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East Meets West – Innovative Literacy Learning Concepts Editor: Karin Plötz & Holger Volland COMPETENCE for LIFE

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East Meets West – Innovative Literacy Learning Concepts Editor: Karin Plötz & Holger Volland COMPETENCE for LIFE COMPETENCE FOR LIFE East meets west – Innovative Literacy Learning concepts Editor: Karin Plötz & Holger Volland COMPETENCE FOR LIFE Karin Plötz, Director Holger Volland, Vice President LitCam Gemeinnützige GmbH Ausstellungs- und Messe GmbH Braubachstr. 16 Braubachstr. 16 60311 Frankfurt 60311 Frankfurt Email: [email protected] Email: [email protected] Contents PREFACE EAST MEETS WEST - INNOVATIVE LITERACY LEARNING CONCEPTS - Karin Plötz 4 READING PROMOTION IN INCHEON, KOREA - Ok Kyung Chung Chung, Professor Incheon National University 5 READING PROMOTION IN SOUTH ASIA - Vijitha Yapa, President Sri Lanka Book Publishers Association 9 READING PROMOTION VIA MOBILE IN AFRICA AND ASIA - Ian Denison, Head of Publishing and Branding at UNESCO 11 READING FOR A BILLION, EVERY DAY AND LIFELONG - Dr. Brij Kothari, Indian Institute Management, Ahmedabad and Founder of Planet Read and Bookbox 15 UTILIZING DIGITAL BOOK AS A BREAK-THROUGH MODEL IN DIGITAL AGE TEACHING AND LEARNING - Dr. Gatot Hari Priowirjanto, Muhammed Andiransyah, MT SEAMEO SEAMOLEC, Komp. Universitas Terbuka - Jl. Cabe Raya Pondok Cabe, Tangerang Selatan, Indonesia 18 USING E-BOOKS TO PROMOTE READING AND LITERACY - Prof. Md Sidin Ahmad-Ishak, Dean Faculty of Arts and Social, University of Malaysia 22 READING PROMOTION: A CASE STUDY BY A PUBLISHER - Sari Meutia, CEO of Mizan Publishing 24 READING PROMOTION IN GERMANY AND EUROPE - Karin Plötz, Director LitCam 29 EDUCATIONAL PUBLISHING AND THE DIGITISATION OF EDUCATION: A EUROPEAN PUBLISHERS‘ PERSPECTIVE - Enrico Turrin, Deputy Director Federation of European Publishers 34 IMPRINT 38 We at LitCam were very impressed by an exchange about the future of teaching the variety of presentations on literacy, literacy. You will find articles from both education and reading promotion. Eastern and Western countries on the We therefore decided to collect together many different uses of technology and a the different learning concepts and best range of learning concepts. Preface practices, and to present them together in this white paper alongside overviews There will also be new challenges. Besides of the situation of reading promotion in the undoubted importance of (reading) EAST MEETS South East Asia and Europe. literacy, for instance, we should not forget that other important skill set in today’s WEST — The world today is knowledge based. Glo- world: digital literacy. balization and digitization are changing the world faster than ever before. Educati- I would like to end with a quote that is INNOVATIVE on, too, must adapt to these rapid changes. 20 years old but which could not be more Nevertheless, literacy remains a basic relevant today: LITERACY prerequisite. Without the ability to read it is nearly impossible for people to address “Literacy is not a luxury, it is a right and LEARNING the challenges of the modern world. a responsibility. If our world is to meet the challenges of the twenty-first century CONCEPTS There are many different ways of promo- we must harness the energy and creativi- ting literacy and reading. I was surprised ty of all our citizens.” Dear Colleagues, to see how far technology is already President Clinton on International integrated in the education systems of the Literacy Day, 8 September 1994 Incheon Metropolitan City, the Asian Pacific South East Asian countries. Publishers Association, the Frankfurt Book It made it clear how mobile devices can Fair and LitCam collectively organized the also play an important role in reading Incheon International Children’s Education promotion in Africa and other parts of Forum on 17 and 18 December 2014. We Asia. Meanwhile, a woman publisher Sincerely wanted to showcase ways in which reading from Indonesia gave a presentation sho- Karin Plötz promotion and literacy work, in both the wing how children can be encouraged to Director LitCam East and the West. With its focus on reading become authors. promotion, the conference was an important The aim of this paper is to share good contributory event to Incheon’s tenure as the practices and great ideas from all the cont- World Book Capital in 2015. ributors, and to start a discussion and 4 / 38 Promotion strategies and milestones for 2. Basic plans for the 2nd Reading Culture Promotion Plan reading culture Strategies: promotion in Korea 1. Form the basis of reading promotion in the society / In Korea, reading is considered 2. Promote the habit of reading in daily life an important part of the education 3. Spread the joy of reading of people and a pillar for the revival of the country 4. Realize reading welfare / The start of reading promotion in Korea / In the 1960’s