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2017/18 Activity Report

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2017/18 Activity Report 2017/ 1 8 Activity Report In December 2015, Adelaide was designated a City of Music by the UNESCO Creative Cities Network (UCCN). The UCCN was created in 2004 to promote cooperation with, and among, cities that have identified creativity as a strategic factor for sustainable urban development. The 180 cities which currently make up this worldwide network work together towards a common objective: placing creativity and cultural industries at the heart of their development plans at a local level, and cooperating actively at an international level. Front page photo credit / Grant Hancock This report has been compiled by Rebecca Pearce, Director for Office of Adelaide UNESCO City of Music Contents 4 Mission, Vision, Objectives, Strategic Pillars 6 Introduction 8 Background & Context 10 Activities & Programs for 2017/18 • Music education • Health and wellbeing • Local initiatives • International pathways, collaborations and exchanges • Local promotion and communication 26 Planned Activities for 2019 Mission, Vision, Objectives & Strategic Pillars Our mission is to amplify music as Strategic Pillars the heartbeat of Adelaide. 1. Enhance and promote collaboration, Our vision is to be a creative city, with excellence, diversity and sustainability in music as its heartbeat, outward looking all aspects of music making throughout and internationally engaged, enriching the City of Music, including urban 4 the whole State of South Australia. and regional South Australia. Our objectives are 2. Build international pathways for the City of Music throughout the UNESCO • connection through music, Creative Cities Network and beyond. locally and internationally 3. Advocate locally and nationally on • strong music education at all levels behalf of the City of Music and the entire music sector to fully integrate • music integrated with health, culture and creativity into policy and wellbeing and social cohesion sustainable development plans. • visibility and promotion of Adelaide 4. Develop and facilitate connection and UNESCO City of Music. collaboration for music with Industry and all other creative sectors. 5. To foster lifelong love for, and engagement with, music within our entire community through education and participation. Morgan Sette Morgan Photo credit / credit Photo The Network covers seven creative fields: Crafts and Folk Arts, Media Arts, Film, Design, Gastronomy, Literature and Music. 5 Josh Geelen Photo credit / credit Photo Introduction Adelaide UNESCO City of Music We now know that there are more office acknowledges the traditional than 330 live music venues operating custodians, the Kaurna people, in South Australia, and an average of whose ancestral lands we gather 950 live music gigs take place every on. Adelaide UNESCO City of Music month in Adelaide’s metropolitan area. also respects the Kaurna people’s 6 ongoing spiritual and cultural Live Music Census (Music SA) 2018 findings connection to country. revealed that South Australia hosted 1523 gigs across 309 venues. The regions are Adelaide’s designation as a UNESCO City certainly playing their part with 296 gigs of Music in December 2015 has galvanised across 108 venues. Tourism Australia the diverse music culture of the city and its research shows that after food and wine, State. This prestigious title acknowledges music is the second most popular attractor Adelaide’s musical history, the quality, for tourists to visit regional areas. diversity, creativity, its leadership, as well the commitment and central role of music across the State. The ever increasing momentum of the city’s live music scene together with policy shifts have further strengthened Adelaide’s status as a City of Music. Since the designation, connections have continued to develop internationally across the UCCN, Shaun Li and locally throughout education, industry, tourism and community music sectors. Photo credit / credit Photo The Government of South Australia through the Music Development Office (MDO) has driven much of the policy development, as well as delivering programs to support creative and artistic development for the State’s music sector. The City of Adelaide has been a key partner in supporting regulatory change which has enabled strong progress for live music. The relationship between the two levels of government in the live music space has been highly productive. Alongside leadership at the policy level, there has been a surge in musical activity from the grass roots, and some significant development of some of the major music organisations in the State together with its Festivals. Adelaide’s position in the Australian music landscape is increasing in significance. City of Music as a Festival City WOMADelaide, Australia’s favourite outdoor world music festival, is South Australia’s Adelaide is widely known as a Festival biggest music festival, in 2018 around 45% City; its cultural reputation has been of attendances were from interstate and built on festivals. Adelaide’s reputation overseas, 10,270 of the attendees were visitors in creative communities around the world to South Australia. 