Obesity: an American Epidemic
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Chapter 01 1
Chapter 01 1. Introduction McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organization, product or service. The brand image represents how consumers view the organization. Branding only works when an organization behaves and presents itself in a consistent way. Marketing communication methods, such as advertising and promotion, are used to create the colors, designs and images, which give the brand its recognizable face. At McDonald's this is represented by its familiar logo - the Golden Arches. Marketing involves identifying customer needs and requirements, and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are - not everyone will want what McDonald's has to offer. The people McDonald's identifies as likely customers are known as key audiences. McDonald’s has come up with advertising campaigns to help combat the dropping sales such as its New Taste Menu, and this was geared toward the healthier consumer. The message was that the company was tasty and nutritious, friendly folks and fun could be found at McDonald’s. 1.1 Problem Statement McDonald’s has been forced to contend with a number of potential obstacles to growth in recent years, most notably stark criticism and a less-than-favorable global economic climate that has seen consumers reduce their discretionary spending. -
Super Size Me and the Conundrum of Race/Ethnicity, Gender, and Class for the Contemporary Law-Genre Documentary Filmmaker
Loyola of Los Angeles Law Review Volume 40 Number 2 Symposium—Access to Justice: Law Article 7 and Popular Culture 1-1-2007 Super Size Me and the Conundrum of Race/Ethnicity, Gender, and Class for the Contemporary Law-Genre Documentary Filmmaker Regina Austin Follow this and additional works at: https://digitalcommons.lmu.edu/llr Part of the Law Commons Recommended Citation Regina Austin, Super Size Me and the Conundrum of Race/Ethnicity, Gender, and Class for the Contemporary Law-Genre Documentary Filmmaker, 40 Loy. L.A. L. Rev. 687 (2007). Available at: https://digitalcommons.lmu.edu/llr/vol40/iss2/7 This Symposium is brought to you for free and open access by the Law Reviews at Digital Commons @ Loyola Marymount University and Loyola Law School. It has been accepted for inclusion in Loyola of Los Angeles Law Review by an authorized administrator of Digital Commons@Loyola Marymount University and Loyola Law School. For more information, please contact [email protected]. SUPER SIZE ME AND THE CONUNDRUM OF RACE/ETHNICITY, GENDER, AND CLASS FOR THE CONTEMPORARY LAW-GENRE DOCUMENTARY FILMMAKER Regina Austin * I. THE INGREDIENTS OF A SUPERSIZED SUCCESS More than other genres of popular culture, documentaries are favorably disposed to what passes as a liberal perspective on social issues, including civil litigation. Newspaper headlines proclaim it, conservatives lament it, and documentarians do not dispute it. Indeed, the premise for Super Size Me,' one of the most popular documentaries of the first half decade of the 21st century, actually originated with the fast-food obesity case Pelman v. McDonald's Corp.2 According to Daily Variety, the idea for the documentary * William A. -
Clowning with Kids' Health – the Case for Ronald Mcdonald's
Brought To You By: and its campaign Clowning With Kids’ Health THE CASE FOR RONALD MCDONALD’S RETIREMENT www.RetireRonald.org Table of Contents FOREWORD ....................................................................................... Page 1 INTRODUCTION ................................................................................. Page 2 RONALD MCDONALD: A RETROSPECTIVE .......................................... Page 4 Birth of a pioneer…in marketing to kids ................................................ Page 5 Clown at a crossroads ........................................................................ Page 6 Where’s RONALD? ........................................................................... Page 7 What did Americans find? .................................................................... Page 8 Clowning around schools .................................................................... Page 8 McSpelling and Teaching .................................................................... Page 10 The Ironic Ronald McJock .................................................................... Page 11 Providing his own brand of healthcare ................................................... Page 12 Taking to the tube .............................................................................. Page 13 The McWorld Wide Web ....................................................................... Page 14 PUTTING RONALD ON KIds’ BraINS, PAST PARENTS ......................... Page 15 The power of getting the brand in kids’ hands -
(By Email) Our Ref: MGLA150519-2647 26 July 2019
