STRATEGIES FOR BUSINESS IN MOSCOW It is not the strong one that wins, the one that wins is strong. Franz Beckenbauer A PROPOS Oh football, you are everything! Now, on the eve of the Confederations Cup and the FIFA World Cup, there is no need to make such elaborate ad- In July 1979, a year before the Olympic Games in Mos- justments in preparation for the event. And this isn’t just cow, the Kremlin adopted a secret document. about sausages and other products, which supermarkets It had a very long name, but the essence of it was sim- all over Russia are packed with these days. The thing is ple: to make Moscow look as appealing and presentable that Moscow has been improving for a very long time, as possible for the Olympic Games. According to the becoming a more comfortable, clean and safe city for document, some Muscovites were asked to take time both local residents and tourists. The capital has plenty off and leave the city for the duration of the Games, of new roads, new metro stations, parks and squares... while other “undesirables” were simply rounded up and Moscow is changing for the better almost every day. driven outside the city borders. Only people with special No wonder that according to Lonely Planet’s Best in permits were allowed to come to Moscow from other Travel 2017 list, the Russian capital is in the top 10 cit- cities during this time period. ies to visit. In light of this, it seems strange that some All of this was done not only for the sake of security, but Western politicians and journalists tell stories about also to make sure foreign visitors didn’t see the endless “aggressive Russians” and try to implore others to boy- lines in front of stores, which ruined the image of the cott the World Cup. On the other hand, Russia isn’t new Soviet capital. In the USSR, a lot of people used to come to these accusations. It might seem strange, but some to Moscow from other regions in order to buy prod- people abroad know so little about Russia that they still ucts - like sausage, for example - they couldn’t purchase think bears roam the streets of Moscow! What can I elsewhere. There was even a joke about it: “What is long, say? Come and see for yourself! green and smells like sausage? It’s a long, green train that Responding to my question about how confident he was guests take out of Moscow to go back to their cities.” that everything will go smoothly during the World Cup, During the 1980 Olympic Games, Moscow had an Olympic Champion and Head of the Moscow Depart- abundance of different kinds of food. You could pur- ment of Sports and Tourism Nikolay Gulyayev said: chase anything at the store, even things that were usu- “I am sure that Moscow will host a real football festival, ally impossible to get - Finnish salami, different types and it will be organized in a superb way. We have ev- of cheese, juice, jam and canned beer! Muscovites used erything to make this happen: the city and sports infra- to joke that 1980 was the year communism was built in structure that work impeccably, that come together as a Moscow. The joke was especially funny because Nikita single unit. When I say ‘sports infrastructure,’ I mean the Khrushchev famously promised to build communism two new stadiums - the Luzhniki Olympic Complex and by 1980 during a communist party meeting in 1960. Spartak.” In the interview, which is featured in this issue, Unfortunately, this brand of communism only lasted a Mr. Gulyaev also said that Moscow is expecting around little over two weeks, from July 19 to August 3, while one million guests for the World Cup, which will take Moscow was hosting the 1980 Summer Olympics. place on June 14 - July 15, 2018. Sergo Kukhianidze Editor in Chief [email protected] Moscow Official CAPITAL IDEAS Mutual business interests stay Founder: Department for External Economic and International Relations of the Government of Moscow strong Address: Tverskaya, 13, Moscow, 125032. The Russian capital will strengthen ties with Bavaria Ph: +7 (495) 633-68-66, Fax: +7 (495) 633-68-65 E-mail: [email protected] www.dvms.mos.ru The exchange of experience Publisher: National Review Ltd continues CEO – Sergei Oposhnyanskiy Moscow and Berlin signed a memorandum on friendship and Phone.: +7 (495) 784-69-71 cooperation E-mail: [email protected] 6 – 9 CAPITAL IDEAS STRATEGIES FOR BUSINESS IN MOSCOW Editorial staff: 9 – 13 Editor-in-chief – Sergo Kukhianidze Production crew of the edition: Elena Egorova (deputy editor-in-chief), A fruitful meeting Tatyana Akimova, Vladimir Dolmatov, Marina Ershova, Marina Ogorodnikova, The Mayor of Moscow met with the Mayor of Paris Anastassia Paloni, Vladimir Smelov, Marina Urshina Consulting – Gennagy Charodeev, Evgeny Khokhlov Design – Robert Saifulin Vectors of cooperation Photo editor – Victoriya Oposhnyanskaya confirmed Page layout – Alexander Saifulin Assistant – Nadezhda Ratanova For the first time in the history of relations between the capitals of Russia and Iran, Tehran With assistance of Moscow Center for International Cooperation hosted Days of Moscow’s Economy, organized CEO: Sergei Anikanov by the Department for External Economic and Address: 105005, 68/8, build.1, Baumanskaya str., Moscow, Russia International Relations of the Government of Phone: +7 (499) 267-46-56, E-mail: [email protected] Moscow Distribution – "Trans-Media" Ltd Acknowledgements to: Moscow-Doha: New PHOTO – www.mos.ru, www.dvms.mos.ru, www.stroi.mos.ru, ITAR TASS Agency, RIA-Novosti, Getty Images Russia, companies and organizations, horizons represented in the issue. A Moscow Government delegation visited Qatar If you wish to get new issues of Capital Ideas, please, apply to: [email protected]. The magazine is registered with at the Federal Authority of Legislative Control in Mass Media and Cultural Heritage Protection. Media registration certificate ФС77-53716, issued April 26, 2013. All reproduction permitted only with the Editor’s permission and reference to ‘Capital Ideas’. Distributed free of charge Published with support from the Department for External Economic and International Relations of the Government of Moscow Circulation : 7000 Signed into print 12. 04. 2017 Face to Face Nikolay Gulyayev: Moscow in words We are ready for a What’s New 34-35 26 – 31 football festival Nothing Ventured Head of the Moscow Department of Sports Government and business and Tourism answered our questions in an José Campusano Alarcón: exclusive interview with Capital Ideas. Playing to win We're not afraid of 14 – 18 Moscow is first among Russian regions in terms of public-private partnerships competition City’s graph development On wine, salmon and Luis Corvalan 19 32-33 36-38 20 – 24 Face to Face Valery Gazzaev: Russia is overdue for a football reform Russia is getting ready to hold two major international athletic competitions - the FIFA Confederations Cup in the summer of 2017 and the FIFA World Cup in the summer of 2018. Valery Gazzaev, Deputy Сhairman of the Duma committee on sports, tourism and youth policy (“A Just Russia”), talked to Capital Ideas about legislative changes in this sphere, how the country plans to respond to the anti-doping scandal, and young people’s athletic prospects in general. 25 City’s graph April-June 2017 CAPITAL IDEAS 3 Nothing Ventured Nothing Ventured Nothing Ventured KNAUF Group: Russia Japanese quality with You can do business in remains a strategically a Russian soul Russia without getting important market If you’re still having doubts about whether your hands dirty KNAUF has been a long-term partner of or not it’s possible to do business in Russia, Berlin native Philipp Rowe became a Muscovite Russia, having established business contacts just look at ISUZU. This company is the right after getting his degree in Germany. In here all the way back in 1970’s. In 1993, the perfect testament to the fact that doing 2007, he decided to start his own business. company started to heavily invest in its business in Russia is great. Suffice it to say Today, his company Rufil Consulting, which is business activities in Russia. Janis Kraulis, the that ISUZU is currently the number one located in the center of the city, employs about head of Knauf Group CIS, talked about the foreign company in terms of truck sales. 20 Russian and foreign workers. company in an interview with Capital Ideas. 40-43 48-51 56 – 60 44 – 47 52 – 54 62 – 65 Nothing Ventured Nothing Ventured Expert tips Xu Jiangsheng: We still Ramnik Kohli: It’s important Territory of have a lot of potential to know and love Russia Justified in Russia In 2014, phones from the Indian brand Micromax first Risks appeared on the Russian market. In a few years, the On the Russian auto market, Chery is one of company became one of the top three major mobile The Frenchman Jean-François the top three most successful Chinese brands phone importers in Russia. Ramnik Kohli, head of Marquaire is convinced that in terms of sales volumes. In an interview Micromax in Russia in the CIS, talked about the Russian markets are a good with Capital Ideas, Deputy CEO of Chery development of Micromax on the Russian market and prospect for foreign investors. International Xu Jiangsheng talked about the his life in Moscow in an interview with Capital Ideas. company’s achievements and plans, as well as about his life in the Russian capital. 4 CAPITAL IDEAS April-June 2017 Our interview Jun Kondo: I know what Life&Culture This and That Muscovites like Zelfira Tregulova: Football, Russian style: Jun Kondo, Head Chef at FumisawaSushi, came to Moscow a year ago at the invitation of the Art heals the soul when will our love for the Russian restaurateur Arkady Novikov.