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PROGRAM IDENTIFICATION

COLLEGE New York City College of Technology of The City University of New York

PROGRAM TITLE The Business and Technology of Fashion

DEGREE Bachelor of Science

CONTACT PEOPLE Dr. Bonne August Provost and Vice President of Academic Affairs New York City College of Technology [email protected]

Dr. Pamela Brown Associate Provost New York City College of Technology [email protected]

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Table of Contents ABSTRACT ...... 1 EXECUTIVE SUMMARY ...... 1 PURPOSE AND GOALS ...... 3 Goals ...... 3 Distinguishing Features ...... 3 Effect on the College ...... 4 NEED AND JUSTIFICATION ...... 5 High Level Needs from NYC Industry ...... 5 City Tech Needs ...... 5 Employment Opportunities and Salary Ranges ...... 5 Employment Statistics ...... 7 Career Opportunities ...... 8 Relationship to Other Programs ...... 8 Within CUNY ...... 8 Within NYC (Non-CUNY) ...... 8 STUDENT INTEREST / ENROLLMENT ...... 9 Student Interest / Survey Results ...... 9 Enrollment Projection ...... 9 CURRICULUM ...... 11 Overview of Courses in the Proposed Curriculum ...... 11 Program Level Learning Outcomes ...... 11 Introductory Level Learning Outcomes (Years 1 and 2)...... 11 Intermediate and Advanced Learning Outcomes ...... 13 Module Learning Outcomes ...... 13 General Education Learning Outcomes ...... 15 Courses Required to Complete the Program ...... 16 Progression in the Program ...... 16 General Education Common Core: 42 credits ...... 16 Program Specific Liberal Arts Courses: 18 Credits ...... 16 Program-Specific Discipline Degree Requirements: 60 Credits ...... 17 Typical Course Sequence for a Four Year Timeframe ...... 18 Course Descriptions (For greater detail, See Appendix I: New Courses) ...... 19 COST ASSESSMENT ...... 23 Faculty ...... 23 Cost Assessment ...... 24 PROGRAM ASSESSMENT ...... 25 Library and Instructional Materials ...... 25

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APPENDICES…………………………………………………………………………24

Appendix A: Example Job Postings, letters of support Appendix B1: DeBlasio Press Release: Fashion Industry Initiative Appendix B2: NYC2020 Fashion Study Appendix C: Employment opportunities and salary ranges Appendix D: Student interest and enrollment analysis Appendix E: BTF courses and required curriculum actions chart Appendix F: College General Education Learning Outcomes Appendix G: Letters of Support from other Departments Appendix H: Prerequisite Dependency Flowchart Appendix I: New Course Outlines Appendix I1: Standard Policy for all New Courses Appendix I2: New Course Forms and Chancellor Reports for New Courses Appendix I3: Chancellor Report Forms for Minor Modifications Appendix J: Cost Assessment of the two proposed textile labs Appendix K: Library and Instructional Materials Appendix L: Advisory Board Appendix M: Articulation Agreement with Kingsborough Community College Appendix N: Fashion Marketing AAS courses transferring into the BS in BTF Appendix O: SED Forms

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ABSTRACT

The Department of Business of New York City College of Technology (City Tech) proposes a Bachelor of Science in The Business and Technology of Fashion. The proposed new Baccalaureate Degree program is designed to weave together core business competencies such as marketing, accounting, finance and marketing along with fashion industry specific coursework such as merchandising, product development and textiles. Emphasis is placed on the development of technology based proficiencies, and, most importantly, explores the rapid changes in how business practice is changing due to technology advances, online retailing, and emerging global markets.

The purpose of the proposed degree programs is to provide a baccalaureate pipeline for students desiring to enter a career in this important industry. We believe that developing a practical curriculum which provides a clear path to many employment opportunities, and is coupled with a rigorous study of required and elective liberal arts, will create a valuable resource that will benefit our students, the fashion industry, City Tech, CUNY, and New York City. This program will be unique to the CUNY system as well as non-CUNY colleges in the greater NYC area.

EXECUTIVE SUMMARY

The Department of Business of New York City College of Technology (City Tech) proposes a Bachelor of Science in The Business and Technology of Fashion. The proposed new Baccalaureate Degree program is designed to weave together core business competencies with fashion industry specific coursework. Emphasis is placed on the development of technology based proficiencies, and, most importantly, explores the rapid changes in how business practices are changing due to technological advances such as 3D printing, online retailing with shopifi and Electronic Data Interchange (EDI) and emerging global markets in respect to luxury designers and the sourcing of textiles from emerging marketing such as India and Africa.

The program will deliver both theoretical and applied competencies, using a variety of instructional strategies, ranging from traditional lectures to laboratory work, project development built around social media technology, and scaffolded with a combination of industry-based activities, educational events such as seminar series with prominent experts, student-engaged projects such as advertising campaigns and press releases, and field trips to key fashion retailers, showrooms and museum exhibitions. The degree will draw upon existing faculty expertise within the Department of Business and will cross-collaborate among other faculty, and departments, such as Communication Design, Entertainment Technology, and Chemistry by co- collaboration on courses such as Textiles with a Lab to provide student learning of organic compositions of fabric construction with a prerequiste in Chemistry and other programs within the college. One possible unifying activity may include an annual fashion show managed and implemented by students in the program, and in collaboration with students in Entertainment Technology and Communication Design.

Fashion is significant as an area of study as: (1) It impacts individuals since perceptions and

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Students graduating with the B.S. in Business and Technology of Fashion will find worthwhile careers due to the more advanced degree in a variety of different areas, and many will be prepared for advanced study at the graduate level such as a Master’s Degree at the CUNY Graduate Center, Kent State, and/or and Fashion Institute of Technology (FIT).

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PURPOSE AND GOALS

The purpose of the proposed set of degree programs in BTF is to provide a baccalaureate pipeline for students desiring to enter a career in this important and prestigious industry. We believe that developing a practical curriculum that provides a clear path to many employment opportunities, coupled with a rigorous study of required and elective liberal arts courses, will create a valuable resource that will benefit our students, the fashion industry, City Tech, CUNY, and New York City.

Goals The goals of this program are the following:

• To provide an innovative BS in Business and Technology of Fashion that focuses on the intersection of business, fashion, and technology, thus providing graduates with a valuable set of skills and knowledge, allowing them to be competitive in the fashion industry. • To provide a degree that brings prestige and recognition to City Tech by placing it at the forefront of one of New York City’s largest industries. • To serve the educational needs of the currently enrolled associate degree Fashion Marketing students by providing an opportunity to remain at City Tech in order to complete a baccalaureate degree in this area of study. • To provide students both access to significant careers in the fashion industry, and to prepare them for graduate school (i.e, Master’s Degree at CUNY Graduate Center, SUNY Fashion Institute of Technology). • To allow high school graduates, particularly from the specialized fashion-oriented high schools, a low cost / high quality alternative to existing expensive private schools. • To provide students an opportunity to obtain a BS in the fashion business from an easily accessible public university uniquely located in one of the world’s leading fashion capitals. • To offer areas of specialization which differentiate this degree from other competing programs. • To create a flexible framework of study that is structurally capable of adapting program offerings to reflect continued and consistent change due to technology and social dynamics. • To formalize a credit-bearing internship program for students to gain experiential learning and training needed for successful careers.

The program aims to produce graduates who are in demand because they are particularly prepared to combine basic business skills and knowledge with a deep understanding of the specifics of the fashion industry, as well as having expertise with a variety of technology tools, and insight into future innovation. In addition to the shared curriculum, each student is required to select from a variety of different specialization modules including: Global Fashion, Innovation: E-Commerce, Fashion Merchandising Administration and Wearable Technology (textiles apparel).i

Distinguishing Features Distinguishing features of the proposed BS include:

• Significant work with emerging and cutting edge technologies. • Laboratory courses in Textiles, Visual Merchandising, Merchandising and Marketing in Digital Platforms, Fashion Buying Technologies, and E-commerce and Global Marketing.

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• Distinct modules that allow students to select a specialization track attuned to progressive industry models and career opportunities. Current modules include Global Fashion, Innovation: E-Commerce, and Fashion Merchandising Administration. • The development of an online e-Portfolio that is successively refined throughout the undergraduate experience, starting with portfolio creation in BUF 1101 and continuing through other requirements until formally presented in the Capstone Core. • An emphasis on emerging technologies and how this continues to change the fashion business environment. This includes an exploration of how technology development and destructive innovation conspire to radically change the business landscape. • An educational framework that provides collaborative experiences with other disciplines at City Tech, such as Communication Design, Entertainment Technology, Chemistry, Legal Studies, and Mechanical Engineering by co-collaboration of certain coursework. • Student centered, industry focused term projects that provide experiential learning, enhancing leadership, research, and team building skills. • A culminating experience that combines a required internship with a graduate school style seminar, thus providing students insight into whether they wish to enter the industry directly, or to pursue post-graduate education.

Effect on the College The effect on NYC College of Technology is to support the core mission of increasing the number of baccalaureate degrees, increasing student retention, and fostering connections between disparate disciplines.

The intent of the college is to convert the existing AAS in Fashion Marketing into an AS in the Business and Technology of Fashion. Existing AAS students as well as graduates are able to apply their AAS degree for full credit towards satisfying the graduation requirements for this proposed degree. Specifics can be found in Appendix N.

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NEED AND JUSTIFICATION Multiple indicators point towards a tremendous opportunity for this degree program.

High Level Needs from NYC Industry • Support the goals of NYC Economic Development Corporation’s FashionNYC2020 initiative, which aims to “develop the next generation of management and merchant leaders” and to “become a hub of innovation for specialty and multi-channel retail experiences.” • Help to sustain NYC’s role as the world’s center of fashion media, marketing and retailing by providing well-educated graduates for the fashion industry. • There is no existing baccalaureate degree program in fashion at CUNY. • The ubiquity of fashion across all aspects of the human experience offers an excellent opportunity for collaboration among departments and schools at City Tech.

City Tech Needs • There is currently no BS degree offering in Fashion Marketing or Merchandising in the CUNY system; This would be the first BS degree of this kind in CUNY. • Increasing enrollment of associate degree Fashion Marketing students (30% increase from Fall 2010 to Fall 2015) in the Department of Business; Many students want the BS degree rather than transferring to other degree-granting institution such as SUNY’s Fashion Institute of Technology (FIT) • Departmental research indicates an immediate surge of enrollment in the short-term and enormous long- term growth potential as there has been a steady student increase of 5.1% (NYCCT, AIRS, 2015) and have been adding more sections of current course offerings to fulfill student needs. • The number of qualified students interested in pursuing a degree in Fashion Business far exceeds the number of available seats at local public institutions, and the tuition cost at private institutions is outside of many students’ reach. The establishment of this program will address that problem by increasing the capacity to provide well-educated and prepared graduates for a field in need of qualified professionals.” • Likewise, the program provides additional educational opportunites for graduates of appropriate associate degree programs, in particular for those whose focus is on the intersection of business and technology. • Many potential students are unable to afford an education at existing private and public institutions. CUNY offers tremendous economic value for a high quality education. • No other New York City public university program other than FIT offers specialization in global fashion marketing, or innovation in e-commerce. • Academic resources that combine business, technology, and textiles development with an emphasis on academic writing, critical thinking, and research while taking advantage of the “Living Laboratory” of New York City • There is strong demand for fashion-related careers in Fashion Marketing, Fashion Management, and Textiles Innovation as well as opportunities to continue in higher education as there are several universities that offer Master and Ph.D. programs in Textiles Technology, Fashion Retail & Merchandising, Fashion Technology Communication.

Employment Opportunities and Salary Ranges

New York City is recognized globally as one of the leading world fashion capitals, as well as a hub for many wholesale trade and department stores. It is a top destination for designers and entrepreneurs in the fashion industry, and has many leading design schools to support this growth. The fashion industry in NYC employs over 180,000 individuals, which makes up 5.5% of the city workforce. It pays $11 billion in wages, and generates nearly $2 billion in annual tax

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The retail and apparel sales sector has realized continuous growth, directly affecting careers related to the business aspects of fashion such as Advertising, Retail Management, Financing, Marketing, and Merchandising.

The NYC retail industry is equivalent in economic scope to that of Los Angeles, Miami and Dallas (the next three largest US retail markets).

According to the New York Bureau of Labor Statistics (May 2011), the number of existing jobs and job openings for fashion designers has dropped precipitously over the last decade. During this same time period, the number of jobs for fashion merchandisers and other fashion professionals with core business skills has increased. This demonstrates a dramatic paradigm shift representing intrinsic changes in the way the fashion industry conducts business.

Retail: NYC boasts the country’s largest fashion retail market, and this market is growing. NYC retailers generate over $18 billion in sales.2 See Appendix B for data on the NYC fashion retail market.

Manufacturing: Given that proximity to factories is critical for designers, NYC remains a robust fashion manufacturing center, responsible for $8 billion in sales.3 Fashion manufacturing represents 31% of all manufacturing jobs in NYC.4

Wholesale: NYC’s incomparable wholesale fashion market accounts for 27% of the country’s fashion industry revenue, generating $72 billion in sales.5 The wholesale sector attracts more than 500,000 domestic and international visits each year to its major trade shows, fashion shows, and thousands of showrooms. Fashion Week, alone draws 232,000 for an economic impact of $887 million.6

Media and Marketing: Rounding out the fashion ecosystem in NYC, major fashion media and marketing companies supplement the industry’s growth by providing a platform from which NYC designers can launch their brands and earn international attention. NYC is home to major fashion publications, including Harper’s Bazaar, InStyle, VOGUE and Women’s Wear Daily, as well as two of the three largest global marketing agencies.

Technology: NYC is also one of the world’s capitals of technology and innovation, with major initiatives devoted to extending and strengthening this impact. Fashion will certainly share a major role in this continued growth and development. As stated by Bob Bland, CEO and Founder of Manufacture New York: “For creative entrepreneurs around the globe, New York

1 http://www.nycedc.com/press-release/mayor-de-blasio-announces-15-million-initiative-support-citys-fashion-industry 2 De Blasio Press Release, Feb 12, 2015 3 De Blasio Press Release, Feb 12, 2015 4 http://www.nycedc.com/RESOURCE/FASHIONNYC2020. https://www.nycedc.com/system/files/files/resource/Fashion_study.pdf 5 FashionNYC2020 6 De Blasio Press Release, Feb 12, 2015

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City is an iconic fashion capital at the intersection of innovative design, artisanal craftsmanship and wearable technology.”7

Employment Statistics

The NYC Economic Development Corporation (NYCEDC) recognizes the importance of this industry to the city and region, and has created a 10 year strategic plan for sustaining and increasing the NYC fashion industry8. For purposes of this proposed degree program, the two most significant opportunities are:

Developing the next generation of management and merchant leaders by attracting top talent to the business side of the industry. Although there is a strong pipeline of design talent in NYC, business-minded talent is less likely to see the fashion industry as a viable career option.

Becoming a hub of innovation for specialty and multi-channel [Omni–Channel]9 retail. As new technologies transform the way in which consumers shop, retailers have innovative opportunities to capture growth. The growth of online retail has outpaced that of brick-and-mortar stores, but consumers continue to value the in-store experience. Forward-thinking multichannel players with diverse marketing strategies will therefore be poised to grow.10

These goals align exactly with the intent and purpose of the proposed Degree Programs that isthe subject of this proposal.

NYCEDC has further developed initiatives that aim to support the city’s fashion industry:

Fashion Campus NYC: Inspires talented interns from around the world to pursue careers within the business side of New York City’s fashion industry. Fashion Draft NYC: Showcases the industry’s profile and prestige to students interested in challenging career opportunities in business. NYC Fashion Fellows: Recognizes “rising stars” in fashion management and prepares them to become the next generation of CEOs, COOs and other top-tier executives at companies across the fashion industry value chain. Design Entrepreneurs NYC: Given the nature of their education and training, emerging designers often have a finely-tuned creative skill set but need to develop the strategic acumen to successfully turn their designs into profitable businesses. Project Pop-up: Fosters innovation in retail through an annual competition to promote new and compelling retail concepts. The most innovative concepts will be selected to receive support to catalyze growth, such as a temporary pop-up store location, business development support and mentoring opportunities. NYC Fashion Production Fund: Assists talented emerging designers who require capital to fulfill merchandise orders by providing them with loans for production financing, links to vetted local production resources and mentoring and networking opportunities.

7 http://madeinnyfashion.nyc/ Scroll through the testimonials at the bottom. 8 ibid. 9 Omni-Channel has recently replaced Multi-Channel as the appropriate term, based on the extreme proliferation of different marketing vehicles. 10 http://madeinnyfashion.nyc/

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NYCFashionInfo.com: A website providing a comprehensive set of resources on the NYC fashion landscape for designers, students, manufacturers, etc. NYCFashionInfo.com also features a showroom directory that lists NYC’s thousands of showrooms, searchable by category and price point.

Career Opportunities Since the Fashion Industry is an entire sector, the types of job opportunities are legion. Based on analysis of fashion growth trends, and the recognition that jobs in the merchandising and manufacturing sectors are growing, clear pressure for skilled employment opportunities are available across the spectrum of the fashion industry.

This degree program prepares students for entry into a wealth of different career opportunities within the fashion industry. For a complete list, as well as salary ranges for many of these careers options, see Appendix C.

Relationship to Other Programs No other program in the NYC area provides a baccalaureate degree program with the unique focus of this proposal. However, an opportunity exists to offer a program that can compete with the more traditional programs because of the uniqueness and style of degree curriculum.

Within CUNY No other CUNY College offers a baccalaureate degree in the Business and Technology of Fashion.

Queens College offers a Textiles and Apparel specialization within the Family, Nutrition, and Exercise Sciences Department. This program explores apparel through the intersection of social science, physical science, and aesthetics. Within this specialization there are four areas of focus, only one of which is Business11. The business focus relies on the Visiting Student Program at F.I.T. in Fashion Merchandising.

Within NYC (Non-CUNY) There are other possibilities for baccalaureate study in the field of fashion. However, there are specific factors that indicate an opportunity to provide a meaningful niche in the academic ecology. Note in the chart below that competing programs suffer from being either design oriented, too expensive, or have a competitive acceptance rate (FIT).

FIG 1: Tuition and Acceptance rates for competing NYC programs (2014-15) School Degree Tuition/Fees Acceptance Rate Berkeley College BBA Fashion Merchandising $23,700 94% and Management Fashion Institute of BBA, BFA multiple $6,530 44.8% Technology programs Laboratory Institutes of BBA Fashion Merchandising $24, 825 73% Merchandising

11 The focuses are Business, History, Design, and Consumer and Family Clothing. http://www.qc.cuny.edu/Academics/Degrees/DMNS/fnes/Programs/Pages/Textiles and Apparel.aspx

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Parsons the New School of BFA Fashion Design $41,836 63% Design Pratt Institute BFA Fashion Design $44,804 66.96%

STUDENT INTEREST / ENROLLMENT

Current Fashion Marketing students at City Tech demonstrate considerable interest and even excitement for this proposed program. An extensive set of surveys was conducted in 2011, and then followed up by an additional survey in December 2014. Both surveys resulted in similar outcomes: for purposes of this analysis here we rely on the most recent data.

Student Interest / Survey Results In December 2014, a survey of current fashion students was conducted. One hundred students from different classes were asked a series of questions (see Appendix D) for student interests and survey results). The results indicate a clear interest in a degree program at City Tech. Overall, 87% of students indicated they were interested or strongly interested in a baccalaureate degree program, and 91% indicated they were interested in attending as an alternative to their favored degree programs (FIT, LIM, Parsons). Our research indicates that many students will not be able to attend these other institutions, either because of the cost or because of the competitive entry requirements.

The Fashion Marketing retention rate was 47.3% in 2013 and 54.6% in 2014. The Six-Year Graduation rate for the 2009 Fall cohort for the Department of Business two-year degrees was 22.1% versus 21.6% for the entire college’s two-year degrees. More specifically, the Six-Year Graduation rate for the 2009 Fall cohort was 19.5% for Fashion Marketing.

Enrollment Projection Based on the information above, the following set of assumptions was made to generate a predicted enrollment. 5% projected enrollment increase, a first year retention rate of 66% (we increase this from the current 54% based on improved program quality and career options), and a second year retention rate of 75% (based on students transferring to other baccalaureate programs. This is a designed inflection point, and will be made possible once we implement the associate degree for the first two years of study in this program)

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Five Year Student Enrollment Projecon

500 400 300 200 100 0 2017 2018 2019 2020 2021 part me 51 81 116 152 156 full me 100 160 212 264 274

full me part me

This projection only includes numbers for first time freshmen enrollment based on current recruitment practice from the Department of Business: it does not take into account transfers into the program, articulation agreements, or new recruitment initiatives. It further predicts that the current student goals of entry into FIT remain the same. This figure should thus be considered a conservative minimum estimation: we are confident that these numbers will be significantly larger.

For the complete analysis with accompanying charts, see APPENDIX D and E.

2017 2018 2019 2020 2021

New Cont. New Cont. New Cont. New Cont. New Cont. F-T 90 10 95 60 100 107 105 157 110 165

P-T 46 5 48 33 51 77 53 119 56 125 Sub- 136 15 155 98 163 184 171 276 179 300 totals Totals 151 241 328 416 430

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CURRICULUM

Overview of Courses in the Proposed Curriculum The City Tech BS in the Business and Technology of Fashion is designed around the concept that core business concepts are combined with a more specialized set of discipline courses that relate to the fashion industry. Students receive significant breadth and depth to ensure a global understanding while reinforcing critical concepts through successively more sophisticated studies. After achieving base competencies in these areas, students then engage in more advanced foundational work, and then select a module of specialization. Finally, students engage in capstone activities that include a graduate-style seminar course on a specific trending topic and an internship within the industry itself.

Program Level Learning Outcomes Introductory Level Learning Outcomes (Years 1 and 2).

The discipline specific learning outcomes are designed to ensure that students who complete the first two years of study are ready to assume entry-level positions in a number of different career paths. By working on a variety of theoretical and practical projects, individually and in teams, students will generate sufficient experience to become effective junior members of business teams.

Skills Students should be able to • Prepare and write a professional sales presentation. • Prepare and conduct a marketing research study where results are analyzed using primary data. • Develop a consumer marketing report. • Create an advertising campaign that is effective in promoting the brand image and being socially responsible to its consumers.

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• Write a technically correct press release for a Fashion Designer that will appear in the New York Times press coverage of Fashion Week. • Use multiple methodologies to perform research and answer questions to a hypothesis using secondary sources for literature review and primary data. • Perform essential business-related calculations for profit-margins, net sales, and cost percent. • Create a basic business plan for a start-up fashion apparel company. • Prepare and interpret financial statements used in business to determine profitability. • Develop a successful business model with supporting documentation and financial forecasting. • Create a private label apparel line with style numbers and flat patterns that could go into production. • Develop a financial Open-To-Buy for a 6-month merchandising plan. • Evaluate and test basic textiles and fibers for flammability, flexibility, and resiliency.

Knowledge Students should demonstrate an understanding of • The structure of and career opportunities in the fashion industry. • Historical, cultural, political, and economic influences on fashion and the fashion industry. • The basic principles of marketing, including product life cycle, marketing segmentation, marketing channels, direct vs. indirect marketing, and the marketing mix. • Basic principles of sales, including the stages of the selling process. • The impact of human behavior on fashion decisions. • Merchandising concepts, including inventory level, turn time, margins, and cost-volume-profit analysis and strategic planning. • Financial statements and accounting cycles. • Financial forecasting, advanced financial management and modeling techniques. • Manufacturing processes as they relate to marketing and management. • The process of apparel collection development. • Elements of design, and how these are applied to fashion apparel design, as well as visual display, styling, and advertising. • Basic types of textiles, their sources, structures, properties, and manufacturing processes. • Basic legal and regulatory issues.

Technology Tools • Develop and finalize an e-Portfolio through their academic career illustrating coursework and projects. • Develop a familiarity with online social media and how to employ them in a professional manner. • Learn how to use blogs as effective methods of marketing and mass media. • Use marketing segmentation analysis tools to approach the right target niche. • Use spreadsheets and analytical tools for financial projects that will profit business. • Identify direct and indirect technological influences on dress such as 3D printing and the use of GPS systems. • Perform research using appropriate online databases and other resources from the library, the writing center, and computer programs.

Attitudes, Ethics, and Best Practice • Develop experience working on team-based projects. • Make multiple oral presentations on a variety of topics. • Develop a sensitivity to and appreciation for the diversity of culture. • Write a professional career resume and cover letter in response to a career classified ad • Differentiate between ethical and unethical business practices.

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Intermediate and Advanced Learning Outcomes

Students who graduate with the baccalaureate degree will, in addition to the year 1 and 2 learning outcomes previously listed above, develop more sophisticated skills and knowledge. Integration of the basic concepts from the first two years of study is reinforced with successively more sophisticated concepts and techniques. Further use of modern technology tools, as well as work in being able to make useful predictions of future trends in fashion, marketing, and technology deployment will also be emphasized.

Skills: In addition to the learning outcomes acquired in the introductory level course of study, students should be able to: • Perform Geo-demographic and psychographic segmentation analysis. • Design targeted marketing pieces. • Develop a direct marketing campaign. • Develop a more complex business plan. • Generate a fashion forecast. • Assess the validity of a legal contract. • Develop and preform post trend forecasts on different types of social media in order to become a change agent.

Knowledge Students should demonstrate an understanding of • Fashion forecasting principles and techniques. • More sophisticated principles, concepts and theories of how human behavior affects and informs market interactions. • The pros and cons of various forms of business ownership. • Historical background of business law. • Correct legal terminology and the difference between common and statutory law as it relates to business practice. • Intellectual property rights. • How to use research methodologies to identify and explain current and future trends.

Attitudes, Ethics, and Best Practice Students should • Develop a sense of empowerment and social commitment that results in effective advocacy and influences positive change. • Recognize multiple ways that the impact of dress and body images affect human behavior, and how marketing and advertising campaigns exploit these, both unethically and ethically. • Apply classroom experiences to a workplace setting in at least one formal internship. • Develop meaningful self-reflection in order to evaluate one’s own performance in light of expressed goals. • Practice ethical behavior appropriate to a professional working in the field. • Gain insight into the nature of graduate study. • Work effectively as a team member and/or leader.

Module Learning Outcomes

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In addition to the SLO shared by all students in the BS program, there are specialized learning outcomes associated with each of the elective modules. Global Fashion Module Skills • Analyze a designer and compare to other designers. • Research a culture and determine the factors that influence style choices. • Sophisticated research using online databases.

Knowledge Students should demonstrate an understanding of

• International retail strategy and expansion patterns. • International regulatory and economic environments as they pertain to the fashion industry. • How social and cultural environments impact purchasing patterns in various global markets, and how international retailers adapt to local conditions. • The key aesthetics and themes of selected designers. • The interrelationship between domestic and international fashion markets. • The challenges and rewards of economic growth in developing countries and the relevant importance to retailers.

Fashion Merchandising Administration Module Skills Students should be able to • Take an existing product and rebrand it to a new niche, including the development of marketing materials. • Use modern enterprise software applications to generate a variety of different essential business products. • Develop an omni-channel marketing plan. • Apply characteristics of brand equity to fashion brands.

Knowledge Students should demonstrate an understanding of • The importance of developing and applying a retail strategy in conjunction with customer service at every level of the supply chain. • How strategy mixes are used by different types of institutions. • The different forms of trading-area analysis and site selection. • How consumer perceptions, attitudes, beliefs, demographics and psychographics affect consumer’s selection of apparel products and services. • How semiotic and semantic signals affect brand image amongst different cultures. • The characteristics of brand equity in the world market environment. • Types of information applications that exist in the market and are required in order for a fashion organization to remain competitive. • How software applications and information applications are used to support long and short term strategies in fashion merchandising.

E-Commerce Innovation Module Skills Students should be able to • Develop a (Prototype) E-Commerce site for a real or fictive product or service. • Design and create an online marketing site.

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• Use a variety of different online strategies, such as ad targeting, news feed algorithms, web site analytics, social media, mobile advertising, among others to develop a digital marketing strategy plan. • Use SWOT analysis to evaluate the effectiveness of a particular marketing platform.

Knowledge Students should demonstrate an understanding of • The components and roles of the Electronic Commerce environment. • How businesses sell products and services on the Internet. • Qualities of an effective online business presence. • E-Commerce payment systems. • Online marketing approaches and elements of branding. • The client/server infrastructure that supports electronic commerce. • Legal and ethical issues related to E-Commerce.

In summation, the overall learning outcomes of the program are:

• Apply knowledge about the roles and functions of various industry sectors in which products are developed, produced, marketed, sold, and consumed, including construction, sourcing, manufacturing and marketing. • Identify and apply general business practices to the specifics of the fashion industry. • Navigate and use modern fashion industry electronic resources, including eCommerce and social networking. • Evaluate how social, economic, psychological, and political factors impact dress. • Apply knowledge about aesthetics and the design process in relation to dress and appearance management. • Recognize and describe how dynamic and diverse political, cultural, and economic systems impact industry processes. • Distinguish between domestic and international processes, and recognize how to adapt to inevitable changes in the industry. • Apply quantitative reasoning to solve standard business problems. • Write effectively using appropriate terminology in a variety of different industry-specific documents • Demonstrate crtical thinking and creative skills, including the ability to evaluate and compare diverse perspectives.

General Education Learning Outcomes

The new program will provide a university education that integrates the broad goals of general education with the discipline-specific body of knowledge explicated above. This program benefits from a multi-year college-wide effort to redefine general education at City Tech. For the list of City Tech Gen Ed learning outcomes, please see APPENDIX F.

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Courses Required to Complete the Program Progression in the Program

• A minimum grade of “C” must be earned in each course designated with the prefix BUF, BUS, or MKT. • Students must maintain a 2.5 GPA. A student falling below 2.5 will have one semester to resolve this deficit.

General Education Common Core: 42 credits

Required Core (4 courses, 12 credits)

English Composition (2 courses, 6 credits) ENG 1101 English Composition I 3 ENG 1121 English Composition II 3

Mathematical and Quantitative Reasoning (1 course, 3-4 credits) MAT 1190 or higher 3-4

Life/ Physical Science (1 course, 3-4 credits) Any approved course (CHEM 1000 Principles of Chemistry preferred) 3-4

Flexible Core (6 courses, 18 credits) From the list of approved courses select one course from each of the following areas; no more than two courses may be selected from any discipline.

World Cultures and Global Issues 3 US Experience in its Diversity 3 Creative Expression 3 Individual and Society 3 Scientific World 3 One additional course 3

College Option requirement (12 credits) One course in speech/ oral communication 3 One interdisciplinary liberal arts and sciences course 3 Two additional liberal arts courses 6

In meeting their general education requirements overall, students must take at least one advanced liberal arts course or two sequential courses in a foreign language

Program Specific Liberal Arts Courses: 18 Credits

Liberal Arts Courses12 (18 credits) ARTH 1103 Survey of Art History (CE) 3 ARTH/HIS 1204 20th Century Dress and Culture – NEW (propose CE) 3 ECON 1101 Macroeconomics (US) 3 SBS 3201 Gender, Dress, and Society – NEW (propose IS) Upper Level LA 3

12 The courses listed here are prerequisites for other required courses. These courses may also be used to fulfill flexible common core or college option courses. In addition, on approval of the department, other suitable liberal arts courses may be substituted for prerequisite requirements.

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One liberal arts course from one of the modules 3 CST 1101 Problem Solving with Computers (Innovation in Ecommerce) PSY 3407 Psychology of Visual Perception (Fashion Merchandising Administration) HIS 1103 Modern Western Civilization (Global Fashion) Liberal Arts course (selection based on Individual Module design)

Select one from the following courses 3 ANTH 1101 Introductory Anthropology (WC) PSY 1101 Introduction to Psychology (IS) SOC 1101 Elements of Sociology (IS)

Elective Liberal Arts Courses Credits to equal or exceed 6013 0-18

Program-Specific Discipline Degree Requirements: 60 Credits

General Business and Marketing Courses (5 courses, 15 credits) MKT 1210 Marketing Research 3 MKT 1103 Foundations of Marketing and Sales (Formerly MKT1100 & MKT 1102) 3 (MKT1100 & MKT1102 may be used to satisfy MKT 1103 requirement) MKT 1214 Advertising 3 BUS 2339 Financial Management 3

Pick one from the two courses below: 3 ACC 1101 Principles of Accounting I ACC 1162 Elements of Accounting

Introductory Level Fashion Courses (5 courses, 15 credits) BUF 1101 Introduction to the Fashion Industry (formerly MKT 2335) 3 BUF 2203 Visual Merchandising (Writing Intensive Course) - NEW 3 BUF 2246 Textiles (formerly MKT 1246) 3 BUF 2255 Merchandise Planning and Buying (formerly MKT 1255) 3 BUF 2400 Product Development in the Fashion Industry - NEW 3

Junior Foundation Courses (4 courses, 12 credits) BUF 3100 Trend Forecasting and Social Media (Writing Intensive) - NEW 3 BUS 1122 Business Law 3 BUS 2341 Financial Forecasting 3

Pick one from the two courses below: 3 MKT 2327 Entrepreneurship or MKT 2300 Direct and Interactive Marketing

Specialization Modules (4 courses, 9 discipline credits, 3 liberal art credits) Select one module from the list below. With department advise and approval, students may also design their own module comprised of courses with equivalent rigor and focus

Module: Fashion Merchandising Administration PSY 3407 Psychology of Visual Perception (can count towards LA requirements SW) 3 BUF 3500 Brand-Image Marketing - NEW 3 BUF 3510 Fashion Buying Technologies (formerly MKT 2401) 3 BUF 4500 Omni-Channel Retailing - NEW 3 Module: Global Fashion

13 The number of free elective credits will vary depending upon the program-specific courses students use to meet Common Core requirements. Double duty use of courses is encouraged, as this allows more flexibility in fulfilling liberal arts requirements.

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HIS 1103 Modern Western Civilization (can count towards LA requirements WCGI) 3 BUF 3300 International Retailing - NEW 3 BUF 3310 Contemporary Designers and Luxury Markets - NEW 3 BUF 4300 Global Sourcing and International Retail Trade (Writing Intensive) - NEW 3 Module: Innovation in E-Commerce CST 1101 or CST 1102 (can count towards LA requirements) 3 COMD 3563 Web Traffic and Analytics (Appendix G: Letter of support COMD) 3 BUF 3400 E-Commerce and Global Marketing - NEW 3 BUF 4400 Merchandising and Marketing for Digital Platforms - NEW 3

Culminating Experience Courses (3 courses, 9 credits) BUF 4700 Contemporary Issues in the Fashion Industry - NEW 3 BUF 4900 Internship - NEW 3 Elective Select any Business Discipline course 3

Writing Intensive Requirement. Students at New York City College of Technology must complete four courses designated WI, two from the Common Core and two from the discipline courses.

Typical Course Sequence for a Four Year Timeframe Fall 1 Disc. LA BUF 1101 Introduction to the Fashion Industry (formerly MKT2335) 3 x MKT 1103 Foundations of Marketing and Sales (formerly MKT1100& MKT 1102) 3 x ACC 1162/1101 Elements of Accounting 3 x ENG 1101 English Composition 1 3 x MAT 1190 Quantitative Reasoning (MAT 1190 or higher) 3 x 15 Spring 1 MKT 1210 Marketing Research 3 x BUS 2339 Financial Management 3 x ARTH/HIS 1204 20th Century Dress and Culture (use as flex. core 1) 3 x CHEM 1000 Principles of Chemistry (preferred: there is a 3 credit option) 4 x ENG 1121 English Composition II 3 x 16

Fall 2 Disc LA MKT 1214 Advertising 3 x BUF 2203 Visual Merchandising (Writing Intensive) 3 x BUF 2246 Textiles (formerly MKT 1246) 3 x Flex Core 2 Select one course from the flexible core (2 of 6) 3 x Flex Core 3 Select one course from the flexible core (3 of 6) 3 x 15 Spring 2 BUF 2255 Merchandising, Planning, and Buying (formerly MKT 1255) 3 x BUF 2400 Product Development in the Fashion Industry 3 x Flex Core 4 Select one Writing Intensive course from the flexible core (4 of 6) 3 x Flex Core 5 Select one course from the flexible core (5 of 6) 3 x Flex Core 6 Select a final course from the flexible core (6 of 6) 3 x 15

Fall 3 Disc LA MKT 2300 Direct and Interactive Marketing (one of two options) 3 x BUF 3100 Trend Forecasting and Social Media (Writing Intensive) 3 x ART 1103 Survey of Art History (required LA) 3 x PSY 1101 Introduction to Psychology (required LA, could be SOC or ANTH) 3 x ECON 1101 Macroeconomics 3 x 15 Spring 3 BUS 1122 Business Law 3 x

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Module Select first Discipline course from module 3 x Module Select Required LA Module Course (required LA) 3 x SBS 3201 Gender, Dress, and Society 3 x COM 1330 Oral Communications (College Option) 3 x 15 Fall 4 Disc LA Module Second Discipline Course from Module 3 x BUS 2341 Financial Forecasting 3 x Elective Any untaken discipline specific course 3 x ID Interdisciplinary course (College Option) 3 x LA Any Writing Intensive liberal arts course (College Option) 3 x 15 Spring 4 Module 4xxx Discipline Course from Module 3 x BUF 4700 Contemporary Issues in the Fashion Industry 3 x BUF 4900 Internship 3 x LA Any liberal arts course (LA Elective) 3 x LA Any liberal arts course (LA Elective) 3 x 15

Course Descriptions (For greater detail, See Appendix I: New Courses) (See Appendix H for Prerequisite Path dependencies)

ACC 1162 Elements of Accounting 3 cl hrs, 3 cr Journals, ledgers and the salient features of the accounting cycle. Preparation and interpretation of financial statements, cash and bank reconciliations. This course is not available to accounting or computer systems technology majors. Prerequisite: CUNY proficiency in reading and mathematics

ARTH/HIS 1204 20th Century Dress and Culture 3 cl hrs, 3 cr (new course) Creative Expression (Cross listed with Humanities) A survey of fashion history, from the end of the 19th century to the present. It offers an overview of the many influences that have affected the development of clothing. Studies the effect of an historical period on the clothing of the time through analysis of its economics, politics, religion and culture. Issues affecting the industry are explored through readings, videos, discussions and links to local industry are made through field trips and guest speakers. Prerequisite: ENG 1101

BUF 1101 Introduction to the Fashion Industry 3 cl hrs, 3 cr (formerly MKT 2335) Introduces students to the elements of merchandising in the fashion industry. It encompasses the major segments of fashion merchandising, textile mills, designers, and manufacturers as well as other producers; auxiliary fashion industries, and retailers. The role of technology, and the dynamics of fashion retailing in the age of the Internet, is also emphasized. Students will develop an understanding of how the business of fashion has evolved into the fast- paced multimedia global entity that we witness today. Aspects of 21st century marketing are integral to an understanding of this subject. Pre- or corequisite: ENG 1101

BUF 2203 Visual Merchandising 3 cl hrs, 3 cr (Writing Intensive) (new course) An exploration of visual merchandising through the consideration of the product presentation in retail environments. Explores the theoretical and practical use of in-store environments, lighting, special effects, fixtures and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer. Prerequisites BUF 1101, (MKT 1103 OR (MKT 1100 & MKT 1102))

BUF 2246 Textiles 2 cl hrs, 2 lab hrs, 3 cr (formerly MKT 1246) A survey of today’s complex and consistently transforming fashion and textiles business environment. Various textile types will be evaluated with an emphasis on how these interact with fashion merchandisers, buyers, and

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BUF 2255 Merchandising, Planning, and Buying 3 cl hrs, 3 cr (formerly MKT 1255) An overview of modern inventory control systems and sales records. Topics include the retail method of inventory, operating statements, techniques of planning, and methods of figuring mark-ups, markdowns, open-to-buy, and terms of sales. Prerequisites: MAT 1190 and BUF 2203

BUF 2400 Product Development in the Fashion Industry 3 cl hrs, 3 cr (new course) An introduction to the study of product development from concept to consumer. Students learn how research is conducted in the fashion industry and how it is ultimately reflected in garment design. Trend cycles, consumer behavior, social, political, and economic influences are discussed as influences on trend development. Prerequisites: MKT 1210, MKT 1214

BUF 3100 Trend Forecasting and Social Media 3 cl hrs, 3 cr (Writing Intensive) (new course) An overview and analysis of current color, fiber, and fashion trends, as well as their impact upon sales forecasting. Students research, analyze, and develop fashion forecasts related to specific seasons in the apparel industry. Prerequisites: ARTH 1103, BUF 2400

BUF 3300 International Retailing 3 cl hrs, 3 cr (new course) Key issues affecting international retailing with consideration of the global consumer’s welfare. Provides the student with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment Prerequisite: MKT 2300 or MKT 2327

BUF 3310 Contemporary Designers and Luxury Markets 3 cl hrs, 3 cr (new course) Examines the aesthetics of major fashion designers from the 19th to the 21st centuries through lectures and study of museum clothing collections. Students will gain knowledge of historic fashion influences with application to contemporary and future fashion apparel. Prerequisites: BUF 3100, SBS 3201

BUF 3400 E-Commerce and Global Marketing 2 cl hrs, 2 lab hrs, 3 cr (new course) Introduces students to the fundamental concepts of electronic commerce and how to analyze these concepts from both a business and technical standpoint with a particular emphasis on the fashion industry, specifically apparel and textile enterprises. It examines the impact of e-Commerce in the business world, including various alternative approaches to creating e-Commerce solutions. Topics covered include the history of e-Commerce and the development of the World Wide Web, e-Commerce tools and technologies, Internet advertising and marketing strategies and the legal, security and taxation issues critical to the success of any e-Commerce venture. Prerequisites: MKT 2300, BUF 3100

BUF 3500 Brand Image Marketing 3 cl hrs, 3 cr (new course) Investigates how to build, measure, and manage a brand. An exploration of visual literacy by considering the symbols and imagery used in formulating fashion brands and line identity. Explores the theoretical and practical use of images as a form of visual communication intended to convey specific messages about brand identity. This course is an attempt to discover how ideas about identity are made, why some brand identities are more clearly understood than others, and how this ultimately affects consumer choice. Prerequisites: MKT 2300, SBS 3201

BUF 3510 Fashion Buying Technologies 3 cl hrs, 3 cr (formerly MKT 2401) An introduction to the software management programs that are utilized in the fashion industry. Students learn underlying technology principles, which they apply in several software programs that fashion organizations use to remain competitive.

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Prerequisites: BUF 2255 (formerly MKT 1255) or and BUF 3100

BUF 4300 Global Sourcing and International Retail Trade 3 cl hrs, 3 cr (Writing Intensive) Economic perspective of textile products, production and global sourcing, with emphasis on United States fashion industries. Prerequisites: BUF 3300, BUF 3310, HIS 1103 BUF 4400 Merchandising and Marketing for Digital Platforms 3 hrs, 3 cr (new course) Examines ”Web 2.0” and “Social Media” as an important transition from an old, static form of e-Commerce to one that is highly dynamic, networked and socially connected. Explores how these new technologies and tools are strategically utilized in the fashion industry. Prerequisites/corequisites: COMD 3563, BUF 3400

BUF 4500 Omni-Channel Retailing 3 cl hrs, 3 cr Provides an in-depth analysis of the nature of distribution channels and their management of customer service at each stage. Topics include e-channel behavior; channel design; selection, motivation, and control of channel members, types of retailers, retailer marketing decisions, the future of retailing, and wholesaling. Prerequisites: BUF 3500 or BUF 3510

BUF 4700 Contemporary Issues in the Fashion Industry 3 cl hrs, 3 cr A senior-level seminar course. Students investigate a specialized topic or topics related to the fashion industry. Research, discussion, and weekly readings culminate in a final paper and presentation. Themes vary each semester. Prerequisite: SBS 3201; pre- or corequisite: one BUF 4000 level course

BUF 4900 Internship 3 cr Work experience with a company in the fashion industry, related to the student’s interest area. Students apply their formal education to professional situations in order to ease the transition into the work environment. Students keep a journal of their work, submit written analysis and meet periodically to discuss their experiences. Pre- or corequisite: Any BUF 4000 level course

BUS 1122 Business Law 3 cl hrs, 3 cr Historical background and sources of law as related to business procedures, with particular emphasis on the formation, operation, performance and discharge of contracts. Survey of local and federal courts. Prerequisite: Prerequisite: CUNY proficiency in reading and writing

BUS 2339 Financial Management 2 cl hrs, 2 lab hrs, 3 cr Financial Management 2 cl hrs, 2 lab hrs, 3 cr In-depth analysis of the principles of financial management and their application to decision making in a business firm. Topics include: valuation models, capital budgeting principles and applications, cost of capital, alternative methods of financing business firms, and dividend policy. Prerequisite: MAT 1190 or higher or eligibility for MAT 1275 or higher

BUS 2341 Financial Forecasting 2 cl hrs, 2 lab hrs, 3 cr This course provides a working knowledge of the principles and techniques needed for financial forecasting, advanced financial management, modeling techniques, and their application to decision-making in a business context. Topics include: capital budgeting principles and applications, international finance, risk management, stock market and hedging techniques and portfolio construction. Financial projects, using MS-Excel or other spreadsheet programs, and centering on issues faced by business professionals, are a core requirement. Prerequisite: BUS 2339

COMD 3563 Web Traffic and Analytics 2 cl hrs, 2 lab hrs, 3 cr In this course students will learn how to effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Search Engine Marketing. They will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites. Prerequisite: COMD 2450 or pre- or corequisite BUF 3400

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MKT 1103 Foundations of Marketing and Sales 3 cl hrs, 3 cr An introductory survey of today's fast-paced, rapidly changing and interactive global marketing and sales environment. The course introduces contemporary marketing and sales philosophies and practices as they are used for the advertising, selling and distribution of goods through brick and mortar stores, the Internet, World Wide Web and other electronic media. ((combines MKT1100 & MKT 1102) Prerequisite: CUNY proficiency in reading

MKT 1210 Marketing Research 3 cl hrs, 3 cr Emphasis on the use of scientific research methods to strengthen marketing effort. Media, sales promotion and product opinion research, industrial and institutional research and elementary statistical applications. Practice in preparing formal and informal research reports. Prerequisites: (MKT 1100 and MKT 1102) or MKT 1103; Pre- or corequisite: ENG 1101

MKT 1214 Advertising 3 cl hrs, 3 cr The impact of communications and socio-economic environment on advertising and sales promotion. The nature of promotion policy, organization of advertising professionals, technical production and analysis of the creative strategies used in today’s global marketing are thoroughly investigated. The student develops a mock advertising campaign. Prerequisites: (MKT 1100 and MKT 1102) or MKT 1103 ; Pre- or corequisite: ENG 1101

MKT 2300 Direct and Interactive Marketing 3 cl hrs, 3 cr Management of non-personal promotional methods that are designed to secure immediate response by the customer. Topics include the launching of direct marketing programs, market segmentation, developing products and services, lead generation and media with emphasis on direct mail, broadcasting, telemarketing and new electronic technologies. Prerequisites: BUF 2400

MKT 2327 Entrepreneurship 3 cl hrs, 3 cr The student will learn how to adapt established managerial practices to the needs of small business. This will include marketing, finance, human resources, buying and selling and the relationship of these responsibilities in a small business environment. The techniques of entrepreneurial decision-making will be examined in depth. Students will develop a business plan. Prerequisites: MKT 1210, MKT 1214

SBS 3201 Gender, Dress, and Society 3 cl hrs, 3 cr The study of theories related to appearance, clothing, and fashion and their influences on cultural identities, gender perceptions, and fashion product consumption. Examines contemporary dress from cultures outside and within the United States. Prerequisites: (PSY 1101 or SOC 1101 or ANTH 1101) and (for BTF students only) BUF 2246

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COST ASSESSMENT

Faculty

Faculty Member Academic Background and Qualifications Possible Teaching Assignments Name and Title Alyssa Dana PhD., University of Minnesota in Social Psychology BUF 1101 Adomaitis of Dress and Human Behavior, 2002 ART/HIS 1204 MBA in Marketing from Long Island University/C.W. Post in Marketing, 1997 MKT 1214 BS SUNY Oneonta Fashion Merchandising & Design BUF 2203 with courses taken from SUNY FIT and Parson's BUF 2246 School of Design 1994 BUF 2255 (MKT 1255) SBS 3201 BUF 3100 BUF 4700 BUF 4900 BUF 3300 BUF 3310 BUF 4300 BUF 3500 Lucas Bernard PhD, The New School for Social Research, 2008 BUS 2341 Certificate in Financial Asset Management & BUS 2339 Engineering, Swiss Finance Institute, Genève, Switzerland MKT 1210 MS, Courant Institute of Mathematical Science, NYU, BUF 4900 1998 MKT 2327 BS / MA, City College (CUNY), 1990 Stanley Carroll MS, Lehman College (CUNY), 1987 Accounting ACC 1162 BBA, Baruch College (CUNY), 1977 ACC 1101 CPA, New York, 1979 Jierong Cheng ABD, The Business School of The Rutgers University ACC 1162 MS, Brooklyn College (CUNY), 2008 Accounting ACC 1101 BS, Brooklyn College (CUNY), 2007 CPA, New York State John Dixon EdD, Teacher’s College, Columbia University, 1992 MKT 1103 EdM, Teacher’s College, Columbia University, 1983 MKT 1210 MBA, Columbia University, 1973 BA, Howard University, 1971 MKT 1214 MKT 2327 BUF 1101 (MKT 2335) BUF 2255 (MKT 1255) BUF 2400 BUF 4900 BUF 3500 Roy Iraggi JD, St. John’s University BUS 1122 MBA, Adelphi University MKT 1103 Rachel Raskin MS, Brooklyn College, CUNY, Accounting, 2011 ACC 1162 BS, Macauley Honors College, CUNY Accounting, BUF 2255 (MKT 1255) 2010 Timothy Reinig JD, University at Buffalo (SUNY) 1991 MKT 1103 MM, University of Michigan 1982 MKT 2300 BM, Oberlin College 1979 Certificate, New York University BUF 4400 BUS 1122

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BUF 4500 BUF 3400 Gerald Singh MBA, Dowling College ACC 1162 BSc, Old Westbury (SUNY) ACC 1101 CPA, New York CGFM, CFE, CFSA Tsun-Yin Tung PhD Oregon State University, 2016 BUF 1101 MS, Oregon State University, 2008 ART/HIS 1204 BA National Hsinchu University of Education, 2004 MKT 1214 BUF 2203 BUF 2246 (MKT 1246) BUF 2400 BUF 3100 BUF 4700 BUF 4900 BUF 3500 BUF 3510 (MKT 2401) BUF 4500 BUF 3400 BUF 4400 David Zimmerman MBA, New York University ACC 1162 BA, Yeshiva University ACC 1101 CPA, New York Anne Zissu PhD, The Graduate School and University Center BUS 2341 (CUNY), 1988 BUS 2339 MA, U. of Nanterre (Paris), 1983 BA, U. of Nanterre (Paris), 1981

Cost Assessment The primary additional cost associated with the BS in BTF will be the cost associated with the acquisition of additional faculty lines. The department anticipates that it will require, in addition to the existing professoriate, one new line to be hired during year 1 of the program, and an additional line in year 2 or 3. One line will be a specialist in e-commerce, and the other in textiles and new technologies.

In addition, the department currently does not have a dedicated Textiles Lab. We anticipate that, until the program is able to support a dedicated lab, we will share some space with the Chemistry labs, and then acquire at least one additional lab once this space is made available. Currently the textiles class is taught in a classroom, and the materials and equipment are not appropriately deployed for optimum student use.

Each laboratory will require an upfront acquisition of approximately $30,000. Annual Materials cost will be approximately $100 per section for fabric and equipment maintenance. In addition, an adjunct CLT will need to be hired for each lab section: in the future this may be converted to a full time line, resources and student enrollment permitted. For a complete list of materials and testing equipment, please see APPENDIX J.

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PROGRAM ASSESSMENT

The College plans on assessing the program as follows:

Course Assessment Student Learning will be assessed on each course. Over a five year period, we expect every single course to be evaluated at least once. New courses will have been assessed at least twice. As each new course is offered, a comparison of the learning outcomes to the assessment results will be made, and necessary adjustments taken.

Program Assessment Particular scrutiny will be paid to the deployment of iterative learning opportunities across multiple courses and course sequences. For example, students will create and develop an online ePortfolio starting in their earliest classes using City Tech’s Innovative Open Lab digital platform (http://openlab.citytech.cuny.edu). The ePortfolio will then be expanded and refined throughout the program. Similarly, critical applications, such as Excel (or other spreadsheet) will be used in progressively more sophisticated projects.

In the 2016-17 academic year, the Department of Business will submit a proposal to convert the existing AAS in Fashion Marketing into an AS in the Business and Technology of Fashion. The effect on student success of this change will be analyzed.

Enrollment, Retention, Graduation During the program rollout, we will compare projections with actual enrollment, and adjust projections correspondingly. We will also look at student retention, grade distribution in every course, program bottlenecks, and progress towards graduation.

Industry Feedback The department advisory council will meet once a year for feedback

Middle States. Although the site visit is in 2018, and this program will have just been launched, we plan on applying the same elements of assessment as in other existing programs.

College Wide The program will also be evaluated through participation in the College wide General Education, Critical Course, and Assessment Committees.

Library and Instructional Materials Please see Appendix K

ι

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APPENDIX A: Example Job Postings and Letters of Support

EXAMPLE JOB POSITIONS ...... 1 OMNI-CHANNEL MARKETING MANAGER JOB POSITION AT GUCCI ...... 1 Akris is looking for Public Relations Intern ...... 2 Nylon Magazine ...... 3 RALPH LAUREN ...... 4 SUPER DRY ...... 5 LETTERS OF SUPPORT FROM INDUSTRY ...... 8 Fashion Snoops ...... 8 Uniqlo ...... 9 Swarovski ...... 10

EXAMPLE JOB POSITIONS OMNI-CHANNEL MARKETING MANAGER JOB POSITION AT GUCCI https://www.linkedin.com/jobs2/view/62933190 2015-07-30 Job description Role Mission This position reports directly to the Director of Relational Marketing. The overall responsibility of the Omni-Channel Marketing Manager is to lead the programs that drive growth in new customer acquisition, customer retention and sales per customer, leading to improved customer lifetime value. By implementing omni-channel projects, using results to drive new initiatives and providing insightful recommendations, this position plays a pivotal role in continually improving the company's sales and marketing results. Key Accountabilities • Identify and develop Omni-channel marketing strategies leveraging, direct mail, e-mail, mobile, tablet and social media to communicate brand values, new product collections, and brand partnerships • Lead direct marketing efforts, including circulation planning and implementation, to drive traffic and improve sales • Manage customer and prospect contact strategies via email, mobile, mail and social media, and additional marketing channels to ensure continuity and improved results • Drive company use of the rapidly evolving e-commerce techniques to improve customer integration and prospect identification • Collaborate with wholesale and leased partners to develop cohesive marketing strategies to ensure consistent messaging across all channels • Develop customer segmentation and RFM scoring systems to generate effective cross channel retail marketing activities • Develop insights and strategies to measure, analyze and drive customer acquisition, retention and reactivation

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Appendix A

• Analyze performance and impact of Omni-channel marketing initiatives on both online and offline customer behavior • Use marketing and sales analysis to improve results from company mailings, marketing programs, and sales initiatives • Identify milestones in customer lifecycle and implement triggered sales & marketing events to improve the results at these milestones • Ability to think strategically and creatively on how to leverage customer insights to develop unique multi-channel strategies in line with the luxury industry and company business objectives • Ability to professionally present and articulate the business value of complicated analysis to a diverse group of users • Coordinate with other departments regionally and globally to understand customer touch points and recommend improvements • Devote special attention to understanding emerging marketing and sales technologies (such as social networking) and institute ways to integrate these methods into sales and profits as well as customer lifecycle improvements • Develop modeling capabilities and analysis around customer segmentation, conversion and attrition analysis, lifetime value, and lifecycle campaign management, response and optimization Desired Skills and Experience Job Requirements: • Bachelor's degree required. (Masters preferred) • 4 - 6 years in direct, digital or integrated marketing • Retail, ecommerce or digital agency experience preferred. • Proven analytical skills. Statistical and modeling competencies a plus. • Knowledge of catalog and/or direct marketing environment • Prior experience at leading Luxury Department stores a plus. • Experience with email and mobile campaign management. • Advanced knowledge of MS Excel, Powerpoint, along with general understanding of other analytical tools • High level of expertise with Business Intelligence tools, such as Microstrategy, Business Objects, Cognos • High level of expertise with CRM systems, Oracle, Siebel, Acxiom etc. • Experience working with web analytics tools: Google Analytics, Coremetrics, Omniture, etc. • Excellent written, verbal and presentation skills. Can effectively communicate rationale to senior management. • A collaborative team player who enjoys working in a fast paced, dynamic, cross-functional team environment. EOE M/D/F/V

Akris is looking for Public Relations Intern New York, New York, United States April 11, 2016

Akris is an international fashion house founded in 1922 and based in St. Gallen, Switzerland. Creative director Albert Kriemler designs fashion forward women’s wear and a brand new handbag line. Akris holds its ready-to-wear runway shows twice a year in Paris. Besides double-face material, the fashion house is renowned for using innovative embroidery and digital photo printing techniques. Akris has been owned and run by its founding family for three generations and operates its own boutiques in major cities around the globe. The Akris main collection as well as its sportier sister line Akris

15-06 Business and Technology of Fashion A-2

Appendix A punto are also available in over 500 points of distribution worldwide. We have a huge presence in wholesale department stores across the country, and increasing the number of our own retail store fronts each year in major cities worldwide.

Requirements Must be able to receive college credit from a 4 year accredited fashion program (preferred) Familiar with fashion industry and interest in the field Smart, quick learner would thrive in this position Be able to work at least two full days each week; hours 10AM - 6PM.

