DOCSLIB.ORG

(IV) : January – March 2018

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
(IV) : January – March 2018 UGC University Grants Commission Journal No.: 48996 (Conference Special) Volume 6, Issue 1 (IV) January - March 2018 National Level Conference On MARKETING IN DIGITAL INDIA: TRENDS, OPPORTUNITIES & CHALLENGES 19th & 20th February, 2018 In Association with Indian Academicians and Researchers Association (IARA) website: www.iaraedu.com Best College Award in South India AICTE Approved SAQS accredited Postgraduate programs AIU equivalence for MBA programs NBA accredited Postgraduate programs ABOUT IPE The Institute of Public Enterprise (IPE) was established in 1964 for the study of issues and policies relating to public enterprises (PEs). Shri.S.S Khera, ICS, the then Cabinet Secretary, Government of India, had conceived the idea of a research institution that would undertake a systematic and sustained study of issues relevant to the formulation of policies towards public enterprises. In the early sixties, when PEs were designed as the principal instrument to serve the social and economic objectives of development, Shri. Khera felt that there was need for an institute which would collect relevant information and documents on PEs, study specific issues and undertake consultancy and training exclusively for PEs. Dr.V.V. Ramanadham, the then Professor and Head of the Department of Commerce, Osmania University, translated Shri Khera’s concept into a reality that is IPE, with the active support and guidance provided by the late Dr. D. S Reddy, then Vice-Chancellor, Osmania University as an autonomous, non-profit society at the initiative of the then Cabinet Secretary to the Government of India, Shri S.S.Khera, ICS, and late Dr.D.S.Reddy, Vice-Chancellor of Osmania University. The Indian Council of Social Science Research (ICSSR), Ministry of Human Resource Development, Government of India, recognized the Institute as a ‘Centre of Excellence’ in social science research in 1976. The Institute is partly funded by the ICSSR and the Government of Andhra Pradesh. The Institute is located in a picturesque greenwood area at Hyderabad in Osmania University Campus. Over the last 40 years, the Institute has widened the area of its work. Starting with research, the Institute soon found itself having to undertake consultancy for PEs and responding to the training needs of the executives of PEs and various educational programmes. The Institute became a pioneer in the field of computerization, assisting the Government of Andhra Pradesh and several other states in formulation of computerization policy, developing software for PEs and public systems, and on the use of computers as a decision support system. The educational programmes of the Institute have their basic foundation in the various research, training and consultancy activities undertaken by the Institute for public and private organizations/industries over the last four decades. The programmes are the natural extension of the educational activities of the Institute from the short term management education to the long-term one and have lead to vertical integration of the research function. The insights into management education began in 1981 with the commencement of a 3-year part time MBA (PE) programme for practicing managers. In the year 1995, the Institute started a two-year full time Post Graduate Diploma in Business Management (PGDBM), recognized as equivalent to MBA by the Association of Indian Universities (AIU), to provide skilled human resources to meet the requirements of the Industry. Consolidating on the experience and to meet the needs of the industry, the Institute commenced two- year full time Post Graduate Diploma in Management - Retail and Marketing (PGDM-RM) in 2007, Post Graduate Diploma in Management - Banking, Insurance and Financial Services(PGDM-BIF) in 2008 and Post Graduate Diploma in Management - International Business (PGDM-IB).. Institution also started Executive PGDM in 2009. These courses are recognized by AICTE. These insights have led to the creation of a niche for itself in the conduct of the PGDBM course. IPE’s long association with the Indian industry has been responsible for its pre-eminent position in the area of management education. ABOUT ICSSR Indian Council of Social Science Research (ICSSR) was established in the year of 1969 by the Government of India to promote research in social sciences in the country. The Council was meant to: Review the progress of social science research and give advice to its users; Sponsor social science research programmes and projects and administer grants to institutions and individuals for research in social sciences; Institute and administer scholarships and fellowships for research in social sciences; Indicate areas in which social science research is to be promoted and adopt special measures for development of research in neglected or new areas; Give financial support to institutions, associations, and journals engaged in