INSIDE

Meet Rep. Michael Bennane...... 6 Curbing shoplifting, bad checks ...... 4 Shoppers rate grocery manufacturers...... 9 September kicks off new lottery gam es...... 17 VOL. 3. NO. 9 An official publication ol the Associated Food Dealers of Michigan SEPTEMBER 1992 and its affiliate, Package Liquor Dealers Association AFD on the s c e n e ...... 20 printed on recycled paper

AFD supports winners in Michigan House primary Thanks to the help of our members and our Political Action Committee, the Associated Food Dealers of Michigan supported 34 candidates in the primary elections for the Michigan House of Representatives. Out of the 34 candidates we sup­ ported with monetary contributions, 31 were victorious, including several non-incumbents, which translates into a 91 percent success rate. All the candidates that AFD contributed to are supportive of business in general and of the AFD’s concerns in particular. Committee waters down bill on pornographic Frozen food: Clarence Birdseye’s videos, publications The Senate Judiciary committee approved legislation last month by a dream is today’s fact of life 7-6 vote to give victims of sex crimes a cause of legal action against It was cold and blustery in the course of food marketing—the in­ Birdseye’s vision has been transform­ retailers of books, videos and Springfield, Mass., and March 6, troduction of the first retail line of ed into a $40-plus billion a year magazines, deemed to be por­ 1930 would have been doomed to the frozen foods. business and an intrinsic part of the nographic. The committee amended anonymity of many a drab New Six decades after this bold ex­ nation’s supermarket and foodservice the Pornography Victims’ Compensa­ England winter day had it not been periment, years filled with victories, industries. In fact, frozens and super­ tion Act (S. 1521), to permit suits for one event which forever altered defeats and frustrations, Clarence markets grew up together, since 1930 only after the perpetrator of the also marked the birth of the modern crime was found guilty. The defen­ FLORIDA RETAILER STUDY: supermarket. dant must also be convicted of pro­ Freezing food as a means of duction. distribution, or sale of illegal preservation actually began in 1908 pornography before a lawsuit can be Is The Lottery a Winner? when west coast growers froze drums initiated. AFD members should not of sugared fruits and berries in an be affected by this now watered-down QUESTION: Has the lottery had a positive impact on your company's profitability? ice-salt mixture. Variations of this so- bill —Washington Report Companies with less than than 20 convenience stores: called cold pack process were soon Yes 25% No 75% being used for ice cream, chicken National bottle bill Companies with more than 20 convenience stores: and fish. Yes 40% No 60% Efforts continue to enact a na­ However, Clarence Birdseye, who continued to experiment with tional bottle bill. The legislation has QUESTION: Has the lottery caused crowds in stores and congested check-out lines been turned down in three committee which have driven away customers? new methods of food preservation un­ votes this year, but hearings will be Companies with less than 20 convenience stores: til his death in 1956, was in­ held on the proposal in the Senate Yes 77% No 23% disputably the father of the frozen food business, for it was he who before Congress adjourns for the Companies with more than 20 convenience stores: year. This indicates the national bot­ Yes 90% No 10% developed the technology to freeze tle deopsit legislation will again be food without damaging its cellular pushed in the next session of Con­ QUESTION: Has the lottery caused an increase in the cost of your store security? structure and who first froze foods in gress. —FMI Companies with less than 20 convenience stores: a package that could be sold directly Yes 43% No 57% to consumers. Child labor laws Companies with more than 20 convenience stores: BEFORE 1930. . . The United States Department of Yes 80% No 20% According to industry lore, the Labor has announced the results of a Birdseye saga predated the Springfield SOURCE Study by Arthur Andersen and Co tor the Retail Grocers Association of Florida (1989) two-week “blitz” by Wage and Hour experiment by nearly 20 years. As a investigators in smaller towns See Executive Director's Report for related story—page 3 young engineer in Labrador in 1912, See UPDATE, page 20 See FROZEN, page 16 2—FOOD & BEVERAGE REPORT. SEPTEMBER 1992 Frank Arcorl Chairman Vegas Food Centers Amir Al-Nalml Lottery industry must make games Immediate Past Chairman Metro Grocery, Inc. Nabby Yono First Vice Chairman more retailer friendly XTRA Foods Thomas Welch By Joseph D. Sarafa Metro Detroit, people will buy lot­ more lottery terminals are located in Vice Chairman Hollywood Super Markets Executive Director tery tickets before they buy food, convenience stores than in any other Mark Karmo jeopardizing the welfare of their type of retail outlet. With Texas and Vice Chairman With Texas family,” says Basil Boji, owner of Georgia joining the ranks of lottery Royal Food Center retailers recently Boji’s Food Center in Dearborn. retailers nationwide, the issue of the Richard George Secretary launching the “ I’ve seen it in my previous stores lottery’s profitability is magnified. Wine Barrel Texas State Lot­ and I even see it here in Dearborn." The National Association of Conve­ Bill Vlvlano tery and Georgians He adds that he keeps a lottery nience Stores is planning to initiate Treasurer Marks Sales & Marketing expected to ap­ machine mainly as a service for his an industry dialogue this fall to ad­ prove a lottery customers. dress lottery issues, determine game to begin ear­ According to the National average operating costs and in­ Raad Ayar ly next year, this Association of Convenience Stores vestigate other ways of making lot­ Harvest Foods is an opportune Sarafa (NACS), Georgia retailers have been tery more profitable for the industry. Sam Dallo time to review our active with the lottery commission in The AFD will work closely with In 'N ' Out foods Fred Dally own lottery program and once again preparation for next year’s start-up. the NACS, in order to resolve these Medicine Chest ask the question: Does lottery pay? Specifically, they have pointed out matters. The result of this effort may Terry Farida Impacted by lean commissions, that retailers consider lottery tickets a yield new information that can help Value Center Market many operators across Michigan have product and treat them just as they do bring commissions in line with costs Jamal Garmo Galaxy Foods struggled to show lottery profits. In any other product in the store. Each and turn lottery customers into store Raad Kathawa addition, lottery retailers are also product has certain costs associated customers—a winning combination Ryan's Foods concerned with the difficulty faced in with its sales such as labor, accoun­ and the industry’s ticket to lottery Tony Munaco turning lottery customers into store ting and security. success. Mack-Bewick Super Market Thomas Slmaan customers. In a study conducted by In Michigan, it costs approx­ Lafayette Towers Supermarket Arthur Andersen & Company for imately $600 per week to run a lot­ Jerry Yono Florida retailers, the overwhelming tery machine. If a store doesn’t do at Sept. 19—Eleventh Annual Detroit Inter­ D & L Market majority said that the lottery had not least $10,000 a week in sales, it is Sam Yono national Wine Auction. Black Tie—to Palace Plaza had a positive impact on their com­ probably losing money. benefit the Center for Creative Studies. pany’s profitability. (See graph on On the subject of commissions, Edsel and Eleanor Ford House, 1100 page 1). California raised its commission in Lakeshore Drive, Grosse Pointe Shores. (313) 872-WINE. Jerry Inman Many times customers, especially 1990 because selling costs had made Paul Inman & Associates in poorer urban areas, will substitute the product less attractive to retailers. Oct. 6 - Nov. 10— Food Service Sanitation, Mel Larsen the purchase of a food item to try Georgia, like California, is pushing Madonna University, 3660 Schoolcraft, Club Cars, Inc. Livonia, Ml 48150-1173. Six-week Ron Paradoskl their luck at the lottery. "In parts of for a higher commission citing higher workshops for owners, managers and Coca-Cola Bottlers of Michigan, Inc. labor costs as a result of the last two supervisors for food service Alan Stotsky minimum wage increases. establishments. 7:30-9:30 p.m. (313) Concord Drugs 591-5096. Statement of ownership In Michigan, as in most states. Barbara Welss-Street More events on page 17 The Paddington Corporation Chris Zebari The Food & Beverage Report Pepsi Cola Company (USPS 082-970; ISSN 0894-3567) is published monthly by the Associated The Grocery Zone By David Coverty Food Dealers at 18470 W. 10 Mile, Southfield, Ml 48075. Subscription Joseph D. Sarafa price for one year is $3 for Executive Director & Publisher members, $6 for non-members. Judy Mansur Material contained within The Food & Services Beverage Report may not be Sue Knapp Office Administration reproduced without written Jim Larges permission from the AFD. Second Office Manager Class postage paid at Southfield, Mona Youhana Michigan. Receptionist POSTMASTER: Send address Vicky Ople changes to Food & Beverage Special Events Report. 18470 W. 10 Mile, Phil Haddock Southfield, Ml 48075. Sabah Brlkho ADVERTISERS: For information on Glenn Christian advertising rates and data, call AFD, Membership Ray Amyot, 18470 W. 10 Mile, If we can help you. please call the staff Southfield, Ml 48075, members at (313) 557-9600 or 1-800-66-66-AFD. (313) 557-9600 or (517) 386-9666. AFD works closely with the following associations:

Harley Davis Coupons Karoub and Associates Legislative Consultant Gadaleto & Ramsby Health Care James Bellancs, Jr. Bellanca, Beattie & DeUsle Legal Counsel Jerry Urcheck CPA Ray Amyot Advertising Michele MacWllllams Metro Media Associates. Inc. Public Relations. AFD Food & Beverage Report Editor

