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Curriculum Vitae

Burim Otakanon Program Chair, Marketing Program College of Management, Cell Phone: 661-949-1049, Tel. 662-206-2000 ext. 2410, Email: [email protected]

Education Present Ph.D. Candidate, , , 1993 Advanced Certificate in International Business, New Hampshire College, Southern New Hampshire University, NH, U.S.A 1993 MBA, New Hampshire College, Southern New Hampshire University, NH, U.S.A 1991 Bachelor of Business Administration, Assumption University, Bangkok, Thailand

Present Position

10/06- Program Chair, Marketing (Thai Program), College of Management, Mahidol University, Bangkok, Thailand. 1/06- Marketing Group Committee, Thailand Management Association, Bangkok, 5/05- Contribution Writer, Marketing & Strategy Magazine, Business Thai Newspaper 5/00- Marketing Advisor, Applied and Technological Service Center, Mahidol University 3/00- Executive Board of Committee, Applied and Technological Service Center, Mahidol University, Bangkok, Thailand. 10/97- Lecturer, Strategic Marketing Management, College of Management, Mahidol University, Bangkok, Thailand.

Related Works 5/01- 06 Program Chair, General Management Program, College of Management, Mahidol University, Bangkok, Thailand. 1/06 Committee, Corporate Productivity, Thailand Management Association, Bangkok, Thailand.

1 07/06 – Consultant, Thai Stainless Steel (Seagull Brand)

10/04-05 Marketing Committee, Thailand Management Association, Bangkok, Thailand. 3/00-05 Executive Board of Committee, College of Management, Mahidol University 1-10/05 Executive Board of Committee, Mahidol University Business Incubator (Bun Dai Set Thi Project) 1-10/05 Executive Board of Committee, Mahidol University Business Incubator (Open the Laboratory’ Treasuries) 1-10/05 Working Committee, Mahidol University Business Incubator (Bun Dai Set Thi Project) 5/99-04 Executive Consultant, MasterPeak Publisher, Bangkok, Thailand. 3/04-04 Interim Program Chair, Marketing & Management (Double Degree) Program, Mahidol University, SCB campus, Bangkok 10/01-04 Director of General Management Division, College of Management, Mahidol University, SCB campus, Bangkok 9/03-04 Vice Chairman, Educational Quality Assurance, College of Management, Mahidol University 6/03-04 Lecture, Strategic Marketing Management, College of Management, Mahidol University, Ayudthaya Campus, Ayudthaya 6/03-04 Lecture, Consulting Practice: Competencies Assessment for Executives, College of Management Nakorn Sawan Campus, Mahidol University 10/02-03 Lecturer, Product Management, ABAC Graduate School, Assumption University 10/01-02 Lecturer, Seminar in Management in the topic of Advertising & Promotion College of Management, Mahidol University 10/94-03 Lecturer, Marketing Services , ABAC School of Business, Business Administration Department, Assumption University

Works Experience 2005- Contribution Writer, Strategy & Marketing Magazine. 2002-05 Independent Study - Defend Committee, College of Management Ayudthaya Campus, Mahidol University 2003-04 Marketing Consultant, The Jazz Holding (Thailand), Bangkok

2 2003-04 Marketing Consultant, Fit & Fight Club, Bangkok 2002-04 Contribution Writers, Daily Manager Newspaper, Business Thai Newspapers 2002-04 Contribution Writer, BrandAge Magazine, 2000-02 Visiting Lecture, Product Management, Graduate School, Assumption University 2000-01 Visiting Lecture, Sales Management, Kasembundit University 2000-01 Assistant College Director, College of Management, Mahidol University 1998-03 Senior Trainer, PlanIT Co., Ltd., Bangkok 1997-00 Product Manager, Reader’s Digest (Thailand) Ltd., Bangkok 1996-97 Visiting Lecture, Office Management, International College, Mahidol University 1996-97 Visiting Lecture, Strategic Marketing Management, Phaklang University 1995-96 Marketing Manager, Property Nice Co., Ltd., Bangkok 1993-95 Trader, C.P. Intertrade Co., Ltd., Bangkok 1992 Management Trainee (SIP9), Bangkok Bank-Pattanakarn Branch, Bangkok Bank Ltd.

