ADVERTISING INFORMATION SERVICES DATA IMPORTANT NOTE Nielsen has collaborated with the Media Agency Association of (MAAT) in conducting a survey with media agencies to adjust the rate card and collect the TV advertising spending data as closest to the actual spending as possible. The new rate card will be used starting from April 2020 onwards with details as follows: 1. Adjusting the discount percentage for prime time and non-prime time of each station from the survey results. 2. Subtracting the Agency fee from the rate card including discounts/give away from broadcasters (all cases). 3. Adjusting the price of the broadcaster's time slot between 01:00 - 04.00 to 1,500 Baht, all except for live/special programs that the broadcaster has given advance notice only.

TOP 10 BRANDS GROUP ESTIMATED ADSPEND ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM Exclude Section: Classified, CD/DVD (Musical & Film Products), Exclude Section: Classified, House ads Government & Community Announce, Leisure, House ad.

JAN 21 VS JAN 20 | 000’BAHT JAN 21 VS JAN 20 | BAHT MILLIONS NO BRANDS JAN 2021 JAN 2020 MEDIA JAN 21 SOV % JAN 20 SOV % DIFF % CHANGE TV 4,737 65.65 4,693 63.15 44 1 1 29 SHOPPING DIRECT SALES 196,598 66,888 CABLE/SATELLITE 90 1.25 164 2.21 -74 -45 2 RS MALL DIRECT SALES 127,294 207,429 RADIO 216 2.99 314 4.22 -98 -31 3 O SHOPPING DIRECT SALES 94,473 19,462 NEWSPAPERS 219 3.03 256 3.44 -37 -14 4 COKE SOFT DRINK 87,596 62,200 MAGAZINES 47 0.65 61 0.82 -14 -23 5 NESCAFE COFFEE READY MIXED 83,597 57,444 CINEMA 329 4.56 530 7.13 -201 -38 6 TEPTHAI HERBAL TOOTHPASTE 72,617 15,751 OUTDOOR 463 6.42 519 6.98 -56 -11 7 TESCO-LOTUS SUPERCENTER 64,955 69,677 TRANSIT 305 4.23 464 6.24 -159 -34 8 WWW.MONOMAX.ME 63,607 34,476 IN STORE 43 0.60 51 0.69 -8 -16 9 BREEZE LAUNDRY DETERGENTS 62,722 8,043 DIGITAL 767 10.63 NA NA NA NA 10 S-26 POWDER MILK 62,720 788 TOTAL 7,216 100.0 7,432 100.0 -216 -3

TOP 10 ADVERTISERS ESTIMATED ADSPEND Exclude Section: Classified, House ads

JAN 21 VS JAN 20 | 000’BAHT NO BRANDS JAN 2021 JAN2020

1 UNILEVER THAI TRADING CO.,LTD. 348,545 296,906 2 NESTLE(THAI) LTD. 296,827 119,079 3 PROCTER & GAMBLE (THAILAND) 221,818 151,246 4 MONO TRAVEL CO.,LTD. 196,629 66,888 5 MASS MARKETING CO.,LTD. 155,619 40,314 6 LIFESTAR CO.,LTD. 127,294 216,348 7 ADVANCE INFO SERVICE PCL. 111,629 103,891 8 TOYOTA MOTOR THAILAND CO.,LTD. 98,611 122,006 9 GMM CJ O SHOPPING CO.,LTD. 94,473 19,462 10 AJINOMOTO SALES (THAILAND) CO.,LTD. 93,825 69,748

UPDATE: 15/02/2021

Copyright © 2021 Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute TELEVISION AUDIENCE DATA – JANUARY 2021 IMPORTANT NOTE Nielsen’s Television Audience Measurement (TAM) captures and delivers unparalleled insights into what audiences are watching across Thailand nationwide, aged 4 years old and above.

