RONALD Mcdonald HOUSE CHARITIES
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Kroc Foundation Archives Mss 61
http://oac.cdlib.org/findaid/ark:/13030/ft3h4nb0h4 No online items Guide to the Kroc Foundation archives Mss 61 Arrangement and description by Special Collections staff; rev. D. Tambo; latest rev. by Zachary Liebhaber, 2018. UC Santa Barbara Library, Department of Special Research Collections University of California, Santa Barbara Santa Barbara 93106-9010 [email protected] URL: http://www.library.ucsb.edu/special-collections 2002; 2018 Guide to the Kroc Foundation Mss 61 1 archives Mss 61 Title: Kroc Foundation archives Identifier/Call Number: Mss 61 Contributing Institution: UC Santa Barbara Library, Department of Special Research Collections Language of Material: English Physical Description: 150 linear feet(143 records containers, 6 film reels, 2 DVDs) Creator: Kroc Foundation Date (inclusive): 1945-1988 Date (bulk): 1970s-1980s Abstract: Administrative files, 1967-1985, of the Kroc Foundation of Santa Ynez, California, relating to conferences it sponsored and grants it awarded in the area of medical research. Physical Location: Boxes 1-139 located at the Southern Regional Library Facility (SRLF). Inquire at Special Research Collections for access. Boxes 140-143 at Special Research Collections, UC Santa Barbara Library. Access Restrictions In accordance with the terms of the donation, researchers must agree to preserve the anonymity of reviewers with respect to comments pertaining to specific proposals. Boxes 1-139 STORED OFF-SITE. Advance notice required for access. Publication Rights Copyright has not been assigned to the Department of Special Collections, UCSB. All requests for permission to publish or quote from manuscripts must be submitted in writing to the Head of Special Collections. Permission for publication is given on behalf of the Department of Special Collections as the owner of the physical items and is not intended to include or imply permission of the copyright holder, which also must be obtained. -
Mcdonald's Corporation
MH0037 1259420477 REV: SEPTEMBER 14, 2015 FRANK T. ROTHAERMEL MARNE L. ARTHAUD-DAY McDonald’s Corporation SEPTEMBER 1, 2015. Steve Easterbrook walked into his office in McDonald’s corporate headquar- ters. He had finally achieved his dream of becoming chief financial officer (CEO) at a major Fortune 500 company, but somehow he had expected it to feel better than this. Don Thompson, the former CEO who had recently “retired” had not been just his boss, but his friend. They had both started their careers at McDonald’s early in the 1990s and had climbed the corporate ladder together. He had not taken personal joy in seeing either his friend or his company fail. Rather, Easterbrook had fantasized about inheriting the company at its peak and taking it to new heights—not finding the corporate giant on its knees in desperate need of a way to get back up. The company’s troubles had snowballed quickly. In 2011, McDonald’s had outperformed nearly all of its competitors while riding the recovery from a deep economic recession. In fact, McDonald’s was the number-one performing stock in the Dow 30 with a 34.7 percent total shareholder return.1 But in 2012, McDonald’s dropped to number 30 in the Dow 30 with a –10.75 percent return. The company went from first to last in 12 brief months (see Exhibits 1 and 2). In October 2012, McDonald’s sales growth dropped by 1.8 percent, the first monthly decline since 2003.2 Annual system-wide sales growth in 2012 barely met the minimum 3 percent goal, while operating income growth was just 1 percent (compared to a goal of 6 to 7 percent).3 Sales continued to decline over the next two years. -
From Minority to Majority