Awards 6/05 Teaching Excellence Award, College of Management, Mahidol University 2/05 Team Teaching Excellence Award, College of Management, Mahidol University 2/02 Team Teaching Excellence Award, College of Management, Mahidol University 1/02 Team Teaching Excellence Award , College of Management, Mahidol University 2001 Teaching Excellence Award, College of Management, Mahidol University 2000 Recognition of Distinguished Services and Dedication Award, Assumption University

Books

Otakanon, B. (2005), Knowledge Management, Office of Civil Servant, Bangkok, Thailand.

Otakanon, B. & Puaklin, E. (2005), Success Story of Viroj Naukeaw (Krungthai Bank) and Choize Model, Advance Printing, Bangkok, Thailand.

Otakanon, B. & Tarasena, P. (2003) Competencies Assessment For Executive (unpublished books for Consulting Practice Class at College of Management, Nakorn Sawan Campus), Thailand

3 Proceedings Otakanon, B. (2003) “Impact of the Mass Merchandisers to Small Local Retailer in Thailand”, conference paper at Asian Forum for Business Education (AFBF), May, 2004 in Shianghai, China.

Otakanon, B., Opajareansuk, C., Vongsalaknakorn, I., Rojanaprapapran, P., (2003) “The Influence Factors on Consumer Behavior in Purchasing House Brand products Compared Between Consumer in Bangkok and Southern Bangkok Vicinities: A Case Study of Tesco Lotus” conference paper at Asian Forum for Business Education (AFBF), May, 2004 in Shianghai, China

Pramongkit, P. & Otakanon, B. (2003) "E-Business Applications and Learning Dynamics", paper presented at Sixth International on Electronic Commerce Research, October 23-26, 2004 in Dallas, TX.

Manuscripts

12/05 Marketing Plan Template and Manual, Government Saving Bank, Bangkok Thailand

Book Translation

22 Laws Immutable Brand by Jack Trout & Al Ries, Harper Collins

Consultancy Works

09/06 Guest Speaker, “Why People Buy?”, The Chaipattana Foundation, District of Nakorn Pathom.

08/06 Consultant, “Core Competencies Development”, Department of Juvenile Observation and Protection, Windsor Hotel, Bangkok

08/06 Guest Speaker, “Knowledge Management”, Human Resource Management Group (Navanakorn), Bangkok.

08/06 Guest Speaker, “Knowledge Management”, Nava Plastic, Bangkok (in collaboration of Thailand Management Association).

07/06 Guest Speaker, “Referral Marketing in Hotel Business”, Siam City Hotel, Bangkok. (

06/06 Modulator, “Innovation Cases”, A&R Publishing, Queen Conventional Center, Bangkok.

06/06 Consultant Advisor, “Independent Study to the administrative civil servant (Level 8- 10)”, Ministry of Agricultural and Cooperatives.

4 06/06 Advisor, “Libong - Long Stay project”, Applied and Technological Service Center, Mahidol University.

5/06 Guest Speaker, “Strategic Imperative”, Bar Code Association, Bitec, Bangkok (May 11)

5/06 Guest Speaker, “Marketing Communication for Housing Project”, Faculty of Architecture (RE), University.

4/06 Consultant Advisor, “Independent Study to the administrative civil servant (Level 8- 10)”, Ministry of Agricultural and Cooperatives.

3/06 Distinguish Lecturer, “Marketing for Agricultural Products”, Department of Agricultural Extension, Ministry of Agricultural and Cooperatives.

2/06 Distinguish Lecturer, “Integrated Marketing Communications”, Ubon Rachatahni University, Ubon.

2/06 Consultant, “Marketing Work Flow”, Thai Stainless Steel, Bangkok

2/06 Distinguish Lecturer, “Marketing for Agricultural Products”, Department of Agricultural Extension, Ministry of Agricultural and Cooperatives.

1/06 Distinguish Lecturer, “Marketing for Agricultural Products”, Department of Agricultural Extension, Ministry of Agricultural and Cooperatives.

1/06 Guest Speaker/ Marketing Consultant “Marketing For Ceramic Clustering” Fiscal Policy Research Institute Foundation, at The Empress Hotel Chaing Mai.

12/05 Distinguish Lecture, “Marketing for Agricultural Products”, Department of Agricultural Extension, Ministry of Agricultural and Cooperatives.

