GRANT FUNDED AGENCIES As of April 6, 2020, we’ve provided $3,981,500 in the form of grants to 116 community partners across Southeastern Michigan. ▪ 482 Forward ▪ Rose Hill Center, Inc. ▪ Access ▪ Freedom House dba Freedom House Detroit ▪ Saint John’s Community Center ▪ Accounting Aid Society ▪ Friends Of Parkside ▪ Samaritas ▪ Alliance for Housing ▪ Gleaners Foodbank ▪ Senior Regional Collaborative ▪ Alternatives For Girls (AFG) ▪ Grace Centers of Hope ▪ SER Metro-Detroit ▪ American Red Cross of Southeast Michigan ▪ HAVEN Oakland County ▪ South Oakland Shelter ▪ Association of Chinese Americans, Inc. ▪ Henry Ford Health System dba Lighthouse Michigan ▪ Big Brothers Big Sisters of ▪ HOPE Hospitality & Warming Center ▪ Southeastern Michigan Health Association Metropolitan Detroit ▪ Hope Network Michigan Education Corps (Fiduciary for Detroit Health Department) ▪ ▪ Boys & Girls Clubs of Southeastern Michigan ▪ ICNA Relief USA Southwest Solutions ▪ ▪ Bridging Communities, Inc. ▪ Islamic Center of Detroit, Inc. St Dominic Outreach Center ▪ ▪ Brilliant Detroit ▪ Jewish Family Service of St. Aloysius Catholic Church and ▪ BuildOn Metropolitan Detroit Neighborhood Services ▪ ▪ CARE of Southeastern Michigan ▪ Journey To Healing St. Genevieve-St. Maurice St. Vincent de Paul Conference ▪ Catholic Charities of Southeast Michigan ▪ Judson Center ▪ St. Leo’s Soup Kitchen ▪ Center for Success Network ▪ Kids’ Health Connections (Formerly WCHAP) ▪ St. Patrick Senior Center Inc ▪ Chaldean Community Foundation ▪ Lakeshore Legal Aid ▪ Starfish Family Services ▪ Children’s Leukemia Foundation of Michigan ▪ Latin Americans for Social & Economic ▪ Teach for America ▪ City of Detroit Feeding the Frontlines Development (LA SED) ▪ The Baldwin Center, Inc. ▪ City of Detroit Housing ▪ Leaps and Bounds Family Services ▪ The Color of Autism Foundation ▪ City of Garden City - Our HOME Pantry ▪ Learn Fresh Education Co. ▪ The Empowerment Plan ▪ Communities in Schools-Michigan ▪ Loaves and Fishes Southwest Detroit ▪ The International Institute of ▪ ▪ Lutheran Special Education Ministries Community Housing Network Metropolitan Detroit ▪ ▪ LWSC Community Circle COTS ▪ The Pink Fund ▪ ▪ Macomb Community Action Crossroads of Michigan ▪ The Society of St. Vincent de Paul Detroit ▪ ▪ Macomb County Rotating Emergency Deaf Community Advocacy Network Inc. ▪ The Yunion Shelter Team (MCREST) ▪ Detroit Area Agency on Aging ▪ ▪ Macomb Family Services, Inc. Turning Point, Inc ▪ Detroit College Access Network (DCAN) ▪ ▪ Macomb Food Program U.S. Committee for Refugees and ▪ Detroit Hispanic Development Corporation Immigrants - Detroit Field Office ▪ Mariners Inn ▪ Detroit Horse Power ▪ United Community Housing Coalition ▪ Matrix Human Services ▪ Detroit PAL ▪ Van Buren Township ▪ Micah 6 Community ▪ Detroit Public Schools Community District ▪ Vehicles for Change-Detroit ▪ National Church Residences Foundation ▪ Detroit Rescue Mission Ministries ▪ Vista Maria ▪ National Kidney Foundation of Michigan ▪ Development Centers ▪ Volunteers of America Michigan, Inc. ▪ Neighborhood Service Organization ▪ Downtown Boxing Gym Youth Program ▪ Wayne County SAFE ▪ Oakland Family Services ▪ Eastern Market Partnership ▪ Wayne Metropolitan Community ▪ ▪ Easterseals Michigan Oakland HOPE Action Agency ▪ ▪ Families Against Narcotics Oakland Integrated Healthcare Network ▪ World Medical Relief, Inc. (dba Honor Community Health) ▪ Family Indpendence Intiative ▪ YMCA of Metropolitan Detroit ▪ Oakland Livingston Human Service Agency ▪ ▪ First Step (OLHSA) Young Women’s Christian Association ▪ (YWCA) of Metropolitan Detroit Fish & Loaves Community Food Pantry ▪ Oakland University ▪ ▪ Zaman International Focus Hope ▪ Operation Refuge ▪ Forgotten Harvest ▪ Pope Francis Center ▪ Franklin Wright Settlements, Inc CALL SCRIPT
Hi FIRSTNAME, (EXCHANGE GREETINGS – MAKE IT PERSONAL)
