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Septembar / 2017. Septembar / 2017 SEPTEMBAR / 2017. SEPTEMBAR / 2017. SADRŽAJ NOVO U TIMU 4 UNAPREĐENJA 47 NOVA POJAČANJA 47 - 48 2ZNANJA KNJAZOVI INŽENJERI 49 OVO JE DAX MASTERS 35 NOVO XXVI SUSRETI PRAVNIKA U PRIVREDI 36 1 MIKROBIOLOGIJA U FOKUSU 36 CFO EXECUTIVE SUMMIT 2017 37 BRENDOVI OBUKA / PRIMENA PROPISA IZ OBLASTI NOVI VIZUELNI IDENTITET 6 - 7 SAOBRAĆAJA I TRANSPORTA 37 NOVO I 135 MILIONA LITARA 8 KAMPANJA REMIX 9 - 11 IT PAGE 5ODGOVORNO ŽIKINA ŠARENICA 12 Office 365 Clutter 38 NAŠA HRANA NAŠ PONOS 13 TIPS & TRICKS 39 AQUA VIVA JUNIOR - LOONEY TUNES 14 MLADI NIKOLJDAN 51 AQUA VIVA CSR aktivacija POKRENIMO našu DECU 15 - 16 Naši proizvodi DEO MNOGIH humanih I 52 - 53 AQUA VIVA SPORT RANGE 17 EDUKATIVNIH projekata AQUA VIVA FLAVOUR LUBENICA&LIMUN 18 - 19 54 - 57 SOVE NA EXIT I SEADANCE FESTIVALU 20 - 21 POKRENIMO NAŠU DECU GUARANA ICEBREAKER 22 58 - 59 GUARANA LIMITED EDITION 23 Naša DECA su naša budućnost GUARANA VIBE(R)S 22 - 23 NOVI GUARANA NO SLEEP 24 - 25 USPESI 3 NOVI WEB SITE 25 TRADE PROMOTIONS 26 - 27 REMIXOVANJE SA PRIRODOM 41- 43 KREATIVNI KONKURS 28 KOLEGE IZ NATURE 29 TEAM BUILDING KOLEGINICA IZ PRODAJE 43 KNJAZ MOJI BRENDOVI NAŠE KOLEGE / ENERGETSKI MENADŽERI 44 IMLEK 30 6FUN BAMBI 31 PROJEKTORI U CILJU BOLJE FUNKCIONALNOSTI 45 OSMOSMERKA, PRONAĐI RAZLIKE, ASOCIJACIJA, AKCIONI PLAN - JMJK 32 - 33 RADNIČKE SPORTSKE IGRE 2017. 45 MOZGALICA, FUN FACTS, SUDOKU, IZOŠTRI ČULA61 - 62 UVOD jer su na tržištu sve naše Ovu posebnu godinu aktivnosti i strategije dale krunisali smo još jednom rezultat, pa su potrošači važnom i značajnom stalno i uporno tražili novinom – novim vizuelnim proizvode Knjaza, u kojima identitetom i logotipom su nalazili nezamenljiv kompanije Knjaz Miloš. Novi kvalitet i vrednost. Zahvalan logo pravljen je za kompaniju sam i ponosan što je čitava koja, na temeljima svoje organizacija prepoznala velike i obavezujuće istorije, značaj trenutka i dala sve kredibilno i autoritativno od sebe da na pozitivne demonstrira i postavlja okolnosti koje smo sami uvek nove i bolje standarde stvorili, do kraja i dosledno odnosa prema poslu, odgovaramo posvećenošću i potrošačima i zajednici. radom. Kako to obično biva, sreća prati vredne, pa je i Siguran sam da će se naš uigran tim imao tu sreću u godinama koje dolaze da ovo bude izuzetno toplo videti da, radeći pametno i leto. Sve ovo pomoglo je da postižući odlične poslovne kapitalizujemo svoj trud i rezultate, mi zapravo dobijemo rezultate kojima se stvaramo mnogo više. sada sa pravom ponosimo. Gradimo zdravu i uspešnu kompaniju, gradimo Bilo je mnogo momenata stručnjake kadre za velike za pamćenje, jer smo radili, a izazove, gradimo dobre potom i slavili na naš način. kolege. Hajde da do kraja Uveli smo nove proizvode godine nastavimo da radimo superiornog kvaliteta, na Knjazov način. realizovali kampanje za sve brendove, na terenu sve aktuelnosti uspešno predstavili, odajući utisak moći koja se bazira na znanju i stručnosti. Ovakvim pristupom, pokazali smo našim potrošačima i partnerima da mogu da S poštovanjem, računaju na Knjaz i da zaista Drage kolege, jesmo lokalna kompanija koja domaćem tržištu donosi svetski kvalitet i najviše U završnicu ove izuzetne