Responsibilities Will assist the communications department in creating brand awareness via editorial coverage, celebrity dressing, marketing events, and more. You will be responsible for managing the latest collection's samples and showroom. Search for press coverage, monitor and present all hits daily. As well as spearhead any new projects/ brand initiatives.

Nylon Magazine is looking for Buying/Merchandising Intern New York, New York, United States

March 09, 2016

NYLONshop, the E-commerce website of NYLON Magazine, seeks a trend-oriented, personable, energetic and organized buying/merchandising intern to research new brands, select products to be featured, maintain vendor relationships and manage backend product listings.

An ideal candidate is someone who closely follows emerging trends, has retail and/or online merchandising experience, and is tech savvy.

Please submit resume and/or portfolio link.

Requirements -Professional writing skills and email demeanor -Strong people skills/ phone skills -The ability to quickly and articulately respond to vendor inquiries -Enrollment in an accredited 4 year fashion program (preferred) -A background in retail/ merchandising (preferred) -A strong sense of personal style on par with the NYLON brand -Proficiency in Word, Google Docs, and Adobe Suite

Responsibilities Experience tagging and listing products online for SEO Duties include but are not limited to the following: 15-06 Business and Technology of Fashion A-3

Appendix A

-Researching new brands via social platforms and online -Keeping an organized database of brand contacts -Conducting outreach to new vendors and maintaining relationships with current ones -Viewing linesheets/lookbooks and making product selections -Organize relevant information (photos, product descriptions, pricing) from brands -Explaining NYLONshop selling process to vendors via email/phone -Listing and tagging products on NYLONshop’s website -Merchandising/ styling shoots for social media and newsletters -

RALPH LAUREN

MERCHANDISE ASSISTANT – 20137

Lyndhurst, NJ

Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For nearly 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

POSITION SUMMARY

Provide administrative support for department/complex during Buy process.

POSITION SCOPE

Style & Selling Recaps:

Timely and accurate management of all aspects of APS Selling Reports: create, update, and distribute

Create Item Index Quarterly (Brand Presentation/Distribution Analyst)

Buy Process:

v Prepare reference tools used for assortment presentation (dolls, boards, color swatch books etc. v Define items in system to needed brand/season/delivery v Maintain and manage purchase orders v Manage on order tracking report v Validate accuracy of on order report v Lead on order meetings: Recap and provide status update weekly to all members of the team v Troubleshoot purchase order issues, price discrepancies, factory / production and store callouts

15-06 Business and Technology of Fashion A-4

Appendix A

v Enter weekly price changes in system (promotions/ markdowns) v Prepare re-ticketing / price change task forms for field and distribution center

Sample Management:

Create tracking and maintain samples by season/classification

QUALIFICATIONS

Education: Bachelor’s Degree

Experience: Entry level position (internship experience preferred)

Skills & Behaviors

v Ability to manage multiple tasks simultaneously v High level of accuracy, detail orientation and organization skills v Strong written and verbal communication skills v Microsoft Excel / Word/ PowerPoint knowledge

Ralph Lauren is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.

SUPER DRY Title: Assistant Store Manager - Visual Merchandising Type: Permanent Reference: 15073 Location: Superdry New York 34th Street, NY Closing date for applications: 04-30-2016 Hours: Full Time - 40hrs

Job description:

About Us

SuperGroup plc is the owner of the dynamic Superdry brand and operates in the premium branded fashion clothing sector. Superdry focuses on high quality fashionable menswear, womenswear and accessories, fusing vintage Americana and Japanese graphics with a British style. Superdry operates a multi-channel business through a combination of

15-06 Business and Technology of Fashion A-5

Appendix A standalone stores, concessions, ecommerce, and UK and international wholesale. Our global headquarters are based in Cheltenham, Gloucestershire.

Founded in 2003, we have grown to a portfolio of 98 owned stores and 40 concessions in the UK & Ireland, and 70 owned stores and 15 concessions across Europe. We opened 28 owned stores in 8 countries during the 2014/2015 financial year, totalling an additional 82,000 square feet of trading space. We also have 221 franchised and licensed Superdry stores in 69 countries worldwide, and operate 25 international ecommerce websites, delivering to 169 countries. We now employ in excess of 3,900 people globally.

Our ambition for growth was proven at our 2014/2015 year end results as we announced a 12.9% rise in revenue to £486.6m and a 2% rise in underlying profits to £63.2m. Retail revenues were up 17% while like-for-like retail sales were up 4.8%. 18.2% of our retail sales are now generated online. Wholesale revenues rose by 4% to £152.5m.

Following the appointment of Euan Sutherland as CEO in October 2014, we have developed and launched a new long-term strategic plan focusing on three key areas - to build a global lifestyle brand; to drive awareness of the breadth of the Superdry range; and to build a broad cross-channel relationship with customers. As our product is at the very heart of what Superdry is all about, we are also focusing hard on our four key product attributes - design detail; quality obsession; innovation; and affordability.

In March 2015, SuperGroup announced the acquisition of our North American business from a former licensee, which immediately gave us an estate of 15 stores and around 250 employees, with revenues of nearly $36m. We have a structured plan in place to drive a substantial expansion plan across the US, Canada and Mexico by 2020. In July 2015 we announced the creation of a joint venture business in China, in partnership with the established Chinese retailer Trendy International, giving us a solid platform for a major entry into the Chinese market.

Finally, in another exciting development, Golden Globe winning actor Idris Elba is collaborating with Superdry to design and produce a premium line of clothing which will be sold globally in stores and online, as well as through Wholesale partnerships from Autumn/Winter 2015. This new collaboration is part of our strategy to create a global lifestyle brand, building on the iconic heritage of Superdry to broaden and strengthen customer appeal.

Overview

A fantastic opportunity has arisen for an experienced and talented Assistant Store Manager Visual Merchandising to join our innovative company and deliver SuperGroup’s visual merchandising strategy within this Flagship Store.

As a Manager with a superb eye for detail and a positive ‘can do’ attitude, you will adapt the Visual Merchandising directives from the UK into store and will be responsible for the visual presentation, styling both mannequins and window displays whilst executing

15-06 Business and Technology of Fashion A-6

Appendix A store concept changes. The ideal candidate will have experience of maintaining exemplary standards of visual merchandising within a Flagship Store and have experience in managing, training and coaching store staff on maintaining brand standards.

Key Responsibilities

• Maximizing store sales and profitability through following and successfully implementing visual standards in windows, on mannequins and the shop floor product according to company guidelines, promotional activity and seasonal trends. • Creating and delivering visually inspiring brand concepts as directed by the Visual Merchandising Management team in the UK. • Ensuring that all visual merchandising initiatives are implemented as per Visual Merchandising guidelines. • Having a clear understanding of buying and retail trends across all product merchandise. • Taking direction from the Visual Merchandising Management team to ensure visual and marketing merchandise and new shipments including floor sets, new line launch, products and promotions are placed and processed in a timely manner. • Understanding the stores best sellers, our customer and adapting visual concepts for specific areas/environments • Taking responsibility for communicating Visual Merchandising initiatives and changes to store staff. • Developing and coaching the store staff in Visual Merchandising presentation to ensure consistent Visual Merchandising standards are consistent.

What we’re looking for

• Previous visual merchandising experience within a multi-site or Flagship Store capacity in a fashion retail environment. • Be experienced in multiple VM projects such as window installations, in store imagery, seasonal store launches, press shows, trade shows, new & refurbished store launches. • Have experience in adapting and creating specific layouts to fit various store environments. • Be a passionate and highly creative individual and able to consistently deliver visual excellence in our stores. • Be fully aware of industry trends. • Have sound IT (Microsoft) knowledge. • Possess excellent relationship management, communication, planning and organizational skills. • Preferably be degree level educated in a retail management discipline

15-06 Business and Technology of Fashion A-7

Appendix A

LETTERS OF SUPPORT FROM INDUSTRY Fashion Snoops

Alyssa Dana Adomaitis, Ph.D.; MBA; BS September 16, 2015 Assistant Professor Fashion Marketing Department of Business City University of New York New York City College of Technology

Dear Alyssa,

First and foremost, I congratulate you for being an advocate to the advancement of our future leaders of the fashion industry. I would like to support you in your efforts in helping the Business of Fashion proposal move forward in order that CUNY would be regarded as a key institution in the fashion industry. I would hire a graduate from the New Fashion degree Proposal as it looks well thought out. Feel free to count me in the attendance of the Advisory Board meeting as well as assist your students with fashion career opportunities and internships.

I am excited that after so many years we will have an opportunity to work together again.

Best,

Cecilia Mirella Oliva Sales Director, USA + LatAm Fashion Snoops t. 646-395-3147 (direct) e. [email protected] www.fashionsnoops.com

15-06 Business and Technology of Fashion A-8

Appendix A

Uniqlo

From:[email protected] Monday - October 5, 2015 8:41 AM

To: [email protected] CC: [email protected] Subject: Fashion Proposal

Good morning Alyssa,

I sincerely apologize for the delayed response. I've had some time to review the proposal offering a Bachelors Degree program in Business Fashion at City Tech and I think it will be a tremendous opportunity to be able to aide students in obtaining an affordable degree.

I am able to provide jobs for students that will be a part of the program here at Uniqlo 34th Street. They will be hired as sales associates to not only gain an understanding of the business and culture here at the company but will also be involved in visual merchandising. I will also inquire if the General Manager of Uniqlo Soho, Jack Zech, could possibly provide job opportunities and feedback to the degree program as well.

I will be able to meet once a year to review the curriculum and provide supplemental support if needed.

Thank you for this opportunity.

Best,

Sandesh Beresford Assistant Store Manager of 34th Street Store 31 West 34th Street, New York, NY 10001 Cell: +1(347)-706-9791 +1(347)-706-9791 Email: [email protected]

The information contained in this e-mail is for the exclusive use of the intended recipients and may be confidential. If you receive this e-mail in error, please do not use, print, copy, forward, or disclose any part of it.

15-06 Business and Technology of Fashion A-9

Appendix A

Swarovski

Richard Collins Store Manager Swarovski Boutique At the Shops at Columbus Circle

CUNY College of Technology Fashion Program Advisory Board

Dear Dr. Alyssa Adomaitis: Thank you for considering me to participate with Advisory Board at CUNY – College of Technology Fashion Marketing Program. I am currently General Manager at the Swarovski Boutique at The Shops at Columbus Circle. I have been with Swarovski for over 12 years and have worked in several stores. In the past I have taken in several Fashion programs and have helped to mentor students interested in furthering their education in Fashion programs. We focused on fashion marketing and trends in the industry. With the program the students were able to join me at some of the Swarovski Promotional events given in the stores throughout the year.

I am looking forward to participate with your program’s Advisory Board. I believe it will be an advantage for your students to have the advice and insight in current business trends and business leadership in Fashion marketing. It would also be an advantage for the students to take part in the internship positions in the upcoming seasons.

Thank you,

Richard Collins 212-823-9890 d notify us by return e-mail.

15-06 Business and Technology of Fashion A-10

Appendix B-1

APPENDIX B: Data on NYC fashion retail market Mayor de Blasio Announces $15 Million Initiative to Support City's Fashion Industry

February 11, 2015

New and expanded 'Made in NY' programs support manufacturers, students, emerging talent, and growing companies within one of New York City's key industries

Fashion industry accounts for 5.5 percent of city workforce, pays $11 billion in wages, generates nearly $2 billion in tax revenue annually

NEW YORK—Mayor Bill de Blasio today marked the beginning of Fashion Week by announcing new and expanded programs to support the city's fashion industry, tripling the current investment from $5 million to $15 million. These "Made in NY" programs will directly support and shine a spotlight on manufacturers, emerging designers, aspiring designers, and design students in New York City. The new public-private programs, to be rolled out throughout 2015, include scholarships and internships to help immerse emerging talent in the fashion industry, and build upon existing programs to further reinforce the city's manufacturing and design sectors. Fashion companies may now apply to participate in Made in NY programs at MadeInNYFashion.nyc, which also provides valuable information and other resources for the city's fashion industry.

"Fashion is incredibly important to New York City, not just because it helps make us the most creative and exciting city in the world, but because of the hundreds of thousands of jobs and links to economic opportunity it creates," said Mayor Bill de Blasio. "We are determined to ensure that New York City's working designers and manufacturers— and those aspiring to join that community—have the support they need to make it in New York City, and continue to grow NYC as the fashion capital of the world."

"Fashion is vital to New York City, and we're not just increasing support for the industry, but expanding the City's toolkit to support the fashion industry, from launching a new

B1-1

Appendix B-1 marketing program and digital hub that highlights New York City companies, to funding internships that help students get their foot in the door at leading fashion businesses, to working to make the city home to the most advanced manufacturing technology," said Deputy Mayor Alicia Glen. "In collaboration with our industry partners, we will powerfully strengthen an industry that is key to both the City's identity and its economy."

Mayor de Blasio made the announcement at MADE, an upstart organization that provides approximately 40 designers with space, production and other resources to show their collections at no cost during each NYC Fashion Week. He was joined by several members of his administration, including Deputy Mayor Glen, who leads the City's efforts to support the fashion industry.

The $15 million suite of initiatives will be largely comprised of public-private partnerships, spearheaded and financed by the New York City Economic Development Corporation (NYCEDC), with additional funding from a diverse set of industry partners. The program includes a two-year, $5 million creative marketing campaign, launching in 2015, that will leverage traditional and digital advertising media to highlight the city's fashion companies. Additionally, the City has launched MadeInNYFashion.nyc, a digital hub dedicated to promoting local designers and manufacturers, showcasing New York City-made products, and providing the fashion industry with valuable resources and information.

For the first time, the City will offer a $1 million program to connect aspiring design students to the fashion industry via scholarships to study fashion-related disciplines at a New York City-based educational institution, and fully funded internships at fashion companies for current students who wish to gain exposure to the industry.

An additional $5 million suite of programs for manufacturers includes:

• Capital and workforce grants that build upon the existing Fashion Manufacturing Initiative to empower local production facilities to implement the latest cutting-edge manufacturing technology and training programs for workers. To date, the City's Fashion Manufacturing Initiative has granted over $1.1 million for equipment upgrades and workforce development to enable new efficiencies and increased competitiveness for 13 New York City manufacturing companies. • New seed funding will help establish companies that explore the use of advanced technologies or offer services not readily available in the fashion manufacturing sector (e.g., knitwear), to ensure that the City is the first to adopt the latest

B1-2

Appendix B-1

techniques and is positioned to offer the full range of manufacturing options to local designers. • A "Production Summit" for fashion manufacturing in order to highlight best practices and identify innovative solutions for industry challenges; develop an electronic platform to allow local designers to more easily connect with local production facilities; and expand worker training sessions to ensure local garment workers stay up-to-date in their production skill set.

A $4 million package of new and expanded design initiatives includes:

• Funding for designers to secure space at critical events, such as trade shows; • New retail activations, including pop-ups and store partnerships; • An awards program to recognize Made in NY designers who have demonstrated exceptional promise and ability; • Continuation of the City's existing Fashion Production Fund, which has now awarded a total of nearly $1 million to 11 designers to help fulfill purchase orders that move their products into the marketplace.

Also in 2015, the City will launch the NYC Capsule Collection, operated in partnership with the Council of Fashion Designers of America. The Capsule Collection allows city- based designers to create a small collection of items and facilitates their production in city-based factories to sell through city-based retailers. Participating designers will be announced in the coming months and collections are anticipated to be in stores this fall.

"Fashion Week is not just an economic boon, generating nearly $900 million for the city, but also a time to celebrate the 180,000 New Yorkers that work as designers and manufacturers in the industry," said NYCEDC President Kyle Kimball. "The Made in NY initiatives are designed to further strengthen the fashion industry holistically, from design to production to sales, ensuring that New York City remains the fashion capital of the world."

"New York has a long history of embracing artists and creatives, which is part of what makes this city so unique," said Mazdack Rassi, Founder of Milk Studios. "The funding and resources provided by Made in NY continue this important tradition by supporting designers and even the industry as a whole."

"The CFDA's mission is to strengthen the influence and success of American Fashion Designers in the global economy," said Steven Kolb, Chief Executive Officer of the CFDA. "To accomplish this mission, the CFDA helps with every facet of a designer's

B1-3

Appendix B-1 business. CFDA Members are passionate and dependent on NYC manufacturing, and work closely with their production facilities to bring their innovative visions to life. The CFDA is proud to support programs like Made in NY, which nurture, elevate and preserve NYC fashion production."

"New York represents the pinnacle of innovation, creativity, and excellence within the fashion industry," said Andrew Rosen, Chief Executive Officer, Theory. "Although I am a third-generation fashion businessmen, New York is the place where I built my company and serves as an endless source of new inspiration. I am proud to support this program that highlights the spirit of the City and its impact on emerging designers."

"We both grew up in New York, attended local public schools, and share a deep connection with this city," said Dao-Yi Chow and Maxwell Osborne, founders of Public School. "Our brand, Public School, is an ode to our childhood here and a reflection of what New York demands of you—having to stand out, to be authentic, to make a name for yourself. We could not be more pleased to support a program that highlights the spirit of this city and endows its designers and manufacturers with the resources to grow and thrive here."

"For creative entrepreneurs around the globe, New York City is an iconic fashion capital at the intersection of innovative design, artisanal craftsmanship, and wearable technology," said Bob Bland, CEO and founder of Manufacture New York. "Extending Made in NY programs to emerging labels and local manufacturers is a great step towards resiliency in one of fashion's most diverse supply chains. As a dedicated NYC fashion designer, I am excited to witness this recognition of our city's manufacturing heritage and look forward to future growth for participating businesses."

"When I started my business with my husband, Bob Savage, we sold my designs out of our boutique in the East Village," said Nanette Lepore, Founder of Nanette Lepore. "Today, I continue to produce a majority of my collection in NYC. New York's local factories gave me the opportunity to handcraft my product and grow my business organically. I am proud to support Made in NY, and I encourage all emerging designers to invest in New York's incredibly talented local artisans."

"New York City is synonymous with fashion and design because of its creative energy," said Council Member Dan Garodnick, Chair of the City Council's Economic

B1-4

Appendix B-1

Development Committee. "This is where great ideas are formed, and trends are set. Congratulations to the City for the expansion of its Made in New York initiative."

To be eligible for Made in NY initiatives, including having products featured in Made in NY branded retail events and marketing programs, designers must initially meet the following criteria:

• Headquartered or incorporated in New York City • Possess registered business license • Manufacture one or more fashion products (e.g., clothing, jewelry or accessories) • One or more existing retail partner(s) or minimum of 1,000 products sold annually • One or more full-time employees • One or more products designed, cut, sewn, assembled, and finished in New York City

The city's fashion industry employs over 180,000 New Yorkers, accounting for 5.5 percent of the city's workforce, pays $11 billion in wages, and generates nearly $2 billion in tax revenue annually. New York City's wholesale fashion market is one of the world's largest, attracting more than 500,000 visitors per year to its trade shows, showrooms and fashion shows. Overall, the industry garners more than $18 billion in retail sales, $72 billion in wholesale sales, and $8 billion in manufacturing sales annually. The city's semi-annual Fashion Weeks draw approximately 232,000 attendees to more than 500 shows, creating a total economic impact of $887 million.

For more information, visit MadeInNYFashion.nyc.

B1-5

Appendix B-2

An NYCEDC Study Appendix B-2

New York City Economic Development Corporation Office of the President Seth Pinsky, President Josh Wallack, Chief Operating Officer Kyle Kimball, Chief Financial Officer Maria Torres, Chief of Staff

Center for Economic Transformation Steven Strauss, Managing Director, Alumnus Kristy Sundjaja, Senior Director

Knowledge Partner Erika Serow, Partner, Bain & Company

Economic Research & Analysis Francesco Brindisi, Senior Vice President, Alumnus

Marketing Peyton Sise, Senior Vice President

Public Affairs David Lombino, Executive Vice President, Alumnus

This report was authored by Steven Strauss, Managing Director, Alumnus Kristy Sundjaja, Senior Director Eric Johnson, Director Meghana Gandhi, Senior Project Manager Victor Wong, Project Manager Jennifer Yoo, Intern, Alumna

2 Appendix B-2

Acknowledgements We would like to acknowledge Fashion.NYC.2020’s industry chairs: Richard Darling, CEO of LF USA; Diane von Furstenberg, Chairman and Founder of Diane von Furstenberg Studio L.P. and President of the Council of Fashion Designers of America; Terry Lundgren, Chairman, President and CEO of Macy’s, Inc.; Andrew Rosen, CEO of Theory; and Kevin Ryan, CEO of Gilt Groupe. We would also like to acknowledge the Fashion.NYC.2020 CEO Advisory Board (see Appendix A) and additional Fashion.NYC.2020 participants (see Appendix B) as well as all of the members of the fashion industry who generously donated their time and insights to the preparation of this report. We also want to thank Bain & Company, our knowledge partner for the Fashion.NYC.2020 program.

Photo Credits Center cover photo courtesy of IMG Worldwide; right cover photo by Matthew Septimus courtesy of the Fashion Institute of Technology.

Disclaimer While not necessarily endorsing any of the specific conclusions reflected in this report, the members of the Fashion.NYC.2020 Advisory Board as well as the additional Fashion.NYC.2020 participants provided detailed feedback and helped ensure the overall integrity of the work. Any opinions herewith are solely the views of the authors and do not necessarily reflect the views of any of the other participants in this project.

3

Appendix B-2

Introduction – Letter from Industry Chairs Dear Friends,

As a global center of creative activity, media and commerce, it is no surprise that New York City has long been the fashion capital of the world. However, NYC’s fashion industry faces difficult new challenges, such as shifts in consumer preferences for what and how they buy and the rise of new technologies that call into question the viability of traditional business models.

In response to these challenges, we were pleased to partner with NYCEDC on Fashion.NYC.2020. This program brought together both public and private sector leaders to examine the trends and changes that are increasingly impacting the fashion industry and to identify steps NYC can take to continue to grow as the global fashion capital.

This report summarizes the findings of Fashion.NYC.2020 and describes the exciting initiatives that have been developed in response to these findings. We trust that the Fashion.NYC.2020 report will be of interest to everyone who has a stake in the future of the NYC fashion industry.

We thank and applaud NYCEDC and their partners in the NYC fashion community for their efforts.

• Richard Darling, CEO, LF USA • Diane von Furstenberg, Chairman and Founder, Diane von Furstenberg Studio L.P., and President, Council of Fashion Designers of America • Terry Lundgren, Chairman, President and CEO, Macy’s, Inc. • Andrew Rosen, CEO, Theory • Kevin Ryan, CEO, Gilt Groupe

4

Appendix B-2

Introduction – Letter from Seth Pinsky New York City is unquestionably the world’s fashion capital. We are home to the headquarters of more than 900 fashion companies as well as the country’s largest fashion retail market, and twice each year, thousands of industry leaders flock to the City for New York Fashion Week. The fashion industry in New York City has historically been an anchor industry – serving as an important catalyst for our City’s economy – yet going forward, we cannot rest on our laurels. In the coming years, a variety of trends will redefine the industry landscape, and we will most certainly face significant challenges. Our goal in the Bloomberg administration is to ensure that we are able to maintain our global standing in this industry by anticipating these challenges, and creatively addressing them head-on, for the sake of our City’s economic future.

To this end, in January 2010, NYCEDC launched Fashion.NYC.2020, a study designed to examine the state of the fashion industry and identify strategies to enhance the City’s position as the global fashion capital. Based on detailed analyses as well as a series of dialogues involving hundreds of industry leaders, emerging entrepreneurs, academics and others, NYCEDC pinpointed two specific challenges that the industry faces in New York. First, we identified a need to attract more young managerial talent to the City; and second, we saw a need for the City to continue to enhance its standing as a hub of innovation for specialty and multi-channel retail.

To address these issues, as well as to strengthen the factors that currently differentiate NYC’s fashion industry, in November 2010, Mayor Bloomberg and NYCEDC announced a suite of innovative programs to be launched over the course of the following two years. Among these programs are Fashion Campus NYC, a career-building and networking event to help talented students pursue fashion business careers in New York City, and Fashion Draft NYC, an initiative that brings together NYC-based businesses and top-ranked students for a coordinated interview program. Both of these programs were launched in partnership with Parsons The New School for Design and will allow us to cultivate the next generation of fashion management talent right here in New York City. This year, in partnership with the Fashion Institute of Technology, we will also launch Design Entrepreneurs NYC, which provides designers with the tools to launch and manage fashion businesses; NYC Fashion Fellows, which will promote rising stars in fashion management; Project Pop-up, a competition that fosters retail

5 Appendix B-2

innovation; and the NYC Fashion Production Fund, which assists emerging designers with access to capital.

Through these initiatives, NYCEDC will seek to fulfill our commitment to this critical sector of our economy and ensure that we remain the unrivaled global fashion capital. Thanks to these efforts, and with the help of our dedicated partners, I am confident the fashion industry will continue to be a critical driver of innovation, good jobs and investment in New York City for years to come.

Seth Pinsky President, New York City Economic Development Corporation

6

Appendix B-2

Executive Summary To enhance New York City’s status as the global fashion capital, in January 2010, NYCEDC launched Fashion.NYC.2020, a strategic study to examine the challenges facing the fashion industry over the coming decade and to identify initiatives addressing those issues. NYCEDC partnered with the global consulting firm Bain & Company to conduct surveys and interviews with more than 500 industry professionals, such as CEOs of leading Deputy Mayor Robert Steel announces the Fashion.NYC.2020 initiatives at the 2010 fashion companies, including wholesalers, Women’s Wear Daily CEO Summit. retailers and designers. The study answered the following questions:

Where are we? NYC is the preeminent global fashion capital, serving as headquarters to more than 900 fashion companies and host to one of the four major Fashion Weeks, a biannual event that draws well over 200,000 attendees each year. NYC thrives along all components of the fashion value chain: • It is a hub of fashion design and boasts several of the world’s top fashion design schools. • Fashion manufacturing represents 31% of all manufacturing jobs in NYC. • NYC’s wholesale market accounts for 27% of the U.S. wholesale market. • NYC’s fashion retail market is the country’s largest, generating over $15 billion in sales annually.

In addition to being a productive center for top fashion designers, wholesalers and retailers, NYC is a hub of fashion marketing and media.

Where are we going? The major trends impacting the industry are as follows: • Spend polarization: Consumers are increasing spend at high and low price points while reducing spend at mid-tier price points. • Growth in emerging markets: The market for fashion is growing in emerging markets, particularly in the BRIC countries (Brazil, Russia, India

7

Appendix B-2

and China), all of which have displayed a strong demand for foreign brands. • Rise of contemporary brands: “Contemporary” brands, including teen fashion and premium denim labels, have been expanding rapidly. This shift favors Los Angeles, where many contemporary brands are based. • Demand for on-trend and in-season merchandise: Consumers are increasingly adopting a “buy now, wear now” mentality, though according to the current fashion calendar, merchandise is typically sold ahead of each season. Demand for on-trend and in-season products accounts for the explosive growth of fast-fashion retailers – growth outpacing that of specialty retail stores. • Growth of vertical brand strategies: Vertically-integrated retailers can create products in short cycle times, expediting the delivery of designs from the runway to stores. Wholesalers and department stores are increasingly adopting vertical brand strategies to meet consumer demand for on-trend and in-season product. • Appealing to online and mobile customers: More and more, consumers are researching products and making purchases online. Online sales growth is projected to be approximately 10% annually, while overall fashion retail sales are projected to grow 2% annually. • Rise of new media and social networks: Fashion trends are now covered on easily-accessible new media outlets and shared on social networks. Consumers form opinions and make decisions about fashion using input from a wide variety of sources, necessitating innovative and diverse marketing strategies. • Consumer centricity: Consumers are providing more input into the design process. Designers are adopting crowd-sourced collections, and shoppers can customize their purchases in a variety of ways. • Sustainability: Designers are increasingly interested in developing – and consumers in purchasing – merchandise that is produced sustainably.

8

Appendix B-2

How do we get there? Three competitive differentiators uniquely position NYC to be an unparalleled fashion center. NYC is: • A top destination for designers and fashion design entrepreneurs • The headquarters hub of the wholesale trade and department stores • A global center of fashion media, marketing and retailing

Fashion.NYC.2020 aims to bolster these three differentiators and to build new assets to support the fashion industry’s growth and continued leadership. NYCEDC identified two key asset-building opportunities: • Developing the next generation of management and merchant leaders • Becoming a hub of innovation for specialty and multi-channel retail

Accelerate growth of the Continue to be the HQ Sustain NYC’s role as world’s top design talent hub of the wholesale the world’s center of and fashion trade and department fashion media, marketing entrepreneurs stores and retailing Support key key Support differentiators

Become a hub of innovation for Develop the next generation of specialty and multi-channel retail management and merchant leaders assets experiences Build new new Build

Based on the above, NYCEDC has recommended and is in the process of implementing six initiatives: • Fashion Campus NYC: Programming to expose summer interns to the breadth of exciting career opportunities available on the business side of the industry • Fashion Draft NYC: A talent recruitment initiative in which select top college seniors get a behind-the-scenes look at the industry and interview with some of the City’s fashion firms for full-time, management-track positions • NYC Fashion Fellows: A recognition program offering mentoring, networking and educational opportunities to “rising stars” in fashion management

9

Appendix B-2

• Design Entrepreneurs NYC: An entrepreneurial “boot camp” to equip emerging designers with the tools necessary to launch and manage a fashion business • Project Pop-up: An annual competition to foster innovation in retail by promoting compelling, cutting-edge fashion retail concepts • NYC Fashion Production Fund: A fund providing emerging designers loans for production financing as well as mentoring services and access to local production resources

Where We Are: NYC Is The Global Fashion Capital New York City’s ecosystem includes all of the ingredients necessary to be a top fashion destination: • Fashion Week: New York Fashion Week serves as the biannual centerpiece of the City’s thriving fashion industry. Attracting approximately 232,000 attendees each year, Fashion Week showcases designers’ collections in over 500 events throughout the City.1 The event generates $532 million in direct visitor spending and $865 million in total economic impact each year.2 • Design: NYC is the leading fashion design center in the United States and an unrivaled destination for fashion designers. Many of the industry’s premier designers were trained at NYC’s fashion design schools, which are among the best in the world. • Manufacturing: Given that proximity to factories is critical for designers, NYC remains a robust fashion manufacturing center. Fashion manufacturing represents 31% of all manufacturing jobs in NYC.3 • Wholesale: NYC’s incomparable wholesale market accounts for 27% of the U.S. wholesale market and attracts more than 578,000 domestic and international visits each year to its 75 major trade shows and thousands of showrooms.4

1 NYCEDC, 2007 2 NYCEDC, 2008, 2012 3 Ibid 4 NYCEDC, 2007; The Doneger Group, 2007 10

Appendix B-2

• Retail: NYC boasts the country’s largest fashion retail market, and this market is growing. NYC retailers generate over $15 billion in sales5 and $768 million in tax revenue6 annually. From 2012 to 2015, it is projected that employment at NYC clothing and accessories stores will increase by 17%.7 • Media and marketing: Rounding out the fashion ecosystem in NYC, major fashion media and marketing companies supplement the industry’s growth by providing a platform from which NYC designers can launch their brands and earn international attention. NYC is home to major fashion publications, including Harper’s Bazaar, InStyle, VOGUE and Women’s Wear Daily, as well as two of the three largest global marketing agencies.8

This unique combination of businesses and events makes New York City an unparalleled global fashion center.

Current NYC Value chain element9 Share of U.S. total employment

Design/Wholesale 53,280 12%

Manufacturing 23,838 7%

Retail 95,718 3%

5 NYS Department of Labor, 2009; U.S. Census Bureau, 2002; U.S. Bureau of Labor Statistics, 2009 6 NYS Department of Labor, 2008, 2009; NYCEDC, 2008 (derived from NYS Department of Finance and NYS Department of Management and Budget) 7 Moody’s Analytics 8 Advertising Age, 2008 9 NYS Department of Labor, 2010; U.S. Bureau of Labor Statistics, 2010 (derived from NYS Department of Finance and NYS Department of Management and Budget) 11

Appendix B-2

Where We Are Headed: Fashion Industry Trends Significant forces have already begun to affect every piece of the fashion industry value chain, from design to retail. Left unchecked, these forces will likely have uncertain, neutral or negative impacts on NYC’s fashion sector by 2020.

Spend polarization: Consumers are increasing spending at high and low price points while reducing spending at mid-tier price points, which are core to many department stores. From 2004 to 2009, consumer spending at U.S. off-price retailers grew at 6% annually, while spending at mid-tier department stores fell by 4% annually.10 Since department stores are core to NYC’s retail economy, this trend would negatively impact the City’s fashion industry.

Growth in emerging markets: The U.S. apparel industry is projected to grow at a continued rate of ~2% annually11, while stronger growth is expected in emerging international markets, particularly in the BRIC countries, where the annual GDP growth rate is forecasted to be 6-9% (compared to 2-4% for many developed countries) from 2011 to 202112 (see Figure 1). In fact, the sizes of the BRIC countries’ respective apparel markets already eclipse those of some developed countries13 (see Figure 1). Central to that growth is the demand for foreign brands, which, for example, make up 20-40% of the top 10 brands in the BRIC countries (vs. less than 20% penetration in the U.S., U.K. and Germany)14 (see Figure 2). Thus, emerging markets present an opportunity for U.S.-based fashion companies. The impact of this trend on NYC’s fashion industry is uncertain and depends on the extent to which NYC-based businesses are able to capture this opportunity.

10 Euromonitor; OneSource, BEA; S&B; NPD; Interviews, Winter 2010; “Luxury goods retailing,” Mintel, Jan. 2008; Bain & Company 11 Economist Intelligence Unit; S&P Apparel Industry Survey, Mar. 2010; Euromonitor; Bain & Company 12 Economist Intelligence Unit, 2011; Bain & Company 13 Economist Intelligence Unit, 2011, Euromonitor, 2010; Bain & Company 14 Euromonitor, 2010; Economist Intelligence Unit, 2011; Bain & Company 12

Appendix B-2

Figure 1: GDP size and projected growth rate for non-BRIC and BRIC countries

Figure 2: Share of top 10 brands in developed and BRIC countries (2010, by retail sale value)

Rise of contemporary brands: In recent years, the rise of “contemporary” fashion (teen fashion and denim) has driven industry growth; from 2005-8, the annual sales growth rate of U.S. contemporary teen retailers was eleven times that of the overall

13

Appendix B-2

apparel industry15, and U.S. premium denim sales grew at 29% annually, while overall denim sales grew at 5%.16 This shift favors Los Angeles’ fashion industry over NYC’s, as most contemporary fashion brands are based in L.A.

Demand for on-trend and in-season Figure 3: Fast fashion and specialty merchandise: The availability of near- retail revenue growth instantaneous fashion news whets consumers’ appetites for the merchandise they see on the runways; as a result, consumers increasingly prefer on-trend, in-season fashion. Fast fashion retailers, which are trend-driven and affordable, have grown rapidly; from 2006-10, year-over- year sales of retailers Forever 21 and Uniqlo grew 25% and 23%, respectively, while other specialty retailers’ year-over-year revenue growth was 2% during the same period17 (see Figure 3). The impact of growing demand for on-trend, in-season merchandise on NYC’s fashion economy is uncertain and depends on the extent to which NYC-based retailers are able to deliver this type of product.

Much of the full-scale production process can be carried out overseas; however, manufacturing on-trend and in-season product mandates a shorter production cycle, therefore requiring local production support for sample runs, small-scale orders and small quick-turn requests (e.g., refills). Thus, there will be need for niche local production as well as some full-scale domestic production. Since this does not represent a change from the status quo, the impact on the NYC fashion industry is neutral.

15 Company reports; OneSource; Needham Co.; Global Markets Direct; Euromonitor; BEA; NPD; “Premium denim still hot with U.S. consumers, investors,” Reuters, 2009; Datamonitor company profiles; “Denim delirium,” The Arizona Republic, Nov. 2005; Bain & Company 16 Literature search; “Premium denim still hot with U.S. consumers, investors,” Reuters, 2009; “Jeans – U.S.,” Mintel, Mar. 2008; Euromonitor; “Denim delirium,” The Arizona Republic, Nov. 2005; Bain & Company 17 Capital IQ; Hoovers; Bloomberg; The Wall Street Journal; Women’s Wear Daily; Financo; Societe Generale; Chevreux; Forbes; Bain & Company 14

Appendix B-2

Growth of vertical brand strategies: Figure 4: Private label and exclusive Vertical retailers are better-positioned to brand share of 2010 sales streamline processes and reduce speed to market in an effort to develop and deliver on- trend merchandise. To meet the demand for faster merchandise availability, retailers are incorporating vertical brand strategies. For example, department stores continue to combat declining sales with private and captive brands18 (see Figure 4). Some wholesale vendors are also adopting vertical strategies – increasing sales through owned stores – to improve margins.19 It is unclear how consumers will respond to vertical brand strategies in the long run.

Appealing to online and mobile customers: Customers are taking their fashion decisions to the Internet, conducting more transactions online and relying on online sources to inform their in-store purchases. Online sales of fashion merchandise in the U.S. are projected to grow 9-11% annually over the next few years, with penetration of total U.S. apparel retail sales reaching ~10% by 2020.20 Despite the increase in online transactions, many consumers ultimately still make their purchase decisions in-store (likely due to the ability to test fit). Multi-channel players are thus poised to capture sales growth.21 While the impact on NYC is neutral, the growth of online sales presents an opportunity for innovative retailers.

18 Credit Suisse, Jul. 2011; The New York Times, Feb. 2010; Industry interviews, Winter 2010; Bain & Company 19 Euromonitor, 2004-2008; Financo Comp Store Sales Report, 2009; Industry interviews, Winter 2010; “Apparel & Textiles,” J.P. Morgan, 2009; Bain & Company 20 “Clothing and Footwear in the U.S.,” Euromonitor, 2009; “The State of Retailing Online 2009: Marketing,” Forrester Research, 2009; “Consumer Internet,” Credit Suisse, 2010; Bain & Company 21 “Internet Retailer Top 500 Guide,” Internet Retailer, 2006-2009; Industry interviews, Winter 2010; Bain & Company 15

Appendix B-2

Rise of new media and social networks: Challenging the editorial voice of traditional print outlets, new media and social networks are reshaping fashion media. Growing online coverage of the industry means that consumers can form opinions and make purchase decisions using input from a wide variety of sources. In fact, consumers increasingly trust reviews, blogs and social networking more than traditional media.22 As a result, the fashion industry needs innovative and diverse marketing schemes. Given that NYC is a hub of both established and emerging fashion media outlets, the impact of new media and social networks on the industry is uncertain.

Consumer centricity: Through customizable designs and crowdsourcing, many major wholesalers and specialty retailers are using technology to involve consumers in fashion product design. Consumer-driven demand is unlikely to significantly reshape the design process, but consumer-centric trends offer an opportunity for innovative designers and retailers adept with technology. NYC’s retailers range from traditional retailers that can sometimes take longer to adopt new technologies to startup fashion companies that quickly leverage online innovations; therefore, some sectors may maximize the opportunity while others lag, meaning that the overall impact on NYC’s retailers is unclear.

Sustainability: Across many product categories, both consumers and designers are increasingly interested in sustainably-sourced, sustainably-produced merchandise. However, the demand for sustainably-produced apparel lags that for other eco-friendly categories, such as household products.23 Sustainable production methods may enable cost savings in fashion production, but sustainability is not likely to have a significant impact on NYC’s fashion industry over the next few years.

22 “Tapping the Entire Online Peer Influence Pyramid,” Forrester, Feb. 2010; “State of the U.S. Online Retail Economy in Q4 2009,” comScore, Feb. 2010; Bain & Company 23 “Green Living,” Mintel, Feb. 2010; Environmental Business International, Inc.; Bain & Company 16

Appendix B-2

How We Get There: Primary Areas for Action Given the implications of these trends, inaction would harm NYC’s fashion industry. Through insights gathered from discussions with industry leaders, research and surveys, we have identified two primary areas for action: first, bolstering the key differentiators that have made NYC the global fashion capital, and second, building new assets to ensure that the industry is well-positioned for future growth. These two aims inform the initiatives that comprise Fashion.NYC.2020.

Three key factors differentiate New York City’s fashion industry. NYC is: • A top destination for designers and fashion design entrepreneurs, with leading design schools and a network of resources supporting their growth • The headquarters of the wholesale trade and department stores • A global hub of fashion media, marketing and retailing

The key asset-building opportunities are as follows: • Developing the next generation of management and merchant leaders by attracting top talent to the business side of the industry. Though there is a strong pipeline of design talent in NYC, business-minded talent is less likely to see the fashion industry as a viable career option. • Becoming a hub of innovation for specialty and multi-channel retail. As new technologies transform the way in which consumers shop, retailers have innovative opportunities to capture growth. The growth of online retail has outpaced that of brick-and-mortar stores, but consumers continue to value the in-store experience. Forward-thinking multichannel players with diverse marketing strategies will therefore be poised to grow.

17

Appendix B-2

NYCEDC Initiatives: Supporting Key Differentiators and Building New Assets Below is the set of six initiatives devised by NYCEDC in conjunction with our Fashion.NYC.2020 Advisory Board (see Appendix A) and additional participants (see Appendix B) and announced by Mayor Bloomberg in November 2010.

• Fashion Campus NYC: Inspires talented interns from around the world to pursue careers within the business side of New York City’s fashion industry. Events such as classroom sessions focused on specific career paths and a keynote address by an industry luminary (in 2011, fashion designer Derek Lam) provide exposure to the array of career opportunities in and the business aspects of NYC’s fashion industry. In 2011, the weekend of events, which was organized by Parsons The New School for Design, was at capacity, with nearly 200 interns representing over 90 universities and 150 companies attending.

Scenes from Fashion Campus NYC 2011

• Fashion Draft NYC: Showcases the industry’s profile and prestige to students interested in challenging career opportunities in business. Top students from domestic and international schools can participate in a structured weekend of interviews for full-time, management-track positions. Students also learn more about the business side of the industry through behind-the-scenes company tours and networking with fashion industry executives. In 2011, over 350 students applied for 25 spots that allowed them to network and interview with 12 companies, including alice + olivia,

18

Appendix B-2

Armani Exchange, Bloomingdale’s, Moda Operandi, Polo Ralph Lauren and Saks Fifth Avenue. The program, which was organized by Parsons The New School for Design, also included a keynote address by Macy’s Chairman, President and CEO Terry Lundgren, a speech by Paul Rosengard, President of LF USA’s Men’s Apparel Group, and a tour of the headquarters of designer Diane von Furstenberg.

Scenes from Fashion Draft NYC 2011

• NYC Fashion Fellows: Recognizes “rising stars” in fashion management and prepares them to become the next generation of CEOs, COOs and other top-tier executives at companies across the fashion industry value chain. The program provides these “rising stars” with educational, mentoring and networking opportunities designed to measurably accelerate their careers and to positively impact the businesses for which they work. • Design Entrepreneurs NYC: Given the nature of their education and training, emerging designers often have a finely-tuned creative skill set but need to develop the strategic acumen to successfully turn their designs into profitable businesses. This “mini-MBA” training program equips designers with the tools to launch and manage a fashion business in NYC, covering skills ranging from writing a business plan to marketing to operations management. The first iteration of the program, which launches in mid- 2012, will be developed and run by the Fashion Institute of Technology (FIT). • Project Pop-up: Fosters innovation in retail through an annual competition to promote new and compelling retail concepts. The most innovative concepts will be selected to receive supports to catalyze growth, such as a

19

Appendix B-2

temporary pop-up store location, business development support and mentoring opportunities. • NYC Fashion Production Fund: Assists talented emerging designers who require capital to fulfill merchandise orders by providing them with loans for production financing, links to vetted local production resources and mentoring and networking opportunities.

By the end of 2012, all initiatives will have launched and/or identified partners. In addition to these six initiatives, NYCEDC has piloted two ongoing projects: • NYCFashionInfo.com: A website providing a comprehensive set of resources on the NYC fashion landscape for designers, students, manufacturers, etc. NYCFashionInfo.com also features a showroom directory that lists NYC’s thousands of showrooms, searchable by category and price point.

20

Appendix B-2

• CFDA {FASHION INCUBATOR}: A program to catalyze the development of high-potential emerging designers by providing them with low-cost Garment District studio space, business mentoring, educational seminars and networking opportunities. Twelve designers moved into the space – a creative, professional environment to foster promising talent – in spring 2010 under a two-year lease. . Target, the major retailer, was recently announced as lead underwriter of the program. . Several participating designers have won significant industry awards (e.g., Prabal Gurung: Swarovski Award for Womenswear at the 2011 CFDA Fashion Awards; Bibhu Mohapatra: 2011 Ecco Domani Award). . The second {FASHION INCUBATOR} class was recently selected and includes top up-and-coming designers Christian Cota and Timo Weiland, among others.

Taken together, these industry initiatives support key differentiators of and build new assets for New York City’s fashion industry, ensuring that the City will remain the global fashion capital for the next ten years and beyond.

21

Appendix B-2

Appendix A: FASHION.NYC.2020 CEO Advisory Board

(Alphabetical by first name)

• Abbey Doneger, President, The Doneger • Gary Wassner, Co-CEO, Hilldun Corporation Group • George Fertitta, CEO, NYC & Company • Anna Wintour, Editor-in-Chief, Vogue • Gilbert Harrison, Chairman, Financo • Ari Goldberg, CEO, StyleCaster Media Group • Gina Sanders, President & CEO, Fairchild • Aslaug Magnusdottir, CEO, Moda Operandi Fashion Group • Barbara Randall, President, The Fashion • James Gold, President & CEO, Bergdorf Center Business Improvement District Goodman • Ben Fischman, CEO, Rue La La • Jan Schlottmann, CEO, Derek Lam International • Beth Buccini, Co-Owner, Kirna Zabête • Jennifer Fleiss, Co-Founder & President, Brendan Hoffman, CEO, Bon-Ton Stores, • Rent the Runway Inc. • Joel Towers, Dean, Parsons The New Britton Jones, President & CEO, Business • School for Design Journals • Joseph Ferrara, Co-Founder & President, Cecilia Pagkalinawan, CEO, StyleTrek • Ferrara Manufacturing • Claudio Del Vecchio, Chairman & CEO, • Joseph Gromek, President & CEO, The Brooks Brothers Warnaco Group • Cynthia Rowley, Designer, Cynthia Rowley • Joyce Brown, President, Fashion Institute of • Daniel Schultz, Co-Founder & Managing Technology Director, DFJ Gotham • Karen Giberson, President, Accessories • Ed Mandelbaum, CEO, Designers & Agents Council • Edward Nardoza, Editor-in-Chief, Women’s • Kathryn Wylde, President & CEO, Wear Daily Partnership for NYC • Elena Silenok, Founder, Clothia • Kevin Burke, President & CEO, American Apparel & Footwear Association • Elizabeth Marcuse, President, LIM College • Larry Geffner, President, Vogue Too • Emanuel Chirico, Chairman & CEO, PVH Corp. • Laurence Leeds, Chairman, Buckingham Capital Management • Eric Gural, Executive Managing Director, Newmark Knight Frank • Lawrence Lenihan, CEO, FirstMark Capital • Eric Wiseman, Chairman, President & CEO, • Lynne Hiriak, Designer, Cardigan by Lynne VF Corporation Hiriak • Father Joseph McShane, President, • Malia Mills, Designer, Malia Mills Swimwear Fordham University • Marcus Wainwright, Designer, rag & bone • Gaby Basora, Designer, Tucker by Gaby • Maria Cornejo, Designer, zero + maria Basora cornejo • Garrick Utley, Former President, The Levin • Maria Gotsch, President & CEO, New York Institute City Investment Fund

22

Appendix B-2

• Marvin Traub, Chairman, Marvin Traub • Steve Markov, Chief Commercial Officer, Associates WGSN • Mazdack Rassi, Founder & Creative Director, • Steven Kolb, CEO, Council of Fashion Milk Studios Designers of America • Michael Gould, Chairman & CEO, • Susan Lyne, Chairman, Gilt Groupe Bloomingdale's • Thomas Nastos, President, ENK • Mona Bijoor, Founder & President, JOOR International • Nancy Pedot, Managing Director, Golden • Tom Murry, President & CEO, Calvin Klein Seeds • Walter Fleming, Co-Owner, Organic by John • Neil Cole, President & CEO, Iconix Brand Patrick Group • Wen Zhou, Owner, 3.1 Phillip Lim • Renaud Dutreil, Chairman, LVMH Moët Wesley Card, CEO, The Jones Group Hennessy Louis Vuitton USA • • William Lauder, Executive Chairman, Estee • Robert Savage, President, Nanette Lepore Lauder • Roger Farah, President & COO, Polo Ralph William Susman, CEO, Susman Partners Lauren • • Yeohlee Teng, Designer, YEOHLEE • Sol Adler, Executive Director, 92nd Street Y • Yoana Baraschi, Designer, Yoana Baraschi • Stephen Sadove, Chairman & CEO, Saks Fifth Avenue

23

Appendix B-2

Appendix B: Additional FASHION.NYC.2020 Participants

(Alphabetical by first name)

• Angela Tsuei-Strause, Director, Career Services, Parsons The New School for Design • Barbara Kahn, Director, Jay H. Baker Retailing Center, The Wharton School of the University of Pennsylvania • Bruce Rockowitz, President, Li & Fung (Trading) • Derek Jenkins, Senior Vice President, Stores, Target • Ed Goldberg, SVP of Government & Consumer Affairs, Macy's, Inc. • Edward Hogikyan, Vice President, Marketing, NYC & Company • Erin Armendinger, Managing Director, Jay H. Baker Retailing Center, The Wharton School of the University of Pennsylvania • Fern Mallis, Founder, Fern Mallis LLC • Jack McGourty, Director of Community and Global Entrepreneurship, Columbia Business School, Columbia University • Jayne Harkness, Founder, JHG and Partners • Joanne Arbuckle, Dean, School of Art & Design, Fashion Institute of Technology • Karen Coe, Executive Vice President, Human Resources, LF USA • Keith Landsberg, Chief Operating Officer, Chris Benz • Louis Barone, SVP & Division Head, IDB Factors (IDB Bank) • Paul Charron, Senior Advisor, Warburg Pincus • Paul Schuldiner, Managing Director of Business Development, Kings Trade Capital • Ronald Klein, Former Chief Stores Officer, Macy's, Inc. • Sam Haddad, Principal, Haddad Brands • Samuel Benjamin, SVP & US Country Manager, RAOUL • Sarah Broach, Tucker by Gaby Basora • Simon Collins, Dean of Fashion, Parsons The New School for Design • Stephanie Mace, Yoana Baraschi • Stephanie Winston Wolkoff, Director of Fashion Week, Lincoln Center for the Performing Arts • Suzanne Stemper-Johnson, Group Senior Vice President & General Manager – New York, Saks Fifth Avenue • Tony Calanca, Executive Vice President, Advanstar Communications • Vinita Ramnani, Vice President, Business Development, IDB Factors (IDB Bank) • Vivian Weng, Director of Fashion, Fab.com • Wayne Meichner, President & COO, Polo Retail Group, Polo Ralph Lauren

24

Appendix B-2

Appendix C: FASHION.NYC.2020 Events

January 11, 2010 Fashion.NYC.2020 CEO Workshop @ Macy's

April 21, 2010 Fashion Ideation Workshop @ Bain & Company

June 9, 2010 NYC Fashion Production Fund Meeting @ Levin Institute

June 16, 2010 Fashion.NYC.2020 CEO Workshop

@ The Metropolitan Museum of Art

August 13, 2010 Project Pop-up Meeting @ Theory

August 25, 2010 Fashion Innovation Meeting @ Theory

October 27, 2010 NYC Fashion Production Fund Meeting @ Levin Institute

January 10, 2011 Fashion.NYC.2020 CEO Workshop @ Yale Club

March 1, 2011 Fashion.NYC.2020 CEO Workshop @ Mumbai

April 14, 2011 NYC Fashion Production Fund Meeting @ Theory

August 10, 2011 Fashion.NYC.2020 CEO Workshop @ Harvard Club

December 8, 2011 Fashion.NYC.2020 CEO Workshop @ Shanghai

March 29, 2012 Fashion.NYC.2020 CEO Workshop @ Three West Club

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Appendix B-2

Appendix D: Figure Notes and Sources

Figure 1 Note: Includes countries with 2010 GDP-PPP above $1T; Bubble size represents 2011 estimated size of apparel market, which includes footwear and clothing Source: Economist Intelligence Unit, 2011; Euromonitor, 2010; Bain & Company

Figure 2 Source: Euromonitor, 2010; Economist Intelligence Unit, 2011; Bain & Company

Figure 3 Note: Forever 21 CAGR represents ‘06-‘08. Inditex/Zara sales are converted from Euros at exchange rate of 1.3725 USD per Euro. Companies included in “Other specialty” include Abercrombie & Fitch, Aeropostale, American Eagle, Ann Taylor, Ascena Retail, Carter’s, Cato, Charming Shoppes, Chico’s, Children’s Place, Coach, Coldwater Creek, Collective Brands, Gap, Guess?, Gymboree, J.Crew, Limited Brands, New York & Co., PacSun, Talbots and Urban Outfitters Source: Capital IQ; Hoovers; Bloomberg; The Wall Street Journal; Women’s Wear Daily; Financo; Societe Generale; Chevreux; Forbes; Bain & Company

Figure 4 Source: Credit Suisse, Jul. 2011; The New York Times, Feb. 2010; Industry interviews, Winter 2010; Bain & Company

26

Appendix B-2

Visit nycfashioninfo.com. The official source for NYC fashion information.

110 William Street New York, NY 10038

212.312.3600 n [email protected] Appendix C

APPENDIX C: OCCUPATIONS AND SALARY RANGES

The NYC Fashion Industry provides a number of different career options for which our graduates will have appropriate experience. See the following list, as well as the table, which indicates the salary ranges for a variety of these professions based on NYS Bureau of Labor Statistics.

Marketing Managers Fashion Designers Advertising and Promotions Managers Public Relations Specialists (Social Sales Managers Media and otherwise) Industrial Production Managers Textile Analysts Purchasing Managers Brand Ambassadors Buyers and Purchasing Agents Entrepreneurs Market Research Analysts Fashion Bloggers and Social Media Visual Merchandisers Engineers Fashion Forecasters Profession Journalists/Editors Stylists & Personal Shoppers Digital Marketers. Direct Sales Import/Export Marketers Merchandise Displayers and Window Operations Managers Trimmers Fashion Advertisers

New York State Occupational Demographics of professions related to Business of Fashion (NYS Bureau of Labor Statistics) Title Employment Annual Wages ($) Mean Median Entry * Experienced** Management 445,250 $141,300 $121,450 $70,440 $176,720 Occupations General and 146,050 $143,480 $120,780 $64,950 $182,740 Operations Managers Advertising 4,320 $175,130 $171,100 $93,600 >$187,200 and Promotions Managers Marketing 12,390 $179,560 $168,980 $104,970 >$187,200 Managers Sales Managers 18,060 $177,040 $169,580 $87,630 >$187,200 Public 5,790 $152,480 $139,240 $86,410 $185,520 Relations and Fundraising Managers Administrative 19,220 $119,490 $109,470 $68,290 $145,090 Services Managers Industrial 4,940 $115,970 $106,490 $71,920 $138,000 Production

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Appendix C

Managers Purchasing 4,200 $130,590 $120,950 $78,200 $156,780 Managers Wholesale and 8,520 $69,460 $61,260 $39,100 $84,630 Retail Buyers, Except Farm Products Management 41,140 $103,850 $88,940 $54,270 $128,640 Analysts Meeting, 7,730 $62,840 $57,130 $35,150 $76,690 Convention, and Event Planners Market 43,550 $74,900 $70,190 $43,710 $90,490 Research Analysts and Marketing Specialists Web 8,960 $76,230 $69,760 $43,830 $92,430 Developers Fashion 7,190 $82,020 $69,390 $42,630 $101,720 Designers Merchandise 5,750 $34,530 $30,770 $20,420 $41,580 Displayers and Window Trimmers Public 24,540 $68,640 $60,740 $37,230 $84,350 Relations Specialists Editors 20,500 $81,780 $69,950 $40,700 $102,330 First-Line 61,830 $51,240 $45,540 $30,400 $61,660 Supervisors of Retail Sales Workers Parts 8,310 $36,680 $33,070 $22,760 $43,640 Salespersons Retail 310,540 $27,780 $22,490 $18,890 $32,230 Salespersons Advertising 24,190 $87,420 $71,220 $39,030 $111,620 Sales Agents * Entry wage: The mean (average) of the bottom third of wages in an occupation. ** Experienced wage: The mean (average) of the top two-thirds of wages in an occupation.

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Appendix D

APPENDIX D: STUDENT INTEREST / ENROLLMENT

Current Fashion Marketing students at City Tech demonstrate considerable interest and even excitement for this proposed program. An extensive set of surveys was conducted in 2011, and then followed up by an additional survey in December 2014. The results of the 2014 survey correlated well with the 2011 survey.

Student Interest / Survey results (2014) In December 2104, a survey of current fashion students was given. 100 students from different classes were asked a series of questions. The results indicate a clear interest in a degree program at City Tech.

Single most influential Factor in Choosing a Fashion School

Single Most Influenal Factor for School Selecon % No response Facilies Other 4% 2% 4% Presge 25% Faculty 9% Alumni 12%

Tuion Locaon 25% 19%

Most preferred Fashion School

Students were asked to rank a set of 14 fashion schools (“Which of the following fashion schools do you prefer the most?”). Overwhelmingly, the choice was for FIT, with 94% of students selecting it, and the highest first choice (1.32 average ranking, with 1 being the highest possible). With its low tuition, high prestige, and ideal location in the middle of the garment district, this selection corroborates the primary reasons for school selection. However, with a competitive acceptance rate (only 44%), many students are unable to obtain admittance to this school. The other top selections have a higher acceptance rate, but the tuition is also much more ($24,000 - $41,000). This demonstrates an opportunity to occupy a niche based only on these factors.

