics Consumer Electronics Digital Cameras RICOH Digital Camera Computer-Related Products Printing & Imaging Ricoh Printing & Imaging Household Products Other Tools-Power Ridgid Power Tools 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Health and Beauty Products Cosmetics-Mass Merchant Rimmel Cosmetics Retail Retail-Drug Store Rite Aid Drug Store Hotels Luxury Hotel Ritz Carlton Appliances Small Kitchen Appliances Rival Small Appliances Over-the-Counter Products OTC Cold / Allergy Medication Robitussin Beverages Energy Drink Rock Star Energy Drink Hotels Economy Hotel Rodeway Inn Over-the-Counter Products OTC Digestive Aid Rolaids Foods Salty Snack Rold Gold Pretzels Media Magazine Magazine-General Interest Rolling Stone Magazine Restaurants Restaurant-Casual Dining-Italian Romano's Macaroni Grill Other Products Motor Oil Rotella Motor Oil Cruise Line Cruise Line Royal Caribbean International Household Products Other Vacuum Cleaners Royal Vacuum* Household Products Other MasterBrand Rubbermaid Household Products Other Food storage containers Rubbermaid Food Storage Foods Salty Snack Ruffles Chips Foods Candy-Premium Chocolate Russell Stover Chocolate Candy Household Products Other Tools-Power Ryobi Tools Automotive Manufacturers Automotive-Luxury Saab Vehicles Retail Retail-Department Store Retail-Upper Sak's Department Store Tier Tobacco Tobacco Salem Cigarettes Non-Profit Corporations Social Service Salvation Army Retail Gasoline Retail Gasoline Sam's Club Gasoline Appliances Major Appliances Samsung Appliances Computer-Related Products Computer Samsung Computers Consumer Electronics Digital Cameras Samsung Digital Camera Computer-Related Products Computer Tablet Samsung Galaxy (Tablet) Consumer Electronics Consumer Electronics Samsung Home Electronics Telecommunications Mobile Phone Samsung Phone Computer-Related Products Printing & Imaging Samsung Printing & Imaging Beer, Wine, Liquor Beer Full Calorie Samuel Adams Lager Non-Profit Corporations Conservation & Environmental San Diego Zoo Global Consumer Electronics Consumer Electronics Sanyo Home Electronics Telecommunications Mobile Phone Sanyo Phone Apparel/Accessories Footwear-Running Shoes Saucony Running Shoes Non-Profit Corporations International Needs Save the Children Retail Retail-Thrift Store Savers Thrift Store/ Value Village Beer, Wine, Liquor Wine-Popular Schmitt Sohne Wine* 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Media Television Topical interest TV programming Science Channel Television Network Automotive Manufacturers Automotive-Specialty Scion Vehicles Computer-Related Products MasterBrand Seagate Beer, Wine, Liquor Liquor-Scotch Whiskey Seagram's 7 Crown Blended Whiskey Household Products Other Mattress-Innerspring Sealy Mattress Automotive Service Centers Automotive Service Centers Sears Automotive Centers Retail Retail-Department Store Retail-Mid-Tier Sears Department Stores Household Products Other Paint Sears Easy Living Paint Beverages Coffee-Ground Seattle's Best Ground Coffee Resorts/Attractions Amusement Attraction SeaWorld Over-the-Counter Products OTC Laxative Senocot Health and Beauty Products Cosmetics-Premium Sephora Brand Cosmetics Household Products Other Mattress-Innerspring Serta Mattress Household Products Other Household Cleaner Seventh Generation All Purpose Cleaner Household Products Other Vacuum Cleaners Shark Vacuum Computer-Related Products Computer Tablet Sharp Galapagos (Tablet)* Consumer Electronics Consumer Electronics Sharp Home Electronics Telecommunications Mobile Phone Sharp Phone Computer-Related Products Printing & Imaging Sharp Printing & Imaging Other Products Office Supply-Pens Sharpie Household Products