Warner_01i.qxd 8/9/2005 11:39 AM Page 1 CHAPTER 1 From Minority to Majority MCDONALD’S DISCOVERS THE WOMAN INSIDE THE MOM To help revive the company’s sales and profits, McDonald’s shifted its strategy toward women from one of “minority” consumers who served as a conduit to the important children’s market to one in which women are the company’s majority consumers and the main drivers behind menu and promotion innovations. For Bill Lamar, chief marketing officer, McDonald’s USA, 2002 was about to go down as one of the worst years in his almost 20-year career with the fast-food giant. On December 17 of that year, McDonald’s posted a quar- terly loss of $343.8 million, its first-ever decline since the company went public in 1965. Happy Meals, a cash cow for close to 25 years, were in a three-year sales slump. Same-store sales—which tracked the sales in restaurants open more than a year and served as a crucial gauge of how well McDonald’s was performing with return customers week after week— had slid every month in 2002.1 The ad campaign “We love to see you smile” wasn’t a huge hit, and sales of new products like McSalad Shakers were so poor they were going to be pulled from the menu. Warner_01i.qxd 8/9/2005 11:39 AM Page 2 2 The Power of the Purse Something was definitely amiss at the Golden Arches. But just what was wrong? On the surface, McDonald’s was doing okay. -
University of San Diego News Print Media Coverage 2003.12
University of San Diego Digital USD Print Media Coverage 1947-2009 USD News 2003-12-01 University of San Diego News Print Media Coverage 2003.12 University of San Diego Office of Communications and Marketing Follow this and additional works at: https://digital.sandiego.edu/print-media Digital USD Citation University of San Diego Office of Communications and Marketing, "University of San Diego News Print Media Coverage 2003.12" (2003). Print Media Coverage 1947-2009. 12. https://digital.sandiego.edu/print-media/12 This News Clipping is brought to you for free and open access by the USD News at Digital USD. It has been accepted for inclusion in Print Media Coverage 1947-2009 by an authorized administrator of Digital USD. For more information, please contact [email protected]. ( USO News Media Coverage December 2003 USD Print Media Coverage December 2003 Office of the President/ Board of Trustees Msgr. Dillabough's Role Expands at USD (Southern Cross) .... ............. .. .. ........... .. 1 Office of Alumni Relations San Ysidro Teacher Honored for Humanitarian Efforts [Lozada](La Prensa San Diego) .. 2 Teacher honored [Lozada](San Diego Union-Tribune) .... ...... .. .......... ........ ........ .... 3 Degheri Alumni Center nearing the finish line at USD (Daily Transcript) .................. .4 College of Arts and Sciences Course at USD delves into online ethics issues [Hinman, Simon] (San Diego Union- Tribune, Copley News Sevice ) .......... ... .. .......... ....... ..... ....... .. ..................... .. 5 Gaslamp, past and present [Brandes] (San Diego Union-Tribune) ... ..... .. ... ... ...... ... ... 7 South Africa gets a bad rap [Mohamed] (Los Angeles Times) ... .......... .. ..... .. ... ... ..... 9 Sternberg's work on display at USD (Pomerado News Group) .... .......... ..... ...... ..... 10 Around the Town (San Diego Jewish Press Heritage) ............... ..... .. .. ...... ... ..... .. .. 11 It could be better than the original (North County Times) ............. -
TECHNOLOGY and SOCIETY Building Our Sociotechnical Future
TECHNOLOGY AND SOCIETY Building Our Sociotechnical Future EDITED BY DEBORAH G. JOHNSON AND JAMESON M. WETMORE TECHNOLOGY AND SOCIETY Inside Technology edited by Wiebe E. Bijker, W. Bernard Carlson, and Trevor Pinch A list of books in the series appears at the back of the book. TECHNOLOGY AND SOCIETY Building Our Sociotechnical Future edited by Deborah G. Johnson and Jameson M. Wetmore The MIT Press Cambridge, Massachusetts London, England ( 2009 Massachusetts Institute of Technology All rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and re- trieval) without permission in writing from the publisher. For information about special quantity discounts, please email [email protected] .edu This book was set in Stone Serif and Stone Sans by Asco Typesetters, Hong Kong. Printed and bound in the United States of America. Library of Congress Cataloging-in-Publication Data Technology and society : building our sociotechnical future / [compiled and edited by] Deborah G. Johnson and Jameson M. Wetmore. p. cm. Includes bibliographical references and index. ISBN 978-0-262-10124-0 (hardcover : alk. paper)—ISBN 978-0-262-60073-6 (pbk. : alk. paper) 1. Technology—Social aspects. 