social science research; Arrange for technical training in research methodology and to provide guidance for research; Co-ordinate research activities and encourage Programmes for interdisciplinary research; Develop and support centers for documentation services and supply of data; Organize, sponsor, and finance seminars, workshops and study groups; Undertake publication and assist publication of journals and books in social sciences; ABOUT IARA Indian Academicians and Researchers Association ( IARA ) is an educational and scientific research organization of Academicians, Research Scholars and practitioners responsible for sharing information about research activities, projects, conferences to its members. IARA offers an excellent opportunity for networking with other members and exchange knowledge. It also takes immense pride in its services offerings to undergraduate and graduate students. Students are provided opportunities to develop and clarify their research interests and skills as part of their preparation to become faculty members and researcher. Conference Convenors M. J. Rama Krishna A. Rakesh Phanindra Advisory Committee 1. Prof. R. K. Mishra, Sr. Professor & Director, IPE 2. Prof. S. Sreenivasa Murthy, Professor & Dean, IPE 3. Prof S. K. Mathur, Sr. Faculty Member, Former Executive Director, APSRTC 4. Shri Girish Bantwal, Director, MGTM, Indian Market Unit, SAP 5. Shri C. V. Guru Rao, Director, S R College of Engineering 6. Shri Saisatish, CEO, Indian Servers Academic Committee 1. Prof. R. K. Mishra, Sr. Professor & Director, IPE 2. Prof. V. Anji Raju, Associate Professor, Marketing 3. Dr. M. L. N. Rao, Associate Professor, Marketing 4. Dr. V. Srikanth, Associate Professor, Marketing 5. Dr. Meher Karuna, Assistant Professor, Marketing 6. Mr. P. Mahesh, Assistant Professor, Marketing 7. Dr. Prarthana Kumar, Assistant Professor, Marketing Organizing Committee 1. Mr. M. J. Ramakrishna, Assistant Professor, Marketing 2. Mr. Rakesh Phanindra, Assistant Professor IT 3. Ms. Chiru Hasini Tondapu, Student Coordinator, IPE 4. Mr. Bharathraj Murthy, Student Coordinator, IPE 5. Mr. Naga Sai Umesh Sarma Kavuri, Student Coordinator, IPE 6. Mr. M. Akhil, Student Coordinator, IPE 7. Ms. Chaitali Argulewar, Student Coordinator, IPE MESSAGES Message from Director Dr. RK Mishra Director - IPE At the Commencement of the two day National Conference on ‘Marketing in Digital India: Trends, Opportunities and Challenges’, it gives me great pleasure to send you a very sincere message of support and good wishes. I send you this message as an individual who is a well- wisher of the organizers and many of the participants of this conference. But I send it also as the Director of the Institute of Public Enterprise and part of the advisory Committee of the Conference. In my view, nothing is more important in the present world than the striving for the common good which finds expression in the honest collaboration among individuals, peoples and nations. Such collaboration, in turn, requires the cultivation of reliable partnerships between like-minded organizations and movements. Through this collaboration a lot of solutions can be found to unknown problems that come up all of a sudden and this a great platform to educate, discuss and compliment on all the trends, opportunities and challenges that are on the road ahead. In this respect, I welcome and applaud your chosen conference theme ‘India Internet Marketing’. A great theme to go forward with the number of online users in India increasing every day. Marketers should be looking forward to the online platform and make internet their core source to reach customers. I wish the faculty at Institute of Public Enterprise to join me in sending you this message of support. Wishing you all a very fruitful and rewarding conference! Message from Dean Dr. S Sreenivasa Murthy Dean & Chairman – Placement - IPE The two Day National Conference on Marketing in Digital India: Trends, Opportunities & Challenges, has provided an opportunity for researchers, academicians and professionals to meet, interact and exchange ideas on this contemporary subject. It discussed at length the challenges for India at the dawn of digital age and super digital economy by 2020, embracing of digital technologies by consumers various problems for Marketing, dynamics of 4Ps, CRM Challenges etc. The conference conveners Prof. M J Ramakrishna and Prof. A Rakesh Phanindra need to be complemented for this excellent initiative. Dr V Srikanth Head - Research & Marketing School – IPE India is on the fast track to become Digital India. The seeds for Digital India have been sown in early 90’s with
Load more

Recommended publications
  • EN-Google Hacks.Pdf
