bindex.qxp 7/16/07 9:41 AM Page 271

Index

ABC, 251–252 American Salesman, 124 abrazo, 21 American Sign Language, 18 advertising American Society of Travel Agents exporting and, 232–235, 239 (ASTA), 138, 150–152 on Internet, 118–119, 134 applauding, 25–26 language translation for, 162 Arab countries. See Middle East; individ- Africa, 8, 17. See also individual names of ual names of countries countries Argentina, 49–51, 81 agents, export, 225, 241 alcohol, 62 air travel, 67, 176 language, 88, 94 emergency exits, 148 Arizona, language in, 88 hosting international visitors and, Arizona Republic, 88, 91 49–51 Asia jet lag, 140–143, 236 business customs, 52 alcohol, 142 cell phone usage, 120 England, 212, 214 color symbolism, 65, 66 France, gesture, 185 English usage in, 92–93 Italy, 189 food, 92 religious restrictions, 57 gestures, 19, 20, 22 Russia, 202COPYRIGHTEDprotocol, MATERIAL 36–37 social drinking, 60–63 See also individual names of countries women business travelers and, 100 asynchronous online learning, 127 allergies, 140 auctions, Internet, 125–127 American English Australia British English vs., 73–79 gestures, 10, 15, 23 pronunciation and vocabulary in, language, 93 79–84 Austria, 36

271 bindex.qxp 7/16/07 9:41 AM Page 272

272 INDEX

Axtell, Roger, 9–10, 13, 47, 79–80, “bloody,” 77–78 205–206 blue, symbolism of, 66 career anecdotes of, 250–255 boat tours, 58 Do’s & Taboos Around the World—A body language, 7 Guide to International Behavior, 46 Body Language (Fast), 12 Do’s & Taboos Around the World for in Brazil, 196–197 Women in Business, 98 in England, 213–214 Do’s & Taboos of Hosting International in France, 184–186 Visitors, 53–54 Gestures: Do’s & Taboos of Body Lan- Do’s & Taboos of International Trade, guage Around the World (Axtell), 244 9–10, 13, 205 Do’s & Taboos of Public Speaking, in India, 205–206 247–249 in Italy, 188–191 Gestures: Do’s & Taboos of Body Lan- in Mexico, 164 guage Around the World, 9–10, 13, in Russia, 200 205 See also gestures; personal space Parker Pen career of, 44–47, 243–244 Bodytalk (Morris), 10–11 public speaking by, 244, 247–249 “Bollywood,” 204 radio career of, 245–247 “to bomb,” 76 book publicity tours, 253–254 “backyards,” 79 Borden, George A., 199 Baldrige, Letitia, 34, 61, 262 Bosrock, Mary Murray, 159, 172 Ball, Donald, 113 Bousquet, Gilles, 184 “bangers,” 76 bowing, 20–21, 167 Bangladesh, 57 Brazil, 50–51, 193–197 banks, multilateral development, 221 color symbolism, 66 basements, 67–68 gestures, 8, 13, 17, 24, 25, 29 “Basic Guide to Exporting” (U.S. language, 95 Department of Commerce), 220, 223 breakfast, 56 bathing, 91–92 British Isles, defined, 208 bathrooms, 148–150 Britt, Phil, 127 euphemisms for, 86–87 Brown, Robert E., 22 international guests and, 69 Bryson, Bill, 179–180 in Italy, 192 Buddhism, 57 “WC,” 78 “buggered,” 75 Battle of Agincourt, 15–16 buildings, terms for floors, 78, 165, 212 beckoning, 23, 29 Bullfighter’s Guide: Why Business People Beijing, China, 176–177 Speak Like Idiots, A (Fugere, Hard- Bellows, Keith, 159 away, Warshawsky), 85 bidets, 149 Bush, George H. W., 16 black, symbolism of, 66 Bush, George W., 7–8, 27 BlackBerry, 123–124 business cards, 37–38 bladder infections, 105 in Italy, 191 “blimey,” 77–78 for women, 102 bindex.qxp 7/16/07 9:41 AM Page 273