(By email) Our Ref: MGLA150519-2647 26 July 2019 Dear Thank you for your further refined request for information which the GLA received on 14 May 2019. Your request has been dealt with under the Freedom of Information Act (FOIA) 2000. You asked for a list of 69 priority responses (excluding any parties which have not responded to the advertising ban section of the consultation). Please find attached the information within scope of your request. 22 of the companies within scope of your request responded online and their responses have been placed into a spreadsheet at the end of this response. A detailed summary of the consultation response, including the GLA's responses to issues raised and subsequent changes made to the final strategy following the feedback from the consultation responses we received is available online. Here is the link to the consultation report: https://www.london.gov.uk/sites/default/files/appendix_b_- _consultation_report_final_09.01.19.pdf In terms of the responses we received during the consultation process. Of the 149 responses from stakeholder organisations, 68% (101) were in favour of an advertising ban, 17% (26) opposed and 15% (22) did not expressing a view on this element of the draft LFS. In addition, a total of 592 emails and letters were received by members of the public relating to the proposed ban on advertising junk food on the TfL estate, of which 98% were supportive of a ban. Please note that employee details are exempt from disclosure under s.40 (Personal information) of the Freedom of Information Act. This information could potentially identify specific employees and as such constitutes as personal data which is defined by Article 4(1) of the General Data Protection Regulation (GDPR) to mean any information relating to an identified or identifiable living individual. -
2010-CSR-Report.Pdf
McDonald’s Corporation Worldwide Corporate Social Responsibility 2010 Report Nutrition and Well-Being sustainable supply chain Environmental Responsibility EMPLOY EE EXPE RIE NCE Community what we re ’ ® made of TABLE OF CONTENTS Introduction 03 Corporate Governance & Ethics 04 Message from Jim Skinner 05 Progress to Date 06 Feature: Farm to Front Counter 11 Nutrition and Well-Being 24 Sustainable Supply Chain 28 Environmental Responsibility 32 Employee Experience 34 Community 36 2011-13 Goals 38 ABOUT THIS REPORT We’re taking a more streamlined approach to our report this year, focusing on progress made since our last report was issued in 2009. As in the past, we are primarily reporting on our nine largest markets: Australia, Brazil, Canada, China, France, Germany, Japan, United Kingdom and United States. At the end of each section, we encourage you to “Read More About” related topics, policies and programs found at http://www.aboutmcdonalds.com/mcd/csr.html. We have cataloged our entire Corporate Social Responsibility site, including the content in this report, using the Global Reporting Initiative (GRI) framework. 2 McDonald’s 2010 Worldwide Corporate Responsibility Report INTRODUCTION What We’re Made Of 100% pure beef... crisp lettuce...fresh eggs... these are just some of the ingredients McDonald’s food is made of. Nutrition and Well-Being sustainable supply chain Continuous improvement...growth Environmental Responsibility opportunity...commitment to doing EMPLOY EE EXPE RIE NCE the right thing for our customers, Community our communities and the planet... these are some of the ingredients McDonald’s as a company is made of. With more than 32,000 restaurants around the Guided by McDonald’s company values, we seek to world, we know that McDonald’s can have make progress in five key areas: nutrition and considerable positive impact. -
Havin' Fun with Supersize Stereotypes: Mcdonald's Online
Verge 5 Keen 1 Havin’ Fun With Supersize Stereotypes: McDonald’s Online Marketing Campaign Vanessa Keen America is the well-known cultural melting pot of the world. Here, all sorts of races and ethnicities coexist, assimilating and mixing, to create a jambalaya of culture. If one were to reach a ladle into this metaphorical pot and scoop out a sample of the stew, it would probably taste like McDonald’s. McDonald’s is one of the most successful corporations of our time. Its prowess seems to transcend normal demographic divides; it is the entire world’s local restaurant. One of McDonald’s newest campaigns is digital and tries to appeal to consumers via the internet. The company has purchased several domain names; i-am-asian.com, 365black.com, and meencanta.com to separately lure customers in from various racial backgrounds. These sites appear to foster a community, congratulating each group’s achievements, celebrating their uniqueness, and commemorating their culture. However, beneath all this multicultural pageantry there is a pronounced and barely masked advertising ploy. McDonald’s “Havin’ Fun” campaign blatantly targets various races individually so that it can personalize specific messages and advertising techniques for each group. The attempts to identify with minorities only extend to the most superficial, clichéd cultural components. This sort of target marketing portrays a shallow understanding of racial and ethnic identity and reinforces preexisting stereotypes. Target marketing is nothing new. For decades, advertising companies have been sectoring off the public, directing different campaigns or advertisements towards specific groups. This is an accepted and expected practice. -