FOOD & BEVERAGE REPORT, SEPTEMBER 1992—3 •• CRIME ALERT •• Taking legal action against shoplifting, bad checks

by James V. Bellanca, Jr. ment void. In such a case the mer­ AFD Legal Counsel this notice, the full amount of wrongdoer may have to pay double with Matthew LeMieux, Legal Assistant chant would be required to return any the check in cash, we will not the check amount, not less than damages collected from the take further action against $50.00 and not more than $500.00. If Traditionally wrongdoer. If the criminal penalty is you.” the check is for more than $500.00, persons caught handed down before the merchant's If the wrongdoer fails to com- the wrongdoer will have to pay the passing bad check: civil action is brought, the civil ac­ plywith the above demands, the See SHOPLIFTERS, page 14 or shoplifting have tion will be dismissed. Therefore, the been punished as merchant must make a decision as to criminals. whether the wrongdoer should be Supermarket crime on rise However, within punished using the civil statute or the The case of robberies in grocery the care, custody or control of a per­ the past decade, criminal penal code. A merchant us­ stores and supermarkets increased son or persons by force or threat of the Michigan ing the civil remedy must first make significantly in 1991 over 1990 violence and/or putting the victim in levels. According to a survey by the Legislature has Bellanca a written demand upon the maker of fear. While supermarkets do not have provided a way a bad check. Delivery of the state­ Food Marketing Institute, in 1990 the high risk of robbery associated merchants can seek damages from the ment through the mail is sufficient. one in ten supermarkets were robbed. with convenience stores or gasoline issuer of a bad check or a shoplifter. The statute sets forth the text for the Burglaries occurred at about the same stations, this type of violent crime No longer must a merchant depend written demand as follows: rate. The 1992 survey, based on has increased significantly. Burglary upon the criminal justice system as “ O n ______a check criminal activities and security costs is the unlawful entry of any fixed the only means of punishing such drawn by you for $______for the industry in 1991, shows that structure, vehicle or vessel of regular wrongdoers. With the passage of two was returned to us dishonored one in six stores were robbed and residence, industry or business, with civil penalty statutes, the merchant for Dnot sufficient funds Dno one in nine stores were burglarized. or without force, with intent to com­ can now collect damages from account. If you do not pay to Robbery is the taking or attemp­ mit a felony or larceny. shoplifters and fraudulent check us, within 30 days of the time ting to take anything of value from See CRIME, page 14 makers. you receive this notice, the full MCLA 600.2952 sets forth a amount of the check in cash, we Day of the Week Time of Day Robberies Occurred civil penalty that can be brought have the right to bring action on Which Robberies Occurred against the maker of a bad check. A against you for 2 times the Sunday 16.3% 12 a.m. - 3 a.m. 10.0% merchant need not wait for the amount of the dishonored check Monday 11.6 3 a.m. - 6 a.m. 2.5 criminal justice system to take action ($______) or $50.00, whichever Tuesday 20.9 6 a.m. -12 p.m. 5.0 12 p.m. - 3 p.m. against the wrongdoer; however, the is greater, or to make a Wednesday 4.7 2.5 3 p.m. - 6 p.m. 10.0 civil penalty handed down after the criminal complaint against you. Thursday 14.0 Friday 20.9 6 p.m. - 9 p.m. 42.5 merchant gains a judgment against If you do not pay to us, within Saturday 11.6 9 p.m. - 12 a.m. 27.5 the wrongdoer makes such a judg­ 30 days of the time you receive

4— FOOD & BEVERAGE REPORT, SEPTEMBER 1992

Representative Bennane fights for the inner-city Representative Michael J. Ben­ cigarette sales. He suggests a licens­ of our state residents has finally nane has been a city resident most of ing fee of $5 and fines levied after brought public health issues to the at­ his life He has seen the poverty and the first offense. He feels this would tention of the voters and the media. I experienced the frustrations of urban make sellers more conscious of their feel that the public health of our state dwellers. For all of his elected responsibility. has improved over the last four years career, he has worked to improve the As a poignant aside, Bennane is that I have had the opportunity to quality of life for his fellow Detroit a three-time quitter of cigarettes, with serve as the Chair to the House city residents. He represents the First plans to try again. Public Health Committee. But, I feel District, which consists of the north­ Also, Representative Bennane that there is substantial room for im­ west section of the City of Detroit, feels that the issue of public health provement in our current system and an area with a strong concentration of has finally begun to receive the I intend to devote the next two years independent food stores. recognition that it deserves in the to improving that climate,” said Representative Bennane has been legislative process. “ The problem of See BENNANE, page 21 Representative Michael J. Bennane a major factor in the enactment of lack of adequate health care for many legislation in the area of urban development and sees the “ rejuvena­ tion of America’s urban areas as one of the most important issues facing us today." Of interest to the food industry, Representative Bennane has targeted cigarette sales to minors as a special concern in his constituency. He spoke to AFD members about this subject last spring. “ Selling cigarettes to minors creates health-related prob­ Ludington News lems for all of us.” According to Bennane, children who are obviously underage frequently purchase cigarettes. Due to the risks associated with Company, Inc. smoking, Bennane wants to license Supporting the Detroit community AFD board with the best in reading entertainment elections slated for December for over 70 years. It is once again time to begin the process of choosing our new AFD board of directors for 1993. Any voting member of the association may Wholesale Distributors of Magazines, be nominated to sit on our board. In order to be eligible, you must be a member in good standing for no Books, Trading Cards, Comics, less than the prior 12 months, and you must be nominated in writing no & Other Periodicals later than October 1, 1992. All nominations require the support of 10 other members in good standing or a majority vote by the nominating com­ mittee. If you are a retail member you must seek a retail position on the 1600 East Grand Blvd. board. If you are a general member, you must be nominated to stand for election for a general director’s Detroit, Ml 48211 vacancy. Please send your nominations with supporting signatures to the AFD Nominating committee, 18470 West Ten Mile Road, Southfield, Michigan 48075. Our board of directors sets the 925-7600 policies by which the AFD is govern­ ed. We urge all AFD members to get involved by nominating candidates you feel will devote their time and talent to represent the food industry with professionalism and integrity. Please call the AFD if you have questions: (313) 557-9600.

6—FOOD & BEVERAGE REPORT, SEPTEMBER 1992

Party store a symbol of good times in Northville

The big clock on the front of the Over the years all three Roth former employees. The Roths are Good Time Party Store in Northville children gained valuable work ex­ justifiably proud of these people suggests that anytime is time for a perience in the family store. Joan whose careers include a sports good time. The large, stained cedar Roth says, "One way Good Time psychologist, hotel manager and a building is the home of the Good Party Store has been able to serve the radio announcer, among many others. Time Deli and the Custard Time ice community has been by providing The employees are grateful for their cream shop as well. work experience to numerous area opportunity, too. The Good Time Party Store, young people." She is proud of their Jim is especially proud of the located at 567 Seven Mile Road, has accomplishments. flagpole installed in front of the Good changed owners twice and locations Jim Roth displays a length of Time Party Store. It was a Christmas five times, but its liquor license was lumber from their remodeling project. gift from the employees. The clock, one of the first 100 granted after pro­ He calls it the Alumni Club. On it the flagpole and the inviting hibition and the store has prospered are a growing number of business storefront welcome customers to Jim and Joan Roth are proud of their and grown with each change. cards from Good Time Party Store's come in and have a good time. extensive wine selection. Current co-owner Jim Roth along with wife Joan and her parents, Dave and Marty Harris, bought the store in 1969 In 1976 the Custard Time ice cream shop was added and in 1986 a major renovation updated the entire Mortgage Money facility. The renovation includes space for one of the most extensive wine departments in the Northville area. AVAILABLE The Good Time Deli features prepared salads and sandwiches that • FINANCIAL PROBLEMS • are favorites with local lunchtime customers. Deli employee Barb said that many of their popular prepared items are low-fat and low-calorie. We Have Solutions Frequently these are take-out items but co-owner, Joan Roth, pointed out stairs which lead to a second level RESIDENTIAL LOANS loft where locals meet and enjoy an HERB SCHERVISH REFIN ANCING/CONSOLIDATION informal lunch or grab a quick bite PRESIDENT HOME PURCHASES while having a business meeting in a private setting. Also displayed in the loft is a large selection of baskets for sale at 35 YEARS EXPERIENCE special prices. Closer to the holidays, part of the loft becomes a bustling RESIDENTIAL LOANS FOR: PROVIDING FINANCIAL ADVICE work area as gift baskets are filled by AND SERVICES, WITH FINANCING special order. • DEBT CONSOLIDATION Besides baskets, the store’s decor • FINANCING LEGAL & SOLUTIONS FOR: includes an enormous wood counter ACCOUNTING FEES • PERSONS REJECTED BY • DIVORCE SETTLEMENTS that a local craftsman fashioned from TRADITIONAL SOURCES • HOME PURCHASES a bowling lane at a former Northville • FORECLOSURE AND BANKRUPTCY bowling alley. There is also a collec­ • HOME IMPROVEMENTS • SELF EMPLOYED •PA Y OFF: tion of over 200 corkscrews. Jim • MONTHLY CASH FLOW INCREASE Roth likes to point out the special LAND CONTRACT(S) • WE BUY LAND CONTRACTS corkscrews which have uses other SECOND MORTGAGES than for wine. There are also pictures HOME EQUITY LOANS LIMITED DOCUMENTATION - TAX LIENS of “ Goodtime,” a well-known trotter PROGRAMS AVAILABLE that frequently raced at nearby North­ - CHARGE CARDS ville Downs. According to Jim the PROPERTY TAXES store wasn’t named after the horse, but he was a popular winner at the MEMBERSHIPS: MORTGAGE BANKERS ASSOCIATION OF AMERICA • NATIONAL ASSOCIATION OF MORTGAGE BROKERS track and the picture interests Good MORTGAGE BANKERS ASSOCIATION OF MICHIGAN • MICHIGAN MORTGAGE BROKERS ASSOCIATION Time Party Store customers, many of BETTER BUSINESS BUREAU whom work or attend races at North­ ville Downs. GREENFIELD MORTGAGE COMPANY

Available Anytime • Free of Charge to Review Your Financial Needs Give Me A Cali:

A large wall clock welcomes customers (313)274-8555 • Fax (313) 274-1125 fo the Good Time Party Store.

