Green c94 m0 y100 k0 PMS 355 r0 g174 b88 #00ae58
Guidelines
Color palette Iconography Servicemark angle Lockup angle Green Colorways PMS 355 Servicemark spacing Servicemark to the left Rule of thirds Our own font Fun with trefoils Patterns Branded grade levels Shorthand 80/20 photography Illustrations
White Black
Girl Scouts and green go together. To ensure The three core colors are green (PMS 355), black that we continue to claim the color and to solidify and white. Whenever possible, limit your work our identity, embrace green. Be sure to include to these three colors and add “pop” via photog- a least a bit of green in every piece you produce. raphy or illustration. Please note, tints are not part of the palette.
8 Girl Scout Brand Identity Center Guidelines
Color palette Iconography Servicemark angle Lockup angle Colorways 1 2 Servicemark spacing Servicemark to the left Rule of thirds Our own font Fun with trefoils Patterns Branded grade levels Shorthand 80/20 photography Illustrations
Apply two-color marks to white, green, black If applying a two-color mark, the Profiles should and very light colored backgrounds. On a green never be rendered in black. And the Profiles (PMS 355) background only, apply the white should never be rendered in white unless on Profiles. On a black background only, apply a green (PMS 355) background. the white text.
13 Girl Scout Brand Identity Center Guidelines
Color palette Iconography Servicemark angle Lockup angle Colorways 1 2 Servicemark spacing Servicemark to the left Rule of thirds Our own font Fun with trefoils Patterns Branded grade levels Shorthand 80/20 photography Illustrations
One-color marks are a last resort used only If green is not available, then the contrast when budget so demands. The first and best between servicemark and background will guide option is to reproduce the mark using green color selection. If applying the servicemark to (PMS 355). No other green and no tints may be a pattern, the scale of the Profiles must greatly applied to the servicemark. contrast the scale of the pattern, as shown above.
14 Girl Scout Brand Identity Center Guidelines
Color palette Iconography Servicemark angle Lockup angle Colorways Servicemark spacing Servicemark to the left Rule of thirds Our own font Fun with trefoils Patterns Branded grade levels Shorthand 80/20 photography Illustrations
Margin and/or clearance space around the servicemark is determined by the height of the “g” in the servicemark itself.
15 Girl Scout Brand Identity Center Guidelines
Color palette Iconography Servicemark angle Lockup angle Colorways Servicemark spacing Servicemark to the left Rule of thirds Our own font Fun with trefoils Patterns Branded grade levels Shorthand 80/20 photography Illustrations
Place the servicemark on the left third Exceptions may be made in extreme of the page. Careful placement reinforces circumstances, such as right-page advertising. the momentum of the servicemark and prevents the Profiles from becoming pressed against the right edge of the page.
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