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Meeting Agenda City of Brookings MEETING AGENDA TOURISM PROMOTION ADVISORY COMMITTEE Thursday, November 14, 2019, 4:00pm City Hall Council Chambers, 898 Elk Drive, Brookings, OR 1. Roll Call 2. Approval of Minutes from October 10, 2019 3. Public Comments 4. Action Items a. Quarterly Marketing Proposals i. KOBI Marketing Proposal – Judy Luker & Connie Eaton ii. Charter Spectrum Proposal – Amber Aguirre b. 2020 Travel & Adventure Show – Rita Ritz c. Chamber TPAC Funds – Dane Tippman 5. Informational Items a. TPAC Budget 6. Committee Comments on Non-Agenda Items 7. Schedule Next Meeting – December 12, 2019 8. Adjournment All public meetings are held in accessible locations. Public Comments are limited to five minutes and Action Item presentations are limited to ten minutes. Auxiliary aids will be provided upon request with advance notification. Please contact 469-1103 if you have any questions regarding this notice. Q:\TPAC\11-14-19 TPAC Agenda.docx TOURISM PROMOTION ADVISORY COMMITTEE (TPAC) MINUTES Thursday – October 10, 2019 CALL TO ORDER Meeting called to order at 4:00 PM 1. ROLL CALL Present: Committee members Barbara Ciaramella, Tim Kennedy, Sonya Billington, Dane Tippman and Skip Watwood Absent: Bob Pieper, Matt Honeycutt Also present: Staff Committee Liaison Lauri Ziemer 2. APPROVAL OF MINUTES Motion made by Tim Kennedy to approve the minutes of September 12, 2019; motion seconded by Dane Tippman, Committee voted and the motion carried 5-0. 3. PUBLIC COMMENT – None 4. ACTION ITEMS – a. Festival of Art Event Evaluation – Leslie Wilkinson provided a review of the event evaluation and thanked the committee for the $1,000 in funds they provided. She advised they had a great event and turnout. TPAC funds were used for marketing and advertising which based on an informal survey they conducted reached residents from many different areas. She also said they had new signage on Hwy 101 that helped draw people to the event and for future evaluations suggested the evaluation form include organizers ask where if participants stayed the night. Motion made by Dane Tippman to forward event evaluation to City Council for review; motion seconded by Skip Watwood. Committee voted and the motion carried unanimously. 5. INFORMATIONAL ITEMS a. KTVL Donut Package update in agenda packet was reviewed. Leslie Wilkinson advised the first donut air date will be on October 15th and include the Mushroom Festival event. b. TPAC Budget - Committee reviewed budget numbers. 6. Committee Comments on Non-Agenda Items – None 7. SCHEDULE NEXT MEETING – Next meeting scheduled for November 14, 2019 will be the quarterly marketing meeting. 8. ADJOURNMENT – with no further business the meeting adjourned at 4:14 pm. Respectfully submitted, _____________________________________ Skip Watwood, Chair (approved at November 14, 2019 meeting) Q:\TPAC\10-10-19 TPAC Minutes.doc Page 1 of 1 Presented to City of Brookings- Redding 2020 Amber Aguirre October 2019 2 Executive Overview Complex data sources were used to develop the right mix of audience targeting & online delivery to help achieve your business goals. Audience Targeting Product Selection › 7 Targeted Zip Codes in 1 Counties › Total Target Population: Approx 124,067 › Geofencing: Included › Retargeting: Included Presented to City of Brookings- Redding 2020 3 Geographic Targeting Target the consumers that are most likely to become your customers by focusing on the geography best suited for your locations & business type. Geography Demographics Gender › All Age Range › 25-64 Household Income › All GEOFENCING 4 TOTAL LOCATIONS Parent/Single › All PROXIMITY - 4 DISTANCE 800M RADIUS Education › All Presented to City of Brookings- Redding 2020 4 Demographic Targeting Understanding the background & behavior of your best target customers is key to constructing a cost-effective media plan. Targeting 63,152 out of 124,067 Device use in targeted area 25-64 50.9% 65.1% 27.9% 6.9% Desktop Smart Phone Tablet Geographic composition Targets against regional average VERSUS CALIFORNIA AVERAGE - EDUCATION 100% GENDER 100% STATE AVG STATE AVG NO COLLEGE MALE CAUCASIAN 86.1% UNDERGRAD FEMALE 40.6% GRAD SCHOOL AGE 50.9% HISPANIC 9.1% PARENTING 100% STATE AVG 39.5% STATE AVG UNDER 18 HAS KIDS 18-24 AFR. AMERICAN 1.2% NO KIDS 25-34 5.9% 35-44 INCOME 100% 45-54 ASIAN 3.5% STATE AVG 55-64 65+ 13.8% 0-50K 50-100K OTHER 0.2% 100-150K 150K+ 0.2% Presented to City of Brookings- Redding 2020 5 Audience Interests After you know who your best customers are, it is important to understand their interests, habits, & media consumption. Site List Audience Interests LOCAL MEDIA TRAVEL BOATING krcrtv.com travelandresortsnews.com thehulltruth.com BOATING redding.com expedia.com boatingmag.com actionnewsnow.com priceline.com sailingworld.com chicoer.com