rezultatima, ovo je najboljih domete svoje industrije. Miloš Stojisavljević godine ulazimo motivisani prvih 8 meseci kompanije rezultatima koje smo Knjaz Miloš u proteklih 12 postigli sopstvenim znanjem godina, jer smo od početka i velikim trudom svih godine proizveli i prodali zaposlenih u kompaniji. To je 165 miliona litara. Hvala zdrava motivacija i zaslužena svima vama, pojedinačno i satisfakcija, ohrabrenje timski, što ste stvorili ovakav i potvrda da možemo rezultat. Radilo se vredno u nesputano da planiramo Knjazu, cele godine, u svim i ostvarimo sve što sektorima, od proizvodnje zamislimo. Prema prodajnim do prodaje. Moralo je tako, 5 OVO JE NOVO NOVI VIZUELNI IDENTITET Drage kolege, Dobili smo rešenje kakvo ne može da ponese niko drugi. Dobili Velike i najprepoznatljivije svetske kompanije odavno se na smo simbol za buduće godine i uspehe. tržištu ne prepoznaju isključivo po proizvodu i usluzi za koje su specijalizovani. Reputacija renomiranih globalnih kompanija bazira se i na društvenoj odgovornosti, ponašanju prema baštini društva u kojem su korporativni građani i estetskom utisku njihovih dela i proizvoda. Kao domaća kompanija sa brendovima koji imaju istoriju dužu od dva veka, brendovima koji su deo svakodnevnog života dece i ljudi svih uzrasta u našoj zemlji, mi želimo da budemo lokalni predstavnici ovakvih svetskih standarda. Zato smo ovu godinu, u kojoj zajedno postižemo istorijske rezultate, želeli da obeležimo još jednom značajnom promenom - promenom dosadašnjeg korporativnog vizuelnog identiteta: Nadamo se da ćete materijale sa novim korporativnim identitetom koristiti sa ponosom i zadovoljstvom, i u njima beležiti nove uspehe i pobede, za naredne vekove naše kompanije. U potrazi za vizuelnim identitetom dostojnim naše kompanije, pošli smo od našeg imena – KNJAZ MILOŠ – u kojem je sažeta istorija kakvom ne mogu da se pohvale svetski lideri naše i drugih industrija. Imenom koji znači autoritet, plemstvo, slobodu. Upotrebom lika kneza Miloša, koji je otkrio čudotvorni izvor odakle je voda, na njegov lični zahtev, konjskim i volovskim zapregama u butelama dopremana i u srpski dvor, želeli smo da istaknemo naše slavne početke, na koje su se nadovezala dva veka kvaliteta, neraskidivo vezanog za naše postojanje. Veštim dizajnerskim postupkom, lik kneza Miloša prikazan je modernim, jednostavnim i ikoničnim linijskim stilom: Dodatkom imena kompanije ispisanim odgovarajućim, jednostavnim slovima koje izražavaju postojanost i snagu: 6 7 OVO JE NOVO 135 MILIONA LITARA BRENDOVI U petak, 18.08.2017. Drage kolege, godine, na prijatan i domaćinski način Sa zadovoljstvom Vam predstavljamo kampanju kojom smo obeležili smo podržali lansiranje novog člana ReMix Knjaz porodice - rezultate iza nas, rezultate na koji smo Remix Knjaz Superior narandža! svi ponosni. Od početka godine smo proizveli i prodali 135 miliona litara, što je najbolji rezultat kompanije Knjaz Miloš u proteklih 12 godina. U prijatnom ambijentu pod Knjazovim suncobranima u novom ruhu našeg Knjaza proveli smo prijatnu noć i dan, družeći se u ritmu dobrog raspoloženja i timskog duha. Prigodne poklone sa novim korporativnim identitetom smo sa radošću poneli uz nadu da ćemo u njima beležiti nove uspehe i pobede, za naredne vekove