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TITLE Feeling Good: A Major New Weekly Series on Health for Adults from the Creators of Sesame Street. INSTITUTION Children's Television Workshop, New York, N.Y. SPONS AGENCY Corporation for Public Broadcasting, Washington, D.C.; Robert Wood Johnson Foundation, New Brunswick, N.J. PUB DATE 74 NOTE 28p. AVAILABLE FROMPublic Affairs, Feeling Good (Box B), CTW,1 Lincoln Plaza, New York, New York 10023

EDRS PRICE MF-$0.75 HC-$1.85 PLUS POSTAGE DESCRIPTORS *Adult Education; Behavioral Objectives; Educational Television; *Guides; *Health Education; Media Research; Mental Health; Physical Health; *Public Television IDENTIFIERS Childrens Television Workshop; Community Education Service; Feeling Good

ABSTRACT The objective of the television series "Feeling Good" is to help adults improve both their physical and mental health and that of their children. More than 300 doctors and health experts participated with Children's Television Network (CTW)in selling the 11 priority topics for the series: alcohol abuse, cancer, child care, dental care, exercise, the health care delivery system, heart disease, hypertension, mental health, nutrition, and prenatal care. Several informational and behavioral goals are attached to each topic. To attract a mass audience, CTW's Community Education Service will work with local public TV stations. The series premiered November 20, 1974.(Author/ECM) *SI COPYAVAILABLE 7t:s what you do, hour by how; day by day,

NT OP HEALTH, that largely determines U S DE PARTMEWELFARE E DUCATION t OP NATIONAL INSTITUTE EDUCATION HAS BEENREPRO the state of your health, THIS DOCUMENTAS RECEIVEDFROM DUCED EXACTLY ORIGIN THE PERSON ORORGANIZATION 0$- VIEW OROPINIONS whetheryou getsick, *TING IT POINTSNECESSARILY REPRE STATED DO NOT INSTITUTE OF NATIONAL SENT Or FICIAL OR POLICY what you get sick with, EDUCATION POSITION and perhaps when you die." Thats the theme of I

TM of CTIN ajor new Vilir weekly TV series on health for adults from the creators of Sesame Street. Premieres November 20, 1974 a , ,

MI COO AVAILABLE CRISIS IN COMMUNICATION: The State ofaNation's Health

"It is in the interest of our entire country to educate and encourage each of our citizens to develop sensible health practices. Yet we have given remarkably little attention to the health education of our people. "Most of our current efforts in this area are fragmented and haphazarda public service advertisement one week, a newspaper article another, a short lecture now and then from the doctor. "There is no national instrument, no central force to stimulate and coordinate a comprehensive health education program."

These were among the key observations in the busy to do an er;ective job, and too many TV President's message to Congress in 1971 which messages are primarily concerned with product called for comprehensive health education efforts promotion rather than with true consumer health for the country. education," the committee observed. While the pressure for funding large scale There is then, a need for an effective health eft'orts in this area continues, a recent report by education program, not only to impress upon the Presidential committee on health education people the importance of maintaining good Nted that of the $75 billion spent annually for medical, hospital and health care, about 92% health, but to establish wider communication in was spent for treatment after illness occurs, the field. This need has reached almost crisis with only about 4% allocated for research and proportions. And, because television has become the remainder devoted to prevention of illness perhaps the nation's most potent communication and health education, with health education re- and education tool, a concerted effort to employ its formidable strength in a mass public experi- ceiving the short end. ment in health education seems overdue. The same committee also noted that the vast majority of people-88% in one surveylook to This booklet describes just such an attempt their physicians or TV commercials for informa- now being undertaken by the Children's Tele- tion about health. "Yet physicians are often too vision Workshop (CTW).

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CONTENTS _a

The Program 4 About CT IV 8 Planning 9 Research 12 Outreach 16 Advisory Council 18 Consultants 19 44N1Stag 25

ai Station Lineup 26 Underwriters 28

7 Feeling Good aims not only to tell viewers what the health problems are but to impress Otill111111.1119111.. upon them the fact that the in- dividual has great power over maintaining his own health. It sometimes uses dramatic situ- ations to make the point. A group that congregates at Mac's Place, a typical lunch counter, will carry some of the informa- tional messages about health. Here Jason, an intern, tells an over-exercised Hank that doing toe, much too soon in an effort to control his weight will serve only to make him "the best conditioned body in the morgue. FEELING GOOD: vriAt Major New TV Experiment in Health Education

During the 1974-75 season, the 250 stations of result of exhaustive pre-broadcast research. And the Public Broadcasting Service will televise a it will be accompanied by extens, .e promotion major new weekly series for viewing in prime- and outreach efforts to reinforce eat. h program's time evening hours. It will be aimed at adults message and to bring the viewer in contact with and designed to help improve their physical and local health institutions. mental health and that of their children. While designed for family audiences, the series The New York Times, ina front page headline will consider the informational needs of adults, announcing the series, called it a"Sesame Street with the primary target audience of the program for adults," an apt description since its creators being the young parents who play major roles in the Children's Television Workshop (CTW ) influencing the health habits of their immediate earlier pioneered in producing highly popular families. The health problems of the poor will and educationally effective television for the be of particular concern to the series' producers, young. because good health and adequate health care The new series of 26 hour-long programs titled are especially difficult to achieve in low income Feeling Goodis probably the most ambitious at- communities. tempt ever made to use television on a regular The series will employ a variety of proven basis to convey health information. television techniques to entertain while at the The program will be as unlike any previous same time conveying helpful and needed infor- TV health presentation asSesame StreetandThe mation. This will hopefully motivate viewers to Electric CompanytheWorkshop's two prize- take action in their own best interests. winning children's programsare unlike any pre- The overall objective of the series, then, is to vious form of educational programming. encourage people to raise the level of their In common with the Workshop's other suc- own health and that of their family. Health is cessful TV ventures, the new series will be the closely related to lifestyle: the individual has

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much greater power than most people realize to maintain good health and to prevent illness. As one doctor told the Workshop hea!th staff recently, "It's what you do, hour by hour and day by day, that largely determines whether you get sick, what you get sick with, and perhaps when you die." Selection of subject material for the series has taken over two years. More than 300 doctors and health experts participated with the Workshop in this process. The series will use a resident company of eight whose characters are so defined that the audience will be able to identify with them. "These characters," says Al Morgan, senior pro- ducer for the series, "will provide an element of reality to the series. And, from time to time, the program will take a look into their livesindivi- dually." Variety of AVAILABLE Communications Techniques, illustrated here in scenes from the product on, will be employed in th,! new CTW health series. A variety magazine format will be used, afford- ing the widest possible latitude to Producers in presenting major health subjec,; in the most compelling id entertaining manner. adi At times a single topic may be treater' en one show in several different ways--via drama. Celebrities will make guest appearances. music, dance, satire or even animation. The pro- Howard Cosell calls the "shots" to stress ducers call this, a "cluster effect" and the aim is the importance of immunization. Bill to reinforce the overall impact of !:ey health Cosby in the same segment reminisces messag,:s. about whooping cough.

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a se Fib AML 4- S . . .3) le- 1 , ...... , , 4,1,: . .X0,4, 4 :.,.if .., Atigi. Musk and Danceare also used to get Atone show goals across. Here a"Walking Song" an original number by John Morris and Barbara Fried, makes the case for exercise in maintaining good health.

Self-hAlp methods will be encouraged on Feeling Good. The series will convey basic information (which researchers have found MIcoin many viewers don't have) on subjects such aseastcancer. Here viewers of the test show see how to do a breast self-examination.