kayak.com dailyboater.com FISHING ktvl.com taxifarefinder.com sailinganarchy.com dailytidings.com taxidir.info thepirateking.com kmed.com travel.com reelboating.com kdrv.com worldtaximeter.com likesailing.com HIKING & CAMPING kobi5.com auto-rental.regionaldirectory.us jetski.com mailtribune.com taxi-services.regionaldirectory.us swimmingworldmagazine.com HOTELS & ACCOMMODATIONS HOTELS & ACCOMMODATIONS HIKING & CAMPING NEWS hotels.com fieldandstream.com msn.com vegas.com outdoorbasecamp.com cnn.com bedandbreakfast.com outdoorchannel.com usatoday.com LOCAL MEDIA hotelclub.com theoutdoorlodge.com huffingtonpost.com hoteldiscounts.com backcountry.com foxnews.com hotelcoupons.com backpacker.com nbcnews.com NEWS trails.com cbsnews.com TRAVEL AGENCIES & SERVICES freecampsites.net usnews.com travel-agents.regionaldirectory.us gearjunkie.com washingtonpost.com tours.com outdoorgearlab.com forbes.com REFERENCE tripcook.com travelindustrywire.com FISHING REFERENCE outdoorlife.com ask.com TRAVEL TRAVEL GUIDES & TRAVELOGUES lake-link.com mapquest.com bookingbuddy.com gameandfishmag.com ehow.com everytrail.com anglerweb.com whitepages.com smartertravel.com stripersurf.com dictionary.com TRAVEL AGENCIES & SERVICES budgettravel.com lakelubbers.com orbitz.com gofishn.com travelandleisure.com flyfisherman.com TRAVEL GUIDES & TRAVELOGUES yahoo.com/travel *This list represents the types of sites on which your ad will run. This list may change over time based on inventory fluctuations and AUDIENCE INTEREST INDEX 100% performance results. Presented to City of Brookings- Redding 2020 6 Digital Reach & Frequency By estimating how many people will see your ads and how many times they will see them over the length of your schedule you can make strategic decisions with your marketing budget. MO IMP REACH %FREQ 90% 1 61k 47.4% 1.43 2 121k 69.4% 1.96 80% 3 182k 79.6% 2.56 4 243k 84.4% 3.22 70% 5 304k 86.6% 3.93 6 364k 87.6% 4.66 60% Reach 50% 40% 30% 20% 10% 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Frequency Presented to City of Brookings- Redding 2020 Advertising Agreement Spectrum Reach Products Budget 1 DISPLAY $500 per month $3,000 total Local Audience Banners on all devices 65,402 imprs/month 392,411 total imprs 4 Geofences in 1 location $75 per month $450 total Audience Targeted Display $425 per month $2,550 total Grand Total $500 $3,000 per month for 6 months Either signature on this order form, or delivery to Charter Communications Operating, LLC (“Spectrum Reach”) of any advertisement, advertising content or other materials of or on behalf of an advertiser or agency (each, a “Client”) for distribution, shall constitute Client’s agreement to the Spectrum Reach Terms and Conditions, available at spectrumreach.com/terms-conditions and incorporated into this order form as if fully set forth herein, as applicable and as may be amended from time to time. Start Date: Print Client/Agency Name: City of Brookings- Redding 2020 End Date: Client/Agency Signature: Proposal ID: 1570827518175942137 Spectrum Reach Signature: Presented to City of Brookings- Redding 2020 appendix Geographic Targeting Per Location Zone: Redding, CA [0966] GEOFENCING ADDRESSES Castle Crags State Park | 41.1500381, -122.317588|800m|proximity Lake Shasta Caverns National Natural Landmark | 40.8043074, -122… Sundial Bridge Drive | 40.5884696, -122.3795775|800m|proximity Whiskeytown Lake | 40.6221003, -122.5541449|800m|proximity TARGET AREA POPULATION PEOPLE / HOUSEHOLD 7 ZIP Codes in Shasta County 124,067 2.4 LOCAL SITES krcrtv.com, redding.com, AVERAGE INCOME AVERAGE HOME VALUE actionnewsnow.com, chicoer.com, ktvl.com, dailytidings.com, kmed.com, kdrv.com, $56,504 $220,971 kobi5.com, mailtribune.com, advocate- news.com, appeal-democrat.com, MEDIAN AGE # OF BUSINESSES colfaxrecord.com, auburnjournal.com, fox40.com 47 3,283 Presented to City of Brookings- Redding 2020 appendix Campaign Strategy: Site List Demographic Data 8 K 1 S K 0 E S D L R I 0 5 + ID K 0 1 E A E 4 4 4 4 4 K 0 1 - K L K - 0 0 PLACEMENT M D -2 -3 -4 -5 -6 + S -5 0 0 5 A E N 8 5 5 5 5 5 O A 0 5 1 1 M F U 1 2 3 4 5 6 N H $ $ $ $ LOCAL MEDIA krcrtv.com 28% 72% 1% 4% 12% 22% 23% 15% 20% 28% 72% 40% 28% 20% 13% redding.com 47% 53% 1% 2% 22% 23% 20% 18% 12% 50% 50% 30% 32% 23% 15% actionnewsnow.com 36% 64% 1% 4% 9% 29% 21% 18% 18% 39% 61% 34% 42% 14% 9% chicoer.com 49% 51% 19% 11% 15% 16% 15% 13% 11% 50% 50% 40% 27% 18% 15% ktvl.com 49% 51% 19% 11% 15% 16% 15% 13% 11% 50% 50% 40% 27% 18% 15% dailytidings.com 57% 43% 2% 7% 14% 16% 18% 17% 23% 34% 66% 51% 24% 15% 10% kmed.com 49% 51% 19% 11% 15% 16% 15% 13% 11% 50% 50% 40% 27% 18% 15% kdrv.com 53% 47% 1% 2% 11% 10% 24% 42% 7% 33% 67% 31% 34% 21% 14% kobi5.com 49% 51% 19% 11% 15% 16% 15% 13% 11% 50% 50% 40% 27% 18% 15% mailtribune.com 48% 52% 2% 6% 10% 15% 14% 32% 15% 50%
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