GOVERNMENT OF KERALA DEPARTMENT OF TOURISM

KERALA TOURISM STATISTICS 2010

Prepared By RESEARCH& STATISTICS DIVISION DEPARTMENT OF TOURISM fjldjf FOREWORD

We are looking at the gathering of data on tourist arrivals to Kerala as an

ongoing process and not just as a one-time exercise. The data thus collected would

serve the department to analyze, assess and come up with decisions that would

give more edge to our planning, marketing and promotional works.

Travelers from all over the world visit Kerala and it is crucial for the

Department of Tourism to understand the approach and behaviour pattern of travelers.

The findings in Kerala Tourist Statistics 2010 will be of significance, which will

have a bearing on the decisions that we take and the course of action that we chart

out in the nearby future. This book covers data pertaining to international and national

tourist inflow, the key markets, trends in tourist arrival and earnings from tourism etc

for the year 2009 also.

I hope this book will be very useful to the planners, research scholars, academicians

and stakeholders of the tourism industry.

Thiruvananthapuram RANI GEORGE IAS 01.02.2012 DIRECTOR, DEPARTMENT OF TOURISM fjldjf fjldjf T. K. MANOJKUMAR IAS SECRETARY (TOURISM)

MESSAGE

Tourism as an industry relies a great deal on the number of travelers

visiting and making use of facilities at a destination. Globally, Kerala has grown in

size and stature as a travel destination of repute.

Kerala is a small geographical entity, compared to other travel destinations

in India. Over the years, we are witnessing steady growth in tourist arrivals. In this

background, a continuous and time-bound data collection on tourist arrivals would

help us to anticipate and to get a clear insight of our priorities in developing tourism

as a major industry in the State. The Kerala Tourism Statistics 2010 would enable

Kerala Tourism to visualize, plan and execute programmes that would further

augment the satisfaction level of visitors to Kerala in the coming years.

T. K. MANOJKUMAR IAS ADMINISTRATORS OF KERALA TOURISM Shri. A. P. ANILKUMAR Hon. Minister for Tourism, Welfare of SC & Backward classes Govt. of Kerala, Ph: 0471-2333833,2331663 Govt. Secretariat, [email protected] Thiruvananthapuram 695 001

Shri. T. K. MANOJKUMAR IAS Secretary (Tourism) Ph:0471-2322056 Govt. Secretariat, [email protected] Thiruvananthapuram 695 001

Smt. RANI GEORGE IAS Director, Department of Tourism, Ph: 0471-2322547 Park view, , Fax: 0471-2322279 Thiruvananthapuram 695 033 [email protected]

Sri. VIJAYAN THOMAS Chairman, Kerala Tourism Development Corporation Ltd Corporate office, Ph: 0471-2311699 Vikas Bhavan P O , Fax: 0471-2727521 Thiruvananthapuram 695 033 [email protected]

Dr. RATHAN.U KELKAR IAS Managing Director, Kerala Tourism Development, Corporation Ltd, Corporate office, Ph:0471-2727108 Vikas Bhavan P O , [email protected] Thiruvanthapuram 695 033

Shri. SHAJI MADHAVAN Managing Director, Bekal Resorts Development Corporation, Ph: 0467-2239345 KVS Hyper Market Building [email protected] Bekal -671 318

Shri T P NARAYANANKUTTY IFS Ph: 0471-2329770 Director, Eco-Tourism Directorate Fax: 0471-2337037 TC 26/849(1), University Women’s Hostel Jn [email protected] Vazhuthacaud , Thiruvananathapuram

Shri. U. V. JOSE Director, Kerala Institute of Tourism & Ph: 0471-2329539, 2329468 Travel Studies, Residency, Thycaud, Fax: 0471-2323989 Thiruvananthapram [email protected]

Shri. S.ANILKUMAR Managing Director, TRKL Ltd, Ph: 0471-2336733 TC 16/1364, Paris Road, Bakery Jn., Fax: 0471-2336433 Thiruvananthapuram 695 033 [email protected] CONTENTS

Chapter Title Page No.

1 Important Statistics of Kerala State 13

2 Kerala Tourist Statistics 2010 19

3 Indian Tourism Scenario 73

4 World Tourism Scenario 85

5 Domestic Tourism in India 93

6 Approved Hotels 101

7 Travel Trade 107

8 Human Resource Development 111

9 Surveys and Studies 119

9.1 Introduction 121

9.2 Objectives of the Survey 121

9.3 Methodology 122

9.4 Report on International Tourists 127

9.5 Report on Domestic Tourists 143

9.6 Conclusions and Recommendations 159

10 Overview of 2009 167

Flash Report on Tourist Statistics 2011 185

Appendix 193 fjldjf OFFICERS ASSOCIATED WITH THE PREPARATION OF KERALA TOURISM STATISTICS 2010

Smt. RANI GEORGE IAS DIRECTOR (TOURISM)

SHRI. K .V . RAJEEV RESEARCH OFFICER

Shri. S.VINAYACHANDRAN STATISTICAL ASSISTANT. GR. I SOURCE OF DATA

The Statistics contained in this book are complied on the basis of monthly data collected by the department of Tourism from accommodation units all over Kerala, India Tourism Statistics 2010 and from various studies conducted by Kerala Tourism and India Tourism CHAPTER 1

IMPORTANT STATISTICS OF KERALA STATE fjldjf

IMPORTANT STATISTICS OF KERALA STATE

1.1 KERALA AT A GLANCE

Kerala, popularly known as the ‘Gods Own Country’ is a lush green strip of land lying between the Arabian Sea and the Western Ghats. It has an area of about 38,863sq.km and is inhabited by about 33.39 million people as per Census – 2011. It is located at the South-West tip of India and is on the top among all the Indian States in terms of different human development indicators. Some of the basic facts about Kerala are summarized below; 1.1.1 GEOGRAPHICAL FEATURES Location: The State lies between 80 18 ‘and 120 48’ north latitude and between 740 52’ and 770 48’ of longitude. Capital : Thiruvananthapuram Area : 38,863 sq km Water bodied : 945.3 sq km Forest Area : 9400 sq km Time : GMT + 5:30 Districts : 14 Nos. Taluks : 63 Nos. CD Blocks : 152 Villages : 1453 Panchayaths : 978 Corporations : 5 Nos. Municipalities : 60 Nos. Cultivated Area : 20.89 lakh ha Currency : Indian Rupee Climate : Tropical Wetlands : 0.39 lakh ha Summer : February – May Monsoon : June – September Winter : October – January Highest Peak : Anamudi Longest River : Periyar Average Annual Rainfall : 2900 mm

KERALA TOURISM STATISTICS 2010 15

1.1.2 POPULATION PARAMETERS Total Population (Census-2011) : 33.39 million Male Population : 16.021 million Female Population : 17.366 million Density of population : 859 per sq. km Share of Kerala in the total Population : 2.76 per cent Sex Ratio : 1084 women for 1000 men Literacy Rate : 93.91 per cent Male Literacy Rate : 96.02 per cent Female Literacy Rate : 91.96 per cent Languages Spoken : Malayalam Hindi English 1.1.2 DEVELOPMENT INDICATORS Kerala National (Rs) Average (Rs) Per-capita income in 2009-10 : 52984 38155 (at 2004 – 05 prices) Per-capita income growth over : 8.9% 6.0% the previous year Life expectancy at birth : 74.0 63.5 Infant mortality Rate : 13 55 Birth Rate : 14.6 22.8 Death Rate : 6.6 7.4 MMR (per lakh no’s birth) : 110 301

KERALA TOURISM STATISTICS 2010 16

TABLE – 1.1: DISTRICT – WISE AREA & POPULATION (CENSUS – 2011)

Population Sl. No. District Area in sq.km Male Female Person

1 Thiruvananthapuram 2192 1584200 1723084 3307284

2 Kollam 2491 1244815 1384888 2629703

3 Alappuzha 1414 1010252 1111691 2121943

4 Pathanamthitta 2637 561620 633917 1195537

5 Kottayam 2208 970140 1009244 1979384

6 Idukki 4358 551944 555509 1107453

7 Ernakulam 3068 1617602 1662258 3279860

8 Thrissur 3032 1474665 1635662 3110327

9 Palakkad 4480 1360067 1450825 2810892

10 Malappuram 3550 1961014 2149942 4110956

11 Wayanad 2131 401314 415244 816558

12 Kozhikode 2344 1473028 1616515 3089543

13 Kannur 2966 1184012 1341625 2525637

14 Kasargode 1992 626617 675983 1302600

Kerala 38863 16021290 17366387 33387677

KERALA TOURISM STATISTICS 2010 17

CHART – 1. DISTRICT WISE AREA (IN SQ. KM)

CHART – 2. DISTRICT WISE MALE FEMALE POPULATION OF KERALA

KERALA TOURISM STATISTICS 2010 18 CHAPTER 2

KERALA TOURIST STATISTICS 2010 fjldjf

2.1 KERALA TOURISM: A BACKAGROUND PAPER

The tourism industry has taken the state of Kerala to the global map with its branding. The brand name of Kerala, ‘God’s Own Country’ has become popular around the world. Kerala has an active tourism industry which has been accepted as one of the most suited industries for Kerala. Foreign Tourist arrival to Kerala during the year 2010 was 6,59,265. It showed an increase of 18.31 % over the previous year. Domestic Tourist arrival to Kerala during the year 2010 was 85,95,075. It shows an increase of 8.61 % over the previous year. Foreign exchange earnings for the year 2010 was Rs.3797.37 Crores. This recorded an increase of 33.09 % over the previous year. Total Revenue (including direct & indirect means) from Tourism during 2010 was Rs.17348 Crores, showing an increase of 31.12% over the previous year’s figure. In India , Foreign Tourist Arrival during 2010 was 5.58 million with a growth rate of 8.1% as compared to the previous year

The tourism sector of Kerala responded with substantial efforts to reinforce promotions, creating innovative policy directions to diversify products and markets that could hedge future risks, and strengthen Kerala’s renowned Public Private Partnership (PPP) . KERALA’S MODEL FOR SUCCESS

In order to develop itself as a world class tourist destination, Kerala has successfully adopted the following measures.

 Strong brand positioning

 Thinking out of the box

 Product differentiation

 Model public private partnership

 Tremendous political support

 Public acceptance

 Vibrant Private sector

INDICATORS ON OF ECONOMIC IMPACT OF TOURISM

Z Foreign Exchange Earning during the year 2010 was Rs.3797.37 crores

Z Total Revenue generated from tourism in 2010 came to Rs. 17348 crores

Z Tourism’s contribution to State’s GDP was around 9 %

Z The average per day expenditure of a foreign tourist was Rs.3600/-

Z The average per day expenditure of a domestic tourist was Rs.1800/-

Z The average length of stay of a foreign tourist was 16 days

Z The average length of stay of a domestic tourist was 6 days

KERALA TOURISM STATISTICS 2010 21

GLOBAL ECONOMIC RECESSION AND KERALA TOURISM

The Visit Kerala Year 2009 was launched with attractive incentives by way of value additions for foreign tourists visiting Kerala during this period .Complimentary value additions were shared between airlines like Jet Airways viz: Jet2Kerala, hotels and tour operators . Login.Kerala , a series of new IT initiatives aimed at the traveller and the tourism trade was launched on 08.07.2009 by the Hon’ble Minister for Home, Vigilance and Tourism at Thiruvananthapuram .The newly introduced initiatives including easy-to-use user interfaces , databases and payment gateways, will mark the transformation of the Kerala Tourism website , www.keralatourism.org , from an information based to a transaction based one. Login.Kerala online initiative rolled out a series of web based projects targeted at travelers and the tourism trade and also transformed www.keralatourism.org into a prime resource for sales promotion and tourism research. The ten initiatives launched under Login.Kerala made Kerala more accessible to travellers and it created more opportunities for small -time entrepreneurs in the state to reach out and access new markets.

To counter the negative impact of terror attacks on tourism, the department has taken suitable, corrective steps by way of putting up the security updates for foreign tourists on the website. Confidence building measures are also undertaken by way of organizing fam tours and road shows to ward off unnecessary fear of terrorism from a distance. In addition to this, Kerala tourism is encouraging promotion of Tourist Police as a specialized cadre with a blend of skills like hospitality and security services.

The agenda to reach out to people is also manifest in the departmental programme on human resource development, which is inclusive and involves service providers even in the lowest strata of the market. This also includes the informal economy segment, which does the Capacity Building for the Service Providers (CBSP) scheme. It covers, a wide category of functionaries such as servers, waiters, helpers, front office staff, reception counter staff, taxi drivers etc .

The first thematic conference titled Responsible Tourism – The industry Perspective provided a platform for direct interaction between the demand and the supply sides of Responsible Tourism. It enabled a clear understanding of visitor requirements by service providers, while keeping requisite safeguards in place , such that tourism outcomes could be optimized for mutual benefit.

Utsavam, the Kerala Arts festival for the promotion of local cultural programmes, bagged the national award: Best state-most innovative cultural initiative. The aim of this festival is to revive and conserve the endangered traditional folk and classical art forms of Kerala. The Kerala State Folklore Academy is the nodal agency to select the art forms and the artists. The District Tourism Promotion Councils (DTPC) are the executing agencies and it is organized with the active participation of the local bodies, NGOs and the local community . Kerala Tourism is promoting the rural craft persons and their art-wares through demonstration and display in tourism marts ,exhibitions and events within and outside the state.

KERALA TOURISM STATISTICS 2010 22

RECENT ACCLAIMS AND AWARDS

Z Kerala selected as the 3rd best tourist destination in Asia by Smart Travel Asia Z One of the three finalist international destinations in WTTC’s “Tourism for Tomorrow" awards, 2006 Z Kerala Tourism bagged 6 more National Awards from Govt. of India, Ministry of Tourism in the following categories : Best innovative adventure activities Best state-most innovative cultural initiative – Utsavam Best Responsible Tourism Award Best tourist friendly award – Trivandrum Golf Club Best Tourist friendly port- Kochi Best Tourism Film- Rhapsodies from God’s own country Z Pacific Asia Travel Association (PATA) - 2011  3 Gold Award in marketing media, marketing –secondary government destination , marketing media –public relations –for “your moment is waiting”  In addition to the above “your moment is waiting” bagged silver award at the NewYork festival, Bronze medal at Prague, Bronze medal at ABBY national creative awards ,Silver awards at Bingbang , Bangalore etc  Gold Award in Consumer Travel Brochure category (Kerala Tourism Theme Brochure) 2008 Z UNESCO Asia Pacific Heritage Awards for Heritage Conservation, 2006 Z 7 times winner of Best Tourism State award from Govt. of India in the last eight years Z Kerala tourism website – www.keralatourism.org bagged another award for the best tourism website from PC world. Z CNBC Travel Award Z A survey conducted by Smart Travel Asia Travel Magazine reveals that Kerala has won the distinction of being the third popular tourist destination in Asia after Bali and Phuket in Thailand.

CULTURAL INITIATIVES

Z Onam week celebration with great people participation Z Joint Initiative with Cultural Department to promote traditional arts and festivals Z Nishagandhi festival : the only event of its kind that captures the spirit of the season. Held at the sprawling Kanakakkunnu palace grounds during January every year . Z UTSAVAM- the Kerala Arts festival for the promotion of local cultural programmes held at many venues across the 14 districts of Kerala

KERALA TOURISM STATISTICS 2010 23

INFRASTRUCTURE

Tourism cannot be developed without necessary infrastructure. The need of the hour is to have facilities and enabling environment for sustaining the continued interest of the tourists to the state. The conservation and preservation act 2005 is a major step taken by the Government in this direction. Accordingly, the tourism department has been developing conservation and destination development programmes. Apart from the above, for enabling a healthy tourism environment we need good roads , efficient traffic systems, sea and inland waterways, hotels, wayside amenities, hospitality facilities, eateries, cultural centre , cruise berths , convention centres , water and electricity supply , information centres , human resource development centre, tourism signage network and so on.

PROMOTION AND PUBLICITY

The Department of Tourism has taken various innovative initiatives in promotion and publicity. The result is evident from the very high growth rate of tourist arrivals which Kerala is witnessing now . The major initiatives in the promotion include conducting fairs and festivals, participation in major tourism marts, advertising in print and electronic media etc.

TOURISM AS AN UPCOMING INDUSTRY

 Kerala is aiming to attract more and more investment in its Tourism industry  According to Kerala, Tourism is a high growth industry holding great potential and has now invited entrepreneurs to invest  In the field of Health Tourism, Kerala is leaping towards the top position of health destination of the world. Kerala has world class medical infrastructure and can provide quality health care at about 10 percent of the costs in the US or UK  A thrust was given to the Malabar area , waterways from Manjeswaram to Kovalam , cleanliness and safety of tourism destinations , tourism festivals etc  Effort has been taken to meet the additional room requirements by encouraging Home stays and private investments at different levels  The focus will be on the development of basic infrastructure in tourism destinations and to make them clean and safe as per international standards

A. ROLE OF GOVERNMENT AND DEPARTMENT

Z Promotion and marketing Z Infrastructure development at tourist destinations Z Facilitation to private sector for investment in tourism Z Development of new tourism centres Z Providing tourist information and facilitation KERALA TOURISM STATISTICS 2010 24

Z Human Resources development and capacity building in tourism Z Ensuring cleanliness and hygiene at tourist destinations Z Upgradation and development of tourism products Z Development of wayside facilities Z Conservation of nature, heritage and culture Z Promotion of local culture programme Z Promotion of rural tourism, eco-tourism, farm tourism, adventure tourism etc. Z Linking of traditional industrial and agricultural sectors to tourism Z Responsible tourism initiative to ensure tourism benefiting the local population in economic, social and environmental aspects Z Co-ordination of local tourism developments through DTPCs Z Approval / Classification of Tourism Units including home-stays Z Tourism Impact Studies Z Awareness Creation Z Application of IT in tourism Z Tourism legislations Z Safety and Security of tourists Z Management of Guest Houses, Residential Bungalows, Tourism Garage etc B. SUPPORTING ORGANIZATIONS

Kerala Tourism Development Corporation (KTDC)

Z Running of hotels and wayside amenity centers in almost all tourist destinations . Presently they own 8 classified hotels, 7 budget hotels ,13 Yatrinivas’/ Tamarind Hotels, 13 motels , 20 Restaurant & Beer Parlours , 4 Restaurants and 4 Boat Clubs . In total there are 706 rooms, as accommodation for tourists.

Z Conducting tours and reservation systems DISTRICT TOURISM PROMOTION COUNCILS (DTPCs)

Z Creation and marketing of local tourism products Z Improving quality standards of tourism products and services Z Improvement of sanitations at tourist destinations Z Awareness creation, tourism club, information dissemination Z Home stay scheme Z Development of local basic infrastructure

KERALA TOURISM STATISTICS 2010 25

TOURIST RESORT (KERALA) LTD (TRKL)

Z Joint venture projects. Presently there are 3 hotels at Varkala , Kumarakom, and Ernakulam in sharing with TAJ group . Z Land bank scheme Z Investment development at tourism sector Z Conducting of investors meet Z Formation of Consultancy cell for tourism development KERALA INSTITUTE OF TOURISM & TRAVEL STUDIES (KITTS) AND FOOD CRAFT INSTITUTES (FCIs)

Z Human resource development in Tourism and Hospitality sectors Z Travel and tourism studies Z Quality regulations of tourism and travel training institutes BEKAL RESORT DEVELOPMENT CORPORATION (BRDC)

Z Development of Bekal and surrounding tourist attractions Z Marketing Bekal DIRECTORATE OF ECO-TOURISM

Z Create new eco-tourism destinations Z Development of wild life sanctuaries C. TOP PERFORMANCE HIGHLIGHTS

Z Responsible Tourism adopted as the cornerstone for tourism development in the state o Destination level Responsible Tourism Committees and Working groups were formed at Kovalam, Kumarakom, Thekkady & Wayanad o Local production and distribution of products is functioning under the leadership of Kudumbasree units . Z Destination Management Council Destination Management Councils were formed to undertake and maintain the tourism projects completed in tourism destinations and to evaluate the basic infrastructure, security, protection, encroachment, new schemes etc Z ‘My Village, Tourism friendly Village’ - Scheme launched to identify and develop unknown rural tourist destinations with the participation of Local bodies- Introduction of new scheme viz: SAPARYA Z ‘Wake up to Malabar’ - Comprehensive plan to promote North Kerala Z ‘Kerala Souvenirs’ - Unique project launched for design development and capacity building- the committee appointed by the Govt. approved 110 souvenir designs and necessary steps were taken to market these items. KERALA TOURISM STATISTICS 2010 26

Z ‘Let’s Learn’ - Unique HR initiative launched for skill development in the tourism and hospitality sector-training at various sector is going on Z ‘Grand Kerala Shopping Festival’ - A bold initiative to make Kerala, the shopping hub in the country- (steady increase in participation) Z ‘Utsavam’- Year-long festival of traditional arts spread throughout the state- 23 venues – 805 programmes – more than 1000 artists Z ‘Dream Season’ campaign launched to tackle seasonality Z Monsoon Tourism- offering many packages by travel & tourism industry Z Homestay-Promotion and Classification- Presently 469 classified homestays Z ‘Vazhiyoram’ – a unique scheme for development of wayside facilities through private participation Z ‘Tourism Conservation and Preservation Act’- To regulate tourism development Z A series of online initiatives branded Login.Kerala have been launched to promote Kerala aggressively on the internet . Z A social media optimization activity is also being carried out to use social media tools like Twitter, Facebook, You Tube etc. to reach out to travellers . Z Kerala Tourism has also entered in to a partnership with Google, the No.1 internet property worldwide for the popular search based campaigns. D. PROJECTS /SCHEMES Z Special focus was given to Malabar area and projects have been sanctioned to develop the following centers in Malabar. These include:  International Hospitality Institute at Kozhikkode  Kodungallur Heritage Circuit  Nila Heritage Circuit  Wayanad destination development  Development of Palakkad Mangalam Dam  Development of Malampuzha, Palakkad  Development of Kottakkunnu , Malappuram  Development of Thalassery Heritage circuit – 2nd Phase  Development of Iringal Art & Craft village – 2nd phase  Development of Pazhassiraja memorial museum, Mananthavady,Wayanad  Construction of toilet complex at Kannur stadium  Development of Valikkunnu , Malappuram  Development of Beeyem Kayal at Malappuram Z Clean Destination Campaign in association with Kudumbasree at all major tourist destinations . Z New classification system for home stay . Z New scheme on Farm Tourism

KERALA TOURISM STATISTICS 2010 27

E. FINANCIAL ACHIEVEMENTS STATE GOVT. BUDGETS FOR TOURISM

The following table shows the amount sanctioned to the department during the previous five years and the expenditure

nd Original st 2 Sl.No Year 1 SDG Final SDG Total Expenditure Provision SDG

1 2006-07 8157 270.01 8427.01 7825.14

2 2007-08 8518 2350.00 10868.00 8637.85

3 2008-09 9754 3235.00 300.00 13289.00 5624.31

4 2009-10 6501 2100.00 931.00 9532.00 8021.00

5 2010-11 9000 1913.61 3114.82 14028.43 1330.60

The total allocation for the 11th financial plan was Rs.534.30 crores . From the table it can be seen that the department was able to meet the various requirements from the fund allotted and achieved the targets. The major heads of account operated are “Upgradation and creation of infrastructure developments”, Marketing, for the promotion and conduct of marketing initiatives, Conservation, Preservation and Promotion of Culture and Heritage. Apart from the above, specific heads of account were created for developments and special projects(SDGs)and Central financial assistance was given for destination development , fairs and events and research oriented projects .

160

140 140.28 133.06 132.89

120 108.68 97.54 95.32

100 93.9 90 89.88 86.63 86.25 86 83.18 81.57 80.42 80.21 80

80 74.25 74.25 74.25

69.29 66.66 65.01 64.3 64.1 61.35 61.33 60

40 20 0 2002 - 03 2003 - 04 2004 - 05 2005 - 06 2006 - 07 2007-08 2008-09 2009-10 2010-11

Original Final (after plan cut/SDG) Expenditure

KERALA TOURISM STATISTICS 2010 28

TOURISM PERSPECTIVE APPROACH

TOURISM VISION STATEMENT

The Tourism Vision 2025 states the Tourism vision statement as :

"To make Kerala, the God’s Own Country, an up-market high quality tourist destination through rational utilization of resources with focus on integrated development of infrastructure sector conserving and preserving the heritage and environment and enhancing productivity, income, creating employment opportunities, alleviating poverty thereby making tourism the most important sector for the socio-economic development and environment protection of the State."

NEW INITIATIVES

There is increasing recognition of the significant shift away from the predominance of the traditional sun, sand and sea holiday towards more experiential vacations. John King (2002, Journal of Vacation marketing, Vol 8, No. 2,pp 105-108) argues that travel is increasingly about ‘experiences, fulfillment and rejuvenation’ rather than about ‘places and things’.

Fortunately Kerala is ideally placed for offering the experiential vacations to the visitors by maintaining the unique identity. The vital factors that contributed to this unique identity may be articulated as;

Z Achievements in the social sector – civil society and quality of life Z Pristine and attractive nature with tremendous bio-diversity Z Richness in heritage Z Non-arrival of manufacturing industries Z Vibrant small and medium entrepreneurs who could offer products which are contemporary in outlook, unique in experience and of a scale and character which respects the environment and local sensitiveness Z Successful private-public partnership (eg:. KTM) Z Considering the above, Department of Tourism intends to promote ‘Responsible Tourism’ with focus on indigenousness, environmental friendliness and community involvement. THE PRIORITIES OF THE STATE ARE :

Z To position Kerala as a model state on Responsible Tourism with Community participation – Involvement of local self government, community groups and NGOs in tourism planning, implementation and operation of tourism products, and creation of employment opportunities for the local population Z To promote private investments in tourism Z To identify and promote new tourism destinations and circuits by utilizing the natural and cultural heritage of the state Z To create quality infrastructure at waysides and tourist destinations

KERALA TOURISM STATISTICS 2010 29

Z To focus on domestic market and identified international markets Z To fully utilize the tourism potential of Malabar Region for the dispersal of tourism activity concentration in the South and Central Kerala Z To conserve the natural and cultural heritage of the state Z To revive and promote traditional industries and agricultural sectors through tourism Z To promote innovations in tourism Z To create new tourism products Z To continue the focus on eco-tourism, backwater tourism, Ayurveda and other forms of wellness tourism Z To Strengthen the Human Resource Development sector in tourism to take care on the large volume of capacity building needs of the local community and various stakeholders in the tourism industry Z To bring in innovative IT projects to promote Kerala Tourism Z To bring in a quality control system Z To create and develop a new brand image Z To strengthen the organizational set up in tourism development and promotion to take care of the new challenges Z To improve connectivity Z To have clean and safe tourist destinations Z To institutionalize the coordination between Government and the industry By continuous planning and implementation process undertaken by the department during the previous years, the tourism industry and stakeholders could be motivated and were able to achieve many targets. In order to sustain the development in the industry and to compete with the neighbouring states and countries, we need to initiate innovative schemes for the sector. A well planned focussed approach utilising the resources optionally is the need of the hour.

KERALA TOURISM STATISTICS 2010 30 FOREIGN TOURIST VISITS IN KERALA fjldjf

TOURIST ARRIVAL STATISTICS -2010 2.1 FOREIGN TOURIST VISITS IN KERALA OVER THE YEARS

Foreign tourist visits in Kerala during 2010 were 659,265 as compared to 557,258 in the previous year and thus registered an increase of about 18.31 percent. Foreign tourist arrivals in Kerala since 1999 are given in the Table – 2.1.

TABLE – 2.1 FOREIGN TOURIST ARRIVALS IN KERALA (1999-2010)

Year No. of Foreign Tourists % of increase

1999 202,173 6.44 2000 209,933 3.84 2001 208,830 -0.53 2002 232,564 11.37 2003 294,621 26.68 2004 345,546 17.28 2005 346,499 0.28

2006 428,534 23.70

2007 515,808 20.37

2008 598,929 16.11

2009 557,258 -6.96

2010 659,265 18.31

CHART – 3. FOREIGN TOURIST ARRIVALS IN KERALA (1999-2010)

2.2 MAIN SOURCE MARKETS OF FOREIGN TOURISTS

The single largest source market of Kerala for foreign tourist visits is United Kingdom, with a share of about 23.70 percent in 2010. In fact, United Kingdom has been continuing as the top tourist KERALA TOURISM STATISTICS 2010 33 market of Kerala over the years. The second largest market was United States of America (USA) with a share of 10.79 percent and it was followed by France with a share of about 9.79 percent. The nationality – wise foreign tourist visits during 2010 is given in Table – 2.2.

TABLE – 2.2 NATIONALITY – WISE VISITS OF FOREIGN TOURISTS IN 2010

Sl. no. Country 2010 Percentage share 1 U.K 156,265 23.70 2 U.S.A 71,103 10.79 3 France 64,520 9.79 4 Germany 50,265 7.62 5 Australia 36,854 5.59 6 Malaysia 18,782 2.85 7 Canada 18,253 2.77 8 Netherlands 16,025 2.43 9 U.A.E 15,684 2.38 10 Italy 15,262 2.32 11 Saudi Arabia 14,967 2.27 12 Switzerland 13,659 2.07 13 Spain 10,658 1.62 14 Sweden 10,525 1.60 15 Russia 10,262 1.56 16 Austria 9,559 1.45 17 Maldives 9,348 1.42 18 Denmark 8,825 1.34 19 South Africa 8,812 1.34 20 Belgium 8,462 1.28 21 Japan 7,278 1.10 22 Singapore 5,211 0.79 23 Kuwait 3,816 0.58 24 New Zealand 4,386 0.67 25 Oman 4,456 0.68 26 Israel 4,455 0.68 27 China(Main) 3,543 0.54 28 Brazil 2,293 0.35 29 Sri Lanka 2,343 0.36 30 Philippines 2,100 0.32 31 Bangladesh 1,725 0.26 32 Bahrain 1,281 0.19 33 Nepal 1,281 0.19 34 Kenya 1,085 0.16 35 Iran 1,051 0.16 43 Others 44,871 6.81 Total 659,265 100

KERALA TOURISM STATISTICS 2010 34

2.3 MARKET PERFORMANCE OF TOP FIFTEEN COUNTRIES – 2010

The market performance of different countries in top order is shown in Table – 2.3. United Kingdom with an arrival percentage share of 23.7 percent remains on the top of all tourist generating countries for Kerala.

TABLE – 2.3: MARKET PERFORMANCE OF TOP FIFTEEN COUNTRIES – 2010

Sl. no. Country 2010 Percentage share

1 U.K 156,265 23.7 2 U.S.A 71,103 10.79 3 France 64,520 9.79 4 Germany 50,265 7.62 5 Australia 36,854 5.59 6 Malaysia 18,782 2.85 7 Canada 18,253 2.77 8 Netherlands 16,025 2.43 9 U.A.E 15,684 2.38 10 Italy 15,262 2.32 11 Saudi Arabia 14,967 2.27 12 Switzerland 13,659 2.07 13 Spain 10,658 1.62 14 Sweden 10,525 1.6 15 Russia 10,262 1.56 16 Others 136,181 20.64 Total 659,265 100.00

CHART – 4 : MARKET PERFORMANCE OF TOP FIFTEEN COUNTRIES – 2010

KERALA TOURISM STATISTICS 2010 35

2.4 RANKING OF COUNTRIES ACCORDING TO HIGHEST ARRIVALS

Ranking of countries according to tourist arrivals are given in Table – 2.4. The data shows that there has been some change in the ranking of countries over last three years. The first rank remains same for U.K, from the second rank onwards the order are changing in last three years. TABLE – 2.4: RANKING OF COUNTRIES ACCORDING TO HIGHESTARRIVALS – 2008 TO 2010

Tourist Tourist Tourist Rank Nationality Arrivals in Nationality Arrivals in Nationality Arrivals in 2008 2009 2010 1 U.K 141,147 U.K 128,229 U.K 156,265

2 France 52,239 France 49,232 U.S.A 71,103

3 Germany 43,468 U.S.A 48,175 France 64,520

4 U.S.A 43,307 Germany 44,778 Germany 50,265

5 Maldives 35,435 Australia 21,656 Australia 36,854

6 Sweden 20,666 Canada 16,033 Malaysia 18,782

7 Italy 17,385 Italy 14,878 Canada 18,253

8 Australia 16,968 Maldives 14,787 Netherlands 16,025

9 Switzerland 15,603 Netherlands 14,304 U.A.E 15,684

10 Canada 13,541 U.A.E 14,253 Italy 15,262

11 U.A.E 13,334 Switzerland 13,460 Saudi Arabia 14,967

12 Netherlands 12,511 Saudi Arabia 12,119 Switzerland 13,659

13 Saudi Arabia 12,137 Russia 9,163 Spain 10,658

14 Spain 10,632 Sweden 8,980 Sweden 10,525

15 Russia 9,766 Spain 8,970 Russia 10,262

2.5 DISTRICT – WISE DISTRIBUTION OF FOREIGN TOURIST VISITS

Ernakulam district received the highest share of foreign tourist visits during 2009 and 2010. Trivandrum came second in the proportion of foreign tourist visits. The other districts which could receive a sizeable share of foreign tourists during 2010 were Idukki, Alappuzha and Kottayam. The district-wise distribution of foreign tourist visits in Kerala during the last seven years is given in Table – 2.5.

