Broadcasting the BUSINESSWEEKLY of TELEVISION and RADIO

Home , Altoona Area High School, KIFM, KYRV, The Man from the Alamo, WMYR, WNJZ

DECEMBER 21, 1964 50 CENTS 34TH YEAR Broadcasting THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Spot TV billings move briskly, surpass 1963. p21 Cigarette advertisers to turn new leaf in '65. p24 NCTA challenges validity of Fisher report on CATV. p32 ABC -TV gets 2 years of baseball for $12.2 million. p44

+1_^ LVAPLETE INDEX PAGE 7 How one of our shareholders picked up some capital

Who are the people who own the investor -owned most widely owned industries in America. And its electric light and power companies? indirect investors -the people with money in savings Well, you never know. One shareholder of an banks, insurance policies and pension funds -are electric company is a boy who got the money to buy numbered in the tens of millions. his first share by collecting and returning empty Thus from the savings of millions of people, a pop bottles. mighty river of finance flows into this and other Then, of course, many shareholders are house- industries that have helped give us the best electric wives and mothers. Along with thousands of just service and the highest standard of living in the world. plain Joes who bring home the bacon. And there Isn't it wonderful to be part of a country where are hundreds of insurance companies, banks and there is hope and opportunity even in an empty pension funds that put people's money to work in pop bottle? electric company securities. Our pop-bottle boy and more than 4,000,000 You've got good things going for you with service by other shareholders are direct owners of the electric Investor -Owned Electric Light and Power Companies* light and power companies- making up one of the *Names of sponsoring companies available to you through this magazine.

Watch for ELECTRIC SHOWCASE -a new series of TV special attractions, starring Gordon and Sheila MacRae. Inaugural show, "Winterland on Ice," featuring the Shipstads and Johnson Ice Follies and the Good Time Singers, Sunday, December 27, 7:30 P.M., E.S.T., ABC -TV. H /106.5FM,JOHN ELMER,Y.. P. b GEN. MGR., REPRESENTED BY METRO RADIO SALES, METROPOLITAN BROADCASTING RADIO, A DIVISION OF METROMEDIA, INC.

The music: Frequently heard are Mr. Sinatra, Mr. and Mrs. Lawrence and others (vocal and not so vocal) of their ilk. Impressive sounds that appeal to Baltimore's adult listeners. The news: Comprehensive.CBS. Metromedia News Team. WCBM's local staff. Responsible adults demand it. Responsible WCBM Radio delivers it. The local shows: "Dialing for Dollars."Popular with listeners, popular with sponsors. "Conversation Piece "and "The or Joe Pyne Show." Fast becoming the talk of the town. `aste Sound like an exciting station? Of course it does. in altímore

19th -century Viennese pipe from the Metromedia antique pipe collection. want adult audience for daytime 60's?

KRLD -TV has it for you. 53% of the entire adult Dallas -Fort Worth television viewing audience (per average quarter -hour, 9 a.m. to 5.30 p.m., Monday thru Friday)* is yours with a Channel 4 schedule. This means that your product or service is exposed to 73,250 adults per average guar- ter-hour - more adults than the other three stations in the market combined. Get your message to the buying audience -the adults. See your ADVERTISING TIME SALES representative for avails on KRLD -TV.

ARB October '64

G represented nationally by Advertising Time Sales, Inc. THE DALLAS TIMES HERALD STATIONS Clyde W, Rembert, President 04411Mee 4 nalla a. --Ft Gr/ MAXIMUM POWER TV -TWIN to KRLD radio 1080, CBS outlet with 50,000 watts

4 BROADCASTING, December 21, 1964 Desert heat CLOSED CIRCUIT Biggest controversy at Palm Springs, Calif., meetings of National Associa- tion of Broadcasters boards next lationship to broadcasting will discuss graming. Final vote on applications his findings with commissioners. month is apt to develop from discus- His was deferred pending filing of a dis- report is sion of NAB's policy on community expected to be completed by sent by Commissioner Cox. He was then. antenna television. Influential NAB joined in opposing two grants by Chairman E. William Henry and Com- members are now divided widely on Commission may consider at Jan- missioner Frederick W. Ford. question of how extensive federal reg- uary meeting question of renewing li- ulation of CATV ought to be, as indi- censes of TV stations having common cated by stormy session last week of ownership with CATV's in their Still loaded NAB's committee that has been trying Grade B contours. These applications to draft association's CATV position have been deferred pending conclusion Despite sweet talk that FCC's new (see page 33). At moment odds don't of inquiry into CATV -TV cross own- radio license renewal form, which is favor resolution of differences be- ership. But there is sentiment for due to get approval this week, is tween now and Jan. 25 -29, period of changing that policy. Question of watered -down version of original, it board meetings. what to do about renewal applications will nonetheless invoke program con- of six stations with CATV ownership - trols heretofore opposed as constitut- Until last week it had been thought overlap problem was passed over at ing censorship. Incorporated in final r1 that another matter would dominate special multiple ownership meeting version are those 14 programing cate- board sessions -proposal by associa- last Friday. gories promulgated in July 1960 as tion's selection committee for study of guidelines, but which now would be NAB reorganization (BROADCASTING, More mutuals part of requirements for new licenses Dec 14). But although reorganization or renewals. And separate television is matter for combined radio and TV While broadcasters are scurrying renewal form would embrace same boards and CATV to policy concerns TV gather information on public owner- provisions. board only, latter issue now promises ship of their group- station operations to cause more Even though FCC at this Wednes- fireworks than reorgani- for coordinated presentation of facts zation plan. day's meeting (final scheduled session to FCC, another organization has com- for 1964) is expected to adopt broad- piled its own list of cross-ownerships cast form, it won't be released. Budget Big one coming up of broadcast stations through public Bureau approval (ostensibly to prevent stock holdings. It's Investment Com- undue paper work) is needed and FCC TV broadcasters trying to assess pany Institute, a trade association of could have hard time there. Although 1965 business prospects may draw en- mutual funds, and its findings, accord- final draft eliminates counting of spots couragement from newly compiled fig- ing to one communications attorney, and percentage breakdowns by cate- ures of Broadcast Advertisers Reports. "far exceed" previous estimates of ex- gories for typical week, these improve- Monitoring firm, which has quietly tent of multiple holdings by funds. In- ments are trivial compared to program been estimating brand expenditures on stitute is relucant at this point to reveal points which are regarded as consti- TV stations in top 75 markets, is ex- data but will probably present findings tuting unvarnished censorship. And panding this operation to include pro- to commission. staff, it's understood, is still bucking jections for year ahead, market by for percentage breakdowns. market and station by station. Projec- Live action tions will be adjusted as year goes along to take accumulated past activity FCC had another go -round at meet- Another way in into account. Currently, based on ing Wednesday on question of local - July- November estimates, BAR fore- live programing in connection with de- Broadcasters who have fought sees $1,053,997,000 in nonnetwork TV ferred renewal applications of three against variations from established billings (national and regional spot Illinois television stations. When it pattern of VHF allocations may be and local) in 1965. That would be was over, commission had tentatively expected to protest if FCC confirms two -year gain of 23% over $856,821,- decided to grant renewals of all three action it tentatively took last week to KBMT (Tv) (ch. 12) I'. 000 reported by FCC for 1963, latest -WEEK -TV and wrvx(Tv) Peoria and approve move of 3r year for which official figures are WGEM -TV Quincy. Staff had questioned Beaumont-Port Arthur, Tex., to point available. BAR's projection covers whether stations had made good on 20 miles nearer KSLA -TV Shreveport, tj same 276 markets in FCC's 1963 re- promise to pre -empt network programs La., than standard mileage separation. port. for local live programs, particularly in KBMT argues it must move to become prime time (BROADCASTING, Dec. 14). competitive with other stations in area. But commission rejected staff proposal Move of KBTM, like one granted FCC and CATV for closer scrutiny of programing. WVEC -TV (ch. 13) Hampton, Va., last F9 FCC is setting aside one and pos- Preliminary vote to renew was 4 -3 summer, is regarded by some as weak- sibly two days next month for com- in cases of WEEK -TV and WGEM -TV (for ening argument against drop -ins of plete review of problems related to which staff had recommended letters short- spaced TV's into number of mar- community antenna television, as part of inquiry) and 6 -1 in case of wTVH kets now served by one or two sta- of effort to fashion policy. Jan. 28 has (Tv) (for which staff had recom- tions. Both KBMT and wVEC are af- been set aside for special meeting, mended grant because of some specials filiates of ABC -TV -which has been with Jan. 29 reserved if needed for produced by parent Metromedia that strongest advocate of drop -ins. FCC further discussion. Dr. Martin Seiden, station carried). Dissenter in all three Commissioner Robert E. Lee, who op- economist retained by commission last cases was Commissioner Kenneth A. poses VHF drop -ins on grounds they summer to make intensive study of Cox, who feels stations have obligation will obstruct UHF development, is CATV and pay television and their re- to meet local needs with local pro- said to be writing dissent in KBMT case.

Published every Monday, 53rd issue (Yearbook Number) published in January, by BAOADCASTnrG PUBLICATIONS Inc.. 1735 DeSales Street, N. W., Washington, D. C., 20036. Second -class postage paid at Washington, D. C., and additional offices. Left: Rev. Dr. John T. Middaugh, and Rev. Fr. Joseph M. Connolly.

c3aih to caíh Dialogues for Brotherhood

Because of a remarkable response to its first, A combined effort of this country's first Commis- award- winning series, this prime -time religious dis- sion for Christian Unity, instituted by the Archdi- cussion is well into its second year as a focal point of ocese of Baltimore, and the Maryland Council of the Baltimore movement toward Christian Unity. Churches, it fulfills a high need of this community; it The first Television program of its kind anywhere, is being rebroadcast in other areas, and it coincides this unique exploration of the similarities and differ- with the finest concepts of service to the public ences between the branches of Christianity continues by Television. to lead the community's congregations to regard each other's beliefs with understanding and sympathy instead of distrust and suspicion. In Maryland Most People Watch FAITH TO FAITH -A DIALOGUE presents a Protes- tant minister and a Roman Catholic priest in a com- -TVOO parison of their respective beliefs. It is not a debate, WMAR but an expression of the religious compulsion of our CHANNEL 2, SUNPAPERS TELEVISION time which seeks to bridge the chasm which has too TELEVISION PARK, BALTIMORE, MD. 21212 long divided the Christian World. Represented Nationally by THE KATZ AGENCY, INC, .-WEEK IN BRIEF

Eight of 10 TV stations are doing brisker spot business National Community Television Association fights back this December than last, BROADCASTING survey finds. against National Association of Broadcasters' Fisher re- Only 7% of stations say their business has declined. Aver- port on CATV's impact on local TV's. Report at best is age gain for December: 20.5 %. See ... "of dubious validity," NCTA says. See ... SPOT TV TEMPO QUICKENS ... 21 CATV BATTLE LINES TAKE SHAPE ... 32

RCA negotiates for merger with Prentice-Hall Inc. Text- Manhattan Shirt Co. plans to get back into television book publishing firm would be controlled by RCA through with about $750,000 worth of time next year. Emphasis exchange of stock worth some $140 million. Both com- will be on spot, but some network will be used. Test panies have yet to approve merger. See ... brought Manhattan back to TV. See ... RCA, PRENTICE -HALL MAY MERGE ... 42 MANHATTAN RETURNS TO TV ... 23

Saturday afternoon baseball package goes to ABC -TV. Teleprompter's Kahn charges that CBS filed suit against Price could go as high as $12.2 million for two years. CATV's in attempt to "harass Teleprompter." CBS copy- Eighteen ball clubs are included in initial deal. Yankees right suit may prompt countersuit for "damages or delays" are out, but Phillies may sign. See .. that may result, Kahn says. See ... BASEBALL HITS BIG TV MONEY ... 44 KAHN HITS `NUISANCE' SUIT ... 30

Cigarette advertising code, effective with start of new CBS New's Fred Friendly announces shifts in responsi- year, makes presence felt. Advertisers and agencies bilities of top administrative personnel, says no more geared to conform to requirements. Code bans appeals changes are planned. Blair Clark resigns as director of

to youth and claims that smoking is good. See . international operations. See . . CIGARETTE CODE FOR NEW YEAR ... 24 CBS NEWS SHUFFLES TOP MEN ... 45

BMI's Burton writes to broadcasters in rebuttal to Tigers burn bright on TV screens as advertising agen- charges contained in suit filed by Justice Department. cies turn to beasts to sell everything from gas to hair Letter says Justice has no facts behind contentions and tonic. History of campaigns with tiger motif culminates

complains about role of ASCAP. See ... in year when roar rings cash register. See .. . BMI TELLS ITS SIDE ... 46 ADVERTISING RIDES THE TIGER ... 28

DEPARTMENTS

AT DEADLINE 9 MONDAY MEMO 18 IIroatIcastill& BROADCAST ADVERTISING 21 OPEN MIKE 16 Published every Monday, 53d issue CHANGING HANDS 38 PROGRAMING 44 (Yearbook Number) published in January by BROADCASTING PUBLICATIONS CLOSED CIRCUIT 5 WEEK'S HEADLINERS 10 lac. Second -class postage paid at Washington, D. C., and additional DATEBOOK 14 WEEK'S PROFILE 69 offices. Subscription prices: Annual sub- EDITORIAL PAGE 70 scription for 52 weekly issues $8.50. EQUIPMENT & ENGINEERING 52 Annual subscription including Year- book Number $13.50. Add $2.00 per year for Canada and $4.00 for all FANFARE 50 other countries. Subscriber's occu- FATES & FORTUNES 53 pation required. Regular issues 50 cents per copy. Yearbook Number FILM SALES 47 $5.00 per copy. Subscription orders and address FOR THE RECORD 58 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street, INTERNATIONAL 50 N.W., Washington, D. C., 20036. On changes, please include both old and LEAD STORY 21 new addresses plus address label from THE MEDIA 30 front cover of magazine.

BROADCASTING, December 21, 1964 7 ta

Last month's special on yellow was so successful, this month we're having one on heliotrope.

Think what this means if you have some heliotrope been colorcasting news, weather, station breaks, movies, eggs left over from Easter -you can advertise them feature programs, promos, and everything possible in in full color at no extra cost! But if your product color for over 6 years, and we wouldn't think of charg- isn't heliotrope, don't despair...we'll give you the same ing extra for it. Incidentally, this is a good place to test break. You see, WFGA -TV is a COLOR station. We've your new color commercials. See your PGW Colonel.

WFGA -TV/JACKSONVILLE AN AFFILIATE OF WOMETCO ENTERPRISES, INC.

