Volume 84 November 2020 No. 5 Knox News sues TN Dept. of Health over COVID-19 cluster data TRAVIS DORNAN etc.) and whether an out-of-state the department has determined with county-level death data in INSIDE Knoxville New Sentinel resident was involved. that releasing the information you late March, with nursing home September 21, 2020 “July was a very bad month for request is not appropriate at this case data in April (the state is cur- Christopher: Newsroom case growth, and we had no clear time,” Christian wrote, in part. rently withholding that data once Knox News is suing the Ten- idea where cases were appearing Gabrielle fi led another request again) and, in recent months, with should refl ect community nessee Department of Health for in the county or surrounding on Aug. 20, this time seeking case data for Tennessee schools. Page 2 repeatedly refusing to release data counties,” Gabrielle said. statewide cluster data. He said he “The state of Tennessee has re- Daniels: Believe it on COVID-19 clusters in the state. He added that the tourism crafted the request with help from peatedly fl outed the law requiring The petition, fi led Sept. 18 on hotspot of Sevier County had just an attorney to ensure the state release of this vital public health Page 3 behalf of editor Joel Christopher reopened despite cases there spik- couldn’t invoke HIPPA to deny data,” said Joel Christopher, exec- News & Moves: in Knox County Chancery Court, ing so much that it was labeled a the request. For each cluster, he utive editor of Knox News and the asserts the state health department “red zone” by the White House sought the fi rst three digits of the News Sentinel. Page 3 fl outed the Tennessee Public Re- coronavirus task force. postal code instead of the name “Most people don’t have the ex- Ad-Libs: Lessons learned cords Act when it issued blanket Tennessee Department of Health of the county where it occurred, pertise or resources to fi ght for the from other ad sources denials to public records requests spokesman Bill Christian denied adding yet another barrier to iden- information they’re owed as citi- from Knox News science reporter the request, writing in an email tifying any individual. zens, so Knox News is committed Page 4 Vincent Gabrielle. that the department must adhere Christian copied and pasted to fi ghting on behalf of Tennesse- Gabrielle fi led the fi rst records to HIPAA, the federal law restrict- his previous denial, again citing ans for accountable government.” Pumarlo: Pandemic no request via email on July 29, ing release of medical information HIPAA. In this case, Knox News attor- excuse for lazy reporting seeking data on COVID-19 clusters that identifi es individuals, even As the coronavirus pandemic ney Richard Hollow wrote in the Page 5 in Blount, Cocke, Knox and Sevier though the request sought no has unfolded, the state of Ten- petition that the Tennessee Public counties over a three-month span. information that would identify nessee has repeatedly cited such Records Act requires offi cials to After 43 years, ‘Goodbye For each cluster, Gabrielle request- individuals. privacy concerns to withhold data, make public records available ed the name of the county, the “So, in balancing the interests only to reverse course after being for inspection “unless otherwise to my extended family’ number of people involved, a brief of protecting public health and pressured by news outlets and the provided by state law.” Page 8 description of where the cluster protecting patient privacy at the public. This occurred with coun- originated (i.e. factory, restaurant, current stage of this emergency, ty-level case data in early March, See LAWSUIT Page 4 Zinser: Bad language, conduct, not tolerated Page 10 RJI Women in Journalism Workshop set for April 5-9 Obituaries JENNIFER NELSON can show your WIJ spirit during poverty and income inequality, VR/AR. Laura worked for newspa- Page 11 Reynolds Journalism Institute sessions. and managing editor at the Texas pers and fi lm production companies August 27, 2020 Observer, a venerable voice for in the US before independent journalism in the state. moving to the The Women in Journalism Susan Smith Richardson, She has been an editor at the Chica- UK in Septem- Workshop is an annual workshop CEO of the Center for go Tribune and the Sacramento Bee, ber 2011. She that focuses on challenges, accom- Public Integrity where she led a team that reported has worked in plishments and issues specifi c to on grassroots efforts to rebuild different national Richardson women in the journalism industry South Central Los Angeles after newsrooms across was previously today. We want to help build safer, the 1992 unrest. She has appeared the UK as a TV the editorial more diverse and innovative news- multiple times on the list of most and radio pro- rooms to serve our communities director of News- powerful women in Chicago media. ducer. She taught worldwide. You will learn how to room Practice Garcia multimedia innovate the way you cover stories, Change at Solu- journalism and the management of newsrooms tions Journalism Laura Garcia, First Draft News TV production at the University of & teams and be trained in emerg- Network, a Kent for fi ve years, until December ing skills and tools. Sessions will New York-based Laura Garcia’s work as a mul- 2019. Currently, Laura’s main job Richardson include how-to of data journalism, nonprofi t that timedia journalist started in her with First Draft is teaching journos HEAT training, digital security, seeks to increase hometown of Mexico as a news- to spot and verify disinformation. mobile tools and more! civic engagement and strengthen paper photographer covering the She is passionate about getting new 2021 will be fully remote so we democracy. Prior to that, she was “lucha libre.” She’s an incurable diverse voices into the industry and have lowered the registration fees! editor and publisher at The Chicago nerd and always been fascinated is the co-founder of PressPad, a so- And we will be mailing you a swag Reporter, a nonprofi t investigative with new ways of telling stories, bag ahead of the workshop so you newsroom that focuses on race, new tech, coding, apps, and even See WORKSHOP Page 6 Page 2 • The Tennessee Press • November 2020 Knox News pledges to build newsroom that properly refl ects our community (USPS 616-460) Published monthly by the The Knoxville News Sentinel will challenge assumptions about embarked this summer on a GUEST ourselves and our community. We TENNESSEE PRESS ASSOCIATION, INC. review of its archives as part of the will double down on our commit- 412 N. Cedar Bluff Road, Suite 403 Confederate Reckoning series, a COLUMN ment to seek solutions as well as Knoxville, Tennessee 37923 collaborative project of USA TODAY reveal problems. Telephone (865) 584-5761/Fax (865) 558-8687/www.tnpress.com Network newsrooms across the We Americans face twin crises South to critically examine the JOEL CHRISTOPHER right now playing out simulta- Subscriptions: $12 annually legacy of the Confederacy and its neously at the national and local Periodicals Postage Paid At Knoxville, TN levels: the sudden onslaught of the infl uence on systemic racism today. countable by sharing our progress COVID-19 pandemic and the centu- We weren’t sure exactly what and pledging to refl ect the diversity POSTMASTER: Send address changes to The Tennessee Press, ries-long burn of systemic racism. we’d fi nd as we dug deep into pag- of the place we all call home. 412 N. Cedar Bluff Road, Suite 403, Knoxville, TN 37923 To solve both requires a diversity of es printed generations ago, but un- The good news is our newsroom experiences and perspectives. like many of our sister newsrooms is in broad categories refl ective of The Tennessee Press is printed by The Standard Banner in Jefferson City, Tenn. The News Sentinel is one of only throughout the South, we knew the News Sentinel coverage area, a few institutions that can provide East Tennessee was an outlier, a with journalists of color making Carol Daniels ...... Editor the space and openness to honestly Union stronghold in Confederate up just over 15% of our newsroom. Mike Towle ...... Managing Editor address the full spectrum of our territory. We knew the News Sen- The bad news is we employ no Robyn Gentile ...... Production Coordinator community, and we promise to tinel has long proudly embraced Black journalists in a region with a expand our efforts to foster a repre- its history of fi ghting segregation signifi cant African-American pop- sentative conversation. in schools and public facilities. ulation, particularly in Knoxville, The Tennessee Press Our newsroom has no instant That history, however, has not the state’s third-largest city. is printed on recycled paper solution to the challenge before inoculated us from the corrosive Just as no single journalist and is recyclable. us. It requires intense focus and effects of the systemic racism stands as proxy for a group, no a genuine commitment to change endemic to American institutions group of journalists should stand TENNESSEE PRESS ASSOCIATION to make our newsroom refl ect our and manifested in their failure to as proxies for only one segment Daniel Richardson, Carroll County News Leader, Huntingdon ...... President community, and our community to Rick Th omason, Kingsport Times-News, Johnson City Press ...... Vice President represent the true United States in of our community. Imbalances in all its diversity. be refl ected in our news report. Jack McNeely, Herald-Citizen, Cookeville ...... Vice President life experiences, no matter how The News Sentinel is focused With transparency and account- Joseph Hurd, Th e Courier, Savannah ...... Secretary careful a newsroom is, show up in on diversifying its newsroom, and ability, we will attain that goal. Eric Barnes, Th e Daily News, Memphis ...... Treasurer coverage. They show up in how we our parent company, Gannett, has Chris Vass, Chattanooga Times Free Press ...... Immediate Past President connect with the community, how Joel Christopher is editor of the made a commitment that news- Carol Daniels ...... Executive Director we frame topics, how we fi nd sto- News Sentinel, Knoxville. This rooms in the USA TODAY Network ries and how we approach sources. column originally appeared in the DIRECTORS will mirror the communities they In the coming months and News Sentinel. Email him at joel. serve by 2025. Scott Critchlow, Union City Daily Messenger ...... District 1 beyond, we’ll engage you in our [email protected], and Today, we make ourselves ac- efforts to broaden our views. We follow him on Twitter @j_christo. Calvin Anderson, New Tri-State Defender of Memphis ...... District 1 Daniel Williams, Th e Paris Post-Intelligencer ...... District 1 Maria De Varenne, Th e Tennessean, Nashville ...... District 2 Dave Gould, Main Street Media of Tennessee, Gallatin...... District 2 Brian Blackley, Tullahoma News...... District 2 The man who sold hot dogs on side of road Paul Mauney, Th e Greeneville Sun ...... District 3 The current thinking at many ence of minorities and majorities, Dale Gentry, Th e Standard Banner, Jeff erson City ...... District 3 community papers reminds me of GUEST the rich, the poor, drugs, alcohol, Sara Jane Locke, Th e Herald-News, Dayton ...... District 3 the tale of the man who sold hot capitalism and communism.’ dogs at the side of the road. The COLUMN “Where upon his father thought, TENNESSEE PRESS SERVICE author is unknown, and you can ‘Well, my son has been well-edu- Dave Gould, Main Street Media of Tennessee, Gallatin ...... President fi nd it on the internet. But I am cated; he reads the papers, listens Jana Th omasson, Th e Mountain Press, Sevierville ...... Vice President reprinting it here because it calls PETER W. WAGNER to the radio and watches television, Mike Fishman, Lakeway Publishers, Morristown...... Director all of us to a moment of refl ection. so he ought to know.’ So, the father David Critchlow Jr., Union City Daily Messenger ...... Director “There was once a man who lived cut down on his meat and bun or- W.R. (Ron) Fryar, Cannon Courier ...... Director orders. He bought a bigger cooker ders, took down all his advertising by the side of the road and sold hot to take care of all the extra busi- Michael Williams, Paris Post-Intelligencer ...... Director dogs. He was hard of hearing, so he signs and no longer bothered to ness. He fi nally got his son to come stand by the side of the road to pro- Carol Daniels ...... Executive Vice President had no radio; he had trouble with and help him with his business. mote and sell his hot dogs and his his eyes, so he read no newspapers; “But then something happened. hot dog sales fell almost overnight. TENNESSEE PRESS ASSOCIATION FOUNDATION and of course, he didn’t watch Victor Parkins, Th e Milan Mirror-Exchange ...... President His son who had been well educat- “’You’re right, son,’ the father television. But he sold very good ed said, ‘Father, haven’t you been Mike Fishman, Lakeway Publishers, Morristown ...... Vice President said, ‘we certainly are in the mid- hot dogs. He put up signs on the listening to the radio or reading Richard L. Hollow, Knoxville ...... General Counsel dle of a recession.’” highway telling everyone how good the newspapers or watching Carol Daniels ...... Secretary-Treasurer For years the newspaper and free they were and stood at the side of television? There’s a big recession publication industry has stood by the road and cried out to all that CONTACT THE MANAGING EDITOR happening right now. The current and listened as all of the competitive TPAers with suggestions, questions or comments about items in The drove past ‘Buy a hot dog, they are business situation is terrible in this media scream and shout that “Print Tennessee Press are welcome to contact the managing editor. Call Mike the best in you’ll ever eat.’” country, and we have problems is dead.” Potential subscribers and Towle, (615) 293-5771; or email [email protected]. The deadline for the “And people bought his hot dogs with unemployment, high living January 2021 issue is December 1, 2020.. and he increased his meat and bun costs, strikes, pollution, the infl u- See WAGNER Page 4 November 2020 • The Tennessee Press • Page 3