Satire i, one technique that is used. Here' are Jordan Christopher and Karen t I achon in ''T Greens," a satire on the banquet scene from the 11;111 I om Jones. To show their ALA ni,riance in the daily diet, leafy AUL veen veve fables make up the entire meal. BEST CM AYAAMILL About the Series' Creator

The Children's Television Workshop, creators ofFeeling Good,public television's new series on health for adults, is a non-profit research and production center founded in 1968 to experi- ment it: the educational uses of television and al- lied communications media. From this experimental laboratory came a program which is acknowledged as a major phenomenon in television:Sesame Street.That series is seen in the U.S. by some nine million youngsters, and overseas in more than 40 coun- tries and territories by millions more, either in its original English language version or in special foreign language editions created in Latin Amer- ica (in Spanish and Portuguese) and Germany. Though its audience includes many adults be- cause of its entertaining nature,Sesame Street was and is aimed at preschool children, designed to giye them some of the skills needed in school. The success of the series, proven by extensive effectiveness studies, gave rise to a second pro- gram,The Electric Company,which teaches reading skills to grade school pupils. Seen by some six million children, about half of them in classrooms, it has had a marked effect in convey- ing some of the most hard-to-teach reading skills. Both shows were developed and produced on a Workshop-designed "model" that involves identification of subject matter most adaptable to television and testing of show material before Songis another technique to be used. Here soul broadcast to ensure viewer appeal and educa- star Bill Withers sings about hypertension, a tional effectiveness. problem that el:, ts 20 million A mericans. The The same model is now being followed in the brief lyrics of an original ballad teil how easy it development of the Workshop's latest experi- is to get a blood pressure check which can iden- ment,Feeling Good. tify an easily treated problem.

8 PL." .NNING: DiagnosingaNation's Health Problems

For CTW the process of creating a new series Although there seemed to be general agree- begins more than two years before broadcast ment as to what the nation's major health prob- date with the kind of research and develop- lems are:, the experts warned that developing an ment more readily associated with the birth of effective TV series about them would be ex- scientific products than with a popular entertain- tremely difficult. They pointed out that just as ment vehicle. no two families have the same daily ritual, neither The process, painstaking and time consuming do any two cultural groups assign the same as it is, has proved highly effective for the Work- values to work, play, food, exercise, doctors or shop in its earlier attempts at educating via tele- hospitalsand health itself is often defined dif- vision. ferently from group to group. Status needs, cultural traditions, superstitions and ingrained The decision to attempt a health series was behavior patterns all play a part in what people made in early 1972 when a small staff of pro- do. ducers and researchers began interviewing doc- tors and health experts from all parts of the For this reason, the health professionals urged country. Their aim was to determine the most CTW to explore the most crucial health prob- pressing health problems among various seg- lems, not only with an eye to conveying basic in- ments of the populationlow and middle income formation, but also in terms of the varying atti- families, urban and rural residents and minority tudes, habits, beliefs or lack of knowledge that groupsand to discover the extent to which TV frequently lead people to ignore this information. might play a part in lessening some of the prob- lems. The Workshop's producers probed the issues The Workshop staff interviewed some 170 further during 1973 in a series of seminars medical and health professionals from 16 states which focused on certain crucial health topics. representing widely varying economic and cul- Among the primary areas of discussion by these tural groups. These experts were virtually unan- "task force" groups were prenatal, infant and imous in their belief that television has an im- child care; adolescent health problems; modifi- mense untapped potential not only for provid- cation of personal habits (smoking, drinking, ing vital health information, but also for helping drugs, overeating); access to the health care de- people to make use of this information in their livery system; family planning; chronic diseases; daily lives. death and dying; nutrition and mental health. I

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Documentary coverage of view health voati(MN, .Su h av tin% ime on a (lull Health A %voutte. will BEST COPY AVAILABLE he incluth (I in 1111- weekly Acne v. Priv Atory

Each task force seminar included about 20 tion is a primary cause of poor health in the U.S. experts repiesenting the medical, psychological They also said that an indkiduals failure to heed and cultural aspects of th,' pertinent health sub- information mailable to him might he just as de- ject area.1 he W producers asked about: trimental to his health. Yet, the power of the the pre alence of the particular health pi oh- indi% idualto ease or forestall certain health tem in societ and the impact it has on the problemsas well his power to create or ex- functioning of an individual or his family aggerate themis frequently far greater than he the degree of public interest in ( or ignorance knows. of i the problem; The health expel ts participating in the Work- the extent to which an individual can do some- shop's seminars pointed to self-help or -peer thing about the problem; intervention" groups for smokers and overweight the extent to which a doctor can help; people as often being more successful than any a the potential for etlectke presentation of the medical inter%ention. problem and us treatment on TV; the susceptibility to measurement of the pro- These examples underscored the point that grams' impact on a % 'ewer's knowledge, atti- health education depends not merely on the tudes and, finally, actions. trammisAion of information, but also on motivat- ing individuals to make use of the information in From the recommendations of task forcepar- their daily lives. Health, many seem to feel, is ticipants, the stall began to designate specific something for doctors to worry about. Millions goals and ohjecti% es for the series. of people who ha% e their car checked regularly The experts agreed that inadequate informa- nexci. think of then own health untilitis in

10 41(%e% Sharn 1.:r:inver 1010, with two years migrant families in Colorado. A local doctor wys or cc illece cut,i three or %pee:alkyd medical train- she can handle 801' ;-, of the problems brought to ciiiti ti.,rk% at a paraprote %%iivial among' hi %attentioll.including minor surgical procedures.

icopmd. t hi, is what ak.hisors called a -crisis fore, that to "think pre%ention might he the mentaht,- and itis a decpl ingrained pattern single most important notion that Inc %%ork- both .imon,2. la% men and processionals. shops producers could promote. Ioo man\ people.- Dr. .1. Robert Ilu- For that matter. personal economics alone chan.m. ch.nrmm of the series' could dictate the case for emphasising pre'en- good health as a hirthrirht for lion. Medical costs have risen tie times as fast Much the% h.ne little or no continuing respon- as other prices in the past decade. I-Aen a family .1hi in% I on the other hand. is trequentl of means can he bankrupted today by a cata!:- &riled. or it it is acknm !edged. the patient COM- trophic injur or king-term illness. One health nitml% hastens to transfer total responsrttilits for ;:dministrator concluded: ".I he only wav this dealiip2 with it to someone else. usually a phsi- countt can :Ilford the rising cost of health care ean_ Morco% cr. there is a common failure to is through pre\ Linke medicine." recolmite the major relationship between an in- Many of the hundreds of recommendations di% wa% of site and the kind of hedth he made during the task force seminars have finally or she emerged as overall objectives or specific goals for Aincrican, ha%;11%.1%, heal moreconceived the series. They are now being documented in a %%ith thrcatoung illness, than vith the long-term constantly e\panding notebook for the writers rmiint,:nance of good health According to corn- and producers who will create the series. ;non folk Is not in itsk..11 a posits e %aloe, but mei el% the dhsenee 01 illness.

Man task hirce paincipants agreed, there- litSi COPY AVAILABLE RESEARCH: Prescribing foraTarget Audience

.Of the several innovations that have distin- dience for the series. This research phase placed gutshed the Workshop from other television pro- major emphasis on determining the appeal and duction centers, perhaps the most important is credibility of different segments and their poten- the role of research. No other communications tial effectiveness in producing change in beliefs, venture has allocated so much time and effort to attitudes and behavior. determining the nature of its audience, that au- Researchers areparticularly interested in dience's needs and interests and appropriate pro- learning: gram content before composing its final educa- tional message. which types of TV presentation hold the most appeal and which are the least appealing? This pattern of research activity, pioneered by which TV forms (humor, music, drama, etc.) the Workshop forSesame StreetandThe Elec- can best be used to present which health tric Company,is being tailored to the production topics? requirements of the series' producers and writers. can viewers identify with characters very dif- it is performed by CTW's staff of specialists in ferent from themselves? Does identification social psychology and communications research. increase learning? This staff has tested both traditional and inno- in what ways can music and song be used to vative examples of health education films in an convey factual health information? attempt to identify successful techniques and in- how can light and entertaining elements be fluence strategies and to examine audience re- used without losing credibility of the mes- actions to various types of material. Their find- sages? ings, coupled with health information deter- a what is the best balance between entertain- mined as significant by earlier interviews and ment and serious treatment of content? task force seminars, provided guidelines for the do viewers change their behavior as the result producers and writers to use in creating a body of watching TV health messages? of sample program segments, nearly two hours Appeal is important because the series will in length, which was produced in August 1973. have to attract and hold a large audience in com- These segments, produced on film and video- petition with commercial network prime time tape, were tested in four different locations on programs designed purely as entertainment fare. groups chosen as representative of the target au- To assess appeal and effect, the sample reel