    Table of Contents Credits Foreword Preface Chapter 1. Searching Google 1. Setting Preferences 2. Language Tools 3. Anatomy of a Search Result 4. Specialized Vocabularies: Slang and Terminology 5. Getting Around the 10 Word Limit 6. Word Order Matters 7. Repetition Matters 8. Mixing Syntaxes 9. Hacking Google URLs 10. Hacking Google Search Forms 11. Date-Range Searching 12. Understanding and Using Julian Dates 13. Using Full-Word Wildcards 14. inurl: Versus site: 15. Checking Spelling 16. Consulting the Dictionary 17. Consulting the Phonebook 18. Tracking Stocks 19. Google Interface for Translators 20. Searching Article Archives 21. Finding Directories of Information 22. Finding Technical Definitions 23. Finding Weblog Commentary 24. The Google Toolbar 25. The Mozilla Google Toolbar 26. The Quick Search Toolbar 27. GAPIS 28. Googling with Bookmarklets Chapter 2. Google Special Services and Collections 29. Google Directory 30. Google Groups 31. Google Images 32. Google News 33. Google Catalogs 34. Froogle 35. Google Labs Chapter 3. Third-Party Google Services 36. XooMLe: The Google API in Plain Old XML 37. Google by Email 38. Simplifying Google Groups URLs 39. What Does Google Think Of... 40. GooglePeople Chapter 4. Non-API Google Applications 41. Don't Try This at Home 42. Building a Custom Date-Range Search Form 43. Building Google Directory URLs 44. Scraping Google Results 45. Scraping Google AdWords 46. Scraping Google Groups 47. Scraping Google News 48. Scraping Google Catalogs 49. Scraping the Google Phonebook Chapter 5. Introducing the Google Web API 50. Programming the Google Web API with Perl 51. Looping Around the 10-Result Limit 52.
    [Show full text]
  • Awareness Watch™ Newsletter by Marcus P
    Awareness Watch™ Newsletter By Marcus P. Zillman, M.S., A.M.H.A. http://www.AwarenessWatch.com/ V6N1 January 2008 Welcome to the V6N1 January 2008 issue of the Awareness Watch™ Newsletter. This newsletter is available as a complimentary subscription and will be issued monthly. Each newsletter will feature the following: Awareness Watch™ Featured Report Awareness Watch™ Spotters Awareness Watch™ Book/Paper/Article Review Subject Tracer™ Information Blogs I am always open to feedback from readers so please feel free to email with all suggestions, reviews and new resources that you feel would be appropriate for inclusion in an upcoming issue of Awareness Watch™. This is an ongoing work of creativity and you will be observing constant changes, constant updates knowing that “change” is the only thing that will remain constant!! Awareness Watch™ Featured Report This month’s featured report will be highlighting my Knowledge Discovery Resources 2008 Internet MiniGuide Annotated Link Compilation. These resources are constantly updated on the Knowledge Discovery Resources Subject Tracer™ Information Blog available at the following URL: http://www.KnowledgeDiscovery.info/ These resources and sites bring you the latest information and happenings in the area of Knowledge Discovery on the Internet and allow you to expand your knowledge both in discovery as well as connected and associated Internet links. 1 Awareness Watch V6N1 January 2008 Newsletter http://www.AwarenessWatch.com/ [email protected] © 2008 Marcus P. Zillman, M.S., A.M.H.A. Knowledge Discovery Resources 2008 An Internet MiniGuide Annotated Link Compilation By Marcus P. Zillman, M.S., A.M.H.A. Executive Director – Virtual Private Library [email protected] This Internet MiniGuide Annotated Link Compilation is dedicated to the latest and most competent resources for knowledge discovery available over the Internet.
    [Show full text]
  • Ringcentral for Google Chrome Extension User Guide Introduction 6
    RingCentral for Google Chrome Extension User Guide RingCentral for Google Chrome Extension | User Guide | Contents | 2 C ontents Introduction ................................ ............................... 4 About RingCentral for Google Chrome Extension ................................ ................... 5 About this Guide ...................................................................... 5 Basics ............................................................................. 5 Installation ................................................................. 7 Verify Installation ............................................................ 8 Login ..................................................................... 9 Minimize and Close Button .................................................... 10 Options .................................................................. 11 Settings .................................................................. 12 Calling ................................................................... 13 Region .................................................................. 14 Status ................................................................... 15 Click to Dial/SMS ........................................................... 15 Authorize ................................................................. 16 Feedback ................................................................. 16 EULA and Version ........................................................... 16 Logout ..................................................................
    [Show full text]
  • Or Directory?