Other Carpet Shaw Carpet Retail Retail-Convenience Store Shell Convenience Store Retail Gasoline Retail Gasoline Shell Gasoline Other Products Motor Oil Shell Motor Oil Hotels Full Service Hotel Sheraton Hotels & Resorts Household Products Other Paint Sherwin-Williams Health and Beauty Products Cosmetics-Premium Shiseido Cosmetics Restaurants Restaurant-Casual Dining-American Shoney’s Media Television Pay Cable Networks Showtime Television Health Care Hospitals Shriners Hospitals for Children Household Products Other Cutlery-Premium Shun Cutlery* Non-Profit Corporations Conservation & Environmental Sierra Club Beverages Carbonated Beverage-Regular Sierra Mist Beer, Wine, Liquor Beer Full Calorie Sierra Nevada Pale Ale Beer Household Products Other Mattress-Innerspring Simmons Innerspring Mattress Household Products Other Mattress-Memory Foam Simmons Memory Foam Mattress Household Products Other Lawn Mowers Simplicity Lawn Mower* Household Products Other Vacuum Cleaners Simplicity Vacuum* Beverages Fruit Juice Simply Juice 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Over-the-Counter Products OTC Sleep Aids Simply Sleep* Online Organizations Jobs/Career Simplyhired.com* Other Products Greeting Cards Sinceramente Hallmark Greeting Cards Resorts/Attractions Amusement Attraction Six Flags Apparel/Accessories Footwear-Athletic or Casual Skechers Footwear Household Products Other Tools-Power Skil Tools Foods Candy- Non Chocolate Skittles Candy Online Organizations Telecommunications Skype.com Beer, Wine, Liquor Liquor-Vodka Skyy Vodka Hotels Mid-Market Hotel Sleep Inn Foods Meal Replacement Drink Slim Fast Meal Replacement Drink Foods Popcorn Smart Balance Popcorn Automotive Manufacturers Automotive-Specialty Smart Car Beverages Water-Enhanced Smart water Non-Profit Corporations International Needs Smile Train Beer, Wine, Liquor Liquor-Vodka Smirnoff Vodka Beer, Wine, Liquor Wine-Popular Smooking Loon Wine* Online Organizations Jobs/Career Snagajob.com* Household Products Other Lawn Mowers Snapper Lawn Mower Beverages Bottled Iced Teas Snapple Beverages Foods Candy - Chocolate Snickers Chocolate Candy Foods Salty Snack Snyder's of Hanover Pretzels Beverages Energy Drink SoBe Adrenaline Rush Energy Drink Beverages Water-Enhanced SoBe Life Water Online Organizations Daily Deal Sites SocialBuy.com* Over-the-Counter Products OTC Sleep Aids Sominex Restaurants Restaurant-Quick Service Sonic America's Drive-In Restaurants Computer-Related Products Computer Sony Computers Consumer Electronics Digital Cameras Sony Digital Camera Computer-Related Products E-Readers Sony e-reader Consumer Electronics Consumer Electronics Sony Home Electronics Consumer Electronics Car Audio Sony In-Vehicle Audio Entertainment/Recreation Movie Studio Sony Pictures Movie Studio Entertainment/Recreation Gaming Platform Sony Playstation 3 Entertainment/Recreation Gaming Platform Sony PSP Computer-Related Products Computer Tablet Sony Tablet Telecommunications Mobile Phone SonyEricsson Phone Foods Candy- Non Chocolate Sour Patch Candy Foods Candy- Non Chocolate Sour Punch Candy 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Media Magazine Magazine-Women's Southern Living Magazine Airlines Airline-Value Southwest Airlines Household Products Other Mattress-Memory Foam Spa Sen- sations Memory Foam Mattress* Foods Granola Bars Special K Energy Bar Foods Meal Replacement Drink Special K Meal Replacement Drink Non-Profit Corporations Social Service - Disability Special Olympics Media Television Topical interest TV programming Speed TV Network Retail Retail-Convenience Store Speedway Convenience Store Retail Gasoline Retail Gasoline Speedway Gasoline Apparel/Accessories