INDEX 273

business customs cheek kissing, 21 in Brazil, 196 Brazil, 196 in China, 177–178 France, 184–185 “codetermination” in Germany, 182 Italy, 189 corporate titles, 36–37 Russia, 200, 202 “deal” vs. “relationship” focused, 52, “cheek screw,” 190 131–132, 175, 218–219 Chile, 26 decision making and, 103, 170 China, 172–178 in England, 211–213 color symbolism, 65 fair business/information practices, on dining in, 56 Internet, 118–119, 134 gestures, 23, 25–26 in India, 207 holidays, 36 in Italy, 191 language, 92, 94, 173, 177 in Japan, 170 protocol, 39, 42–43 in Mexico, 164–166 women in business, 98 in Russia, 199 “chin flick,” 189–190 terminology, 84–87 cholesterol, 106 See also exporting; protocol chopsticks, 40 business-to-business (B2B) market- Chung, Connie, 46, 250–251 places, 114 Churchill, Winston, 15, 208 BuyUSA, 221 CIA World Fact Book (CIA), 198–199, 205 circadian rhythm, 141 Caesar, Julius, 209 Cirque du Soleil, 157–158 calendars, 35, 139 classification systems Caligula, emperor of Rome, 27 for exporting, 230–231 Canada, 104–106, 154–159, 218 for gestures, 11–12 Cantonese Chinese, 177 Clinton, Bill, 90–91 Canuck Book,The (Walker, Bellows), cocktail hour, 61 159 coded gestures, 12 Carnival, 36 cognates, 95 cars Colombia, 23 in England, driving, 212 colors, symbolism of, 38, 64–67, 165, in England, terms for, 73–74 196 in Germany, 182 Commercial News USA, 221 shows/races, 59 computers Carson, Johnny, 26 security, 128–130 catalogs travel cases for, 107 exporting events and, 223 Conaway, Wayne A., 199 mail order, 132–133 concierges, 148 CBS, 46, 155, 158, 194, 250–251 Condon, John C., 172 cell phones, 120, 123, 139 Confucius, 176 Centers for Disease Control, 147 consecutive interpretation, 89 “chameleon management,” 242 consumer complaints, 135 “cheap,” 76 Consumer Sentinel (FTC), 130 bindex.qxp 7/16/07 9:41 AM Page 274

274 INDEX

contact lenses, 105 Do’s & Taboos of International Trade, 244 continental style of eating, 40. See also Do’s & Taboos of Public Speaking, meals 247–249 contraception, 105 Gestures: Do’s & Taboos of Body Lan- Convention Industry Council (CIC), 3 guage Around the World, 9–10, 13, 205 “conversational tango,” 18 double negatives, 91 corporate titles, 36–37 Doyle, Jim, 54–55 courts, 59 Do You Speak American? (PBS), 80 Cran, William, 72, 80 dress. See colors, symbolism of credit cards, travel insurance and, Dulles, John Foster, 140–141 145–146 Durland, Stu, 116 Cross-Cultural Business Behavior (Geste- “Dutch auctions,” 125 land), 19 customer service, exporting and, 235 “earlobe grasp,” 206 cystitis, 105 “ear waggle,” 26 East Asia, 39. See also individual names of dating, business travel and, 99, 101 countries David Letterman Show (CBS), 46, e-commerce, 114, 230. See also export- 250–251 ing; Internet Davies, John, 245 Economist, 187 “deal” focused cultures, 52, 131–132, Economist Business Traveller’s Guides: 218–219 Japan,The (book series), 172 DeMente, Boye, 172 economy Denmark, 81 Brazil, 193–194 dental care, 106 China, 172–173, 175–176 dialects, 79–84 exporting jobs and, 217 diarrhea, 148 Germany, 178–179 “dickey,” 73–74 India, 176, 203–204, 205 dietary restrictions, 57 Russia, 200–201 digestif, 62 U.S. trade deficit, 223 direct distribution, 225–227 EContent, 127 distance learning, 127–128 Egypt, 65, 140–141 distribution, for exporting, 224–225 e-learning, 127–128 distributors, 225, 241 “Electronic Commerce: Selling Interna- diurnal rhythm, 141 tionally—A Guide for Businesses” “a dog’s breakfast,” 78, 79 (FTC), 134–136 “Don,” 37 Elliott, Michael, 205 “Do’s & Taboos” book series (Axtell), 47 e-mail, 120, 124 Do’s & Taboos Around the World — A embassies, 39 Guide to International Behavior, 46 emergency exits, in-flight, 148 Do’s & Taboos Around the World for Emotional Intelligence (Goleman), 9 Women in Business, 98 England, 102, 208–214 Do’s & Taboos of Hosting International British English vs. American English, Visitors, 53–54 73–79 bindex.qxp 7/16/07 9:41 AM Page 275

