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Robb Report Lifestyle 2014 MEDIA KIT Robb Report Lifestyle “High End Advice·The Fine Things in Life· Sharing Stories” The essence of luxury is expansiveness. Luxury is magnificence Robb Report Lifestyle offers purchasing advice and lifestyle articles for the elite Chinese consumers in a magazine of unparalleled quality. 2014 Media Kit T 86 10 6587 2071 F 86 10 6587 2074 P1-3正反－WLB-6-G3C3.indd 1 2013.9.11 11:09:08 AM P1-3正反－WLB-6-G3C3G1C4F2B7.indd 3 2013.9.13 4:25:56 PM Robb Report Lifestyle:2007 – now Offering luxury consumption advice, special features on the connoisseur lifestyle, and a platform for individuals to share their own stories, Robb Report Lifestyle is the first magazine to introduce a subscription-by-invitation model for its customized content. Robb Report Lifestyle will offer fresh content designed specifically for the domestic readers as part of its role is private advisor to China’s ultra-wealthy class and it’s a guidebook for all those who explore the finest things in life. 2014 will be the 7th anniversary of the Chinese version. 2014 will also see the release of“Best of the Best”Robb’s choices. 2014 Media Kit T 86 10 6587 2071 F 86 10 6587 2074 P1-3正反－WLB-6-G3C3G1C4.indd 3 2013.9.12 10:19:08 AM “Robb Home”: A Top-Class Vertical Reading Solution Events Content Annual, online, and offline events afford an With its trademark style and panache, Robb Report opportunity for Robb Report to interact with Lifestyle scours the world for the most unique and readers and clients in haute couture style. exciting consumer experiences. The magazine is A. “Best of the Best” a recognized authority among successful Chinese B. The 2013 Robb Elite Life report press event professionals for its ability to lead readers to an C. Robb Connoisseur Banquets extraordinary world of luxury and taste. D. Annual Cover-Story Retrospectives A. Wristwatches E. Annual Features Announcements B. Jewelry F. Chinese Fine Art C. Fashion G. Robb Refinemerit Gathering D. Automobiles H. Robb Cover Charity Auctions E. Real Estate F. Home Furnishings G. Chinese Quintessence Wide-ranging interaction and H. Art on Paper integration of media resources Robb Report s platforms are connected to portals ’ APP and video sites operated by Tencent, Sohu, Sina, New Robb Report vertical transmission style is 163.com, Tudou, iQiyi and CNTV for solutions of based on internet platforms and mobile devices, goods sharing and platforms for resources sharing. including APP downloads, login and purchase platforms for Robb Report members, and news Robb Database update services for mobile phones. A. Official Microblog Account A. More than 1,000 connoisseurs. B. Official Website B. 85 leading artists selected by Robb Report C. Mobile App (as of the end of 2014). D. Online Programming C. Development and management of a Robb subscriber database. D. A consulting group of more than 100 Robb Report advanced experts. 2014 Media Kit T 86 10 6587 2071 F 86 10 6587 2074 P1-3正反－WLB-6-G3C3G1C4F2B7G7.indd 5 2013.9.16 10:51:07 PM Robb Report Lifestyle Social Circle Connoisseurs Wealthy readers who are independent with respect to time and money, have a high standard of personal taste, and are engaged in public services. Club principles Private: Refers to privacy, ownership, and personal services. Sharing: Refers to our readers’ ability to partake in services and events and share them with others Home: Our goal is to create a social circle where members can feel at home, offering butler-services, and our representative activity is“home banquet”. Membership Levels Founding Members: an honor membership, we will invite no more than six successful individuals who possesses the qualities of Robb Report Lifestyle to join the Robb Connoisseur Club. All new members must be approved by the founding committee members. Connoisseurs Members A primarily invitation-based membership system that will be limited to an initial group of 100 members, including Robb Report readers. Members may also recommend acquaintances for membership. Areas of Consumer Interest Among Members Vehicles (Yachts, Automobiles, Private Jets), Wristwatches, Jewelry, Home Furnishings, Clothes, Fine Liquors (Wines, Champagnes, Spirits), Cosmetics, Audiophile Hi-Fi, Cigars, etc. Readership Sample Cai Xianpei, Chen Fashu, Chen Hong, Chen Kaixuan, Chen Lihua, Chen Zaochun, Dai Zhikang, Feng Dongming, Feng Lun, Gong Mingjie, Guo Guangchang, Hu Xiaoming, Huang Nubo, Huang Jiaofu, Li Caixia, Li Hejun, Li Qinfu, Li Taiyan, Liu Bin, Liu Jianguo, Liu Shilai, Liu Ye, Lu Zhiqiang, Miao Hongbing, Ning Gaoning, Qian Jinbo, Qiu Yafu, Shen Guojun, Shen Nanpeng, Song Jun, Tang Yi, Wang Baogang, Wang Ruoxiong, Wang Shi, Wang Shuifu, Wang Youshan, Wang Zhaochun, Wang Chaoyong, Yan Bin, Yang Shaopeng, Ying Hongbiao, Zeng Fanzhi, Zeng Wei, Zhang Baoquan, Zhang Lan, Zhang Yong, Zhang Yue, Zhang Zhoufang, Zhu Mingming, Zhu Xinli, Zhou Chunya… 2014 Media Kit T 86 10 6587 2071 F 86 10 6587 2074 P1-3正反－WLB-6-G3C3G1C4F2B7G7.indd 6 2013.9.16 10:51:47 PM Robb Roport Club as the core of CRM systerm. 