Marketing in the News: Popeyes Chicken Sandwich “The Battle of the Chicken Sandwich”

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Marketing in the News: Popeyes Chicken Sandwich “The Battle of the Chicken Sandwich” Presented By: Jordan Burg Jessie He Britne Peterson BUAD 307 The Birth of the Golden Sandwich ● Restaurant Brands International, the parent company of Popeyes,Burger King and Tim Hortons, noticed a trend in an increase of boneless chicken sales which included their tenders. ● In August 2019, they decided to introduce a chicken sandwich of their own made of a fried chicken filet, pickles and mayo on a toasted brioche bun. Source: https://www.businessinsider.com/popeyes-chicken-sandwich-rise-and-fall-story-2019-8 "The chicken was incomparably crispy, juicy, and fresh, and all the elements of the sandwich were well balanced," Jiang wrote. "Each bite was bursting with flavor. And its price tag is also the most appealing — at $4, it's the cheapest sandwich in the lineup." - Jiang (Business Insider) Twitter Wars: Chick-fil-A vs. Popeyes “...y’all good?”- @PopeyesChicken (Twitter) ● “Marketing power of memes” -The Takeout ● #chickensandwichwars Social Media Marketing ● “Apex Marketing Group estimated Wednesday that Popeyes reaped $65 million in equivalent media value as a result of the Chicken Sandwich Wars.” -Micheline Maynard, Forbes ● The firm, based outside Detroit, defines that as the price a company would have to pay to purchase the attention it received for free. Apex takes into account television, radio, online and print news reports, as well as social media mentions. The evaluation was conducted from Aug. 12, when the sandwich went on sale nationally, through Tuesday evening, yielding 15 days’ worth of data. ● The $65 million figure is nearly triple the $23 million in media value that the sandwich generated in its first few days on sale, according to an earlier Apex estimate. Social Media Marketing The Success of the Social Media Frenzy: Sandwich Sold Out! Source: https://www.cnn.com/2019/08/27/business/popeyes-chicken-sandwich-sold-out-trnd/index.html Is Social Media Marketing the New Trend?.

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ORGANIC FOOD Ikan Nila Bakar Organik 72 Organic grilled nila fish with steamed rice and organic vegetables Pindang Ikan Nila Organik 72 Boiled nila fish with steamed rice Ikan Nila Kukus Organik 72 Organic steamed nila fish with steamed rice and organic vegetables FROM BAKERY Choice of White or Whole Wheat Toast 25 Choice of Croissant or Danish 59 Choice of white or wheat toast, croissant or danish served with butter, marmalade or strawberry jam FRESHLY BREWED FOR YOU Hot Coffee 27 Hot Chocolate 32 Coffee Latte 37 Hot Tea 20 Cappuccino 37 Teh Tarik 32 Espresso 27 Bandrek 27 Kopi Tubruk 32 Bandrek Kelapa 32 INDONESIAN BREAKFAST Bubur Ayam Rancamaya 45 Traditional rice porridge served with shredded chicken, chicken broth and crackers Lontong Sayur 52 Rice wrapped in banana leaves served with vegetables in coconut milk, chicken, tofu, fermented soybeans and crackers Nasi Goreng Breakfast 69 Rancamaya’s fried rice with egg, fried chicken and shrimp crackers OTHERS Breakfast Special I 72 Two boiled / scrambled / fried / sunny side up eggs served with toast, potatoes, and coffee or tea of your choice Breakfast Special II 58 Continental breakfast, croissant, and toast served with marmalade, butter, jam or honey, and coffee or tea of your choice Two Eggs According To Your Taste 72 Scrambled / fried or as an omelette served with sausages, potatoes, and toast served with coffee or tea of your choice French Toast 35 Coated slices bread with egg, milk, and flavoured cinnamon, pan fried with butter, served with maple syrup and slices of fruit Fresh
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Corporate Catering & Event Menu
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Lunch Left Page 1
SOUTHERN CLASSICS All entrées are served with two Farm Fresh Sides, Scratch-made Biscuits & Homemade Apple Butter, and Freshly Baked Cornbread Chicken & Dumplings Hand Breaded Chicken Tenders True taste of Southern Comfort Food. All white Not your ordinary Chicken Tenders. We use Jumbo meat chicken slow simmered in our chicken stock Chicken Tenderloins, hand bread, and fried right! with homemade dumplings. Our Dumplings are 7.99 made in-between rounds of biscuits by rolling the – Choice of Honey Mustard, Homemade dough thin and cutting into squares. The BBQ Sauce, or Ranch – Dumplings are made with self rising flower to Buttermilk Fried Chicken expand while simmering in the chicken stock to Juicy chicken breast soaked in buttermilk, tossed soak up the flavor. 7.99 in our Southern Style breading, and fried to Bone-in Southern Fried Chicken perfection! Topped with our country style, white ¼ Dark (leg & thigh), ¼ White (breast & wing), Half peppered gravy. 8.99 (½) Chicken 7.99 8.99 9.99 Country Fried Steak Homemade Meatloaf Fresh, Hand Cut Steak Cubed and Tenderized and Made Just As Grandma would! Fresh Ground Beef Seasoned & Breaded to order. Topped with our mixed with freshly chopped onions & peppers, scratch made white pepper gravy 9.99 farm fresh eggs, and all the right seasonings. Hamburger Steak Baked in a Tomato Base Sauce 8.99 Hand-Pattied premium ground beef, grilled and Hickory Smoked Pulled Pork BBQ topped with sautéed onions and brown beef gravy We start with only premium pork cuts and pour 8.49 Homemade BBQ Sauce and rub down with our Virginia Baked Ham brown sugar rub then smoke with hickory chips for Hardwood Smoked Ham sliced thick & topped a minimum of 12 hours and top with BBQ sauce with Pineapple 8.49 8.49 Center Cut Country Ham Watuga County (Boone, NC) Specialty Center Cut Country Ham.
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COMPANY TIMELINE 1972 1984 Founded by International 2001 2011 Al Copeland in Expansion NASDAQ Re-Set Strategic New Orleans (Canada) AFCE Road Map 1976 1996 2008 2014 First franchised 1,000 Opened 2,000th 2,379 Operating unit opens in Operating Restaurant Units Baton Rouge Units (as of fiscal year end 2014) “Our rich Louisiana heritage inspires everything we do. But it’s our passion for performance that’s given us six straight years of growth in domestic same-store sales, profitability, restaurant count and market share. Today, we’re hungry for more.” - Cheryl A. Bachelder Popeyes Chief Executive Officer WE ARE AN OUTSTANDING QSR BRAND... With authentic culinary roots in the Cajun/Creole regions of Louisiana, providing the recipe inspiration for our food. That has the authenticity to be called Popeyes Louisiana Kitchen… a QSR brand grounded and inspired by true regional cuisine. That has the culinary history giving our brand innovative opportunities beyond any other QSR company. POPEYES & THE 7 NATIONS Louisiana was settled by people from Africans were great Germans possessed The Italians brought seven different nations. Each culture grain growers who great skills in the area the Muffaletta sandwich brought products and cooking methods brought black-eyed of sausage making, dairy and founded New unique to its area. They were then peas, yams, and okra. farming, cheese making Orleans’ French Market. meshed with products of other cultures and pastry making. to give us what is currently known as Louisiana Cajun Cooking. The word Creole was The French brought the The English came to the area coined by the Spanish, brown roux which is the that is now Louisiana with The Native Americans made which means the mixtures.
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Lunch Roy's Lunch Plate
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