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Case 2:13-cv-00235-JRG-RSP Document 63 Filed 05/13/14 Page 1 of 7 PageID #: 1073

IN THE DISTRICT COURT FOR THE EASTERN DISTRICT OF TEXAS MARSHALL DIVISION

LENNON IMAGE TECHNOLOGIES, LLC, § § Plaintiff, § § Civil Action No. 2:13-cv-235 v. § § LEAD CASE MACY’S HOLDINGS, INC., et al., § § Defendants. §

LENNON IMAGE TECHNOLOGIES, LLC, § § Plaintiff, § § Civil Action No. 2:13-cv-239 v. § § CONSOLIDATED LUXOTTICA USA, et al., § § Defendants. §

PLAINTIFF’S FIRST AMENDED COMPLAINT FOR PATENT INFRINGEMENT TO LUXOTTICA RETAIL , INC.; LUXOTTICA U.S. HOLDINGS CORPORATION; AND LUXOTTICA USA LLC D/B/A RAY-BAN;

Plaintiff Lennon Image Technologies, LLC (“LIT”) files this Complaint against

Luxottica Retail North America, Inc., Luxottica U.S. Holdings Corporation, and Luxottica USA

LLC d/b/a Ray-Ban (collectively “Defendants”) and alleges as follows:

PARTIES

1. Plaintiff LIT is a Texas Limited Liability Company with its principal place of

business at 1910 East Southeast Loop 323, #244, Tyler, Texas 75701.

2. Upon information and belief, Defendant Luxottica Retail North America, Inc. is

an Ohio Corporation with a principal place of business located at 4000 Luxottica Place, Mason,

PLAINTIFF’S FIRST AMENDED COMPLAINT FOR PATENT INFRINGEMENT AGAINST LUXOTTICA RETAIL NORTH AMERICA; LUXOTTICA U.S. HOLDINGS CORP.; AND LUXOTTICA USA LLC D/B/A RAY-BAN Page 1 Case 2:13-cv-00235-JRG-RSP Document 63 Filed 05/13/14 Page 2 of 7 PageID #: 1074

Ohio 45040. Luxottica U.S. Holdings Corporation is a Delaware corporation with a principal

place of business at 12 Harbor Park Drive, Port Washington, New York 11050. Luxottica USA

LLC is a New York limited liability company with a principal place of business at 12 Harbor

Park Drive, Port Washington, New York 11050. Defendants have been served with process.

BACKGROUND

3. On information and belief, Defendants are in the business of manufacture, design,

distribution and sale of sun and prescription eyewear.

4. On information and belief, Defendants engage in electronic commerce conducted

on and using at least, but not limited to, the websites http://www.ray-ban.com/usa and

http://www.ray-ban.com/usa/science/virtual-mirror.

5. On information and belief, Defendants own, operate, and/or direct the operation

of the website http://www.ray-ban.com/usa, which has software and apparatus for manipulating a

customer image corresponding to a customer (“Virtual Mirror”) at http://www.ray-

ban.com/usa/science/virtual-mirror

6. On information and belief, Defendants engage in electronic commerce conducted

on and using at least, but not limited to, the website http://www.sunglasshut.com/us.

7. On information and belief, Defendants own, operate, and/or direct the operation

of the website http://sunglasshut.com/us, which uses the Virtual Mirror software and apparatus

for manipulating a customer image corresponding to a customer.

8. On information and belief, Defendants engage in commerce at

locations.

PLAINTIFF’S FIRST AMENDED COMPLAINT FOR PATENT INFRINGEMENT AGAINST LUXOTTICA RETAIL NORTH AMERICA; LUXOTTICA U.S. HOLDINGS CORP.; AND LUXOTTICA USA LLC D/B/A RAY-BAN Page 2 Case 2:13-cv-00235-JRG-RSP Document 63 Filed 05/13/14 Page 3 of 7 PageID #: 1075

9. On information and belief, Defendants own, operate, and/or direct in-store,

interactive kiosks (“Social Sun”) at Sunglass Hut locations that utilize computer tablets with the

Virtual Mirror software and apparatus.

10. On information and belief, Defendants own, operate, and/or direct at least one in-

store Sunglass Hut vending machine with the Virtual Mirror software and apparatus in at least its

Times Square Flagship Store.