KERALA TOURISM STATISTICS 2010 36

TABLE – 2.5: DISTRICT – WISE FOREIGN TOURIST VISITS IN KERALA

No. of Tourists Sl. Proportion No District 2004 2005 2006 2007 2008 2009 2010 to total 1 Trivandrum 103,558 119,940 151,578 193,924 234,797 176,571 204,049 30.95 2 Kollam 8,242 6,813 7,918 8,854 8,728 8,010 8,211 1.25 3 Pathanamthitta 330 349 346 547 349 599 829 0.13 4 Alappuzha 38,024 30,274 36,407 40,463 49,866 33,493 41,977 6.37 5 Kottayam 23,517 20,017 26,543 27,358 27,230 24,623 32,561 4.94 6 Ernakulam 109,344 108,773 44,583 165,125 193,013 239,364 277,675 42.12 7 Idukki 46,031 39,378 131,767 46,463 51,025 38,185 48,295 7.33 8 Thrissur 2,658 2,421 4,142 4,645 3,398 3,452 4,326 0.66 9 Palakkad 947 801 809 615 785 1,170 1,270 0.19 10 Malappuram 3,129 5,115 7,109 9,766 10,166 13,499 16,915 2.57 11 Wayanad 749 942 2,611 4,093 5,638 5,362 6,575 1.00 12 Kozhikode 4,702 8,420 11,154 10,020 9,966 7,513 9,017 1.37 13 Kannur 2,516 2,090 2,730 3,067 3,143 4,186 5,886 0.89 14 Kasargode 1,799 1,166 837 868 825 1,231 1,679 0.25 Total Kerala 345,546 346,499 428,534 515,808 598,929 557,258 659,265 100

CHART – 5: DISTRICT – WISE PERCENTAGE SHARE OF FOREIGN TOURIST VISITS IN KERALA IN 2010

KERALA TOURISM STATISTICS 2010 37

2.6 REGION – WISE AND DISTRICT – WISE FOREIGN TOURIST VISITS IN KERALA 2003 – 2010

Region – wise and district – wise foreign tourist visits since 2004 are given in Table – 2.6. The Central and South Kerala have been receiving the highest share of foreign tourists over the years. The northern region consisting of the six districts of Palakkad, Malappuram, Wayanad, Kozhikode, Kannur and Kasargode received only 6.27 percent of the total tourist visits in Kerala during 2010.

TABLE – 2.6: REGION – WISE AND DISTRICT – WISE FOREIGN TOURIST VISITS IN KERALA OVER THE YEARS

No. of Tourists Sl. Proportion No District 2004 2005 2006 2007 2008 2009 2010 to total

South Kerala

1 Trivandrum 103,558 119,940 151,578 193,924 234,797 176,571 204,049 30.95

2 Kollam 8,242 6,813 7,918 8,854 8,728 8,010 8,211 1.25

3 Pathanamthitta 330 349 346 547 349 599 829 0.13

4 Alappuzha 38,024 30,274 36,407 40,463 49,866 33,493 41,977 6.37

Total 150,154 157,376 196,249 243,788 293,740 218,673 255,066 38.69

Central Kerala

5 Kottayam 23,517 20,017 26,543 27,358 27,230 24,623 32,561 4.94

6 Ernakulam 109,344 108,773 44,583 165,125 193,013 239,364 277,675 42.12

7 Idukki 46,031 39,378 131,767 46,463 51,025 38,185 48,295 7.33

8 Thrissur 2,658 2,421 4,142 4,645 3,398 3,452 4,326 0.66

Total 181,550 170,589 207,035 243,591 274,666 305,624 362,857 55.04

North Kerala

9 Palakkad 947 801 809 615 785 1,170 1,270 0.19

10 Malappuram 3,129 5,115 7,109 9,766 10,166 13,499 16,915 2.57

11 Wayanad 749 942 2,611 4,093 5,638 5,362 6,575 1.00

12 Kozhikode 4,702 8,420 11,154 10,020 9,966 7,513 9,017 1.37

13 Kannur 2,516 2,090 2,730 3,067 3,143 4,186 5,886 0.89

14 Kasaragode 1,799 1,166 837 868 825 1,231 1,679 0.25

Total 13,842 18,534 25,250 28,429 30,523 32,961 41,342 6.27

Total Kerala 345,546 346,499 428,534 515,808 598,929 557,258 659,265 100

KERALA TOURISM STATISTICS 2010 38

CHART – 6: REGION – WISE FOREIGN TOURIST VISITS IN KERALA IN 2010

2.7 SEASONALITY IN FOREIGN TOURIST VISITS.

There is significant seasonality in foreign tourist visits to the State. While the months of November, December, January, February and March receive the maximum number of tourists, the month of June receives the least number of tourists. The month – wise foreign tourist visits since 2004 along with month – wise seasonality indices are given in Table – 2.7.

TABLE – 2.7: MONTH WISE FOREIGN TOURIST VISITS AND SEASONALITY INDICES

Sl. Month 2004 2005 2006 2007 2008 2009 2010 No previous year previous year % of variation over Seasonality Indices Indices Seasonality

1 January 45,630 43,345 58,858 72,814 85,028 77,839 87553 12.48 171.53

2 February 43,418 41,314 56,530 66,131 78,155 71,136 86747 21.95 160.23

3 March 35,006 33,479 39,584 56,151 71,026 57,250 61334 7.13 126.74

4 April 23,546 20,191 32,377 34,487 39,538 43,473 50910 17.11 86.71

5 May 14,870 14,919 20,470 21,098 26,348 25,386 26783 5.50 53.38 6 June 12,734 13,239 16,209 18,262 20,578 19,499 24685 26.60 43.97

7 July 17,228 17,593 23,578 25,199 31,610 28,914 36188 25.16 61.39

8 August 27,341 24,398 28,821 35,563 45,711 39,079 49518 26.71 84.61

9 September 21,103 20,064 21,888 24,708 28,292 29,283 37859 29.29 61.37

10 October 22,160 28,068 28,681 33,534 39,748 38,870 49512 27.38 78.87

11 November 38,118 42,324 44,421 55,647 59,923 56,880 66526 16.96 122.67

12 December 44,392 47,565 57,117 72,214 72,972 69,649 81650 17.23 148.54

Total 345,546 346,499 428,534 515,808 598,929 557,258 659,265 18.31

KERALA TOURISM STATISTICS 2010 39

CHART – 7. SEASONALITY INDICES OF FOREIGN TOURISTS VISITS IN KERALA

CHART – 8. MONTH – WISE COMPARISON OF FOREIGN TOURISTS VISITS IN KERALA

2.8 QUARTERLY COMPARISON OF FOREIGN TOURIST ARRIVALS

Quarterly comparison of foreign tourists arrivals shows that I – quarter is receiving highest foreign tourist arrivals IV – quarter comes second in tourists arrivals. The details are given in Table

KERALA TOURISM STATISTICS 2010 40

TABLE – 2.8: QUARTERLY COMPARISON OF FOREIGN TOURIST ARRIVALS

Foreign 2004 2005 2006 2007 2008 2009 2010

I - Quarter 124054 118138 154972 195096 234209 206225 235634

II - Quarter 51150 48349 69056 73847 86464 88358 102378

III - Quarter 65672 62055 74287 85470 105613 97276 123565

IV - Quarter 104670 117957 130219 161395 172643 165399 197688

Total 345546 346499 428534 515808 598929 557258 659265

2.9 DISTRICT WISE AND MONTH WISE FOREIGN TOURIST VISITS DURING 2010

Month – wise foreign tourist visits in different districts of Kerala during 2010 are given in Table –

2.9. Ernakulam district received the maximum number of foreign tourists in all the months except

March, while Thiruvananthapuram received the largest number of tourists during March. The peak month of foreign tourist visits in Ernakulam district was January while it was February in the case of

Thiruvananthapuram. The ratio between the highest and lowest tourist visits was 6.02 in the case of

Thiruvananthapuram, while it was only 2.57 in the case of Ernakulam. Thus, seasonality was more pronounced in the case of Thiruvananthapuram

KERALA TOURISM STATISTICS 2010 41 TABLE – 2.9: DISTRICT WISE AND MONTH WISE STATISTICS OF FOREIGN TOURIST VISITS DURING 2010

SI. Districts Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total No.

1 Thiruvananthapuram 22384 29408 26564 12773 5668 4878 10242 15779 12830 12895 22824 27804 204049

2 Kollam 1520 936 715 518 232 196 388 613 585 667 641 1200 8211

3 Pathanamthitta 71 66 51 49 45 61 81 63 73 75 88 106 829

4 Alappuzha 7789 7615 4256 3300 369 225 1488 3190 1820 2770 3615 5540 41977

5 Kottayam 3826 4201 1849 3215 1058 971 2737 2512 2477 2844 3236 3635 32561

6 Ernakulam 36488 29558 20663 25553 16165 15287 14205 21650 16046 21380 27656 33024 277675

7 Idukki 8252 7878 3589 2786 1373 965 4179 3068 1838 5270 4334 4763 48295

8 Thrissur 995 516 267 252 155 224 202 283 170 320 381 562 4326

9 Palakkad 152 259 82 70 74 80 82 74 46 103 65 183 1270

10 Malappuram 1795 2620 1015 873 695 1262 1415 1324 881 1669 1296 2070 16915

11 Kozhikode 1536 1355 857 810 563 269 567 332 505 471 874 878 9017

11 Wayanad 1338 1051 639 280 160 120 395 284 376 575 646 711 6575

13 Kannur 1138 1148 614 305 136 91 139 284 142 407 580 902 5886

14 Kasargode 269 136 173 126 90 56 68 62 70 66 290 273 1679

Total Arrival 87553 86747 61334 50922 26783 24685 36188 49518 37859 49514 66526 81654 659265

KERALA TOURISM STATISTICS 2010 42

2.10 AYURVEDIC CENTRE: CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010

Out of the three classifications of Ayurvedic centres Green Leaf classification has the highest arrival percentage of foreign tourists in all Kerala. Green Leaf classification has got about 55.0 percent of foreign tourist arrivals in the year 2010. Ayurvedic centres with no classification have received 37.2 percent of foreign tourist arrivals in all Kerala. The details are given in Table – 2.10.

TABLE – 2.10: AYURVEDIC CENTRE CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010 No Olive Leaf Green Leaf Total District Classification No. % No. % No. % No. % Thiruvananthapuram 2254 15.1 6153 41.1 6567 43.9 14974 100 Kollam 58 12.7 284 62 116 25.3 458 100 Pathanamthitta 0 0 0 0 25 100 25 100 Alappuzha 0 0 28 2.2 1273 97.8 1301 100 Kottayam 0 0 533 44.5 664 55.5 1197 100 Ernakulam 241 2.8 6146 71.2 2242 26 8629 100 Idukki 0 0 429 59.3 294 40.7 723 100 Thrissur 112 20.7 289 53.5 139 25.7 540 100 Palakkad 8 12.3 26 40 31 47.7 65 100 Malapuram 0 0 4463 79.7 1140 20.3 5603 100 Kozhikode 0 0 203 60.6 132 39.4 335 100 Wayanad 2 0.8 249 99.2 0 0 251 100 Kannur 6 8.7 0 0 63 91.3 69 100 Kasargode 0 0 0 0 40 100 40 100 Total Kerala 2681 7.8 18803 55 12726 37.2 34210 100

CHART – 9: PERCENTAGE DISTRIBUTION OF AYURVEDIC CENTRE CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010

KERALA TOURISM STATISTICS 2010 43

2.11 HOMESTAY: CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010

Homestay classification wise arrivals of foreign tourist are given in Table – 2.11. In all Kerala 37.5 percent of foreign tourists stayed in Homestay chose No classification. 23.6 percent tourists stayed in Diamond House classification of Homestay.

TABLE – 2.11: HOMESTAY CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010

Diamond House Gold House Silver House No Classification Total District No. % No. % No. % No. % No. %

Thiruvananthapuram 1006 19.6 943 18.3 587 11.4 2604 50.7 5140 100

Kollam 544 97.1 16 2.9 0 0 0 0 560 100

Pathanamthitta 0 0 99 82.5 9 7.5 12 10 120 100

Alappuzha 1065 14.7 548 7.6 2091 28.8 3553 49 7257 100

Kottayam 3418 67.7 807 16 655 13 171 3.4 5051 100

Ernakulam 8846 23.4 3676 9.7 8379 22.1 16962 44.8 37863 100

Idukki 1014 10.3 4901 49 2680 26.8 1390 13.9 10012 100

Thrissur 2 100 0 0 0 0 0 0 2 100

Palakkad 288 100 0 0 0 0 0 0 288 100

Malapuram 257 55.5 100 21.6 106 22.9 0 0 463 100

Kozhikode 5 1.2 53 12.9 203 49.4 150 36.5 411 100

Wayanad 88 6.1 310 21.3 233 16 822 56.6 1453 100

Kannur 0 0 0 0 763 58.3 546 41.7 1309 100

Kasargode 0 0 0 0 0 0 41 100 41 100

Total Kerala 16560 24 11453 16 15706 22.4 26251 37.5 69970 100

2.12 HOTEL CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010

In Hotel Classification wise arrivals of foreign tourists No classification category has got first representation of about 39.0 percent. That is from the entire tourist who chose Hotels 39.0 percent stayed in No classification category. Three star category Hotels are the next favorite accommodation category for foreign tourists. One star category Hotels received least percentage of arrivals in Hotel category. The details are given in Table – 2.12.

KERALA TOURISM STATISTICS 2010 44

TABLE 2.12: HOTEL CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010

1 Star 2 Star 3 Star 4 Star 5 Star 5 Star Deluxe Heritage No Classification Total

District No. % No. % No. % No. % No. % No. % No. % No. % No. %

Thiruvananthapuram 407 0.3 4012 2.5 18169 11.4 7541 4.7 6189 3.9 29998 18.9 11663 7.3 80800 50.9 158779 100

Kollam 406 11.2 196 5.4p 1336 36.7 0 0 149 4.1 0 0 0 0 1549 42.6 3636 100

Pathanamthitta 0 0 92 26 98 27.7 0 0 0 0 0 0 0 0 164 46.3 354 100

Alappuzha 333 2.1 463 3 6075 38.9 0 0 0 0 0 0 3851 24.7 4894 31.3 15616 100

Kottayam 166 2.1 724 9.2 1931 24.5 1686 21.4 0 0 323 4.1 0 0 3066 38.8 7896 100

Ernakulam 3030 1.8 5939 3.6 48150 28.9 13135 7.9 15436 9.3 30620 18.4 11868 7.1 38508 23.1 166686 100

Idukki 2215 7.1 1355 4.3 5728 18.3 3858 12.3 1417 4.5 0 0 410 1.3 16260 52 31243 100

Thrissur 0 0 49 1.4 1513 43.4 0 0 0 0 0 0 0 0 1922 55.2 3484 100

Palakkad 3 0.3 69 8 266 30.8 0 0 0 0 0 0 0 0 526 60.9 864 100

Malapuram 0 0 83 0.9 643 7 3 0 2750 30.1 0 0 6 0.1 5651 61.9 9136 100

Kozhikode 522 6.5 461 5.7 1459 18.1 464 5.8 1132 14.1 0 0 383 4.8 3622 45 8043 100

Wayanad 15 0.4 186 5.5 1769 52 0 0 0 0 0 0 1 0 1434 42.1 3405 100

Kannur 24 0.6 482 11.3 1135 26.7 180 4.2 0 0 0 0 0 0 2427 57.1 4248 100

Kasargode 35 4.1 0 0 152 17.8 0 0 0 0 46 5.4 4 0.5 619 72.3 856 100

Total Kerala 7156 1.7 14111 3.4 88424 21.3 26867 6.5 27073 6.5 60987 14.7 28186 6.8 161442 39 414246 100

KERALA TOURISM STATISTICS 2010 45

2.13 HOUSE BOAT: CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010

Among the House Boat classification wise arrival of foreign tourists in 2010, House Boat with No classification received 60.2 percent of foreign tourists who chose House Boat as accommodation. Least favorite classification among the House Boat classification is Green Palm which received only 0.4 percent of foreign tourist arrivals among the other categories. Details are given in Table – 2.13.

TABLE 2.13: HOUSE BOAT CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010

Gold Star Silver Star Green Palm No Classification Total District No. % No. % No. % No. % No. %

Thiruvananthapuram 0 0 0 0 0 0 158 100 158 100

Kollam 42 4.5 0 0 2 0.2 895 95.3 939 100

Alappuzha 5695 49.9 161 1.4 59 0.5 5509 48.2 11424 100

Kottayam 50 3.1 225 13.9 0 0 1341 83 1616 100

Ernakulam 33 30.6 0 0 0 0 75 69.4 108 100

Malapuram 0 0 0 0 0 0 541 100 1341 100

Kasargode 0 0 0 0 0 0 150 100 150 100

Kerala 5820 39.0 386 2.6 61 0.4 8669 58.0 14936 100

CHART – 10 : PERCENTAGE DISTRIBUTION OF HOUSE BOAT CLASSIFICATION WISE ARRIVAL OF FOREIGN TOURISTS 2010

KERALA TOURISM STATISTICS 2010 46 2.14 PROPERTY TYPE WISE ARRIVAL OF FOREIGN TOURISTS 2010

Table 2.11 shows the property type wise foreign tourist arrivals. Among all the categories Hotel category received the largest number of arrivals and the least number of arrivals are received by Rest House Category. The percentage distribution of the Property type wise arrival of foreign tourists is given in Table – 2.14.

TABLE – 2.14: PROPERTY TYPE WISE ARRIVAL OF FOREIGN TOURISTS 2010 Ayurvedic Guest Rest Yatri District Centers Grihasthali House Homestays Hotels Houseboats Resorts House Nivas Others Total Thiruvananthapuram 14974 0 826 5140 158779 158 4289 25 0 19986 204177 Kollam 458 0 383 560 3636 939 64 0 324 1852 8216 Pathanamthitta 25 0 12 120 354 0 0 10 0 308 829 Alappuzha 1301 445 123 7257 15616 11424 1038 0 0 4154 41358 Kottyam 1197 233 0 5051 7896 1616 13349 0 3 3243 32588 Ernakulam 8629 222 1741 37863 166686 108 3856 33 397 58297 277832 Idukki 723 0 573 10012 31243 0 5248 0 13 705 48517 Thrissur 540 0 47 2 3484 0 226 4 4 20 4327 Palakkad 65 0 0 288 864 0 2 17 12 23 1271 Malapuram 5603 0 45 463 9136 1341 0 12 0 324 16924 Kozhikode 335 134 0 411 8043 0 1 0 0 98 9022 Wayanad 251 0 16 1453 3405 0 557 554 0 343 6579 Kannur 69 0 32 1309 4248 0 59 0 0 228 5945 Kasargode 40 0 0 41 856 150 321 0 0 272 1680 Total Kerala 34210 1034 3798 69970 414246 15736 29010 655 753 89853 659265

KERALA TOURISM STATISTICS 2010 47 TABLE – 2.15: PERCENTAGE DISTRIBUTION OF PROPERTY TYPE WISE ARRIVAL OF FOREIGN TOURISTS 2010 District Ayurvedic Grihasthali Guest Homestays Hotels Houseboats Resorts Rest Yatri Others Total Centers House House Nivas Thiruvananthapuram 7.3 0 0.4 2.5 77.8 0.1 2.1 0 0 9.8 100 Kollam 5.6 0 4.7 6.8 44.3 11.4 0.8 0 3.9 22.5 100 Pathanamthitta 3 0 1.4 14.5 42.7 0 0 1.2 0 37.2 100 Alappuzha 3.1 1.1 0.3 17.5 37.8 27.6 2.5 0 0 10 100 Kottayam 3.7 0.7 0 15.5 24.2 5 41 0 0 10 100 Ernakulam 3.1 0.1 0.6 13.6 60 0 1.4 0 0.1 21 100 Idukki 1.5 0 1.2 20.6 64.4 0 10.8 0 0 1.5 100 Thrissur 12.5 0 1.1 0 80.5 0 5.2 0.1 0.1 0.5 100 Palakkad 5.1 0 0 22.7 68 0 0.2 1.3 0.9 1.8 100 Malappuam 33.1 0 0.3 2.7 54 7.9 0 0.1 0 1.9 100 Kozhikode 3.7 1.5 0 4.6 89.1 0 0 0 0 1.1 100 Wayanad 3.8 0 0.2 22.1 51.8 0 8.5 8.4 0 5.2 100 Kannur 1.2 0 0.5 22 71.5 0 1 0 0 3.8 100 Kasargode 2.4 0 0 2.4 51 8.9 19.1 0 0 16.2 100 Total Kerala 5.2 0.2 0.6 10.6 62.8 2.4 4.4 0.1 0.1 13.6 100

CHART – 11

KERALA TOURISM STATISTICS 2010 48 TABLE – 2.16: DESTINATION WISE NUMBER OF FOREIGN TOURISTS VISITED KERALA DURING 2010

SI. No. Destination JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

1 Thiruvananthapuram 4000 5735 5849 1687 1133 1447 2614 4445 4097 3504 3471 5050 43032 2 Kovalam 12082 16894 13034 8726 2802 1910 5459 7098 4643 5525 15643 14823 108639

3 Ponmudi 6 362 393 19 17 28 380 244 250 12 85 642 2438

4 Poovar 1209 1263 820 237 31 77 110 352 131 140 58 666 5094

5 Varkala 5087 5154 6468 2127 1701 1437 1806 3816 3639 3705 3619 6986 45545 6 Kollam 1518 932 699 294 171 177 405 606 520 595 618 1097 7632 7 Palaruvi 2 4 16 203 45 2 1 0 51 23 20 108 475

8 Aranmula 0 0 0 20 0 0 0 0 0 15 12 0 47

9 Erumeli 0 0 0 0 0 0 0 0 0 0 0 9 9

10 Alappuzha 6804 7077 3975 3107 420 351 1378 2794 2060 2727 3578 5260 39531

11 Kuttanadu 398 297 0 144 6 0 117 349 52 27 71 263 1724

12 Kumarakom 2752 3953 1714 2585 1047 692 2242 1677 1819 2272 2861 2985 26599

13 Munnar 3986 3783 1901 1377 750 445 1740 887 439 1554 1462 1366 19690

14 Thekkady 4021 3349 1832 1968 610 632 2355 2115 1595 2829 2796 3435 27537

15 Wagamon 376 216 50 13 40 16 156 12 0 39 22 161 1101

16 Aluva 978 850 525 1282 1246 457 1205 882 1067 541 1175 2050 12258

18 Cherai Beach 240 300 466 950 3 961 35 486 415 274 607 507 5244

19 Fort Kochi 13879 9917 7284 5164 985 2102 2229 3869 2385 5235 5694 6653 65396

20 Kalady 209 210 120 575 631 626 663 661 295 339 706 1045 6080

21 Kochi City 13951 12746 7827 11425 7986 6626 6928 10030 6520 8482 10646 13369 116536

KERALA TOURISM STATISTICS 2010 49

22 Maradu 3715 3424 2331 2639 1959 2727 2103 3138 2903 3620 4523 4799 37881

23 Paravoor 228 74 66 14 398 10 27 41 180 134 29 328 1529 24 Athirappalli 57 220 33 22 6 13 1 30 12 22 31 37 484

25 Chalakkudi 1 0 0 0 0 0 0 0 0 0 0 8 9 26 Chavakkad 0 0 0 0 0 0 7 0 7 10 43 68 135 27 Guruvayoor 915 417 204 207 128 199 153 154 114 171 223 348 3233

28 Malampuzha 15 108 17 0 0 51 63 3 22 50 8 28 365

29 Nelliyampathy 4 3 0 0 0 0 0 6 1 0 3 30 47

32 Nilambur 7 4 4 1 16 13 98 8 0 141 2 81 375

33 Iringal 1417 0 985 466 237 275 181 975 799 1061 1789 568 8753

33 Kottakkal 23 33 28 0 13 81 122 153 98 4 0 0 555

36 Kozhikode City 1630 931 550 376 343 252 490 292 431 394 634 690 7013

37 Kappad 34 54 41 60 21 2 15 23 19 27 69 86 451

38 Peruvannamoozhi 0 0 0 0 0 0 0 0 0 6 0 43 49

40 Wayanad 1338 1051 712 280 120 120 401 284 376 575 649 714 6620 Meenkunnu- 41 339 262 194 69 21 56 53 112 38 89 161 232 1626 Payyambalam 42 Muzhuppilangad 709 806 387 220 72 23 57 123 90 225 355 511 3578

43 Parassinikkadavu 62 79 28 13 36 10 22 24 5 68 53 104 504 44 Bekal 55 38 20 0 6 1 0 3 9 30 63 98 323 Not at any 45 5506 6201 2761 4640 3783 2866 2572 3826 2777 5047 4747 6402 51128 Destination

Total 87553 86747 61334 50910 26783 24685 36188 49518 37859 49512 66526 81650 659265

KERALA TOURISM STATISTICS 2010 50 DOMESTIC TOURIST VISITS IN KERALA fjldjf

2.15 DOMESTIC TOURIST VISITS IN KERALA OVER THE YEARS

Domestic tourist visits in Kerala during 2010 were about 8.60 million – as compared to 7.91 million during the previous year. The growth in domestic tourist visits during the year was 8.0 percent. There has been a moderate increase in domestic tourist visits in all the previous ten years except during 2005. The year – wise domestic tourist visits and percentage changes since 1999 are given in Table – 2.17.

TABLE – 2.17: DOMESTIC TOURIST VISITS IN KERALA DURING 1999 TO 2010

No. of Domestic Tourist Year Visits % of increase 1999 4888287 9.07 2000 5013221 2.56 2001 5239692 4.52 2002 5568256 6.27 2003 5871228 5.44

2004 5972182 1.72

2005 5946423 -0.43 2006 6271724 5.47 2007 6642941 5.92 2008 7591250 14.28 2009 7913537 4.25 2010 8595075 8.61

CHART – 12. DOMESTIC TOURIST VISITS IN KERALA DURING 1999 TO 2010

2.16 MAIN SOURCE MARKETS OF DOMESTIC TOURISTS

Out of 8.60 million domestic tourist visits, 6.10 million visits (71.03 percent) were made by the Keralites. Tamil Nadu contributed 13.02 percent of the domestic tourist visits. It was followed by

KERALA TOURISM STATISTICS 2010 53

Karnataka with a share of 6.46 percent and Maharashtra with a share of 3.38 percent. The other major source markets are Andhra Pradesh (1.99 percent), Delhi (1.46 percent), Gujarat (0.50 percent) and West Bengal (0.38 percent). The state – wise tourist visits along with the percentage share are given in Table – 2.18.

TABLE – 2.18: DISTRIBUTION OF DOMESTIC TOURIST VISITS IN KERALA BY STATE OF ORIGIN DURING 2010

Sl. No. Sate/UT Number Percentage 1 Kerala 6105297 71.03 2 Tamil Nadu 1118905 13.02 3 Karnataka 554996 6.46 4 Maharashtra 290831 3.38 5 Andhra Pradesh 170774 1.99 6 Delhi 125500 1.46 7 Gujarat 43218 0.50 8 West Bengal 32306 0.38 9 Lakshadweep 29744 0.35 10 Uttar Pradesh 24710 0.29 11 Madhya Pradesh 18443 0.21 12 Pondicherry 18152 0.21 13 Rajasthan 10711 0.12 14 Punjab 8443 0.10 15 Goa 6502 0.08 16 Bihar 6387 0.07 17 Haryana 6158 0.07 18 Andaman and Nicobar Islands 5046 0.06 19 Orissa 4599 0.05 20 Assam 3650 0.04 21 Himachal Pradesh 1154 0.01 22 Uttaranchal 1067 0.01 23 Jharkhand 964 0.01 24 Jammu and Kashmir 934 0.01 25 Chhattisgarh 914 0.01 26 Chandigarh 909 0.01 27 Arunachal Pradesh 851 0.01 28 Mahe 822 0.01 29 Tripura 785 0.01 30 Mizoram 605 0.01 31 Sikkim 536 0.01 32 Meghalaya 368 0.00 33 Daman and Diu 273 0.00 34 Nagaland 230 0.00 35 Manipur 220 0.00 36 Dadra and Nagar Haveli 71 0.00 Total 8595075 100

KERALA TOURISM STATISTICS 2010 54

2.17 DISTRICT – WISE DISTRIBUTION OF DOMESTIC TOURISTS

The highest share of domestic tourist visits is recorded by Ernakulam district in all the years since 2004. During 2010, the share of the district was 23.13 percent. The second largest share of domestic tourist visits is recorded in Thrissur district. It was followed by Trivandrum and Kozhikode districts with shares of 13.50 percent and 7.12 percent respectively during 2010. The district – wise domestic tourist visits since 2004 are given in Table – 2.19.

TABLE – 2.19: DISTRICT – WISE DOMESTIC TOURIST VISITS DURING 2004 TO 2010

Sl. 2005 2006 2007 2008 2009 2010 Total 2004

No. DISTRICT Proportion to

South Kerala

1 TVM 855,787 837,211 866,712 948,579 1,102,115 1,074,562 1,160,640 13.5

2 KLM 100,729 98,227 122,998 145,524 180,943 184,867 196,773 2.29

3 PTA 64,640 59,328 57,032 60,988 59,832 75,660 82,470 0.96

4 ALP 185,906 173,626 179,115 170,731 234,700 164,223 183,416 2.13

1,207,062 1,168,392 1,225,857 1,325,822 1,577,590 1,499,312 1,623,299 Total 18.89

Central Kerala

5 KTM 163,084 164,909 196,284 189,411 230,831 274,828 301,599 3.51

6 EKM 1,043,479 1,025,944 1,080,591 1,109,644 1,509,686 1,818,748 1,987,743 23.13

7 IDKI 482,283 473,772 515,182 505,229 531,970 429,402 464,123 5.4

8 THR 1,378,118 1,327,856 1,398,014 1,546,576 1,671,174 1,733,862 1,874,211 21.81

Total 3,066,964 2,992,481 3,190,071 3,350,860 3,943,661 4,256,840 4,627,676 53.84

North Kerala

9 PKD 256,015 266,837 300,674 315,591 324,399 332,787 359,961 4.19

10 MLPM 297,203 306,431 303,844 313,200 323,448 319,635 347,311 4.04

KERALA TOURISM STATISTICS 2010 55

11 WYND 187,701 191,184 225,923 256,190 295,465 368,459 408,151 4.75

12 KKD 498,931 553,363 550,694 570,832 595,985 574,896 612,316 7.12

13 KNR 323,645 333,855 351,309 375,255 395,121 420,922 455,822 5.3

14 KSD 134,661 133,880 123,352 135,191 135,581 140,686 160,539 1.87

Total 1,698,156 1,785,550 1,855,796 1,966,259 2,069,999 2,157,385 2,344,100 27.27

Total Kerala 5,972,182 5,946,423 6,271,724 6,642,941 7,591,250 7,913,537 8,595,075 100

CHART –13. DISTRICT WISE PROPORTION OF ARRIVAL OF DOMESTIC TOURISTS

CHART –14. REGION WISE PROPORTION OF ARRIVAL OF DOMESTIC TOURISTS

KERALA TOURISM STATISTICS 2010 56

2.18 SEASONALITY IN DOMESTIC TOURIST VISITS

There is moderate seasonality in domestic tourist visits. While the peak months are May and December, the lean months are June and July. It seems that school vacations contribute significantly to the seasonality in domestic tourist visits. The month – wise domestic tourist visits in different years and seasonality indices are given in Table – 2.20.

TABLE 2.20: MONTH WISE DOMESTIC TOURIST VISITS AND SEASONALITY INDICES

r Sl. Month 2004 2005 2006 2007 2008 2009 2010 No. % of variation over previous yea Indices Seasonality

1 Jan 523145 499698 532748 588620 645492 696878 730803 4.87 106.34

2 Feb 451420 432673 469363 501204 586317 600648 634454 5.63 92.54

3 Mar 422727 428235 457435 485722 580681 635963 658610 3.56 92.49

4 Apr 503583 500005 522408 557785 643808 649553 684522 5.38 101.34

5 May 561503 562616 610241 639712 719566 730310 776648 6.34 114.36

6 Jun 440469 445652 467879 502224 566541 569624 614955 7.96 88.98

7 Jul 508893 467532 478701 478781 574544 552162 596335 8.00 91.27

8 Aug 489182 483490 511198 535309 600121 585658 655937 12.00 94.94

9 Sep 457398 485205 517659 529847 572977 609127 660903 8.50 93.37

10 Oct 516386 519239 543876 555721 655670 738253 836517 13.31 102.90

11 Nov 544746 552523 556297 618908 695118 726832 815827 12.24 107.42

12 Dec 552730 569555 603919 659108 750415 818529 929564 13.57 114.03

Total 5972182 5946423 6271724 6652941 7591250 7913537 8595075 8.61 CHART – 15. SEASONALITY INDICES OF DOMESTIC TOURISTS VISITING KERALA IN 2010

CHART – 16:

KERALA TOURISM STATISTICS 2010 57

MONTH – WISE COMPARISON OF DOMESTIC TOURISTS VISITING KERALA

2.19 QUARTERLY COMPARISON OF DOMESTIC TOURIST ARRIVALS

Quarterly comparison of foreign tourists arrivals shows that IV – quarter is receiving highest domestic tourist arrivals II – quarter comes second in tourists arrivals. The details are given in Table – 2.21.

