Travelers’ Philanthropy Handbook Produced by Edited by Martha Honey Washington DC Office: Stanford University Office: 1333 H Street, NW Suite 300E www.responsibletravel.org 450 Serra Mall, Building 50, Room 51D Washington, D.C. 20005 www.travelersphilanthropy.org Stanford, CA 94305 Tel: 202-347-9203 Tel: 650-723-0894 Copyright © 2011 Center for Responsible Travel (CREST). Travelers’ Philanthropy Handbook was created by Center for Responsible Travel, a nonprofit organization based in Washington, DC and at Stanford University, in order to share knowledge and encourage wide adoption of good practices. When quoting or referencing material contained in this Handbook, please cite as follows: Martha Honey, editor, Travelers’ Philanthropy Handbook, Washington, DC: Center for Responsible Travel, 2011, plus page numbers. i Acknowledgements The idea to do this Handbook was born at the December 2008 International Travelers’ Philanthropy Conference in Arusha, Tanzania. We at the Center for Responsible Travel (CREST) collaborated with Basecamp Foundation, one of our main partners for the Arusha conference, in putting together the outline and discussing the Handbook’s content. We are grateful especially to Basecamp’s Lars Lindkvist and Judy Kepher-Gona. Their insights as thoughtful practitioners of travelers’ philanthropy have been vital in making sure that the Handbook meets the needs of tourism businesses, communities and local organizations, and travelers. In addition, we are grateful that, with the help of Lars and his wife Wanjira, we were able to receive a wonderful Foreword from Nobel Peace Laureate, Dr. Wangari Maathai. The Handbook has grown in scope and size from our original vision, as we identified more topics that needed to be included. In the end, over 30 people contributed and almost all the essays, case studies, and surveys presented here were written, or substantially revised and updated, specifically for this Handbook. We are pleased and honored to have so much original material from many of the leading experts in this field. We thank each of you for your contributions and your patience in dealing with various rounds of editing. Special thanks goes to Jane Crouch who contributed multiple essays to the volume, based on her expertise in developing and managing Intrepid Travel’s exemplary travelers’ philanthropy initiatives. We also thank all the contributors and others connected with CREST’s Travelers’ Philanthropy program who gave us permission to use the photos in the Handbook. CREST Co-Director Martha Honey took the lead on this project, with day to day work on the Handbook carried out most centrally by Whitney Cooper who continued to play an active role in its layout, even after she had left our organization. We have also been assisted in various ways by CREST Sr. Manager David Krantz and a revolving door of competent and committed interns, including Johanna Wolff, Ross Lowry, Chi Lo, Milan Gamble, Daniel Fridman, Megan Swords, Adriana Alarcon, Francisco Martinez, and Yongjoo Shin. We were most fortunate, during the final months, to secure the help of Sandra Tassel, a talented writer, researcher, and editor, as well as an avid eco-traveler, who skillfully copy edited the entire manuscript, smoothing out many rough sections and rewriting several major chunks. Finally, the Handbook would not have been possible without the financial support of our corporate and foundation underwriters. A number of these are long time friends and collaborations and we thank you, once again, for your support. We are especially grateful to Stefan Norris of the Lennox Foundation and Raymond Gilpin of the United States Institute of Peace, both of whom promoted the Handbook project within their two institutions. We hope this Travelers’ Philanthropy Handbook will be useful to tourism businesses and associations, local and international organizations, travelers (both active and armchair), academics, governments, and others involved specifically in travelers’ philanthropy and more broadly in the fields of philanthropy, responsible travel, and sustainable development. On behalf of the Center for Responsible Travel, Martha Honey, Ph.D. William H. Durham Co-Director, Washington, DC Co-Director, Stanford University ii Travelers’ Philanthropy Handbook Underwriters Our thanks to the following foundations and companies for their financial support. THE LENNOX FOUNDATION iii Read What The Experts Say About The Travelers’ Philanthropy Handbook “The Travelers’ Philanthropy Handbook is the most user-friendly and comprehensive assemblage of information I’ve seen on how the travel industry and travelers themselves can give back to the communities they touch. The advice is practical and far-reaching and the extensive use of case studies provides insights directly