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segments were varied in subject and treatment the producers are aware of how difficult it is to sketches, song, "commercial" type spot an- create lasting motivational changes. nouncements, drama, interviews, animated car- The research results led the producers to make toons, documentary films and comedy and satire. certain changes for the pilot production which Test audiences expressed a preference for more was completed in June. This program is being serious content and treatment than producers tested during the summer for audience appeal had predicted on the basis of known viewing pat- and impact in several cities across the country. terns. Encouragingly, most of the sample seg- Depending on the results, further changes may ments were found to be effective in conveying be necessary in methods or techniques of presen- information; many in the test audiences increased tation as well as in content. Research will con- their health knowledge markedly as a result of tinue as new material is produced and through- a single viewing. Additional studies are now out the 26 weeks of the series. being done to determine the optimum amount of Later research studies will evaluate the series information to incorporate in each program. after it has been broadcast. A research advisory The research also revealed a need for more group will help plan several "summative" field work in developing strategies for influencing in- tests and audience surveys which will be per- dividual health behavior. Ingrained habits and formed by independent evaluation agencies to behavior have always proved least tractable and gauge the impact of the broadcasts. i4 Diagnostic Charts like these prepared by CT W's research- ers plot results of appeal studies on test program elements. They tell producers and writ- ers, what they once could know only viscerallywhich elements and combinations of topics and treatments to use in developing an entertaining and educationally effective television show.

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.Nik Testing and screening will he encouraged on Feeling Good. e Here a satirical sketch on a . , popular TV detective show makes a point about hyperten- sion. The suspect, at left, seems healthy. He is advised to have his blood pressure checked anyway because often a victim of hypertension doesn't show any of the symptoms of the illness. OUTREACH: Reinforcing the Message

Attracting a mass audience for the health creation and distribution of community health series and providing followup information about services directories, published in conjunction the availability of local assistance on topics with local public TV stations as both a con- covered by each program is an integral part of tinuing reminder of the show (and its several CTW health project. broadcast times) and a ready reference to The Workshop has been successful in drawing available neighborhood health services. millions of new viewers to public television a series of informational posters for schools, (Sesame Street and The Electric Company have churches and other institutions, summarizing more regular viewers than all other public TV in graphic form key information on major programs combined). It has also pioneered in health subjects covered in the series. developing unique community follow through foreign language simulcasts of the program on projects involving viewers, parents, educators local AM and FM stations. and others interested in reinforcing the educa- a newsletter for medical and health profes- tional message of the TV shows. sionals, teachers and community leaders, de- Building on this base, the Workshop will help signed initially to keep them abreast of devel- create an extensive national outreach project opment of the series, and later to brief them centered on local public television stations. This on series content in advance of broadcast will involve cooperation with national health or- dates. ganizations and community level medical, health a general circulation publication, either in and education groups. newsletter or magazine format, to provide advance information on broadcast topics and Among the information /outreach projects to to reinforce program content as well as report be undertaken will be: on reaction to the series. local public television programs designed to A national promotion campaign, utilizing follow up the national series by focusing on newspapers, magazines, radio and TV, will be information and treatment available in the designed to increase awareness of the series and community. underscore its educational objectives.

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Controlling Weight a battle that Hank obviomly iv losing' by proper diet and crercite ixts particular emphasis in the fe%t

A major commercial network TV special will probably also be produced shortly before the series' premiere to reach potential audiences who might not otherwise be familiar with public tele- vision programming. Appearances at meetings and conventions of health, medical and scientific organizations will extend notice of the series and the producers' plans to professionals in health, education, com- munications and related fields. Film and cassette excerpts from the series may also he made available to schools and organiza- tionsdepending on availability of funding as the first season progresses. The Workshop's Community Education Serv- ices division (CES) operates seven rf:gional of- fices across the country staffed by specialists in outreach work with the urban and rural poor. Their role will be to work with local public TV stations in drawing attention to the programs and to encourage community members to use the information and assistance they provide. Seminars, briefings, and distribution of promo- tional and health informationliterature are among CES activities planned for the health series. ;I .4.

National Advisory Council: $.)!4..&:. Throughout the series, the research staff and the producers will be assisted by a National Advisory Council that will review program material as it is developed.

Z. Robert Buchanan, MD,(chairman) Jots Gunn,Instructor, Program in Thomas Pentane, MD,Acting Chair- Dean of Cornell Unive, sky Medical Nutrition, Teacher's College, Columbia man, Department othealthCareSCI College, New York City. University, N.Y.C. ences, GeorgeWashingtonUniversity Medical Center, Washington, D.C. Ruth Atkins,Senior CoMprehensive Hiawatha Heares,MD, President, Be- Health Coordinator, Comprehensive havior Research & Development Cen- Stereo Plesakes, PIAVice President, Planning Agency, New York City ter, Los Angs* Texasdmeasy of Family Physicians, Roma Judith Bellaire, RN,Assistant Profes- Jolts Mann MD,President, New sor, School of Nurse Practitioner Pro- York HealthHospitals Corporation, Helen Roddinee4rise, MD,Director gram, University of Colorado Medical New York City Department of Pediatrics, Lincoln Hos- Center, Denver pita!, NewYorkCloy. Nov Jenne, PhD,Associate Pm*. James P. Comer, MD,Associate Pro- sor, Diesfrtment of HumanEcology, NONA ail* biptPrIafinar: &- fessor of Psychiatry, Yale Child Study L'nive of MO MS Medical Center, parlament of Community&WM. Center. New Haven Kansa, sage* 01 latediennt andAtMiellealth, Univers*,of Hamaiflonolsohe Diana Dean, RN,Director, Nursing David Kamm MD,Director, Health Education. Mt. Hood Community Col- Services Research Office. 'Georgetown Warille is% MOWAssociate Pro* lege, Gresham, Oregon University, Washington, D.C. Cansantatitp Wicks, Meal Unimak, alCalifornia Kurt W. Deuschle, MD,Lavanburg Ham LeFeedalae,Exegetic, Admin- Professor and Chairman, Department istrator, Office of Bilingual Education. of Community Medicine, Mt. Sinai Board of Education, New York City lianalapistenD.ProlortsrmtkwierGal Hai, School of Medicine, New York City Sol Levine, PhD,Executive 01fIcer. Helen Dickens, mip,Associate Profes- University Professore' Prortan,Boston Neath Carrainse, Owl MU sor of Obstetrics and Gynecology, Uni- University, Seven versity of Penna. Medical School, Phlea- radi VW% MB,Director. Bast Hat. delphia Geier Maria% MD,Associate Dean rust yrotkrition ProMcaoCooptradve for Health Carter Developmen As- Nowrark Jose Duarte,Executive Director, East sociaProtium, D_VmarwlasywoiCang Los Angeles Health Task Force, Los muniiyMetedicine, Mt. OW .of Inn* .2;a VADirector,M, Angeles Medic4se, New YorkCO oats. liore ltiospitel, New York City Lloyd C. Elam, MD,Piesident, Me- Ka* hilelka, Chaim*, Depart. harry Medical College, Nashville mow 01 Mau Comr,, Indi- ana University, Bloombetom Shervert H. Fiatr, MD.Professor of Psychiatry, Harvard University, Psy- Etna Pailia, PhD,Professor and Db. chiatrist-in-chief.McLean Hospital, rector, Health Program. Graljara Belmont, Mass. School of Public Administrations,sw York University. New York CO Milton Gross, MD,Professor of Psy- chiatry, Downstate Medical Center, and Director, Division of Akoholism, Hospital for Addictive Diseases, Kings Count ; Hospital, Brooklyn, New York