8— FOOD & BEVERAGE REPORT, SEPTEMBER 1992 Shoppers rate grocery manufacturers

In a recent survey by the product industries, including the consider what food and groceries to safety of packaged food products. Of Grocery Manufacturing Association, clothing, furniture and automotive in­ buy. The survey identified 65 percent those polled, 70 percent are confident shoppers rated their stores. Views on dustries. Shoppers awarded manufac­ of the shoppers listing nutrition as packaged food is safe. grocery manufacturers were detailed, turers with very high marks for pro­ either their most important or second Also, fully 70 percent of shop­ as were opinions on food safety, viding a wide variety of quality most important consideration in selec­ pers surveyed agreed with the state­ nutrition, environmental packaging products. ting a product. ment: “ The federal government and future priorities for the industry. Specifically. 80 percent of con­ Price and taste also rank high for should establish national guidelines “ In short, this report sumers rank the variety of food pro­ consumers: 45 percent said price is that would be sufficiently strict demonstrates grocery manufacturers ducts excellent or good and 71 per­ either their first or second most im­ everywhere—because it would be in­ have listened carfully to consumers cent rank quality excellent or good. portant choice, and taste was listed efficient and costly to have food sup­ and have earned high marks for Shoppers also gave manufacturers by 37 percent of polled shoppers. pliers try to meet different sets of responding to the rapidly changing high grades for responding to chang­ Twenty percent listed product regulations in each of the 50 states.” needs of America's shoppers,'' said ing consumer demands, especially safety as No. 1 or 2 consideration, They also believe the federal GMA President Manly Molpus. “ We with products that are quick and easy 14 percent said environmentally government, not state government, have met their demands for nutrition to prepare and packaged in conve­ responsible packaging and 13 percent should be responsible for guarantee­ and safety.” nient sizes. felt ease of preparation was one or ing products they buy are safe and This is an important point to Value and the recession two top priorities. environmentally responsible. keep in mind as some advocates at­ According to Peter Hart, the “ Food products that meet today's ‘‘Consumers know we are work­ tack industry and government leading recession has had a profound in­ lifestyle demands for better nutrition ing hard to provide them with the one mistakenly to believe we have fluence on shoppers. “ Price has are top priorities for shoppers," said safest food supply in the world,” failed shoppers. ‘Not so’ say the ma­ always been important but consumers Molpus. “ We are gratified consumers said Molpus. “ Indeed, they recognize jority of the people who buy are very price sensitive today. Even recognize manufacturers work hard to and support the success we have ob­ groceries for themselves and their in the midst of a recession, 85 per­ meet this demand by reformulating or tained through our 80-year federal families. However, if we are to stay cent told us they have no complaint bringing out thousands of new pro­ and state food-safety partnership.” at the top and continue our record of about the price of packaged food. ducts. New products are the success, we will need to continue to Only 13 percent said food was a ‘bad economic lifeblood of the industry. Nutrition labeling OK listen. I am confident that this is just buy,’ which is comparable to They are great for consumers and Seventy-one percent of shoppers what we will do.” clothing, furniture, non-prescription business.” read labels when they consider buy­ Great variety, highest quality drugs and better than automobiles," Consumers want national ing a packaged food product for the The Peter Hart research survey con­ he said. u n ifo rm ity first time, primarily to find out about cluded the grocery manufacturing in­ Nutrition top priority The overwhelming majority of fat or cholesterol, vitamins and dustry’s reputation measures ex­ Nutrition is the single most im­ shoppers expressed satisfaction with minerals, salt and calories. ceedingly well against other consumer portant factor for shoppers when they what is being done to ensure the Importantly, 63 percent of shop­ pers say the current label tells them what they want to know. Shoppers say accurate and informative labeling would be among the industry’s top priorities in the future.

Environmental packaging ranks low Few shoppers take the en­ vironmental consequences of packag­ Improve Your ing into account when they purchase food products. On the other hand, Profit Potential! however, the Opinion ’92 consumers strongly support recycling. AFD Food & Deverage Report Eye to the future Con Help You Reoch Your In the next five years, consumers want grocery manufacturers to con­ Goals In 1992 tinue to concentrate on: nutrition (88 percent), recycling (83 percent), cost • Effectively (82 percent) and safety (80 percent). • Efficiently We are already hard at work on • Economically thousands of food products which have a better nutritional profile and • Easily which taste good,” said Molpus. GMA Communications Commit­ 9500 Monthly Industry tee Chairman Craig Shulstad of General Mills commented, ‘‘This is Wide Mailing an excellent way for GMA to present 25000 Monthly Industry I the media and consumers our side of the story. The survey presents a con­ Wide Readership cise snapshot of how shoppers view Targeted Food Industry food manufacturers.” The Opinion ’92 survey was con­ Market ducted by Peter D. Hart Research Associates, Inc. The group has con­ • New Products ducted over 2,500 public-opinion Introduction Page surveys and analyzed interviews with • People Page more than 1.5 million people the past 20 years. The polling was done with (appointments, 1,002 grocery shoppers nationwide promotions, transfers) from March 13-18, 1992. —GMA 1-800-6666-AFD RAY AM YOT

FOOD & BEVERAGE REPORT SEPTEMBER 1992—9 I wish to personally express my appreciation to the owners of the Thank you for contacting me in Eastbridge and Harper Food Center Supermarkets for their stance in support of legislation (H. R. 5649) to repeal the Special Occupational Tax discontinuing the sale of cigarettes (SOT) on the alcohol industry and and alcoholic beverages and develop­ improve the collection for diesel fuel ing a more family-oriented shopping center. tax. 1 appreciate having the benefit of your views. Statistics prove that the African- 1 agree that the SOT. established American community, next to the American Indian community, is back in the 1860s as a revenue raiser seriously impacted by the effects of for the civil war, is today outdated alcoholism and cigarette smoking. and clearly inequitable. As you Many in our communities, not only know, Representative Matsui in­ in Detroit but across the nation, are troduced H R. 5649 to repeal this murdered, maimed and orphaned user fee on producers, distributors because of addictive substances. and retailers of licensed beverages. In Figures from the American compliance with the terms of the Cancer Society indicate that African- 1990 Budget Agreement, the bill con­ Americans, especially in impoverish­ tains a financing mechanism that ed areas, often wait too late (because would not only offset the lost of lack of medical coverage and/or revenues from repealing the SOT, but money) to see a doctor for illnesses would also combat rampant tax fraud related to smoking and alcohol. and evasion. These illnesses may have been treated 1 voted for H R. 5649 on August and prevented if they were detected 4, 1992; unfortunately, the measure at an earlier stage. I know we should failed to pass by a vote of 200-207. all act responsibly, but unfortunately, Please be assured I will continue to that is often not the case. work with my colleagues to gamer I hope other stores throughout support for this proposal which the city will follow the lead of would ease the burden on small Eastbridge and Harper Food Centers business. in making commitments for a strong, Again, thank you for sharing healthy society. It may seem like a your views. small or maybe even insignificant Sincerely, gesture to some people, but for me Sander Levin, and many others, it’s a beginning. Member of Congress of the Sincerely, United States LaSandra Nelson, Executive Assistant 17th District, Michigan Black United Fund of Michigan, Inc.