8 BROADCASTING, December 21, 1964 Late news breaks on this page and on page 10 Complete coverage of week begins on page 21 AT DEADLINE

is the greatest and the competition is the A brake on growth of TV groups strongest," he said. Top 50 TV market list was taken from 1963 American Research Bureau FCC decrees that no owner of VHF in top 50 markets ranking based on net weekly circulation. can buy another top -50 V without an FCC hearing TOP 50 TELEVISION MARKETS 1. New York 2. Los Angeles FCC Friday (Dec. 18) moved to ob- Another proposal would limit number 3. Chicago 4. Philadelphia struct consolidation of VHF station of stations licensee could own within 5. Boston ownerships in major markets. From now brackets 6. Detroit certain of markets-no more 7. San Francisco on acquisition of VHF television station than three VHF's in top 50 markets, to 8. Cleveland 9. Pittsburgh in any of 50 biggest TV markets by cite one possible example. 10. Washington anyone already owning one or more V's In any case, one commissioner said, 11. Providence, R. I. 12. St. Louis in top -50 group will get virtually auto- aim would be to prevent multiple own- 13. Hartford -New Haven, Conn. matic FCC hearing. 14. Dallas -Ft. Worth ers from acquiring properties in major 15. Cincinnati Commission said all such applications markets to extent that is now possible. 16. Minneapolis -St. Paul 17. Baltimore filed after Dec. 18 will be designated It wasn't clear Friday whether pro- 18. Indianapolis for hearing, "absent a compelling affirm- posals to be developed will be limited 19. Kansas City, Mo. to 20. Seattle- Tacoma ative showing" as to why sale should be TV or will include radio as well. "We 21. Milwaukee approved without one (see page 38). 22. Buffalo, N. Y. might try to do the whole job at once 23. Atlanta Policy is interim measure, pending -that is, radio and TV-or do the job 24. Miami changes in ownership rules 25. Wheeling, W. Va.- Steubenville, Ohio to prevent in stages," said one commissioner. 26. Houston "concentration of control and encourage Commission 27. Dayton, Ohio adopted interim policy 28. Harrisburg -Lancaster- Lebanon -York, Pa. development of diversity" in presenta- by 5 -1 vote. Commissioner Rosel H. 29. Charlotte, N. C. tion of information. 30. Sacramento- Stockton, Calif. Hyde dissented and Commissioner Fred- 31. Columbus, Ohio Commission expressed concern over erick W. Ford was absent. 32. Portland,Portland Ore. degree of multiple-ownership concen- 33. Toledo, Concern In its notice, FCC ex- 34. Grand Rapids -Kalamazoo, Mich. tration in major markets, but said it 35. Birmingham, Ala. pressed concern does "not now propose a divestiture of over "marked increase" 36. Memphis in extent of multiple ownership, particu- 37. Lansing, Mich. existing interests." 38. Johnstown -Altoona, Pa. larly in VHF's in largest markets. 39. Albany -Schenectady -Troy, N. Y. Staff was instructed to bring back pro- 40. Tampa -St. Petersburg, Fla. posals for amending ownership rules Commission noted multiple TV sta- 41. Syracuse, N. Y. - tion owners increased from 81 to 134 42. Nashville "as soon as possible," according to one 43. Louisville, Ky. between 1956 and 1964 and number of 44. Charleston- Huntington, W. Va. official. 45. New Orleans Numbers to Percentage Instructions TV stations owned by multiple owners 48. Saginaw -Bay City -Flint, Mich. increased from 203 to 372 during same 47. Denver given staff were said to be "vague" and 48. Greenville -Spartanburg, S. C.-Asheville, to provide for considerable "flexibility." period. Number of individually owned N. C. TV stations declined from 265 to 194. 49. Oklahoma City However, it's known that one proposal 50. Greensboro -Winston-Salem, N. C. considered at special meeting Friday FCC also noted "clearly discernible would change basis of ownership limits pattern of the largest multiple owners Warner Bros. shows from numbers of stations to percentage concentrating their holdings in the larg- of population served by licensee's radio est markets." FCC said eight multiple loss, TV income down and television stations, as well as by owners holding maximum allowable newspapers in which he holds interests. number of VHF's (five) have of 40 VHF's, 22 of them in top 10 markets, Warner Bros. Pictures Inc. for fiscal 32 in top 25 and 38 in top 50. year ended Aug. 31 experienced net loss VHF Concentration Commission of more than $3.8 million. "These re- said it believes trend to concentration sults are disappointing and were due to No more percentages higher production costs and poor ac- in VHF service is sufficiently serious to ceptance of the company's products," Initial reaction to official adop- require adoption of interim policy pending "formulation of more comprehen- firm said. tion of advertising industry code, Television income was also sive proposals." down effective Jan. 1, 1965 (see page from 1963, Warner Bros. said, with 24), came from American To- Wrong Approach Commissioner two half -hour comedies and cartoon bacco Co., which has discontinued Hyde, in his dissent, said new policy shows representing extent of on- network labeling tar and filter contents of would not encourage diversity in own- properties. It is now preparing six half - its Carlton and Montclair filter ership but would, in fact, have opposite hour comedies, four hour dramas and cigarettes. Move apparently re- effect. hour adventure-comedy. Warner Bros. sulted from code provision stat- He said it would limit effectiveness expressed hope its film "My Fair Lady" ing that "no cigarette advertising of competition of other broadcast inter- will be big money -maker this year. shall be used which refers to the est as against national networks "the Year ended Aug. 31: dominant forces in the industry. removal or the reduction of any 1964 1963 ingredient in the mainstream "I see no reason why the commission Net income per share $ $ 1.17 smoke of a cigarette." should feel that larger units should not Total revenue 74,391,000- 93,736,000 be permitted to compete in the larger TV income 21,105,528 32,184,945 Net income (loss) (3,861,000) 5,699,000 markets where the number of facilities Shares outstanding 4,850,052 4,850,052

more AT DEADLINE page 10

BROADCASTING, December 21, 1964 9 WEEK'S HEADLINERS

Election unit, also named assistant di- sion Information Office's first director rector of TV News, and Robert Wus- before moving to NBC in mid -1962. sler, production director of Election He has participated in NBC policy for- Unit, becomes director of special events mation and had overall responsibility unit. Blair Clark, director in Interna- for public information, corporate af- tional Operations, Paris, has resigned. fairs and standards -and -practices activi- He once held post as VP and general ties. manager of CBS News. Craig Lawrence, VP of CBS -owned Louis Haus- television stations division and National man, VP and gen- Sales since 1956, appointed executive eral executive of VP of division. He will continue pres- Mr. Manning Mr. Leonard ent duties, and will assist Merle S. N B C , resigned in policy Gordon Manning, executive editor, last week, effec- Jones, president of division, Newsweek magazine, joins CBS News tive mid-Febru- and management matters affecting all joined CBS as VP and director of TV News in re- ary, to "take a departments. Mr. Lawrence vamp of administrative posts (see page few months off" in 1956 as general manager of WCBS -TV 45). Bill Leonard, executive producer for travel and re- New York and was named director of in 1964. of CBS News Election Unit, becomes laxation. He said station administration VP and director of news programing; he would prob- Clinton E. Frank, president of Chi- Don Hewitt, executive producer of Mr. Hausman ably go to Europe cago agency bearing his name, becomes evening news program (Walter Cron - and, on his re- chairman of executive committee in kite), named executive producer of live turn, decide what his next move will management changes announced last and taped documentaries; Ernest Leiser, be. There has been speculation he week. He continues as chief executive director of TV News, succeeds Mr. might enter government work. His officer. Hill Blackett Jr., senior VP, Hewitt on evening news; Ralph Pask- resignation came on 25th anniversary named board chairman and Philip E. man, assignment manager, TV News, of his entry into broadcasting at CBS, Bash, senior VP, named president. John made assistant director of TV News; where he was an official for 19 years. J. Carver and John D. Kenner, account Bill Eames, editorial director of CBS He then served three years as Televi- executives, named VP's.

For other personnel changes of the week see FATES & FORTUNES

New York to start news media of this city," SDX chapter Semit will seek 4 said. Society said bar association's poli- statewide ETV network cy statement "represents an alarming new CATV's in Pa. attempt to abrogate the right of essen- New York Governor Nelson Rocke- tial freedoms guaranteed by the Bill of Rights." Semit Cable TV Co., with ownership feller disclosed plans Friday (Dec. 18) related to WEJL Scranton, Pa., will ap- for statewide UHF educational televi- ply for community antenna television sion network. In later stages it would Antenna -farm plan still franchises in Scranton, Dunmore, Car- provide for open circuit coverage of all bondale and Pittston, all Pennsylvania, of state. Governor said it would cost thought unsatisfactory firm announced last Friday (Dec. $11.8 million to put network into op- 18). eration in six -phase program carrying Representatives of broadcasting in- Edward J. Lynett, director of Semit, into 1975. dustry expressed criticism Friday (Dec. owner of WEJL and publisher of Scran- Plan, developed by university state 18) of draft of proposed FCC rule - ton Times, said expectation that FCC president Dr. Samuel B. Gould- former making to establish antenna farms for will clarify policy on CATV in near president of wDT(TV), New York area broadcast towers. Proposal would pro- future prompted Semit's move. It will educational initial in- station -calls for vide machinery for establishing farms apply in Scranton and Dunmore Jan. 4, stallation of microwave facilities con- which would have prior approval of later in Carbondale and Pittston, he necting four of state's universities. Federal Aviation Agency (BROADCAST - said. State university has construction per- ING, Sept. 14). mits for U's in Binghamton, Buffalo, Mr. Lynett said Scranton city coun- Ithaca, Rochester and Syracuse. Industry representatives, called in by cil delayed action on two CATV appli- FCC for consultation on proposal, said cations in September because of lack draft is essentially same as one they had of clear FCC course. Scranton Commu- SDX chapter joins objected to previously. Major objection nity Antenna Corp. and Scranton Broad- is that draft, they feel, gives FAA "veto casters Inc. (Jerrold Electronics Corp., foes on news control power" over location of farms and tow- Philadelphia CATV equipment manu- er heights. facturer and system owner), are other Opponents of news media strictures Industry representatives discussed applicants there. proposed by Philadelphia Bar Associa- draft with Commissioner Frederick W. Semit Cable plans to carry Scranton tion (see page 46) added Greater Phil- Ford and commission staff members. area TV's-without duplication of their adelphia chapter of Sigma Delta Chi, Commissioner Ford said he will review signals by distant stations-New York national journalistic society, to ranks criticisms with staff to determine what City independent TV's, FM stations and late last week. changes, if any, should be made and possibly educational stations in New Proposed guidelines "would be a dan- would submit proposal to commission York and Philadelphia, areas, it was gerous first step toward muzzling the at meeting Wednesday (Dec. 23). learned.

10 BROADCASTING, December 21, 1964 "E-h -h -h, What's up, Doc ?"

100 New -To-Television Cartoons One hundred of the most lavishly produced cartoons ever created by Warner Bros. for theatrical distribution are now available to television stations. These fully- animated post -'47 productions have never traveled the rabbit -ears of a TV set before. They star Bugs Bunny, Daffy Duck, Elmer Fudd, Foghorn Leghorn, Road Runner, Speedy Gonzales and other world- renowned Warner Bros. personalities. Running 6 to 61 minutes each, these 100 new -to- television cartoons are available in black - and -white or color. An- n- n -d... that's what's up, Bugs! Warner Bros. Cartoons - Series '64

WARNER BROS. TELEVISION DIVISION 666 Fifth Avenue, New York 19, N.Y., Circle 6 -1000

BROADCASTING, December 21, 1964 11 In the smoke filled ballroom of the plush Waldorf Astoria, after 33 days of head to head play, Ely Culbertson won What makes his final bid and the match to decide the number one bridge player in America. This Romanian born card a great player, son of an American oil man and a Cossack Chief's daughter, inventor of the Culbertson System made ten million American families contract- bridge happy and in salesman? the process, made himself a millionaire. With deliberate planning, psychological methods and Culbertson proudly admitted to psychological methods a theatrical personality, Ely Culbertson sold contract - in selling and enjoyed greatly the theatrical personality bridge through books, syndicated newspaper columns he built to do it. The Storer stations are personal and and radio shows. He traveled thousands of miles visiting dramatic, too. They have community vitality and excite- bridge clubs and playing exhibition matches in his per- ment. Their responsible programming -keyed to specific sonalized approach to selling the Culbertson system. He community preference turns more listeners and viewers founded an empire on a pack of cards and with his per- into buyers. In New York, Storer's great salesman is sonal vitality, sold the world on contract -bridge. WHN, an important station in an important market.

- et LOS ANGELES PHILADELPHIA CLEVELAND NEW YORK TOLEDO DETROIT Ac,GUS !!lBG !f'IW HH \' I!'SPU IP /BA STOKER MIAMI MILWAUKEE CLEVELAND ATLANTA TOLEDO DETROIT BRLUDCISTINC Ca-IIP.dN3 li'GRS W /TI-TI' W7W-Tl WAGA -7'l' WSPD -TI' WIBA' -T!' i DATEBOOK