The Link Between Fast Food and the Obesity Epidemic
Health Matrix: The Journal of Law- Medicine Volume 17 Issue 2 Article 5 2007 The Link between Fast Food and the Obesity Epidemic Dustin A. Frazier Follow this and additional works at: https://scholarlycommons.law.case.edu/healthmatrix Part of the Health Law and Policy Commons Recommended Citation Dustin A. Frazier, The Link between Fast Food and the Obesity Epidemic, 17 Health Matrix 291 (2007) Available at: https://scholarlycommons.law.case.edu/healthmatrix/vol17/iss2/5 This Note is brought to you for free and open access by the Student Journals at Case Western Reserve University School of Law Scholarly Commons. It has been accepted for inclusion in Health Matrix: The Journal of Law- Medicine by an authorized administrator of Case Western Reserve University School of Law Scholarly Commons. NOTE THE LINK BETWEEN FAST FOOD AND THE OBESITY EPIDEMIC t Dustin A. Frazier Obesity: Over thirty percent of adults are obese and over fifteen percent of children are considered obese.' Research Study: Fat, sugar, and cholesterol have addictive quali- ties similar to the drug nicotine. INTRODUCTION Obesity is a pandemic disease that is reaching shocking propor- tions.3 "Several trends" contribute to the obesity epidemic including: J.D. candidate, Case Western Reserve University, 2007; MAS, Univer- sity of Illinois, 2002; BBA, Ohio University, 2001; Illinois CPA, 2002 (Inactive). Prior to law school, the author was an auditor for three years at Pricewaterhouse- Coopers after obtaining his BBA in Accounting & Business Pre-law. While at PricewaterhouseCoopers, he earned his Master of Accounting Science and his Illinois CPA license. He was a practicing CPA before attending law school, but is now inactive. -
Mcdonald's Corporation
MH0037 1259420477 REV: SEPTEMBER 14, 2015 FRANK T. ROTHAERMEL MARNE L. ARTHAUD-DAY McDonald’s Corporation SEPTEMBER 1, 2015. Steve Easterbrook walked into his office in McDonald’s corporate headquar- ters. He had finally achieved his dream of becoming chief financial officer (CEO) at a major Fortune 500 company, but somehow he had expected it to feel better than this. Don Thompson, the former CEO who had recently “retired” had not been just his boss, but his friend. They had both started their careers at McDonald’s early in the 1990s and had climbed the corporate ladder together. He had not taken personal joy in seeing either his friend or his company fail. Rather, Easterbrook had fantasized about inheriting the company at its peak and taking it to new heights—not finding the corporate giant on its knees in desperate need of a way to get back up. The company’s troubles had snowballed quickly. In 2011, McDonald’s had outperformed nearly all of its competitors while riding the recovery from a deep economic recession. In fact, McDonald’s was the number-one performing stock in the Dow 30 with a 34.7 percent total shareholder return.1 But in 2012, McDonald’s dropped to number 30 in the Dow 30 with a –10.75 percent return. The company went from first to last in 12 brief months (see Exhibits 1 and 2). In October 2012, McDonald’s sales growth dropped by 1.8 percent, the first monthly decline since 2003.2 Annual system-wide sales growth in 2012 barely met the minimum 3 percent goal, while operating income growth was just 1 percent (compared to a goal of 6 to 7 percent).3 Sales continued to decline over the next two years. -
A Partner to the Mayor of London Mcdonald's Response to the Draft
A partner to the Mayor of London McDonald’s response to the Draft London Plan 1 Table of Contents Our offer to the Mayor of London .................................................................................................... 1 School proximity policy.................................................................................................................... 3 1. Introduction .......................................................................................................................... 3 2. The contribution of McDonald’s UK to London ...................................................................... 5 3. The 400m exclusion zone is inconsistent with National Policy ............................................ 15 4. The policy is inconsistent, discriminatory and disproportionate ........................................... 19 5. The policy is not justified because of a lack of evidence base ............................................ 21 6. Similar policies have been found unsound when promoted in other plans .......................... 23 7. Alternative approaches ....................................................................................................... 24 8 Conclusions ........................................................................................................................ 25 Additional policy areas .................................................................................................................. 27 9. Policy GG1: Building strong and inclusive communities ........................................................ -