11. On information and belief, Defendants engaged in electronic commerce

conducted on and using at least, but not limited to, the website http://www.vogue-

eyewear.com/us from at least August 2008 through July 2009.

12. On information and belief, Defendants owned, operated, directed, and/or made

available their products on the website http://www.vogue-eyewear.com/us, from at least August

2008 through July 2009, which used the Virtual Mirror software and apparatus for manipulating

a customer image corresponding to a customer.

13. On information and belief, Defendants engage in electronic commerce conducted

on and using at least, but not limited to, the websites http://www.glasses.com/ and

http://www.glasses.com/virtual-try-on.html.

14. On information and belief, Defendants own, operate, and/or direct the operation

of the website http://www.glasses.com/, which has an apparatus for manipulating a customer

image corresponding to a customer (“Virtual Try On Application”), currently available for

download for the iPhone, iPad, and Android devices via http://www.glasses.com/virtual-try-

on.html.

15. On information and belief, Defendants have tested and/or use the Virtual Mirror

and the Virtual Try On Application.

PLAINTIFF’S FIRST AMENDED COMPLAINT FOR PATENT INFRINGEMENT AGAINST LUXOTTICA RETAIL NORTH AMERICA; LUXOTTICA U.S. HOLDINGS CORP.; AND LUXOTTICA USA LLC D/B/A RAY-BAN Page 3 Case 2:13-cv-00235-JRG-RSP Document 63 Filed 05/13/14 Page 4 of 7 PageID #: 1076

16. Defendants currently provide and/or have provided users with access to the above

listed websites and the ability to download, upload, and/or install software required to operate the

Virtual Mirror and Virtual Try On Application.

17. Defendants currently provide and/or have provided users with access to at least

the above listed kiosks and vending machine so that users may use and/or operate the Virtual

Mirror and/or the Virtual Try-On Application.

18. Defendants direct users to operate the Virtual Mirror and the Virtual Try On

Application, for example, by providing instructions on proper use and operation of such software

and apparatuses.

JURISDICTION AND VENUE

19. This is an action for patent infringement arising under the patent laws of the

United States of America, Title 35, United States Code.

20. This Court has original jurisdiction over the subject matter of this action pursuant

to 28 U.S.C. §§ 1331 and 1338(a).

21. Upon information and belief, Defendants are subject to this Court’s general and/or

specific personal jurisdiction because they (a) are residents of the State of Texas; (b) have

designated an agent for service of process in the State of Texas; (c) have committed acts of

infringement in the State of Texas as alleged below; and/or (d) are engaged in continuous and

systematic activities in the State of Texas.

22. Venue is proper in this district under 28 U.S.C. §§ 1391(c) and 1400(b). On

information and belief, Defendants have a regular and established place of business in this

district, and/or have transacted business in this district, and/or have committed, contributed to the

commitment of, and/or induced acts of patent infringement in this district.

PLAINTIFF’S FIRST AMENDED COMPLAINT FOR PATENT INFRINGEMENT AGAINST LUXOTTICA RETAIL NORTH AMERICA; LUXOTTICA U.S. HOLDINGS CORP.; AND LUXOTTICA USA LLC D/B/A RAY-BAN Page 4 Case 2:13-cv-00235-JRG-RSP Document 63 Filed 05/13/14 Page 5 of 7 PageID #: 1077

THE PATENT-IN-SUIT

23. On September 23, 2003, the United States Patent and Trademark Office issued

United States Patent No. 6,624,843 (“the ’843 Patent”) entitled “Customer Image Capture and

Use Thereof in a Retailing System,” a true copy of which is attached as Exhibit A.

24. LIT is the owner by assignment of the ’843 Patent and owns all right, title and

interest in the ’843 Patent, including the right to sue for and recover all past, present and future

damages for infringement of the ’843 Patent.

CLAIM 1 – INFRINGEMENT OF U.S. PATENT NO. 6,624,843

25. Defendants have been and are now directly infringing one or more claims of the

’843 Patent in violation of 35 U.S.C. § 271(a), by making, using, selling, offering for sale or

importing in the United States the above listed websites, kiosks, vending machine, and/or other

Defendant owned software or device that has an apparatus for manipulating a customer image

corresponding to a customer, such as the Virtual Mirror and the Virtual Try On Application

(“accused instrumentalities”).