10—FOOD & BEVERAGE REPORT, SEPTEMBER 1992 FOOD & BEVERAGE REPORT, SEPTEMBER 1992—11 manager for the Detroit operation re­ commitment to quality found in the mains with Cal PRODUCTS old country. Wagar named to Cal’s tenure with the Pfeister For more information on these Company spans over a period of 14 and other fine Orlando products, Michigan Special Olym­ years, where he has held various please contact: Nick Orlando Jr., pics board of directors positions from retail merchandiser, Orlando Baking Company, 7777 Kenneth Wagar of Wyoming, account executive, department Grand Avenue, Cleveland, Ohio recently was elected to the Michigan manager to his current position of 44104, or call: (216) 795-1000. Special Olympics Board of Directors business unit manager. Wagar, vice president, marketing, for Cal is a graduate of Kent State Spartan Stores Inc., headquartered in University in Ohio and received his Grand Rapids, was elected by MSO’s masters degree in business from Board of Directors during its June 5 Wayne State University in Detroit. meeting on the campus of Michigan Greg Earhart, has been promoted Special Olympics in Mount Pleasant. to vice president in charge of The Wagar has been involved with Pfeister Company’s Confection Business unit. Special Olympics since 1990 as a Mootown Snackers an­ Summer and Winter Games Greg joined the company in June Orlando Baking Co. of­ volunteer. He received his bachelor's of 1991 at the time Brach’s appointed fers a wide variety of nounces new Big Diper Pfeister to represent them in the state Cheese & Pretzels degree in marketing from Wright Italian breads and rolls State University in Dayton, Ohio. of Michigan and Toledo, Ohio. Greg held various management Sargento of Wisconsin announces Wagar is a member of the board of Orlando Baking Company now positions with the Campbell Soup a new product from their Mootown directors of the Grand Rapids Junior offers a new line of fine, authentic Company, Seven-Up and Brach’s. Snacker line that combines two Achievement, and a past board Italian signature bread products. Greg is a graduate of Central favorites, cheese and pretzels. It’s a member of the Denver (Colo.) Orlando, located in Cleveland, Ohio, Michigan University. new twist on an old standby, cheese Private Industry Council and the offers a full line of over 70 varieties, Mark O’Keefe, current vice and crackers. Called simply Cheese Rocky Mountain Food Dealers and each lends its own elegance and president and controller, was ap­ & Pretzels, the product is convenient­ Association. superb taste to every entree. pointed secretary/treasurer. ly packaged for snacks and lunch Wagar and his wife, Vickie, have From breadsticks, kaiser rolls Mark has been with the organiza­ boxes. It comes in small tubs for dip­ two children, Katara and Keith. and delicious Focaccia, to their tion over 6 years, managing the ping and dunking. popular, crispy crust Ciabatta® financial department. Mark is a Pretzels are the second fastest bread, Orlando products are made Heinz details impact of C.P.A. and is a graudate of Michigan growing snack segment according to with the finest ingredients and baked retructuring, growing State University. the snack Food Association. Pretzels with old world recipes for mouth are expected to grow in popularity foodservice business watering taste and texture. Slowly due to their low-fat content. The H.J. Heinz Company, in its Delta Broadcasting baked on the hearth for delectable Consumers rated Cheese & 1992 annual report, points to record honors sugar industry flavor and lightly browned crusts, Pretzels highly, and in taste tests it net income and earnings per share as Orlando breads bring praise and re­ was as successful as Cheese & Michigan Sugar Company and indications that its latest restructuring quests for “ more bread, please.” Sticks, another popular Sargento the Great Lakes Sugar Beet Growers and investment initiatives have set the The Orlando family has been product. Association have each received a pla­ company on a course for continued making hearth-baked specialty breads For more information on stock­ que in recognition of the support growth in the coming years. since 1872. They opened their first ing Cheese & Pretzels, individually their organizations have given Delta The report opens with a letter to bakery in the town of Castel packaged or in five or eight packs, Broadcasting WUCM/WUCX TV shareholders from Anthony J.F. Di’Sangro, Italy where it is still in call Jim Farber at (313) 851-5700, 19/35 over the past 20 years. O’Reilly, Heinz chairman, president operation. In 1904 part of the family Stark & Company, 30301 Nor­ Delta Broadcasting’s interim and chief executive officer. In it, he came to Cleveland where they con­ thwestern Hwy., Farmington Hills, general manager. Ruby Iwamasa, calls fiscal 1992 “ a year of renewal tinue to bake bread with the same Ml 48334. made the presentation to MSC’s for Heinz brands and management president Ernest Flegenheimer and throughout the world.” GLSBGA’s executive president Heinz’s chairman says that, Robert Young during the dinner seg­ despite turbulent market conditions, the STING OPERATIONS TARGET company’s investment in its long­ ment of the Second Annual Pioneer term future should greatly benefit Sugar Golf Invitational July 13 at the Heinz shareholders. This includes a Bay Valley Golf Club in Bay City, SDD/SDM RETAILERS Michigan. corporate investment of more than YOUR BEST PROTECTION IS $600 million that Heinz has used to Aware of TV 19/35’s need to streamline its affiliates and factories, replace obsolete equipment, Michigan ATTENDING THE AFD T.I.P.S. TRAINING CLASS develop new products and increase Sugar Company suggested a sports- related fundraising event and joined the market shares of core brands. WHAT IS T.I.P.S.? with the growers associaiton as the O’Reilly measures the immediate An acronym for Training Intervention Procedures by Sellers. annual golf outing’s official sponsors benefits of Heinz’s strategy by citing This is a class that instructs retailers on how to sell alcohol, for off- a 12.4 percent increase in net income in 1991. This year, the outing premlse consumption, responsibly and within the laws and regulations. welcomed 100 golfers and raised for fiscal 1992, along with a 12.7 DON'T LOSE YOUR LIQUOR LICENSE BECAUSE. . . more than $12,000 in net proceeds to percent jump in earnings per share •An employee serves a minor public television. from $2.13 to $2.40. •An employee serves an intoxicated person Since 1973, Michigan Sugar •An employee doesn't check identification Company and its growers have pro­ Pfeister announces HAVE YOUR EMPLOYEES TRAINED! vided substantial funding to TV 19/35 SEND THEM TO A T.I.P.S. SEMINAR! appointments by participating in Great TV Auction, The Pfeister Company Board of underwriting Mr. Rogers IT'S FOR YOUR PROTECTION! Directors is pleased to announce the Neighborhood, donating to its various WHETHER EMPLOYEE or EMPLOYER fundraising events, becoming a “ mat­ following appointments: CALL AFD TODAY TO REGISTER at 1-800-66-66-AFD ching grant employer” and having its Cal Stein, former senior vice (Limited seating, reservations necessary) employees volunteer for Delta’s on- president, was promoted to executive air pledge drives. Currently MSC and DATE: Monday, September 21, 1992 vice president. Cal is currently a its growers contribute more than TIME: 7:00 p.m. - 9:00 p.m. member of the board of directors, PLACE: Associated Food Dealers of Michigan $15,000 annually to local public 18470 West Ten Mile Road, Southfield operating committee, and a television. stockholder. His current responsibili­ COST: Members: $15.00 per person; Non-members: $30.00 per person ty as the company’s business unit (Note: $15 in take-home materials included)

12—FOOD & BEVERAGE REPORT, SEPTEMBER 1992

cent of the incidents, shotguns were burglary in 1991 was $2,034., with used in 10.8 percent of the incidents losses ranging from $100 to $10,000 SHOPLIFTERS CRIME and bombs were used in 3.6 percent The lop four items stolen during from page 4 from page 4 of the incidents. Physical threats were burglaries were, in order of loss, used in 22.9 percent of the incidents. cigarettes, meat, alcoholic beverages amount of the bad check. This civil Most supermarket robberies oc­ The Northeast and Western parts and cash. —FMI action is properly brought in small cur at the checkstand (43.5 percent in of the country are, by far, the areas claims court, unless the damages re­ 1991). The courtesy booth was robb­ where robberies and burglaries occur quested exceed the limit that can be ed in 19.6 percent of the cases; the most often. The Northeast region ex­ awarded in a small claims court. money safe or vault was robbed in 13 perienced 39.1 percent of the rob­ MCLA 600.2953 sets forth a percent of the cases and in 23.9 per­ beries and 47.8 percent of the civil penalty that can be levied cent of the cases, all three areas were burglaries in 1991. The Western against a shoplifter, in addition to the robbed. Money safes and vaults and region had 46.7 percent of the rob­ criminal penalty. A person who com­ courtesy booths are robbed most beries and 44.8 percent of the mits retail fraud in the first or second often by two or more individuals. burglaries over the same period. degree is also liable to a merchant Checkstand robberies usually commit­ The average loss per robbery was for the full retail price of any ted by a single individual. Handguns $2,549.00; losses ranged from $60. unrecovered property or recovered were used in 44.6 percent of the rob­ to $12,000. The average value of property that cannot be resold. The beries, knives were used in 22.9 per­ merchandise and cash lost per RESORT AREA: Family owned and statute sets out a lengthy form that a operated village grocery and meat market. merchant should use to set the civil Great business—located in center of town. Call Marilyn or Lori at Osentoski Realty action in motion. The merchant is re­ (517) 738-5251 or (517) 738-6707. quired to send this written request by mail or deliver it to the person accus­ Now available through these fine distributors ed of shoplifting. More importantly, the merchant must file a police report in order to use this civil remedy. A person who complies with the mer­ chant's written demand is free of civil liability. However, if the shoplifter fails to return the property or returns it in unsaleable condition, the person must pay the full retail Premium Natural Beverages price of the property, plus a civil penalty of $200.00 and reasonable costs not to exceed $50.00. this ac­ tion should be brought in a small claims court, unless the damages the CANADA DRY ALPENA BEVERAGE merchant seeks are more than the 5500 Pierson Highway 1313 Kline Road court is allowed to grant. In such L a n sin g , MI 4 8 9 1 7 Alpena, MI 49707 case, the action should be brought in (517) 322-2133 (517) 354-4329 District Court, the statute also pro­ vides procedures to be used against a CASWELL-LATOSHA DRAVES DISTRIBUTING shoplifter who is a minor. The statute 920 East Melendy 610 East Woodworth Street makes the minor’s parents responsi­ B ox 692 Bad Axe, MI 48413 ble for payment. Ludington, MI 49431 (517) 269-8581 These two statutes give members (616) 845-0333 FABIANO BROTHERS, INC. an additional means to punish those CELLARS BEVERAGE 1219 North Mission Street persons caught passing bad checks or P.O. Box 749 shoplifting. In the bad check 1543 River Road Mt. Pleasant, MI 48858 scenario, the merchant must choose Bay City, MI 48708 whether to press criminal charges (517) 754-6550 (517) 773-3605 against the wrongdoer or bring a civil IMPERIAL DISTRIBUTING INTRASTATE DISTRIBUTING action. The merchant may choose to 15396 Idaho Street do both, but the criminal penalty will 1810 Lake Street K alam azoo, MI 49001 D etroit, MI 4 8 2 3 8 take precedence over the civil judg­ (313) 867-2337 ment. In the case of shoplifting, the (616) 382-4200 MARCHETTI DISTRIBUTING civil penalty can be used in addition KENT BEVERAGE CO. 700 Emeline Street to the Michigsn Penal Code. 650 36th St. S.E. Therefore, the merchant has a double Sault Ste. Marie, MI 49783 Wyoming, MI 49548 remedy at his or her disposal in deal­ (906) 632-2321 (616) 241-5022 ing with shoplifters. The advantage PETERLIN BROS. of the civil remedies are clear. The TOM RYAN DISTRIBUTING merchant is now able to recover from DISTRIBUTING 3302 Kent Street US-41 the wrongdoer without relying on the F lint, MI 4 8 5 0 3 overburdened criminal justice system P.O. Box 387 as the sole means of punishing the (313) 767-8720 Calum et, MI 49 9 1 3 wrongdoer. This efficient means of AMEEL DISTRIBUTING (906) 337-0213 recouping a merchant’s loss may 2318 Cass Road BINK COCA COLA also, in the long run, be an additional Raverse City, MI 49684 3001 Danforth deterrent to those persons who (616) 947-5253 shoplift and pass bad checks. Escanaba, MI 4 9 8 2 9 (616) 947-0523 (906) 786-4144 BAYSIDE BEVERAGE PIKE DISTRIBUTING DON’T FORGET! 1008 Franklin Street Hwy. 41 West AFD BOARD Petoskey, MI 49770 P.O. B ox 807 NOMINATIONS (616) 347-2535 Marquette, MI 49855 DUE OCTOBER 1, 1992! (906) 475-9936

14—FOOD & BEVERAGE REPORT, SEPTEMBER 1992 Take advantage of Michigan's liquid assets.