From Minority to Majority
Warner_01i.qxd 8/9/2005 11:39 AM Page 1 CHAPTER 1 From Minority to Majority MCDONALD’S DISCOVERS THE WOMAN INSIDE THE MOM To help revive the company’s sales and profits, McDonald’s shifted its strategy toward women from one of “minority” consumers who served as a conduit to the important children’s market to one in which women are the company’s majority consumers and the main drivers behind menu and promotion innovations. For Bill Lamar, chief marketing officer, McDonald’s USA, 2002 was about to go down as one of the worst years in his almost 20-year career with the fast-food giant. On December 17 of that year, McDonald’s posted a quar- terly loss of $343.8 million, its first-ever decline since the company went public in 1965. Happy Meals, a cash cow for close to 25 years, were in a three-year sales slump. Same-store sales—which tracked the sales in restaurants open more than a year and served as a crucial gauge of how well McDonald’s was performing with return customers week after week— had slid every month in 2002.1 The ad campaign “We love to see you smile” wasn’t a huge hit, and sales of new products like McSalad Shakers were so poor they were going to be pulled from the menu. Warner_01i.qxd 8/9/2005 11:39 AM Page 2 2 The Power of the Purse Something was definitely amiss at the Golden Arches. But just what was wrong? On the surface, McDonald’s was doing okay. -
Mcd Sar 2003
McDonald’s 2003 Summary Annual Report Plan to Win built strong foundation in 2003... Continuing the momentum in 2004... ® TM Contents 11- year summary 1 Letter to shareholders 4A McDonald’s legend hangs up his spatula 5 Plan to Win built strong foundation in 2003 6 Continuing the momentum in 2004 14 Measuring performance for a better customer experience 18 Partnering with our suppliers 20 Living a balanced lifestyle 22 Directors & corporate officers 23 Investor information & services 11- year summary 24 A helping hand Dollars in millions, except per share data 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 Company-operated sales $12,795 11,500 11,041 10,467 9,512 8,895 8,136 7,571 6,863 5,793 5,157 Franchised and affiliated revenues $ 4,345 3,906 3,829 3,776 3,747 3,526 3,273 3,116 2,932 2,528 2,251 Total revenues $17,140 15,406 14,870 14,243 13,259 12,421 11,409 10,687 9,795 8,321 7,408 Operating income $ 2,832(1) 2,113(2) 2,697(3) 3,330 3,320 2,762(4) 2,808 2,633 2,601 2,241 1,984 Income before taxes and cumulative effect of accounting changes $ 2,346(1) 1,662(2) 2,330(3) 2,882 2,884 2,307(4) 2,407 2,251 2,169 1,887 1,676 Net income $ 1,471(1,5) 893(2,6) 1,637(3) 1,977 1,948 1,550(4) 1,642 1,573 1,427 1,224 1,083 Cash provided by operations $ 3,269 2,890 2,688 2,751 3,009 2,766 2,442 2,461 2,296 1,926 1,680 Capital expenditures $ 1,307 2,004 1,906 1,945 1,868 1,879 2,111 2,375 2,064 1,539 1,317 Treasury stock purchases $ 439 687 1,090 2,002 933 1,162 765 605 321 500 628 Financial position at year end: Total assets $25,525 23,971 -
<I>Super Size Me</I> and the Conundrum of Race/Ethnicity, Gender, and Class for the Contemporary Law-Genre Documenta
University of Pennsylvania Carey Law School Penn Law: Legal Scholarship Repository Faculty Scholarship at Penn Law 6-6-2007 Super Size Me and the Conundrum of Race/Ethnicity, Gender, and Class for the Contemporary Law-Genre Documentary Filmmaker Regina Austin University of Pennsylvania Carey Law School Follow this and additional works at: https://scholarship.law.upenn.edu/faculty_scholarship Part of the Civil Rights and Discrimination Commons, Dietetics and Clinical Nutrition Commons, Film and Media Studies Commons, Gender and Sexuality Commons, Law and Gender Commons, Law and Society Commons, Medicine and Health Commons, Public Law and Legal Theory Commons, Race and Ethnicity Commons, Torts Commons, and the Women's Health Commons Repository Citation Austin, Regina, "Super Size Me and the Conundrum of Race/Ethnicity, Gender, and Class for the Contemporary Law-Genre Documentary Filmmaker" (2007). Faculty Scholarship at Penn Law. 156. https://scholarship.law.upenn.edu/faculty_scholarship/156 This Article is brought to you for free and open access by Penn Law: Legal Scholarship Repository. It has been accepted for inclusion in Faculty Scholarship at Penn Law by an authorized administrator of Penn Law: Legal Scholarship Repository. For more information, please contact [email protected]. SUPER SIZE ME AND THE CONUNDRUM OF RACE/ETHNICITY, GENDER, AND CLASS FOR THE CONTEMPORARY LAW-GENRE DOCUMENTARY FILMMAKER Regina Austin * I. THE INGREDIENTS OF A SUPERSIZED SUCCESS More than other genres of popular culture, documentaries are favorably disposed to what passes as a liberal perspective on social issues, including civil litigation. Newspaper headlines proclaim it, conservatives lament it, and documentarians do not dispute it.