INDEX 275

color symbolism, 65, 66 after-sales service, 235 gestures, 15–16, 19, 20 business culture and, 218–219 history of English, 72–73 by China, 176 medical care in, 106 classifying products/services for, See also English language 230–231 “English is Tough Stuff” (poem), 82–84 common mistakes of, 238 English language, 71–72, 94–96, 179 distribution, direct, 225–227 American, pronunciation and vocabu- distribution, indirect, 224–225 lary, 79–84 finding customers, 221–224 American vs. British, 73–79 to Germany, 180 business cards in, 37 international business success and, business terminology, 84–87 239–242 in Canada, 159 from Italy, 187 common misunderstandings in, 90–94 patents, trademarks, product liability, “English Is Tough Stuff,” 82–84 228 in France, 184 planning overseas visits for, 236–237 in Germany, 183 pricing and, 229–230 history of, 72–73 reasons for, 215–216 interpreters for, 88–90, 171, 240 trade barriers to, 231 in Italy, 188 U.S. Department of Commerce Export See also language Assistance Center, 219–224 escrow services, for Internet auctions, value of, 216–218 126–127 “eyebrow flash,” 11 ethanol, 194 “eyelid pull,” 190 ethnocentrism, 240 eyes etiquette comprehension and, 68, 95 “e-etiquette,” 124 eye contact, 22–23, 28, 168 for meals, 40 in Mexico, 165 fair business/information practices, on origin of word, 183 Internet, 118–119, 134 See also protocol fairs, 58 Europe fall foliage, 58 bathrooms, 149 Far East, 66. See also individual names of gestures, 23, 26 countries ISO standards, 231 Far Eastern Economic Review, 92 protocol, 36 Fast, Julius, 12 summer vacation in, 36 Father Christmas, 79 See also individual names of countries faxes, 139 evacuation insurance coverage, 144–145 FBI, 129 Evans, Leslie, 193 51 (Parker Pen), 45–46 exercise, while traveling, 147 “first floor,” 78 exporting “fist slap,” 26 advertising and sales promotion for, flatware, 40 232–235, 239 “flexes,” 78 bindex.qxp 7/16/07 9:41 AM Page 276

