Curriculum Vitae Burim Otakanon Program Chair, Marketing Program College of Management, Mahidol University Cell Phone: 661-949-1049, Tel. 662-206-2000 ext. 2410, Email: [email protected] Education Present Ph.D. Candidate, Kasetsart University, Bangkok, Thailand 1993 Advanced Certificate in International Business, New Hampshire College, Southern New Hampshire University, NH, U.S.A 1993 MBA, New Hampshire College, Southern New Hampshire University, NH, U.S.A 1991 Bachelor of Business Administration, Assumption University, Bangkok, Thailand Present Position 10/06- Program Chair, Marketing (Thai Program), College of Management, Mahidol University, Bangkok, Thailand. 1/06- Marketing Group Committee, Thailand Management Association, Bangkok, 5/05- Contribution Writer, Marketing & Strategy Magazine, Business Thai Newspaper 5/00- Marketing Advisor, Applied and Technological Service Center, Mahidol University 3/00- Executive Board of Committee, Applied and Technological Service Center, Mahidol University, Bangkok, Thailand. 10/97- Lecturer, Strategic Marketing Management, College of Management, Mahidol University, Bangkok, Thailand. Related Works 5/01- 06 Program Chair, General Management Program, College of Management, Mahidol University, Bangkok, Thailand. 1/06 Committee, Corporate Productivity, Thailand Management Association, Bangkok, Thailand. 1 07/06 – Consultant, Thai Stainless Steel (Seagull Brand) 10/04-05 Marketing Committee, Thailand Management Association, Bangkok, Thailand. 3/00-05 Executive Board of Committee, College of Management, Mahidol University 1-10/05 Executive Board of Committee, Mahidol University Business Incubator (Bun Dai Set Thi Project) 1-10/05 Executive Board of Committee, Mahidol University Business Incubator (Open the Laboratory’ Treasuries) 1-10/05 Working Committee, Mahidol University Business Incubator (Bun Dai Set Thi Project) 5/99-04 Executive Consultant, MasterPeak Publisher, Bangkok, Thailand. 3/04-04 Interim Program Chair, Marketing & Management (Double Degree) Program, Mahidol University, SCB campus, Bangkok 10/01-04 Director of General Management Division, College of Management, Mahidol University, SCB campus, Bangkok 9/03-04 Vice Chairman, Educational Quality Assurance, College of Management, Mahidol University 6/03-04 Lecture, Strategic Marketing Management, College of Management, Mahidol University, Ayudthaya Campus, Ayudthaya 6/03-04 Lecture, Consulting Practice: Competencies Assessment for Executives, College of Management Nakorn Sawan Campus, Mahidol University 10/02-03 Lecturer, Product Management, ABAC Graduate School, Assumption University 10/01-02 Lecturer, Seminar in Management in the topic of Advertising & Promotion College of Management, Mahidol University 10/94-03 Lecturer, Marketing Services , ABAC School of Business, Business Administration Department, Assumption University Works Experience 2005- Contribution Writer, Strategy & Marketing Magazine. 2002-05 Independent Study - Defend Committee, College of Management Ayudthaya Campus, Mahidol University 2003-04 Marketing Consultant, The Jazz Holding (Thailand), Bangkok 2 2003-04 Marketing Consultant, Fit & Fight Club, Bangkok 2002-04 Contribution Writers, Daily Manager Newspaper, Business Thai Newspapers 2002-04 Contribution Writer, BrandAge Magazine, 2000-02 Visiting Lecture, Product Management, Graduate School, Assumption University 2000-01 Visiting Lecture, Sales Management, Kasembundit University 2000-01 Assistant College Director, College of Management, Mahidol University 1998-03 Senior Trainer, PlanIT Co., Ltd., Bangkok 1997-00 Product Manager, Reader’s Digest (Thailand) Ltd., Bangkok 1996-97 Visiting Lecture, Office Management, International College, Mahidol University 1996-97 Visiting Lecture, Strategic Marketing Management, Phaklang University 1995-96 Marketing Manager, Property Nice Co., Ltd., Bangkok 1993-95 Trader, C.P. Intertrade Co., Ltd., Bangkok 1992 Management Trainee (SIP9), Bangkok Bank-Pattanakarn Branch, Bangkok Bank Ltd. Awards 6/05 Teaching Excellence Award, College of Management, Mahidol University 2/05 Team Teaching Excellence Award, College of Management, Mahidol University 2/02 Team Teaching Excellence Award, College of Management, Mahidol University 1/02 Team Teaching Excellence Award , College of Management, Mahidol University 2001 Teaching Excellence Award, College of Management, Mahidol University 2000 Recognition of Distinguished Services and Dedication Award, Assumption University Books Otakanon, B. (2005), Knowledge Management, Office of Civil Servant, Bangkok, Thailand. Otakanon, B. & Puaklin, E. (2005), Success Story of Viroj Naukeaw (Krungthai Bank) and Choize Model, Advance Printing, Bangkok, Thailand. Otakanon, B. & Tarasena, P. (2003) Competencies Assessment For Executive (unpublished books for Consulting Practice Class at College of Management, Nakorn Sawan Campus), Thailand 3 Proceedings Otakanon, B. (2003) “Impact of the Mass Merchandisers to Small Local Retailer in Thailand”, conference paper at Asian Forum for Business Education (AFBF), May, 2004 in Shianghai, China. Otakanon, B., Opajareansuk, C., Vongsalaknakorn, I., Rojanaprapapran, P., (2003) “The Influence Factors on Consumer Behavior in Purchasing House Brand products Compared Between Consumer in Bangkok and Southern Bangkok Vicinities: A Case Study of Tesco Lotus” conference paper at Asian Forum for Business Education (AFBF), May, 2004 in Shianghai, China Pramongkit, P. & Otakanon, B. (2003) "E-Business Applications and Learning Dynamics", paper presented at Sixth International on Electronic Commerce Research, October 23-26, 2004 in Dallas, TX. Manuscripts 12/05 Marketing Plan Template and Manual, Government Saving Bank, Bangkok Thailand Book Translation 22 Laws Immutable Brand by Jack Trout & Al Ries, Harper Collins Consultancy Works 09/06 Guest Speaker, “Why People Buy?”, The Chaipattana Foundation, District of Nakorn Pathom. 08/06 Consultant, “Core Competencies Development”, Department of Juvenile Observation and Protection, Windsor Hotel, Bangkok 08/06 Guest Speaker, “Knowledge Management”, Human Resource Management Group (Navanakorn), Bangkok. 08/06 Guest Speaker, “Knowledge Management”, Nava Plastic, Bangkok (in collaboration of Thailand Management Association). 07/06 Guest Speaker, “Referral Marketing in Hotel Business”, Siam City Hotel, Bangkok. ( 06/06 Modulator, “Innovation Cases”, A&R Publishing, Queen Sirikit Conventional Center, Bangkok. 06/06 Consultant Advisor, “Independent Study to the administrative civil servant (Level 8- 10)”, Ministry of Agricultural and Cooperatives. 4 06/06 Advisor, “Libong - Long Stay project”, Applied and Technological Service Center, Mahidol University. 5/06 Guest Speaker, “Strategic Imperative”, Bar Code Association, Bitec, Bangkok (May 11) 5/06 Guest Speaker, “Marketing Communication for Housing Project”, Faculty of Architecture (RE), Chulalongkorn University. 4/06 Consultant Advisor, “Independent Study to the administrative civil servant (Level 8- 10)”, Ministry of Agricultural and Cooperatives. 3/06 Distinguish Lecturer, “Marketing for Agricultural Products”, Department of Agricultural Extension, Ministry of Agricultural and Cooperatives. 2/06 Distinguish Lecturer, “Integrated Marketing Communications”, Ubon Rachatahni University, Ubon. 2/06 Consultant, “Marketing Work Flow”, Thai Stainless Steel, Bangkok 2/06 Distinguish Lecturer, “Marketing for Agricultural Products”, Department of Agricultural Extension, Ministry of Agricultural and Cooperatives. 1/06 Distinguish Lecturer, “Marketing for Agricultural Products”, Department of Agricultural Extension, Ministry of Agricultural and Cooperatives. 1/06 Guest Speaker/ Marketing Consultant “Marketing For Ceramic Clustering” Fiscal Policy Research Institute Foundation, at The Empress Hotel Chaing Mai. 12/05 Distinguish Lecture, “Marketing for Agricultural Products”, Department of Agricultural Extension, Ministry of Agricultural and Cooperatives. 10-12/05 Marketing Consultant and Trainer, “Workshop on Marketing Plan Development”, Thai Government Housing Bank, Bangkok, Thailand 10-11/05 Marketing & HR Consultant, “Marketing Organization Development and Competencies Assessment”, Thai Stainless Steel, Bangkok. 11/05 Guest Speaker, “IMC for Real Estate Developers”, Chulalongkorn University, Thailand 10/05 Distinguish Lecturer, “Marketing”, Office of Secretary to Pri minister , Ministry of Agricultural and Cooperatives. 10/05 Panelist, “Marketing Excellence for Thai SME”, Queen Sirikit Conventional Center, Bangkok. 10/05 Modulator, “The Power of Idea”, Queen Sirikit Conventional Center, Bangkok. 9/05 Consultant, “Data Management”, Ayuthaya Hospital, Ayudthaya 5 9/05 Trainer, “Workshop for Marketing Group”, Siam Cement Public Co, Ltd., Amari Airport Hotel, Bangkok, Thailand 8/05 Guest Speaker, “Marketing for Thai Spirit”, Suranaree University, Nakorn Rachasima, Thailand 8-9/05 Distinguish Lecturer, “Marketing for Agricultural Products”, Department of Agricultural Extension, Ministry of Agricultural and Cooperatives. 8/05 Lecturer, “Customer Relationship Management (CRM)”, Faculty of Tropical Medicine, Mahidol University. 7/05 Trainer, “Workshop for Advance Presentation Management”, UCOM Public Co., Ltd. at Training Center. 6/05 Consultant, “Workshop for Hospital’s Unit Cost”, Ayudthaya Hospital, Ayudthaya, Thailand. 5/05 Trainer, “Marketing Plan”, Training Center, Siam Cement Public Co., Ltd., Bangkok. 8/04-2/05 Project Director and trainer, “Advance Knowledge Training” for BMW Thailand Ltd., Bangkok. 9/04 Trainer, “Management Behavior” at