TABLE – 2.21: QUARTERLY COMPARISON OF DOMESTIC TOURIST ARRIVALS

Domestic 2004 2005 2006 2007 2008 2009 2010

I - Quarter 1,397,292 1,360,606 1,459,546 1,575,546 1,812,490 1,933,489 2,023,867

II - Quarter 1,505,555 1,508,273 1,600,528 1,699,721 1,929,915 1,949,487 2,076,125

III - Quarter 1,455,473 1,436,227 1,507,558 1,533,937 1,747,642 1,746,947 1,913,175

IV - Quarter 1,613,862 1,641,317 1,704,092 1,833,737 2,101,203 2,283,614 2,581,908

Total 5,972,182 5,946,423 6,271,724 6,642,941 7,591,250 7,913,537 8,595,075

2.20. DISTRICT – WISE AND MONTH – WISE STATISTICS OF DOMESTIC TOURIST VISITS IN 2010

Month – wise and district – wise domestic tourist visits in Kerala during 2010 are given in Table –

2.22. The districts of Ernakulam, Thrissur and Thiruvananthapuram received the maximum number of domestic tourist visits during the month of December. KERALA TOURISM STATISTICS 2010 58 TABLE 2.22: DISTRICT – WISE AND MONTH – WISE DOMESTIC TOURIST VISITS IN 2010

SI. No. Districts Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

1 Thiruvananthapuram 93301 88672 85878 86668 117504 76779 81086 82990 86851 109306 111805 139800 1160640

2 Kollam 18062 17035 15523 16271 15403 14137 14722 16370 15540 16020 17625 20065 196773

3 Pathanamthitta 6247 5546 5332 8567 5916 6183 6866 6996 6191 10847 6799 6980 82470

4 Alappuzha 25672 19227 15425 21187 11046 8090 10452 12167 9980 14920 14770 20480 183416

5 Kottayam 26817 19877 22209 20508 26103 24382 20061 22760 27290 27130 30082 34380 301599

6 Ernakulam 177459 141251 154358 149029 148399 143822 150408 167071 143219 206357 187632 218738 1987743

7 Idukki 48763 48360 40125 47404 47641 22905 20065 29580 32620 46070 40530 40060 464123

8 Thrissur 140204 117334 113698 152115 194470 135448 119680 135390 158440 183372 195580 228480 1874211

9 Palakkad 30780 26557 28664 29631 32272 33910 24784 26387 27423 34843 32890 31820 359961

10 Malappuram 29151 26397 25845 29836 30922 26760 25752 28350 29290 31660 31868 31480 347311

11 Kozhikode 49942 51439 49518 51964 59231 49050 47103 47704 47105 57398 49826 52036 612316

11 Wayanad 34585 27017 38465 21544 31670 26870 29426 31230 26250 46744 44340 50010 408151

13 Kannur 36386 33230 52719 37767 41156 34840 33110 36077 37847 37710 36410 38570 455822

14 Kasargod 13434 12512 10851 12031 14915 11779 12820 12865 12857 14140 15670 16665 160539

Total Arrival 730803 634454 658610 684522 776648 614955 596335 655937 660903 836517 815827 929564 8595075

KERALA TOURISM STATISTICS 2010 59

2.21 AYURVEDIC CENTRES: CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010

The Ayurvedic centre classification wise arrival shows that 57.6 percent of the foreign tourists had chosen Ayurvedic centres having noo classification. Green Leaf classification has 32.4 percent of total arrivals to Ayurvedic centres. The details are given in Table 2.23.

TABLE 2.23: . AYURVEDIC CENTRE CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010

Green Leaf Olive Leaf No Classification Total District No. % No. % No. % No. % Thiruvananthapuram 8170 34 4995 20.8 10848 45.2 24013 100 Kollam 29 1.9 32 2.1 1483 96 1544 100 Pathanamthitta 0 0 138 2.8 4756 97.2 4894 100 Alappuzha 126 6.9 0 0 1701 93.1 1827 100 Kottyam 1717 13 624 4.7 10851 82.3 13192 100 Ernakulam 7493 43.7 636 3.7 9009 52.6 17138 100 Idukki 3988 70.8 0 0 1645 29.2 5633 100 Thrissur 207 47.9 0 0 225 52.1 432 100 Pallakad 1261 41.3 445 14.6 1350 44.2 3056 100 Malapuram 2824 44.3 0 0 3557 55.7 6381 100 Kozhikode 939 51.5 478 26.2 408 22.4 1825 100 Wayanad 11 26.2 31 73.8 0 0 42 100 Kannur 0 0 850 36 1512 64 2362 100 Kasargod 0 0 0 0 149 100 149 100 Total Kerala 26765 32.4 8229 10 47494 57.6 82488 100 CHART – 17 : PERCENTAGE DISTRIBUTION OF AYURVEDIC CENTRE CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010

KERALA TOURISM STATISTICS 2010 60

2.22 HOMESTAY:CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010

Analysis of Homestay classification wise arrivals of Domestic Tourists shows that most of the domestic tourists arranged their accommodation in Homestays having no classification. The details are given in Table – 2.24.

TABLE – 2.24: HOMESTAY CLASSIFICATION WISE ARRIVALS OF DOMESTIC TOURISTS 2010

Diamond House Gold House Silver House No Classification Total District No. % No. % No. % No. % No. %

Thiruvananthapuram 4518 17.9 4723 18.8 5873 23.3 10075 40 25189 100

Kollam 2010 29.5 3350 49.2 228 3.3 1224 18 6812 100

Plakkad 1621 53.5 106 3.5 1260 41.6 45 1.5 3032 100

Alappuzha 728 3.6 1699 8.3 4700 23.1 13251 65 20378 100

Kottyam 5064 45.1 2181 19.4 3778 33.6 217 1.9 11240 100

Ernakulam 9860 13.1 11108 14.7 17376 23 37124 49.2 75468 100

Idukki 6431 11.9 12445 23 24521 45.2 10821 20 54218 100

Thrissur 473 18.2 342 13.1 1788 68.7 0 0 2603 100

Pathanamthitta 133 3.8 1401 40.3 188 5.4 1754 50.5 3476 100

Malapuram 308 25.9 438 36.8 444 37.3 0 0 1190 100

Kozhikode 96 2.2 630 14.6 1199 27.8 2386 55.3 4311 100

Wayanad 2078 7.4 2570 9.2 6210 22.1 17192 61.3 28050 100

Kannur 0 0 0 0 6382 34.7 12002 65.3 18384 100

Kasargode 0 0 0 0 0 0 433 100 433 100

Total Kerala 33320 13.1 40993 16.1 73947 29 106524 41.8 254784 100

2.23 HOTELS: CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010

Hotel classification wise arrivals of domestic tourists are studied and the details are given in Table – 2.25. More than 80 percent of the domestic tourist preferred to stay in Hotels having no classification. Only 0.7 percent are chose to stay in five star category Hotels.

KERALA TOURISM STATISTICS 2010 61

TABLE – 2.25: HOTEL CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010

1Star 2 Star 3 Star 4 Star 5 Star 5 Star Deluxe Heritage No Classification Total

District No. % No. % No. % No. % No. % No. % No. % No. % No. %

TVM 1209 0.2 18519 2.8 60269 9.2 41479 6.3 8874 1.4 35306 5.4 6375 1 481242 73.7 653273 100

KNR 4526 1.1 15393 3.7 27992 6.7 6665 1.6 0 0 0 0 0 0 361229 86.9 415805 100

PTA 0 0 12285 17.5 4146 5.9 0 0 0 0 0 0 0 0 53710 76.6 70141 100

ALP 955 1.2 4968 6.4 19404 24.8 0 0 0 0 0 0 5304 6.8 47570 60.8 78201 100

KSD 4002 2.8 0 0 6647 4.7 0 0 0 0 59 0 3384 2.4 126676 90 140768 100

EKM 18944 2.4 42074 5.4 214089 27.3 57705 7.4 14994 1.9 31073 4 21970 2.8 382844 48.9 783693 100

IDKI 16384 5.2 15166 4.8 40931 12.9 6976 2.2 3735 1.2 0 0 357 0.1 232526 73.6 316075 100

THR 0 0 32872 1.8 56597 3.1 0 0 0 0 0 0 3 0 1724240 95.1 1813712 100

PKD 874 0.3 13056 3.9 38275 11.3 0 0 0 0 0 0 0 0 285524 84.5 337729 100

MLPM 0 0 5399 1.8 5905 2 1314 0.4 7667 2.5 0 0 645 0.2 280698 93.1 301628 100

KTM 3073 2.3 14555 10.7 17708 13 10838 8 0 0 2980 2.2 0 0 86723 63.8 135877 100

WYND 1514 1.1 7598 5.4 28312 20.2 0 0 0 0 0 0 241 0.2 102547 73.1 140212 100

KKD 17771 3.1 17718 3.1 28913 5 4491 0.8 769 0.1 0 0 9167 1.6 496116 86.3 574945 100

KLM 1535 1.3 3061 2.6 24626 21.2 0 0 2595 2.2 0 0 0 0 84148 72.6 115965 100

Kerala 70787 1.2 202664 3.4 573814 9.8 129468 2.2 38634 0.7 69418 1.2 47446 0.8 4745793 80.7 5878024 100

KERALA TOURISM STATISTICS 2010 62

2.24 HOUSE BOAT: CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010

Among the House Boat classification wise arrival of domestic tourists in 2010 House Boat with No classification received 68.5 percent of domestic tourists who chose House Boat as accommodation. Least favorite classification among the House Boat classification is Green Palm which received only 0.2 percent of domestic tourist arrivals among the other categories. Details are given in Table – 2.26

TABLE – 2.26: HOUSE BOAT CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010

Gold Star Silver Star Green Palm No Classification Total District No. % No. % No. % No. % No. %

Thiruvananthapuram 189 22.7 0 0 0 0 643 77.3 832 100

Kollam 0 0 0 0 87 2.2 3912 97.8 3999 100

Alappuzha 12256 44.2 445 1.6 0 0 15061 54.3 27762 100

Kottyam 121 7.3 0 0 0 0 1538 92.7 1659 100

Malapuram 0 0 0 0 0 0 3666 100 3666 100

Kozhikode 0 0 0 0 0 0 661 100 661 100

Kasargode 0 0 0 0 0 0 2938 100 2938 100

Total Kerala 12566 30.3 445 1.1 87 0.2 28419 68.5 41517 100

CHART – 18: PERCENTAGE DISTRIBUTION OF HOUSE BOAT CLASSIFICATION WISE ARRIVAL OF DOMESTIC TOURISTS 2010

KERALA TOURISM STATISTICS 2010 63 2.25 PROPERTY TYPE WISE ARRIVAL OF DOMESTIC TOURISTS 2010

Table – 2.27 shows the property type wise foreign tourist arrivals. Among all the categories Hotel category received the largest number of arrivals and the least number of arrivals are received by Grihasthali Category. The percentage distribution of the Property type wise arrival of foreign tourists is given in Table – 2.28.

TABLE – 2.27: PROPERTY TYPE WISE ARRIVAL OF DOMESTIC TOURISTS 2010

District Ayurvedic Centers Grihasthali Guest House Homestays Hotels Houseboats Resorts Rest House Yatri Nivas Others Total

TVM 24013 0 19602 25189 653273 832 15175 8790 0 413075 1159949

KLM 1544 0 2156 6812 115965 3999 3312 1203 1023 60668 196682

PTA 4894 0 0 3476 70141 0 0 0 0 3921 82432

ALP 1827 575 2763 20378 78201 27762 1640 2329 0 47156 182631

KTM 13192 1165 173 11240 135877 1659 27164 1962 422 108976 301830

EKM 17138 6 28096 75468 783693 0 5807 17652 6746 1054851 1989457

IDKI 5633 0 6419 54218 316075 0 42142 1953 2194 34846 463480

THR 432 0 6403 2603 1813712 0 308 30073 2513 17350 1873394

PKD 3056 0 1814 3032 337729 0 199 6814 121 7028 359793

MLPM 6381 0 929 1190 301628 3666 0 18388 0 14970 347152

KKD 1825 7324 3894 4311 574945 661 15 3442 0 15768 612185

WYND 42 0 4786 28050 140212 0 36993 62608 0 137325 410016

KNR 2362 0 921 18384 415805 0 3393 9094 97 5554 455610

KSD 149 0 2200 433 140768 2938 1379 9887 0 2710 160464

Kerala 82488 9070 80156 254784 5878024 41517 137527 174195 13116 1924198 8595075

KERALA TOURISM STATISTICS 2010 64 TABLE – 2.28: PERCENTAGE DISTRIBUTION OF PROPERTY TYPE WISE ARRIVAL OF DOMESTIC TOURISTS 2010 Category Ayurvedic Centers Grihasthali Guest House Homestays Hotels Houseboats Resorts Rest House Yatri Nivas Others Total TVM 2.1 0 1.7 2.2 56.3 0.1 1.3 0.8 0 35.6 100 KLM 0.8 0 1.1 3.5 59 2 1.7 0.6 0.5 30.8 100 PTA 5.9 0 0 4.2 85.1 0 0 0 0 4.8 100 ALP 1 0.3 1.5 11.2 42.8 15.2 0.9 1.3 0 25.8 100 KTM 4.4 0.4 0.1 3.7 45 0.5 9 0.7 0.1 36.1 100 EKM 0.9 0 1.4 3.8 39.4 0 0.3 0.9 0.3 53 100 IDKI 1.2 0 1.4 11.7 68.2 0 9.1 0.4 0.5 7.5 100 THR 0 0 0.3 0.1 96.8 0 0 1.6 0.1 0.9 100 PKD 0.8 0 0.5 0.8 93.9 0 0.1 1.9 0 2 100 MLPM 1.8 0 0.3 0.3 86.9 1.1 0 5.3 0 4.3 100 KKD 0.3 1.2 0.6 0.7 93.9 0.1 0 0.6 0 2.6 100 WYND 0 0 1.2 6.8 34.2 0 9 15.3 0 33.5 100 KNR 0.5 0 0.2 4 91.3 0 0.7 2 0 1.2 100 KSD 0.1 0 1.4 0.3 87.7 1.8 0.9 6.2 0 1.7 100 Kerala 1 0.1 0.9 3 68.4 0.5 1.6 2 0.2 22.4 100

CHART – 19: PERCENTAGE DISTRIBUTION OF PROPERTY TYPE WISE ARRIVAL OF DOMESTIC TOURISTS 2010

KERALA TOURISM STATISTICS 2010 65 TABLE – 2.29: DESTINATION WISE NUMBER OF DOMESTIC TOURISTS VISITED KERALA DURING 2010

SI. Destination JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total No

1 Thiruvananthapuram 65686 53003 63706 50286 62031 47402 49259 50276 53975 67089 62423 71419 696555 2 Kovalam 20638 24896 14225 15086 29326 15276 20851 19183 12300 28995 28672 33008 262456 3 Ponmudi 869 2985 819 1776 2353 2045 2358 1261 1941 5228 2601 2537 26773 4 Poovar 2668 2283 1265 2530 1965 3487 168 2303 3379 2295 334 1169 23846 5 Varkala 3670 5737 6140 17800 22422 9549 9260 10632 15942 7402 18888 32796 160238 6 Kollam 15834 14715 14217 12795 13561 12604 13322 14957 14036 14199 14465 15363 170068 7 Palaruvi 2228 2320 1306 3672 1391 1141 1655 1571 1695 2229 2695 4427 26330 8 Aranmula 247 62 72 267 104 73 363 482 354 522 467 968 3981 9 Erumeli 559 382 288 0 257 243 297 196 241 288 890 1359 5000 10 Alappuzha 25373 17359 15390 20829 11728 9513 10349 12170 11968 15705 16566 20228 187178 11 Kuttanadu 883 662 1117 569 296 680 465 841 130 109 360 1634 7746 12 Kumarakom 21717 17667 17650 19419 22371 20340 16470 17389 21210 21632 24171 25027 245063 13 Munnar 23901 26069 23685 28469 30178 6679 7224 10065 15293 18184 17222 18779 225748 14 Thekkady 17904 12324 11556 9808 12243 14302 10537 14294 11584 20966 19385 15954 170857 15 Wagamon 1847 1815 1738 1851 1731 980 839 1223 1222 2653 1244 1223 18366 16 Aluva 12259 8809 10337 15334 8715 13248 16659 19275 18459 23927 21285 24962 193269 18 Cherai Beach 1917 425 1529 3227 619 662 1735 753 1028 2864 3448 2303 20510 19 Fort Kochi 13242 16435 6545 9429 4157 7499 8529 10296 7106 21492 10473 14263 129466 20 Kalady 4386 1769 3185 3589 5103 3699 5256 6013 5216 5441 7822 10109 61588

KERALA TOURISM STATISTICS 2010 66

21 Kochi City 91798 71564 79256 72578 82695 65248 65239 73344 58048 87901 75578 89451 912700 22 Maradu 6595 6187 4699 5883 5382 4742 5723 6924 7001 6992 6242 7198 73568 23 Paravoor 1658 1365 1374 1524 0 1002 463 893 1127 1525 1701 2553 15185 24 Athirappalli 11784 3490 2562 3181 6605 4188 3262 3301 4974 5139 5338 4955 58779 25 Chalakkudi 573 311 212 396 0 0 0 143 131 141 114 200 2221 26 Chavakkad 5057 3756 4972 4702 7211 4293 3885 4106 4221 4241 4888 5300 56632 27 Guruvayoor 120635 108811 106219 141699 177420 124284 110393 125646 146503 170946 181050 212783 1726389 28 Malampuzha 5834 3694 5347 5854 7928 7904 4438 5405 4552 6635 5553 7902 71046 29 Nelliyampathy 1746 2008 2089 2374 1895 2522 749 1409 1480 2802 2585 2726 24385 31 Kodikuthimala 0 0 0 1074 865 1099 992 926 1057 1078 1063 994 9148 32 Nilambur 3291 2371 2644 2710 3164 2483 2609 2386 2361 3505 2608 3824 33956 33 Iringal 213 0 168 337 786 456 575 323 334 398 441 358 4389 33 Kottakkal 1881 402 860 178 823 312 178 1286 569 39 847 29 7404 34 Kakkayam 12 23 31 0 0 0 0 0 0 0 0 0 66 36 Kozhikode City 42508 39550 39966 41916 48815 38486 37590 39796 37517 42779 40452 43515 492890 37 Kappad 17 541 39 133 186 340 237 68 404 817 879 208 3869 38 Peruvannamoozhi 1221 0 0 0 30 743 0 0 0 95 48 705 2842 39 Thusharagiri 0 0 0 55 53 77 48 41 72 150 360 264 1120 40 Wayanad 33917 26859 39027 21617 30793 26897 29432 31253 26250 47066 43768 49897 406776 41 Meenkunnu- 2555 2267 6102 2548 2484 3525 2178 4489 3001 2822 3615 2374 37960 Payyambalam 42 Muzhuppilangad 19285 16843 27117 17144 20364 17203 15965 15786 16559 17893 18481 19816 222456 43 Parassinikkadavu 12206 12292 15387 16521 15750 10337 13074 13594 14475 14126 12513 13999 164274 44 Bekal 944 973 880 368 755 1065 1257 1300 1300 493 1279 2697 13311 45 Not at any Destination 131245 121430 124889 124994 132093 128327 122452 130338 131888 157714 153013 160288 1618671 Total 730803 634454 658610 684522 776648 614955 596335 655937 660903 836517 815827 929564 8595075

KERALA TOURISM STATISTICS 2010 67

2.26 COMPARISON OF TOURIST ARRIVALS IN KERALA 1999 – 2010

Tourist arrivals to Kerala in the last 12 years is given in Table – 2.30. During 1999 the percentage of increase in foreign tourist arrivals recorded 6.44 over the previous year. After that, up to 2001 the percentage of increase was decreasing. In 2009 the foreign tourist arrivals fall to ever lowest value - 6.96. In 2010 in increased to 18.31.

TABLE – 2.30: TOURIST ARRIVALS IN KERALA FOR LAST 12 YEARS

No. of Foreign % of No. of Domestic % of Total No. of % of Year Tourists increase Tourists increase Tourists increase

1999 202,173 6.44 4888287 9.07 5,090,560 8.97

2000 209,933 3.84 5013221 2.56 5,223,154 2.60

2001 208,830 -0.53 5239692 4.52 5,448,522 4.31

2002 232,564 11.37 5568256 6.27 5,800,820 6.47

2003 294,621 26.68 5871228 5.44 6,165,849 6.29

2004 345,546 17.28 5972182 1.72 6,317,728 2.46

2005 346,499 0.28 5946423 -0.43 6,292,922 -0.39

2006 428,534 23.7 6271724 5.47 6,700,258 6.47

2007 515,808 20.37 6642941 5.92 7,158,749 6.84

2008 598,929 16.11 7591250 14.28 8,190,179 14.41

2009 557,258 -6.96 7913537 4.25 8,470,795 3.43

2010 659,265 18.31 8595075 8.61 9,254,340 9.25

CHART – 20: TOURIST ARRIVALS RATE OF CHANGE

KERALA TOURISM STATISTICS 2010 68 EARNINGS FROM TOURISM fjldjf

2.27 EARNINGS FROM TOURISM IN KERALA Earnings from tourism from 2001 to 2010 are given in Table – 2.31. It can be seen that the earnings are increasing steadily over the years. Only at 2009 % of change became negative. Foreign exchange earnings from 1996 to 2010 are given in Table – 2.32.

TABLE – 2.31: EARNINGS FROM TOURISM IN KERALA Foreign Exchange Total Revenue generated % of % of Year Earnings(Rs. In from Tourism (Direct & Increase Increase Crores) Indirect)

2001 535.00 1.85 4500.00 9.58

2002 705.67 31.90 4931.00 20.42 2003 983.37 39.35 5938.00 12.83 2004 1266.77 28.82 6829.00 15.01 2005 1552.31 22.54 7738.00 13.31 2006 1988.40 28.09 9126.00 17.94 2007 2640.94 32.82 11433.00 25.28 2008 3066.52 16.11 13130.00 14.84

2009 2853.16 -6.96 13231.00 0.77

2010 3797.37 33.09 17348.00 31.12

CHART – 21: TOTAL REVENUE GENERATED FROM TOURISM (DIRECT & INDIRECT)

KERALA TOURISM STATISTICS 2010 71

TABLE – 2.32: FOREIGN EXCHANGE EARNINGS FROM TOURISM DURING LAST 15 YEARS Foreign Exchange % of Year Earnings(Rs. In Crores) Increase 1996 196.38 23.7

1997 273.20 39.12

1998 302.08 10.57

1999 416.07 37.74

2000 525.30 26.25

2001 535.00 1.85

2002 705.67 31.90

2003 983.37 39.35

2004 1266.77 28.82

2005 1552.31 22.54

2006 1988.40 28.09

2007 2640.94 32.82

2008 3066.52 16.11

2009 2853.16 -6.96

2010 3797.37 33.09

CHART – 22: FOREIGN EXCHANGE EARNINGS FROM TOURISM DURING LAST 15 YEARS

KERALA TOURISM STATISTICS 2010 72 CHAPTER 3

INDIAN TOURIST SCENARIO fjldjf

INDIAN TOURISM SCENARIO

3.1 YEAR – WISE FOREIGN TOURIST ARRIVALS The FTAs in India continued to grow from 1.28 million in 1981, to 1.68 million in 1991, 2.54 million in 2001, to reach 5.78 million in 2010. During the year 2010, India registered a positive growth of 11.8 % over 2009. The growth rate of 11.8% in 2010 for India is better than UNWTO’s projected growth rate of 5% to 6% for the world in 2010. The compound annual growth rate (CAGR) in FTAs in India during 2001 to 2010 was 9.6 %. Table – 3.1 gives the number of FTAs in India for the years 1981 to 2010 and the growth rate over previous year.

TABLE – 3.1: FOREIGN TOURIST ARRIVALS IN INDIA, 1981 – 2010

Year FTAs in India Annual Growth (%) 1981 1279210 2 1982 1288162 0.7 1983 1304976 1.3 1984 1193752 -8.5 1985 1259384 5.5 1986 1451076 15.2 1987 1484290 2.3 1988 1590661 7.2 1989 1736093 9.1 1990 1707158 -1.7 1991 1677508 -1.7 1992 1867651 11.3 1993 1764830 -5.5 1994 1886433 6.9 1995 2123683 12.6 1996 2287860 7.7 1997 2374094 3.8 1998 2358629 -0.7 1999 2481928 5.2 2000 2649378 6.7 2001 2537282 -4.2 2002 2384364 -6 2003 2726214 14.3 2004 3457477 26.8 2005 3918610 13.3 2006 4447167 13.5 2007 5081504 14.3 2008 5282603 4 2009 5167699 -2.2 2010 5775692 11.8

Source: Bureau of Immigration, India KERALA TOURISM STATISTICS 2010 75

CHART – 23. FOREIGN TOURISTARRIVALS IN INDIA, 1981 – 2010

3.2. MAJOR SOURCE MARKETS OF INDIA

The single largest tourist arrivals in India are from the United States of America during the last two years. It is followed by the United Kingdom. These two countries taken together accounted for about 29.0 percent of the tourist arrivals in India during 2010. The top 10 source markets and their relative shares are listed in Table – 3.2.

TABLE – 3.2: TOP 10 SOURCE COUNTRIES OF FOREIGN TOURIST ARRIVALS IN INDIA DURING 2009 AND 2010 % Rank Nationality Nationality 2009 Share 2010 % Share 1 U.S.A 827140 16.0 U.S.A 931292 16.1 2 U.K. 769251 14.9 U.K. 759494 13.1 3 Bangladesh 468899 9.1 Bangladesh 431962 7.5 4 Canada 239995 4.6 Sri Lanka 266515 4.6 5 Sri Lanka 224069 4.3 Canada 242372 4.2 6 France 196462 3.8 Germany 227720 3.9 7 Germany 191616 3.7 France 225232 3.9 8 Australia 149074 2.9 Malaysia 179077 3.1 9 Japan 135343 2.6 Australia 169647 2.9 10 Malaysia 124756 2.4 Japan 168019 2.9 Total of top 10 Total of top 10 3326605 64.4 3601330 62.4 countries countries Others 1841094 35.6 Others 2174362 37.6 Grand Total 5167699 100.0 5775692 100.0

Source: Bureau of Immigration, India

KERALA TOURISM STATISTICS 2010 76

CHART – 24. TOP 10 SOURCE COUNTRIES OF FOREIGN TOURIST ARRIVALS IN INDIA DURING 2010

3.3 SEASONALITY IN FOREIGN TOURIST ARRIVALS IN INDIA

Weather conditions at different tourist destinations are one of the important determinants of tourist arrivals. In the past, seasonal variations have been observed in FTAs to India. Table – 3.3 gives the month-wise FTAs in India during 2010 as well as comparative figures for 2009 and 2008. It may be seen from Table – 3.3 that, during the year 2010, December has been the peak month for FTAs in India followed by November and January. May is the leanest month. The share of January, February, March and August in 2010 has increased as compared to 2009. TABLE – 3.3: MONTH – WISE FTAS IN INDIA DURING 2010 AND COMPARATIVE FIGURES OF 2009 & 2008

Foreign Tourist Arrivals(Nos.) Growth rate in FTAs Percentage Share

Month 2008 2009 2010 2009/08 2010/09 2008 2009 2010 January 511781 481308 568719 -6 18.2 9.7 9.3 9.8 February 611493 489787 552152 -19.9 12.7 11.6 9.5 9.6 March 479765 442062 512152 -7.9 15.9 9.1 8.6 8.9 April 361101 347544 371956 -3.8 7 6.8 6.7 6.4 May 304361 305183 332087 0.3 8.8 5.8 5.9 5.7 June 341539 352353 384642 3.2 9.2 6.5 6.8 6.7 July 431933 432900 466715 0.2 7.8 8.2 8.4 8.1 August 383337 369707 422173 -3.6 14.2 7.2 7.1 7.3 September 341693 330707 369821 -3.2 11.8 6.5 6.4 6.4 October 450013 458849 507093 2 10.5 8.5 8.9 8.8 November 531683 541524 608178 1.9 12.3 10 10.5 10.5 December 533904 615775 680004 15.3 10.4 10.1 11.9 11.8 Total 5282603 5167699 5775692 -2.2 11.8 100 100 100

KERALA TOURISM STATISTICS 2010 77

CHART – 25 : MONTH WISE PERCENTAGE SHARE OF FOREIGN TOURIST ARRIVALS IN INDIA 2010

3.4 LEAN AND PEAK MONTHS OF FTAS IN INDIA DURING 2010 FROM TOP 15 COUNTRIES

The peak and lean months for arrivals of tourists from top 15 source markets for India during 2010 are presented in Table 3.4. For 5 countries, namely United States, Canada, Malaysia, Australia and Singapore, December was the peak month. For 3 countries, namely United Kingdom, Germany and Republic of Korea, January was peak month. Peak months for other countries were February (Bangladesh & Japan), July (France), November (Russian Federation & China (Main)), August (Sri Lanka) and October (Nepal). Peak month for each of these countries accounted for more than 10% of the FTAs, except China (Main), from that country in 2010.

KERALA TOURISM STATISTICS 2010 78

TABLE – 3.4: LEAN AND PEAK MONTHS OF FTAS IN INDIA DURING 2010 FROM TOP 15 COUNTRIES

Sl. No. Nationality Lean Month (% Share) Peak Month (% Share)

1 United States September (4.9%) December (13.9 %) 2 United Kingdom June (4.2%) January (12.9%) 3 Bangladesh November (7.0%) February (10.4%) 4 Sri Lanka November (4.3%) August (13.5%) 5 Canada September (5.3%) December (12.9%) 6 Germany June (4.9%) January (12.5%) 7 France September (5.1%) July (12.0%) 8 Malaysia April (5.2%) December (10.5%) 9 Australia May (6.0%) December (17.1%) 10 Japan July (7.0%) February (10.0%) 11 Russian Fed. June (1.0%) November (18.5%) 12 China(Main) June (7.1%) November (9.7%) 13 Singapore April (6.7%) December (11.7%) 14 Nepal April (6.5%) October (11.9%) 15 Rep. of Korea November (6.1%) January (15.1%) 3.5. INDIAN NATIONAL GOING ABOARD

In 2010 12.99 million Indian Nationals were recorded as going aboard. The year recorded an increase of about 17.40 percent compared to the previous year. The details are given in Table – 3.3.

TABLE – 3.5.NUMBER OF INDIAN NATIONALS GOING ABOARD: 1999 – 2010

Year Percentage change over the No. of Outbound visits (in millions) previous year 1999 4.11 8.0 2000 4.42 7.3 2001 4.56 3.4 2002 4.94 8.2 2003 5.35 8.3 2004 6.21 16.1 2005 7.18 15.6 2006 8.34 16.1 2007 9.78 17.3 2008 10.87 11.1 2009 11.07 1.8 2010 12.99 17.4

KERALA TOURISM STATISTICS 2010 79

CHART – 26. NUMBER OF INDIAN NATIONALS GOING ABOARD: 1999 – 2010

3.6 THE PORT-WISE NUMBER OF INDIAN NATIONALS DEPARTURES FROM INDIA 2002, 2004 - 2010 The port-wise number of Indian nationals departures from India for 2002 & 2004 to 2010, are given in Table 3.6. During 2002, 2004 to 2010, top 3 airports for departures of Indian nationals from India were Mumbai, Delhi and Chennai. During 2010, Mumbai airport registered the highest share (23.34%) followed by Delhi airport (20.18%) and Chennai airport (11.17%). These 3 top airports accounted for 54.69% of the total departures in 2010. During 2009, Mumbai, Delhi and Chennai airports had a percentage share of 23.6%, 19.1% and 11.9% respectively. However, during 2002 the share of these 3 airports were 35.2%, 21.9% and 12.7% respectively and total share of these airports was 69.84%. The share of top 3 airports in overall departures of Indian nationals from India during 2002-2010 is gradually decreasing. TABLE – 3.6. THE PORT-WISE NUMBER OF INDIAN NATIONALS DEPARTURES FROM INDIA 2002, 2004 - 2010

Year Port/ Land Check post % Share 2002 2004 2005 2006 2007 2008 2009 2010 in 2010 Mumbai (Airport) 1738301 1909773 2152002 2368115 2623707 2734458 2615702 3031822 23.34 Delhi (Airport) 1084097 1283733 1510735 1764264 1956299 2141600 2117561 2621535 20.18 Chennai (Airport) 628059 845947 923250 1039973 1211400 1350418 1312197 1450521 11.17 Cochin (Airport) 259970 427412 497966 591236 773310 915278 968375 1022233 7.87 Trivandrum (Airport) 299815 345253 403627 474309 578647 619856 642011 751861 5.79 Hyderabad (Airport) 187451 296150 383500 461616 494797 482897 543719 740350 5.7 Calicut (Airport) 227707 333638 382720 454606 526290 735151 791021 904130 6.96 Bangalore (Airport) 122709 209554 255518 369508 491088 530054 577191 664083 5.11 Kolkata (Airport) 162033 191535 215223 232219 286953 294644 307379 411210 3.17 Ahmedabad (Airport) 45160 80125 110131 95714 170458 225479 262734 296778 2.28 Others 184942 289689 349829 488054 670283 838164 928182 1093478 8.42 Total 4940244 6212809 7184501 8339614 9783232 10867999 11066072 12988001 100 Top 3 0.6984 0.6502 0.6383 0.6209 0.592 0.573 0.5463 56.23 Top 10 0.9626 0.9534 0.9513 0.9415 0.9315 0.9229 0.9161 91.58 Source: Bureau of Immigration, India

KERALA TOURISM STATISTICS 2010 80

3.7. DOMESTIC TOURIST VISIT ACROSS THE STATES 740.21 million Domestic tourist visits were recorded over states/UT in 2010. From 1999 onwards the number of visits is increasing almost in a uniform manner. 10.7 percent is the percentage change of 2010 over 2009. The details are given in Table – 3.7. TABLE – 3.7: NUMBER OF DOMESTIC TOURISTS VISITS ACROSS THE STATES/UT Percentage change Year No. of Domestic tourists visits (in over the previous million) to States/UT year 1999 190.67 13.4 2000 220.11 15.4 2001 236.47 7.4 2002 269.60 14.0 2003 309.04 14.6 2004 366.27 18.5 2005 391.95 7.0 2006 462.31 18.0 2007 526.43 13.9 2008 563.03 7.0 2009 668.80 18.8 2010 740.21 10.7

CHART – 27. DOMESTIC TOURISTS VISITS ACROSS THE STATES/UTS

3.8. FOREIGN TOURIST VISIT ACROSS THE STATES

17.85 million Foreign tourist visits were recorded over states/UTs in 2010. From 1999 onwards the number of visits is increasing gradually. 24.2 percent is the percentage change of 2010 over 2009. The details are given in Table – 3.8.