Stock the uniaue Faygo flavors your customers are sold on. What a great state to be in...carrying Cherry Berry, Orange, Peach and the the one-of-a-kind Faygo flavors your original Red Pop. Plus an entire custom ers keep com ing back for. With sparkling water line with a touch liquid assets like these, you can smile all of Orange, Raspberry, Grapefruit, the way to the bank: Moon Mist, Cherry Lemon Lime or Regular. Festival, Rock & Rye, Raspberry Creme, (coming soon, Cherry.) wholesale distributors, a practice railroads and steamship lines became This opened the door for frozens, FROZEN which would continue for more than dumping grounds for surplus retail which used less crucial materials such from page 1 a decade, and facilitated the entry of inventories and low or off-grade as paperboard, waxed paper and Birdseye was fond of fishing and Stokely-Van Camp, then the food in­ frozen products. Restaurants, sensing cellophane. froze his catch in the snow with the dustry’s third largest canner, into consumer resistance, were a harder Furthermore, retail shelves emp­ aid of Labrador’s unrelenting subzero frozen foods. sell and some posted notices on their tied as canned goods went to war and winds. After thawing it out, he found The problem for all the players, menus stating: “ We don’t serve such major chains as Jewel Food that the fish was as fresh as when he however, was that consumer frozen foods.” Stores, Albers Supermarkets and the caught it or, as a subsequent Birds resistance brought retail sales to a Penn Fruit Company eagerly pressed Eye Company slogan would put it, virtual standstill and the fledgling in­ THE WAR YEARS frozens into service to fill the gaps. “ frozen with the wiggle in its tail.” dustry’s saving grace was the institu­ World War II forever changed Because frozens did not use Birdseye launched his first com­ tional trade. the face of the frozen food industry metal, their purchase by consumers mercial venture in in This market, which accounted for and for the first time, sales outpac­ required fewer ration points than 1923. With $20,000 in seed money half of Birds Eye’s 1938 sales of $8 ed production. canned products. million, became the path of least When Japan overran southeast from a public stock offering, he POST-WAR BUST resistance. Products did not have to Asia, it captured a large poriton of formed a company to freeze fish But the wartime boom soon turn­ be presold to consumers, since, in the world’s tin resources and the fillets. But the public was ed into a post-war bust. The military most cases, they were not aware they U.S. government placed stringent uninterested and couldn’t distinguish canceled its contracts for frozen were eating frozen products. controls on canners in an effort to between quick freezing and cold vegetables, consumers returned to By the latter part of the decade, conserve this vital wartime metal. storage, so the firm went bankrupt. See FROZEN, page 21 Undaunted, Birdseye gathered financing for a firm called General Seafoods Corp., Gloucester, Mass., and, in 1928, developed the double belt freezer, the forerunner of modern freezing technology. T r u s te d By G en er atio n s: IS BORN ravelers xp r e ss o n ey rders At about the same time, the New T E M O York investment house of was scouting out growth op­ portunities for one of its clients, the Postum Company. In 1929, Postum purchased General Seafood's parent firm, General Foods Company. Shortly thereafter, Postum changed its name to General Foods Corporation. Less than a year later, the com­ pany launched the Springfield experi­ ment in 10 grocery stores. The biggest obstacle to the in­ dustry's growth in those early years was getting retailers to pay for display cases. The first frozen food case was developed in 1929 by C.V. Hills & Co., Inc., Trenton, N.J., the predecessor of Hill Refrigeration. But $1,200 for an eight-foot display and $700 for a four-footer was a stiff outlay for grocers during the Great Depression. EARLY MERCHANDISING To solve the problem, Birdseye

contracted with American Radiator It’s just as true today, as it was 50 years Today, Travelers Express brings retailers all the Corp., in New York to develop a low-cost, coffin-shaped cabinet- ago. Consumers turn to Travelers Express money advantages of the latest technology with a complete dubbed the Amerad unit—and rented orders when it’s time to pay the rent or to money order system featuring the patented RT-60 it to retailers for $7.50 per month on send money to Aunt Ruth. It’s safe, convenient and a minimum three-year contract. automated money order dispenser. It now takes just By 1938, Birds Eye’s sales were economical. seconds to issue a money order. And the

an anemic $8 million, partly as a dispenser's advanced design enables you to monitor result of increased competition from companies which started out as its For retailers, that translates into one important sales, keep inventory secure and report sales detail

co-packers. New contenders included word: traffic. Month after month, and year after year, automatically. Seabrook Farms, Bridgeton, N.J., which had begun experimenting with money order sales bring in a steady stream of cus­ quick freezing vegetables in 1930; tomers that generate more income and additional It’s all a part of the Travelers Express total service Fairmont Packaging Company, Fair­ product sales. approach that’s satisfied retailers for generations. mont, Minn; H.C. Baxter Company, Brunswick, Maine; John H. Dulany

& Son, Fruitland, Maryland; and Money order sales is business you can count Call 1-800-328-5678, ext. 3300 Honor Brand, a retail and institu­ tional label from Waterman & Com­ on...but it's also a service that’s changed with to get details on the Travelers

pany, a New york produce the times. Express Money Order Program. distributor, later acquired by Stokely- Van Camp. The latter has a special place in the history of frozen foods for two Trusted Service For Over 50 Years reasons. It was the first to work through an exclusive network of

16— FOOD & BEVERAGE REPORT, SEPTEMBER 1992 Bonus nights to give Daily 3 game a boost By Jerry Crandall Giveaway” TV weekly games show, the Lottery’s 20th anniversary. It is The exciting cars being given Michigan Lottery Commissioner and in-store point-of-sale materials. our way of thanking our players for away in this promotion include (two The Michigan Lottery “ kicks off” football supporting the Lottery and of each of the following): Lottery has a season with new instant game Michigan’s public education system, •Chevy Caprice special promotion Michigan Lottery players will and it shows our support for the •Dodge Dakota for Daily 3 “ win big” this football season with automotive industry—an industry of •Ford Probe players this the Lottery’s newest instant gme great importance to Michigan’s •Pontiac Grand Am economy. month. Players “ First & Ten” which goes on sale •Dodge Daytona can win extra cash September 16. The promotion has players in •Ford Mustang GT Convertible playing the Daily Players win “ First & Ten” when “ high gear” —more than 1,000,000 •Buick LeSabre 3 game during the numbers underneath the ticket’s entries were received for just the First •Jeep Grand Cherokee “September Bonus four “ yardage” footballs add up to few drawings! (one of each of the following): Crandall Nights.” This 10 or more. The player wins the •Lincoln Town Car promotion will provide players with prize shown—up to $500 instantly! •Cadillac DeVille the opportunity to receive bonus The overall odds of winning a prize Two winners are announced payoffs on straight bets two nights a in this game are 1-in-6.23. every Saturday from July 11 to week for four weeks from August 31 “ Lotto 20 Car Giveaway” helps September 12 on the “ Michigan Lot­ through September 26. drive up Lotto sales this tery Megabucks Giveaway” TV game Bonus nights (two each week, sum m er show. eight total) will be announced during The Michigan Lottery wraps up the nightly telecasts of each drawing. its exciting “ Lotto 20 Car Bonus payoff will be: Giveaway” second-chance •A dollar straight bet will pay sweepstakes this month. In celebra­ Oct. 26-28—National Frozen Food Con­ $600 instead of $500 tion of the Lottery’s 20th anniver­ vention and Exposition, Las Vegas, •A 50-cent straight bet will pay sary, the Bureau is giving away 20 Nevada. (717) 657-8601 or (703) 821-0770. $300 instead of $250 new automobiles from July 9 through Dec. 1-3—Hazardous Materials Storage •3-way straight/boxed will pay September 11. Michigan Lottery Expo and Seminar, sponsored by State $383 instead of $333 players who miss out on Lotto this Police Fire Marshal Division and Michigan •6-way straight/boxed will pay summer are getting a second chance Chemical Council, Lansing Central. Con­ $341 instead of $291. to win big by driving away a new tact Colleen Mohr, MSP - Fire Marshal Divi­ This promotion will be supported sion, Hazardous Materials Expo, P.O. Box vehicle. 30157, Lansing, Ml 48909 with radio and newspaper ads, spots We’re excited about this promo­ on the “ Michigan Lottery Megabucks tion because it captures the spirit of

here Are so m e Traffic Tickets You WON'T Mind Having. The Michigan Lottery can increase your store traffic and increase your profits. For any business, nothing is spend money on the other prod­ more important than creating ucts you sell. store traffic. And nothing can Store Name (Please Print) Plus, when you sell the games help you do that more easily of the Michigan Lottery, you re­ than carry ing the games of the Address Michigan Lottery. ceive a 6% commission on every ticket you sell, and a 2% com­ With thousands of people City /State Zip mission on every winning ticket playing every day, the Michigan you redeem up to $600. Lottery can attract a lot of Phone Number Contact Person people to your store — where So carry the games of the For information on how to become a Michigan Lottery retailer, please return to Michigan Lottery. They’re one they will not only play our dif­ Bureau of Stale Lottery. 101 East Hillsdale. Box 30023. Lansing. MI 48909 Or Call (517)315-5800 kind of traffic ticket you’ll be ferent games, but they will also glad to have.

