Kumudini Rohekar UX Designer National Institute of Design,India +

Kumudini Rohekar UX Designer National Institute of Design,India

+919819868145 www.kumudini228.com [email protected]

PROFESSIONAL PROFILE UX professional from ‘National Institute of Design, India’ with industry experience in GUI screen design and development.

COMPETENCY • Member of Interaction Design Foundation (IDF) • Strong sense of User centric design and Visual design principles • Proficient in most major design software • Good logical reasoning skills • Experience working as and along with developers and business stake holders • Team player at the same time being self-motivated and independent • Challenge seeker, a keen observer and a quick learner • Adheres to schedules and adaptable to working in strict deadlines • Good oral and written communication

EDUCATION Postgraduate Diploma in Design, National Institute of Design (NID), India (July-2011) Information & Interface Design CSGPA 7.76 (1st year) & CSGPA 7.79 (2nd year)

Bachelor of Engineering, Mumbai University, India (May-2007) Electronics & Telecommunication 1st Class

CERTIFICATIONS & ACHIEVEMENTS: • Project published in D/signed-The international design magazine by NID publications, Dec’11 issue. • Semi-finalist at Nokia Bhasha 2011 competition,May’11 • Poster Presenter at ‘Vision Plus, International conference for Information design’ held at National Institute of Design, Ahmadabad in Dec’10 • Certificate of participation at ‘Adobe Flash Summit’,Aug’2010 • Certificate of Merit for participation in workshop on ‘Expression in Texture’ conducted by NID- Asian Paints Research Chair,Aug’09 • Certificate of Participation from ‘Hexaware Technologies Ltd’ for attending ‘Virtual TechDays’ conducted by Microsoft, Nov’08 • Certificate of honor for achieving 1st position in ‘One Act Play’ from Kalaraag, March ‘07 • Certified from ‘Arena Multimedia’ for successful completion of course in ‘Macromedia Flash, 3D Max’ & ‘Advertising in Print’, Grade A, May’06 • Certificate for completing workshop in self excellence skills (Goal setting techniques, developing self confidence, excel by will power) organized by ‘Times Foundation & ISKON’ • Certificate for ‘Elementary grade drawing examination’ from ‘Government of Maharashtra’,‘98 • Certificate of Merit in Grade C at ‘All India Camel Contest’ 93

PROFESSIONAL EXPERIENCE

Tata Consultancy Services, Mumbai,India (Jan’14-till date) UX Designer Working in the Enterprise Architecture Group at TCS, design profile involves complete end-to- end solutions pertaining to usability in developing the applications used by the higher management & associates of the TATA Group for Web & Mobility. Job Profile: • Requirement gathering - Coordinate with the business analysts and Stakeholders to analyze the needs & goals of the premier class of users. • Design Information Architecture (Navigation Flows & Wireframes in Axure RP) • Diverse UI deliverables for the Web, iPAD,iPhone & Android platforms. • Collaborate with Developers to understand limitations & help them implement the design effectively. • User testing to improve the Usability standards of the product. • Heuristic Evaluation of the existing products to capture pain points pertaining to usability. • UI reviews of the visual designs. • Knowledge Sharing sessions & Mentoring the junior team members.

British Airways, Newcastle upon Tyne, UK (Sep’12-Aug’13) UX Analyst Project ‘FLY’ involves design & development of desktop application for the Airport UI software (The Departure Control System to be used by the British Airways agents). It is built using SABRE QIK 3 platform encapsulating Agile methodology. Job Profile: Interaction Design • Understanding of UX in Agile environment. • Requirement gathering - Co ordinate with the business analysts and Implementation managers to understand the build and mid level stories. • Design Information Architecture (Navigation Flows & Wireframes in MS-Visio) • Create & Maintain Site maps • Write Usability stories • Collaborate with Developers to understand limitations & help them implement the design effectively. • Obtain reviews from User testing team to improve the Usability standards of the product. Visual UX design • Interactive Visual mockup creation and presentation (Adobe Fireworks) • Complete responsibility of Icon design and production (Adobe Illustrator) • UI branding elements • Creating visual specifications & assets for developer teams • Miscellaneous visual/graphic design services (visual training material, style guides & color palette)

Huawei Technologies India Pvt Ltd, Bangalore, India (Feb’11-Jul’11) User Centric Design Intern The end-to-end individually handled UX design project involved two major phases of design life cycle, exhaustive design research followed by UX design of an android based mobile application derived from the research outcomes. Research Phase • Identification & Study of unique habits of Indian users pertaining to their mobile phone usage. • Mixed Research methods – shadowing, contextual enquiry, participant observation, photo & video ethnography. • Deep analysis of the data collected compiled into a detailed research document. UX Design Phase

Robert BOSCH Engineering & Business Solutions Pvt Ltd,India (Mar’10- Apr’10) NID-Industry Collaboration Project Designing Car infotainment system of low price vehicles for learners The project involved development of a design model & preparation of study research report for HMI of in vehicle infotainment systems for LPV in Indian context. Research was conducted targeting the learners focusing on major problems encountered during the learning & post learning phase of driving. Recognition: Published in D/signed magazine, NID publications Dec’11 issue.

Microsoft India Development Centre (MSID),India (Nov’09- Apr’10) NID-Industry Collaboration Project Designing next generation operating system, Windows 8 The project was performed as a team of 3 members for research phase followed by Individual member developing 2 design concepts for yet to evolved operating system of year 2009, ‘Windows 8’ Research was conducted targeting the ‘Information workers’. This could include windows management, application start, applets & gadgets, control panel design among various other functionalities.

Hexaware Technologies, India (Sep’07-Jun’09) Software Engineer (Front End) Project ‘Air Canada – QIK’ built in SABRE Qantas Intelligent Keypad (QIK-2) involved development of the GUI for PC based smart stand alone application encapsulating airline business rules. Job Profile: • Requirement Gathering: Collaborate with Business Analyst at Air Canada & draft the UBR • Designing Screens of GUI for reservation systems of Air Canada • Following GUI standard protocols set by Air Canada • Developing the screens ( QIK 2 scripts) & Unit Test • Worked in backend development for airline DCS systems using TPF {Transaction Processing Facility} & BAL {Basic Assembler Language}

Air India, Mumbai, India (Jun’06-Apr’07) Trainee Engineer The project provided a thorough understanding of the zone temperature controller and its functioning in the air craft air conditioning systems. The project involved a submission of simulated model of new idea for temperature controller systems that would suffice for the aircraft of future.

EXTRACURRICULAR ACTIVITIES • Associated with ‘January One – the design studio’ during the initial set up which is based in Mumbai, India. Provided miscellaneous design services during the initial stage of the startup firm Including graphic design services to conducting ‘Clay camps’ at Fr.Agnel Bal Bhavan,Vashi. • Active involvement in the cultural events at Hexaware Technologies. Played a key role in helping the team win intra-Hexaware ‘Rangoli’ competition. • ‘Technical co-ordinator’ at cultural group ‘Kalaraag’ at RAIT, Mumbai.Profile involved poster design,brochures design of the events, set design for the plays & marketing of the events.