KERALA TOURISM STATISTICS 2010 81

TABLE – 3.8: NUMBER OF FOREIGN TOURISTS VISITS ACROSS THE STATES/UT No. of Foreign Tourist Visits (in Percentage (%) change over the previous Year million) to States/UTs year 1999 5.83 5.3 2000 5.89 1.1 2001 5.44 -7.8 2002 5.16 -5.1 2003 6.71 30.1 2004 8.36 24.6 2005 9.95 19 2006 11.75 18.1 2007 13.26 12.8 2008 14.38 8.5 2009 14.37 -0.1 2010 17.85 24.2

CHART – 28. FOREIGN TOURISTS VISITS ACROSS THE STATES/UTS

TABLE – 3.9. SHARE OF TOP 10 STATES/UTS OF INDIA IN NUMBER OF DOMESTIC TOURISTS VISITS IN 2010

Domestic Tourist Visits in 2010 (P) Rank State/UT Number Percentage 1 Andra Pradesh 155789584 21.0 2 Uttar Pradesh 144754977 19.6 3 TamilNadu 111637104 15.1 4 Maharastra 48465492 6.5 5 Karnataka 38202077 5.2 6 Madhya Pradesh 38079595 5.1 7 Uttarakhand 30206030 4.1 8 Rajasthan 25543877 3.5 9 West Bengal 21072324 2.8 10 Gujarat 18861296 2.5 Total of top 10 States 632612356 85.5 Others 107601941 14.5 Total 740214297 100

KERALA TOURISM STATISTICS 2010 82

CHART – 29. SHARE OF TOP 10 STATES/UTS OF INDIA IN NUMBER OF DOMESTIC TOURISTS VISITS IN 2010

TABLE – 3.10. SHARE OF TOP 10 STATES/UTS OF INDIA IN NUMBER OF FOREIGN TOURISTS VISITS IN 2010

Foreign Tourist Visits in 2010 (P)

Rank State/UT Number Percentage 1 Maharashtra 5083126 28.5 2 Tamil Nadu 2804687 15.7 3 Delhi 1893650 10.6 4 Uttar Pradesh 1675123 9.4 5 Rajasthan 1278523 7.2 6 West Bengal 1192187 6.7 7 Kerala 659265 3.7 8 Bihar 635722 3.6 9 Himachal Pradesh 453616 2.5 10 Goa 441053 2.5 Total of top 10 States 16116952 90.3 Others 1735825 9.7 Total 17852777 100 CHART – 30. SHARE OF TOP 10 STATES/UTS OF INDIA IN NUMBER OF FOREIGN TOURISTS VISITS IN 2010

KERALA TOURISM STATISTICS 2010 83

3.9.TOURISM RECEIPTS

The Foreign exchange earnings from tourism over the years both in Rupee and USD terms are given in Table – 3.11.

TABLE – 3.11: FOREIGN EXCHANGE EARNING FROM TOURISM IN INDIA DURING 1999 -2010 FEE in INR terms FEE in US$ terms Year Rs. Crores % change over US $ % change over previous year Million previous year 1999 12951 6.6 3009 2.1 2000 15626 20.7 3460 15.0 2001 15083 -3.5 3198 -7.6 2002 15064 -0.1 3103 -3.0 2003 20729 37.6 4463 43.8 2004 27944 34.8 6170 38.2 2005 33123 18.5 7493 21.4 2006 39025 17.8 8634 15.2 2007 44360 13.7 10729 24.3 2008 51294 15.6 11832 10.3 2009# 54960 7.1 11394 -3.7 2010# 64889 18.1 14193 24.6 # Advance Estimates Source: Ministry of Tourism ,Govt.of India

CHART – 31: FOREIGN EXCHANGE EARNING FROM TOURISM IN INDIA DURING 1999 -2010 (IN INR TERMS)

KERALA TOURISM STATISTICS 2010 84 CHAPTER 4

WORLD TOURISM SCENARIO fjldjf

WORLD TOURISM SCENARIO

4.1 INTERNATIONAL TOURIST ARRIVALS

International tourist arrivals in the world and India’s share as well as rank, during the years 1997- 2010, are given in Table 4.1. India’s rank in international tourist arrivals, was 47th in 1998 and declined to 54th in 2002, however, since then, it has gradually improved to 40th in 2010. India’s share in international tourist arrivals, increased from 0.40% in 1997 to 0.61% in 2010. During last 3 years there has been slight improvement in percentage share of India in world.

TABLE – 4.1: INTERNATIONAL TOURIST ARRIVALS IN THE WORLD AND INDIA’S SHARE AS WELL AS RANK, DURING THE YEARS 1997-2010 World India@ Percentage Number Rank of Year % Number (in Share of (in % Change India Change millions) India millions) 1997 593 4.2 2.37 3.8 0.4 — 1998 611 3 2.36 -0.7 0.39 47th 1999 633.8 3.7 2.48 5.2 0.39 46th 2000 683.3 7.8 2.65 6.7 0.39 50th 2001 683.4 0.2 2.54 -4.2 0.37 51st 2002 703.2 2.9 2.38 -6 0.34 54th 2003 691 -1.7 2.73 14.3 0.39 51st 2004 762 10.3 3.46 26.8 0.45 44th 2005 798 5.4 3.92 13.3 0.49 43rd 2006 846 5.3 4.45 13.5 0.53 44th 2007 894 5.7 5.08 14.3 0.57 41st 2008 917 2.6 5.28 4 0.58 42nd 2009 882 -3.8 5.17 -2.2 0.59 42nd 2010* 940.0* 6.6 5.78 11.8 0.61 40th * Provisional, @For India figures are for Foreign Tourist Arrivals only. Source: World Tourism Organization and Bureau of Immigration, India. 4.2 COUNTRIES WITH TOURIST ARRIVALS AND RANKS WHICH ARE ABOVE INDIA

It is clear from Table 4.2 that the top 2 countries during 2008 have maintained their respective ranks during 2009 and 2010. Some countries like China, Thailand, Macao(China), Netherlands, Hungary, Morocco, Singapore, Rep.of Korea, Bulgaria, Autralia, etc. have marginally improved their ranks in international tourist arrivals, during 2010 as compared to 2009. However, countries like Spain, Greece, Saudi Arabia, Denmark, Switzerland and Tunisia have shown decline in their ranks during 2010 as compared to 2009.

KERALA TOURISM STATISTICS 2010 87

All other countries like Italy, UK, Turkey, Germany, Malaysia, Mexico, Austria, Ukraine, Russian Fed., Hong Kong (China), Canada, Egypt, Poland, South Africa and Belgium retained the same ranks in 2010 as compare to 2009. India improved its rank from 42nd in 2009 to 40th in 2010.

TABLE – 4.2: COUNTRIES WITH TOURIST ARRIVALS AND RANKS WHICH ARE ABOVE INDIA 2008 2009 2010

Tourist Tourist Tourist Rank Nationality Arrivals Rank Nationality Arrivals Rank Nationality Arrivals 1 France 79.2 1 France 76.8 1 France 76.8 2 USA 57.9 2 USA 55 2 USA 59.7 3 Spain 57.2 3 Spain 52.2 3 China 55.7 4 China 53 4 China 50.9 4 Spain 52.7 5 Italy 42. 7 5 Italy 43.2 5 Italy 43.6 6 UK 30.1 6 UK 28.2 6 UK 28.1 7 Ukraine 25.4 7 Turkey 25.5 7 Turkey 27 8 Turkey 25 8 Germany 24.2 8 Germany 26.9 9 Germany 24.9 9 Malaysia 23.6 9 Malaysia 24.6 10 Mexico 22.6 10 Mexico 21.5 10 Mexico 22.4 11 Malaysia 22.1 11 Austria 21.4 11 Austria 22 12 Austria 21.9 12 Ukraine 20.8 12 Ukraine 21.2 13 Russian Fed. 21.6 13 Russian Fed. 19.4 13 Russian Fed. 20.3 Hong Kong Hong Kong Hong Kong 14 (China) 17.3 14 (China) 16.9 14 (China) 20.1 15 Canada 17.1 15 Canada 15.7 15 Canada 16.1 16 Greece 15.9 16 Greece 14.9 16 Thailand 15.8 17 Saudi Arabia 14.8 17 Thailand 14.2 17 Greece 15 18 Thailand 14.6 18 Egypt 11.9 18 Egypt 14.1 19 Poland 13 19 Poland 11.9 19 Poland 12.5 20 Egypt 12.3 20 Saudi Arabia 10.9 20 Macao (China) 11.9 21 Macao (China) 10.6 21 Macao (China) 10.4 21 Netherlands 10.9 22 Netherlands 10.1 22 Netherlands 9.9 22 Saudi Arabia 10.9 23 South Africa 9.6 23 Croatia 9.3 23 Hungary 9.5 24 Croatia 9.4 24 Hungary 9.1 24 Morocco 9.3 25 Denmark 9 25 Denmark 8.5 25 Singapore 9.2

KERALA TOURISM STATISTICS 2010 88

2008 2009 2010

Tourist Tourist Tourist Rank Nationality Arrivals Rank Nationality Arrivals Rank Nationality Arrivals 26 Hungary 8.8 26 Morocco 8.3 26 Denmark 9.1 27 Switzerland 8.6 27 Switzerland 8.3 27 Korea Rep. 8.8 28 Japan 8.4 28 Korea Rep. 7.8 28 Switzerland 8.6 29 Ireland 8 29 Singapore 7.5 29 Japan 8.6 30 Morocco 7.9 30 Ireland 7.2 30 Syria Arab Rep. 8.5 31 Singapore 7.8 31 South Africa 7 31 South Africa 8.1 32 Belgium 7.2 32 Tunisia 6.9 32 UAE 7.4 33 UAE 7.1 33 Belgium 6.8 33 Belgium 7.2 34 Tunisia 7.1 34 UAE 6.8 34 Indonesia 7 35 Portugal 7 35 Japan 6.8 35 Tunisia 6.9 36 Korea Rep. 6.9 36 Portugal 6.4 36 Portugal 6.9 37 Czech Rep. 6.6 37 Indonesia 6.3 37 Czech Rep. 6.3 38 Indonesia 6.2 38 Syria 6.1 38 Bulgaria 6 39 Bulgaria 5.8 39 Czech Rep. 6 39 Australia 5.9 40 Australia 5.6 40 Bulgaria 5.7 40 India 5.8 41 Syria 5.4 41 Australia 5.6 42 India 5. 3 42 India 5.2

Source: UNWTO Tourism Highlights 2011 Editionand MOT,GOI

4.3 WORLD TOURISM TRAFFIC

As per UNWTO estimates, worldwide receipts from international tourism were US$ 919 billion in 2010, up from US$ 851 billion in 2009. All regions posted positive growth with the exception of Europe (-1.1%). Asia and the Pacific (22.4%) and Middle East (19.8%) showed the highest growth, while Africa (9.7%) and Americas (9.6%) posted comparatively better growth than world average.

Table 3.3.1 gives the year-wise receipts from international tourism by regions during the years 2008-2010. During the year 2010, Europe accounted for about 44.2% of the world’s total receipts from international tourism followed by Asia & the Pacific region (27.1%), Americas (19.8%), Middle East (5.5%) and Africa (3.4%).

KERALA TOURISM STATISTICS 2010 89

TABLE – 4.3: WORLD TOURISM TRAFFIC 2008 - 2010

Region 2008 2009 2010** World Receipts 939 851 919 % Annual Change 9.6 -9.4 8 Africa Receipts 30.3 28.8 31.6 % Annual Change 4.5 -4.9 9.7 % Share in World 3.2 3.4 3.4 Americas Receipts 189 166.2 182.2 % Annual Change 10.3 -12.1 9.6 % Share in World 20.1 19.4 19.8 Asia & the Pacific Receipts 208.5 203.1 248.7 % Annual Change 11.5 -2.6 22.4 % Share in World 22.2 23.8 27.1 Europe Receipts 471.7 410.9 406.2 % Annual Change 8.4 -12.9 -1.1 % Share in World 50.2 48.5 44.2 Middle East Receipts 39.9 42 50.3 % Annual Change 15.3 5.3 19.8 % Share in World 4.2 4.9 5.5 India Receipts 11.83 11.39* 14.19* % Annual Change 10.3 -3.7 24.6 % Share in World 1.26 1.34 1.54

** Provisional * Advance estimates of Ministry of Tourism Source: UNWTO Tourism Highlights 2011 Editio 4.4. THE INTERNATIONAL TOURISM RECEIPTS WORLDWIDE

The international tourism receipts worldwide and India’s share in them during the years 1997-2010 are given in Table 3.3.2. The share of India in the world tourism receipts has remained between 0.65% and 0.72% during 1997-2002. However, it has been increasing steadily since 2002, and has reached 1.54% during 2010.

KERALA TOURISM STATISTICS 2010 90

It is clear from Table 3.3.2 that international tourism receipts worldwide, which were hardly US$ 442.8 billion in 1997, have reached US$ 919 billion in 2010, more than double in 13 years time. Whereas, in terms of international tourist arrivals worldwide, the number has grown from 593 million in 1997 to 940 million tourist arrivals in 2010 only.

TABLE – 4.4: THE INTERNATIONAL TOURISM RECEIPTS WORLDWIDE

World Tourism Receipts Percentage India’s Year Share of Rank in Receipts (US$ Growth FEE in India (US $ Growth India in world world billions) Rate billions) Rate

1997 442.8 0.8 2.89 2 0.65 —

1998 444.8 0.5 2.95 2 0.66 34th

1999 458.2 3 3.01 2.1 0.66 35th

2000 475.3 4.3 3.46 15 0.72 36th

2001 463.8 -2.4 3.2 -7.6 0.69 36th

2002 481.9 3.9 3.1 -3 0.64 37th

2003 529.3 9.8 4.46 43.8 0.84 37th

2004 633.2 19.6 6.17 38.2 0.97 26th

2005 679.6 7.3 7.49 21.4 1.1 22nd

2006 744 9.5 8.63 15.2 1.16 22nd

2007 857 15.2 10.73 24.3 1.25 22nd

2008 939 9.6 11.83 10.3 1.26 22nd

2009 851 -9.4 11.39* -3.7 1.34 22nd

2010 919 8 14.19* 24.6 1.54 17th

* Advance estimates of Ministry of Tourism Source: UN World Tourism Organization 4.5 COUNTRIES ABOVE INDIA IN TERMS OF TOURISM RECEIPTS

India’s rank has also witnessed improvement from 34th in 1998 to 16th in 2010. It is clear from Table 3.3.3 that, in terms of International Tourism Receipts, top 4 positions were occupied by USA, Spain, France and China during the year 2010. During 2010, China improved its position from 5th in 2009 to 4th rank. Hong Kong, Thailand and Canada also improved their positions in 2010. However, some countries like Italy, Turkey, Austria observed decline in their positions in 2010 as compared to 2009.

KERALA TOURISM STATISTICS 2010 91

TABLE – 4.5: COUNTRIES ABOVE INDIA IN TERMS OF TOURISM RECEIPTS

2008 2009 2010 Rank Nationality Tourist Rank Nationality Tourist Rank Nationality Tourist Receipts Receipts Receipts 1 USA 110.4 1 USA 94.2 1 USA 103.5 2 Spain 61.6 2 Spain 53.2 2 Spain 52.5 3 France 56.6 3 France 49.4 3 France 46.3 4 Italy 45.7 4 Italy 40.2 4 China 45.8 5 China 40.8 5 China 39.7 5 Italy 38.8 6 Germany 39.9 6 Germany 34.6 6 Germany 34.7 7 UK 36 7 UK 30.1 7 UK 30.4 8 Australia 24.8 8 Australia 25.4 8 Australia 30.1 Hong Kong 9 Turkey 22 9 Turkey 21.3 9 23 (China) 10 Austria 21.6 10 Austria 19.4 10 Turkey 20.8 11 Thailand 18.2 11 Macao 17.6 11 Thailand 19.8 Hong Kong 12 Greece 17.1 12 16.5 12 Austria 18.7 (China) 13 Macao 16.4 13 Malaysia 15.8 13 Malaysia 17.8 Macao 14 Canada 15.7 14 Thailand 15.7 14 NA (China) Hong Kong 15 15.3 15 Greece 14.5 15 Canada 15.8 (China) 16 Malaysia 15.3 16 Switzerland 13.8 16 Switzerland 14.8 17 Switzerland 14.4 17 Canada 13.7 17 India 14.2** 18 Netherlands 13.3 18 Netherlands 12.4 19 Mexico 13.3 19 Mexico 11.3 Russian Russian 20 11.8 20 - fed. fed. 21 Poland 11.8 21 Poland - 22 India 11.8** 22 India 11.1**

Source: ** As per RBI’s estimates quoted in UNWTO Tourism Highlights 2011 Edition.

KERALA TOURISM STATISTICS 2010 92 CHAPTER 5

DOMESTIC TOURISM IN INDIA fjldjf

DOMESTIC TOURISM IN INDIA

5.1. DOMESTIC AND FOREIGN TOURIST VISITS DURING 1991 TO 2010 Table 5.1 presents the statistics on domestic and foreign tourist visits to various States and Union Territories during the years 1991 to 2010. As may be seen from this Table, there has been a continuous increase in domestic tourist visits, with the compound annual growth rate (CAGR) of domestic tourist visits to all States/UTs from 1991 to 2010 being 13.5%. The foreign tourist visits too have been increasing over the years, though there was a negative growth in the years 1992, 2002 and 2009. The foreign tourist visits to all States/ UTs during 1991 to 2010 witnessed a CAGR of 9.6%. The year 2010 witnessed a growth of 10.7% in domestic tourist visits over the year 2009, which is lower than the growth of 18.8% in the year 2009 over 2008. During 2010, the visits by foreign tourists have registered a growth of 24.2% over 2009, as compared to negative growth of 0.1% in 2009 over 2008 TABLE 5.1 DOMESTIC & FOREIGN TOURIST VISITS TO STATES / UTs, 1991 - 2010

Year Tourist Visits Annual Growth Rate

Domestic Foreign Domestic Foreign

1991 66670303 3146652 - - 1992 81455861 3095160 0.222 -0.016 1993 105811696 3541727 0.299 0.144 1994 127118655 4030216 0.201 0.138 1995 136643600 4641279 0.075 0.152 1996 140119672 5030342 0.025 0.084 1997 159877208 5500419 0.141 0.093 1998 168196000 5539704 0.052 -0.007 1999 190671034 5832015 0.134 0.053 2000 220106911 5893542 0.154 0.011 2001 236469599 5436261 0.074 -0.078 2002 269598028 5157518 0.14 -0.051 2003 309038335 6708479 0.146 0.301 2004 366267522 8360278 0.185 0.246 2005 392014270 9947524 0.07 0.19 2006 462321054 11738892 0.179 0.18

2007 526564478 13256637 0.139 0.129 2008 563034107 14380633 0.069 0.085 2009 668800482 14372300 0.188 -0.1 2010 740214297 17852777 10.7 24.2 Note: Figures for 2005-2009 have been revised

KERALA TOURISM STATISTICS 2010 95

From the following graph, it is apparent that numbers of domestic tourist visits to States/UTs during last 10 years have been consistently registering an increasing trend. CHART – 32

From the following graph, it is apparent that numbers of foreign tourist visits to States/ UTs during last 10 years have been consistently registering an increasing trend, except for marginal decline in foreign tourist visits in the years 2001, 2002 and 2009.

CHART – 34

Table 5.2 gives the number of domestic and foreign tourist visits to different States/ UTs during the years 2009 and 2010. It may be seen from this Table that most of the States/ UTs have generally observed increase in the number of domestic and foreign tourist visits during 2010. The States/UTs which recorded decline in domestic tourist visits in 2010 over 2009 were Andhra Pradesh, Chandigarh, Dadra & Nagar Haveli, Jharkhand, Manipur, Puducherry, Rajasthan and Tamil Nadu. The States / UTs which experienced decline in foreign tourist visits during 2010 over 2009 were Andhra Pradesh, Arunachal Pradesh, Dadra & Nagar Haveli, Daman & Diu, Delhi, Haryana, Jammu & Kashmir, Lakshdweep, Meghalaya, Nagaland and Puducherry.

KERALA TOURISM STATISTICS 2010 96

TABLE 5.2 STATE/UT-WISE DOMESTIC AND FOREIGN TOURIST VISITS, 2009- 2010

2009 2010 % Growth (2010/09) S.No. State/Ut Domestic Foreign Domestic Foreign Domestic Foreign

Andaman & Nicobar 1 142042 13684 180781 14615 27.3 6.8 Islands 2 Andhra Pradesh 157489927 795173 155789584 322825 -1.1 -59.4

3 Arunachal Pradesh 195147 3945 227857 3395 16.8 -13.9

4 Assam 3850521 14942 4050924 15157 5.2 1.4

5 Bihar 15784679 423042 18491804 635722 17.2 50.3

6 Chandigarh 914742 37967 905450 39333 -1 3.6

7 Chhattisgarh* 511561 1277 566298 1586 10.7 24.2 Dadra & Nagar 8 506625 7109 495575 1698 -2.2 -76.1 Haveli 9 Daman & Diu 563461 5748 774166 5139 37.4 -10.6 10 Delhi** 8834047 1958272 13558353 1893650 53.5 -3.3 11 Goa 2127063 376640 2201752 441053 3.5 17.1 12 Gujarat 15909931 102747 18861296 130739 18.6 27.2 13 Haryana 6408423 137094 6915269 106433 7.9 -22.4 14 Himachal Pradesh 11036572 400583 12873986 453616 16.6 13.2 15 Jammu & Kashmir 9234862 54475 9973189 48099 8 -11.7 16 Jharkhand** 7610160 13872 6885273 15695 -9.5 13.1 17 Karnataka** 32701647 326944 38202077 380995 16.8 16.5 18 Kerala 7789378 548737 8595075 659265 10.3 20.1 19 Lakshdweep 6553 4309 7705 1512 17.6 -64.9 20 Madhya Pradesh 23106206 200819 38079595 250430 64.8 24.7 21 Maharashtra** 30628394 2426362 48465492 5083126 58.2 109.5 22 Manipur 124229 337 114062 389 -8.2 15.4 23 Meghalaya 591398 4522 652756 4177 10.4 -7.6 24 Mizoram 56651 513 57292 731 1.1 42.5 25 Nagaland 20953 1423 21094 1132 0.7 -20.4 26 Odisha 6891510 45684 7591615 50432 10.2 10.4 27 Puducherry 851192 54039 835872 50964 -1.8 -5.7 28 Punjab** 5369995 110404 10583509 137122 97.1 24.2 29 Rajasthan 25558691 1073414 25543877 1278523 -0.1 19.1 30 Sikkim 615628 17730 700011 20757 13.7 17.1 31 Tamil Nadu 115755800 2369050 111637104 2804687 -3.6 18.4 32 Tripura 317541 4246 342273 5212 7.8 22.8 33 Uttar Pradesh 134831852 1550309 144754977 1675123 7.4 8.1 34 Uttarakhand 21934567 106470 30206030 127258 37.7 19.5 35 West Bengal 20528534 1180418 21072324 1192187 2.6 1 Total 668800482 14372300 740214297 17852777 10.7 24.2 Source: State / Union Territory Tourism Departments., MOT,GOI Note: (i) *Figures for Chhattisgarh have been estimated using All India Growth Rate. (ii) ** Data adjusted using the information available with Ministry of Tourism.

KERALA TOURISM STATISTICS 2010 97

Table 5.3 provides the percentage shares and ranks of various States/UTs in domestic and foreign tourist visits during 2010. The top 5 States in domestic tourist visits in 2010 were Andhra Pradesh (155.79 million), Uttar Pradesh (144.75 million), Tamil Nadu (111.64 million), Maharashtra (48.46 million) and Karnataka (38.20 million) with their respective shares being 21.0%, 19.6%, 15.1%, 6.5% and 5.2%. These 5 States accounted for about 67.4% of the total domestic tourist visits in the country. In respect of foreign tourist visits in 2010, the top 5 States/UTs were Maharashtra (5.08 million), Tamil Nadu (2.80 million), Delhi (1.89 million), Uttar Pradesh (1.67 million) and Rajasthan (1.28 million) with their respective shares being 28.5%, 15.7%, 10.6%, 9.4% and 7.2%. These 5 States/UTs accounted for about 71.4% of the total foreign tourist visits to the States/UTs in the country. TABLE: 5.3

PERCENTAGE SHARES AND RANK OF DIFFERENT STATES/UTS IN DOMESTIC AND FOREIGN TOURIST VISITS, DURING 2010

Percentage Share Rank Tourist Visits Sl. No. State/UT (numbers) Foreign Domes Domestic Foreign Foreign Domestic tic

Andaman & Nicobar 1 Islands 180781 14615 0 0.1 31 25 2 Andhra Pradesh 155789584 322825 21 1.8 1 12 3 Arunachal Pradesh 227857 3395 0 0 30 29 4 Assam 4050924 15157 0.5 0.1 20 24 5 Bihar 18491804 635722 2.5 3.6 11 8 6 Chandigarh 905450 39333 0.1 0.2 22 21 7 Chhattisgarh* 566298 1586 0.1 0 27 31 8 Dadra & Nagar Haveli 495575 1698 0.1 0 28 30 9 Daman & Diu 774166 5139 0.1 0 24 27 10 Delhi** 13558353 1893650 1.8 10.6 12 3 11 Goa 2201752 441053 0.3 2.5 21 10 12 Gujarat 18861296 130739 2.5 0.7 10 15 13 Haryana 6915269 106433 0.9 0.6 18 17 14 Himachal Pradesh 12873986 453616 1.7 2.5 13 9 15 Jammu & Kashmir 9973189 48099 1.3 0.3 15 20 16 Jharkhand** 6885273 15695 0.9 0.1 19 23 17 Karnataka** 38202077 380995 5.2 2.1 5 11 18 Kerala 8595075 659265 1.2 3.7 16 7 19 Lakshdweep 7705 1512 0 0 35 32 20 Madhya Pradesh 38079595 250430 5.1 1.4 6 13 21 Maharashtra** 48465492 5083126 6.5 28.5 4 1

KERALA TOURISM STATISTICS 2010 98

Tourist Visits Percentage Share Rank Sl. No. State/UT (numbers) Foreign Domestic Domestic Foreign Domestic Foreign

22 Manipur 114062 389 0 0 32 35 23 Meghalaya 652756 4177 0.1 0 26 28 24 Mizoram 57292 731 0 0 33 34 25 Nagaland 21094 1132 0 0 34 33 26 Odisha 7591615 50432 1 0.3 17 19 27 Puducherry 835872 50964 0.1 0.3 23 18 28 Punjab** 10583509 137122 1.4 0.8 14 14 29 Rajasthan 25543877 1278523 3.5 7.2 8 5 30 Sikkim 700011 20757 0.1 0.1 25 22 31 Tamil Nadu 111637104 2804687 15.1 15.7 3 2 32 Tripura 342273 5212 0 0 29 26 33 Uttar Pradesh 144754977 1675123 19.6 9.4 2 4 34 Uttarakhand 30206030 127258 4.1 0.7 7 16

35 West Bengal 21072324 1192187 2.8 6.7 9 6

Total 740214297 1785277 100 100

Source: State / Union Territory Tourism Departments. Note: (i) *Figures for Chhattisgarh have been estimated using All India Growth Rate. (ii) ** Data adjusted using the information available with Ministry of Tourism.

The top 10 States/UTs in terms of domestic tourist visits during 2010 were the same as in 2009, except some changes in relative ranks of these States. During 2010, the top 3 States in terms of domestic tourist visits are same as in 2009 and for the rest 7 States the ranks have either marginally improved or declined.

The following graph shows the percentage share of top 10 States/UTs in terms of domestic tourist visits in 2010.

KERALA TOURISM STATISTICS 2010 99

CHART – 35

The top 10 States/UTs in terms of foreign tourist visits during 2010 were the same as in 2009, with marginal changes in relative ranks of States except that the State ’Goa’ has been replaced by

‘Andhra Pradesh’. The following graph shows the percentage share of top 10 States/UTs in terms of foreign tourist visits in 2010.

CHART – 36

KERALA TOURISM STATISTICS 2010 100 CHAPTER 6

APPROVED HOTELS fjldjf

APPROVED HOTELS

6.1 APPROVED HOTELS

The Ministry of Tourism has adopted a system of approving and classifying the hotels on the basis of the facilities and services provided by them.

The category-wise details regarding the number of hotels and hotel rooms available during the years 2009 and 2010 are presented below:–

TABLE 6.1

NUMBER OF APPROVED HOTELS AND AVAILABILITY OF HOTEL ROOMS IN INDIA DURING 2009 AND 2010

No. of Hotels No. of Rooms Category of Hotels As on As on As on As on 31.12.2009 31.12.2010 31.12.2009 31.12.2010

One Star 55 67 2755 2537

Two Star 220 307 6539 8446

Three Star 511 869 23164 36585

Four Star 125 157 8652 12059

Five Star 98 149 11822 17144

Five Star Deluxe 109 153 23113 34187

Apartment Hotels 7 8 566 756

Time Share Resorts 1 1 62 62

Heritage Hotels 88 146 2545 3879 Silver Bed & Breakfast 357 469 1115 1540 Establishment Guest House 1 1 40 40

Unclassified 257 156 12411 580

Total 1829 2483 92784 117815

6.2 DISTRIBUTION OF HOTELS IN KERALA

Table 6.2 provides the number of classified hotels and hotel rooms by categories in Kerala. It may be seen that Maharashtra has the maximum (21255) number of hotel rooms followed by Delhi (13915) and Kerala (13861).

KERALA TOURISM STATISTICS 2010 103

TABLE 6.2

DETAILS OF AVAILABILITY OF ACCOMMODATION FACILITY IN CLASSIFIED HOTELS IN KERALA 2009 & 2010

2009 2010 (as on December 2010) Category of Hotels Number of Number of Number of Number of Hotels Rooms Hotels Rooms

1 2 3 4 5 5 Star Deluxe 4 509 4 512 5 Star 9 951 14 1184 4 Star 17 1020 31 1793 3 Star 257 6230 305 7480 2 Star 78 1220 98 1888 1 Star 4 115 8 273 Heritage / Resort 20 673 22 673 Apartment hotel 3* 1 58 1 58 Total 390 10776 483 13861 TABLE 6.3

DISTRICT WISE NUMBER OF CLASSIFIED HOMESTAYS IN KERALA

Sl.No. District Number of Homestays

Diamond Gold Silver Total

1 Thiruvananthapuram 7 18 6 31 2 Kollam 9 6 5 20 3 Pathanamthitta 4 6 1 11 4 Alappuzha 14 13 43 70 5 Kottayam 31 15 16 62 6 Idukki 14 26 71 111 7 Ernakulam 10 16 45 71 8 Thrissur 3 10 2 15 9 Palakkad 2 3 2 7 10 Malappuram 0 0 0 11 Kozhikkode 0 3 2 5 12 Wayanad 0 6 3 9 13 Kannur 1 1 14 Kasargode 0

Total 95 122 196 413

KERALA TOURISM STATISTICS 2010 104

TABLE – 6.4

DISTRICT WISE NUMBER OF CLASSIFIED AYURVEDIC CENTRES IN KERALA AS DECEMBER2011 Green Leaf Olive Leaf Total

1 Thiruvananthapuram 16 12 28 2 Kollam 2 2 4 3 Pathanamthitta 4 Alappuzha 1 1 5 Kottayam 8 2 10 6 Idukki 7 Ernakulam 9 8 17 8 Thrissur 10 9 19 9 Palakkad 2 2 10 Malappuram 1 1 11 Kozhikkode 3 1 4 12 Wayanad 1 1 13 Kannur 1 1 14 Kasargode 1 1 Total 53 36 89

TABLE – 6.5 DISTRICT WISE NUMBER OF CLASSIFIED GRIHASTALI UNITS IN KERALA

Sl.No. District Number 1 Thiruvananthapuram 2 Kollam 3 Pathanamthitta 4 Alappuzha 4 5 Kottayam 7 6 Idukki 7 Ernakulam 6 8 Thrissur 1 9 Palakkad 10 Malappuram 1 11 Kozhikkode 1 12 Wayanad 13 Kannur 14 Kasargode Total 20

KERALA TOURISM STATISTICS 2010 105

The Federation of Hotel & Restaurant Associations of India (FHRAI) collects information from its members through a questionnaire for its annual Indian Hotel Industry Survey, which is analysed and presented in a report. For the year 2009-10 (April-March), FHRAI received information from 1200 members.

Based on FHRAI’s 2009-10 survey, information on various aspects of hotel industry in India like profile of an average hotel, average number of employees per hotel, average percentage of trained employees per hotel and Guest Analysis etc is available.

 Following are the important highlights of the data presented:–

 Most of the rooms in all categories of hotels were air-conditioned.

 Average employee per room for all categories of hotels taken together was 1.5. Among the classified categories, variation was quite low: 1.0 in 1-Star & 2-Star categories and 2.0 in 5-Star Deluxe categories.

 78.1% of the employees were trained: highest being 86.3% under Heritage and lowest 72.8% under 1-Star category.

 Share of tourists is the highest from UK being 14.4%. Other countries and USA dominate the overall visitations with a share of 12.9% and 12.2% respectively.

 Share of tourists from UK and USA was the highest in the 2-Star and above category hotels.

 Share of tourists from UK & France was the highest in Heritage category hotels.

 Share of domestic guests was 74.1% for all the hotels taken together. However, share of foreign guests was higher in 5-Star Deluxe (51.5%) and Heritage (57.0%).

 Leisure tourists constituted about 39.7% of the total guests and the remaining 60.4% were business guests. Except the Heritage categories of hotels, share of business guests was higher in other categories.

 While the average stay of foreign guests was 3.3 days, it was 3.0 days for domestic guests.

 Average stay of business and leisure guests was 3.2 days and 2.6 days respectively.