Footwear-Athletic or Casual Sperry Top Sider Footwear Household Products Other Household Cleaner Spic and Span Household Cleaner Media Television Variety TV Programming Spike TV Network Airlines Airline-Value Spirit Airlines Media Magazine Magazine-Weekly News Sports Illustrated Magazine Media Radio Media-Internet Radio Spotify Radio* Household Products Other Mattress-Innerspring Spring Air Mattress Hotels Full Service Hotel SpringHill Suites Telecommunications Mobile Network Sprint Mobile Network Beverages Carbonated Beverage-Regular Sprite Beverages Carbonated Beverage-Diet Sprite Zero Health Care Hospitals St. Jude Children's Research Hospital Non-Profit Corporations Health Stand Up To Cancer Retail Retail-Office Supply Staples Stores Restaurants Restaurant-Quick Service-Beverage/Light Starbucks Coffee Shops Meal Beverages Coffee-Ground Starbucks Ground Coffee Foods Candy- Non Chocolate Starburst Candy Hotels Luxury Hotel Starwood Hotels & Resorts Media Television Pay Cable Networks Starz Beverages Tea Bags Stash Tea Financial Services/Insurance Insurance State Farm Insurance Financial Services/Insurance Investment State Street Household Products Other Home Storage/Organization Sterilite Household Products Other Mattress-Innerspring Sterns & Foster Mattress Beer, Wine, Liquor Liquor-Vodka Stolichnaya Vodka Foods Yogurt Stonyfield Farm Refrigerated Yogurt Foods Yogurt Stonyfield Oikos-O Greek Yogurt Universities/Online Degrees For-Profit University Strayer University Other Products Package Delivery StreamLite Package Delivery* 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Foods Candy-Gum Stride Gum Apparel/Accessories Footwear-Athletic or Casual Stride Rite Footwear Appliances Major Appliances Sub Zero Appliances Automotive Manufacturers Automotive-Full Line Subaru Vehicles Restaurants Restaurant-Quick Service Subway Restaurants Over-the-Counter Products OTC Cold / Allergy Medication Sudafed Foods Salty Snack Sun Chips Financial Services/Insurance Investment Sun Life Financial Appliances Small Kitchen Appliances Sunbeam Small Appliances Media Television Variety TV Programming Sundance Channel Beverages Fruit Flavored Drink Sunny Delight Retail Gasoline Retail Gasoline Sunoco Gasoline Hotels Economy Hotel Super 8 Non-Profit Corporations Health Susan G Komen for the Cure Beer, Wine, Liquor Wine-Popular Sutter Home Wine Motorcycles Motorcycles Suzuki Motorcycles Automotive Manufacturers Automotive-Full Line Suzuki Vehicles Beer, Wine, Liquor Liquor-Vodka Svedka Vodka Media Television Variety TV Programming Syfy Television Network Consumer Electronics Consumer Electronics Sylvania Home Electronics Financial Services/Insurance Investment T. Rowe Price Financial Services Restaurants Restaurant-Quick Service Taco Bell Restaurants Over-the-Counter Products OTC Digestive Aid Tagamet HB Retail Retail-Drug Store Target Pharmacy Retail Retail-Value Target Stores Over-the-Counter Products OTC Cold / Allergy Medication Tavist* Beer, Wine, Liquor Wine-Value Taylor Lake Country Wine* Beverages Tea Bags Tazo Tea Media Television Variety TV Programming TBS Television Network Financial Services/Insurance Investment TD AMERITRADE Media Television Kids TV programming TeenNick Household Products Other Cookware Teflon Cookware Household Products Other Mattress-Memory Foam Tempur-Pedic Memory Foam Mattress Beverages Tea Bags Tetley Tea Retail Gasoline Retail Gasoline Texaco Gasoline Automotive Service Centers Automotive Service Centers Texaco/Havoline Express Lube Health Care Hospitals Texas Children's Hospital* Household Products Other Cookware T-fal Cookware Non-Profit Corporations Social Service - Disability The American Association of People 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

