And, from the Screens of Wine2wine, Wine Is On
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MONDAY YEAR 93 23rd November 2020 Supplement to Issue 37 A NEW INSIGHT IN THE WORLD OF WINE Speaking to the global planet of wine and telling it through words, as well as with numbers, data and features, analyses and scenarios. This is why this new special edition of Il Corriere Vinicolo – in its second issue – came about, 16-19.11.2021 together with Vinitaly. The oldest wine magazine in the world goes beyond the Italian borders and aims at hosting 16-19.11.2021 Milan - Italy the international discussion about wine. It is a special project in a special year that looks at the five continents Milan - Italy where today wine is a protagonist in the vineyards and on the table. Enjoy. by special edition SUPPLEMENT TO ISSUE 37 OF IL CORRIERE VINICOLO, 23RD NOVEMBER 2020 Published by UNIONE ITALIANA VINI, Italy’s Union of Wine Producers, headquartered in Milan, 3, Via San Vittore al Teatro Ph: +39 02 72 22 281, FAX: +39 02 86 62 26. Website: www.corrierevinicolo.com Registered at Milan’s Court, N. 1132 on February, 10, 1949. Tariff R.O.C. Poste Italiane Spa, sent via postal service, Law Decree 353 (conv. in L. 02/27/2004 n. 46). Art. 1, comma 1, DCB Milan. Printed by Sigraf, Treviglio (Bergamo). Member of USPI, Association of the Italian Periodical Press UNIONE ITALIANA VINI’S NEW IT-STATISTICS PLATFORM IS ON ITS WAY APPELLATIONS BAROLOWhen The Origin PAGE 3 Marks 3 Million Records The Success Just A Click Away Of A Wine Page 15 The architecture of the innovative tool developed by the Unione Italiana Vini will be presented at wine2wine. When fully operational, it will consist of four sections PRODUCTS dedicated to world trade, production potential, the bulk market of all wines and sales performances of the Italian DOs and IGs. The first trial of the system described by business men using it in preview. “It is a revolution in data culture that will Sparkling make a huge series of statistics easily accessible to everyone,” Paolo Castelletti, Wine + Rosé? secretary general of Unione Italiana Vini, commented Or A Brand-new Category? As sparkling wine consumption A WIDE-RANGING INTERVIEW WITH THE booms in Italy and across the GENERAL MANAGER OF VERONAFIERE globe, the introduction of new products like Prosecco Doc Rosé opens up questions on how to And, From The Screens Of categorize it and market it. Page 26 Wine2wine, Wine Is On Air aunching the inauguration of the along with internal and external, fierce compet- seventh edition of wine2wine – in itors. All these elements made even steeper the NEW FRONTIERS a complicated context as the pres- path towards an event that today everybody is ent one – can already be considered considering with enthusiasm as the “ideal flag” Wine Can (Also) L a success. After the recent, quick of the “restart” route. It is a remarkable outcome transformation of the exhibition into a com- due to tenacity and determination, which are pletely digital event, we are having a framework, bearing fruit. In this wide-ranging interview, Be Made In Water which was unimaginable until some days ago, the general manager of Veronafiere, Giovanni Can water help wine? Some producers in Europe that included a large number of operators reg- Mantovani, speaks about the work carried out, istered as users on the online platform, a com- about what to expect from the four-day digital are experimenting with underwater aging and prehensive schedule of meetings and attendees exhibition focused on wine, on the trends of the are having interesting results. of great interest, as well as a convinced partic- wine market and from the new coexistence of ipation from the whole world of Italian wine online and in-person events and, more broadly, associations following the invitation of Verona- from the future, with an eye (and more than a fiere. This is an “assembled puzzle” celebrating thought) on the next Vinitaly. More than 50 seminars, the importance of the PAGE 34 b2b meetings, workshops, Veronese event on 12 wine tastings held the agenda of inter- remotely from Europe, national and Italian China, the U.S., Japan and wine. GLOBAL MARKETS Brazil, and Operawine. Among the challeng- It's a busy schedule for a es of the sector, that ON special edition. of Veronafiere has GERMAN SOLIDITY PUT The goal is education certainly been one AIR and nurturing new ideas of the most difficult TO THE TEST BY COVID-19 on how to operate in our ones. An econom- During the pandemic, "new world" and "new ic sector in distress, Germany has been a bastion normalcy." with thousands of of Italian exports. Italian wine's troubles enterprises in great amidst export, HORECA difficulty, an exhibi- Veronika Crecelius, PAGE crisis and the need to tion system halted correspondent for "act as one" as told by by