DOCSLIB.ORG

Fairtrade Labelling Organizations International

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Fairtrade Labelling Organizations International FAIRTRADE LEADING THE WAY Fairtrade Labelling Organizations International Annual Report 2008-09 Fairtrade leading the way Table of contents THE LEADER IN FAIRTRADE Global strategy in place 5 Fairtrade sets the standard 6 Rob Cameron, CEO of Fairtrade Labelling Organizations International (FLO), speaks at the 10th Annual World Export Development Forum 2008 organized by the International Trade Center. Partnerships with more producers 8 Encouraging environmental sustainability 9 Welcome to our 2008-09 annual report In such circumstances, the need for Such success is due to the dedication SUPPORT GROWS FOR FAIRTRADE in which we highlight the progress we Fairtrade is greater than ever. The of the FLO staff and management and Consumers demand Fairtrade 11 have made to strengthen the position impact on producers in the South I must thank each and every one of Global companies commit to Fairtrade 12 of producers in this most challenging can be so much more threatening. them in Bonn and out in the field. And Global partners work with Fairtrade 13 environment, and to adapt Fairtrade our Board, including the producer Grassroots spread the word about Fairtrade 14 to the global market in which we now A Year of Growth representatives, has continued to offer operate. the support and guidance that we need. In any crisis, working together is the key I am grateful to all for their commitment. to survival. We intend to lead the way FAIRTRADE REACHES MORE PEOPLE Strengthen, Broaden by working more closely with producers, And finally, at the end of 2008, after and Deepen Fairtrade traders, business partners, governments Global presence of Fairtrade 17 three years of dedicated service, Barbara and others for the benefit of producers Producer empowerment 18 These two measures are the major Fiorito, our Board chair, stood down worldwide. Stability in insecure times 19 features of Fairtrade’s new global as her term of office expired. Barbara strategy. We are taking a bold and was, and continues to be, a tireless We have much to be proud of in 2008. ambitious approach to strengthen, campaigner for Fairtrade and trade Despite the difficulties of the year, broaden and deepen our impact and justice. I warmly thank her for her FACTS AND FIGURES sales of Fairtrade products grew by an improve our effectiveness in the immense contribution to Fairtrade and impressive 22%. This growth, coupled Highlights in 2008 21 struggle against poverty. her leadership through a time of great with the coordinated Fairtrade donor Sales in volume and retail value 22 change. We all owe her a debt of consortium which became fully FLO summarized accounts 24 2008 was a year like no other and it gratitude and we look forward to operational in 2008, means that our FLO Board 26 is to be hoped that we will never see her continuing friendship. another like it in our life times. The financial position is stable and robust. Members and donors 27 financial crisis is reported to be the Thank you for reading and your During the latter part of 2008 we worst since the 1930s and maybe even continued support for Fairtrade conducted the largest ever survey of worse than that. Now, in the late spring and the principles we stand for. of 2009, we hear hopes of a recovery – consumer attitudes to Fairtrade and a recovery that is badly needed by us ethical labeling. This in-depth survey of all, especially the producers in the 1,000 consumers in each of 15 countries shows the strength of support for our Rob Cameron developing world who have been so Chief Executive Officer hard hit by the consequences of the work and the sound platform upon crisis. which we can build for the future. 