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Attractions Management Issue 2 2018 www.attractionsmanagement.com @attractionsmag VOL23 Q2 2018 www.simworx.co.uk www.simworx.co.uk [email protected] CLICK TO PLAY VIDEO www.attractionsmanagement.com @attractionsmag VOL23 2 2018 ART IN A DAMIEN DIGITAL AGE HIRST Tokyo collective of Artist takes over 'ultra-technologists' country estate opens museum Multi-Oscar-winning director on the power of VR Alejandro González Iñárritu Sanrio Hello Kitty Town, Malaysia Happy Magic Watercube, China Centara Grand Mirage Beach Resort, Thailand Qingdao International Tourist City, China Wanda Nanchang, China www.forrec.com [email protected] [email protected] [email protected] [email protected] www.nwave.com Page Attraction Management.indd 1 23/02/18 15:16 Editor’s letter a New hotel geNre Attractions operators are discovering the profits that can be made from selling accommodation of all types – from hotels and resorts, to shared ownership. Early adopters have led the way and now the wider market is poised for growth recent visit to the wonderful Europa Park in Germany Personally, I can’t wait for someone to create a Harry Potter gave me serious pause for thought, as the scale of hotel – can you imagine how amazing it would be to actually stay Roland Mack’s hotel aspirations became clear. at Hogwarts? Occupancy would be 100 per cent year-round. A We did a hard hat tour of the park’s new hotel With such strong catalogues of IPs to use as the basis which is under construction, and it’s ambitious – the size for themed hotels, attractions owners and operators are of the project is such it seems Europa Park is pivoting to ideally placed to either go it alone and own, build and operate become a hotel operator with a theme park attached, rather themselves, or to do so in collaborate with hotel investors and than a theme park operator with hotels on the side. hotel operating companies. The opportunity is there within the This will be the park’s sixth hotel. Called Krønasår, it will open industry to roll out a wide range of accommodation offers. in 2019 and have 276 rooms These could be in any kind and 28 family suites, as well of attraction which is regional, as conference and banqueting national or international in facilities and restaurants. The I can’t wait for someone to scale and has a suitable entire place will be themed as create a Harry Potter hotel – catchment area and available a natural history museum. can you imagine how amazing it land with the right consents. The Mack family, who own The hospitality sector is and run Europa Park, have would be to stay at Hogwarts? experiencing strong growth, and more land and early work is hotel operators and investors underway on a seventh hotel. are looking for partnerships Hotels and attractions are to bring new developments becoming closer bedfellows and the trend is all positive. With their to market: the visitor attractions sector is a great fit, given it experiential skills and theming expertise, attractions designers brings with it an existing clientele, marketing firepower, land and are capable of creating the most amazing places to stay – as far good travel links. Attractions operators also make great joint removed from the dull, cookie-cutter monotony of your average venture partners because they understand the service economy hotel as it’s possible to get. Accommodation also adds significantly and have strong, consumer-facing brands. to the guest experience, as demonstrated by the occupancy rates Themed hotels already exist, but we think the experience and being achieved by operators who have taken the leap. immersion can be taken to a new level with the next generation The new AECOM/TEA Theme Index highlights this trend by of properties to be built, to create a new genre of hotel. logging important new hotel developments at Parc Asterix in Without serious accommodation portfolios, larger scale Paris, Ocean Park Hong Kong and the Xcaret Park in Mexico, as attractions will never fulfil their true potential, so building out well as the much anticipated Star Wars themed hotel at Walt this side of the business is the next stage in our evolution. Disney World Resort and Marvel hotel at Disneyland Paris. Liz Terry, editor. Twitter: @elizterry Tel: +44 (0)1462 431385 attractionsmanagement.com @attractionsmag [email protected] ©Cybertrek 2018 AM 2 2018 attractionsmanagement.com 7 IN THIS ISSUE ATTRACTIONS MANAGEMENT Q p12 Pioneering British artist Damien Hirst Q p74 Getting engaged: using science capital to empower science communicators and visitors Q p58 Iceland is investing in its tourism industry with a focus on quality above quantity Q p34 Sultan Al Dhaheri on Abu Dhabi 07 Editor’s Letter 34 Interview 50 Rides Sultan Al Dhaheri Need for Speed 12 People With the launch of Warner Bros World and Five multi-million-dollar rollercoasters, Meet the people in the news, with the Louvre in Abu Dhabi, the Department including Wicker Man and Time Traveller British artist Damien Hirst and movie of Culture and Tourism’s Sultan Al Dhaheri director Alejandro González Iñárritu explains how investing in attractions is 58 Tourism helping the emirate meet its tourism goals Red Hot, Ice Cold 20 Science Centres news Kath Hudson finds out how Iceland’s 21 Visitor Attractions news 42 Animal sanctuaries tourism and attractions industries 22 Theme Parks news Paws for Thought are growing up side by side 24 Waterparks news The UK’s Big Cat Sanctuary is the subject 27 Museums & Galleries news of a recent BBC documentary. Managing 66 Museums 28 Heritage news director Giles Clark explains how the Doing the Honours 31 Zoos & Aquariums news facility works – and introduces Maya A look at the projects that featured on 32 Technology news the jaguar and Willow the cheetah the Museum + Heritage Awards shortlist 8 attractionsmanagement.com AM 2 2018 ©CYBERTREK 2018 ATTRACTIONS MANAGEMENT ISSUE 2 2018 Q p42 Paws for thought with Giles Clark and Maya the jaguar from the Big Cat Sanctuary Q p66 Tim Peake’s space descent in VR Q p50 Five hot new rollercoasters Q p80 Meet Japanese collective teamLab as they open a ‘world-first’ digital art museum 74 Science centres 86 Sponsored briefi ng Getting Engaged Professionalising Your PART TWO Researchers Dr Amy Seakins and Attractions Security Team Dr Heather King explain how science In part two of a three-part series, capital empowers science centres NW Security Group’s Nigel Peers looks at to engage wider audiences in STEM, training and managing an effective team plus European initiatives in action 92 Show preview On the cover: Alejandro Iñárritu 80 Digital art Asian Attractions Expo Light Fantastic The Asian edition of IAAPA’s trade show Subscribe: Tokyo-based digital art collective teamLab is returns to Hong Kong. Here’s what to expect To subscribe, call: +44 (0)1462 471915 or visit www.leisuresubs.com on a mission to change the way we interact Web gallery: with and experience art. Magali Robathan 96 Attractions-kit.net For suppliers of products and reports on the group’s installation work Product Innovation services in the worldwide attractions and their upcoming museum launch Suppliers on their latest product launches industry, turn to page 100 ©CYBERTREK 2018 AM 2 2018 attractionsmanagement.com 9 the team READER SERVICES Subscriptions Denise Adams +44 (0)1462 471930 Circulation manager Choose how you read Michael Emmerson +44 (0)1462 471932 Attractions Management... EDITORIAL TEAM Managing editor Alice Davis +44 (0)1462 471918 Editor PRINT DIGITAL PDF Liz Terry Attractions Management Read Attractions The magazine is also +44 (0)1462 431385 is available in glossy Management free on available as a PDF NEWS EDITOR print on subscription. 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