2. Technological innovations. 3. Technology and civilization. I. Johnson, Deborah G., 1945–. II. Wetmore, Jameson M. T14.5.T44169 2008 303.48 03—dc22 2008002813 10987654321 Contents Acknowledgments ix Introduction xi I VISIONS OF A TECHNOLOGICAL FUTURE 1 1 ‘‘Technology and Social Justice’’ 5 Freeman J. Dyson 2 ‘‘The Machine Stops’’ 13 E. M. Forster 3 ‘‘The Prolongation of Life’’ 37 Francis Fukuyama 4 ‘‘Reproductive Ectogenesis: The Third Era of Human Reproduction and Some Moral Consequences’’ 51 Stellan Welin 5 ‘‘Nanotechnology: Shaping the World Atom by Atom’’ 63 Interagency Working Group on Nanoscience, Engineering, and Technology 6 ‘‘Why the Future Doesn’t Need Us’’ 69 Bill Joy II THE RELATIONSHIP BETWEEN TECHNOLOGY AND SOCIETY 93 7 ‘‘Do Machines Make History?’’ 97 Robert L. -
Mcd Sar 2003
McDonald’s 2003 Summary Annual Report Plan to Win built strong foundation in 2003... Continuing the momentum in 2004... ® TM Contents 11- year summary 1 Letter to shareholders 4A McDonald’s legend hangs up his spatula 5 Plan to Win built strong foundation in 2003 6 Continuing the momentum in 2004 14 Measuring performance for a better customer experience 18 Partnering with our suppliers 20 Living a balanced lifestyle 22 Directors & corporate officers 23 Investor information & services 11- year summary 24 A helping hand Dollars in millions, except per share data 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 Company-operated sales $12,795 11,500 11,041 10,467 9,512 8,895 8,136 7,571 6,863 5,793 5,157 Franchised and affiliated revenues $ 4,345 3,906 3,829 3,776 3,747 3,526 3,273 3,116 2,932 2,528 2,251 Total revenues $17,140 15,406 14,870 14,243 13,259 12,421 11,409 10,687 9,795 8,321 7,408 Operating income $ 2,832(1) 2,113(2) 2,697(3) 3,330 3,320 2,762(4) 2,808 2,633 2,601 2,241 1,984 Income before taxes and cumulative effect of accounting changes $ 2,346(1) 1,662(2) 2,330(3) 2,882 2,884 2,307(4) 2,407 2,251 2,169 1,887 1,676 Net income $ 1,471(1,5) 893(2,6) 1,637(3) 1,977 1,948 1,550(4) 1,642 1,573 1,427 1,224 1,083 Cash provided by operations $ 3,269 2,890 2,688 2,751 3,009 2,766 2,442 2,461 2,296 1,926 1,680 Capital expenditures $ 1,307 2,004 1,906 1,945 1,868 1,879 2,111 2,375 2,064 1,539 1,317 Treasury stock purchases $ 439 687 1,090 2,002 933 1,162 765 605 321 500 628 Financial position at year end: Total assets $25,525 23,971 -
Mcdonald's Case History, 2006–2015
McDonald’s Case History, 2006–2015 Larry Light and Joan Kiddon As a companion to the book, we include this online case history of McDonald’s using only published information. The original Six Rules book described the 2002–2005 McDonald’s turnaround and our role in that business success. In this case, we detail the years 2006–2015 to show how the brand surfed the turnaround momentum and eventually found itself in need of another revitalization. The new McDonald’s turnaround is still in its infancy as this case comes online with our new book on the revised Six Rules. Hopefully, the initial success of the third‐quarter 2015 performance is the beginning of another new era at McDonald’s. At the end of this case, there are some questions for you to think about. In answering these questions, you will need to synthesize the information over the 10‐year period discussed, 2006–2015. As you read the book and learn about the ways brands fall into trouble, get out of trouble, and can stay out of trouble, you will see these brought to life in this McDonald’s case. McDonald’s Case History Year 2006 THE STATE OF THE BRAND The Situation By the end of December 2005, Russ Smythe, head of Europe, Claire Babrowski, head of operations, and Marvin Whaley, president Asia operations, had resigned. Larry Light had ended his three‐year contract and was slated to leave January 1, 2006. By August, Mike Roberts, chief operating officer (COO), would be gone as well. And soon after that, Bill Lamar, head of marketing for North America, would retire. -
Joan Beverly Kroc