A calendar of important meetings and FEBRUARY events in the field of communications. Feb. 1- Deadline for entries for Sigma Del- ta Chi Distinguished Service awards. Indicates first or revised listing. Feb. 2- 3- Advertising Federation of Ameri- ca/Advertising Association of the West con- Dec. 23-New deadline for reply comments vention. Statler- Hilton, Washington. to FCC on ABC's petition for rulemaking to limit the area within which a TV station's Feb. 3- Luncheon of the International Ra- signal can normally be carried by a com- dio & Television Society. Featured speaker munity antenna TV system. Former deadline is Representative Oren Harris (D- Ark.). was Dec. B. Waldorf -Astoria, New York. AP Dec. 28 -29- Conference of the marketing Feb. 4 -1965 meeting of the Minnesota education division of the American Market- Broadcasters Association. Minneapolis. hotel, ing Association. Sheraton -Chicago Feb. 4- 5- Annual conference of presidents Chicago. of state broadcasting associations under auspices of National Association of Broad- casters. Shoreham hotel. Washington. JANUARY U Feb. 5 -6 - Radio- Television News Short &Tan. 6- Luncheon of the International Ra- Course sponsored by School of Journalism dio & Television Society. Speakers are: Ron of University of Minnesota and Northwest Cochran, ABC; Walter Cronkite, CBS, and Broadcast News Association. William B. Chet Huntley, NBC. Waldorf- Astoria, New Ray, director of Complaints and Compli- York. ances division of FCC, and Bruce Palmer, oJan. 9 -South Carolina AP Broadcasters president of Radio Television News Direc- Association meeting. Columbia, S. C. tors Association, will speak. Minneapolis. Jan. 11- 12- Canadian Radio Sales Bureau, Feb. 5 -6-Utah -Idaho AP Broadcasters an- sales and management conference. Constel- nual meeting. Downtowner Motel, Boise. lation hotel, Toronto. Feb. 6- Directors Guild of America, annual 'Jan. 15 -17-Board of directors meeting of Awards Dinner. Beverly Hilton hotel, Bev- American Women in Radio & Television, erly Hills, Calif. Hilton hotel, New York. Feb. 11- Western States Advertising Agen- Jan. 16 - Retail Advertising Conference. cies Association's "Man of the Year" award Reed Pasternak, head of his own agency in luncheon. Embassy Ballroom, Ambassador Flint, Mich., will discuss "How to produce hotel, Los Angeles. J. M. Richardson, Owner effective TV commercials at a sensible cost" Richardson Chevrolet Walter Tower Inn, Chicago. Feb. 10 -11-Michigan Broadcasters Associa- tion mid -winter convention and ninth an- Jan. 18 -19 - Oklahoma Broadcasters Asso- ciation mid- winter convention will hear nual Legislative Dinner, Jack Tar hotel, Success Robert J. Burton, president of Broadcast Lansing. Music Inc., Robert J. Rawson, chief of FCC Feb. 21 - Reply comments are due on Renewal and Transfer Division, and Thomas FCC's notice of inquiry and proposed rule - Wall, attorney with Dow, Lohnes & Albert- making regarding mutual funds and other Clients son, Washington. Sheraton Oklahoma hotel, investment houses that are In technical Oklahoma City. violation of multiple ownership rules. buy Jan. 20- Luncheon of the International Ra- Feb. 23-International Broadcasting Awards dio & Television Society. Featured speaker banquet of Hollywood Advertising Club. is Douglas L. Smith, director of advertising Hollywood Palladium. and merchandising at S. C. Johnson & Son. KNUZ Waldorf- Astoria, New York. Feb. 26-27- Spring meeting of the Arkansas Broadcasters Association. Jonesboro. Jan. 22 - Comments are due on FCC's notice of inquiry and proposed rulemaking Houston's regarding mutual funds and other invest- MARCH ment houses that are in technical violation March 3- Luncheon of International Radio of multiple ownership rules. & Television Society. Paul Rand Dixon, Success Jan. 22 -23-Meeting of radio code board of chairman of Federal Trade Commission, will National Association of Broadcasters. Los speak. Waldorf -Astoria, New York. Angeles. March 8- 12-Hollywood Festival of World Jan. 22 -24- Advertising Association of the Television Classics. Prize -winning programs Station West, mid -winter conference. Disneyland from 25 countries will be shown. Al Preiss, hotel, Anaheim, Calif. publisher, Telefilm International magazine, is coordinator of the festival, jointly spon- We at Richardson Chevrolet buy KNUZ be- aJan. 24-Iowa AP Radio- Television News sored by a dozen Hollywood TV film pro- Moines. cause KNUZ promotes our product with Association winter workshop. Des ducers. Huntington Hartford Theater, Holly- FCC's wood. greater enthusiasm. They take a personal U Jan. 25- Deadline for comments on inquiry and proposed rulemaking into con- interest in our business and therefore pro- March 10-Twenty -fifth anniversary awards tracts of broadcast licensees with newswire banquet of International Radio & Television duce greater floor traffic that results in services (AP -UPI). Society. Waldorf- Astoria, New York. higher sales. Jan. 25 -29- Winter meeting of radio and TV March 15- American TV Commercials Fes- boards of National Association of Broad- Uval. Waldorf- Astoria, New York. casters. Palm Springs Riviera, Palm Springs, Calif. March 21 -24 - National Association of 214/ Broadcasters annual convention. Shoreham Jan. 26 -28- Twentieth annual Georgia Ra- and Sheraton Park hotels, Washington. dio-TV Institute of the Georgia Association of Broadcasters. Featured speakers include March 28 -April 2- Society of Motion Pic- FCC Commissioner Robert E. Lee; Broad- ture and Television Engineers, 97th semi- cast Music Inc. President Robert Burton, annual conference. Ambassador hotel, Los and John Chancellor of NBC News. Univer- Angeles. Athens. sity of Georgia, March 29 -30 - Pacific Northwest Commun- K.NUZ Jan. 28- 30-Winter convention of South ity Television Association Inc., 10th anni- HOUSTON'S 24 -HOUR MUSIC AND NEWS Carolina Broadcasters Association. Columbia. versary spring convention. Davenport hotel, Notional- Reps.: Spokane, Wash. THE KATZ AGENCY,INc. Jan. 29- Annual banquet, Federal Corn - munications Bar Association, Sheraton -Park, March 31 -Aprll I -New Business Forum to New York Chicago be co- sponsored by the National Electronic Detroit Atlanta Washington. Distributors Association and the Electronic St. Louis Son Elec- .. Francisco Jan. 29 -31- Regional and board of directors Industry Show Corp. during National Los Angeles Dollas meeting of National Advertising Agency tronics Week. Community antenna television will be among items discussed. Hilton In Houston: Call DAVE MORRIS JA 3 -2581 Network. Guest House motor inn, Birming- - ham, Ala. hotel, New York. 21, 1964 14 BROADCASTING, December BROADCASTING Dave Glickman Harry Stevens Earl Abrams Gladys Hall Larry Taishoff Rosa Adragna Sid His Betty Taishoff Stephanie Alexander Lisa Ishii Sol Taishoff Claudette Artini Ed James Hy Tash David Bailey Christer Jonsson Eunice Weston. Bill Bayne Doris Kelly James Williams Dave Berlyn Richard Kinsey Milton Wolf Frances Bonovitch Art King Sam Wolf Sid Booth Tannor Kopp Len Zeidenberg Tom Broadhead Richard LePere Sonya Brockstein Edith Liu Sherm Brodey Maury Long Larry Christopher Eleanor Manning Ellen McCormick John Cosgrove TELEVISION Joanne Cowan Bill Merritt Jack Bias Rafe Crater Larry Michie Frank Chinini Barry Crickmer Warren Middleton Morris Gelman William Crigar Iry Miller Debbie Haber Carol Cunningham Jemes Montagnes Francine Hand Dave Cusick John O'Hara Al Kroeger George Dant Bruce Robertson George Darlington Bob Rosenblatt Carol Ann Meola Jim deBettencourt Victor Rossi Eileen Monroe Ed Sellers Rocco Famighetti Bob Sendor Bob Fennimore Sue Schultz Harriette Weinberg Fred Fitzgerald Martha Schwieters Don West John Gardiner Beryl Stern Stan White BROADCASTING PUBLICATIONS INC. OPEN MIKE® PRrsTENT Soc TAISHOrr Vic% PersmENT MAUFY LONG Vice Penman EDWIN H. JAMES SECRETARY LAWRENCE B. TAIRNOrr TREASURER B. T. TAISROF? radio Contemporary classic COMPTROLLER IRVING C. MILLER WWD ASST. TREASURER JOANNE T. COWAN EDITOR: The Nov. 16th issue of BROAD- CASTING will be one of the most popu- salutes lar items at TVB for years to come. We appreciate the fine work you did more Itoaddastillq every day. Norman E. (Pete) Cash, president, Television Bureau of Adver- Executive and publication headquarters: Washington's BROADCASTING -TELECASTING Bldg., 1735 DeSales tising, New York. Street, N.W., Washington, D. C. ZIP code 20036. Telephone: 202 Metropolitan 8-1022. EDrrOR AND PUBLISHER finest Tit for tat Sol Taishoff EDITOR: In your splendid editorial, Editorial "Sandbagging Radio," in BROADCAST- VICE PRESIDENT AND EXECUTIVE EDITOR ING, Nov. 30, you have taken every Edwin H. James EDITORIAL Dmecroa (New York) point made in the [Reader's Digest] Rufus Crater condensation from Harper's magazine MANAGING EDTTOR repudiated it. It seems Art King and successfully SENIOR ED/TORS: Bruce Robertson (Holly- to have become somewhat of a hobby wood), Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher (Chicago), for the print media to attack radio at Leonard Zeidenberg, David Berlyn (New the slightest provocation. York), Rocco Famighetti (New York); Asso- CIATE EDITORS: Sid Booth. Sherm Brodey, It is also annoying to read an article George Darlington; STAFF WRITERS: Sonya Lee Brockstein, Barry Crickmer, Jim deBet- soliciting readers to complain to the tencourt, Larry Michie, Victor Rossi Jr.; FCC about commercials or any other EDITORIAL ASSISTANTS: Bill Bayne, Sue Schultz, Martha Schwieters. SECRETARY TO facet of the radio business ... results of rai PUBLISHER: Gladys Hall. the Reader's Digest plea to its circulation to write the FCC might be interest- Business ing.-Charles E. Gates, vice president VICE PRESIDENT AND GENERAL MANAGER and station manager, WON Chicago. Maury Long NATIONAL SALES MANAGER (By mid- December, the FCC said less than Warren W. Middleton (New York) 50 comments had been received.) PRODUCTION MANAGES: George L. Dant; TRAF- FIC MANAGER: Harry Stevens; ADVERTISING ASSISTANTS: Robert Sandor, Richard LePere, Geographers take note Carol Ann Cunningham, Claudette Artini; SECRETARY TO THE GENERAL MANAGER: Doris Kelly. Milton L. Elsberg, personable presi- EDITOR: Regarding your Dec. 7 story COMPTROLLER: Irving C. Miller; ASSISTANT dent of Drug Fair, modestly relates "TV Homes, County -by- County Break- AmrroR: Eunice Weston. an incredible success story of the down" for Minnesota: Publications and Circulation note, though it may seem prosaic We DIRECTOR OF PUBLICATIONS phenomenal rise of Drug Fair in the You've renamed a county Passaic. John P. Cosgrove Hennepin is the name D.C. - William Criger, David A. Cusick. Lisa Ishii, Washington, area from a one TV homes not the same Christer Jonson, Richard B. ICinsey, Tannor store operation in 1938 to over a We conclude that it was a mistaic. Kopp, Edith Liu, James Williams. -The Researchers, WCCO -TV Minne- $50,000,000 corporation of 84 stores apolis-St. Paul. Bureaus 1964. Drug Fair, fastest (Through a simple slip of the type, Passaic New York: 444 Madison Avenue, ZIP code in one of the county, N. J., also found its way into the 10022. Telephone: 212 Plaza 5 -8354. Minnesota listing. Hennepin county, Minn. growing drug chains in the country, which was left out, should show 262,200 TV EorroaIAC Dmacroa: Rufus Crater; SENIOR homes with 95% penetration.) EDITORS: David Berlyn, Rocco Famighetti; STAFF WRITERS: John Gardiner, Ellen R. Mc- attributes much of its success and Cormick, Robert Rosenblatt; ASSISTANT: Frances Bonovitch. growth to the effectiveness of local Dancing on the grapes NATIONAL SALES MANAGER: Warren W. Mid- dleton; INSTITUTIONAL SALES MANAGER: Elea- radio promotion. WWDC, "the station nor R. Manning; ADVERITSINC REPRESENTATIVE: EDITOR: The following letter is so un- Robert T. Fennimore; ADVERTISING ASSISTANT: that keeps people in mind ", is pleased Beryl W. Stern. usual in praise we thought you might Chicago: 360 North Michigan Avenue, ZIP to have been an important cog in the be interested in it: code 60601. Telephone: 312 Central 6 -4115. Samoa Eorros: Lawrence Christopher; Mm- wheel of good fortune that has con- "Dear Sirs: Can't tell you how very wEST SALES MANAGER: David J. Bailey; As- much we enjoy your station. Your sISTANT: Rose Adragna. tributed to the success of Drug Fair Hollywood: 1680 North Vine Street, ZIP music is our kind of music. It not only code 90028. Telephone: 213 Hollywood 3 -3148. pleases the ear but actually inspires. My SENIOR EDITOR: Bruce Robertson; WESTERN and has made their catchy motto a SALES MANAGER: Bill Merritt. husband has his sign shop at the rear Toronto: 11 Burton Road, Zone 10. Tele- household phrase: "Don't say Drug phone: 416 Hudson 9 -2894. Conszsroaozer: of our home. We have the stereo piped James Montagnes. Store -say Drug Fair - there's a Big out to it and it's all we can do to keep ASSISTANT PUBLISHER Difference." from dancing beneath the breezeway Lawrence B. Taishoff and its dripping grape vines. Pop says to tell you that if you are ever in finan- BROADCASTING' Magazine was founded in 1931 BLAIR cial need to keep the station on the by Broadcasting Publications Inc., using the Represented nationally title, BaoADCAsTnic -The News Magazine of GROUP air, he will be glad to sell our TV and the 111th Estate. Broadcast Advertising' by Blair Radio PLAN donate its net worth. -Freda Snyder, was acquired in 1932, Broadcast Reporter in MEMBER 1933 and Telecast in 1953. BROADCASTING - Tacoma, Wash. "-L. E. Collins, man- TELEcAsrIrrc' was introduced in 1946. 'Reg. U. S. Patent Office WWDC RADIO WASHINGTON D. C. ager, KMCS(FM) Seattle. Copyright 1964 : Broadcasting Publications Inc. 16 BROADCASTING, December 21, 1964 WKZO's primary service area covers BUT WKZO Radio Serves Up More virtually three times as many Ford, Chevrolet, and Plymouth dealers as Auto Buyers and Dealers the next largest station. in Greater Western Michigan!

There are 156 Ford, Chevrolet, and Plymouth dealers on tap in WKZO Radio's primary service area - 102 more than the next -biggest station can draw within its primary service area. The map at left shows who sets 'em up best in Greater Western Michigan. As you see, we leave a lot bigger ring. And not just auto dealers -WKZO Radio covers more retailers of all types (bar none) than Station "B." Draft your Avery -Knodel man to help you cover the most

sales outlets -and people-with WKZO Radio !

*There's one 285 feet long (with 32 taps) in Victoria, Australia.

Alit: 414 RADIO WKZO KALAMAZOO -BATTLE CREEK WJEF GRAND RAPIDS WJFM GRAND RAPIDS -KALAMAZOO WWTV-FM CADILLAC WKZO TELEVISION CBS RADIO FOR KALAMAZOO WKZO -TV GRAND RAPIDS -KALAMAZOO AND GREATER WESTERN MICHIGAN WWTV/CADILLAC- TRAVERSE CITY WWUP -TV SAULT STE. MARIE AveryKnodel, Inc., Exclusive National Representatives KOLN -TV /LINCOLN, NEBRASKA /KGIN-TV GRAND ISLAND, NEB.

BROADCASTING, December 21, 1964 17 MONDAYMEMO from GENE ACCAS, Leo Burnett Co., New York

An open letter to the NAB's future president

Dear Mr. President: the only item in the alleged clutter of by the NAB, but independent of it- From all of us in broadcasting, please TV. Yet other elements involved were which would include representatives of accept congratulations on your election not even discussed. all three industry segments. Such a and warm wishes for your administra- Basic Facts Before attempting to Broadcasters - Advertisers - Agency tion. treat symptoms, shouldn't we diagnose Committee (BAAC) could promptly: During your term in office there the illness? Shouldn't we know more Undertake a thorough, meaningful will be exception to what you propose, objectively (that means what people examination of broadcasting in its en- dissent to what you say and opposition out there think, not what we feel) tirety, giving priority to the industry's to what you do. But at the start you about what really does irritate viewers? "problems ". surely have the unanimous good will of How about titles and credits? Promo- Seek the ideal structure of broad- the industry. tional announcements? Audio promos cast programing in fulfilling its complex Networks and stations, program prod- over credits? Billboards? role of informing- entertaining-communi - uction and distribution firms, trade Five years ago in an effort to im- cating, with the public's interest the associations and advertising agencies- prove station clearances a network in- paramount consideration. and sponsors whose advertising invest- creased the station -break time between After study, recommend new rules ments support broadcasting and thus evening programs to 40 seconds. Ad- covering such specifics as: positioning make all our positions and responsi- vertisers and agencies recoiled in hor- of commercials; length of commercial bilities possible-are 100% with you. ror. The other networks echoed the dis- time; length and position of quasi -com- You may have noticed that I lumped may and promptly copied the offender. mercial time, including billboards; on- together broadcasters and users of When is enough too much? Isn't it camera identification, credits, promo- broadcasting and write of "our posi- reasonable for broadcasting to pursue tional announcements, ID's and the like. tions and responsibilities." I am aware success with reason -without harming Establish new ground rules with that it is imprudent and diplomatically others? Isn't this lengthened station regard to commercial copy and establish disastrous to tell a man how to run his break a prime cause of today's con- a central single office to clear broad- business. That is why I have under- cern about multiple commercials? cast copy for all broadcasters. scored that we are in the business of Look at it this way: Broadcasters and Broadcasting's `Government' I have broadcasting together. users of broadcasting constitute the good reason to believe that such a The Wall It is important to make broadcast industry. Although the for- group would have the enthusiastic sup- this point because some people some- mer are licensed and legally responsible, port of advertisers and agencies. And, times ignore it. We co -exist because we all have a great stake in the progress with such support, under the leadership cannot exist at all otherwise. Unfortun- and future of broadcasting. of the NAB, it is reasonable to assume ately, at times broadcasters separate Although the industry is made up that BAAC could soon achieve such themselves from users of broadcasting of three groups (broadcasters, adver- stature and authority that its multi - by an idea -tight, communications -proof tisers and their agencies) only one group voiced word would be heard and heeded wall constructed of ego, misplaced self - (broadcasters) sets the ground rules throughout the broadcasting world. importance and misunderstandings. and interprets them as well. It would supplant no government Of course stations are licensed by the No Voice There is communication function or authority. But it would FCC and are charged to operate in the between and among the three parts of change the oligarchy that presently public interest, convenience and neces- broadcasting, but there is no represen- exists. It would provide the legislative - sity. But having a communications tation of the latter two groups in any judicial- executive structure of broad- license is not the same as having policy- making or "policing" activity. It casting's own "government." "license" or omniscience. would be democratic as well as good Mr. President, we urge your consid- More important, perhaps, is the con- business to change this unilateral opera- eration of this important revision in stant vexation without representation tion to a multipartite one. current forms to bring democratic pro- that broadcasters heap on users of We urge for your early consideration cedures into our business -the free en- broadcasting because they don't under- the establishment of a body -fostered terprise system of broadcasting. stand advertisers' problems. This past spring the National As- sociation of Broadcasters' code board pronounced new rules and regulations regarding "piggyback" announcements The communications career of Gene Ac- cas, vice president of network with effective date of Sept. 1. Although relations of nearly everyone agreed with this tea- the Leo Burnett Co., combines network, spoon effort to empty the ocean of TV agency and association experience. His clutter, the fact was that the brand bud- fields include research, sales develop- gets, marketing and media plans affected ment, public relations, media and pro- by this sweeping change had already graming at three agencies (Foote, Cone & long been set. Belding, Grey, and currently Burnett); If this change had to be, wouldn't it two networks (NBC and ABC), and one have been good business to make it trade organization (TVB). He joined Bur - effective nine months or a year from nett's program department in 1962. He is announcement and not to disrupt adver- married and has a young daughter. tising plans? The piggyback problem was attacked as vigorously as if it were

18 BROADCASTING, December 21, 1964 This month I celebrate my eleventh anniversary. Makes me feel sort of old. After all, eleven is quite old in the television business. It all started on Dec. but in the past ten years 21, 1953. I was sort of I've grown older and young and fuzzy then, smoother.

