DESTINATION MANAGEMENT PLAN 2012 - 2014 Destination Management Plan: The Visitor Economy Action Plan for Cumbria 2012-14 Contents: Page: 3 1. Introduction 2. Process and Partnership 4 3. Strategic Framework 3.1 VisitEngland: A Strategic Framework for Tourism 2010-2020 5 3.2 The Tourism Strategy for Cumbria 2008-18, Making The Dream A Reality: 6 3.3 The 2030 Vision for the Lake District National Park 8 4. Tourism Volume and Value 4.1 Tourism in the UK 4.2 Tourism in the North West 4.3 Tourism in Cumbria 13 5. Industry Performance 5.1 Tourism Business Survey March 2012 15 5.2 Occupancy Surveys 16 5.3 Visitor Attractions 17 6. Consumer Trends and Market Forecasts 19 7. Tourism Challenges and Opportunities 20 7.1 VisitEngland Regional Growth Fund - Growing Tourism Locally 7.2 RDPE and the Rural Economy Grant 22 8. Targets and Performance Indicators 22 9. Future Investments and Plans - Priorities for Action 24 9.1 Major Tourism Investment Proposals 26 Tourism Investment Proposals - Details 26 1. Barrow and South Lakeland 35 2. Western Lakes 47 3. Eden 53 4. Carlisle and Hadrian’s Wall 61 Countywide/LDNPA 67 Appendix 1: Consultees 68 Appendix 2: Criteria for Appraisal and Prioritisation This Plan was prepared in association with Helen Tate of Red Research,
[email protected] tel 07940 290682 2 Destination Management Plan: The Visitor Economy Action Plan for Cumbria 2012-14 1. Introduction Although prepared by Cumbria Tourism, The Destination Management Plan [DMP] is an action plan for all the public and private sector organisations involved in delivering the visitor experience in Cumbria [as distinct from the Business Plan of Cumbria Tourism].