276 INDEX

food. See meals Gestures: Do’s & Taboos of Body Lan- “forearm jerk,” 26–27, 190 guage Around the World (Axtell), Foster, Arthur W., 254–255 9–10, 13, 205 France, 57, 183–187 for greetings, 20–22, 28–29 bathrooms, 149 handshake, 20–22, 28, 184, 188, 195, color symbolism, 65 200, 202 gestures, 13, 19, 20, 23, 24, 26, 29 “hang loose,” 16–18 language, 73, 95, 183–184 “hook ‘em horns,” 7–8, 16–18, 30, medical care in, 106 190 protocol, 36 “I love you,” 16–18 washcloths, 64 in India, 205–206 Fredericks, Allen, 43 “I see a pretty girl,” 24–25 French language, 73, 95, 183–184 in Italy, 188–191 Friedman, Thomas L., 2, 182, 198 kissing, 21, 23–24, 31, 184–186, 189, fuel 190, 200, 202 ethanol, 194 in Mexico, 164 oil, 155, 161, 176 “O.K.” sign, 12–13, 29, 185, 197, 200 Fugere, Brian, 85 “one-finger salute,” 13, 27, 190 personal space and, 18–20, 30 Gandhi, Mahatma, 205 “thumbing of the nose,” 26 “gardens,” 79 “thumbs-up,” 10, 14–15, 30, 201 Garrells, Ann, 250 touching and, 18–20, 31 Garvin School of International Man- “V” for victory, 15–16, 29 agement (“Thunderbird”), 98, waving, 28–29, 190 109–111, 261 gift giving, 38–39, 46, 63, 67, 240 Germany, 178–183 Brazil, 196 bathrooms, 149 England, 213 gestures, 14–15, 20, 29 Germany, 182 language, 73, 86, 179–180 Italy, 191–192 medical care in, 106 Japan, 168–169 protocol, 36, 42–43 Russia, 200 Gesteland, Richard R., 19, 20, Gillette Company, 47 174–175 globalization, 2, 182, 198 gestures, 7–12 Global Mobile Personal Communica- applauding, 25–26 tion Services (GMPCS), 115–116 beckoning, 23, 29 go-global.com (Web site), 139 classification of, 11–12 gold, symbolism of, 66 “ear waggle,” 26 Gold Key matching service, 221, 236 in England, 213–214 Goleman, Daniel, 9 eye contact, 22–23, 28, 168 Good Morning America (ABC), 251–252 “fist slap,” 26 Gore, Al, 123 “forearm jerk,” 26–27, 190 Gramm-Leach-Bliley Safeguards Rule, in France, 184–186 130 in Germany, 181–182 Great Britain, 78, 208. See also England bindex.qxp 7/16/07 9:41 AM Page 277

INDEX 277

Great Canadian Trivia Book,The (Kear- holidays, 35–36, 139 ney, Ray), 154, 156 Brazil, 196 Greece, 25 Canada, 158 green, symbolism of, 65 China, 178 Greenberg, Peter, 141 England, 213 greetings, 20–22, 28–29 Holland, 65 Brazil, 196 holographic imaging, 121 Germany, 181 “homely,” 76 India, 206 Hong Kong, 92 Japan, 167, 169 color symbolism, 66 Mexico, 163 language, 94 Russia, 202 protocol, 41–42 grocery stores, 58–59 See also China “ground floor,” 78 Hongming, Zhang, 177 Guesstures (Milton Bradley Co.), “hook ‘em horns,” 7–8, 16–18, 30, 190 12–13 Horwitz, David, 250 hosting, 3–4, 49–52, 67–69 Haiti, 23 “deal” vs. “relationship” focused, 52, Hall, Arsenio, 13 131–132, 175, 218–219 Hall, Edward T., 7, 9, 18–19, 172, 180 dining, 55–57 Hall, Mildred Reed, 172, 180 entertaining, 58–60 “hand purse,” 190 hotels, 63–64 handshake, 20–22, 28, 188 image of U.S. and, 52–55 Brazil, 195 overseas, by women, 100 France, 184 significance of colors and, 64–67 Russia, 200, 202 social drinking, 60–63 “hang loose,” 16–18 toasting, 41–44 Han population (China), 177 hotels Hardaway, Chelsea, 85 concierges, 148 Harris, Philip R., 186, 187 hosting international visitors and, Hawaii, 17–18 63–64 hearing-impaired population Hough, John, 92 American Sign Language, 18 hugging, 21–22, 200. See also cheek gestures, 25–26 kissing Hein, Piet, 43 Hui-Shen, 156 “Her Own Way—Advice for the Woman humility, 108 Traveller” (Canadian Department of Hussein, Saddam, 8–9 Foreign Affairs), 104–106 hygiene, 38, 64, 91–92, 148. See also Heusinkveld, Paula, 161 bathrooms Hidden Differences: Doing Business with hyperinflation, 193–194 the Japanese (Hall, Hall), 172 “high context” communication, 169 ice, 56 “high five,” 10 “I love you,” 16–18 Hindi language, 94, 205 “imaginary flute” gesture, 185 bindex.qxp 7/16/07 9:41 AM Page 278

