The Sport Business Summit
Event Programme
Date 21 July 2017 - Venue Sina Sports HQ, Haidian Worth Beijing Knowing The Sport Business Summit 21 July 2017
Sessions
10.00 – 10.30 | DIGITAL | Content & Community: a Match Made in Proposed Speakers Digital
Charles Chao, CEO, Sina The Chinese media landscape is unique and rapidly changing. Organic communities have burgeoned across a host of home-grown platforms, as content has acted as a focal point and a catalyst for engagement.
10.30 – 11.05 | MARKETING | Major Leagues, Major Market: Varied Speakers Strategies for Growth Leagues from across the world have turned their focus to China as key Jay Li, Vice President/General Manager Greater China, WWE growth opportunities emerge. Understand the key strategies from leading rightsholders to successfully engage with Chinese fans David Proper, Executive Vice President of Media and International Strategy, NHL
Collins Qian, Chief Operating Officer, NBA China
11.35 – 12.15 | BRANDS | Western Brands Go East Speakers For Western brands, the Chinese market is both fraught with challenges Louis Vega, Vice President for Olympic & Sports and ripe with opportunity. Find out how some of the smartest operators Solutions & President, Australia and New in the brand world are making their mark, and reaping the rewards, in Zealand, Dow Chemical Company China.
Brian Cupps, Senior Director - Sports Marketing, Adidas
Loic Biver, Chief Marketing Officer, LMVH The Sport Business Summit 21 July 2017
Sessions
13.30 – 14.00 | INVESTMENT | The Suning Model: a 360-Degree Investment Proposed Speakers Approach
Zhang Jindong, Chairman, Suning Group From retail to broadcast, mobile phones to digital media, and club ownership at home and abroad, the Suning Group is the model modern Chinese sports investor. Find out how sport fits into a grand-scale Chinese investment portfolio approach.
14.00 – 14.15 | OLYMPICS | Growing Sporting Culture In China Confirmed Speaker Chen Lu captured the hearts and minds of the Chinese population with Chen Lu, Former Olympic Figure Skater her performances at the 1994 and 1998 Winter Olympics. With the Games set to come to Beijing in 2022, understand how the sporting culture in China has significantly changed and how China has been able to achieve such Olympic success.
14.15 – 14.35 | INVESTMENT | Chinese Ownership In Europe
Proposed Speaker In June 2016 Alex Zheng decided to purchase OGC Nice continuing the trend of Chinese ownership of European football clubs. Alex will detail Alex Zheng, Owner, OGC Nice his motives to purchase the club, his plans to grow the club and the importance of China in the team’s plans moving forward. The Sport Business Summit 21 July 2017
Sessions
15.05 – 15.25 | GOVERNANCE/MARKETNG | Chinese Investment: At Home and Abroad Confirmed Speaker The sporting landscape is shifting with Chinese investment in sport Dr Hong Weili, President, CMC Holdings exploding in China and abroad. Hear about the motivation and long- term strategy from one of the leading firms making waves globally.
15.40 – 16.15 | BRANDS | A European Perspective: Growing Leagues Confirmed Speakers Presence In China
Robert Klein, Chief Commercial Officer, The growing thirst for football in China has opened up a huge Bundesliga International opportunity for European leagues to grow their global reach. Hear how Mathieu Ficot, Chief Commercial Officer, Ligue the Bundesliga and Ligue 1 are increasing their footprint and capturing de Football Professionnel the minds and hearts of Chinese fans.
Alex Phillips, Head of Asia-Europe Affairs, UEFA
16.15 – 16.50 | BRANDS | Attracting Global Talent Confirmed Speakers China continues to attract sporting talent around the world across Fahri Ecvet, COO Global Football, Wasserman multiple sports. Understand the appeal for leading stars to move to the region, the opportunities to commercialise athletes and what’s required Paul Stretford, Owner, TripleS Sports & to broaden the pipeline and increase the allure for the global elite. Entertainment Group
Roy Hodgson, Former England Manager