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Former Nepean Student Named Canada's Next Top Ad Exec

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Former Nepean Student Named Canada's Next Top Ad Exec Nepean This Week WEEKENDER 9th Year No. 26 March 30, 2007 IF IT MATTERS TO YOU, IT MATTERS TO US Priceless Jennifer Hutcheson of Mitsubishi Motor Sales of Canada (left) presents Nepean’s Monica Walker with a new 2008 Mitsubishi. Walker was the winner of Canada’s Next Top Ad Exec, a national competition sponsored by McMaster University’s DeGroote School of Business. Former Nepean student named Canada’s Next Top Ad Exec ALEXANDRA MACAULAY made up of multiple aspects all promotional events in downtown Walker knows first hand that ule. ABDELWAHAB designed to grab the attention of Toronto that were designed to young adults often have very “They could get picked up at a CO-OP STUDENT Mitsubishi’s target audience of allow the urban youth the chance busy schedules, so she suggested hotel and dropped off at the air- 18- to 35-year-olds. to experience the car in a more changing the test driving process port,” explained Walker. To tie On March 20, after weeks of It began with hosting large vibrant setting. so that it can fit in a busy sched- both aspects together, Walker competition and careful consid- decided to use popular online eration of the presentations of the social networks such as Facebook 10 finalists, a team of industry Mixed reaction to budget from councillors and My Space to advertise and experts announced the winner promote the car to its target of a nationwide competition for VALERIE MCLAUGHLIN Hunter. demographic. university students that had them NTW STAFF “I think we are in the process of re-establish- Walker’s inspiration for her create a marketing plan for the ing provincial and municipal relations that were campaign was to consider her 2008 Mitsubishi Lancer. After the province’s pledge to invest $60 mil- pretty much shattered by the Harris regime.” own experiences and those of Monica Walker, a 22-year- lion into Ottawa for initiatives such as public Out of the $60 million in one-time funding the her friends and housemates. “I old commerce student from transit infrastructure and housing, some local city is expected to receive, $47 million will be thought, ‘What is the best way Queen’s University and gradu- city councillors believe provincial politicians directed towards public transit infrastructure, $7 to sell myself the car?’” she ate of Nepean’s St. Pius X High are finally listening and fulfilling the needs of million for housing and $5 million for community explained. School was awarded the presti- municipalities. centres. “It was a huge thrill to win,” gious title of Canada’s Next Top “It’s good to see some monies coming REACTION, laughed Walker. Ad Exec as well as a new silver to Ottawa, but it doesn’t affect our budget in WALKER, 2008 Mitsubishi Eclipse. any way,” said Knoxdale-Merivale Coun. Gord SEE PAGE 3 Walker’s winning idea was SEE PAGE 27 Did you know that 30% 613-592-6182 of home heating bills can Visit our showroom at be attributed to heat loss 600 Eagleson Road, through windows? Kanata Visit our showroom for a demonstration on the most advanced 1-800-263-5298 window technology available. www.Lambden.com Now Available: On-The-Spot Financing (Citi Financial) 66249 PAGE 2 - NEPEAN THIS WEEK WEEKENDER - MARCH 30, 2007 This Week in News RCMP study will help city planners accommodate headquarters move MARGARET SAMBOL 3.5 0.1 3.2 NTW STAFF 13.4 14.3 On Monday (March 26), the City of Ottawa got another piece of the puzzle Aylmer to plan for the RCMP head- Downtown east quarters moving to 3000 Downtown west Merivale Rd. in Barrhaven 9.1 Gatineau when the police force pro- Gloucester vided information on the Hull geographic location of the Kanata Montreal employees who will work Nepean out of the new office. Orleans 23.3 “This will help the 8.7 Rural Ontario city’s transportation plan- Rural Quebec ners anticipate the traffic Unidentified needs resulting from the RCMP headquarters move to South Nepean,” says 7.7 Nepean-Carleton MP Pierre 6.7 4.1 Poilievre. 