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Risism %, Advisory Committee: Resgmhz4,44sory Committee will help plan several "summa- tive" field tes'ts'andaudience surveys.The members are:

Keith W. Mielke, PhD, (chairman), Howard Leventhal, PhD, Professor of Peter Rossi, PhD, Profe.isor of Soci- P. ojessor of Radio.. TV Communica- Psychology. University of Wisconsin ology, University of Mass. tions, Indiana Unit ersity. Milwaukee. Jaime Salazar. MPH, Assistant Re- Lionel Barrow, PhD, Professor Mass Sol Levine, PhD, University Professor, search Bek.a.ioral Scienti:t, Survey Re- Communications and Afro-American Boston University. Boston. search Center, U.C.L.A. Studies. University of Wisconsto Milwaukee. Harold Maidelsohn, PhD, Professor Stephen B. Withey, PhD, Prof. find Di- and Chairman, Department of Mass rector Communications and Influence Jacquelin Jackson, PhD, A sscciatero- Communications, School of Communi- Program, Survey Research Center, In- fessor of Medicine Sociology, I)epart- cation Art, Denver University. .s.!ittte of Social Research, University nient of Psychiatry. Duke University of Michigan. Medical Center. Member of Center for Magdalena Miranda, MSW, Assistant Study Aging and Human Develop- Professor of Social Work, Case West- ment. ern Reserve University.

Consultants and Task Force Members During the feasibility and development stages of the series, CTW staff' members worked wish more than 300 experts in the health, medical, educational and communications Rdneof whom are listed below:

Francis Acosta, 1, :tang Deputy Asso- Virginia Apgar, MD, MPH, Vice-Pres- Neil Balanoff, PhD, instructor Office ciate Director, Office of Communica- ident for Medical Again, The National of Instructional Development, Harvard tion.; and Public Aflairs Health Sen. Foundalion,7 ae March of Dimes, Nen. School of Public Her!th, Boston ices Administration, Hai W, Rockville, York City Md H. David Banta, MD, MPH, Assistact Shcriee Argrett, MSW, Director of So- Professor, Department of Community Major Clara Adams, RN, MS, Educa- cial Services, Bronx Children's Psychi- Medicine, Mt. Sinai School of Medi- tion Coordinator. Wolter Reed Army atric Hospital, Bronx, N.Y. cine, New York City Just:mit-, of Nursing, Walter Reed David Axelrod, Writer, New York City Martha Barnard, RN, Family Vurse Army Medical Center,Washington, Clinician and Assistant Professor, De- D.C. Jacque rie Bobbin, Producer, New partment of Human Ecology, Univer- Helen Alexander. &curl Worker, Child York City sal of Kansas Medical Center, Kansas Protection Team. Unit ersa.,. of Colo- Mary Bachelor, National Center for City rado Medical Center, Denser Health Services Research and Detelop- Helen Barren, MD, Medical Director, ment, Health Services Administration, Family "laming forBetter Living, Fran Allison, Out-r.euch ;Yorker and HEW, Rockville, Md. University of M. iissiepi Medical Cen- Counselor- ..1fro-Eam Seri ice Center. ter Jackson Nen. York ( ay Johr, E. Baker, Jr., Director. Special Education Projects. Office of Commu- Berl Bass, MD, Assista,.: Profes.;or of Ronald Andersen, PhD, Associate Pro- nications and Public Aflairs, Health Physiolo.cy, Albert Einstein College of fessor. Center for Health Administra- ,Sets ices Administration, HEW, Rock Medicine of Yeshiva Unitersity, Nrw ine Studies, L'rinersity of Chicago tine, Md. York Cny

19 Gwry Belkin, Writer, New York City John Cabal,, Health Advor ate, The John Conger, PhD, Professor of Psy- Martin Lueter King,Jr..Neisiiaorhood chology, University of Colorado Med- Saneen Bertman, Education Director. Health Center, Bronx, N.Y. ical Center, Denver Equinox Institute, Boston Mary S. Calderone, MD, Executive Di- Sister Zita Marie Cotter, RN, Admin- Thomas Bice, PhD, Research Asroci- rector, Sex Information and Education istrative Assistant, St. Anthony's Hos- ate, Center for Metropolitan Planning Council of the U.S., New York City pital, Las Vegas, N.M. and Research, Johns Hopl.ins Univer- sity, Baltimore Daniel Callahan, PhD, Director, Insti- Frank J. Corwin), MD, Associate tute of Society, Ethics and the Life Dean for Continuing Education, Child Saul Bin Limn, MD, Director. De, zrt- Sciences. Hastings-on .Hudson, N.Y. Protection Team, University of Colo- ment of Maternal and Child Health, rado Medical Center, Denver Dartmou-h Medical School, Hanover, H. D. Carmichael, Director, Museum N . H. of Health and Science, Dallas Diana Crane, PhD, Associate Professor of Sociology, University of Pennsyl- Edgar Somalia, PhD, Distinguished raga R. Carpenter, MD, Director, vania, Philadelphia Professor of Sociology, Queens Col- rim zry Care/Community Medicine, lege ofhe City University of New university of Michigan Medical Cen- Carlos Cuevas, Student, New York York, New York City ter, Ann Arbor City Norman Borisoff, Writer. New York Eric CassellD, Clinical Professor Nicholas Cunningham, MD, Director, City of Public HealthH Cornell University Wagner Child Health Station, Depart- Medical College, New York City ment of Community Medicine, Mt. David Boswell, Faculty of Social Sci Sinai School of Medicine, New York ences,The Open Unitersity. BBC, Douglass Cater, Director, Commuil- City London cation and Society. Aspen Institute, As- pen. Colorado Robert T. Bower, PhD, Director, Bu- Arthur C. DeGraff, MD, Professor of reau of .5us,..! Science Research. Wash- Robert Choate, Chairman, Council on Therapeutics, New York University ington. D.C. Children, Media and Merchandising. School of Medicine, New York City Washington, D.C. LesterBreslow, MD, MPH, Dean, Rick DeLone, A.ssistani Commissioner. School of Public Health. The Center Evert Clark, .i2 edical Reporter. Wash- Addiction Services Agency, New York for Health Sciences. UCLA. An- ington Bureau, Newsweek, Washing- City geles ton. D.C. Sidney Diamond, MD, Neurologist. Robert H. Brook, MD, Medical Offi- Gerald S. Cohen, Associate Director, Mt. Sinai School of Medicine, New cer, National Center for Health Serv- Health Care Tehno ogy Division, Na- York City ices, HEW, Rockvdle. Std. tional Center for U. filth Services Re- search and Development, Health Serv- Arthur H. Dilly, Executive Assistant Roy Brown, MD, Associate Professor. ices Administration. HEW, Rockville, to the Chancellor. The University of Depar:ment of Community Medicine. Md. Texas System. Austin Nutritior Div mon. !qt. Sinai School of Medicine. New York City Paul Cohen, MD, Instructor in Medi- Chaplain Edward Dobihal, PhD, Di. cine and Child Health & Development, rector. Departn.ent of Religious Min- William Brown, Writer. New York City The George Washington Unive-sity ; istries,Yale Medical School, New Medical Center, Washington. D.C. Haven HildeBruch, MD, Professor of Psy- chiatry, Baylor C ollege of Medicine. Howard Cohn, Executive Editor, Med- StephenDorn,FxecutiveDirectc-. Houston ical World News, New York Ci';' Provident Hospital, Chicago Anr Brunswick, MA, Director. Adoles- Alfredo Coll, Community Organizer. Jose Duarte, Executive Director. East cent Health Protect. School of Public East Harlem Tenant's Council. HIP Los Angeles Health Task Force, Los Health,ColumbiaUnit ersity. New Program, New York City Angeles York City John Colombotos, PhD, Associate Janice A. Egeinnd, PhD, Associate John Beyant, MD, Dean, School of Professor of Sociomedical Sciences. Profe.s.so,. Department of Behavioral Public Health: Director, Center for School of Public Health, New York Science. The Milton Hershey Medical Community Health Systems, Columbia City Center, Hershey, Pa. Unisersity, New York City