278 INDEX

immigration international marketing managers to Canada, 156–157 and, 130–133 to England, 212 online learning on, 127–128 to United States, from India, 204, 207 for routine communication, 122–124 to United States, from Mexico, 167 security and, 128–130 immunizations, 147 selling guidelines for, 133–136 India, 57, 172, 203–207 for travel reservations, plans, 138 color symbolism, 65 Internet Corporation for Assigned English usage in, 92 Names and Numbers (ICANN), 113 gestures, 21 Internet Engineering Task Force (IETF), Hindi language, 94, 205 113–114 indirect distribution, 224–225 interpreters, 88–90, 171, 240 Indonesia, 23 intimate zone, 18 Information Age, 115–116 Intranets, 123 B2B marketplaces, 116–117 Iran, 81–82 consumer-friendly e-commerce, Ireland, 65 117–120 “I see a pretty girl,” 24–25 In Search of Excellence (Peters), 218 ISO (International Standards Organiza- instant messaging, 116 tion), 231 instinctive gestures, 11–12 Italy, 57, 187–192 insurance gestures, 8, 17, 25 for exporting, 220 language, 188 health, 140 medical, 145 Japan, 167–172 travel insurance, 143–146 bathrooms, 149–150 International Association of Protocol color symbolism, 65, 66 Consultants (IAPC), 33–34 External Trade Organization (JETRO), international business, 4–5 222 Internet and communication for, gestures, 13, 14, 20–21, 22, 29 122–124 language, 93–94, 94 managers, future of, 130–133 protocol, 38, 40 managers, Internet tools for, 120–121 women in business, 98 International Business, the Challenge of Japanese Etiquette & Ethics in Business Global Competition (Ball, McCul- (DeMente), 172 loch), 113 jet lag, 140–143, 236 International-Business-Center.com, John Wiley & Sons, 47, 244, 251 114, 261 joint ventures, 227–228 international buyers program, 222–223 journals, 139 Internet, 2, 4–5, 113–115, 120 auctions on, 125–127 Kalili, Hanmana, 17 impact on travel planning, 121–124 Kearney, Mark, 154, 156 Information Age and, 115–120 Kerr, Ian, 46, 56, 81 international management tools and, Kirkpatrick, Jeane, 103 120–121 Kirkpatrick, Ken, 64 bindex.qxp 7/16/07 9:41 AM Page 279

INDEX 279

Kiss, Bow, or Shake Hands (Morrison, Lexus and the Olive Tree,The (Friedman), Conaway, Borden), 199 2, 198 Kiss,The (Rodin), 24 licensing, 227 kissing, 21, 23–24, 31 Loftus, Thomas, 90–91, 203 in France, 184–186 Lovell, Jim, 253 in Italy, 190 “low context” communication, 169 knights, 37 “low five,” 10 “to knock up,” 76 luggage, 107 Korea, 20 packing tips, 147 survival kit for, 146–147 Laliberté, Guy, 157 lunch, 56 Lamm, Kenneth, 234 language, 4, 10 MacNeil, Robert, 72, 80 for “bathroom,” 150 Madonna, 24 in Brazil, 194, 196 Malaysia, 23, 65 business cards and, 37 Managing Cultural Differences (Harris, business terminology, 103 Moran, Moran), 177, 186, 187 in Canada, 157, 159 Manaus, Brazil, 195 in China, 173, 177 Mandarin Chinese, 177 contractions in, 81 Manpower Inc., 47 in France, 183–184 manufacturing, 227 in Germany, 179–180, 183 Manwatching (Morris), 10 hosting international visitors and, 64 Maori population, 21 in India, 205 maraichinage, 24 interpreters, 88–90, 171, 240 marketing in Italy, 188 exporting and, 219–224, 221–224, learning, 110 232–235 in Mexico, 162 on Internet, 118–119, 134 toasting and, 41–44 Marketing Across Cultures in Asia See also English language (Gesteland, Seyk), 174–175 Latin America Martin, Judith (Miss Manners), 34, 61, business customs, 52 262 gestures, 20, 23 Mary Tudor, queen of England, 78 protocol, 39 McCrum, Robert, 72, 80 Spanish language, 37, 88, 95, 162 McCulloch, Wendell H., Jr., 113 time, 36 McDonough, Kevin, 80 See also individual names of countries meals Lebanon, 229–230 Brazil, 197 Leduc, Michel, 159 Canada, 158 Lee, Tahirih, 108 England, 212–214 Lenin,V., 202 France, 186 Leno, Jay, 26 Germany, 182 Letterman, David, 46, 250–251 hosting international visitors for, Lewris, Alinda, 33–34, 262 55–57 bindex.qxp 7/16/07 9:41 AM Page 280

