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Powering Potential Enhancing ATHLETICS UNIFIED POWERING POTENTIAL ENHANCING EXPERIENCES DELIVERING SUCCESS 2020-2032 Athletics is where it all begins Learning to run, jump and throw is the foundation for a lifetime of activity. From playground to podium our sport offers everybody, irrespective of size, shape, cultural background or disability, the opportunity to achieve great things and to live a healthier and happier life. 2 INTRODUCTION This is the long-term strategy for the sport, owned equally by the five governing bodies of athletics and running in the UK. This is a strategy that represents a new era of collaboration. Athletics will be a sport where everyone can see themselves Building on the commitment of An Athletic Nation, as a and we see everyone. collective Athletics Northern Ireland, England Athletics, To ensure we sustain participation at all levels across the Scottish Athletics, UK Athletics and Welsh Athletics will work sport, nurture talent and develop world-class athletes and in partnership to help lead a step change in culture and the para athletes, we will prioritise our efforts on developing wider quality and sustainability of the sport. progressive clubs, innovative competitions and major events This starts from the top. and an engaged community of high quality and supported This is a strategy that will promote unity and bring a renewed coaches, officials and volunteers. sense of togetherness across all organisations in the athletics and running family. With a greater sense of purpose, we will aim to enrich people’s lives by enhancing experiences and improving performance by promoting high standards of delivery and engagement across the sport. By focusing on putting athletes and runners of all abilities at the heart of everything we do, we hope to sustain and improve opportunities for participants to thrive. The sport of athletics has a strong heritage of inclusivity that we should celebrate. However, there is more we can do at every level to achieve equality. 3 Improving performance and developing talented athletes to succeed on a world stage across all event disciplines is important but without supporting and investing in clubs, coaches, competition, officials and volunteers the strategy will fail. The ecosystem of the sport is complex and diverse. As five bodies we will only be able to deliver and influence so much. We will not be able to do this alone. Therefore, to enable the successful delivery of the strategy we believe in We will also commit to use an evidence-based approach working together with partners. to create change, communicate effectively with everyone Following the impact of Covid-19 there will be a greater involved in the sport, consult regularly and be more emphasis on using digital in a world that will require commercially minded. alternative formats and greater efficiency with less resource, Only by maximising investment into the sport, will we give therefore we will embrace technology. ourselves every chance of success. 4 WHY ARE WE HERE? Our purpose is: “to inspire more athletes and runners of all abilities and backgrounds to fulfil their potential and to have a lifelong love for the sport.” 5 OUR SPORT IN NUMBERS 7million Finalists in Social Runners 1,200 (twice a month) 55% Talent Athletes of Olympic Events in UK talent pathways 4,000 GB & NI finalist in 26 of 47 Licensed Road Races athletics events, Rio 2016 per year 89,500 Coaches, Leaders, 2,500 89% Officials & Volunteers Clubs & members bodies of the para athletics 16,500 Licensed Coaches team reached their 18,000 Licensed Run Leaders finals in Rio 2016 5,000 Licensed Officials 50,000 Club Volunteers 225,000 Registered Athletes (80% Off-track, 20% Track & Field) 1,800 200,000 Licensed Track Group Runners: & Field events (RunTogether, JogScotland, 800,000 per year 6 RunWales, Run NI) Fans (major events ticket database) OVERCOMING CHALLENGES AND TAKING OPPORTUNITIES Through listening to feedback from over 5,000 athletes, WE WILL CAPITALISE ON THE OPPORTUNITIES TO: club leaders, volunteers, coaches and officials across • Be even more inclusive and promote the diversity of our the sport, we know that significant improvement and sport. change is required. Through the delivery of this strategy • Present the sport more effectively to children and young we will address the main challenges and capitalise on the people. opportunities facing the sport in 2020. • Ensure we learn from recent reviews and create a world WE WILL RESOLVE: class welfare and safeguarding system. • An unclear and complicated structure to the sport that creates • Maintain the growth in running/pushing, promote the confusion, inefficiency and disjointed communication. benefits and engage more athletes to be part of the Athletics and Running Family. • A negatively pervasive culture caused by a lack of collaboration that has caused distrust and disengagement across the sport. • Decreasing track and field participation levels, large numbers of young people dropping out of the sport and a decline in performance levels across some event groups and age groups. • The lack of high-quality coaches at all levels and across many event groups. • An overly bureaucratic approach to recruiting, developing and retaining officials. • Competition formats and schedules that do not currently meet the needs of athletes. • Major events that don’t all attract the best athletes, build an engaged fanbase or deliver a sufficiently commercial return. 