2 — EDITORIAL TaBLE OF CONTENTS — 3 Global strategy in place The new global strategy for Fairtrade is designed, above all, to scale up the benefits for producers. After a year of development and consultation with stakeholders, the new strategy was approved by the Fairtrade General Assembly in December, 2008. Ambitions for the new strategy Fairtrade’s new strategy is bold and An introductory pamphlet on the new ambitious, and it will bring lasting global strategy for Fairtrade, called benefits. Its overall objectives are to Making the Difference, is available on the strengthen, broaden and deepen the FLO website: www.fairtrade.net Fairtrade system. The implementation plan will do this through: A unified approach to international markets Global positioning for Fairtrade products Producer empowerment luhm B Introducing new producers and products and encouraging diversity New partnerships Photo – Eduardo Abraços THE LEADER IN FAIRTRADE The vision of Fairtrade is of a world in which all producers can enjoy secure and sustainable livelihoods, fulfil their potential and decide on their future. Fairtrade Labelling Organizations International (FLO) works to help alleviate poverty by providing leadership, tools and services that enable producers to benefit more from their labour. Photo – Malin G. Kundi Banana packing station of one of the members of the Fairtrade producer organization El Guabo in Ecuador. FLO leaders in Bonn from left to right: Louise Luttikholt – Director of Strategy and Policy / Kimberly Easson – Director of Producer Services and Relations / Rob Cameron – CEO / Tuulia Syvänen – Chief Operating Officer / Andreas Kratz – Standards Unit Director / Not pictured: Simon Hunt – Director of Finance and Central Services. 4 — The LeaDer IN FaIRTraDE The LeaDer IN FaIRTraDE — 5 Fairtrade sets the standard One of the most important objectives for Fairtrade’s new strategy is to enable more producers to benefit. In 2008 we introduced new and revised standards to expand the range of Fairtrade products, enabling more producers to enter the system. New and revised Greater transparency standards in standards In 2008, new standards were ratified A new set of generic trade standards for olives and olive oil, and for soybean provides harmonized standards for all and other pulses such as haricot beans, traders, ensuring greater transparency chickpeas and lentils. Several revised and trust among the public. standards allowed more farmers of mangoes, bananas, pineapple and Fairtrade standards are set in accordance vanilla to enter the system for the first with the requirements of the ISEAL* Code time. of Good Practice for Setting Social and Environmental Standards. Innovative new standards for small * ISEAL is the International Social and Environmental producers’ organizations give them more Accreditation and Labelling Alliance. control over improving their livelihood icolas Gauthy – for example, enabling them to prepare N A child enjoying a school lunch at a program supported by Fairtrade premium money from the sale their own development plans. of Fairtrade bananas at the organization, Bananos Ecologicos de la Linea Noroeste (Banelino) in the Photo – Dominican Republic. Fairtrade prices The Fairtrade Premium The minimum price paid to Fairtrade Most members of Ankole Coffee The Fairtrade Premium is an additional producers is determined by the Fairtrade Producers Cooperative Union in sum of money that goes into a communal standards. This price acts as a safety net Uganda are subsistence farmers. fund for workers and farmers to improve for farmers at times when world markets They are self-sufficient in food and social, economic and environmental fall below a sustainable level. sometimes have enough surplus to conditions. The use of this additional sell into the market. Coffee prices income is decided upon democratically are notoriously volatile, making by producers in the farmers’ organization, planning ahead difficult for growers, or by workers in a joint body. Typical uses but the Fairtrade price the Ankole include improvements to infrastructure, farmers get for their coffee means schools, healthcare and the quality and that, relatively speaking, they are methods of production. prospering. John Nuwugaba, chair of the Union, Fairtrade growers picking olives in Jenin, The Palestine Fair Trade Producers It also prevents the abandonment of explains: “Fairtrade gives us a West Bank. Company (PFTPC) is the first cooperative land and spreading desertification. guaranteed price whatever happens. to be Fairtrade certified for olive oil. This means more consistent income. PFTPC, based in Jenin, West Bank, has Farmers can conduct their business Olive oil production provides many a membership of about 265 farmers, but better by planning ahead.” Palestinian farmers with as much as the aim is to bring as many as possible 50% of their annual income. of the area’s 1,700 growers into the Fairtrade system. 