The A z A G a z e t t e

The Azteca America Monthly Newsletter for Clients, Friends and A s s o c i a t e s M a y 2 0 0 5 • N u m b e r 3 1 • Ye a r 3 We are the second largest Spanish- Events & • Upfront Programming • Jorge Jaidar p . 3 language television producer in the F e a t u r e s • Upfront Sales • Carlos de la Garza p.4 world. Our technological platform allows us to produce, fast and effi- ciently, what audiences want and in The Time is Now! the format that advertiser’s need. At Azteca America, we are all excit- We are the only Hispanic television ed about our third national upfro n t network that can take pride in p resentation, taking place this May being fully vertically integrated, 16 at the American Museum of and we will show you how every- Natural History in New York. As body can take advantage of that. always we have thrilling news to tell you as you become part of our suc- We have a very large group of tal- ented people across the borders that cess. The theme for this year’s event back with even more persistence. a re producing a total of 9,000 hours is: “The Time is Now”. T h e re was never any doubt that we of Spanish language pro g r a m m i n g had a great product, the key was e v e r y year, including over 1,000 And why is it? Because now we are building out our footprint so that hours of exclusive programming for a true network, with over 70% potential viewers hungry for Azteca Azteca America. Nielsen coverage, The Time is p rogramming would be satisfied Now to produce more live and and able to see our pro d u c t . exclusive programming. The Time All the people that work at AzA are is Now to get your best advertising In our first upfront, in 2003, we grateful to you: our clients, our value from your network buy. The came to you with a 30% Nielsen audience, our affiliates and all of Time is Now for all of us to focus coverage. By May 2004, we our supporters, for without you on the future. And finally, it’s Time o ff e red 50%. To d a y, with aff i l i a t e s Azteca America would only be a for you to witness our commitment in 39 markets and cable coverage beautiful dream, a dream of break- to make it all happen. in more than 30 of them plus ing abso-lute market dominance to national satellite coverage –and bring a third voice to the Hispanic Thanks to an enthusiastic, at times the top 20 markets with local television industry. Thanks to you, an overly passionate team, and a satellite- we are able to pre s e n t we have become a truly Hispanic t ruly exceptional group of aff i l i a t e s , our new footprint with a 70% voice that resounds, Nationwide, in we have laid the foundation for the Nielsen coverage. the beautiful sound of our Mother- l o n g - t e r m growth that we have tongue. committed ourselves to. 70% Nielsen coverage is easier said than done, especially if you are G r a c i a s ! Yes, building out a network has building a network from scratch and meant knocking on a lot of doors and d o n ’t have a few billion dollars to Luis J. Echarte finding the right people and coming t h row aro u n d . P resident and CEO

Station Spotlight: Our Network 2 Azteca America With First, Second, Fourth and Sixth-Seeded Teams in Playoffs 5 Names & Faces: Sales Team 5 Sales Update 6 AzA Coverage / Contacts 8 w w w . a z t e c a a m e r i c a . c o m 1 A z A G a z e t t e T h e A z t e c a A m e r i c a N e w s l e t t e r

kets were measured by Nielsen as Then starting in December came the Station representing about 50% coverage Comcast agreements. First it was back then, with a heavy penalty for , , Albuquerque and Spotlight: lacking cable coverage in some key Fresno. By March, Comcast added markets. Denver and Colorado Springs, and Our Network then Dallas and Austin in April. Also Since then, our affiliates have been in April we announced a network At first glance, our network hasn’t quite busy signing new cable carr i a g e a g r eement with Echostar’s Dish changed too much since last year’s a g reements. In June, Una Vez Más Latino service. As of this month upfront. In May of last year, we announced agreements with Cox is also carried on Comcast. announced five new stations to a Cable in San Diego, Tucson and total of 38 markets that represented Phoenix, while TVC signed DirecTV for In all, 19 agreements in 12 months 77% coverage. Today we can talk Chicago. Fresno and Orlando contin- or an average of over 3 new agree- about 39 stations that have a similar ued with DirecTV coverage and New ments every two months were over-the-air clearance. York announced Time Wa r ner cover- signed. The results make us bona age in August. By September, fide member of the Network Club, However, when we look further we Bakersfield was on DirecTV and with Nielsen coverage of over 70%. see some big changes. Our 38 mar- M o n t e rey was on Charter Cable.

Coverage:77%

F re s n o - V i s a l i a KMSG Ya k i m a - P a s c o e - R i c h l a n d R e n o B o i s e Las Ve g a s Salt Lake City D e n v e r KAZW K A Z R KCBB K H D F KSVN KZCO O m a h a KAZO San Francisco-Sacramento C o l o r a d o New Yo r k K T N C KZCS WNYN C h i c a g o WOCK B a k e r s f i e l d KPMC H a rt f o rd - New Haven, CT WHCT

M o n t e re y - S a l i n a s C h a t t a n o o g a KMCE WD G A

Santa Barbara K B D F C h a r l e s t o n WA Z S

Los Angeles O r l a n d o KAZA W 2 1 A U A l b u q u e rq u e Palm Springs KQDF P h o e n i x Wi c h i t a West Palm Beach K YAV WWHB KPDF D a l l a s KSMI San Antonio KODF San Diego K T D F M i a m i KZDF Tu c s o n H o u s t o n Oklahoma City W P M F K U D F A u s t i n KAZH KOHC K A D F Ta m p a Ft. Myers Corpus Christi WXAX WTPH Vi c t o r i a KYDF K B G S M c A l l e n K 6 4 F M

* Note: KTNC-TV 42 covers the San Francisco and Sacramento DMA´s / Source: Nielsen Universe Estimates, 2005, Hispanic households.

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Building on our leading position Mexican national team, while Upfront with , we look forw a rd Stoichkov will be with his historic to producing later this year L a D ream Team Barcelona squad. Also Programming A c a d e m i a U S A . We’ll do simultane- this summer we have an exciting ous casting in four cities thro u g h o u t music event in Dodger Stadium fea- Jorge Jaidar the country, where we expect thou- turing Alicia Vi l l a real, Kumbia Kings, sands of participants. From there we Pablo Montero, Rogelio Mart í n e z The Time is Now for Azteca will select 16 contestants, and the and the fourth Generation of L a America: we are now a full-cover- rest is ... Academic. Academia in its US debut. age network with growing num- bers every week. Our Time is Now Despite the phenomenal success we for more live programming because have had this year with sports, re a l i t i e s live is excitement. and Ve n t a n e a n d o, our bread and but- ter product is and will continue to be Live sports: With four teams in the novelas. We have unmatched pro d u c- current season playoffs -- including tion experience and will continue this the first, second and fourth-ranked upcoming season with Los Sánchez, a teams-, we are certain to have f resh comic take on the novela with superior soccer coverage this Luis Felipe To v a r, Martha Cristiana and month. Mariana Castro. Also coming this sea- son is La Otra Mitad del Sol, a more As for live entertainment pro g r a m s , traditional love story with Anette we’ll continue with the pere n n i a l Michel, Demián Bichir and Ari Te l c h favorite Ve n t a n e a n d o with Pati and Top Models: Amor, Moda y Rock Chapoy live weekday evenings with & Roll with Mariana Ochoa in one of the latest showbiz news and gossip. her freshest roles to date. Pati is accompanied by the stellar team of Aurora Valle, Mónica Garz a , Atala Sarmiento, Daniel Bisogno and P e d ro Sola.

I am also looking for our eight Also in entertainment pro g r a m- teams to build on their success for ming, we have this coming season Our basic programming mix contin- the next season beginning in July. B i l l b o a rd Latino, a co-branding ues to be a tried and true form u l a : Nothing compares to Mexican effort with Billboard Magazine and steamy novelas, lots of live soccer, League Soccer to reach 18-49 13th Floor. Here you’ll find all the the best in celebrity gossip and bet- males every week. latest Latino music news, featuring ter reality shows. But we’re also pro- top musical guests and the famous ducing four daily newscasts: AM, This season we’ll also have the Billboard charts. N o t i c i e ro Azteca America, Noticiero g r eatest Mexican fighter of all Azteca America Última Edición, and times, Julio César Chávez narrate a Aside from live television, we can Hechos from City. namesake boxing show with top also bring your brand in direct con- fighters like El Travieso Arce, El tact with audiences through live M o re real time is more excitement, Terrible Morales and his own flesh events. This fall we have another his- especially when it comes to soccer and blood, Julio César Chávez Jr. toric soccer rematch. At Soldiers’ and reality shows. But generally Field, we will feature Zague, one of speaking, production capacity of the top Mexican strikers of all times 9,000 hours per year, including against Hristo Stoichkov, the 1,000 hours of specific pro g r a m- Bulgarian striker that eliminated ming for the US gives you a world of Mexico from the US FIFA World Cup. options. And talent, flexibility and Zague will be accompanied by his g rowth mean more value for you.

