MAXIMIZING THE BOTTOMLINE WITH Hard to Measure Initiatives APRIL 15 - 17 | WASHINGTON D.C. A Dynamic BOARD OF DIRECTORS Summit Salvador Mendoza Welcome message from Salvador Mendoza, Chairman, NHCC (Chair) Vice President, Diversity & Inclusion NBCUniversal Dear Friends, Milton A. Dellossier (Chair Elect) Welcome to our nation’s beautiful capital, Washington, D.C., and the 2014 National Regional Diverse Segments Manager Wells Fargo Hispanic Corporate Council (NHCC) Spring Summit, co-hosted by our friends from the American Red Cross and Hilton Worldwide. Abe Carrillo (Treasurer) Director, Inclusiveness & Diversity Since 1985, NHCC has positioned itself as the premier resource for corporate America Herman Miller, Inc. on maximizing the Hispanic/Latino market opportunity that is now an estimated $1.5 trillion strong! Each year we have two opportunities to come together to fully immerse Mercedes E. Jaime (Secretary) ourselves in corporate best practices as it relates to this vibrant market. Senior Manager, Supplier Diversity SUPERVALU The biannual NHCC Summits are an opportunity for us to come together to dive in key Guadalupe (Lupe) Alcala, CPCU fundamental areas vital to the overall competitiveness and profitability of our respective Auto Operations Division Manager companies. This is of tremendous value to each of its corporate members, and NHCC is State Farm Insurance the right organization for you to remain engaged and provide support. Yolanda Casey Project Manager, Retail Visual We have prepared a very dynamic and innovative Summit centered on the theme Merchandising “Maximizing the Bottom-line with Hard to Measure Initiatives.” Our program this week Hallmark Cards, Inc. continues the Latino Talent Management, Supplier Diversity, and Corporate Social Priscilla Guasso Responsibility discussion from previous Summits. You are invited to take full advantage Analyst, Diversity & Inclusion of each session that has been put together for you, by fellow NHCC Members. Hyatt Hotels Corporation Fanée Harrison As the host site for this week’s Summit, the historic national building, which today is Director, Cultural Diversity & Inclusion home to the American Red Cross, provides an ideal location for us to reflect and learn Boeing from our invited speakers and subject matter experts. Please make yourself at home Tomás Leal during your time with us. Director, Global Inclusion and Diversity GlaxoSmithKline (GSK) The 2014 NHCC Spring Summit would not be possible without the steadfast support María Carlota Palacios, LCSW, M.A. of our corporate members. In particular, my sincere thanks to both; Maria D’Ambrossio Managing Consultant and the American Red Cross, as well as to Jon Muñoz and the Hilton Worldwide family Williams for serving as our co-hosts. Thanks also to our other sponsors, GlaxoSmithKline, Maruiel Perkins-Chavis Prudential Financial, Inc., and Walmart. A special recognition to Alex Fernandez and the Vice President, Workforce Effectiveness & NHCC Education Committee volunteers he leads for the countless hours in planning Global Diversity this Summit. And finally, a heartfelt thanks to our staff, Octavio Hinojosa and Eduardo Marriott International, Inc. Arabu for their conviction, commitment, hard work and devotion to us. Carolina Pulido Manager of Learning Thank you on behalf of the NHCC Board of Directors and staff. Delhaize America Edgar Quiroz Salvador Mendoza National Director, Workforce Diversity NHCC Chairman of the Board Kaiser Permanente Vice President, Diversity & Inclusion Nora Venegas NBCUniversal Director, Federal Government Relations Tyson Foods, Inc. NATIONAL HISPANIC CORPOTATE COUNCIL - 2014 SPRING SUMMIT | | WWW.NHCCNQ.ORG | 3 Sponsors APRIL 15 - 17 | WASHINGTON D.C. National Hispanic Corporate Council Wishes To Thank Our Corporate Sponsors Co-Hosts Silver Sponsors Bronze Sponsor & Our Local Sponsors Growth and 1050 Connecticut Ave., NW 10th Floor Washington, DC 20036 Engagement Office: 202.772.1100 / Fax: 202.772.3101 www.nhcchq.org Welcome message from Octavio Hinojosa Mier, Executive Director, NHCC Octavio A. Hinojosa Mier Dear Colleagues; Executive Director National Hispanic Corporate Council 1050 Connecticut Ave., NW 10th Floor Welcome to the 2014 NHCC Spring Summit! With the Yoshino cherry trees at their peak Washington, DC 20036 we have gathered at a very special time of the year in our nation’s capital. Office: 202.528.7229 / Fax: 202.772.3101 Email: [email protected] As the first of two NHCC summits for this year, our Spring Summit has been made Eduardo Arabu possible thanks to the strong support of our co-hosts, the American Red Cross and Manager, Administration & Special Events Hilton Worldwide. Thank you for bringing the NHCC Spring Summit to the Mid-Atlantic National Hispanic Corporate Council 1050 Connecticut Ave., NW - 10th Fl. region. Additionally, NHCC wishes to recognize and thank GlaxoSmithKline, Walmart, Washington D.C. 20036 and Prudential Financial, Inc., for their respective sponsorship and support of the 2014 Office: 202.772.1100 NHCC Spring Summit. Cell: 773.817.5208 E-mail: [email protected] As NHCC’s Executive Director, it is both a privilege and honor to work with each of you in fulfilling NHCC’s mission. Countless of hours and planning have been invested to make this summit’s theme of “Maximizing the Bottom-line with Hard to Measure Initiatives” a reality. In particular, I wish to acknowledge and thank Alex Fernandez of HermanMiller, Eloy Garcia of State Farm Insurance, Maria D’Ambriosio of the American Red Cross, Jon Muñoz of Hilton Worldwide, Brian Hall of Shell Oil Company, the Embassy of Spain, as well as the entire team at The Raben Group for their leadership and countless hours of putting our program and events together. Since we met last fall in Orlando, Florida, NHCC has positioned itself for strong growth and deeper engagement with our corporate members. On this occasion, we are delighted to welcome back Randy Martinez and CVS Caremark as NHCC’s newest corporate member. We also wish to welcome our non-member corporate guests and are looking to NHCC on how to best maximize the Hispanic market opportunity. Finally, should you have any questions regarding NHCC, our biannual summits or on any matter, please do not hesitate to contact me directly (202) 528-7229 or via email at HYPERLINK “mailto:[email protected]” [email protected]. We are here to serve! Again, welcome and please enjoy your time with us here in Washington, DC! Respectfully yours, Octavio A. Hinojosa Mier Executive Director NATIONAL HISPANIC CORPOTATE COUNCIL - 2014 SPRING SUMMIT | | WWW.NHCCNQ.ORG | 5 Commitment to Diversity Welcome message from Gail J. McGovern, President & CEO, American Red Cross Office of the President and Chief Executive Officer National Headquarters 430 17th Street, NW Washington, DC 20006 April 16, 2014 Dear Friend: I am delighted to welcome the National Hispanic Corporate Council to American Red Cross National Headquarters for your Spring Summit. On behalf of our hundreds of thousands of dedicated volunteers and employees, we are honored to co-sponsor and host this meaningful event. The Red Cross fully embraces and promotes inclusion across our people, products and services. A robust commitment to diversity is an integral part of our business strategies, decisions and policies. The Red Cross strives to demonstrate this commitment by being open and inclusive as we leverage the strenght found in the rich diversity of our volunteers, employees, vendors, and business and community partners to deliver on our vital mission of preventing and alleviating human suffering in the face of emergencies. The reach and effectiveness of Red Cross services continues to grow because of our impactful partnership with the National Hispanic Corporate Council. Your work to provide best in class business solutions that maximize effective engagement with the Hispanic/ Latino community has been a valued resource in our ongoing outreach efforts. The theme of your summit, “Maximizing the Bottom-Line with Hard to Measure Initiatives,” truly resonates with the Red Cross —as we continuously aim to be the best steward possible of our donors’ generous contributions. I’m certain that attendees will benefit from the summit’s focus on important cultural nuances involved in topics such as talent management, supplier diversity and corporate social responsibility. Again, it is my pleasure to welcome all of you to American Red Cross National Headquarters. We are very pleased to have you here as our guest, and I hope you enjoy the summit. Gail J. McGovern NATIONAL HISPANIC CORPOTATE COUNCIL - 2014 SPRING SUMMIT | | WWW.NHCCNQ.ORG | 7 WITH MORE THAN 4,100 HOTELS IN 91 COUNTRIES AND TERRITORIES, DIVERSITY IS OUR BUSINESS. Hilton Worldwide is committed to leveraging the unique cultures and perspectives of our global communities and to cultivating an environment of inclusiveness for Guests, Team Members and Partners. Our diversity and inclusion approach is aligned with our mission to become the preeminent global hospitality company. hiltonworldwide.com Hilton Worldwide is proud to co-host the National Hispanic Corporate Council Spring Summit. HW.NHCC-04.01.14-L04.indd 1 4/2/14 2:40 PM We Celebrate Our Differences Welcome message from Christopher J. Nassetta, President & CEO, Hilton Worldwide April 16, 2014 Dear Friends, On behalf of all of us at Hilton Worldwide, it is a pleasure to welcome you to our historic nation’s capital, Washington, D.C. We’re proud to co-host this year’s National Hispanic Corporate Council