the Government’s the leading German Giovanni Mantovani, who measures imple- 2 wine magazine, is looking at (and thinking mented to face the Page 21 explains how. about) the next Vinitaly health emergency, 2 by WINE2WINE IN 2020 photo ©Ennevi GIOVANNI MANTOVANI A WIDE-RANGING Wine2wine 2020 brings wine back on INTERVIEW WITH THE the virtual screen of Veronafiere, which GENERAL MANAGER confirms to be a important player OF VERONAFIERE in the sector. Over 50 seminars, b2b meetings, webinars, workshops and 12 wine tastings will be held remotely photo ©Ennevi from Europe, China, the United States, Japan and Brazil reserved for foreign buyers, together with Mr. Mantovani, we envisaged a physical trade fair event, Operawine, featuring 70 international dent of ICE (Italian Trade Agency) and Teresa Bellanova, Minister the return of buyers to Verona, the exhibition area, the of Agricultural Policies. During the meeting, there will be a pres- showcase of Operawine, a safe way to do networking. speakers in an unprecedented schedule entation of a research project carried out by Nomisma Wine Mon- Then the closure. Why did you decide to organise for a special edition. itor for Vinitaly Observatory, which, in addition to providing mar- wine2wine anyway? ket data regarding the most complicated year ever experienced, It was a necessary change. After the decree issued by the Italian The target is to gather business, develops a survey conducted on the Italian companies to draw the Government at the end of October, any trade fair event is forbid- contents, meetings, professional profile of wine business in the post-Covid age. den in person. Nevertheless, we wanted to keep the agenda of an In the afternoon, OperaWine will host the presentation of the event that was created with the aim to gather business, meetings, training, as well as ideas, to 100 top producers 2020 by Wine Spectator, followed by a session of professional training, as well as ideas to support the wine-grow- questions and answers. Among the numerous events on schedule, ing and winemaking market in a very delicate and difficult period, understand how to move in our “new there will also be the Congress Day of Assoenologi (Oenologists with a positive perspective and getting ready for the post-Covid world” and in our “new normalcy.” Association) 2020, on Sunday, November 22, and the Round Table phase. For this reason, we set up the maximum possible inter- “Wine and Mass Market Retail Distribution facing the change,” action for an event that necessarily had to be totally transferred The difficulties of wine in different dedicated to the Italian Retail Channel, on Monday, November 23. online in a few weeks, with a schedule of top-quality contents Over fifty digital sessions are scheduled in the wine2wine busi- and business attendees. It will be a service event – and for that we markets, export trade and the crisis ness forum, involving seventy international speakers dealing thank the numerous partners that collaborated with us to create of HORECA are told by Giovanni with market issues, such as globalisation, post-Covid, new con- the best conditions for the restart of the sector. sumption and purchase procedures, wine tourism, marketing and Mantovani, who looks to (and thinks digitalisation. Two special sessions will concern women’s leader- This is obviously a difficult year also for Italian wine and ship and inclusivity in the wine industry. On schedule is also the the new closures will even more affect the economic about) the next Vinitaly conference on the theme “Wine in the changing, global scenar- outcome of the companies. That said, our export loss is io: the challenges of the wine production chain” (November, 23), estimated around 50 percent of the global export average which will be attended by the top managers of Federdoc, Unione and three times less than the French one. How could you Italiana vini, Federvini, Alleanza per le cooperative, Fivi and ICE. explain this fact? It is true, exports are decreasing, but we are earning market Exhibitions are suffering even more than wine and wine, trends. Will a platform be able not to make us regret the shares. On average, we are losing less than the other countries. without the exhibition business, pays an even higher price. traditional event? There are several reasons depending on many factors in the dif- How do we solve this situation? China restarted. We are convinced that digital events could never replace phys- ferent areas. In the United States, which alone are covering almost As we will also see in the wine2wine forum, the digital dimension ical events, relationships or contacts in person, on which also 30 percent of our global exports, we benefited from a flying start, will more and more complement the physical part, but an exhibi- commercial relations are founded.