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RHS Sponsorship Opptunities Grow with us RHS Sponsorship opportunities Partner with the RHS and join our vision for the future For over two centuries the Royal Horticultural Society has been the passionate force at the heart of horticulture, and today we inspire millions of people to get involved in gardening irrespective of ability. We put on the world’s biggest and best Flower Shows, as well as a host of smaller specialist events, and welcome over 2.1 million people a year to our Gardens. National schemes such as Britain in Bloom with the RHS and RHS Campaign for School Gardening reach out to wider audiences in their own homes, schools or communities. By 2022 we will have invested £160 million in diverse and inclusive projects around the UK, enriching the lives of keen and amateur gardeners. We will upgrade some of our most beautiful spaces, help more young people learn about horticulture and attract even more visitors to our shows and gardens. Our vision is to enrich everyone’s life through plants, and make the UK a greener and more beautiful place. This will require commercial support from other like-minded organisations. Partnering with a growing charity of nearly half a million gardeners will connect you with a valuable segment of the UK population. In the UK 23 million households have a garden, and nearly 60% of these owners agree that “they get a good deal of pleasure from it”. Association Partner with a charity of with our trusted and reliable brand enables you to hold valuable conversations around your key messages. nearly half a million We look forward to working with you. garden enthusiasts Sue Biggs, Director General 2 rhs.org.uk/corporatepartnerships RHS Shows and Gardens The Garden magazine engaged audiences 432,157 monthly circulation—UK’s largest gardening title 2,100,000+ (ABC Jul-Dec 2017) annual visitors to RHS Gardens Source: GB TGI 2017 Q3 500,000+ Online visitors to RHS Shows 20,000,000 492,000 annual unique users RHS members annual retention 8,100,000 rate of members monthly page impressions 85% to the RHS website 7 years 330,000 average RHS membership RHS monthly e-newsletter subscribers RHS Members demographics Shows e-newsletter 290,000 subscribers E-newsletter Click 38% Open Rate 30% Through 76% 54% 30% 70% Rate ABC 1 AB Male Female (Industry standard Open Rate 21% and CTR 5%) members are 22% aged 30 – 49 RHS Social Media members are Facebook 68% aged 50+ 264,000+ own or are buying twitter202,000+ 84% their home more likely that an pinterest145,000 170% RHS Member has a household income >£50k per annum vs 53,000+ the UK population 4 rhs.org.uk/corporatepartnerships rhs.org.uk/corporatepartnerships 5 RHS Chelsea Flower Show TV and radio 4,527 pieces of international coverage reaching an estimated 2.1 billion people 409 million people worldwide watch or listen to the RHS Chelsea Flower Show broadcasts 12.5 hours BBC TV coverage 2017 show coverage RHS Campaign for RHS Britain in Bloom School Gardening Nearly 4,000 community groups 6 million volunteers children reached 300,000 of groups are transforming 1,000 41% derelict land teachers trained per year engage in wildlife & 57% biodiversity projects Over 34,800 registrations, which represents involved in community 58% clean-ups 69% 80% focus on ornamental Primary Secondary 67% planting per annum 6,400+ Youth groups 6 rhs.org.uk/corporatepartnerships rhs.org.uk/corporatepartnerships 7 Growing your business Dynamism, positivity and passion – say hello to a truly unique audience. Gardeners are the most amazing people. In front yards and back gardens, from great parks to balconies, millions of people get their hands dirty every day to make our world a better place. Horticulture is big business – and has never been more culturally and socially important. The RHS has a unique relationship with this interested and discerning audience. Select from an unrivalled portfolio of partnership opportunities. Partner an internationally renowned Flower Show, create a show garden, support a show feature or get involved with a national grass-roots initiative and bring your key messages to life. Inspire everyone to grow by building meaningful, long term relationships with active, engaged and valuable garden enthusiasts across the UK and beyond. RHS Ambassador Floella Benjamin in the RHS Garden at the RHS Chelsea Flower Show 2016 rhs.org.uk/corporatepartnerships 9 The jewels in the crown of the gardening and social calendar Horticultural Show feature Gardens Brand alignment across RHS Cardiff Flower Show April content RHS Malvern Spring Festival May multiple touchpoints RHS Chelsea Flower Show May RHS Chatsworth Flower Show June Headline RHS Hampton Court RHS Shows Guides Palace Flower Show July RHS Tatton Park Flower Show July Cross-Shows RHS Garden features RHS Shows RHS Media rhs.org.uk The Garden RHS Flower Shows June – Sept February – October Year round and digital magazine Licensing marketing RHS London Shows Feb – Nov RHS RHS in the Hyde