7 WHAT WILL WE HAVE ACHIEVED BY 2032? We have three bold and ambitious goals that will move us away from a focus on winning medals at all costs, demonstrate our commitment to supporting the core of the sport and prove that putting the needs of athletes and runners first can retain participation levels in our sport: GOAL 1: GOAL 2: GOAL 3: In 2032, GB & NI will A world-renowned Athletics, running have a representative infrastructure of and pushing* is the in every discipline at athletics and running nations’ choice all senior international clubs, competitions and to stay active: events. coaches that retains 9 million regular In 2032, 95% of the over 250,000 registered participants by Paralympic team will athletes across the UK 2032. reach their final. by 2032. 8 * ‘Pushing’ relates to wheelchair users participating or racing. HOW WILL WE ENSURE CONSISTENCY? We will have four guiding principles that we believe as essential reference points to deliver our Goals: Everything we do will aim to: PUT THE ATHLETE FIRST ENCOURAGE HIGH STANDARDS AND ETHICAL SUCCESS ACROSS ALL ASPECTS OF THE SPORT ENHANCE WORK TOGETHER IN EXPERIENCES PARTNERSHIP NOT IN ISOLATION 9 WHAT WE WILL PRIORITISE? We will focus on: CLUBS, FACILITIES & YOUNG PEOPLE CLUB LEADERS MAJOR EVENTS Maximise athletics opportunities for young Support and develop safe, sustainable Delivering the showpieces of our great people in schools and community settings and welcoming clubs to be the best they sport that athletes aspire to compete and enhance their first experiences of can and create vibrant environments for in and that build an engaged fanbase running, jumping and throwing. their athletes. across the UK. COMPETITION OFFICIALS RUNNING Lead, regulate and provide a modern Build and support an engaging, expert Ensuring the growth of running/pushing competition structure and pathway across all and athlete-centred officiating workforce in the UK is sustained and results in the disciplines that enhances the experience for to support the successful delivery of continued growth of the Athletics and athletes, coaches, officials and spectators at competitions. Running Family. all levels of the sport. PERFORMANCE COACHES TALENT Create an athlete centred, integrated, Build and support a respected, expert and Create an athlete centred, integrated, aligned, clear, transparent, connected athlete-centred coaching workforce to create aligned, clear, transparent, connected performance system. an inclusive, positive athlete experience. talent pathway. 10 WHAT WILL HELP US ACHIEVE SUCCESS? Key supporting activities will be essential in enabling us to deliver the strategic priorities and LEADERSHIP COMMERCIAL MINDS Provide strong leadership and transparent Develop our assets to maximise funding ultimately achieve our governance representative of the Athletics and diversify income to re-invest back goals. and Running Family. into the sport. This will include: DIGITAL FIRST ENGAGEMENT Embrace technology and enhance digital Develop, manage and share high quality systems to help people in the sport. insight, information and engaging content to help delivery and effective communication. 11 HOW IT ALL FITS TOGETHER GOAL 1: GOAL 2: GOAL 3: In 2032, GB & NI will have a representative in every A world-renowned infrastructure of athletics and Athletics, running and pushing is the discipline at all senior international events. running clubs, competitions and coaches that retains nations’ choice to stay active: 9 million In 2032, 95% of the Paralympic team will reach over 250,000 registered athletes across the UK by 2032. regular participants by 2032. their final. PARTNERSHIP/ > COLLABORATION > CLUBS, FACILITIES > HIGH STANDARDS/ > & CLUB LEADERS > ETHICAL SUCCESS > >>> YOUNG >>> COMPETITION PEOPLE>>> > > >>> ENHANCED > EXPERIENCES >>> > RUNNING ATHLETES COACHES > FIRST! & OFFICIALS > > > >>> >>> > > > COMMERCIAL LEADERSHIP > > >>> > MINDS > TALENT MAJOR DIGITAL EVENTS 12 FIRST PERFORMANCE ENGAGEMENT WHAT DO WE STAND FOR? In delivering the strategy the following values will be adopted: FUN We want people to get excited about our sport, in a safe
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