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Appendix D

AAS Student Interest Survey: Top Four Schools % Selected AVG Rank 94 100 3 2.35 2.25 2.19 63 53 2 1.32 50 34 better) 1 Ranking (Lower is

0 0 Percentage Selected FIT Parsons LIM FIDM

Interest in a City Tech BS in Fashion, and Probability of Attending

Based on these data, it is not surprising to see the high level of interest in a baccalaureate program at City Tech. 87% of students responded with “Interested” or “Very Interested”.

And thus, a very high likelihood of student attendance is seen in the answer to this question, with 91% indicating “Probably Yes” or “Definitely Yes”. Please note that this question is based merely on City Tech as a secondary alternative to the other schools, and does not take into account the expected increase in prestige and quality that will come with a revamped and clearly articulated program with unique educational outcomes.

Interest in a Baccalaureate Enroll in a CityTech BS as an Program in Fashion at City Tech Alternave to FIT, LIM or Parsons

Slightly Not Prob. No No 12% 1% 8% 1%

Interest ed Yes Prob. Yes 52% 26% Very 39% 61%

Reasons given to attend City Tech vs Other Schools

A multiple response answer that considers the reasons for this indicate that by far, location and cost are the most important factors.

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Appendix D

Reasons to aend City Tech vs other schools % response 52 (mulple selecons allowed) 46 39 32 20 17 17 14 14 11 9 8 3 2

Five Year Enrollment Trends The current AAS program has shown consistent growth over the last five years, with a 64% increase between Fall 2010 and Fall 2014 (91 – 149 first time freshmen). Unfortunately, even though experiencing rapid intake growth, the number of continuing students within the program remained statistically flat, showing only a 5% change (157 – 165). This indicates that the program is having problems with retention of students after the first year.

Fashion Marketing 5 Year Enrollment Trends, Fall semesters

Freshmen continuing 165 157 148 148 152

100 149 125 91 94 97 0 2010 2011 2012 2013 2014

And this is borne out by the retention rate which, although having increased by an annual average of 5.5% over the last five years, still barely exceeds half (54.6% in 2013).

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Appendix D

1 year retenon rates, first me freshmen, Fashion Markeng

FTF Retenon % 100 123 119 84 94 91

54.6 44.7 45.2 42.6 47.3 0 2009 2010 2011 2012 2013

This of course impacts the graduation rate, which has struggled to exceed 10 percent, and in the most recent data, has slipped into the single digits (2008 + 6 = 2014).

Six Year Graduaon Rate, Fashion Markeng Cohort Size 6 year grad % 116

83 84 100 76 71

18.1 10.5 12.7 13.1 9.5

0 2004 2005 2006 2007 2008

Reasonable, conservative predictions for freshmen enrollment in the proposed program can be built upon these data sets. Our expectation is that an invigorated program, led by dynamic faculty and with a direct and guaranteed path to a baccalaureate degree which delivers unique insights into industry innovation, can at the least match current enrollment trends as well as increase retention. It should be noted that, at the moment, very low entrance requirements allow students who are not yet prepared for a college experience to be part of original intake, but with a more interesting program, the college should also be able to attract stronger students.

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Appendix D

Predicting Enrollment for a New Degree Program Plotting a five-year linear trend line on enrollment from 2004-2014, we calculate an average annual increase in enrollment of 5.5%.

Freshman Enrollment Fall Semesters Fashion Markeng Program with five year linear trendline FTF Linear (FTF) 149 131 125 116 100 97 y = 5.6182x + 67.836 84 91 94 76 71 83 0

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

We consider of a retention rate of 66% as opposed to 54% based on the assumption that an increase in program quality will also increase retention.

An additional 20% is added to each yearly projection, based on past spring ftf enrollment averaging 22% of the Fall cohort.

Enrollment by Semester per Academic Year, Fashion Marketing Fall Cohort Spring Cohort 200 29 29 29 36 33 23 24 16 36 100 26 149 131 125 116 97 94 91 84 83 71 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Projected Enrollment 109 ft, 55 pt from 5% projected program growth of AAS using Fall 2014. 80% Conservative weighting 87 ft, 48 pt 66% retention rate after first year 75% retention rate after second year (based on predicted FIT acceptance rate of our students)

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Appendix D

Five Year Student Enrollment Projection

500 400 300 200 100 0 2017 2018 2019 2020 2021 part time 48 78 112 149 152 full time 97 156 209 261 271

full time part time

This projection only includes numbers for first time freshmen enrollment based on current recruitment practice from the Department of Business: it does not take into account transfers into the program, articulation agreements, or new recruitment initiatives. It further predicts that the current student goals of entry into FIT remain the same. This figure should thus be considered a conservative minimum estimation: we are confident that these numbers will be significantly larger.

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Business of Technology and Fashion Courses

SLO LAB SEM in CURRICULUM ACTION Course Disc + Chanc NEW Num NAME Cr HRS WIC Pre Req LOCATION Sequence REQUIRED Type of Minor Mod Outline Gen Ed Form Report dbs checkoff CURRENT AS FASHION COURSES (or Introductory BS) Introduction to the Fashion Industry (was MKT2335 Fashion * BUF 1101 (MKT2335) Merchandising) 3 ENG1101 (p/c) AS Fashion 1 Minor Mod Course #, name, Prereqx x m x * MKT 1103 Foundations of Marketing and Sales 3 CUNY R AS Gen Business 1 NEW COURSE x M x ACC 1162 0r 1101 Accounting 3 CUNY RM AS Gen Business 2 na na x NEW COURSE: offered cross listed with Humanities and * ART/HIS 1204 20th Century Dress and Culture 3 ENG 1101 LA Creative Expr. 2 behavioral science x x x M x ((MKT1100, 1102) OR MKT * MKT 1210 Marketing Research 3 1103) & ENG1101 (p/c) AS Gen Business 3 Minor Mod Prerequisite x m x BUS 2339 Financial Management 3 MAT 1190+ AS Gen Business 2 na na x ((MKT1100, 1102) OR MKT * MKT 1214 Advertising 3 1103) & ENG1101 (p/c) AS Gen Business 3 Minor Mod Prerequisite x m x * BUF 2203 Visual Merchandising 3 WI BUF 1101 AS Fashion 2 NEW COURSE x x x M x * BUF 2246 (MKT 1246) Textiles 3 2 BUF 1101, BUF 1204 AS Fashion 3 Minor Mod (course #, Prereqs) x x m x * BUF 2255 (MKT 1255) Merchandising Planning and Buying 3 BUF 2203, MATH1190 + AS Fashion 4 Minor Mod (course #, Prereqs) x x m x * BUF 2400 Product Development in the Fashion Industry 3 MKT 1210, 1214 AS Capstone 4 NEW COURSE x x x M x TOTAL 33 CURRENT BS FASHION COURSES SIX REQUIRED COURSES PSY 1101 OR SOC 1101 OR ANTH 1101 AND (for BTF NEW COURSE:offered in Dept * SBS 3201 Gender, Dress, and Society 3 students only) BUF 2246 Liberal Arts (SS) 5-6 of Social Science x x x M x BUS 1102 Business Law 3 CUNY Reading BS Foundation 5 x x * BUF 3100 Trend Forecasting and Social Media (WI) 3 WI BUF 2400, ARTH 1103 BS Foundation 5-6 NEW COURSE x x x M x * BUF 4700 Contemporary Issues in the Fashion Industry 3 One BUF 4000 SPS 3201 BS Culminating 8 NEW COURSE x x x M x * BUF 4900 Internship 3 One Module completed BS Culminating 8 NEW COURSE x x x M x BUS 2341 Financial Forecasting 3 BUS 2339 BS Foundation x SELECT ONE FROM THE LIST BELOW 3 * MKT 2300 Direct and Interactive Marketing BUF 2400 BS Foundation 5 Minor Mod Prerequisite x m x MKT 2327 Entrepreneurship MKT 1210, 1214 BS Foundation 5 x x 21 MODULE COURSES GLOBAL FASHION HIS 1103 Modern Western Civilization 3 CUNY RW Additional LA Offered in SS x * BUF 3300 International Retailing 3 MKT 2327 or MKT 2300 Global Module 6-7 NEW COURSE x x x M x * BUF 3310 Contemporary Designers and Luxury Markets 3 BUF 3100, SBS 3201 Global Module 6-7 NEW COURSE x x x M x * BUF 4300 Global Sourcing and International Retail Trade 3 WI BUF 3300, 3310, HIS 1103 Global Module 7-8 NEW COURSE x x x M x

FASHION MERCHANDISING ADMINISTRATION MODULE PSY 3407 Psychology of VIsual Perception 3 PSY 1101 Additional LA Offered in SS x * BUF 3500 Brand Image Marketing 3 MKT 2300, BUF 3201 FMkt Module 6-7 NEW COURSE x x x M x * BUF 3510 (was MKT 2401) Fashion Buying Technologies 3 BUF 2255, 3100 FMkt Module 6-7 Minor Mod #, Name, Prereq x x m x * BUF 4500 Omnichannel Retailing 3 BUF 2255 FMkt Module 7-8 NEW COURSE x x x M x

INNOVATION : ECOMMERCE SELECT ONE OF THE TWO BELOW CST 1101 Problem Solving with Computers 3 2 CUNY RWM Additional LA 5-6 OFFERED in CST CST 1102 Programming Narratives: Comp. Anim. ENG 1101 and CUNY M Additional LA 5-6 OFFERED in CST * COMD 3563 Web Traffic and Analytics 3 2 Pre/Co BUF 3400 Innovation Module 6-7 Offered in COMD m x * BUF 3400 E Commerce and Digital Marketing 3 MKT 2300, BUF 3100 Innovation Module 6-7 NEW COURSE x x x M x * BUF 4400 Merch and Marketing for Digial Platforms 3 COMD 3563, BUF 3400 Innovation Module 7-8 NEW COURSE x x x M x

TEXTILES AND EMERGING TECHNOLOGIES (Future development) CHEM 1110 Chemistry (This or higher)? 4 MAT 1275 (p/c) CUNY Additional LA 5-6 * BUF 3600 Textile Analysis 3 2 BUF 2246, 3201, CHEM 1110+ Textiles Module 6-7 FUTURE DEVELOPMENT * BUF 3610 Engineering Textile Behavior 3 2 ???? Textiles Module 6-7 FUTURE DEVELOPMENT * BUF 4600 Emerging Manufacturing Techniques 3 2 BUF 3600, 3610 Textiles Module 7-8 FUTURE DEVELOPMENT

* New Course * Minor Modification * Proposed but to be developed later Parts of a course that need to be changed Appendix F APPENDIX F: COLLEGE GENERAL LEARNING OUTCOMES

Important General Education Learning Outcomes—adopted by College Council March 2013 New York City College of Technology aspires to be a living laboratory where General Education • is represented by a mutually accepted core of knowledge, skills, and values that permeate all courses, not only in the liberal arts and sciences, but across the majors. • makes rich use of the physical, historical, economic, and cultural aspects of our location in a diverse urban community • stresses active learning and creative problem solving • encourages engagement in personal, professional, and civic communities • integrates theory/ knowledge and hands--- on/ application • maintains a global focus/ perspective • is communications intensive

KNOWLEDGE Breadth of knowledge Develop knowledge from a range of §§ Value knowledge and learning disciplinary perspectives, and §§ Understand and appreciate the range of academic disciplines and their relationship to the fields of develop the ability to deepen and professional and applied study. continue learning. §§ Use the arts, sciences and humanities as a forum for the study of values, ethical principles, and the physical world. Depth of knowledge §§ Engage in an in---depth, focused, and sustained program of study §§ Pursue disciplined, Inquiry---based learning in the major. Lifelong learning • Show curiosity and the desire to learn. • Acquire tools for lifelong learning—how to learn, how they learn, knowledge of resources. SKILLS Communication Acquire and use the tools needed • Communicate in diverse settings and groups, using written (both reading and writing), oral (both speaking for communication, inquiry, and listening), and visual means, and in more than one language. analysis, and productive work. Inquiry/ Analysis • Derive meaning from experience, as well as gather information from observation. • Understand and employ both quantitative and qualitative analysis to describe and solve problems, both independently and cooperatively. • Employ scientific reasoning and logical thinking. • Use creativity to solve problems. àà

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Appendix F

INTEGRATION Information Literacies Work productively within and §§ Gather, interpret, evaluate, and apply information discerningly from a variety of sources. across disciplines. Systems §§ Understand and navigate systems Integrate Learning §§ Resolve difficult issues creatively by employing multiple systems and tools. §§ Make meaningful and multiple connections among the liberal arts and between the liberal arts and the areas of study leading to a major or profession. VALUES, ETHICS, AND Professional/Personal Development RELATIONSHIPS §§ Demonstrate Intellectual honesty and personal responsibility. Understand and apply values, §§ Discern consequences of decisions and actions ethics, and diverse perspectives in §§ Demonstrate intellectual agility and the ability to manage change. personal, professional, civic, and §§ Work with teams, including those of diverse composition. Build consensus. cultural/global domains. §§ Respect and use creativity. Ethics/Values §§ Transform information into knowledge, and knowledge into judgment and action. §§ Assume responsibility for social justice Community/Civic Engagement §§ Demonstrate social and civic knowledge [regarding social, political, economic, and historical issues]. §§ Understand organizations and histories underlying government in global context §§ Apply knowledge and analyze social, political, economic, and historical issues. §§ Show ability to contribute actively by applying knowledge to the identification and analysis of societal and professional problems to enact solutions.

Global/ Multicultural Orientation §§ Demonstrate expanded cultural and global awareness and sensitivity. §§ Discern multiple perspectives. §§ Use awareness of cultural differences to bridge cultural and linguistic barriers. §§ Demonstrate proficiencies and capacities in dealing with a diverse society. §§ Communicate across cultural and linguistic barriers.

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Appendix G

Appendix G: Letters of Support from affected Departments

Table of Contents Communication Design ...... 1 Chemistry ...... 2 Computer Systems Technology ...... 2 Liberal Arts ...... 3 Social Sciences ...... 5

Communication Design

Very good suggestion Dan, Thank you. Anne

>>> Dan Wong 12/01/15 12:57 PM >>> Perhaps we should make BUF 3400 E-COMMERCE AND GLOBAL MARKETING a prereq/coreq, to accommodate students who have difficulty getting into the courses on time?

On 12/1/15 12:35 PM, Anne Zissu wrote: Thank you very much Dan. We might use BUF 3400 E-COMMERCE AND GLOBAL MARKETING (a new course in our proposal as pre-req.) Best, Anne

>>> "[email protected]" 12/01/15 12:10 PM >>> Waiving the prereq for COMD 3563 web analytics and traffic is not a problem. Is the credit number (3) a problem?

Sent from my iPhone

> On Dec 1, 2015, at 11:34 AM, Anne Zissu wrote: > > Hi MaryAnn, > We cannot have a pre-req, can you wave it? > Anne > > > >>> MaryAnn Biehl 11/19/15 3:16 PM >>> > Hi Anne, > Prof. Dan Wong, who is the course leader for our web module, thought that COMD 3563 Web Traffic and Analytics might be better suited to your fashion marketing degree than Web I. >

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Appendix G

> COMD 3563 Web Traffic and Analytics 2 cl hrs, 2 lab hrs, 3 cr > In this course students will learn how to effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Search Engine Marketing. They will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites. Prerequisite: COMD 2450 > > Dan will send you the official course outline shortly. > > Thanks, > Mary Ann >

Chemistry Excellent! Thank you very much Diana for helping with the right course for our proposed degree. I will replace chem 1110 with chem 1000. All the best, Anne

>>> DianaSamaroo 11/02/15 8:13 PM >>> Hi Anne, In my previous email, I referred to "an alternative option besides Chem 1110", which would be Chem 1000. Currently Chem 1000 is required for Dental Hygiene, Dental Lab and Health Intent students. The content of Chem 1000 reflects General Chemistry, Organic Chemistry and Biochemistry. I think, since no other science is required for your BS, this would be the most appropriate choice.

Chem 1000 should also be listed in the Life/Physical Science. We increased our offering of this course this past semester and expect to maintain this for spring.

I think Chem 1000 represents the best choice for your program.

Please let me know if there is any other way I can assist.

Best wishes, Diana

Computer Systems Technology

Anne, Thank you for sharing the proposal with the CST department and notice that the CST1101 will be required for the proposed program. The CST department will support your proposed program. If you need any more information about the CST1101, please let me know. We will keep close consideration in future scheduling.

Best regards,

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Appendix G

Hong Li, PH.D. Chair and Associate Professor Department of Computer Systems Technology New York City College of Technology 300 Jay Street N-914 Brooklyn, NY 11201 (718)260-5170

Liberal Arts >> Sandra Cheng 3/8/2016 9:04 AM >>> Dear David,

Thank you for sending a preview of the costume course proposal. Since this is only a sample syllabus, my assessment of the course content is limited. In general, I believe a history of costume class would be very important for a Fashion Marketing major but to cross-list it with art history, I think it would be wise to add the word “art” to the detailed course description and learning objectives. A good point for this is to insert art somewhere in the following line “Students are introduced to analytic techniques that evaluate how culture, economics, politics, and religion influence and shape the style of the time” and the 3rd learning objective.

The following are a few suggestions that the faculty member may wish to address.

You may want to consider giving the course a name that better reflects its content, such as “20th Century Costume and Dress” or “20th Century Fashion and Culture.” It’s unclear from the sample syllabus what distinction is made between costume and dress, and the use of both words may be redundant. Also the title “Historic Costume” suggests the content would be what one finds in a conventional costume history class, which tends to cover costume from antiquity to present. I think using a title that reflects the 20th-century focus of this course is important to maintain clarity for students.

The breadth of the proposed SLOs is exciting but this is not reflected in the weekly outline of the course. Particularly exciting SLOs are “Distinguish among the social, political, and economic cultural influences on fashion for each of the various periods” and “Assess the multiple explanations for the impact of dress and body image on human behavior.” Yet the proposed schedule has very little descriptiion for the weekly topics, and it does not provide any info on each week’s socio-historical context of fashion. This is especially true for the decade from 1940s-1970s, and the 21st century. I think adding a descriptive line for each weekly topic would communicate a better sense of the scope of this course. Another issue is the assigned readings from the Bonnie English textbook, they do not appear to be the right ones for the weekly topics, which seem to be keyed to a larger, and better known textbook by Tortora and Eubanks, a textbook that has 19 chapters in it.

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Appendix G

In addition, for the one week devoted to the “Bustle”, I recommend that you include “Crinoline” to your coverage of major 19th century costume inventions.

Lastly, since this course is identified as a survey of fashion history, some direct reference to the theoretical framework of fashion studies should be included in the syllabus. For instance, the following SLO implies that you address the “impact of dress and body image on human behavior” but there are no references to such readings in the scheduled topics nor the bibliography.

Overall, I think this is a timely course, and the cross listing is possible if it is revised to make more evident a historical approach to costume study in order for it to satisfy the content requirements of courses in art history.

Sincerely, Sandra

Sandra Cheng, PhD Associate Professor of Art History Department of Humanities New York City College of Technology 300 Jay Street, Namm 602B Brooklyn, NY 11201 718.260-5003 [email protected]

>>> David Smith 03/03/16 5:47 PM >>> Good afternoon,

As per our informal discussion, I am submitting a request for the Department of Humanities to consider the cross listing of the new course BUF 1204 Historic Costume and Dress: it clearly meets the requirements for a Liberal Arts course, and I think it woudl be of value to many students who are outside of the Fashion degree. Attached please find the course outline. If you agree (and of course we welcome any feedback to the course it self!) please let us know.

Thank you!

Dr David B Smith Dean, School of Professional Studies New York City College of Technology, City University of New York

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Appendix G

718-260-5345

Social Sciences

Dear Prof. Zissu - The Social Science Department voted to house the "Gender, Dress, and Society" course in the department with the SBS (Social and Behavioral Science) course prefix at its March 24th meeting. The motion carried. Best, Jean

Jean Hillstrom, Ph.D. Chair, Department of Social Sciences Vice Chair, CUNY University Integrated IRB New York City College of Technology, CUNY 300 Jay Street, N611 Brooklyn, NY 11201

1-718-260-5080

>>> David Smith 3/3/2016 5:58 PM >>> Good afternoon Jean,

It was nice chatting with you earlier today.

As per our discussion, I am submitting for your consideration a proposal to consider the cross listing of a new course (BUF 3201 Gender, Dress, and Society) developed by Professor Adomaitis for the new Program "Business and Technology of Fashion". This course appears to meet the requirements for a Liberal Arts course, and would fit the model of our current cross listing of PSY 2501/ EDU 2610 Child and Adolescent Development.

Please let me know if your department would approve of this, and of course we welcome any feedback about the course as well!

Thank you for your consideration.

Dr David B Smith Dean, School of Professional Studies New York City College of Technology, City University of New York

718-260-5345

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APPENDIX H Prerequisite Path for Business and Technology of Fashion 2016-04-11

MATH 1190+ CUNY R,W CUNY R ENG1101 ENG 1101 English Composition 1

BUF 1101 - Introduction to ACC 1162 or ACC 1101 - MKT 1103 - Essentials of Marketing ARTH/HIS 1204 - KEY BUS 2339 - Financial Management the Fashion Industry Principles of Accounting 1 (could also be MKT 1100 & 1102) 20th Century Dress and Culture (was MKT 2335) General Business Course Capital Budgeting Prepare Journal Entry Product Lifecycle/Market Seg Industry Overview / Terminology Variables/Sales Presentation Intro to electronic resources Create e-portfolio template BOF Specific Discipline ENG1101 ENG1101

Liberal Arts Course MKT 1210- Marketing Research MKT 1214 - Advertising BUF 2203- Visual Merchandizing

Propose and perform Research Study Create an Advertising Campaign Use visual imagery to formulate brands Extra-Departmental Non- prim. and second. research and identity Work on a team expand e-portfolio Oral Presentation Specialized Module CUNY R,W CHEM (Preferred) or Science Course? MATH 1190+ Global Fashion Innovation: Ecommerce Fash. Merch. Admin BUF 2400 - Product Development in the BUF 2246 Textiles BUS 1122 Business Law BUF 2255 Merchandising, Planning, and Textiles & Emerg. Tech Fashion Industry Buying (was MKT 1246)

Capstone Course Business Math Identification of basic textiles Historical Background of Law Finalize Portfolio Lab work Distribution Plan New Course Formation operation and discharge of contracts Product Lifecycle Survey of Local and Federal Courts Modified Course

ART 1103 Survey of Art History PSY , SOC, or ANTH 1101 Future development Prerequisite

MKT 2300 Direct and Interactive BUF 3100 Trend Forecasting & Social BUS 2341 Financial Forecasting MKT 2327 Entrepreneurship SBS 3201 - Gender, Dress, and Society Prerequisite Marketing Media Pre/Corequisite International Finance adapt management practice to small OR Launching Direct Market Campaign Pre/Corequisite Financial projects business Market Segmentation Develop a fashion forecast for various seasons Spreadsheet Psycho-social aspects of Dress Relationship of responsibilities within Lead Generation Develop social media research strategies Division between AS & BS small business environment Telemarketing

CHEM1110

BUF 3310 Contemporary BUF 3510 Fashion BUF 3300 International BUF 3400 ECommerce BUF 3500 Brand-Image Designers and Luxury CST 1101 or CST 1102 Buying Technologies BUF 3610 Engineering Retailing and Global Marketing Marketing BUF 3600 Textile Analysis Markets (Computer problem solving) (was MKT 2401) Textile Performance

Analyze structures Test materials for a HIS 1103 Modern Western PSY 3407 Psychology of COMD 3563 Web Traffic or Structure Differentiation variety of features Civilization Visual Perception and Analytics chemical processing Use of testing to predict techniques consumer perception

BUF 4300 Global Sourcing BUF 4500 Omni-Channel and Foreign Policy BUF 4400 Merchandising Retail Management BUF 4600 3D Printing and and Marketing for Digital emerging manufacturing Platforms techniques Merchandizing data digital marketing strategy Organic Marketing http://www.electroloom.com/ Search Engine Marketing http://www.tomsguide.com/us/openknit-3d- knitting-machine,news-18362.html GLOBAL FASHION INNOVATION: ECOMMERCE FASHION MERCHANDISING ADMIN. TEXTILES AND EMERGING TECHNOLOGIES (future development) One 4xxx level course from one of the modules

Elective Course: Choose from any of the BUF 4700 Contemporary Issues in the BUF 4900 Internship above not required by your plan of study Fashion Industry

Graduate styleSeminar Professional Work experience research Paper Connection building Future trends

APPENDIX I: NEW COURSE OUTLINES

ARTH/HIS 1204 20TH CENTURY DRESS AND CULTURE 2 BUF 2203 VISUAL MERCHANDISING 7 BUF 2400 PRODUCT DEVELOPMENT IN THE FASHION INDUSTRY 13 BUF 3100 TREND FORECASTING & SOCIAL MEDIA 18 SBS 3201 GENDER, DRESS, AND SOCIETY 25 BUF 3300 INTERNATIONAL RETAILING 30 BUF 3310 CONTEMPORARY DESIGNERS AND LUXURY MARKETS 40 BUF 3400 E-COMMERCE AND GLOBAL MARKETING 46 BUF 3500 BRAND IMAGE MARKETING 55 BUF 4300 GLOBAL SOURCING AND INTERNATIONAL RETAIL TRADE 60 BUF 4400 MERCHANDISING AND MARKETING FOR DIGITAL PLATFORMS 66 BUF 4500 OMNI-CHANNEL RETAILING 75 BUF 4700 CONTEMPORARY TOPICS IN FASHION 81 BUF 4900 INTERNSHIP 86 MKT 1103 FOUNDATIONS OF MARKETING AND SALES 89

Appendix I: Course Outlines and Materials Page I-1 of 94

NEW YORK CITY COLLEGE OF TECHNOLOGY THE CITY UNIVERSITY OF NEW YORK DEPARTMENT OF BUSINESS

ARTH/HIS 1204 20th CENTURY DRESS AND CULTURE Creative Expression Prerequisites: ENG 1101 Credits: 3

INSTRUCTOR: Faculty Office: Office Hours: Office Phone: E-mail:

Meeting Date/ Time: Room:

CATALOG COURSE DESCRIPTION: A survey of fashion history, from the end of the 19th century to the present. It offers an overview of the many influences that have affected the development of clothing. Studies the effect of an historical period on the clothing of the time through analysis of its economics, politics, religion and culture. Issues affecting the industry are explored through readings, videos, discussions and links to local industry are made through field trips and guest speakers. DETAILED COURSE DESCRIPTION: It is essential to understand the interrelationship of fashion and culture, and how this developed over time. This course examines how historical periods effect the style and construction of clothing. Students are introduced to analytic techniques that evaluate how culture, economics, politics, and religion influence and shape the style of the time. Each student is assigned or selects specific items of clothing and then traces the development of style, trend and fashion. This course also introduces important terminology integral to the fashion industry, and required to discuss all facets of its history. Issues affecting the fashion industry are explored through readings, videos, discussions and links to local industry are made through field trips and guest speakers.

LEARNING OUTCOMES: Upon successful completion of this course, students will be able to:

OUTCOME ASSESSMENT Identify and describe apparel of the twentieth Class discussion, quizzes, examination & term and twenty-first centuries using appropriate paper/presentation terminology Recognize and discuss key apparel fashion Class discussion, examinations & term paper

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leaders and/or designers and their contributions Distinguish among the social, political, and Class discussion, research, development of economic cultural influences on fashion for each timeline with term paper, & examinations of the various periods Identify and explain direct and indirect Class discussion, term paper and presentation, technological influences on dress and examinations Assess the multiple explanations for the impact Class discussion, research, term paper & of dress and body image on human behavior. presentation Analyze concepts and theories of and research in Class discussion & oral presentation human behavior to market place interaction related to textile and apparel products of everyday life. Recognize and describe the diversity of culture in Class discussion, term paper & presentation space and time and how it effects and influences fashion style s and trends Write a scaffolded research paper Course assignments/ homework that comprise the term paper

GENERAL EDUCATION LEARNING OUTCOMES Demonstrate expanded cultural global awareness Class discussion, term paper, and examination and sensitivity Identify issues and problems, ask relevant Research for term paper and oral presentation questions, and link them with appropriate methods of inquiry Discern multiple perspectives of how the process Class discussions, research, term paper and of change (including fashion change) affects and presentation is affected by dress across time and cultures.

RECOMMENDED TEXTBOOK: English, Bonnie, A Cultural History of Fashion in the 20th and 21st Centuries, 2013. Bloomsbury Academic, Second Edition NY, ISBN: 0857851357

ASSESSMENT AND GRADING: 4 Quizzes (25 each) 100 points Term Project 200 points Midterm Exam 100 points Final Exam 100 points 500 points

Process for Evaluation: Outstanding (A) work goes beyond the package and presentation requirements. Good (B) work meets all grading criteria, performed to top standards. Average (C) work, meets all but one or two of the grading criteria.

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Below Average (D) work meets only one or two of the grading criteria.

Project Grading Criteria: • Initiative - Students must prove resourcefulness in presenting meaningful information in a well- structured package. Students must demonstrate inclusion of supporting information from course materials. Students must show evidence of adequate preparation in the presentation. • Thoroughness - Students must have covered all topical areas. Students should provide adequate coverage within each topical area. • Accuracy - Students must have reached appropriate conclusions from the information they received. Students must have applied course material accurately, reflecting knowledge and understanding of the material. • Professionalism and Creativity – The promotional package and presentation should reflect professionalism in preparation and clarity, and creativity. They should be attractive and eye- catching. The promotional package and presentation should show evidence of advance work and planning.

COURSE POLICIES AND PROCEDURES:

GUIDELINES FOR WRITTEN ASSIGNMENTS: All papers MUST be typed. A page is the equivalent of a 1.5 line-spaced 8.5 x 11-inch paper with one- inch margins using 12- point type. Follow the page length guidelines for each assignment and number each page. All work MUST contain the student name(s) and email address(es), the course name and number, the date the assignment is submitted, and the name of the assignment.

Effective writing helps clarify ideas and communicate those ideas to others. Be organized, clear, and succinct. Grammar, punctuation, style, and spelling count. Write in college-level American English that is appropriate to the business community.

Papers will be graded on the following criteria: • Clear and thorough application of direct and database concepts and principles (including material covered in the assigned reading, lectures, and discussions). • Demonstration of original, logical, strategic thinking including a complete analysis of facts, logical synthesis, and persuasive conclusion/recommendation. Specific examples should support the analysis. Address the specific requirements of the assignment. • Quality of research (depth, breadth, appropriateness) and proper acknowledgement of references, including complete citations using APA style in-text notes, when appropriate. • Appropriate language and tone, accurate spelling, correct grammar, appropriate punctuation, and logical organization. You will not receive an A if your writing is awkward, contains grammatical or punctuation errors, or is disorganized.

Written work must be word processed/typed on standard size 8 1/2" by 11" paper in black ink in Times New Roman font. All names must be typed on assignments to be accepted. Please plan accordingly for all your assignment due dates.

Appendix I: Course Outlines and Materials Page I-4 of 94

In a case of an emergency, you may submit your assignment the following class day. For once a week courses you may e-mail your assignment to me prior the start of the class to get full credit. Documentation on Professional Letterhead of the emergency will be expected. Coming late to class does not constitute an emergency.

COLLEGE POLICIES (ACADEMIC INTEGRITY, ADA, RESOURCES): See Document SCHEDULE OF TOPICS: SESSION TOPIC ASSIGNMENT

1 Overview of Historic Dress; Chapter 1 What is Dress? What are the Functions of Dress? Class Hand-out: Dress & Identity

2 The Bustle Period and the Nineties Chapter 14 3 The Edwardian Period and World War I Chapter 15 Class Hand-out: American Decades 1910-1919 Paper #1 Assigned: Movie Critique 4 The Twenties, Thirties, and World War II Chapter 16 Class Hand-out: American Decades 1920-1929 American Decades 1930-1939 Video: Last Days of WWII 5 The Twenties, Thirties, and World War II (cont.) Paper #1 Due Review for Midterm Exam Video: A & E’s Top 10 Fashion Designers 6 Midterm Exam 7 The New Look 1947-1960 Chapter 17 Class Hand-out: American Decades 1940-1949 8 The Fifties Chapter 17 Class Hand-out: American Decades 1950-1959 Video: Biography: Calvin Klein A Stylish Obsession 9 The Sixties Chapter 18 Class Hand-out: American Decades 1960-1969 Project #2 assigned: Designer Video: The Versace Family Press 10 The Seventies Library: Group Work on Press Class Hand-out: American Decades 1970-1979 Release Video: Biography Vera Wang 11 The Eighties and Nineties Chapter 19 Video: The Rise and the Fall of the Berlin Wall 12 The Twenty-first Century 13 Class Presentations 14 15 Final Exam

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BIBLIOGRAPHY: Benbow-Pfalzgraf and Richard Martin, eds. Contemporary Fashion. 2nd Ed. Detroit: St. James Press, 2002 Black, Sandy, ed. Fashioning Fabrics: Contemporary Textiles in Fashion. London, Black Dog, 2006. Braddock, Sarah and Marie O’Mahony. Techno Textiles 2, rev. ed. London: Thames & Hudson, 2005. Elsasser, Virginia H. Textiles: Concepts and Principles, 2nd ed. New York: Fairchild, 2005. Gale, Colin. Fashion and Textiles: An Overview. New York: Berg, 2004 Gigi Ekstrom, Margaret. Fashion Marketing. New York: McGraw Hill/Glencoe, 2006. Goworek, Helen. Careers in Fashion and Textiles. Ames, IA: Blackwell Pub., 2006. Laver, James. Costume and Fashion: A Concise History. New York: Thames & Hudson, 2002. Mauro, Lucia and Kathy Siebel. Careers for Fashion Plates & Other Trendsetters. Blacklick, OH: McGraw Hill, 2002. Rosenau, Jeremy A. and David Wilson. Apparel Merchandising: The Line Starts Here. New York: Fairchild Publications, 2001. Steele, Valerie. Fifty Years of Fashion: New Look to Now. New Haven: Yale University Press, 2006. Tortora, Phyllis G. Understanding Textiles, 6th ed. Upper Saddle River, NJ: Prentice Hall, 2000.

Appendix I: Course Outlines and Materials Page I-6 of 94

NEW YORK CITY COLLEGE OF TECHNOLOGY THE CITY UNIVERSITY OF NEW YORK DEPARTMENT OF BUSINESS

BUF 2203 VISUAL MERCHANDISING Writing Intensive Course Prerequisites: BUF 1101, MKT 1103 or (MKT 1100 & MKT 1102) Credits: 3

INSTRUCTOR: Faculty Office: Office Hours: Office Phone: E-mail:

Meeting Date/ Time: Room:

COURSE DESCRIPTION: An exploration of visual merchandising through the consideration of product presentation in the retail environment. Investigates the theoretical and practical use of in-store environments, lighting, special effects, fixtures and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer.

Topics include the creation of specialty and department store displays, the design of visuals for walls and windows, professional presentation techniques, and the effects of color, music and lighting on consumer behavior. Continues the development of student’s Retail Marketing e-Portfolios in Open Lab.

LEARNING OUTCOMES: Analyze the psychological effects that color, Class discussion, examinations, and Elements of harmony, texture, line, composition and lighting Design paper have on the consumer. Describe the different elements used in design, Class discussion, examinations, and Elements of and then apply the Elements of Design to visual Design paper display and styling Use Scamper and Bell methodologies, evaluate Class discussion and analyses of visual displays, various displays in department store, specialty, Samper & Bell Visual Display Paper luxury store, and boutiques for their effectiveness Write an analytical paper that contrasts Elements of Design paper contemporary art to a contemporary window display Write a Press Release for a contemporary Contemporary Press Release

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designer using descriptive jargon Write a resume and cover letter for a specific job Class discussion and examinations posting in the fashion industry Extend & develop their Retail Marketing e- Course work & Open Lab site, Final assessment of Portfolio and use for mock interview mock interview with e-portfolio

GENERAL EDUCATION LEARNING OUTCOMES Recognize how business is effected by social and Class Discussion, homework Scamper and Bell cultural fashion trends Visual Display Paper , Designer Press Release Derive meaning from experience, as well as Homework assignments, Designer Press Release, gather information from observation museum and retail store visual field trips Understand portfolio development and its Home assignments, term papers, resume & cover appropriate use letter development, and Open Lab e-portfolio

ASSESSMENT AND GRADING: Grading and add/drop policies are in accordance with University policies. Students need to submit assignments on or before the due date.

Grades are assigned based on total points earned in the course. The total number of points a student earns is divided by the total number of possible points. The total possible points are 500. Two hundred points can be earned through examinations and 100 points through quizzes. A student’s score is converted into a percentage and grade will be assigned using the scale listed below. Excessive absence/lateness can affect grade average by lowering it by 10%.

GRADING: Class Participation 10% added to final average Scamper and Bell 50 Color Assignments (5) 100 (20 each) Midterm Exam 100 Designer press Release Project 200 Design Principles Paper 100 Quizzes/Homework (5) 100 (20 each) Resume/Cover Letter 50 Portfolio Development 100 Final Interview 100 TOTAL POINTS 750

GRADE POINTS PERCENTAGE A 675 plus 90- 100% B+ 637.5-674 85 – 89.9% B 600-637 80 – 84.9%

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C+ 562.5-599 75 – 79.9% C 525-562 70 – 74.9% D 450-524 60 - 69.9% F 0 - 449 0 – 59.9%

RECOMMENDED TEXTBOOK: Diamond, Jay. Contemporary Visual Merchandising and Environmental Design. 5th ed. Upper Saddle River, NJ: Pearson Prentice-Hall, 2010. This text is available in hard copy and as an e-text.

COURSE POLICIES AND PROCEDURES: This is a writing intensive course. At least 65% of your assignments and exams will be written. All assignments and exams will be graded for grammar, spelling, and other components of good writing technique, as well as content. All written assignments must be computer generated.

Guidelines for Written Assignments: All papers MUST be typed. A page is the equivalent of a 1.5 line-spaced 8.5 x 11-inch paper with one- inch margins using 12- point type. Follow the page length guidelines for each assignment and number each page. All work MUST contain the student name(s) and email address(es), the course name and number, the date the assignment is submitted, and the name of the assignment.

Effective writing helps clarify ideas and communicate those ideas to others. Be organized, clear, and succinct. Grammar, punctuation, style, and spelling count. Write in college-level American English that is appropriate to the business community.

Papers will be graded on the following criteria: • Clear and thorough application of direct and database marketing concepts and principles (including material covered in the assigned reading, lectures, and discussions). • Demonstration of original, logical, strategic thinking including a complete analysis of facts, logical synthesis, and persuasive conclusion/recommendation. Specific examples should support the analysis. Address the specific requirements of the assignment. • Quality of research (depth, breadth, appropriateness) and proper acknowledgement of references, including complete citations using APA style in-text notes, when appropriate. • Appropriate language and tone, accurate spelling, correct grammar, appropriate punctuation, and logical organization. You will not receive an A if your writing is awkward, contains grammatical or punctuation errors, or is disorganized.

Written work must be word processed/typed on standard size 8 1/2" by 11" paper in black ink in Times New Roman font. All names must be typed on assignments to be accepted. Please plan accordingly for all your assignment due dates.

PARTICIPATION: Your success in this class depends on your willingness to put effort into your work. You are expected to participate in all large and small group activities, exercises and discussions. Participation will help you

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understand the subject matter and will be considered when determining your final grade. Participation is 10% of your final grade. Coming to class is NOT participation.

Participation involves: • Active Learning. Taking notes, asking questions and taking responsibility for your own learning. • Working with others in group activities: A chain is only as strong as its weakest link. Don’t drag your team down by refusing to get involved. • Attending class regularly. If you aren’t here, you can’t learn.

IN-CLASS LEARNING ASSIGNMENTS AND QUIZZES In-class learning assignments are given and completed during class time. These are unscheduled but occur frequently. In-class assignments may consist of group activities, short reaction papers and so forth. QUIZZES are in the format of problem solving questions and given at the start of the class.

Should you arrive late on that day, you risk missing the quiz. There are no make-ups on quizzes. Students who miss any quiz for reasons that are recognized by CUNY- CITYTECH (e.g., documented family emergencies, documented illness and the like) need to contact the instructor prior to missing the quiz.

ATTENDANCE: Class attendance is expected. TWO or more absences and/or excessive lateness /or leaving early will automatically lead to a FAILED GRADE. TWO tardy arrivals are equal to an absence. A student absent more than two days of a semester course must provide documentation of the day and time of absence on official letterhead.

Although students are graded on academic achievement and performance rather than on attendance per se, there are several in-class activities, assignments, and quizzes that are completed and handed in during scheduled class times. These assignments are required and contribute to the final course grade. Students who are not present in class on the days of these assignments will NOT be given the opportunity to make-up these activities unless recognized by City Tech.

If you are absent when an assignment is due, you are responsible for having ensuring the submission of the assignment during the class period. If you are absent from class, you are responsible for the material covered.

It is strongly recommended that your personal appointments be scheduled around assigned class times (including job interviews).

You are responsible for your own work and earning your grade: please make sure to get the missed work and homework.

In addition to class attendance, it is also expected that students will complete readings and homework as assigned and participate in class discussions to the extent that it is possible in a class setting. Participation is important in this course. When students’ share their thoughts and experiences, class concepts become concrete in their minds as well as in the minds of other students. It is the sharing of our experiences that helps us to learn from each other as well as about each other. Members of this classroom will practice inclusively. We will listen to one another's views with respect regardless of race, gender, sexual orientation, or disability.

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In a case of an emergency, you may submit your assignment the following day or once a week courses may e-mail your assignment to me prior the start of the class to get full credit. Documentation on Professional Letterhead of the emergency will be expected. Coming late to class does not constitute an emergency. COLLEGE POLICIES (ACADEMIC INTEGRITY, ADA, RESOURCES): See attached document SCHEDULE OF TOPICS: WEEK TOPIC ASSIGNMENT

1 Introduction Chapter 1, 7 Overview of Visual Merchandising 2 What is Visual Display? Retail Visual Displays Stopper or Walk –By? Bell’s Approach & SCAMPER Model

Bring a plain-colored cloth or scarf-like material Please bring colored pencils/ crayons to class 3 Color and Texture Chapter 9 Design Elements and Principles Color Wheel/ Color Analyses Open Lab /E-portfolio Project Individual Color Analyses 4 Principles of Design Color Projects Due Line and Composition of Visual Display 5 Field Trip: Design Principles Assignment (example: Fashion Institute of Technology (FIT) Special Exhibitions Gallery) 6 Light and Lighting Chapter 10 The Selling Floor & Display Areas

Retail Display Settings Types of Visual Display Windows 7 Review Portfolio Assignments (Color Wheel, Principles of Design) Midterm Examination 8-9 Visual Promotions Intro. Press Release Project

Videos: Dolce & Gabanna, I. Mizrahi, BEBE Ralph Lauren Collection

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10-11 Elements of Design in Fashion Show Critique Analyses of Fashion Show in Relation to Public Display 12-13 Refining the Portfolio/e-portfolio Press Release Projects Due Visual Merchandising Careers Cover Letters/Résumés 14 Wrap up and review Portfolio Requirements and Directions Résumé/Cover Letter Portfolio Interviews 15 Final Exam review and final exam

BIBLIOGRAPHY: Bell, Judith A. Silent Selling: Best Practices and Effective Strategies in Visual Merchandising. New York: Fairchild Publications, 2001. Benbow-Pfalzgraf and Richard Martin, eds. Contemporary Fashion. 2nd Ed. Detroit: St. James Press, 2002. Black, Sandy, ed. Fashioning Fabrics: Contemporary Textiles in Fashion. London, Black Dog, 2006. Braddock, Sarah and Marie O’Mahony. Techno Textiles 2, rev. ed. London: Thames & Hudson, 2005. Elsasser, Virginia H. Textiles: Concepts and Principles, 2nd ed. NewYork: Fairchild, 2005. Gale, Colin. Fashion and Textiles: An Overview. New York: Berg, 2004. Gigi Ekstrom, Margaret. Fashion Marketing. New York: McGraw Hill/Glencoe, 2006. Goworek, Helen. Careers in Fashion and Textiles. Ames, IA: Blackwell Pub., 2006. Laver, James. Costume and Fashion: A Concise History. New York: Thames & Hudson, 2002. Mauro, Lucia and Kathy Siebel. Careers for Fashion Plates & Other Trendsetters. Blacklick, OH: McGraw Hill, 2002. Pegler, Martin, M. Terence. Visual Merchandising and Display: Fifth Edition. New York: Fairchild Publications, 2006. Rosenau, Jeremy A. and David Wilson. Apparel Merchandising: The Line Starts Here. New York: Fairchild Publications, 2001. Steele, Valerie. Fifty Years of Fashion: New Look to Now. New Haven: Yale University Press, 2006. Tortora, Phyllis G. Understanding Textiles, 6th ed. Upper Saddle River, NJ: Prentice Hall, 2000. Yeager, Jan. Textiles for Residential and Commercial Interiors, 2nd ed. New York: Fairchild, 2000.

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NEW YORK CITY COLLEGE OF TECHNOLOGY THE CITY UNIVERSITY OF NEW YORK DEPARTMENT OF BUSINESS

BUF 2400 PRODUCT DEVELOPMENT IN THE FASHION INDUSTRY Prerequisites: MKT 1210, MKT 1214 Credits: 3

INSTRUCTOR: Faculty Office: Office Hours: Office Phone: E-mail:

Meeting Date/ Time: Room:

COURSE DESCRIPTION An introduction to the study of product development from concept to consumer. In this course students will learn how research is conducted in the fashion industry and how it is ultimately reflected in garment design. Trend cycles, consumer behavior, social, political, and economic influences are discussed as influences on trend development.

LEARNING OUTCOMES At the conclusion of this course, students will be able to: Content Specific Assessment List the stages involved in product development Class discussion, homework, midterm and apparel manufacturing from concept to examination and term project consumer. Evaluate how the strategic planning process is Class discussion, homework, quizzes, midterm utilized in the development of merchandise plans examination and term project for business use. Explain the apparel manufacturing process, sizing Class discussion, course assignments, midterm and measurement specifications. examination and term project Assess knowledge of the mass production Class discussion, homework, midterm process and implementation of strategies for examination and term project and oral developing individual apparel collections. presentation

GENERAL EDUCATION LEARNING OUTCOMES Effectively communicate ideas in written, oral, Class discussion and assignments, midterm and visual, and mathematical forms using appropriate final examinations, term paper and presentation technology. Construct knowledge based on concepts, Class discussion, term paper and oral

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principles, theory, and creative connections. presentation Identify issues and problems, ask relevant Course assignments, term paper and questions, and link them with appropriate presentations methods of inquiry. Develop professional level skills in the areas of Class discussion and interaction, course comprehensive reading, writing and analytical assignments, homework, term paper and skills. presentation

ASSESSMENT AND GRADING: Grading and add/drop policies are in accordance with University policies. Students need to submit assignments on or before the due date.

Grades are assigned based on total points earned in the course. The total number of points a student earns is divided by the total number of possible points. The total possible points are 500. A student’s score is converted into a percentage and grade will be assigned using the scale listed below. Excessive absence/lateness can affect grade average.

Students are evaluated through the use of two exams, projects, and additional quizzes. The information covered will be acquired from the required text, outside reading, in class notes, homework assignments, and a research term project. A portion of the final grade will reflect consistent attendance and participation in classroom discussions.

Major Project: In teams (of two or three), students select an apparel classification and then create a private label apparel product/line for a moderate priced men’s or women’s wear shop. Students research and identify the major fashion trends keeping their target market’s preference in mind; shop the market and analyze comparable product offerings at higher price points; determine changes in adapting the product to their market; evaluate the fabric selected for the product for performance specifications; discuss construction specifications; determining the cost of the apparel product; discussing the quality control process that will go into the fabric and final product/line; and the methods for merchandising the new private label apparel product/line.

All work must follow the MLA format for documentation, including in-text citations. All papers must be in 12 pt. New Times Roman, double spaced. Separate segments with headings should be shown. Evaluation of the research project will be on quality of content, quality of language, punctuation, grammar overall effectiveness and conclusions. An oral presentation of the term project must be made to the class. Participation: Your success in this class depends on your willingness to put effort into your work. You are expected to participate in all large and small group activities, exercises and discussions. Participation will help you understand the subject matter and will be considered when determining your final grade. Participation is 10% of your final grade. Coming to class is NOT participation. Participation involves: • Active Learning. Taking notes, asking questions and taking responsibility for your own learning.

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• Working with others in group activities: A chain is only as strong as its weakest link. Don’t drag your team down by refusing to get involved. • Attending class regularly. If you aren’t here, you can’t learn.

Grading Criteria Participation 50 points 5 Quizzes (10 each) 50 points Homework assignments 50 points Term Project/Presentations 200 points Midterm Exam 75 points Final Exam 75 points TOTAL 500 points

Process for Evaluation: Outstanding (A) work went beyond the package and presentation requirements. Good (B) work met all grading criteria, performed to top standards. Average (C) work met all but one or two of the grading criteria. Below Average (D) work met only one or two of the grading criteria.

Grade Scale A = 93 – 100 A- = 90 – 92.9 B+ = 87 – 89.9 B = 83 – 86.9 B- = 80 – 82.9 C+ = 77 – 79.9 C = 70 – 76.9 D = 60 – 69.9 F = 59.9 and below

RECOMMENDED TEXTBOOK: Keiser, Sandra J., Garner, Myrna B.H. (2012). Beyond Design: The Synergy of Apparel Product Development, (3rd ed) Fairchild Publications: New York

COURSE POLICIES AND PROCEDURES: QUIZZES, EXAMINATIONS, AND GRADING: In-class learning assignments are given and completed during class time. These are unscheduled but occur frequently. In-class assignments may consist of group activities, short reaction papers and so forth. QUIZZES are in the format of problem solving questions and given at the start of the class.

Should you arrive late on that day, you risk missing the quiz. There are no make-ups on quizzes. Students who

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miss any quiz for reasons that are recognized by CUNY City Tech (e.g., documented family emergencies, documented illness and the like) need to contact the instructor prior to missing the quiz.

There are two exams scheduled during the semester: a comprehensive midterm and a final exam which will be given during final week. There are no make-up exams. A student who is unable to take the exam at the scheduled time will result in a 0 on that exam unless absence is recognized by City Tech policy.

NO LATE WORK POLICY: Assignments and projects are due at the beginning of class as scheduled. NO LATE work will be accepted. Assignments delivered to the Faculty Office will not be accepted.

COLLEGE POLICIES (ACADEMIC INTEGRITY, ADA, RESOURCES):

SCHEDULE OF TOPICS: WEEK TOPIC ASSIGNMENT

1 The Role of Product Development in the Apparel Chapter 1 Supply Chain 2 Analysis of Product Development Chapter 2 Defining the trading area Pre-Production Research 3 Consumer Markets Chapter 3 Data for Defining the Customer Pre-Production & Production Planning & Scheduling 4 Industry & Product Development Research

5 Creative Planning Create Mood Boards . Assignment 6 Creating a Line Chapter 4, 9

7 Design Development & Style Selection Chapter 5, 6 Midterm Exam 8 Color and Fabrication management Chapter 7, 8 Create a Custom Palette from the mood board assignment 9 Line Planning and development Chapter 15 Groupings & Assortment Planning Production Planning Packaging & Distribution Flats Introduction. 10 Technical Design Chapter 10 The Technical Package The Design Sheet The Illustration Sheet

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11 Garment Analysis and Measurements Chapter 11 Create specification and Component sheet using Excel 12 Product Standards and Specifications Chapter 12 Labeling requirements Label/Packaging sheet 13 Production Planning and Sourcing Chapter 13, 14 Costs, Pricing and Profit (Keiser) 14 Final Project Presentations

15 Final reviews and Exam

BIBLIOGRAPHY: Koumbis, Dimitri. Fashion Retailing. From Managing to Merchandising. New York: Fairchild Publications, 2014. Rosenau, Jeremy and Wilson, David. Apparel Merchandising, The Line Starts Here New York: Fairchild Publications, 2014. Manovich, Lev. Software Takes Command. Bloomsbury Publications, 2013 Myers-McDevitt, Paula. Apparel Production and the Technical Package. New York: Fairchild, 2010. Centner, M., & Vereker, F (2007). Fashion Designer's Handbook for Adobe Illustrator. Oxford: Wiley- Blackwell. [ISBN 978-1405160551] Colussy, M. K., & Greenberg, S. (2005). Rendering fashion, fabric, and prints with Adobe Photoshop. New Jersey: Pearson Prentice Hall. [ISBN 978-0-13-119274-4] Lazear, S. M. (2008). Adobe Illustrator for Fashion Design. New Jersey: Pearson Prentice Hall. [ISBN 978-0-13-119274-4] Hagen, Kathryn (2011). Fashion illustration for designers. New Jersey: Pearson Prentice Hall. [ISBN0-13- 501557-X] Black, Sandy, ed. Fashioning Fabrics: Contemporary Textiles in Fashion. London, Black Dog, 2006. Rosenau, Jeremy A. and David Wilson. Apparel Merchandising: The Line Starts Here. New York: Fairchild Publications, 2001.

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NEW YORK CITY COLLEGE OF TECHNOLOGY THE CITY UNIVERSITY OF NEW YORK DEPARTMENT OF BUSINESS

BUF 3100 TREND FORECASTING & SOCIAL MEDIA Prerequisites: ARTH 1103, BUF 2400 Credits: 3

INSTRUCTOR: Faculty Office: Office Hours: Office Phone: E-mail:

Meeting Date/ Time: Room:

COURSE DESCRIPTION: An overview and analysis of current color, fiber, and fashion trends, as well as their impact upon sales forecasting. Students will research, analyze, and develop fashion forecasts related to specific seasons in the apparel industry.

Students will learn how to forecast future trends in color, fabric, silhouettes, and textures and how to incorporate their findings into a specific trend forecast and correlating merchandising plan inclusive of mood boards, flat sketches, and spec details. Students will also learn how to develop those ideas into a format that can be understood by pattern makers and other producers at the primary level of fashion. LEARNING OUTCOMES: Learning Outcomes Assessment Predict the direction of fashion change through Class discussion, course assignments, midterm analysis of multiple factors. examination,& Trend Forecasting Project Using knowledge of historical fashion cyclical Class discussion, course assignments & Trend phenomena, make reasonable predictions about Forecasting Project upcoming fashion trends Employ “diffusion of innovation” in order to Course homework & Trend Forecasting Project/ predict fashion change. Presentation/Field Trip Perform consumer research using social media, Class discussion, midterm examination, Trend existing databases, timelines, current events and Forecasting Project & Presentation historical artifacts Identify and employ a variety of research Class Discussion, Library Research for Trend methods to help develop new fashion products Forecasting Project and marketing initiatives. Generate a two-year forecast of upcoming Trend Forecasting Project & Presentation fashion trends, including color, fabric, silhouette

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and texture. Use social media to post trend forecasts to Trend Forecasting Project & Presentation become a change agent

GENERAL EDUCATION LEARNING OUTCOMES Learning Outcome Assessment Analyze nonverbal communication within dress Class discussion, midterm examination, quizzes, and style and explain their meaning. homework, and Trend Forecasting Project/Presentation Demonstrate an understanding of the Class discussions, exams, research & Trend similarities and differences of other cultures, Forecasting Project people, and place as they impact strategic planning Understand and appreciate the range of Class discussion, Trend Forecasting Project & academic disciplines and their relationship to Presentation/Field Trip the fields of professional and applied study (Lifelong learning)

RECOMMENDED TEXTBOOK: Brannon, E., L. (2010). Fashion Forecasting: Third Edition. New York: Fairchild Publications. ISBN# 978- 56367-820-2

ASSESSMENT AND GRADING: Grades are assigned based on total points earned in the course. The total number of points a student earns is divided by the total number of possible points. The total possible points are 500. A student’s score is converted into a percentage and grade will be assigned using the scale listed below. Excessive absence/lateness can affect grade average by lowering it by 10%. Grading Criteria Participation 100 points Quizzes/Homework(4) 100 points Project 100 points Midterm Exam 100 points Final Forecast Presentation 100 points TOTAL 500 points

Grade Scale A = 93 – 100 A- = 90 – 92.9 B+ = 87 – 89.9 B = 83 – 86.9 B- = 80 – 82.9 C+ = 77 – 79.9 C = 70 – 76.9

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D = 60 – 69.9 F = 59.9 and below

TREND FORECASTING PROJECT Part 1: Developing Trend Reports

You are assigned to a team to develop a two-year fashion forecast for a major fashion forecasting company. This report will focus on one category (for example: men’s, women’s, children) and one type of fashion product (trench coat, day dress, etc.). From this your team will select and analyze five different trends.

Research

Fashion forecasting is a visual and process, and relies on intuition as much as quantitative analysis. Sources for your research will include trade publications (such as Women’s Wear Daily, DNR, and Accessories) and consumer publications (such as Vogue, In Styles, People). European style is important. Look for international online sources such as www.thelondontimes.com, www.parismatch.com, www.internationalheraldtribune.com, www.instyle.com, and www.style.com. Perform your own first hand research: to visit stores, walk the streets, and look around you at what is currently popular: “people watching” will provide great intuition.

• Identify the basic facts about each trend by using information from past forecasts. • Research fashion trends from a variety of online and paper sources. • Explain the trend’s appeal to the specific target market. • Complete a VALS (Values Attitudes and Lifestyles Survey). • Perform a Market Segmentation Analysis, evaluating geographic, demographic, psychographic and behavioralistic factors.

Evaluation of the Research

• What are the changes? • What are causes of change (new trend)? • What are the cultural factors they may have caused change? (economy, war, royalty, death, rise of a celebrity) • Is this a new or repeating trend?

Generating the Forecast

• Determine the differences in fabric, styling, color, fit and silhouette. • Determine the factors likely to affect trends in the future. o Why will this trend change in the future? o How will the trend in 2 years from now? What are the differences? • Apply forecasting techniques, paying attention to issues of accuracy and reliability. • Make sure to use correct forecasting terminology such as pendulum swing, cycles, waves, innovators.

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You will research each trend using the above steps. Reading trade and consumer publications can accomplish this. Popular culture and fashion websites will also be helpful. In addition, observation will be done by visiting stores to see how the trend is being merchandised. It will be important to observe how consumers are interpreting the trend.

Assembling the Report

Each trend will be presented in a book format (bind it as a real book). Each forecast should include the following

• Create a name for the trend that is descriptive and evocative. • Create a narrative that tells the story in an exciting way (see www.fashiontrendsetter.com). • Current Trend Research • Trend Report (5 pages: 1 for each trend forecast) - Write a descriptive page outlining the importance of the trend and the direction it is taking. • Sketch of trend for 2 years from now. • Proposed colors for the season. (Provide paint swatches, but create color names.) • Proposed fabrics for the season. (Provide fabric swatches.)

Formatting

• The trend research should be at least five pages • Use Times New Roman 12 point font. • The proposed sketch and trend story should be on the same page • Consider a foldout to group story, sketch, color and swatches per trend

PART II – FINAL ORAL PRESENTATION

In addition to the book, the project will be presented orally to the class. Provide visual displays (such as PowerPoint, trend boards, or online presentation) to enhance the presentation. COURSE POLICIES AND PROCEDURES:

QUIZZES, EXAMINATIONS, AND GRADING: In-class learning assignments are given and completed during class time. These are unscheduled but occur frequently. In-class assignments may consist of group activities, short reaction papers and so forth. QUIZZES are in the format of problem solving questions and given at the start of the class. Should you arrive late on that day, you risk missing the quiz. There are no make-ups on quizzes. Students who miss any quiz for reasons that are recognized by City Tech (e.g., documented family emergencies, documented illness and the like) need to contact the instructor prior to missing the quiz.

ASSIGNMENTS: Assignments and projects are due at the beginning of class as scheduled. NO LATE work will be accepted. Assignments placed under the professor’s door will not be accepted. Written work must be word processed/typed on standard size 8 1/2" by 11" white paper in Times New Roman 12 font with black ink. All names must be typed on assignments to be accepted.

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ELECTRONIC DEVICES: Many people in our society have not yet learned professional, considerate, behavior regarding electronic devices. Turn off all cellular telephones, beepers, wrist watch alarms, etc. before you enter class. If your electronic device audibly activates during class, you will be deducted 5 points from your final grade. If you are expecting a life and death announcement from an immediate family member— brother/sister/parent/spouse/child — please notify me before class of that situation.

Project Grading Criteria 1) Initiative - Students must prove resourcefulness in presenting meaningful information in a well- structured package. Students must demonstrate inclusion of supporting information from course materials. Students must show evidence of adequate preparation in the presentation. 2) Thoroughness - Students must have covered all topic areas. Students should provide adequate coverage within each topic area. 3) Accuracy - Students must have reached appropriate conclusions from the information they received. Students must have applied course material accurately, reflecting knowledge and understanding of the material. 4) Professionalism and Creativity – The promotional package and presentation should reflect professionalism in preparation and clarity, and creativity. They should be attractive and eye- catching. The promotional package and presentation should show evidence of advanced work and planning.

COLLEGE POLICIES (ACADEMIC INTEGRITY, ADA, RESOURCES): See standard set of policies document. SCHEDULE OF TOPICS: WEEK TOPIC ASSIGNMENT

1 Introduction Chapter 1 Overview of Fashion Forecasting What is Fashion Forecasting? Fashion Direction Forecasting as a Career 2 Introduction to Innovation Chapter 2 Diffusion of Innovation Trend Assignment- Seasonal Characteristics of Innovation Forecast1 The Consumer Adoption Process

Introduction to Stylesight 3 Fashion Change Agents Influentials, Innovators, & Fashion Leaders Roger’s Model of Innovation Bass Model & Modis’ Model 4 Evolution of a Fashion Trend Introduction to Fashion Consumer Segmentation Forecasting Project

Videos: Isaac Mizrahi Fall 1991

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St. John’s Fall 2001

Presentation by LIBARIAN 5 Fashion Movement Chapter 3 Theories of Fashion

Fashion Pendulum, Fashion Cycles & Wave Dynamics 6 Cultural Indicators Chapter 4 Long-Term Forecasting 7 Discussion of Cultural Articles (News) Select cultural articles from the news Chaos Theory Self-Organizing Systems 8 Forecasting project overview and discussion Three Trends Complete w/ Write-up & Illustrations Midterm Examination 9 Color Forecasting Chapter 5 Color Marketing & Color Psychology Personal Color swatches Paris-Eco Thread Co. Cotton Incorporated Forecast Book 10 Textile Development Chapter 6 Sources of Innovation & Textile Development Trade Organization & Fabric Councils 11 Design Concepts and Style Directions Chapter 7 12 Consumer research Chapter 8, 9 Sales Forecasting 13 Competitive Analysis Chapter 10, 11 Presenting the Forecast 14 Fashion Forecast Presentations 15 Final Review and Exam

BIBLIOGRAPHY: Assael, Henry. Consumer Behavior: A Strategic Approach. Boston: Houghton Mifflin, 2004 Brannon, Evelyn L. Fashion Forecasting, 2nd ed. NY: Fairchild Publications, 2005. Crane, Diana. Fashion and Its Social Agendas: Class, Gender, and Identity in Clothing. Chicago: U of Chicago Press, 2000. Fehrman, Kenneth. Color: The Secret Influence. Upper Saddle River, NJ: Prentice Hall, 2004. Feisner, Edith Anderson. Color Studies. NY Fairchild Publications, 2006. Keiser, Sandra J. Beyond Design: The Synergy of Apparel Product Development. NY: Fairchild Publications, 2003. Lieberson, Stanley. Matter of Taste: How Names, Fashions, and Culture Change. New Haven: Yale University Press, 2000.

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Stone, Elaine. The Dynamics of Fashion, 2nd ed. NY: Fairchild Publications, 2003.

Web Sites:

Fashion Trend Setter, The online fashion forecasting, trend reporting & news E-zine, http://www.fashiontrendsetter.com/

Material Connexion, A good source for information about new and innovative materials, http://www.materialconnexion.com/pa1.asp

Trend Watching, 8,000+ trend spotters scan the globe for emerging consumer trends. http://trendwatching.com/

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NEW YORK CITY COLLEGE OF TECHNOLOGY THE CITY UNIVERSITY OF NEW YORK DEPARTMENT OF BUSINESS

SBS 3201 GENDER, DRESS, AND SOCIETY Prerequisites: (PSY 1101 or SOC 1101 or ANTH 1101) AND (for BTF Students only) BUF 2246 Credits: 3 INSTRUCTOR: Faculty Office: Office Hours: Office Phone: E-mail: Meeting Date/ Time: Room: COURSE DESCRIPTION: The study of theories related to appearance, clothing, and fashion, and their influences on cultural identities, gender perceptions, and fashion product consumption. Examines contemporary dress from cultures outside and within the United States.

Dress is analyzed as a communication system that indicates individuality as well as position within specific social systems of kinship, economy, religion, and polity. Technologies and types of dress of a particular society are analyzed and understood as they link to patterns of behavior such as beliefs about morality, hygiene, ritual, and beauty. LEARNING OUTCOMES: Upon successful completion of this course, the student will be able to

Outcome Assessment Provide multiple explanations for the impact of Class discussion, course assignments, quizzes, dress and body images on human behavior midterm examination , Cyber Bullying Assignment, Love, Lost &What I Wore Assignment Relate concepts and theories of human behavior Class discussion, course assignments & Love, Lost to marketplace interaction between fashion & What I Wore Assignment, midterm and final products and everyday life. examinations Apply critical thinking, creativity, and problem- Class discussion, & Cyber Bulling Assignments, solving processes to issues and concerns in Love Lost & What I Wore Assignment psychology of appearance and dress Develop empowerment and a sense of social Class discussion, course assignments, Cyber commitment that results in effective advocacy Bullying Assignment and influences positive change

GENERAL EDUCATION LEARNING OUTCOMES Outcome Assessment Understand and evaluate value/moral systems in Class discussion, Cyber Bullying Assignment,

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a social structural context that are part course assignments, quizzes organization, institutions, and cultures. Develop professional level skills in the areas of Cyber Bullying Assignments & Love Lost & What I comprehensive reading, writing and analytical Wore Assignment skills.

RECOMMENDED TEXTBOOK: Damhorst, M., Miller, K., & Michelman, S. The meaning of dress. NY: Fairchild Publications, 1999.

OR

Miller-Spellman, K,, Reilly, M., Hunt-Hurst, P., The Meanings of Dress 3rd edition, NY: Bloomsbury Academic 2012

Solomon, M. & Rabolt, N. Consumer Behavior in Fashion. Upper Saddle River, NJ: Prentice Hall, 2004

Beckerman, I. Love, Loss, and What I Wore. Chapel Hill, NC: Algonquin Books of Chapel Hill. 1995. ASSESSMENT AND GRADING: Grading and add/drop policies are in accordance with University policies. Students need to submit assignments on or before the due date.

Grades are assigned based on total points earned in the course. The total number of points a student earns is divided by the total number of possible points. The total possible points are 600. Two hundred points can be earned through examinations and 100 points through quizzes. A student’s score is converted into a percentage and grade will be assigned using the scale listed below. Excessive absence/lateness will affect your grade.

The course evaluation will consist of the following:

Active Participation 40 points Midterm Exams (2) 100 points Cyber Bullying Profiles 100 points Term Assignment 100 points Final Exam - Cumulative 100 points TOTAL 440 points

ALL GROUP PROJECTS will present their work to the class.

At the end of the term, points will be totaled and grades will be assigned as follows:

GRADING SCALE: GRADE POINTS PERCENTAGE A 414- 440 94 – 100% B 370- 413 84 - 93% C 326 -369 74 - 83% D 282 -325 64 - 73% F 0 – 281 0 - 63 %

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COURSE POLICIES AND PROCEDURES:

NO LATE WORK POLICY: Assignments and projects are due at the beginning of class as scheduled. NO LATE work will be accepted. Assignments delivered to the Faculty Office will not be accepted.

QUIZZES, EXAMINATIONS, AND GRADING: In-class learning assignments are given and completed during class time. These are unscheduled but occur frequently. In-class assignments may consist of group activities, short reaction papers and so forth. QUIZZES are in the format of problem solving questions and given at the start of the class.

Should you arrive late on that day, you risk missing the quiz. There are no make-ups on quizzes. Students who miss any quiz for reasons that are recognized by CUNY City Tech (e.g., documented family emergencies, documented illness and the like) need to contact the instructor prior to missing the quiz.

There are two exams scheduled during the quarter which includes a comprehensive midterm and a final exam which will be given during final exam week. There are no make-up exams. A student who is unable to take the exam at the scheduled time will result in a 0 on that exam unless absence is recognized by Citytech policy. COLLEGE POLICIES (ACADEMIC INTEGRITY, ADA, RESOURCES): See standard policy document SCHEDULE OF TOPICS: The following is a schedule of topics that will guide the course. How much time is spent on each topic will depend on student's interest and involvement therefore, students will need to be flexible in terms of timing their reading of the assigned materials. When reviewing for an examination be certain to review end of chapter questions in addition to lecture notes and questions.

WEEK TOPIC ASSIGNMENTS/READINGS 1 Syllabus – Texts – Projects Intro to Consumer Behavior Fashion BINGO 2 Fashion Concepts & Consumer Theories Chapter 1 Cultural Influences Chapter 2 Group Assignment – Project 3 Diffusion of Fashion Chapter 3 Fashion Diffusion Exercise Motivation and Values Chapter 4 4 The Self Chapter 5 Age, Race, Ethnicity Chapter 6 5 EXAM 1 Income and Social Class Chapter 7 6 Personality Attitudes & Lifestyle Chapter 8 7 Consumer Perceptions Chapter 9 Perception Exercise Group Assignment

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8 Fashion Communication Chapter 10 Decision Making Chapter 11 9 Influence Chapter 12 10 Influence (Cont.) Group Assignments DUE 11 Buying & Disposing Chapter 13 EXAM 2 12 Ethics Chapter 14 13/14 Presentations Week 15 Culture & Consumer - Feud Retail Game FINAL EXAM CUMULATIVE

BIBLIOGRAPHY: Breward, C. The Culture of Fashion. NY: Manchester University Press, 1995 Flugel, J. C. The Psychology of Clothes (2nd paperback ed.) New York: International Universities Press. 1971 Kaiser, S. The Social Psychology of Clothing (Revised 2nd ed.). NY: Fairchild Publications. 1997. Kennett, F. Ethnic dress. NY: Facts on File. 1995. Sproles, G., & Burns, L. Changing Appearances: Understanding Dress In Contemporary Society. NY: Fairchild Publications, 1994 Storm, P. Functions of dress: Tool of culture and the individual. Englewood Cliffs, NJ: Prentice-Hall. 1987

TERM ASSIGNMENT Assignment: (100 points)

Read: Beckerman, I. (1995) Love, Loss, & What I Wore Chapel Hill, NC: Algonquin Books of Chapel Hill.

The goal of this assignment is to develop an understanding of your consumption patterns throughout your life thus far. After reading Love, Loss & What I Wore you should be able to recall different fashions/ fashion styles/ fads that emotionally marked a time in your life.

Create a book of your own that recalls 10-12 times in your life when dress was used a visual marker for the event. For example, you may recall the outfit you wore on your first date, high school graduation, 21st birthday, a death, attending camp, first job, a celebration, etc. Make certain to include who or what influenced your particular dress for that occasion. Influences can come from many aspects of your life – your parents, siblings, friends, peers, television, movies, celebrities, books, etc.

You should be able to recall certain facts of the event such as:

• Who? • What was the event? • When did it occur? • Why? • How was this event marked? • Discuss the dress you wore. • Who or what influenced your dress for that event. • Diagram the dress

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Presentation of the book, diagrams, and writing style and grammar will be graded. Please keep in mind that even though the assignment may appear enjoyable, professionalism in presentation counts.

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NEW YORK CITY COLLEGE OF TECHNOLOGY THE CITY UNIVERSITY OF NEW YORK DEPARTMENT OF BUSINESS

BUF 3300 INTERNATIONAL RETAILING Prerequisites: MKT 2300 or MKT 2327 Credits: 3

INSTRUCTOR: Faculty Office: Office Hours: Office Phone: E-mail:

Meeting Date/ Time: Room:

COURSE DESCRIPTION: Key issues affecting international retailing with consideration of the global consumer’s welfare. Provides the student with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment.

Retailing is changing, and the successful business will know how to identify, adapt, and plan with the changes, without moving away from its core competencies. LEARNING OUTCOMES: Upon successful Completion of this course, students will be able to Outcome Assessment Compare and contrast various international Class discussion, class examinations, & Regional retailer’s strategy and expansion patterns Term Paper Assess regulatory and economic environments Class discussion, class examinations, & Regional along with the impact they have on international term Paper/ Presentation retail development Identify and describe social and cultural Class discussion & Regional term Paper/ environments that impact shopper behavior and Presentation purchasing patterns in various global markets Describe how retailers need to vary their retail Class discussion, course readings, & Regional structure by depending on the global market to term Paper/ Presentation meet the customer’s textile and apparel needs Provide examples of how international retailers Class discussion, course readings, class adapt to local conditions and market local textile examinations & Regional term Paper/ and apparel brands to attract consumers Presentation

GENERAL EDUCATION LEARNING OUTCOMES Outcome Assessment Apply critical thinking, creativity, and problem- Papers, class discussion, midterm examination &

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solving processes to issues and concern in fashion Regional term Paper/ Presentation retailing Demonstrate an understanding of the similarities Class discussions, Course readings, & Regional and differences of other cultures, people, and term Paper/ Presentation place as they impact strategic planning Understand organizations and histories Class discussion, examinations, course readings, underlying government in global context & Regional term Paper/ Presentation

RECOMMENDED TEXTBOOK: Wild, J., Wild, K., & Han, J. (2003). International Business. Prentice Hall; Upper Saddle River, NJ. (Optional)

ASSESSMENT AND GRADING: Grading and add/drop policies are in accordance with University policies. Students need to submit assignments on or before the due date.

Grades are assigned based on total points earned in the course. The total number of points a student earns is divided by the total number of possible points. The total possible points are 600. Two hundred points can be earned through examinations and one hundred points through quizzes. A student’s score is converted into a percentage and a grade will be assigned using the scale listed below. Excessive absence/lateness will affect your grade.

COURSE EVALUATION

Exam 1 50 points Exam 2 50 points Quizzes 100 points Regional Textile and Apparel Complex Project 100 points Webpage or Report 100 points Final Exam 100 points Total 500 points Active Participation 10%

GRADING SCALE A = 93 – 100 A- = 90 – 92.9 B+ = 87 – 89.9 B = 83 – 86.9 B- = 80 – 82.9 C+ = 77 – 79.9 C = 70 – 76.9 D = 60 – 69.9 F = 59.9 and below

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COURSE POLICIES AND PROCEDURES:

ATTENDANCE: Class attendance is expected. THREE or more absences and/or excessive lateness and/or leaving early will automatically lead to a FAILED GRADE (F). TWO tardy arrivals are equal to an absence. Should a student be absent more than two days of a semester course, one must bring in documentation of the day and time of absence on official letterhead in order for the absence to be deemed an excused absence.

Although students are graded on academic achievement and performance rather than on attendance per se, there are several in class activities, assignments, and quizzes that are completed and submitted during scheduled class times. These assignments are required and contribute to the final course grade. Students who are not present in class on the days of these assignments will NOT be given the opportunity to make-up these activities unless the reason is one that is recognized by CUNY City Tech.

It is strongly recommended that a student's personal appointments be scheduled at other than class times (this includes job interviews).

If you are absent when an assignment is due, you are responsible for having the assignment turned in during the class period. If you are absent from class, you are responsible for the material covered. Please get the missed work and homework as you are responsible for your own work and earning your grade.

In addition to class attendance, it is also expected that students will complete readings and homework as assigned and participate in class discussions to the extent that it is possible in a class setting. Participation is important in this course. When students’ share their thoughts and experiences, class concepts become concrete in their minds as well as in the minds of other students. It is the sharing of our experiences that helps us to learn from each other as well as about each other. Members of this classroom will practice inclusively. We will listen to one another's views with respect regardless of race, gender, sexual orientation, or disability.

NO LATE WORK POLICY: Assignments and projects are due at the beginning of class as scheduled. NO LATE work will be accepted. Assignments delivered to the Faculty Office will not be accepted.

ELECTRONIC DEVICES: Accordingly, this class will adhere to the following “Digital Device Policy” prohibiting the use of such devices during all in class meetings:

• Many people in our society have not yet learned professional, considerate, behavior regarding electronic devices. • Turn off all cellular telephones, beepers, wrist watch alarms, etc. before you enter class. • If your electronic device audibly activates during class, you will be deducted 5 points from your final grade. • If you are expecting a life and death announcement from an immediate family member— brother/sister/parent/spouse/child — please notify me before class of that situation. PARTICIPATION: Your success in this class depends on your willingness to put effort into your work. You are expected to participate in all large and small group activities, exercises and discussions. Participation will help you

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understand the subject matter and will be considered when determining your final grade. Participation is 10% of your final grade. Coming to class is NOT participation.

Participation involves: • Active Learning. Taking notes, asking questions and taking responsibility for your own learning. • Working with others in group activities: A chain is only as strong as its weakest link. Don’t drag your team down by refusing to get involved. • Attending class regularly. If you aren’t here, you can’t learn.

GUIDELINES FOR WRITTEN ASSIGNMENTS: All papers MUST be typed. A page is the equivalent of a 2.0 line-spaced 8.5 x 11-inch paper with one- inch margins using 12- point type in black ink in Times New Roman font. Follow the page length guidelines for each assignment and number each page. All work MUST contain the student name(s), the course name and number, the date the assignment is submitted, and the name of the assignment. Please plan accordingly for all your assignment due dates.

Effective writing helps clarify ideas and communicate those ideas to others. Be organized, clear, and succinct. Grammar, punctuation, style, and spelling count. Write in college-level American English that is appropriate to the business community.

Papers will be graded on the following criteria: • Clear and thorough application of direct and database marketing concepts and principles (including material covered in the assigned reading, lectures, and discussions). • Demonstration of original, logical, strategic thinking including a complete analysis of facts, logical synthesis, and persuasive conclusion/recommendation. Specific examples should support the analysis. Address the specific requirements of the assignment. • Quality of research (depth, breadth, appropriateness) and proper acknowledgement of references, including complete citations using APA style in-text notes, when appropriate. • Appropriate language and tone, accurate spelling, correct grammar, appropriate punctuation, and logical organization. You will not receive an A if your writing is awkward, contains grammatical or punctuation errors, or is disorganized.

EMERGENCIES: In a case of an emergency, you may submit your assignment the following class day. For once a week courses you may e-mail your assignment to me prior the start of the class to get full credit. Documentation on Professional Letterhead of the emergency will be expected. Coming late to class does not constitute an emergency.

COLLEGE POLICIES (ACADEMIC INTEGRITY, ADA, RESOURCES): See standard policy document SCHEDULE OF TOPICS: Note: readings listed are tentative, and may be changed based on specific course focus.

SESSION TOPIC ASSIGNMENT

Course introduction Course syllabus Week 1 What is meant by the of the Beijing beckons, Textile World, August 2004

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global textile and apparel Wiseman & Cox, Competing interests tangle textile policy, complex? USA Today, April 2, 2002 Structure of the soft goods Bring what you know. industry Week 2 Globalization of the soft goods Center for Strategic and International Studies, What is industry globalization? Wal-Mart Frontline. Week 3 Global patterns of Global challenge, global opportunity: Trends in development: Are they sustainable development, U.N., 2002 sustainable? Sustainable development issues: A to Z , United Nations, 2003 (select two) PROPOSAL FOR TEAM PROJECT Topical links - Environment, pollution, and the textile DUE industry Exam I Week 4 Population and consumer Cairo Plan of Action--Principles, Global Issues, 1998 characteristics and issues Topical links - Population and consumer issues

Week 5 Green consumption; Makower, J., 2003, Consumer power (read 6 sections), Consumer and industry RAND Science and Technology Policy Institute practices in reduction, reuse, Topical links - Green consumption of textiles and apparel recycling Topical links - Recycling textiles and apparel

Week 6 Global patterns of textile and Fair Labor Association apparel employment; Fair Labor Association, 2013 Annual Report Labor conditions and social responsibility UNITE HERE Worker Rights Consortium Topical Links: Sweatshop labor and the apparel/textiles industry Week 7 Child labor practices Hilowitz, IPEC, Labelling child labour products, Part 1: Social labelling as a way of combating child labour ; 2002 Hilowitz, IPEC, Part 2: Six labelling initiatives Targeting child labour, 2002 Also see Appendix (Synthesis of the 6 Initiatives) Topical links - Child labor Worker health and safety; OSHA, Safety and health topics: Textiles , n.d. Corporate codes of conduct ILO, Codes of conduct in the apparel industry --specific examples U.S. Dept. of Labor, The apparel industry and codes of conduct--Executive Summary

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Topical links - Worker health and safety Agricultural production Chouinard & Brown, 1997, Going organic: Converting of natural fibers Patagonia's product line, Journal of Industrial Ecology Topical links - Organic fiber and sustainable agriculture/development

Week 8 Natural resource use in the AFMA, 2003, Worldwide manufactured fiber production, textile complex synthetic vs. cellulosic AFMA, Manufacture of nylon from crude oil Sina Pearson Textiles - See Terratex Fabrics Week 9 Sourcing materials and Gereffi, Global sourcing in the U.S. apparel industry, production assembly JTATM, Fall 2001 Topical links - Sourcing apparel and textiles

Exam 2 Global patterns of textile and U.S. Dept. of Homeland Security, Textiles and quotas apparel trade: Imports and (scan at least two links) exports U.S. International Trade Commission, Harmonized Tariff

Schedule of the United States (scan general notes and section XI--Textiles and Textile Articles) For greater depth (optional): U.S. Customs Service, 2008 What every member of the trade community should know about trade classification Week 10 U.S. trade patterns U.S. Dept. of Commerce--Office of Textiles and Apparel (OTEXA) (review entire site) World Trade Organization (WTO) Trade Policy Review: United States, 2004 Structures for facilitating and U.S. Dept. of State, Trade in the post-Doha global managing textile and apparel economy, Economic Perspectives, Jan. 2002 (entire issue trade is relevant--click on table of contents and read one of the four focus articles) World Trade Organization, Trade topics: Textiles (choose at least one link and read contents) Links: Other Organizations Facilitating Textile and Apparel Trade (choose one related to the team's region) Week 11 Policies for facilitating and WTO,Trade and Environment managing textile and apparel Trade and environment 1999(read Executive Summary, trade; pp. 1-7) Trade and environment Topical Links: Trade Areas/Agreements (choose one related to the team's region)

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Topical links - Tariffs and quotas for textiles and apparel

Optional--scan: WTO Agreement on Textiles and Clothing Fair trade organizations and http://www.msu.edu/course/hed/431/linksourcing.html practices (Last updated 2005) Fair Trade Federation, What is fair trade? Fair Trade Federation, 2003 Report on fair trade trends in the U.S., Canada, and the Pacific Rim Topical links - Alternative trade organizations Week 12 Project Work Day Final Exam Review HAND IN REPORT OR WEBPAGE Week 13 Student presentations Week 14 Student presentations Week 15 Final Exam

READINGS

BIBLIOGRAPHY: Benbow-Pfalzgraf and Richard Martin, eds. Contemporary Fashion . 2nd Ed. Detroit: St. James Press, 2002. (BGN/ GMT/ MDL/ NYC/ NWK/ WST/ REF 746.9 CON) Gigi Ekstrom, Margaret. Fashion Marketing. New York: McGraw Hill/Glencoe, 2006. Goworek, Helen. Careers in Fashion and Textiles. Ames, IA: Blackwell Pub., 2006. Mauro, Lucia and Kathy Siebel. Careers for Fashion Plates & Other Trendsetters. Blacklick, OH: McGraw Hill, 2002. Rosenau, Jeremy A. and David Wilson. Apparel Merchandising: The Line Starts Here. New York: Fairchild Publications, 2001. (GMT 687 ROS)

SAMPLE TERM PROJECT: Regional Presentation Students will work in teams of four; each team will provide a rationale for investigating the apparel and textile complex in one of the following regions of the world.

MEGAREGION REGION COUNTRIES in REGION Bermuda, Canada, Greenland, Saint Pierre-et-Miquelon, United States The Americas: North America: of America Central Belize, Costa Rica, El Salvador, Guatemala, Honduras, Mexico,

America: Nicaragua, Panama Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, British The Caribbean Virgin Islands, Cayman Islands, Cuba, Dominica, Dominican

Basin: Republic, Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, Netherlands Antilles, Puerto Rico, Saint Kitts and Nevis,

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Saint Lucia, Saint Vincent and the Grenadines, Trinidad and Tobago, Turks and Caicos Islands, U. S. Virgin Islands Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Falkland South America: Islands, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela Channel Islands, Denmark, Estonia, Faeroe Islands, Finland, Iceland, Ireland, Isle of Man, Latvia, Lithuania, Norway, Sweden, United Europe: North Europe: Kingdom of Great Britain (incl. England, Scotland and Wales) and Northern Ireland Austria, Belgium, France, Germany, Liechtenstein, Luxembourg, West Europe: Monaco, Netherlands, Switzerland Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, East Europe: Romania, Russian Federation, Slovakia, Ukraine Albania, Andorra, Bosnia-Herzegovina, Croatia, Gibraltar, Greece, South Europe: Holy See, Italy, Macedonia, Malta, Portugal, San Marino, Slovenia, Spain, Yugoslavia China; China-Hong Kong; China-Macao (Taiwan); Democratic Asia: East Asia: People's Republic of Korea (North Korea), Japan, Mongolia, Republic of Korea (South Korea) Armenia, Azerbaijan, Bahrain, Cyprus, Georgia, Iraq, Israel, Jordan, West Asia: Kuwait, Lebanon, Oman, Palestinian Territory, Qatar, Saudi Arabia, Syria, Turkey, United Arab Emirates, Yemen Afghanistan, Bangladesh, Bhutan, India, Iran, Kazakhstan, South-central Kyrgyzstan, Maldives, Nepal, Pakistan, Sri Lanka, Tajikistan, Asia: Turkmenistan, Uzbekistan Brunei Darussalam, Cambodia, East Timor, Indonesia, Laos, Southeast Asia: Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam Algeria, Egypt, Libyan Arab Jamahiriya, Morocco, Sudan, Tunisia, Africa: North Africa: Western Sahara Benin, Burkina Faso, Cape Verde, Cote D'Ivoire, Gambia, Ghana, West Africa: Guinea, Guinea-Bissau, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone, St. Helena, Togo Burundi, Comoros, Djibouti, Eritrea, Ethiopia, Kenya, Madagascar, East Africa: Malawi, Mauritius, Mayotte, Mozambique, Reunion, Rwanda, Seychelles, Somalia, Tanzania, Uganda, Zambia, Zimbabwe Angola, Cameroon, Central African Republic, Chad, Congo, Middle Africa: Democratic Republic of Congo, Equatorial Guinea, Gabon, Sao Tome and Principe South Africa: Botswana, Lesotho, Namibia, South Africa, Swaziland Australia/New Oceania Australia, New Zealand Zealand:

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Melanesia: Fiji, New Caledonia, Papua-New Guinea, Solomon Islands, Vanuatu Federated States of Micronesia, Guam, Kiribati, Marshall Islands, Micronesia: Nauru, Northern Mariana Islands, Palau American Samoa, Cook Islands, French Polynesia, Niue, Pitcairn, Polynesia: Samoa, Tokelau, Tonga, Tuvalu, Wallis and Futuna Islands

Step ONE: Your team will submit a proposal selection of a region for each team will be based on the submitted rationales. The region will be assigned to only one team of students, i.e., no duplicate region assignments is permitted. This is to insure access to library resources.

Step TWO: Your team will begin by using both the Internet and the Library to obtain information about the region for an oral presentation. Students will gather supporting data and qualitative information. Each team of students then will synthesize the data and information and prepare a detailed written outline, reference list, and a comprehensive, integrative presentation on the textile and apparel complex for the selected region. This means focusing on the interrelationships and interdependence among the countries in the region, and between the region and other regions of the world, and among such factors as geography; climate; natural resources; population and demographics; technology; culture; the economy; labor and employment practices; fiber, fabric and apparel production, distribution and consumption; and import/export trade policies and practices. Students will also analyze issues facing the population and soft goods industry of the region with respect to ecological sustainability by reference to class readings. Students will attempt to show the strengths and weaknesses of the region within the global textile complex. For guidance in the types of relationships that could be addressed, refer to the following link on Blackboard: Course Documents: Regional Presentation.

The reference list of the sources of all data and information gathered must include complete citations for all books, articles, and government documents, including URL addresses for electronic sources, following the citation format most frequently used by professionals in the field of apparel and textiles. This format is in the Publication Manual of the American Psychological Association (5th edition), 2001. For additional links related to APA style, go to Blackboard xx and then Course Documents : Links .

Step THREE: The oral presentation should be 20 minutes in length, with each team member taking part in the presentation. A detailed outline (at least three levels) and complete list of references used in the presentation must be submitted to the instructor in typed format at the beginning of the presentation. The typed outline and reference list must have one inch margins (top, bottom, left, right) and double line spacing. Work must be submitted in a professional manner in a clean, neat binder or folder. Teams are expected to use visuals (such as PowerPoint presentation, transparencies, artifacts, maps, figures, tables, and the Internet, including the Web page developed by the team) to support the presentation.

Presentation and Submission Policy: The regional presentation must be given orally on the date assigned for the team's presentation. Failure to do so will result in a zero (0.0) for the assignment for any team member who is absent or late. In the

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event of an unpredictable medical or family emergency, the student must contact both the team and the professor by phone or in person within one day of the due date and present any documentation that is required by the professor. If such an unlikely event as this occurs, the student, other team members, and the instructor will address the problem and arrive at an appropriate solution. The detailed outline, reference list and URL for the web page must also be submitted during class on the date of the presentation. Failure to submit these on the same date as the presentation will result in a 0.0 for all team members for the presentation. Each team should maintain a backup copy of the outline, reference list, and web page to prevent loss due to computer problems.

Step FOUR: Your team may choose either:

1. Develop a Web page for the region for publication on the course page and for referral during the presentation. The types of links on the web page should reflect the topics as described on the following link: Blackboard: Course documents: Regional Presentation. A list of references consulted must also be supplied following format specified in the Publication Manual of the American Psychological Association (5th edition), 2001

OR

2. A written report (approx. 10-15 pages) covering the region A list of references consulted must also be supplied following format specified in the Publication Manual of the American Psychological Association (5th edition), 2001. For additional links related to APA style, go to the course page then course links Blackboard: Course documents: Regional Presentation

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NEW YORK CITY COLLEGE OF TECHNOLOGY THE CITY UNIVERSITY OF NEW YORK DEPARTMENT OF BUSINESS

BUF 3310 CONTEMPORARY DESIGNERS AND LUXURY MARKETS Prerequisites: BUF 3100, SBS 3201 Credits: 3

INSTRUCTOR: Faculty Office: Office Hours: Office Phone: E-mail:

Meeting Date/ Time: Room:

COURSE DESCRIPTION: Examines the aesthetics of major fashion designers from the 19th to the 21st centuries through lecture and study of museum clothing collections.

Students will gain knowledge of historic fashion influences with application to contemporary and future fashion apparel. LEARNING OUTCOMES: Upon successful Completion of this course, students will be able to Outcome Assessment Integrate past designers’ styles with current Class discussion, Designer Paper & Presentation fashion and fashion designers Effectively discuss distinctions of fashions among Class discussion, reading current events, Designer different time periods and styling Paper & Presentation Apply critical thinking skills and appropriate Class discussion, course work, Designer Paper & design terminology to an analytical study and Presentation comparison among selected designers. Demonstrate knowledge of the key aesthetic and Class discussion & midterm examination major style contributions of selected designer

GENERAL EDUCATION LEARNING OUTCOMES Outcome Assessment Locate, interpret, and critically analyze Research and writing of Designer Paper & appropriate resources used in historical research Presentation Derive solutions to problems through processes Class discussion, Research and writing of of visual communication and perception. Designer Paper & Presentation Synthesize information into a usable form to Class discussion, Research and writing of

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further understand culture Designer Paper & Presentation Build knowledge based on concepts, principles, Class discussion, current events, course work, theory, and creative connections midterm & final examinations

RECOMMENDED TEXTBOOK:

ASSESSMENT AND GRADING: Grading and add/drop policies are in accordance with University policies. Students need to submit assignments on or before the due date.

Grades are assigned based on total points earned in the course. The total number of points a student earns is divided by the total number of possible points. The total possible points are 500. A student’s score is converted into a percentage and a grade will be assigned using the scale listed below. Excessive absence/lateness will affect your grade.

Grades are assigned based on total points earned in the course. The total number of points a student earns is divided by the total number of possible points. The total possible points are 500. A student’s score is converted into a percentage and grade will be assigned using the scale listed below. Excessive absence/lateness can affect grade average.

GRADING ASSIGNMENTS 5 Current Event Projects (20 each) 100 points Designer Project/Presentation 200 points Midterm Exam 100 points Final Exam 100 points Total 500 points Participation 10%

PROCESS FOR EVALUATION Outstanding (A) work exceeds the grading criteria.. Good (B) work met all grading criteria, performed to top standards. Average (C) work, met all but one or two of the grading criteria. Below Average (D) work met only one or two of the grading criteria.

GRADE SCALE A = 93 – 100 A- = 90 – 92.9 B+ = 87 – 89.9 B = 83 – 86.9 B- = 80 – 82.9 C+ = 77 – 79.9 C = 70 – 76.9 D = 60 – 69.9 F = 59.9 and below

COURSE POLICIES AND PROCEDURES:

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ATTENDANCE: Class attendance is expected. TWO or more absences and/or excessive lateness and/or leaving early will automatically lead to a FAILED GRADE (F). TWO tardy arrivals are equal to an absence.

Should a student be absent more than two days of a semester course, one must bring in documentation of the day and time of absence on official letterhead in order for the absence to be deemed an excused absence.

Although students are graded on academic achievement and performance rather than on attendance per se, there are several in class activities, assignments, and quizzes that are completed and submitted during scheduled class times. These assignments are required and contribute to the final course grade. Students who are not present in class on the days of these assignments will NOT be given the opportunity to make- up these activities unless the reason is one that is recognized by CUNY City Tech.

It is strongly recommended that a student's personal appointments be scheduled at other than class times (this includes job interviews).

If you are absent when an assignment is due, you are responsible for submitting the assignment during the class period. If you are absent from class, you are responsible for the material covered. Please get the missed work and homework as you are responsible for your own work and earning your grade.

In addition to class attendance, it is also expected that students will complete readings and homework as assigned and participate in class discussions to the extent that it is possible in a class setting. Participation is important in this course. When students’ share their thoughts and experiences, class concepts become concrete in their minds as well as in the minds of other students. It is the sharing of our experiences that helps us to learn from each other as well as about each other. Members of this classroom will practice inclusively. We will listen to one another's views with respect regardless of race, gender, sexual orientation, or disability.

PARTICIPATION: Your success in this class depends on your willingness to put effort into your work. You are expected to participate in all large and small group activities, exercises and discussions. Participation will help you understand the subject matter and will be considered when determining your final grade. Participation is 10% of your final grade. Coming to class is NOT participation.

Participation involves: • Active Learning. Taking notes, asking questions and taking responsibility for your own learning. • Working with others in group activities: A chain is only as strong as its weakest link. Don’t drag your team down by refusing to get involved. • Attending class regularly. If you aren’t here, you can’t learn.

NO LATE WORK POLICY: Assignments and projects are due at the beginning of class as scheduled. NO LATE work will be accepted. Assignments delivered to the Faculty Office will not be accepted.

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GUIDELINES FOR WRITTEN ASSIGNMENTS: All papers MUST be typed. A page is the equivalent of a 1.5 line-spaced 8.5 x 11-inch paper with one- inch margins using 12- point type. Follow the page length guidelines for each assignment and number each page. All work MUST contain the student name(s) and email address(es), the course name and number, the date the assignment is submitted, and the name of the assignment.

Effective writing helps clarify ideas and communicate those ideas to others. Be organized, clear, and succinct. Grammar, punctuation, style, and spelling count. Write in college-level American English that is appropriate to the business community.

Papers will be graded on the following criteria: • Clear and thorough application of direct and database concepts and principles (including material covered in the assigned reading, lectures, and discussions). • Demonstration of original, logical, strategic thinking including a complete analysis of facts, logical synthesis, and persuasive conclusion/recommendation. Specific examples should support the analysis. Address the specific requirements of the assignment. • Quality of research (depth, breadth, appropriateness) and proper acknowledgement of references, including complete citations using APA style in-text notes, when appropriate. • Appropriate language and tone, accurate spelling, correct grammar, appropriate punctuation, and logical organization. You will not receive an A if your writing is awkward, contains grammatical or punctuation errors, or is disorganized.

Written work must be word processed/typed on standard size 8 1/2" by 11" paper in black ink in Times New Roman font. All names must be typed on assignments to be accepted. Please plan accordingly for all your assignment due dates.

EMERGENCIES: In the case of an emergency, you may submit your assignment the following class day. For once a week courses you may e-mail your assignment to me prior the start of the class to get full credit. Documentation on Professional Letterhead of the emergency will be expected. Coming late to class does not constitute an emergency. COLLEGE POLICIES (ACADEMIC INTEGRITY, ADA, RESOURCES): See standard policy document SCHEDULE OF TOPICS: The following is a schedule of topics that will guide the course. How much time is spent on each topic will depend on student's interest and involvement therefore, students will need to be flexible in terms of timing their reading of the assigned materials. When reviewing for an examination be certain to review end of chapter questions in addition to lecture notes and questions listed here.

SESSION TOPIC ASSIGNMENT Week 1: Gabrielle “Coco” Chanel / Karl Lagerfeld Week 2: Christian Dior / Raf Simons Week 3: Halston / Marios Schwab Week 4: Saint Laurent Week 5: Ralph Lauren

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Week 6: MIDTERM EXAMINATION/ESSAY Essay due Week 7: Hedi Slimane Week 8: Versace / Vera Wang Week 9: Giorgio Armani / Diana Von Furstenburg (DVF) Week 10: John-Paul Gaultier Week 11: Alexander McQueen / Marc Jacobs Week 12: Tom Ford / Calvin Klein / Francisco Costa Week 13: BURBERRY / Christian Bailey Week 14: Michael Kors / Stella McCartney / Jason Wu Week 15: Final Examination Final Project Due

BIBLIOGRAPHY: Benbow-Pfalzgraf and Richard Martin, eds. Contemporary Fashion. 2nd Ed. Detroit: St. James Press, 2002 Black, Sandy, ed. Fashioning Fabrics: Contemporary Textiles in Fashion. London, Black Dog, 2006. Braddock, Sarah and Marie O’Mahony. Techno Textiles 2, rev. ed. London: Thames & Hudson, 2005. Elsasser, Virginia H. Textiles: Concepts and Principles, 2nd ed. New York: Fairchild, 2005. Gale, Colin. Fashion and Textiles: An Overview. New York: Berg, 2004. Gigi Ekstrom, Margaret. Fashion Marketing. New York: McGraw Hill/Glencoe, 2006. Goworek, Helen. Careers in Fashion and Textiles. Ames, IA: Blackwell Pub., 2006. Laver, James. Costume and Fashion: A Concise History. New York: Thames & Hudson, 2002. Mauro, Lucia and Kathy Siebel. Careers for Fashion Plates & Other Trendsetters. Blacklick, OH: McGraw Hill, 2002. Rosenau, Jeremy A. and David Wilson. Apparel Merchandising: The Line Starts Here. New York: Fairchild Publications, 2001. Steele, Valerie. Fifty Years of Fashion: New Look to Now. New Haven: Yale University Press, 2006. Tortora, Phyllis G. Understanding Textiles, 6th ed. Upper Saddle River, NJ: Prentice Hall, 2000.

SAMPLE TERM ASSIGNMENT: Your store is preparing a “Fortnight Festival” (a two-week promotion) honoring three of the world’s great designers. This promotion will run throughout the store covering all departments.

You are responsible for: • Preparing the store layout and display featuring contemporary garments and accessories which were inspired by each of the great designers you are featuring • Advertising copy PART 1: In the area of apparel and accessories you will create a department for each of the designers.

• In each department you will describe with a written report why each designer is considered a “great”? • include images of the designer and examples of their style. • What are the characteristics of this designer’s aesthetic that translates to your store today?

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You will stock each department with clothing and accessories from current collections of contemporary designers and brands that are inspired that particular designer featured in the department. Each department will have 20 products including garments and accessories.

PART 2: You will provide the local newspaper with the written details of your promotion.

The copy should answer the following questions: • Where will the promotion will be held? • When it will begin and end? • Who is being promoted? • Why is each great designer significant both then and now? • What will be featured in product and incentives to shop? • How you are setting up the departments with products and décor?

FORMAT AND PAPER REQUIREMENTS: This project should be 8 to 10 pages (not less than 8 pages) in length, double-spaced, 12 point font, Times New Roman, and should follow the APA format for documentation, not including visuals. All visuals should be presented at the end of the research project.

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NEW YORK CITY COLLEGE OF TECHNOLOGY THE CITY UNIVERSITY OF NEW YORK DEPARTMENT OF BUSINESS

BUF 3400 E-Commerce and Global Marketing Meeting Dates/Time:

Room:

PREREQUISITES: MKT 2300 and BUF 3100

CREDITS: 3

INSTRUCTOR: Faculty Office:

Office Hours: Office Phone: E-mail:

COURSE DESCRIPTION: Introduces students to the fundamental concepts of electronic commerce and how to analyze these concepts from both a business and technical standpoint with a particular emphasis on the fashion industry, specifically apparel and textile enterprises. It examines the impact of e-Commerce in the business world, including various alternative approaches to creating e-Commerce solutions. Topics covered include the history of e-Commerce and the development of the World Wide Web, e-Commerce tools and technologies, Internet advertising and marketing strategies and the legal, security and taxation issues critical to the success of any e-Commerce venture.

STUDENT LEARNING OUTCOMES: At the conclusion of this course, students will be able to: Content Specific: Assessment of Outcomes:

thD Define and examine the fundamental business Class discussions and course components aa and applications of e-Commerce. assignments, including collaborative group work on a weekly Case Study and weekly Fashion Web Site Analysis, a midterm and final examination, and a final capstone e-Commerce Research

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Project.

Critically evaluate the business models associated Class discussions and course with e-Commerce applications. assignments, including a weekly Case Study and weekly Fashion Web Site Analysis, a midterm and final examination, and final capstone e- Commerce Research Project.

Demonstrate a theoretical and practical working Class discussions and course knowledge of the key technical components of an e- assignments, including collaborative Commerce system. group work on a weekly Case Study and weekly Fashion Web Site Analysis, a midterm and final examination, and final capstone e-Commerce Research Project.

Understand and apply the best practices in e- Class discussions and course Commerce advertising and marketing strategies, as assignments, including collaborative well as the importance of complying with the legal group work on a weekly Case Study and and security implications related to e-Commerce weekly Fashion Web Site Analysis, a systems. midterm and final examination, and final capstone e-Commerce Research Project.

General Education:

The ability to pursue disciplined, inquiry-based Class discussions and course learning in the major with the acquisition of tools for assignments, including collaborative lifelong learning, including the development of skills group work on a weekly Case Study and necessary for communicating in diverse settings and weekly Fashion Web Site Analysis, a groups through the use of written, oral and visual midterm and final examination, and final means. Work with teams, including those of diverse capstone e-Commerce Research Project. composition. Build consensus.

The ability to employ logical thinking and creativity to solve problems by gathering, interpreting, Class discussions and course evaluating and applying information discerningly assignments, including collaborative from a variety of sources. Respect and use creativity. group work on a weekly Case Study and weekly Fashion Web Site Analysis, a midterm and final examination, and final capstone e-Commerce Research Project.

Process for Evaluation: Final Term Grades will be based on the following criteria:

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1. Class Participation/Attendance: 10%

2. Weekly Case Studies and

Fashion Web Site Analysis: 25%

3. Mid Term Examination: 20%

4. Final Exam: 20%

5. Final Capstone e-Commerce

Research Project: 25%

Note: There are no make-ups for an unexcused absence from a test or examination. In addition, please review the “Digital Device Policy” for the course in “Class Rules” below.

Late and Missed Assignments: The professor will not accept any late or missed assignments absent clear, convincing and compelling evidence demonstrating adverse and unforeseen circumstances over which a student had no control and that consequently prevented the timely completion and submission of the assignments.

What constitutes “clear, convincing and compelling evidence” is in the sole discretion of the professor. Examples include, but are not limited to, a serious accident, hospitalization, illness or sudden medical condition of the student, or of a member of the student’s immediate or extended family, a death in the immediate or extended family, or an unforeseen, unavoidable and mandatory personal or professional obligation.

Extra Credit Projects: Students who have not completed at least 60% of the scheduled weekly assignments by the end of the semester, or who have inexcusably failed to complete any test or examination in the course, are not eligible to complete an Extra Credit Project. The opportunity for a student to otherwise complete an Extra Credit Project is at the sole discretion of the professor. RECOMMENDED TEXTBOOK: Schneider, G.P. (2016). Electronic Commerce (12th ed.) South-Western Cengage Learning.

COURSE POLICIES & PROCEDURES:

ATTENDANCE: A student may be absent without penalty for 10% of the number of scheduled class meetings during the semester as follows:

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Allowable

Class Meets Absence(s)

1 time/week 2 classes

2 times/week 3 classes

3 times/week 4 classes

Excessive Absence: If a student’s class absences exceed the limit established for a given course or component, the instructor will alert the student that a grade of “WU” may be assigned. If a student remains officially registered for a course and never attends that course, a final grade of “*WN” will be assigned. If the student withdraws officially from the course, he/she will be assigned a grade in accordance with the existing withdrawal policy of the College.

Course Expectations, Preparation and Participation: Each student will be expected to timely complete the assigned weekly readings and submit the assignments. Students must also attend and actively participate in and contribute to the class discussions. As noted above, students are allowed three (3) unexcused in class absences per semester. Further unexcused absences, tardiness, or the failure to be prepared for class or complete assignments will result in the subtraction of points from a student's final Course Grade. If a student must be absent, late or leave class early, permission must be received in advance. Permission will only be granted in the event of an unavoidable conflict with the student's obligation to be in class. Class Rules 1. According to page 34 of the Student Handbook, “The use of cell phones is prohibited in classrooms . . . [and] any other areas where instruction . . . is taking place.” Accordingly, the use of cell phones, smart phones, or any other wireless hand held device in this class is strictly prohibited. Both anecdotal evidence and recent empirical studies indicate that while such devices can, in certain contexts, serve as an aid to academic scholarship, their use during actual instruction and study is a severe distraction that results in poor academic performance and grade point averages. Moreover the use of such devices in many social and professional settings, particularly professional meetings, is generally considered to be rude and, in certain instances, absolutely forbidden. For example, in most U.S. courts such devices are not even allowed into the courtroom, let alone used, and are temporarily confiscated by court officers at the courthouse door. Accordingly, this class will adhere to the following “Digital Device Policy” prohibiting the use of such devices during all in class meetings:

a. First Infraction: Cautionary reminder and warning; b. Second Infraction: 5-point deduction from the student’s class participation grade;

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c. Third Infraction: Additional 10-point deduction from the student’s class participation grade; d. Fourth Infraction: Additional 15-point deduction from the student’s class participation grade; e. Fifth Infraction: The student will receive an automatic grade of “F” for class participation. 2. Students are expected to conduct themselves at all times in a responsible and professional manner. Food and/or beverages are not permitted in the classroom.

3. Each unexcused absence will result in a 4-point deduction from the class participation grade.

4. Each unexcused late arrival or early departure from the class lecture will result in a 2-point deduction from the class participation grade.

5. Students may not leave the classroom during an examination absent extreme circumstances (e.g., sudden illness, in which case the student will be required to do a make-up exam). Leaving the classroom during an examination before submitting it to the professor will result in an automatic grade of “F” for that examination without any opportunity to complete a makeup. 6. Students arriving more than 30 minutes late for an examination will not be permitted to take the examination. 7. Stop the professor during the class by raising your hand, speak to the professor at the end of the class, send an e-mail or visit the professor during scheduled Office Hours if you do not understand something presented in the class textbook, videos or lectures. 8. Do not repeatedly wander in and out of the classroom during the lecture absent an extreme emergency. Doing so serves to disrupt the class and is distracting to both the professor and other students. 9. Finally, do not hesitate to contact the professor if you have further questions or concerns regarding the course material or any other aspect of your academic studies. Students are encouraged to meet with the professor during scheduled Office Hours or at some other agreed upon time that is mutually convenient for both the student and the professor. GRADES: Grading and add/drop policies are in accordance with University policies. Students need to submit assignments on or before the due date.

All grades will be based in proportion to the following scale: A = 93 - 100 A- = 90 - 92.9 B+ = 87 - 89.9

B = 83 - 86.9

B- = 80 - 82.9

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C+ = 77 - 79.9

C = 70 - 76.9

D = 60 - 69.9

F = 59.9 and below

Assessment Methods: The following metrics will be used to assess student mastery of the Student Outcomes for the course: (1) the satisfactory, individual contributions to the (a) Weekly Cases Studies and (b) Weekly Fashion Web Site Analysis and Commentary completed in collaborative group work in e-Enterprise Research Firms (the “e-Firms”) as discussed below; (2) a satisfactory record of class preparation and participation; (3) the receipt of a passing grade on the Mid Term Examination; (4) the receipt of passing grade on the Final Examination; and (5) the receipt of a passing grade on the Final Capstone e-Commerce Research Project (as discussed below). Formation and Responsibilities of the e-Enterprise Research Firms: At the beginning of the semester the professor will randomly assign individual students to an “e- Enterprise Research Firm” (“e-Firm”). Following the formation of the e-Firms, the professor will designate on a weekly basis a member of the e-Firm to act as the Chief Technology Officer (“CTO”). Each week, under the direction of the CTO, the e-Firm will collaboratively analyze and submit its responses to the e-Commerce Case Study Questions and Problems assigned by the professor for that week. During the fourth week of the class, each e-Firm will jointly select one fashion industry Web site for weekly critical analysis and commentary, applying the e-Commerce principles learned in the weekly Case Study and textbook readings to the fashion Web site. Final Capstone e-Commerce Research Project: Each student will be expected to submit a Final Capstone e-Commerce Research Project analyzing a real or hypothetical fashion industry Web site. The project may be a written paper, video presentation, prototype e-Commerce Web site, or any other multimedia presentation. The project should include the following criteria: (1) The e-Commerce Research Project should take into consideration the general theoretical and practical concerns that will be discussed in class and in the assigned readings. In particular, the project should have a perspective on creating customer value in the context of e-Commerce strategies and applications. To assist and guide students in this process the professor will distribute an “e-Commerce Web Site Analysis Checklist” with key items that must be discussed in the project. (2) Students may complete the e-Commerce Research Project individually or team up with other classmates. In the event students choose to work with one or more classmates on the project, the students must submit to the professor an explanation of how the work will be divided and who will be responsible for which sections of the project.

(3) The e-Commerce Research Project should adhere to the following schedule:

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a. A Proposal for the e-Commerce Research Project must be submitted to the professor during the fourth week of classes.

b. An Outline and Status Report on the progress of the e-Commerce Research Project must be submitted to the professor during the eighth week of classes (note that this submission will be factored into the student’s Mid Term Grade). c. The final e-Commerce Research Project is due to be submitted to the professor during the final week of classes.

The professor will remind students of these dates during the course of the semester. Please take this schedule seriously. Each submission will be responded to with comments and suggestions from the professor. In addition, the professor may be able to provide students with additional research materials helpful to the research and project development process. The parameters outlined above are the minimum and students are encouraged to be as free and creative as possible in their final project. The basic expectation is that students will show the professor that they understand the theoretical and practical issues of e-Commerce business strategies and activities as applied in the fashion industry and that students can apply them in manner that is consistent with what they have learned in class. INFORMATION LITERACY STATEMENT: Information Literacy is a valuable set of skills that empowers students to become agile information seekers who adapt to changing modes of information delivery and are selective, critical, ethical users of information in all formats. These skills are embedded within course work throughout academic programs. ATRIUM LEARNING CENTER (Located in Room: ALC AG 18): Any student needing help will find an array of services such as study skills training; support for reading and writing skills; and assistance with mathematics, oral communication and computer applications. Both peer and faculty tutors are available for assistance. The Academic Learning Center offers academic assistance to all students through the use of services including tutoring, workshops and access to computer-based programs. For further information, please visit the Academic Learning Center on campus and on Blackboard. CUNY’s Academic Integrity Policy: Academic dishonesty is prohibited in The City University of New York. Penalties for academic dishonesty include academic sanctions, such as failing or otherwise reduced grades, and/or disciplinary sanctions, including suspension, or expulsion. Cheating is the unauthorized use or attempted use of material, information, notes, study aids, devices or communication during an academic exercise.

Plagiarism is the act of presenting another person’s ideas, research or writings as your own.

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Internet Plagiarism includes submitting downloaded term papers or parts of term papers, paraphrasing or copying information from the internet without citing the source, and “cutting and pasting” from various sources without proper attribution.

For a more detailed explanation, you can find the full Academic Integrity Policy here: http://www.citytech.cuny.edu/aboutus/docs/policies/CUNY_ACADEMIC_INTEGRITY_6-2011.pdf

COMPLIANCE WITH AMERICAN DISABILITIES ACT:

Any student who seeks a reasonable accommodation of a disability with respect to an academic matter should obtain a CUNY City Tech College Request For Accommodation of Disability Form, as soon as the need becomes apparent, from one of the ADA Coordinators. The ADA Coordinators can be reached in person or by phone at: Room A-237 Student Support Services. Phone # 1.718. 260.5143 Fax: # 1.718. 254-8539

SCHEDULE OF TOPICS

Week Topic Read for Class

Week 1 Introduction to Electronic Textbook: Chapter 1 Commerce

Week 2 Technology Infrastructure: Textbook: Chapter 2 The Internet and The World Wide Web

Week 3 Selling on the Web: Textbook: Chapter 3 Revenue Models and Building a Web Presence

Week 4 Proposals for the e- Supplemental Readings and an e-Firm Commerce Research Internet Research Project to Select a Fashion Project Industry Web Site for Weekly Analysis and Commentary

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Week 5 Marketing on The Web Textbook: Chapter 4

Week 6 Business-to-Business Textbook: Chapter 5 Activities: Improving Efficiency and Reducing Costs Week 7 Social Networking, Mobile Textbook: Chapter 6 Commerce, and Online Auctions

Week 8 Mid Term Examination and Outlines for the e- Commerce Research Project Week 9 The Environment of Textbook: Chapter 7 Electronic Commerce:

Legal, Ethical, and Tax Issues

Week 10 Web Server Hardware and Textbook: Chapter 8 Software.