Believe it - the pandemic is still here and aff ecting us FOR YOUR CALENDAR Here it is November, and it is sending out mini-presentation incredible team that TPA/TPS November 2020 hard to believe that we are still FROM THE decks that break out aspects from has, each of whom makes the 12: TPA Board of Directors Meet- facing challenges from this pan- the study. Also, I have spoken association stronger. I am proud ing via Zoom 10:00 a.m. EST demic – personal and professional EXECUTIVE with several publishers and ad to be working with all of them. 19-21: Journalism Education As- challenges both. In fact, it seems directors on ways to approach Robyn Gentile, Earl Goodman, that in recent weeks the pandem- DIRECTOR new and existing advertisers and Becky Moats, Daniel Williams, sociation’s 2020 National High ic is affecting us more. how to talk through the data. I Alisa Subhakul and Rebecca School Journalism Conven- Two of our member publishers CAROL DANIELS would be happy to jump on a call McLeskey. Even as we deal with tion, presented virtually, told me that they were putting out with you and your team to walk the pandemic, this team has been http://orlando.journalismcon- newspapers with skeleton staffs to Dave Gould, Daniel Richardson through some talking points and able to rearrange and reinvent vention.org/ because their newsrooms were and Victor Parkins for keeping ideas on how to use data like this awards presentations, create a January 2021 hit hard by COVID-19 cases. After us all engaged with new ideas. to sell a client campaign or create new membership directory, add 11-12, 18-20: Investigative months of not knowing any- a “partnership” relationship with new association members, create It was great to hear all the ideas, Reporters and Editors (IRE) one who’d tested positive, I am experiences and thoughts from all your advertisers. new ways to conduct board meet- hearing about family, friends and You should have received an ings, offer new educational op- January Data Journalism who participated. I encourage you Bootcamp (Virtual via Zoom), colleagues who have become ill. to try to make it for the next one; example of how CODA Ventures portunities, exceed our network These are stark reminders for us (the research company) can cre- sales over 2019, exceed our ROP ire.org I will let you know as soon as we to be safe, and to remain diligent ate sales sheets for your specifi c sales over 2019, get payments out schedule the next one. February 2021 for our communities. community, utilizing both the to members in a timely fashion, I know each of you have also 11-25: 2021 International News Last month, the Tennessee readership research and census and much, much more. Thank Media Association (INMA) Sub- Press Association held its fi rst found new and creative ways to data. Again, if you are interest- you to the team! presidents’ virtual meeting. We engage your communities and en- ed in this for your newspaper, scription Summit. Zoom meet- invited all of our member pub- gage your advertisers, and I hope send me an email and I will get Stay safe, ing will feature 12 hours of lishers to join our three presidents you will share them. Please send you connected with CODA. The programming spread over fi ve on a Zoom call to talk about me an email so I can add your cost for these locally specialized Carol modules, to include breaking ideas for new revenue streams, ideas to a list that we can share reports is $300. down subscriber acquisition and about ways to connect and on our next ZOOM call. As we are approaching the end Carol Daniels is executive and retention, reader engage- reconnect to our communities Our readership study continues of our fi scal year, I would like to director of the Tennessee Press ment and niche products. and local advertisers. Thank you to help members. We have been take a moment and recognize the Association. https://www.inma.org/ March 2021 NEWS & MOVES 9-14: Spring National College Media Convention 2021, New Hutchersons buy business, we purchased a piece of two years there and in some cases are brought York Marriott Marquis, New Lauderdale County Lauderdale County’s history and as editor-in-chief. together as a community mourns York, N.Y. want to embrace and respect that Mirabella is a through tragedy, all because the April 2021 Enterprise Tennessee Press meaning. At this time, we have not hometown newspaper is a part of 5-9: Women in Journalism Work- decided on any changes. Association their lives. The Bartlett Express The Lauderdale County Enter- shop 2021 (virtual), presented prise has new owners, Beverly and “One of the emblems from award recipient. and I, as the new editor, hope to “We’re going by Reynolds Journalism Insti- Mike Hutcherson. Papers were earlier newspapers stated that be more than just a publication, to put ‘home- tute. Focuses on challenges, signed Oct. 7 to transfer ownership the paper ‘seeks to build up, not we want to be part of the family.” destroy’ and that is one of the best town’ back into accomplishments and issues to the Hutchersons, along with The Bartlett Express ideas that Mike and I want to bring Mirabella the hometown specifi c to women in the jour- July 30, 2020 back to the paper.” paper,” she said. nalism industry today., www. The Lauderdale County “My fi rst objective is to make sure Bennett departs rjionline.org/events/wom- Enterprise, Ripley we’re fi lling the paper with local Daily Herald en-in-journalism-workshop Oct. 15, 2020 stories and local faces.” She contin- ued to say she is looking forward James Bennett has left his job as June 2021 to getting out and spending time in editor of The Daily Herald, Colum- 23-26: 2021 Tennessee • Arkan- Mirabella named the community. bia, to become executive editor of sas • Mississippi Press Associ- editor of Express “Pamela has developed her writ- The Anniston Star, the Talladega ations Tri-State Convention, ing style through the years and Daily Home and Consolidated Memphis. Pamela Mirabella has taken over Publishing’s other newspapers in is ready for the next step,” said September 2021 duties as the new editor of The Dennis Richardson, CEO of Magic Alabama. He took over his new Bartlett Express. Mirabella comes Valley Publishing Company, and role on Sept. 28. Sept. 30-Oct. 2: National News- to Shelby County by way of The owner of The Bartlett Express, The “I see why Columbia is called paper Association’s 135th Camden Chronicle. Beverly and Mike Hutcherson Camden Chronicle, and 12 other ‘The Dimple of the Universe.’ Annual Convention and Trade No newcomer to the hometown community newspapers in West It was a great place to live and Show, Hyatt Regency, Jack- the building and property. Beverly, news scene, Mirabella has been and Middle Tennessee. work,” Bennett said. “I will look sonville, Fla. who has served as general man- writing since high school, with her Mirabella concluded, “The back fondly on my great relation- October 2021 ager, has been employed by the fi rst professional publication dating local newspaper is an extension ship with readers and friends in 14-17: Fall National College newspaper for more than 20 years. back to 1996. She studied pre-law of a family. Folks bring us to their the community.” Media Association Convention “After working here for several at Jones College in Jacksonville, breakfast tables, they cut pictures Bennett’s column “Editor’s years, I have a vested interest in Fla., raised her two sons and out from our pages and pin them Notes” appeared more than 750 2021, off ered in conjunction supporting the community and began writing for Waverly’s News up or stick them under a magnet times on the front page of the with Associated Collegiate our readers,” Beverly said. “We Democrat in 2005 and The Camden on their refrigerators, they read Press, New Orleans, LA, Sher- did not just purchase a building or Chronicle in 2014, serving the last about their neighbors’ triumphs See NEWS & MOVES Page 5 aton New Orleans Page 4 • The Tennessee Press • November 2020 Lessons to pass along from other advertising sources As a co-founder of Southwest 3. Magazines: One of the most pany XYZ does, because the book product scarcity (“Only six new Airlines, Herb Kelleher was fo- striking lessons from magazines is is categorized by business type. homes left”). cused on innovation and effi cien- the way they use color. In addition And consumers don’t have to go 7. Direct mail: “Target audi- cy. According to legend, he once AD-LIBS® to color photographs and illustra- on a scavenger hunt to fi nd phone ence” is the key phrase here. A took his executive team to the tions, they usually feature a high numbers. After all, it’s a phone mail campaign can aim messages Indianapolis 500 to study the pit percentage of four-color and spot directory. at accountants, real estate brokers, crews. He wanted to see if some color ads. In fact, color seems to Newspaper advertisers would or restaurant owners. While news- of their techniques could help JOHN FOUST be the price of admission to be be wise to strive for this kind of papers can’t target readers to that Southwest’s ground crews reduce noticed in many magazines. clarity. degree, they can strive to address turnaround times at the gates. element should be big and simple. 4. Radio: It’s all about the right 6. Point-of Purchase: Store ads to certain demographic groups Kelleher knew there was a lot to Like billboards, newspaper ads voice. If the tone, enunciation and displays are strategically placed to in copy themes. And many can learn from outside sources. It’s the should be easy to read at a glance. pacing are not clear, the message generate as much attention as pos- use zoned coverage to reach spe- same in the newspaper industry. 2. Television/video: With the will be lost. In the newspaper sible. How many times have you cifi c geographic areas. For example, let’s take a look at one-two punch of sight and sound, business, this translates to typog- gone into a store to buy Product what can be learned from some raphy – which has been called A and ended up buying product (c) Copyright 2020 by John TV is tailor-made for the human other advertising vehicles. “the voice of print.” If the type is B, too – because an aisle display Foust. All rights reserved. Foust has side of storytelling. Customer tes- 1. Billboards: An outdoor sign diffi cult to read, even the most caught your eye? And don’t forget conducted training programs for has to grab attention immediately. timonials are especially effective brilliantly written copy will be impulse items, like candy bars and thousands of newspaper advertis- As drivers pass by at highway here. Newspaper advertisers can wasted. mints at the checkout counter. ing professionals. Many ad depart- speeds, it has one shot to attract follow that example by featuring 5. Yellow Pages: The strength Urgency is a key factor in point- ments are using his training videos readership. As a result, the words testimonials in online as well of Yellow Page advertising is in its of-purchase. Newspaper advertis- to save time and get quick results should be few (aim for eight words as print editions. That would directness and simplicity. There’s ers can establish similar urgency from in-house training. E-mail for or less) and bold. And the graphic strengthen campaign continuity. usually no doubt about what Com- with time-sensitive sales and information: [email protected]

WAGNER from Page 2 ahead and reinvent ourselves coverage continues to be the drink coffee. “It is where I learn all who still believe in the value and wherever necessary to continue to printed publication’s most pow- the local gossip and still breaking importance of the PRINTED paper. traditional advertising buyers have win the support of our subscribers erful weapon. Newspapers can news,” he told me, “and often learn The two monthly email newsletters come to believe it is true because and advertisers. fi guratively be at a dozen places at what the community liked and contain information completely we’ve failed to make a strong disliked in last week’s paper.” A recent study by the University one time, physically or through fol- different from each other. Wagner response. Some of us have come to of Northern Iowa suggested there low-up interviews. Unlike electron- The future of newspapers and can be contacted at pww@iowain- believe it ourselves and, like Chick- are several reasons why some ic media operating on limited time shoppers depends on tight editing, en Little, we have hidden under our papers are thriving, or at least schedules and where breaking creative headlines, multiple points formation.com or (CELL) 712-348- desks with our heads covered. surviving, while others are facing news becomes “old news” minutes of entry to every story longer than 355 for information regarding his I subscribe to Netfl ix, Hulu, Dis- diffi cult times. after it happens, community news- three inches, lots of photos, brilliant convention programs and webinars ney+ and ESPN and watch far less The most important, perhaps, papers can regularly report all color and exciting, artistic layout. on publishing better papers and over-the-air television programs is local ownership and hands-on the details as part of their weekly, Times are uncertain, and none of enjoying greater profi t. than a few years ago. I also have management. Local owners, the easy-to-navigate, well-edited, per- us know exactly how long COVID SiriusXM in my vehicle as well as a study reported, are more respon- manent printed package. will last or how it will be resolved. receiver in my offi ce. Between that sive to the community. They have But management also must be Rather than hunker down, wise and Pandora, I hardly ever listen to a stake in the paper’s needs and in logical. Newsprint, ink, a credible editors and publishers will be on TPA Sponsored any commercial radio stations. the overall economy. staff and distribution don’t come the attack. The future of print is Strangely, I never see a CBS “60 Second might be whether news- cheap. There is little value in much better than competitive me- Webinars Minutes” program pronouncing paper publishing is a core busi- printing news releases that can dia suggest. But remaining on top “Traditional television is dead.” ness interest or only one of many be found in every other paper. requires determination, hard work, for members Nor am I aware of any announce- investments purchased simply for Nor is it wise to publish a paper a love of the printed word and a ment from my local radio station its revenue capacity. that even remotely duplicates the bold response to all those naysay- ers who need to look fi rst at their admitting that its audience num- Other factors listed were the information already provided by own media’s future. bers are down. health of the local economy, little another publication. Digital Too many community papers or no reduction of the news staff That’s why it is important for Peter W. Wagner is founder and Storytelling for are going out of business attempt- and the level of local competition. editors and publishers to converse publisher of the award winning ing to save themselves by cutting I would add that successful with current and potential sub- Sheldon, IA, N’West Iowa REVIEW the Inept costs rather than by expanding editors and publishers must make scribers and advertisers. I once had and 13 additional publications. their service and reach. every effort to keep their papers an editor that insisted in taking This free monthly GET REAL news- Nov. 19 The truth is survival can only local, logical and lively. part in the morning coffee break at letter is produced especially for pub- happen if we, as an industry, forge Local, complete and balanced the local cafe even though he didn’t lishers, editors and sales managers Code: TNtraining LAWSUIT from Page 1 over those redacted records. ment, titled “COVID19 Cluster The complaint asks a judge to “The (state) has made no FAQS,” that the state published in hear the case and order the state to Register at Hollow contends the state can’t attempt or offer of an attempt to July. It says that anyone reporting produce the full data set requested OnlineMediaCampus.com cite HIPAA — a federal law — to redact such information which it a COVID-19 cluster to the state by Knox News. deny a request made under the wrongfully asserts may be confi - health department should include “We’re confi dent we will prevail Archived webinars are state public records act. Even if dential,” Hollow wrote. such information as the number and hope the state stops fi ghting it could, he wrote, the state act Hollow noted the state has not of confi rmed cases as well as the this and does what it is right: Hand free for members. requires the state to redact any denied that the records exist. He facility or event name, address, zip over the data and stop wasting tax- confi dential information and turn attached to the petition a docu- code and more. payer dollars,” Christopher said. November 2020 • The Tennessee Press • Page 5 Limitations forced by pandemic no excuse for lazy reporting Editors and reporters are facing reported, but there is no follow-up Your newspaper family represents have a URL set up, and do your some of their biggest challenges on how decisions affect residents a valuable, collective set of eyes readers know about it? in gathering news during the pan- COMMUNITY and businesses. and ears. But you must use those Then consider other missed demic. Access to everyday sources NEWSROOM Reporting indeed demands addi- resources to remain the go-to opportunities for the newspaper to is increasingly limited with no tional effort during the pandemic. source for news and advertising. shine in its coverage and distin- relief on the horizon. SUCCESS It also takes more planning as con- Consider this event that caught guish itself from competing media. Reporters no longer can walk tacting individuals often requires the attention of an entire town and Connect with the building inspector into offi ces unannounced, and ap- multiple inquiries. was reported in media across the and an engineer to offer perspective JIM PUMARLO pointments are restricted. Remote So take the extra steps. Connect state. A speeding vehicle crashed on how such a crash resulted in work remains the norm at many via Zoom or telephone. Zoom offers into a historic building causing ex- such extensive damage. Chroni- places. And don’t expect immediate • The primary election deter- reporters the option to record and tensive damage to the business and cle the origins and tenants of the responses to phone calls. Individ- mines which candidates for local post video of their interviews. Also, upstairs apartments. The building building, one of the more historic uals are often consumed by Zoom offi ces will advance to the general digital recording via Zoom offers was immediately condemned structures in the downtown. Work meetings as the new norm for election. Winners are reported – automatic transcription so report- until next steps were determined. with city offi cials to videotape the communications. but no vote totals and no apparent ers can use bits and pieces for Onlookers streamed to the site; damage and post it on the website. Logistics are demanding enough attempt to get comments from any tweets, Facebook and other social roads were closed. The post went You can add to the list. to connect with your regular corps of the winners or losers. media, and video clips for YouTube. up on the newspaper’s website. The Newspapers across the coun- of newsmakers. Then consider • Three longtime city employ- Meet face to face, wearing a mask report included comments from an try are fi ghting for their survival everyday readers – the local names ees retire, representing nearly 100 and practicing social distancing. eye witness to the crash, but other- due to economic repercussions of and faces who provide so many years of service. The communica- In-person interviews allow report- wise relied solely on press releases. COVID-19. Circumstances have distinctive stories – who may be tions director is the sole source for ers to describe the environment Two days later, the same two prompted editors and publishers approached by a reporter for the the story, which is basically a brief and elaborate on details that distin- stories appeared verbatim in the to regularly promote the message: fi rst time. They are likely more bio of each employee. guish feature stories. print edition. Still no interview “We’re here 24/7 reporting on the hesitant – at least extra cautious – • Any number of announce- Reporters need to be honest and with the business owner, the em- stories in your community.” Such as they protect personal health. ments from new sports coaches to transparent with readers. Let them ployees present when the accident pronouncements are only as per- Solid reporting still can be done political candidacies to community know the nature of the “inter- occurred, or the upstairs tenants suasive as the supporting evidence. during these extraordinary times, initiatives are handled by press views” – whether information is who felt the building shake. No but it takes extra effort. Small and releases only – no conversation gathered by an exchange of emails identifi cation of the displaced Jim Pumarlo writes, speaks and large newspapers are generating with a reporter. or text messages, participation in a residents or information about provides training on community excellent stories not only on the • A major employer reopens virtual event, or watching a broad- assistance for temporary shelter. newsroom success strategies. pandemic but also on the everyday after being shut down during the cast. And don’t forget the long-term No mention of fundraising efforts He is the author of “Journalism churn of news. pandemic. The story recites what is impact of lackadaisical reporting. or accompanying contact infor- Primer: A Guide to Community At the same time, it’s disheart- on the company’s website. Sources will become accustomed mation. No initial dollar estimate News Coverage,” “Votes and Quotes: ening to see those newsrooms that Navigating the pandemic un- to “feeding” stories word-for-word of the damage. The fundamental A Guide to Outstanding Election have taken the shortcuts, all to the fortunately has resulted in far too to reporters and may well be more 5Ws and H of all stories were Coverage” and “Bad News and Good detriment of substantive content. many single-source stories without reluctant to engage in an interview. nonexistent in the report. Judgment: A Guide to Reporting • Residents object to a proposal the benefi t of Q&A by reporters. I remain a fi rm believer that For other aggressive reporters, on Sensitive Issues in Small-Town under consideration by a school Press releases are published verba- local newspapers have an edge in what is the tool you’ll use for your Newspapers.” He can be reached at board. The reporter, watching a TV tim. Questions are posed, and re- the fractured media landscape by live channel? When a story breaks, www.pumarlo.com and welcomes broadcast of the meeting, quotes the sponses returned via email or text being the premier clearinghouse of how fast can you be there live and comments and questions at jim@ speakers but fails to identify them. message. Government actions are information in your communities. broadcast in real time? Do you pumarlo.com.