applicable to travel companies of any size or specialty.” -- Kevin Doyle, Condé Nast Traveler News Editor “This Handbook provides a thoughtful and practical grounding to the emerging nexus of travel and philanthropy. It makes an important step forward in our understanding of how best to guide travelers' well- meaning interests and the needs of host communities. This is a valuable tool for all stakeholders---across the public and private sectors---involved with tourism and development. The combination of definitions, concepts, models, and case studies provides a strong array of key information and insights." --Hannah Messerli, Ph.D., Africa Region Private Sector Development, Tourism, World Bank “Travelers’ philanthropy is an exceptional (yet often overlooked) addition to the peacebuilder’s toolkit, firstly because it offers wide ranging environmental and socio-economic benefits and, secondly, because it fosters positive global citizenship. By illustrating key concepts and strategies with effective case studies, this volume provides an easily-digestible roadmap for practitioners and an invaluable resource for scholars and policymakers. The diverse perspectives of the expert contributors to this timely publication have one unifying theme: well-planned and judiciously executed travelers’ philanthropy projects can build communities from the ground up, sustainably.” -- Raymond Gilpin, Ph.D., Associate Vice President, Sustainable Economies, United States Institute of Peace (USIP) “The Travelers’ Philanthropy Handbook captures the essence of complex concepts of engaging the power of tourism to ‘do good’ in the world. Importantly, it communicates the enormous potential for travel and tourism to create positive change for the environment and communities. The guidance and specific examples highlight the diversity in approaches, and critical considerations to provide maximum benefits to those places and people in need. For those engaged as tour operators, education and research, and participate in travel, this timely and progressive document is an invaluable resource.” -- Kelly Bricker, Ph.D., Associate Professor, University of Utah; Chair, The International Ecotourism Society (TIES) and the Global Sustainable Tourism Council (GSTC) “Tourism Cares’ mission is to preserve the travel experience for future generations. If you share that mission, read this Handbook today. It informs, advises, cautions, warns and often challenges tourism business, NGOs, and travelers about give back programs designed to assist local communities in so many ways. Travelers’ philanthropy is growing in popularity as well as purpose. This publication marks the first time that so many of the “how to’s“of giving time, talent and treasure are assembled in one place. It is a must have and use Handbook for all those involved in or concerned about responsible travel.” --Bruce Beckham, Executive Director, Tourism Cares “The case studies contained in this Handbook exemplify tourism’s potential as a driving force for environmental conservation and poverty alleviation and inspire us to give something back to the people and places that we visit. When properly managed, philanthropy can be a powerful tool for magnifying the positive effects of travel and minimizing the negative. I would recommend this comprehensive publication for anyone who is interested in learning more about Traveler’s Philanthropy.” --Ronald Sanabria, Sustainable Tourism Vice-president, Rainforest Alliance “Travelers’ philanthropy is increasingly recognized as a core component of responsible travel. As we work to set global environmental and social criteria for the tourism industry, it is essential that we understand how to create robust and effective travelers’ philanthropy programs. This Handbook is an excellent compendium of sound practical advice and should be considered essential reading for all of us concerned about maximizing the benefits of tourism for local communities and conservation. Congratulations to all the contributors!” --Erika Harms, Executive Director of the Global Sustainable Tourism Council (GSTC) and Senior Advisor on Tourism at the United Nations Foundation iv Travelers’ Philanthropy Handbook Table of Contents Acknowledgements ................................................................................................................................... ii Travelers’ Philanthropy Handbook Underwriters ...................................................................................... iii What The Experts Say ............................................................................................................................. iv Foreword ..................................................................................................................................................