I’m calling today on behalf of United Way for Southeastern Michigan, where I serve on the Board/Campaign Cabinet (FILL IN THE BLANK). United Way’s goal is to help households become stable and help children thrive. Even before the ongoing coronavirus crisis, nearly half of households in Southeastern Michigan struggled to make ends meet. This pandemic makes life more difficult. People have lost their jobs. Children are out of school and not sure where their next meal will come from. There’s no clear end in sight. That’s why United Way launched the COVID-19 Community Response Fund. This fund rapidly deploys resources to organizations that provide emergency help to individuals and families in need. So far, with the help of the business community and individuals like you, we’ve raised nearly $6 million and have provided critical funding in the form of mini-grants to 49 community partners across Southeastern Michigan (REFERENCE EXAMPLES FROM FULL LIST). Would you be willing to make a donation to help us continue to provide resources to our most vulnerable citizens? Thank you for your consideration (MAKE PERSONAL HERE)... More information if needed: STATE OF THE COMMUNITY: WHAT WE DO: PICK BULLETS AS DESIRED PICK BULLETS AS DESIRED
• Even before this crisis began, 44 percent of households • Our United Vision: Communities where all households in Michigan struggled to afford essentials like food, are stable and every child can thrive. shelter and child care. • Our COVID-19 Response includes a resource page where: ◦ WAYNE: 56 percent ◦ Parents can find educational activities their children ◦ OAKLAND: 32 percent can do to stay sharp during their time away from the ◦ MACOMB: 39 percent classroom. • Last year, United Way’s 2-1-1 helpline connected more ◦ Families can find food and health care resources. than 171,000 individuals with resources like housing, ◦ Displaced workers can find helpful resources. food and utility assistance. Calls to 2-1-1 have increased • The COVID-19 Community Response Fund will assist with: significantly since the beginning of this crisis. ◦ Food distribution to students affected by school • Even before this COVID-19 pandemic, 61 percent of closures and other vulnerable populations that are all jobs in Michigan paid less than $20 per hour. An isolated or lack access. individual would need to make about $37 an hour to ◦ Availability of shelter beds for people experiencing afford basic needs for a family of four. homelessness who do not have the resources • 40 percent of children in our region are not prepared to needed to stay safe. start kindergarten. Time away from school will lengthen ◦ Operational funding gaps for health and human the gap between students who started school on track service agencies. and those who were already behind. Even students who ◦ Loss of income and access to services for vulnerable are on track are at risk of losing educational gains made populations. throughout the year. • We’re coordinating volunteers to help in this crisis: • One in five children in our region often don’t know where their next meal will come from. Many students ◦ As COVID-19-specific volunteer needs arise, they and families rely on meals served or provided at school. are listed on our volunteer portal at With schools closed and most public transportation UnitedWaySEM.org/COVIDvolunteers. halted, those meals are more difficult to come by. ◦ Volunteer opportunities include food packing and delivery, blood drives and essential item donations. ◦ Virtual volunteer opportunities are also posted on our COVID-19 resource page, UnitedWaySEM.org/COVIDresources. SOLICITATION EMAIL
Subject line options: • An unprecedented crisis • Our community needs your help more than ever • We need you now
FIRSTNAME, (INCLUDE PERSONAL E-GREETING)
I hope you and your family are safe and healthy during the ongoing coronavirus crisis. As you know, I serve on United Way for Southeastern Michigan’s Campaign Board/Cabinet (FILL IN THE BLANK) and I wanted to let you know that we’ve launched a COVID-19 Community Response Fund to help the most vulnerable families that are struggling with this pandemic. So far, with the help of the business community and individuals like you, we’ve raised nearly $6 million and have provided critical funding in the form of mini-grants to more than 50 agency partners across Southeastern Michigan, like XYZ (PICK OUT AND REFERENCE EXAMPLES FROM FULL LIST). Will you help ensure that resources are available for those who need them most? I’m involved with United Way because I care about our community… (ADD CUSTOMIZATION HERE IF DESIRED). A sense of community and togetherness has never been as important as it is right now. Every day, we hear about more illnesses, more people out of work and more people struggling. In these difficult times, United Way’s mission remains the same – to create communities where all households are stable and every child can thrive. Your donation ensures resources are available to the most vulnerable people in Southeastern Michigan, including seniors, children and low-income families.