10-12/05 Marketing Consultant and Trainer, “Workshop on Marketing Plan Development”, Thai Government Housing Bank, Bangkok, Thailand

10-11/05 Marketing & HR Consultant, “Marketing Organization Development and Competencies Assessment”, Thai Stainless Steel, Bangkok.

11/05 Guest Speaker, “IMC for Real Estate Developers”, , Thailand

10/05 Distinguish Lecturer, “Marketing”, Office of Secretary to Pri minister , Ministry of Agricultural and Cooperatives.

10/05 Panelist, “Marketing Excellence for Thai SME”, Queen Sirikit Conventional Center, Bangkok.

10/05 Modulator, “The Power of Idea”, Queen Sirikit Conventional Center, Bangkok.

9/05 Consultant, “Data Management”, Ayuthaya Hospital, Ayudthaya

5 9/05 Trainer, “Workshop for Marketing Group”, Siam Cement Public Co, Ltd., Amari Airport Hotel, Bangkok, Thailand

8/05 Guest Speaker, “Marketing for Thai Spirit”, Suranaree University, Nakorn Rachasima, Thailand

8-9/05 Distinguish Lecturer, “Marketing for Agricultural Products”, Department of Agricultural Extension, Ministry of Agricultural and Cooperatives.

8/05 Lecturer, “Customer Relationship Management (CRM)”, Faculty of Tropical Medicine, Mahidol University.

7/05 Trainer, “Workshop for Advance Presentation Management”, UCOM Public Co., Ltd. at Training Center.

6/05 Consultant, “Workshop for Hospital’s Unit Cost”, Ayudthaya Hospital, Ayudthaya, Thailand.

5/05 Trainer, “Marketing Plan”, Training Center, Siam Cement Public Co., Ltd., Bangkok.

8/04-2/05 Project Director and trainer, “Advance Knowledge Training” for BMW Thailand Ltd., Bangkok.

9/04 Trainer, “Management Behavior” at Thai Airway International, Headquarters, Bangkok

8-12/04 Advisor, “Work Manual” Thai Assets Management Corporation, Bangkok.

8/03-04 Project Director and trainer, “Advance Knowledge Training” for BMW Thailand Ltd., Bangkok.

25-26/03 Distinguish Lecture and trainer, “Strategic Management” at Thai Airway International Public Co., Ltd., Headquarters, Bangkok

12/03 Course Advisor “Problem based Learning” Tropical Medicine Faculty, Mahidol University

11/03 Distinguish Lecture and trainer, “Strategic Management” at Thai Airway International, Headquarters, Bangkok

7/03 Project Advisor “Strategic Sales Planning” for Bieersdorf (Thailand) Co., Ltd.

7/03 Distinguish Lecture and trainer, “Marketing Plan” Training Center, Siam Cement Public Co., Ltd., Bangkok.

7/03 Distinguish Guest Lecture, “Principle of e-marketing” at Training Center, Siam Cement, Bangkok.

7/03 Distinguish Lecture, “Strategic Management” School of Executive Medical Management, Faculty of Medicine, at Royal Hills Resort, Nakorn Nayok.

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7/03 Organizing Committee “Workshop-Executive Training”, Internal Ministry at The Ambassador Hotel, Pattaya, Chonburi.

7/03 Distinguish Lecture “Strategic Management”, at School of Executive Medical Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok.

7/03 Distinguish Guest Lecture “CRM”, at PTT Seminar Room, PTT Public Co., Ltd., Bangkok

6/03 Organizing Committee “Advance Training”, Unilever Thai Holding, Bangkok

6/03 Organizing Committee “Flight Attendance Recruitment”, Thai Airways International Public Col, Ltd., Bangkok

2-3/03 Project Manager “Management Trainee”, Thai Airways International Public Col, Ltd., Bangkok

1/03 Distinguish Guest Lecture, “Improve Team Efficiency” for DHL Company at The Pan Pacific Hotel, Bangkok

1/03 Distinguish Lecture, “Strategic Management” 3rd cohort, at Catering Department, Thai Airway International Public Col, Ltd.