KERALA TOURISM STATISTICS 2010 106 CHAPTER 7

TRAVEL TRADE fjldjf

TRAVEL TRADE

7.1 INBOUND TOUR OPERATORS, TRAVEL AGENTS, TOURIST TRANSPORT OPERATORS, ADVENTURE TOUR OPERATORS AND DOMESTIC TOUR OPERATORS

In order to provide quality services to tourists, the Ministry of Tourism grants recognition to inbound tour operators, travel agents, tourist transport operators, domestic tour operators, and adventure tour operators in the country, as per the prescribed guidelines (Appendices- VI to X). As on 31st December 2011, 600 inbound tour operators, 467 travel agencies, 213 tourist transport operators, 67 domestic tour operators and 33 adventure tour operators were registered with the Ministry. The State-wise distributions of these units are given in Table 7.1. It may be seen from this table that out of 600 recognized inbound tour operators in the country, 344 are from Delhi, followed by 48 from Maharashtra, and 31 from Kerala. Maximum No. of recognized Inbound tour operators, travel agencies, tourist transport operators, adventure tour operators and domestic tour operators are from Delhi. Out of the 33 registered adventure tour operators, 23 are from Delhi followed by 3 from Tamil Nadu, and two each from Himachal Pradesh and Jammu & Kashmir.

TABLE 7.1

STATE-WISE NUMBER OF RECOGNIZED INBOUND TOUR OPERATORS, TRAVEL AGENCIES, TOURIST TRANSPORT OPERATORS, ADVENTURE TOUR OPERATORS & DOMESTIC TOUR OPERATORS AS ON 31ST DECEMBER, 2010

Sl. State/UT Inbound Travel Tourist Adventure Domestic N Tour Agencies Transport Tour Tour o. Operators Operators Operators Operators

1 Andaman & Nicobar 1 3 - - - 2 Andhra Pradesh 7 15 5 - 2 3 Arunachal Pradesh 1 - - - - 4 Assam 8 1 - - 2 5 Bihar 3 4 - - 1 6 Chandigarh - 2 2 - - 7 Chhattisgarh - 1 - - - 8 Dadra & Nagar Haveli - - - - - 9 Daman & Diu - - - - - 10 Delhi 344 152 93 23 29 11 Goa 15 4 - - - 12 Gujarat 7 12 2 - - 13 Haryana 21 8 1 - 3 14 Himachal Pradesh - - - 2 1 15 Jammu & Kashmir 6 1 - 2 2 16 Jharkhand - - - - - 17 Karnataka 11 31 17 - 3 18 Kerala 31 8 26 - 5

KERALA TOURISM STATISTICS 2010 109

Sl. State/UT Inbound Travel Tourist Adventure Domestic No. Tour Agencies Transport Tour Tour Operators Operators Operators Operators

19 Lakshadweep - - - - - 20 Madhya Pradesh 2 2 2 - - 21 Maharashtra 48 105 21 1 9 22 Manipur - 2 - - - 23 Meghalaya - - - - - 24 Mizoram - - - - - 25 Nagaland - - - - - 26 Odisha 7 - 2 - - 27 Puducherry 1 3 1 - - 28 Punjab 1 14 3 - - 29 Rajasthan 21 6 1 - - 30 Sikkim 11 - - - - 31 Tamil Nadu 30 57 30 3 6 32 Tripura - - - - - 33 Uttar Pradesh 17 15 3 - - 34 Uttarakhand 1 1 - 1 - 35 West Bengal 6 20 4 1 4 Total 600 467 213 33 67

KERALA TOURISM STATISTICS 2010 110 CHAPTER 8

HUMAN RESOURCE DEVELOPMENT fjldjf

HUMAN RESOURCE DEVELOPMENT

Human Resource Development is a key focus area for the tourism industry anywhere in the world as it is a service sector that is largely people –driven and the products are experience centric.

Trained manpower makes the experience more rich and delightful for tourists. But Kerala faces the problem of shortage of trained manpower both in the hospitality and travel sectors. It is estimated that to sustain the growth levels , the industry would require at least one lakh trained manpower every year. Considering the importance of people in tourism and the acute shortage of manpower,

Kerala Tourism has identified it as priority area.

HR Development and Training for the Tourism industry is created to by both the Private and Public sectors in the state, but the dominant role is played by the Public sector through major institutes like:

8.1 KERALA INSTITUTE OF TOURISM AND TRAVEL STUDIES (KITTS)

KITTS is the lead institute for HR development in tourism in the state and offers Post graduate,

Diploma and Certificate courses in travel and tourism. The main campus is in Trivandrum and thee are two sub centers at Kochi and Thalassery. KITTS also conducts regular training programmes for various stakeholders in tourism like Guide, Drivers etc.

COURSES OFFERED

The following courses are proposed for the current year. These courses are designed after taking feed backs of the tourism industry on their requirement and focus is given for short term courses as suggested by the industry.

THIRUVANANTHAPURAM, RESIDENCY CAMPUS

 MBA (Travel & Tourism) – 2 Year (Affiliated to University of Kerala & Approved by AICTE)

 Post graduate Diploma in Tour Operations - 1 year

 State Level Guide Training Programme – 9 Weeks

 Local Level Guide Training Programme – 4 Weeks KERALA TOURISM STATISTICS 2010 113

 Diploma in Airport Handling & Customer Facilitation – 8 Months

ERNAKULAM STUDY CENTRE

 Post Graduate Diploma in Tour Operations & Hospitality Mgt - 1 Year

 Local Level Guide Training Programme – 4 Weeks

 Diploma in Airport Handling & Customer Facilitation – 8 Months

THALASERY STUDY CENTRE

 Post Graduate Diploma in Tour Operations & Hospitality Mgt - 1 Year

 Local Level Guide Training Programme – 4 Weeks

 Diploma in Airport Handling & Customer Facilitation – 8 Months

8.2 STATE INSTITUTE OF HOSPITALITY MANAGEMENT STUDIES (SIHM)

Kerala Tourism had set up SIHM as an autonomous institute in 2008 with funds sourced from the

Central Government. The institute is affiliated to National Council for Hotel Management and

Catering Technology (NCHMCT) and the facilities and amenities have ben created adhering to accredited norms with specialized faculty. The institute offers B Sc-Hospitality and Hotel

Administration, a three year graduation programme.

8.3 FOOD CRAFT INSTITUTES (FCIs)

The Food Craft Institutes were taken over by the department of Tourism in 2005 and they were repositioned to impart skilled manpower training to students. The institute offers One year courses covering subjects like Food and Beverage Service, Front Office Operations, Food Production, Hotel

Accommodation Operations, Bakery & Confectionery and Food Preservation.

8.4 LET’S LEARN – SKILL UP GRADATION PROGRAMME

Kerala Tourism has introduced a scheme for skill upgradation and capacity development of existing employees in the tourism and hospitality sector. Skill development training for the employees were

KERALA TOURISM STATISTICS 2010 114

organized by KITTS for travel professionals and IHMCT for hospitality professionals in

Thiruvananthapuram, Kochi and Kozhikkode.

To meet the demand for trained manpower in the hospitality industries, Ministry of Tourism continues to actively pursue its endeavor to create institutional infrastructure in the form of Indian

Institute of Tourism & Travel Management & Institute of Hotel Management and Food Craft

Institutes. Brief details of these institutions are given below.

8.5 INDIAN INSTITUTE OF TOURISM & TRAVEL MANAGEMENT

The Indian Institute of Tourism and Travel Management (IITTM) was established as a registered society in 1983 at New Delhi under the Ministry of Tourism with the objective of developing and promoting education, training and research in the field of travel and tourism. In August 1992, the

Institute was shifted to Gwalior and is now functioning from its own campus at Govindpuri, Gwalior.

Since 1995-96, the IITTM started a full-time one-year Diploma in Tourism Management (DTM) programme with the approval of All Indian Council of Technical Education (AICTE), New Delhi. In the year 1995, the National Institute of Water Sports was also incorporated in the IITTM for education, training and consulting in the area of aqua based tourism activities in 1996-97, Eastern

Regional Centre of the IITTM at Bhubaneswar was established with the same DTM programme.

From the academic year 2007-08, the IITTM started another Centre from Delhi. The southern centre of IITTM started functioning from 2010 at Nellore, Andhra Pradesh.

IITTM conducts courses approved by the AICTE. The IITTM presently offers 4 AICTE approved

PGDM programmes at its three centres. As of now the intake in each programme is 93.

1. Gwalior : PGDM (Services, International Business,Tourism &Travel)

2. Bhubaneswar : PGDM (International Business, Tourism & Travel)

3. New Delhi : PGDM (Tourism & Leisure)

KERALA TOURISM STATISTICS 2010 115

TABLE 8.1 NUMBERS OF STUDENTS ENROLLED AND PASSED OUT FROM INDIAN INSTITUTE OF TOURISM & TRAVEL MANAGEMENT (IITTM) FROM ITS THREE CENTRES S. Year Courses Name Gwalior Bhubaneswar New Delhi No. Passed/Enrolled Passed/Enrolled Passed/Enrolled 1 2007-09 PGDM (Services) 59/60 - - PGDM (TT) 57/59 58/60 - PGDM (IB) 54/60 20/20 - PBDM(TL) - - 57/58 2 2008-10 PGDM (Services) 66/69 - - PGDM (TT) 67/69 61/65 - PGDM (IB) 61/63 20/23 - PGDM (TL) - - 57/60 3 2009-11 PGDM (Services) 69/93 - -

PGDM(TT) 82/93 74/78 -

PGDM(IB) 68/92 15/30 - PBDM(TL) - - 76/93

8.6 HOTEL MANAGEMENT AND CATERING INSTITUTES

National Council for Hotel Management and Catering Technology (NCHMCT) was set up in the year 1982 by Govt. of India as an autonomous body (Society Registered under Society act 1860). The Council regulates academics in the field of Hospitality Education and Training that is imparted at the 21 Central Govt. sponsored Institutes of Hotel Management, 8 State Govt. sponsored institutes and 12 Private IHMs and 6 Food Craft Institutes that function in different parts of the country. Through the Council, these institutes offer 10 different professional programs leading to award of Certificate, Diploma, Post Graduate Diploma, Bachelor and Master Degree (the last two programs are in collaboration with Indira Gandhi National Open University.)

The details of the courses offered by institutes affiliated to NCHMCT and numbers of students on roll along with course-wise pass-out in the year 2009-10 are given in Tables 8.2 and 8.3 respectively.

KERALA TOURISM STATISTICS 2010 116

TABLE 8.2 COURSES OFFERED BY INSTITUTES OF HOTEL MANAGEMENT/ FOOD CRAFT INSTITUTES S.No. Courses Duration Institute where course offered in 2009-10 1 M.Sc. in Hospitality 2 Years IHM-Pusa Administration 2 B.Sc. in Hospitality and 3 Years All Affiliated (51) IHMs Hotel Administration 3 Post Graduate Diploma 1 ½ Years Central IHMs-Bhubaneswar, Kolkata, Delhi in Accommodation Operation and (Pusa), Guwahati Management 4 Craftsmanship Course in 1 ½ Years Central IHMs - Bhopal, Bhubaneswar, Mumbai, Kolkata, Chennai, Goa, Shimla, Gwalior, Delhi (Pusa), Guwahati, Thiruvananthapuram Food Production State IHMs - Gangtok Private IHMs - Hyderabad (Srishakti Hyderabad)

5 Craftsmanship Course in 24 weeks Central IHMs - Mumbai, Kolkata, Chennai, Goa, F&B Service Gwalior, Bhubaneswar, Delhi (Pusa)

6 Diploma in Food 1 ½ Years Central IHMs - Chennai, Chandigarh (AIHM), Production Hajipur, Jaipur, Shillong State IHMs - CIHM-Chandigarh, Faridabad, Dehradun, Gangtok, Jodhpur, Panipat, Puducherry, Kurukshetra, Bodhgaya, Bhathinda Private IHMs - Chitkara (Rajpura) FCIs - Ajmer, Aligarh, Darjeeling, Udaipur, Balangir 7 Diploma in F&B Service 1 ½ Years Central IHMs - Delhi (Pusa), Hajipur, Jaipur, Shimla, Gurdaspur, Srinagar State IHMs - CIHM-Chandigarh, Panipat, Puducherry, Gangtok, Jodhpur, Faridabad, Dehradun, Kurukshetra, Bhathinda Private IHMS - Chitkara (Rajpura) FCIs - Ajmer, Aligarh, Balangir, Darjeeling, Udaipur

8 Diploma in Front Office 1 ½ Years Central IHMs - Jaipur, Srinagar State IHMs - CIHM-Chandigarh, Gangtok, Jodhpur, Bhathinda FCIs - Ajmer, Balangir, Darjeeling, Udaipur

9 Diploma in House 1 ½ Years Central IHMs - Jaipur, Gwalior, Srinagar Keeping State IHMs - CIHM-Chandigarh, Puducherry, Faridabad FCIs - Ajmer, Aligarh, Balangir, Udaipur 10 Diploma in Bakery & 1 ½ Years Central IHMs - Delhi (Pusa) Confectionery State IHMs - CIHM-Chandigarh, Panipat FCIs - Aligarh Pvt. IHMs - Chitkara (Rajpura)

KERALA TOURISM STATISTICS 2010 117

TABLE 8.3 NUMBER OF STUDENTS ON ROLL IN EACH COURSE AND PASS OUT IN THE YEAR 2009-10 S. Cours On Roll Pass Out No es 1. M.Sc in Hospitality Administration 22 22 2. B.Sc in Hospitality & Hotel Administration Ist year 5047 4620

IInd year 4259 4099

IIIrd year 3462 3395

3. Post Graduate Diploma in Accommodation Operation and 91 66

4. Craftsmanship Course in Food Production 522 428 5. Craftsmanship Course in F&B Service 162 109 6. Diploma in Food Production 704 653 7. Diploma in F&B Service 646 594 8. Diploma in Front Office 159 151 9. Diploma in House Keeping 130 110 10. Diploma in Bakery & Confectionery 108 100

KERALA TOURISM STATISTICS 2010 118 CHAPTER 9

SURVEYS A ND STUDIES fjldjf

SURVEYS AND STUDIES Kerala has a system of collecting visitor statistics from accommodation establishments on a regular basis by using ICT infrastructure. The system generates reliable and timely data on both foreign and domestic tourist visits on a continuous basis. It also provides details of nationality of foreign tourists and state of origin of domestic tourists. In addition, periodical tourist surveys are also being undertaken on a regular basis in order to gather data on the demographic profiles, travel pattern, use of various facilities, satisfaction levels and expenditure details of both foreign and domestic tourists visiting Kerala. The surveys provide valuable data for the formulation of policies, development planning and evolving marketing strategies. The outcome and impact of various development efforts are also evaluated through periodic evaluation studies. The findings of the ‘Continuous Tourist Survey’, undertaken during 2010 – 2011 starting from April, 2010 are summarized in this chapter. 9.1 INTRODUCTION Foreign and domestic tourist visits to Kerala registered consistent growth during the last few years. Foreign tourists registered a growth of about 15.47 percent during 2010. Kerala tourism remains as a super brand among all other states in India due to its rich cultural and geographic diversity, wide range of tourist products and experiences, which include among others – leisure, culture, adventure, spirituality, eco – tourism, wellness & health, etc. The Continuous Tourism Survey (CTS) was launched with a view to assess the recent trends in tourist profiles and satisfaction levels of tourists. The consultancy organisation Datamation Research Analyst, New Delhi along with Great India Tourism Planners and Consultants (GITPAC), Thiruvananthapuram was commissioned for the conduct of the survey. 9.2 OBJECTIVES OF THE SURVEY The specific objectives of the survey as indicated in the terms of the survey are the following: (i) Origin by domicile in India for domestic tourists and nationality for foreign tourists. (ii) Demographic, economic, social profile of the tourists (gender, age composition). (iii) Capture specifically people on honeymoon, old retired couples, incentive travelers, LTC travel, etc. (iv) Motivational factors responsible for attracting them to Kerala.

(v) Whether movement is rather with family including children. (vi) Average length of stay, expenditure pattern, etc. (vii) Preferences on mode of transport, food and accommodation, shopping, etc. (viii) Souvenir shopping. (ix) Awareness of wellness options (Ayurveda, medical tourism, etc ) (x) Estimate the number of pilgrim tourists visiting Kerala. (xi) Nature of such travelers, multiple destinations? (xii) Sticks to well defined pilgrim centers? Willingness to explore new centers? (xiii) Estimate the average room rent in the classified and unclassified hotels/home stays. (xiv) Estimate occupancy levels in properties. (xv) Assessment of infrastructure deficiencies.

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(xvi) Determine the type of tourism to be attracted and suggest targets of tourist arrival for important tourist destinations. (xvii) On the above seasonality influences. (xviii) Rates, occupancy and traffic in lean seasons. (xix) Efforts to even out seasonality factors. (xx) Source of occupancy (a) tour operator, (b) rack, (c) net and (d) agency. (xxi) Employment generated (a) full time and (b) seasonal. (xxii) Provide qualitative details on their overall experience such as attractions most liked, gaps in facilities, behavioral patterns of local population, interaction with transport operators, hotel staff, travel agents, government officials and law and order enforcing authorities. (xxiii) Profile overall level of satisfaction (xxiv) Conduct survey outside Kerala (generating markets) to know about the perception of tourists about Kerala, especially tourists who are not included Kerala in their travel plan. 9.3 METHODOLOGY

Keeping in view the objectives of the study, a survey methodology was developed with the approval of the Department. It involved the collection of primary and secondary data. Both foreign and domestic tourists were interviewed at random at the tourist destinations for the collection of primary data. A) SELECTION OF TOURIST DESTINATIONS

Tourist destinations were selected in consultation with the DOT. The main criteria used for the selection of survey centres included volume of tourist arrivals, accessibility and coverage of different segments of tourism product. The selected tourist destinations are given in Table – 9.1.

TABLE – 9.1: DISTRICT-WISE SELECTED TOURIST DESTINATIONS Sl. No. District Destination 1 Thiruvananthapuram Thiruvananthapuram city- Varkala- Kovalam 2 Kollam Backwaters- Thenmala 3 Kottyam Kumarakom 4 Idukki Munnar- Thekkady- Vagamon 5 Alappuzha Backwaters 6 Ernakulam Kochi- Aluva- Paravoor 7 Thrissur Guruvayoor- Athirappilly 8 Kozhikode Kozhikode city- Kappad 9 Palakkad Malampuzha- Nelliyampathy- Parambikulam 10 Malappuram Nilambur 11 Kannur Muzhuppilangad 12 Wayanad Edakkal- Pookot Lake 13 Kasaragode Bekal 14 Pathanamthitta Erumeli

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B) SAMPLING Tourists were selected at random for the conduct of the interviews in the selected centres. The sample sizes for each of the destinations selected for the survey were decided on the basis of the tourist visits in the previous year. Separate structured questionnaires were used for the conduct of the survey interviews of foreign tourists, domestic tourists from outside the State and those from within the State. The survey was continued throughout the year. Separate schedules were used for the survey of foreign tourists, domestic tourists from outside the States and those from within the States.

The total sample size will be 334 accommodation units distributed across the 14 districts and survey centres in the proportion of number of rooms in each centre.

TABLE – 9.2: DISTRICT – WISE AND CATEGORY – WISE SAMPLE SIZE Sl. District 4*& 1-3 Un- Health House Home Others Total No above star classified boats stays 1 Alappuzha 1 3 4 2 21 6 4 41

2 Ernakulam 4 7 14 6 0 9 14 54

3 Idukki 1 4 12 0 0 7 2 26

4 Kannur 1 2 10 1 0 2 1 17

5 Kasargode 1 2 5 1 0 2 1 12

6 Kollam 0 2 4 2 1 1 3 13

7 Kottayam 2 2 4 1 3 1 3 16

8 Kozhikode 2 2 10 1 0 1 1 17

9 Malappuram 1 1 14 0 0 1 1 18

10 Palakkad 0 3 12 2 0 1 1 19

11 Pathanamthitta 0 2 4 1 0 1 1 9

12 Trivandrum 5 4 28 7 0 1 9 54

13 Thrissur 1 3 18 1 0 3 1 27

14 Wayanad 0 2 4 0 0 2 3 11

Total Sample 19 39 143 25 25 38 45 334

All Hotels 44 287 1533 382 322 820 915 4303

Percentage 41 13 9 7 8 5.1 5.6 8

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The required number of accommodation units will be selected by using simple random sampling and surveyed for one week in each quarter. Thus 1/13th of accommodation establishments will be surveyed in each of the 13 weeks in a quarter. In the subsequent weeks, the weeks of the survey will be rotated in such a way that all the selected accommodation establishments are surveyed in four different weeks covering all the selected centres of survey. The accommodation survey will include particulars of each selected establishment for the previous three months, so that, data sets will be available for the entire year. The foreign and domestic tourists staying in the accommodation establishments on the first day of the survey will be listed and the relevant questionnaires will be got placed in their rooms with the assistance of the hotel staff and they will be persuaded to return the questionnaires duly filled – in.

The estimation formula for any variable will be then as follows.

13 5 ms 4 msij Ms Nsij Yijk Y =    

4 s=1 i=1 j=1 k=1 ms nsij

th th th th Where Yijk is the value of k tourist in j week in i hotel of s Stratum

th th th nsij is the number of tourists surveyed j week in the i establishment of s Stratum.

th th th Nsij is the total number of tourists in the j week of i establishment in the s Stratum

th ms is the number of hotels sruveyd in the s Stratum

th Ms is the total number of hotels in the s Stratum

The questionnaires to be used for the survey need to be simple and short. However, there are many items on which the data need to be generated. It is, therefore, proposed to employ split sampling technique by devising two different questionnaires so that the time required to be spent by each tourist for the survey is optimized without sacrificing the quality of data and data contents. The questionnaires for international tourists are at Annex – 1 and Annex – 2 and those for domestic tourists are at Annex – 3 and Annex – 4.

KERALA TOURISM STATISTICS 2010 124 REPORT ON INTERNATIONAL TOURISTS fjldjf

9.4 REPORT ON INTERNATIONAL TOURISTS

9.4.1 NATIONALITY – WISE FOREIGN TOURISTS ARRIVALS

The main tourists generating countries for Kerala are the United Kingdom, United States of America, France, Germany and Australia as in earlier years. While the United Kingdom accounted for over a quarter of total arrivals in Kerala, USA accounted for 13.0 percent, France, Germany and Australia contributed 9.4, 8.8 and 6.0 percent of the total arrivals respectively. These five countries taken together accounted for about 64 percent of the total arrivals.

Women contributed about 45 percent of foreign tourist arrivals in Kerala. In the case of Australia, however, women tourists constituted the major share of 56.7 percent. The distribution of foreign tourists by nationality and gender is given in Table – 9.3.

TABLE – 9.3: PERCENTAGE SHARES OF FOREIGN TOURISTS BY NATIONALITY AND GENDER

Country Male Female Total

UK 14.8 11.7 26.5

USA 6.7 6.3 13.0

France 5.4 4.0 9.4

Germany 4.9 3.9 8.8

Australia 2.6 3.4 6.0

Malaysia 1.9 1.9 3.9

UAE 2.0 1.2 3.2

Saudi Arabia 3.1 0.0 3.1

Canada 1.4 1.6 3.0

Netherland 1.2 1.5 2.8

Italy 1.2 1.1 2.3

Switzerland 0.8 1.2 2.0

Others 8.6 7.4 16.1

Total 54.7 45.3 100

KERALA TOURISM STATISTICS 2010 127

CHART – 37. PERCENTAGE SHARES OF FOREIGN TOURISTS BY NATIONALITY AND GENDER

9.4.2 AGE – PROFILE OF FOREIGN TOURISTS

About 61.5 percent of the foreign tourists in Kerala belonged to the age group 25 to 54 years. Of the remaining, 14.1 percent belonged to the younger age group of age upto 24 years and 23.9 percent belonged to the older age group of 55 years and above. Percentage distribution of tourists by age group in respect of top five countries and total tourists is given in Table – 9.4.

In the case of Germany, the percentage share of young tourists was relatively less at 4.3 percent. However, in the case of Australia 25.0 percent was below the age of 24 while 43.8 percent was in the age group of 25 to 34 years.

TABLE – 9.4: AGE – WISE PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS

Age Group UK USA France Germany Australia Others Total

Up to 24 18.3 18.2 12.2 4.3 25.0 10.6 14.1

25 - 34 23.7 27.3 25.6 39.1 43.8 28.5 28.6

35 - 44 12.9 18.2 20.7 23.9 12.5 22.9 18.9

45 - 54 15.1 6.1 14.6 12.0 6.3 19.1 14.5

55 - 64 16.1 21.2 14.6 17.4 0.0 15.7 15.6

65 & above 14.0 9.1 12.2 3.3 12.5 3.3 8.3

Total 100 100 100 100 100 100 100

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CHART – 38. AGE – WISE PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS

9.4.3 EDUCATIONAL PROFILE OF FOREIGN TOURISTS

Almost three – fourth quarter of foreign tourists visiting Kerala are graduates and above and of the remaining 16.6 percent has completed 12 year of schooling. In the case of Germany, 93.8 percent of the tourists were graduate and above while it was 81.8 percent in the case of USA. The details are given in Table – 9.5.

TABLE – 9.5.: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY LEVEL OF EDUCATION

Education Level UK USA France Germany Australia Others Total Post Graduate & Above 40.9 63.6 45.7 63.0 68.8 31.7 44.6 Graduate 33.3 18.2 32.1 25.0 25.0 32.7 29.8 Higher Secondary 18.3 18.2 17.3 9.8 0.0 19.1 16.6 Secondary 4.3 0.0 0.0 2.2 0.0 7.7 4.1 Primary Education 3.2 0.0 3.7 0.0 6.3 4.6 3.2 Below Primary 0.0 0.0 1.2 0.0 0.0 4.2 1.7 Education 100 100 100 100 100 100 100 Total

CHART – 39. PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY LEVEL OF EDUCATION

KERALA TOURISM STATISTICS 2010 129

9.4.4 ACTIVITY STATUS OF FOREIGN TOURISTS

Nearly 50 percent of the foreign tourists visiting Kerala belong to the elite class of business men or company executives. About 19 percent belong to the worker class while 12.5 percent of them are retired employees. Students and housewives constituted 11.7 percent. The distribution of foreign tourists by activity status is given in Table – 9.6.

TABLE – 9.6: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY ACTIVITY STATUS

Activity Status Percentage Share Own Business 19.0 Govt./Public sector employee 14.4 Private sector Company executive 16.1 Private sector employee/worker 13.8 Other Worker 5.1 House Wife/Student 11.7 Retired 12.5 Others 7.4 Total 100 9.4.5 TRAVEL BEHAVIOR OF FOREIGN TOURISTS

The travel behavior of foreign tourists visiting Kerala by type of tour, accompanying members, mode of transport, etc was analysed, and it is noted that about 82.8 percent of the tourists were non-package tourists. Package tourists constituted only 17.2 percent. While 21.2 percent of the foreign tourists travelled alone, about 38.4 percent travelled with spouse and another 7.8 percent travelled with spouse and other family members. About 19.8 percent travelled with friends only. The distribution of foreign tourists by type of accompanying members is given in Table – 9.7.

TABLE – 9.7: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY ACCOMPANYING MEMBERS

Accompanying Members Percentage Share

Alone 21.2 With Spouse Only 38.4 With Other family members only 6.4 With spouse and other family members 7.8 With Friends only 19.8 With friends and family members 6.5 Total 100

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CHART – 40. PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY ACCOMPANYING MEMBERS

While 36.4 percent of the foreign tourists arrived in Kerala directly from their country of origin, and 63.6 percent came to Kerala from other cities in India. The percentage distribution of foreign tourists by port of disembarkation is given in Table – 9.8.

TABLE – 9.8: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY PORT OF ENTRY

Port of Entry Percentage Share

Mumbai Airport 34.5

Delhi Airport 15.6

Chennai Airport 6.2

Kochi Airport 16.2

Trivandrum Airport 14.2

Calicut Airport 6.0

Other Airports 6.3

Land Check posts 1.0

Total 100

KERALA TOURISM STATISTICS 2010 131

CHART – 41. PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY PORT OF ENTRY

The mode of transport to India by the foreign tourists visiting Kerala was predominantly air transport. While about 99.0 percent travelled by air 1.0 percent travelled by Road.

9.4.6. SOURCE OF INFORMATION OF FOREIGN TOURISTS

The most prominent sources of information of foreign tourists visiting Kerala were (i) travel books and magazines (30.3%), (ii) tourism websites (20.5%), (iii) friends and relatives (13.1%), (iv) own knowledge / expenses (8.9%), (v) travel agents and operators (6.3%), (vi) media advertisements (5.7%) and (vi) general books, magazines and news papers (5.5%).

9.4.7. PURPOSE OF VISIT OF FOREIGN TOURISTS

The main purpose of visit of about 80 percent of the tourists visiting Kerala was leisure, recreation and holiday. Yet another 10 percent visited Kerala for health treatment. The distribution of foreign tourists by purpose of visit is given in Table – 9.9.

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TABLE – 9.9: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY PURPOSE OF VISIT

Main purpose of visit UK USA France Germany Australia Others Total

Leisure, recreation and 93.5 81.8 91.5 77.2 93.7 64.1 79.8 holiday

Business, conference and 0.0 6.1 0.0 2.2 0.0 3.5 2.3 meeting

Visiting friends and 0.0 0.0 0.0 0.0 0.0 6.7 2.4 relatives

Education, Training 1.1 0.0 0.0 3.3 0.0 0.5 0.7

Health, Treatment 2.2 12.1 6.1 7.6 0.0 18.7 10.1

Pilgrimage, Religious 0.0 0.0 0.0 1.1 6.3 4.9 2.3 function

Others 3.2 0.0 2.4 8.7 0.0 1.6 2.4

Total 100 100 100 100 100 100 100

Among those who visited Kerala for the purpose of leisure and holiday, the main attractions were (i) landscape and scenic beauty (ii) culture & heritage, (iii) beaches (iv) back waters and (v) house boats. The distribution of foreign leisure tourists by main attraction is given in Table – 9.10.

TABLE – 9.10: PERCENTAGE DISTRIBUTION OF LEISURE TOURISTS BY MAIN SOURCE OF ATTRACTION

Main Attraction Percentage Share Land scape and scenic beauty 48.9 Beaches 12.7 Back waters 11.0 House boats 4.4 Ayurveda/ Yoga/ Spa 4.3 Hill resorts 1.0 Wild life and Natural trails 3.7 Culture and heritage 14.0 Total 100

KERALA TOURISM STATISTICS 2010 133

CHART – 42. PERCENTAGE DISTRIBUTION OF LEISURE TOURISTS BY MAIN SOURCE OF ATTRACTION

Among those who visited Kerala for health / treatment, about 54 percent visited for Ayurvedic treatment and another 32 percent visited for other traditional systems of treatment.

9.4.8 EVALUATION OF TOURISM PRODUCTS AND SERVICES

An effort has been made through the survey to evaluate the level of appreciation/ satisfaction of foreign tourists about various tourism products and services in Kerala. The responses of the tourists were recorded on a five point scale from excellent to poor in respect of various tourism products and facilities.

9.4.8.1. TYPICAL TOURISM PRODUCTS

Among the typical tourism products of Kerala, ayurvedic wellness centres and yoga retreat facilities received relatively better ratings as 27.4 percent and 27.8 percent of the tourists rated them excellent, yet another 55.7 percent of the tourists rated yoga retreat as very good while in the case of ayurveda wellness centres only 32.2 percent of the tourists rated it as very good. Gym and fitness centers as well as museums and art galleries got relatively low ratings. About 5.8 percent of the tourists rated the quality of theatres and cultural shows and craft centres as poor. The relative ratings are given in Table – 9.11.

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TABLE – 9.11: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY RATINGS OF TOURISM PRODUCTS.

Percentage of Tourists Tourism Product/Facility Excellent Very Good Good Average Poor Total

Ayurvedic wellness 27.4 32.2 28.6 8.9 2.9 100 centres Yoga retreat 27.8 55.7 10.1 6.3 0.0 100 Wellness spa 7.8 34.8 55.1 2.3 0.0 100 Beauty Spa 7.3 40.5 46.1 6.1 0.0 100 Gym and Fitness 5.3 31.5 50.7 12.5 0.0 100 Centres Museums and art 16.9 24.5 41.0 14.0 3.6 100 galleries Theatres and cultural 10.4 33.8 42.0 8.1 5.8 100 shows Craft centres 10.6 28.0 46.0 9.6 5.8 100 Performing arts of 19.8 51.9 25.3 1.8 1.2 100 Kerala Martial arts of Kerala 25.0 45.1 26.4 1.7 1.9 100 Kerala paintings & 20.9 36.4 32.9 6.6 3.2 100 drawings Typical Kerala 31.3 36.3 25.9 5.5 1.0 100 cuisine 9.4.8.2 TOURISM INFRASTRUCTURE SERVICES

The quality of various tourism infrastructure services are assessed and the results are given in Table – 9.12. The quality of tourist accommodation and services in accommodation establishments are considered to be excellent by 23.7 percent and 27.6 percent of the tourists respectively. Over 41 percent of the tourists rated them to be very good. Thus accommodation facilities and services were considered to be excellent or very good by over two-third of the tourists. However, room tariff is considered to be excellent only by 14.7 percent of the tourists through another 40.5 percent of the tourists considered it as very good. The choice and quality of food in restaurants are rated as excellent by 14,8 percent and 13.1 percent of the tourists respectively. About 35.5 percent and 40.6 percent of the tourists considered them to be very good. Price of food items is also considered to be excellent by 11.1 percent of the tourists and as very good by 40.8 percent of them. Thus about 50 percent of the tourists rated restaurant facilities as excellent or very good.

Internal travel facilities received relatively low ratings. Train and bus internal travel services are considered to be excellent only by 6.2 percent of the tourists while 12.0 percent considered taxi

KERALA TOURISM STATISTICS 2010 135

services as excellent. The percentage of tourists considering train, bus and taxi services excellent or very good are 38.2 percent, 26.1 percent and 33.7 percent respectively. These facilities were considered as average or poor by 37.0 percent, 29.6 percent and 22.4 percent respectively.

