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Tingles, Tea Boxes and Sticky Sounds —ASMR Read Diffractively with Agential Realism Iida Nissinen

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Tingles, Tea Boxes and Sticky Sounds —ASMR Read Diffractively with Agential Realism Iida Nissinen Tingles, Tea Boxes and Sticky Sounds —ASMR Read Diffractively with Agential Realism Iida Nissinen Master’s Thesis Art Education, Department of Art, Aalto University 2018 Supervisor: Helena Sederholm Tekijä Iida Nissinen Avainsanat ASMR, inhimillinen, ei­inhimillinen, uusmaterialismi, agential realism, materia, toimijuus, intra­aktio, YouTube Työn nimi Tingles, Tea Boxes and Sticky Sounds —ASMR Read Diffractively with Agential Realism Laitos Taiteen laitos Koulutusohjelma Kuvataidekasvatuksen koulutusohjelma Vuosi 2018 Sivumäärä 140 Kieli Englanti Ykskantaan ASMR ilmiön voisi lukea visuaalisen ja tapahtuvat. Post humanistiset ja feministiset alakulttuurin muodoksi: ASMR videot ovat itse­ diskurssit, sekä uusmaterialistiset teoriat ovat Tiivistelmä tuotettua sisältöä YouTubessa, joka on eräs osa myös tämän päivän taidekasvatusflosofaa. Opinnäytteessäni tarkastelen teoreettisen suhteellisen hiljattain tunnistettu ja tunnustettu osallistavan online­kulttuurin areenoista. Tässä tutkielmassa laajennan ihmis­ fyysikon ja uusmaterialistisen feministi tutkijan ilmiö, joka on viime vuosina alkanut herättää ASMR on kiinnostava esimerkki ilmiöiden keskeistä käsitystä ASMR ilmiöstä silkkana Karen Baradin käsitteiden kautta ilmiötä kiinnostusta julkisessa keskustelussa. ASMR toteutumisesta ja leviämisestä tässä ajassa. kulttuurin tuotteena, fyysis­ emotionaalisena nimeltä ASMR. Baradin teoria, agential realism ilmiön ytimessä on spesif, kihelmöivä hyvän­ Mainonta, mielipiteet, politiikka, kulutta­ aisti kokemuksena, tai joukkona erikoisia (suom. agentiaalinen realismi), on kokonais­ olontunne (tyypillisesti ei seksuaalinen), joka minen, vastustaminen, trendit, ihanteet ja YouTube­videoita. Tutkin Baradin käsitteillä valtainen ontologia, joka on muotoiltu kriitti­ koetaan rentouttavissa tilanteissa tiettyjen idolisointi ovat kietoutuneet YouTube kanavilla. miten, ja millaisissa intra-aktioissa (ei sessä vuoropuhelussa nykyfysiikan, tieteen­ moni aististen ärsykkeiden yhteydessä. Yk­ Itsensä elättäminen ”tubettajana” on yhä vuoro­, vaan kanssa vaikutuksissa) toimijuus tutkimuksen, (intersektionaalisen) feminismin, sityiset videoblokkaajat, jotka ovat leikkisästi tyypillisempi toiveammatti perinteisen näytteli­ materialisoituu ja manifestoituu ASMR ilmiön sekä post humanististen ja jälkistrukturalististen nimenneet itsensä ASMRtisteiksi, lataavat jän tai opettajan työn ohella. Taide kasvatuksella kontekstissa. Metodini on diffraktiivinen: olen­ teorioiden kanssa. Agentiaalinen realismi su­ miljoonia videoita YouTubeen, tarkoituksenaan tehdyn tutkimuksen pitäisi ottaa kriitti nen naista on, että oivallukset eivät synny pelkästä lauttaa kvanttifysiikan tulkinnat ja meta fysiikan synnyttää ASMR kokemus katsojassa. Ilmiön tarkastelu kulma (visuaaliseen) kulttuuriin, aineistosta, ja sitten selity teorialla, eikä teoria perus kysymykset yhteen, ja ottaa kantaa ympärille onkin syntynyt nettiyhteisö, jonka jonka erottamat tomana osana niin taide, määritä huomionarvoisia havaintoja, vaan todellisuuden materiaalisuuteen ja materian keskiössä ovat ASMR videot. Videoiden teemat kuin taide kasvatus toteutuvat. Tämä kriitti­ teoria, aineisto (keskeisimpänä kaksi ASMR merkitykseen. Teoria pyrkii selittämään toimi­ vaihtelevat kuvitteellisista lääkärikäynneistä nen suhtautuminen tarkoittaa virittäytymistä ilmiöön kuuluvaa videota), ja minä toimimme juuden (agency) materiaalis­diskursiivista toteu­ näennäisen absurdeihin leikkeihin tyypil­ ( visuaalisen) kulttuurin käytäntöihin ja suhteelli­ kanssavaikutuksessa. tumista ilmiöissä, joihin kuuluu sekä ”inhimil­ lisesti taloustavaroiden, tai vaikkapa ruoan suuksiin, joissa materia ja merkitys toteutuvat lisiä” (human) että ”muita kuin inhimillisiä” kanssa. Erityistä videoiden sisällöissä onkin (non human / other­than­human) osallistumisia. intensiivinen ja tarkoituksellisen pitkä kestoinen Agentiaalinen realismi ei ole entiteettien antautuminen kanssaoloon ”inhimillisten”, realismia, vaan sen sijaan se käsittää ilmiöiden ”ei­inhimillisten”, ”elävien” ja ”elottomien” olevan todellisuuden perusyksiköitä. objektien ja materian kanssa (video saattaa Aalto University, P.O. BOX 11000, 00076 AALTO ASMR (sanoista ’Autonomous Sensory esimerkiksi kulua hiusten, hehkulamppujen, www.aalto.f Meridian Response’) on melko tutkimaton, vieras kielisten sanojen tai sametin parissa). Taiteen maisterin opinnäytteen tiivistelmä 4 5 Author Iida Nissinen Keywords ASMR, human, nonhuman, new materialism, agential realism, materia, agency, intra­action, YouTube Title Tingles, Tea Boxes and Sticky Sounds —ASMR Read Diffractively with Agential Realism Department Department of Art Major / Subject Degree