Week 11 Electronic Commerce Textbook: Chapter 9 Software Week 12 Electronic Commerce Textbook: Chapter 10 Security Week 13 Payment Systems for Textbook: Chapter 11 Electronic Commerce Week 14 Planning for Electronic Textbook: Chapter 12 Commerce Week 15 The Final Examination and the e-Commerce Research Projects

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NEW YORK CITY COLLEGE OF TECHNOLOGY THE CITY UNIVERSITY OF NEW YORK DEPARTMENT OF BUSINESS

BUF 3500 Brand Image Marketing Prerequisites: MKT 2300, SBS 3201 Credits: 3

INSTRUCTOR: Faculty Office: Office Hours: Office Phone: E-mail:

Meeting Date/ Time: Room:

COURSE DESCRIPTION: Investigates how to build, measure, and manage a brand. An exploration of visual literacy by considering the symbols and imagery used in formulating fashion brands and line identity. Explores the theoretical and practical use of images as a form of visual communication intended to convey specific messages about brand identity. This course is an attempt to discover how ideas about identity are made, why some brand identities are more clearly understood than others, and how this ultimately affects consumer choice. LEARNING OUTCOMES: Upon successful Completion of this course, students will be able to Outcome Assessment Evaluate how consumer perceptions, attitudes, Class discussion, midterm exam, term paper & beliefs, demographics and psychographics affect presentation consumer’s selection of apparel products and services. Evaluate semiotic and semantic signals amongst Class discussion, course assignments & Branding different cultures, and how these differences project affect brand image. Recognize the basic characteristics of brand Class discussion, midterm examination, quizzes, equity in the world market environment, and be Branding Project & Press Kits able to apply to the apply to fashion brands Take an existing product and re-brand to a new Branding Project niche. Develop marketing materials required when re- Branding Project branding an existing product to a new niche (packaging, branding, logos, labeling, naming, slogans)

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GENERAL EDUCATION LEARNING OUTCOMES Outcome Assessment Develop and articulate life-long inquiry based Class discussion, class demeanor, Branding learning in the major Project & Press Kits Develop critical thinking skills that move freely Class discussion & course assignments between core business principles and industry specific objectives. Gather, interpret, evaluate, and apply Class discussion, Branding Project & Press Kits information discerningly from a variety of sources.

RECOMMENDED TEXTBOOK: Keller, Kevin. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition, Prentice Hall, 2013

Keller, Kevin. Best Practice Cases in Branding: Lessons from the World’s Strongest Brands, 4th Edition, Prentice Hall, 2013 ASSESSMENT AND GRADING: Grading and add/drop policies are in accordance with University policies. Students need to submit assignments on or before the due date.

Grades are assigned based on total points earned in the course. The total number of points a student earns is divided by the total number of possible points. The total possible points are 600. Two hundred points can be earned through examinations and 100 points through quizzes. A student’s score is converted into a percentage and grade will be assigned using the scale listed below. Excessive absence/lateness will affect your grade.

COURSE EVALUATION Active Participation 10% of your grade Midterm Exam 100 points Course quizzes 100 points ???? 50 points Homework assignments 50 points Branding Project /Presentation 100 points Press Kits 100 points Final Exam 100 points Total 600 points

A = 93 – 100 A- = 90 – 92.9 B+ = 87 – 89.9 B = 83 – 86.9 B- = 80 – 82.9 C+ = 77 – 79.9 C = 70 – 76.9 D = 60 – 69.9

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F = 59.9 and below

COURSE POLICIES AND PROCEDURES:

ATTENDANCE: Class attendance is expected. TWO or more absences and/or excessive lateness and/or leaving early will automatically lead to a FAILED GRADE (F). TWO tardy arrivals are equal to an absence.

Should a student be absent more than two days of a semester course, one must bring in documentation of the day and time of absence on official letterhead in order for the absence to be deemed an excused absence.

Although students are graded on academic achievement and performance rather than on attendance per se, there are several in class activities, assignments, and quizzes that are completed and submitted during scheduled class times. These assignments are required and contribute to the final course grade. Students who are not present in class on the days of these assignments will NOT be given the opportunity to make- up these activities unless the reason is one that is recognized by City Tech.

It is strongly recommended that a student's personal appointments be scheduled at other than class times (this includes job interviews).

If you are absent when an assignment is due, you are responsible for having the assignment turned in during the class period. If you are absent from class, you are responsible for the material covered. Please get the missed work and homework as you are responsible for your own work and earning your grade.

In addition to class attendance, it is also expected that students will complete readings and homework as assigned and participate in class discussions to the extent that it is possible in a class setting. Participation is important in this course. When students’ share their thoughts and experiences, class concepts become concrete in their minds as well as in the minds of other students. It is the sharing of our experiences that helps us to learn from each other as well as about each other. Members of this classroom will practice inclusively. We will listen to one another's views with respect regardless of race, gender, sexual orientation, or disability.

PARTICIPATION: Your success in this class depends on your willingness to put effort into your work. You are expected to participate in all large and small group activities, exercises and discussions. Participation will help you understand the subject matter and will be considered when determining your final grade. Participation is 10% of your final grade. Coming to class is NOT participation.

Participation involves: • Active Learning. Taking notes, asking questions and taking responsibility for your own learning. • Working with others in group activities: A chain is only as strong as itsweakest link. Don’t drag your team down by refusing to get involved. • Attending class regularly. If you aren’t here, you can’t learn. ELECTRONIC DEVICES:

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Accordingly, this class will adhere to the following “Digital Device Policy” prohibiting the use of such devices during all in class meetings:

• Many people in our society have not yet learned professional, considerate, behavior regarding electronic devices. • Turn off all cellular telephones, beepers, wrist watch alarms, etc. before you enter class. • If your electronic device audibly activates during class, you will be deducted 5 points from your final grade. • If you are expecting a life and death announcement from an immediate family member— brother/sister/parent/spouse/child — please notify me before class of that situation. GUIDELINES FOR WRITTEN ASSIGNMENTS: All papers MUST be typed. A page is the equivalent of a 2.0 line-spaced 8.5 x 11-inch paper with one- inch margins using 12- point type in black ink in Times New Roman font. Follow the page length guidelines for each assignment and number each page. All work MUST contain the student name(s), the course name and number, the date the assignment is submitted, and the name of the assignment. Please plan accordingly for all your assignment due dates.

Effective writing helps clarify ideas and communicate those ideas to others. Be organized, clear ,and succinct. Grammar, punctuation, style, and spelling count. Write in college-level American English that is appropriate to the business community.

Papers will be graded on the following criteria:

• Clear and thorough application of direct and database marketing concepts and principles (including material covered in the assigned reading, lectures, and discussions). • Demonstration of original, logical, strategic thinking including a complete analysis of facts, logical synthesis, and persuasive conclusion/recommendation. Specific examples should support the analysis. Address the specific requirements of the assignment. • Quality of research (depth, breadth, appropriateness) and proper acknowledgement of references, including complete citations using APA style in-text notes, when appropriate. • Appropriate language and tone, accurate spelling, correct grammar, appropriate punctuation, and logical organization. You will not receive an A if your writing is awkward, contains grammatical or punctuation errors, or is disorganized. EMERGENCIES In a case of an emergency, you may submit your assignment the following class day. For once a week courses you may e-mail your assignment to me prior the start of the class to get full credit. Documentation on Professional Letterhead of the emergency will be expected. Coming late to class does not constitute an emergency. COLLEGE POLICIES (ACADEMIC INTEGRITY, ADA, RESOURCES): See standard policy document SCHEDULE OF TOPICS: WEEK TOPIC ASSIGNMENT

1 Brands and Brand Management Chapters 1 & 2 Customer-based Brand Equity

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2 Brand Positioning and Values Choosing Brand Elements to Build Brand Equity 3 Designing Marketing Programs to Build Brand Equity Integrating Marketing Communications to Build Brand Equity Case: MTV - Building a Brand Resonance 4 Leveraging Secondary Brand Knowledge to Build Brand Equity Case: Nike - Building a Global Brand In class Case: Levi Strauss and Co.- Creating a Sub-brand 5 Developing Brand Equity Measurement and Management System Measuring Sources of Brand Equity Case: Yahoo - Managing an Internet Brand 6 Measuring Outcomes of Brand Equity In class case: Snapple - Revitalizing a Brand 7 MIDTERM EXAM 8 Design and Implementing Branding Strategies In class case: Nivea - Managing a Brand Hierarchy 9 Introducing and Naming New Products and Brand Extensions In class case: Red Bull - Building Brand Equity in New Ways 10 Managing Brands Over Time Case: Starbucks Corporation - Managing a High Growth Brand 11 Managing Brands Over Geographical Boundaries and Market Segments 12 Group Presentations on Branding 13 Group Presentations on Branding 14 Review for Final: Practice Final in Class 15 FINAL EXAM

BIBLIOGRAPHY: Benbow-Pfalzgraf and Richard Martin, eds. Contemporary Fashion. 2nd Ed. Detroit: St. James Press, 2002. Gigi Ekstrom, Margaret. Fashion Marketing. New York: McGraw Hill/Glencoe, 2006. Goworek, Helen. Careers in Fashion and Textiles. Ames, IA: Blackwell Pub., 2006. Mauro, Lucia and Kathy Siebel. Careers for Fashion Plates & Other Trendsetters. Blacklick, OH: McGraw Hill, 2002.

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NEW YORK CITY COLLEGE OF TECHNOLOGY THE CITY UNIVERSITY OF NEW YORK DEPARTMENT OF BUSINESS

BUF 4300 GLOBAL SOURCING AND INTERNATIONAL RETAIL TRADE Prerequisites: BUF 3300, BUF 3310, HIS 1103 Credits: 3 Writing Intensive Course

INSTRUCTOR: Faculty Office: Office Hours: Office Phone: E-mail:

Meeting Date/ Time: Room:

COURSE DESCRIPTION: Economic perspective of textile products, production and global sourcing, with emphasis on United States fashion industries. This course is writing intensive.

With the globalization of the apparel industry it is critical for students to understand the ways in which historical events and economic and political policies are shaping and changing the industry. This course is developed using academic rigor, knowledge integration, and critical thinking to enhance the learning experience of senior students. The course is designed to integrate economic, political, and historical influences on the global production of textile and apparel products, emphasizing the United States’ fashion industry. In addition, discussion include varying retailing models in industrial and developing countries throughout the world. Enhancement of the learning experience will be accomplished through reading assignments, intensive writing assignments, and class discussions. LEARNING OUTCOMES: Upon successful Completion of this course, students will be able to Outcome Assessment Evaluate the interrelationship between the Papers, examination & class discussion domestic and international fashion markets and their significance to the fashion industry. Research a variety of cultures, and analyze how International Palette Paper each developed their respective style choice Describe the importance of international Class discussion, exams & essays expansion as a key strategy for retail organizations. Recognize and describe the challenges and Class discussion and writing assignments rewards of economic growth in developing countries and the relevant importance to

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retailers. Evaluate specific foreign policies affect bi-lateral Class discussion, text essay-formatted quizzes, agreements, trade, and social policy exams and essays

GENERAL EDUCATION LEARNING OUTCOMES Outcome Assessment Apply critical thinking, creativity, and problem- Papers, class discussion, and exams solving processes to issues and concern in fashion retailing Analyze nonverbal communication within dress Class discussion, exam, and Foreign Film and style and explain their meaning. research paper Demonstrate an understanding of the similarities Class discussions, exams, and research papers and differences of other cultures, people, and place as they impact strategic planning Understand organizations and histories Class discussion, text essay-formatted quizzes underlying government in global context

RECOMMENDED TEXTBOOK: Sternquist, B. (1998). International Retailing. Fairchild Publications; New York, NY. Rosen, E. I. (2002). The Globalization of the U. S. Apparel Industry: Making Sweatshops. University of California Press; Los Angeles, CA.

ASSESSMENT AND GRADING: You will engage in the following learning to achieve the outlined objectives and provide a means of evaluation: (a) attend lectures, (b) complete examinations on scheduled dates, (c) prepare two research papers (1) culture and dress by viewing a specified movie and (2) analyzing a culture using the five senses through an authentic dining experience and (d) participate in class discussions.

Grading and add/drop policies are in accordance with University policies. Students need to submit assignments on or before the due date.

Grades are assigned based on total points earned in the course. The total number of points a student earns is divided by the total number of possible points. The total possible points are 600. Two hundred points can be earned through examinations and 100 points through quizzes. A student’s score is converted into a percentage and grade will be assigned using the scale listed below. Excessive absence/lateness will affect your grade.

COURSE EVALUATION Active Participation 50 Midterm Exam 50 points

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Midterm Essay (Rosen) 100 points International Palette Paper 100points Foreign Film Paper 100 points Regional Textile and Apparel Essay 100 points Final Exam 100 points Total 600points

PROCESS FOR EVALUATION: A = 93 – 100 A- = 90 – 92.9 B+ = 87 – 89.9 B = 83 – 86.9 B- = 80 – 82.9 C+ = 77 – 79.9 C = 70 – 76.9 D = 60 – 69.9 F = 59.9 and below

COURSE POLICIES AND PROCEDURES:

ATTENDANCE: Class attendance is expected. TWO or more absences and/or excessive lateness and/or leaving early will automatically lead to a FAILED GRADE (F). TWO tardy arrivals are equal to an absence.

Should a student be absent more than two days of a semester course, one must bring in documentation of the day and time of absence on official letterhead in order for the absence to be deemed an excused absence.

Although students are graded on academic achievement and performance rather than on attendance per se, there are several in class activities, assignments, and quizzes that are completed and submitted during scheduled class times. These assignments are required and contribute to the final course grade. Students who are not present in class on the days of these assignments will NOT be given the opportunity to make- up these activities unless the reason is one that is recognized by City Tech.

It is strongly recommended that a student's personal appointments be scheduled at other than class times (this includes job interviews).

If you are absent when an assignment is due, you are responsible for having the assignment turned in during the class period. If you are absent from class, you are responsible for the material covered. Please get the missed work and homework as you are responsible for your own work and earning your grade.

In addition to class attendance, it is also expected that students will complete readings and homework as assigned and participate in class discussions to the extent that it is possible in a class setting. Participation is important in this course. When students’ share their thoughts and experiences, class concepts become concrete in their minds as well as in the minds of other students. It is the sharing of our experiences that helps us to learn from each other as well as about each other. Members of this

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classroom will practice inclusively. We will listen to one another's views with respect regardless of race, gender, sexual orientation, or disability.

PARTICIPATION: Your success in this class depends on your willingness to put effort into your work. You are expected to participate in all large and small group activities, exercises and discussions. Participation will help you understand the subject matter and will be considered when determining your final grade. Participation is 10% of your final grade. Coming to class is NOT participation.

Participation involves: • Active Learning. Taking notes, asking questions and taking responsibility for your own learning. • Working with others in group activities: A chain is only as strong as itsweakest link. Don’t drag your team down by refusing to get involved. • Attending class regularly. If you aren’t here, you can’t learn. ELECTRONIC DEVICES: Accordingly, this class will adhere to the following “Digital Device Policy” prohibiting the use of such devices during all in class meetings:

• Many people in our society have not yet learned professional, considerate, behavior regarding electronic devices. • Turn off all cellular telephones, beepers, wrist watch alarms, etc. before you enter class. • If your electronic device audibly activates during class, you will be deducted 5 points from your final grade. • If you are expecting a life and death announcement from an immediate family member— brother/sister/parent/spouse/child — please notify me before class of that situation. GUIDELINES FOR WRITTEN ASSIGNMENTS: All papers MUST be typed. A page is the equivalent of a 2.0 line-spaced 8.5 x 11-inch paper with one- inch margins using 12- point type in black ink in Times New Roman font. Follow the page length guidelines for each assignment and number each page. All work MUST contain the student name(s), the course name and number, the date the assignment is submitted, and the name of the assignment. Please plan accordingly for all your assignment due dates.

Effective writing helps clarify ideas and communicate those ideas to others. Be organized, clear ,and succinct. Grammar, punctuation, style, and spelling count. Write in college-level American English that is appropriate to the business community.

Papers will be graded on the following criteria:

• Clear and thorough application of direct and database marketing concepts and principles (including material covered in the assigned reading, lectures, and discussions). • Demonstration of original, logical, strategic thinking including a complete analysis of facts, logical synthesis, and persuasive conclusion/recommendation. Specific examples should support the analysis. Address the specific requirements of the assignment. • Quality of research (depth, breadth, appropriateness) and proper acknowledgement of references, including complete citations using APA style in-text notes, when appropriate.

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• Appropriate language and tone, accurate spelling, correct grammar, appropriate punctuation, and logical organization. You will not receive an A if your writing is awkward, contains grammatical or punctuation errors, or is disorganized. EMERGENCIES In a case of an emergency, you may submit your assignment the following class day. For once a week courses you may e-mail your assignment to me prior the start of the class to get full credit. Documentation on Professional Letterhead of the emergency will be expected. Coming late to class does not constitute an emergency. COLLEGE POLICIES (ACADEMIC INTEGRITY, ADA, RESOURCES): See standard policy document SCHEDULE OF TOPICS: This tentative schedule of topics Is tentative, based on current events

SESSION TOPIC ASSIGNMENT

Week 1 Introduction to Course Chapter 1( Sternquist) Internalization of Retailing Introduction (Rosen) Video: History Chanel Presents Last Days of WWII Article: Triangle Shirtwaist Fire Week 2 Reasons for Going International Chapter 2 (Rosen) Barriers to International Trade Paper #1: International Palette Discussion/Quiz#1: Making Sweatshops Intro. Video: Kathie Lee: Sweatshops Week 3 Theories of International Trade Chapter 3 (Rosen) Article: Winners & Losers: The Truth About Free Trade Movie Analysis: East is East Handout: What is Culture? Discussion/Quiz#2: Making Sweatshops Article: WWII- The Conflict Brews Week 4 International Culture & Human Behavior Chapter 2 (Sternquist) Discuss Film Application to Culture Chapter 4(Rosen) Video: Nightline Up Close/ Steve Tice: A Vietnam Solider Discussion/Quiz#3: Making Sweatshops Form Critical Thinking Groups (4 per team) Article: Dien Bien Phu Week 5 Retailing in Developing Countries Chapter 3 (Sternquist) Handout: Managing Political Risk Chapter 5 (Rosen) Video: Nightline Special The Heart of Darkness (Retailing in the Congo/Rwanda) Online Game: Darfur is Dying Discussion/Quiz #4: Making Sweatshops Paper #1 Due Week 6 Video: Nightline Special The Heart of Darkness Review Assignment: Managing Political Risk Retail in Kissangani: The Diamond Trade Video: Frontline Ghosts of Rwanda Discussion/Quiz#5: Making Sweatshops

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Week 7 Review for Midterm: Practice Midterm In Class MIDTERM EXAM Sweatshop Essay Due Week 8 Retailing in Central America Chapter 8 (Rosen) Video: Biography Rise & Fall of Panama’s Strongman: Noriega Video: Biography Fidel Castro El Comandante Articles: Nicaragua Lt. Col. Oliver North (Iran-Contra Scandal) Review Chapters 6 & 7(Rosen) Week 9 Retailing in Mexico Chapter 7 (Sternquist) Video: Juarez, Mexico Discussion/Quiz#7: Making Sweatshops Chapter 9 (Rosen) Paper #2- Foreign Film Critic Film suggestions will be discussed in class Week 10 Retailing in the United Kingdom Chapter 8 (Sternquist) Article: London Retail Scene Discussion/Quiz#8: Making Sweatshops Chapter10 (Rosen) Week 11 Retailing in Germany History Channel The Rise & Fall of the Berlin Wall “Night” by Elie Wiesel Discussion/Quiz#9: Making Sweatshops Chapter 11& 12 (Rosen) Week 12 Retailing in Spain & Italy Chapter 10 (Sternquist) Article: Business in Italy Video: 20/20 Report Sweatshops Nightline Clothes Line Paper #2 DUE Week 13 Retailing in China Chapter 13 (Sternquist) Articles: China Agrees to Cut Textile Shipments The China Question: Who’s the Real Winner? Bush says China Should Continue Currency Flexibility Review of Making Sweatshops Week 14 Retailing in Hong Kong, Taiwan Video: Diane Sawyer The Brad Pitt Interview Article: India Rising Review for Final: Practice Final In Class Week 15 FINAL EXAM

BIBLIOGRAPHY: Benbow-Pfalzgraf and Richard Martin, eds. Contemporary Fashion. 2nd Ed. Detroit: St. James Press, 2002. Gigi Ekstrom, Margaret. Fashion Marketing. New York: McGraw Hill/Glencoe, 2006. Goworek, Helen. Careers in Fashion and Textiles. Ames, IA: Blackwell Pub., 2006. Mauro, Lucia and Kathy Siebel. Careers for Fashion Plates & Other Trendsetters. Blacklick, OH: McGraw Hill, 2002. Rosenau, Jeremy A. and David Wilson. Apparel Merchandising: The Line Starts Here. New York: Fairchild Publications, 2001.

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NEW YORK CITY COLLEGE OF TECHNOLOGY THE CITY UNIVERSITY OF NEW YORK DEPARTMENT OF BUSINESS

BUF 4400 Merchandising and Marketing for Digital Platforms Meeting Dates/Time:

Room:

PREREQUISITES: COMD 3563 and BUF 3400

CREDITS: 3

INSTRUCTOR: Faculty Office: Office Hours: Office Phone: E-mail: COURSE DESCRIPTION: In this Blackboard Web-enhanced course ”Web 2.0” and “Social Media” are examined as an important transition from an old, static form of e-Commerce to one that is highly dynamic, networked and socially connected. The class will explore how these new Web 2.0 technologies and new Social Media tools are strategically utilized in the fashion industry, specifically apparel and textiles, to inform and engage customers through virtual, interactive and informative conversations for the purpose of merchandising and marketing fashion-related products to customers and to build long term and profitable relationships with them by delivering value to the customer experience. Students will study in depth the technological infrastructure and socio-cultural forces underlying the interactive and dynamic structure of Web 2.0 e-Commerce and the effectiveness of the various Social Media tools, such as blogs, business and social networks, podcasting, viral marketing, virtual communities and wikis in the fashion industry, with a particular emphasis on apparel and textiles. Students will conduct scholarly research and submit a final capstone Web 2.0 and Social Media tools research project on an area or topic in the fashion industry that is of interest to them in response to the classroom discussions and the assigned readings. STUDENT LEARNING OUTCOMES: At the conclusion of this course, students will be able to: Content Specific: Assessment of Outcomes:

Define and examine Web 2.0 and Social Media tools Class discussions and course assignments, used in merchandising and marketing products in e- including collaborative group work on Commerce. weekly Case Studies, an individual weekly Social Media Review Comment and a final

capstone Web 2.0 and Social Media

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Research Project.

Critically evaluate the role of Web 2.0 and Social Class discussions and course assignments, Media tools in the merchandising and marketing of including weekly Case Studies, an products in e-Commerce. individual weekly Social Media Review Comment and final capstone Web 2.0 and Social Media Research Project.

Demonstrate a theoretical and practical working Class discussions and course assignments, knowledge of the key technical components and including collaborative group work on applications of Web 2.0 strategies and the various weekly Case Studies, an individual weekly Social Media tools in the merchandising and marketing Social Media Review Comment and final of products in e-Commerce. capstone Web 2.0 and Social Media Research Project.

Understand and apply the best practices in the design Class discussions and course assignments, and utilization of Web 2.0 and Social Media tools in e- including collaborative group work on Commerce advertising and marketing strategies related weekly Case Studies, an individual weekly to e-Commerce. New Media Review Comment and final capstone Web 2.0 and Social Media Research Project.

General Education:

The ability to pursue disciplined, inquiry-based learning Class discussions and course assignments, in the major with the acquisition of tools for lifelong including collaborative group work on learning, including the development of skills necessary weekly Case Studies, an individual weekly for communicating in diverse settings and groups Social Media Review Comment and final through the use of written, oral and visual means. capstone Web 2.0 and Social Media Work with teams, including those of diverse Research Project. composition. Build consensus.

The ability to employ logical thinking and creativity to solve problems by gathering, interpreting, evaluating Class discussions and course assignments, and applying information discerningly from a variety of including collaborative group work on sources. Respect and use creativity. weekly Case Studies, an individual weekly Social Media Review Comments and final capstone Web 2.0 and Social Media Research Project.

Process for Evaluation:

Final Term Grades will be based on the following criteria:

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1. Class Participation/Attendance: 15%

2. Weekly Case Studies: 25%

3. Social Media Review Comments: 25%

4. Final Capstone Web 2.0 and Social

Media Research Project: 35%

Note: There are no make-ups for an unexcused failure to submit a required weekly assignment. In addition, please review the “Digital Device Policy” for the course in “Class Rules” below. Late and Missed Assignments: The professor will not accept any late or missed assignments absent clear, convincing and compelling evidence demonstrating adverse and unforeseen circumstances over which a student had no control and that consequently prevented the timely completion and submission of the assignments. What constitutes “clear, convincing and compelling evidence” is in the sole discretion of the professor. Examples include, but are not limited to, a serious accident, hospitalization, illness or sudden medical condition of the student, or of a member of the student’s immediate or extended family, a death in the immediate or extended family, or an unforeseen, unavoidable and mandatory personal or professional obligation. Extra Credit Projects: Students who have not completed at least 60% of the scheduled weekly assignments by the end of the semester are not eligible to complete an Extra Credit Project. The opportunity for a student to otherwise complete an Extra Credit Project is at the sole discretion of the professor. RECOMMENDED TEXTBOOK: Barker, M.S., Barker, D.I., Bormann, N.F., Zahay, D. and Roberts, M.L. (2016). Social Media Marketing: A Strategic Approach (2nd ed.) South-Western Cengage Learning. COURSE POLICIES & PROCEDURES: ATTENDANCE: A student may be absent without penalty for 10% of the number of scheduled class meetings during the semester as follows:

Allowable Class Meets Absence(s)

1 time/week 2 classes

2 times/week 3 classes

3 times/week 4 classes

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Excessive Absence: If a student’s class absences exceed the limit established for a given course or component, the instructor will alert the student that a grade of “WU” may be assigned. If a student remains officially registered for a course and never attends that course, a final grade of “*WN” will be assigned. If the student withdraws officially from the course, he/she will be assigned a grade in accordance with the existing withdrawal policy of the College. Course Expectations, Preparation and Participation: Each student will be expected to timely complete the assigned weekly readings and assignments. Students must also attend and actively participate in and contribute to the class discussions.

As noted above, students are allowed three (3) unexcused in class absences per semester. Further unexcused absences, tardiness, or the failure to be prepared for class or complete assignments will result in the subtraction of points from a student's final Course Grade. If a student must be absent, late or leave class early, permission must be received in advance. Permission will only be granted in the event of an unavoidable conflict with the student's obligation to be in class.

Class Rules: 1. According to page 34 of the Student Handbook, “The use of cell phones is prohibited in classrooms . . . [and] any other areas where instruction . . . is taking place.” Accordingly, the use of cell phones, smart phones, or any other wireless hand held device in this class is strictly prohibited.

Both anecdotal evidence and recent empirical studies indicate that while such devices can, in certain contexts, serve as an aid to academic scholarship, their use during actual instruction and study is a severe distraction that results in poor academic performance and grade point averages. Moreover the use of such devices in many social and professional settings, particularly professional meetings, is generally considered to be rude and, in certain instances, absolutely forbidden. For example, in most U.S. courts such devices are not even allowed into the courtroom, let alone used, and are temporarily confiscated by court officers at the courthouse door. Accordingly, this class will adhere to the following “Digital Device Policy” prohibiting the use of such devices during all in class meetings: a. First Infraction: Cautionary reminder and warning; b. Second Infraction: 5-point deduction from the student’s class participation grade; c. Third Infraction: Additional 10-point deduction from the student’s class participation grade; d. Fourth Infraction: Additional 15-point deduction from the student’s class participation grade; e. Fifth Infraction: The student will receive an automatic grade of “F” for class participation.

2. Students are expected to conduct themselves at all times in a responsible and professional manner. Food and/or beverages are not permitted in the classroom.

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3. Each unexcused absence will result in a 4-point deduction from the class participation grade. 4. Each unexcused late arrival or early departure from the class lecture will result in a 2-point deduction from the class participation grade.

5. Stop the professor during the class by raising your hand, speak to the professor at the end of the class, send an e-mail or visit the professor during scheduled Office Hours if you do not understand something presented in the class textbook, videos or lectures. 6. Do not repeatedly wander in and out of the classroom during the lecture absent an extreme emergency. Doing so serves to disrupt the class and is distracting to both the professor and other students. 7. Finally, do not hesitate to contact the professor if you have further questions or concerns regarding the course material or any other aspect of your academic studies. Students are encouraged to meet with the professor during scheduled Office Hours or at some other agreed upon time that is mutually convenient for both the student and the professor.

GRADES:

Grading and add/drop policies are in accordance with University policies. Students need to submit assignments on or before the due date. All grades will be based in proportion to the following scale: A = 93 - 100 A- = 90 - 92.9 B+ = 87 - 89.9 B = 83 - 86.9 B- = 80 - 82.9 C+ = 77 - 79.9 C = 70 - 76.9 D = 60 - 69.9 F = 59.9 and below

Assessment Methods: The following metrics will be used to assess student mastery of the Student Outcomes for the course: (1) the satisfactory, individual contributions to the Weekly Web 2.0 Cases Studies completed in collaborative group work in e-Marketing Research Firms (the “e-Firms”) as discussed below; (2) a satisfactory record of class preparation and participation; (3) the satisfactory submission of a weekly “Social Media Review Comment” (as discussed below); and (4) the receipt of a passing grade on the Final Capstone Web 2.0 and Social Media Research Project (as discussed below).

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Formation and Responsibilities of the e-Marketing Research Firms: At the beginning of the semester the professor will randomly assign individual students to an “e- Marketing Research Firm” (“e-Firm”). Following the formation of the e-Firms, the professor will designate on a weekly basis a member of the e-Firm to act as the Chief Marketing Officer (“CMO”). Each week, under the direction of the CMO, the e-Firm will collaboratively analyze and submit its responses to the Web 2.0 and Social Media Case Study Questions and Problems assigned by the professor for that week.

The Weekly Social Media Review Comment: Every week each student must post to the Blackboard “Discussion Board” a brief “Social Media Review Comment” summarizing a fashion industry article or online fashion Web site of the student's own choosing that discusses or features one or more of the Social Media tools presented in the course. The article or Web site chosen need not necessarily focus on a Social Media tool currently being studied in the course but may concern those either already studied or that will be covered in the course in the future. The “Social Media Review Comment” must include the following: (1) the name, date and author of the fashion publication from which the article was chosen or the name of the fashion Web site that was reviewed; (2) a posted hyperlink to the article or Web site; (3) a summary and critique, in the student’s own words, of what Social Media tool was reviewed in the chosen article or Web Site; and (4) the relationship between the featured Social Media tool discussed in the article or used by the Web site and the Social Media tools being studied in the course. Most importantly, in addition to each student posting their own "Social Media Review Comment," every student is also required to briefly comment on no less than three (3) of the postings of their fellow classmates, especially if other students chose the same article or Web site as the student, and award the Comments a rating of between 0 to 5 Stars by entering the rating in the box that appears in the student’s responsive thread. Criteria for the ratings are found in the “Peer Review Criteria Memo” located in the “Course Documents” hyperlink of Blackboard. Final Capstone Web 2.0 and Social Media Research Project: Each student will be expected to submit a Final Capstone Web 2.0 and Social Media Research Project analyzing a real or hypothetical fashion industry Web Site. The project may be a written paper, video presentation, prototype e-Commerce Web site, or any other multimedia presentation. The project should include the following criteria: (1) The Web 2.0 and Social Media Research Project should take into consideration the general theoretical and practical concerns that will be discussed in class and in the assigned readings. In particular, the project should have a perspective on creating customer value in the context of Web 2.0 strategies and the application of Social Media tools in the merchandising and marketing of products in e- Commerce. To assist and guide students in this process the professor will distribute a “Web 2.0 and Social Media Tool Analysis Checklist” with key items that must be discussed in the project. (2) Students may complete the Web 2.0 and Social Media Research Project individually or team up with other classmates. In the event students choose to work with one or more classmates on the project, the students must submit to the professor an explanation of how the work will be divided and who will be responsible for which sections of the project.

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(3) The Web 2.0 and Social Media Research Project should adhere to the following schedule: a. A Proposal for the Web 2.0 and Social Media Research Project must be submitted to the professor during the fourth week of classes. b. An Outline and Status Report on the progress of the Web 2.0 and Social Media Research Project must be submitted to the professor during the eighth week of classes (note that this submission will be factored into your Mid Term Grade). c. The final Web 2.0 and Social Media Research Project is due to be submitted to the professor during the final week of classes. The professor will remind students of these dates during the course of the semester. Please take this schedule seriously. Each submission will be responded to with comments and suggestions from the professor. In addition, the professor may be able to provide students with additional research materials helpful to the research and project development process. The parameters outlined above are the minimum and students are encouraged to be as free and creative as possible in their final project. The basic expectation is that students will show the professor that they understand the theoretical and practical issues of Web 2.0 and Social Media tool business strategies and activities as applied in the fashion industry and that students can apply them in manner that is consistent with what they have learned in class. INFORMATION LITERACY STATEMENT Information Literacy is a valuable set of skills that empowers students to become agile information seekers who adapt to changing modes of information delivery and are selective, critical, ethical users of information in all formats. These skills are embedded within course work throughout academic programs. ATRIUM LEARNING CENTER (Located in Room: ALC AG 18): Any student needing help will find an array of services such as study skills training; support for reading and writing skills; and assistance with mathematics, oral communication and computer applications. Both peer and faculty tutors are available for assistance. The Academic Learning Center offers academic assistance to all students through the use of services including tutoring, workshops and access to computer-based programs. For further information, please visit the Academic Learning Center on campus and on Blackboard. CUNY’s Academic Integrity Policy: Academic dishonesty is prohibited in The City University of New York. Penalties for academic dishonesty include academic sanctions, such as failing or otherwise reduced grades, and/or disciplinary sanctions, including suspension, or expulsion.

Cheating is the unauthorized use or attempted use of material, information, notes, study aids, devices or communication during an academic exercise.

Plagiarism is the act of presenting another person’s ideas, research or writings as your own.

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Internet Plagiarism includes submitting downloaded term papers or parts of term papers, paraphrasing or copying information from the internet without citing the source, and “cutting and pasting” from various sources without proper attribution. For a more detailed explanation, you can find the full Academic Integrity Policy here: http://www.citytech.cuny.edu/aboutus/docs/policies/CUNY_ACADEMIC_INTEGRITY_6-2011.pdf COMPLIANCE WITH AMERICAN DISABILITIES ACT:

Any student who seeks a reasonable accommodation of a disability with respect to an academic matter should obtain a CUNY City Tech College Request For Accommodation of Disability Form, as soon as the need becomes apparent, from one of the ADA Coordinators. The ADA Coordinators can be reached in person or by phone at: Room A-237 Student Support Services. Phone # 1.718. 260.5143 Fax: # 1.718. 254-8539

SCHEDULE OF TOPICS

Week Topic Read for Class Week 1 The Role and Importance Textbook: Chapter 1 of Social Media Marketing

Week 2 Goals and Strategies Textbook: Chapter 2

Week 3 Identifying Target Textbook: Chapter 3 Audiences Week 4 Rules of Engagement for Textbook: Chapter 4 Social Media Marketing

Week 5 Social Media Platforms Textbook: Chapter 5 and Social Networking Sites

Week 6 Micro Blogging Textbook: Chapter 6 Week 7 Content Creation and Textbook: Chapter 7 Sharing Blogging, Streaming Video, Podcasts and Webinars

Week 8 Video Marketing Textbook: Chapter 8

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Week 9 Marketing on Photo Textbook: Chapter 9 Sharing Sites

Week 10 Social Bookmarking and Textbook: Chapter 10 News Aggregation and Collaboration Week 11 Content Marketing: Textbook: Chapter 11 Publishing Articles, White Papers and E-Books Week 12 Mobile Marketing on Textbook: Chapter 12 Social Networks Week 13 Social Media Monitoring Textbook: Chapter 13

Week 14 Tools for Managing the Textbook: Chapter 14 Social Media Marketing Effect

Week 15 The Social Media Textbook: Chapter 15 Marketing Plan

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NEW YORK CITY COLLEGE OF TECHNOLOGY THE CITY UNIVERSITY OF NEW YORK DEPARTMENT OF BUSINESS

BUF 4500 OMNI-CHANNEL RETAILING Prerequisites: BUF 3500 OR BUF 3510 Credits: 3

INSTRUCTOR: Faculty Office: Office Hours: Office Phone: E-mail:

Meeting Date/ Time: Room:

COURSE DESCRIPTION: Provides an in-depth analysis of the nature of distribution channels and their management of customer service at each stage. Topics include e-channel behavior; channel design; selection, motivation, and control of channel members, types of retailers, retailer marketing decisions, the future of retailing, and wholesaling.

This course builds on knowledge gained in Consumer Behavior as retailing is focused on the consumer behavior experience and services provided to bring the best experiential services to their respective targeted demographics. “Omni-channeling” retailing is the buzz word in the fashion industry that furthers the retailing experience to provide optimal customer service at all levels of the retail supply chain to maintain a competitive advantage. LEARNING OUTCOMES: Upon successful completion of this course, students will be able to Outcome Assessment Describe the framework of retailing and the Class discussion, quizzes, homework & current importance of developing and applying a retail events strategy in conjunction with customer service at every level of the supply chain Evaluate retailer relationships in regards to Class discussion, quizzes, midterm examination, customer satisfaction, technology, and ethical & Marketing Strategy Paper/Presentation performance. Using omni-channel principles, develop a Marketing Strategy Paper/Presentation marketing plan that addresses the customer experience for all aspects of client/customer relations Differentiate retail institutions by ownership, Class discussion, quizzes, homework, current store-based and non-store-based strategy mixes,

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and to delineate between other forms of event projects, & midterm examination nontraditional retailing.

GENERAL EDUCATION LEARNING OUTCOMES Outcome Assessment Develop and articulate life-long inquiry based Class discussion, class demeanor, reading the learning in the major newspaper for current events, Marketing Strategy Project & Presentation Apply critical thinking skills that move freely Class discussion, current events, course between core business principles and industry assignments & Marketing Strategy Project specific objectives. Gather, interpret, evaluate, and apply information Class discussion, Marketing Strategy Project & discerningly from a variety of sources. Presentation Develop student’s business acumen in Class discussion, Preparation and research for merchandising and general management Marketing Strategy Paper & Presentation principles and prepare them to be successful in any organization

RECOMMENDED TEXTBOOK: Berman, B. Evans, J. Retail Management A Strategic Approach (12th Edition). Prentice Hall, 2012.

Levy, M and Weitz, B. Retailing Management 7th edition, McGraw-Hill/Irwin, 2008

ASSESSMENT AND GRADING: This course uses a combination of lectures, in depth classroom discussions, videotapes, the Internet, homework assignments, and in-class reporting on various accessories, home furnishings, and cosmetics topics.

Grading and add/drop policies are in accordance with University policies. Students need to submit assignments on or before the due date. Electronic submission is allowed.

Grades are assigned based on total points earned in the course. The total number of points a student earns is divided by the total number of possible points. A student’s score is converted into a percentage and grade will be assigned using the scale listed below. Excessive absence/lateness can affect grade average by lowering it by 10%.

GRADING: Participation 10% of final grade Midterm Exam 100 points Term Paper on Retail Company 200 points Current Events 150 points Quiz/Homework (5) 100 points (20 points each) Presentation 100 points Final Exam 100 points TOTAL 750 points

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PROCESS FOR EVALUATION: A = 93 – 100% A- = 90 – 92.9% B+ = 87 – 89.9% B = 83 – 86.9% B- = 80 – 82.9% C+ = 77 – 79.9% C = 70 – 76.9% D = 60 – 69.9% F = 59.9% and below

COURSE POLICIES AND PROCEDURES: ATTENDANCE: Class attendance is expected. TWO or more absences and/or excessive lateness and/or leaving early will automatically lead to a FAILED GRADE (F). TWO tardy arrivals are equal to an absence.

Should a student be absent more than two days of a semester course, one must bring in documentation of the day and time of absence on official letterhead in order for the absence to be deemed an excused absence.

Although students are graded on academic achievement and performance rather than on attendance per se, there are several in class activities, assignments, and quizzes that are completed and submitted during scheduled class times. These assignments are required and contribute to the final course grade. Students who are not present in class on the days of these assignments will NOT be given the opportunity to make- up these activities unless the reason is one that is recognized by City Tech.

It is strongly recommended that a student's personal appointments be scheduled at other than class times (this includes job interviews).

If you are absent when an assignment is due, you are responsible for having the assignment turned in during the class period. If you are absent from class, you are responsible for the material covered. Please get the missed work and homework as you are responsible for your own work and earning your grade.

In addition to class attendance, it is also expected that students will complete readings and homework as assigned and participate in class discussions to the extent that it is possible in a class setting. Participation is important in this course. When students’ share their thoughts and experiences, class concepts become concrete in their minds as well as in the minds of other students. It is the sharing of our experiences that helps us to learn from each other as well as about each other. Members of this classroom will practice inclusively. We will listen to one another's views with respect regardless of race, gender, sexual orientation, or disability.

PARTICIPATION: Your success in this class depends on your willingness to put effort into your work. You are expected to participate in all large and small group activities, exercises and discussions. Participation will help you understand the subject matter and will be considered when determining your final grade. Participation is 10% of your final grade. Coming to class is NOT participation.

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Participation involves: • Active Learning. Taking notes, asking questions and taking responsibility for your own learning. • Working with others in group activities: A chain is only as strong as itsweakest link. Don’t drag your team down by refusing to get involved. • Attending class regularly. If you aren’t here, you can’t learn. ELECTRONIC DEVICES: Accordingly, this class will adhere to the following “Digital Device Policy” prohibiting the use of such devices during all in class meetings:

• Many people in our society have not yet learned professional, considerate, behavior regarding electronic devices. • Turn off all cellular telephones, beepers, wrist watch alarms, etc. before you enter class. • If your electronic device audibly activates during class, you will be deducted 5 points from your final grade. • If you are expecting a life and death announcement from an immediate family member— brother/sister/parent/spouse/child — please notify me before class of that situation. GUIDELINES FOR WRITTEN ASSIGNMENTS: All papers MUST be typed. A page is the equivalent of a 2.0 line-spaced 8.5 x 11-inch paper with one- inch margins using 12- point type in black ink in Times New Roman font. Follow the page length guidelines for each assignment and number each page. All work MUST contain the student name(s), the course name and number, the date the assignment is submitted, and the name of the assignment. Please plan accordingly for all your assignment due dates.

Effective writing helps clarify ideas and communicate those ideas to others. Be organized, clear ,and succinct. Grammar, punctuation, style, and spelling count. Write in college-level American English that is appropriate to the business community.

Papers will be graded on the following criteria:

• Clear and thorough application of direct and database marketing concepts and principles (including material covered in the assigned reading, lectures, and discussions). • Demonstration of original, logical, strategic thinking including a complete analysis of facts, logical synthesis, and persuasive conclusion/recommendation. Specific examples should support the analysis. Address the specific requirements of the assignment. • Quality of research (depth, breadth, appropriateness) and proper acknowledgement of references, including complete citations using APA style in-text notes, when appropriate. • Appropriate language and tone, accurate spelling, correct grammar, appropriate punctuation, and logical organization. You will not receive an A if your writing is awkward, contains grammatical or punctuation errors, or is disorganized. E-PORTFOLIOS: CUNY City Tech asks all students to participate in building a program-long ePortfolio of the work that they complete while taking classes at the College. Through a process of collect, select, reflect, and connect, students learn to judge the quality of their own work, speak about their learning, and present evidence of their current knowledge and skills. College faculty will assist with this process by recommending that you store at least one significant piece of work from each course in your Blackboard content collection.

Appendix I: Course Outlines and Materials Page I-78 of 94

EMERGENCIES In a case of an emergency, you may submit your assignment the following class day. For once a week courses you may e-mail your assignment to me prior the start of the class to get full credit. Documentation on Professional Letterhead of the emergency will be expected. Coming late to class does not constitute an emergency. COLLEGE POLICIES (ACADEMIC INTEGRITY, ADA, RESOURCES): See standard policy document SCHEDULE OF TOPICS: SESSION TOPIC ASSIGNMENT / READINGS Week 1 Introduction Overview Strategic Retail Management Marketing Value to Consumers, Firms and Society Week 2 Marketing Strategy and Planning Building Sustainable Relationships in Retailing Current Events Discussion Week 3 Evaluating Opportunities in the Changing Market Environment Competitive Advantage/ SWOT Analysis Environmental, Political, Economic Factors Week 4 Segmentation & Positioning Term Paper Assigned Types of Retailers by Ownership TERM PROJECT Discussion Review for Midterm Exam Week 5 Fashion Librarian visit Writing For Term Papers MIDTERM EXAMINATION Week 6 Strategy Mix From Selling Goods to Marketing Services Product, Price, Promotion, Place Week 7 Consumers and their Buying Behavior Variables that Influence Consumer Buying Week 8/9 Improving Decisions with Marketing Information Primary and Secondary Research Week 10-12 PRESENTATIONS Begin Term Paper Due Please take notes on presentations as ½ the information will be on the Final Attendance is expected while peers are presenting PRESENTATION SCHEDULE WILL BE GIVEN Week 13/14 REVIEW/ WRAP UP WEEK 15 FINAL EXAM

BIBLIOGRAPHY: Benbow-Pfalzgraf and Richard Martin, eds. Contemporary Fashion. 2nd Ed. Detroit: St. James Press, 2002.

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Gigi Ekstrom, Margaret. Fashion Marketing. New York: McGraw Hill/Glencoe, 2006. Goworek, Helen. Careers in Fashion and Textiles. Ames, IA: Blackwell Pub., 2006. Mauro, Lucia and Kathy Siebel. Careers for Fashion Plates & Other Trendsetters. Blacklick, OH: McGraw Hill, 2002.

EXAMPLE TERM PROJECT:

Marketing Strategy Project:

Students will be required to complete a project which involves them “acting in a consulting capacity” for a top 100 U.S. based retailer. Each student will select one of the top 100 U.S. based retailers and perform an in-depth analysis of its overall retail strategy. At the conclusion of the project students will make recommendations for how the retailer can be improve, grow, and become more competitive in the industry.

The four steps to the project are:

1. Research – history and background of the retailer, sales and profit growth, corporate mission, and key financial data from the retailer’s annual report and balance sheet. Example of advertising and other promotional vehicles should also be included along with a discussion of important events that have helped shape the organization. 2. Conduct a SWOT Analysis – identify internal strengths and weaknesses of the retailer as well as external threats and opportunities associated with the industry and its competition. 3. Choose a Key Competitor and Predict Their Future – compare the retailer with an important key competitor. Note important differences and similarities in strategy. 4. Recommendations for Making Your Retailer Bigger and Better – differentiate between short term, intermediate term, and long term strategies. Develop strategies that are both conservative and aggressive. Develop some strategies that require significant investments, as well as those that require fewer funds. At least five articles should be used for this project. The articles may come from the following resources: refereed journals, Business Week, Fortune, Forbes, Stores, and Wall Street Journal. Using APA format for documentation, this eight to ten page project should be double spaced, 12 point font Times New Roman.

Pictures and/or samples of the merchandise are in addition to the written portion of the paper. APA format for documentation should be carefully followed. Ten-fifteen minute oral presentation will also be required.

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NEW YORK CITY COLLEGE OF TECHNOLOGY THE CITY UNIVERSITY OF NEW YORK DEPARTMENT OF BUSINESS

BUF 4700 CONTEMPORARY TOPICS IN FASHION Prerequisite: SBS 3201; Pre- or corequisite: One BUF 4000 level course Credits: 3

INSTRUCTOR: Faculty Office: Office Hours: Office Phone: E-mail:

Meeting Date/ Time: Room:

COURSE DESCRIPTION: A senior level seminar course. Students investigate a specialized topic or topics related to the fashion industry. Research, discussion, and weekly readings will culminate in a final paper and presentation. Themes vary each semester.

This course is designed to provide an exploration of contemporary issues that designers, merchandisers, product developers, and consumers confront as they create, wear, and discard fashion. The course emphasizes, but is not limited to, topics such as sustainability, globalization, and ethics. The objective of the course is to develop a dialogue on practices in fashion with a sense of sustainability, ethics and socially responsible manufacturing practices. LEARNING OUTCOMES: Upon successful completion of this course, students will be able to Outcome Assessment Identify and explain current trends, and In class discussions, assignments, term paper & developments within the specialized topic presentation Communicate comprehensively about the Class discussion, term paper & oral presentation specialized fashion topic. Recognize how this particular topic impacts the Class discussion, assignments, midterm fashion business. examination, term paper & presentations Predict future possible directions of the topic Class discussion, term paper & oral presentation area based on acquired knowledge. Write a major research paper on a selected topic Term paper Gain experience in a seminar, graduate level style Class discussions & course assignments course

GENERAL EDUCATION LEARNING OUTCOMES Outcome Assessment

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Demonstrate intellectual honesty and personal Class discussions, class demeanor, term paper & responsibility. oral presentations Gather, interpret, evaluate, and apply Term paper & oral presentation information discerningly from a variety of sources Demonstrate expanded cultural and global Class discussion, term paper & oral presentation awareness and sensitivity

RECOMMENDED TEXTBOOK: Selected texts will be put on reserve in the library or made available electronically for student use during the course. Students will also engage in primary research from a variety of sources. Other readings will be selected by the Fashion faculty based on the course topic. ASSESSMENT AND GRADING: This course is a senior level seminar course, with topics determined by the professor prior to the scheduling of each section. However, all courses will include both written and oral components, and class participation (either in class or with online discussion boards or other social media) is essential.

The professor for each section of this course will determine the weighting of the individual assignments. However, they must ensure that all Student Learning Outcomes are met.

GRADING: Participation 10% Research and Development of assignments 40% Written Final Paper 30% Final Presentation 20% Total Percentage 100%

COURSE POLICIES AND PROCEDURES: ATTENDANCE: Class attendance is expected. TWO or more absences and/or excessive lateness and/or leaving early will automatically lead to a FAILED GRADE (F). TWO tardy arrivals are equal to an absence.

Should a student be absent more than two days of a semester course, one must bring in documentation of the day and time of absence on official letterhead in order for the absence to be deemed an excused absence.

Although students are graded on academic achievement and performance rather than on attendance per se, there are several in class activities, assignments, and quizzes that are completed and submitted during scheduled class times. These assignments are required and contribute to the final course grade. Students who are not present in class on the days of these assignments will NOT be given the opportunity to make- up these activities unless the reason is one that is recognized by City Tech.

It is strongly recommended that a student's personal appointments be scheduled at other than class times (this includes job interviews).

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If you are absent when an assignment is due, you are responsible for having the assignment turned in during the class period. If you are absent from class, you are responsible for the material covered. Please get the missed work and homework as you are responsible for your own work and earning your grade.

In addition to class attendance, it is also expected that students will complete readings and homework as assigned and participate in class discussions to the extent that it is possible in a class setting. Participation is important in this course. When students’ share their thoughts and experiences, class concepts become concrete in their minds as well as in the minds of other students. It is the sharing of our experiences that helps us to learn from each other as well as about each other. Members of this classroom will practice inclusively. We will listen to one another's views with respect regardless of race, gender, sexual orientation, or disability.

PARTICIPATION: Your success in this class depends on your willingness to put effort into your work. You are expected to participate in all large and small group activities, exercises and discussions. Participation will help you understand the subject matter and will be considered when determining your final grade. Participation is 10% of your final grade. Coming to class is NOT participation.

Participation involves: • Active Learning. Taking notes, asking questions and taking responsibility for your own learning. • Working with others in group activities: A chain is only as strong as itsweakest link. Don’t drag your team down by refusing to get involved. • Attending class regularly. If you aren’t here, you can’t learn. ELECTRONIC DEVICES: Accordingly, this class will adhere to the following “Digital Device Policy” prohibiting the use of such devices during all in class meetings:

• Many people in our society have not yet learned professional, considerate, behavior regarding electronic devices. • Turn off all cellular telephones, beepers, wrist watch alarms, etc. before you enter class. • If your electronic device audibly activates during class, you will be deducted 5 points from your final grade. • If you are expecting a life and death announcement from an immediate family member— brother/sister/parent/spouse/child — please notify me before class of that situation. GUIDELINES FOR WRITTEN ASSIGNMENTS: All papers MUST be typed. A page is the equivalent of a 2.0 line-spaced 8.5 x 11-inch paper with one- inch margins using 12- point type in black ink in Times New Roman font. Follow the page length guidelines for each assignment and number each page. All work MUST contain the student name(s), the course name and number, the date the assignment is submitted, and the name of the assignment. Please plan accordingly for all your assignment due dates.

Effective writing helps clarify ideas and communicate those ideas to others. Be organized, clear ,and succinct. Grammar, punctuation, style, and spelling count. Write in college-level American English that is appropriate to the business community.

Papers will be graded on the following criteria:

Appendix I: Course Outlines and Materials Page I-83 of 94

• Clear and thorough application of direct and database marketing concepts and principles (including material covered in the assigned reading, lectures, and discussions). • Demonstration of original, logical, strategic thinking including a complete analysis of facts, logical synthesis, and persuasive conclusion/recommendation. Specific examples should support the analysis. Address the specific requirements of the assignment. • Quality of research (depth, breadth, appropriateness) and proper acknowledgement of references, including complete citations using APA style in-text notes, when appropriate. • Appropriate language and tone, accurate spelling, correct grammar, appropriate punctuation, and logical organization. You will not receive an A if your writing is awkward, contains grammatical or punctuation errors, or is disorganized. E-PORTFOLIOS: CUNY City Tech asks all students to participate in building a program-long ePortfolio of the work that they complete while taking classes at the College. Through a process of collect, select, reflect, and connect, students learn to judge the quality of their own work, speak about their learning, and present evidence of their current knowledge and skills. College faculty will assist with this process by recommending that you store at least one significant piece of work from each course in your Blackboard content collection.

EMERGENCIES In a case of an emergency, you may submit your assignment the following class day. For once a week courses you may e-mail your assignment to me prior the start of the class to get full credit. Documentation on Professional Letterhead of the emergency will be expected. Coming late to class does not constitute an emergency. COLLEGE POLICIES (ACADEMIC INTEGRITY, ADA, RESOURCES): See standard policy document SCHEDULE OF TOPICS: While specific details of this course will be left to the discretion and design of the individual instructor, the course will follow this basic outline.

Week 1 - Week 3 Introduction to Course Topic and Focus Introduction of the topic and in-class lectures that provide a strong foundation for the research and investigation that will occur during the semester. This will include Introduction to precedent studies, overview of appropriate methodologies for research, investigation, documentation and presentation that will be required by the course.

Week 4 - Week 9 Research, Investigation and Development Research, Investigation and Development will occur in parallel and may include field trips (high-impact learning practices), invited guest lecturers (in class and on-site), precedent studies and the development of new information in response to the materials presented to students during the course.

Precedent Studies include research, presentation and discussion by students of Fashion Marketing, Merchandising, or business examples relevant to the topic of the course or the subject of research.

Field Trips often include field trips to fashion retail outlets, design studios, museums, or other points of interest related to the course focus.

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Invited Guest Lecturers present and discuss specialized expertise in topics related to the course focus.

Week 10 - Week 15 Reporting, Documentation and Presentation All sections of the course will include Reporting, Documentation and Presentation of student findings and research. Presentations will occur in the form of "juried" presentations in which students will engage in discussion with both their peers and professions in the field.

Final Paper will be submitted at the end of the course. This is a major paper, and should adhere to all academic requirements as described for this course.

Juried Presentations are a formal discussion of graphic, written documentation and research given in an oral presentation to both student peers and invited professionals within the field. Invited professionals have specific expertise in the topic to be discussed.

Course Activities:

Course format will include a combination of any of the following activities:

• Field Trips / High Impact Learning Practices: Field trips will look to visit construction sites, tour newly constructed buildings and urban spaces or visit institutions, including but not limited to museums, galleries, or other colleges with discussions led by either the instructor or on-site experts in the field or the subject.

• Lectures/ Guest Lectures: Lectures will be given by either the instructor or by invited guest lecturers or experts in the field or subject.

• Activities: Students will participate in activities that provide them with the opportunity to apply what is learned in a given subject.

• Research Activities: Students will participate in research activities including case study research to address issues identified during field trips, lectures or other class activities.

• Presentations: Students will participate in written, oral and graphic presentation of course subjects and issues identified through research. BIBLIOGRAPHY: To be determined by the specific instructor and topic.

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NEW YORK CITY COLLEGE OF TECHNOLOGY THE CITY UNIVERSITY OF NEW YORK DEPARTMENT OF BUSINESS

BUF 4900 INTERNSHIP Pre / Corequisites: Any BUF 4000 level course Credits: 3, 120 internship hours

INSTRUCTOR: Faculty Office: Office Hours: Office Phone: E-mail:

Meeting Date/ Time: Room:

COURSE DESCRIPTION: Work experience with a company in the fashion industry, related to the student’s interest area. Students apply their formal education to professional situations in order to ease the transition into the work environment. Students keep a journal of their work, submit written analyses and meet periodically to discuss their experiences. LEARNING OUTCOMES: Upon successful Completion of this course, students will be able to Outcome Assessment Apply classroom experiences to a workplace On-site evaluations setting Practice ethical behavior appropriate to a On-site evaluations professional working in the field Comprehend the process of solving problems On-site evaluations through negotiation Observe and begin to internalize a professional On-site evaluations, journal, discussions organizational culture. Evaluate one’s own performance in light of one’s Journal entry, discussions expressed goals.

GENERAL EDUCATION LEARNING OUTCOMES Outcome Assessment Develop a sensitivity to underlying philosophies On-site evaluations and agendas that direct power brokers’ decisions Use critical thinking and personal communication On-site evaluations, journal, discussions skills to solve problems. Apply skills to successful interviewing Successful interview

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Demonstrate personal attitudes, abilities, and On site evaluation skills necessary to function as team members and leaders within professional environments

RECOMMENDED TEXTBOOK: None ASSESSMENT AND GRADING: Intern performance evaluations will be submitted by the job supervisor and by the faculty supervisor at the end of internship period. Each student will submit a written self-evaluation at the completion of the semester's work, along with his/her daily log or journal for evaluation. In addition, progress reports based on the monthly meetings of all interns will be monitored by the faculty supervisor, areas of emerging problems examined, and solutions proposed to help the student move toward a successful completion of the internship.