during the rural modernization movement, village Major milestones: libraries were created focusing on OK KYUNG CHUNG, rural areas → renamed and operated Strategy 1 Professor Incheon National University as ‘new village library’ today / Build cooperative system for / 2007 Enactment and Announce- reading promotion ment of →Reading Culture Promoti- / Create a local reading community on Act→ / Improve reading environment READING / Purpose: To enhance the inte- in schools lectual power of the people, culti- vate healthy minds and provide a / Create a reading workplace PROMOTION basis for lifelong education, / Provide support for sound thereby strengthening the national reading materials IN INCHEON, competitiveness, provide equal / Spread digital reading culture reading opportunities to the people / Expand basis for reading culture and improve the quality of life KOREA / According to the clause “establish Strategy 2 and execute basic plan for reading / Support reading activities for culture promotion in 5–year 1. Introduction different stages of life terms” stated in the Reading Cul- What is reading promotion? ture Promotion Act, 4 major / Vitalize various book clubs / Directly influence reading projects and 52 business units, / Supply customized reading habits of people and stimulate such as creating reading environ- education and reading programs reading ments, propelling the business on / Build a book information system / Popularization movement to create habitual reading, reading movement, a reading-friendly environment supporting reading activities for Strategy 3 the underprivileged, etc. announ- / Movement to lead a nation’s ced as the “first basic plan for / Carry out reading campaign psychological revolution that goes reading culture promotion (2009- involving civic participation beyond reading 2013)” in June 2008. Based on this, / Spread civic participation / Become the starting place for the “second basis plan for reading through various media developing future-oriented people culture promotion 2014” announced / Spread reading culture in local / The second Reading Culture Pro- communities In the case of Korea motion plan(2014-2018) : 4 promoti- / Spread humanities culture / Establishment and announcement on strategies, 19 major milestones through reading of 5 year basic plan for reading culture promotion following the Vision and Strategy Strategy 4 Reading Culture Promotion Act / Expand book services to people / Establishment and execution of Vision → Happy Korea opened with Books with disabilities yearly plan for reading promotion by central department and local Goal → Spread reading culture of people / Strengthen support for reading government following the plan for – create a book reading society activities for the underprivileged reading culture promotion / Support reading activities in Strategies → Form the basis of reading military and correctional facilities promotion in the society As such, I will first introduce Korea’s / Improve accessibility to books Promote the habit of 2nd Reading Culture Promotion Plan → for multicultural families announced in 2014 and present reading reading in daily life promotion in Incheon. → Spread the joy of reading → Realize reading welfare 5 / 38 Reading Culture Promotion Program 5. Reading account system: 3. Reading for infants and preschool children Issue a ‘reading account’ and promotion in (ages 0-5) accumulate mileage for every book read / Check the accumulated mileage at Incheon Operate with the goal of developing yearend and provide incentives emotional and cognitive capabilities by / providing the joy of reading and the Create a book-friendly environment / Establish and carry out yearly where students can enjoy and reading promotion plans based on opportunity to experience reading for infants and preschool children and create develop reading skills through the 2nd basis plan for reading autonomous reading habits culture promotion a basis for lifetime readers. / Operate in public and school / Lead reading promotion movement Book Start program libraries and create reading environments with ‘Reading city Incheon’ as the / Reading promotion program for the 6. Reading class: Operate in summer catch phrase since 2010 local community that provides and winter vacations mainly in public books to infants for free so that libraries / Set up basis for the continuous children and parents can form a drive of reading habituation / Concentrated education on reading rich bond through picture books business through reading activities and / Continuous support for building / Incheon to carry out the Book Start writing book reports, how to use public libraries with the goal of program in public and small libraries, choose good books, and having one for every 50 libraries with the main library education on proper reading habits thousand people as a result (Michuhol Library) at the center 7. 1-day library school / 49 public
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