2014 Media Kit T 86 10 6587 2071 F 86 10 6587 2074 P1-3正反－WLB-6-G3C3.indd 6 2013.9.11 11:17:46 AM Editorial Content Bulletins C. Front Runners This section is an overview of the developing trends and forthcoming products with a specific emphasis on technological development, innovation, and creative achievement. A. Columns D. Robb Gallery Commentary and articles on topics including Buying advice on new goods related to the Automobiles, Wristwatches, Jewelry, Home issue topic or current consumer trends. Furnishings, Travel, Fine Arts, and Charity. Robb Report Lifestyle invites industry E. Robb Design Portfolio specialists and respected industrialists to write This is a dedicated feature which honors articles for the improvement of readers’ taste outstanding achievement in the fields of level and percipient. design or collectable art. B. Listings F. Robb Index Listings of the month’s new products Two to four listings of items recommended are informed by experts’opinions and by Robb readers and industry experts. This marketing research. The listings include feature is a weathervane for the annual Best “Autos”,“Fashion”and“Arts and of the Best feature in October issue. Individuals”, etc. 2014 Media Kit T 86 10 6587 2071 F 86 10 6587 2074 p4-5正反-WLB-6-G3C6g1C4.indd 1 2013.9.12 7:09:49 AM People Robb Connoisseurs Robb Connoisseurs offer their unique perspective on the finer things in life and their consumer philosophy in one of the regular features that makes the magazine a hallmark of the high-end consumer demographic. For example: Carlos Slim, Bill Gates, Warren Buffett, Bernard Arnault, Larry Ellison, FengLun, Zhang Baoquan, Jack Ma and Chen Lihua, etc. Robb Trendsetters This is a group of successful industrialists whose views reflect the tastes and sensibility of a slightly younger generation than Robb Connoisseurs, embodying a cutting-edge, taste-making sensibility. For example: Dustin Moskovitz, Chase Coleman, Mark Zuckerberg, Ayman Hariri, Li Houlin, Liu Shilai, Li Yapeng, Cao Guowei, Wang Xiaofei, etc. Robb Artists The internationally renowned artists that most attractive to Robb readers, as well as artists responsible for our cover art, are featured in a monthly profile of artists whose works have been determined by our panel of experts to be valuable or collectible. For example: Jeff Koons, Damien Hirst, Ed Ruscha, Rudolf Stingel, John Chamberlain, Anselm Kiefer, Takashi Murakami, Yayoi Kusama, Zhou Chunya, Liu Ye, Zhang Heng, ZengFanzhi, He Jiaying, Xu Lei, Xu Bing, Zhan Wang, Yue Minjun, and Zhang Xiaogang, etc. 2014 Media Kit T 86 10 6587 2071 F 86 10 6587 2074 p4-5正反-WLB-6-G3C6g1C4F2B7.indd 2 2013.9.16 10:47:27 PM Features A.Art on Paper a neutral perspective ＊Audiophile ＊Robb Report Lifestyle takes investigation report. J.Arts and Life paper as the media to break the F.Vehicles and Travel ＊Fine Arts boundaries of design and art, ＊Autos ＊Collectors’Corner presenting a unique art form. ＊Yachts ＊Chinese Fine Art “Art on Paper”project started ＊Private Jets ＊Banquets in April 2013. We invite an artist ＊Travel ＊Fine Wines and Cigars as curator for every issue. ＊Sharing ＊Technology B.Cover Stories ＊Hotels ＊Leisure ＊Clubs ＊Each issue’s cover features G. Watches and Jewelry the work of an artist and an ＊Watches K. Education and Finance interview with the artist. ＊Jewelry ＊Education (including C.Monthly Focus ＊Chronometry children and adult education) (Core Magazine Feature) ＊Selections ＊Fortune ＊Conversations ＊Afternoon Tea ＊The body of every issue is H. Fashion and Beauty L.Monthly Features comprised of special reports and core magazine content. ＊Fashion ＊From the Editor ＊Accessories ＊Robb Q&A D.Special Reports ＊Beauty ＊Robb Dictionary ＊Panoramic report on ＊Beauty Talk ＊Mystery Customer specific topic or event of a ＊Spas ＊Grand Openings industry. I. Real Estate and ＊The Robb Reader E. Sight ＊Robb World Home Furnishings ＊In-depth investigation of ＊Reading Time ＊Real Estate the topic, focus on current ＊Art Inheritance events and phenomena, ＊Home Furnishings 2014 Media Kit T 86 10 6587 2071 F 86 10 6587 2074 p4-5正反-WLB-6-G3C6g1C4F2B7.indd 3 2013.9.13 4:49:50 AM Business Cooperation A. Brand B. Guestroom C. Robb Connoisseur Private Banquets D. Society E. Events (Note: A-E are Business Cooperations) Robb Report Lifestyle Supplementary Issues and Separate Publications A. Supplementary Issues (2-3issues per year, focusing on topics such as trends and shopping) Positioning: Offering shopping advice, examining top-end products, and analyzing industry trends. Angle: Beginning with products, and offering a comprehensive, horizontal guide for Robb consumers. B. Separate Publications (4 issues per year, covering wristwatch expos, automobile expos, biennale events, real estate conferences, luxury goods expos, and auctions) Positioning: Coverage of newsworthy industry expos aimed at satisfying reader demand for information on the luxury goods industry.
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