For the past ten years Spring through Winter

Summer and Fall, I've been bring- to 700,000 people in I've had quite a few ing the best in TV Maine and New Hamp- firsts, too. I was the first shire. Full -Time, Full -Power TV station in Maine.

It was through my ef- . and the first to pro- I have the first and only When precedents in tele- forts that permission vide a full half -hour of television drama critic vision service are being was granted to film the local news, sports and in Maine and give regu- set or broken I like to Maine Legislature in ses- weather. lar reviews of theatrical get the drop on 'em sion and I was the first productions. every time. station to do so ... wcsH.Tv

6 AFFILIATE

MAINE BROADCASTING SYSTEM

and to all the nice clients who have I THE KATZ AGENCY, uvc. National Representatives made the last eleven years so enjoyable ... THANK YOU!

BROADCASTING, December 21, 1964 19 weather or not - LOUIS ALLEN lets people know about it

Louis Allen is a rare meteorologist. He not only talks about the weather, he does something about it. No ordinary weather reporter, Allen is recognized as one of the nation's leading weather scientists. In addition to his broadcast chores, he runs the highly successful Allen Weather Corp. which supplies detailed forecasts to utilities and naviga- tional advice to steamship companies.

As a key member of our 25 -man staff of news and public affairs specialists, Louis Allen turns a weather eye on the Nation'sCapital daily, helps make WMAL -Radio and WMAL- TV the news authority in the Nation's Capital.

News Authority in the Nation's Capital e camal radio and television Daren F. McGavren Co. Harrington, Righter & Parsons, Inc. Evening Star Broadcasting Company, Washington, D. C.

20 BROADCASTING, December 21, 1964 rNBröädçästinq

December 21, 1964, Vol. 67, No. 25 Ti/ spot's sales tempo quickens BROADCASTING survey shows over 80% of stations with holiday billing ahead of year ago; average gain is about 20 %; only 7% report drop in billings

Spot television business currently is averaged between 10% and 15 %. Most sales for the year were up. The average moving at a faster clip than last De- of the approximately 20% not reporting gain, where given, was 13 %. The less cember's on eight out of 10 TV stations, spot advances for the full year indicated than 10% who did not report gains with indications that 1964 billings in business was at or close to the levels said sales were at or near 1963 levels. most cases will exceed last year's by a reached in 1963. A few, out of the total In terms of December sales, the sta- comfortable margin. returns, reported dropoffs. tion study again found -as last year's These findings were drawn last week Substantially the same report was did -the most widespread gains in mar- from a station survey conducted by given by station reps. Among those kets having four or more stations. BROADCASTING as part of an annual canvassed, more than 90% said their Returns from these markets indicated series. They were supported by the re- December business exceeding last De- sults of an informal canvass among cember's on 91% of the stations, with leading station representation firms. 9% reporting declines. Last December, The studies also found general, if not Dodge's new salesman 87% of the respondents from these universal, belief that business would re- markets reported gains and 13% report- main strong through at least the first Carrot - topped, near - sighted ed dropoffs. quarter of 1965 and that the outlook Spanky would sell a Dodge to a Three -station markets ranked next in for the new year, so far as it can be statue if he could. The TV ani- frequency of gains -88% of these re- foretold now, is good. mation character stars in a new spondents said December business was Big Majority In the station survey series of color spots produced up, 9% down, and 3% no change. A 82% of the respondents said their spot for the Chicagoland Dodge Deal- year ago, these markets had the lowest billings this December were running ers by BBDO, Chicago, and is incidence of increases, 70% of the re- ahead of those for the same period a off and running all over the U. S. spondents showing gains, 13% dropoffs year ago. Another 11% said December now selling cars on TV for Dodge and 17% no change. business was maintaining the levels dealer groups in major markets. Smaller Markets In one- and two - reached last December, and 7% report- station markets 71% of the respondents ed declines in December sales. showed December increases (as com- The average gain for this December, pared to 78% a year ago). Although among stations describing their in- gains were somewhat less general this creases numerically, was 20.5 %. December, the December 1964 record Among those reporting drop -offs, the on declines was better: this year less number estimating the extent of the than 1% reported sales below last De- decline was too small to provide a cember's; last year 17% took a dip. meaningful average, but every indica- It was clear from the returns, and tion suggested that the average would the sales representatives repeatedly em- be no more than a few percentage phasized, that while the overall sales points. performance for December and the full The survey indicated that overall Two weeks ago Spanky appear- year was clearly better than a year ago, gains this December were somewhat ed on WGN -TV Chicago and after some stations and some markets were more widespread than a year ago, but the first of the year probably will enjoying more of this growth than that the average increase was probably run on the city's other commer- others, and some were not sharing in lower. Last December, 75% of the re- cial TV outlets, too. He's just it at all. Business can fluctuate widely spondents said business was up. The hitting the air in Detroit, Boston, from market to market and from sta- average gain, where figures were given, New York, Philadelphia, St. tion to station, often for no easily ac- was about 27 %. Louis and San Francisco with countable reason. The number reporting declines in more to be added. Unicorn Pro- The study of spot availabilities show - December business, however, was high- ductions, Hollywood, made the ed-as in the past -that choice one- er last year than this, 14% to 7 %. The 60- second spots for BBDO. minute positions are in relatively short average decline in last year's study was The campaign in Chicago has supply in most markets and practically placed at about 10 %. its radio version, too. BBDO has nonexistent in some. Cheerful Figures About eight out of produced a new series of George On the average, from 6 p.m. until 10 stations reporting on spot business Jessel radio commercials. after 11 p.m. only about one one - for the full year 1964 indicated they ex- minute spot position out of 10 was pected gains. These, where indicated, available during the week beginning

BROADCASTING, December 21, 1964 21 Dec. 7, the period covered by the tions. With some exceptions, the most questionnaires were filled out just be- study. In the afternoon one out of four availabilities were to be found in three- fore the assassination occurred and was available; in the morning, not quite station markets. thus represented conditions as they one out of two, and between 11 p.m. Politics Helped In appraising their would have been if no commercial can- and sign -off, about one out of three. 1963 sales performance, a number of cellations had taken place. Shortest in Big Markets The one- stations and their sales representatives minute shortage was greatest, as usual, credited political business with bolster- in markets having four or more stations. ing fall billings. A few indicated their Alberto -Culver hits Stations reporting from these markets sales for the year would have been off indicated no more than two out of 10 without the political billings. even harder with TV one -minute positions were available in Several, particularly among the reps, any principal day -part from noon until felt that the three -way tie among the sign -off, and in the 6 -7:30 period of TV networks as reflected in the most Aberto- Culver Co.'s almost total peak demand 94% of the positions recent Nielsen ratings would lead to in- commitment to television will push the were taken. In the mornings about 36% creased spot sales in the coming months firm's billings to some $45 million dur- were still open. and had boosted spot business to some ing the next year, it was learned from Second highest sales level on one - extent this fall. the annual meeting of the toiletries minute spots was reported in one and In evaluating 1965 prospects, most company last week in Chicago. Spot two- station markets, where approxi- of the reps in the canvass appeared to TV will get more than at least $1 mil- mately 85% of the availabilities be- expect a strong sales year but with lion a month. tween 6 and 11 p.m. had been taken. gains probably not up to those recorded Leonard Lavin, Alberto- Culver pres- this year. A few thought the general More than half of those after i 1 p.m., ident who only last month challenged better than 60% of those in the after- economy would level off during 1965, newspaper interests to prove to him limiting prospects noon and almost half of those in the for TV sales growth. why TV isn't the best medium for his Some stations expressed similar reser- morning hours also had been sold. firm (BROADCASTING, Nov. 23), reported vations about 1965 gains but for the In three-station markets one-minute that the firm's gross sales had topped most part their forecasts ranged from sales were slightly lower, totaling a little $100 million. The company will be moderately expectant to openly en- more than 80% in the 7:30 -11 p.m. only 10 years old in March 1.965 and thusiastic and tended to anticipate gains period, a little under 80% in the 6 -7:30 has built its volume using TV. p,m, segment and between and close to this year's. 38% Alberto -Culver's fiscal year ended 53% in morning, afternoon and late - A year ago stations, advertisers and and showed a 20% sales jump night periods. agencies were hectically trying to find Nov. 30 over 1963's $80.2 million gross sales. As these sales figures indicated, sta- suitable make -goods for thousands of tions reported almost without exception messages cancelled during the four days The company also announced plans that 60-second availabilities were most of commercial -less coverage of the to acquire Masury-Young Co., Boston universally requested by agencies and assassination of President Kennedy in manufacturer of industrial chemicals advertisers. late November. The findings of this including cleaners and floor waxes. It Asking for 20's For the first time year's study are comparable with those earlier disclosed plans to diversify into in several of these seasonal studies, last year, however, because last year's the household products field. however, an appreciable number of sta- Alberto -Culver during this last year tions reported signs of increased agency used some radio for a promotion in- interest in 20- second positions. volving Command hair dressing but is These have been in limited and seem- Schick's radio -TV plans not using the medium at present. The ingly diminishing demand for some time firm also has small schedules in maga- -a condition that in the past and again Television will get the major zines. Agencies: Compton, BBDO and in the current survey prompted a num- part of the more than $2 million J. Walter Thompson Co., all Chicago. ber of respondents to stress that agen- that Schick Safety Razor Co. has cies are missing good bargains in over- budgeted for advertising in the -TV ball looking the 20's. first quarter of 1965. James L. WGN daytime While several stations reported some Badgett, vice president in charge are new interest in 20- second spots, how- of advertising, said last week that games sold out ever, as many or more indicated that the company is sponsoring No demand was still missing. This was em- Time for Sergeants on ABC -TV Sponsorship of the daytime home phasized, too, by a number of station and plans heavy use of spot TV in games of the Chicago Cubs and Chi- representatives, none of whom reported individual markets. cago White Sox on WGN -TV there has fully it was announced that general agency interest was in- Schick is also using network been sold out, creasing noticeably. radio to advertise its razors, blades Thursday (Dec. 17) by Ben Berentson, In the peak period for 20's, the hours and shave creams, sponsoring WGN -TV manager. It marks the first time 18 that the between 7:30 and 11 p.m., station Paul Harvey and John Cameron in years of broadcasting figures indicated sales were at about the Swayze news programs and How- home schedule has been completely 80% level. They were almost that high ard Cosell's sportscasts on ABC signed by sponsors before Jan. 1. Day- in the 6 -7:30 p.m. period, but in the Radio, hourly newscasts on NBC time home games for the fifth year will be morning, afternoon and late -night hours Radio and some 15 broadcasts of colorcast. they were just over -and sometimes Van Patrick and Bill Stern a week Theo. Hamm Brewing, through well under-the 50% mark. on MBS (all full networks). Campbell-Mithun, both Minneapolis, Sales of ID's and 10- second positions Broadcast specials are planned starts fifteenth year with one -third spon- reached 75% in the 6 -7:30 p.m. period, for various markets and there will sorship. Phillips Petroleum, Bartlesville, moved up to 81% between 7:30 and be some use of magazine space. Okla., through J. Walter Thompson, 11, and ranged from 36% to 55% in Schick's agency is Compton Ad- New York, takes one -sixth for its third the other principal day parts. vertising, Los Angeles. year and R. J. Reynolds Tobacco, Win- ID's and 10's were most heavily sold ston- Salem, N. C., through William in markets having four or more sta- Esty, New York, takes a quarter for

22 (BROADCAST ADVERTISING) BROADCASTING, December 21, 1964 Test brings Manhattan scooting back to TV

The Manhattan Shirt Co., New York, a substantial soft -goods advertiser in television in 1958 and 1959, intends to bounce back into the medium in 1965 on an extensive scale Clginkawe. with an investment of approximately DURA VITF $750,000 for the year. (CLOSED CIR- GUARANTEED CUIT, Dec. 14). Spot television will be the prime medium used, although there will be a limited campaign on 7100QMONOIWAVYMP4P,+l4.1%;;4', __.. network TV. Its return into television on a relatively sturdy basis follows three years of virtual inactivity in TV. The corn - pany remained out of TV in 1961 and 1962; spent a token $32,000 in 1963 and retested the medium this year with an expenditure of approximately $100,000. Manhattan's agency is Doherty, Clifford, Steers & Shenfield, New York. "Outside of a few network spots we ran last year, we had been out of One Manhattan 60- second spot of Dura -Wite! print lines, comes TV since 1960," Bruce Fogwell, di- opens with close shots of various down to the exclamation mark at rector of advertising for Manhattan portions of the shirt with announc- the end of one of these lines, Shirt, recounted. "In 1958 and 1959 er stressing stay -white quality of changes the shape of the exclama- we had invested in network TV on a Dura -Wite! Action moves to the tion mark to a shirt, runs through scale that was heavy for us (approxi- shirt label (upper left) with an ex- a series of shots re- emphasizing mately $650,000 and $500,000, re- planation of the guarantee and the shirt's qualities, and ends on spectively). Though we couldn't say the materials used, pulls to layers a packaged shirt with music over. the results were unsatisfactory, we just couldn't pinpoint the job that television on a network basis was and the pre- Christmas period. An Mr. Fogwell remarked, because it doing for us. unusual facet is that the spot cam- enables the company to use six -sec- paign will focus exclusively on Man- ond slides as part of the commercial Try Again "This spring we de- hattan's Dura- White! shirts ( "the identifying local dealers carrying cided to test TV on a spot basis for white is in to stay "). A six -week, Manhattan products. In addition, our Dura -Wite! shirts. We ran one -spot -a -week on NBC -TV's John- Manhattan is implementing a vigor- schedules prior to Father's Day in ny Carson Show will concentrate on ous merchandising campaign, consist- Hartford, and Denver Milwaukee. Lady Manhattan shirts on four of the ing of in -store promotions directing "The results of the campaign six programs during the spring cam- the attention of the consumers to the proved to us that spot TV can be ef- paign. company's TV efforts and special fective. And we can gauge the re- "What pleases us is that although displays in the offices of its 80 sales- sults by checking our customers - the campaigns to date have stressed men, designed to encourage dealers the dealers that stock our shirts. Dura -White!, we have found that to increase the size of their orders. They told us that people came in customers come in and ask for our "Spot TV enables us to choose the mentioning the commercials they other items, such as other dress time periods we seek to reach an had seen on TV. Some stores sold shirts, undershirts, shorts and pajam- adult audience," Mr. Fogwell said. out their stock of Dura -Wite! shirts as," Mr. Fogwell noted. "The cam- "For the most part, we have obtain- before the campaign was over." paign boils down to a `brand- image' ed positions in prime-time and late- The 1965 campaign will concen- one for Manhattan as well as a direct night programs, including syndicated trate on the six weeks before Father's sales tool." shows, feature films, news and sports Day in the top 30 markets and will A Little Extra Spot TV is par- shows, which should provide us with include shorter flights in September ticularly useful to Manhattan Shirt, responsive audiences."

fifth consecutive year. One -eighth each WCFL Chicago: Metro Radio Sales, KIRV Fresno, Calif.: J. A. Lucas Co., has been signed by Allstate Insurance New York, effective Jan. 6. Los Angeles (for West) and Broadcast Co., Skokie, Ill., through Leo Burnett Time Sales, New York (for East). Co., Chicago, and Greater Chicago KOTA -AM -TV Rapid City, S. D.: The Meeker Co., New York, effective Jan. 1. Dodge Dealers Association through WBIE -AM -FM Marietta, Ga.: Paul H. BBDO, Chicago. WLIQ Mobile, Ala.: The Bolling Co., Raymer Co., Atlanta. Rep. New York. appointments ... WGVA Geneva, N. Y.: Harold H. WECT(TV) Wilmington, N. C.: Weed WAVE Baltimore: Mort Basset & Co., Segal & Co., Boston, as regional repre- Television Corp., New York. New York, effective Jan. 1. sentative.