Program in Art Education Year 2018 Pages 140 Language English a living as a professional YouTuber has be­ production of agency materializes and mani­ come an increasingly common wish for one’s fests in the ASMR phenomenon. I’m not only Abstract occupation, alongside the more traditional as­ interested in what is produced as part of ASMR, In this thesis, I contemplate a phenomenon relaxed situations and triggered by certain mul­ pirations to become an actor or a teacher. Re­ but how it is produced. My method is diffractive called ‘ASMR’ through and with a few of the tisensory stimuli. Private vloggers, playfully search in art education, then, is a critical pros­ reading, which can also be phrased as ”think­ most prominent concepts of a new materi­ calling themselves as ASMRtists, are uploading pect towards and within (visual) culture; it is ing the theory” (agential realism) ”while read­ al feminist scholar and theoretical physicist millions of ASMR videos to spark tingles in the and should be attentive to the practices and ing the data” (ASMR phenomenon, with two Karen Barad. The chosen theory, agential re­ spectator. A YouTube community has formed relations that constitute matter and meaning. exemplary videos serving as concrete examples alism, merges physics and metaphysics and around the phenomenon. Themes of ASMR Posthumanist discourses, emerging with new of the genre). As I get entangled with ASMR, I proposes a fresh and comprehensive contribu­ videos vary from imaginary medical appoint­ formulations of feminisms, as well as the­ strive to think with and within the box, as much tion on how matter matters, and how agency ments to seemingly absurd play with house­ ories that account for materiality again, are as from outside it. is produced in material­discursive practices hold items. Peculiar to the videos is that they infuencing today’s art education. involving ”human” and ”nonhuman” partici­ feature extraordinarily intent and durational en­ My challenge is to expand the pants. Agential realism is formed in critical con­ gagements with ”human,” ”nonhuman,” ”ani­ instantaneous perception of the ASMR versations with contemporary physics, science mate” and ”inanimate” objects and materials phenomenon as a mere example of human studies, (intersectional) feminist, posthuman­ (for example with human hair, light bulbs, for­ culture’s production, a bunch of YouTube ist, and post­structuralist theories. Intra­action, eign words, and velvet). At its simplest, ASMR videos, and a human­centric physical­ emotional matter, and agency are core concepts of agen­ can be defned as an example of visual subcul­ sensorial experience. In this thesis, I contem­ tial realism, which is not realism toward entities ture: ASMR videos are user­created content on plate how intra­active entanglements and the (things), but realism toward phenomena. YouTube, which is a site of participatory culture ASMR (’Autonomous Sensory Meridian online. Response’) is still a somewhat inscrutable topic, ASMR is a topical example of the although it has become more and more recog­ emergence of phenomena in this era. nized in public conversations. A bodily charac­ Advertisements, opinions, politics, consumer­ Aalto University, P.O. BOX 11000, 00076 AALTO teristic of ASMR is reported to be a pleasurable ism, resistance, trends, idolization and ideals www.aalto.f (non­sexual) tingly sensation, experienced in are all entangled on YouTube channels. Making Master of Arts hesis abstract 6 7 CONTENTS TIIVISTELMÄ 4 INTRODUCTION 13 RESEARCH 39 TOUCHING(S) 53 TAKE CARE CONCLUSIONS 119 QUESTIONS AND BE CAREFUL 87 & EXCLUSIONS Why Agential Realism Let’s Get Tingly ABSTRACT 6 You Don’t Get What You Give Interiors and Exteriors in ASMR? METHOD 39 – Or Maybe Later, And It Is FURTHER 122 Making Something Else ADAPTATIONS & ASMR Videos in Short Diffractive Reading – Thinking SPECULATIONS Not All the Bodies Produced Attentive Touch and with & Plugging in Are Human Bodies Why to Engage with ASMR Engagement with Objects Researcher – Knowledge REFERENCES & 124 Touching Matters Are Bodies Learning of Caring Practices as Material, In Production TRANSCRPTIONS THEORY 27 Entangled Methods STRANGE Brief Background for ­ TOUCHING MATTERS 100 Barad’s New Materialism ANALYSIS 43 SOUNDSCAPE 67 Distance and Proximity in Sound Is a Material Matter Terminology Apparatuses in Baradian Online Asmr Theory: Background for the Not Only Words, But the Analysis to Understand the Causality in Asmr DATA 35 Sounds Can Be Touching Too Constitution of Phenomena Waste of Time, Leisure “Unintentional” video Delicious Sounds Pleasure, or Time Well Spent? #ASMR #BobRoss Workings of the ASMR+Mystic Sensualities of Matters Mountain ­apparatus Spacetime Queerness and and Meanings Object­based ASMR video Absurdity of Asmr ASMR AS AN INTIMATE ENGAGEMENT 79 Hands On Objects Intimacy Is a More­Than­ Human Matter INTRODUCTION Niels Bohr1
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