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futura. All of the resources available more likely to be ages 25-54, have Upfront Sales to them are now available to us. an income of over $60,000, have some college education, and are Carlos de la But success in the past year doesn’t more likely to be employed. stop with distribution. Our prime- Garza time programming is also doing If you’re not buying soccer on very well. Azteca America’s block- Azteca America, you’re missing as buster celebrity news show many as 1.5 million attractive view- Ventaneando has seen incredible ers. We know that many viewers growth over the last year, with key watch Azteca and other Spanish- young person demos up 50 to language networks … but over half 100% from last year. And that’s a million watch exclusively Azteca not all, compared with similar for soccer. and Telemundo shows El Gordo y La Flaca and Cotorreando, The same is true in prime. Almost Ventaneando viewers are more like- half a million viewers watch prime ly to be age 25-34, have kids, be on Azteca America but not employed, and work in a white col- Telemundo, and almost 100,000 Since last year’s upfront, we’ve lar profession. watch Azteca but not Univision. made some great strides. First, we are much further ahead with distri- Our blockbuster reality show L a What does our exclusive audience bution. Azteca America now has A c a d e m i a is also a huge success. mean for you? It means you can stations in 39 markets across the Now in its fourth season, young peo- extend your reach without spending country. We’re carried on Comcast, ple and women demos have doubled extra money. Here ’s an example: Time Warner, Charter, and DirecTV and nearly tripled year to year. in major markets, not to mention R e c e n t l y, La Academia beat both A major advertiser invests about Echostar’s Dish Latino DTH service Telemundos’ Nuevas Voces de 715,000 dollars in a Spanish-lan- nationwide. A m é r i c a and Te l e f u t u r a ’s O b j e t i v o guage television buy that does not F a m a in key young demos. L a include Azteca America. That buy A c a d e m i a ’s women 18-34 audience has a reach of 26,660,000 people was larger than Nuevas Vo c e s a n d 18 to 49. ’s audiences combined! L e t ’s say you take 15% of that And speaking of competition, L i g a 715,000 away from other networks Mexicana de soccer on Azteca Ame- and invest it in Azteca America. That rica is proving to be a winner as well. buy reaches an additional 5 million people 18 to 49. In other words, by Not only do we broadcast more adding Azteca America to a buy, There’s a fourth major player in the games than any other network, we you’ll increase your reach 17% with- Spanish-language broadcast televi- broadcast more than Univision and out spending an extra dime. sion market and it’s called Azteca Telefutura combined. In addition, America. AzA is the source of 20% of all Impressive, right? Now look at this. Mexican Soccer League viewing in The buy that did not include Azteca Now, over 70% of US Hispanics can the U.S. America has a cost per thousand of see our programming, bringing us $26.80. The buy with Azteca official network status with Nielsen. Our soccer audience also has an America has a CPM of $22.96. So This means that our ratings will be impressive profile. Compared with in addition to increasing your reach, appearing in the NHTI books with Univision and Telefutura L i g a adding Azteca to a buy increases its Univision, Telemundo, and Te l e - Mexicana viewers, our audience are efficiency.

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H o w e v e r, the second ro u n d May 26 and the return match May Azteca America involves a reclassification of teams 28 or May 29. where the strongest team from the With First, regular season standings plays the According to our sports specialist weakest team in regular season José Ramón Fernández, Cruz Azul Second, Fourth standings, and the second- is the favorite entering the liguilla and Sixth-Seeded strongest goes against the second as long as it reestablishes the level weakest. of play of recent weeks. However, Teams in Playoffs he cautions against the possibility Exact dates for the semi-final will of América making a surge during With the Mexican Soccer League depend on which teams advance. the playoffs, with its seasoned p l a y o ffs in full swing, Azteca For the semi, the outgoing match coaching staff and striker America has captured key position- of the two-game series will be Cuauhtémoc Blanco, who can be ing. Aside from entering the play- either May 18 or 19 and the return very explosive when he wants to o ffs with the top-ranked teams match either May 21 or May 22. be. Fernández also lauds Tecos for Monarcas Morelia (1), Cruz Azul For the two-match final, the outgo- their strong defense and mid-field- (2), Tecos (4) and Santos (6), Azteca ing match will be either May 25 or ers and forwards. A m e r i c a ’s lowest-ranked team Santos boasted the season’s goal QUARTER FINALS SEMI FINAL SEMI QUARTER FINAL leader Matías Vuoso, who stacked MAY 18-22 MAY 25-29 MAY 18-22 up 15 goals during the regular sea- son, three more than his America Morelia América and Chivas counterparts, who ended the season with 12. ? ? Tigres Santos The other four teams that advanced to the post-season liguil- la are América, Necaxa, Rayados Cruz Azul ? Tecos and Tigres. At the time of publish- ? ? ing, it was still premature to deter- Monterrey Necaxa mine semi-final and final teams.

Names & Faces Our Sales Team

We have traditionally reserved this space for photos and bios of people in key areas at Azteca America. However, due to the growth of our sales team, we are limited to this diagram. Success does have its price.