BROADCASTING, December 21, 1964 23 The cigarette makers' A change in accent In a change of pace to reach additional audience and get the Year's resolution best visual impact for a new copy New theme, Accent food seasoning plans to switch from radio to television next month. The prod- After Jan. 1 advertising must avoid appeals to uct has been a heavy radio advertiser. youth or claims that smoking is good for anybody Effective Jan. 15 Accent will participate on daytime programs of NBC -TV, according to its The cigarette advertising code adopted both a network and spot basis is likely agency, Leo Burnett Co., Chicago, by the country's major cigarette manu- to pose a problem of product protection. and will buy TV spot in top mar- facturers will go into effect officially on The tobacco industry spends more kets to break about two weeks Jan. 1, 1965, but most advertisers and than $200 million a year on advertising after that. "Radio has done a agencies were reported last week to have in all media. In 1963, an estimated terrific job," according to Bill already initiated or completed plans to $134.6 million was allocated to TV; $19 Nixon of Burnett, but TV was to news- conform with its provisions. million to radio; $18.2 million chosen for the new drive because papers, and $34 million to magazines. Robert B. Meyner, the code adminis- of the creative theme. trator, announced the official date of Meyner's Role During a news con- the code's implementation last week and ference in New York last week, Mr. pointed out that member companies of Meyner did not spell out particular changes in advertising that would arise the code have been voluntarily adhering said the budget for his office and from the code. He explained that his but to its provisions. He said that after the staff was "adequate." position as an administrator is quasi - first of the year the advertising of all companies of the code are official and he intends to observe the Member members would conform with all provi- American Tobacco Co., Brown & restraint against public comment that is the sions of the code, except for certain Williamson Tobacco Corp., Larus & materials where previous deadlines or imposed on judges. He said the code gives him "a large Brother Co. Inc., Liggett & Myers To- production schedules made this imprac- bacco Corp., P. Lorillard Co., Philip tical. Morris Inc., R. J. Reynolds Tobacco Among the provisions of the code, Co., Stephano Brothers and the United which were disclosed last spring (BROAD- States Tobacco Co. Among them they CASTING, May 4), are the following: It are said to account for more than 99% prohibits cigarette advertising on TV or of the cigarettes produced in the U. S. radio programs or in publications di- Neither The American Tobacco In- rected primarily to minors. It prohibits stitute nor the NAB commented on last advertising in school, college, or uni- week's announcement as of last Thurs- versity media or in comic books or day (Dec. 17). comic supplements. It bans the use in advertising of testimonials by athletes, celebrities in the entertainment world Columbia Records or by others having a special appeal to persons under 21. scolded for print ads It does not permit advertising that represents cigarette smoking as essential The president of two metropolitan to social prominence, distinction, suc- Washington radio stations has taken the cess or sexual attraction. It requires that Columbia Record Co. to task for favor- persons shown to be smoking in coming print media in its advertising. mercials or advertisements to be at least Ed Winton, WQMR Silver Spring, Md., 25 years of age. Persons must not be and WGAY(FM) Washington, com- shown smoking in the course of, or soon plained to Columbia's president, God- after, vigorous physical activity. No dard Lieberson, that "for every differ- medical claims can be made that cannot ent type of album listed" in a 16-page be substantiated by scientific research. Columbia newspaper supplement, "you Beginnings Seen According to some will find a radio station specializing in advertising agency executives, changes that type of music. It would seem to me already have showed up in cigarette that these radio stations would be a commercials and others are in the work- Code Administrator Meyner logical advertising market for the Co- ing stages. One executive noted that All member companies will conform lumbia record album promotion that the code attitude is "quite tough on has been carried in the newspapers. filter claims." responsibility and commensurate power "I find this supplement doubly up- Some advertising officials conjectured to interpret, administer and enforce." setting," Mr. Winton continued, "not that the code might result in a "jam up" He pointed out that any member com- only because it went into a competitive on TV spot availabilities. It was noted pany violating the code can be required medium, but also because we have that cigarette advertising may be di- to pay up to $100,000. found that most record dealers find it rected still more toward evening periods Mr. Meyner was named administra- difficult to get any sort of co -op funds and this concentration of cigarette com- tor of the code last July. He declined from Columbia to advertise their wares mercials in the 8 -11 p.m. period on to tell newsmen the salary for the post on radio."

24 (BROADCAST ADVERTISING) BROADCASTING, December 21, 1964 BY POPULAR DEMAND amm Knocking 'em dead from K.C. to Hong Kong am* Renewed through 1970 in Los Angeles ININ*1 Renewed through 1966 in New York Felix THE GAT

THIS IS THE CAT.

Unlike any other cat in the history of entertainment.

The world's most famous fe- line, starring in the one and only "Felix The Cat" cartoon series made for television. 260 FOUR MINUTE EPISODES IN B/W OR COLOR D FTCP C MCMLIX Felix The Cat Productions. Inc.

TRIM- Eilg TELEVISION CORPORATION 625 Madison Avenue NEW YORK, N. Y. 10022 PLaza 1 -3110 CHICAGO HOLLYWOOD Trans -Lux Television International Corporation Zurich, Switzerland

BROADCASTING, December 21, 1984 25 ABC -TV breaks away with $60 million sales for next season

ABC -TV said last week it had vertiser commitment: Colgate -Pal- work sales: American Home Pro- "firm sponsorship commitments" molive's designation of a half -hour ducts, through Ted Bates, signed for representing more than $60 million period with a show to be selected. an estimated $11.5 million in busi- in billing for the next-1965 -66-TV That sign -up alone represented $6 ness; Clairol, via Foote, Cone & season, and that the business had million in business, it was said. CBS - Belding ($11.1 million); R. J. Rey- been "written" during the previous TV, which has been dotting its night- nolds Tobacco, through William Esty week. On the Monday of that week time lineup with extensive juggling Co. ($8.5 million); Consolidated the second November Nielsen report (see page 48), did not point up Cigar, agency not designated ($8.4 was published showing the three net- next season's sales, though tradition- million); Menley and James, through works in a virtual three -way draw ally it signs up more major adver- FC &B ($5.2 million); J. B. Williams, in the Nielsen rating averages. tisers and at a quicker pace than the via Parkson ($5.1 million); Ameri- (BROADCASTING, Dec. 14). other networks in advance of a new can Tobacco, via BBDO ($3.2 mil- NBC -TV spokesmen said that net- season. lion), and Proctor & Gamble, work had been writing business for As reported by James Duffy, ABC through Benton & Bowles ($3.2 mil- the next season. Cited as a new advice president in charge of TV net- lion).

Life insurance institute complete and detailed information on Foote, Cone & Belding; Grey Advertis- the technique to members of the indus- ing; Ogilvy, Benson & Mather; D'Arcy plans for TV in '65 try, we will hold the service." Advertising; Cunningham & Walsh and ARB has announced plans to pub- Ted Bates Inc. on diary measurement, The project will include the develop- The Institute of Life Insurance, an lish a report conducted in Detroit in ment of the conceptual framework, ap- institutional advertiser on behalf of in- based on tests A report plication of mathematical principles surance companies and agents, will ad- January and February 1964. is also "soon due" on a similar, sub- and, finally, the actual programing of a vertise on TV for 10 months in 1965 - complex media -planning system for the from January through June, and Sep- sequent study in Washington. date was computer. The announcement noted tember through December. The insti- The original January survey announced following a reorganization that the combined media knowledge and tute will spend $3 million on television resources of the agencies "will contrib- and in newspapers during the coming of the ARB management (BROADCAST - ING, Nov. 30, 23). ute substantially to the successful corn - year. letion of the project." TV advertising will concentrate on The Diebold Group Inc., manage- programs aimed at predominantly adult Seven agencies join ment engineers, has been retained as audiences. During the January-June mathematical consultants and will do period, the institute will have half -spon- hands for research the actual programing. The system un- sorship in specials on ABC-TV and der development was said to make use NBC -TV. From September through In a joint venture in operations re- of simulation and to incorporate an December, TV sponsorship will consist search, seven leading advertising agen- "optimizing" procedure to search out of two commercials per game for 19 cies in New York announced last week the best allocation of advertising budg- American Football League games on that they are pooling both budget and ets. NBC -TV. brain power to develop a computer - based media -planning program. The JWT gets business from ARB postpones start agencies are Compton Advertising; Home Products of local radio survey American Young pro The Whitehall Division of American American Research Bureau's plans Home Products Corp., New York, an- for starting a 12- market local radio The youngest member of the nounced last week it has appointed J. audience survey in January will be de- Washington- Baltimore local of Walter Thompson Co., New York, as layed, the firm said last week. Tenta- American Federation of Televi- agency for Bisodol tablets and powder, tive new date is April or May 1965. sion and Radio Artists is 3- Dristan Nasal Mist and several pro- The reason given is a lack of indus- year -old Joshua Case, who is do- ducts currently in test markets. Total try familiarity with the multi -media ing radio and television spots for business is estimated at $4.5 million and diary measurement system. "At this Parks Sausage Co., Baltimore. reportedly is allocated to network and point in time," commented George W. Josh's father, Lee Case, morn- spot TV exclusively. Dick, ARB president, "there is a rea- ing personality at woo,' Balti- The Dristan account, which is esti- sonable reluctance on the part of some more, took his son along to a mated at $3.7 million, moves to JWT people in the industry to enthusiastical- commercial recording session for from Tatham Laird, Chicago. It is ly accept the new technique. the Leon Shaffer Golnick agency. heavily involved in network TV, and "The crucial consideration," Mr. Dick Producer Lee Blom has an eye for expenditures in 1964 should reach continued, "is 'have we validated and talent, and a star was born. Josh about $3.2 million. Its spot -TV billing substantiated this technique to the satis- and his father are now selling is in the neighborhood of $500,000. faction of the industry?' Although we Parks sausages on many radio Bisodol spends approximately $500; have seen a lot of interest and enthu- outlets in the East and on TV in 000, overwhelmingly in network TV. siasm for the method, we believe the the Washington- Baltimore area. The undisclosed test products are ex- answer is 'no.' Until we do provide pected to bill around $200,000 in 1965.

28 (BROADCAST ADVERTISING) BROADCASTING, December 21, 1964 This is the kind of hold our station has on people

Loyalty on both sides, in more ways than you'd expect. A great and prosperous market well worth knowing about. Civic- minded veteran staff members.

Not a triple spot all 'round the clock.

Let George P. Hollingbery tell you all about us.

WHIO -TV CBS CHANNEL 7 WHIO -AM -FM DAYTON, OHIO W H I 0 TV

CO %BROADCASTING CORPORATION stations: WSB AM- FM -TV, Atlanta; WHIO AM-FM- TV, Dayton; WSOC AM- FM -TV, Charlotte; WIODAM -FM, Miami; KTVU, San Francisco- Oakland; WI IC, Pittsburgh. How advertising rides the tiger THE `IN' ANIMAL OF 1964 IS AN ALL -PURPOSE SALES BOOSTER

The tiger is the king of beasts in the the commercial. novelty companies have been profitably 1964 world of radio and TV advertis- By Sept. 15, the campaign had riding the wave of publicity created by ing. Three notably successful broadcast- proved so popular with the public and the Esso tiger. The tiger tails flying ing campaigns, for Esso Extra gaso- Esso dealers that Humble decided to from gas tank lids of numerous cars line, U. S. Royal Tires and Kellogg's continue it through the fall months. are sold or distributed free by Esso Sugar Frosted Flakes, employ a tiger, According to the Television Bureau dealers. The dealers buy the tails from and a fourth, for Revlon's Top Brass of Advertising, network television bill- independent producers. Humble has no hair dressing, uses his skin. ings for Esso gas and oil rocketed from connection with or financial interest in The Esso campaign, using the slogan $97,800 during 1963 to $1,447,700 dur- these toy producers, according to a "Put a Tiger in Your Tank," has ating the first eight months of this year. Humble spokesman. However, Humble tracted the widest attention, and is re- Spot expenditures, which totaled $1,- salesmen provide dealers with order sponsible for "waves of word -of -mouth 766,130 during 1963, were $504,500 blanks from the tiger -tail producers. publicity and tie -in promotions," ac- during the period from January through In New York and New Jersey, for cording to a spokesman for Humble June 1964. Neither spot nor network example, tiger tails are sold to Esso

Humble's carburetor -cleaning tiger stands by his pump. U.S. Royal's tiger demonstrates road -gripping ability.

Oil and Refining Co., Houston. Humble, figures include the heavy spending an- dealers for $18 a hundred by Joseph L. major domestic affiliate of Standard Oil ticipated for the fall television season. Heimbold of Monmouth Beach, N. J. of New Jersey, markets Esso Extra Unprecedented Drive A Humble Oil Dealers may charge any price for the gasoline. spokesman said last week that the tiger novelties. As of September, 200,000 Humble service stations are known campaign was the largest "single pro- tiger tails had been sold in the two as Esso in the East and Humble in the motion" in the corporation's history. eastern states. The national tally on the West. The gasoline is sold in 23 east- The bulk of the advertising expendi- tails was about 1 million, say Humble ern and southern states as Esso Extra, tures have been in TV and radio. officials. and in 22 southwest and western states During the current season, Humble Humble has provided dealers with as Enco Extra, another Humble trade- has changed its sponsorship policy in some promotional material, most of it mark. its efforts to expand the tiger cam- at half cost. This material, which can Television commercials for Esso Ex- paign. In the past, Humble advertised be sold by the dealers, includes car tra have spurred a nationwide fad that Esso products through sponsorship in bumper stickers, key chains, tiger dolls, includes tiger jokes, tiger tails on cars, news programs, sports events and doc- and Halloween trick -or -treat bags and and even a hit record, "Tiger in Your umentaries. This puts Humble into en- color books. Tank," which sold 100,000 copies in tertainment for the first time. The tiger tail has also become a five days. The tiger commercials have been on best -seller outside the gasoline station The Esso campaign, prepared by nighttime shows on the three TV net- field. The Woolworth variety store McCann -Erickson, Houston. was origi- works, and have been continued on chain has advertised cloth tiger tails for nally scheduled to run May 14 -Sept. 15. the Esso Reporter broadcasts, and on sale at 79 cents each. Top distributors Both broadcasting and print media were spot radio "on a saturation basis," ac- have also produced picture books, used. The tiger-in- the -tank commercial cording to Humble. charms, and stuffed animal dolls on the was broadcast on 13 one-hour NBC The Humble spokesman referred to tiger theme. documentaries sponsored by Humble the tiger theme as a "campaign of the A dealer for Sunoco, a Humble corn- during the summer, on Esso Reporter spoken word," and said that the slogan petitor, has tried to take advantage of in 33 radio and television markets, and "Put a Tiger in Your Tank" has fathered tiger publicity with a sign advertising on radio stations in more than 100 numerous jokes and unpaid references "filters that will remove tiger hair from markets. New York area broadcasts of to the tiger on various TV shows. gas lines." the Yankee baseball games also carried Everyone in the Act independent Humble's tiger is not a new-born