Houseboats received a better rating, while water sports and boating received a comparatively low rating. While 27.7 percent of the tourists rated houseboats as excellent, only 13.9 percent rated water sports and boating as excellent. However, 59.8 percent and 56.2 percent of the tourists respectively rated them to be excellent or very good.

The shopping experience of the tourists in Kerala was not very encouraging. Only 6.4 percent, 5.9 percent and 4.9 percent of the tourists rated choice of products, choice of souvenirs and prices of items as excellent respectively. However, 50.0 percent, 58.4 percent and 57.4 percent of the tourists rated the above aspects of shopping only as good.

TABLE – 9.12: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY RATINGS OF TOURISM INFRASTRUCTURE

Percentage of Tourists Tourism Facility/Activity Very Excellent Good Good Average Poor Total

Quality of accommodation 23.7 41.1 26.6 8.2 0.4 100

Quality of services in 27.6 41.4 23.1 7.3 0.6 100 accommodation

Room Tariff 14.7 40.5 25.2 17.7 1.9 100

Choice of food in 14.8 35.0 34.8 13.9 1.4 100 restaurants Quality of food in 13.1 40.6 32.8 13.5 0.0 100 restaurants

Price of food items 11.1 40.8 28.6 16.8 2.8 100

Train services for internal 6.2 32.0 24.8 25.3 11.7 100 travel Bus services for internal 4.6 21.5 44.3 23.8 5.8 100 travel Taxi services for internal 12.0 21.7 43.9 19.7 2.7 100 travel

House boats 27.7 32.1 22.3 16.1 1.7 100

Water sports and boating 13.9 42.3 24.7 9.7 9.4 100

Choice of products for 6.4 24.6 50.0 16.1 2.9 100 shopping

Choice of Souvenirs 5.9 19.8 58.4 8.7 7.2 100

Prices of Shopping items & 4.9 18.3 57.4 15.4 4.0 100 Souvenirs

KERALA TOURISM STATISTICS 2010 136

9.4.8.3 ACCESSIBILITY AND ON– SITE FACILITIES

In general accessibility and on – site facilities received comparatively low ratings by the tourists. The entry/exit procedure and drinking water facilities only were considered as excellent by about 12 percent of the tourists. In respect of all other facilities, the percentage of tourists giving excellent rating was less than ten percent. While 52.7 percent of the tourists rated toilet facility as average or poor, about 52.3 percent of the tourists rated signage’s as average or poor. Even information facility at the tourists spots were considered as average or poor by 50.4 percent of the tourists. Cleanliness/hygiene as well as up keep and maintenance of tourist spots were reported to be average or poor by 43.5 and 40.0 percent respectively.

TABLE – 9.13: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY RATINGS OF ACCESS AND ON– SITE FACILITIES.

Percentage of Tourists Tourism Attributes Very Excellent Good Good Average Poor Total Accessibility 3.6 34.0 41.5 16.1 4.8 100

Entry/Exit procedure 12.8 23.6 43.6 17.6 2.3 100

Cleanliness/hygiene 3.7 14.5 38.4 33.4 10.1 100

Upkeep and maintenance 2.1 15.8 42.1 30.3 9.7 100

Toilet facility 2.4 15.2 29.7 30.6 22.1 100

Drinking water facility 12.0 15.2 26.0 26.8 20.0 100

Signage 0.0 19.0 28.7 32.7 19.6 100

Information facility 3.7 18.6 27.3 34.2 16.2 100

Guide services 9.4 24.3 32.9 21.4 12.0 100

Other onVsite facilities 4.4 34.5 29.1 25.5 6.5 100 9.8.4.4 EVALUATION OF SERVICE PERSONAL

The satisfaction of levels of foreign tourists with the service personal of different industry segments was also assessed through the survey on a five point scale. The service of hotel staff and restaurant staff were assessed as excellent or very good by 65.6 percent and 63.0 percent of the tourists respectively. In the case of staff of travel agents and tour operators only 10.2 percent and 7.1 percent of the tourists assessed their services excellent although 41.4 percent and 57.2 percent of the tourists assessed their services either excellent or very good. The behavior of general public was assessed to be excellent by 24.6 percent of the tourists and as very good by another 26.6 percent of the tourists.

KERALA TOURISM STATISTICS 2010 137

The services of information staff were assessed to be just good by 34.5 percent of the tourists and as average by 34.0 percent of them. Similarly services of security agencies also received low ratings with 31.9 percent rating it as good and another 26.8 percent rating it as average. About 9.2 percent of the tourists also assessed the services of the security agencies as poor. The distribution of foreign tourists by level of satisfaction of services of the personnel of different industry segments is given in Table – 9.14.

TABLE – 9.14: PERCENTAGE DISTRIBUTION OF FOREIGN TOURISTS BY RATINGS OF SERVICE PERSONAL.

Percentage of Tourists Tourism Service Industry Excellent Very Good Good Average Poor Total

Hotel staff 24.4 41.2 32.1 2.2 0.0 100

Restaurant staff 20.8 42.2 31.5 5.5 0.0 100

Travel Agents staff 10.2 31.2 39.6 17.5 1.4 100

Tour/Transport operator 7.1 51.1 27.6 13.9 0.3 100 staff

Information centre staff 10.2 17.4 34.5 34.0 4.0 100

Security agencies staff 3.2 28.9 31.9 26.8 9.2 100

General public 24.6 26.6 39.3 7.6 1.8 100

9.8.4.5. OVERALL SATISFACTION OF FOREIGN TOURISTS

On the whole, 50.9 percent of the tourists were very much satisfied with their present trip. About 24.1 percent of them were fairly satisfied while 23.7 percent was just satisfied. About 1.3 percent of the tourists were fairly dissatisfied.

TABLE – 9.15: OVERALL SATISFACTION OF FOREIGN TOURISTS

Overall Very much Fairly Satisfied Fairly dissatisfied Total Satisfaction satisfied satisfied

Total 50.9 24.1 23.7 1.3 100

9.4.9. AVERAGE DURATION OF STAY OF FOREIGN TOURISTS

The average duration of stay of foreign tourist is 18.29 days. Foreign tourists visiting Kerala as package tours stays here on an average of 17.11 days at the same time the average duration of stay of Non-package foreign tourists is 18.56.

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TABLE – 9.16: DURATION OF STAY OF FOREIGN TOURISTS

Type of tour Average Duration of Stay

Package 17.11

Non-Package 18.56 Total 18.29

CHART – 43. DURATION OF STAY OF FOREIGN TOURISTS

9.4.10. AVERAGE EXPENDITURE PER TOURIST

The average expenditure per day per tourists during 2010 – 11 is estimated to be Rs.4485. While per day expenditure of package tourists in Kerala per tourist is estimated to be 2997, in the case of non-package tourists it is estimated to be Rs 4865.

9.4.11. EXPENDITURE BREAK-UP OF FOREIGN TOURISTS

An item wise break-up of expenditure of various products, services and facilities shows that 31.62% of the total expenses of foreign tourist is spent on Accommodation facilities. 24.55% spent to meet the travel expenses within Kerala, 14.74% is spent for food and beverages. Foreign tourists are spending 11.38% of their total expenditure for shopping. Details are given in the Table – 9.17.

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TABLE – 9.17: EXPENDITURE BREAK-UP OF FOREIGN TOURISTS Sl. Expenditure Item No. Percentage 1 Travel to Kerala ,if any, excluding inter-state travel 5.98 2 Travel within Kerala 24.55 3 Accommodation 31.62 4 Restaurants-food and beverage 14.74 5 Tourist spots 3.30 6 Entertainment 2.38 7 Shopping 11.38 8 Treatment/ Wellness 5.02 9 Other expenses, if any 1.03 Total 100 9.4.12. PLACES OF VISIT OF FOREIGN TOURISTS The most popular places of foreign tourist visits in Kerala are Alappuzha and Ernakulam. The percentage share of each tourist place is given in the Table – 9.18.

TABLE – 9.18: PLACES VISITED BY THE FOREIGN TOURISTS Sl. No Place Visited UK USA France Germany Australia Others Total 1 Alappuzha 36.56 30.30 51.22 38.04 56.25 29.03 35.72 2 Ambalapuzha 0.00 6.06 0.00 0.00 0.00 1.64 1.38 3 Mararikulam 0.00 3.03 3.66 2.17 0.00 0.19 1.00 Alwaye 4 (Aluva) 2.15 0.00 14.63 4.35 0.00 0.00 2.33 5 Ernakulam 30.11 27.27 39.02 54.35 25.00 28.08 31.66 6 Fort Kochi 34.41 12.12 25.61 17.39 56.25 12.89 22.70 7 Munnar 19.35 0.00 34.15 10.87 31.25 8.14 14.14 8 Thekkady 27.95 6.06 17.07 14.13 6.25 11.86 15.72 9 Kannur 0.00 6.06 0.00 1.09 25.00 9.23 5.74 10 Kasargode 0.00 0.00 3.66 0.00 0.00 7.20 2.96 11 Kollam 6.45 3.03 10.98 3.26 0.00 5.97 5.59 12 Kottayam 0.00 9.09 2.44 3.26 0.00 3.00 2.79 13 Kumarakom 2.15 12.12 14.63 25.00 0.00 8.61 8.84 14 Kozhikode 3.23 18.18 6.10 9.78 37.50 12.80 11.57 15 Kovalam 25.81 3.03 10.98 15.22 12.50 21.18 18.02 16 Trivandrum 16.13 33.33 24.39 19.57 12.50 29.00 23.90 17 Varkala 11.83 12.12 18.29 9.78 18.75 8.91 11.66 18 Thrissur 0.00 0.00 6.10 3.26 0.00 9.90 4.45 19 Wayanad 6.45 0.00 9.76 3.26 31.25 16.77 10.88 20 Others 16.13 9.09 35.37 13.04 6.25 9.53 13.77 Percentage of 238.71 190.91 328.05 247.83 318.75 233.92 244.81 visits to Arrivals KERALA TOURISM STATISTICS 2010 140 REPORT ON DOMESTIC TOURISTS fjldjf

9.5 REPORT ON DOMESTIC TOURISTS

9.5.1. STATE OF ORIGIN OF DOMESTIC TOURISTS

About 70 percent of the domestic tourists were from Kerala itself. Among the other states, Tamilnadu dominates with 13.4 percent of the tourists followed by Karnataka, Maharashtra, Andhra Pradesh and Delhi with shares of 6.6 percent, 3.4 percent, 2.0 percent and 1.5 percent respectively. The state– wise distribution of domestic tourists who visited Kerala during 2010 – 11 is given in Table – 9.19. In the aggregate, the male tourists constitute about 73.8 percent of the total tourists. The percentage of female tourists is the least in the case of Kerala and it is the highest in the case of Lakshadweep.

TABLE – 9.19: STATE – WISE DISTRIBUTION OF DOMESTIC TOURISTS

Percentages State Male Female Person Kerala 53.4 16.6 70.0 Tamilnadu 9.4 4 13.4 Karnataka 4.4 2.2 6.6 Maharashtra 2.3 1.1 3.4 Andhra Pradesh 1.4 0.6 2.0 Delhi 1.0 0.5 1.5 West Bengal 0.6 0.3 0.9 Gujarat 0.3 0.2 0.5 Lakshadweep 0.2 0.2 0.4 Uttar Pradesh 0.2 0.1 0.3 Pondicherry 0.1 0.1 0.2 Madhya Pradesh 0.1 0.1 0.2 Others 0.4 0.2 0.6 Total 73.8 26.2 100

9.5.2. AGE – PROFILE OF DOMESTIC TOURISTS

The age profile of the domestic tourists reveals the dominance of younger age groups. While 33.9 percent of them belonged to the age group 25-34, 22.7 percent and 22.3 percent belonged to the next higher and lower age groups of 35-44 and up to 24 respectively. Thus about 78.9 percent of the domestic tourists were aged below 45 years. The age – group wise distribution of domestic tourists by major states is given in Table – 9.20.

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TABLE – 9.20: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY AGE GROUP AND STATE OF ORIGIN

State 65 & Up to 24 25 - 34 35 - 44 45 - 54 55 - 64 above Total Kerala 22.1 34.2 22.0 15.2 5.2 1.4 100.0

Tamilnadu 31.2 29.8 24.6 8.5 4.1 1.7 100.0

Karnataka 15.3 41.7 21.2 14.6 5.6 1.7 100.0

Maharashtra 21.0 28.0 32.5 15.3 2.5 0.6 100.0

Andhra 11.6 32.6 29.1 18.6 8.1 0.0 100.0 Pradesh

Delhi 12.0 41.0 21.0 14.0 8.0 4.0 100.0

Others 16.1 31.3 20.2 19.2 9.5 3.7 100.0

Total 22.3 33.9 22.7 14.5 5.2 1.5 100.0

CHART – 44. PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY AGE GROUP

9.5.3. EDUCATIONAL PROFILE OF DOMESTIC TOURISTS

About two – third of the domestic tourists visiting Kerala are graduate and above. The percentage distribution of domestic tourists by overall level of education is given in Table – 9.21. In the case of Andhra Pradesh, about 50.0 percent of the tourists had post graduate and above qualifications while another 32.6 percent was graduates.

KERALA TOURISM STATISTICS 2010 144

TABLE – 9.21: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY LEVEL OF EDUCATION Post Below State Graduate & Gradu Higher Primary Primary Above ate Secondary SSLC Education Education Total Kerala 21.9 39.2 18.2 10.9 4.9 5.0 100

Tamilnadu 23.3 50.2 12.6 5.0 3.9 5.0 100

Karnataka 33.9 49.3 7.3 2.4 2.8 4.2 100

Maharashtra 40.1 36.3 8.3 1.9 3.8 9.6 100

Andhra 50.0 32.6 7.0 8.1 0.0 2.3 100 Pradesh

Delhi 47.4 35.1 7.2 4.1 2.1 4.1 100

Others 45.2 36.6 8.5 3.6 2.8 3.2 100

Total 25.2 40.9 15.7 8.9 4.4 5.0 100

CHART – 45. PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY LEVEL OF EDUCATION

9.5.4. ACTIVITY STATUS OF DOMESTIC TOURISTS.

About 21.5 percent of the domestic tourists visiting Kerala was company executives in the private sector while 17.8 percent had own business. Further, 12.9 percent was government public sector employees and 12.8 percent was private sector employees. The distribution of domestic tourists by activity status state of origin is given in Table – 9.22.

KERALA TOURISM STATISTICS 2010 145

TABLE – 9.22: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY ACTIVITY STATUS

State Own Business Govt./Public sector employee Private sector Company executive Private sector employee Other Worker House Wife Student Retired Others Total Kerala 18.0 12.3 22.1 13.5 4.8 9.2 11.8 2.0 6.3 100 Tamilnadu 15.0 11.5 20.6 14.2 2.7 8.5 21.9 1.2 4.5 100 Karnataka 15.3 13.6 22.3 12.5 3.8 15.7 8.0 2.4 6.3 100 Maharashtra 22.3 14.0 21.0 6.4 0.6 14.0 16.6 0.6 4.5 100 Andhra Pradesh 33.7 11.6 17.4 5.8 3.5 17.4 8.1 0.0 2.3 100 Delhi 18.2 16.2 25.3 5.1 2.0 10.1 13.1 7.1 3.0 100 Others 14.8 27.9 13.8 7.0 0.4 14.0 11.5 4.7 5.9 100 Total 17.8 12.9 21.5 12.8 4.1 10.1 13.0 2.0 5.8 100

CHART – 46. PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY ACTIVITY STATUS

9.5.5. TRAVEL PATTERN OF DOMESTIC TOURISTS

The travel behaviour of domestic tourists by type of tour, accompanying members, “Mode of Travel, etc was analysed and the results are indicates in the following paragraph

9.5.5.1. TYPE OF TOUR

In the aggregate, about ten percent of the domestic tourists were package tourists. However, if the tourists from the state are excluded, the percentage of package tourists becomes 16.3 percent. The state – wise distribution of package and non-package tourists by state of origin is given in Table – 9.23. In terms of percentage share of packages tourists, Delhi tops the list with 26.8 percent

KERALA TOURISM STATISTICS 2010 146

package tourists. It is followed by Andhra Pradesh with 21.6 percent package tourists. In the case of Keralites, the percentage share of package tourists is only 6.8 percent.

TABLE – 9.23: DISTRIBUTION OF DOMESTIC TOURISTS BY TYPE OF TOUR.

Percentage Share State Total Package Non-Package Tamilnadu 13.04 86.96 100 Karnataka 17.83 82.17 100 Maharashtra 17.98 82.02 100 Andhra Pradesh 21.57 78.43 100 Delhi 26.83 73.17 100 Others 17.06 82.94 100 Sub Total 16.33 83.67 100 Kerala 6.80 93.20 100 Total 9.7 90.3 100

CHART – 47. DISTRIBUTION OF DOMESTIC TOURISTS BY TYPE OF TOUR

9.5.5.2. ACCOMPANYING MEMBERS.

About 36.6 percent of the domestic tourists travel alone. Those travelling with spouse or other members of the family constitute about 39.7 percent. Among them, 12.2 percent travels with spouse only, while 6.2 percent travels with other family members. Those travelling with friends only constitute 14.1 percent while 9.6 percent travels with friends and family members. The percentage distribution of domestic tourists by types of accompanying members and by states is given in Table – 9.24.

The pattern of travel is somewhat different in the case of tourists from Kerala as 41.4 percent of them travel alone and those travelling with spouse or other members of the family are only 36.1.

KERALA TOURISM STATISTICS 2010 147

TABLE – 9.24: COMPANION – WISE PROFILE OF DOMESTIC TOURISTS

State Alone With spouse only With other family members only With spouse and other family members With friends only With friends and family members Total Kerala 41.4 8.6 4.4 23.1 13.3 9.2 100

Tamilnadu 24.8 14.5 11.2 12.6 25.0 11.8 100

Karnataka 19.4 29.9 9.4 21.5 9.0 10.8 100

Maharashtra 31.2 19.7 8.3 28.0 11.5 1.3 100

Andhra Pradesh 37.2 23.3 5.8 0.0 15.1 18.6 100

Delhi 31.0 22.0 7.0 34.0 3.0 3.0 100

Others 22.5 25.4 17.6 19.1 3.4 11.9 100

Total 36.6 12.2 6.2 21.3 14.1 9.6 100 CHART – 48. COMPANION – WISE PROFILE OF DOMESTIC TOURISTS

9.5.5.3. INTER – STATE TRAVEL

A little over a quarter of the domestic tourists visit other states also during their current trip. About 45 percent of the tourists from Delhi undertake interstate trip, although in the case of Tamilnadu, only 18.1 percent of the tourists combine their Kerala visit with tourist centres in other states. The percentage of domestic tourists combining other states with Kerala trip is given in Table – 9.25.

KERALA TOURISM STATISTICS 2010 148

TABLE – 9.25: PERCENTAGE OF DOMESTIC TOURISTS VISITING OTHER STATES

State Yes No Total

Kerala 25.2 74.8 100 Tamilnadu 18.1 81.9 100 Karnataka 33.7 66.3 100 Maharashtra 33.1 66.9 100 Andhra Pradesh 39.5 60.5 100 Delhi 45.0 55.0 100 Others 39.9 60.1 100 Total 26.1 73.9 100

9.5.6. SOURCES OF INFORMATION OF DOMESTIC TOURISTS The most prominent source of information for the domestic tourist is own knowledge/experience and it accounted for nearly one-fourth of the tourists. The second major source of information was friends and relatives with 18.3 percent share. Tourism websites was the third largest source of information. The distribution of domestic tourists by source of information is given in Table – 9.26.

TABLE – 9.26: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS ACCORDING TO SOURCE OF INFORMATION Percentage of Main source of information domestictourists Print media advertisements 5.8

Radio/ television advertisements 4.1

Indian/ Kerala tourism websites 13.6

Road shows and exhibitions 1.3

General books, magazines and news papers 6.9

Travel books and magazines 7.4

Tourist offices 3.5

Airlines 0.3

Travel agents/ Tour Operators 2.9

Friends and relatives 18.3

Own knowledge/ experience 24.7

Others 11.0

Total 100

KERALA TOURISM STATISTICS 2010 149

9.5.7. PURPOSE OF VISIT OF DOMESTIC TOURISTS

The main purpose of visit of domestic tourists was leisure, recreation and holiday with a share of 38.7 percent of tourists. Yet another 28.5 percent of the tourists visit Kerala for business/conferences/meeting. About 11.5 percent of the tourists visit Kerala for visiting friends and relatives while 6.4 percent visit for education/training and 5.8 percent visit for pilgrimage/religious function. The distribution of tourists by purpose of visit and state is given in Table – 9.27.

Among those who visited Kerala for leisure and holiday, the main source of attraction was landscape and scenic beauty for 37.1 of the leisure tourists. It was followed by beaches with 18.0 percent tourists and houseboat with 11.0 percent of tourists. The distribution of leisure tourists by main source of attraction is given in Table – 9.28.

TABLE – 9.27: MAIN PURPOSE OF VISIT OF DOMESTIC TOURISTS

State Leisure, recreation & holiday Business/ conference/ meeting Visiting friends & relatives Education/ training Health / Treatment Pilgrimage/ Religious function Others Total Kerala 37.5 29.8 13.5 4.7 0.8 5.0 8.6 100 Tamilnadu 32.4 29.1 7.9 16.3 0.8 7.0 6.6 100 Karnataka 50.3 20.1 7.3 6.9 3.1 5.9 6.3 100 Maharashtra 48.4 29.9 5.7 6.4 2.5 2.5 4.5 100 Andhra Pradesh 36.0 19.8 1.2 4.7 4.7 29.1 4.7 100 Delhi 55.0 24.0 3.0 0.0 1.0 7.0 10.0 100 Others 51.6 19.8 7.8 5.5 3.8 5.3 6.2 100 Total 38.7 28.5 11.5 6.4 1.2 5.8 7.9 100 CHART – 49. MAIN PURPOSE OF VISIT OF DOMESTIC TOURISTS

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TABLE – 9.28: PERCENTAGE DISTRIBUTION OF LEISURE TOURISTS BY MAIN SOURCE OF Attraction

State Percentage Share Land scape & scenic beauty 37.1 Beaches 18.0 Back waters 10.7 House boats 11.0 Hill resorts 4.8 Adventure sports 1.4 Ayurveda, yoga, spa 0.2 Wild life and natural trails 10.3 Culture and Heritage 1.6 Other 4.8

Total 100

CHART – 50. PERCENTAGE DISTRIBUTION OF LEISURE TOURISTS BY MAIN SOURCE OF ATTRACTION

9.5.8. EVALUATION OF TOURISM PRODUCTS AND SERVICES

The satisfaction and ratings of various tourism products and services by the domestic tourists has also been assessed on a five point seals from excellent to poor and the responses are summarised in the following paragraphs.

KERALA TOURISM STATISTICS 2010 151

9.5.8.1. TYPICAL TOURISM PRODUCTS

Among the typical tourism products of Kerala, ayurvedic wellness centres have been assessed as excellent by 30.3 percent of the tourists, while 27.7 percent of the domestic tourists assessed it as very good. Thus about 58 percent of the domestic tourists rated ayurvedic wellness centres as either excellent or very good. Yoga retreat of Kerala was also rated as excellent by 21.7 percent of the domestic tourists while 23.0 percent of the tourists assessed it as very good. Performing arts and martial arts of Kerala were rated as excellent by 20.8 percent domestic tourists. Beauty spa and Gym and fitness centres, museum and art galleries, theatres and cultural shows and craft centres received relatively low ratings. The percentage distribution of tourists by ratings of typical tourism products is given in Table – 9.29.

TABLE – 9.29: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY RATINGS OF TOURISM PRODUCTS Percentage of Tourists Tourism Product/Facility Very Excellent Good Good Average Poor Total Ayurvedic wellness centres 30.3 27.7 35.9 4.5 1.5 100 Yoga retreat 21.7 23.0 28.8 23.3 3.3 100 Wellness spa 13.5 23.1 41.9 17.8 3.7 100 Beauty Spa 12.0 16.5 45.0 21.0 5.4 100 Gym and Fitness Centres 12.9 24.4 42.3 16.9 3.6 100 Museums and art galleries 14.3 25.9 38.0 18.6 3.2 100 Theatres and cultural shows 12.3 16.0 43.7 23.6 4.4 100 Craft centres 14.9 20.8 30.6 30.0 3.7 100 Performing arts of Kerala 20.8 23.0 39.9 15.3 1.0 100 Martial arts of Kerala 21.7 26.6 36.6 14.9 0.2 100 Kerala paintings & drawings 21.2 19.9 35.4 22.1 1.4 100 Typical Kerala cuisine 19.1 17.7 38.8 22.0 2.4 100

9.5.8.2. TOURISM INFRASTRUCTURE SERVICES

The quality of accommodation and services in accommodation establishments are rated to be excellent by 17.9 percent of the domestic tourists. About 26.1 percent and 23.1 percent of the tourists rated them to be very good. However, room tariff was rated to be excellent only by 9.2 percent of the tourists.

Houseboats are rated to be excellent by 28.1 of the domestic tourists, while 24.2 percent of the tourists rated it as very good.

KERALA TOURISM STATISTICS 2010 152

Train and bus services for internal travel received relatively low ratings. While 4.1 percent of the tourists rated train services average or poor, 38.1 percent of the domestic tourists rated bus services as average or poor. The distribution of domestic tourists by ratings of various tourism infrastructure services is given in Table – 9.30.

TABLE – 9.30: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY RATINGS OF TOURISM INFRASTRUCTURE

Percentage of Tourists Tourism Facility/Activity Very Excellent Good Good Average Poor Total Quality of accommodation 17.9 26.1 43.7 10.8 1.5 100

Quality of services in 17.9 23.1 44.5 13.2 1.3 100 accommodation Room Tariff 9.2 21.7 40.2 27.1 1.9 100

Choice of food in restaurants 12.6 23.4 40.4 21.3 2.3 100

Quality of food in restaurants 11.3 23.3 36.9 25.3 3.3 100 Price of food items 9.1 16.5 34.4 32.5 7.5 100

Train services for internal travel 7.4 20.9 30.7 27.6 13.5 100

Bus services for internal travel 7.9 14.1 39.9 28.6 9.5 100

Taxi services for internal travel 10.5 20.1 40.7 24.1 4.6 100

House boats 28.1 24.2 31.6 12.8 3.2 100

Water sports and boating 16.6 20.8 31.7 25.9 5.0 100

Choice of products for shopping 9.9 17.3 44.3 26.6 2.0 100

Choice of Souvenirs 7.3 11.9 42.8 34.4 3.7 100

Prices of Shopping items & 6.0 12.9 43.1 32.6 5.4 100 Souvenirs 9.5.8.3 ACCESSIBILITY AND SATISFACTION

Accessibility and on site facilities received comparatively low rating. None of the facilities were rated as excellent even by ten percent of the tourists. Up-keep and maintenance of tourist spots and toilet facilities were rated as average or poor by 49.0 percent and 49.6 percent of the domestic tourists respectively. Other on site facilities were rated an average or poor by 50.1 percent of the tourists while signage and information facilities are rated as average or poor by 40.6 and 43.2 percent of the tourists respectively. The percentage distribution of tourists by rating of on-site facilities is given in Table – 9.31.

KERALA TOURISM STATISTICS 2010 153

TABLE – 9.31: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY RATINGS OF ACCESSIBILITY AND ON – SITE FACILITIES Tourism Attributes Percentage of Tourists Excellent Very Good Good Average Poor Total Accessibility 7.2 18.9 47.8 23.0 3.1 100 Entry/Exit procedure 7.7 14.8 46.7 27.7 3.1 100 Cleanliness/hygiene 10.5 29.9 36.6 15.6 7.4 100 Upkeep and maintenance 5.0 13.2 32.8 35.1 13.9 100 Toilet facility 6.4 12.5 31.5 30.2 19.4 100 Drinking water facility 8.5 15.5 39.2 27.8 9.1 100 Signage 4.2 7.8 20.5 29.9 10.7 100 Information facility 5.1 18.1 33.7 28.4 14.8 100 Guide services 100 15.7 26.3 31.0 21.7 5.4 Other onVsite facilities 5.9 10.9 33.1 39.0 11.1 100

9.5.8.4. EVALUATION OF SERVICE PERSONAL

The satisfaction level of domestic tourists with the service personnel of different industry segments was assessed through the survey on a five point scale. In general, the staff of information centres and security agencies was rated as excellent or very good by at least ten percent of the domestic tourists. About 42.0 percent of the domestic tourists rated hotel staff as average or poor and 38.9 percent of them rated restaurant services as average or poor. The percentage distribution of domestic tourists by ratings of service personnel is given in Table – 9.32.

TABLE – 9.32: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY RATINGS OF SERVICE PERSONAL

Tourism Service Industry Percentage of Tourists

Excellent Very Good Good Average Poor Total

Hotel staff 0.3 14.1 39.2 30.0 16.4 100

Restaurant staff 1.0 19.5 40.5 27.0 11.9 100

Travel Agents staff 2.8 24.0 43.0 18.4 11.8 100

Tour/Transport operator staff 6.2 21.6 34.2 26.2 11.9 100

Information centre staff 15.6 25.2 34.2 18.9 6.0 100

Security agencies staff 10.7 34.8 34.0 14.8 5.7 100

General public 7.4 27.3 31.6 17.6 16.0 100

KERALA TOURISM STATISTICS 2010 154

9.5.8.5 OVERALL SATISFACTIONS OF DOMESTIC TOURISTS

On the whole 24.5 percent of the domestic tourists were very much satisfied with the tour in Kerala. About 19.0 percent was fairly satisfied and 52.2 percent was satisfied. Fairly dissatisfied and very much dissatisfied domestic tourists were comparatively very less. The maximum percentage of dissatisfied tourists were from Delhi and it was about 6.0 percent. Details are given in Table – 9.33.

TABLE – 9.33: PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY OVERALL LEVEL OF SATISFACTION

State Very Much Fairly Fairly Very Much Satisfied satisfied Satisfied dissatisfied Dissatisfied Total

Kerala 21.4 17.5 56.5 3.7 0.9 100

Tamilnadu 34.4 21.7 41.4 2.5 0.0 100

Karnataka 26.8 22.3 44.3 5.2 1.4 100

Maharashtra 33.8 18.5 41.4 5.1 1.3 100

Andhra Pradesh 44.2 18.6 37.2 0.0 0.0 100

Delhi 26.0 31.0 37.0 4.0 2.0 100

Others 22.5 27.9 47.7 0.9 0.9 100

Total 24.5 19.0 52.2 3.6 0.8 100

CHART – 51. PERCENTAGE DISTRIBUTION OF DOMESTIC TOURISTS BY OVERALL LEVEL OF SATISFACTION

KERALA TOURISM STATISTICS 2010 155

9.5.9. DURATION OF STAY OF DOMESTIC TOURISTS

The average duration of stay of domestic tourist is 7.68 days. Total domestic tourists visiting Kerala as package tours stays at Kerala on an average of 11.38 days and non-package domestic tourists stays at Kerala on an average of 7.28 days. The average duration of stay of Non-keralites domestic tourists with package is 8.08 and that of non-package is 7.91. Total average duration of stay of non- keralites domestic tourists is 7.94 days. The average duration of stay of Keralites domestic tourists with package is 14.04 and that of non-package is 7.03. Total average duration of stay of Keralites domestic tourists is 7.57days.

TABLE – 9.34: PERCENTAGE DISTRIBUTION OF TOURISTS BY DURATION OF STAY

Particulars Package Non-Package Total

Non- Keralite Domestic Tourists

Average Duration of Stay 8.08 7.91 7.94 Keralites Domestic Tourists

14.04 7.03 7.57 Average Duration of Stay Total Domestic Tourists

11.38 7.28 7.68 Average Duration of Stay CHART – 52. PERCENTAGE DISTRIBUTION OF TOURISTS BY DURATION OF STAY

KERALA TOURISM STATISTICS 2010 156

9.5.10. AVERAGE EXPENDITURE PER TOURIST

The average per day expenditure per Keralite Domestic tourist is Rs. 1,228 , while it is Rs. 2750 in the case of Non – Keralite domestic tourists. The details are given in Table – 9.35.

TABLE – 9.35: AVERAGE EXPENDITURE PER DOMESTIC TOURISTS

Particulars Package Non-Package Total Non- Keralite Domestic Tourists Per day per person expenditure 3,162 2,683 2,750 Keralites Domestic Tourists Per day per person expenditure 3,137 1,183 1,228 Total Domestic Tourists Per day per person expenditure 3,149 1,933 1,989

CHART – 53. PER DAY PER PERSON EXPENDITURE OF DOMESTIC TOURISTS

9.5.11. EXPENDITURE BREAK-UP OF DOMESTIC TOURISTS

About 34.41% of the total expenses of Domestic tourists is spent to travel within Kerala. Accommodation facilities share 26.88% of the total expense of Domestic tourist. Next important item is Restaurants – food and beverages, 14.15% of total expenditure is spent for it. Details are given in Table – 9.36

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TABLE – 9.36: EXPENDITURE BREAK-UP OF DOMESTIC TOURISTS

Sl. Expenditure Item No. Percentage 1 Travel to Kerala ,if any, excluding inter-state travel 3.91 2 Travel within Kerala 34.41 3 Accommodation 26.88 4 Restaurants-food and beverage 14.15 5 Tourist spots 3.07 6 Entertainment 4.22 7 Shopping 8.50 8 Treatment/ Wellness 2.22 9 Other expenses, if any 2.65 Total 100 9.5.12. PLACES OF VISIT OF DOMESTIC TOURISTS

The most popular places of domestic tourist visits in Kerala are Trivandrum and Kozhikode. Kannur came third with a share of 15.03 percent. The percentage share of each tourist place is given in the Table – 9.37.