26. In addition and/or in the alternative, Defendants have been and/or are now

indirectly infringing one or more claims of the ’843 Patent and are continuing to engage in such

indirect infringement in violation of 35 U.S.C. § 271(b) by inducing visitors to the above listed

websites, kiosks, vending machine, and/or other Defendant owned software or device that has an

apparatus for manipulating a customer image corresponding to a customer, such as the Virtual

Mirror and the Virtual Try On Application, to directly infringe the ’843 Patent through their use

of the infringing instrumentalities. Defendants induce such infringement by at least making the

accused instrumentalities available to end users, furnishing end users with necessary software to

operate the accused instrumentalities, and/or providing end users with instructions on operation

PLAINTIFF’S FIRST AMENDED COMPLAINT FOR PATENT INFRINGEMENT AGAINST LUXOTTICA RETAIL NORTH AMERICA; LUXOTTICA U.S. HOLDINGS CORP.; AND LUXOTTICA USA LLC D/B/A RAY-BAN Page 5 Case 2:13-cv-00235-JRG-RSP Document 63 Filed 05/13/14 Page 6 of 7 PageID #: 1078

and use of the accused instrumentalities. Defendants engage in such activities knowingly and, at

least from the time of receipt of the original complaint, have done so with the knowledge that

such activity encourages end users to directly infringe the ’843 Patent.

27. As a direct and proximate consequence of the acts and practices of the Defendants

in infringing, directly and/or indirectly, one or more claims of the ’843 Patent, LIT has suffered,

is suffering, and will continue to suffer injury and damages for which it is entitled to relief under

35 U.S.C. § 284 in an amount to be determined at trial.

28. The limitation of the damages provision of 35 U.S.C. § 287(a) is not applicable to LIT. DEMAND FOR JURY TRIAL

29. Pursuant to Rule 38 of the Federal Rules of Civil Procedure, LIT requests a trial

by jury of any issues so triable.

PRAYER FOR RELIEF

WHEREFORE, Lennon Image Technologies, LLC requests entry of judgment that:

1. Defendants have infringed the patent-in-suit;

2. Defendants account for and pay to Plaintiff all damages caused by their

infringement of the patent-in-suit;

3. Plaintiff be granted pre-judgment and post-judgment interest on the

damages caused to it by reason of one or more of Defendants’ patent infringement;

4. The Court declare this an exceptional case and that Plaintiff be granted

reasonable attorneys’ fees in accordance with 35 U.S.C. § 285;

5. Costs be awarded to Plaintiff; and

6. Plaintiff be granted such other and further relief as the Court may deem

just and proper under the circumstances.

PLAINTIFF’S FIRST AMENDED COMPLAINT FOR PATENT INFRINGEMENT AGAINST LUXOTTICA RETAIL NORTH AMERICA; LUXOTTICA U.S. HOLDINGS CORP.; AND LUXOTTICA USA LLC D/B/A RAY-BAN Page 6 Case 2:13-cv-00235-JRG-RSP Document 63 Filed 05/13/14 Page 7 of 7 PageID #: 1079

Dated: May 13, 2014 Respectfully submitted,

BUETHER JOE & CARPENTER, LLC

By: /s/ Niky Bukovcan Christopher M. Joe (Lead Counsel) State Bar No. 00787770 [email protected] Eric W. Buether State Bar No. 03316880 [email protected] Niky Bukovcan State Bar No. 24078287 [email protected] Monica Tavakoli State Bar No. 24065822 [email protected]

1700 Pacific Avenue Suite 4750 Dallas, Texas 75201 Telephone: (214) 466-1278 Facsimile: (214) 635-1831

ATTORNEYS FOR PLAINTIFF LENNON IMAGE TECHNOLOGIES

CERTIFICATE OF SERVICE

The undersigned hereby certifies that all counsel of record who are deemed to have consented to electronic service are being served with a copy of this document via the Court’s CM/ECF system per Local Rule CV-5(a) on this 13th day of May, 2014. Any other counsel of record will be served by facsimile transmission.

/s/ Niky Bukovcan Niky Bukovcan

PLAINTIFF’S FIRST AMENDED COMPLAINT FOR PATENT INFRINGEMENT AGAINST LUXOTTICA RETAIL NORTH AMERICA; LUXOTTICA U.S. HOLDINGS CORP.; AND LUXOTTICA USA LLC D/B/A RAY-BAN Page 7