280 INDEX

meals (continued) Mott, John G., 159 India, 207 Multinational Underwriters, 145 international travel and, 105 Mussolini, Benito, 188 Italy, 189, 192 Mexico, 165 Namibia, 93 Russia, 201, 202 “napkins,” 75 social dining, 39–41 National Geographic, 2 medical care, 106 National Intelligence Council, 172, 175 insurance, 140, 143–146 National Underwriter, 116 prescriptions, 103, 104 Native American population, 22 prevention of illness, 105, 148, 240 NBC, 250 medical evacuation, 144–145 Netherlands, 233–234 Medicine and Culture (Payer), 106 Newell Rubbermaid Company, 47 melatonin, 142 New Yorker, 47 Mexico, 159, 160–167 New Zealand, 21 color symbolism, 66 Nigeria, 15 gestures, 23 Nilsen, Richard, 91 Spanish language, 88 Nixon, Richard, 13 U.S. exports to, 218 “no” Middle East in Italy, 191 Arabic language, 94 in Japan, 168 bathrooms, 149–150 North America business customs, 52 common gestures in, 28–31 gestures, 20, 21, 23, 24, 27 gestures, 20, 26 protocol, 37–38, 39 gift giving in, 38–39 U.S. image in, 55 protocol, 41 women in, 98 See also gestures; individual names of See also individual names of countries countries Milton Bradley Co., 12–13 North American Free Trade Agreement Milwaukee, Wisconsin, 17 (NAFTA), 159, 218 minibars, 62 Northern Ireland, 65, 78 Miss Manners, 34, 61 Norway, 8, 94 mobile communications networks, 124 nose blowing, 169 “money” gesture, 191 numbers, 38, 192, 201. See also gift giv- monochronic societies, 175 ing Montgomery Ward, 132 Moore, Deenie, 254 “O.B.E.” (Order of the British Empire), “moral imperialism,” 239 37 Moran, Robert T., 98, 168, 177, 186, 187 obesity, 54–55 Moran, Sarah V., 186, 187 oil, 55, 155, 161, 176 Morris, Desmond, 3, 10–11, 14, 23–24, “O.K.” sign, 12–13, 29, 185, 197, 200 26, 27 “one-finger salute,” 13, 27, 190 Morrison, Terri, 199 online learning, 127–128 Morton, Robert, 250 “on the job,” 75 bindex.qxp 7/16/07 9:41 AM Page 281

INDEX 281

Open Web Application Security Projects Platinum Key service, 222 (OWASP), 129–130 plurals, 91 orange, symbolism of, 65 “points,” 78 Organization for Economic Coopera- polychronic societies, 175 tion and Development, 133 “popspeak,” 82 overweight, 54–55 Portugal, 16 Portugese language, 194 Pakistan, 57 Power of Handshaking for Peak Perfor- Parker, Daniel, 90 mance Worldwide,The (Brown), 22 Parker, George S., 44–45, 243 pregnancy, 105 Parker, Kenneth, 45–46 prescriptions, 103, 104 Parker Pen Company, 44–47, 90, Prestowitz, Clyde, 2 116–117, 130–131, 243–244 product classification, 230–231 exporting by, 173–174, 226–227 protocol, 3, 33–34, 47–48 sales promotion by, 232–234 gift giving and, 38–39 SuperQuink, 162 Parker Pen and, 44–47 passports, 103–104, 155, 161 punctuality and, 34–36 pastel colors, 38 social dining and, 39–41 patents, 228 titles and, 36–38 Payer, Lynn, 106 toasting and, 41–44 PBS, 80 women traveling abroad and, 107–109 “pecker,” 75 public speaking, 244, 247–249 personal digital assistants (PDAs), 123 public zone, 19 personal names punctuality, 34–36 China, 178 Brazil, 196 Mexico, 163 China, 175 Russia, 201–202 England, 212 personal space, 18–20, 30 France, 186–187 Brazil, 196–197 India, 207 China, 178 Italy, 191 India, 206 Mexico, 164 Japan, 168, 170 Putin,V., 199 Mexico, 164 Put Your Best Foot Forward: Peru, 60–61 Mexico/Canada (Bosrock), 159 Peters,Tom, 218 Put Your Best Foot Forward Asia: A Fear- phone service, 139 less Guide to International Communi- Internet, 123 cation and Behavior (Bosrock), 172 mobile communications networks, 124 queues, 199, 213 video, 115 quinceanera, 165 pickpockets, 104 Pisco Sour, 60–61 “it’s raining cats and dogs,” 92 “pissed,” 76 Ramadan, 35 Pitts, H. K., 17 “randy,” 75 bindex.qxp 7/16/07 9:41 AM Page 282