TABLE – 9.37: PLACES VISITED BY THE DOMESTIC TOURISTS

Tourist Places

Sl. No. Kerala Tamilnadu Karnataka Maharashtra Andhra Pradesh Delhi Others Total 1 Alapuzha 7.65 8.14 11.46 20.38 4.65 12.00 19.90 8.72 2 Bhuthathan Kettu 0.24 2.13 1.74 1.91 0.00 2.00 1.12 0.70 3 Bolghaty 0.24 0.58 1.39 1.27 1.16 0.00 0.00 0.41 4 Ernakulam 11.96 18.02 15.28 22.93 17.44 23.00 35.98 14.26 5 Fort Kochi 9.28 14.15 16.67 21.66 29.07 16.00 24.32 11.74 6 Malayattur 1.14 0.39 1.04 0.00 0.00 0.00 3.18 1.00 7 Veegaland 0.73 1.16 0.69 0.00 1.16 1.00 3.57 0.85 8 Idukki 3.34 6.40 2.43 1.91 4.65 1.00 1.57 3.59 9 Munnar 7.97 11.82 13.54 21.02 26.74 39.00 31.60 10.76 10 Thekkady 6.92 20.16 8.33 10.83 10.47 27.00 22.50 9.7 11 Vagamon 1.63 0.00 0.00 0.00 0.00 0.00 0.00 1.15 12 Kannur 19.12 7.36 3.47 1.27 6.98 3.00 4.47 15.03 13 Bekal 4.15 1.16 0.35 1.27 0.00 0.00 0.00 3.14 14 Kasargode 5.37 0.58 0.35 0.00 0.00 0.00 1.56 3.92 15 Kollam Town 1.63 4.07 5.90 1.91 0.00 4.00 1.04 2.24 16 Kottayam 3.42 2.52 3.47 0.00 3.49 0.00 1.02 3.07 17 Kumarakom 2.69 5.62 4.86 10.19 4.65 7.00 12.56 3.84 KERALA TOURISM STATISTICS 2010 158

Tourist Places

Sl. No. Kerala Tamilnadu Karnataka Maharashtra Andhra Pradesh Delhi Others Total

18 Kozhikode 17.90 6.40 12.15 10.83 3.49 6.00 14.48 15.17

19 Kottakkal 2.85 0.00 1.04 0.00 0.00 1.00 0.61 2.10

20 Malappuram 3.91 0.19 0.00 0.64 0.00 1.00 2.12 2.87

21 Nilambur 2.93 1.36 1.04 0.00 1.16 0.00 2.46 2.40

22 Malampuzha 1.63 2.52 0.00 0.00 1.16 0.00 0.00 1.51

23 Palakkad 4.31 9.30 1.04 16.56 5.81 1.00 4.50 5.18

24 Kovalam 3.50 18.99 13.54 8.92 9.30 15.00 6.92 6.81

25 Trivandrum 13.43 24.22 25.35 17.20 15.12 36.00 20.33 16.35

26 Varkala 0.41 2.91 0.00 0.00 0.00 3.00 7.42 0.91

27 Veli 0.33 1.94 0.35 0.00 4.65 0.00 2.07 0.66

28 Athirapally 1.06 1.74 0.00 3.82 0.00 0.00 6.36 1.27

29 Guruvayoor 4.80 9.30 10.42 5.73 11.63 2.00 0.00 5.79

30 Thrissur 4.80 2.13 4.17 0.00 8.14 2.00 4.68 4.26

31 Wayanad 4.72 3.68 9.03 3.82 10.47 0.00 0.00 4.76

32 Others 35.72 36.82 44.79 16.56 34.88 25.00 13.88 35.07

Percentage of visits to Arrivals 189.75 225.78 213.89 200.64 216.28 227.00 250.21 199.21

9.6 CONCLUSIONS AND RECOMMENDATIONS

9.6.1. INTRODUCTION

The splendid scenic beauty, the lush green surroundings and interlaced seas and hilltops along with its friendly and educated people have been attracting increasing number of foreign and domestic tourists to Kerala over the years. The State could achieve a 15.5 percent growth in foreign tourist visits and 8.0 percent growth in domestic tourist visits during 2010 as compared to the previous year. While the foreign tourists in 2009 were 5.57 million, it increased to 6.59 million in 2010. The corresponding domestic tourist visits during the years were 79.14 million and 85.95 million respectively. The trends in tourist visits over the years and the results of the tourist survey were analysed and the main conclusions and the recommendations emerging from the analysis for accelerating the growth in tourist visits are given in this chapter.

KERALA TOURISM STATISTICS 2010 159

9.6.2. SOURCE MARKETS OF FOREIGN TOURISTS.

The main source markets of foreign tourists for Kerala with an individual share of at least 1.5 percent of total foreign tourists in 2010 were:

1. United Kingdom 2. United States of America 3. France 4. Germany 5. Australia 6. Malaysia 7. Canada 8. Netherlands 9. United Arab Emeralds 10. Italy 11. Saudi Arabia 12. Switzerland 13. Spain 14. Sweden 15. Russia

Among the above countries, Italy, Switzerland, Spain, Sweden and Russia registered low or negative growth rates between 2008 and 2010 while their relative shares were between 1.6 percent and 2.3 percent. According to Boston Consultancy Group (BSG) Product Portfolio Matrix, these countries can be classified as ‘Cash Cows’ as relatively less investments in marketing in these countries could have been made. The other ten countries are the star performers of Kerala tourism and hence need focused marketing efforts to sustain the growth rates.

There are yet another thirteen countries which can be considered as ‘Question Mark’ as they have low market shares but have achieved high growth rates. These countries are:

1. Austria 2. Denmark 3. South Africa 4. Belgium 5. Singapore

KERALA TOURISM STATISTICS 2010 160

6. Kuwait 7. New Zealand 8. Oman 9. China 10. Brazil 11. Philippines 12. Bangladesh 13. Kenya

The improvement of market shares of these countries would require additional investments in marketing as they have the potential to be converted into ‘Stars’. However, such investments have to be made after careful analysis of market conditions as there is no guarantee that additional investments will automatically convert them into ‘Stars’

9.6.3. PROFILES OF FOREIGN TOURISTS.

Nearly 50 percent of the foreign tourists were adults in the group of 25 to 44. It is the pattern in the case of all the major countries except Germany in which 63 percent of the tourists were in the above age group. In terms of level of education, about three fourth of the tourists were either graduates or post graduates. Yet another 17 percent did complete education up to higher secondary. It implies that the foreign tourists visiting Kerala are relatively well educated and are in the youthful age of employment. The classification of foreign tourists by main source of information indicates that travel books and magazines were relied by 30.3 percent of them and another 20.5 percent relied on Kerala tourism website. The market segments for Kerala tourism are thus readers of travel books and magazines and internet viewers. The promotional companies of Kerala tourism have to; therefore, concentrate on travel books and magazines and internet. Inviting travel writers and journalists to Kerala under the hospitality program and making them to write in travel books and magazines is thus an effective promotional tool. Further, any write ups or advertisements about Kerala tourism should invariably indicate the address of Kerala Tourism website.

9.6.3.1. PURPOSE OF VISIT AND SOURCES OF ATTRACTION OF FOREIGN TOURISTS.

It is relevant to note that about 80.0 percent of the foreign tourists visit in Kerala for the purpose of leisure, recreation and holiday and the main attraction for about 49 percent of them was landscape and scenic beauty.

The purpose of visit of tourists from the major markets of United Kingdom, France and Australia was leisure and holiday for more than 91 percent of tourists while it was 82 percent in the cease of

KERALA TOURISM STATISTICS 2010 161

United States of America. It is, therefore, important that the choice of messages for the publicity campaigns in the above markets should be those highlighting the landscape and scenic beauty of Kerala. Backwaters and houseboats taken together is the second major attraction of leisure tourists. These attractions also need to be highlighted in the publicity campaigns.

Among those who visit Kerala for health and treatment purposes, Ayurvedic wellness centres and yoga retreat facilities are the main attractions. The publicity campaigns, therefore, need to highlight these facilities in Kerala.

9.6.3.2. TRAVEL BEHAVIOR

About 46.2 percent of the foreign tourists visit Kerala with spouse or with spouse and other family members, while those visiting alone are only 21.2 percent. It is a clear indication that tourists visiting Kerala do consider it as a family destination. It is, therefore, important to strengthen this image by enhancing the security and safety of female visitors and creating special facilities for family visitors including concessional tariffs.

9.6.3.3. PORTS OF ENTRY

The percentage of tourists directly entering Kerala through the airports at Calicut, Kochi, and Trivandrum is about 36.4. About 34.5 percent reaches Kerala through Mumbai airport and another 15.6 percent through Delhi airport. It could be due to limited air seat capacity from tourist generating countries to Kerala or due to multi—destination tours of the visitors. In both the cases, increasing the air seat capacity to Kerala is important and the Ministry of Civil Aviation needs to be encouraged to provide more access to airports in Kerala to foreign airlines

9.6.3.4. RATINGS OF TOURISM PRODUCTS OF KERALA BY FOREIGN TOURISTS

Tourists were asked to classify twelve typical tourism products of Kerala into excellent, very good, good, average and poor. However, only half of the products/facilities were classified as excellent or very good by more than 50 percent of the tourists. These products were (i) Ayurvedic wellness centre, (ii) Yoga retreats, (iii) Performing arts of Kerala, (iv) Martial arts of Kerala (v) Kerala paintings and drawings and (vi) Typical Kerala cuisine. Among these products, yoga retreats were classified as excellent or very good by 83.5 percent of the tourists, performing arts of Kerala by 71.1 percent and Martial arts of Kerala by 70.1 percent. It is, therefore, important to maintain the authenticity and quality of these products and promote them in the overseas markets.

9.6.3.5. RATINGS OF TOURISM INFRASTRUCTURE BY FOREIGN TOURISTS

Specifically fourteen aspects of tourism infrastructural facilities were indicated for ratings of tourists. Among them (i) quality of accommodation (ii) quality of services in accommodation and (iii) room tariff were rated as excellent or very good by more than fifty percent of the tourists. Quality of services in accommodation units was rated high by the largest percentage of tourists. The

KERALA TOURISM STATISTICS 2010 162

foreign tourists generally tend to stay in star category hotels which maintain certain quality standards. Further, as compared to most of the hotels in developed countries which are highly mechanized, Indian hotels maintain personal touch by employing room boys and service staff. These services have to be, therefore, maintained and improved through periodical training of staff.

In the case of restaurants, just about 50 percent of the tourists rated the ‘choice of food in restaurants’ as excellent or very good while ‘quality of food’ and ‘price of food items’ were rated as excellent or very good by 54 and 52 percent of the tourists respectively. The restaurants have to offer wider choice of food items based on market demand and maintain quality of food items.

House boats and water sports activities are rated as excellent or very good by 60 and 62 percent of the tourists respectively. These facilities received good ratings even as a tourism product. These are thus unique attractions of Kerala and as such there has to be constant efforts to maintain their quality and attraction.

Internal transportation facilities including railways, buses and taxis received mostly good or average ratings. ‘Train services for internal travel’ was rated as good or average by 50 percent of the tourists and 12 percent rated it as poor. Bus services were rated as good or average by 68 percent and taxi service by 64 percent of the tourists. It implies, internal transport system for tourists in Kerala requires considerable improvement and strengthening. While improvement of quality of train services is primarily the responsibility of Central Government, the improvement of bus and taxi services is within the purview of the state Government. It would be useful to undertake a census of tourist transport operators in Kerala, study their operational structure, and bring them under a common marketing frame work after proper up gradation of facilities and training of operational staff. The facility can be then sold through the website of Kerala tourism.

Yet another area of major concern is shopping facilities including souvenirs. It is essential that Kerala develops its souvenir industry with unique products.

9.6.3.6. RATING OF ON—SITE FACILITIES BY FOREIGN TOURISTS

Ten on-site facilities were listed for ratings by the tourists. All the facilities were rated as good or average by more than 50 percent of the tourists. Toilet facility, drinking water facility and signages are rated as poor by 20 percent or more tourists. Information facilities, guide services, cleanliness/hygiene as well as upkeep and maintenances of tourist centres are also rated as poor by more than ten percent of the tourists. These aspects need immediate attention as there has to be concerted efforts to improve such facilities in all the tourist centres of the State. It has to be done through proper planning on the basis of master plans prepared for each centre.

KERALA TOURISM STATISTICS 2010 163

9.6.3.7. RATINGS OF SERVICE STAFF BY FOREIGN TOURISTS

The service staff of hotels, restaurants, travel agents and tour operators were rated as excellent or very good by more that 50 percent of the tourists. The hotel staff received the highest ranking. The general public is also considered as excellent or very good by 51.2 percent of the tourists. However, the staff of information centres and security agencies received largely good or average ratings. In general, information facilities and information staff need considerable upgradation in the State.

9.6.4. SOURCE MARKETS OF DOMESTIC TOURISTS.

About 70 percent of the domestic tourists are from Kerala itself. The neighboring states of Tamilnadu and Karnataka account for another 20 percent of domestic tourists. The other states with significicant contributions are Maharashtra (3.4%), Andhra Pradesh (2.0%), Delhi (1.5%) and West Bengal (0.9%). It implies that promotional efforts have to be concentrated on neighboring states along with Maharashtra, Delhi and West Bengal.

9.6.5. PROFILES OF DOMESTIC TOURISTS

As in the case of foreign tourists, the most dominant age group among domestic tourists was 25 to 44 with a share of 56.6 percent. The next largest group was, however, upto the age of 24 years. In order words, there are a good percentage of youngsters among domestic tourists. It was particularly large in the case of Tamilnadu with a share of 31 percent upto the age of 24. They were mostly students.

In terms of education, about 66.1 percent of the domestic tourists were either graduates or post gradates and another 15.7 percent did complete higher secondary level education. It implies majority of the domestic tourists were well educated.

The major sources of information for domestic tourists were own knowledge/ experience, friends and relatives and tourism websites. Print media and radio/ television advertisements were also stated to be the major source of information by about 10 percent of the tourists.

The promotional efforts for domestic tourism, therefore, need to concentrate on those aged up to 44 and on website and word of mouth Inviting influential community leaders and heads of educational institutions under the hospitality programme to familiarize them with the tourist centres of Kerala can be a good strategy.

9.6.5.1. PURPOSE OF VISIT AND SOURCES OF ATTRACTION OF DOMESTIC TOURISTS

About 38.7 percent of the domestic tourist visits were for leisure, recreation & holiday while 28.5 percent was for business/ conference/ meeting. The lowest percentage of holiday tourists was from Tamilnadu (32.4%). While 29.1 percent visited Kerala for business, a very high percentage of 16.3

KERALA TOURISM STATISTICS 2010 164

percent visited for the purpose of education / training. The highest percentage of holiday tourists were from Delhi (55.0%) followed by other states (51.6%) and Karnataka (50.3%). The main attraction of these tourists were landscape and scenic beauty (37.1%), beaches (18.0%), houseboats (11.0%), backwaters (10.7%) and wild life and natural trails (10.3%). In the case of Andhra Pradesh, as high as 29.1 percent of tourists visited Kerala for pilgrimage/ religious functions. It implies the tourists from different states have different images about Kerala and efforts have to be made to strengthen those images while trying to diversify the products.

9.6.5.2. TRAVEL BEHAVIOR OF DOMESTIC TOURISTS.

The highest percentage (36.6%) of domestic tourists travelled alone in Kerala. Those travelling with spouse alone or with spouse and other family members constituted 33.5 percent. Unlike foreign tourists, domestic tourists do not treat Kerala as a destination to travel with spouse and family members. This image needs correction.

9.6.5.3. RATINGS OF TOURISM PRODUCTS BY DOMESTIC TOURISTS

As compared to foreign tourists, relatively less number of domestic tourists rated various tourism products excellent or very good. Ayurvedic wellness centres were classified as excellent or very good by more than 50 percent of the domestic tourists. All other products were classified as good or average by more than 50 percent of the domestic tourists. The reasons for the same need investigation for launching corrective measures.

9.6.5.4. RATINGS OF TOURISM INFRASTRUCTURE FACILITIES BY DOMESTIC TOURISTS

In the case of infrastructure facilities also, the ratings given by domestic tourists were relatively lower as compared to those given by foreign tourists. More than 50 percent of the domestic tourists rated the facility as excellent or very good only in the case of houseboats. In respect of all other facilities, more than 50 percent of the tourists rated them as good or average. In general, domestic tourists tend to avail cheaper facilities and that may be the reason for the low levels of rating. Regulations to protect the tourists against cheating and fixation of certain minimum standards for all kinds of accommodation and restaurant facilities in the State may be necessary to improve the image of Kerala as a domestic tourist destination.

Train services and bus services for internal travel are rated as poor by 13.5 and 9.5 percent of the domestic tourists. Prices of food items were also considered as poor by 7.5 percent of the domestic tourists.

9.6.5.5. RATINGS OF ON – SITE FACILITIES BY DOMESTIC TOURISTS.

There was almost near agreement between the foreign and domestic tourists in the ratings of on- site facilities. All the facilities were rated as good or average by more than 50 percent of the

KERALA TOURISM STATISTICS 2010 165

domestic tourists. Toilet facility, upkeep and maintenance of tourist spots, cleanliness and hygiene, drinking water facility, signages, information facility, guide services and other on–site facilities were rated as poor by a good percentage of domestic tourists also. These aspects, therefore, need immediate attention and the recommendations provided in the case of foreign tourists are required to be implemented.

9.6.5.6. RATINGS OF SERVICE STAFF BY DOMESTIC TOURISTS

The ratings of foreign and domestic tourists differ considerably in respect of service staff. This again may be due to the fact that domestic tourists tend to avail cheap facilities. However, it indicates the need for training of service staff in all type of tourism establishments.

9.6.5.7. AVERAGE DURATION OF STAY AND AVERAGE EXPENDITURE PER TOURISTS PER DAY

There have been improvements in average duration of stay and average expenditure per tourist both in the case of foreign and domestic tourists. The averages in 2006 – 07 and 2010 – 11 are indicated in Table – 9.38.

TABLE – 9.38: AVERAGE DURATION OF STAY AND EXPENDITURE PER TOURISTS PER DAY

2006—07 2010—11

Type of Tourist Duration of Expenditure Duration of Expenditure stay per tourist stay per tourist per day per day

Foreign 15 3,193 18 4,485

Keralites Domestic 3 625 7 1,228

Non-Keralites 7 2,384 8 2,750 Domestic

Efforts need to be taken to sustain the growth by improving tourist facilities and diversifying tourism products.

KERALA TOURISM STATISTICS 2010 166 CHAPTER 10

OVERVIEW OF TOURISM STATISTICS 2009 fjldjf

OVERVIEW OF TOURIST STATISTICS 2009

10.1 FOREIGN TOURIST VISITS IN KERALA OVER THE YEARS

Foreign tourist visits in Kerala during 2009 were 557,258 as compared to 598,929 in the previous year and thus registered a decline of about 7.0 percent. It was primarily due to economic crisis and the overall declines both in the world tourist arrivals and all India tourist arrivals.

Although, foreign tourist visits registered a decline in 2009 as compared to the previous year, it recorded an average annual rate of growth of about 10.3 percent per year during the ten year period since 1999. The year – wise foreign tourist visits in Kerala since 1999 are given in Table – 10.1.

TABLE – 10.1: FOREIGN TOURIST ARRIVALS IN KERALA (1999-2009)

Year No. of Foreign Tourists % of increase

1999 202173 6.44

2000 209933 3.84

2001 208830 -0.53

2002 232564 11.37

2003 294621 26.68

2004 345546 17.28

2005 346499 0.28

2006 428534 23.70

2007 515808 20.37

2008 598929 16.11

2009 557258 -6.96

10.2 MAIN SOURCE MARKETS OF FOREIGN TOURISTS

The single largest source market of Kerala for foreign tourist visits is United Kingdom, with a share of about 23.0 percent in 2009. In fact, United Kingdom has been continuing as the top tourist market of Kerala over the years. The second largest market was France with a share of 8.8 percent and it was followed by United States of America with a share of about 8.6 percent. The nationality-wise foreign tourist visits during 2009 is given in Table – 10.2.

KERALA TOURISM STATISTICS 2010 169

TABLE – 10 .2 NATIONALITY – WISE VISITS OF FOREIGN TOURISTS IN 2008 AND 2009 % variation Sl. % share in % share in Country 2008 2009 over No. 2008 2009 previous year 1 Australia 16,968 2.83 21,656 3.90 28.39 2 Austria 6,408 1.07 7,917 1.41 23.44 3 Bahrain 3,313 0.55 2,454 0.45 -24.12 4 Bangladesh 1,115 0.19 1,997 0.36 79.10 5 Belgium 6,899 1.15 7,811 1.40 13.22 6 Brazil 1,266 0.21 2,542 0.45 100.79 7 Canada 13,541 2.26 16,033 2.87 18.46 8 China(Main) 2,126 0.35 3,639 0.65 71.17 9 Czechoslovakia 1,064 0.18 16 0.00 -98.50 10 Denmark 6,686 1.12 8,380 1.50 25.31 11 France 52,239 8.72 49,232 8.79 -5.94 12 Germany 43,468 7.26 44,778 8.00 2.91 13 Iran 1,241 0.21 1,197 0.21 -3.55 14 Israel 5,438 0.91 6,160 1.10 13.28 15 Italy 17,385 2.90 14,878 2.66 -14.54 16 Japan 7,320 1.22 6,984 1.25 -4.59 17 Kenya 821 0.14 1,155 0.21 40.68 18 Korea (North) 2,535 0.42 2,062 0.37 -18.66 19 Kuwait 3,328 0.56 3,502 0.63 5.23 20 Malaysia 3,571 0.60 8,015 1.43 124.45 21 Maldives 35,435 5.92 14,787 2.64 -58.27 22 Mexico 780 0.13 675 0.12 -13.46 23 Nepal 1,891 0.32 1,997 0.36 5.61 24 Netherlands 12,511 2.09 14,304 2.56 14.33 25 New Zealand 3,686 0.62 3,936 0.70 6.78 26 Oman 3,621 0.60 4,540 0.81 25.43 27 Pakistan 276 0.05 184 0.03 -33.33 28 Philippines 1,771 0.30 2,114 0.38 19.37 29 Qatar 2,195 0.37 1,669 0.30 -23.96 30 Russia 9,766 1.63 9,163 1.64 -6.14 31 Saudi Arabia 12,137 2.03 12,119 2.17 -0.15 32 Singapore 4,130 0.69 4,812 0.86 16.51 33 South Africa 6,051 1.01 5,995 1.07 -0.93 34 Spain 10,632 1.78 8,970 1.60 -15.63 35 Sri Lanka 4,796 0.80 3,260 0.58 -32.03 36 Sweden 20,666 3.45 8,980 1.61 -56.55 37 Switzerland 15,603 2.61 13,460 2.41 -13.73 38 Thailand 736 0.12 1,565 0.28 112.64 39 U.A.E 13,334 2.23 14,253 2.55 6.89 40 U.K 141,147 23.57 128,229 22.91 -9.22 41 U.S.A 43,307 7.23 48,175 8.62 11.27 42 Yugoslavia 910 0.15 1,194 0.21 31.21 43 Other 56,816 9.49 42,468 7.60 -25.20 Total 598,929 100.00 557,258 100.00 -6.63

KERALA TOURISM STATISTICS 2010 170

10.3 DISTRICT-WISE DISTRIBUTION OF FOREIGN TOURIST VISITS

Although Thiruvananthapuram district received the highest share of foreign tourist visits during 2008, it was Ernakulam district which could take the top position during 2009. The other districts which could receive a sizeable share of foreign tourists during 2009 were Idukki, Alappuzha and Kottayam. The district-wise distribution of foreign tourist visits in Kerala during the last seven years is given in Table – 10.3.

TABLE – 10.3 DISTRICT – WISE ARRIVAL OF FOREIGN TOURIST VISITS IN KERALA

Sl. No. of Tourists Proportion District No 2003 2004 2005 2006 2007 2008 2009 to total

1 Thiruvananthapuram 94,835 103,558 119,940 151,578 193,924 234,797 176,571 31.68

2 Kollam 8,620 8,242 6,813 7,918 8,854 8,728 8,010 1.44

3 Pathanamthitta 287 330 349 346 547 349 599 0.11

4 Alappuzha 26,157 38,024 30,274 36,407 40,463 49,866 33,493 6.01

5 Kottayam 21,897 23,517 20,017 26,543 27,358 27,230 24,623 4.42

6 Ernakulam 99,987 109,344 108,773 44,583 165,125 193,013 239,364 42.96

7 Idukki 31,831 46,031 39,378 131,767 46,463 51,025 38,185 6.85

8 Thrissur 2,667 2,658 2,421 4,142 4,645 3,398 3,452 0.62

9 Palakkad 661 947 801 809 615 785 1,170 0.21

10 Malappuram 1,402 3,129 5,115 7,109 9,766 10,166 13,499 2.42

11 Wayanad 621 749 942 2,611 4,093 5,638 5,362 0.96

12 Kozhikode 3,529 4,702 8,420 11,154 10,020 9,966 7,513 1.35

13 Kannur 1,438 2,516 2,090 2,730 3,067 3,143 4,186 0.75

14 Kasaragode 689 1,799 1,166 837 868 825 1,231 0.22

Total Kerala 294,621 345,546 346,499 428,534 515,808 598,929 557,258 100.00

10.4 REGION-WISE AND DISTRICT-WISE FOREIGN TOURIST VISITS IN KERALA 2003-2009

Region-wise and district-wise foreign tourist visits since 2003 are given in Table – 10.4. The Central and South Kerala have been receiving the highest share of foreign tourists over the years. The northern region consisting of the six districts of Palakkad, Malappuram, Wayanad, Kozhikode, Kannur and Kasaragode received only 5.9 percent of the total tourist visits in Kerala during 2009.

KERALA TOURISM STATISTICS 2010 171

TABLE – 10.4: REGION-WISE AND DISTRICT-WISE FOREIGN TOURIST VISITS IN KERALA OVER THE YEARS

Sl. No. of Tourist Visits Proportion District No 2003 2004 2005 2006 2007 2008 2009 to total

South Kerala

1 Thiruvananthapuram 94,835 103,558 119,940 151,578 193,924 234,797 176,571 31.68

2 Kollam 8,620 8,242 6,813 7,918 8,854 8,728 8,010 1.44

3 Pathanamthitta 287 330 349 346 547 349 599 0.11

4 Alappuzha 26,157 38,024 30,274 36,407 40,463 49,866 33,493 6.01

Total 129,899 150,154 157,376 196,249 243,788 293,740 218,673 39.24

Central Kerala

5 Kottayam 21,897 23,517 20,017 26,543 27,358 27,230 24,623 4.42

6 Ernakulam 99,987 109,344 108,773 44,583 165,125 193,013 239,364 42.96

7 Idukki 31,831 46,031 39,378 131,767 46,463 51,025 38,185 6.85

8 Thrissur 2,667 2,658 2,421 4,142 4,645 3,398 3,452 0.62

Total 156,382 181,550 170,589 207,035 243,591 274,666 305,624 54.85

North Kerala

9 Palakkad 661 947 801 809 615 785 1,170 0.21

10 Malappuram 1,402 3,129 5,115 7,109 9,766 10,166 13,499 2.42

11 Wayanad 621 749 942 2,611 4,093 5,638 5,362 0.96

12 Kozhikode 3,529 4,702 8,420 11,154 10,020 9,966 7,513 1.35

13 Kannur 1,438 2,516 2,090 2,730 3,067 3,143 4,186 0.75

14 Kasaragode 689 1,799 1,166 837 868 825 1,231 0.22

Total 8,340 13,842 18,534 25,250 28,429 30,523 32,961 5.91

Total Kerala 294,621 345,546 346,499 428,534 515,808 598,929 557,258 100.00

10.5 SEASONALITY IN FOREIGN TOURIST VISITS.

There is significant seasonality in foreign tourist visits to the State. While the months of November, December, January, February and March receive the maximum number of tourists, the month of June receives the least number of tourists. The month-wise foreign tourist visits since 2003 along with month-wise seasonality indices are given in Table – 10.5 KERALA TOURISM STATISTICS 2010 172

TABLE – 10.5: MONTH WISE FOREIGN TOURIST VISITS AND SEASONALITY INDICES

% of variation Seasonality Sl. No Month 2003 2004 2005 2006 2007 2008 2009 over Indices previous year

1 January 41,845 45,630 43,345 58,858 72,814 85,028 77,839 -8.45 170.46

2 February 36,163 43,418 41,314 56,530 66,131 78,155 71,136 -8.98 158.06

3 March 25,261 35,006 33,479 39,584 56,151 71,026 57,250 -19.40 127.82

4 April 20,106 23,546 20,191 32,377 34,487 39,538 43,473 9.95 84.62

5 May 12,675 14,870 14,919 20,470 21,098 26,348 25,386 -3.65 53.85

6 June 10,820 12,734 13,239 16,209 18,262 20,578 19,499 -5.24 43.80

7 July 14,824 17,228 17,593 23,578 25,199 31,610 28,914 -8.53 61.01

8 August 19,240 27,341 24,398 28,821 35,563 45,711 39,079 -14.51 83.63

9 September 20,253 21,103 20,064 21,888 24,708 28,292 29,283 3.50 64.29

10 October 24,702 22,160 28,068 28,681 33,534 39,748 38,870 -2.21 81.19

11 November 32,165 38,118 42,324 44,421 55,647 59,923 56,880 -5.08 123.48

12 December 36,567 44,392 47,565 57,117 72,214 72,972 69,649 -4.55 147.79

Total 294,621 345,546 346,499 428,534 515,808 598,929 557,258 -6.96 100

10.6 DISTRICT WISE AND MONTH WISE STATISTICS OF FOREIGN TOURIST VISITS DURING 2009

Month – wise foreign tourist visits in different districts of Kerala during 2009 are given in Table – 10.6. Ernakulam district received the maximum number of foreign tourists in all the months except February and March, while Thiruvananthapuram received the largest number of tourists during these months. The peak month of foreign tourist visits in Ernakulam district was January while it was February in the case of Thiruvananthapuram. The ratio between the highest and lowest tourist visits was 7.36 in the case of Thiruvananthapuram, while it was only 2.55 in the case of Ernakulam. Thus, seasonality was more pronounced in the case of Thiruvananthapuram. KERALA TOURISM STATISTICS 2010 173

TABLE – 10.6: DISTRICT WISE AND MONTH WISE STATISTICS OF FOREIGN TOURIST VISITS DURING 2009

Sl. District Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total No 1 Alappuzha 7212 6799 4132 2869 348 172 456 979 682 2216 3012 4616 33493

2 Ernakulam 31872 23925 20257 21920 16000 12512 13236 17826 14216 16200 23880 27520 239364

3 Idukki 7434 6676 3131 2579 1002 409 1032 2757 1356 4216 3611 3982 38185

4 Kannur 582 551 503 165 128 76 119 285 135 325 471 846 4186

5 Kasaragode 201 127 145 55 85 48 56 40 54 39 144 237 1231

6 Kollam 1422 775 798 438 201 159 378 569 481 533 564 1692 8010

7 Kottayam 3558 1222 900 2724 1030 779 2124 2317 1820 2315 2817 3017 24623

8 Kozhikode 1342 1178 816 745 531 228 321 294 153 412 782 711 7513

9 Malappuram 901 1024 503 663 653 1009 1100 1394 856 1560 1524 2312 13499

10 Palakkad 323 222 61 54 61 65 72 38 32 65 45 132 1170

11 Pathanamthitta 45 48 42 45 35 42 55 46 45 58 55 83 599

12 Thiruvananthapuram 20918 27338 25299 10824 5016 3712 9691 11992 9025 10316 19020 23420 176571

13 Thrissur 921 278 172 215 145 194 99 262 126 200 360 480 3452

14 Wayanad 1108 973 491 177 151 94 175 280 302 415 595 601 5362

Total 77839 71136 57261 43473 25535 19499 28914 39079 29316 38797 56866 69525 557258

KERALA TOURISM STATISTICS 2010 174 TABLE – 10.7: DESTINATION WISE NUMBER OF FOREIGN TOURISTS VISITED KERALA DURING 2009

SI. Destination JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total No.

