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Education & Training 2021 Edition EDUCATION & TRAINING A Reference for U.S. SERVICES GUIDE Educational Institutions U.S. Department of Commerce International Trade Administration U.S. Commercial Service 2021 Edition EDUCATION & TRAINING SERVICES GUIDE Teknol We Generate Qualified Student Inquiries That Increase Enrollment Proprietary research and insights for target markets Data driven precision student targeting Media Strategy and Planning Performance Analytics Services - Digital Media Marketing - Social Media Marketing - Inbox Marketing - Content & SEO - Branding and Web Development teknol.xyz Table of Contents Introduction ...........................................................................................................5 Market Briefs ..........................................................................................................8 Algeria ...................................................... 9 Jordan ...................................................106 Argentina ............................................... 12 Kenya ....................................................109 Australia ................................................. 15 Kuwait ...................................................112 Austria .................................................... 17 Malaysia ...............................................115 Brazil ....................................................... 21 Mexico ..................................................119 Bulgaria .................................................. 26 Morocco ...............................................125 Cameroon .............................................. 30 New Zealand ........................................128 Canada ................................................... 32 Nigeria ..................................................131 Central America..................................... 35 Nordic Countries .................................135 China....................................................... 40 Panama ................................................145 Colombia ................................................ 45 Peru ......................................................148 Croatia .................................................... 49 Philippines ...........................................152 Dominican Republic .............................. 54 Poland ..................................................156 Egypt ....................................................... 58 Portugal ................................................162 Ethiopia .................................................. 62 Russia ...................................................165 France ..................................................... 64 Singapore .............................................167 Germany ................................................ 68 South Korea .........................................171 Ghana ..................................................... 72 Taiwan ..................................................175 Greece .................................................... 75 Thailand ...............................................179 Hong Kong ............................................. 79 Turkey ...................................................183 Hungary .................................................. 82 Ukraine .................................................187 India ........................................................ 86 United Arab Emirates .........................190 Indonesia ............................................... 91 United Kingdom ..................................196 Italy ......................................................... 96 Vietnam ................................................199 Japan .....................................................101 2020 Market Sizes by Country ..........................................................................202 2021 Best Prospects by Country .......................................................................204 Best Student Recruitment Methods ................................................................206 International Contacts ......................................................................................208 U.S. Office Locations ..........................................................................................215 4 U.S. Commercial Service Introduction According to the latest data released by the U.S. Department of Commerce’s Bureau of Economic Analysis, education service exports ranked 6th among service exports in 2020. During the 2019/2020 academic year the U.S. hosted over one million students and reported $37.35* billion in education exports, which supported over 415,990 U.S. jobs. U.S. colleges and universities play an important role in helping foreign governments partner with private industry to fulfill vital education and training needs. Pre-pandemic, the Organization for Economic Co-operation and Development (OECD) report estimates that 8 million students will be studying abroad by 2025. Education services is an important element of our trade relationships with countries worldwide. Promoting study in the United States strengthens our economic development through innovation, workforce development, and attracting foreign direct investment. There are enormous challenges and opportunities for U.S. international education around the world. In 2019, the Commercial Service launched USA: A Study Destination to assist the U.S. international education industry to compete. Increasing trade and investment opportunities for U.S. educational institutions and entities is, therefore, a priority at the U.S. Department of Commerce’s International Trade Administration. This 2021 Education and Training Services Resource Guide is an important tool to assist U.S. institutions with identifying new international market opportunities. The Guide provides a detailed analysis of the education sector in 57 markets, covering trends, demand and more. This new edition contains information on digital marketing outreach strategies. It also includes comparable market assessments of countries listed as best prospects for U.S. training and educational services to make it easy for institutions to see which markets represent the greatest opportunities for their specific programs. The country assessments are based on the expert observations and market research reports created by U.S. Commercial Service and Industry & Analysis education sector specialists worldwide. For additional information or education market research, please visit https://www.trade.gov/education-industry. Gabriela Zelaya Global Education Team Leader [email protected] *Source: Table 3.1 U.S. International Trade in Services, U.S. BEA, Release March 23, 2021 (Adjusted numbers will be released June 23, 2021). Education & Training Services Guide | 2021 5 What Can the International Trade Administration Do for You? The U.S. Commercial Service (CS) is the export promotion arm of the U.S. Department of Commerce’s International Trade Administration (ITA). Our global network of approximately 2,100 trade and investment professionals are based in more than 100 U.S. cities and at U.S. Embassies and Consulates in 70 markets. Whether you are looking to recruit your first international student or expand your recruitment efforts to additional countries, we offer the expertise you need to assist with your international outreach to students, potential partners, and agents. Industry & Analysis (I&A), an agency within the U.S. Department of Commerce’s International Trade Administration, is an advocate for the development of U.S. service industries in international trade. Within ITA, the Office of Supply Chain and Professional and Business Services (OSCPBS) promotes and supports the U.S. education service sector. Our Services The CS Global Education Team works to help connect you to high school counselors, agents, and potential partner universities, recruit international students, and meet with companies or government entities that require specialized training. Our team can also assist with your study state consortia efforts and overseas promotion. This resource guide is just one of the ways we can provide the information you need to set priorities and plan for international outreach. For more information on how ITA can help your education institution or Intensive English Program increase its international student enrollment, please visit trade.gov/education-industry and contact your local ITA office. A list of offices appears at the back of this guide. You can also connect with our local U.S. based offices at trade.gov/contact. • Gold Key Matchmaking Service. Meet the best high schools, universities, agents, and other partners. • Single School Promotion. Set up an event featuring your educational institution and meet key players in the international education field. • International Partner Search. Find qualified partner schools, agents, and other educational organizations. • Trade Fairs and Catalog Shows. Identify the right international education fairs for your institution. • International Market Research. Receive market research reports on target markets around the world. • Trade Missions. Attend a trade mission for high level visibility among key market contacts. • Virtual Education Fairs and Virtual Connection Programs. Connect with agents using online platforms and virtual reality technology—without leaving your office. • Website Globalization Reviews. Improve your online international reach and receive Search Engine
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