0.5 5.6 The report shows that the majority of RCMP employ- This pie chart shows where national capital RCMP employees live by postal code. ees who will be working and rural areas of eastern town, 6.7 per cent live in transportation needs are out of the new headquar- Ontario, and 13 per cent Nepean and 5.6 per cent met. ters currently live in postal in the eastern portion of live in Kanata. “We’ve begun the pro- codes in the city’s east end. downtown Ottawa. Barrhaven Coun. Jan cess to ensure the RCMP The largest block, 23 per Using the postal codes, Harder has been working move is well accommodat- cent, live in Orleans, fol- the RCMP has determined hard with city planning and ed,” Harder says. lowed by 14 per cent each that 9.1 per cent of employ- transit officials to ensure in the south end of Ottawa ees live in western down- that RCMP employees’ RCMP, SEE PAGE 4 Passing taxes Nepean-Carleton MP Pierre Poilievre hands out flyers about the public transit pass tax credit at the Fallowfield OC Transpo Park & Ride last week. Bus passes from July to December of 2006 can be claimed when filing income taxes this spring. FARM RAISED VENISON We specialize in eliminating negative behaviours such as smoking, overeating, phobias, stress and insomnia, just to name a few, as well as A Healthy Choice! improving positive behaviours such as confi dence, relationships, motivation, Low in Cholesterol/Fat, sports improvement and more. Call now! Rich in Protein. Call today to see how we can help CanadianHypnosisCentre.com • Pepperettes 613*592*6305 1-800-242-2105 • Sausages • Steaks Serving Eastern Ontario & West Quebec • Roasts • Ground 65567 Cooking instructions provided. Larger order discounts available. Fast & Easy CALL (613) 839-3137 Dave Hallett Joanne Dorans Kelly Lightheart Lyne Hallett 1670 Marchurst Rd. CH, MH, CI, ACP, CH, BA, M.Ed, CH CAO Offi ce Manager Clinical Hypnotherapist Clinical Hypnotherapist Clinical Hypnotherapist Kanata 46346 29716 MARCH 30, 2007 - NEPEAN THIS WEEK WEEKENDER - PAGE 3 This Week in News One-time funding is not sustainable money: Cullen REACTION, FROM FRONT PAGE Hunter was pleasantly surprised to learn the gov- ernment will provide the city $2 million for the Your Canadian 2009 World Junior Hockey On-Line Vacation Championship. Given all of the pressures the province Specialists faces, including its aim to make education and health Ottawa-based care a priority, Hunter said ALEX CULLEN GORD HUNTER JAN HARDER he “recognizes and appreci- ates the support municipali- ed to save businesses about construct new housing, the four-year period. Under the ties have been given.” $540 a year. money will only pay for new system, decreases will Gloucester-South “I have heard from busi- 50 units, he said, adding be effective immediately. Nepean Coun. Steve nesses that if they are not there are 11,000 people on “I like there are some Desroches gave the bud- spending it on taxes they a waiting list for affordable improvements to the get a strong passing grade are spending it on their housing. municipal property assess- when it comes to meeting businesses. That is very “It is a crumb. We should ment, but it’s not where I’d the city’s needs, stating he good news for our local be grateful for it, but that’s like to see it at the end of “Let us book your next dream vacation” hopes the additional money economy,” he said. all it is,” he said. the day,” she said. will plug a few holes in the Bay Coun. Alex Cullen, Barrhaven Coun. Jan Cullen said the modifica- • Flights • Packages city’s budget. who looks at the situation Harder agreed with Hunter’s tions to the property assess- Desroches acknowl- very differently, insists the assessment that this budget ment system will result in • Cars • Hotels edged that the $7 million $60 million that will be demonstrates that the city no real change for property • Selloffs • Global Flights slated for social housing directed to Ottawa isn’t has a better relationship owners. • Cruises • Weekend Getaways won’t meet the entire needs sustainable funding and with the province. “The current system is of the city’s housing stock. doesn’t address the city’s “I think it is shows this very volatile. It is not trans- However, he called the fiscal imbalance. Child council is working closely parent and it is not predict- funding a step in the right care, social housing, pub- with the province. They able. We need fundamental www.bestvaluetravel.ca direction and added he is lic health – all provincially have listened. That’s a lot reform and we are not see- hopeful the money will mandated programs – are of money. It is a good start ing it here,” he said. 53631 be used to upgrade some being subsidized by proper- in rectifying the funding When it comes to infra- buildings in communities ty taxpayers, he explained. gap,” Harder said. structure money, Harder Teach English in across the city. “Cities can’t plan if While the budget is good would like the city to “I am hopeful they will they wait for crumbs to be news for lower income spend it on constructing a Canada or Overseas partner with us [to reduce] thrown to them from the individuals and families, complex like the Nepean the backlog of those wait- province,” Cullen said. the Barrhaven councillor is Sportsplex or the Walter ing for spots,” he said.
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