6 — The LeaDer IN FaIRTraDE The LeaDer IN FaIRTraDE — 7 Partnerships Encouraging with more producers environmental sustainability FLO has stringent environmental standards for all producers. The use of genetically modified organisms (GMO) is prohibited. Likewise, certain pesticides are banned from use. Many of the biggest chocolate companies FLO’s Generic Standards documents Protecting the natural environment Furthermore, FLO encourages small worldwide, such as Cadbury (UK and for small farmers and for hired Making environmental protection producers to work towards organic Ireland), Verkade (Netherlands) and labour situations detail a number of part of farm or company practices where socially and economically Toms (Denmark) made significant new environmental development management practical. In 2008 over 48% of Fairtrade commitments to Fairtrade this year. requirements. Producers must adhere certified coffee was also certified as Developing, implementing
Load more

Recommended publications
  • Retail Sector India
    Retail Sector India December 2013 Produced by: Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 1 - Table of Contents I. Retail Sector Overview 5. Semi-Processed Food Market 1. Retail Sector Highlights 6. Frozen Processed Food and Ready Meals 2. Main Sector Indicators 7. Milk and Cheese 8. Beverage and Cigarette Highlights 3. Retail Sector Snapshot 4. FMCG Market Snapshot 9. Alcoholic Beverage Data 5. Number and Size of Stores in India 10.Beer and Cigarette Data 6. Indian Retail in Global Rankings 11.Soft Drink and Bottled Water Highlights 7. Major Players by Retail Format 12.Soft Drinks and Bottled Water 8. Retail Sector Forecast III.Personal Hygiene and Care, Detergents 9. Retail Sector Forecast (cont’d) 1. Personal Hygiene Highlights 10.Indian Population and the Retail Market 2. Personal Hygiene Market 11.New Rules for FDI in Multi-Brand Retail 3. Personal Hygiene Market Forecast 12.Government Policy 4. Personal Care Highlights 13.Government Policy (cont’d) 5. Skincare 14.Employment 6. Color Cosmetics 15.Retail Sector SWOT Analysis 7. Natural Cosmetics and Fragrance II. Food & Beverages 8. Dishwashing and Laundry Care 1. Packaged Food Market IV. Apparel and Footwear 2. Ready-to-Eat Market 1. Apparel Market 3. Confectionery Highlights 2. Apparel Market (cont’d) 4. Bread 3. Athletic Apparel and Footwear 4. Other Apparel Any redistribution of this information is strictly prohibited. Copyright © 2014 EMIS, all rights reserved. - 2 - Table of Contents V. Consumer Durables 3. Carrefour Wholesale Cash&Carry India Pvt. Ltd. 1. Consumer Electronics and Home Appliances – SWOT 4.
    [Show full text]
  • Fair Trade Survey Questionnaire
    Fair Trade Survey Questionnaire Inhalant and virtual George noosing his mews dibbles winter environmentally. Jean-Lou often burglarise intrepidly when after-dinner Glen popularising post and claim her ackee. Thrillingly bibliopolical, Harrold inthrall architecture and crook brewages. Postmaterialist values are fair trade purchases on the sums are the basis for yourself as wfto guarantee systems they can be Economic Index for Certiﬕ ed vs. Mark with helping farmers escape poverty. Ten Thousand Villages, Global Exchange, SERRV, etc. Personal Values and Willingness to await for doing Trade Coffee in Cape position South Africa. Do Consumers Care About Ethics Willingness to name for Fair. As this phenomenon goes on, distance number of supermarkets increases and the proportion of over population susceptible so be reached by the message of large trade slowly reaches its maximum: awareness stalls. Research on top Trade ConsumptionA Review JStor. In your village to their organizational acronyms used to tidewater and will be used for beef, translated into it might be found an amazing success. For fair trade is a questionnaire surveys and political orientation toward immigrants and michael christian aid agencies in your answers will be the questionnaires at. Society the Trade which indicates an economic system created for farmers and. London and New York: Zed Books. Fair trade fair trade market surveys. We have more fair trade as two in surveys, questionnaires were established recently introduced and survey. In a surveillance of 564 respondents in Wuhan City consumers' willingness to pay WTP for rapid trade labeled. Do Information Price or Morals Influence Ethical Consumption. Sustainability labels is fair trade fair trade food consumption in surveys both new survey.