City University of New York (CUNY) CUNY Academic Works Publications and Research York College 2007 Joan Beverly Kroc John A. Drobnicki CUNY York College How does access to this work benefit ou?y Let us know! More information about this work at: https://academicworks.cuny.edu/yc_pubs/192 Discover additional works at: https://academicworks.cuny.edu This work is made publicly available by the City University of New York (CUNY). Contact: [email protected] KROC, JOAN BEVERLY (b. 27 August 1928 in St. Paul, Minnesota; d. 12 October 2003 in Rancho Santa Fe, California), peace advocate and philanthropist who was the third wife of McDonald’s Corporation founder Ray Kroc. Joan Beverly Mansfield was the elder of two daughters of Charles Smart Mansfield, a railroad telegraph operator, and Gladys Bonnebelle Mansfield, a housewife and accomplished violinist. Although her father was frequently out of work during the Depression, Joan was still able to take piano lessons, and began teaching piano at age 15, eventually having over 35 students. She was also an avid ice skater, and dreamed of becoming a nurse or veterinarian. After graduating from Humboldt High School, Joan married Navy veteran Rawland F. Smith in 1945 at age 17, and their daughter Linda was born two years later. “Rawlie” worked as a railroad engineer, and Joan played piano and organ in local restaurants. While playing at St. Paul’s Criterion Restaurant in 1957, she met Ray Kroc, who was meeting with the restaurant’s owner, Jim Zien, about starting a McDonald’s franchise. Although married at the time, Kroc later wrote in his autobiography, “I was stunned by her blond beauty.” In 1958, Zien hired Rawlie Smith to manage his first franchise in Minneapolis. -
MARKETING WARS 009-30.Hartley Mk 10E.Ch02 P1 9/28/05 7:04 PM Page 10 009-30.Hartley Mk 10E.Ch02 P1 9/28/05 7:04 PM Page 11
009-30.Hartley_mk_10e.Ch02_P1 9/28/05 7:04 PM Page 9 PART ONE MARKETING WARS 009-30.Hartley_mk_10e.Ch02_P1 9/28/05 7:04 PM Page 10 009-30.Hartley_mk_10e.Ch02_P1 9/28/05 7:04 PM Page 11 CHAPTER TWO Burger Wars: McDonald’s vs. Burger King, Yum et al. Few business firms anywhere in the world have been able to match the sustained growth of McDonald’s. Initially, it grew with one simple product, a hamburger; while it has broadened its product mix today, it still remains uniquely undiversified. The foundation for the success has always been the most rigid standards and controls to be found anywhere. McDonald’s insisted these be adhered to by all outlets, company owned as well as franchised, and therein was an enduring marketing strategy. For decades, no competitor could match the standards of quality, service, and cleanliness that made McDonald’s unique. In recent years, however, these standards and controls have slipped, while competitors countered its former advantage and became ever more aggressive. The ball game had changed, and McDonald’s was struggling to keep the growth mode. One McDonald’s CEO went on a new-store binge, but these new stores often cannibalized older outlets; another CEO embarked on a crusade to acquire other fast-food restaurants, but these proved a drain on prof- its. Then Jim Cantalupo took the company back to basics, and the company’s fortunes turned around. An ill wind now seemed to beset McDonald’s. Cantalupo, 60, the savior, died suddenly of a heart attack. -
University of San Diego News Print Media Coverage 2001.12 Kroc Institute for Peace and Justice
University of San Diego Digital USD Print Media Coverage 1947-2009 USD News 2001-12-01 University of San Diego News Print Media Coverage 2001.12 Kroc Institute for Peace and Justice University of San Diego Office of Public Relations Follow this and additional works at: https://digital.sandiego.edu/print-media Digital USD Citation University of San Diego Office of Public Relations, "University of San Diego News Print Media Coverage 2001.12 Kroc Institute for Peace and Justice" (2001). Print Media Coverage 1947-2009. 