Hour verification (Required to submit to earn internship credits)

Journal (Open Lab site) 100 Assignment #1 Company History 40 Assignment #2 Target Market 65 Assignment #3 Promotion 65 Assignment #4 Networking 65 Assignment #5 Environment 65 Forms 100 Student objective form 40 Supervisor Evaluation Form 30 Student Evaluation Form 30 Total 500

COURSE POLICIES AND PROCEDURES: Students will have the opportunity to test their abilities in the job market. As a result, they will be able to assess their own marketable skills and their readiness to enter the commercial world.

Students will also demonstrate suitable communication skills through written assignments and discussion. Through these, students should be able to

1. Describe how their educational experience fits into the job market. 2. Evaluate how their performance can be improved in future positions. 3. Discuss current trends found and methods used in the professional context. 4. Describe methods of dealing with time restrictions and pressures on the job. 5. Describe the broad range of job opportunities in the field. 6. Develop their individual resumes and contacts in the job market. 7. Refine their abilities to work well with other members of the team or organization. CRITERIA FOR EMPLOYERS:

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To be selected as a site for internships, a business organization must provide a level of expertise consistent with the best professional practice, and a supervisor who will help the student refine his/her skills and challenge him/her to reach new heights. Organizations will be selected on a case by case basis from a review of their applications by the faculty supervisor in consultation with appropriate working professionals in the field. Organizations must in addition provide a supervisor who is committed to refining the training of the intern(s) in his/her charge.

COLLEGE POLICIES (ACADEMIC INTEGRITY, ADA, RESOURCES): See standard policy document SCHEDULE OF TOPICS: SESSION TOPIC ASSIGNMENT

1 Introduction and discussion 2-14 On site Internship 15 Final Wrap up

Students will engage in online activities, making regular entries into their journals, as well as completing the position papers as described (Company History, Target Market, Promotion, Networking, and Environment).

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NEW YORK CITY COLLEGE OF TECHNOLOGY THE CITY UNIVERSITY OF NEW YORK DEPARTMENT OF BUSINESS

MKT 1103 FOUNDATIONS OF MARKETING AND SALES Prerequisites: CUNY Proficiency in Reading Credits: 3

INSTRUCTOR: Faculty Office: Office Hours: Office Phone: E-mail:

Meeting Date/ Time: Room:

COURSE DESCRIPTION: An introductory survey of today's fast-paced, rapidly changing and interactive global marketing and sales environment. The course will introduce contemporary marketing and sales philosophies and practices as they are used for the advertising, selling and distribution of goods through brick and mortar stores, the Internet, World Wide Web and other electronic media.

Effective marketing and selling is all-important to the success or failure of any business venture, especially in the quickly evolving online environment of e-Business. All companies, and particularly e- Business leaders, spend significant percentages of their revenues on marketing to attract and retain loyal customers, sell products and merchandise of all kinds, and build brand recognition, awareness and loyalty.

LEARNING OUTCOMES: Upon successful Completion of this course, students will be able to Outcome Assessment Identify and define key marketing and sales Class discussions and course assignments, concepts. including weekly Case Studies and Online Sales Video Summaries, and a midterm and final examination. Describe and explain the strategic planning Class discussions and course assignments, process for effective marketing and personal including weekly Case Studies and Online Sales selling, including how organizational resources Video Summaries, and a midterm and final and opportunities affect strategic planning, examination. Apply critical thinking, creativity, and problem- Class discussions and course assignments, solving processes to issues and concerns related including weekly Case Studies and Online Sales to effective marketing and personal selling Video Summaries, and a midterm and final

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strategies. examination. Create and design marketing and sales strategies Class discussions and course assignments, that add customer value to the exchange process including weekly Case Studies and Online Sales resulting in increased customer satisfaction and Video Summaries, and a midterm and final loyalty and enhanced revenue generation and examination. profitability.

GENERAL EDUCATION LEARNING OUTCOMES Outcome Assessment The ability to pursue disciplined, inquiry-based Class discussions and course assignments, learning in the major with the acquisition of tools including weekly Case Studies and Online Sales for lifelong learning, including the development Video Summaries, and a midterm and final of skills necessary for communicating in diverse examination. settings and groups through the use of written, oral and visual means. The ability to employ logical thinking and Class discussions and course assignments, creativity to solve problems by gathering, including weekly Case Studies and Online Sales interpreting, evaluating and applying information Video Summaries, and a midterm and final discerningly from a variety of sources. examination.

RECOMMENDED TEXTBOOK: Pride, W.M. & Ferrell, O.C., (2014). Marketing (17 ed.) South-Western Cengage Learning. Antonio, V. Online Sales Training Series: How To Sell Your Product or Service

ASSESSMENT AND GRADING: Final Term Grades will be based on the following criteria:

Class Participation/Attendance: 20% Weekly Case Studies and Online Sales Video Summaries: 30% Mid Term Examination: 25% Final Exam: 25% Total 100%

Note: There are no make-ups for an unexcused absence from a test or examination. In addition, please review the “Digital Device Policy” for the course in “Class Rules” below.

Late and Missed Assignments: The professor will not accept any late or missed assignments absent clear, convincing and compelling evidence demonstrating adverse and unforeseen circumstances over which a student had no control and that consequently prevented the timely completion and submission of the assignments.

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What constitutes “clear, convincing and compelling evidence” is in the sole discretion of the professor. Examples include, but are not limited to, a serious accident, hospitalization, illness or sudden medical condition of the student, or of a member of the student’s immediate or extended family, a death in the immediate or extended family, or an unforeseen, unavoidable and mandatory personal or professional obligation.

Extra Credit Projects: Students who have not completed at least 60% of the scheduled weekly assignments by the end of the semester, or who have inexcusably failed to complete any test or examination in the course, are not eligible to complete an Extra Credit Project. The opportunity for a student to otherwise complete an Extra Credit Project is at the sole discretion of the professor.

COURSE POLICIES AND PROCEDURES:

ATTENDANCE: A student may be absent without penalty for 10% of the number of scheduled class meetings during the semester as follows:

Allowable Class Meets Absence(s)

1 time/week 2 classes 2 times/week 3 classes 3 times/week 4 classes

Excessive Absence: If a student’s class absences exceed the limit established for a given course or component, the instructor will alert the student that a grade of “WU” may be assigned. If a student remains officially registered for a course and never attends that course, a final grade of “*WN” will be assigned. If the student withdraws officially from the course, he/she will be assigned a grade in accordance with the existing withdrawal policy of the College.

Course Expectations, Preparation and Participation: Each student will be expected to timely complete the assigned weekly readings, view the video presentations and submit the written assignments. Students must also attend and actively participate in and contribute to the class discussions.

As noted above, students are allowed a limited number of unexcused in class absences per semester. Further unexcused absences, tardiness, or the failure to be prepared for class or complete assignments will result in the subtraction of points from a student's final Course Grade. If a student must be absent, late or leave class early, permission must be received in advance. Permission will only be granted in the event of an unavoidable conflict with the student's obligation to be in class.

Weekly Sales Video Summaries:

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Every week each student must submit a brief, double-spaced and typewritten summary of the Online Sales Video assigned for that week. The summary must include the following: (1) the name of the student; (2) the course name, number and section; (3) the title of the Online Sales Video being summarized; and (4) a summary, in the students' own words, of the topic and major points presented in the video.

Class Rules: 1. According to page 34 of the Student Handbook, “The use of cell phones is prohibited in classrooms . . . [and] any other areas where instruction . . . is taking place.” Accordingly, the use of cell phones, smart phones, or any other wireless hand held device in this class is strictly prohibited.

Both anecdotal evidence and recent empirical studies indicate that while such devices can, in certain contexts, serve as an aid to academic scholarship, their use during actual instruction and study is a severe distraction that results in poorer academic performance and grade point averages.

Moreover the use of such devices in many social and professional settings, particularly professional meetings, is generally considered to be rude and, in certain instances, absolutely forbidden. For example, in most U.S. courts such devices are not even allowed into the courtroom, let alone used, and are temporarily confiscated by court officers at the courthouse door.

Accordingly, this class will adhere to the following “Digital Device Policy” prohibiting the use of such devices during all in class meetings:

a. First Infraction: Cautionary reminder and warning; b. Second Infraction: 5-point deduction from the student’s class participation grade; c. Third Infraction: Additional 10-point deduction from the student’s class participation grade; d. Fourth Infraction: Additional 15-point deduction from the student’s class participation grade; e. Fifth Infraction: The student will receive an automatic grade of “F” for class participation.

2. Students are expected to conduct themselves at all times in a responsible and professional manner. Food and/or beverages are not permitted in the classroom.

3. Each unexcused absence will result in a 4-point deduction from the class participation grade.

4. Each unexcused late arrival or early departure from the class lecture will result in a 2-point deduction from the class participation grade.

5. Students may not leave the classroom during an examination absent extreme circumstances (e.g., sudden illness, in which case the student will be required to do a make-up exam). Leaving the classroom during an examination before submitting it to the professor will result in an automatic grade of “F” for that examination without any opportunity to complete a makeup.

6. Students arriving more than 30 minutes late for an examination will not be permitted to take the examination.

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7. Stop the professor during the class by raising your hand, speak to the professor at the end of the class, send an e-mail or visit the professor during scheduled Office Hours if you do not understand something presented in the class textbook, videos or lectures.

8. Do not repeatedly wander in and out of the classroom during the lecture absent an extreme emergency. Doing so serves to disrupt the class and is distracting to both the professor and other students.

9. Finally, do not hesitate to contact the professor if you have further questions or concerns regarding the course material or any other aspect of your academic studies. Students are encouraged to meet with the professor during scheduled Office Hours or at some other agreed upon time that is mutually convenient for both the student and the professor. COLLEGE POLICIES (ACADEMIC INTEGRITY, ADA, RESOURCES): See standard policy document SCHEDULE OF TOPICS: SESSION TOPIC ASSIGNMENT

Week 1 The first class session of the week will be devoted Textbook Chapter 1; Online to an introduction to the course; the review of the Sales Video Number 1: Course Syllabus; an explanation of course “Introduction to the Online expectations and a detailed description of the Sales Course.” required weekly Case Study and Online Sales Video Summary assignments.

During the second class session of the week a lecture will be delivered on “An Overview of Strategic Marketing” from Chapter 1 of the textbook as well as an overview of key topics relevant to the study of “Sales and Personal Selling.” Week 2 Personal Selling and Sales Promotion. Textbook Chapter 19; Online Sales Video Number 2: “Acquiring the Sales Mindset.”

Planning, Implementing & Controlling Marketing Textbook Chapter 2; Online Strategies. Sales Video Number 3: “Product Inventory.”

Week 3 Social Responsibility & Ethics In Marketing. Textbook Chapter 4; Online Sales Video Number 4: “Market Segment and Client Profile.” Marketing Research & Target Market Analysis. Textbook Chapter 5; Online Week 4 Sales Video Number 5:

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“Competition and Analysis.”

Week 5 Target Markets: Segmentation, Evaluation and Textbook Chapter 6; Online Positioning. Sales Video Number 6: “Designing a Sales Process.”

Week 6 Review and The Midterm Examination.

Week 7 Consumer Buying Behavior. Textbook Chapter 7; Online Sales Video Number 7: “Introduction Meeting and Asking Questions.”

Week 8 Business Markets and Buying Behavior. Textbook Chapter 8; Online Sales Video Number 8: “Delivering a Sales Presentation.” Week 9 E-Marketing, Digital Media & Social Networking. Textbook Chapter 10; Online Sales Video Number 9: “Demonstrating Your Product.”

Week 10 Product Concepts. Textbook Chapter 11; Online Sales Video Number 10: “Developing Options For Clients.”

Week 11 Branding and Packaging Textbook Chapter 14; Online Sales Video Number 11: “Presenting Pricing or Proposals.”

Week 12 Marketing Channels and Supply-Chain Textbook Chapter 15; Online Management. Sales Video Number 12: “Sales Course Summary.”

Week 13 Advertising and Public Relations. Textbook Chapter 18.

Week 14 Review

Week 15 Review and Final Examination.

BIBLIOGRAPHY:

Appendix I: Course Outlines and Materials Page I-94 of 94 APPENDIX I-1 Standard Policy for BTF fashion courses.

STANDARD POLICY TO BE INCLUDED IN ALL BTF PROGRAM COURSES

Academic Integrity Statement Students and all others who work with information, ideas, texts, images, music, inventions, and other intellectual property owe their audience and sources accuracy and honesty in using, crediting, and citing sources. As a community of intellectual and professional workers, the College recognizes its responsibility for providing instruction in information literacy and academic integrity, offering models of good practice, and responding vigilantly and appropriately to infractions of academic integrity. Accordingly, academic dishonesty is prohibited in The City University of New York and at New York City College of Technology and is punishable by penalties, including failing grades, suspension, and expulsion.

College Policy on Attendance/Lateness Absences and tardiness can severely hurt your chances of doing well in, or even passing, this course. Attendance will be recorded at the start of class. Students who accumulate more than three absences, or who are late more than five times, will have their final course average reduced by 10 points. Students who accumulate more than six absences will receive a WU for the course.

SAFEASSIGN AS A LEARNING TOOL SafeAssign helps prevent plagiarism by providing both the student and the professor a feedback report that compares any student work submitted through the software with a comprehensive database of books, journals, websites and papers written by other students. Some of the writing assignments in this course will use Blackboard’s SafeAssign software to help students improve their skill at paraphrasing statements contained in research on a topic and to help increase awareness of the proper use of citation when a student writes a paper using ideas or statements taken from a research source.

For any assignment requiring research and/or requiring more than two pages of writing, students will be expected to submit that assignment through SafeAssign in Blackboard, following the submission guidelines given with the assignment instructions. Prior to submitting a final draft of an assignment, students will have the opportunity to submit several drafts of that assignment to SafeAssign in order to get sufficient feedback from SafeAssign reports to help minimize the risk of plagiarism.

• If the assignment continues to have evidence of plagiarism in the final draft of the assignment, the professor will file a report to the Department Chair documenting the use of the paper as an action of academic dishonesty. • If a student fails to submit an assignment to SafeAssign, the professor will assign a grade of zero for that assignment. • Please understand there are time limitations that must be met. Do not e-mail the professor that SAFEASSIGN was not accepting papers after submission time-out. It is then considered LATE, and NO LATE work is accepted.

I1-1 APPENDIX I-1 Standard Policy for BTF fashion courses.

• By submitting a paper to SafeAssign, that paper will become source material included in the SafeAssign database.

COMPLIANCE WITH AMERICAN DISABILITIES ACT: Any student who seeks a reasonable accommodation of a disability with respect to an academic matter should obtain a CUNY City Tech College Request For Accommodation of Disability Form, as soon as the need becomes apparent, from one of the ADA Coordinators. The ADA Coordinators can be reached in person or by phone at:

Room A-237 Student Support Services. Phone # 1.718. 260.5143 Fax: # 1.718. 254-8539

ATRIUM LEARNING CENTER (Located in Room: ALC AG 18): Any student needing help will find an array of services such as study skills training; support for reading and writing skills; and assistance with mathematics, oral communication and computer applications. Both peer and faculty tutors are available for assistance. The Academic Learning Center offers academic assistance to all students through the use of services including tutoring, workshops and access to computer-based programs. For further information, please visit the Academic Learning Center on campus and on Blackboard.

All term papers must be seen by ALC prior submission. Please have the appointment slip with edits attached to final submission of paper. You are to edit your own paper once edited by ALC.

DISCLAIMER Note: New York City College of Technology reserves the right to add, discontinue, or modify its programs and policies at any time. Modifications subsequent to the original publication of this syllabus may not be reflected here. For the most up-to-date information, please visit Citytech.edu. Information about CUNY Citytech College courses is provided for purposes of illustration only. Course offerings, descriptions, syllabi, and content are subject to change at any time without notice.

I1-2 APPENDIX I2

Appendix I2: New Course Proposal Forms and Chancellor Report

ARTH/HIS 1204: 20TH CENTURY DRESS AND CULTURE 2 BUF 2203 VISUAL MERCHANDISING 4 BUF 2400 PRODUCT DEVELOPMENT IN THE FASHION INDUSTRY 6 BUF 3100 TREND FORECASTING AND SOCIAL MEDIA 8 SBS 3201: GENDER, DRESS, AND SOCIETY 10 BUF 3300 INTERNATIONAL RETAILING 12 BUF 3310 CONTEMPORARY DESIGNERS AND LUXURY MARKETS 14 BUF 3400 E-COMMERCE AND GLOBAL MARKETING 16 BUF 3500 BRAND IMAGE MARKETING 18 BUF 4300: GLOBAL SOURCING AND INTERNATIONAL RETAIL TRADE 20 BUF 4400 MERCHANDISING AND MARKETING FOR DIGITAL PLATFORMS 22 BUF 4500 OMNI-CHANNEL RETAILING 24 BUF 4700 CONTEMPORARY ISSUES IN THE FASHION INDUSTRY 26 BUF 4900 INTERNSHIP 28 MKT 1103 FOUNDATIONS OF MARKETING AND SALES 30

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-1 APPENDIX I2

ARTH/HIS 1204: 20th Century Dress and Culture

New York City College of Technology, CUNY NEW COURSE PROPOSAL FORM This form is used for all new course proposals. Attach this to the Curriculum Modification Proposal Form and submit as one package as per instructions. Use one New Course Proposal Form for each new course.

Course Title 20th CENTURY DRESS AND CULTURE

Proposal Date Fall 2015 Proposer’s Name Adomaitis, Dixon Course Number ARTH / HIS 1204 Course Credits, Hours 3 Course Pre / Co-Requisites ENG 1101 Catalog Course Description A survey of fashion history, from the end of the 19th century to the present. It offers an overview of the many influences that have affected the development of clothing. Studies the effect of an historical period on the clothing of the time through analysis of its economics, politics, religion and culture. Issues affecting the industry are explored through readings, videos, discussions and links to local industry are made through field trips and guest speakers.

Brief Rationale Enables students to understand that fashion does Provide a concise summary of not happen by accident, but rather, that it evolves as why this course is important to a reflection of cultural, social, political, and the department, school or economic events and ideas. This allows students to college. couch fashion aesthetics in specific historical context. Lays the groundwork necessary for graduates to perform trend research, trend analysis, and to make trend projections. Intent to Submit as Common Yes. Creative Expression Core If this course is intended to fulfill one of the requirements in the common core, then indicate which area. Intent to Submit as An no Interdisciplinary Course Intent to Submit as a Writing no Intensive Course

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-2 APPENDIX I2

Department(s) Business Academic Level [ X ] Regular [ ] Compensatory [ ] Developmental [ ] Remedial Subject Area The Business and Technology of Fashion Course Prefix ARTH / HIS Course Number 1204 Course Title 20th Century Dress and Culture A survey of fashion history, from the end of the 19th century to the present. It offers an overview of the many influences that have affected the development of clothing. Studies the effect of an historical period on the clothing of the time through analysis Catalog of its economics, politics, religion and culture. Issues affecting the industry are Description explored through readings, videos, discussions and links to local industry are made through field trips and guest speakers.

Prerequisite ENG 1101 Corequisite Pre- or corequisite Credits 3 Contact Hours 3 Liberal Arts [ X ] Yes [ ] No Course Attribute (e.g. Writing Intensive, etc)

[ x ] Major [ ] Gen Ed [ x ] Gen Ed – [ ] Gen Ed – Required Flexible College Option

[ ] English [ ] World Cultures [ ] Speech Composition [ ] US Experience Course [ ] Mathematics in its Diversity [ ] Interdisciplinary Applicability [ X ] Creative [ ] Science Expression [ ] Advanced Liberal Arts

[ ] Individual and Society

[ ] Scientific World

Effective Term Fall 2016

Rationale: Enables students to understand that fashion does not happen by accident, but rather, that it evolves as a reflection of cultural, social, political, and economic events and ideas.

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-3 APPENDIX I2

BUF 2203 Visual Merchandising New York City College of Technology, CUNY NEW COURSE PROPOSAL FORM This form is used for all new course proposals. Attach this to the Curriculum Modification Proposal Form and submit as one package as per instructions. Use one New Course Proposal Form for each new course.

Course Title Visual Merchandising

Proposal Date Fall 2015

Proposer’s Name Adomaitis, Dixon

Course Number BUF 2203

Course Credits, Hours 3

Course Pre / Co-Requisites BUF 1101, (MKT 1103 OR (MKT 1100 & MKT 1102))

Catalog Course Description An exploration of visual merchandising through the consideration of product presentation in the retail environment. Investigates the theoretical and practical use of in-store environments, lighting, special effects, fixtures and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer. Brief Rationale Visual Merchandising is the activity and profession of developing floor plans and three-dimensional displays in Provide a concise summary of why this order to maximize sales. Provides an introduction to an course is important to the department, school or college. essential skill within merchandising and marketing.

Intent to Submit as Common Core NO

Intent to Submit as An NO Interdisciplinary Course

Intent to Submit as a Writing Yes Intensive Course

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-4 APPENDIX I2

Department(s) Business Academic Level [ X ] Regular [ ] Compensatory [ ] Developmental [ ] Remedial Subject Area The Business and Technology of Fashion Course Prefix BUF Course Number 2203 Course Title Visual Merchandising An exploration of visual merchandising through the consideration of product presentation in the retail environment. Investigates the theoretical Catalog and practical use of in-store environments, lighting, special effects, fixtures Description and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer. Prerequisite BUF 1101, (MKT 1103 OR (MKT 1100 & MKT 1102)) Corequisite Pre- or corequisite Credits 3 Contact Hours 3 Liberal Arts [ ] Yes [x ] No Course Attribute (e.g. Writing Writing Intensive Intensive, etc)

[x] Major

[ ] Gen Ed Required [ ] Gen Ed - Flexible [ ] Gen Ed - College Option [ ] English [ ] World Cultures [ ] Speech Composition [ ] US Experience in Course [ ] Mathematics its Diversity [ ] Interdisciplinary Applicability [ ] Creative [ ] Advanced Liberal [ ] Science Expression Arts

[ ] Individual and Society

[ ] Scientific World

Effective Term Fall 2016

Rationale: Visual Merchandising is the activity and profession of developing floor plans and three- dimensional displays in order to maximize sales. Provides an introduction to an essential skill within merchandising and marketing.

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-5 APPENDIX I2

BUF 2400 Product Development in the Fashion Industry New York City College of Technology, CUNY NEW COURSE PROPOSAL FORM This form is used for all new course proposals. Attach this to the Curriculum Modification Proposal Form and submit as one package as per instructions. Use one New Course Proposal Form for each new course.

Course Title PRODUCT DEVELOPMENT IN THE FASHION INDUSTRY Proposal Date Fall 2015 Proposer’s Name Adomaitis, Dixon Course Number BUF 2400 Course Credits, Hours 3 Course Pre / Co-Requisites MKT 1210, MKT 1214 Catalog Course Description An introduction to the study of product development from concept to consumer. students will learn how research is conducted in the fashion industry and how it is ultimately reflected in garment design. Trend cycles, consumer behavior, social, political, and economic influences are discussed as influences on trend development Brief Rationale Apparel undergoes a mass production process to create the Provide a concise summary of numbers of garments needed for mass consumption. This why this course is important to process has been refined over the last nine decades so that the department, school or optimal efficiency is achieved. Merchandising students need a college. basic understanding of the manufacturing details to work in the apparel industry. Intent to Submit as Common no Core If this course is intended to fulfill one of the requirements in the common core, then indicate which area. Intent to Submit as An no Interdisciplinary Course Intent to Submit as a Writing no Intensive Course

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-6 APPENDIX I2

Department(s) Business Academic Level [ X ] Regular [ ] Compensatory [ ] Developmental [ ] Remedial Subject Area The Business and Technology of Fashion Course Prefix BUF Course Number 2400 Course Title PRODUCT DEVELOPMENT IN THE FASHION INDUSTRY An introduction to the study of product development from concept to consumer. students will learn how research is conducted in the fashion industry and how it Catalog is ultimately reflected in garment design. Trend cycles, consumer behavior, Description social, political, and economic influences are discussed as influences on trend development Prerequisite Corequisite Pre- or corequisite MKT 1210, MKT 1214 Credits 3 Contact Hours 3 Liberal Arts [ ] Yes [x ] No Course Attribute (e.g. Writing Intensive, etc)

[x] Major

[ ] Gen Ed Required [ ] Gen Ed - Flexible [ ] Gen Ed - College Option [ ] English [ ] World Cultures [ ] Speech Composition [ ] US Experience in Course [ ] Mathematics its Diversity [ ] Interdisciplinary Applicability [ ] Creative [ ] Advanced Liberal [ ] Science Expression Arts

[ ] Individual and Society

[ ] Scientific World

Effective Term Fall 2016

Rationale: Apparel undergoes a mass production process to create the numbers of garments needed for mass consumption. This process has been refined over the last nine decades so that optimal efficiency is achieved. Merchandising students need a basic understanding of the manufacturing details to work in the apparel industry.

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-7 APPENDIX I2

BUF 3100 Trend Forecasting and Social Media New York City College of Technology, CUNY NEW COURSE PROPOSAL FORM This form is used for all new course proposals. Attach this to the Curriculum Modification Proposal Form and submit as one package as per instructions. Use one New Course Proposal Form for each new course.

Course Title Trend Forecasting and Social Media Proposal Date Fall 2015 Proposer’s Name Adomaitis, Dixon Course Number BUF 3100 Course Credits, Hours 3 Course Pre / Co-Requisites BUF 2400, pre- or corequisite ARTH 1103 Catalog Course Description An overview and analysis of current color, fiber, and fashion trends, as well as their impact upon sales forecasting. Students research, analyze, and develop fashion forecasts related to specific seasons in the apparel industry. Brief Rationale This course builds on knowledge gained BUF 2400 Provide a concise summary of Product Development, and extends that groundwork into why this course is important to true product development. Students must understand the department, school or how ideas are translated into garments, and garments college. into seasonal collections. Specifically, students must be able to understand and create appropriate presentations that demonstrate how professionals convey ideas in different formats when communicating with factories, manufacturers, buyers and merchandisers. Intent to Submit as Common no Core If this course is intended to fulfill one of the requirements in the common core, then indicate which area. Intent to Submit as An no Interdisciplinary Course Intent to Submit as a Writing YES Intensive Course

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-8 APPENDIX I2

Department(s) Business Academic Level [ X ] Regular [ ] Compensatory [ ] Developmental [ ] Remedial Subject Area The Business and Technology of Fashion Course Prefix BUF Course Number 3100 Course Title Trend Forecasting and Social Media An overview and analysis of current color, fiber, and fashion trends, as well as their impact upon sales forecasting. Students research, analyze, Catalog Description and develop fashion forecasts related to specific seasons in the apparel industry. Prerequisite BUF 2400 Corequisite Pre- or corequisite ARTH 1103 Credits 3 Contact Hours 3 Liberal Arts [ ] Yes [ x] No Course Attribute (e.g. Writing Writing Intensive Course Intensive, etc)

[x] Major

[ ] Gen Ed Required [ ] Gen Ed - Flexible [ ] Gen Ed - College Option [ ] English [ ] World Cultures [ ] Speech Composition [ ] US Experience [ ] Mathematics in its Diversity [ ] Interdisciplinary Course Applicability

[ ] Creative [ ] Advanced Liberal [ ] Science Expression Arts

[ ] Individual and Society

[ ] Scientific World

Effective Term Fall 2016

Rationale: This course builds on knowledge gained BUF 2400 Product Development, and extends that groundwork into true product development. Students must understand how ideas are translated into garments, and garments into seasonal collections.

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-9 APPENDIX I2

SBS 3201: Gender, Dress, and Society New York City College of Technology, CUNY NEW COURSE PROPOSAL FORM This form is used for all new course proposals. Attach this to the Curriculum Modification Proposal Form and submit as one package as per instructions. Use one New Course Proposal Form for each new course.

Course Title Gender, Dres,s and Society

Proposal Date Fall 2015

Proposer’s Name Adomaitis

Course Number SBS 3201

Course Credits, Hours 3

Course Pre / Co-Requisites PSY 1101 or SOC 1101 or ANTH 1101 AND (for BTF students only) BUF 2246

Catalog Course Description The study of theories related to appearance, clothing, and fashion, and their influences on cultural identities, gender perceptions, and fashion product consumption. Examines contemporary dress from cultures outside and within the United States.

Brief Rationale Introduces students to the decision-making processes of buyers, both individually and in groups, such as Provide a concise summary of why this course is important to the department, how emotions affect buying behavior, especially in school or college. clothes. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants and needs in regards to personal appearance. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general and how images obtain cultural significance.

Intent to Submit as Common Core Yes

Intent to Submit as An NO Interdisciplinary Course

Intent to Submit as a Writing NO Intensive Course

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-10 APPENDIX I2

Department(s) Business Academic Level [ X ] Regular [ ] Compensatory [ ] Developmental [ ] Remedial Subject Area The Business and Technology of Fashion Course Prefix SBS Course Number 3201 Course Title Gender, Dress, and Society The study of theories related to appearance, clothing, and fashion, and their influences on cultural identities, gender perceptions, and fashion product Catalog Description consumption. Examines contemporary dress from cultures outside and within the United States.

Prerequisite BUF 2246, PSY 1101 Corequisite Pre- or corequisite Credits 3 Contact Hours 3 Liberal Arts [x] Yes [] No Course Attribute (e.g. Writing Intensive, etc)

[x Major

[ ] Gen Ed Required [ ] Gen Ed - Flexible [X] Gen Ed - College Option [ ] English [ ] World Cultures [ ] Speech Composition [ ] US Experience in Course [ ] Mathematics its Diversity [ ] Interdisciplinary Applicability

[ ] Creative Expression [x] Advanced Liberal [ ] Science Arts [ X ] Individual and Society

[ ] Scientific World

Effective Term Fall 2016

Rationale: It attempts to understand the decision-making processes of buyers, both individually and in groups, such as how emotions affect buying behavior especially in clothes.

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-11 APPENDIX I2

BUF 3300 International Retailing New York City College of Technology, CUNY NEW COURSE PROPOSAL FORM This form is used for all new course proposals. Attach this to the Curriculum Modification Proposal Form and submit as one package as per instructions. Use one New Course Proposal Form for each new course.

Course Title International Retailing Proposal Date Fall 2015 Proposer’s Name Adomaitis, Dixon Course Number BUF 3300 Course Credits, Hours 3 Course Pre / Co-Requisites MKT 2327 or MKT 2300

Catalog Course Description Key issues affecting international retailing with consideration of the global consumer’s welfare. Provides the student with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment Brief Rationale Retailing is changing, and the successful business will know Provide a concise summary of how to identify, adapt, and plan with the changes, without why this course is important to moving away from its core competencies. the department, school or college. Intent to Submit as Common no Core If this course is intended to fulfill one of the requirements in the common core, then indicate which area. Intent to Submit as An no Interdisciplinary Course Intent to Submit as a Writing no Intensive Course

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-12 APPENDIX I2

Department(s) Business Academic Level [ X ] Regular [ ] Compensatory [ ] Developmental [ ] Remedial Subject Area The Business and Technology of Fashion Course Prefix BUF Course Number 3300 Course Title International Retailing Key issues affecting international retailing with consideration of the global Catalog consumer’s welfare. Provides the student with a comprehensive view of retailing Description and an application of marketing concepts in a practical retail managerial environment Prerequisite MKT 2327 or MKT 2300 Corequisite Pre- or corequisite Credits 3 Contact Hours 3 Liberal Arts [ ] Yes [ x] No Course Attribute (e.g. Writing Intensive, etc)

[x ] Major

[ ] Gen Ed Required [ ] Gen Ed - Flexible [ ] Gen Ed - College Option [ ] English [ ] World Cultures [ ] Speech Composition [ ] US Experience in Course [ ] Mathematics its Diversity [ ] Interdisciplinary Applicability [ ] Creative [ ] Advanced Liberal [ ] Science Expression Arts

[ ] Individual and Society

[ ] Scientific World

Effective Term Fall 2016

Rationale: Retailing is changing, and the successful business will know how to identify, adapt, and plan with the changes, without moving away from its core competencies.

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-13 APPENDIX I2

BUF 3310 Contemporary Designers and Luxury Markets New York City College of Technology, CUNY NEW COURSE PROPOSAL FORM This form is used for all new course proposals. Attach this to the Curriculum Modification Proposal Form and submit as one package as per instructions. Use one New Course Proposal Form for each new course.

Course Title CONTEMPORARY DESIGNERS AND LUXURY MARKETS Proposal Date Fall 2015 Proposer’s Name Adomaitis, Dixon Course Number BUF 3310 Course Credits, Hours 3 Course Pre / Co-Requisites BUF 3100, SBS 3201

Catalog Course Description Examines the aesthetics of major fashion designers from the 19th to the 21st centuries through lecture and study of museum clothing collections.

Brief Rationale Students will gain knowledge of historic fashion Provide a concise summary of influences with application to contemporary and future why this course is important to fashion apparel. the department, school or college. Intent to Submit as Common no Core If this course is intended to fulfill one of the requirements in the common core, then indicate which area. Intent to Submit as An no Interdisciplinary Course Intent to Submit as a Writing no Intensive Course

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-14 APPENDIX I2

Department(s) Business Academic Level [ X ] Regular [ ] Compensatory [ ] Developmental [ ] Remedial Subject Area The Business and Technology of Fashion Course Prefix BUF Course Number 3310 Course Title CONTEMPORARY DESIGNERS AND LUXURY MARKETS Catalog Examines the aesthetics of major fashion designers from the 19th to the Description 21st centuries through lecture and study of museum clothing collections. Prerequisite BUF 3100, SBS 3201 Corequisite Pre- or corequisite Credits 3 Contact Hours 3 Liberal Arts [ ] Yes [ x] No Course Attribute (e.g. Writing Intensive, etc)

[x] Major

[ ] Gen Ed Required [ ] Gen Ed - Flexible [ ] Gen Ed - College Option [ ] English [ ] World Cultures [ ] Speech Composition [ ] US Experience in Course [ ] Mathematics its Diversity [ ] Interdisciplinary Applicability [ ] Creative [ ] Advanced Liberal [ ] Science Expression Arts

[ ] Individual and Society

[ ] Scientific World

Effective Term Fall 2016

Rationale: Students will gain knowledge of historic fashion influences with application to contemporary and future fashion apparel.

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-15 APPENDIX I2

BUF 3400 E-Commerce and Global Marketing New York City College of Technology, CUNY NEW COURSE PROPOSAL FORM This form is used for all new course proposals. Attach this to the Curriculum Modification Proposal Form and submit as one package as per instructions. Use one New Course Proposal Form for each new course.

Course Title E-Commerce and Global Marketing

Proposal Date November 16, 2015

Proposer’s Name Timothy W. Reinig

Course Number BUF 3400

Course Credits, Hours 3 Credits; 3 Hours

Course Pre / Co-Requisites MKT 2300 and BUF 3100

Catalog Course Description Introduces students to the fundamental concepts of electronic commerce and how to analyze these concepts from both a business and technical standpoint with a particular emphasis on the fashion industry, specifically apparel and textile enterprises. It examines the impact of e-Commerce in the business world, including various alternative approaches to creating e-Commerce solutions. Topics covered include the history of e-Commerce and the development of the World Wide Web, e- Commerce tools and technologies, Internet advertising and marketing strategies and the legal, security and taxation issues critical to the success of any e-Commerce venture.

Brief Rationale BUF 3400 is the first of two courses comprising an e-Commerce module for the upper level marketing Provide a concise summary of why courses included in the proposed B.S. in “The this course is important to the department, school or college. Business and Technology of Fashion” degree being submitted by The Department of Business of New York City College of Technology, CUNY.

Intent to Submit as Common Not Applicable. Core

Intent to Submit as An Not Applicable. Interdisciplinary Course

Intent to Submit as a Writing Not Applicable. Intensive Course

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-16 APPENDIX I2

Department(s) Business Academic Level [ X ] Regular [ ] Compensatory [ ] Developmental [ ] Remedial Subject Area The Business and Technology of Fashion Course Prefix BUF Course Number 3400 Course Title E-Commerce and Global Marketing Introduces students to the fundamental concepts of electronic commerce and how to analyze these concepts from both a business and technical standpoint with a particular emphasis on the fashion industry, specifically apparel and textile enterprises. It examines the impact of e-Commerce in Catalog the business world, including various alternative approaches to creating Description e-Commerce solutions. Topics covered include the history of e- Commerce and the development of the World Wide Web, e-Commerce tools and technologies, Internet advertising and marketing strategies and the legal, security and taxation issues critical to the success of any e- Commerce venture. Prerequisite Corequisite MKT 2300, BUF 3100 Pre- or corequisite

Credits 3 Contact Hours 3 Liberal Arts [ ] Yes [x ] No Course Attribute (e.g. Writing Intensive, etc)

[x] Major

[ ] Gen Ed Required [ ] Gen Ed - Flexible [ ] Gen Ed - College Option [ ] English [ ] World Cultures [ ] Speech Composition [ ] US Experience in Course [ ] Mathematics its Diversity [ ] Interdisciplinary Applicability [ ] Creative [ ] Advanced Liberal [ ] Science Expression Arts

[ ] Individual and Society

[ ] Scientific World

Effective Term Fall 2016

Rationale: It introduces e-commerce frameworks and technological foundations and examines basic concepts such as strategic formulation for e-commerce enterprises, management of their capital structures and public policy. It is designed to familiarize students with current and emerging electronic commerce technologies using the Internet.

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-17 APPENDIX I2

BUF 3500 Brand Image Marketing New York City College of Technology, CUNY NEW COURSE PROPOSAL FORM This form is used for all new course proposals. Attach this to the Curriculum Modification Proposal Form and submit as one package as per instructions. Use one New Course Proposal Form for each new course.

Course Title Brand Image Marketing

Proposal Date Fall 2015

Proposer’s Name Adomaitis, Dixon

Course Number BUF 3500

Course Credits, Hours 3

Course Pre / Co-Requisites MKT 2300, SBS 3201

Catalog Course Description Provides the fundamental techniques of how to build, measure, and manage a brand. An exploration of visual literacy through the consideration of the symbols and imagery used in formulating fashion brands and line identity. Explores the theoretical and practical use of images as a form of visual communication intended to convey a specific message about brand identity. Considers how ideas about identity are made, why some brand identities are more clearly understood than others, and how this ultimately affects consumer choice.

Brief Rationale The importance of meaning in the marketplace is indisputable among marketing experts today. It Provide a concise summary of why this course is important to the department, influences an array of marketplace activities, such as school or college. product design, branding, advertising, and retailing. In a general sense, consumer culture is the product of the consumers’ relationship to messages of all kinds, from advertising and the organization of retail space to the cultural cues for belonging and ethnic identity.

Intent to Submit as Common Core NO

Intent to Submit as An NO Interdisciplinary Course

Intent to Submit as a Writing NO Intensive Course

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-18 APPENDIX I2

Department(s) Business Academic Level [ X ] Regular [ ] Compensatory [ ] Developmental [ ] Remedial Subject Area The Business and Technology of Fashion Course Prefix BUF Course Number 3500 Course Title Brand Image Marketing Provides the fundamental techniques of how to build, measure, and manage a brand. An exploration of visual literacy through the consideration of the symbols and imagery used in formulating fashion brands and line identity. Explores the theoretical and practical use of images as a form of visual Catalog Description communication intended to convey a specific message about brand identity. Considers how ideas about identity are made, why some brand identities are more clearly understood than others, and how this ultimately affects consumer choice.

Prerequisite MKT 2300, SBS 3201 Corequisite Pre- or corequisite Credits 3 Contact Hours 3 Liberal Arts [ ] Yes [x ] No Course Attribute (e.g. Writing Intensive, etc)

[x] Major

[ ] Gen Ed Required [ ] Gen Ed - Flexible [ ] Gen Ed - College Option [ ] English [ ] World Cultures [ ] Speech Composition [ ] US Experience in Course [ ] Mathematics its Diversity [ ] Interdisciplinary Applicability [ ] Creative [ ] Advanced Liberal [ ] Science Expression Arts

[ ] Individual and Society

[ ] Scientific World

Effective Term Fall 2016

Rationale: The importance of meaning in the marketplace is indisputable among marketing experts today. It influences an array of marketplace activities, such as product design, branding, advertising, and retailing.

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-19 APPENDIX I2

BUF 4300: Global Sourcing and International Retail Trade New York City College of Technology, CUNY NEW COURSE PROPOSAL FORM This form is used for all new course proposals. Attach this to the Curriculum Modification Proposal Form and submit as one package as per instructions. Use one New Course Proposal Form for each new course.

Course Title Global Sourcing and International Retail Trade

Proposal Date Fall 2015

Proposer’s Name Adomaitis, Dixon

Course Number BUF 4300

Course Credits, Hours 3

Course Pre / Co-Requisites BUF 3300, BUF 3301, HIS 1103

Catalog Course Description Economic perspective of textile products, production and global sourcing, with emphasis on United States fashion industries. This course is writing intensive. Brief Rationale With the globalization of the apparel industry it is critical for students to have an understanding of the ways in which Provide a concise summary of why this course is important to the department, historical events and economic and political policies are school or college. shaping and changing the industry.

Intent to Submit as Common Core NO

If this course is intended to fulfill one of the requirements in the common core, then indicate which area.

Intent to Submit as An NO Interdisciplinary Course

Intent to Submit as a Writing YES Intensive Course

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-20 APPENDIX I2

Department(s) Business Academic Level [ X ] Regular [ ] Compensatory [ ] Developmental [ ] Remedial Subject Area The Business and Technology of Fashion Course Prefix BUF Course Number 4300 Course Title Global Sourcing and International Retail Trade Economic perspective of textile products, production and global sourcing, Catalog with emphasis on United States fashion industries. This course is writing Description intensive. Prerequisite Corequisite Pre- or corequisite BUF 3300, BUF 3301, HIS 1103 Credits 3 Contact Hours 3 Liberal Arts [ ] Yes [x ] No Course Attribute (e.g. Writing Writing Intensive Intensive, etc)

[ ] Major

[ ] Gen Ed Required [ ] Gen Ed - Flexible [ ] Gen Ed - College Option [ ] English [ ] World Cultures [ ] Speech Composition [ ] US Experience in Course [ ] Mathematics its Diversity [ ] Interdisciplinary Applicability [ ] Creative [ ] Advanced Liberal [ ] Science Expression Arts

[ ] Individual and Society

[ ] Scientific World

Effective Term Fall 2016

Rationale: With the globalization of the apparel industry it is critical for students to have an understanding of the ways in which historical events and economic and political policies are shaping and changing the industry.

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-21 APPENDIX I2

BUF 4400 Merchandising and Marketing for Digital Platforms New York City College of Technology, CUNY NEW COURSE PROPOSAL FORM This form is used for all new course proposals. Attach this to the Curriculum Modification Proposal Form and submit as one package as per instructions. Use one New Course Proposal Form for each new course. Course Title Merchandising and Marketing For Digital Platforms

Proposal Date November 16, 2015

Proposer’s Name Timothy W. Reinig

Course Number BUF 4400

Course Credits, Hours 3 Credits; 3 Hours

Course Pre / Co-Requisites COMD 3563 and BUF 3400

Catalog Course Description Examines ”Web 2.0” and “Social Media” as an important transition from an old, static form of e-Commerce to one that is highly dynamic, networked and socially connected. Explores how these new technologies and tools are strategically utilized in the fashion industry.

Brief Rationale BUF 4400 is the second of two courses comprising an e- Commerce module for the upper level marketing courses Provide a concise summary of why this included in the proposed B.S. in “The Business and course is important to the department, school or college. Technology of Fashion” degree being submitted by The Department of Business of New York City College of Technology, CUNY.

Intent to Submit as Common Core Not Applicable.

If this course is intended to fulfill one of the requirements in the common core, then indicate which area.

Intent to Submit as An Not Applicable. Interdisciplinary Course

Intent to Submit as a Writing Not Applicable. Intensive Course

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-22 APPENDIX I2

Department(s) Business Academic [ X ] Regular [ ] Compensatory [ ] Developmental [ ] Remedial Level Subject Area The Business and Technology of Fashion Course Prefix BUF Course 4400 Number Course Title Product and Brand Image Marketing Examines ”Web 2.0” and “Social Media” as an important transition from an Catalog old, static form of e-Commerce to one that is highly dynamic, networked Description and socially connected. Explores how these new technologies and tools are strategically utilized in the fashion industry. Prerequisite COMD 3563, BUF 3400 Corequisite Pre- or

corequisite Credits 3 Contact 3 Hours Liberal Arts [ ] Yes [ x ] No Course Attribute (e.g.

Writing Intensive, etc)

[x ] Major

[ ] Gen Ed Required [ ] Gen Ed - Flexible [ ] Gen Ed - College Option [ ] English [ ] World Cultures [ ] Speech Composition [ ] US Experience Course [ ] Mathematics in its Diversity [ ] Interdisciplinary Applicability [ ] Creative [ ] Advanced Liberal [ ] Science Expression Arts

[ ] Individual and Society

[ ] Scientific World

Effective Fall 2016 Term

Rationale: This course builds on knowledge gained in using advanced technology in fashion marketing and to be competitive in the digital fashion world of e-commerce and Instagram and social media.

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-23 APPENDIX I2

BUF 4500 Omni-Channel Retailing New York City College of Technology, CUNY NEW COURSE PROPOSAL FORM This form is used for all new course proposals. Attach this to the Curriculum Modification Proposal Form and submit as one package as per instructions. Use one New Course Proposal Form for each new course.

Course Title OMNI-CHANNEL RETAILING

Proposal Date Fall 2015

Proposer’s Name Adomaitis, Dixon

Course Number BUF 4500

Course Credits, Hours 3

Course Pre / Co-Requisites BUF 3500 or BUF 3510

Catalog Course Description Provides an in-depth analysis of the nature of distribution channels and their management of customer service at each stage. Topics include e-channel behavior; channel design; selection, motivation, and control of channel members, types of retailers, retailer marketing decisions, the future of retailing, and wholesaling.

Brief Rationale This course builds on knowledge gained in Consumer Behavior as retailing is focused on the consumer behavior experience and Provide a concise summary of why services provided to bring the best experiential services to their this course is important to the respective targeted demographics department, school or college.

Intent to Submit as Common Core no

Intent to Submit as An no Interdisciplinary Course

Intent to Submit as a Writing no Intensive Course

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-24 APPENDIX I2

Department(s) Business Academic Level [ X ] Regular [ ] Compensatory [ ] Developmental [ ] Remedial Subject Area The Business and Technology of Fashion Course Prefix BUF Course Number 4500 Course Title OMNI-CHANNEL RETAILING Provides an in-depth analysis of the nature of distribution channels and their management of customer service at each stage. Topics include e- Catalog Description channel behavior; channel design; selection, motivation, and control of channel members, types of retailers, retailer marketing decisions, the future of retailing, and wholesaling. Prerequisite BUF 3500 or BUF 3510 Corequisite Pre- or corequisite Credits 3 Contact Hours 3 Liberal Arts [ ] Yes [x ] No Course Attribute (e.g. Writing Intensive, etc)

[x] Major

[ ] Gen Ed Required [ ] Gen Ed - Flexible [ ] Gen Ed - College Option [ ] English [ ] World Cultures [ ] Speech Composition [ ] US Experience in Course [ ] Mathematics its Diversity [ ] Interdisciplinary Applicability [ ] Creative [ ] Advanced Liberal [ ] Science Expression Arts

[ ] Individual and Society

[ ] Scientific World

Effective Term Fall 2016

Rationale: This course builds on knowledge gained in Consumer Behavior as retailing is focused on the consumer behavior experience and services provided to bring the best experiential services to their respective targeted demographics.

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-25 APPENDIX I2

BUF 4700 Contemporary Issues in the Fashion Industry New York City College of Technology, CUNY NEW COURSE PROPOSAL FORM This form is used for all new course proposals. Attach this to the Curriculum Modification Proposal Form and submit as one package as per instructions. Use one New Course Proposal Form for each new course.

Course Title Contemporary Issues in the Fashion Industry

Proposal Date Fall 2015

Proposer’s Name Adomaitis, Dixon

Course Number BUF 4700

Course Credits, Hours 3

Course Pre / Co-Requisites Pre/co One BUF 4000 level course

Catalog Course Description A senior-level seminar course. Students investigate a specialized topic or topics related to the fashion industry. Research, discussion, and weekly readings culminate in a final paper and presentation. Themes vary each semester.

Brief Rationale Special Issues provide students to write and research on a topic that centers on current topics that relate to the Provide a concise summary of why this fashion industry. Some of the topics can include fast- course is important to the department, school or college. fashion, cross-branding, counterfeit goods, consumer lifestyles, and luxury advertising.

Intent to Submit as Common Core NO

Intent to Submit as An NO Interdisciplinary Course

Intent to Submit as a Writing YES Intensive Course

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-26 APPENDIX I2

Department(s) Business Academic Level [ X ] Regular [ ] Compensatory [ ] Developmental [ ] Remedial Subject Area The Business and Technology of Fashion Course Prefix BUF Course Number 4700 Course Title Contemporary Issues in the Fashion Industry A senior-level seminar course. Students investigate a specialized topic or topics related to the fashion industry. Research, discussion, and weekly Catalog Description readings culminate in a final paper and presentation. Themes vary each semester. Prerequisite Corequisite Pre- or corequisite One BUF 4000 level course Credits 3 Contact Hours 3 Liberal Arts [ ] Yes [x ] No Course Attribute (e.g. Writing writing Intensive, etc) [x] Major

[ ] Gen Ed Required [ ] Gen Ed - Flexible [ ] Gen Ed - College Option [ ] English Composition [ ] World Cultures [ ] Speech [ ] US Experience in its [ ] Mathematics Diversity [ ] Interdisciplinary Course Applicability

[ ] Creative Expression [ ] Advanced Liberal [ ] Science Arts [ ] Individual and Society

[ ] Scientific World

Effective Term Fall 2016 Rationale: Special Issues provide students to write and research on a topic that centers on current topics that relate to the fashion industry. Some of the topics can include fast-fashion, cross-branding, counterfeit goods, consumer lifestyles, and luxury advertising.

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-27 APPENDIX I2

BUF 4900 Internship New York City College of Technology, CUNY NEW COURSE PROPOSAL FORM This form is used for all new course proposals. Attach this to the Curriculum Modification Proposal Form and submit as one package as per instructions. Use one New Course Proposal Form for each new course.

Course Title INTERNSHIP

Proposal Date FALL 2015

Proposer’s Name Adomaitis, Dixon

Course Number BUF 4900

Course Credits, Hours 3, 120 Internship hours

Course Pre / Co-Requisites Pre/Co Any BUF 4000 level course

Catalog Course Description Work experience with a company in the fashion industry, related to the student’s interest area. Students apply their formal education to professional situations in order to ease the transition into the work environment. Students keep a journal of their work, submit written analyses and meet periodically to discuss their experiences.

Brief Rationale A culminating practicum experience is an essential aid to transition into the professional workforce. Provide a concise summary of why this course is important to the department, school or college.

Intent to Submit as Common Core no If this course is intended to fulfill one of the requirements in the common core, then indicate which area.

Intent to Submit as An no Interdisciplinary Course

Intent to Submit as a Writing no Intensive Course

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-28 APPENDIX I2

Department(s) Business Academic Level [ X ] Regular [ ] Compensatory [ ] Developmental [ ] Remedial Subject Area The Business and Technology of Fashion Course Prefix BUF Course Number 4900 Course Title INTERNSHIP Work experience with a company in the fashion industry, related to the student’s interest area. Students apply their formal education to Catalog professional situations in order to ease the transition into the work Description environment. Students keep a journal of their work, submit written analysis and meet periodically to discuss their experiences. Prerequisite Corequisite Pre- or corequisite Any BUF 4000 level course Credits 3 Contact Hours 3, 120 Internship hours Liberal Arts [ ] Yes [ x] No Course Attribute (e.g. Writing Intensive, etc)

[x ] Major

[ ] Gen Ed Required [ ] Gen Ed - Flexible [ ] Gen Ed - College Option [ ] English [ ] World Cultures [ ] Speech Composition [ ] US Experience in Course [ ] Mathematics its Diversity [ ] Interdisciplinary Applicability [ ] Creative [ ] Advanced Liberal [ ] Science Expression Arts

[ ] Individual and Society

[ ] Scientific World

Effective Term Fall 2016

Rationale: A culminating practicum experience is an essential aid to transition into the professional workforce.

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-29 APPENDIX I2

MKT 1103 Foundations of Marketing and Sales New York City College of Technology, CUNY NEW COURSE PROPOSAL FORM This form is used for all new course proposals. Attach this to the Curriculum Modification Proposal Form and submit as one package as per instructions. Use one New Course Proposal Form for each new course.

Course Title Foundations of Marketing and Sales Proposal Date October 26, 2015 Proposer’s Name Timothy W. Reinig Course Number MKT 1103 Course Credits, Hours 3 Credits; 3 Hours Course Pre / Co- CUNY Proficiency in Reading Requisites Catalog Course An introductory survey of today's fast-paced, rapidly changing Description and interactive global marketing and sales environment. The course introduces contemporary marketing and sales philosophies and practices as they are used for the advertising, selling and distribution of goods through brick and mortar stores, the Internet, World Wide Web and other electronic media. Brief Rationale MKT 1103 is the foundational prerequisite course for the upper Provide a concise summary of level marketing courses included in the proposed B.S. in “The why this course is important to Business and Technology of Fashion” degree being submitted by the department, school or college. The Department of Business of New York City College of Technology, CUNY. Intent to Submit as Not Applicable. Common Core

Intent to Submit as An Not Applicable. Interdisciplinary Course Intent to Submit as a Not Applicable. Writing Intensive Course

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-30 APPENDIX I2

Department(s) Business Academic Level [ X ] Regular [ ] Compensatory [ ] Developmental [ ] Remedial Subject Area The Business and Technology of Fashion Course Prefix MKT Course Number 1103 Course Title Foundations of Marketing and Sales An introductory survey of today's fast-paced, rapidly changing and interactive global marketing and sales environment. The course introduces contemporary Catalog marketing and sales philosophies and practices as they are used for the Description advertising, selling and distribution of goods through brick and mortar stores, the Internet, World Wide Web and other electronic media. Prerequisite CUNY Proficiency in Reading Corequisite Pre- or corequisite Credits 3 Contact Hours 3 Liberal Arts [ ] Yes [x ] No Course Attribute (e.g. Writing Intensive, etc) [x] Major

[ ] Gen Ed Required [ ] Gen Ed - Flexible [ ] Gen Ed - College Option [ ] English [ ] World Cultures [ ] Speech Composition [ ] US Experience [ ] Mathematics in its Diversity [ ] Interdisciplinary Course

Applicability [ ] Creative [ ] Advanced Liberal [ ] Science Expression Arts

[ ] Individual and Society

[ ] Scientific World

Effective Term Fall 2016

Rationale: MKT 1103 is the foundational prerequisite course for the upper level marketing courses included in the proposed B.S. in “The Business and Technology of Fashion” degree being submitted by The Department of Business of New York City College of Technology, CUNY

Business and Technology of Fashion: New Course Forms and Chancellor Reports I2-31 APPENDIX I3 : CHANCELLOR REPORT MINOR MODIFICATION FORMS

TABLE OF CONTENTS

MKT 2335 Fashion Merchandising to BUF 1101 Introduction to the Fashion Industry ...... 2 MKT 1210 Marketing Research ...... 3 MKT 1214 Advertising ...... 4 MKT 1246 Textiles to BUF 2246 Textiles ...... 5 MKT 1255 Merchandising Planning and Control to BUF 2255 Merchandising Planning and Buying ...... 6 MKT 2300 Direct Marketing and Interactive Marketing ...... 7 MKT 2401 Fashion Buying to BUF 3510 Fashion Buying Technologies ...... 8 COMD 3563 Web Traffic and Analytics ...... 9

I3-1 MKT 2335 Fashion Merchandising to BUF 1101 Introduction to the Fashion Industry

CUNYFirst Course ID FROM: TO: Department(s) Department(s) Course Title Fashion Merchandising Course Title Introduction to the Fashion Industry Course Number MKT 2335 Course Number BUF 1101 Prerequisite MKT 1210 and MKT 1214 Prerequisite Corequisite Corequisite Pre- or corequisite Pre- or corequisite ENG 1101 Hours Hours Credits Credits Description Description Requirement Designation Requirement Designation Liberal Arts [ ] Yes [ ] No Liberal Arts [ ] Yes [ ] No Course Attribute (e.g. Writing Course Attribute (e.g.

Intensive, Honors) Writing Intensive, Honors)

[ ] Major [ ] Major [ ] Gen Ed Required [ ] Gen Ed Required [ ] English Composition [ ] English Composition [ ] Mathematics [ ] Mathematics [ ] Science [ ] Science [ ] Gen Ed - Flexible [ ] Gen Ed - Flexible [ ] World Cultures [ ] World Cultures Course Applicability [ ] US Experience in its Diversity Course Applicability [ ] US Experience in its Diversity [ ] Creative Expression [ ] Creative Expression [ ] Individual and Society [ ] Individual and Society [ ] Scientific World [ ] Scientific World [ ] Gen Ed - College Option [ ] Gen Ed - College Option [ ] Speech [ ] Speech [ ] Interdisciplinary [ ] Interdisciplinary [ ] Advanced Liberal Arts [ ] Advanced Liberal Arts

Effective Term Rationale: Name and number realignment for new BS in the Business and Technology of Fashion (BTF).

I3-2 MKT 1210 Marketing Research

CUNYFirst Course ID FROM: TO: Department(s) Department(s) Course Title Course Title Course Number Course Number

Prerequisite MKT 1100 and MKT 1102 Prerequisite (MKT1100 and MKT 1102) or MKT 1103

Corequisite Corequisite Pre- or corequisite ENG 1101 Pre- or corequisite ENG 1101 Hours Hours Credits Credits Description Description Requirement Designation Requirement Designation Liberal Arts [ ] Yes [ x ] No Liberal Arts [ ] Yes [ x ] No Course Attribute (e.g. Writing Course Attribute (e.g.