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ADVERTISING OPPORTUNITIES

SCORE A GOAL IN THE PLAYOFFS WITH MEXICAN SOCCER LEAGUE VIRT U A L P L A C E M E N T ! !

Liga Mexicana de Fútbol is without a doubt the place for your brands to shine with soccer fans, and why not right on the field, where the action takes place!

CONTACTS

Carlos de la Garza González President MKT & Sales AzA (212) 207 8535 ext. 23 [email protected] Mishelle Velez Esquivel Marketing AzA (212) 207 8535 ext. 28 [email protected]

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A z A G a z e t t e T h e A z t e c a A m e r i c a N e w s l e t t e r

The Fastest G rowing Hispanic Network in the U.S.

Salt Lake City F re s n o - Vi s a l i a Ya k i m a - P a s c o e - R i c h l a n d R e n o B o i s e Las Ve g a s KSVN Channel 66 Coverage:77% KMSG Channel 55 KAZW Channel 9 & 27 KAZR Channel 46 KCBB Channel 51 KHDF Channel 19 0 . 6 % 1 . 9 % 0 . 4 % 0 . 3 % 0 . 2 % 0 . 9 % C o l o r a d o O m a h a KZCS Channel 23 KAZO Channel 57 D e n v e r 0 . 4 4 % 0 . 1 4 % San Francisco-Sacramento KCIN Channel 27 New Yo r k C h i c a g o KTNC Channel 42 1 . 7 % WNYN Channel 39 5 . 1 % WOCK Channel 13 1 1 . 3 % 3 . 9 5 % B a k e r s f i e l d KPMC Channel 42 H a rt f o rd - New Haven, CT 0 . 6 % WHCT Canal 38 0 . 7 % M o n t e re y - S a l i n a s C h a t t a n o o g a KMCE Channel 43 WD G A Channel 43 0 . 6 % 0 . 1 % Santa Barbara KBDF Channel 32 C h a r l e s t o n 0 . 4 % W T B D Channel 22 0 . 0 4 %

Los Angeles O r l a n d o KAZA Channel 54 W21AU Channel 21 1 6 . 3 % 1 . 2 % A l b u q u e rq u e Wi c h i t a Palm Springs KQDF Channel 25 P h o e n i x KSMI Channel 51 West Palm Beach K YAV Channel 19 2 . 1 % D a l l a s WWHB Channel 48 KPDF Channel 41 0 . 3 % 0 . 4 % KODF Channel 26 0 . 6 % 2 . 5 % San Antonio 3 . 3 % San Diego KTDF Channel 18 M i a m i KZDF Channel 41 Tu c s o n 3 . 3 % H o u s t o n Oklahoma City WPMF Channel 38 2 . 0 % 5 . 7 % KUDF Channel 14 A u s t i n KAZH Channel 57 KOHC Channel 38 1 . 0 % KADF Channel 20 4 . 1 % 0 . 3 % Ta m p a Ft. Myers 1 . 1 % Corpus Christi WXAX Channel 26 WTPH Channel 14 Vi c t o r i a KYDF Channel 64 1 . 2 % 0 . 4 % KBGS Channel 51 1 . 0 % * Note: KTNC-TV 42 covers the San M c A l l e n 0 . 1 % Francisco and Sacramento DMA´s K64FM Channel 64 Source: Nielsen Universe Estimates, 2003, 0 . 4 % Hispanic households.

Operations: Contacts: Jorge Jaidar (212) 207-8623 Executives: [email protected] About TV Azteca Luis J. Echarte President and CEO TV Azteca, listed on the Mexican Distribution and Affiliate Relations: (212) 207-8839 Bolsa, the New York Stock Luis M. Cortés 011(5255) 1720-5777 (212) 207-8839 Exchange and Spain’s Latibex, is 011(5255) 1720-9256 the second largest producer of Sales: [email protected] Spanish-language programming in Carlos de la Garza the world, and one of two nation- (212) 207-8535 KAZA Azteca 54, L.A. wide broadcasters in Mexico. [email protected] Eduardo Urbiola (818) 241-5400 [email protected] Today TV Azteca broadcasts four networks: the family-driven Azteca Editorial Committee For further contacts see our website 13, with 278 signals in Mexico; the Héctor Romero youth-focused Azteca 7, with 270 Daniel McCosh signals in Mexico; Azteca Linda Garcidueñas I n t e r national for 13 countries in Elena Arceo Luis M. Cortés Central and South America; and Juan Pablo Álvarez Azteca America the fastest gro w - Fernanda Ostos A Grupo Salinas Company ing network in the U.S. Edith Pavón www.gruposalinas.com This document does not constitute, nor shall it be construed under any circumstances, as an offer to sell or as a solicitation of an offer to buy Azteca America Network's signal, programming or any of its parts thereof.

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