NEWS & MOVES from Page 3 Designer of the Year for the paper’s Kim Forbes has Reporter. Her main task will focus duties where she began taking circulation category in the annual returned to her solely on advertising sales. pictures and writing articles. newspaper since 2014. Bennett Best of GateHouse awards. He also newspaper roots “We’re excited to have Kim “I was so nervous,” Forbes re- designed the front and opinion won a Best of GateHouse honorable in the county. back on our sales team,” said called on her fi rst photography as- pages of the newspaper four days a mention for sports writing. “It’s good to Victor Parkins of the Milan Mirror signment at a local nursing home. week in addition Bennett has worked at commu- be back home,” Exchange and co-owner of Gibson “I dropped the camera—and they to writing his nity and metro newspapers since Forbes said of her County Publishing. “Kim brings are not cheap. I knew I was going column and other he was 16, starting as a part-time fi rst week back years of valuable knowledge and to get fi red. But April said, ‘Keep it stories. sportswriter in his hometown of at Gibson County experience to our newspapers, and up. When you’re nervous, ball-up. I The newspaper Cookeville. Forbes Publishing. “I’m we look forward to her growing eventually got more confi dence.” won the Tennes- GateHouse Media, which looking forward our business both in print and Her career took a new path when see Press Asso- acquired the Gannett Company in to continuing the relationships I digital.” she accepted a position with a local ciation’s General 2019 and moved forward in the have with my clients and meeting Forbes fi rst came to work for the television station in sales. Forbes Excellence Award business under the Gannett name, new clients.” Humboldt Chronicle in 2010. At worked in television media for two Bennett in 2017. Ben- owns The Daily Herald. When Forbes worked for the that time, she was doing clerical years when a new opportunity nett won nine The Daily Herald, Columbia Humboldt Chronicle, she wore many type work. Soon Forbes moved to came around and she moved from individual fi rst-place awards in nine Sept. 26, 2020 hats. But now, she has a new title the front desk position, waiting on TV to radio. different categories in press associ- and new position as general sales customers, answering phones, type- When a new opportunity arose ation contests since 2015, ranging Forbes returns to Gibson manager for Gibson County Pub- setting and other tasks. She learned allowing her to “come home,” she from best editorials to best news lishing. Gibson County Publishing the subscription software. was thrilled to be back with her coverage. The newspaper won more County roots is the parent company of the Milan As Forbes continued to grow in newspaper family. than 60 awards overall. People around Gibson County re- Mirror-Exchange, Humboldt Chron- the newspaper fi eld, Editor April Milan Mirror-Exchange In 2018, Bennett was named cently started seeing a familiar face. icle, Trenton Gazette and the Tri-City Jackson and Wade expanded her Sept. 29, 2020 Page 6 • The Tennessee Press • November 2020

TPA MEMBER COVERAGE SHOWCASE I: Cleveland Daily Banner ‘We believe in Cleveland’: Local artists create encouraging murals CHRISTY ARMSTRONG On Monday, local artists took Cleveland Daily Banner to downtown to create their own April 22, 2020 chalk murals, this time adopting the phrase “We Believe In Cleve- Murals on some walls in down- land.” town Cleveland are proclaiming, “I Believe in Cleveland.” Artists who have participated Local artists have drawn the and donated their time and efforts temporary murals to encourage include Isaiah Bayliss, Grey Briggs, residents dealing with the effects Bianca Pierce and Carrie Workman. of the COVID-19 pandemic and the “It was so awesome for us to get April 12 tornadoes. out and get involved with some- The Allied Arts Council of the thing like this,” Bayliss said on Cleveland/Bradley Chamber of behalf of all the artists. “We hope Commerce partnered with Main- we’ve given the public something Street Cleveland to have artists they can be cheered up by.” share encouraging messages peo- Bayliss, a 16-year-old artist, is ple can see as they drive through known for his “extraordinary use downtown. of color.” He currently has paint- “I think it’s going to be a lot of ings on display at Grit & Grace fun for people to see. It will show Market, an artists’ market at the Photos by Christy Armstrong, Cleveland Daily Banner the pride we have in Cleveland,” Old Woolen Mill. Isaiah Bayliss stands by his mural sharing the “We Believe In Cleveland” said Dwight Richardson, a member Briggs majored in art at the Uni- message near the intersection of 2nd Street and Central Avenue in of the Allied Arts Council. “It’s versity of Arizona and is currently downtown Cleveland. especially to support the tornado an English language arts teacher Local artist Bianca Pierce, center, victims and those [affected by] at Cleveland Middle School. She four children between the ages of 5 their chalk creations as well,” Rich- creates a chalk mural downtown COVID-19. We want to encourage worked on a display at the Back Al- and 15 and continues to share her ardson said. with help from her children, Anika them and let them know they are ley Gallery, 61 2nd St. S.E. which love of art with them. Artists and organizers encour- and Hunter. part of a community.” features public art. “I was honored to be asked to do age people to get out and see the Richardson said the effort was Pierce, owner/photographer at this,” Workman said. “This was murals while they last. murals so far, saying it took a lot of inspired by a mural downtown Bianca Pierce Photography, is com- such a good idea for all the artists Richardson noted people can time and expertise. Though chalk business Terra Running Company munications chair for the Ocoee to get involved.” enjoy the murals from their cars. art has become popular locally created in chalk on the side of its District Boy Scouts of America. She Richardson also said there is a Some of the murals have been because of events like “Chalk the building which reads, “I Believe In is also a past winner of the “Chalk possibility of additional artists creat- designed to be interactive, such as Walk,” he said it is diffi cult to cre- Cleveland.” the Walk” event hosted by the Gre- ing temporary murals in downtown Workman’s mural of angel wings, ate chalk murals on brick. The mural is similar to the enway Public Arts Committee. Cleveland in the near future. which she called “Heaven Isn’t Too “We’re banding together to show famed “I Believe In Nashville” Workman is the owner/pho- “Other artists have expressed Far Away.” our support for Cleveland, and we murals artist Adrien Saporiti has tographer for Carrie Workman an interest in assisting with the Richardson praised the work hope people come out to see the created in Nashville. Photography. She also homeschools project. We look forward to seeing of the artists who have created murals,” said Pierce.