    01_599305_ffirs.qxd 7/15/05 6:50 PM Page iii Google™ Search & Rescue FOR DUMmIES‰ by Brad Hill 01_599305_ffirs.qxd 7/15/05 6:50 PM Page ii 01_599305_ffirs.qxd 7/15/05 6:50 PM Page i Google™ Search & Rescue FOR DUMmIES‰ 01_599305_ffirs.qxd 7/15/05 6:50 PM Page ii 01_599305_ffirs.qxd 7/15/05 6:50 PM Page iii Google™ Search & Rescue FOR DUMmIES‰ by Brad Hill 01_599305_ffirs.qxd 7/15/05 6:50 PM Page iv GoogleTM Search & Rescue For Dummies® Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2005 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permit- ted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at http://www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc.
    [Show full text]
  • The Future of the Internet and How to Stop It the Harvard Community Has
    The Future of the Internet and How to Stop It The Harvard community has made this article openly available. Please share how this access benefits you. Your story matters. Citation Jonathan L. Zittrain, The Future of the Internet -- And How to Stop It (Yale University Press & Penguin UK 2008). Published Version http://futureoftheinternet.org/ Accessed February 18, 2015 9:54:33 PM EST Citable Link http://nrs.harvard.edu/urn-3:HUL.InstRepos:4455262 Terms of Use This article was downloaded from Harvard University's DASH repository, and is made available under the terms and conditions applicable to Other Posted Material, as set forth at http://nrs.harvard.edu/urn-3:HUL.InstRepos:dash.current.terms- of-use#LAA (Article begins on next page) YD8852.i-x 1/20/09 1:59 PM Page i The Future of the Internet— And How to Stop It YD8852.i-x 1/20/09 1:59 PM Page ii YD8852.i-x 1/20/09 1:59 PM Page iii The Future of the Internet And How to Stop It Jonathan Zittrain With a New Foreword by Lawrence Lessig and a New Preface by the Author Yale University Press New Haven & London YD8852.i-x 1/20/09 1:59 PM Page iv A Caravan book. For more information, visit www.caravanbooks.org. The cover was designed by Ivo van der Ent, based on his winning entry of an open competition at www.worth1000.com. Copyright © 2008 by Jonathan Zittrain. All rights reserved. Preface to the Paperback Edition copyright © Jonathan Zittrain 2008. Subject to the exception immediately following, this book may not be reproduced, in whole or in part, including illustrations, in any form (beyond that copying permitted by Sections 107 and 108 of the U.S.
    [Show full text]
  • Google Search Techniques
    Google Search Techniques Google Search Techniques Disclaimer: Using Google to search the Internet will locate resources that are available to the public. While these resources are good for some purposes, serious research and academic work often requires access to databases, articles and books that, if they are available online, are only accessible by subscription. Fortunately, the UMass Library subscribes to most of these services. To access these resources online, go to the UMass Library Web site (library.umass.edu). For the best possible help finding information on any topic, talk to a reference librarian in person. They can help you find the resources you need and can teach you some fantastic techniques for doing your own searches. For a complete guide to Google’s features go to http://www.google.com/help/ Simple Search Strategies Google keeps the specifics of its page-ranking techniques secret, but here are a few things we know about what makes pages appear at the top of your search: - your search terms appears in the title of the web page - your search terms appear in links that lead to that page - your search terms appear in the content of the page (especially in headers) When you choose the search terms you enter into Google, think about the titles you would expect to see on these pages or that you would see in links to these pages. The more well-known your search target, the more easy it will be to find. Obscure topics or topics that share terms with more common topics will take more work to find.
    [Show full text]
  • Google Overview Created by Phil Wane
    Google Overview Created by Phil Wane PDF generated using the open source mwlib toolkit. See http://code.pediapress.com/ for more information. PDF generated at: Tue, 30 Nov 2010 15:03:55 UTC Contents Articles Google 1 Criticism of Google 20 AdWords 33 AdSense 39 List of Google products 44 Blogger (service) 60 Google Earth 64 YouTube 85 Web search engine 99 User:Moonglum/ITEC30011 105 References Article Sources and Contributors 106 Image Sources, Licenses and Contributors 112 Article Licenses License 114 Google 1 Google [1] [2] Type Public (NASDAQ: GOOG , FWB: GGQ1 ) Industry Internet, Computer software [3] [4] Founded Menlo Park, California (September 4, 1998) Founder(s) Sergey M. Brin Lawrence E. Page Headquarters 1600 Amphitheatre Parkway, Mountain View, California, United States Area served Worldwide Key people Eric E. Schmidt (Chairman & CEO) Sergey M. Brin (Technology President) Lawrence E. Page (Products President) Products See list of Google products. [5] [6] Revenue US$23.651 billion (2009) [5] [6] Operating income US$8.312 billion (2009) [5] [6] Profit US$6.520 billion (2009) [5] [6] Total assets US$40.497 billion (2009) [6] Total equity US$36.004 billion (2009) [7] Employees 23,331 (2010) Subsidiaries YouTube, DoubleClick, On2 Technologies, GrandCentral, Picnik, Aardvark, AdMob [8] Website Google.com Google Inc. is a multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products,[9] and generates profit primarily from advertising through its AdWords program.[5] [10] The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys",[11] [12] [13] while the two were attending Stanford University as Ph.D.