naše kompanije. Nastavili smo priču o prirodnom mixu vode i Voćnog soka, ali smo joj sada dodali i malo sočnih detalja. Iskoristili smo priliku da još jednom kažemo HVALA kolegama iz Pored TV reklame, novi ukus Remix Knjaza podržali smo i kroz proizvodnje za vanserijsku predanost proteklih meseci jer bez toga ne bi bilo ni ovakvih rezultata na tržištu. printove u novinama, na bilbordima kao i na društvenim mrežama. Nadamo se da je ovo samo lepa uvertira za nove rezultate i nova druženja na kojima ćemo proslavljati neki sledeći uspeh. Prepustite se uzbuđenju! 8 9 REMIx Knjaz Remix Knjaz Superior SUpERIOR ŽURKA Narandža U prisustvu velikog broja prijatelja, partnera jedinstven i javnih ličnosti, kompanija Knjaz Miloš je napitak i predstavila je novo osveženje izuzetnog kvaliteta superiorno – ReMix Knjaz Superior Narandža. osveženje, jer DUgo SMo čeKali predstavlja NjeNo ViSočanstvo Mirisom i ukusom brazilske narandže, kojoj novi ReMix Knjaz duguje svoju superiornost, odisala je žurka u toplo julsko veče kraj reke. Prisutni idealnu liMeNKU, a SaDa NaM STižU Ne jeDNa, su uživali svim čulima u novom brendu Knjaz Miloša i programu koji mešavinu Nego dve! je na pravi način dočarao svojstva novog osvežavajućeg napitka, a atmosfera je upotpunjena egzotikom Brazila u nesvakidašnjem nastupu prirodne autentičnih samba plesačica. gazirane Sudeći prema utiscima zvanica ReMix žurke, ovog leta ReMix Knjaz vode i voćnog Superior Narandža je nezaobilazno piće u vrelim letnjim danima. soka slasnih brazilskih narandži, nema veštačke zaslađivače, a sadržaj voćnog soka je minimum 15%, što ga izdvaja od ostalih REMIx Knjaz SUpERIOR Narandža napitaka iz svoje kategorije letnja DEgustacija i predstavlja najbolji mix iz prirode. Drage kolege, nakon što ste vi imali priliku da premijerno probate naš novi ReMix Knjaz Superior sa ukusom brazilske narandže, potrudili smo se da nas tokom leta proba što više potrošača, kako na ulicama najprometnijih gradova u zemlji, tako i kod ključnih kupaca. Ponosni smo na činjenicu da nas je probalo preko 100.000 zadovoljnih potrošača! Eksplozija mehurića i pucketanje leda čini užitak ispijanja još zabavnijim i ekskluzivnijim! 10 11 OVO JE NOVO SpONZORSTVO Aktivacija EMISIJE na DRUštvenim ŽIKINA mrežama Tokom leta, popularna emisija žikina „NAšA Hrana naš PONOS“ ŠARENIcA šarenica gostuje u gradovima širom Srbije. Iz epizode u epizodu, naš kuvar Mika otkriva tradicionalne recepte i priprema izvrsna jela koja se vezuju za taj kraj. U našoj tradiciji dobro je poznat običaj da se na posebnim manifestacijama posvećenim nacionalnim specijalitetima koje volimo, slave izvrsni recepti, hedonizam i prijateljska i porodična okupljanja oko trpeze. Kao brend koji je neizostavan u ovakvim prilikama, naš Knjaz podržava iste vrednosti: ponos, nasleđe i tradiciju čiji se duh čuva i na ovaj način. Iz tog razloga, kreirali smo interaktivnu mapu „Naša hrana, naš ponos“, koja pratiocima Knjaz Miloš Facebook i Instagram stranice omogućuje da se informišu o svim predstojećim gurmanskim manifestacijama širom Srbije. Posetite aplikaciju na našoj Facebook stranici i uputite se na Vinski bal, Leskovačku roštiljijadu ili Zlatni kotlić. Golubački Kotlić - U
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