with Disabilities (AAPD) Non-Profit Corporations Social Service - Disability The Arc* Universities/Online Degrees For-Profit University The Art Institutes (Ai) Media Television Broadcast Network The CW Television Network Media Magazine Magazine-Weekly News The Economist Magazine Retail Retail-Clothing/Accessories The Gap Clothing Stores Financial Services/Insurance Insurance The Hartford Non-Profit Corporations Health The Hole in the Wall Gang Camp Retail Retail-Home The Home Depot Media Television Kids TV programming The Hub (Television Channel) Non-Profit Corporations Animals Welfare The Humane Society of the United States Media News service Media News service The LA Times Media Magazine Magazine-General Interest The New Yorker Magazine Apparel/Accessories Apparel/Accessories The North Face Apparel Other Products Package Delivery-Retail The UPS Store Media News service Media News service The Washington Post Media Television TV News Programming The Weather Channel Non-Profit Corporations Youth & Children The Y-YMCA Over-the-Counter Products OTC Cold / Allergy Medication TheraFlu Appliances Major Appliances Thermador Appliances Household Products Other Kitchen Cabinetry Thomasville Cabinetry Car Rentals Car Rental Thrifty Car Rental Financial Services/Insurance Investment TIAA-CREF Restaurants Restaurant-Quick Service-Beverage/Light Tim Horton’s Meal Apparel/Accessories Footwear-Athletic or Casual Timberland Footwear Media Magazine Magazine-Weekly News Time Magazine Other Products Greeting Cards Tiny Prints Greeting Cards* Beer, Wine, Liquor Wine-Value Tisdale Wine* Retail Retail-Value TJ Maxx Stores Media Television Topical interest TV programming TLC Television Network Computer-Related Products Computer Tablet T-Mobile G-Slate (Tablet) Telecommunications Mobile Network T-Mobile Mobile Network Media Television Variety TV Programming TNT (Turner Network Television) Consumer Electronics Navigation Systems TomTom Navigation System Foods Candy- Non Chocolate Tootsie Pops Candy Foods Candy - Chocolate Tootsie Roll Candy Household Products Other Lawn Mowers Toro Lawn Mower Consumer Electronics Consumer Electronics Toshiba Home Electronics 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Computer-Related Products Printing & Imaging Toshiba Printing & Imaging Computer-Related Products Computer Tablet Toshiba Thrive (Tablet)* Foods Salty Snack Tostitos Chips Automotive Manufacturers Automotive-Full Line Toyota Vehicles Retail Retail-Toys Toys ‘R’ Us Stores Telecommunications Wireless No-Contract Carriers Tracfone (no contract wireless phone) Financial Services/Insurance Insurance Transamerica Life Insurance Company Media Television Topical interest TV programming Travel Channel Financial Services/Insurance Insurance Travelers Insurance Online Organizations Travel Services Travelocity.com Over-the-Counter Products OTC Cold / Allergy Medication Triaminic Cold Medicine Non-Profit Corporations International Needs Trickle Up* Foods Candy-Gum Trident Gum Foods Yogurt Trix Yogurt Beverages Fruit Juice Tropicana Juices Non-Profit Corporations Conservation & Environmental Trust for Public Land (TPL)* Media Television Topical interest TV programming truTV Over-the-Counter Products OTC Digestive Aid Tums Household Products Other Food storage containers Tupperware Food Storage Beverages Bottled Iced Teas Turkey Hill Tea Beer, Wine, Liquor Wine-Popular Turning Leaf Wine Media Magazine Magazine-General Interest TV Guide Magazine Media Television Variety TV Programming TV Land Television Network Entertainment/Recreation Movie Studio Twentieth Century Fox Movie Studio Beverages Tea Bags Twinnings