204. https://digital.sandiego.edu/print-media/204 This News Clipping is brought to you for free and open access by the USD News at Digital USD. It has been accepted for inclusion in Print Media Coverage 1947-2009 by an authorized administrator of Digital USD. For more information, please contact [email protected]. University of San Diego Joan B. Kroc Institute for Peace and Justice Print Media Coverage December 2001 Print Media Coverage Joan B. Kroc Institute for Peace and Justice December 2001 Dedication of the Institute A Global Think Tank (San Diego Union-Tribune) Institute for Peace & Justice opens amid a world in conflict (San Diego Daily Transcript) Dignitaries gather for dedication of institute for peace (San Diego Union-Tribune) A step to peace (San Diego Union-Tribune) Joan Kroc peace institute opens; hundreds attend (San Diego Union-Tribune) Building peace in war-tom countries (USD Vista) Trend spotting (San Diego Daily Transcript) Bits & Bites (San Diego Union-Tribune) Peace Institute opens in San Diego (Associated -
0136043313.Pdf
Praise for Six Rules for Brand Revitalization “The six rules for brand revitalization have been validated in a number of key turnarounds. They are indispensable in today’s recessionary times. A must read for every manager who confronts declining brand sales and profitability.” —Jerry Wind, The Lauder Professor and Professor of Marketing, The Wharton School, University of Pennsylvania “The automotive retail industry has been trying hard to change more than a half century of negative image caused by some tradition of customer-unfriendly prac- tices and unfavorable media coverage. We have combined Larry’s branding con- cept and his six rules with our company’s customer-first heritage and are making significant progress.” —Shau-Wai Lam, Chairman and CEO, DCH Auto Group “Light tells the story of the McDonald’s revitalization in a way that makes it seem like you were there. With his depth of experience and insight, he extracts princi- ples that are applicable in any situation. If your brand is stagnating or in decline, this is a MUST read.” —David J. Reibstein, The William S. Woodside Professor and Professor of Marketing, The Wharton School University of Pennsylvania “Larry and Joan have laid out a great set of guiding principles for any business executive—whether they are revitalizing a brand or making sure it stays rele- vant.” —Russ Smyth, CEO, H&R Block; former President, McDonald’s Europe “Brand revitalization—impossible to accomplish without the Executive Suite’s overriding desire for a strong/clear brand platform and execution of the brand that recognizes the company’s potential for risk and rewards. -
Annual Report
Annual Report 2RONALD0 MCDONALD07 HOUSE CHARITIES The mission of Ronald McDonald House Charities, Inc., (RMHC®) is to create, find and support programs that Tdirectly improve the health and well being of children. RMHC fulfills its mission by creating innovative, effective programs that address targeted needs, and by supporting these programs and other activities conducted by its local Chapters worldwide. RMHC also awards grants to other nonprofit children’s organizations that positively impact the health and well being of children around the world. health & well being 2 RMHC LETTER FROM THE CHAIR Dear friends, As the RMHC Board Chair and a McDonald’s owner/operator, I am so proud to be part of a global network of support that helps children in such a meaningful way. In addition to providing services directly to children and their families, RMHC works to build local capacity and achieve systemic change. This year alone, together we built 10 Ronald McDonald Houses and expanded 34 others. We created 14 new Ronald McDonald Family Room programs. We launched three new Care Mobile programs, expanding their reach to Central America and the Asia Pacific. We welcomed new RMHC Chapters in Korea and Latvia. We helped send a Tampa student to Harvard through our U.S. scholarship program and helped sick kids keep up with their academic work from Canada to Australia. Among the thousands of projects funded by RMHC grants, we provided various immunizations, sent kids with cancer to summer camp, helped reduce the incidence of HIV in Africa, covered prescription medications for uninsured children, gave school children new shoes, clothes and backpacks stuffed with school supplies and even built a handicapped-accessible tree house.