    [Show full text]
  • Identification and Mapping of Existing Fuel Producing Industrial Complexes in Europe
    Project title: Project no.: 212831 Development of advanced biorefinery Instrument: Coordination and Support Action schemes to be integrated into existing Project start date: 1 June 2008 industrial fuel producing complexes Project end date: 31 May 2010 Project website: www.bioref-integ.eu Deliverable 1total Identification and mapping of existing fuel producing industrial complexes in Europe Organisation name of lead contractor for this deliverable: ECN Due delivery date from Annex I: November 2008 Actual delivery date: January 2009 Version: Final Fons Maes BVBA Dissemination level PU Public X RE Restricted to a group specified by the consortium (including the Commission Services) CO Confidential, only for members of the Consortium (including the Commission Services) Page 1 of 100 Contents List of tables 3 List of figures 4 Summary 7 1. Introduction 9 1.1 Work package 1 9 1.1.1 Task 1: Identification and mapping existing (fuel producing) complexes 9 1.1.2 Task 2: Definition of reference cases 10 1.1.3 The questionnaire 10 1.1.4 The structure of the report 10 2. Results of the sector-specific existing industrial (fuel producing) complexes in partner-related countries 11 2.1 Bioethanol sector 11 2.2 Biodiesel sector 13 2.3 Pulp & paper sector 16 2.4 Conventional oil refinery sector 17 2.5 Power production sector 17 2.5.1 Biomass-based power generation in partner-related countries 19 2.6 Food industry sector 21 2.7 Agrosector 22 3. Selection and definition of reference case industrial (fuel producing) complexes 25 3.1 Bioethanol sector 25
    [Show full text]
  • An Inspiration for Change
    Annual Report 2007 An Inspiration for Change Fairtrade Labelling Organizations International An Inspiration for Change Message from Barbara Fiorito Fairtrade Labelling Organizations International (FLO) — Annual Report 2007 Chair of the Board of Directors FLO’s 2007 annual report comes at a pivotal 2007 Inspired by the groundbreaking achievements 2007 marked the tenth anniversary of FLO. The Representing networks in Africa, Asia and Latin moment in the life of the organization. This year we of our first decade, in 2007 FLO started a major incredible growth of Fairtrade over the last ten years America, they will help to shape the direction of celebrated ten years of momentous growth and strategic review involving all stakeholders to look has been achieved through the dedication and hard Fairtrade as equal partners. change, which included these landmark events: ahead at Fairtrade’s future. work of remarkable people. I would like to take this opportunity to thank all the staff at the national During 2007 the newly expanded FLO Board 1997 FLO was established, bringing together all In this report we outline how Fairtrade works, Labelling Initiatives, FLO, partner organizations, agreed changes to standards that will see improved Fairtrade Labelling Initiatives under one umbrella our achievements in 2007 and our direction for the the wider fair trade movement and licensees. Their trading conditions and better prices for coffee and and introducing worldwide standards and future. belief in Fairtrade has secured a better future for tea growers. First, there will be an increase in the certification. millions of growers and their families. Their work price paid to coffee growers.
    [Show full text]
  • 'Fairtrade' and 'Fair Trade': What Is the Difference?
    About / Fairtrade and Fairtrade 20.06.16 'Fairtrade' and 'Fair Trade': What is the difference? Fairtrade (one word, with a capital F) – and here’s a definition – is ‘a strategy for poverty alleviation and sustainable development, whose purpose is to create opportunities for producers and workers who have been economically disadvantaged or marginalised by the conventional trading system’. It works by: a) setting standards for and certifying and auditing producers (usually poor farmers) in the South, and the commodities they produce; b) licensing of marketed products in consuming countries … … both according to internationally agreed criteria formulated by Fairtrade International, The Fairtrade Foundation is the British affiliate of Fairtrade International, i.e. National Fairtrade Organisation. There are 23 such National Fairtrade Organisations around the world, all in the 'North', covering 25 countries, and there are 9 Fairtrade Marketing Organisations, of which 3 are in the South, India, Brazil and Kenya. (See ‘Fairtrade near you’ for the full lists of all these countries.) There are also three producer networks in Africa, Asia and Caribbean & Latin America which are members of Fairtrade International. It is estimated that within these three regions over 7½ million people in 74 countries now benefit from selling their products through the Fairtrade system. The FAIRTRADE Mark: All products marketed through the Fairtrade system in UK bear the FAIRTRADE Mark1, and only products carrying the Mark have come through the Fairtrade system. In UK over 4500 products now carry the FAIRTRADE Mark, which guarantees two things: a fair and stable price to the producer and a premium for social and business investment.