Tea Online Organizations Social Networking Site Twitter Foods Candy - Chocolate Twix Chocolate Candy Foods Candy- Non Chocolate Twizzlers Candy Over-the-Counter Products OTC Cold / Allergy Medication Tylenol Allergy and Cold Medications Over-the-Counter Products OTC Pain Reliever Tylenol Pain Relievers Over-the-Counter Products OTC Sleep Aids Tylenol PM Government U.S. Government - Military Service U.S. Air Force Government U.S. Government - Military Service U.S. Army Government U.S. Government - Military Service U.S. Coast Guard Government U.S. Government - Military Service U.S. Marines Government U.S. Government - Military Service U.S. Navy Financial Services/Insurance Investment UBS Health Care Hospitals UCLA Medical Center Apparel/Accessories Apparel/Accessories UnderArmour Apparel 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Non-Profit Corporations International Needs UNICEF Automotive Tires Automotive Tires Uniroyal Automobile Tires Over-the-Counter Products OTC Sleep Aids Unisom Airlines Airline-Full Service United Airlines Non-Profit Corporations Social Service - Disability United Cerebral Palsy (UCP) Media News service Media News service United Press International (UPI) Other Products Package Delivery United States Postal Service (USPS) Non-Profit Corporations Social Service United Way Health Insurance Health Insurance UnitedHealthcare Entertainment/Recreation Movie Studio Universal Movie Studio Resorts/Attractions Amusement Attraction Universal Studios Universities/Online Degrees For-Profit University University of Phoenix Media Television Variety TV Programming Univision Television Network Other Products Package Delivery UPS (United Parcel Service) Retail Retail-Clothing/Accessories Urban Outfitters Retail Store Airlines Airline-Full Service US Airways Financial Services/Insurance Retail Bank-Super Regional US Bank Media Television Variety TV Programming USA Television Network Media News service Media News service USA Today Financial Services/Insurance Insurance USAA Financial Services Online Organizations Jobs/Career USAJobs.com Foods Salty Snack Utz Chips Foods Salty Snack Utz Pretzels Beverages Fruit Juice V8 V-Fusion Retail Gasoline Retail Gasoline Valero Gasoline Household Products Other Paint Valspar Automotive Service Centers Automotive Service Centers Valvoline Instant Oil Change Other Products Motor Oil Valvoline Motor Oil Financial Services/Insurance Investment Vanguard Group Apparel/Accessories Apparel/Accessories-Intimate Vanity Fair Women's Underwear Online Organizations Auto Sales Vehix.com Telecommunications Mobile Network Verizon Mobile Network Telecommunications Wireless No-Contract Carriers Verizon Wireless (no contract wireless phone) Household Products Other Gas Grills Vermont Castings Gas Grill* Apparel/Accessories Footwear-Running Shoes Vibram FiveFingers Footwear* Over-the-Counter Products OTC Cold / Allergy Medication Vicks Cold Medications Apparel/Accessories Apparel/Accessories-Intimate Victoria's Secret Women's Underwear Appliances Major Appliances Viking Appliances Telecommunications Wireless No-Contract Carriers Virgin Mobile (no contract wireless 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