    [Show full text]
  • Neural Logic Framework for Digital Assistants
    MEng Individual Project Imperial College London Department of Computing Neural Logic Framework for Digital Assistants Supervisor: Prof. Alessandra Russo Author: Nuri Cingillioglu Second Marker: Dr. Krysia Broda June 16, 2017 Abstract Digital assistants are becoming ubiquitous with consumers across mobile platforms help- ing with everyday tasks. The natural language interface of most assistants are built on machine learning based intent parsing techniques. This design cannot handle higher level abstract reasoning such as defaults while logic programs can incorporate them. In this project we present Kevin, a digital personal assistant with a logical framework built on top of neural networks to provide a flexible execution environment while har- nessing the capabilities of machine learning at a lower level. Kevin demonstrates natural language based logical constructs such as unification and resolution with integrated neural network information retrieval. Acknowledgements I would like to thank: • my parents for their wholehearted support, endless love and perpetual encourage- ment. • my supervisor Prof. Alessandra Russo for giving me this opportunity by accepting the project proposal and allowing me to explore the topic as well as her PhD student Mark Law for his feedback. • my personal tutor Dr. Alistair Donaldson for his support and advice for the years. • my friends for their companionship and solace throughout my degree. Contents 1 Introduction 11 1.1 Motivation.................................... 11 1.2 Objectives.................................... 12 1.3 Challenges.................................... 12 1.4 Contributions.................................. 13 2 Related Work 14 2.1 Natural Language Interactions......................... 14 2.1.1 Turing Test............................... 14 2.1.2 Conversational Agents......................... 15 2.2 Domain-specific Assistants........................... 17 2.2.1 PANDA: Virtual assistant for in-car child entertainment.....
    [Show full text]
  • List of Search Engines Listed by Types of Searches
    List of Search Engines Listed by Types of Searches - © 09-14-2014 - images removed Copyright - Professional Web Services Internet Marketing SEO Business Solutions - http://pwebs.net - All Rights Reserved List of Search Engines Listed by Types of Searches by ProWebs - Article last updated on: Saturday, July 28, 2012 http://pwebs.net/2011/04/search-engines-list/ To view images click link above. This page posting has been updated with the addition of some of the newer search engines. The original search engine page was dealing mainly with B2B and B2C search. However, with today's broad based Internet activity, and how it relates to various aspects of business usage, personal searches, and even internal intranet enterprise searches, we wanted to highlight some of the different search market segments. This list of the various search engines, is posted here mainly for research and education purposes. We felt it is nice to be able to reference and have links to some of the different search engines all in one place. While the list below does not cover each and every search engine online, it does provide a broad list of most of the major search companies that are available. Also note that some of the search engine links have been redirected to other sites due to search buyouts, mergers, and acquisitions with other companies, along with changes with the search engines themselves (for example: search companies have changed brand names, different URLs, and links). You will also notice that some of the search websites go back a number of years. If you would like to read more about the details of any particular search engine, take a look at the Wikipedia Search Engines List article, and follow the links to each specific search engine for a descriptive overview.
    [Show full text]
  • Directoryrank: Ordering Pages in Web Directories Vlassis Krikos Sofia Stamou Pavlos Kokosis Computer Engineering Dept
    DirectoryRank: Ordering Pages in Web Directories Vlassis Krikos Sofia Stamou Pavlos Kokosis Computer Engineering Dept. Computer Engineering Dept. Computer Engineering Dept. Patras University, Greece Patras University, Greece Patras University, Greece [email protected] [email protected] [email protected] Alexandros Ntoulas Dimitris Christodoulakis Computer Science Department UCLA, USA Computer Engineering Department Patras University, Greece [email protected] [email protected] ABSTRACT lists the pages within a category alphabetically, while the Google Web Directories are repositories of Web pages organized in a hier- Directory [1] orders the pages within a category according to their archy of topics and sub-topics. In this paper, we present Direc- PageRank [11] value on the Web. While these rankings can work toryRank, a ranking framework that orders the pages within a given well in some cases, they do not directly capture the closeness of the topic according to how informative they are about the topic. Our pages to the topic that they belong to. method works in three steps: first, it processes Web pages within a In this paper, we present DirectoryRank, a new ranking framework topic in order to extract structures that are called lexical chains, that we have developed in order to alleviate the problem of ranking which are then used for measuring how informative a page is for a the pages within a topic based on how “informative” these pages particular topic. Then, it measures the relative semantic similarity of are to the topic. DirectoryRank is based on the intuition that the the pages within a topic. Finally, the two metrics are combined for quality (or informativeness) of a Web page with respect to a par- ranking all the pages within a topic before presenting them to the ticular topic is determined by the amount of information that the users.