WORKSHOP from Page 1 and is an adjunct professor at New chusetts Institute of Technology, ferred her unique manager for York University. where she researched how political range of skills news, building cial enterprise dedicated to helping news spread on Twitter during the and experience audience-fo- young people become journalists. Sophie Chou, ProPublica 2016 elections, and completed an into the civilian cused strategies undergraduate degree in computer market; working for new and Harlo Holmes, Director of Chou is a data reporter at science at Columbia University. predominantly existing products ProPublica, covering health care, with people who in collaboration Newsroom Digital Security immigration, and elections. She work & travel in with McClatchy’s at Freedom of the Press uses statistics and data science Cath Mossom, diffi cult, chal- 30 newsrooms Foundation to investigate Head of Training at RPS Mossom lenging areas; Poulson across the coun- stories. Before Partnership both in the fi eld try. She has guid- Holmes strives coming to Pro- as a security advisor and as a senior ed journalists in creating content to help individual Publica, she was Mossom served a full 22-year trainer on HEAT courses. Cath with emerging media including 3D journalists in a data journalist military career of which the last still works in the fi eld support- and augmented reality. She was an various media at Public Radio 12 years was serving within UK ing journalists, and therefore has executive producer for Actual Reali- organizations International, and Special Forces (UKSF) in an oper- good knowledge of the challenges ty, a McClatchy app dedicated to se- become confi dent a Google News ational worldwide role. She was facing them whilst obtaining their rialized AR storytelling, which won and effective in fellow at the Pew one of a few female operators to stories. These experiences are then a 2019 OJA. She’s the co-author of securing their Chou Research Center, serve in UKSF; and has operated transferred back into the classroom A Guide to Immersive Ethics. communications where she was a with government agencies at times learning environment. Holmes within their primary researcher on a report that of national crisis, and worked in Jennifer Nelson is Senior Informa- newsrooms, with used Google search data to measure diplomatically sensitive training Theresa Poulson, Product tion Specialist for Donald W. Reyn- their sources, and with the public the impact of media coverage of the roles as tasked by the FCO. Since olds Journalism of Institute. She at large. She is a media scholar, Flint water crisis. Sophie earned leaving the military in 2008, Cath Manager at McClatchy can be contacted at nelsonjenn@ software programmer, and activist; her master’s degree at the Massa- has successfully adapted and trans- Theresa Poulson is a product rjionline.org. November 2020 • The Tennessee Press • Page 7

TPA MEMBER COVERAGE SHOWCASE II: The Sparta Expositor Man successfully rescued from fall in cave, volunteers from other states’ assist in eff orts RACHEL AUBERGER and KIM tient up the vertical SWINDELL WOOD pits. Additionally, a The Sparta Expositor blasting crew had January 20, 2020 to be sent in to con- A man has been successfully duct micro-shaving rescued from a fall in a cave that on the rocks to brought together emergency per- open up a crawl sonnel from Tennessee and several space in one part of other states who rallied to bring the cave. the victim to safety. “Before they At 6:10 p.m., Jan 17, Spar- could get to this ta-White County Volunteer Rescue point, the patient Squad received a page for a cave had to be lowered rescue in the northeastern part of to a window in the the county. rock formations White County E-911 immediately about halfway contacted Rescue Squad Chief Ray down the 107-foot Brown to give further information drop, and, from that they had received a call stating there, they started the patient had fallen approximate- moving up the 60- ly 10 feet before landing on a ledge. foot pits,” Brown Information also indicated that a added. boulder had dislodged from the According to wall and fallen on the patient’s leg, Brown, there was possibly breaking it. a time during the rescue operation “After hearing the details of the that there were location where the patient was, I 31 rescuers inside knew we were going to need help the cave working from other departments,” Brown diligently to get the said. “After speaking with our patient to safety special operations leader, I called and an additional Hamilton County Cave and Cliff 15 rescuers were Rescue in for assistance, and Assis- outside the entrance tant Chief Brian Krebs immediately Photo by Chuck Sutherland, for The Sparta Expositor of the cave setting up got his teams in route towards systems to use to aid Rescue personnel prepare to enter a cave, on Jan. 17, where a man, while caving, was the victim of a boulder dislodging from Sparta.” in hauling the patient the wall of the cave and falling on his leg. through the last por- Other specialists called to tion of the cave entrance. Technical Rescue, Huntsville Cave Lots of logistics and to their local rescue group. the scene Crews worked through the night, and Rescue Unit, Knoxville Res- handiwork went into “We wait for the order ‘slow braving the freezing tempera- cue, and White County EMS. We haul!’ and, hand over hand, two After some discussion, cave spe- tures, and Brown said that it was would also like to thank the Sparta the rescue teams pull the lines a man’s life cialists from Knoxville Rescue and approximately 2:55 a.m., Jan. 18, McDonald’s for donating food, hangs by. It is a process, with Huntsville Cave and Rescue Unit Inside the cave people are shav- when the patient was extracted hot chocolate, and coffee on two ing rocks to widen the passage. many steps to bring an injured were also called to the scene. from the cave and prepared for the separate occasions last night [Jan. person to the surface. We work, According to Brown, the cave Cavers are placing bolts to assist trip off the mountain to incident 17] to help those working at the with moving the patient. A medic and we wait. system in which the patient was command, where White County scene. There were many others that “People within the cave are com- located is considered very techni- has rappelled and climbed to him Emergency Medical Service was came to offer assistance as well and administers medication to ease municating messages to us about cal, with several drops over 60-foot waiting to transport the patient to from the local caving community what we need to do. increments. The ledge the patient the pain. Hand warmers are placed the hospital for a femur injury. The and friends of the patient.” on him. He is cold from having “Sometime around 3:30 a.m., the had been climbing was reported to patient emerges from the cave. He rescue scene was offi cially cleared been underground and unable to be about 100 feet off the fl oor of a is pale, but doing well despite the at 6:29 am., on Jan. 18. An emotional experience move for so long. He hurts and is dome pit. ordeal he has endured. I shout, ‘We weary, but he holds a deep strength “We knew we were going to need Chuck Sutherland, a well-known love you!’ from above and see him that all here know and admire. lots of specialists to perform this Prayers, community caver, expressed his thoughts about crack a smile. Soon he is on the rescue work safely,” Brown said. support and mutual aid the rescue. back of a side-by-side and on his At approximately 8 p.m., Jan. rescue teams were part of “We cavers get pretty emotional Circumstances make way down the mountain. Cold and 17, IRT and medical teams were rescue about rescues – the kind of emotion heroes out of ‘normal’ tired, we pack up and fi nd our way able to get into the cave to begin that fi nds a group of 40 people from peple down to our cars. There must be a patient stabilization and rescue “We could not have done this at least three different states happily hundred people here. assessments. As more rescuers rescue without the prayers and atop a windy and frigid mountain, Here is a place where normal “Humans are capable of such from across Tennessee, Alabama, support of the community and in White County, at night, in the people become heroes. Normal beauty and wonder. If you ever Georgia, and North Carolina began our mutual aid rescue teams that dead of winter. We are busy with people learn the complex art of doubt your fellow man, come to a arriving, rigging teams were put came in to help us,” Brown said. tasks. Rope must be rigged. Paths cave and cliff rescue and apply cave rescue. Tonight a team of hu- together and deployed into the cave “We cannot say thank you enough must be cleared. We must be trained that to help their fellow humans. mans saved a life. I can’t think of to build haul systems to get the pa- to Hamilton County Cave/Cliff on how to use a haul system. Normal people volunteer their time anything more amazing than that.” Page 8 • The Tennessee Press • November 2020 After 43 years, time to say goodbye to my extended family Editor’s note: This column origi- press was up and running at our hallways to reach her inner sanc- facts you need to make informed nally appeared in The Oak Ridger GUEST original location on Tyrone Road tum. Bootie was one of a kind and decisions. We share the good news, on Sept. 28. because the windows would rattle missed to this day by us oldtimers. the uncomfortable and the sad with- With apologies to Lewis Carroll COLUMN and the fl oor would vibrate. Or Now we have settled into a out an agenda. I encourage every . . . cold days in the winter when the smaller offi ce further down the one of you to continue to support The time has come to talk of newsroom was so cold the report- Turnpike (575). Our printing is your hometown paper with your many things, of shoes and ships CAROL SKYBERG ers would hang blankets over the done at a sister Gannett paper, the subscriptions and readership. (Did and sealing wax, of cabbages and windows. Or the time this newly Knoxville News Sentinel. They you know that a year’s subscription . . . mergers, reorganizations, cen- relocated Yankee questioned why also handle our home delivery, works out to 63 cents a day? That and shape the Ridger. tralization and reductions in force, no one seemed to be able to drive so our space requirement was is less than the cost of the blank A newspaper is the only product etc. The merger of Gatehouse Me- on a little ice and snow. Buddy greatly reduced. With even newer newsprint (paper) in a single copy I know of built from scratch every dia with Gannett earlier this year Jones and Bill Noe spent the day equipment and more shared re- of the newspaper.) And a word has led to many changes. I should day. It takes a team to make that carrying cups of water outside to sources provided by Gannett, the to our supportive local business be celebrating the start of my 43rd happen and a lot of wonderful peo- encase my tires in blocks of ice. I small staff continues to provide partners, we couldn’t do any of this year with The Oak Ridger; instead ple have passed through these doors drove off with a smirk on my face the best news coverage available. without your continued support. I am cleaning out my offi ce as over the years to make that happen. and a wave out the car window. I could not leave without giving We hope every ad placed with us is I prepare to take a reduction in The Oak Ridger has appeared Then we moved to our next lo- thanks to those six dedicated a win-win situation as we help you force on Oct. 1. on a lot of resumes as a fi rst job. cation at 785 on the Turnpike. The people that I leave behind: Debbie get customers through the door, or I began my career in the Every summer we hired sever- Monday morning after the move, Davis, our cashier and circulation these days, on the phone or online. business offi ce as the accounts al students to work in different the loading bay looked like we had clerk; Andrea Klink, our accounts Buying local starts with letting folks receivable clerk, and