% Reach = Number of different individuals which have seen at least one minute of a channel Average TVR = Average number of individuals watching TV during a specific time

TOP 10 CHANNELS AMONG ADULTS (35+ YEARS OLD): 37.2 MILLION PEOPLE UPDATE: 01/02/2021

BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY % Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 83.69 2.81 CH3 75.18 1.79 CH7 77.51 2.01 CH7 78.30 1.90 CH7 73.52 1.95 CH3 69.73 0.83 THAIRATH TV 74.46 1.14 THAIRATH TV 70.55 1.00 ONE 67.58 0.79 71.17 1.63 AMARIN TV 67.49 1.21 THAIRATH TV 66.42 0.67 AMARIN TV 70.21 1.03 MONO 29 65.96 1.40 AMARIN TV 64.31 0.74 WORKPOINT TV 69.01 1.14 WORKPOINT TV 62.57 1.19 MONO 29 59.59 0.92 ONE 68.68 1.23 ONE 61.93 0.95 WORKPOINT TV 56.68 0.72 MCOT HD 60.72 0.44 CH8 56.52 0.52 CH8 53.23 0.44 CH8 57.55 0.53 MCOT HD 56.10 0.31 MCOT HD 52.61 0.20 PPTV 57.23 0.41 PPTV 55.27 0.42 PPTV 46.68 0.19 TOP 10 CHANNELS AMONG YOUNG ADULTS (15-34 YEARS OLD): 18.5 MILLION PEOPLE

BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY % Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 61.29 0.98 CH7 50.03 0.93 CH7 55.02 1.01 CH7 51.81 0.81 CH3 49.49 0.68 CH3 45.87 0.41 MONO 29 51.60 0.73 MONO 29 48.52 0.62 ONE 45.30 0.30 ONE 47.60 0.48 AMARIN TV 44.05 0.34 MONO 29 41.69 0.46 THAIRATH TV 46.32 0.30 THAIRATH TV 40.46 0.29 THAIRATH TV 39.09 0.19 WORKPOINT TV 42.34 0.34 WORKPOINT TV 40.23 0.31 WORKPOINT TV 38.99 0.22 AMARIN TV 42.14 0.27 ONE 36.58 0.39 AMARIN TV 38.45 0.15 MCOT HD 37.54 0.12 PPTV 31.36 0.13 MCOT HD 30.26 0.05 PPTV 32.65 0.10 CH8 28.97 0.13 CH8 28.89 0.12 32.37 0.12 MCOT HD 28.96 0.08 GMM25 26.56 0.04 TOP 10 CHANNELS AMONG KIDS (4-14 YEARS OLD): 8.7 MILLION PEOPLE

BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY % Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 68.77 1.44 CH7 56.50 0.93 CH7 71.60 1.27 CH7 67.05 1.20 MONO 29 53.64 0.90 MONO 29 57.09 0.50 MONO 29 61.95 0.87 CH3 51.85 0.63 ONE 55.67 0.41 THAIRATH TV 56.94 0.44 AMARIN TV 47.08 0.35 CH3 55.61 0.47 AMARIN TV 53.84 0.40 WORKPOINT TV 43.85 0.40 THAIRATH TV 51.51 0.28 WORKPOINT TV 52.98 0.67 THAIRATH TV 42.35 0.25 AMARIN TV 49.41 0.27 ONE 52.23 0.37 ONE 41.95 0.40 WORKPOINT TV 45.86 0.26 PPTV 40.27 0.12 MCOT HD 34.79 0.07 MCOT HD 41.15 0.08 GMM25 39.63 0.07 CH8 34.17 0.18 CH8 37.82 0.14 CH8 37.39 0.12 GMM25 34.10 0.06 GMM25 34.13 0.05

TOP 10 CHANNELS AMONG ALL 4+ YEARS OLD: 64.5 MILLION PEOPLE

4-14 15-34 35+ % Reach Average TVR % Reach Average TVR % Reach Average TVR CH7 67.57 1.18 CH7 53.37 0.96 CH7 76.72 1.98 MONO 29 56.92 0.64 CH3 49.08 0.56 CH3 72.95 1.33 CH3 56.43 0.63 MONO 29 44.80 0.54 THAIRATH TV 68.50 0.81 ONE 52.10 0.40 ONE 43.62 0.35 ONE 66.46 0.89 THAIRATH TV 50.11 0.30 THAIRATH TV 40.52 0.23 AMARIN TV 65.87 0.88 AMARIN TV 49.44 0.30 AMARIN TV 40.32 0.21 MONO 29 62.68 1.13 WORKPOINT TV 46.31 0.35 WORKPOINT TV 39.79 0.26 WORKPOINT TV 59.77 0.89 MCOT HD 39.20 0.08 MCOT HD 31.07 0.06 CH8 54.59 0.47 CH8 36.93 0.14 CH8 29.32 0.14 MCOT HD 54.56 0.26 GMM25 34.83 0.06 GMM25 27.52 0.06 PPTV 50.12 0.27

Copyright © 2021 Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute