Showcasing Success
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Showcasing Success Community Life Supported by the Foundation Apr May Jun Jul Aug Sep Oct Nov Dec The results Community The Pillars are in! Life’s Vision HealthierLife Kids are healthier In March of last year I spoke about Asda’s Community Life is about making the proud history of supporting the local communities around our stores better communities we serve. Since then, this places to live and work for our colleagues on-going ambition has truly flourished and customers. through the creation of Community Life. Young people’s To achieve this vision, we created four Working Life prospects are pillars that together represent the areas improved of life that local people feel are most important to them: health, employment, family and environment. Families are living In the past nine months over 500 of our in cleaner, safer stores and depots have been dedicating Greener Life themselves to raising money, engaging environments with their communities, and improving their environments. Now, for the first time, we’re able to get an exciting overview Andy Clarke of how hundreds of local endeavours Families are more President and CEO have combined to improve the country’s involved in their Asda Stores Ltd LocalLife communities on a national scale. communities The Asda Mile 18 million Asda500+ stores and depots playing a 1000+GSMs and Champions engaging people visiting Asda stores passionate part of Community Life with local people and causes every week The Asda Miles collectively cover a geographical area the size of Bedfordshire. The stores within the Miles, and The Asda Mile the Community Life boards While Community Life’s four pillars they contain, are visited by 18 help us focus on what to improve, the million people a week. Asda Mile concept pinpoints where It’s the sheer scale of we do it. Asda’s national store & Each store and depot serves the depot distribution that has community within a one mile radius of empowered Community Life its doors. to have far-reaching and truly positive social benefits right The map on the right shows all Asda across the country. locations and provides a sense of Community Life’s impressive, country- spanning scale. Every dot is an Community Life actual Asda Mile Supported by the Foundation shown to scale! The inspiring work of Asda colleagues, Champions and General Store Managers has been the subject of massive local and national media interest since Community Life’s full launch in April 2012. The average store/depot receives one piece of media coverage Media a week through TV, radio, the internet, or Asda Green Room. In the press Coverage The Cambrian Newspaper covered Asda Pwllheli’s presentation of a cheque for £1,325.56 to the R.N.L.I. On the airwaves CLC Claire Fosbeary landed herself 15,000+ a new community radio show at pieces of media Sittingbourne FM 106.9. On the web coverage!(And counting.) Asda colleagues went along to Ainsdale beach to help clean up the litter with celebrity Ben Fogel. To see lots more Community Life media coverage, visit Asda Green Room online: greenroom.asda.com Community Centres Community Centres are Asda’s way of welcoming people into the foyers, training rooms, cafés and car parks of our stores and depots. This gives our colleagues and customers the chance to meet up, feel safe and build a sense of community - all for free! Since Community Life launched, we’re happy to report that the public has enthusiastically flocked into the 500+ Community Centres we have across the UK. The number of times all Asda stores and depots were used as Community Centres Charlotte’s Brightside 23,637 times in 9 months Community Life Champion Becky teamed up with her GSM Frank Tobin to add the finishing touches to a community centre times per month 2,626 in Wallasey. It will give young people the chance to meet up and gain new opportunities and experiences. 656 times per week Litter pick Community Activity 115,000 hours Job Centre Meet For the past 40 weeks, hundreds of Community Life in total spent by Asda stores Asda colleagues spent Champions and General Store Managers have been and depots in their Hospice visit a day at their local putting their passion for the communities in which communities. Job Centre Plus to they live and work to amazing use. discuss employment opportunities, especially They’ve visited schools, picked up litter, helped for Local Forces wives. charities, encouraged employment, and generally dedicated huge amounts of time and effort to doing all they can for the environment within their Asda A good tidy up! Meeting With Miles and the people who inhabit them. 3000 hours Community Life Champion Local Forces of time every week helping Joe Barclay arranged for Hospital visit On 30th October people, places and Asda Wigan to