28 (BROADCAST ADVERTISING) BROADCASTING, December 21, 1964 animal. He first roared in the early campaign, Tiger Paws were advertised 1950's, representing the products of as original equipment on the Pontiac the Esso affiliate in England. He came Tempest GTO. The extended cam- to this country in 1959, when Okla- paign concentrated exclusively on sell- homa Oil Co., a Standard Oil affiliate ing tires. and now part of Humble, used a "Tiger Royal Tire's advertising expenditures in the Tank" campaign in the Chicago this year indicate television has been area. That campaign, prepared by used widely in the Tiger Paws cam- Needham, Louis & Brorby, ran for a paign. According to TVB, spot tele- year in the Midwest. Incidentally, the vision billings rose from $20,530 for tiger used in U. S. commercials has 1963 to $293,900 for the first six been of a whimsical nature rather than months of this year. Network televi- the ferocious beast used in foreign sion spending increased from $707,000 spots. last year to $1,597,000 during the first Starting in 1960, tigerish commer- eight months of 1964. cials for Standard Oil products appeared Tiger Paws commercials have been in The Netherlands, Belgium, Cyprus, broadcast on a scatter plan this fall, Australia and again in England. Vari- using a variety of shows rather than ous Humble affiliates in this country concentrating on one program. Pro- have used the tiger motif in their ad- grams used include seven prime -time vertising since 1961, but it did not as- shows and Wide World of Sports, all on sume nationwide proportions until last ABC -TV. During the summer CBS May. News's CBS Reports and CBS Golf U. S. Royal Uncages The second Classic and NBC's Saturday Sports The best known tiger to the junior set tiger success story in television adver- were used. is Kellogg's Tony. He is the oldest of tising is the work of the Royal Tire The campaign ran through October the TV tiger crop and the only one Division of U. S. Rubber and Doyle in the northern part of the country identified by name. Dane Bernbach, New York. The agency and is now being replaced by commer- prepared a series of animated coFnmer- cials for tires. snow However, the Male Animals Invited Revlon's Top cials showing a "tigerized" car equipped tiger commercials are still running in Brass hair dressing has combined a with Royal's Super -Safety 800 tires, the South. nicknamed Tiger Paws. sexy television actress and a tiger skin Pontiac's Radio Tiger A motorist for another hit commercial in tele- The initial campaign for Tiger Paws in the market for a new car may fall in vision's year of the tiger. The actress, broke print during March and on prey to another tiger commercial, a ra- television in early April. It was sched- relaxing on the animal skin, purrs at dio pitch for two Pontiac 1965 sports the camera, inviting "All you tigers" uled to run 60 days and included spots cars, the GTO and the Le Mans. Ponti- on the three TV networks. to buy "Top Brass and sic 'em." The ac's radio advertising for these two campaign was developed by Revlon's According to Barry Loughrane, ac- models relies heavily on the tiger theme. count supervisor for Royal Tires at advertising agency, Grey Advertising, MacManus, John and Adams, Bloom- New York. field Hills, Mich., Pontiac's advertising While the Esso tiger is probably the agency, prepared a series of commer- most famous beast in America today, cials-five one -minute spots and two the Kellogg Co. boasts the oldest tiger 30- second spots-emphasizing the tiger- in TV advertising. His name is Tony, like features of the two cars. and he has been identified with Sugar In one commercial for the GTO, a Frosted Flakes since the product was chorus proclaims that "Wide -Track introduced in 1955, according to a Town has the Pontiac tigers-I mean spokesman for Leo Burnett, Chicago, growlers." An announcer asks listeners: Kellogg's agency. "Why pay for a paper tiger when you Tony, whose picture is on every box can corral a Pontiac GTO ?" Another of cereal, appears in animated commer- commercial recommends the Le Mans cials urging children to "Put a Tiger on to "tiger- lovers everywhere." A third Your Team," After eating some Sugar radio spot uses the sounds of a jungle Frosted Flakes, the children out-per- hunt, describing how car hunters are form Tony, who plays a coach, in a led to the tiger's lair to find a Le Mans. variety of sports. Swimming, tennis, According to Colin John, account football, baseball, basketball and skiing executive at MJ &A, a tiger idea was are among those shown in the commer- first used by Pontiac "two or three cials. In others Tony plays a fumbling years ago" in advertisements placed fall -guy for his diminutive sidekick, in auto magazines. Broadcast use of Tony Jr. the tiger started with advertising for "Tony has worked very hard and this year's models. well for us," the Burnett spokesman The toothiest of television's tigers The spot radio commercials were said. also has the prettiest tamer. Barbara used nationwide for a three -week period The Kellogg tiger commercials are Feldon dosen't use a chair and whip, starting Nov. 9. The commercials ran used on the following television shows: but she sells lots of Top Brass. on the West Coast until Dec. 6. My Favorite Martian, The Beverly Hill- Mr. John said that the tiger-theme billies and Captain Kangaroo, all on DDB: "Television really made the commercials "were very well received." CBS -TV, and on syndicated shows such campaign spark." The promotion was He indicated that they might be re- as Huckleberry Hound, Yogi Bear, continued after numerous requests sumed after Jan. 1 as Pontiac continues Woody Woodpecker, Quick Draw Mc- from Royal dealers. During the 60-day to advertise its 1965 models. Graw and Mighty Mouse.

BROADCASTING, December 21, 1964 29 Agency appointments ... H. L. Klion Inc., East Paterson, N. J., Columnist defends `intelligent' TV spots has appointed Kane & Light Inc., New York, to handle its advertising. Herbert Not all newspaper columnists are interested in the goods and serv- L. Klion, president of the concern that shudder at the thought of television ices discussed on commercials, and operates 26 Korvette furniture centers, commercials. Bill Gold, writing in curiosity finally got the better of us." said K &L's knowledge in radio and TV The Washington Post, has even com- Mr. Gold emphatically denied that figured in the appointment. posed a hearty defense of commer- he enjoys watching commercials that annoy him or that he thinks insult Vick Chemical Co., New York, will cials in one of his columns. wrote Mr. Gold his intelligence. "But strange as it move its Vicks Vaporub account to A woman reader "have may seem," he said, "my wife and I Leo Burnett, Chicago, effective March saying she and her husband commercial, un- do want to hear intelligently deliver- 15. The account, which was formerly never listened to a They used a cut- ed commercials, and if this seems with Morse International, bills in excess less we wanted to." said. Mr. Gold re- like treason to the column's anti - of $1 million, mostly in television. off switch, she marked that he at one time had a commercial readers, I'm sorry. Hon- The Elgin National Watch Co., New similar switch, but had it removed est salesmanship helped to make this York, has moved its $1.25 million ac- because he and his wife realized country what it is ... I respect its count to D'Arcy, New York, after a that we were missing something. "We practitioners." one -year association with Gumbinner- North. RCA Victor Record Club names media, but plans are for radio -TV. $3- million account, which is very heavy Grey Advertising, New York, as new in television, formerly was with BBDO, agency, effective Jan. 1, 1965, succeed- E. J. Gallo Winery, Modesto, Calif., San Francisco. Burnett will handle the ing J. Walter Thompson, New York. last week named Leo Burnett Co., Chi- Gallo label with the specialty line con- Account is not currently in broadcast cago, as its new national agency. The tinuing at Carson /Roberts, Los Angeles.

THE MEDIA

in reality a test of the right of the en- CBS filed `nuisance' suit tire CATV industry to perform a neces- -Kahn sary public service." Thus, he said, it "is a step toward thwarting the intent Teleprompter head suggests CBS attempt to harass CATV; of the Federal Communications Act that the public's frequencies be used says copyright aspect is already in lap of same court for the maximum benefit." He wondered why CBS had singled Teleprompter Corp. fired back last the complaint but not copyrighted by out Teleprompter as the defendant week at CBS's suit charging that three CBS. CBS officials said the suit was "rather than one of the many owners community antenna television systems filed to establish the principle that of CBS -affiliated stations who also own owned by Teleprompter had infringed CATV may not carry programs with- CATV systems." CBS copyrights by carrying CBS -TV out permission of the copyright own- CBS's charge of copyright is "com- network programs without permission ers. They said they would grant per- pletely fallacious," he said. (BROADCASTING, Dec. 14). mission covering their programs when "If the service we perform in pro- Irving B. Kahn, chairman and pres- CATV was the only means of providing viding a stronger, clearer, more watch - ident of Teleprompter, said the timing satisfactory TV service. able picture is not lawful, then it fol- of the suit, "after all these years of Purpose Questioned Mr. Kahn con- lows that every apartment -house master - acquiescence to and demonstrable bene- tended the suit "serves no useful pur- antenna installation, and in fact every fit from CATV," suggests an attempt pose" because oth- television set owner, violates the law by CBS to "harass Teleprompter Corp. er actions testing every time an antenna is erected to get and possibly others whose applications copyright aspects a better picture," Mr. Kahn said. "If now are pending for CATV franchises of CATV are valid, the CBS contention would chal- in New York City." pending in the lenge the right of hotels, bars, air- Teleprompter, he said, is "consider- same court, the lines and even hospitals to make TV ing whether a counter-suit is in order U. S. Southern available to their customers or patients." against CBS for damages or delays District Court in He said that "the CATV industry that may result in this franchising pro- New York. This, now serves over 1.6 million homes and cedure because of this nuisance suit." he explained lat- represents a $750 million total invest- He continued: er, alluded to the ment. In all cases, CATV service is "It is our opinion that CBS may be United Artists subscribed to voluntarily, and the mere Mr. Kahn in violation not only of the Federal suit against a fact that so many do subscribe, even Communications Act in seeking to deny West Virginia CATV operator, filed in in the so- called 'service areas' of sta- optimum television reception to a large 1960 and subsequently transferred to tions, emphasizes the need for CATV. section of the public, but also of con- the New York federal court but not yet Actually, CATV supplements the sta- spiracy with other copyright owners tried. tion's facilities and, since it carries the to misuse their copyright protection Mr. Kahn told BROADCASTING last same commercial messages of the origi- and to restrain competition." Thursday that the Teleprompter sys- nal program sponsors, makes the pro- CBS was joined as plaintiff in the tems were still carrying CBS -TV program more, not less, valuable to ad- suit by the producers who hold copy- grams. vertisers -and hence to stations and rights on three programs named in In his statement he said the suit "is networks."

30 BROADCASTING, December 21, 1964 Blockbusting TVentertainrnent from Seven/lrts.'

AWAY ALL BOATS MAN WITHOUT A STAR THE GLASS WEB THERE'S ALWAYS TOMORROW

Vo1IIMe 9 has the prime time stars!

THE VEILS OF BAGDAD THE MAN FROM THE ALAMO BACKLASH

WINGS OF THE HAWK SIGN OF THE PAGAN THE MISSISSIPPI GAMBLER EAST OF SUMATRA

Here are a few of the PRIME TIME STARS to be found in Seven Arts'Volume 9 .. today's biggest fS'eveneilrts money- making stars in today's biggest TV Blockbusters! ASSOCIATED CORP. Top stars in top hits such as: "The Spoilers,"

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NCTA fires away at NAB's Fisher Report, terms dicates a considerable amount of time and energy was spent proving a "tru- ism" -that if CATV subscribers are its conclusions as being `of dubious validity' and watching nonlocal transmissions then not all viewers in the area are watching questions statistical methods used in survey the local station. But, Dr. Arkin continued, this "tru- ism" doesn't necessarily support the The National Community Television quested). Deadline for reply comments Fisher Report's conclusions. He said there is no reason to assume that all Association has started a counter -offen- in the rulemaking was Oct. 26, but those watching nonlocal programs sive against the Fisher Report-the docu- NCTA was given informal permission would watch the local station if CATV ment cited by the National Association to file a late comment on the Fisher were not available. Furthermore, he of Broadcasters in support of the asser- Report. said, conversion to CATV doesn't auto- tion that community antenna television Assigns Dollar Losses The 110 -page matically rule out local viewing, even systems hurt local television stations Report was prepared by Dr. Fisher when the cable doesn't carry the local (BROADCASTING, Oct. 26). M. Fisher, associate professor Franklin station. Dr. Arkin noted that some The tip of NCTA's spear is an analy- at the Massachusetts In- of economics CATV's provide switches enabling a sis by Dr. Herbert Arkin, a statistician, of Technology, at a cost expected stitute subscriber to tune into the local station. which asserts that the Fisher Report's the $25,000 appropriated for to exceed CATV May Increase Viewing "It conclusions are of dubious validity, if by NAB. The study indicates the study may well be," Dr. Arkin adds, that the not a "complete misstatement." NCTA that a specific dollar figure can be as- introduction of CATV into an area follows this up with a report of a study for each CATV subscriber as a signed would spur interest in television, with of its own, showing, the association loss to the local TV station. the result that the number of sets or the says, that the "theoretical conclusions" Dr. Arkin is professor and head of amount of viewing might be increased. of the Fisher Report are not borne out the business statistics division of the He also raises a number of technical in practice. Baruch School of Business of the City questions about the statistical techniques College of New York. He was retained Both the Fisher and Arkin reports used. He said that "sampling signifi- by the House Commerce Committee's were filed in connection with proposed cance and measures of reliability Investigations in its sample FCC rulemakings to require microwave - Subcommittee on (standard errors) are meaningful only inquiry into broadcast ratings. fed CATV's to protect local TV stations when computed from probability sam- by carrying their signals and refraining Dr. Fisher and his assistants studied ples." And the stations included in the from duplicating their programs with 487 television stations, culled from study, he said, were not selected from offerings from outside stations. these 172 found to be in one- and two - the entire population of stations in that NCTA said that if the Fisher Report station markets, then made two final manner. The 127 stations used in the is to be used by the commission, the studies, of 127 of those stations in one report, he added, are a "peculiar non- case and of nine in another. The re- association should be given 134 days to representative conglomeration . . ." se- establish its "validity or invalidity" maining 36 were not included because lected on the basis of availability of (NCTA officials said there is no special data on them was too limited. data. significance in the number of days re- Dr. Arkin said the Fisher Report in- In view of the objections to the logic

TAME to skirmish on local scene in CATV war The Television Accessory Manu- gaged in any aspect of the manufac- of modern American free broadcast facturers Institute (TAME) is step- ture or distribution of electronic television possible." ping up its program to bar commu- equipment and having a sincere in- Included in the brochure is a re- nity antenna television systems from terest in preserving the present tra- print of a speech delivered May 15 areas where the institute believes ditional American system of televi- to the Iowa Broadcasters Association that cable reception service is unnec- sion." That announcement was car- by William B. Quarton, chairman of essary. ried in the first issue of the TAME the joint boards of the National As- TAME, in a brochure being circu- News Bulletin, a new publication of- sociation of Broadcasters. Mr. Quar- lated to legal officers of some 1,400 fering information about TAME's ton said CATV threatened to "elimi- towns and cities, calls this a cam- activity and a selection of news items nate or weaken sources of local pro- paign to "save American television" relating concern about CATV in graming" and endangered local tele- and urges city councils to refuse to some communities. vision service in farm and rural areas. consider CATV applications. It of- Cable `Rush' The brochure is- TAME, addressing itself to cities fers 21 questions to be asked of ap- sued last week says the surge of in- that have yet to authorize cable sys- plicants. terest in CATV is akin to "an old - tems, calls on them to await findings The organization, formed more time gold -rush" and TAME warns of FCC and NAB studies before go- than a year ago by nine manufac- that cable TV is a forerunner of pay ing ahead with CATV. turers of home TV antennas and re- TV. The use of wire is a throwback, The TAME message concludes lated reception equipment, also has TAME adds, "whereas it was the dis- with an invitation to cities to write announced it is soliciting member- carding of the constricting limita- TAME for "assistance in appraising ship among "all persons or firms en- tions of wire that made the marvel the problem of CATV."