Wisley, Gardens Community Greening It’s your Hall, Surrey Year round Year round Grey Britain Neighbourhood Essex RHS Britain in Bridgewater, Rosemoor, Harlow Carr, Campaign Brand Bloom with Manchester Devon Yorkshire for School association RHS the RHS Gardening and Venues engagement Year round A totally unique events space Stand out in the minds of your clients Hire RHS Lindley Hall for by hosting an event at the Glasshouse RHS Onsite your next trade fair, product at RHS Garden Wisley. Your guests Presence Hospitality Horticultural launch, awards ceremony will be dazzled as they are entertained Halls or conference. among the exotic plants and waterfall, overlooking the lake and garden. RHS All of our gardens have magnificent PR & Ticketing Lindley spaces to hire. Marketing Library 10 rhs.org.uk/corporatepartnerships rhs.org.uk/corporatepartnerships 11 RHS Shows Our Shows offer both high profile media coverage, and the opportunity to engage new audiences directly, in simply wonderful surroundings. Partnering with us on them gives you exposure that maximises your investment budget. They are also the perfect way to reward staff, entertain clients, or simply network using tickets included in a partnership. Our fabulous Plant and Flower Shows have been at the heart of the RHS since our first, in 1833. Today, they are enjoyed by millions in the UK and around the world thanks to extensive media coverage. RHS Shows bring together international talent to create sensational gardens and exhibits, showcasing and stimulating debate about the very latest trends in horticulture. From the world-famous RHS Chelsea Flower Show, with its glamorous Gala Preview night to award winning RHS Hampton Court Palace Flower Show; specialist plant showcases to The Shows staged within our iconic partner shows such as RHS Malvern Spring Lindley Hall in the centre of London Festival – regardless of one’s level of gardening offer the chance for gardeners to experience, our Shows have something to get together and enjoy the season’s capture the imagination. produce in a fun and lively atmosphere. In 2018 there are five London Shows More relaxed shows set in wonderful including the popular autumn Urban surroundings are put on every year at Garden Show. Tatton Park, Malvern and Cardiff. 2017 also saw us launching a spectacular new show – The Hall is available for private hire. RHS Chatsworth Flower Show – in the All Shows also offer opportunities to incomparable setting of Chatsworth House. host private events outside of visitor opening hours. 12 rhs.org.uk/corporatepartnerships rhs.org.uk/corporatepartnerships 13 Invest in beautiful Show Gardens Show Gardens are the highlights of any RHS Flower Show. Working with a skilled designer to fulfil your brief, they can launch marketing campaigns; reinforce brand alignment; grab media coverage; convey brand values; tell your company’s story. The public naturally gravitates towards Show Gardens, making them perfect hubs to activate products and services, optimise spend and deliver strong ROI. RHS / Sarah Cuttle “The RHS Hampton Court Palace Flower Show works Jonathan Frost, on every level for Macmillan Cancer Support and we Senior Regional Marketing Programme Manager – Legacies are delighted to be part of the show!” Macmillan Cancer Support 14 rhs.org.uk/corporatepartnerships rhs.org.uk/corporatepartnerships 15 RHS Gardens RHS Gardens offer UK wide touchpoints and events throughout the year, including their own Flower Shows. Supporting a permanent garden feature at an RHS Garden enables brand association with a lighter impact on business resource than an engagement at RHS Shows. RHS Gardens are well loved, where people experience memorable days out. A supporting presence at an RHS Garden leaves a lasting impression. RHS Garden Wisley, Surrey RHS Garden Hyde Hall, Essex One of the finest gardens in the world, Amidst sweeping panoramas this 360 it combines innovation and inspiration acre garden showcases an eclectic range with a beautiful and captivating range of of inspirational styles from traditional landscapes and planting combinations. to modern. Its colours change with This stunning 240 acre garden bursts the seasons; golden yellows in spring, with seasonal colours and scents. The a haze of purple in summer and red Glasshouse at Wisley allows tropical russets in autumn. Spectacular vistas plants to flourish and visitors of all ages combined with its focus on biodiversity to enjoy a day out all year round. This make this a real horticultural gem for all RHS Garden Rosemoor, Devon RHS Garden Harlow Carr, Yorkshire garden is also home to our gardening garden lovers. A jewel of a garden whose varied This beautiful 58 acre garden combines scientists, which enables our advice and character reflects the history of the site innovative design and creative planting to learning to be based on expert evidence. and offers visitors great gardening ideas give practical ideas to the modern gardener.
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