then I was departments, many of them experienced one heck of a party. I receivable and customer service know what you have to offer them promoted to what in those days returned year after year on what think we had used every available clerk; Carmen Roberts, our graph- right here in Oak Ridge. was called a full charge book- we jokingly called the Tom Hill liquor box in town to move stuff. ic designer and occasional sports Well the time has come to say keeper. Then, I fi nally moved to scholarship program. Tom, who No longer were we squeezed in guru and tech; Wanda Reagan, my goodbyes to my extended fami- business manager, and with the died last year, was the publisher at a large open area, but separated our multimedia salesperson; Ben ly; I will miss each and every one recent merger of Gatehouse and that time. If you wanted to work, into actual departments. We lost Pounds, our sole reporter; and of you and wish you all the best, Gannett, I was named team lead Tom would fi nd you a job. I bet a a lot of camaraderie, but we had Donna Smith, our news editor both personally and professionally. for the newspaper. lot of you reading this were paper the newest in equipment, and the who determines content, story I still expect to be kept in the loop I have had the distinct plea- carriers in the past. Our carriers fl oors no longer vibrated when the placement and a host of other on marriages, graduations and sure of working for six different were a vital part of the team. press kicked in. In the old building chores. They’re six great folks who new grandchildren! publishers. Each left their mark on Doesn’t matter how good the story most visitors were directed to the you can count on to bring you the That’s a 30. the paper and helped shape us into is or how attractive the ad, if no last desk on the right where Ellen best paper every day. what we are today. I will miss this one can read it. “Bootie” Woodside held court A community newspaper is the Carol Skyberg is a longtime Oak place and all of the hardworking I take with me a lot of fond over community news. In the new heart and soul of a town like Oak Ridge resident and former devoted, individuals who continue to mold memories, like knowing when the building you had to traverse two Ridge. We strive to bring you the faithful employee of The Oak Ridger. Magic Valley Publishing adds to properties with purchase of Dresden Enterprise staff includes Dennis, a Daniel Richardson, current pres- ocrat, Buffalo River Review in SUBMITTED Publisher Daniel graduate of UT ident of the Tennessee Press Asso- Linden, Wayne County News in Dresden Enterprise October 7, 2020 Richardson, Martin in Com- ciation, grew up in the newspaper Waynesboro, The Shoppers News, editor Sabrina munications, industry and began his fulltime Family Classifi eds, Chester County The Dresden Enterprise is now Bates, reporter was a former news career as editor of the Hick- Independent in Henderson, Crock- a part of the Magic Valley Publish- and graphic award-winning man County Gazette in Clinton, ett County Times in Alamo, Lake ing Co., Inc. group of community artist Jasmine editor of the Ky. He is a former US Marine and County Banner in Tiptonville, The newspapers focused on enhancing Williams and Weakley County graduate of UT Martin. Leader in Covington, The Mill- the lives of its readers by pro- reporter David Press from 1975- MVP newspapers include ington Star, The Bartlett Express, viding relevant and timely local De. Richardson Fisher. Da. Richardson 1977 when it Dresden Enterprise, Carroll Collierville Herald-Independent, content. “I’m excited was twice-week- County News-Leader, The Camden Shelby Sun Times and The Ger- The announcement of the to bring this great staff and great ly. From there, he moved to the Chronicle, Waverly News-Dem- mantown News. change in ownership comes from publication into the MVP family,” daily Leaf-Chronicle in Clarksville MVP president Dennis Richard- group publisher Daniel Richardson before he and Lisa ventured into son and group publisher Daniel said. “We’re going to enjoy grow- business with the purchase of the Richardson, who are happy that ing together and continuing tell Huntingdon newspaper. Tennessee Press Service The Enterprise is now part of the the story of Dresden and Weakley Dennis Richardson is a member Advertising Placement family. County one story at a time.” of the Camden Rotary Club and a Snapshot “We are excited to expand the MVP was founded in 1986, deacon at the church of Christ in footprint of our newspaper com- three years after Dennis and Lisa Camden. He serves on the board of pany in West Tennessee,” Dennis Richardson purchased the Carroll directors for the National News- ROP: Networks: Richardson said. County News-Leader in Hunting- paper Association and owns his September 2020 $270,693 $17,564 MVP is headquartered just don. Lisa formerly worked at The brokerage company The Richard- down the road in Camden and Martin Bank in Martin and Clarks- son Group. Year* as of Sept. 30 $1,182,970 $167,943 includes 16 other community ville-Montgomery County General “I am happy to be a part of the newspaper titles, mostly in county Hospital in Clarksville. The couple Weakley County business commu- * The TPS Fiscal Year runs Dec. 1 through Nov. 30 seats just like Dresden. The owns 100 percent of MVP. nity again,” Dennis said. November 2020 • The Tennessee Press • Page 9 What’s working: How to build a foundation for eff ective service journalism Editor’s note: This article is need days or weeks to create the for WordPres is Yoast), though The ultimate tool: part of an RJI series that takes a content. they’re often underused in deep dive into a strategy or new REYNOLDS All this is why any newsroom newsrooms. For service articles, talking to your audience idea that is gaining traction in the JOURNALISM that’s serious about evergreen making the headline, dek, and Service journalism can be news industry. content needs staff that is sepa- lede search-friendly is something tantalizingly effective. A rich, When looking at the news INSTITUTE rate – at least in approach – from that can’t be ignored, but opti- well-written piece that hits the media business alongside the the reporters and editors covering mizing for search shouldn’t dull SEO sweet spot can have an ex- rise of the internet and digital the news. headlines that are fi lled with tremely long shelf life. Even sites PETE PACHAL platforms, it’s almost always cast “Having people just do [service keywords. Certainly, SEO means that lack a formal service strategy as an unfortunate, if not tragic, content] a little bit on the side is catering to an algorithm (by defi - usually have a notable how-to decline. The internet didn’t just focus of news organizations is on not gonna be like a great,” says nition, really), but at the end of post or guide that keeps popping give everyone in the world the what’s, well, new. Swerdloff. “It’s so clear when every Google search there’s still a up near the top of analytics re- same access to the vast online If you’ve ever survived an service journalism is lazy.” human, and your headline needs ports. Service journalism is really audience — it created countless analytics meeting at a media web- That said, service journalism to convince them to click. just building an operation around other outlets for peoples’ atten- site, it probably focused on how also includes the subspecies of Last-mile SEO tools like Yoast that kind of content. tion. Media companies don’t just recent stories performed, with semi-evergreen — a.k.a. the are just table stakes, though. To The danger in doing so is the compete with each other; they’re maybe a little on current trends. “practical follow” — an article really build service content that temptation to go beyond your fi ghting for eyeballs with every- This refl ects the operations of the that’s based on a news event but endures, search needs to be fac- brand’s typical boundaries in a thing from Facebook to Fortnite. site: Certainly, newsrooms value provides on-the-ground advice on tored in from the start. Looking at grab for eyeballs (“What time Smartphones exacerbate things, longer-lead projects like features, how to deal with it (think “how which search terms win out in a is the Super Bowl?” etc.). That splintering experiences across but generally new articles are to change your password” after particular subject area in Google approach won’t have long-term hundreds of apps — any infor- short and don’t take much time an online service is hacked). For Trends is a good start, but it’s traction — it’s analogous to the mation, or distraction, is just a to produce. And after reporters newsrooms with little focus on worth investing in advanced SEO idea of simply writing about the couple of taps away. fi le something, it’s typically not service journalism, it’s a good tools like SEMrush our Ahrefs for Kardashians for clicks; sure, Rarely is this story framed the adjusted after publication in sub- place to start. deeper analysis. They’re not that you may get a spike in traffi c, opposite way: that today’s digital stantive ways (if it is, it’s usually “Accompaniments and fol- expensive, but recruiting experts but virtually all the readers you landscape represents unprece- because something went wrong). lows to daily news coverage is who know how to best use them attract will simply leave through dented opportunity. The same There are obviously very good a really natural fi t for a lot of can be. However, it’s well worth the back door. tools that have “democratized” reasons for all of this, but this local newsrooms,” says Megan it for any site looking to create online content provide a frame- kind of workfl ow doesn’t build Griffi th-Greene, editor of service service content strategically. See JOURNALISM Page 10 work to reach new audiences evergreen content effectively. An journalism at The Philadelphia and deepen connections with evergreen piece — for example, Inquirer. “There’s news happening existing ones. The audience may an article that provides a guide to all around you — how can you be splintered, but they still need set up a video doorbell — is some- use that to make better decisions to get their information from thing that needs to be continually about your life? It gives reporters somewhere. refreshed with current informa- a really solid place to start and One of the best ways for news tion. The article will build up its answer some reader questions.” media companies in 2020 to ranking in Google searches over fulfi ll that need is with service time, and a new article (with a Leveraging SEO journalism — content meant new URL) would effectively need to help users solve a specifi c to start from scratch. Also, to be Reporters usually aren’t the problem. Last month, I explored a good resource, the writer, or biggest fans of the term “SEO.” why service journalism is having team of writers, needs to put in For them, SEO often means Ann Patchettett a moment, partly because of the the time to research and explore replacing a clever headline with renewed importance of Google the issue, which often means ded- something more straightforward and SEO in reaching audiences. icating much more resources and and dull, a bunch of tedious extra Knowing the what is only half time that typical news story. steps in WordPress or whatever of the answer. There’s also the “In order to be a service CMS you’re using, and a general how, and this month I’ll explore journalist, you have to be a little mindset that feels like you’re some of the best practices in good obsessive,” says Alexis Swerdloff, appealing to the lowest common service journalism. While the editor of New York Magazine’s denominator. tools are similar to those in tradi- shopping site, The Strategist. That’s understandable, but tional reporting, service content “You have to take a lot of time. it’s misguided. Paying attention often requires a different way of It is such its own kind of craft — to SEO doesn’t mean tossing thinking. reporting and researching takes a creativity, but it does require a while, and is like a separate kind