    [Show full text]
  • No More Sweatshop
    No More Sweatshop: Japan Is the Un-fairest Trader among Advanced Countries Kobe Gakuin University B115092 Ohnishi, Mikiko Examiner: Nakanishi, Noriko Abstract In this report, first paragraph is mentioned about what sweatshop and fair trade is. In the second paragraph, I will write how sweatshops increased in the world and why sweatshops do not decrease. Sweatshops increased after industrial revolution and immigration reform and it is one of a big social problems in the world. In the third paragraph, I will write about fair trade and my research about it. Fair trade is one of the solution to decrease sweatshops, so this paragraph shows how fair trade solve the problems caused by sweatshops. My research is about the recognition about fair trade. I did my questionnaire for Japanese and Canadian students, and I found some differences by the result. In the fourth paragraph, I wrote about what we have to do. Sweatshops are increasing in the world, but most of people do not know about them. Therefore, we have to learn about sweatshops and fair trade and think about it more seriously. If fair trade products is common among people in advanced countries, sweatshop will decrease in the world. Contents 1. Introduction ..................................................................................................................... 1 2. The issues related to sweatshops ......................................................................................... 1 2-1. Sweatshops in developing countries .............................................................................
    [Show full text]
  • Fairtrade Urbanism? the Politics of Place Beyond Place in the Bristol Fairtrade City Campaign
    Open Research Online The Open University’s repository of research publications and other research outputs Fairtrade urbanism? The politics of place beyond place in the Bristol fairtrade city campaign Journal Item How to cite: Malpass, Alice; Cloke, Paul; Barnett, Clive and Clarke, Nick (2007). Fairtrade urbanism? The politics of place beyond place in the Bristol fairtrade city campaign. International Journal of Urban and Regional Research, 31(3) pp. 633–645. For guidance on citations see FAQs. c [not recorded] Version: [not recorded] Link(s) to article on publisher’s website: http://dx.doi.org/doi:10.1111/j.1468-2427.2007.00747.x Copyright and Moral Rights for the articles on this site are retained by the individual authors and/or other copyright owners. For more information on Open Research Online’s data policy on reuse of materials please consult the policies page. oro.open.ac.uk FAIRTRADE URBANISM: THE POLITICS OF PLACE BEYOND PLACE IN THE BRISTOL FAIRTRADE CITY CAMPAIGN Alice Malpass University of Bristol Paul Cloke University of Exeter Clive Barnett Open University Nick Clarke University of Southampton 1 ABSTRACT Understandings of fairtrade, ethical trading and sustainability often assume a relationship involving disparate placeless consumers being stitched together with place-specific producers in developing world contexts. Using an ethnographic study of the policy-making and political processes of the Bristol Fairtrade City campaign, we suggest ways in which fairtrade consumption can become aligned with place. The campaign was a vehicle for enlisting the ordinary people of Bristol into awareness of and identification with fairtrade issues. Citizens of Bristol were enrolled into a re- imagination of the city involving aspects of what Massey (2007) terms the politics of place beyond place.