FOOD & BEVERAGE REPORT. SEPTEMBER 1992—17 AFD retailers and suppliers make Golf Outing best ever! We're pleased to say that the 1992 AFD Golf Outing broke attendance records with over 200 people from the industry participating in the tournament and dinner reception. It was held on Monday, August 3, at Shenandoah Country Club in West Bloomfield, a club that has seen considerable improvements over the past year. The course was in good condition for the tourn ment, especially considering the extensive rain we received for over a week prior to our event Despite a few threatening clouds and a brief shower, the sun prevailed for most of the day, bringing comfortable golfing temperatures with it. The day included an 18-hole tournament, breakfast in the clubhouse, cook-out lunch under the tent at the end of the ninth hole, a gourmet dinner, golfer goodie bags, and a vast array of door and raffle prizes.

Thanks to our academic and hole sponsors, we also awarded 22 scholarships to deserving young people; the most we have ever given out to date. Most of these young scholars were on hand to receive their award during a special presentation at dinner. Thanks to our members, sponsors, Shenandoah Country Club and Mother Nature, our golf out was a smashing successl AFD 1992 GOLF COMMITTEE: •Jim Farber, Stark & Company, Chairman •Sam Awdish, General Liquor •Joe O'Bryan, Seven up of Detroit •Brian Bushey, Kowalski Sausage •Mark Sarafa, Coca-cola Bottling Co. •Amjed Francis, J. Lewis Cooper •Larry Stamos, Kar Nut Products •Joe LAginess, J&J Wholesale •Keith Tipper, Tony's/Red Baron's Pizz •Kevin Larsen, I & K Distributing •George Tomasso, Jay's/Cain's •Dana Ludington, Ludington News •Jeanette Waters, Faygo Beverages •Brad Miller, M&M Mars Co. •John Wojnicki, Pepsi-Cola Co. FOOD & BEVERAGE COMPANY DONORS: Many, many products were FORE! AFD FEARSOME FOURSOMES donated by generous member companies, making fora tasty golf outing! Thanks to: •Kowalski Sausage •Tony's/ Red Baron Pizza •IFC/Statewide Food •I & K Distributing •Melody Farms Pepsi-Cola Foursome Coca-Cola golfers •Jay’s/Cain's, Borden Snacks •Frito-Lay, Inc. •Awrey Baking •Koepplinger Bakery •Entenmann's Bakery •Kar Nut Products •Stark & Company •Archway Cookies •Nestle •Faygo Beverages •Seven Up of Detroit Board Members Cam Yono and Mark Karmo with Bellanca, Beattie & DeUsle foursome •Coca-Cola Co. teammates from Madison National Bank •Pepsi-Cola Co. •Hubert Dist., Budweiser •Oak Distributing, Coors

Faygo Beverages foursome Stark & Company foursome

18—FOOD 8 BEVERAGE REPORT, SEPTEMBER 1992 ACADEMIC SCHOLARSHIP / HOLE SPONSORS

Mohawk'§ 8 scholarships were presented to Sana Abld, Rodney George of Melody Farms, presents a Todd McKinney receives a scholarship from sponsor Keith Bradley Flint, Troy Grlese, Balssam Jarbo, Rohlt Pallegar, scholarship to Mark Shaya. Tipper of Tony's / Red Baron 'a Pizza. Anne Rlach, Bryan Tollenaar and Balsam Yono by Daniel O' Connor. 1992 AFD ACADEMIC SCHOLARSHIP SPONSORS: We applaud these fine companies for their generosity in sponsoring the golf outing and the 1992 academic scholar­ ship winners. The AFD Scholarship program could not be successful without your support. Blue Cross & Blue Shield J. Lewis Cooper Co. Central Distributors Ludington News Coca-Cola Bottling Co. Melody Farms Coors Brewing co. Mohawk Distilled Products Creative Risk Mgmt. Co. Paul Inman Associates Detroit Edison Co. Pepsi-Cola Co. Faygo Beverages Pfeister Company General Wine Co. Scot Lad Foods The J. Lewis Cooper scholarship wsa presented to House of Seagram Seven-Up of Detroit Coca-Cola's scholarship was presented by Orlando Tammle Tarver by Dick Strieker. Hubert Distributing Tony's / Red Baron Pizza McCorvey to scholarship winner DoraI Abrlhalm.

Pablo Guzman and Tom Crimml ns of Coors Brewing Co. Seven-Up's scholarship was presented to Julie Godin Detroit Edison's, Valerie Wasson, receives the sponsorship present Amy Gentner with a scholarship. by Jim Miller and Joe O' Bryan. plaque from AFD Chairman Frank Arcorl and Executive Director Joe Sara fa. PRIZE DONORS: Many thanks to the companies who donated such excep­ tional items and premiums to the AFD Scholarship / Golf Outinq. Your kindness made the day a huge success. Bob Ca ugh I In from Eby-Brown wins a case of Canadian Club. •Archway Cookies •Hubert Distributors •Mucky Duck Mustard •Barney's Shop Rite •Hyatt Regency Dearborn •Nabisco Co. •Bit Mar/Mr. Turkey •I & K Distributing •Paddington Corp. •Blue Cross & Blue Shield •J & J Wholesale •Park Place Hotel •Borden snacks •J. Lewis Cooper Co. •Paul Inman & Assoc. •Coca-Cola Bottling Co. •Kar Nut Products •Pepsi-Cola Co. •Coors Brewing Co. •Kehe Foods •Pfeister Company •Detroit Edison •Kowalski Sausage •R. M. Gilligan Jim Ellers from Seagram’s Is happy to •Faygo Beverages •Kramer Foods •Scot Lad Foods win a rotiss alia cooker. •Gadaleto Ramsby & Assoc. •Ludington News •Seven-Up of Detroit BIO Fowler I •Garland •M&M Mars Co. •Spartan Foods of Melody Farms wins •General Uquor Co. •Madison National Bank •Stark & Company a Caribbean •Hillshire Farm & Kahn's •Michigan Szugar •Tony's / Red Baron Pizza cruise for •Hiram Walker & Assoc. •Michigan National Bank two, donated by •House of Seagram •Mohawk Distilled Products Papal-Cola Jim Millville Wins a 7-Up golf bag

FOOD & BEVERAGE REPORT. SEPTEMBER 1992—19 UPDATE AFD ON THE SCENE from page 1 targeting businesses such as food retailers and restaurants. They in­ AFD BOARD RETREAT vestigated 4,700 businesses, found 5.000 minors working in violation of On July 24 and 25 the board of directors for the Associated Food Dealers of federal law, and assesses $3.2 million Michigan met at Garland Resort in northern Michigan. They met to discuss issues civil penalties. Many grocers who concerning Michigan grocers, socialize and squeeze in a little golf. believed themselves in full com­ pliance with the law found AWARDS FOR themselves among those cited. PUBLICATION EXCELLENCE Retailers are cautioned to review their child labor compliance programs Food & Beverage generally, and especially to make Report receives award sure that all store employees are aware of the prohibitions concerning We are pleased to announce that paper baling machines. The Federal this magazine, the AFD Food & Fair Labor Standards Act states that Beverage Report, has received the 14- and 15-year-olds can work in Apex ’92 Award for Publication Ex­ non-hazardous occupations for not cellence. Our category is non-profit more than 40 hours in a week, or 8 external tabloids/newspapers. hours in a day, when school is not in Board members relax on the log cabin porch at Garland. The award was given by Com­ session, and not more than 3 hours in munications Concepts, a national a day or 18 hours in a week when organization for professional com­ school is in session. The 14- and municators, located in Washington, 15-year-olds can work only between DC. 7 a.m. and 7 p.m., except that from June 1 through Labor Day they can work to 9 p.m. Most states also have BE ECO-CONSCIOUS! child labor laws and these should be RECYCLE THIS NEWSPAPER! reviewed as well. The state law ap­ plies if it is stricter than the federal (That is, after you've shared its law. -FM I AFD Board discusses issues vital to the food industry during Garland retreat. wealth of information with your employees and colleagues.) Associated Food Dealers of Michigan

SHOPPING FOR WAYS TO INCREASE YOUR SALES? Board members take in a little golf. Just look at the products in the Michigan Bankard™ Ser­ vices aisle! The Associated Food Dealers of Michigan and MBS let your customers choose their favorite way to pay... with their credit and debit cards. Acccpl Visa®, MasterCard®, Discover®, and Magic Line® ATM cards (We also process American Express®, Diners Club®, and Carte Blanche®) Superior protection against theft, fraud, and chargebacks Electronic deposit to your local bank account Check guarantee services ANTI-GANG & VIOLENCE COUNCIL Food stamp processing and other cash vault services 24-hour, 7-day, toll-free Customer Service Hotline Great service at low AFD rates TO APPLY. CALL JUDY MANSUR AT 1-800-66-66AFD TODAY

Be sure to ask for our special magic ML PAY® debit program for AFD members. Now your customers can pay with their Magic Line ATM cards! Michigan Bankard Services is affiliated with Members of the Anti-Gang anf Violence Council meet with Robert Scott of Scotty’s Michigan National Bank, Lansing, Michigan. Party Store. Joe Sarafa, AFD executive director, visited 16 southwest Detroit con­ venience stores, urging them to support the council’s program.