1 Thiruvananthapuram 4745 8967 10582 4135 1943 1986 1931 3932 2370 2483 3653 4920 51647 2 Kovalam 13500 16790 9700 4338 2191 1482 5118 7189 5432 5281 10643 11550 93214 3 Ponmudi 100 31 687 56 63 0 4 205 3 31 124 210 1514 4 Poovar 322 49 1424 429 60 28 1816 402 234 346 516 764 6390 5 Varkala 2251 1630 2974 1797 759 216 810 237 1055 2175 4042 6108 24054 6 Kollam 1358 723 775 433 191 159 368 569 478 531 539 1685 7809 7 Palaruvi 59 52 23 5 10 0 10 0 3 2 25 7 196 8 Aranmula 6 11 11 15 20 14 10 0 0 11 19 0 117 10 Alappuzha 6921 6016 3530 2725 333 168 456 989 829 1878 3023 4560 31428 11 Kuttanadu 147 729 604 260 0 0 0 0 0 300 11 0 2051 12 Kumarakom 3149 1091 833 2548 1024 776 1968 2184 1488 1742 2618 2236 21657 13 Munnar 3002 2294 1428 1099 375 184 157 473 464 1201 676 816 12169 14 Thekkady 4452 4187 1831 1473 828 350 830 2417 994 2535 2379 2628 24904 15 Wagamon 255 46 4 68 6 7 66 0 39 26 20 34 571 16 Aluva 939 441 565 326 532 158 454 525 202 530 1611 2524 8807 17 Bhoothanthankettu 4 0 0 139 0 0 0 0 0 0 0 0 143 18 Cherai Beach 23 106 51 135 3 85 7 114 20 1 31 62 638 19 Fort Kochi 5071 8355 6147 6046 5242 3519 2713 4858 3644 2857 4912 5961 59325 20 Kalady 66 3 39 39 235 116 46 369 96 229 0 564 1802 21 Kochi City 18403 8701 6740 9297 5661 4776 5944 7250 6037 6694 10021 9688 99212 22 Maradu 4845 2676 2496 1504 1689 1374 2397 3109 1754 3404 3252 237 28737

KERALA TOURISM STATISTICS 2010 175 23 Paravoor 0 0 78 0 236 2 95 0 178 158 0 45 792 24 Athirappalli 38 48 18 30 46 21 11 58 20 31 70 287 678 25 Chalakkudi 0 0 0 0 0 0 0 0 0 0 4 0 4 26 Chavakkad 1 34 0 0 0 0 2 0 0 0 156 0 193 27 Guruvayoor 869 196 153 185 99 169 86 204 93 168 121 181 2524 28 Malampuzha 45 106 16 32 23 0 19 28 9 7 10 14 309 29 Nelliyampathy 3 2 0 1 2 0 0 0 0 11 0 8 27 30 Parambikkulam 0 0 0 0 0 0 4 0 0 0 0 0 4 32 Nilambur 26 7 2 20 1 3 6 14 2 1 2 11 95 33 Iringal 202 850 628 22 149 68 97 271 169 1 43 22 2522 36 Kozhikode City 859 474 471 428 479 184 261 271 136 347 729 755 5394 37 Kappad 105 0 24 36 15 19 38 9 12 48 54 53 413 39 Thusharagiri 2 0 0 0 0 0 0 0 0 0 0 0 2 40 Wayanad 1108 973 491 177 151 94 175 280 302 415 595 601 5362 41 Meenkunnu- 187 147 145 67 49 12 24 65 39 63 98 196 1092 Payyambalam

42 Muzhuppilangad 332 349 306 90 75 61 73 197 75 250 326 615 2749 43 Parassinikkadavu 53 33 40 8 2 3 19 20 21 4 32 31 266 44 Bekal 67 66 11 4 31 46 3 12 5 4 22 52 323 45 Not at any Destination 4324 4953 4423 5506 2863 3419 2896 2828 3080 5105 6503 12224 58124

Total 77839 71136 57250 43473 25386 19499 28914 39079 29283 38870 56880 69649 557258

KERALA TOURISM STATISTICS 2010 176

10.7 DOMESTIC TOURIST VISITS IN KERALA OVER THE YEARS

Domestic tourist visits in Kerala during 2009 were about 7.91 million – as compared to 7.59 million during the previous year. The growth in domestic tourist visits during the year was 4.2 percent. There have been moderate increases in domestic tourist visits in all the previous ten years except during 2005. The year – wise domestic tourist visits and percentage changes since 1999 are given in Table – 10.8

TABLE – 10.8: DOMESTIC TOURIST VISITS IN KERALA DURING 1999 TO 2009

No. of Domestic Tourist Year % of increase Visits

1999 4888287 9.07

2000 5013221 2.56

2001 5239692 4.52

2002 5568256 6.27

2003 5871228 5.44

2004 5972182 1.72

2005 5946423 -0.43

2006 6271724 5.47

2007 6642941 5.92

2008 7591250 14.28

2009 7913537 4.25

10.8 MAIN SOURCE MARKETS OF DOMESTIC TOURISTS

Out of 7.91 million domestic tourist visits, 5.94 million visits (75.05 percent) were made by the Keralites. Tamil Nadu contributed 10.55 percent of the domestic tourist visits. It was followed by Karnataka with a share of 6.18 percent and Maharashtra with a share of 2.07 percent. The other major source markets are Andhra Pradesh (1.31 percent), Delhi (1.00 percent), Gujarat (0.58 percent) and West Bengal (0.52 percent). The state – wise tourist visits along with the percentage share are given in Table 10.9

KERALA TOURISM STATISTICS 2010 177

TABLE – 10.9: DISTRIBUTION OF DOMESTIC TOURIST VISITS IN KERALA BY STATE OF ORIGIN DURING 2009 Sl. State/UT Number Percentage No. 1 Kerala 5940866 75.06 2 Tamil Nadu 833964 10.55 3 Karnataka 488477 6.18 4 Maharashtra 163486 2.07 5 Andhra Pradesh 104007 1.31 6 Delhi 78923 1.00 7 Gujarat 45637 0.58 8 West Bengal 41040 0.52 9 Lakshadweep 36967 0.47 10 Madhya Pradesh 31808 0.40 11 Uttar Pradesh 24479 0.31 12 Goa 23122 0.29 13 Pondichery 17172 0.22 14 Rajasthan 12047 0.15 15 Orissa 9396 0.12 16 A &N Islands 8665 0.11 17 Punjab 7818 0.10 18 Haryana 6679 0.08 19 Bihar 6305 0.08 20 Jharkhand 5333 0.07 21 Uttarakhand 3952 0.05 22 Chandigarh 3797 0.05 23 Assam 3484 0.04 24 Chhattisgarh 3454 0.04 25 Sikkim 2115 0.03 26 Himachal Pradesh 1998 0.03 27 Jammu &Kashmir 1762 0.02 28 Arunachal Pradesh 1672 0.02 29 Manipur 1353 0.02 30 Tripura 981 0.01 31 Meghalaya 939 0.01 32 Nagaland 808 0.01 33 Daman & Diu 287 0.00 34 Dadra &Nagar Haveli 243 0.00 35 Mizoram 93 0.00 Total 7913537 100

KERALA TOURISM STATISTICS 2010 178

10.9 DISTRICT – WISE DISTRIBUTION OF DOMESTIC TOURISTS

The highest share of domestic tourist visits is recorded by Ernakulam district in all the years since

2003. During 2009, the share of the district was 22.97 percent. The second largest share of

domestic tourist visits is recorded in Thrissur district. It was followed by Thiruvananthapuram and

Kozhikode districts with shares of 13.57 percent and 7.27 percent respectively during 2009. The

district – wise domestic tourist visits since 2003 are given in Table 10.10.

TABLE 10.10: DISTRICT – WISE DOMESTIC TOURIST VISITS DURING 2003 TO 2009

Proportion Sl. DISTRICT 2003 2004 2005 2006 2007 2008 2009 to Total- No. 2009

1 Thiruvananthapuram 865048 855787 837211 866712 948579 1,102,115 1074562 13.57

2 Kollam 101890 100729 98227 122998 145524 180,943 184867 2.34

3 Pathanamthitta 68014 64640 59328 57032 60988 59,832 75660 0.96

4 Alappuzha 172119 185906 173626 179115 170731 234,700 164223 2.08

5 Kottayam 162779 163084 164909 196284 189411 230,831 274828 3.47

6 Ernakulum 1001938 1043479 1025944 1080591 1109644 1,509,686 1818748 22.97

7 Idukki 420960 482283 473772 515182 505229 531,970 429402 5.43

8 Thrissur 1390491 1378118 1327856 1398014 1546576 1,671,174 1733862 21.92

9 Palakkad 271169 256015 266837 300674 315591 324,399 332787 4.21

10 Malappuram 295102 297203 306431 303844 313200 323,448 319635 4.04

11 Wayanad 202909 187701 191184 225923 256190 295,465 368459 4.66

12 Kozhikode 461814 498931 553363 550694 570832 595,985 574896 7.27

13 Kannur 319338 323645 333855 351309 375255 395,121 420922 5.32

14 Kasargod 137657 134661 133880 123352 135191 135,581 140686 1.78

Total 5871228 5972182 5946423 6271724 6642941 7,591,250 7913537 100

KERALA TOURISM STATISTICS 2010 179

10.10 SEASONALITY IN DOMESTIC TOURIST VISITS

There is moderate seasonality in domestic tourist visits. While the peak months are May and December, the lean months are June and March. It seems that school vacations contribute significantly to the seasonality in domestic tourist visits. The month – wise domestic tourist visits in different years and seasonality indices are given in Table 10.11

TABLE 10.11: MONTH WISE DOMESTIC TOURIST VISITS AND SEASONALITY INDICES

Years % of variation Sl. Seasonality Month over previous No. 2003 2004 2005 2006 2007 2008 2009 Indices year

1 Jan 511396 523145 499698 532748 588620 645492 696878 7.96 106.03

2 Feb 427116 451420 432673 469363 501204 586317 600648 2.44 92.15

3 Mar 400503 422727 428235 457435 485722 580681 635963 9.52 90.68

4 Apr 514213 503583 500005 522408 557785 643808 649553 0.89 101.82

5 May 566603 561503 562616 610241 639712 719566 730310 1.49 114.75

6 Jun 450537 440469 445652 467879 502224 566541 569624 0.54 89.33

7 Jul 421346 508893 467532 478701 478781 574544 552162 -3.90 91.71

8 Aug 469920 489182 483490 511198 535309 600121 585658 -2.41 96.19

9 Sep 496977 457398 485205 517659 529847 572977 609127 6.31 94.94

10 Oct 513082 516386 519239 543876 555721 655670 738253 12.60 101.88

11 Nov 526578 544746 552523 556297 618908 695118 726832 4.56 107.23

12 Dec 572957 552730 569555 603919 659108 750415 818529 9.08 113.29

Total 5871228 5972182 5946423 6271724 6652941 7591250 7913537 4.25

10.11 DISTRICT – WISE AND MONTH – WISE STATISTICS OF DOMESTIC TOURIST VISITS IN 2009

Month – wise and district – wise domestic tourist visits in Kerala during 2009 are given in Table 10.12. The districts of Ernakulam, Thrissur and Thiruvananthapuram received the maximum number of domestic tourist visits during the month of December.

KERALA TOURISM STATISTICS 2010 180 TABLE 10.12: DISTRICT – WISE AND MONTH – WISE STATISTICS OF DOMESTIC TOURIST VISITS IN 2009

Sl. District Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Total No

1 Alappuzha 24449 18311 14975 19987 10420 7562 7348 8328 8408 13323 12847 18265 164223

2 Ernakulam 171750 132286 153747 139908 139481 135486 140569 138546 135580 168725 175850 186820 1818748

3 Idukki 46887 45996 38581 45146 44944 21209 18579 26649 30199 41134 35244 34834 429402

4 Kannur 33381 32524 50691 36314 35739 32260 30658 32212 35044 34604 32105 35390 420922

5 Kasargod 11931 12030 9279 11458 14070 6035 10829 11803 12130 12615 13626 14880 140686

6 Kollam 17707 16379 14783 15496 14669 13464 13889 15165 14526 14059 16320 18410 184867

7 Kottayam 25785 16713 21151 19531 22305 22576 19528 20321 25037 24227 26837 30817 274828

8 Kozhikode 48021 49940 47613 49022 56410 46276 44437 44078 43616 52659 44642 48182 574896

9 Malappuram 27762 22960 23684 28415 29173 25252 24526 26258 26155 28782 28659 28009 319635

10 Palakkad 29314 25535 27829 28220 30735 32615 23604 24661 25871 33121 24014 27268 332787

11 Pathanamthitta 5521 5231 4823 8082 5644 5725 6358 6303 5528 10476 5762 6207 75660

12 Thiruvananthapuram 88858 84449 81788 81762 111909 71092 74511 76145 78245 97592 99826 128385 1074562

13 Thrissur 132575 112821 110386 146264 185210 125415 110816 126535 145360 165200 174600 198680 1733862

14 Wayanad 32937 25473 36633 19948 29601 24657 26510 28654 23428 41736 36500 42282 368459

Total 696878 600648 635963 649553 730310 569624 552162 585658 609127 738253 726832 818529 7913537

KERALA TOURISM STATISTICS 2010 181 TABLE – 10.13: DESTINATION WISE NUMBER OF DOMESTIC TOURISTS VISITED KERALA DURING 2009

SI. Destination JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total No.

1 Thiruvananthapuram 54527 59359 58000 57293 53504 40392 43632 39175 41173 43214 53800 79680 623749

2 Kovalam 23939 19212 13494 14094 36498 16356 17693 23920 24412 41012 28201 27797 286628

3 Ponmudi 1286 740 1129 542 1804 1215 5280 3069 720 2671 6915 5585 30956

4 Poovar 626 422 2072 3547 6457 5084 2490 6247 5207 4760 2373 4324 43609

5 Varkala 9050 4794 6608 6286 13576 8328 5146 3611 6835 6247 8548 11427 90456

6 Kollam 15257 14989 13653 14968 13622 12650 13102 14099 13726 13405 13721 16239 169431

7 Palaruvi 2082 977 1130 528 1047 814 814 1066 800 654 2599 2171 14682

8 Aranmula 264 198 180 432 81 747 53 84 211 249 153 163 2815

9 Erumeli 240 0 239 260 206 235 162 152 174 194 551 1084 3497

10 Alappuzha 22501 18378 15096 19797 10759 7744 8506 8778 8376 13395 12426 20362 166118

11 Kuttanadu 1544 767 681 453 141 3 0 0 77 328 903 551 5448

12 Kumarakom 19463 12953 17877 17045 20286 19142 14167 16695 19453 19444 21068 26964 224557

KERALA TOURISM STATISTICS 2010 182

13 Munnar 17807 22532 21952 23239 26497 7550 6453 10637 12227 15175 17828 25725 207622

14 Thekkady 20116 15007 12250 12778 11665 8767 7142 10340 11558 16487 16633 15006 157749

15 Wagamon 4191 2630 1433 1941 3107 1944 2367 3177 3144 2673 2408 1964 30979

16 Aluva 9845 10313 10133 9867 9716 10715 9172 9625 9569 10307 22058 8993 130313

17 Bhoothanthankettu 199 0 0 0 0 756 0 0 0 915 14 14 1898

18 Cherai Beach 656 5211 4134 1346 3315 2097 1427 592 660 3283 977 3776 27474

19 Fort Kochi 12673 4701 6333 11059 1356 4395 4834 4104 2460 46045 8180 19580 125720

20 Kalady 3551 1668 3848 4936 1360 1361 2274 1431 2124 4322 4517 5336 36728

21 Kochi City 80764 63601 78054 68105 82702 76084 75242 75944 74016 57970 98935 77919 909336

22 Maradu 5598 5250 4980 3599 2627 4377 5187 4336 4603 3367 2481 11618 58023

23 Paravoor 620 566 1041 448 461 546 405 1236 505 2849 121 255 9053

24 Athirappalli 3572 22997 5305 8645 12303 10307 3965 3916 7136 17190 3842 25105 124283

25 Chalakkudi 0 1866 368 513 1453 0 0 840 133 343 232 1215 6963

26 Chavakkad 2477 4841 3220 4789 5773 3611 3576 2603 3462 4403 2610 5175 46540

KERALA TOURISM STATISTICS 2010 183

27 Guruvayoor 124928 65636 97196 129591 159865 108697 101051 117594 133664 139623 166356 160940 1505141 28 Malampuzha 5529 4688 4440 5837 5959 3925 3338 4148 4579 4010 3234 4490 54177 29 Nelliyampathy 1665 1476 1359 2534 2039 4321 1818 1860 1576 3148 1385 2061 25242 30 Parambikkulam 0 0 0 0 0 0 25 0 0 0 0 0 25 31 Kodikuthimala 244 0 182 324 258 156 208 243 201 187 0 163 2166 32 Nilambur 3409 2308 1820 3657 2845 2722 2940 3010 3433 2722 3349 3314 35529 33 Iringal 524 524 269 311 399 354 752 828 727 0 103 312 5103 33 Kottakkal 0 0 0 0 392 0 0 415 0 241 70 398 1516 34 Kakkayam 0 0 0 0 0 8 441 0 0 0 10 0 459 36 Kozhikode City 34970 29229 36731 37245 46000 38519 28908 31314 34338 45346 37179 41020 440799 37 Kappad 403 175 685 894 130 60 820 218 823 152 79 1141 5580 38 Peruvannamoozhi 0 0 0 231 0 0 0 0 0 0 1066 0 1297 39 Thusharagiri 42 0 52 30 73 40 23 34 14 114 43 34 499 40 Wayanad 32997 25514 37155 20447 30002 24684 26799 29180 23481 41811 36578 41403 370051 41 Meenkunnu- 3521 1279 5498 1703 2327 2396 1383 1962 1805 2303 2134 2532 28843 Payyambalam

42 Muzhuppilangad 18399 21980 29248 18984 18533 16056 17279 18788 17477 19066 16526 19759 232095

43 Parassinikkadavu 8375 6901 11919 13944 13137 9107 10496 9390 13814 11237 11089 11206 130615 44 Bekal 927 1079 1153 486 1431 315 575 464 465 562 2838 1414 11709 45 Not at any 148097 145887 125046 126825 126604 113044 122217 120533 119969 136829 112699 130314 1528064 Destination Total 696878 600648 635963 649553 730310 569624 552162 585658 609127 738253 726832 818529 7913537

KERALA TOURISM STATISTICS 2010 184 REPORT ON TOURISM STATISTICS 2011 FLASH fjldjf

TOURIST STATISTICS – 2011 (Provisional)

Foreign Tourist arrival to Kerala during the year 2011 is 7,32,985. It shows a increase of 11.18 % over the previous year’s figure of 6,59,265.

Domestic Tourist arrival to Kerala during the year 2011 is 93,81,455. It shows an increase of 9.15 % over the previous year’s figure 85,95,075.

Foreign exchange earnings for the year 2011 is Rs.4221.99 Crores which recorded an increase of 11.18 % over the previous year.

Total Revenue (including direct & indirect ) from Tourism during 2011 is Rs:19037 Crores, showing an increase of 9.74% over the last year’s figure.

In India , Foreign Tourist Arrival during 2011 were 6.29 million with a growth rate of 8.9% as compared to the Foreign tourist arrival 5.78 million with a growth of 11.8% during the year 2010 over 2009.

The growth rate of 11.18 in Foreign Tourists arrival in Kerala for 2011 over 2010 is much better than UNWTO’s projected growth rate of 4% to 5% for the world during the same period and 7% to 9% for Asia and the Pacific

Month wise Foreign and Domestic Tourist arrivals during the year 2011 is as shown below:

Sl. No. Month Foreign Domestic

1 January 94966 777064 2 February 94185 676327 3 March 66854 686745

4 April 57215 722497

5 May 28938 824988

6 June 26738 653916 7 July 40931 643806 8 August 56230 719963

9 September 44673 747312 10 October 59414 953630

11 November 73843 913542

12 December 88998 1061665

TOTAL 7,32,985 93,81,455

KERALA TOURISM STATISTICS 2010 187

EARNINGS FROM TOURISM

Total revenue generated from Foreign Exchange Percentage Tourism Percentage Earnings

Year of Increase (Direct & Indirect) of Increase (Rs. In Crores) Rs. In Crores

2001 535.00 1.85 4500.00 9.58 2002 705.67 31.90 4931.00 20.42 2003 983.37 39.35 5938.00 12.83 2004 1266.77 28.82 6829.00 15.01 2005 1552.31 22.54 7738.00 13.31 2006 1988.40 28.09 9126.00 17.94 2007 2640.94 32.82 11433.00 25.28 2008 3066.52 16.11 13130.00 14.84 2009 2853.16 -6.96 13231.00 0.77 2010 3797.37 33.09 17348.00 31.12 2011 4221.99 11.18 19037.00 9.74

TRENDS IN DOMESTIC & FOREIGN TOURIST ARRIVALS INTO KERALA (2002 TO 2011)

DOMESTIC FOREIGN YEAR % VAR. % VAR. TOURISTS TOURISTS

2002 55,68,256 6.3 2,32,564 11.3

2003 58,71,228 5.4 2,94,621 26.7

2004 59,72,182 1.7 3,45,546 17.3

2005 59,46,423 -4.3 3,46,499 0.27

2006 62,71,724 5.47 4,28,534 23.7

2007 66,42,941 5.92 5,15,808 20.37

2008 75,91,250 14.28 5,98,929 16.11

2009 79,13,537 4.25 5,57,258 -6.96

2010 85,95,075 8.61 6,59,265 18.31

2011 93,81,455 9.15 7,32,985 11.18

KERALA TOURISM STATISTICS 2010 188

DISTRICT WISE TOURIST ARRIVAL STATISTICS - 2011- FOREIGN (PROVISIONAL)

%var Sl.N TOTAL TOTAL District JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC .over o 2011 2010 2010

1 ALAPPUZHA 8178 8070 4634 3450 724 370 1680 3680 2093 3260 3900 5980 46019 41977 9.63

2 ERNAKULAM 39978 32180 21920 28570 16680 16204 15960 24465 18630 25587 31520 36980 308674 277675 11.16

3 IDUKKI 9830 8450 5903 2912 1455 1042 4780 3468 2208 5960 4680 5090 55778 48295 15.49

4 KANNUR 850 1170 680 320 160 110 160 325 163 480 630 990 6038 5886 2.58

5 KASARGOD 389 248 195 130 110 63 82 75 78 80 310 280 2040 1679 21.50

6 KOLLAM 1620 1265 880 550 260 210 420 686 696 770 680 1280 9317 8211 13.47

7 KOTTAYAM 4132 4370 3280 3420 1160 1020 3120 2915 2920 3450 3720 4066 37573 32561 15.39

8 KOZHIKODE 1610 1382 920 834 684 449 623 375 575 550 950 940 9892 9017 9.70

9 MALAPPURAM 1866 2751 1150 925 780 1372 1554 1456 986 1900 1490 2164 18394 16915 8.74

10 PALAKKAD 227 168 95 83 80 86 91 83 55 125 70 168 1331 1270 4.80

11 PATHANAMTHITTA 85 70 73 55 58 70 93 72 83 88 99 118 964 829 16.28

12 TRIVANDRUM 23727 32131 25926 15482 6348 5260 11680 17988 15566 16110 24667 29502 224387 204049 9.97

13 THRISSUR 1054 708 469 188 187 282 230 312 200 374 387 620 5011 4326 15.83

14 WAYANAD 1420 1222 729 296 252 200 458 330 420 680 740 820 7567 6575 15.09

Total 2011 94966 94185 66854 57215 28938 26738 40931 56230 44673 59414 73843 88998 732985 659265 11.18

Total 2010 87553 86747 61334 50910 26783 24685 36188 49518 37859 49512 66526 81650 659265

% variation 8.47 8.57 9.00 12.38 8.05 8.32 13.11 13.55 18.00 20.00 11.00 9.00 11.18 KERALA TOURISM STATISTICS 2010 189 DISTRICTWISETOURISTARRIVALSTATISTICS2011DOMESTIC(PROVISIONAL)

%var. Sl. TOTAL TOTAL DISTRICT. JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC over2 No. 2011 2010 010

1 ALAPPUZHA 26698 20149 15887 22288 11730 8650 11380 13990 11470 17158 16520 23750 199670 183416 8.86 2 ERNAKULAM 186330 151138 159760 156770 158045 153026 162440 181272 164700 239455 204510 251980 2169426 1987743 9.14 3 IDUKKI 51680 51260 41530 49960 50520 24370 21460 32240 37510 52980 46610 46870 506990 464123 9.24 4 KANNUR 38023 35380 54195 39579 43830 36860 35229 38963 41250 41460 39320 42680 486769 455822 6.79 5 KASARGOD 18753 13412 11198 12780 15780 12532 13690 13968 14960 15880 17080 18650 178683 160539 11.30 6 KOLLAM 19506 18397 16112 17110 16357 14956 15780 17710 16930 17460 19010 21480 210808 196773 7.13 7 KOTTAYAM 30523 21467 23230 21880 27870 25910 21705 24852 31650 31190 34590 39880 334747 301599 10.99 8 KOZHIKKODE 51440 53490 52142 54680 62903 52040 50350 51281 50402 61960 54310 55678 650676 612316 6.26 MALAPPURA 9 30900 27716 26827 31178 32590 28330 27503 30476 31340 34190 34410 34313 369773 347311 M 6.47 10 PALAKKAD 32011 28150 30154 30964 32456 36080 26394 28023 29610 38675 35190 35320 383027 359961 6.41 PATHANAMT 11 6680 5980 5758 8950 6253 6628 7360 7415 6680 11714 7810 7887 89115 82470 HITTA 8.06 TRIVANDRU 12 98899 94430 90026 91520 125024 81990 87550 92118 99870 122420 134152 170556 1288555 1160640 M 11.02 13 THRISSUR 148616 126720 119610 162002 207490 144116 131480 152990 179980 216378 219040 253610 2062032 1874211 10.02 14 WAYANAD 37005 28638 40316 22836 34140 28428 31485 34665 30960 52710 50990 59011 451184 408151 10.54 106166 TOTAL2011 777064 676327 686745 722497 824988 653916 643806 719963 747312 953630 913542 9381455 8595075 5 9.15 TOTAL2010 730803 634454 658610 684522 776648 614955 596335 655937 660903 836517 815827 929564 8595075

% variation 6.33 6.60 4.27 5.55 6.22 6.34 7.96 9.76 13.07 14.00 11.98 14.21 9.1

KERALA TOURISM STATISTICS 2010 190

FOREIGN TOURIST ARRIVALS IN KERALA DURING 1999-2011

DISTRICT WISE FOREIGN TOURIST ARRIVALS IN KERALA 2011

DOMESTIC TOURIST VISITS IN KERALA DURING 1999 TO 2011

KERALA TOURISM STATISTICS 2010 191

DISTRICT WISE DOMESTIC TOURIST ARRIVALS IN KERALA 2011

KERALA TOURISM STATISTICS 2010 192 APPENDIX fjldjf

DEFINITIONS

1. DEFINITIONS FOLLOWED IN INDIA ARRIVALS:

The data presented in this publication refer to the number of arrivals of tourists/visitors and not to the number of persons. An individual who makes multiple trips to the country is counted each time as a new arrival. This is also true in the case of Indian nationals going abroad.

FOREIGN VISITORS:

A Foreign visitor is any person visiting the country on a foreign passport whose main purpose of visit is other than the exercise of an activity remunerated from within the country or establishment of residence in the country.

This definition covers two segments of visitors: “Tourists” and “Same Day Visitors”.

FOREIGN TOURIST:

A foreign tourist is a person visiting India on a foreign passport, staying at least twenty four hours in the country, the purpose of whose journey can be classified under one of the following headings:

(i) Leisure (recreation, holiday, health, study, religion and sport);

(ii) Business, family mission, meeting.

THE FOLLOWING ARE NOT REGARDED AS ‘FOREIGN TOURISTS’:

(i) Persons arriving with or without a contract, to take up an occupation or engage in activities remunerated from within the country;

(ii) Persons coming to establish residence in the country;

(iii) “Same Day Visitors” i.e. temporary visitors staying less than twenty four hours in the country (including travelers on cruises).

EXCURSIONIST:

A visitor in accordance with the foregoing definition and staying less than 24 hours in the country is treated as “Same Day Visitor” or “Excursionist”.

CRUISE PASSENGER

A visitor, as defined above, who arrives in the country aboard a cruise ship and does not spend a night at an accommodation establishment in the country is treated as a cruise passenger.

PORTS

Ports are the points of entry of foreign visitors into India. At present, there are seventy two ports. The list of those ports is given below.

KERALA TOURISM STATISTICS 2010 195

S.No. Name of port Type of port S.No. Name of port Type of port 1 Agartala Land Check post 37 Kakinada Seaport 2 Agra Airport 38 Kandala Seaport 3 Ahmedabad Airport 39 Karimaganj Land Check post 4 Alang Seaport 40 Khowai Land Check post 5 Amritsar Airport 41 Kolkatta Airport 6 Attari Rail Land Check post 42 Lalgolaghat Land Check post 7 Attari Road Land Check post 43 Lucknow Airport 8 Banbasa Land Check post 44 Mahadipore Land Check post 9 Bangalore Airport 45 Mangalore Seaport 10 Bedi Bender Seaport 46 Mankachar Land Check post 11 Bhavnagar Seaport 47 Marmagoa Seaport 12 Calicut Airport 48 Muhurighat Land Check post 13 Changrabandha Land Check post 49 Mumbai Airport 14 Chennai Seaport 50 Mumbai Seaport 15 Chennai Airport 51 Munabao Land Check post 16 Cochin Seaport 52 Nagapattinam Seaport 17 Cochin Airport 53 Nagpur Airport 18 Coimbatore Airport 54 Nhava Sheva Seaport 19 Cuddalore Seaport 55 Paradeep Seaport 20 Dabolim Airport 56 Patna Airport 21 Dalaighat Land Check post 57 Port Blair Airport 22 Dalu Land Check post 58 Port Blair Seaport 23 Dawki Land Check post 59 Pune Airport 24 Delhi Airport 60 Radhikapore Land Check post 25 Gauriphanta Land Check post 61 Ragna Land Check post 26 Gaya Airport 62 Ranjganj Land Check post 27 Gede Rly. Station Land Check post 63 Raxual Land Check post 28 Ghojadanga Land Check post 64 Rupaidiha Land Check post 29 Guwahati Airport 65 Sonauli Land Check post 30 Haridaspore Land Check post 66 Srimantapur Land Check post 31 Hilli Land Check post 67 Sutarkandi Land Check post 32 Hyderabad Airport 68 Trichy Airport 33 JaigaonKalimpong Land Check post 69 Thiruvananthapuram Airport 34 Jaipur Airport 70 Tuticorin Seaport 35 Jogbani Purnea Land Check post 71 Varanasi Airport 36 Kailashahar Land Check post 72 Visakhapatanam Seaport

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REGIONS:

The regional classification of countries, used for the presentation of data in the publication, is as follows:

1) Africa comprises the continent of Africa including, Egypt and the adjoining islands. 2) Australasia includes Australia, New Zealand, Fiji and the Pacific Island groups like French Polynesia, Papua New Guinea, New Caledonia etc. 3) East Asia comprises China, Hongkong,Japan, Korea, Macau, etc. 4) West Asia comprises countries in the Middle East including Turkey, Cyprus and Persian Gulf countries excluding Iran. 5) South Asia includes Iran, Afghanistan, Sri Lanka, Maldives and countries of the Indian sub continent. 6) South East Asia comprises countries of Indo-China including Myanmar & ASEAN countries. 7) North America includes Canada and the USA. 8) Central and South America comprises countries in the Central and South America, and the Caribbean Islands. 9) Eastern Europe comprises all the countries of former Soviet Union, Yugoslavia, Czech, Slovakia, Hungary, Poland, etc. 10) Western Europe includes all the countries of Europe excluding East European countries, Turkey and Cyprus. DOMESTIC TOURIST

A domestic tourist is a person who travels within the country to a place other than his usual place of residence and stays at hotels or other accommodation establishments run on commercial basis or in dharamshalas / sarais / musafirkhanas / agrashalas / choultries etc. for a duration of not less than 24 hours or one night and for not more than 12 months at a time for any of the following purposes:- i) Pleasure (holiday, leisure, sports, etc.); ii) Pilgrimage, religious and social functions; iii) Business conferences and meetings; and

iv) Study and health.

The following are not regarded as domestic tourists:

(i) Persons arriving with or without a contract to take up an occupation or engage in activities remunerated from within the State/Centre.

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(ii) Persons coming to establish more or less permanent residence in the State/ Centre. (iii) Persons visiting their hometowns or native places on leave or a short visit for meeting relations and friends, attending social and religious functions etc. and staying in their own homes or with relatives and friends and not using any sight -seeing facilities. (iv) Foreigners resident in India. INDIAN NATIONALS GOING ABROAD

Any person going abroad with an Indian passport is regarded as an Indian national going abroad irrespective of the purpose and the destination.

TRAVEL RECEIPTS/FOREIGN EXCHANGE EARNINGS FROM TOURISM

These are receipts of the country as a result of consumption expenditure, i.e. payments made for goods and services acquired, by foreign visitors in the economy out of foreign currency brought by them.

ACCOMMODATION ESTABLISHMENTS

Places in which rooms are provided to tourists for stay, and classified as hotels, tourist bungalows, travelers’ lodges, youth hostels, etc.

APPROVED HOTELS

Hotels which conform to certain laid down standards on physical features, standards of facilities and other services are approved by the Tourism Departments of Central and State Governments and are known as approved hotels. These are graded variously as five star deluxe, five star, four star, etc.

OCCUPANCY RATE

The occupancy rate refers to the ratio between available capacity (in terms of rooms or beds) and the extent to which it is used. Occupancy is worked out on the basis of number of rooms occupied by both domestic and international tourists.

2. INTERNATIONAL DEFINITIONS

TOURISM:

The activities of persons traveling to and in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.

DOMESTIC TOURISM:

Residents of a given country traveling only within that country. INBOUND TOURISM: In relation to a given country non-residents traveling to that country. OUTBOUND TOURISM: In relation to a

KERALA TOURISM STATISTICS 2010 198 given country, residents traveling another country. INTERNAL TOURISM: Domestic and Inbound Tourism.

NATIONAL TOURISM:

Domestic and Out bound Tourism.

INTERNATIONAL TOURISM :

Inbound and Outbound Tourism.

VISITORS:

All type of travelers engaged in tourism are described as Visitors, and as such the term represents the basic concept for the whole system of tourism statistics.

INTERNATIONAL VISITORS :

Any person who travels to a country other than that in which is his/her usual residence, but outside his/her usual environment, for a period not exceeding 12 months and whose main purpose of visit is other than the exercise of an activity remunerated from within the country visited.

INTERNATIONAL VISITORS INCLUDE

• Tourists (overnight visitors): Visitors who stay at least one night in a collective or private accommodation in the country visited.

• Same Day Visitors: Visitors who do not spend a night in a collective or private accommodation in the country visited. This definition includes passengers of cruise ships who return to the ship every night to sleep on board even though the ship remains in port for several days. Also included in this group are, by extension, owners or passengers of Yachts, and passengers on a group tour accommodated in a train.

DOMESTIC VISITORS:

Any person residing in a country who travels to a place within the country, outside his/her usual environment for a period not exceeding 12 months, and whose main purpose of visit is other than the exercise of an activity remunerated from within the place visited.

DOMESTIC VISITORS INCLUDE

• Tourists (overnight visitors): Visitors who stay at least one night in a collective or private accommodation in the place visited. • Same Day Visitors: Visitors who do not spend one night in a collective or private accommodation in the place visited. KERALA TOURISM STATISTICS 2010 199