282 INDEX

Ray, Randy, 154, 156 for women, 103–104 Reagan, Ronald, 198 Serbia, 27 red, symbolism of, 65–67, 165 service classification, 230–231 “relationship-focused” culture, 52, Sewell, Avery, 132 131–132, 175, 218–219 sexual advances, 99–101 religion, 35, 57 sexual harassment, 101 Brazil, 194 shaka, 17 Canada, 157 Shanghai, China, 176 China, 177 “sharp,” 75 Germany, 181 shoe soles, 8–9, 206 India, 205 sickness, 105, 106, 148, 240 Italy, 188 HIV, 204 repeat technique, 95 insurance for international travel, 140, reserve price, 126 143–146 Richardson, Bill, 9 silverware, 40 right-handed presentation, 37–38 Simonova, Irina, 55 rodeos, 58 simultaneous interpretation, 89 Rodin, Auguste, 24 Singer Sewing Machine Company, 44 Roman Empire, 14, 22, 27, 94, 148, 209 “Sir,” 37 “rubber,” 76 60 Minutes (CBS), 155, 158, 194 Russia, 141, 198–203 Slam Dunks and No-Brainers (Savan), 82 gestures, 25–26, 29 sleep, jet lag and, 140–143, 236 language, 179 Smiley, Xan, 187 Ryan, Don, 183 smiling, 185, 199, 206, 240 smoking, 214 safety instructions, in-flight, 147–148 Smullen, Bill, 55 sales, from exports, 217, 232–235, 237 social-consultative zone, 19 San Marino, 188 social dining, 39–41 SANS Institute, 129 social drinking, 60–63. See also alcohol Santa Claus, 79 Society for Accessible Travel and Hospi- Saudi Arabia, 87 tality, 140 gestures, 19–20 South Africa, 94 protocol, 40–41 South America, 25. See also individual time, 35 names of countries women in, 98 South Asia, 20. See also individual names Savan, Leslie, 82 of countries “scheme,” 76 Southeast Asia, 36–38, 41. See also indi- screen names, 125 vidual names of countries Sears, Roebuck & Co., 132–133 South Korea, 82 seat belts, 147 Spain, 14, 23, 39 seating areas, public venues, 200 Spanish-speaking countries, 37, 88, 95, “second floor,” 78 162. See also Latin America; individ- security ual names of countries for Internet usage, 128–130 speakers’bureaus, 248–249 bindex.qxp 7/16/07 9:41 AM Page 283