20 Leon Eisenberg, MD,Chief of Psychi- Selma Frstiberg, MD,Director, Child Alan Harwood, PhD,Anthropologist. atry, Massachusetts General Hospital, Development Project, Department of Boston Boston Psychiatry,University of Michigan, Medical School, An" Arbor John Hatch,Doctoral Candidate, De- Jack Vinson, PhD,Professor and Di- partment of Health Education, School rector, Division of ,ociomedical Sci- Glen Friedman, MD,Pediatrician, of Public Health, University of North ence. School of Public Health, Col- Scottsdale, Ariz. Carolina, Chapel Hill umbia University, New York City Robert Fuchsberg,Deputy Director, Robert Hatcher, MD, ;!rector, Family Howard Ennes,Vice President. Health Division of Health Interview Statistics, Planning Program, Eniory University Affairs. Equitable Life Assurance So- Health Services Admini-tration, HEW, Medical School Atlanta ciety of America. New York City Rockville, Md. J. Timothy Hula,Administrative and Nolan Estes,Generai Superimenclent, Clark Gesner,Writer! Composer, New Communications Astistant to the Di- Dallas Indepeadent School Dist. ict. York City rector, Institute of NutrPion, Univer- Dallas sity of North Carolina, Chapel Hill William C. Gibson, MD, FRCP,Fac- Jordan Ewell, MD,Director of Com- ulty of Medicine, Department of the Howard Hiatt, MD,Dean, Harvard munity Relations, New York City History of Medicine and Science, Uni- School of Public Health, Boston Health and HospitalsCorporation, versity of Britist, Columbia, Van- N "w York City couver, Canada Robert Hill, PhD,Director of Re- search, National Urban League, Wash- Dennis S. Falk.Assistant Administra- Philip Gittelman,Executive Producer, ington, D.C. tor, The George Washington Univer- Gittelman Film Associates, New York sity Medical Center, Washington, D.C. City Godfrey M. Hochbaum, Ph JProfes- sor, Department of Health Education, Richard Felnbloom, MD,Chief, Child s.":Beam Glazier,Chairman, Depart- School of Public Health, University and Family Health Division, The Chil- ment of Community Health, Albert of North Carolina, Chapel Hill dren's Hospital Medice.1 Center, Bos- Einstein College of Medicine of Ye- ton shiva University, New York City Arthur S. Holleb, MD,Senior Vice President, Medical Affairs and Re- Jacob Feldman, PhD,Professor of Ray qodfrey,Director of Information, search, American Cancer Society, New Rio-Statistics, Harvard School of Pub- Addiction Services Agency, New York York City lic Health, Boston City Pins Hare!, Community Relations Ca Helen Field, RN,Registered Nurse, Joel Goldin, DMD,Adjunct Associ- ordinator, Hospice, New Haven Boston ateProfeessor,Columbia School of Dental and Oral Surgery, Columbia Charles Houston, MD,Professor, De- Max W. Fine,ExecutiveDirector, University, Nev. York City partmentof Communit)Medicine, Committee for National Health Insur- of Vermont Medical ance, Washington, D.C. Bo Goldman,Writer, New York City School, Burlington Graham Finney,Commissioner, Ad- Kenneth K. Goldstein, MA,Lecturer, Ernest B. Howard, MD.Executive diction Services Agency, New York ScienceWriting Seminar,Graduate Vice President, American Medical As- City School of Journalism, Columbia Uni- sociation, Chicago versity, New York City Kay Fitts,Health Educato, Maternal Robert Hutchings,Associate Director, & Child Health / Family Planning Cen- Norma Goodwin, MD,Vice President, National Clearinghouse for Smoking ter. Meharry Medical College, Nash- Ambulatory Care and Community and Health, HEW, Rockville, Md. ville Health, New York City Health & Hos- pital,. Corporation, New York City Mwalima Imam, PhD,Pastor, Arling- Thomas Flaherty,Science Reporter, ton Street Church, Boston Time, Inc., New York City Alan Guttmacher, MD,President, Planned Parenthood Federation of Anne Impellizzert, MA,Health Educa- Dolores R. Floss,Executive Director. America, Inc., New York City tion Consultant, Health and Welfare New York Stare hueagency Council Division, Metropolitan Life Insurance on Critical health Problems, Albany Michael Haiberstam, MD,Physiciar Cempany, New York City and Writer, Washington, D.C. Loretta Ford, RN, EdD,Dean of School of Aiursatje, Director of Nurs- Herb Honig,Writer, New York City iniat she Medical Center. University of Rochester, Rochester, N.Y.

21 Corinne locker,Playwright, New Keith Kost,Office of Communications Bayless Manning,President, Council York City and Public Ajjairs, Health Services on Foreign Relations, New York City Adminis.ration, HEW, Rocki.dle, Md. Alberta Jacoby, MPH,Executive Di- Robert Manning,Editor,Tao Atlantic rector, Mental Health Film Board, Melvin Krant, MD,Director, Medical Monthly,BosPin New York City Oncology Unit, Lemuel Shattuck Hos- pital, Jamaica Plain, Mass. Donald Marcus, MD,Associate Pro- Charles A. Janeway, MD,Chief of fessor of Medicine, Albert Einstein Pediatrics.The Children'sHospital Austin Kutscher, DDS,President, College of Medicine of Yeshiva Uni- Medical Center, Bostor Foundation of Thanatology, Colum- versity, New York City bia- Presbyterian Medical Center, New Irving Janis, PhD,Professor, Institute York City Paul A. Marks, MD,Vice President of of Human Relations, Yale University, Health Sciences, Columbia University, New Haven. Kenneth Land, PhD,Visiting Scholar, New York City Russell Sage Foundation, New York Louise Johnson, PhD,Assistant Pro- City Angel Martinez,Administrative Pro- fessor, Department of Community gram Specialist, Planned Parenthood Medicine, Mt. Sinai School of Medi- Philip R. Lee, MD,Professor of Social of New York City cine, New York City Medicine, School of Medicine, Uni- vtirsity of California at San Francisco Robert Masiand, MD,Director, Ado- Bob Jones,Student, New York City lescent Health Care Unit, The Chil- George Lefferts,Writer, New York dren's Hospital, Boston Joy Jones,Psychiatric Social Worker, City Child Protection Team, University of Judith Mausner, PhD,Associate Pro- Colorado Medical Center, Denver Charles A. LeMaistre, MD,Chan- fessor, Department of Community & cellor, The University of Texas Sp- Preventive Medicine, Medical College Carolyn &tat,Institute of Medicine, tem, Austin of Pennsylvania, Philadelphia National Academy of Sciences, Wash- ington, D.C. Howard Leventhal, PhD,Professor of Jean Mayer, PhD,Professor of Nu- PsycholJgy, University of Wisconsin, trition. Harvard School of Public Edward H. Kass, MD,Director, Chan- Madison Health, Boston fling Laboratory, Boston City Hospi- tal; Professor of Medicine, Harvard Lowell S. Levin,Associate Professor Angela McBride, RN,11113N, Assistant Medical School, Boston of Public Health, Department of Epi- Professor of Psychiatric Nursing, demiology and Public Health, School School of Nursing, Yale University, Joseph Katterhagen, MD,Allenmore of Medicine,Yale University, New New Haven Medical Center, Tacoma, Washington Haven Michael McCalley, MD,Associate William Katz,Writer, New York City Charles E. Lewis, MD.Professor of Dean for Allied Health; Assistant Pro- Medirine, Division of Ambulatory and fessor of Medicine, Division of Gen- Robert Kelmowitz, MD,Director of Community Medicine, UCLA, Los eral Medicine, The George Washing- Admissions: Assistant Professor of Angeles ton university Medical Center, Wash- Medicine, Division of General Medi- ington, D.C. cine, The George Washington Univer- Herbert Lukashok,Assistant Profes- sity Medical Center, Washington, D.C. sor, Department of Community Dick McCue,Producer, New York Health, Albert Einstein College of City Henry Kempe, MD,Professor and Medicine of Yeshiva University, New Chairman, Department of Pediatrics, Herbert H. McDade, Jr.,President and University of Colorado Medical Cen- York City Publisher, Family Health, Inc., New ter, Denver GeorgeI. Lythcott, MD,Associate York City Dean and Professor of Pediatrics, Col- Kenneth Keniston,Chairman and Ex- lege of Physicians and Surgeons, Co- Ella McDonald, Director, Family ecutive Director. Carnegie C ouncil on lumbia University, New Yotic City Planning Program, Human Resources Children. New Haven Administra;:on, New York City Ron MacMillan,Health Services Ad- Jerome Knittle, MD,Professor, Divi- ministration, HEW, Rockville, Md. Walter McNerney,President, Blue sion of Nutrition and Metabolism, De- Cross Association, Chicago partment of Pediatrics, Mt. Sinai Arthur Mater,Media Consultant, David .dechanic, PhD,Professor, De- School of Medicine, New York City Health Insurance 'tumult., New York partment of Sociology, University of City Wisconsin, Madison Peggy Mann,Writer, New York City