    [Show full text]
  • Sectores De La [Social] Nueva Economía 20+20
    economía Sectores de la [social] nueva economía 20+20 Economía de la CONFIANZA economía Sectores de la [social] nueva economía 20+20 Economía de la CONFIANZA CRÉDITOS DIRECCIÓN DEL PROYECTO AUTORES/AS Eduardo Lizarralde Fernando Casani Fernández de Navarrete Director de Conocimiento EOI Profesor Titular (UAM) Alfonso Miguel Márquez García Enrique Ferro Profesor Colaborador (UJA) Técnico de Investigación EOI Jesús Rodríguez Pomeda Profesor Titular (UAM) Carlos Martín Martín González Investigador (UAM) Flor Sánchez Fernández Profesora Titular (UAM) María del Mar Alonso Almeida Profesora Ayudante Doctor (UAM) Juan Ignacio Martín Castilla Profesor Contratado Doctor (UAM) María Jesús Hernández Ortiz Catedrática (UJA) Gregorio Sánchez Marín Libro digital en: Profesor Titular (UM) http://www.eoi.es/savia/pubman/item/eoi:75461 Jaime E. Souto Pérez Profesor Adjunto (UEM) Enlace directo en: Raquel Barreda Tarrazona Profesora Ayudante (UJA) José García Vico Profesor Asociado (UJA) Cristina Pedrosa Ortega Becaria FPU (UJA) PROYECTO GRÁFICO base 12 diseño y comunicación, s.l. Universidad de Jaén ISBN 978-84-15061-28-1 “Cuidamos el papel que utilizamos para imprimir este libro” DEPÓSITO LEGAL Fibras procedentes de bosques sos- M-?????-2011 tenibles certificados por el Forest Stewardship Council (FSC). © Fundación EOI, 2012 www.eoi.es Madrid, 2012 Esta publicación está bajo licencia Creative Commons Reconocimiento, Nocomercial, Compartirigual, Esta publicación ha contado con la cofinancia- (by-nc-sa). Usted puede usar, copiar y difundir este ción del Fondo Social Europeo a través del Pro- documento o parte del mismo siempre y cuando se grama Operativo Plurirregional de Adaptabili- mencione su origen, no se use de forma comercial dad y Empleo 2007-2013.
    [Show full text]
  • Copyrighted Material
    Chapter 1: Introduction to Google Gadgets In This Chapter ✓ Taking a look at the available Google Gadgets ✓ Assembling the gadgets into your own personal creation ✓ Making gadgets work for you ✓ Putting Google on your desktop oogle’s capability to supply and configure information is what makes it Gthe dominant force on the Internet that it is. In addition to the search functions and applications Google provides, it offers the ability to custom- ize and tweak that information and these services into exactly what the user wants. This information isn’t just available on Google’s standard home page, though. Google offers information and functionality through a series of small programs called gadgets, which users can discover, modify, and embed in their own home pages and elsewhere. Better still, these users can create their own gadgets and spread them to the home pages of other users. Exploring the Gadget Directory Whether you’re using an individual account or a Google Apps domain start page, you havehttp://www.pbookshop.com an impressive selection of Google Gadgets available to you. These gadgets can be installed anywhere on your page just by dragging and dropping, and you can arrange them into different tabs as you want. First, though, let’s take a look at what’s available in the main directory. The GadgetCOPYRIGHTED directory may look a little different, MATERIAL depending on whether you access it through iGoogle or Google Apps. Still, the same gadgets are avail- able to either view. Click the Add Stuff link on the homepage of either ser- vice to see the screens shown in Figures 1-1 and 1-2.
    [Show full text]