93.1% of the visitors to the 7 is fed largely by our festivals. Festivals State would not have made the trip to South provide grass-roots cultural participation Australia if not for WOMADelaide. The total and development throughout the year. visitor spend attributable to the event being held in the State is estimated as $14 million. The Adelaide Festival has been one of the Holding the event in South Australia produces nation’s leading multi-artform festivals since an estimated total net economic benefit of it was founded in the 1960s. Adelaide Cabaret $16.9 million in terms of incomes (GSP) and Festival is the biggest cabaret festival in the 164 full-time equivalents of employment. world, and the Adelaide Fringe is the second largest arts festival on the planet, coming in behind only Edinburgh (Fringe) in scale. Adelaide Guitar Festival is the most significant event of its kind in the southern hemisphere, and Umbrella Winter City Sounds is making its mark on the contemporary music landscape. The WOMADelaide experience is one of constant discovery. Marquee headliners are largely set aside for an impeccably curated lineup of musicians at the top of their craft, many of them unknown to the audience on arrival. It was everything that WOMADelaide is about—an ambitious and spectacular experience that challenges your perceptions of what music can be. —Double J WOMADelaide 2018: all singing, all dancing festival of joy. —The Guardian Background & Context The UNESCO Creative Cities Network Areas of Action (UCCN) was created in 2004 to promote cooperation with and among cities that The objectives of the UNESCO Creative have identified creativity as a strategic Cities Network are implemented both factor for sustainable urban development. at the level of the member cities and at the international level, notably through 8 The 180 cities which currently make up this the following areas of action: network work together towards a common objective: placing creativity and cultural • sharing experiences, knowledge industries at the heart of their development and best practices plans at the local level and cooperating actively at the international level. • pilot projects, partnerships and initiatives associating the public and By joining the Network, cities commit to private sectors, and civil society sharing their best practices and developing partnerships involving the public and private • professional and artistic exchange sectors as well as civil society in order to: programmes and networks • strengthen the creation, production, • studies, research and evaluations on distribution and dissemination of cultural the experience of the Creative Cities activities, goods and services. • policies and measures for • develop hubs of creativity and innovation sustainable urban development and broaden opportunities for creators and professionals in the cultural sector. • communication and awareness raising activities. • improve access to, and participation in, cultural life, particularly for marginalised The Creative Cities Network is a privileged or vulnerable groups and individuals. partner of UNESCO, not only as a platform for reflection on the creativity’s role as a lever • fully integrate culture and creativity for sustainable development but also as a into sustainable development plans. breeding ground of action and innovation. Adelaide joined Melbourne (City of Literature), Sydney (City of Film), and most recently Geelong (City of Design) as Australia’s UNESCO Creative Cities. There are currently 31 UNESCO Cities of Music: Douglas Gautier AM CEO and Artistic Director, Adelaide Australia (designated in 2015) Adelaide Festival Centre Almaty Kazakhstan (2017) Amarante Portugal (2017) Becc Bates Auckland New Zealand (2017) Director Creative Industries, Bogota Colombia (2012) Government of South Australia, Bologna Italy (2006) Department for Innovation and Skills Brazzaville Democratic Republic of Congo (2013) Brno Czechia (2017) Karen Marsh Chennai India (2017) Manager Creative Economy, Government Daegu Korea (2017) of South Australia, Department Frutillar Chile (2017) for Innovation and Skills Ghent Belgium (2009) Glasgow Scotland (2008) Sean McNamara Hamamatsu Japan (2014) Associate Director Community and Culture, Hannover Germany (2014) City of Adelaide 9 Idanha-a-Nova Portugal (2015) Kansas City USA (2017) Clare Mockler Katowice Poland (2015) Director Community, City of Adelaide Kingston Jamaica (2015) Kinshasa Democratic
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