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[email protected] [email protected] [email protected] [email protected] www.nwave.com Page Attraction Management.indd 1 23/02/18 15:16 Editor’s letter a New hotel geNre Attractions operators are discovering the profits that can be made from selling accommodation of all types – from hotels and resorts, to shared ownership. Early adopters have led the way and now the wider market is poised for growth recent visit to the wonderful Europa Park in Germany Personally, I can’t wait for someone to create a Harry Potter gave me serious pause for thought, as the scale of hotel – can you imagine how amazing it would be to actually stay Roland Mack’s hotel aspirations became clear. at Hogwarts? Occupancy would be 100 per cent year-round. A We did a hard hat tour of the park’s new hotel With such strong catalogues of IPs to use as the basis which is under construction, and it’s ambitious – the size for themed hotels, attractions owners and operators are of the project is such it seems Europa Park is pivoting to ideally placed to either go it alone and own, build and operate become a hotel operator with a theme park attached, rather themselves, or to do so in collaborate with hotel investors and than a theme park operator with hotels on the side.