Party Organizational Change and Icts: the Growth of a Virtual Grassroots?
Party Organizational Change and ICTs: The Growth of a Virtual Grassroots? Rachel K. Gibson, Fabienne Greffet, Benjamin J. Lee, & Stephen Ward Note: This is the author-accepted manuscript version of a paper published in New Media & Society. The final, authoritative version is available via SAGE at: https://doi.org/10.1177/1461444812457329 Cite: Gibson, R. K., Gillan, K., Greffet, F., Lee, B. J., & Ward, S. (2013). Party organizational change and ICTs: The growth of a virtual grassroots? New Media & Society, 15(1), 31–51. https://doi.org/10.1177/1461444812457329 Abstract This paper examines the emergence of unofficial party blog sites in the UK using a multi- method approach. The key research questions examined are why the blogs were established, what topics they cover and particularly whether they are critical of the parties, how popular they are and who uses them audiences and how far party and blogs link together to form coherent online networks. The role of political context is examined by conducting our analyses at two time points: May and October/November 2010. Our findings show the blogs occupy an important alternative space for party debate with more dissent voiced outside elections and less connectivity to party sites in evidence. Overall, we argue the blogs are ultimately supportive of parties’, offering grassroots opportunities for information gathering and discussion that would otherwise be unavailable. Gibson et al., 2013, Party Organizational change … 1 Introduction: Organizational Change in Political Parties and ICTs To date, examinations of new ICTs and political parties have centered on the public arena of e-campaigns and electioneering (Bimber and Davis, 2003; Lusoli and Jankowski, 2005; Author 2008a; Foot and Schneider, 2007).
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