11 Harold Mehl Ins,Editorial Director, Gilbert Ortiz, MD,Vice President of Phyllis Piotrow, PhD,Administrator, Science and Medicine Publishing Com- Affiliation; Assistant Dean for Minor- Population Information Program, pany, New York City ity Oairs, Department of Obstetrics George Washington University Med- and Gynecology, Metropolitan Hospi- ical School, Washington, D.C. Harold Mendelson, PhD,Professor tal Center, New York City and Chairman, Department of Mass Ruth Podhoretz,Student, New York Communications, School of Commu- Alejandro Paniagua, MD,Psychiatrist, City nication Arts, University of Denver Bronx Mental Health Center, Bronx, N.Y. Alvin Poussaint, MD,Associate Pro- Jack Mendelson, MD,Director, Bos- fessor of Psychiatry, Harvard Medical ton City Hospital, Boston Ben Park,Director. Field Projects in School, Boston Health Care Communications Lab, Judith K. Miller.Director,Health School of the Arts, New York Univer- Alexander Preston, MD,Boston Uni- Sta$ Seminar, Institute for Educa- sity, New York City versity, Boston tional Leadership, The George Wash- ington University., Washington, D.C. Ron Parks, MD,Fellow in Primary Harvey Price,Consultant, Network for Care, Division of General Medicine, Continuing Medical Education, New Joan E. %lorgenthau, MD,Director, The George WashingtonUniversity York City Adolescent. Health CareUnit, Mt. Medical Center, Washington, D.C. Sinai School of Medicine, New York Michael Qu ,Assistant to the Chan- City Joseph Patterson, DrPH,Executi e cellor, University of Texas, Austin Director, Health Care Authority, Ms. Campbell Moses, MD,Vice President, igan State University, East Lansing John Reynolds,BBC Medical A$airs, Medicus Communi- Julius Richmond, MD,Professor of cations Inc., New York City Sydnor B. Penick, MD,Associate Pro- Child Psychiatry and Human Develop- fessor of Psychiatry, Rutgers Univer- ment; Professor and Chairman, De- Reverend J. Reed Nelson,Research sity, New Brunswick, NJ. partment of Preventive and Social Med- Coordinator, Hospice, inc., New icine, Harvard Medical School, Boston Ha% en Phillip Perlman, MD,Assistant Profes- sor of Medicine, The George Washing- Irving I. Rimer,Vice President, Public Patricia Nelson,Director of Health ton University Medical Center, Wash- Information, American Cancer Society, Education,The Children's Hospital ington, D.C. New York City Medical Center, Boston Adele Paroni,Associate Director of Joan Rittenhouse, PhD,Executive Sec- Sheila Nevins,Producer, New York Editorial Services, American Cancer retary, Panel on the Impact of Infor- City Society, hew York City mation on Drug Use and Misuse, Na- tional Academy of Sciences, Washing- Joyce Nichols,Director, Rougemont- A. H. Perlmutter,Television Producer, ton, D.C. Bahatra Satellite Clinic, Durham, N.C. New York City Luis Rivera, PhD,P.R.C. Metrodynam- Raymon Noble, MD,Directorof Myrna Pickard, MA,Dean, The Uni- ics, New York City Emergency Room: Assistant Professor versity of Texas School of Nursing at of Medicine, The George Washington Fort Worth Lillian Roberts, RN,Associate Direc- Unitersity. fedical Center,Washing- tor, District Council 37, American Fed- ton. D.C. Gerard Piet,Publisher,Scientific Amer- eration of State, County and Municipal ican,New York City Employees, AFL-CIO, New York City Horace G. Ogden,Depu:y Assistant eldm:noire/tor for information, Health Chester Pierce, MD,Professor of Edu- Domingo A. Rodriguez, MD,Psychia- Ser! ices Administration, HEW, Rock- cation and Psychiatry in the Faculty of trist, Harlingen, Texas tine, Md. Medicine and at the Graduate School of Education, Harvard L4iversity, Theresa Rogers, PhD,Research Asso- James Oleske, MD,Chief Resident of Cambridge ciate, Bureau of Applied Social Re- Pediatrics, Martland Hospital, New- search, Columbia University, New ark Harriet Noel,Attorney. Greenbaum, York City Wolfj & Ernst, New York City Karen °Ines% MD,Pediatrician; As- Robert Rosenberg, MD,Senior Asso- sistant Professor of Medicine. Division Wilbur L. Pinder, Jr.,Acting Deputy ciate, Harvard Center for Community of General Vediine, The George Director for Mental Health, Office of Health and Medical Care, Boston Washington University Medical Cen- Communications and Public Allairs, ter, Washington. D.C. Health Sertices Adnimistration, HEW, Albert Rosenfeld,Science and Medical Rockville. Md. Writer, New York City

