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Munich: Traditional, Technological & Trendy on US New BA in Family Business Management on PEOPLE ONONE NETWORK MAGAZINE Profiling EU Alumni in Family Businesses Issue No. 1 ON THE MAP Munich: Traditional, Technological & Trendy ON US New BA in Family Business Management ON PEOPLE ONONE NETWORK MAGAZINE Profiling EU alumni in family businesses 16_ EU discusses 40 years, 25,000 alumni and one clear future vision 48_ Family Businesses: A Lesson in Balance My work is to capture time: a split second of a moment, when the animal expresses emotion and my picture interprets this precious time as art. MISSION PARTNER OF Fifty Fathoms Collection Pristine Seas Expeditions BLANCPAIN BOUTIQUES ABU DHABI · BEIJING · CANNES · DUBAI · EKATERINBURG · GENEVA · HONG KONG · MACAU ©Photograph: Masa Ushioda, « Reaching out », Fifty Fathoms Edition 2009 Fifty Fathoms », Reaching out « Masa Ushioda, ©Photograph: MADRID · MANAMA · MOSCOW · MUNICH · NEW YORK · PARIS · SEOUL · SHANGHAI · SINGAPORE · TAIPEI · TOKYO · ZURICH www.blancpain.com TABLE OF CONTENTS Scan this QR Code to download ON Magazine to your mobile device. ON... ON US ON THE MAP 08_Trends: Discover the 2013 Trends 14_Jean-Claude Biver Speaks 40_Munich: Traditional, 10_Tech: The Legacy of Dieter Rams Business & Passion Technological & Trendy 12_Numbers: Family Businesses 16_EU: 40 Years of Vision 45_Oktoberfest Alumni Event 20_EU News 27_International Partnerships 28_EU Launches Brand New Online MBA 29_Vision of the Future 30_40th Anniversary Weekend 33_EU Study Tour 34_Industrial Visits ON FAMILY ON MY OPINION 62_Teaching Excellence BUSINESS 63_Learning to Learn 46_Micromanaging: 64_How to Score Tradeshow Succes The Family Business Frenemy 48_Family Businesses: A Lesson in Balance 51_EU Launches Bachelor of Arts ON PEOPLE in Family Business Management 54_The Stuck Family 56_Peter Brabeck-Letmathe 58_Alfredo Tripaldella 59_Peter von Forstner 61_ Follow us on: Constantin Hemmerle BLOG ON SCHEDULE ISSUE I | ON MAGAZINE | 03 LETTER FROM THE PRESIDENT ONONE NETWORK MAGAZINE ISSUE I, SPRING/SUMMER 2013 EUROPEAN UNIVERSITY PRESIDENT Dr. Dirk Craen – MANAGING DIRECTOR, BARCELONA Carl Craen – MANAGING DIRECTOR, SWITZERLAND Luc Craen – MANAGING DIRECTOR, NEUCHÂTEL Dear One Network Member, Ann Craen – Not every business or institution can boast 40 years of success. AcADEMIC DEAN, BARCELONA A jubilee such as this one does not just grant us the occasion to cele- Christine Clarke brate past achievements, but also offers us an opportunity to focus on – the strong future vision of what the next 40 years will bring. AcADEMIC DEAN, MUNICH As such, we have modernized our look and our logo, and I am Sascha Liebhardt delighted to present you with our new university magazine ON, – which stands for One Network magazine.This name is a direct rep- MARKETING MANAGER resentation of what we have always believed; that European Univer- Svetlana Salovska sity is “One University, One Network”. – One of the most important things we try to impart on our stu- CONTRIBUTORS dents is that they, above all, must promote their brand. They must demonstrate leadership, flexibility and global thinking; and in doing Dr. Till Krause, Journalist so they will enjoy success in the current market. pages 39-43, 54, 58, 59, 61 Branding content is a very popular buzz term in the marketing Mia Doornaert world. The concept is simple: produce content which reflects who pages 56-57 you are and what you stand for, instead of simply saying it. People Liudmyla Feurstein, EU Professor respond positively to this new approach. page 62 This is the concept on which we have based our brand new Bernie Martin, EU Professor ON magazine. Each themed issue will offer you updates on EU page 63 news and events, in-depth articles and a look into various aspects of Egon Zank, EU Professor the business world. This first number focuses on family businesses, pages 64-65 their tendencies, financial success and need for balance. We also let you take a peek at the history and cele- ON Editorial & Design bration of European University’s 40 years. You will be able Veronica Cancio De Grandy to follow our story from our beginnings in 1973 through Arantxa Reus our fantastic anniversary weekend in Barcelona in April. Kierre Childers Through this first and each upcoming number, we will take Laveen Melwani on a different aspect, subject or perspective of the business world, Eleanor Montgomery bringing you interesting and original content that you will want to Albert Ripoll read and share with your friends and colleagues. – For questions and queries, write to: We hope you like it. EU Communications Department P RO EA [email protected] U N E This is a publication of: U N 40 Y I I T V E R S Dr. Dirk Craen President ISSUE I | ON MAGAZINE | 05 ON: PEOPLE A Talk With Eleanor Smith 100 years Magic in e Mountains 3780 Gstaad - Switzerland Phone: +41 33 748 50 00 [email protected] | ON MAGAZINE - www.palace.ch | ISSUE I Our take on the latest trends, statistics and topics in business, education and life. ON ... Page 