32 (THE MEDIA) BROADCASTING, December 21, 1964 and statistical techniques used, Dr. Ar- special meeting scheduled for Dec. 29 kin said, the Fisher Report conclusions CATV accord in Chicago. The NCTA executive board concerning CATV's impact on local TV had been on call for a Chicago meeting "are at best of dubious validity and, at on Dec. 28, but this also was believed worst, a possible complete misstate- comes apart to be canceled. ment." New Item Another factor, un- In asserting that the Fisher Report's NAB committee rejects known at the time of the subcommittee theoretical conclusions are not borne meeting, is the copyright infringement out in practice, NCTA limited itself to compromise; restrictions suit which CBS filed against Telepromp- the report's first two conclusions: ter on Dec. 11 (see page 30). 1. "For every additional 1,000 TV asked on leapfrogging Implicit in some thinking is the pos- homes, formerly able to view only the sibility that if the copyright suit is up- local station, which subscribe to a CATV held by the courts, and if CATV's are not carrying the local station, that sta- The Future of Television in America allowed to expand without restrictions tion's annual revenue is reduced, on the Committee of the National Association in the interval, the networks might be in average, by a minimum of $14,000." of Broadcasters last week rejected a a position to play off the CATV systems 2. "For every additional 1,000 TV report by its subcommittee that would against existing affiliates. homes, formerly able to view both the have put before the FCC a joint NAB - The committe plans to meet in "early local station and another, which sub- National Community Television As- January" after Douglas A. Anello, NAB scribe to a CATV not carrying the local sociation compromise proposal on general counsel, drafts a new proposal. station, the local station's annual revenue moderate regulation for community an- If the draft is accepted by the FTVA tenna television (BROADCAST- is reduced, on the average, by a mini- systems committee, it is expected that it will be mum of almost $8,000." ING, Dec. 14). offered to the NCTA board. Regardless The FTVA and NCTA subcommit- No Real -Life Situation NCTA said of NCTA acceptance, it is felt that the tees had worked out compromise that in a study of 723 CATV systems, it the FTVA will ask the TV board, at a was unable to find any situations in in New York, Dec 7. However, certain Palm Springs, Calif., meeting in late which a CATV didn't carry the local tele- influential members of the FTVA felt January, to present the proposal to the that the vision station in a community where the proposal neglected at least one commission and ask the FCC to assert key point, CATV subscribers were "formerly able" "leapfrogging" -the importa- its jurisdiction based on the sixth report. to receive either the local station alone tion of signals from distant stations. Members of the FTVA committee It was the feeling of these members (as in the first conclusion) or that one are: Dwight Martin, WDSU -TV New at the all -day in Washington plus another (as in the second). meeting Orleans, chairman; G. Richard Shafto, Victor E. Ferrall Jr., a member of Thursday (Dec. 17) that the FCC has Broadcasting Co. of the South; Willard the right to and regulate the law firm of Koteen & Burt, which is must CATV's E. Walbridge, KTRK -TV Houston; John representing the NAB, offered some pre- on this point in accord with the com- T. Murphy, Crosley Broadcasting Corp.; mission's Sixth and of liminary replies last week to the Arkin - Report Order C. Howard Lane, KOIN -TV Portland, 1952. which set up the present table NCTA comments. Regarding Dr. Ar- of Ore.: Clair McCollough, Steinman Sta- kin's 127 TV allocations. observation that the stations tions, and William C. Grove, KFAC -TV don't represent a valid sample, he said These members contend that the Cheyenne, Wyo. report that the aim of the Fisher Report was sixth established an orderly al- All were at last week's meeting ex- to include "all of the stations" for locations plan that could be distorted by cept Messrs. Shafto, Murphy and Lane. which data was available, not to select the unrestricted growth of CATV leap- a representative sample. The stations frogging. studied represented "well over" half of An example of leapfrogging would Fuqua buys CATV the results in 1- and 2- station markets, be feeding New York City signals to a he said. CATV system in Washington, bypass- And, regarding NCTA's comment, ing Philadelphia and Baltimore. service from Bell Mr. Ferrall said the conclusions weren't An influential broadcaster -CATV op- intended to reflect actual situations but erator, who was not present at the Fuqua Industries Inc., a group sta- to provide estimates, based on statisti- Washington meeting, said he felt the tion owner, announced last week it cal evidence, of what losses to television leapfrogging issue was a "subterfuge" would establish a community antenna stations would be under certain circum- meant to delay any compromise agree- television system in Brunswich, Ga., stances. ment. In his opinion the so-called leap- with equipment to be installed and rent- The remaining three conclusions in frogging would in most instances be a ed by Southern Bell Telephone Co., the Fisher Report: public service to viewers which would thus becoming the first CATV operator For every additional 1,000 TV homes do no harm to the market or markets to use a channel service offered by the formerly able to view only the local sta- passed over. Bell System telephone companies. tion, which subscribe to a CATV carry- In recent weeks the NCTA's position J. B. Fuqua, president and owner of ing the local station, with average du- on federal regulation has been softened the firm, noted it has been an applicant plication-average duplication meaning under a proliferation of possible state - in Brunswick for two- and -a -half years 35 half -hours a week -that station's an- hy -state regulation of CATV's under and decided to accept Southern Bell's nual revenue is reduced by $9,400. individual public utilities laws. proposal when it became apparent that For every additional 1,000 TV homes The NAB and NCTA subcommittees the city council was unlikely to author- formerly able to receive both the local had reportedly compromised, with both ize any of the three competing CATV station and another, which subscribe to sides giving a little, on: a ban on non - applicants. a CATV carrying the local station with duplication agreements; CATV pro- Southern Bell's telephone franchise average duplication, the local station's gram origination, except for time and in the city gives the company authority annual loss is $2,900. weather, and protection of local TV to hang cable across city streets and For every half hour of prime -time service areas. rights -of -way, Mr. Fuqua explained, and duplication above the present average The result of the FTVA rejection of this seems sufficient to establish a the average local station loses $380 for the subcommittee report was a cancel- CATV. Rentavision of Brunswick Inc., every 1,000 CATV subscribers. lation by the NAB TV hoard of a a Fuqua Industries subsidiary, already

BROADCASTING, December 21, 1964 33 has obtained a business license from the Because Southern Bell is a public Dubuque Telegraph -Herald, operates on city, he said. utility, Rentavision's arrangement is 1370 kc with 5 kw -day and 1 kw- night. About 5,000 potential subscribers are legally nonexclusive, Mr. Fuqua said, An ABC Radio spokesman said last in the Brunswick area, Mr. Fuqua said, although practically speaking, he week that the network canceled KDTH's although a planned initial construction thought, no other CATV operator could affiliation because of clearance prob- of 40 miles of trunk line would not simultaneously use the same equipment lems. He said that WDBQ, previously in- connect all of them. Eventually, some satisfactorily. Bell would, however, have dependent, became the ABC affiliate on 65 miles of cable would be needed, he to provide a similar installation service Dec. 19. WDBQ operates on 1490 kc added. if it were requested by another CATV with 1 kw-day and 250 w- night. Rentavision's contract with Southern customer. Mr. Fuqua said Bell expects to begin Bell, Mr. Fuqua explained, requires a bond of $2,800 per cable mile, or about construction shortly after the first of the FCC translator year. $112,000 for the first 40 miles. The Bell will install everything between and including the system's head - agreement is based on a 10 -year term, attitude varies and should Rentavision abandon the end and the house drops; Rentavision will its service sooner, it would be liable to erect own tower and furnish signals to the headend. The FCC demonstrated last week it Bell for this sum, less 1 /120th each month it uses the system. The firm intends to offer WFGA -TV, has no preconceptions when it comes to wJxT(TV) and educational w.rcr(TVI, applications. It Subscribers will be charged $6 policy on translator all Jacksonville, Fla.; WSAV -TV, WTOC- monthly, Mr. Fuqua said, noting the was easy -going in one, reaffirming an TV and educational WVAN -TV, all Savan- fee unconditional grant of applications for is higher than privately owned nah, Ga., and WJBF(TV) Augusta, Ga., CATV's charge two UHF translators in Ottumwa, Iowa. in the Georgia area owned by Fuqua Industries. The Fuqua (about $5) because of the generally But in another, it instructed the staff corporation also owns KTVE(TV) El greater cost of the Bell to draft an order setting for hearing the service. Dorado, Ark.; waoz Evansville, Ind., He preferred to build his own system, application of Lento -TV Seattle for a and Plaussen's Bakeries in Georgia and Wash. Mr. Fuqua indicated, but turned to Bell UHF translator in Anacortes, South Carolina. It is constructing a when it was clear that the climate was Some members of the staff and some CATV in Elberton, Ga., to serve about commissioners feel that the commission poor for city council action in behalf of 1,500 potential subscribers. any applicant. Opposition to CATV by should require translators -as it does local television servicemen has been microwave -fed community antenna tele- constant and effective, it was noted. Network affiliations change vision systems-to refrain from dupli- Other applicants are Broadcasting Co. cating the programs of local television of the South, a group station owner KDTH Dubuque, Iowa, has become stations. and operator of CATV systems, and an affiliate of NBC Radio, and WDBQ Du- It was this feeling that led the com- Ohio Valley Cable Co., also a system buque has replaced it in the ABC Radio mission to reconsider the Ottumwa operator. lineup. Kum, which is owned by the grant, which had been made uncon-

FCC's finger remonstrates while its foot trips

An FCC hearing examiner, in an about payola. many of the charges, including those initial decision recommending the li- Subsequently, the commission pena- involving payola, double billing and cense renewal of WILD Boston, traced lized the station with a one -year renew - misrepresentations, were not proven in most of the station's difficulties to ac- al-an action that, the examiner said, the hearing. The examiner also said he tions of the FCC itself. killed the sale to Franklin. The station's found no intent on the part of Mr. The renewal application was set for difficulty in obtaining a full renewal Noble to deceive the commission. hearing on 11 issues, including charges also blocked the proposed sale of about "On the contrary," he added, "most that the station had engaged in payola 40% of the station for $100,000 in of his [Mr. Noble's] acts are found to and double billing and had made mis- 1960, according to the examiner. have been the end product of ignorance, oversight, unwarranted representations to the commission. The Short of Cash Lacking funds to optimism and the necessity to operate the station's financial qualifications are also meet his obligations and operating the station with a minimum paid at issue. station with "a skeleton crew" of four staff." In discussing the financial qualifica- In his decision, Examiner Basil P. or more persons, Mr. Noble, the ex- tion issue, the examiner said the Cooper said the hearing record tells aminer said, instituted a number of ac- that record establishes Mr. "the tragic history" which followed tivities "by means of which he has been that Noble "has demonstrated a refusal to give in and the commission's refusal to grant the able to keep WILD on the air and in- quit even under adverse conditions. If "frantic pleas" of the owner, Nelson B. crease revenue from $65,895 in 1960 to the forecast for the future is to be based Noble, that he be permitted to sell the $168,714 in 1963." on the record of the station. past, the hearing The examiner noted that Mr. Noble examiner must find that Nelson B. has been Mr. Noble, who bought the station in charged with a series of vio- Noble can and will keep station WILD 1958, was on the verge of bankruptcy lations of commission rules and regula- on the air." and a year later attempted to sell to the tions and with having made misrepre- The examiner found that Mr. Noble Franklin Broadcasting Corp. But the sentations to the commission about the had committed some offenses -but commission indicated it wasn't satisfied manner he operated the station or none was "of such nature or of such about the financial with information supplied by the sta- situation of the magnitude" to warrant a finding that tion including its data on its financial licensee corporation. Mr. Noble lacks the character qualifi- situation and its response to an inquiry But the examiner concluded that cations to be a licensee.

34 (THE MEDIA) BROADCASTING, December 21, 1964 ditionally last month (CLOSED CIRCUIT, 18, which is not yet on the air. up to 750 kw power for some class 1 Nov. 30). The vote then was 5 -2. Total construction cost for the new clear channel stations. The appeal was But on reconsideration, the vote was UHF stations will be an estimated $2.85 contained in a resolution of the state 4 -3, to affirm with commissioners Ro- million, according to data in the orginal association, which was distributed to all sel H. Hyde, Robert T. Bartley, Lee application. members of the commission and to Loevinger and Frederick W. Ford in members of the state's congressional the majority. Chairman E. William delegation. Henry and Commissioners Kenneth A. Media reports ... Cox and Robert E. Lee dissented. Fine set The FCC last week notified Commissioner Lee had previously voted Dropout There will be one less appli- Donze Enterprises Inc., licensee of for the unconditional grant. cant for the facilities of KRLA Pasadena - KSGM Chester, Ill., that it was subject The translators, to be installed by the Los Angeles, if the FCC approves an to a $500 fine for failing to have a li- Ottumwa Area Translator System Inc., agreement between Hi- Desert Broad- censed engineer on duty and for pre - casting will rebroadcast the programs of KCRG- Co. (KDHI Twenty -Nine Palms, logging entries in its operating log for TV (ch. 9) Cedar Rapids and WHO -Tv Calif.) and nine of the remaining 16 operating parameters. Donze Enter- (ch. 13) Des Moines, both Iowa. The applicants for the station. Under the prises has 30 days to contest or pay local station is KTVo Kirksville, Mo., agreement, Hi- Desert will change its ap- fine. plication whose Grade A signal reaches Ot- from 1110 kc (the KRLA frequency) Tall aid The last week granted tumwa. The station carries all three to 1120 kc. Hi- Desert's initial FCC application the Educational Television Association networks, while KCRG -TV is an ABC would move the station to Twenty of Metropolitan Cleveland permission affiliate and WHO -TV carries NBC pro- -Nine Palms. The remaining grams. KRLA applicants would keep the 1110 kc to use the tower of WERE there. The special authorization will permit the The commission will be asked to facility in the Pasadena -Los Angeles ETV station, WVIZ -TV, to begin early look at the case again, however, since area. KRLA, formerly owned by Donald R. service prior to the construction of its KTVO has petitioned the commission for Cooke, was denied license renewal reconsideration. in 1962 because of fraudulent contests own tower. The ETV association said and use of the 600 -foot WERE tower would In the Krao -Tv case, the commission falsified program logs. It remained free $45,000 for use in other aspects of objected to the proposal on the ground on the air until last August through judicial review. the station's construction. Wvrz -TV's that the station is seeking a translator Oak Knoll Broadcast- construction permit was granted Oct. 10 to rebroadcast its programs ing Corp. is now operating KRLA on an in an area for 500 kw visual and 250 kw aural with that is 565 miles from Seattle and well interim basis (BROADCASTING, July 27). an antenna 1,000 feet high. It will op- within the service contour of xvos -Tv Appeal The Mississippi Broadcasters erate from the borrowed tower at 347 (ch. 12) Bellingham, Wash. Both are Association has called on the FCC to kw visual and 69 kw aural until Dec. CBS affiliates. However, a final vote reject pending proposals to authorize 16, 1965. won't be taken until the order setting the application for hearing is presented to the commission. In yet another translator case last week, the FCC granted applications of WHNB -TV (ch. 30) Hartford- New Brit- ain Conn., for three UHF translators to rebroadcast its programs in Hamden, ROHN Towers West Haven and New Haven, all Con- From a Tower and Accessories necticut. are in use for: to a Whole Communication Systems Georgia ETV count System of Towers Microwave AM Radio now stands at 10 FM Radio .TV Transmission The Georgia State Board of Educa- Mobile Radio tion received FCC permission last week RELY on Industrial Radio to construct four new educational television stations. The new stations will be Radar on channel 15 in Cochran; channel 25 Ground Support Systems in Dawson; channel 14 in Pelham, and ROHN Military Systems channel 20 in Wrens. The grants bring the total authorized ROHN towers and tower systems, including ROHN microwave passive reflec- ETV's in Georgia to 10. Eight of these tors, ROHN lighting equipment and accessories enjoy the benefit of having been by long service, stations are under the control of the tested and proven -term under every conceivable climatic condition and for practically every major application and usage. Dependability is built state board education. of The other two in to every ROHN product. Towers are available in a wide range of models, both stations are woTv(Tv), channel 8, Ath- guyed and self supporting, and from all heights up to 1000 feet. Complete engi- ens (licensed to The University of neering service available. For all your needs, call on ROHN- leader in excellent Georgia) and wETv(Tv), channel 30, service, unquestioned reliability and dependable products. Complete catalog and Atlanta, (licensed to the Atlanta Board specifications available on request. of Education). WRITE- PHONE -WIRE FOR PROMPT SERVICE existing facilities granted to the The "World's Largest EXCLUSIVE state board are: wasp -TV Columbus, on Manufacturer of Towers; ROHNManufacturing Co. channel 18; WVAN -TV Savannah on chan- designers; engineers and Box 2000, Peoria, Illinois nel 9; WXGA -TV Waycross on channel 8, installers of complete communication tower systems." PHONE 309 -637 -84.17 309- 697 -1488 and WCLP -TV Chattsworth, on channel -TWX

BROADCASTING, December 21, 1964 35

DIFFERS \T WAYS AT ONCE YOU need to cover a lot of ground these days if you want to reach all the people who have a hand in broadcast buying decisions. (You are, in fact, most fortunate if you even know who are all the people involved in a typical decision.) A whole squadron of salesmen on motorcycles couldn't do the contact job so thoroughly, effectively and economically as your own advertising in the broadcast business press. Nor could they make as many repeat calls as often, presenting your whole story exactly as you want the facts delivered. ®It takes a business publication to provide the coverage, penetration, impact and continuous selling that will establish these facts about you in decision - makers' minds. It takes a business publication they respect, need and want enough to pay for ... one they count upon for information that helps them make their decisions more profitably. ®It takes a business publication to lend immediacy and believability to a well -planned sales message - because, however forceful it may be, a greater urgency is gained within the editorial climate where your advertising appears.

