Annual Review 2018 About Us Our Purpose Is to Help Britain Prosper
Lloyds Banking Group Annual Review 2018 About us Our purpose is to Help Britain Prosper. We are the largest UK retail financial services provider with around 26 million customers and a presence in nearly every community. We are transforming the business into The Group’s main business activities are retail and commercial banking, general a digitised, simple, low risk, financial insurance and long-term savings, provided under well recognised brands including Lloyds Bank, Halifax, Bank of Scotland and services provider whilst creating a Scottish Widows. Our shares are quoted on the London responsible business that focuses on and New York stock exchanges and we are one of the largest companies in the customers’ needs. This is key to our FTSE 100 index. long-term success and to fulfilling Reporting Just as we operate in an integrated way, our aim to become the best bank for we aim to report in an integrated way. customers, colleagues and shareholders. We have taken further steps towards this goal this year. As well as reporting our Business model on financial results, we also report on our pages 10 to 11 approach to operating responsibly and take into account relevant economic, political, social, regulatory and environmental factors. This Annual Review contains forward looking statements with respect to certain of the Group’s plans and its current goals and expectations relating to its future financial condition, performance, results, strategic initiatives and objectives. For further details, reference should be made to the forward looking statements on page 45. This icon appears throughout Inside this year’s Annual Review this report highlighting how we are Helping Britain Prosper.
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