Intensive, Honors) Writing Intensive, Honors)

[ x ] Major [ x ] Major [ ] Gen Ed Required [ ] Gen Ed Required [ ] English Composition [ ] English Composition [ ] Mathematics [ ] Mathematics [ ] Science [ ] Science [ ] Gen Ed - Flexible [ ] Gen Ed - Flexible [ ] World Cultures [ ] World Cultures Course Applicability [ ] US Experience in its Diversity Course Applicability [ ] US Experience in its Diversity [ ] Creative Expression [ ] Creative Expression [ ] Individual and Society [ ] Individual and Society [ ] Scientific World [ ] Scientific World [ ] Gen Ed - College Option [ ] Gen Ed - College Option [ ] Speech [ ] Speech [ ] Interdisciplinary [ ] Interdisciplinary [ ] Advanced Liberal Arts [ ] Advanced Liberal Arts

Effective Term Spring 2017 Rationale: Addition of MKT 1103 to replace MKT 1100 and MKT 1102 in the BTF degree requires this modification.

I3-3 MKT 1214 Advertising

CUNYFirst Course ID FROM: TO: Department(s) Department(s) Course Title Course Title Course Number Course Number

Prerequisite MKT 1100 and MKT 1102 Prerequisite (MKT 1100, 1102) or MKT 1103

Corequisite Corequisite Pre- or corequisite ENG 1101 Pre- or corequisite ENG 1101 Hours Hours Credits Credits Description Description Requirement Designation Requirement Designation Liberal Arts [ ] Yes [ ] No Liberal Arts [ ] Yes [ ] No Course Attribute (e.g. Writing Course Attribute (e.g.

Intensive, Honors) Writing Intensive, Honors)

[ x ] Major [ x ] Major [ ] Gen Ed Required [ ] Gen Ed Required [ ] English Composition [ ] English Composition [ ] Mathematics [ ] Mathematics [ ] Science [ ] Science [ ] Gen Ed - Flexible [ ] Gen Ed - Flexible [ ] World Cultures [ ] World Cultures Course Applicability [ ] US Experience in its Diversity Course Applicability [ ] US Experience in its Diversity [ ] Creative Expression [ ] Creative Expression [ ] Individual and Society [ ] Individual and Society [ ] Scientific World [ ] Scientific World [ ] Gen Ed - College Option [ ] Gen Ed - College Option [ ] Speech [ ] Speech [ ] Interdisciplinary [ ] Interdisciplinary [ ] Advanced Liberal Arts [ ] Advanced Liberal Arts

Effective Term Rationale: Addition of MKT 1103 to replace MKT 1100 and MKT 1102 in the BTF degree requires this modification.

I3-4 MKT 1246 Textiles to BUF 2246 Textiles

CUNYFirst Course ID FROM: TO: Department(s) Department(s) Course Title Course Title Course Number MKT 1246 Course Number BUF 2246 BUF 1101, ARTH / HIS 1204, CHEM 1000 Prerequisite MKT 1100, MKT 1102 Prerequisite or higher Corequisite Corequisite Pre- or corequisite ENG 1101 Pre- or corequisite Hours Hours Credits Credits Description Description Requirement Designation Requirement Designation Liberal Arts [ ] Yes [ x ] No Liberal Arts [ ] Yes [ x ] No Course Attribute (e.g. Writing Course Attribute (e.g.

Intensive, Honors) Writing Intensive, Honors)

[ x ] Major [ x ] Major [ ] Gen Ed Required [ ] Gen Ed Required [ ] English Composition [ ] English Composition [ ] Mathematics [ ] Mathematics [ ] Science [ ] Science [ ] Gen Ed - Flexible [ ] Gen Ed - Flexible [ ] World Cultures [ ] World Cultures Course Applicability [ ] US Experience in its Diversity Course Applicability [ ] US Experience in its Diversity [ ] Creative Expression [ ] Creative Expression [ ] Individual and Society [ ] Individual and Society [ ] Scientific World [ ] Scientific World [ ] Gen Ed - College Option [ ] Gen Ed - College Option [ ] Speech [ ] Speech [ ] Interdisciplinary [ ] Interdisciplinary [ ] Advanced Liberal Arts [ ] Advanced Liberal Arts

Effective Term Rationale: Number and prerequisite realignment for new BS in the Business and Technology of Fashion (BTF).

I3-5 MKT 1255 Merchandising Planning and Control to BUF 2255 Merchandising Planning and Buying

CUNYFirst Course ID FROM: TO: Department(s) Department(s) Course Title Merchandising Planning and Control Course Title Merchandising Planning and Buying Course Number Course Number BUF 2255 Prerequisite MKT 1100 and MKT 1102 Prerequisite BUF 2203 and Mat 1190 or higher Corequisite Corequisite Pre- or corequisite Pre- or corequisite Hours Hours Credits Credits Description Description Requirement Designation Requirement Designation Liberal Arts [ ] Yes [ x ] No Liberal Arts [ ] Yes [ x ] No Course Attribute (e.g. Writing Course Attribute (e.g.

Intensive, Honors) Writing Intensive, Honors)

[ ] Major [ ] Major [ ] Gen Ed Required [ ] Gen Ed Required [ ] English Composition [ ] English Composition [ ] Mathematics [ ] Mathematics [ ] Science [ ] Science [ ] Gen Ed - Flexible [ ] Gen Ed - Flexible [ ] World Cultures [ ] World Cultures Course Applicability [ ] US Experience in its Diversity Course Applicability [ ] US Experience in its Diversity [ ] Creative Expression [ ] Creative Expression [ ] Individual and Society [ ] Individual and Society [ ] Scientific World [ ] Scientific World [ ] Gen Ed - College Option [ ] Gen Ed - College Option [ ] Speech [ ] Speech [ ] Interdisciplinary [ ] Interdisciplinary [ ] Advanced Liberal Arts [ ] Advanced Liberal Arts

Effective Term Rationale: Realigns name and number for the new BTF degree

I3-6 MKT 2300 Direct Marketing and Interactive Marketing

CUNYFirst Course ID FROM: TO: Department(s) Department(s) Course Title Direct Marketing and Interactive Marketing Course Title Direct and Interactive Marketing Course Number MKT 2300 Course Number MKT 2300 Prerequisite MKT 1210 and MKT 1214 Prerequisite BUF 2400 Corequisite Corequisite Pre- or corequisite Pre- or corequisite Hours Hours Credits Credits Description Description Requirement Designation Requirement Designation Liberal Arts [ ] Yes [ ] No Liberal Arts [ ] Yes [ ] No Course Attribute (e.g. Writing Course Attribute (e.g.

Intensive, Honors) Writing Intensive, Honors)

[ ] Major [ ] Major [ ] Gen Ed Required [ ] Gen Ed Required [ ] English Composition [ ] English Composition [ ] Mathematics [ ] Mathematics [ ] Science [ ] Science [ ] Gen Ed - Flexible [ ] Gen Ed - Flexible [ ] World Cultures [ ] World Cultures Course Applicability [ ] US Experience in its Diversity Course Applicability [ ] US Experience in its Diversity [ ] Creative Expression [ ] Creative Expression [ ] Individual and Society [ ] Individual and Society [ ] Scientific World [ ] Scientific World [ ] Gen Ed - College Option [ ] Gen Ed - College Option [ ] Speech [ ] Speech [ ] Interdisciplinary [ ] Interdisciplinary [ ] Advanced Liberal Arts [ ] Advanced Liberal Arts

Effective Term Rationale: By requiring BUF 2400, students will have greater experience before taking this course, allowing for more advanced presentations.

I3-7 MKT 2401 Fashion Buying to BUF 3510 Fashion Buying Technologies

CUNYFirst Course ID FROM: TO: Department(s) Department(s) Course Title Fashion Buying Course Title Fashion Buying Technologies Course Number MKT 2401 Course Number BUF 3510 Prerequisite MKT 1255 Prerequisite BUF 2255 and BUF 3100 Corequisite Corequisite Pre- or corequisite Pre- or corequisite Hours Hours Credits Credits Description Description Requirement Designation Requirement Designation Liberal Arts [ ] Yes [ ] No Liberal Arts [ ] Yes [ ] No Course Attribute (e.g. Writing Course Attribute (e.g.

Intensive, Honors) Writing Intensive, Honors)

[ ] Major [ ] Major [ ] Gen Ed Required [ ] Gen Ed Required [ ] English Composition [ ] English Composition [ ] Mathematics [ ] Mathematics [ ] Science [ ] Science [ ] Gen Ed - Flexible [ ] Gen Ed - Flexible [ ] World Cultures [ ] World Cultures Course Applicability [ ] US Experience in its Diversity Course Applicability [ ] US Experience in its Diversity [ ] Creative Expression [ ] Creative Expression [ ] Individual and Society [ ] Individual and Society [ ] Scientific World [ ] Scientific World [ ] Gen Ed - College Option [ ] Gen Ed - College Option [ ] Speech [ ] Speech [ ] Interdisciplinary [ ] Interdisciplinary [ ] Advanced Liberal Arts [ ] Advanced Liberal Arts

Effective Term Rationale: Realigns course name, number, and prerequisites to support the BTF degree. MKT 1255 is now BUF 2255.

I3-8 COMD 3563 Web Traffic and Analytics

CUNYFirst Course ID FROM: TO: Department(s) Department(s) Course Title Course Title Course Number Course Number Prerequisite COMD 2450 Prerequisite COMD 2450 (OR pre/co BUF 3400) Corequisite Corequisite Pre- or corequisite Pre- or corequisite BUF 3400 Hours Hours Credits Credits Description Description Requirement Designation Requirement Designation Liberal Arts [ ] Yes [ ] No Liberal Arts [ ] Yes [ ] No Course Attribute (e.g. Writing Course Attribute (e.g.

Intensive, Honors) Writing Intensive, Honors)

[ ] Major [ ] Major [ ] Gen Ed Required [ ] Gen Ed Required [ ] English Composition [ ] English Composition [ ] Mathematics [ ] Mathematics [ ] Science [ ] Science [ ] Gen Ed - Flexible [ ] Gen Ed - Flexible [ ] World Cultures [ ] World Cultures Course Applicability [ ] US Experience in its Diversity Course Applicability [ ] US Experience in its Diversity [ ] Creative Expression [ ] Creative Expression [ ] Individual and Society [ ] Individual and Society [ ] Scientific World [ ] Scientific World [ ] Gen Ed - College Option [ ] Gen Ed - College Option [ ] Speech [ ] Speech [ ] Interdisciplinary [ ] Interdisciplinary [ ] Advanced Liberal Arts [ ] Advanced Liberal Arts

Effective Term Rationale: Provides BTF degree students to take this course with reasonable proficiencies.

I3-9 APPENDIX J ITEM BREAKDOWN FOR EQUIPMENT IN EACH PROPOSED TEXTILES LABORATORY Item # Part # Description Quan Unit Cost Extended Cost

1 V11H568020 Overhead Projector - Epson PowerLite S17 LCD Projector 1 each $399.00 $399.00 2 S-9873 Fire Extinguisher - Class ABC - 5lbs with Mounting Bracket 1 each $61.00 $61.00 Teacher's Computer & monitor - HP 110-243 WB Desktop PC with AMD 3 552178526 1 each $498.00 $498.00 A4-5000 4 L800BLED Microscopes - Inclined Monocular Microscope Cordless LED with 100x 10 each $235.00 $2,350.00 Smart White Board - OneBoard Interactive Whiteboard - Wireless 5 208867 1 each $1,667.75 $1,667.75 Enabled Projection Screen - Da-Lite Model B Manual Projection Screen 40" H x 6 12148 1 each $59.05 $59.05 40" W 7 H-1297 Pure Flow 1000 Eye Wash Station 1 each $420.00 $420.00 8 S-11507 Pure Flow 1000 Saline Cartridges 1 each $156.00 $156.00 9 H-1950 Purell Touch Free Wall Dispenser 1 each $25.00 $25.00 10 S-19716 Purell Dispenser Cartridge Refill 1 each $23.00 $23.00 11 N/A GSM Cutter - Genweigh Textile Cutter for Fabric Scales 10 each $124.20 $1,242.00 12 122014666 AATC Rotary Crockmeter for color fastness of textiles testing 1 each $641.62 $641.62 13 Y220B Electronic Twist Tester 1 each $5,369.00 $5,369.00 14 M238AA Manual Crockmeter 1 each $829.00 $829.00 15 M236-1 Fabric Yeild Pack (GSM Cutter) 1 each $798.00 $798.00 16 N/A Denier Weighing Scale 5 each $82.80 $414.00 17 N/A Washing Fastness Tester 1 each $2,070.00 $2,070.00 18 GT-C31 Water Resistance Tester 5 each $310.50 $1,552.50 19 M236-E Sample Cutter 100cm (GSM Sample Cutter) 1 each $562.00 $562.00 20 Y219AY Wrap Reel (Yarn count) 1 each $2,070.00 $2,070.00 21 N/A Double Yarn Twister 1 each $621.00 $3,105.00 22 N/A Digital Elmendorf Type Tearing Strength Tester 1 each $1,449.00 $1,449.00 23 N/A Crease Recovery Tester 5 each $207.00 $1,035.00 24 N/A Martindale Abrasion cum Pilling Tester - Abrasion Resistance Tester 1 each $2,484.00 $2,484.00 Total per lab $29,279.92 Appendix K: Library Resources Form

LIBRARY RESOURCES & INFORMATION LITERACY: MAJOR CURRICULUM MODIFICATION

1 Title of proposal Department/Program Business of Fashion Business/ Fashion Marketing BS

Proposed by (include email & phone) Expected date course(s) will be offered: Anne Zissu. [email protected] Spring 2016 718. 260.5773 # of students 200

2 Are City Tech library resources sufficient for course assignments? Please elaborate.

The library subscribes to a number of databases that will satisfy course assignments.

3 Are additional resources needed for course assignments? Please provide details about format of resources (e.g., ebooks , journals, DVDs, etc.), author, title, publisher, edition, date, and price.

The library is continually doing collection development and looking for new materials ot help students and faculty. Materials worth exploring to add to the collection for this proposal include:

WSGN (formerly StyleSight) - Image library contains over ten million images of fashion as well as interiors. Includes fashion buzz on the streets and retail of key fashion & interior design stores. Delivers forecasting and reporting relevant to industry time lines. Forecast the upcoming season’s color and trend direction. Trend boards provide analysis of designer collections for each major season divided by categories, such as color and theme.

ProQuest - Journals and articles on fashion from: Journal of Fashion Marketing and Management, Women's Wear Daily, just - style, Vogue, W, Harper's Bazaar, Esquire, Flare and many more

WWD - A daily record of the global women's and men's fashion, retail and beauty communities and the consumer media that cover the market. WWD provides a balance of timely, credible business news and key fashion trends.

Windows Wear Pro - WindowsWear PRO is the world's largest fashion window display and visual merchandising resource and marketplace. It provides high-quality imagery, inspiration, research, analysis, trends, and data on the world's fashion window displays from the world's fashion capitals.

Biography in Context - Biographies from magazines and newspapers, as well as video, audio, and podcasts. Search for people---both current and historic from all eras and fields of endeavor---based on name, occupation, nationality, ethnicity, birth/death dates and places.

IBIS World - The world's largest provider of industry based research. Use this database to search for industry reports that include: Industry Outlook, Barriers to Entry, Competitive Landscape, Major Companies and much more! K-1

Plunkett Research - Industry-specific research, market research & trends analysis, glossaries of industry terms, industry statistics & charts, profiles of companies, including public and private, company contact exports, and industry associations and organizations. Use this database to research trends in your product area.

Standard Rate and Data Service - Provides info on U.S. and international media properties. Access to detailed ad rates, dates and contact data and obtain additional information with direct links to media kits and audit statements. Use this database to find the actual advertising cost for different types of media.

Business Insights Global - Search for articles on your company, or company profiles. Search for your company in the search box or by clicking on "Company Finder". You will have access to SWOT analysis as well as articles on your company.

Mergent Online - Provides company profiles with detailed financial statements, annual reports, joint ventures, graphs and charts and stock information.

DVD such as: Marc Jacobs Scatter My Ashes at Bergdorf Goodman The Real Cost

4 Library faculty focus on strengthening students' information literacy skills in finding, evaluating, and ethically using information. We can collaborate on developing assignments and offer customized information literacy instruction and research guides for your course.

Do you plan to consult with the library faculty subject specialist for your area? Please elaborate.

Yes, in previous semester we collaborated with Ian Berlini who is no longer here at City Tech. Keith Muchowski is the new liaison to our department. We have consulted with Professor Muchowski. He has read the proposal and offered insights about how best to provide materials for the course

5 Library Faculty Subject Selector: Keith Muchowski

Comments and Recommendations: I have read the proposal and believe the library has sufficient material for the course offering.

K-2 Appendix L

Appendix L: BUSINESS DEPARTMENT ADVISORY BOARD

ACCOUNTING/FINANCE

Andrew Kalotay [email protected]

Dr. Andrew Kalotay, president of Andrew Kalotay Associates, is a leading authority on debt management. He has written widely on the valuation of bonds, interest rate derivatives, and mortgage-backed securities. His innovations include refunding efficiency (a widely used tool for managing callable debt), the Ratchet Bond (a surrogate for conventional callable bonds), and the Volatility Reduction Measure (for testing hedge effectiveness). Before founding AKA in 1990, Dr. Kalotay was with Salomon Brothers in the Bond Portfolio Analysis Group. Prior to that he was at Bell Laboratories and AT&T. On the academic side, he directed the first Financial Engineering program in the U.S. at Polytechnic University, from 1995 to 1997. Previously he taught at Wharton, Columbia and Fordham University. Apart from his academic publications in finance, operations research and statistics, he writes the “Topics in Fixed Income” column in Financial Engineering News. Dr. Kalotay holds a B.Sc. and M.Sc. from Queen's University and a Ph.D. from the University of Toronto, all in mathematics. In 1997 he was inducted into the Fixed Income Analyst Society’s "Hall of Fame". Dr. Kalotay teaches Advanced Topics in Fixed Income on a regular basis.

Connie X. Mao Xiangdong Mao

Dr. Connie X. Mao is a Professor of Finance at Temple University’s School of Business and Management. She holds a doctorate in Finance from The Johnson School of Management at Cornell University (Ithaca, NY), and a doctorate in Biomedical Science from Cornell University Medical School (New York, NY). Professor Mao is specialized in studying the effect of ‘agency’ conflicts on the financing decisions of firms and analyzing how the resolution of these conflicts influences the efficiency of security markets. Her research has been published in several national premier journals including the Journal of Finance and Journal of Financial and Quantitative Analysis. Professor Mao is a member of the American Finance Association and Financial Management Association.

Chika Okereke Chika Okereke

Chika Okereke is a Founding Principal of Tenbrook Management LLC a firm focused on Emerging Market investments. Prior to Tenbrook, he was co-head of Fortress Investment Group‘s Emerging Markets illiquid investments business. Prior to Fortress, Mr. Okereke worked in the Energy Group at Banc of America Securities where he arranged debt and equity financings for exploration & production, midstream, refining and utility clients. Before Banc of America, Mr. Okereke worked in the Mergers & Acquisitions Department of Goldman, Sachs & Co. where he

L-1

Appendix L executed various domestic and international transactions in the industrial, service and manufacturing sectors.

Mr. Okereke has served on creditor steering committees for various issuers as well as on the Advisory Board of an Emerging Markets focused Carbon Credit Opportunities Fund. He also has been an Advisory Member of the Citytech, City University of New York‘s Business Faculty since 2010. Mr. Okereke graduated from Imperial College of Science, Technology and Medicine with an Honors Degree in Mechanical Engineering and received an MBA from the Harvard Business School.

Andrew J. Taddei Andrew Taddei

Andrew J. Taddei is currently the Coordinator of Hedge Fund Sales for EAM Partners, L.P., a money manager and CTA headquartered in Southlake, TX. Prior to joining EAM Partners in 2006, Mr. Taddei was a Senior Managing Director of Bear, Stearns & Co. As a member of the Debt Capital Markets Group, he was responsible for development and distribution of funding agreement-backed securities and global Capital Securities product development. He designed the Bear Stearns capital structuring model, a proprietary model that takes a probabilistic portfolio approach to capital structure analysis. Prior to 2001, he was responsible for regulatory, accounting and reporting research in fixed income at Bear Stearns. His responsibilities included monitoring regulatory and reporting issues for the fixed income markets and developing attendant portfolio and balance sheet management strategies. Mr. Taddei is a graduate of New York University and holds an M.B.A. in Finance from Bernard Baruch College.

FASHION MARKETING

Elena Kirioukhina Elena Kirioukhina

Elena Kirioukhina, is a Senior Executive with over twenty years of global managerial experience in high performance fashion companies. She has top-level managerial background in both retail and wholesale in national and international markets. Proven leadership in driving organizational change, building and leading effective teams, and establishing productive relationships with partners.

She's been working as a Department Manager in Saks Fifth Ave San Francisco, Floor Director in Saks Fifth Ave, NY and currently she works as the Director of Sales for Issey Miyake, USA - the advanced Japanese fashion designer company, running the Wholesale Department and overseeing the sales in two NYC boutiques.

She has the deepest knowledge of the fashion business, keeps informed on all the new trends and developments in the industry and travels extensively all over the world for high fashion markets and shows.

L-2

Appendix L

She graduated from St.Petersburg University in St.Petersburg, Russia with M.A. in Liberal Arts and Cultural Studies.

She lives in New York.

Rebecca Kurland Rebecca Kurland

Rebecca Kurland works for Jones Apparel Group as a product development manager, supervising and directing a number of clothing lines from design to delivery. She serves on the JAG committee for Corporate Excellence at Jones New York, whose goal is to create and maintain a positive work environment for all employees.

Ms. Kurland attended Cornell University as a Presidential Research Scholar and graduated from Cornell with honors in Human Development. Her research focused on child development amidst rural poverty.

Ms. Kurland was director of Camp Ramah Berkshires Waterfront for several summers and still keeps busy in her spare time by teaching American Red Cross Lifeguarding and CPR. In conjunction with her close ties with Camp Ramah, she is co-chair of the Labor Day Retreat Committee and sits on the board of the Ramah Berkshires Alumni Association.

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Appendix M: Articulation Agreement

NEW YORK CITY COLLEGE OF TECHNOLOGY THE CITY UNIVERSITY OF NEW YORK 300 JAY STREET, BROOKLYN, NY 11201-2983

ARTICULATION AGREEMENT

A. Sending and Receiving Institutions

Sending College: Kingsborough Community College (KCC)

Department: Business

Program: Retail Merchandising, Fashion Marketing Concentration

Degree: Associate of Applied Science (AAS)

Receiving College: New York City College of Technology (NYCCT)

Department: Business

Program: The Business and Technology of Fashion

Degree: Bachelor of Science

B. Admission Requirements for Senior College Program

Articulation with Kingsborough Community College’s Associate of Applied Science, Retail Merchandising (Fashion Marketing Concentration) degree with the New York City College of Technology’s Bachelor of Science in The Business and Technology of Fashion is based upon the following:

• Students wishing to transfer under this articulation agreement must have obtained their associate degree and met the minimum cumulative 2.0 GPA requirement. • Total transfer credits granted toward the baccalaureate degree is 57. • Total credits required for the B.S. degree in the Business and Technology of Fashion is 120.

Version 2016-04-11 Articulation KCC Retail Merchandising Fashion Concentration Course Equivalences and/ or Transfer Credit Awarded

Kingsborough Community College’s A.A.S., Retail Merchandising: Transferred credits will be applied to the baccalaureate degree as professional credits, course specific transfer credits and electives. Students will meet with a NYCCT advisor who will review their transcripts to ensure appropriate placement within the program.

Course Number Course Name Cr Comment LIBERAL ARTS / COMMON CORE REQUIREMENTS Required Core ENG1200 Freshman English I 3 RC ENG2400 Freshman English II 3 RC MAT Mathematical & Quantitative Reasoning 3 RC(MQR) LPS Life and Physical Sciences 3 LPS Flexible Core: Flexible Core 1 Students select three, from three of the five 3 FC(tbd) Flexible Core 2 each of the FC areas 3 FC(tbd) Flexible Core 3 3 FC(tbd)

Subtotal 21

Discipline Requirements: Degree Requirements: HE 1400 Critical Issues in Personal Health (1) Noncontributory credit BA 1100 Fundamentals of Business 3 BA 1200 Business Law 3 BA 1400 Principles of Marketing 3 BA 6000 Intro to Computer Concepts (3) Noncontributory Credit RM 3100 Elements of MKT Management 3 RM 3300 Salesmanship 3 RM 3400 Merch. Plan & Control 3 RM 9200 Seminar & Field Experience 3

Fashion Merchandising Concentration: FM 3500 Textile & Non-Textile Analysis 3 FM 3200 Product Development 3 FM 3700 Fashion Merchandising 3 FM 3900 Fashion Sales Promotion 3 Elective Course 2-4 Take one course that is equivalent to one of the remaining required courses for the Subtotal 36 bachelors. Any other type of course will require an additional 3 credits. Total 57

Note: if MQR, LPS, or SW courses are more than three credits, then these additional credits contribute towards electives

Version 2016-04-11 Articulation KCC Retail Merchandising Fashion Concentration C. Senior College Upper Division Courses Remaining for Baccalaureate Degree

The New York City College of Technology will grant a Bachelor of Science degree upon satisfactory completion of 120 credits including all Pathways General Education, College Option and specific degree requirements. Applying the transfer credits outline on page 2, NYCCT coursework will include:

Course Number Course Name Cr Comment LIBERAL ARTS / COMMON CORE REQUIREMENTS Flexible Core Flexible Core Complete the remaining 9 credits in the flexible core 3 FC Flexible Core Based on what was taken at the sending institution 3 FC Flexible Core 3 FC College Option: Oral Communication Any approved Course 3 Interdisciplinary Course Any Approved ID course 3 Additional Liberal Arts: ARTH/HIS 1204 20th Century Dress and Culture 3 PSY, SOC, ANTH 1101 One of these Introductory Psychology, Sociology, or 3 Anthropology Social Science Courses ECON 1101 Macro-Economics 3 ART 1103 Survey of Art History 3 MLA Module Liberal Arts Course 3 SBS 3201 Gender, Dress, and Society 3 Elective To reach 60 credits of Liberal Arts required for BS* 3-6 Usually 1- 2 courses Subtotal 36-39

Discipline Requirements: Junior Foundation MKT 2337 or MKT 2300 Entrepreneurship OR Direct and Interactive Marketing 3 ACC 1101 or ACC 1162 Accounting 3 BUF 3100 Trend Forecasting and Social Media 3

Module Courses: Select from one of the modules: each module contains 3 discipline courses and one liberal arts course. Module LA Course counted in “Additional Liberal Arts” section above Module Course 1 3 Module Course 2 3 Module Course 3 3

Capstone Courses BUF 4700 Contemporary Topics in the Fashion Industry 3 BUF 4900 Internship 3 Discipline Elective Business Department Elective* 0-3

Subtotal Discipline requirements 21 Subtotal Liberal Arts requirements 36 Total Required 63

*Depending upon whether the elective from KBCC is a liberal arts, business-related, or non-liberal arts unrelated course.

Version 2016-04-11 Articulation KCC Retail Merchandising Fashion Concentration

Appendix N: INTERNAL ARTICULATION: AAS IN FASHION MARKETING TO BS IN BUSINESS AND TECHNOLOGY OF FASHION

BS IN BUSINESS AND TECHNOLOGY OF FASHION AAS IN FASHION MARKETING

REQUIRED CORE 12 to 14 CORE (3 Courses, 9 Credits) 9 ENG 1 ENG 1101 English Composition I 3 ENG 1 ENG 1101 English Composition 1 3 ENG 2 ENG 1121 3 MQR MAT 1190 or Higher 3 to 4 MQR MAT 1190 or Higher 3 to 4 LPS Any (CHEM 1110 preferred) 3 to 4 LPS Any Approved Course 3 to 4

FLEXIBLE CORE 18 Select 2 additional courses from any of the other 4 areas 9 WC World Cultures & Global Issues 3 WC U.S. U. S. Experience in its Diversity 3 US CE Creative Expression 3 CE I&S Individual and Society 3 IS ECON 1401 Microeconomics 3 SW Scientific World 3 SW Additional1 Additional Course 3 Addit. LA 3 more courses will be required depending on what was taken in the Associates COLLEGE OPTION 12 Comm 1 Course in speech/oral communication 3 COM 1330 Public Speaking or Higher 3 ID 1 Interdisciplinary liberal arts and sciences course 3 LAS 1 General Liberal Arts Course 3 ALAS 1 Advanced Liberal Arts Course 3 Sub Total GENERAL EDUCATION 42 Sub Total GENERAL EDUCATION 21

ADDITIONAL LIBERAL ARTS ARTH/HIS 1204 20th Century Dress and Culture 3 PSY 1101 Introduction to Psychology 3 ECON 1101 Macroeconomics 3 ART 1103 3 Liberal Arts Course from Selected Module 3 SBS 3201 Gender Dress and Society 3 Sub Total Additional Liberal Arts 18 TOTAL LIBERAL ARTS 60 TOTAL LIBERAL ARTS 21

PROGRAM-SPECIFIC DEGREE REQUIREMENTS BUSINESS COURSES

GENERAL LOWER LEVEL BUSINESS COURSES ACC 1101 or ACC1162 3 MKT 1103 Found of Mkt and Sales 3 MKT 1102 Principles of Selling 3 MKT 1210 Marketing Research 3 MKT 1210 Marketing Research 3 MKT 1214 Essentials of Adv 3 MKT 1214 Essentials of Advertising 3 BUS 2339 Financial Mgt 3 BUS 2339 Financial Management 3 Sub Total 15 12

INTRO FASHION COURSES BUF 1101 Intro to the Industry (MKT 2335) 3 MKT 2335 Fashion Merchandising 3 BUF 2203 Visual Merchandising (WI) 3 BUF 2246 Textiles (MKT 1246) 3 MKT 1246 Textiles 3 BUF 2255 Merchandise Planning and Buying (MKT 1255) 3 MKT 1255 Merchandising Planning and Control 3 BUF 2400 Product Development in Fashion 3 MKT 2401 Fashion Buying 3 Sub Total 15 12

JUNIOR FOUNDATION MKT 2337 or MKT 2300 3 MKT 2300 Direct Marketing & Interactive Marketing 3 BUS 2341 Financial Forecasting 3 BUF 3100 Trend Forecasting and Social Media 3 BUS 2425 Business Management 3 BUS 1122 Business Law 3 BUS 1122 Business Law 3 Sub Total 12 9

MODULESelect One Module from the Choices below Fashion Merchandising Admin Global Fashion Innovation in E-Commerce Course 1 (LA COURSE, Already Counted Above) 0 Course 2 3 Course 3 3 Course 4 3 Sub Total 9

CAPSTONE COURSES CAPSTONE COURSES BUF 4700 Contemprorary Topics 3 BUF 4900 Internship 3 Discipline Elective 3 MKT 2337 Entrepreneurship 3 Sub Total 9 Sub Total 3

TOTAL BUSINESS COURSES 60 TOTAL BUSINESS COURSES 36

TOTAL COURSES IN THE DEGREE 120 TOTAL COURSES Accepted from the degree 57

2016-04-11 version

Table 1a: Undergraduate Program Schedule

§ Indicate academic calendar type: _X_Semester __Quarter __Trimester __Other (describe) Term: Fall 1 Check course classification(s) Term: Spring 1 Check course classification(s) Course Number & Title Cr LAS Maj New Prerequisite(s) Course Number & Title Cr LAS Maj New Prerequisite(s) BUF 1101 - Introduction to the Fashion ARTH/HIS 1204 – 20th Century Dress and 3 X X ENG 1101 3 X X Industry Culture (use as flex. core 1) MKT 1103 - Foundations of Marketing and Sales 3 MKT 1210 - Marketing Research 3 X MKT 1100 and CUNY Proficiency MKT 1102, or MKT X X in Reading 1103; Pre- or co- requisite: ENG 1101 ACC 1162 – Elements of Accounting CUNY Proficiency BUS 2339 - Financial Management 3 X MAT 1190 or higher 3 X in reading and or eligibility for mathematics MAT 1275 or higher ENG 1101 - English Composition 1 (CHEM 1000 Principles of Chemistry or 4 X Eligibility for ENG CUNY Proficiency higher preferred, 4 credits: there is a 3 credit 092R or CUNY 3 X in reading and option) proficiency in writing reading and mathematics MAT 1190 - Quantitative Reasoning (MAT CUNY Proficiency ENG 1121 – English Composition II 3 X ENG 1101 1190 or higher) 3 X in reading and mathematics

Term credit total: 15 6 9 Term credit total: 16 10 6 Term: Fall 2 Check course classification(s) Term: Spring 2 Check course classification(s) Course Number & Title Cr LAS Maj New Prerequisite(s) Course Number & Title Cr LAS Maj New Prerequisite(s) MKT 1214 - Essentials of Advertising MKT 1100 & 1102, BUF 2255 - Merchandising, Planning, and 3 X MAT 1190 and BUF 3 X or MKT 1103 ; Pre- Buying 2203 or coreq: ENG 1101 BUF 2203 - Visual Merchandising (WI) BUF 2400 - Product Development in the 3 X X MKT 1210, MKT 3 X X BUF 1101, MKT 1103 Fashion Industry 1214 BUF 2246 - Textiles BUF 1101 (same as Flex Core 4 - Select one Writing Intensive 3 X MKT 2335), BUF course from the flexible core (4 of 6) 3 X 1204 and CHEM 1000 Flex Core 2 - Select one course from the Flex Core 5 - Select one Writing Intensive 3 X 3 X flexible core (2 of 6) course from the flexible core (5 of 6) Flex Core 3 - Select one course from the Flex Core 6 - Select one Writing Intensive 3 X 3 X flexible core (3 of 6) course from the flexible core (6 of 6) Term credit total: 15 6 9 Term credit total: 15 9 6 Term: Fall 3 Check course classification(s) Term: Spring 3 Check course classification(s) Course Number & Title Cr LAS Maj New Prerequisite(s) Course Number & Title Cr LAS Maj New Prerequisite(s) MKT 2300 Direct and Interactive Marketing 3 X BUF 2400 BUF 3100 - Trend Forecasting and Social 3 X X BUF 2400, ARTH (one of two options) Media (Writing Intensive) 1103 BUS 1122 – Business Law 3 X CUNY proficiency SBS 3201 - Gender, Dress, and Society 3 X X PSY 1101, BUF in reading and 2246 writing ART 1103 - Survey of Art History (required 3 X CUNY proficiency Module - Select first Discipline course from 3 X LA) in reading and module writing PSY 1101 - Introduction to Psychology 3 X CUNY proficiency Module - Select Required LA Module Course 3 X (required LA) in reading and (required LA) writing ECON 1101 - Macroeconomics 3 X CUNY proficiency COM 1330 - Oral Communications (College 3 X CUNY proficiency in reading and Option) in reading and writing writing

Term credit total: 15 9 6 Term credit total: 15 9 6 Term: Fall 4 Check course classification(s) Term: Spring 4 Check course classification(s) Course Number & Title Cr LAS Maj New Prerequisite(s) Course Number & Title Cr LAS Maj New Prerequisite(s) Module - Second Discipline Course from 3 X Module - 4xxx Discipline Course from 3 X Module Module BUS 2341 - Financial Forecasting 3 X BUS 2339 BUF 4700 - Contemporary Topics 3 X X SBS 3201; Pre- or corequisite One BUF 4000 level course ID - Interdisciplinary course (College 3 X BUF 4900 - Internship 3 X X Pre- or corequisite Option) One BUF 4000 level course Elective: any untaken discipline specific 3 X LA - Any liberal arts course (LA Elective) 3 X course LA - Any Writing Intensive liberal arts 3 X LA - Any liberal arts course (LA Elective) 3 X course (College Option) Term credit total: 15 6 9 Term credit total: 15 6 9

Program Totals: Credits:120 Liberal Arts & Sciences: 58 Major: 63 Elective & Other:

Cr: credits LAS: liberal arts & sciences Maj: major requirement New: new course Prerequisite(s): list prerequisite(s) for the noted courses Table 2: Full-Time Faculty

Faculty teaching at the graduate level must have an earned doctorate/terminal degree or demonstrate special competence in the field. Provide information on faculty members who are full-time at the institution and who will be teaching each course in the major field or graduate program. The application addendum for professional licensure, teacher certification, or educational leadership certification programs may provide additional directions for those types of proposals.

Highest and Other Additional Qualifications: list Faculty Member Name and Title Percent Time Applicable Earned Degrees related certifications/ licenses; (include and identify Program Program Courses to be Taught to Program & Disciplines (include occupational experience; Director) College/University) scholarly contributions, etc. Alyssa Adomaitis BUF 1101 PhD., University of Recent Publications: Assistant Professor ART/HIS 1204 Minnesota in Social . Department of Business MKT 1214 Psychology of Dress and Adomaitis, A. (April Program Director BUF 2203 Human Behavior, 2002 2014). The Fashion BUF 2246 Footwear Handbook - A BUF 2255 (MKT 1255) MBA in Marketing from Marketing and Industry SBS 3201 Long Island Perspective Bloomsbury BUF 3100 University/C.W. Post in Publishing, Editorial BUF 4700 Marketing, 1997 Assistant, Kiley Kudrna, BUF 4900 Fairchild Books, 1385 BUF 3300 BS SUNY Oneonta Fashion Broadway, 5th Floor, New BUF 3310 Merchandising & Design York, NY 10018 on BUF 4300 with courses taken from November 22, 2013 BUF 3500 SUNY FIT and Parson's School of Design 1994 Adomaitis, A. (2013). A Fashion Paradox: Reflective Thinking for Fashion

100% Forecasting International Textile and Apparel Association (ITAA) Proceedings #67. Monument, CO. http://www.itaaonline.o rg (also a presentation)

Adomaitis, A. (2012). A Sign of the Times: Experiential Learning Managed by Industry. International Textile and Apparel Association (ITAA) Proceedings. Monument, CO. http://www.itaaonline.o rg (also a presentation) Faculty teaching at the graduate level must have an earned doctorate/terminal degree or demonstrate special competence in the field. Provide information on faculty members who are full-time at the institution and who will be teaching each course in the major field or graduate program. The application addendum for professional licensure, teacher certification, or educational leadership certification programs may provide additional directions for those types of proposals.

Highest and Other Additional Qualifications: list Faculty Member Name and Title Percent Time Applicable Earned Degrees related certifications/ licenses; (include and identify Program Program Courses to be Taught to Program & Disciplines (include occupational experience; Director) College/University) scholarly contributions, etc. Adomaitis, A., Johnson, Kim, K., P., Kim, J., & Seunghee Lee (2010). Luxury Advertising: Gender Portrayal and the Use of Sex. International Textile and Apparel Association (ITAA) and Korean Academy of Marketing Science (KAMS). Proceedings. Tokyo, Japan. http://kamsconference .org (also a presentation)

Lucas Bernard BUS 2341 PhD, The New School for Recent Publications Assistant Professor BUS 2339 Social Research, 2008 Department of Business MKT 1210 Global Warming and Clean BUF 4900 MS, Courant Institute of Energy in Asia, (w/U. MKT 2327 Mathematical Science, Nyambuu), OUPblog, NYU, 1998 Oxford University Press,

July BS / MA, City College 8, 2015, http://blog.oup.com (CUNY), 1990 /2015/07/global-warming- clean-energy-asia/ 100% A Quantitative Approach to Assessing Sovereign Default Risk in Resource-rich Emerging Economies, (w/U. Nyambuu) The International Journal of Finance & Economics, Vol. 20, Is. 3, pp 220–241, July, 2015

Time Scales and Economic Faculty teaching at the graduate level must have an earned doctorate/terminal degree or demonstrate special competence in the field. Provide information on faculty members who are full-time at the institution and who will be teaching each course in the major field or graduate program. The application addendum for professional licensure, teacher certification, or educational leadership certification programs may provide additional directions for those types of proposals.

Highest and Other Additional Qualifications: list Faculty Member Name and Title Percent Time Applicable Earned Degrees related certifications/ licenses; (include and identify Program Program Courses to be Taught to Program & Disciplines (include occupational experience; Director) College/University) scholarly contributions, etc. Cycles: The Contributions of Kondratieff, Kuznets, Schumpeter, Kalecki, Goodwin, Kaldor, and Minsky, (w/T. Palley, A. Gevorkyan, & W. Semmler), Kondratieff waves, Grinya, L. E. and Korotaev A.V.(Гринин Л. Е. and Коротаев, А. В.), editors, ISBN: 9785705742820, Uchitel (Учитель ), pp 120– 163, 2014

The Oxford Handbook of The Macroeconomics of Global Warming, (w/ W. Semmler), Oxford University Press, December, 2014

Time Scales and Mechanisms of Economic Cycles: A Review of Theories of Long Waves, (w/T. Palley, A. Gevorkyan, & W. Semmler), Review of KeynesianEconomics, Vol. 2, Is. 1, pp 87-107, January, 2014

Agricultural Commodities and their Financialization, (w/ A. Faculty teaching at the graduate level must have an earned doctorate/terminal degree or demonstrate special competence in the field. Provide information on faculty members who are full-time at the institution and who will be teaching each course in the major field or graduate program. The application addendum for professional licensure, teacher certification, or educational leadership certification programs may provide additional directions for those types of proposals.

Highest and Other Additional Qualifications: list Faculty Member Name and Title Percent Time Applicable Earned Degrees related certifications/ licenses; (include and identify Program Program Courses to be Taught to Program & Disciplines (include occupational experience; Director) College/University) scholarly contributions, etc. Greiner & W. Semmler), Aestimatio: The IEB International Journal of Finance, 5:02-25, pp 8–30, December, 2012

The Great Recession: motivation for re-thinking paradigms in macroeconomic modeling, (w/ W. Semmler), Journal of Economic Behavior and Organization, Vol. 83, Is. 3, August 2012

Visualizing Finance: Developing a Common Language, Parsons The New School for Design, The VFL Press, publication of panel discussion with other panel participants, 2012

Boom–Bust Cycles: Leveraging, Complex Securities, and Asset Prices, (w/ W. Semmler), Journal of Economic Behavior and Organization, Vol. 81, No. 2, pp 442–465, February, 2012

Stanley Carroll ACC 1162, 1101 MS, Lehman College License 20% Professor (CUNY), 1987 CPA, New York, 1979 Faculty teaching at the graduate level must have an earned doctorate/terminal degree or demonstrate special competence in the field. Provide information on faculty members who are full-time at the institution and who will be teaching each course in the major field or graduate program. The application addendum for professional licensure, teacher certification, or educational leadership certification programs may provide additional directions for those types of proposals.

Highest and Other Additional Qualifications: list Faculty Member Name and Title Percent Time Applicable Earned Degrees related certifications/ licenses; (include and identify Program Program Courses to be Taught to Program & Disciplines (include occupational experience; Director) College/University) scholarly contributions, etc. Department of Business Accounting

BBA, Baruch College (CUNY), 1977

Jierong Cheng ACC 1162, 1101 ABD, The Business School License Assistant Professor of The Rutgers University CPA, New York State Department of Business

MS, Brooklyn College Recent Publications (CUNY), 2008 Accounting A Methodology for Evaluating the Effect of BS, Brooklyn College Grade Inflation and Course (CUNY), 2007 Duration on Student Performance in Accounting Courses, proceedings of the Mid-Atlantic American Accounting Association – this paper was awarded the “Best Paper on Teaching, 20% Learning and Curriculum Section”, co-author: Dr. Yaw Mensah, 2015

Small and Medium Sized Entities Management’s Perspective on Principles- Based Accounting Standards on Lease Accounting, Journal of Technology and Investment, February 2011, pp. 71 - 76

Lease Accounting: The GAAP, the IFRS and the New, Journal of the CPA Faculty teaching at the graduate level must have an earned doctorate/terminal degree or demonstrate special competence in the field. Provide information on faculty members who are full-time at the institution and who will be teaching each course in the major field or graduate program. The application addendum for professional licensure, teacher certification, or educational leadership certification programs may provide additional directions for those types of proposals.

Highest and Other Additional Qualifications: list Faculty Member Name and Title Percent Time Applicable Earned Degrees related certifications/ licenses; (include and identify Program Program Courses to be Taught to Program & Disciplines (include occupational experience; Director) College/University) scholarly contributions, etc. Practitioner, Vol 3, Issue 2, 2011

John Dixon MKT 1103 EdD, Teacher’s College, Associate Professor MKT 1210 Columbia University, Department of Business MKT 1214 1992 MKT 2327 BUF 1101 (MKT 2335) EdM, Teacher’s College, BUF 2255 (MKT 1255) Columbia University, BUF 2400 100% 1983 BUF 4900 BUF 3500 MBA, Columbia University, 1973

BA, Howard University, 1971 Roy Iraggi BUS 1122 JD, St. John’s University Assistant Professor MKT 1103 Department of Business MBA, Adelphi University

66%

Highest and Other Additional Qualifications: list Faculty Member Name and Title Applicable Earned Percent Time related certifications/ licenses; (include and identify Program Program Courses to be Taught Degrees & Disciplines to Program occupational experience; scholarly Director) (include contributions, etc. College/University) Rachel Raskin ACC 1162 MS, Brooklyn College, License 40% Assistant Professor BUF 2255 (MKT 1255) CUNY, Accounting, CPA, New York State Highest and Other Additional Qualifications: list Faculty Member Name and Title Applicable Earned Percent Time related certifications/ licenses; (include and identify Program Program Courses to be Taught Degrees & Disciplines to Program occupational experience; scholarly Director) (include contributions, etc. College/University) Department of Business 2011

BS, Macaulay Honors

College, CUNY Accounting, 2010 Timothy Reinig MKT 1103 Professor MKT 2300 JD, University at Buffalo Recent Publications Department of Business BUF 4400 (SUNY) 1991 BUS 1122 Three Case Studies in BUF 4500 MM, University of Customer Relationship BUF 3400 Michigan 1982 Management: Building Customer Value, Satisfaction BM, Oberlin College and Loyalty, 30 Perspectives 10 1979 (2009).

Building Web Site Traffic 85% Through Online Promotions: An Examination of the Legal and Regulatory Parameters Of Online Sweepstakes, 29 Perspectives 20 (2007).

M-Commerce: The Wireless Revolution in e-Business, 28 Perspectives 80 (2006).

Gerald Singh ACC 1162, 1101 MBA, Dowling College License Assistant Professor Department of Business BSc, Old Westbury CPA, New York 20% (SUNY) CGFM, CFE, CFSA

Highest and Other Additional Qualifications: list Faculty Member Name and Title Applicable Earned Percent Time related certifications/ licenses; (include and identify Program Program Courses to be Taught Degrees & Disciplines to Program occupational experience; scholarly Director) (include contributions, etc. College/University) Tracie (Tsun-Yin) Tung New Hire BUF 1101 PhD Design and Jai, T. & Tung, T. (2015). Fashion for Fall 2016 ART/HIS 1204 Human Environment, innovativeness, information MKT 1214 Oregon State technology innovativeness, and BUF 2203 University prior experience as factors BUF 2246 (MKT 1246) influencing adoption of apparel BUF 2400 MS Design and Human mobile e-catalogs. Journal of Global BUF 3100 Environment Oregon Fashion Marketing, 6 (3), 163-179. BUF 4700 State University BUF 4900 100% Tung, T., Jai, T., & Burns, L. D. BUF 3500 (2014). Attributes of apparel tablet BUF 3510 (MKT 2401) catalogs: value proposition BUF 4500 BA National Hsinchu comparisons. Journal of Fashion BUF 3400 University of Marketing and Management, 18 (3), BUF 4400 Education 321-337.

David Zimmerman ACC 1162, 1101 MBA, New York License Assistant Professor University CPA, New York Department of Business 20% BA, Yeshiva University

Anne Zissu BUS 2341 PhD, The Graduate Recent Publications Chair, Department of Business BUS 2339 School and University Center (CUNY), 1988 Gravilov L., Gravilova N., Stone C., Zissu A, (2014) New MA, U. of Nanterre Findings on Older People’s (Paris), 1983 Life Expectancies Confirm Gompertz’ The Law: Impact on BA, U. of Nanterre the Value of Securitized Life 100% (Paris), 1981 Settlements, The Journal of Structured Finance, Summer 2014

Ortiz, C., Stone, C. A. and Zissu, A. (2013) "An innovative form of credit enhancement for securitized reverse mortgages: Finding paths of cross-over points Highest and Other Additional Qualifications: list Faculty Member Name and Title Applicable Earned Percent Time related certifications/ licenses; (include and identify Program Program Courses to be Taught Degrees & Disciplines to Program occupational experience; scholarly Director) (include contributions, etc. College/University) isolated from changes in interest and inflation rates", The Journal of Risk Finance, Vol.14, Is: 4, pp. 414- 431.

Ortiz, C., Stone, C. A., & Zissu, A. (2013) “When Do Securitized Reverse Mortgages Become Liabilities,” The Journal of Structured Finance, Spring 2013, Vol. 19, No. 1: pp. 57-64.

Stone, C. A., & Zissu, A. The Securitization Markets Handbook (second edition), John Wiley & Sons, New York, NY, September 2012.

Stone, C. A., & Zissu, A. (2012) “The Effect of Probabilistic vs. Deterministic Valuation of Securitized Senior Life Settlements on the Level of Liquidity Facility,” The Journal of Structured Finance, Spring 2012, Vol. 18, No. 1: pp. 137-143

Stone, C. A., & Zissu, A. (2011/2012) “The Secondary Market in Home Equity Conversion Mortgages”, in Reverse Mortgages and Linked Securities: The Complete Guide to Risk, Pricing, and Regulation (Wiley Finance) edited by Vishaal B. Highest and Other Additional Qualifications: list Faculty Member Name and Title Applicable Earned Percent Time related certifications/ licenses; (include and identify Program Program Courses to be Taught Degrees & Disciplines to Program occupational experience; scholarly Director) (include contributions, etc. College/University) Bhuyan, 2011. Chapter

Stone, C. A., & Zissu, A.(2011) The Asset and Liability Sides of Senior Life Settlements Winter 2011, The Journal of Structured Finance Vol. 16, No. 4: pp. 69-76.

Ortiz, C., Stone, C. A., & Zissu, A. (2010) Securitization of Financial Asset/Liability Products with Longevity Risk, The Journal of Financial Transformation Vol. 30. pp 89- 91.

SBS 3201 Recent Publications Peter Catapano HIS 1103 University of Associate Professor California, Irvine "The Perfect Woman: Annette Department of Social Science Ph.D., History, kellerman and the Spectacle of Critical Theory the Female Form," Proteus: A Journal of Ideas, Fall 2008. University of California, Los Book review of Hollywood and Angeles M.A., Film the Culture Elite: How the and Television Studies Movies Became American,by 20% Peter Decherney, Journal of Columbia University Popular Culture, October 2008. B.A., History “Sin Cities: AReview of Edwin Dimendberg, Film Noir and the Spaces of Modernity, Harvard University Press (2004),” Film- Philosophy, December 2006.

Highest and Other Additional Qualifications: list Faculty Member Name and Title Applicable Earned Percent Time related certifications/ licenses; (include and identify Program Program Courses to be Taught Degrees & Disciplines to Program occupational experience; scholarly Director) (include contributions, etc. College/University) Eric M. Rodriguez SBS 3201 Recent Publications Assistant Professor CUNY Graduate Department of Social Science Center Rodriguez, E. M. (In Press). At Ph.D., the intersection of church and Social/Personality gay: A review of the Psychology, 2006 psychological research on gay and lesbian Christians. In C. CUNY Graduate Cusak & J. Prior Center (Eds.), Religion, sexuality and M.Phil., spirituality. Oxford, UK: Social/Personality Routledge. Psychology, 2003 Rodriguez, E. M. & Ouellette, CUNY Graduate S. C. (In Press). Gay and Center lesbian Christians: Homosexual M.A., Psychology, and religious identity 1998 integration in the members and participants of a gay-positive Indiana University of church. In S. Hunt 10% Pennsylvania (IUP) (Ed.), Religion and LGBTQ B.A., Psychology sexualities: Critical essays. (Anthropology Minor), Bristol, UK: Ashgate. 1993 Vaughan, M. D., & Rodriguez, E. M. (In Press). LGBT strengths: Incorporating positive psychology into theory, research, training and practice. Psychology of Sexual Orientation and Gender Diversity.

Ream, G. L., & Rodriguez, E. M. (2014). Sexual minorities. In C. McNamara Barry & M. M. Abo-Zena (Eds.), Emerging adults' religiousness and spirituality: Meaning making in an age of transition (pp. 204- Highest and Other Additional Qualifications: list Faculty Member Name and Title Applicable Earned Percent Time related certifications/ licenses; (include and identify Program Program Courses to be Taught Degrees & Disciplines to Program occupational experience; scholarly Director) (include contributions, etc. College/University) 219). New York, NY: Oxford.

Rodriguez, E. M., Lytle, M. C., & Vaughan, M. D. (2013). Exploring the intersectionality of bisexual, religious/spiritual and political identities from a feminist perspective. Journal of Bisexuality, 13, 285-309.

Lisa Pope Fischer SBS 3201 Recent Publications Assistant Professor Ph.D., Department of Social Science Anthropology,Universi ty of California at Los “Turkey Backbones and Angeles 2001 Chicken Gizzards: Women’s Food Roles in Post-Socialist M.A., Hungary” in Food and 10% Anthropology,Universi Foodways, 18:4, 233-260, ty of Michigan at Ann 2010. Arbor 1991 “Time, Ritual, and Post B.A., Field of Socialist Change in Hungary” concentration: in Omertaa: Journal for Humanities Field Applied Anthropology, a Highest and Other Additional Qualifications: list Faculty Member Name and Title Applicable Earned Percent Time related certifications/ licenses; (include and identify Program Program Courses to be Taught Degrees & Disciplines to Program occupational experience; scholarly Director) (include contributions, etc. College/University) Major (Anthropology, special issue devoted to Folklore, Art History, constructions of “time.” French, French Volume 4, 2008. History), University of (www.Omertaa.org). California at Berkeley 1986

Sandra Cheng ART/HIS 1204 Ph.D. University of Recent Publications Assistant Professor Delaware, Art History Humanities Department "Ridiculous Portraits: Comic Ugliness and Early Modern M.A. University of Caricature" In Rire en images à Delaware, Art History la Renaissance, eds. Diane Bodart, Andreas Beyer and B.A. University of Francesca Alberti, proceedings Pittsburgh, Art History from a conference co-sponsored by the Centre Allemand

d'Histoire de l'Art et Centre d'Histoire de l'Art de la Renaissance. Paris. Turnhout: 10% Brepols, 2014, forthcoming.

"La Touche satirique du Bernin: dessin et caricature comme acte performatif au début de l'époque modern."Roven, 8 (Automne- Hiver 2012-2013): 50-53.

"The Monstrous Portrait: Caricature, Physiognomy, and Monsters in Early Modern Italy." Preternature: Critical Highest and Other Additional Qualifications: list Faculty Member Name and Title Applicable Earned Percent Time related certifications/ licenses; (include and identify Program Program Courses to be Taught Degrees & Disciplines to Program occupational experience; scholarly Director) (include contributions, etc. College/University) and Historical Studies on the Preternatural, vol 1 (2) (2012): 197-231.

Table 3: Part-Time Faculty

Faculty teaching at the graduate level must have an earned doctorate/terminal degree or demonstrate special competence in the field. Provide information on part- time faculty members who will be teaching each course in the major field or graduate program. The application addendum for professional licensure, teacher certification, or educational leadership certification programs may provide additional directions for those types of proposals.

Highest and Other Applicable Additional Qualifications: list related Faculty Member Name and Title Program Courses to be Taught Earned Degrees & Disciplines certifications/licenses; occupational

(include College/University) experience; scholarly contributions, etc.

Denise Lacen BUF 1101 : Introduction to the Fashion M.S Fashion Design Over 8 years of fashion, graphic design and Industry Drexel University teaching experience at the collegiate level MKT 1214: Essentials of Advertising BUF 2246: Textiles B.Tech Communication Design Assistant Director at NYFW (New York ARTH 1204: 20th Century Dress and New York City College of Fashion Week) Culture Technology BUF 2400: Product Development in the Fashion Industry A.A.S Advertsing Design BUF 3600: Textile Analysis New York City College of BUF 2203: Visual Merchandising Technology BUF 3100: Trend Forecasting and Social Media BUF 3510: Fashion Buying Technologies BUF 4900: Internship

Carol Brathwaite BUF 1101 : Introduction to the Fashion City University of New York Industry New York, NY MKT 1214: Essentials of Advertising BUF 2246: Textiles Masters in Liberal Studies, BUF 2400: Product Development in the Fashion and Global Studies Fashion Industry track, 2017 BUF 3600: Textile Analysis BUF 2203: Visual Merchandising Florida State University, BUF 3100: Trend Forecasting and Social Media Tallahassee, FL BUF 3510: Fashion Buying Masters in Human Sciences, Technologies Retail Merchandising, 2013 BUF 4900: Internship Nova Southeastern University, Fort Lauderdale, FL Master of Business Faculty teaching at the graduate level must have an earned doctorate/terminal degree or demonstrate special competence in the field. Provide information on part- time faculty members who will be teaching each course in the major field or graduate program. The application addendum for professional licensure, teacher certification, or educational leadership certification programs may provide additional directions for those types of proposals.

Highest and Other Applicable Additional Qualifications: list related Faculty Member Name and Title Program Courses to be Taught Earned Degrees & Disciplines certifications/licenses; occupational

(include College/University) experience; scholarly contributions, etc.

Administration, 2005

Fashion Institute of Technology SUNY, New York, NY

Bachelor of Science in International Trade and Marketing, 2003

Paul Salisbury MKT 2300 Columbia University, PhD. Retired executive in Direct Advertising Industry, Segment Analytics, Database Director, and analysis

William Dertinger MKT 1103 JD Brooklyn Law School CEO / Esquire Consultant Group, sales BUS 1122 strategy development and software consulting

Roosevelt Bartholomew MKT 1103 Long Island University MBA MKT 1210 Long Island University BS Accounting

Charles Halpern MKT 2327 University of Pennsylvania, Wharton Business School MBA

Faculty teaching at the graduate level must have an earned doctorate/terminal degree or demonstrate special competence in the field. Provide information on part- time faculty members who will be teaching each course in the major field or graduate program. The application addendum for professional licensure, teacher certification, or educational leadership certification programs may provide additional directions for those types of proposals.