use their (mischief night), Asda Well done and thank you! good causes. Big Litter Pick Kit to tidy Bootle’s Community up the local area. Life Champion met with Visit a local charity local youth services and police ocers to find out how best to tackle the anti-social behaviour Three working days School visit that is common in the per month spent by each local area. Thanks to store & depot improving their co-operation with their Mile. Before youth and police forces, the night went smoothly Meet with After with no incidents!charity Chosen by you, given by us! ‘Chosen by you, given by us’ puts the power to decide which causes Asda supports literally in the hands of our customers. They have been What a result! voting for months, in their tens of thousands, for the local causes they most wish to see supported by Community Life donations. Each store’s Community Life board also provides opportunities to promote charities, 9000+ Asdadierent500+ stores good and causes depots chosen playing by a £700k1000+GSMsawarded and Championsto the winners engaging and communicate the funds raised previously for other good causes and highlight upcoming passionatecustomers part and ofgiven Community to by Asda Life runnerswith local up peopleof ‘Chosen and by causes you...’ community activities and events. Turn over to see just how many charities and causes have been nominated by our customers as part of ‘Chosen by you, given by us’. 12th Imp Alzheimers UK Bedworth Scouts Burton YMCA Charlie Kean Crossroads Care Dovecot MAC Ferryfield Nursery Gosport Gang Hastings Refuge Hope Kids Creche Lighthouse Centre Marlow Play Group Myland Pre-School Paces Sheeld Pride Of Sefton RNLI Sarelles Speakeasy Storm Kickboxing The Family Shack Tots On The Hill Westhaven School 12th Scout Hut Amber Foundation Bellfield Trust Bury Gateway Charnwood NurseryCroydon Hearing Dowty House Fibromyalgia UK Show Haswell Mencap Hope Central Kids In Kamp Linburn School Marsh Green SchoolMyton Paddock School Primrose House RNLI Girvan Save Our Spire Special Parents Story Lab The Hamlet Tots R U Nursey WHCM 1st Girl Guides Anesis Berwick Accadamy Busy Bees Nursery Cheadle CAB Cruse Breavement Dragonflies Fife Young Carers Gosport Judo Club Hayden’s Trust Hope For Autism Kids Together Linden Wee Toots Martha’s Trust Myton Hospice Palmerston School Princes Trust RNLI Lifeboat Savile Town Garden Special Smiles Stray Aid The Happy Club Towerlands Primary Wheels In Motion 1st Pudsey Scouts Angel Radio Berwick CAB Butterfly Fund Cherished Cumberland Gate Dream Scheme Fins Fighters Gosset Ward Hazel House Hope For Homeless Kidsaware Lineham Farm Mathew Project NCSC Pandas Foundation Principle Trust Robinhood School Saxon Centre Spectrum Street Pastors The Hope Centre Toxteth Tigers Wheely Boats 23rd Scout Group Angels Playscheme Bethany’s Dance C.A.P Memories Cummunity Centre Drive For Life Fire Fighters Gossy Lane School Hazlewood School Horton Park School Kidscan Linwood Active Maxine Young Necton Brownies Papyrus Priory Acadamy Robins Garden S.C.B.U. Sperrinview Streets 2 Home The Horses Mouth Toy Library White Ribbon 2428 Air Cadets Animal Krackers Bethany’s Smile C.H.U.F.F. Cherry Lodge Curse Dudley Centre Fire Fighters Fund GR8 M8S Headspace Horwich Widows Kidz Club Linwood School Mayhew Animal Neo Natal Unit Parent Hub Probox Gym Rock Foundation Scoopaid Spirits Rest Stroke Support The Isis Train Whitechapel Centre 2nd Swanley ScoutsAnimal Rescue Betws School C.O.H.O.C Chescombe Trust Curzon House Dudley Fostercare Firemans Charity Grampian School Headstrong Hospice At Home Kidz Club Lions Home Neuro Blastoma Park Families Project Theatre Rock The Den Scope Sport In Mind Stroke Survival The Island Trainwalk Glasgow Whitefield House 35th Boys Brigade Animal Shelter Bexley Mencap C.R.Y. Childline Cystic Fibrosis Duryn Link First Responders Grange Kidz Headway Hounds For Heroes Kidz Come 1st Lippen Care Mayor Of Sefton New Hope Parkinsons Promise Dreams Rock UK Scott Andrews Sportism Stroke Unit The Knitwits Trawden Centaph Whizz Kidz 3rd Codnor Scouts Annbank Primary Bexley Moorings C.S.E.F. Childrens Centre D.A.B.D Dunbar In Bloom First Response Grange PS Headway Ayrshire House Of Bread Kidz Come First Listening Ear Mc Millan Nurses New Horizon Club Parkway Primary Prostaid Rockinghorse Scout Group Spotwork Stronger Together The Leys CDI Tree Life Centre Wigan St Jude’s 43rd Brownie Pack Archies Dream Bigger Picture CADAS Chimes Playgroup DADDS Dunbar Scouts First Step Grantham Museum Headway Cardi Hoyland Falcons Kidz Drama School Listening Post Mcgowan Academy Newham New Deal Parkwood Trinity Provanhall House Rodwell Play Group Scouts Springfield House STUBS The Mathew ProjectTree Of Hope Wigan Stars 4babybell ARGH Bike Week Caerau FC Juniors Chloe Richardson Daisy Chain Dunbar Xmas Firvale Pre-school Greasby