INDEX 283

speeches, 170–171, 214 titles, professional, 36–38 sports, 7–8, 10, 50–51, 59, 84–85 Brazil, 196 Brazil, 195 Germany, 181 Canada, 157 Italy, 191 England, 212 Mexico, 163 Italy, 192 toasting, 41–44 “spotted dick,” 77 “toilet,” 150. See also bathrooms Sri Lanka, 73 touching, 18–20, 20–22, 31. See also per- Stahl, Lesley, 158 sonal space Ste-Croix, Gilles, 157 trade barriers, 231 Stephanopoulos, George, 123–124 trade fairs, 222 stereotypes, 153 trademarks, 228 Story of English,The (McCrum, Cran, trade missions, 223 MacNeil), 72, 80 traffic lights, 67 students, international, 52 training “stuffed,” 74 e-learning, 127–128 subsidiaries, 227–228 for international business, 109–111 “Survey of Italy, A” (Smiley), 187 in protocol, 33–34 Sweden, 65 translators, 88 Switzerland, 36 travel advisories, 166–167 synchronous online learning, 127 travel agents, 137–138 Syria, 66 travel documents, 103–104, 139–140 Travel Guard International, 143, 146 Taiwan, 92 “Traveller’s Tales” (Far Eastern Economic Taylor, Stephen, 113, 114 Review), 92 Taylor,Virginia, 245–246 travel preparation, 137–138, 147–148 technical gestures, 12 American Society of Travel Agents, telephones. See phone service 138, 150–152 10 Most Critical Web Application Security jet lag, 140–143, 236 Vulnerabilities (Open Web Applica- research, 138–140 tion Security Projects), 129–130 survival kit for, 146–147 territorial imperative, 18 travel insurance, 143–146 Thailand, 21, 93, 94 20 Most Critical Internet Security Vulnera- theater/theatre, 79 bilities (SANS Institute, FBI), 129 thieves, 104 Tyler,V. Lynn, 153 Thompson, Tommy, 54, 90 three-dimensional imaging, 121 Understanding Cultural Differences: Ger- “three-finger salute,” 27 mans, French, and Americans (Hall, “thumbing of the nose,” 26 Hall), 180 “thumbnail bite,” 190–191 United Kingdom, 37, 78, 102, 208–214. “thumbs-up,” 10, 14–15, 30, 201 See also England time. See punctuality United States Time, 20, 33, 124, 174, 203, 205 dialects in, 79–84 “tinkle,” 77 economy, 172 bindex.qxp 7/16/07 9:41 AM Page 284

284 INDEX

United States (continued) Walker, Ian, 159 gestures, 26 walking patterns, 20 image of, 52–55, 154, 158, 161, 180, Warshawsky, Jon, 85 207, 210, 241 washcloths, 64 image of women from, 100 water (drinking), 56, 142, 148 medical care in, 106 waving, 28–29, 190 travel within, 54 “WC” (“water closet”), 78 See also English language; exporting weddings, 91–92 University of South Carolina, 109 wheelchair accessibility, 140 University of Texas, 16–17 whistling, 10, 24, 26, 206 University of Wisconsin, 109, 128, 129 white, symbolism of, 38, 66 urinary tract infections, 105 “willie,” 74 U.S. Department of Agriculture, 221, 223 Wisconsin Writers Council, 94 U.S. Department of Commerce, 216 With Respect to the Japanese: A Guide for Export Assistance Centers, 216, Americans (Condon), 172 219–224 women, 4, 96–98, 111–112 International Trade Association, 51 gestures and, 21–22 See also exporting health issues for, 104–106 U.S. Federal Trade Commission (FTC), in international business, 240 127 international business careers of, on B2B, 116–117 109–111 “Electronic Commerce: Selling Inter- as international guests, 67 nationally—A Guide for Busi- as international hosts, 100 nesses,” 134–136 luggage for, 107 on Internet/e-commerce, 117–120, in male-dominated societies, 125–130, 133–136 102–103 U.S. International Association of Con- protocol issues for, 107–109 vention and Visitor Bureaus, 52–53 security for, 103–104 user account names, 125 unwanted sexual advances, 99–101 See also individual names of countries valuables, securing, 103–104 Wood, Robert E., 132–133 Van Buren, Martin, 13 Woodley, Erin, 107 Vatican City, 188 World Bank, 194, 221 vegetarianism, 57 World Is Flat,The (Friedman), 198 Venezuela, 17, 233 Wynne, Michael P., 95–96 “vest,” 75 “vet,” 76–77 Xoxa population (South Africa), 94 “V” for victory, 15–16, 29 video conferencing, 121, 223 “y’all,” 80–81 video phones, 115 yeast infections, 105 Vittachi, Nury, 92 yellow, symbolism of, 66, 165 voice over Internet protocol (VoIP), 123 Yugoslavia, 23, 27