recognition that the reader is also It isn’t easy being of skill set.” a customer, and the customer is Freedom of press protects my right to read and Evergreen is a different species always right. Google is really just engage with diverse viewpoints just as freedom of evergreen of content, and any newsroom the middleman in the transaction, speech protects my ability to write and express For any publication whose planning to make it part of its and it’s trying to solve for what myself through books without restraints. The First primary focus is the news (main- strategy should defi ne the rules the writer should be striving Amendment allows us to be who we are, freely. stream or niche), the idea of ever- of the road: what’s considered for anyway: providing the best Learn more at www.1forall.today. green content is often a challenge. evergreen, and how evergreen resource that answers a specifi c It’s not conceptually hard — an pieces can be properly refreshed question. article that’s as useful today as while preserving their integrity. Virtually every CMS today it is a year from now is a simple Depending on the complexity includes tools for optimizing Download this and other First Amendment ads at https://www.mtsu. enough idea — but typically the of the subject, writers will often SEO on a post (a popular one edu/fi rst-amendment/page/1forall-gallery Page 10 • The Tennessee Press • November 2020 Off ensive language or conduct in workplace not tolerated What do the following real bring elections back to the work- this case, the NLRB ruled that the standard for unfair labor workplace incidents have in com- place and away from the U.S. Mail. the employer’s justifi cations practice trials for decades. Video mon: LEGAL In spite of this General Counsel’s were self-evident, and the rule testimony at unfair labor practice • A pro-union employee says to UPDATE memo, local Regional Directors was reasonably drafted to warn trials has been rare, but the rules minority coworkers “go back to of the NLRB continue to exer- employees that similar disparaging permit it under “compelling cir- Africa” and “I smell fried chicken cise their discretion in directing statements about it or its customers cumstances.” and watermelon.” elections to be held by mail ballots, to customers and the public would The employer objected to the • A union activist calls his man- L. MICHAEL ZINSER using the Chinese Coronavirus as not be tolerated. ALJ’s ruling because unfair labor ager “a nasty motherf***** and their excuse. On August 25, 2020, In another case on August 7, practice trials require a careful said f*** his mother and his entire speech not tolerated in most work- in a decision in Aspirus Keween- 2020, the NLRB found lawful a assessment of confl icting evidence f***ing family.” places today. aw, the NLRB granted the employ- social media policy requiring em- and testimony by the ALJ. Viewing • In front of coworkers, a union NLRB Chairman John Ring er’s Request for Review of a mail ployees to be “respectful and pro- testimony in-person best allows Vice President screamed at his stated, “This is a long overdue ballot election and the employer’s fessional when using social media the ALJ to observe a witness’s manager, “you are a bastard, red- change to the NLRB’s approach to emergency motion to stay the tools . . . so as to effectively safe- demeanor, as well as anything neck son-of-a-bitch.” profanity-laced tirades and other election. guard the reputation and interests” within the view of the witness • A union activist comment- abusive conduct in the workplace In the particular case, the of the employer. Specifi cally, the including counsel and the parties. ing to coworkers called the Vice . . . our decision in General Motors location of the election was a place social media rule prohibited em- The employer also cited an NLRB President of Production “a stupid ends this unwarranted protection, where virus transmission is low. ployees from disclosing proprietary rule that states the parties have f***ing moron.” eliminates the confl ict between Additionally, both the employer employer information and required “the right to appear at a hearing What do they have in com- the NLRA and anti-discrimination and the union agreed to a manual employees to respect the rights of in person, by counsel, or by other mon? In each of these cases, the laws, and acknowledges that the election under GC Memo 20-10. coworkers while not harassing, representative.” The company National Labor Relations Board in expectations for employee conduct Despite this, the Regional Director disrupting or interfering with an- also argued concerns involving past years ordered the employer in the workplace have changed.” directed a mail ballot election. other’s work performance and not credibility, technology issues, to reinstate the employees with Therefore, a key question will creating an intimidating, offensive sharing and reviewing evidence, backpay. Incredulously, the NLRB Manual or Mail-in Ballot be whether the NLRB Regional or hostile work environment. The diffi culties in cross-examination, claimed that because the employ- Election at the NLRB? Director abused her discretion in NLRB ruled that employees would and more. ees were engaged in union activity, directing the mail ballot. reasonably understand that the The NLRB upheld the ALJ, ac- they should be afforded leeway for Manual, in-person ballot- rule was made to safeguard the knowledging that while the virus impulsive behavior. ing has long been the NLRB’s Employer Social Media employer’s reputation and promote concerns are somewhat reduced, On July 21, 2020, the current preferred method of conducting Rules are Upheld a healthy work environment, not the ALJ had the discretion to rule National Labor Relations Board a secret ballot election because chill employee rights. that the virus still amounted to majority (all Trump appointees) mail balloting is held under On July 24, 2020, the NLRB “compelling circumstances” allow- brought civility back to the work- less-controlled conditions and, found lawful an employer’s rule ing the use of video. Signifi cantly, place. The NLRB ruled that it will thus, more prone to irregularities. that prohibited employees from Unfair Labor Practice Trial the NLRB held that the “right to no longer give special protection to Often, mail ballot elections result communicating to any customer or by Video Conference appear” cited by the employer offensive language or conduct in in lower participation. Mail ballot third-party any disparaging claim, merely means “the right to appear the workplace. This new deci- elections also generally favor “the effect of or intention of which In an August 13, 2020 decision, at the hearing at all, not the right sion eliminates the confl ict with labor unions. is to cause embarrassment, dispar- the NLRB upheld an Adminis- to be physically present.” anti-discrimination laws and stops On July 10, 2020, the NLRB agement, damage or injury to the trative Law Judge’s ruling that penalizing employers for com- General Counsel in GC Memo 20- reputation, business, or standing” an unfair labor practice trial be L. Michael Zinser is president plying with those laws and ends 10 went on record as encouraging of the company. Signifi cantly, the conducted by video conference be- of The Zinser Law Firm, P.C., in the unwarranted protection for a return to manual balloting norm, NLRB observed that employers cause of the Chinese Coronavirus Nashville. He can be reached at employees who engage in obscene, offering a set of virus concern have a legitimate expectation of Pandemic. 615.255.9700 and mzinser@ racist and sexually harassing protocols that parties may use to loyalty from their employees. In In-person testimony has been zinserlaw.com.

JOURNALISM from Page 9 presence — you really help differ- so helpful to fi gure out how to In other words, service jour- the story. The goal of the service entiate yourself from everyone else approach other topics.” nalism — when done right — journalist is to cultivate that Building a service journalism who’s writing on that same topic.” You’ll know you’re doing can create superfans. While it’s impassioned conversation and content strategy means cultivating Doing what Kender’s talking service journalism right when important not to focus solely on process it into something helpful subject matter experts (even if that about takes a great deal of your audience responds to it, your loudest readers, keeping for everyone. Not every reader ob- subject is your city or town) who patience, and the choices made sometimes loudly. Providing rec- them constructively engaged and sesses over problems, but they all are obsessive about creating the best early in the process (like defi ning ommendations and guides to re- delighted is how a brand gets want the most effi cient solutions. possible resources for readers — all which topics to focus your efforts al-world issues creates a different, built. You can do that through In the end, the value proposition through the lens of the publication. around) should be deliberate. The more intimate relationship with any number of tools, including of service journalism is very sim- “Having access to [SEO] tools ultimate guide here is your brand, readers, one that often brings out surveys, social presence, audi- ple: The more you can give people and being fl uent in those tools which is a North Star for Swerdl- passionate reactions. ence-listening tools like Hearken, back their time, the more they’ll is sort of a baseline for us,” says off and The Strategist. “I have been stunned by just and giving them an even louder reward you with theirs. Dave Kender, editor-in-chief of “The other day we ran a piece how, in such a truly authentic voice through user-generated Reviewed.com, which is owned about what a former secret ser- way, Wirecutter’s readers rely on content (e.g. user reviews). Your Pete Pachal is the executive editor by Gannett. “We have to do so vice agent keeps in her purse at us and care about us and recom- readers will guide you on where of CoinDesk and has been the chief with the purest possible journal- all times,” she says. “That is the mend us to their friends,” says to focus; if they’re passionate tech editor for several prominent istic intention, and to be really spirit of the 55-year-old magazine Ben Frumin, editor-in-chief of about what you’re writing, they’re media brands, including Mashable, focused on our readers. If you that we are working at seeps into Wirecutter. “I do think service guaranteed to be talking about it PCMag, and the Syfy Channel. This can craft it right — not just on an so much of what we do. Because journalism is a very powerful somewhere on the internet. article was originally published article-by-article basis but also New York Magazine has had the way to create new deep relation- But talking to your most by Reynolds Journalism Institute how you’re crafting your brand clearest of missions, it’s been ships with readers.” engaged readers isn’t the end of March 3, 2020. November 2020 • The Tennessee Press • Page 11