Please make a gift today. To learn more, visit: UnitedWaySEM.org/COVIDdonations. Thank you for your consideration (MAKE PERSONAL HERE IF DESIRED)... SIGNATURE EMPLOYEE EMAIL: NEW CAMPAIGN
Staff, We’re all looking for a way to help. Times are difficult for our friends and neighbors. Together, we can do our part to make sure those who are hurting right now have the resources they need to stay afloat.
Click here to make your gift today: UnitedWaySEM.org/COVIDdonations. Let’s get through this together, SIGNATURE EMPLOYEE EMAIL: PARTICIPATED IN CAMPAIGN
Staff, We’re all looking for a way to help. Times are difficult for our friends and neighbors. Together, we can do our part to make sure those who are hurting right now have the resources they need to stay afloat.
Click here to make your gift today: UnitedWaySEM.org/COVIDdonations. Let’s get through this together, SIGNATURE EMPLOYEE THANK YOU
Dear FIRSTNAME, Thank you for your generous gift of $XX to the COVID-19 Community Response Fund. Your support will help ensure that our region’s most vulnerable families have the support they need to weather the short- and long-term impacts of the coronavirus outbreak. Because of you, United Way is able to rapidly deploy resources to organizations offering emergency relief to those in need. Your gift helps seniors, families, children and people experiencing homelessness. Thank you for helping our community during this crisis. Together, we will get through this. Sincerely, SIGNATURE PLEDGE THANK YOU
Dear FIRSTNAME, Thank you for your generous pledge of $XX to the COVID-19 Community Response Fund. Your support will help ensure that our region’s most vulnerable families have the support they need to weather the short- and long-term impacts of the coronavirus outbreak. Because of you, United Way is able to rapidly deploy resources to organizations offering emergency relief to those in need. Your gift helps seniors, families, children and people experiencing homelessness. Thank you for helping our community during this crisis. Together, we will get through this. Sincerely,
Darienne Driver Hudson, Ed.D. President and CEO United Way for Southeastern Michigan SOCIAL MEDIA MESSAGES
Please forward these messages to the person who manages your company and/or personal social media accounts as necessary.
To tag United Way for Southeastern Michigan, type @United Way for Southeastern Michigan on Facebook and LinkedIn. On Twitter, type @UnitedWaySEM.
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[TAG UNITED WAY FOR SOUTHEASTERN MICHIGAN (for The [TAG UNITED WAY FOR SOUTHEASTERN MICHIGAN (for example, @United Way for Southeastern Michigan)] works to example, @United Way for Southeastern Michigan)] COVID-19 help families become stable and ensure children can thrive. With Community Response Fund has already raised nearly $6 million the spread of COVID-19 in our region, your support is needed to help families affected by the coronavirus outbreak in our now more than ever to help families in crisis. region. But the need is much greater. With your support, we can Donate today at UnitedWaySEM.org/COVIDdonations. ensure that ALL families have the support they need to weather this crisis. Donate today at UnitedWaySEM.org/COVIDdonations Nearly half the families in our region struggle to meet their basic needs. Together, we can ensure that our region’s most vulnerable families have the support they need to weather the short- and long-term impacts of the coronavirus outbreak.
Donate today to the [TAG UNITED WAY FOR SOUTHEASTERN
MICHIGAN (for example, @United Way for Southeastern Michigan)] COVID-19 Community Response Fund at UnitedWaySEM.org/COVIDdonations
@UnitedWaySEM works to help families become stable and Donate today to the @UnitedWaySEM #COVID19 Fund at ensure children can thrive. With the spread of #COVID19 in our UnitedWaySEM.org/COVIDdonations region, your support is needed now more than ever to help families in crisis. The @UnitedWaySEM #COVID19 Fund has already raised nearly Donate today at UnitedWaySEM.org/COVIDdonations $6M to help families affected by the coronavirus outbreak in our region. With your support, we can ensure that ALL families have Nearly half the families in our region struggle to meet their the support they need to weather this crisis. needs. Together, we can ensure that vulnerable families have Donate today at UnitedWaySEM.org/COVIDdonations the support they need to weather the impacts of the coronavirus outbreak.