23 Thomas H. Rosenwald,Vice President, Irving S. Shapiro, PhD,Director, Carol Spencer, MSPH,Head of Nurse Marketing, MEDCOM, Inc., New York Health Education Division, Health In- Practitioner Program, Maternal & City surance Plan of Greater New York, Child Health/Family Planning Center, New York City Meharry Medical College, Nashville Saul Rubin,Producer, Hollywood Harold Sherman,Division of General Charles C. Sprague, MD,President, John Ruppe, Jr., MD,Assistant Pro- Medicine.he George Washington Uni- The University of Texas Southwestern fessor of Clinical Medicine, Division versity Medical Center, Washington, Medical School at Dallas of Dermatology, State University of D.C. New York at Stony Brook; Chairman Martha Stuart,Producer, New York of Task Force on Educational Pro- Herbert Sherman, PhD,Assistant to City grams for the Public, National Pro- the Dean, Harvard School of Public gram forDermatology, Bay Shore, Health, Boston Francisco Suarez, MD,Thoracic Sur- N.Y. geon, New York City Frederick Sillman, MD,Assistant Re- James H. Ryan, MD,Director. Educa- gional Director for Health and Scien- August Swanson, MD,Director, De- tional Research Laboratory, New York tific Affairs, HEW, New York City partment of Academic Affairs. Asso- State Psychiatric Institute, College of ciation of American Medical Colleges, Physicians and Surgeons, Columbia George Silver, MD,Professor of Public Washington, D.C. University, New York City Health, Department of Epidemiology and Public Health, School of Medi- David Tapper,Writer, New York City Ralph Ryback, MD,Director, Alco- cine, Yale University, New Haven holic Unit, McLean Hospital, Belmont, Suzette Tapper,Writer, New York City Mass. Henry Silver, MI),Professor of Pedi- atrics, University of Colorado Medical Carl A. Taube,Chid. Survey and Re- Alfred Sadler,. "Ili,Director, Trau- Center, Denver ports Section, Monitory Branch, Health ma Program, Vale University School Services Administration, HEW, Rock- of Medicine, New Haven Mary R. Silverman,Assistant Profes- ville, Md. .sor of Nursing; Nursing Coordinator; Blair Sadler, JD,Co-Director, Trauma Division of General Medicine, The Mary Taylor,Counselor, Argus Com- Program, Yale University. School of George Washington University Med- munity, Volunteer Opportunities, Inc., Medicine, New Haven ical Center, Washington. D.C. Bronx, N.Y. Daniel S. Schechter,Associate Direc- Jeanette Simmons, DSc,Associate Pro- Henry M. Tufo, MD,Director, Given tor,American Hospital Association, fessor, Harvard School of Public Health Care Center, Burlington, Vt. Chicago Health, Boston J. Richard Udry, PhD,Professor of William M. Schmidt, MD,Professor, Aubrey Singer, Headof Features Maternal & Child Health, School of Maternal and Child Health, Harvard Group, Tele% i.ston, BBC', London Public Health, University of North School of Public Health. Boston Carolina, Chapel Hill James Singer,Institute of Medicine, Howard A. Schneider, PhD,Director, National Academy of Sciences, Wash- Raul Valdez, PhD,Project Director, Institute of Nutrition. Cott ersityof ington. National Addiction Rehabilitation Ac:, North Carolina, Chapel Hill San Antonio Barry Smith, MD,Clinical Assistant Melvin Schrier, OD, FAAO,Optome- Professor of Maternal and Child Jean Vazuka, MD,Psychiatric Super- trist. New York Cuy Health, Adjunct Clinical Assistant Pro- visor for The George Washington Uni- fessor of Surgery, Hitchcock Hospital, versity Health Plan, Division of Gen- Steven Schroeder MD,Medical Direc- Dartmouth College, Hanoter, N.H. eral Medicine, The George Washington tor of The George 1,3 ashingion Unit er- University Medical Center, Washing- say Health Plan. bunion of General Elaine Smith,Student. New York City ton, D.C. Medicine. The George Washington Um% ersay Medical Center, Washing- Nathan Smith, MD,Professor of Pedi- Eugenia Waechter, RN, PhD,Associ- ton. D.C. atrics, Um% er.sity of Washington School ate Professor, School of Nursing, De- of Medicine, Seattle partment of Family Health Care Nurs- Chiz Schultz,Producer, New York City ing, University of California at San William Schwartz,Writer, Hollywood Stanford Sobel,Writer, Niew York City Francisco Arnold Shafer, PhD.Director, Institute Lou Solomon,Writer, New York City Florence S. Wald,Board Member and of Nutrition. Unisersay in Nebraska Planning Staff Member, Hospice, Inc.. Schoolof Medicine. Omaha New Has en

24 Edward Wallerstein, Coordinator. Sec- tion on Communication, Office of Spe- cial Protects. Department of Commie. nity Medicine. Mt. Sinai School of Medicine, New York City Victor Weingarten, Directvr. The Pres- ident's Committee on Health Educa- tion, New York Cuy Harry Weinstein, MD, Director of Medical Education, Mt. Zion Hospital I Medical Center, San Francisco Constance E. West, Acting Director, Office for Instructional Dete'vment. Hart and School of Public Health, Bos- ton Elijah L. White, Director. Division of Health Intent Jew Statistics, National Center for Health Statistics, Health Serticec Administration. HEW, Rock. tine. Md. Mike White, Office of Communications and Public 44 dairy. HEW, Rockville, Md. Christine Wilson, PhD, Nutritionist- Anthropologist, Berkeley, Calif. Ronald W. Wilson, Chief. Analysis and Reports Branch, Dimwit of Health Intent few Stati.stics,National Center for Health Statistics. Health Services Administration,REIS'.Washington, D.C. Mary Winston, Nutritionist. American Heart Association, New York City Harold Wise, MD, Director of the In- stitute for Health Team Development, Monteliore Hotpital, New York City Jerry Wise, RPA, Asti.stant Profe.stor of Medicine: Director of the Physi- cian's Amstar* Program. Division of General Medicine, The George Wash- Ernest Wynder, MD, President, Amer- Marjorie A. C. Young, PhD, Professor, ington Unit ersity Medical Center. ican heart Foundation, New York City Harvard School of Piddle Health, Bos- Washington, D.C'. ton Alfred Yankauer, MD, Pediatrician Steven Y ithey, PhD, Director, Com- and Senior Lecturer, Health Services Doff Zilimann, PhD, A sso -late Profes- munication and InfluenceProgram. Administration,Hart ard School of sor ofMINACommunicatins. Indiana Sidney Research Center. Institute for Public Health, Boston University. Bloomington Social Research, Unit ersio of Mich- igan, Ann Arbor Alonzo S. Yerby, MD, MPH, Profes- sor and Head. Department of Health Kate Woodbridge. A dmmistrati%e Di- Sertices Administration, Harvard rector. Arent community. Volunteer .School of Public Health, Boston Opportunities, Inc., Bronx, N.Y.

25 ,Public Broadcasting Stations: Initial air time for the series will be early Wednesday evening, with a repeat showing Saturday evening and, on some stations, possibly during a weekday hour.