    [Show full text]
  • Fairtrade in Dumfries and Galloway
    Fairtrade in Dumfries and Galloway Issue 6 Spring 2021 Successful renewal of D&G Fairtrade Zone Status! The Fairtrade Foundation announced on 27th January 2021 that our application to renew our status has been approved! It confirms our status for the next two years. Scottish Fair Trade Forum 2020 In approving the continued Awards - Special Recognition status, the Foundation Awarded to the zone of DUMFRIES AND GALLOWAY Award – Colin Smyth MSP commented: On At the SFTF annual ceremony on 16th “It’s been fantastic to hear 27th January 2021 November 2020, Colin Smyth won the Next Renewal due: about everything that you 27th January 2023 coveted ‘Special Recognition Award’ for his have achieved in the past steadfast commitment to Fair Trade for over few years. Your group has a decade. demonstrated dedication Nominated by the Dumfries and Galloway to take your campaign Regional Fairtrade Steering Group, the forward and ensure nomination cited: Fairtrade becomes part of daily life in Dumfries and Galloway. Your team has no doubt been very busy and we appreciate the “Colin has shown sustained commitment hard work you have put in. to Fairtrade for over a decade; his support for meetings and events is incredible, We were particularly impressed by the reach of your events particularly given the demands on his time and are very pleased of the celebration on their 10th in his professional and personal life; his anniversary milestone of Dunscore and Castle Douglas chairmanship is inclusive and supportive; as Fairtrade Communities. You have managed to engage and his leadership is inspirational in that successfully with a great number of people across the region he connects our grassroots activity with the and have raised awareness through a range of interesting tangible outcomes it contributes to at local, events and also through newsletters and social media.
    [Show full text]
  • Bringing Quality to Life
    CAFÉDIRECT PLC ANNUAL REPORT OCTOber 2006 – September 2007 BRINGING QUALITY TO LIFE chairman’s message Welcome to our Annual Report for 2006/07 Last year I mentioned we were strengthening our foundations and I’m pleased to say the results of this have shown through very positively. Despite ever increasing competition, the business is more profitable and there has been a modest improvement in UK sales. We have continued to provide a strong social return and as a result of high quality financial and supply chain management, our cash balance is much healthier. The social return has meant further investment in our Producer Partnership Programme (PPP), benefiting our growers, their businesses, and their communities. Our increase in profits and cash has meant greater reserves to withstand any turmoil in the world markets that might affect us. CAFÉDIRECT PLC 02 ANNUAL REPORT 2006/07 There has also been solid progress on Cafédirect and the world of Fairtrade, developing sales into new markets in Asia. and further wish her the very best in all However, we have not yet embarked on her future endeavours. the expansion ideas that I previewed with Following a thorough and extensive you at the AGM last year. There are two search for her successor, I am also very reasons for this postponement. Firstly, it was pleased to announce that Anne MacCaig apparent at the last AGM that support for a has been appointed, and will be joining significant expansion was divided amongst us as our new CEO from 11 March 2008. shareholders, both very positive and very Anne has over 20 years of experience in negative.
    [Show full text]
  • Fairtrade Towns Goals and Guidelines Contents
    Town Fairtrade Towns Goals and Guidelines Contents Introduction Four Goals for a Fairtrade Town, City or Zone – A Summary 2 Four Goals for a Fairtrade Town, City or Zone – In detail 3 Goal 1: A Fairtrade group is established to achieve Fairtrade Town status 4 Goal 2: Fairtrade Fortnight is promoted as a key focus for local awareness-raising around Fairtrade 6 Goal 3: Schools are supported to raise awareness and promote Fairtrade 8 Goal 4: Promote increased availability and sales of Fairtrade products locally 10 Additional Information 12 Fund Raising Monitoring Renewal of Fairtrade Status Educational Resources available Use of The Fairtrade Towns Identity 12 Map of Fairtrade Towns 13 Cover: Fairtrade Farmers’ representatives Alex Flores from El Salvador and Alfredo Ortega from Belize with Councillor Michael O'Sullivan from Dublin City Council during Fairtrade Fortnight 2014. 1. Introduction In September 2013, Clonakilty celebrated the 10th goal internationally. However with the Local Government anniversary of becoming Ireland’s first Fairtrade town. reform, which comes into effect from May 2014, towns The Fairtrade towns’ initiative has been very successful, may face considerable challenges to getting a resolution with more than 50 Fairtrade towns in Ireland alone. passed. Therefore, we have broadened the scope of bodies that can pass a resolution in support of Fairtrade Mindful that the context in which the promotion and sale to include Municipal Councils and Chambers of of Fairtrade products has changed considerably over Commerce. the intervening 10 years, Fairtrade Ireland instigated a review of the Fairtrade Towns Goals in September 2013. Fairtrade Fortnight is widely seen as the key annual Regional consultation meetings were held in Sligo, activity for raising public awareness around Fairtrade.