Highest and Other Applicable Additional Qualifications: list related Faculty Member Name and Title Program Courses to be Taught Earned Degrees & Disciplines certifications/licenses; occupational

(include College/University) experience; scholarly contributions, etc.

Shelia Jones MKT 2327 Long Island University MBA BUF 1101 Accounting MKT 1103 MKT 1210 Fashion Institute of technology BS MKT 1214 Marketing MKT 2255 BUF 4700 MKT 2300

Table 4: Faculty to be Hired If faculty must be hired, specify the number and title of new positions to be established and minimum qualifications. Minimum Qualifications Expected No. of New Percent Time Title/Rank of Position (including degree and discipline F/T or P/T Expected Course Assignments Hiring Positions to Program area) Date Assistant Professor 1 Doctorate / Textiles and new F/T 100% BUF 1101, BUF 2203, BUF Fall 2018 technologies 2246, BUF 2400, BUF 4700, BUF 4900, BUF 4300, BUF 3300, BUF 3510 Adjunct Lecturer 2 MA P/T 100% Spring 2017

Program Expenditures

Table 5: New Resources Year 1 Year 2 Year 3 Year 4 Year 5 Expenditures 2017-18 2018-19 2019-20 2020-21 2021-22 Full Time Faculty $ 136,702.06 $ 160,066.06 $ 160,066.06 $ 160,066.06 $ 160,066.06 Part Time Faculty $ 149,160.00 $ 186,450.00 $ 217,525.00 $ 217,525.00 $ 217,525.00

Full Time Staff $ - $ - $ - $ - $ - Part Time Staff $ 49,720.00 $ 49,720.00 $ 49,720.00 $ 49,720.00 $ 49,720.00 Library (Includes Staffing) $ - $ - $ - $ - $ -

Equipment $ - $ - $ - $ - $ -

Laboratories $ 30,400.00 $ 400.00 $ 30,800.00 $ 800.00 $ 800.00

Supplies & Expenses $ - $ - $ - $ - $ - (Other than Personal Services) Capital Expenditures $ - $ - $ - $ - $ -

Other $ - $ - $ - $ - $ -

Total all $ 365,982.06 $ 396,636.06 $ 458,111.06 $ 428,111.06 $ 428,111.06

[1] Specify the inflation rate used for projections. [2] Specify the academic year. [3] Include fringe benefits. [4] New resources means resources engendered specifically by the proposed program. The new resources from the previous year should be carried over to the following year, new resources with adjustments for inflation, if a continuing cost. [5] Specify what is included in "other" category, (e.g.,student financial aid). Projected Revenue

Projected Revenue Related to the Proposed Program

1st Year 2nd Year 3rd Year 4th Year 5th Year

Revenues[1] Academic Year[2] Academic Year† Academic Year† Academic Year† Academic Year† Tuition Revenue[3] 01. From Existing Sources[4] $189,900 $468,420 $807,075 $1,244,703 $2,418,281 02. From New Sources[5] $542,700 $974,820 $1,310,690 $2,528,921 $2,673,544 03. Total $542,700 $974,820 $1,310,690 $2,528,921 $2,673,544 Other Revenue[7] 07. From Existing Sources§ $0 $0 $0 $0 $0 08. From New Sources** $0 $0 $0 $0 09. Total $0 $0 $0 $0 $0 Grand Total[8] 10. From Existing Sources§ $189,900 $468,420 $807,075 $1,244,703 $2,418,281 11. From New Sources** $732,600 $1,443,240 $2,117,765 $3,773,624 $5,091,825 TOTAL $732,600 $1,443,240 $2,117,765 $3,773,624 $5,091,825

[1] Specify the inflation rate used for projections. [2] Specify the academic year. [3] Please explain how tuition revenue was calculated. [4] Existing sources means revenue generated by continuing students. Please rember to account for attrition and graduation rates [5] New sources means revenue engendered by new students. The revenue from new sources from one year should be carried over to the next year as revenues from continuing sources with adjustments for inflation. [6] Public institutions should include here regular State appropriations applied to the program. [7] Specify what is included in "other" category. [8] Enter total of Tuition, State and Other Revenue, from Existing or New Sources. Sup Mat Expenditures

DIRECT OPERATING EXPENSES Year 1 Year 2 Year 3 Year 4 Year 5 Include additional expenses incurred by other programs when satisfying needs of new program. Faculty need should be commensurate with "net section needs" based on enrollment (see "Enroll & Seat Need Projections" tab)

Current Full Time Faculty Overload (include Summer) 16500 16500 16500 16500 16500 New Full Time Faculty Base Salary (list separetely) 80041 80041 80041 80041 80041 New Full Time Faculty Overload (include Summer) 0 16500 16500 16500 16500 New Faculty Re-assigned Time (list seperately) Full Time Employee Fringe Benefits (41.6%) 40161.056 47025.056 47025.056 47025.056 47025.056 Total (Links to Full-Time Faculty on Program Exp Worksheet) $ 136,702.06 $ 160,066.06 $ 160,066.06 $ 160,066.06 $ 160,066.06

Part Time Faculty Actual Salaries 120000 150000 175000 175000 175000 Part Time Faculty Actual Fringe Benefits (24.3%) 29160 36450 42525 42525 42525 Total (Links to Part-Time Faculty Program Exp Worksheet) $ 149,160.00 $ 186,450.00 $ 217,525.00 $ 217,525.00 $ 217,525.00

Full Time Staff Base Salary (list separetely) Full Time Staff Fringe Benefits (41.6%) 0 0 0 0 0 Total (Links to Full-Time Staff on Program Exp Worksheet) $ - $ - $ - $ - $ -

Year 1 Year 2 Year 3 Year 4 Year 5 PART-TIME STAFF (do not include library staff in this section) Part Time Staff Base Salary (Program Office Assistant) 8500 8500 8500 8500 8500 Part Time Staff Base Salary (Laboratory CLT) 40000 40000 40000 40000 40000 Faculty Replacement Costs (replacement of full-time faculty - e.g. on release time - with part-time faculty) Graduate Assistants Student Hourly Part Time Employee Fringe Benefits (24.3%) 9720 9720 9720 9720 9720 Total (Links to Part-Time Staff on Program Exp Worksheet) $ 49,720 $ 49,720 $ 49,720 $ 49,720 $ 49,720

LIBRARY Library Resources Library Staff Full Time (List Separately) Full Time Staff Fringe Benefits (41.6%) 0 0 0 0 0 Library Staff Part Time (List Separately) Part Time Employee Fringe Benefits (24.3%) 0 0 0 0 0 TOTAL (Links to Library on Program Exp Worksheet) $ - $ - $ - $ - $ -

EQUIPMENT Computer Hardware Office Furniture Other (Specify) Total (Links to Equipment on Program Exp Worksheet) $ - $ - $ - $ - $ -

LABORATORIES Laboratory Equipment 30,000 30,000 Other- Labarotory Maintenance 400 400 800 800 800 TOTAL (Links to Laboratories on Program Exp Worksheet) $ 30,400.00 $ 400.00 $ 30,800.00 $ 800.00 $ 800.00

Year 1 Year 2 Year 3 Year 4 Year 5 SUPPLIES AND EXPENSES (OTPS) Consultants and Honoraria Office Supplies Instructional Supplies Faculty Development Travel and Conferences Membership Fees Advertising and Promotion Accreditation Computer Software Computer License Fees Computer Repair and Maintenance Equipment Repair and Maintenance New Total Supplies and OTPS Expenses (Links to Supplies on Program Exp Worksheet) $ - $ - $ - $ - $ -

CAPITAL EXPENDITURES Facility Renovations Classroom Equipment Other (list separately) TOTAL (Links to Capital Expenditures on Program Exp Worksheet) $ - $ - $ - $ - $ -

Other (list separately)

TOTAL (Links to Other on Program Exp Worksheet) $ - $ - $ - $ - $ - Supporting Materials Revenue

The Five-Year Revenue Projections for Program SENIOR COLLEGE (UNDERGRADUATE) WORKSHEET Year 1 = Fall 2017

EXISTING FULL-TIME STUDENTS Year One Year Two Year Three Year Four Year Five Tuition & Fees: # of EXISTING FULL-TIME, In-State Students (linked from "Enroll & Seat Need Projections") 30 74 125 189 360 Tuition Income (calculates 2% increase per year after Fall 2015) $6,330 $6,330 $6,457 $6,586 $6,717 Total Tuition $189,900 $468,420 $807,075 $1,244,703 $2,418,281 Student Fees (enter ANNUAL program fees other than standard CUNY fees) Total Fees 0 0 0 0 0 Total In-State Tuition & Fees $189,900 $468,420 $807,075 $1,244,703 $2,418,281

Tuition & Fees: # of EXISTING FULL-TIME, Out-of-State Students (linked from "Enroll & Seat Need Projections") 0 0 0 0 0 Annual Avg # of Credits per FT student (24-30) 27 27 27 27 27 Tuition Income (Specify Rate per credit. Calculates 2% annual increase after Fall 2015) $535 $560 $571 $583 $594 Total Tuition $0 $0 $0 $0 $0 Student Fees (enter ANNUAL program fees other than standard CUNY fees) Total Fees 0 0 0 0 0 Total Out-of-State Tuition & Fees $0 $0 $0 $0 $0

TOTAL EXISTING FULL-TIME TUITION REVENUE $189,900 $468,420 $807,075 $1,244,703 $2,418,281

EXISTING PART-TIME STUDENTS Year One Year Two Year Three Year Four Year Five Tuition & Fees: # of EXISTING PART-TIME, In-State Students (linked from "Enroll & Seat Need Projections") 0 38 73 98 120 Total Enrolled Credits (Enter Avg # credits per student per year-Fall+ Spring+Summer -- i.e. 6 Fall, 6 Spring, 3 Summer=15) Tuition Income (Specify Rate per credit. Calculates 2% increase per year after Fall 2015) $260 $265 $271 $276 $281 Total Tuition $0 $0 $0 $0 $0 Student Fees (enter ANNUAL program fees other than standard CUNY fees) Total Fees 0 0 0 0 0 Total In-State Tuition & Fees $0 $0 $0 $0 $0

Tuition & Fees: # of EXISTING PART-TIME Out of State Students (linked from "Enrollment and Seat Need Projections") 0 0 0 0 0 Total Enrolled Credits (Enter Avg # credits per student per year-Fall+ Spring+Summer -- i.e. 6 Fall, 6 Spring, 3 Summer=15) Tuition Income (Specify Rate per credit. Calculates 2% increase per year after Fall 2015) $535 $560 $571 $583 $594 Total Tuition $0 $0 $0 $0 $0 Student Fees (enter ANNUAL program fees other than standard CUNY fees) Total Fees 0 0 0 0 0 Total Out-of-State Tuition & Fees $0 $0 $0 $0 $0

TOTAL EXISTING PART TIME REVENUE $0 $0 $0 $0 $0

TOTAL EXISTING REVENUE (LINKS TO REVENUE SPREADSHEET ROW 5) $189,900 $468,420 $807,075 $1,244,703 $2,418,281

NEW FULL-TIME STUDENTS Year One Year Two Year Three Year Four Year Five Tuition & Fees: # of NEW FULL-TIME, In-State Students (linked from "Enroll & Seat Need Projections") 90 154 203 384 398 Tuition Income (Calculates 2% increase per year after Fall 2015) $6,030 $6,330 $6,457 $6,586 $6,717 Total Tuition $542,700 $974,820 $1,310,690 $2,528,921 $2,673,544 Student Fees (enter ANNUAL program fees other than standard CUNY fees) Total Fees 0 0 0 0 0 Total In-State Tuition & Fees $542,700 $974,820 $1,310,690 $2,528,921 $2,673,544

Tuition & Fees: # of NEW FULL-TIME, Out-of -State Students (linked from "Enroll & Seat Need Projections") 0 0 0 0 0 Annual Avg # of Credits per FT student (24-30) Supporting Materials Revenue

Tuition Income (Specify Rate per credit. Calculates 2% increase per year after Fall 2015) $535 $560 $571 $583 $594 Total Tuition $0 $0 $0 $0 $0 Student Fees (enter ANNUAL program fees other than standard CUNY fees) Total Fees 0 0 0 0 0 Total Out-of-State Tuition & Fees $0 $0 $0 $0 $0

TOTAL NEW FULL-TIME TUITION REVENUE $542,700 $974,820 $1,310,690 $2,528,921 $2,673,544

NEW PART-TIME STUDENTS Year One Year Two Year Three Year Four Year Five Tuition & Fees: # of NEW PART-TIME, In-State Students (linked from "Enroll & Seat Need Projections") 57 97 130 160 168 Total Enrolled Credits (Enter Avg # credits per student per year-Fall+ Spring+Summer -- i.e. 6 Fall, 6 Spring, 3 Summer=15) Tuition Income (Specify Rate per credit. Calculates 2% increase per year after Fall 2015) $260 $275 $281 $286 $292 Total Tuition $0 $0 $0 $0 $0 Student Fees (enter ANNUAL program fees other than standard CUNY fees) Total Fees 0 0 0 0 0 Total In-State Tuition & Fees $0 $0 $0 $0 $0

Tuition & Fees: # of NEW PART-TIME, Out-of-State Students 0 0 0 0 0 Total Enrolled Credits (Enter Avg # credits per student per year-Fall+ Spring+Summer -- i.e. 6 Fall, 6 Spring, 3 Summer=15) Tuition Income (Specify Rate per credit) calculates 2% increase per year $535 $560 $571 $583 $594 Total Tuition $0 $0 $0 $0 $0 Student Fees (enter ANNUAL program fees other than standard CUNY fees) Total Fees 0 0 0 0 0 Total Out-of-State Tuition & Fees $0 $0 $0 $0 $0

TOTAL NEW PART-TIME REVENUE $0 $0 $0 $0 $0

TOTAL NEW REVENUE (LINKS TO REVENUE SPREADSHEET ROW 7) $542,700 $974,820 $1,310,690 $2,528,921 $2,673,544

OTHER REVENUE Year One Year Two Year Three Year Four Year Five Other Revenue From Existing Sources (specify and explain)-LINKS TO REVENUE SPREADSHEET ROW 13) Other Revenue New (specify and explain) (LINKS TO REVENUE SPREADSHEET ROW 15)

Table 1a: Undergraduate Program Schedule

§ Indicate academic calendar type: _X_Semester __Quarter __Trimester __Other (describe) Term: Fall 1 Check course classification(s) Term: Spring 1 Check course classification(s) Course Number & Title Cr LAS Maj New Prerequisite(s) Course Number & Title Cr LAS Maj New Prerequisite(s) BUF 1101 - Introduction to the Fashion ARTH/HIS 1204 – 20th Century Dress and 3 X X ENG 1101 3 X X Industry Culture (use as flex. core 1) MKT 1103 - Foundations of Marketing and Sales 3 MKT 1210 - Marketing Research 3 X MKT 1100 and CUNY Proficiency MKT 1102, or MKT X X in Reading 1103; Pre- or co- requisite: ENG 1101 ACC 1162 – Elements of Accounting CUNY Proficiency BUS 2339 - Financial Management 3 X MAT 1190 or higher 3 X in reading and or eligibility for mathematics MAT 1275 or higher ENG 1101 - English Composition 1 (CHEM 1000 Principles of Chemistry or 4 X Eligibility for ENG CUNY Proficiency higher preferred, 4 credits: there is a 3 credit 092R or CUNY 3 X in reading and option) proficiency in writing reading and mathematics MAT 1190 - Quantitative Reasoning (MAT CUNY Proficiency ENG 1121 – English Composition II 3 X ENG 1101 1190 or higher) 3 X in reading and mathematics

Term credit total: 15 6 9 Term credit total: 16 10 6 Term: Fall 2 Check course classification(s) Term: Spring 2 Check course classification(s) Course Number & Title Cr LAS Maj New Prerequisite(s) Course Number & Title Cr LAS Maj New Prerequisite(s) MKT 1214 - Essentials of Advertising MKT 1100 & 1102, BUF 2255 - Merchandising, Planning, and 3 X MAT 1190 and BUF 3 X or MKT 1103 ; Pre- Buying 2203 or coreq: ENG 1101 BUF 2203 - Visual Merchandising (WI) BUF 2400 - Product Development in the 3 X X MKT 1210, MKT 3 X X BUF 1101, MKT 1103 Fashion Industry 1214 BUF 2246 - Textiles BUF 1101 (same as Flex Core 4 - Select one Writing Intensive 3 X MKT 2335), BUF course from the flexible core (4 of 6) 3 X 1204 and CHEM 1000 Flex Core 2 - Select one course from the Flex Core 5 - Select one Writing Intensive 3 X 3 X flexible core (2 of 6) course from the flexible core (5 of 6) Flex Core 3 - Select one course from the Flex Core 6 - Select one Writing Intensive 3 X 3 X flexible core (3 of 6) course from the flexible core (6 of 6) Term credit total: 15 6 9 Term credit total: 15 9 6 Term: Fall 3 Check course classification(s) Term: Spring 3 Check course classification(s) Course Number & Title Cr LAS Maj New Prerequisite(s) Course Number & Title Cr LAS Maj New Prerequisite(s) MKT 2300 Direct and Interactive Marketing 3 X BUF 2400 BUF 3100 - Trend Forecasting and Social 3 X X BUF 2400, ARTH (one of two options) Media (Writing Intensive) 1103 BUS 1122 – Business Law 3 X CUNY proficiency SBS 3201 - Gender, Dress, and Society 3 X X PSY 1101, BUF in reading and 2246 writing ART 1103 - Survey of Art History (required 3 X CUNY proficiency Module - Select first Discipline course from 3 X LA) in reading and module writing PSY 1101 - Introduction to Psychology 3 X CUNY proficiency Module - Select Required LA Module Course 3 X (required LA) in reading and (required LA) writing ECON 1101 - Macroeconomics 3 X CUNY proficiency COM 1330 - Oral Communications (College 3 X CUNY proficiency in reading and Option) in reading and writing writing

Term credit total: 15 9 6 Term credit total: 15 9 6 Term: Fall 4 Check course classification(s) Term: Spring 4 Check course classification(s) Course Number & Title Cr LAS Maj New Prerequisite(s) Course Number & Title Cr LAS Maj New Prerequisite(s) Module - Second Discipline Course from 3 X Module - 4xxx Discipline Course from 3 X Module Module BUS 2341 - Financial Forecasting 3 X BUS 2339 BUF 4700 - Contemporary Topics 3 X X SBS 3201; Pre- or corequisite One BUF 4000 level course ID - Interdisciplinary course (College 3 X BUF 4900 - Internship 3 X X Pre- or corequisite Option) One BUF 4000 level course Elective: any untaken discipline specific 3 X LA - Any liberal arts course (LA Elective) 3 X course LA - Any Writing Intensive liberal arts 3 X LA - Any liberal arts course (LA Elective) 3 X course (College Option) Term credit total: 15 6 9 Term credit total: 15 6 9

Program Totals: Credits:120 Liberal Arts & Sciences: 58 Major: 63 Elective & Other:

Cr: credits LAS: liberal arts & sciences Maj: major requirement New: new course Prerequisite(s): list prerequisite(s) for the noted courses

Table 2: Full-Time Faculty

Faculty teaching at the graduate level must have an earned doctorate/terminal degree or demonstrate special competence in the field. Provide information on faculty members who are full-time at the institution and who will be teaching each course in the major field or graduate program. The application addendum for professional licensure, teacher certification, or educational leadership certification programs may provide additional directions for those types of proposals.

Highest and Other Additional Qualifications: list Faculty Member Name and Title Percent Time Applicable Earned Degrees related certifications/ licenses; (include and identify Program Program Courses to be Taught to Program & Disciplines (include occupational experience; Director) College/University) scholarly contributions, etc. Alyssa Adomaitis BUF 1101 PhD., University of Recent Publications: Assistant Professor ART/HIS 1204 Minnesota in Social . Department of Business MKT 1214 Psychology of Dress and Adomaitis, A. (April Program Director BUF 2203 Human Behavior, 2002 2014). The Fashion BUF 2246 Footwear Handbook - A BUF 2255 (MKT 1255) MBA in Marketing from Marketing and Industry SBS 3201 Long Island Perspective Bloomsbury BUF 3100 University/C.W. Post in Publishing, Editorial BUF 4700 Marketing, 1997 Assistant, Kiley Kudrna, BUF 4900 Fairchild Books, 1385 BUF 3300 BS SUNY Oneonta Fashion Broadway, 5th Floor, New BUF 3310 Merchandising & Design York, NY 10018 on BUF 4300 with courses taken from November 22, 2013 BUF 3500 SUNY FIT and Parson's School of Design 1994 Adomaitis, A. (2013). A Fashion Paradox: Reflective Thinking for Fashion

100% Forecasting International Textile and Apparel Association (ITAA) Proceedings #67. Monument, CO. http://www.itaaonline.o rg (also a presentation)

Adomaitis, A. (2012). A Sign of the Times: Experiential Learning Managed by Industry. International Textile and Apparel Association (ITAA) Proceedings. Monument, CO. http://www.itaaonline.o rg (also a presentation) Faculty teaching at the graduate level must have an earned doctorate/terminal degree or demonstrate special competence in the field. Provide information on faculty members who are full-time at the institution and who will be teaching each course in the major field or graduate program. The application addendum for professional licensure, teacher certification, or educational leadership certification programs may provide additional directions for those types of proposals.

Highest and Other Additional Qualifications: list Faculty Member Name and Title Percent Time Applicable Earned Degrees related certifications/ licenses; (include and identify Program Program Courses to be Taught to Program & Disciplines (include occupational experience; Director) College/University) scholarly contributions, etc. Adomaitis, A., Johnson, Kim, K., P., Kim, J., & Seunghee Lee (2010). Luxury Advertising: Gender Portrayal and the Use of Sex. International Textile and Apparel Association (ITAA) and Korean Academy of Marketing Science (KAMS). Proceedings. Tokyo, Japan. http://kamsconference .org (also a presentation)

Lucas Bernard BUS 2341 PhD, The New School for Recent Publications Assistant Professor BUS 2339 Social Research, 2008 Department of Business MKT 1210 Global Warming and Clean BUF 4900 MS, Courant Institute of Energy in Asia, (w/U. MKT 2327 Mathematical Science, Nyambuu), OUPblog, NYU, 1998 Oxford University Press,

July BS / MA, City College 8, 2015, http://blog.oup.com (CUNY), 1990 /2015/07/global-warming- clean-energy-asia/ 100% A Quantitative Approach to Assessing Sovereign Default Risk in Resource-rich Emerging Economies, (w/U. Nyambuu) The International Journal of Finance & Economics, Vol. 20, Is. 3, pp 220–241, July, 2015

Time Scales and Economic Faculty teaching at the graduate level must have an earned doctorate/terminal degree or demonstrate special competence in the field. Provide information on faculty members who are full-time at the institution and who will be teaching each course in the major field or graduate program. The application addendum for professional licensure, teacher certification, or educational leadership certification programs may provide additional directions for those types of proposals.

Highest and Other Additional Qualifications: list Faculty Member Name and Title Percent Time Applicable Earned Degrees related certifications/ licenses; (include and identify Program Program Courses to be Taught to Program & Disciplines (include occupational experience; Director) College/University) scholarly contributions, etc. Cycles: The Contributions of Kondratieff, Kuznets, Schumpeter, Kalecki, Goodwin, Kaldor, and Minsky, (w/T. Palley, A. Gevorkyan, & W. Semmler), Kondratieff waves, Grinya, L. E. and Korotaev A.V.(Гринин Л. Е. and Коротаев, А. В.), editors, ISBN: 9785705742820, Uchitel (Учитель ), pp 120– 163, 2014

The Oxford Handbook of The Macroeconomics of Global Warming, (w/ W. Semmler), Oxford University Press, December, 2014

Time Scales and Mechanisms of Economic Cycles: A Review of Theories of Long Waves, (w/T. Palley, A. Gevorkyan, & W. Semmler), Review of KeynesianEconomics, Vol. 2, Is. 1, pp 87-107, January, 2014

Agricultural Commodities and their Financialization, (w/ A. Faculty teaching at the graduate level must have an earned doctorate/terminal degree or demonstrate special competence in the field. Provide information on faculty members who are full-time at the institution and who will be teaching each course in the major field or graduate program. The application addendum for professional licensure, teacher certification, or educational leadership certification programs may provide additional directions for those types of proposals.

Highest and Other Additional Qualifications: list Faculty Member Name and Title Percent Time Applicable Earned Degrees related certifications/ licenses; (include and identify Program Program Courses to be Taught to Program & Disciplines (include occupational experience; Director) College/University) scholarly contributions, etc. Greiner & W. Semmler), Aestimatio: The IEB International Journal of Finance, 5:02-25, pp 8–30, December, 2012

The Great Recession: motivation for re-thinking paradigms in macroeconomic modeling, (w/ W. Semmler), Journal of Economic Behavior and Organization, Vol. 83, Is. 3, August 2012

Visualizing Finance: Developing a Common Language, Parsons The New School for Design, The VFL Press, publication of panel discussion with other panel participants, 2012

Boom–Bust Cycles: Leveraging, Complex Securities, and Asset Prices, (w/ W. Semmler), Journal of Economic Behavior and Organization, Vol. 81, No. 2, pp 442–465, February, 2012

Stanley Carroll ACC 1162, 1101 MS, Lehman College License 20% Professor (CUNY), 1987 CPA, New York, 1979 Faculty teaching at the graduate level must have an earned doctorate/terminal degree or demonstrate special competence in the field. Provide information on faculty members who are full-time at the institution and who will be teaching each course in the major field or graduate program. The application addendum for professional licensure, teacher certification, or educational leadership certification programs may provide additional directions for those types of proposals.

Highest and Other Additional Qualifications: list Faculty Member Name and Title Percent Time Applicable Earned Degrees related certifications/ licenses; (include and identify Program Program Courses to be Taught to Program & Disciplines (include occupational experience; Director) College/University) scholarly contributions, etc. Department of Business Accounting

BBA, Baruch College (CUNY), 1977

Jierong Cheng ACC 1162, 1101 ABD, The Business School License Assistant Professor of The Rutgers University CPA, New York State Department of Business

MS, Brooklyn College Recent Publications (CUNY), 2008 Accounting A Methodology for Evaluating the Effect of BS, Brooklyn College Grade Inflation and Course (CUNY), 2007 Duration on Student Performance in Accounting Courses, proceedings of the Mid-Atlantic American Accounting Association – this paper was awarded the “Best Paper on Teaching, 20% Learning and Curriculum Section”, co-author: Dr. Yaw Mensah, 2015

Small and Medium Sized Entities Management’s Perspective on Principles- Based Accounting Standards on Lease Accounting, Journal of Technology and Investment, February 2011, pp. 71 - 76

Lease Accounting: The GAAP, the IFRS and the New, Journal of the CPA Faculty teaching at the graduate level must have an earned doctorate/terminal degree or demonstrate special competence in the field. Provide information on faculty members who are full-time at the institution and who will be teaching each course in the major field or graduate program. The application addendum for professional licensure, teacher certification, or educational leadership certification programs may provide additional directions for those types of proposals.

Highest and Other Additional Qualifications: list Faculty Member Name and Title Percent Time Applicable Earned Degrees related certifications/ licenses; (include and identify Program Program Courses to be Taught to Program & Disciplines (include occupational experience; Director) College/University) scholarly contributions, etc. Practitioner, Vol 3, Issue 2, 2011

John Dixon MKT 1103 EdD, Teacher’s College, Associate Professor MKT 1210 Columbia University, Department of Business MKT 1214 1992 MKT 2327 BUF 1101 (MKT 2335) EdM, Teacher’s College, BUF 2255 (MKT 1255) Columbia University, BUF 2400 100% 1983 BUF 4900 BUF 3500 MBA, Columbia University, 1973

BA, Howard University, 1971 Roy Iraggi BUS 1122 JD, St. John’s University Assistant Professor MKT 1103 Department of Business MBA, Adelphi University

66%

Highest and Other Additional Qualifications: list Faculty Member Name and Title Applicable Earned Percent Time related certifications/ licenses; (include and identify Program Program Courses to be Taught Degrees & Disciplines to Program occupational experience; scholarly Director) (include contributions, etc. College/University) Rachel Raskin ACC 1162 MS, Brooklyn College, License 40% Assistant Professor BUF 2255 (MKT 1255) CUNY, Accounting, CPA, New York State Highest and Other Additional Qualifications: list Faculty Member Name and Title Applicable Earned Percent Time related certifications/ licenses; (include and identify Program Program Courses to be Taught Degrees & Disciplines to Program occupational experience; scholarly Director) (include contributions, etc. College/University) Department of Business 2011

BS, Macaulay Honors

College, CUNY Accounting, 2010 Timothy Reinig MKT 1103 Professor MKT 2300 JD, University at Buffalo Recent Publications Department of Business BUF 4400 (SUNY) 1991 BUS 1122 Three Case Studies in BUF 4500 MM, University of Customer Relationship BUF 3400 Michigan 1982 Management: Building Customer Value, Satisfaction BM, Oberlin College and Loyalty, 30 Perspectives 10 1979 (2009).

Building Web Site Traffic 85% Through Online Promotions: An Examination of the Legal and Regulatory Parameters Of Online Sweepstakes, 29 Perspectives 20 (2007).

M-Commerce: The Wireless Revolution in e-Business, 28 Perspectives 80 (2006).

Gerald Singh ACC 1162, 1101 MBA, Dowling College License Assistant Professor Department of Business BSc, Old Westbury CPA, New York 20% (SUNY) CGFM, CFE, CFSA

Highest and Other Additional Qualifications: list Faculty Member Name and Title Applicable Earned Percent Time related certifications/ licenses; (include and identify Program Program Courses to be Taught Degrees & Disciplines to Program occupational experience; scholarly Director) (include contributions, etc. College/University) Tracie (Tsun-Yin) Tung New Hire BUF 1101 PhD Design and Jai, T. & Tung, T. (2015). Fashion for Fall 2016 ART/HIS 1204 Human Environment, innovativeness, information MKT 1214 Oregon State technology innovativeness, and BUF 2203 University prior experience as factors BUF 2246 (MKT 1246) influencing adoption of apparel BUF 2400 MS Design and Human mobile e-catalogs. Journal of Global BUF 3100 Environment Oregon Fashion Marketing, 6 (3), 163-179. BUF 4700 State University BUF 4900 100% Tung, T., Jai, T., & Burns, L. D. BUF 3500 (2014). Attributes of apparel tablet BUF 3510 (MKT 2401) catalogs: value proposition BUF 4500 BA National Hsinchu comparisons. Journal of Fashion BUF 3400 University of Marketing and Management, 18 (3), BUF 4400 Education 321-337.

David Zimmerman ACC 1162, 1101 MBA, New York License Assistant Professor University CPA, New York Department of Business 20% BA, Yeshiva University

Anne Zissu BUS 2341 PhD, The Graduate Recent Publications Chair, Department of Business BUS 2339 School and University Center (CUNY), 1988 Gravilov L., Gravilova N., Stone C., Zissu A, (2014) New MA, U. of Nanterre Findings on Older People’s (Paris), 1983 Life Expectancies Confirm Gompertz’ The Law: Impact on BA, U. of Nanterre the Value of Securitized Life 100% (Paris), 1981 Settlements, The Journal of Structured Finance, Summer 2014

Ortiz, C., Stone, C. A. and Zissu, A. (2013) "An innovative form of credit enhancement for securitized reverse mortgages: Finding paths of cross-over points Highest and Other Additional Qualifications: list Faculty Member Name and Title Applicable Earned Percent Time related certifications/ licenses; (include and identify Program Program Courses to be Taught Degrees & Disciplines to Program occupational experience; scholarly Director) (include contributions, etc. College/University) isolated from changes in interest and inflation rates", The Journal of Risk Finance, Vol.14, Is: 4, pp. 414- 431.

Ortiz, C., Stone, C. A., & Zissu, A. (2013) “When Do Securitized Reverse Mortgages Become Liabilities,” The Journal of Structured Finance, Spring 2013, Vol. 19, No. 1: pp. 57-64.

Stone, C. A., & Zissu, A. The Securitization Markets Handbook (second edition), John Wiley & Sons, New York, NY, September 2012.

Stone, C. A., & Zissu, A. (2012) “The Effect of Probabilistic vs. Deterministic Valuation of Securitized Senior Life Settlements on the Level of Liquidity Facility,” The Journal of Structured Finance, Spring 2012, Vol. 18, No. 1: pp. 137-143

Stone, C. A., & Zissu, A. (2011/2012) “The Secondary Market in Home Equity Conversion Mortgages”, in Reverse Mortgages and Linked Securities: The Complete Guide to Risk, Pricing, and Regulation (Wiley Finance) edited by Vishaal B. Highest and Other Additional Qualifications: list Faculty Member Name and Title Applicable Earned Percent Time related certifications/ licenses; (include and identify Program Program Courses to be Taught Degrees & Disciplines to Program occupational experience; scholarly Director) (include contributions, etc. College/University) Bhuyan, 2011. Chapter

Stone, C. A., & Zissu, A.(2011) The Asset and Liability Sides of Senior Life Settlements Winter 2011, The Journal of Structured Finance Vol. 16, No. 4: pp. 69-76.

Ortiz, C., Stone, C. A., & Zissu, A. (2010) Securitization of Financial Asset/Liability Products with Longevity Risk, The Journal of Financial Transformation Vol. 30. pp 89- 91.

SBS 3201 Recent Publications Peter Catapano HIS 1103 University of Associate Professor California, Irvine "The Perfect Woman: Annette Department of Social Science Ph.D., History, kellerman and the Spectacle of Critical Theory the Female Form," Proteus: A Journal of Ideas, Fall 2008. University of California, Los Book review of Hollywood and Angeles M.A., Film the Culture Elite: How the and Television Studies Movies Became American,by 20% Peter Decherney, Journal of Columbia University Popular Culture, October 2008. B.A., History “Sin Cities: AReview of Edwin Dimendberg, Film Noir and the Spaces of Modernity, Harvard University Press (2004),” Film- Philosophy, December 2006.

Highest and Other Additional Qualifications: list Faculty Member Name and Title Applicable Earned Percent Time related certifications/ licenses; (include and identify Program Program Courses to be Taught Degrees & Disciplines to Program occupational experience; scholarly Director) (include contributions, etc. College/University) Eric M. Rodriguez SBS 3201 Recent Publications Assistant Professor CUNY Graduate Department of Social Science Center Rodriguez, E. M. (In Press). At Ph.D., the intersection of church and Social/Personality gay: A review of the Psychology, 2006 psychological research on gay and lesbian Christians. In C. CUNY Graduate Cusak & J. Prior Center (Eds.), Religion, sexuality and M.Phil., spirituality. Oxford, UK: Social/Personality Routledge. Psychology, 2003 Rodriguez, E. M. & Ouellette, CUNY Graduate S. C. (In Press). Gay and Center lesbian Christians: Homosexual M.A., Psychology, and religious identity 1998 integration in the members and participants of a gay-positive Indiana University of church. In S. Hunt 10% Pennsylvania (IUP) (Ed.), Religion and LGBTQ B.A., Psychology sexualities: Critical essays. (Anthropology Minor), Bristol, UK: Ashgate. 1993 Vaughan, M. D., & Rodriguez, E. M. (In Press). LGBT strengths: Incorporating positive psychology into theory, research, training and practice. Psychology of Sexual Orientation and Gender Diversity.

Ream, G. L., & Rodriguez, E. M. (2014). Sexual minorities. In C. McNamara Barry & M. M. Abo-Zena (Eds.), Emerging adults' religiousness and spirituality: Meaning making in an age of transition (pp. 204- Highest and Other Additional Qualifications: list Faculty Member Name and Title Applicable Earned Percent Time related certifications/ licenses; (include and identify Program Program Courses to be Taught Degrees & Disciplines to Program occupational experience; scholarly Director) (include contributions, etc. College/University) 219). New York, NY: Oxford.

Rodriguez, E. M., Lytle, M. C., & Vaughan, M. D. (2013). Exploring the intersectionality of bisexual, religious/spiritual and political identities from a feminist perspective. Journal of Bisexuality, 13, 285-309.

Lisa Pope Fischer SBS 3201 Recent Publications Assistant Professor Ph.D., Department of Social Science Anthropology,Universi ty of California at Los “Turkey Backbones and Angeles 2001 Chicken Gizzards: Women’s Food Roles in Post-Socialist M.A., Hungary” in Food and 10% Anthropology,Universi Foodways, 18:4, 233-260, ty of Michigan at Ann 2010. Arbor 1991 “Time, Ritual, and Post B.A., Field of Socialist Change in Hungary” concentration: in Omertaa: Journal for Humanities Field Applied Anthropology, a Highest and Other Additional Qualifications: list Faculty Member Name and Title Applicable Earned Percent Time related certifications/ licenses; (include and identify Program Program Courses to be Taught Degrees & Disciplines to Program occupational experience; scholarly Director) (include contributions, etc. College/University) Major (Anthropology, special issue devoted to Folklore, Art History, constructions of “time.” French, French Volume 4, 2008. History), University of (www.Omertaa.org). California at Berkeley 1986

Sandra Cheng ART/HIS 1204 Ph.D. University of Recent Publications Assistant Professor Delaware, Art History Humanities Department "Ridiculous Portraits: Comic Ugliness and Early Modern M.A. University of Caricature" In Rire en images à Delaware, Art History la Renaissance, eds. Diane Bodart, Andreas Beyer and B.A. University of Francesca Alberti, proceedings Pittsburgh, Art History from a conference co-sponsored by the Centre Allemand

d'Histoire de l'Art et Centre d'Histoire de l'Art de la Renaissance. Paris. Turnhout: 10% Brepols, 2014, forthcoming.

"La Touche satirique du Bernin: dessin et caricature comme acte performatif au début de l'époque modern."Roven, 8 (Automne- Hiver 2012-2013): 50-53.

"The Monstrous Portrait: Caricature, Physiognomy, and Monsters in Early Modern Italy." Preternature: Critical Highest and Other Additional Qualifications: list Faculty Member Name and Title Applicable Earned Percent Time related certifications/ licenses; (include and identify Program Program Courses to be Taught Degrees & Disciplines to Program occupational experience; scholarly Director) (include contributions, etc. College/University) and Historical Studies on the Preternatural, vol 1 (2) (2012): 197-231.

Table 3: Part-Time Faculty

Faculty teaching at the graduate level must have an earned doctorate/terminal degree or demonstrate special competence in the field. Provide information on part- time faculty members who will be teaching each course in the major field or graduate program. The application addendum for professional licensure, teacher certification, or educational leadership certification programs may provide additional directions for those types of proposals.

Highest and Other Applicable Additional Qualifications: list related Faculty Member Name and Title Program Courses to be Taught Earned Degrees & Disciplines certifications/licenses; occupational

(include College/University) experience; scholarly contributions, etc.

Denise Lacen BUF 1101 : Introduction to the Fashion M.S Fashion Design Over 8 years of fashion, graphic design and Industry Drexel University teaching experience at the collegiate level MKT 1214: Essentials of Advertising BUF 2246: Textiles B.Tech Communication Design Assistant Director at NYFW (New York ARTH 1204: 20th Century Dress and New York City College of Fashion Week) Culture Technology BUF 2400: Product Development in the Fashion Industry A.A.S Advertsing Design BUF 3600: Textile Analysis New York City College of BUF 2203: Visual Merchandising Technology BUF 3100: Trend Forecasting and Social Media BUF 3510: Fashion Buying Technologies BUF 4900: Internship

Carol Brathwaite BUF 1101 : Introduction to the Fashion City University of New York Industry New York, NY MKT 1214: Essentials of Advertising BUF 2246: Textiles Masters in Liberal Studies, BUF 2400: Product Development in the Fashion and Global Studies Fashion Industry track, 2017 BUF 3600: Textile Analysis BUF 2203: Visual Merchandising Florida State University, BUF 3100: Trend Forecasting and Social Media Tallahassee, FL BUF 3510: Fashion Buying Masters in Human Sciences, Technologies Retail Merchandising, 2013 BUF 4900: Internship Nova Southeastern University, Fort Lauderdale, FL Master of Business Faculty teaching at the graduate level must have an earned doctorate/terminal degree or demonstrate special competence in the field. Provide information on part- time faculty members who will be teaching each course in the major field or graduate program. The application addendum for professional licensure, teacher certification, or educational leadership certification programs may provide additional directions for those types of proposals.

Highest and Other Applicable Additional Qualifications: list related Faculty Member Name and Title Program Courses to be Taught Earned Degrees & Disciplines certifications/licenses; occupational

(include College/University) experience; scholarly contributions, etc.

Administration, 2005

Fashion Institute of Technology SUNY, New York, NY

Bachelor of Science in International Trade and Marketing, 2003

Paul Salisbury MKT 2300 Columbia University, PhD. Retired executive in Direct Advertising Industry, Segment Analytics, Database Director, and analysis

William Dertinger MKT 1103 JD Brooklyn Law School CEO / Esquire Consultant Group, sales BUS 1122 strategy development and software consulting

Roosevelt Bartholomew MKT 1103 Long Island University MBA MKT 1210 Long Island University BS Accounting

Charles Halpern MKT 2327 University of Pennsylvania, Wharton Business School MBA

Faculty teaching at the graduate level must have an earned doctorate/terminal degree or demonstrate special competence in the field. Provide information on part- time faculty members who will be teaching each course in the major field or graduate program. The application addendum for professional licensure, teacher certification, or educational leadership certification programs may provide additional directions for those types of proposals.

Highest and Other Applicable Additional Qualifications: list related Faculty Member Name and Title Program Courses to be Taught Earned Degrees & Disciplines certifications/licenses; occupational

(include College/University) experience; scholarly contributions, etc.

Shelia Jones MKT 2327 Long Island University MBA BUF 1101 Accounting MKT 1103 MKT 1210 Fashion Institute of technology BS MKT 1214 Marketing MKT 2255 BUF 4700 MKT 2300

Table 4: Faculty to be Hired If faculty must be hired, specify the number and title of new positions to be established and minimum qualifications. Minimum Qualifications Expected No. of New Percent Time Title/Rank of Position (including degree and discipline F/T or P/T Expected Course Assignments Hiring Positions to Program area) Date Assistant Professor 1 Doctorate / Textiles and new F/T 100% BUF 1101, BUF 2203, BUF Fall 2018 technologies 2246, BUF 2400, BUF 4700, BUF 4900, BUF 4300, BUF 3300, BUF 3510 Adjunct Lecturer 2 MA P/T 100% Spring 2017

Program Expenditures

Table 5: New Resources Year 1 Year 2 Year 3 Year 4 Year 5 Expenditures 2017-18 2018-19 2019-20 2020-21 2021-22 Full Time Faculty $ 136,702.06 $ 160,066.06 $ 160,066.06 $ 160,066.06 $ 160,066.06 Part Time Faculty $ 149,160.00 $ 186,450.00 $ 217,525.00 $ 217,525.00 $ 217,525.00

Full Time Staff $ - $ - $ - $ - $ - Part Time Staff $ 49,720.00 $ 49,720.00 $ 49,720.00 $ 49,720.00 $ 49,720.00 Library (Includes Staffing) $ - $ - $ - $ - $ -

Equipment $ - $ - $ - $ - $ -

Laboratories $ 30,400.00 $ 400.00 $ 30,800.00 $ 800.00 $ 800.00

Supplies & Expenses $ - $ - $ - $ - $ - (Other than Personal Services) Capital Expenditures $ - $ - $ - $ - $ -

Other $ - $ - $ - $ - $ -

Total all $ 365,982.06 $ 396,636.06 $ 458,111.06 $ 428,111.06 $ 428,111.06

[1] Specify the inflation rate used for projections. [2] Specify the academic year. [3] Include fringe benefits. [4] New resources means resources engendered specifically by the proposed program. The new resources from the previous year should be carried over to the following year, new resources with adjustments for inflation, if a continuing cost. [5] Specify what is included in "other" category, (e.g.,student financial aid). Projected Revenue

Projected Revenue Related to the Proposed Program

1st Year 2nd Year 3rd Year 4th Year 5th Year

Revenues[1] Academic Year[2] Academic Year† Academic Year† Academic Year† Academic Year† Tuition Revenue[3] 01. From Existing Sources[4] $189,900 $468,420 $807,075 $1,244,703 $2,418,281 02. From New Sources[5] $542,700 $974,820 $1,310,690 $2,528,921 $2,673,544 03. Total $542,700 $974,820 $1,310,690 $2,528,921 $2,673,544 Other Revenue[7] 07. From Existing Sources§ $0 $0 $0 $0 $0 08. From New Sources** $0 $0 $0 $0 09. Total $0 $0 $0 $0 $0 Grand Total[8] 10. From Existing Sources§ $189,900 $468,420 $807,075 $1,244,703 $2,418,281 11. From New Sources** $732,600 $1,443,240 $2,117,765 $3,773,624 $5,091,825 TOTAL $732,600 $1,443,240 $2,117,765 $3,773,624 $5,091,825

[1] Specify the inflation rate used for projections. [2] Specify the academic year. [3] Please explain how tuition revenue was calculated. [4] Existing sources means revenue generated by continuing students. Please rember to account for attrition and graduation rates [5] New sources means revenue engendered by new students. The revenue from new sources from one year should be carried over to the next year as revenues from continuing sources with adjustments for inflation. [6] Public institutions should include here regular State appropriations applied to the program. [7] Specify what is included in "other" category. [8] Enter total of Tuition, State and Other Revenue, from Existing or New Sources. Sup Mat Expenditures

DIRECT OPERATING EXPENSES Year 1 Year 2 Year 3 Year 4 Year 5 Include additional expenses incurred by other programs when satisfying needs of new program. Faculty need should be commensurate with "net section needs" based on enrollment (see "Enroll & Seat Need Projections" tab)

Current Full Time Faculty Overload (include Summer) 16500 16500 16500 16500 16500 New Full Time Faculty Base Salary (list separetely) 80041 80041 80041 80041 80041 New Full Time Faculty Overload (include Summer) 0 16500 16500 16500 16500 New Faculty Re-assigned Time (list seperately) Full Time Employee Fringe Benefits (41.6%) 40161.056 47025.056 47025.056 47025.056 47025.056 Total (Links to Full-Time Faculty on Program Exp Worksheet) $ 136,702.06 $ 160,066.06 $ 160,066.06 $ 160,066.06 $ 160,066.06

Part Time Faculty Actual Salaries 120000 150000 175000 175000 175000 Part Time Faculty Actual Fringe Benefits (24.3%) 29160 36450 42525 42525 42525 Total (Links to Part-Time Faculty Program Exp Worksheet) $ 149,160.00 $ 186,450.00 $ 217,525.00 $ 217,525.00 $ 217,525.00

Full Time Staff Base Salary (list separetely) Full Time Staff Fringe Benefits (41.6%) 0 0 0 0 0 Total (Links to Full-Time Staff on Program Exp Worksheet) $ - $ - $ - $ - $ -

Year 1 Year 2 Year 3 Year 4 Year 5 PART-TIME STAFF (do not include library staff in this section) Part Time Staff Base Salary (Program Office Assistant) 8500 8500 8500 8500 8500 Part Time Staff Base Salary (Laboratory CLT) 40000 40000 40000 40000 40000 Faculty Replacement Costs (replacement of full-time faculty - e.g. on release time - with part-time faculty) Graduate Assistants Student Hourly Part Time Employee Fringe Benefits (24.3%) 9720 9720 9720 9720 9720 Total (Links to Part-Time Staff on Program Exp Worksheet) $ 49,720 $ 49,720 $ 49,720 $ 49,720 $ 49,720

LIBRARY Library Resources Library Staff Full Time (List Separately) Full Time Staff Fringe Benefits (41.6%) 0 0 0 0 0 Library Staff Part Time (List Separately) Part Time Employee Fringe Benefits (24.3%) 0 0 0 0 0 TOTAL (Links to Library on Program Exp Worksheet) $ - $ - $ - $ - $ -

EQUIPMENT Computer Hardware Office Furniture Other (Specify) Total (Links to Equipment on Program Exp Worksheet) $ - $ - $ - $ - $ -

LABORATORIES Laboratory Equipment 30,000 30,000 Other- Labarotory Maintenance 400 400 800 800 800 TOTAL (Links to Laboratories on Program Exp Worksheet) $ 30,400.00 $ 400.00 $ 30,800.00 $ 800.00 $ 800.00

Year 1 Year 2 Year 3 Year 4 Year 5 SUPPLIES AND EXPENSES (OTPS) Consultants and Honoraria Office Supplies Instructional Supplies Faculty Development Travel and Conferences Membership Fees Advertising and Promotion Accreditation Computer Software Computer License Fees Computer Repair and Maintenance Equipment Repair and Maintenance New Total Supplies and OTPS Expenses (Links to Supplies on Program Exp Worksheet) $ - $ - $ - $ - $ -

CAPITAL EXPENDITURES Facility Renovations Classroom Equipment Other (list separately) TOTAL (Links to Capital Expenditures on Program Exp Worksheet) $ - $ - $ - $ - $ -

Other (list separately)

TOTAL (Links to Other on Program Exp Worksheet) $ - $ - $ - $ - $ - Supporting Materials Revenue

The Five-Year Revenue Projections for Program SENIOR COLLEGE (UNDERGRADUATE) WORKSHEET Year 1 = Fall 2017

EXISTING FULL-TIME STUDENTS Year One Year Two Year Three Year Four Year Five Tuition & Fees: # of EXISTING FULL-TIME, In-State Students (linked from "Enroll & Seat Need Projections") 30 74 125 189 360 Tuition Income (calculates 2% increase per year after Fall 2015) $6,330 $6,330 $6,457 $6,586 $6,717 Total Tuition $189,900 $468,420 $807,075 $1,244,703 $2,418,281 Student Fees (enter ANNUAL program fees other than standard CUNY fees) Total Fees 0 0 0 0 0 Total In-State Tuition & Fees $189,900 $468,420 $807,075 $1,244,703 $2,418,281

Tuition & Fees: # of EXISTING FULL-TIME, Out-of-State Students (linked from "Enroll & Seat Need Projections") 0 0 0 0 0 Annual Avg # of Credits per FT student (24-30) 27 27 27 27 27 Tuition Income (Specify Rate per credit. Calculates 2% annual increase after Fall 2015) $535 $560 $571 $583 $594 Total Tuition $0 $0 $0 $0 $0 Student Fees (enter ANNUAL program fees other than standard CUNY fees) Total Fees 0 0 0 0 0 Total Out-of-State Tuition & Fees $0 $0 $0 $0 $0

TOTAL EXISTING FULL-TIME TUITION REVENUE $189,900 $468,420 $807,075 $1,244,703 $2,418,281

EXISTING PART-TIME STUDENTS Year One Year Two Year Three Year Four Year Five Tuition & Fees: # of EXISTING PART-TIME, In-State Students (linked from "Enroll & Seat Need Projections") 0 38 73 98 120 Total Enrolled Credits (Enter Avg # credits per student per year-Fall+ Spring+Summer -- i.e. 6 Fall, 6 Spring, 3 Summer=15) Tuition Income (Specify Rate per credit. Calculates 2% increase per year after Fall 2015) $260 $265 $271 $276 $281 Total Tuition $0 $0 $0 $0 $0 Student Fees (enter ANNUAL program fees other than standard CUNY fees) Total Fees 0 0 0 0 0 Total In-State Tuition & Fees $0 $0 $0 $0 $0

Tuition & Fees: # of EXISTING PART-TIME Out of State Students (linked from "Enrollment and Seat Need Projections") 0 0 0 0 0 Total Enrolled Credits (Enter Avg # credits per student per year-Fall+ Spring+Summer -- i.e. 6 Fall, 6 Spring, 3 Summer=15) Tuition Income (Specify Rate per credit. Calculates 2% increase per year after Fall 2015) $535 $560 $571 $583 $594 Total Tuition $0 $0 $0 $0 $0 Student Fees (enter ANNUAL program fees other than standard CUNY fees) Total Fees 0 0 0 0 0 Total Out-of-State Tuition & Fees $0 $0 $0 $0 $0

TOTAL EXISTING PART TIME REVENUE $0 $0 $0 $0 $0

TOTAL EXISTING REVENUE (LINKS TO REVENUE SPREADSHEET ROW 5) $189,900 $468,420 $807,075 $1,244,703 $2,418,281

NEW FULL-TIME STUDENTS Year One Year Two Year Three Year Four Year Five Tuition & Fees: # of NEW FULL-TIME, In-State Students (linked from "Enroll & Seat Need Projections") 90 154 203 384 398 Tuition Income (Calculates 2% increase per year after Fall 2015) $6,030 $6,330 $6,457 $6,586 $6,717 Total Tuition $542,700 $974,820 $1,310,690 $2,528,921 $2,673,544 Student Fees (enter ANNUAL program fees other than standard CUNY fees) Total Fees 0 0 0 0 0 Total In-State Tuition & Fees $542,700 $974,820 $1,310,690 $2,528,921 $2,673,544

Tuition & Fees: # of NEW FULL-TIME, Out-of -State Students (linked from "Enroll & Seat Need Projections") 0 0 0 0 0 Annual Avg # of Credits per FT student (24-30) Supporting Materials Revenue

Tuition Income (Specify Rate per credit. Calculates 2% increase per year after Fall 2015) $535 $560 $571 $583 $594 Total Tuition $0 $0 $0 $0 $0 Student Fees (enter ANNUAL program fees other than standard CUNY fees) Total Fees 0 0 0 0 0 Total Out-of-State Tuition & Fees $0 $0 $0 $0 $0

TOTAL NEW FULL-TIME TUITION REVENUE $542,700 $974,820 $1,310,690 $2,528,921 $2,673,544

NEW PART-TIME STUDENTS Year One Year Two Year Three Year Four Year Five Tuition & Fees: # of NEW PART-TIME, In-State Students (linked from "Enroll & Seat Need Projections") 57 97 130 160 168 Total Enrolled Credits (Enter Avg # credits per student per year-Fall+ Spring+Summer -- i.e. 6 Fall, 6 Spring, 3 Summer=15) Tuition Income (Specify Rate per credit. Calculates 2% increase per year after Fall 2015) $260 $275 $281 $286 $292 Total Tuition $0 $0 $0 $0 $0 Student Fees (enter ANNUAL program fees other than standard CUNY fees) Total Fees 0 0 0 0 0 Total In-State Tuition & Fees $0 $0 $0 $0 $0

Tuition & Fees: # of NEW PART-TIME, Out-of-State Students 0 0 0 0 0 Total Enrolled Credits (Enter Avg # credits per student per year-Fall+ Spring+Summer -- i.e. 6 Fall, 6 Spring, 3 Summer=15) Tuition Income (Specify Rate per credit) calculates 2% increase per year $535 $560 $571 $583 $594 Total Tuition $0 $0 $0 $0 $0 Student Fees (enter ANNUAL program fees other than standard CUNY fees) Total Fees 0 0 0 0 0 Total Out-of-State Tuition & Fees $0 $0 $0 $0 $0

TOTAL NEW PART-TIME REVENUE $0 $0 $0 $0 $0

TOTAL NEW REVENUE (LINKS TO REVENUE SPREADSHEET ROW 7) $542,700 $974,820 $1,310,690 $2,528,921 $2,673,544

OTHER REVENUE Year One Year Two Year Three Year Four Year Five Other Revenue From Existing Sources (specify and explain)-LINKS TO REVENUE SPREADSHEET ROW 13) Other Revenue New (specify and explain) (LINKS TO REVENUE SPREADSHEET ROW 15) Enrollment and Seat Projections

Projected Enrollment Year One Year Two Year Three Year Four Year Five Existing Full-time Students In-State 30 74 125 189 360 Out-of-State - - - - - Existing Full-time Total 30 74 125 189 360

Existing Part-time Students - 38 73 98 120 In-State - 38 73 98 120 Out-of-State Existing Part-time Total - 38 73 98 120

New Full-time Students 90 154 203 256 398 In-State 90 154 203 384 398 Out-of-State NEW Full-time Total 90 154 203 384 398

New Part-time Students 57 97 130 160 168 In-State 57 97 130 160 168 Out-of-State New Part-time Total 57 97 130 160 168

NOTES: New students are students who would not otherwise have be enrolled in your college if this program were not offered. The proposal text should explain the basis for this enrollment estimate. Existing Students are students currently enrolled in another program at your college, or students who would have enrolled in another program at your college, had the new program not been established.

Section Seats per Student Year One Year Two Year Three Year Four Year Five

Full-time Students Existing Courses 7 8 8 8 6 New Courses 3 2 2 2 4 Total (normally equals 10) 10 10 10 10 10

Part-Time Students Existing Courses 3 3 4 3 3 New Courses 1 1 2 3 3 Total (normally equals 4-6) 4 4 6 6 6

Seat & Section Needs Year One Year Two Year Three Year Four Year Five

Change in Seat Need for Existing Students Existing Courses (90) (186) (396) (672) (1,800) New Courses 90 186 396 672 1,800

Seat Need for New Students Existing Courses 801 1,523 2,144 3,552 2,892 New Courses 327 405 666 1,248 2,096

Total Seat Need Change Existing Courses 711 1,337 1,748 2,880 1,092 Avail. Seats in Existing Courses Net Seat Need in Existing 711 1,337 1,748 2,880 1,092 New Courses 417 591 1,062 1,920 3,896 All Courses 1,128 1,928 2,810 4,800 4,988

Average Seats per Section Existing Courses 35 35 40 40 40 New Courses 35 35 40 40 40

Net New Section Need Existing Courses 22.88571429 43.51428571 53.6 88.8 72.3 New Courses 9.342857143 11.57142857 16.65 31.2 52.4 Total 32.22857143 55.08571429 70.25 120 124.7