Aam Tampa; St. Petersburg, WEDU (3) Pikeville. WKP1 (22) Nevada Birmilabnghaam. WBIQ (10) Tampa. WUSF (16) Somerset, WKSO (29) Las Vegas. KLV X (10) Cheaha State Park. WC1Q (7) Louisville, WKMJ (68) Demopolis, Wile (41) Georgia New Hampshire Dozier. WDIQ (2) Atlanta. WETV (30) Louisiana Durham. WENN (11) Florence. WFIQ (36) Athens, Atlanta. WGFV (8) Baton Rouge. WLPB (27) Berlin. WEDS (40) Huntst WH1Q (25) Augusta. WCES (20) New Orleans. WY ES (12) Hanover, WHED (13) Louisi file. WG1Q (43) Chatsworth. WCLP (18) Keene, WEKW f32) Cochran. WDCO (13) Maine Mobile. WE1Q (42) Augusta, WCBB (10) Littleton. WLED (49) Montgomery. WAIQ (26) Columbus. WJSP (28) Dawson, WACS (25) Biddeford. W1WEG (26) NewJersey Alska Pelham. WABW (14) Calais. WMED (13) Trenton, WW1' (52) Beathel.KYVK (4) Savannah. WVAN (9) Orono, WMEB (12) Camden, WNJS (23) Fairbanks, KVAC (9) Waycross. W XGA (8) Presque Isle. WMEM (10) Montclair. WNJM (30) New Brunswick, WNJB (58) American Samoa Gm Maryland Pago Pago, KVZK (2) Aguaana, KGTF (12) Baltimore. WMPB (67) New Mexico Salisbury, WCPB (28) Albuquerque, KNME (5) Arizona Hawaii Hagerstown, WWPB (31) Las Cruces, KRWG (22) Phoenix. KAET (8) Honolulu. KHET (11) Portales, KENW (3) Tucson. KUAT (6) Wailuku. KMEB (10) Massachusetts Boston. WGBH (2) New York Arkansas Idaho Boston. WGBX (44) Binghamton, WSKG (46) Jonesboro. --- (19) Boise. KA1D (4) Springfield. WGBY (57) Buffalo, WNED (17) Little Rock, KET S (2) Moscow. KU1D (12) Michigan Garden City. WLIW (21) California Pocatello. KBGL 10) Detroit, WTVS (56) New York City, WNET (13) Eureka, KEET ( 13) Illinois Grand Rapids. WGVC (35) New York City, WNYC (31) Huntington Beach. KOCE 1301 Carbondale. WS1U (8) East Lansing. WKAR (23) New York City, WNYE (25) Los Angeles. KCET (28) Olney, WUS1 (16) Marquette, WNPB (13) Rochester. W X X1 (21) Los Angeles. KLCS (58) Chicago. WTTW (11) Mt. Pleasant. WCMU (14) Schenectady. WMHT (17) Los Angeles. KVST (68) Chicago. W X XW (20) University Center. WUCM (19) Syracuse. WCNY (24) Redding, K1XE (9) Peoria, WTVP (47) Watertown, WNPE (16) Sacramento, Kr 1E (6) Minnesota Norwood. WNP1 (18) Urbana. WILL (12) Appleton, KWCM (10) San Bernardino. KVCR (24) North Catalina San Diego. KPBS (15) Indiana Austin. KAVT (15) Bloomington, WTI(' (30) Duluth. WDSE (8) Charlotte. WTVI (42) San Francisco. KQED (9) Etansville. WHIN (9) Asheville. WUNF (33) Sin Francisco. KQE.0 (32) Minneapolis, St. Paul. KTCA (2) Chapel Hill. W1INC (4) San Jose. KTEH (54) Indianapolis. WFY I (20) Minneapolis/St. Paul, KTC1 (17) Muncie. WIPB (49) Columbia. WUND (2) San Mateo. KCSM (14) St. John. WC AE (50) Mississippi Concord, WIJNG (38) Colorado South Bend, W NIT (34) Biloxi. WMAH (19) Greenville. WUNK (25) Denser, KRMA (61 Vincennes. WVUT (22 Booneville. WMAE (12) WUNE (17) Pueblo. KTSC (8) Bude. WMAU (17) Wilmington. WUNJ (39) Iowa Greenwood. WMAO (23) Winston-Salem, WUNL (26) Connecticut Des Moines. KDIN (11) Jackson. WMAA (29) Bridgeport. WEDW (49) Iowa Cif). KlIN (12) Meridian. WMAW (14) North Dakota Hartford. WEDH 124i Waterloo. KRIN (32) Oxford. WMAV (18) Fargo, KFME (13) New Hasen. WED Y (19) State College. WMAB (2) Grand Forks, KGFE (2) Norsvich, WEDS (53) Kansas Topeka. KTWU (11) Ohio Delaware Wichita, KPTS (8) Missouri Alliance, WNEO (45) Wilmington. W H YY (12) Kansas City. KCPT (19) Cambridge. WOUC (44) Kentucky St. Louis, KETC (9) Dayton. WOET (16) District of Columbia Louisville. WKPC (15) Nebraska Portsmouth. WPBO (42) Washington. WET A (26) Ashland. WKAS (25) Alliance. KTNE (13) Athens. WOUB (20) Florida Bowling Green. O'KGB (53) Bassett, KMNE (7) Bowling Green/Lima. WBGU (57) Gamest ille WUFT (5) Cot ington. WC V N (54) Hastings. KHNE (29) Cincinnati. WCET (48) Jacksons tile. W JCT (7) Elizabethtown, WKZT (: 3) Lexington. KLNE (3) Cleveland. W VIZ (25) Miami. WPBT. ( 2 shared) Hazard. WHKA (53) Lincoln. KUON (12) Columbus. W0.511 (34) Miami, WTHS (2 shared) Lexington. WKLE (46) Merriman. KRNE (12) Newark. WGSF (31) Miami. W LRN 17) Madisonville. WKMA (35) Norfolk. KXNE (19) Oxford. WMUB (14) Orlando. WMFE (241 Morehead. WKMR (38) North Platte. KPNE (9) Toledo. WGTE (30) Pensacola. )4'SRE (231 Murray. WKMU (21) Omaha. K YNE (26) Tallahassee. WS(' ) Owenton. WK0.V (52)

26 Oklahoma Oklahoma City, KOKH (25) lObfir Oklahoma City, KETA ( /3) istf. Tulsa. KOED 111) Oregon Cortallis. KOAC (7) Portland. KOAP (10) '5 Penns, it ania Allentown/Bethlehem.3117139) Erie, WQLX 04) Hershey WITF (33) Philadelphia, W L'Il V*35) rj ---% Pittsburgh. WQED 1 adilk.21144: Pittsburgh, WQEX (16) or ScrantonliVilkesBarre.14'llA (44) Unst ersio Park, WPSX (3) Puerto Rico k Mataque:. If 1PM (4; San Juan. W1PR 16) Rhode Island Protidene, 11'SBE (46) xerie e South Carolina Allendale, WEBA (14) ( harleston. W ITV (7) Columbia. WRLK 135) Florence. WJPM 331 Greent tile. 1VN Ti' 29: fob 4 South Dakota Brookings. KESD '8) l'ermilluoi. Kt 'SD Aberdeen, K DS I) (16; ra, Pierce. KTSI) (10) Rapid C KBHE (9) Eagle Butte. KI'Sl) (131 Tennessee ( 6ortampima, TC/ 145) 101()A IWe, W51 K The resident company a.ssembles in "Mac's Place,' a small variety store which provides the Memphis. if' ( / 0) element of continuity in the test program. Top to bottom: Marjorie Barnes, Joe Morton, exingtoo, WI JT 11 1 Priscilla Loper, El/u'! Shutta, Rex Everhart and Ben Slack. Natlitille.11/ DC'S 12i Texas Auytm/San Antonio. KLI1V (9) College Station, KAM1: 115) Corpus (hristi. KEDT (16) Dallas /Ft. Worth. KER.4 (1)) Vermont Roanoke, W BR.4 1151 West Virginia Houston. Kl- 11T (x) Burlington.it'ETI( It?) Norton. WSIN (47) Beckley. WSW P (9) Illeen. K.N( T :46) Windsor, 1VVTA (41) Huntington. WA 4111. (33) Lubbock.isT.V T (5( Sr. Johnsbury. IV VT11 (20) VirginIslands ti'schsta Falls. K111/ 1241 Charlotte Amalie, WM (13) Morgantown, WWVU (24) Rutland. 11;1ER (28) Wisconsin Utah Virginia Washington Green Bay. WAVE (38) Ogden. KOET )01 (:oldt eau. it' N '7' (Si; Lakewood ('enter, KPEC (56) Ogden, KW('S ;8) Pullman, IC W SU (1o) La Crosse. WIILA (31) Harrisonburg, 'VITT ( 51) Seattle, K('TS (9) Colfax, WNW(' (28) Prot.). hBY1: tilt .Vortolk. WHRO )13) Madison, WLA (21) Salt Lakeicy. &GEO (7) Richniond,141-1' It (24) Spokane. KSPS (7) Milwaukee. WMVS (10) Richmond. WCI'W (57) Tacoma, KTPS )62) Yakima. KY VE (47) Milwaukee. WMVT (36) Underwriting

The development of a major television series Exxon Corporation on a subject as complex as health is costly and Aetna Life & Casualty Company time consuming. Television itself is an expensive medium, although with its large potential audi- In addition, these foundations helped under- ence, the cost of programming on a per viewer writing the early feasibilityand planning stages basis can be miniscule. An example is Sesame of the project: Street which is produced at an annual cost of The Edna McConnell Clark Foundation more than $4' million, but because of its vast audience costs less than one cent per viewer, The Commonwealth Fund per episode. The John and Mary R.Markle Foundation vanAmeringen Foundation The three-year budget for production, related Meson FamilyFoundation research and outreach activities, is $7 million. The bulk of funding for production of the health The Grant Foundation series first season has come from: , Additional support to finance community tat- Corporation for Public Broadcasting reach projects and specialized research related The Robert Wald Johnson Foundation to the series, is now being sought.

If you wish further information, write,

@ 1974 Children's Television Workshop . is? °'

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