1/03 Distinguish Lecture, “Strategic Management” School of Executive Medical Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok

11/02 Distinguish Lecture, “Strategic Management” at Training Center, Thai Airway International Public Col, Ltd. , Bangkok

11/02 Distinguish Lecture, “Strategic Marketing” School of Executive Medical Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok

11/02 Distinguish Lecture, “Strategic Management” 2nd cohort at Catering Department, Thai Airway International Public Col, Ltd..

11/02 Distinguish Lecture, “Strategic Management” 1st cohort, at Catering Department, Thai Airway International Public Col, Ltd..

9/02 Distinguish Lecture, “Marketing for Non Marketer” at Meridian Hotel, Mahidol Management Education Center (MMEC).

9/02 Distinguish Lecture, “How to PR to the Right Target Group ” at Mahidol University, Salaya.

7/02 Distinguish Lecture, “Strategic Management” at Training Center, Thai Airway International Public Col, Ltd., Bangkok

11/02 Distinguish Lecture, “Marketing” for Business consultant, 1-5 cohort of IFCT at College Of Management, Mahidol University, Bangkok

7 6/01 Distinguish Lecture, “Strategic Management” 1st cohort, at Catering Department, Thai Airway International Public Col, Ltd..

6/01 Distinguish Guest Speaker, “Effective Leadership Skills” at Dumex Company, Bangna, Bangkok.

11/01 Distinguish Lecture, “Strategic Management” for The Rising Star Project, at the College of Management, Thai Airway International Public Col, Ltd..

11/01 Distinguish Lecture, “Integrated Marketing Communications” at Training Center, Siam Cement Public Col, Ltd., Bangkok

11/01 Distinguish Lecture, “Entrepreneurship” at Graduate School, Khonkan University, Khonkan.

11/01 Distinguish Lecture, “Marketing” for Unemployed Graduates at Science Faculty, Potential Rehabilitation Project under the Ministry of University Affairs Sponsor at Mahidol University, Salaya

10/01 Distinguish Lecture, “Marketing” for Unemployed Graduates at Science Faculty, Potential Rehabilitation Project under the Ministry of University Affairs Sponsor at Mahidol University, Salaya

8/01 Distinguish Lecture, “Marketing” for Unemployed Graduates at Science Faculty, Potential Rehabilitation Project under the Ministry of University Affairs Sponsor at Mahidol University, Salaya

4/01 Distinguish Guest Speaker, “Effective Leadership Skills” at Zenith Hotel for Dumex Company, Ploenchit, Bangkok.

4/01 Distinguish Guest Lecturer, “Brand & Packaging” at Chulalongkorn University for Marketing Association of Thailand - MAT, Bangkok.

12/00 Distinguish Guest Lecturer, “Direct Marketing” at , Chiang Mai.

11/01 Distinguish Lecture, “Marketing” at Training Center, Siam Cement Public Col, Ltd. , Bangkok

12/00 Distinguish Guest Lecturer, “Modern Book Store” at Queen Sirikit National Conference Center, The Publishers and Booksellers Association of Thailand.

9/00 Distinguish Guest Lecturer, “Modern Book Store” at Queen Sirikit National Conference Center, The Publishers and Booksellers Association of Thailand

11/00 Distinguish Lecture, “Marketing” at Training Center, Siam Cement Public Col, Ltd., Bangkok

11/00 Distinguish Lecture, “Business Seminar” at Chiang Mai University, Chiang Mai.

8 7/00 Distinguish Lecture, “Sales and Customer Service Excellence & Wining Negotiation” at Montien Hotel Pattaya, for Merck company, Chonburi.

6/00 Distinguish Lecture, “Sales and Customer Service Excellence & Wining Negotiation” at Four Wing, for Merck company, Bangkok.

11/00 Distinguish Lecture, “Marketing” at Training Center, Siam Cement Public Col, Ltd., Bangkok

3/00 Distinguish Guest Lecturer, “Brand & Packaging” at Chulalongkorn University for Marketing Association of Thailand - MAT, Bangkok.

2/00 Distinguish Guest Lecturer, “Service Excellence” at Landmark Hotel for Telleke Gibbins Company, Bangkok.

2/00 Distinguish Guest Lecturer, “Service Excellence” at Holiday Park Resort, Khao Yai, for GDM Company.

3/99 Distinguish Guest Lecturer, “Retailing Customer In Financial Crisis” at Graduate School, , Bangkok.

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