phone) Telecommunications Mobile Network Virgin Mobile Network Tobacco Tobacco Virginia Slims Cigarettes Financial Services/Insurance Payment Card Visa Beverages Water-Coconut Vita Coco Coconut Water Beverages Water-Enhanced Vitazest Vitamin and Fruit enhanced Water* Consumer Electronics Consumer Electronics Vizio Home Electronics Media Magazine Magazine-Women's Vogue Magazine Automotive Manufacturers Automotive-Full Line Volkswagen Vehicles Non-Profit Corporations Social Service Volunteers of America Automotive Manufacturers Automotive-Luxury Volvo Vehicles Telecommunications Mobile Network Vonage Mobile Network Foods Cookies Voortman Cookies Hotels Luxury Hotel W Hotels Apparel/Accessories Apparel/Accessories-Intimate Wacoal Women's Underwear* Universities/Online Degrees For-Profit University Walden University* Hotels Luxury Hotel Waldorf Astoria Hotels and Resorts Retail Retail-Drug Store Walgreen's Drugstores Media News service Media News service Wall Street Journal Retail Retail-Value Walmart Discount Stores Retail Retail-Drug Store Walmart Pharmacy Automotive Service Centers Automotive Service Centers WalMart Tire & Lube Express Appliances Small Kitchen Appliances-Drip Coffee Waring Coffee Maker Maker Appliances Small Kitchen Appliances Waring Small Appliances Entertainment/Recreation Movie Studio Warner Brothers Movie Studio Apparel/Accessories Apparel/Accessories-Intimate Warners Women's Underwear Media Television Variety TV Programming WE (Women's Entertainment) Television Network Household Products Other Gas Grills Weber Gas Grill Health and Beauty Products Weight Management Weight Watchers Beverages Fruit Juice Welch's Juices Health Insurance Health Insurance Wellpoint* Financial Services/Insurance Retail Bank-National Wells Fargo Bank Restaurants Restaurant-Quick Service Wendy's Restaurants Hotels Full Service Hotel Westin Hotels & Resorts Airlines Airline-Value WestJet Airlines* Appliances Major Appliances Whirlpool Appliances Household Products Other Pet Care-Cat Food Whiskas Cat Food Restaurants Restaurant-Quick Service White Castle 2012 Harris Poll EquiTrend® Brand List Sorted Alphabetically—continued

Non-Profit Corporations Conservation & Environmental Wildlife Conservation Society Foods Candy- Non Chocolate Willy Wonka Nerds Candy Tobacco Tobacco Winston Cigarettes Media Magazine Magazine-General Interest Wired Magazine Appliances Major Appliances Wolf Appliances* Household Products Other Cookware Wolfgang Puck Cookware Media Magazine Magazine-Women's Woman's Day Magazine Media Magazine Magazine-Women's Women’s Health Magazine Beer, Wine, Liquor Wine-Popular Woodbridge Wine Online Organizations Daily Deal Sites Woot.com Non-Profit Corporations Health World Health Organization Non-Profit Corporations Health World Stroke Organization* Non-Profit Corporations International Needs World Vision Non-Profit Corporations Conservation & Environmental World Wildlife Fund Apparel/Accessories Apparel/Accessories-Jeans Wrangler Apparel Household Products Other Cutlery-Premium Wusthof Cutlery Hotels Full Service Hotel Wyndham Hotels & Resorts Computer-Related Products Printing & Imaging Xerox Printing & Imaging Media News service Media News service Yahoo News Online Organizations Portal Site Yahoo! Online Organizations Jobs/Career Yahoo! HotJobs.com Consumer Electronics Consumer Electronics Yamaha Home Electronics Motorcycles Motorcycles Yamaha Motorcycles Beer, Wine, Liquor Wine-Popular Yellow Tail Wine Automotive Tires Automotive Tires Yokohama Automobile Tires Foods Yogurt Yoplait Refrigerated Yogurt Foods Candy - Chocolate York Peppermint Patty Chocolate Candy Entertainment/Recreation Video YouTube.com Beer, Wine, Liquor Beer Full Calorie Yuengling Traditional Lager Beer Over-the-Counter Products OTC Digestive Aid Zantac Over-the-Counter Products OTC Digestive Aid Zegerid OTC Over-the-Counter Products OTC Cold / Allergy Medication Zicam Beverages Water-Coconut Zico Pure Premium Coconut Water* Household Products Other Paint Zinsser* Foods Energy Bars Zone Perfect Energy Bar Household Products Other Cutlery-Premium Zwilling J.A. Henckels Cutlery Over-the-Counter Products OTC Cold / Allergy Medication Zyrtec