20—FOOD & BEVERAGE REPORT. SEPTEMBER 1992 own label. By 1953, 90 labels had shrimp that his wife had a hard time minence as quickly as the fish stick, FROZEN been registered with the Florida keeping up with his demand. So developed by General Foods in 1952 from page 16 Citrus Commission. Mullis decided to batter, bread and and marketed under the Birds Eye guying products that were no longer Skyrocketing demand for frozen freeze shrimp so they would be ready label. in short supply and the Wall Street concentrate was also a blessing for whenever the urge hit him. Production soared to 63 million Journal ran an article with a headline Florida’s depressed citrus industry Once his customers tasted and pounds just two years earlier. But declaring “ Frozen food drop—a glut and 44 years after the product's in­ approved of this delicacy, Mullis this phenomenal growth, which at­ on the market.'’ troduction, nearly 80 percent of the decided to go into large-scale tracted companies such as Mrs. state’s orange crop goes into the pro­ distribution, and he founded the Paul’s, Gorton, and Taste O’Sea, duction of concentrate. Trade Winds Co. Soon after that, also gained the attention of Kroger Orange juice may have been the steadily rising demand for breaded and A&P. whose private label fish This might have been frozen industry's first volume item, but shrimp led to the establishment of sticks sent pricing into a tailspin, a I food’s swan song had it not been for seafood has earned a special place in SeaPak Corp., now Rich-SeaPak, and condition that would eventually be the debut of a revolutionary new pro- the history books as the first frozen King & Prince Seafood. See FROZEN, page 22 I duct that was destined to become the item of any kind. industry’s first volume item—frozen The most popular seafood item FISH STICKS A HIT concentrated orange juice. was breaded shrimp As the story While marketers continued to The first truly successful frozen goes, a Thunderbolt, Geo. grocery exploit the American consumer’s store owner by the name of William new-found love of packaged seafood, BENNANE juice was a concentrate introduced in from page 6 1946 under the Snow Crop label. A Mull is was so fond of breaded none of these products rose to pro­ year later Minute Maid, which had Representative Bennane. packed the Snow Crop product the Born on January 25, 1945 and previous season, began marketing its raised in the City of Detroit, Representative Bennane is a graduate of Benedictine High School and Wayne State University. After his election to the Michigan House in 1976. Represen­ tative Bennane organized the House Democratic Study Group and was chosen by his democratic colleagues as its first chairman. This group con­ sisted of half of the Democratic ma­ jority in the Michigan House. In 1985 Representative Bennane was elected Associate Speaker Pro Tempore of the Michigan House of Representatives and served in that capacity through 1988. He currently serves as Chairman of the House Public Health Committee, and Hous­ ing and Urban Affairs Committee. In addition. Representative Bennane serves as Chairman of the Subcom­ mittee on Urban Health Care. He is also a member of a special Task Force appointed by the Speaker of the House that will investigate availability and cost of obstetrical and pediatric care in Michigan. Bennane, a lifetime resident of Northwest Detroit, has been active in community organizations throughout his career. He is former president of the Belmont Civic Association and served as the Emerson Community Homeowners Organization’s (ECHO) representative to the Mayor’s Nor­ thwest Leadership Council. He is currently a member of the Old Red- ford Association, Ancient Order of Hibernians, Detroit Police Communi­ ty Association-Northwest Station, North Rosedale Park Civic Associa­ tion, League of Women Voters, Michigan Democratic Party Century Club, 17th District Democrat Club, and the Democratic National Committee If you have any questions or con­ cerns you would like to discuss with Representative Bennane, he can be reached through his district office at (313) 592-8667. Editors note: AFD hopes that all retailers will take special care to pre­ vent the sale o f tobacco to minors. However, the AFD Board of Direc­ tors does not believe a licensing fee is appropriate.

FOOD & BEVERAGE REPORT. SEPTEMBER 1992—21 S•M •A Nursoy Infant Formula Soy Protein Formula NEW CONTRACTOR FOR IRON FORTIFIED INFANT FORMULA FOR THE MICHIGAN WIC PROGRAM

EFFECTIVE: NOVEMBER 1, 1992 WIC REBATE COUPONS WILL SPECIFICALLY STATE

" SMA WITH IRON OR NURSOY "

- ONLY THESE BRANDS MAY BE PURCHASED

VENDORS SHOULD STOCK ENOUGH CONTRACT FORMULA TO MEET MINIMUM STOCKING REQUIREMENTS OF AT LEAST 72 CANS OF SMA WITH IRON AND NURSOY AT ALL TIMES.

FOR YOUR CONVENIENCE CALL YOUR PFEISTER REPRESENTATIVE FOR ADDITONAL INFORMATION AT: 1-800 SMA 4 WIC (762-4942)

THE BABY FORMULA SHELF SET BELOW MAY HELP YOU IN YOUR PRODUCT POSITIONING

SM A PWDRD NURSOY PWDRD SIMILAC GERBER W/IR O N

13 OZ SMA CONC X W/ IRO N

ENFAMIL 13 OZ NURSOY CONC

32 OZ SMA 32 OZ NURSOY PREMIX PREMIX \ W/IRON \ 13 OZ SMA CONC W/ IRON 13 OZ NURSOY CONC FULL CASES FULL CASES SUPPORT THESE AFD SUPPLIER MEMBERS