OBITUARIES Myron Leon Hudson the love of football at an early age. her volunteer The Leaf-Chroni- Turner Broadcasting and CBS. People wanted to know why I love work with the cle, and the Nash- When “mostly retired” as a Myron Leon Hudson spent a football so much; it’s because of American Cancer ville Banner in journalist, and willing to share his great deal of his adult life cultivat- him.” Society. She Nashville, Tenn. personal opinions, Mr. Moss served ing a career in sales. He sold ency- He grew up in the legendary received the St. Mr. Moss’ ca- as a member of Pleasant View’s clopedias, health insurance, and Foote Homes housing project, a 46- George National reer also included Planning and Zoning Commission advertising for Black newspapers. acre tract near downtown Memphis, Award from the stints as editor of for 10 years, including six as its “Myron was a pleasant em- where nearly 400 families once American Cancer The Lunker Hole chairman. ployee to work with. He was a called home before demolition Society in 2013. magazine, which Mr. Moss was born in Richmond, welcome addition to the team at cleared a path to new housing units. Huff ord This award is the Moss was distribut- Ind., Dec. 1, 1939, the son of Harry the Tribune,” said Rosetta Miller Carolyn Orr-Craig, Hudson’s society’s most ed nationwide C. and Pauline Bond Moss and Perry, publisher of The Tennessee fi ancée, acknowledged that much prestigious volunteer recognition to members of the Bass Caster’s brother of Harry C. Moss Jr., who Tribune in Nashville. about his family, but added that for outstanding service to the Association; editor of the Profes- died in 1983. He is survived by Hudson was selling advertising his love for her had kindled during community. She received the Mary sional Bass Fisherman, a magazine Merrily Ann Moss, his wife of 59 for The Tennessee Tribune when the three years that they were Lasker Award from the American he designed and published for the years; one son, Max E. (Terri) Moss he died Sept. 19 together. “I loved him as much as Cancer Society in 2014, with only Professional Bass Federation (PBF); Jr. of Stigler, Okla.; one daughter, following a brief he loved me,” she said. “We were fi ve Hope Awards given to out- executive director of the Tennessee Karen Sue (Mike) McIntyre, of illness. He was soulmates.” standing volunteers in Tennessee Outdoor Writers Association, a Nashville; grandchildren, Dalton 63. The Tennessee Tribune that year. statewide organization of profes- (Summer) Farrar, Kennan (Marcus) Prior to Oct. 1, 2020 In addition, she received a YWCA sional outdoor communicators; Buckner, Evan Moss, Levi Moss; working for the Tribute to Women award in 2013 and he was writer-producer of the and 5 great-grandchildren. Tribune, Hudson for outstanding public service outdoors module of the popular The Leaf-Chronicle, Clarksville sold classifi ed Bonnie L. Huff ord in journalism and through her country.com website operated by Oct. 23, 2020 and display Bonnie L. Hufford, 66, passed volunteer work with the American Hudson advertising for away Friday, Oct. 2, 2020, at the Cancer Society. Also in 2013, the The Tri-State University of Tennessee Medical East Tennessee Society of Profes- Defender under publishers Audrey Center in Knoxville, Tennessee after sional Journalists named her the Featured Advertising Idea P. McGhee, Marzie G. Thomas and, a long battle with cancer. Front Page Follies honoree for her in recent years, for the late Bernal Bonnie was born in Sidney, contributions to the profession in E. Smith. Ohio, on February 5, 1954. She East Tennessee. “Myron was a model person. He graduated from Sidney High School Submitted Courtesy of Billy Kirk truly believed in what he was do- in 1972. During her high school Oct. 5, 2020 The Kingsport Times-News ing,” said McGhee, who published years, she worked as a reporter the TSD in the 1980s and ‘90s. for the Sidney Daily News and Max E. Moss Sr. “He was a strong individual who was an organist at First Christian The City of believed in his ideas.” Church. She went on to receive her Awarding-winning journalist Kingsport runs Whatever the issues of the day, bachelor’s and master’s degrees Max E. Moss Sr., died Thursday, Hudson would chime in with an in education from Bowling Green Oct. 22, 2020 at his home in Pleas- this page every opinion, she said. “He was vocal State University in Ohio. ant View. He was 80 years old. week advertising about them – maybe because he Soon after receiving her degrees Mr. Moss’ lengthy professional different branch- worked for a Black newspaper.” she taught at Normandy High in career included 16 years at The Hudson’s opinions soon found Parma, Ohio from 1976 to 1982. Leaf-Chronicle, Clarksville, where es of the city’s their way onto the pages of the Bonnie joined the University of he was the newspaper’s sports and services, utilities, paper as “King Kool,” his alter Tennessee College of Communica- outdoors editor, city editor, exec- ego. They were witty one-liners tion’s faculty in 1985 and taught utive editor, managing editor; he responsibilities, or serious refl ections about the there for more than 30 years. She and the newsroom staffs that he led etc...to get city vicissitudes of life. was named the college’s Outstand- won numerous accolades. news out to the He’d quip about any subject and ing Faculty member for 1986-1987 Mr. Moss was just 17 years old pretty much styled himself as the and 1994-1995. She received the and a few months shy of his grad- public. This is a griot of “Kool.” But more important College’s Favorite Professor Award uation from high school when the paid advertise- than his musings, Hudson spent (sponsored by the College of Educa- editor of his hometown newspaper, time plying his skills as the crème tion) in 1987 and over the years as the Palladium-Item in Richmond, ment in the paper de la crème in sales. a journalism instructor she became Ind., agreed to a teacher’s rec- that runs every “My brother was cool, a snazzy known as “Bonnie blue pen.” ommendation that a student be Wednesday in the dresser. He loved what he did in Bonnie worked hard to get introduced to his newsroom on a sales for a long time. He wanted to students interested in journalism part-time basis. As Mr. Moss later same location. be self-suffi cient,” Bobbie Hud- even before they reached college. wrote, that “mesmerizing” experi- son-Williams, a former English She served as the director of the ence led to his decision to become a teacher living in Nashville, Tennessee High School Press Asso- newspaperman. remembered. ciation for 21 years, and received Following his graduation from He was a deep thinker, she the association’s top honor for Indiana University, where he ma- added, a good person, and was media advisers, which they named jored in journalism, and active-duty very quiet, even when he was at a in her honor the “Bonnie L. Hufford service as a lieutenant in the U.S. gathering of his large family. Media Adviser of the Year Award.” Army, Mr. Moss worked at the Another sister, Sheila Hudson, Bonnie was dedicated to commu- Palladium-Item; the Dayton Daily a counselor, concurred. She went nity service not just through her News in Dayton, Ohio; the Couri- on to say that Hudson taught “me work at the university but also in er-Tribune in Bloomington, Ind.; Page 12 • The Tennessee Press • November 2020

TPA MEMBER COVERAGE SHOWCASE III: Johnson City Press Local doctor spends decades keeping hearts beating BRANDON PAYKAMIAN Johnson City Press March 15, 2020

In the front lobby of Dr. Paul Brown’s internal medicine offi ce at State of Franklin Healthcare Associates, there sits a large glass display showcasing the evolution of pacemaker technology — a sto- ry in which Brown has played an integral role since the 1970s. “We’ve learned about this little by little,” Brown said. “It’s been a 40-year process of learning. We’ve continued to learn more and more, and as we do, our pacemakers are getting better and better.” Before the Indianapolis na- tive helped form what was then known as Johnson City Inter- Photos by Brandon Paykamian, Johnson City Press nal Medicine in 1977 through Dr. Paul Brown shows a model of a pacemaker implant. Over the years, working with Drs. Burgin Dossett the devices have become more responsive, effi cient and smaller. Brown and David Freemon, Brown was was on the surgical rotation that performed the second heart transplant closely involved in early pace- in the world, several decades ago. maker development, which led to improvements that would prolong much smaller and work in sync a battery to replace the old bulky and save thousands of lives in East with the heart’s rhythm needs, devices that had to be wheeled Tennessee and elsewhere. the very fi rst pacemakers were around and plugged into walls. Brown, an Emory and Hen- essentially car batteries hooked After the space age, medical re- ry College and Medical College into metronomes with leads to the searchers had more access to new of Virginia alumnus who once patient that emitted an electrical plastics, metals and transistors served as a U.S. Army major in the shock to supplement the heart’s that allowed newer pacemakers to 30th Field Hospital in Germany, natural electrical circuitry. Early last longer and decrease in size. developed an early interest in how pacemakers were much larger Newer alloys allowed them to be the heart works long before he and less responsive to the heart’s implanted without being rejected came to Northeast Tennessee. needs, according to Brown. by the body. After Brown graduated from the During the early stages of pace- Medical College of Virginia, he Early versions just maker development, Brown also studied under Dr. T.J. Ryne, the worked with Dr. Page Powell to chief of cardiology at Boston’s St. ‘shocked the heart’ implant pacer wires into patients. Elizabeth’s Medical Center, who By the time Brown arrived in Powell opened the chest wall, after was working at the forefront of Johnson City, he said there were which Brown planted the pace- medical research into the heart’s several early pacemakers in use. maker’s wires outside the heart Brown looks at his extensive collection chronicling the evolution of natural electrical currents. He said they were much less surface and programmed the gen- pacemaker devices over the decades. Brown said he’s planning on do- advanced, and they would simply erator. Brown recognized the need nating his extensive pacemaker collection to the Museum at Mountain Part of surgical rotation “just shock the heart.” for a different form of delivery that Home. that performed second Seeing the problems with early didn’t involve two doctors for the pacemaker technology, Brown procedure. Through work such as this, as one, my friends the cardiology heart transplant in world used his expertise to oversee clini- well as advanced echocardiogra- guys here in town help to put in “It was at the Medical College cal trials and work with engineers phy monitoring methods Brown new generators,” he said. of Virginia while I was on my from the ’70s through the ’90s to Doctors in Tri-Cities studied and developed in the ’80s, To teach others about the evo- surgical rotation that we did the help develop these early devices fi rst to implement he and his colleagues continued lution of pacemakers and the role second heart transplant in the into the small, reliable pacemakers new technique using improving the devices into what in which he and his colleagues world, so I developed an interest used by many today. introducer they are today. played, Brown said he’s planning in the heart. I ended up going “I had the opportunity to work Today, pacemakers are less in- on donating his extensive pace- up to Boston, and there I worked with (companies like) Medtron- This prompted Brown and vasive, more effi cient, smaller and maker collection to the Museum with T.J. Ryne. He was working ic and also with Cortis to start Cortis engineers to develop the more responsive to each individ- at Mountain Home, located at the on this idea of developing this developing pacemakers that we fi rst introducer, which allowed ual’s needs. Brown said it’s been James H. Quillen Veterans Affairs thing called a ‘pacemaker,’ and would be able to control from the doctors to implant a lead to attach rewarding to see the benefi ts pa- Medical Center. it wasn’t even (fully) developed outside,” he said. to the external wall pacer through tients have enjoyed after the work Through his collection, visitors at that time,” he said, adding that Brown worked closely with a vessel to the heart. Doctors in he put into improving pacemakers will get to see how pacemakers the earliest implants were “as big engineers such as Meditronic’s the Tri-Cities became the fi rst to and monitoring methods. advanced from the crude devices as hockey pucks.” Dr. Earl Bakken, who developed a implement this new technique, “I still follow a lot of pacemaker they were decades ago. to the While today’s pacemakers are wearable pacemaker powered by according to Brown. patients, and if they need a new medical marvels they are today.