    [Show full text]
  • “We're All Fairtrade Consumers Now!” An
    For citation purposes: Wheeler, K. (2010) ‘‘We’re all Fairtrade consumers now!’ An exploration of the meanings, moralities and politics of Fairtrade consumption’, Unpublished PhD Thesis, University of Essex. “WE’RE ALL FAIRTRADE CONSUMERS NOW!” AN EXPLORATION OF THE MEANINGS, MORALITIES AND POLITICS OF FAIRTRADE CONSUMPTION KATHRYN MARIE WHEELER A THESIS SUBMITTED FOR THE DEGREE OF PHD DEPARTMENT OF SOCIOLOGY UNIVERSITY OF ESSEX DATE OF SUBMISSION: JANUARY 2010 1 For citation purposes: Wheeler, K. (2010) ‘‘We’re all Fairtrade consumers now!’ An exploration of the meanings, moralities and politics of Fairtrade consumption’, Unpublished PhD Thesis, University of Essex CONTENTS Abstract 3 Acknowledgements 4 List of abbreviations 6 1 Introduction: We’re all Fairtrade consumers now! 7 2 When consumption and citizenship collide: the 24 construction of the Fairtrade consumer 3 Fairtrade as a continuing morality: Consumer Movements 57 in the 18th-20th Centuries 4 “Change Today, Choose Fairtrade”: Fairville and 80 the Fairtrade Fortnight Campaign 5 “Every day I have a cup of Fairtrade coffee, I’m a 116 winner”: The practice of being a Fairtrade supporter 6 “‘Mrs Jo Soap’ really doesn’t know anything about 147 Fairtrade”: The normalisation and exclusivity of Fairtrade consumption 7 “If the government can’t make a difference then what 181 difference can we make?”: Fairtrade and consumer power 8 Conclusion: The meanings, moralities and politics of 222 Fairtrade consumption Appendices 238 Appendix 1: Interviewees in Fairville 239 Appendix 2: National Omnibus Questions, 261 Module 236 Bibliography 263 2 For citation purposes: Wheeler, K. (2010) ‘‘We’re all Fairtrade consumers now!’ An exploration of the meanings, moralities and politics of Fairtrade consumption’, Unpublished PhD Thesis, University of Essex Abstract: The Fairtrade movement in the UK has witnessed impressive growth over the last ten years.
    [Show full text]
  • Fairtrade Town Initiative As a Marketing Tool
    2012 POLISH JOURNAL OF MANAGEMENT STUDIES vol. 5 Jasiński M. FAIRTRADE TOWN INITIATIVE AS A MARKETING TOOL Marcin Jasiński* Abstract: Fairtrade Town (FTT) campaign was initially launched in 2000 in English town of Garstand in order to promote Fairtrade products. After ten years of performing and more than 1000 places awarded with the title, FTT could now be perceived as beneficial not only to the disadvantaged producers from the underdeveloped countries, but also to the places themselves. The aim of this article is to present the FTT initiative as a marketing tool, which could affect the image of the places and give them additional value and distinctiveness in the eyes of different target markets, such as citizens, tourists or new residents. The article presents examples of how the FTT title can create additional value to the places and become a part of the city’s marketing message. Keywords: Fair Trade, Fairtrade Town, city marketing, destination image JEL Codes: R11, R50 Fair Trade and Fairtrade Fair Trade (or Fair trade) is a consumer-driven movement aimed to support the sustainable development of small-scale producers and agricultural workers in the poorest countries in the world. Fair Trade model operates in contrast to the “conventional international supplier-buyer transactional relationship that aims to maximize return to the institutional buyer through the establishment of a power imbalance in favour or the purchaser” (Nicholls & Opal, 2005, p. 6). Its aim is to create broader access to the different markets (especially to rich,
    [Show full text]