08 DIETER RAMS One of the fathers of modern industrial design, Rams con- tinues to inspire the designers of today. ON takes a look at his most influential pieces. ISSUE I | ON MAGAZINE | 07 ON... TRENDS DISCOVER THE 01 02 03 GERMANY PAPERLESS TRUST IN BRANDS EDUCATION Germany is currently enjoy- Green trends have seen top “Trust is critical [to] overall ing an enviable position as universities omitting print brand reputation today. Europe’s star economy and materials. EU launched its People are more likely to do is showing no signs of slow- new Online MBA program business with a company they ing down. Germany has long in the fall 2012 semester in trust, which means [trust] been a hub of invention and order to offer more flexibil- generates revenue and design; birthplace of both ity and a wider reach to its increases [company value],” Dieter Rams and of course participants. Online course states Jim Gregory, CEO Hans Riegel, inventor of the platforms allow professors of CoreBrand, a branding gummy bear. EU has a main to utilize a wider variety consultancy service in the campus in Munich, see our of teaching methodologies U.S. Trust, a primary EU article on page 40. and interact more with philosophy, is earned over their students than if they time; start by developing a were actually present in an brand story with a human enormous lecture hall. See element to which consumers our full Online MBA article can relate. on page 28. 08 09 10 GIVING BACK TALKING MACHINES 3D PRINTING The importance of support The GSMA Mobile World Costly prototypes that take too long to develop be gone! from large companies should Congress, held in Barcelona, New 3D printers allow companies to refine prototypes not be underestimated. With Spain in late February, pre- quickly and efficiently before spending money on produc- this in mind, EU built a close dicted that this will be the year tion. The technology also generates minimal waste because relationship with a small where machines will commu- products are created using a process that continually adds community in Yirwal, Burkina nicate independently with each components, rather than a traditional Faso, through its support for other. Trends include: M2M production line that chops, drills L’Association Maia. This foun- communications, machines and removes dation aims to help women that communicate wirelessly excess to create become self-reliant through with one another by way of a product. encouraging confidence embedded sensors and AllJoyn, and education. EU pledges software allowing users to to continue supporting the control electronic devices re- foundation, giving something motely, like setting your coffee back to a community in need. maker from your tablet. 08 | ON MAGAZINE | ISSUE I ON... TRENDS 2013 TRENDS 04 05 06 07 JOMO FREELANCING ENTERPRISING SOCIAL NETWORKS In 2012, the Fear of Missing The global financial crisis has “Last year, McKinsey pub- Out (FOMO) was almost presented challenges across lished an eye-opening report paralyzing. It seemed people all industries; long-term un- that pegged the untapped couldn’t go five minutes with- employment is changing the business value of social out knowing what was going nature of work. Full-time jobs technologies at $1.3 trillion, on in the Social Media world. are being reshaped by project and most of that comes from But what goes up must come and task-based work. Now, improved office productiv- down and now it’s all about employers are hiring freelanc- ity”, says Fast Company. not knowing. In 2013, we are ers instead of committing to Companies have now realized basking in the Joy of Missing longer-term contracts and the value of communicating Out (JOMO), choosing to unnecessary overheads. The via social networking pages. spend more time with actual marketplace is evolving, and EU was recently named as people, rather than catching companies are exploring new one of the Top 50 Most up on their lives through ways to produce without the Social Friendly MBA Schools profiles and posted pictures. high expense. (QS TopMBA 2013), see our article on page 26. 11 12 13 HOT, HOT, HOT! The last decade has seen the popularity of hot and spicy TIME OVER MONEY CROWDEVERYTHING REMOTE sauces soar. Family busi- MANAGEMENT ness Heinz has noticed the ‘Make a profit’ is generally at The Crowdsourcing concept Hubstaff is a great new trend and to complement the top of every company’s is expanding rapidly. Watch for employee management its emblematic traditional to-do list. But more and more industry-specific innovations program that helps managers tomato ketchup, mustard organizations are seeking in the market that take the see screenshots, view activity and salad cream, recently ways of aligning profit with KickStarter model and add levels and track productiv- launched its own Hot Sauce longevity, taking into account unique twists of their own. ity of employees. Great for range and Tomato Ketchup the social, economic and Cartoonist Kal Kallaugher entrepreneurs who are always blended with Sweet Chilli.
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