St. George Cultural Center...... 335-8869 ,.458-9530 ....585-7700 | L E R I E S : (517)546-8522 .458-9530 ....278-5207 1 oyd's Scotch Bakery & Sausage ...... 5 3 2 - 1 1 8 1 ...... 771-3330 .552-0700 ...... 949-2280 ,.777-9080 5 2 2 - 1 1 0 0 SPICES & EXTRACTS: Vassel's Banquet Hall & Catering ...... 354-0121 Wolverine Packing Company...... 568-1900 jplinger Bakeries. Inc ...... 9 6 7 - 2 0 2 0 Rafal Spice Com pany ...... 259-6373 , M Buscuit Distributing ...... 8 9 3 - 4 7 4 7 3 5 2 - 4 3 4 3 DAIRY PRODUCTS: MEDIA: STORE SUPPUES/EQUIPM ENT: 4 7 6 -0 2 0 1 American Dairy Assoc...... (517)349-8923 Arab & Chaldean TV-62 Show...... 352-1343 ...491-6550 ..(800) 688-9478 .756-8800 B e lm o n t P a p e r & B a g C o m p a n y ...... 1) 4 2 7 - 5 8 5 8 Borden Ice Cream...... 871-1900 .552-1989 Brehm Broaster Sales ...... (5 1 1 NKS: ...369-1666 ...... 552-9666 541-3000 ...697-7060 2 7 4 - 8 5 5 5 ..(517)652-9347 222-6400 >) 2 3 6 - 5 2 4 4 5 4 8 - 2 9 0 0 Melody Farms Dairy' Company ...... 525-4000 Detroit News...... 222-2000 MMI Distributing...... 582-4400 4 8 9 - 9 1 0 0 Slroh s Ice Cream...... 568-5106 Detroit Newspaper Agency...... 222-2512 ...680-0580 Tom Davis & Sons Dairy...... 399-6300 Gannett National Newspapers...... 357-7910 M a r k e t M e c h a n ic a l S e r v i c e s ...... Midwest Butcher & Deli Supply ...... 5 8 8 - 1 8 1 0 VERAGES: .296-0800 Refrigeration Engineering, In c ...... ( 6 I f » ) 4 5 3 - 2 4 4 l ajpure W ater Company ...... 3 5 8 - 1 4 6 0 .963-5522 EGGS & POULTRY: Statewide Food Equipment Dist...... 393-8144 iencan Brokers A ssociation ...... 5 4 4 - 1 5 5 0 .454-4540 Cavanaugh Lakeview Farms...... 475-9391 TRM Copy Centers ...... (5 0 3 1 ) 2 3 1 - 0 2 3 0 WDIV-TV4...... 222-0643 3 5 4 - 1 8 6 0 Linwood Egg Company...... 524-9550 WJBK-TV2...... ,557-9000 W HOLESALERS/ FOOD n Lee D istributing. Inc ...... 5 8 4 - 7 1 0 0 FRESH PRODUCE: Erica's Import Haus...... (616) 942-1450 Capital Distributors ...... 3 6 9 - 2 1 3 7 i J G a llo W i n e r y ...... 6 4 3 -0 6 1 1 ...... 843-0840 Gibralter National Corporation...... 491-3500 ...933-2600 ,H 67-69(X ) ...... 841-8700 Ludington News Company. Inc...... 925-7600 4 9 1 - 1 5 0 0 851 -5 7 7 4 ...... 843-4120 i) 5 3 2 - 9 2 7 6 .9 2 5 -1 6 0 0 .. 8 5 7 - 4 0 4 0 ankenmuth Brewery ...... ( 5 1 7 6 5 2 - 6 1 8 3 POTATO CHIPS/NUTS/SNACKS: Family Packing D istributors ...... 6 4 4 - 5 3 5 3 8 6 8 - 5 1 0 0 ICE PRODUCTS: Frito-Lay, Inc...... 287-9477 ..5 2 3 - 2 1 0 0 .8 6 7 -0 5 2 1 Great Lakes Ice...... 774-9200 Goin' Nuts...... 437-9831 5 8 4 - 2 8 0 0 6 2 6 - 0 5 7 5 Union Ice...... 537-0600 Kar-Nut Products Company.... .541-7870 G o u r m e t I n te r n a tio n a l, I n c ...... ( 8 0 0 ) 8 7 5 - 5 5 5 7 2 6 2 - 1 3 7 5 Nikhlas Distributors (Cabana)...... 571-2447 Great Lakes Home Food Service ....(517 ) 8 3 5 - 6 7 8 5 8 5 8 - 2 3 4 0 .525-4000 INSECT CONTROL: . 3 6 5 -0 9 .3 0 .8 3 5 -6 4 0 0 .268-4900 ...... 296-2427 4 9 1 - 5 9 3 0 2 .5 9 -9 4 4 4 .368-2447 Rose Extermination (Bio-Serv)...... 588-1005 ...795-4770 3 7 9 - 3 0 0 0 J .F . W a l k e r ...... (5 1 7 ) 7 8 7 - 9 8 8 0 4 8 9 - 9 3 4 9 PROMOTION/ADVERTISING: Jerusulem Foods ...... 595-8505 hk Distributing Company .6 7 4 -3 1 7 1 INSURANCE: .425-8190 Kehe Food D istributors ...... (8 0 0 ) 8 8 8 -4 6 8 1 8 8 7 - 2 0 8 7 ..(517) 349-1988 Insignia Systems...... (612) 553-3200 .5 8 5 -8 1 4 1 3 4 5 - 5 2 5 0 Blue Cross/Blue Shield...... (800) 486-2365 .540-5000 4 6 9 - 0 1 3 1 fepu-Cola Bottling G roup ...... M l 7XXX ...... 354-6110 .296-2246 l.ouren Kachigian D istributing ...... 8 4 3 -2 8 9 8 .6 8 2 -2 0 1 0 ...... 792-6355 Creative Risk Management Corp .535-6400 Maxwell Foods.Inc ...... 9 2 3 - 9 0 0 0 5 5 3 - 9 4 4 0 ..(517) 351-7375 Gadaleto. Ramsby & Assoc...... Point of Sale Demo Service...... 887-2510 M clnemey-M iller Bros ...... , ...... 8 3 3 - 8 6 6 0 3 9 2 -2 4 6 8 Jardine Insurance Agency...... 641 -0900 Safeguard Business Systems...... 548-0260 .871 4 0 0 0 Serv-lJ-Matic Corporation ...... 5 2 8 -0 6 9 4 . . ..473-0011 K.A. Tappan & Assoc. Ltd..... Stanleys Advtg. & Dist...... 961-7177 .7 4 4 -2 2 0 0 .9 3 7 -3 5 0 0 ..(616) 335-9551 .777-6823 .3 9 7 - 7 9 9 0 ..5 2 1 - 8 8 4 7 ...... 553-2280 .547-7474 Mucky Duck Mustard Co ...... 6 8 3 - 5 7 5 0 .4 4 6 -2 0 0 0 776-0851 Norquick Distributing Co ...... 5 2 2 - 1 0 0 0 Viviano W ine Im porters. Inc ...... 8 8 3 - 1 6 0 0 Mitzel Agency...... 773-8600 SERVICES: Northwest Food Co of M ichigan ...... 368-2500 Murray. Benson. Recchia...... 831-6562 .293-0900 Akram Namou CPA...... 557-9030 BROKERS/REPRESENTATIVES: ...... 358-1171 1 762-5049 .842-4(8)0 Rocky Husaynu & Associates...... 557-6259 Scot Lad Foods, Inc ...... (419]1228-3141 964-4200 Traverse Bay Insurance...... (616)347-6695 ,366-3100 Amen-Con. Inc ...... 4 7 8 - 8 8 4 0 882-5104 Boliin Label Systems . (800) State Wholesale Grocers ...... 567-7654 7 7 6 - 1 6 1 0 .864-8900 .6 2 4 -5 1 3 3 MANUFACTURERS: Spartan Stores, Inc ...... 455-1400 .544-8200 Super Food Services...... (517)>777-1891 ..3 5 4 -5 3 3 9 ...... 584-3800 .478-3336 Closed Circuit Communications...... Superior Fast Foods. Inc...... 296-7118 ..7 5 2 - 6 4 5 3 ...(517)467-7609 323-77X6 James K Tamakian Company 4 2 4 - 8 5 0 0 247-1533 Home Style Foods. Inc...... 874-3250 Edward A Shuttle. PC ...... 288-2080 . 2 % - 3 0 0 0 862-6900 Jaeggi Hillsdale Country Cheese ..(517)368-5990 Follmer. Rud/cwicv & Co.. CPA ...... 355-1040 Weeks Food Corp ...... 727-3535 Kalil Enterprises. Inc...... 527-7240 Goh's Inventory Service...... 353-5033 ..4 7 7 - 7 1 8 2 Ypsilanti Food Co-op...... 483-1520 Kraft Foodv...... 261-2800 Golden Dental ...... 573-8118 N o rth la n d M a r k e tin g ...... 3 5 3 -0 2 2 2 Michigan (Pioneer) Sugar...... (517)799-7300 Great Lakes Data Systems...... 356-4100 .6 2 6 -8 3 0 0 Monitor (Big ChieD Sugar ..,(517)686-0161 Karoub Associates ...... (517) 482-5000 ASSOCIATES: .5 9 1 -1 9 0 0 ...... 478-1400 Menc/er & Urcheck P C., CPA...... 356-1620 kmeric an Synergistic s ...... 427-4444 ..8 5 1 - 5 7 0 0 Nestle Food Company...... 851-8480 Merrill Lynch...... 656-4320 .831-44.38 Philip Moms U.S.A...... 489-9494 332-5050 Bureau of Slate Lottery ...... (517) Prince Macaroni of Michigan...... 772-0900 221-7310 Business Dining Serv...... 489-1900 CANDY & TOBACCO: Red Pelican Food Products 921 2500 National Exposition Service 865-1000 .459 8390 ...(517)345 3434 M * M M ar...... 3 6 3 -9 2 3 1 349-6130 Herman Rubin Sales Co...... 354-6433 Singer Extract Laboratory...... 345-5880 Nona & Company P C. CPA...... 351-1760 Livcmois-Davison Florist...... 352-0081 Tony's Pizza Service...... 634 0606 . 5 54 2 0 3 3 Oakland Realty ...... 557-7700 Minnich's Boats & Motors ..... F48 3400 965-3872 Power House Gym...... 865-0111 MEAT PRODUCES/PACKERS: Paul Meyer Real Estate One...... 341-4522 Wileden & Assoc...... ,588 2.358 CATERING/HALLS: ...... 832-2080 PDK Labs Inc (516) 273-2630 7 ) 6 2 7 - 2 2 4 4 Hillshire Farm & Kahn s...... 778-3276 Rossman Martin & Assoc (517) 487-9.320 The area code is 313 for above listings unless .5 4 6 -2 7 0 0 ...... 464-2400 Sarafa Realty...... 851-5704 otherwise indicated. ...771-0300 Kowalski Sausage Company ...... 873-8200 Southfield Funeral Home...... 569-8080 lU rm s Kafe at North Valley ...855-8777 LKL Packing, Inc ...... 833-1590 Supermarket Development If you are not listed or need to change your listing, 7 ) 7 8 2 - 7 2 4 4 ...... 851 8480 573-8280 contact Sarah Humphreys at 557-9600 fcnna v of Sterling ...978.3880 Oscar Meyer & Company ...... 488 .3000 Tclccheck Michigan. Inc...... 354-5000 3 5 2 -9 0 2 0 Pelkie Meal Processing NX Travelers Express Co ...... (800) 328-5678

FOOD & BEVERAGE REPORT. SEPTEMBER 1992-23 S*M*A Nursoy Infant Formula Soy Protein Formula NEW CONTRACTOR FOR IRON FORTIFIED INFANT FORMULA FOR THE MICHIGAN WIC PROGRAM

EFFECTIVE: NOVEMBER 1, 1992 WIC REBATE COUPONS WILL SPECIFICALLY STATE

" SMA WITH IRON OR NURSOY ” ONLY THESE BRANDS MAY BE PURCHASED -

VENDORS SHOULD STOCK ENOUGH CONTRACT VORMllA TO MEET MINIMUM STOCKING REQUIREMENTS OF AT LEAST 72 CANS OF SMA WITH IRON AND NURSOY A T ALL TIMES.

FOR YOUR CONVENIENCE CALL YOUR PFEISTER REPRESENTATIVE FOR ADDITONAL INFORMATION AT: 1-800 SMA 4 WIC (762-4942)

THE BABY FORMULA SHELF SET BELOW MAY HELP YOU IN YOUR PRODUCT POSITIONING

SM A PWDRD GERBER SIM 1 LA C W/IRON NURSOY PWDRD

13 OZ SMA CONC N / W/ IRO N

ENFAMIL 13 OZ NURSOY CONC

32 OZ SMA 32 OZ NURSOY PREMIX PREMIX X / WI1RON \ / 13 OZ SMA CONC Wl IRON 13 OZ NURSOY CONC FULL CASES FULL CASES