An effective business publication (such as BROAD- ingly captive audience. Your direct mail may not CASTING) supplies a single, ready -made high- find them in a receptive mood. But a message in way to the many specialists who evaluate, select BROADCASTING is a message delivered to a man and approve what media, markets and stations who's thinking, planning, deciding - at the mo- shall be used. It lets you cover the maximum ment - about his next moves in radio or television. number of key planners in the shortest time. It lets you reach them at the ideal time when they're erendipity is the knack of making happy dis- thinking about the broadcasting business, and S coveries by accident. The truly serendipitous minded to weigh your message in this favorable business man is a rarity. Why take risks of missing atmosphere. the target by trying to go ten different ways at once? BROADCASTING is a surer one -way express business publications in the TV -& -radio Some route to all kinds of decision -makers. field reach better than others. BROADCASTING reaches best of all. It's the authoritative source reaches them quickly ... frequently ... thor- that decision -makers rely on, week after week, It oughly when they're receptively minded .. . for latest news about broadcasting. Unlike others, ... with immediacy, believability, memorability . . . they pay to receive BROADCASTING. They read it in on an issue -after -issue continuity and at far a receptive mood. ... lower cost than the cost -per -contact of salesmen's

Sales calls can come at awkward times, failing calls or individual presentations. Which, when you . to register your whole story with an unwill- stop to think about it, is quite a good deal) roa in THE BUSINESSWEEKLY OFcos TELEVISION ANO RADIO

1735 DeSales Street, N.W., Washington, D. C. 20036 papers in which he owns an interest. multiple- ownership plan Magazine circulation would not be Interim counted. The staff, reportedly, suggests sepa- Commission studies staff plan that would be rate criteria for licensees having interests within one state and those having stop -gap until rules can be fully overhauled national interests. A broadcaster, for instance, would be prohibited from own- FCC commissioners were studying rules permitted, and policy and practice ing or having interests in AM, FM and late last week a proposal that would virtually required, a favorable vote. TV stations and newspapers which, in slow, if not halt, the trend to major In a Hurry As a result, a sense of combination, serve more than 25% of television station acquisitions by multi- urgency regarding a revision of the the nation's population. The popula- ple- station owners while the commission rules has been building up within the tion limit for a licensee operating within undertakes the time- consuming job of commission. But there is also the realiza- a single state would be 50 %. amending the multiple ownership rules. tion that any major change would take Ten TV's Allowed In some cases, The proposal was to be considered at months if not years to accomplish and it's understood, the staff proposals a special commission meeting Friday that, in the meantime, any number of would prohibit licensees from owning (Dec. 18) devoted to staff suggestions major sales to multiple owners could as many stations as now permitted. But for a complete overhaul of the FCC's be consummated. they would allow ownership of as many multiple- ownership rules. The staff's proposal for an interim as 10 television stations, provided no Under the interim proposal, the com- policy, therefore, was seen as one pos- more than five were VHF's, and so long mission would almost automatically set sible solution to this dilemma. as the stations served no more than for hearing applications to acquire VHF The staff's suggestions for revising 25% of the nation's population. stations in any of the top 50 markets if multiple- ownership rules are said to be The staff does not suggest that broad- the applicant already owns or has inter- a thorough reworking of those the com- casters who now own more properties ests in one or more VHF's in those top mission considered at a meeting in Sep- than would be allowed under the pro- markets. The application would escape tember (BROADCASTING, Sept. 21). They posals be required to sell off any of a hearing only if a compelling affirma- call for scrapping the present formula them. However, if they did sell any, tive showing were made that it should for limiting ownership, which is based they would not be allowed to acquire be granted. on numbers-seven AM's, seven FM's new ones. Some commissioners, notably Chair- and seven TV's, provided no more than man E. William Henry, have been ex- five are VHF's. Changing hands tremely unhappy in voting to approve Instead, the commission would con- some recent sales of major stations to sider the percentage of population ANNOUNCED The following sales of large multiple owners. They would have served by a licensee's television and station interests were reported last week preferred to vote "no" but felt that the radio stations -as well as by daily news- subject to FCC approval: WSMA Smyrna, Ga.: Sold by Mitchell Melof to Walter E. Baker Jr., Mrs. Malcolm Grant, Victor W. Aderhold and R. J. Lenihan for $110,000. Mr. Melof is also selling sister station, WDJK (FM) Smyrna (see below). WSMA is a SEASON'S 10 kw daytimer on 1550 kc. Broker: Blackburn & Co. WDJK(FM) Smyrna, Ga.: Sold by Mitchell Melof to Fox, Wells & Rogers, investment firm, for $80,000. Fox, GREETINGS Wells & Rogers is majority owner of wsAr -AM -FM Cincinnati and WQxt At- lanta. Mr. Melof is also selling WDJK's AM affiliate (see above). WDJK is on 94.1 me with 100 kw. Broker: Black- and best wishes burn & Co. WNWC(FM) Arlington Heights, Ill. (Chicago suburb) : Sold by Robert O. for the New Yeur Atcher and Thomas B. Hogan to Les Vihon for $110,000. Mr. Atcher will stay with wrtwc in sales capacity. Mr. Vihon is past owner of WFMQ(FM) Chi- cago. WNWC is on 92.7 me with 1 kw. & Company, Inc. BLACKBURN APPROVED The following station RADIO TV CATV NEWSPAPER BROKERS transfers were among those approved by NEGOTIATIONS FINANCING the FCC last week (FoR THE RECORD, APPRAISALS page 58). WASH., D. C. CHICAGO ATLANTA BEVERLY HILLS lames W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph WFMY -TV Greensboro, N. C.: Sold lack V. Harvey William B. Ryan John C. Williams C. Bennett Larson by Greensboro News Co. to Norfolk - Joseph M. Sitrick Hub Jackson Mony Building Bank of America Bldg. RCA Building 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. Portsmouth Newspapers Inc. in a pack- FEderel 3 -9270 Financial 6 -6460 Rd. N. E. CRestview 4 -8151 age 873 -5626 deal (see page 39). KHVH- AM -FM -TV Honolulu and KHVO-

38 (THE MEDIAI BROADCASTINB, December 21, 1964 TV Hilo, Hawaii: Sold by Kaiser Broad- tion will be affiliated with ABC -TV. education officials of the state of Vir- casting Corp. to Lawrence S. Berger, Washington attorney is Cohn & Marks. ginia. James H. Crawford is executive William H. Brown, Fred Goodstein, Target date is expected to be announced vice president and general manager Charles L. Tangney and Marcus Loew shortly. of Piedmont Broadcasting which oper- II for $4,250,000. Mr. Berger is a Channel 17 Modesto, Calif. Red - ates WBTM Danville. former owner of Krwo -AM -ry Casper, chester Broadcasting Co. permittee. Box Wyo., and KFBB -AM -TV Great Falls, 338 Ceres, Calif. Target date late sum- Mont. Kaiser, subsidiary of giant Kaiser mer 1965. Studio and office will be at FCC okays sale Industries Corp., has construction per- 2842 Iowa Avenue, Modesto, site of mits for UHF's in Detroit, Burlington, KLOC, radio affiliate of the new televi- N. J.-Philadelphia, Los Angeles and San sion station. Programing is expected to of WFMY -TV Francisco and is an applicant for a be independent. Chester Smith will be UHF in Chicago. Kaiser also owns general manager and film buyer; Cecil The sale of WFMY -TV Greensboro, KFOG -FM San Francisco. KHVH -TV is Lynch, chief engineer; Bill Dalton, N. C., to Norfolk-Portsmouth News- on channel 4 and is an ABC affiliate; assistant chief engineer; Russ Reis, papers Inc. was approved by the FCC KHVH is on 1040 kc fulltime with 5 kw; sales manager. Washington attorneys last week, despite the objections of three KHVH -FM is on 93.9 me with 5 kw. are Spearman & Roberson. commissioners who were concerned KHVO -Tv, a satellite of the Honolulu KHTL -TV (ch. 4) Superior, Neb. about a concentration of control of me- TV, is on channel 13. P. O. address KHOL -TV, Holdrege, Neb. dia issue. Bi- States Co., is permittee. Station is WALL -AM -FM Middletown, N. Y.: sale, by Greensboro News Co., expected to go on the air in 1965 with The Sold by Roger W. Clipp, John Morgan two Greensboro newspa- 25.1 kw. Equipment will be General also involves Davis and associates to R. Peter Straus pers, the News and the Record, with Electric. Bi-States also owns KRNY -FM for $525,000. Mr. Straus also owns the total package carrying a price tag and KHOL -TV Kearney -Holdrege; KHPL- WMCA New York and Radio Press In- of more than $17 million (BROADCAST- TV Hayes Center and KHQL -TV Albion, ternational. Mr. Clipp is vice president all Nebraska. ING, Sept. 7). of Triangle Publications in charge of WBTM -TV (ch. 24) Danville, Va. Norfolk -Portsmouth owns WTAR -AM- Triangle broadcast outlets. WALL is a Piedmont Broadcasting Corp. permittee. FM-TV Norfolk, Va., and two newspa- fulltimer on 1340 kc with 1 kw at day Has asked the commission for extension pers in the Norfolk area, the Virginian- and 250 w during the night. WALL -FM, of time in which to activate the sta- Pilot and the Ledger -Star. not yet on the air, is assigned 92.7 me tion. Application al- There is also minority cross- owner- with 820 w. says company lost most $250,000 in operating the station ship between Norfolk -Portsmouth and for 10 months in 1954. It is now trying two companies having newspaper and to work out a cooperative plan with broadcasting interests. However, Nor- New TV stations

As of Dec. 17 there were 106 television construction permits outstanding for stations not yet on the air. Of these 19 were commercial VHF's, 59 were commercial UHF's, 5 were educational VHF's and 23 were educational UHF's. Information received regarding plans of holders of construction permits includes: S'S WBMG(TV) (ch. 42) Birmingham, Ala. Birmingham Television licensee. Penthouse, City Federal building, Birm- ingham; has filed with FCC to modify reettiS its construction permit to include new partners. Birmingham Television has been solely owned subsidiary of Win- ston -Salem Broadcasting Co., owners of wscN Birmingham, WTOB Winston - Salem, N.C., and KTHT Houston. Modi- fication, if granted, would include in addition to Winston -Salem Broadcast- ing Co., Northwest Growth Fund, Ex- change Capital Corp., Enterprise Funds and William P. DuBois, a former Chi- . cago broadcasting executive, who will ,.G'/ir as l serve president and general manager. & ASSOCIATES, INC. John G. Johnson, president of Winston - Salem Broadcasting would be chairman i/John f. Hardesty. President NEGOTIATIONS OF of the board and Robert F. Zicarelli . APPRAISALS FINANCING CHOICE PROPERTIES vice president of Northwest Growth WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO Funds, of Minneapolis, would represent 1737 DeSales St., N.W Tribune Tower 1511 Bryan St. 111 Sutter St. the investment companies coming into EXecutive 33456 DElaware 7 -2754 Riverside 8.1175 EXbrook 2 -5671 the firm. RADIO TV CATV NEWSPAPERS KECC -TV (ch. 9) El Centro, Calif. Tele- Broadcasters Inc. permittee, 100 lzliitfea. ,í/gdt- t'iPi")~.lccd,_- I4rl+c . i,.h California Street, San Francisco. Sta- Ç t l 39 BROADCASTING, December 21, 1964 folk- Portsmouth assured the commission and News Leader, and WRNL -AM -FM last week that it would take steps to Richmond. Another CATV eliminate the concentration of control William S. Abell, a director and question growing out of those common stockholder of the company that owns begins operation ownerships. And the commission noti- the Sunpapers, and Margaret Abell each fied Norfolk -Portsmouth that the ap- own 2.6% of Norfolk- Portsmouth. In While community antenna television proval of the WFMY -TV sale was granted addition, Mr. Abell is one of its direc- battles raged on in New York City and in light of those representations. tors. According to the assurances given the National Association of Broadcast- Chairman E. William Henry and the commission, the Abells will surren- ers fought an internal struggle to map Commissioners Kenneth A Cox and der their voting rights in the Norfolk- its own CATV policy, the industry con- Robert T. Bartley, however, would have Portsmouth company for as long as they tinued to show growth on other fronts requested additional information, either own the stock and Mr. Abell will resign last week. through a hearing or prehearing letter, as a director. Four franchises were granted, three before approving the sale. Eight stockholders and one officer construction starts were announced and Chairman Henry and Commissioner (President Paul S. Huber Jr.) of Nor- another system began operation. One Cox expressed concern because Nor- folk- Portsmouth own small shares of firm's application was rejected. folk- Portsmouth was acquiring two Richmond Newspapers - between A CATV in Olean, N. Y., began a newspapers in addition to the television 0.09% and 1.28% -They have prom- contest with the city over a new, and station. Commissioner Bartley, wanted ised to surrender their voting rights in apparently more restrictive, CATV law. additional information to determine the Richmond company for as long as The reports of activity last week: whether Norfolk- Portsmouth would, on they own the stock. In addition, Charles Desert Not Springs, Cali(.- Desertronics Inc. balance, provide better television service S. Kaufman, a director of both com- of Palm Springs, Calif., Frank Allen, president, has received permission to install a than Greensboro. panies, will resign from the board of CATV for payment of 2% of gross revenue Richmond Newspapers. to the city. Mr. Allen, who operates a sys- One of the companies sharing some tem in nearby Hot Springs and is TV set common ownership with WTAR -TV is retailer, said he plans to bring in signals of Los Angeles VHF stations and to charge the A. S. Abell Co., which publishes $49.95 for installation, $7 monthly. Sun Evening Sun and Brunswick. Ga. -Fuqua Industries Inc., a the Baltimore and N. Y. CATV list group station owner. announced last week owns WMAR -TV Baltimore and WBOC- it would contract with Southern Bell Tele- AM-TV Md., and community phone Co. to provide a CATV, the first Bell Salisbury, grows to eight contract for such a service (see page 33). antenna TV systems in Roanoke Rapids, Carbondale, 111.-Franchise has been awarded to Southern Video Corp., Harrisburg, Ill. N. C., and Princeton and Beckley, both Marion, I11.-A franchise has been granted West Virginia. The other company is Two more companies -Skiatron Elec- to Marion Television Co.. owned by Gregg & and Cablevision Corp., Nashville (see Murphys- Richmond Newspapers Inc., which owns tronics Television Corp. Cosmos boro, Industries-have petitioned New York Murphysboro, 171.-Franchise granted Mur- the Richmond (Va.) Times Dispatch physboro Cablevision Co., owned by Gregg City for community antenna television Cablevision Corp., Nashville, a subsidiary franchises, bringing to eight the number of LIN Broadcasting Corp., Nashville (BROADCASTING, Nov. 30). of applicants competing to operate Marion. Ind.-Presentations were made by AVAILABLE CATV systems there. Fair Enterprises Inc., Indianapolis, which estimated cost at $500,000 initially and said Skiatron, a publicly owned company, another $400,000 must be spent before the FOR TELEVISION system could operate at a profit; Marion was licensee of the pay-television system TV Cable Inc., whose principals are associ- used ated with WTAF -TV Marion: Gene Thomp- "A superb shocker of stunning by Subscription Television Inc. son, William Udell, major stockholder: its Gene "-N.Y . Daily News during operation in California. Cook, manager (the firm urged the voltage!**** council approve a local company and said In support of its request the company the best arrangement would be for the station to own the CATV): Jerrold Electronics ARTHUR MILLER'S said the introduction of CATV in New Corp., Philadelphia: and Modern Communi- York would help promote the growth cations Inc., Marion, Al Tucker of Marion and Robert Cronin of Hartford City, prin- of new UHF channels. Skiatron claims cipals. A spokesman for Fair Enterprises many existing master antenna systems estimated the city could earn about $14,000 'AI -I Elf, annually through a 3% levy after a CATV serving multiple dwellings in the city operated for five years. are inadequate for UHF signals. Chicopee. Mass. -Presentations have been FROM THE made by the following applicants: Pioneer The petition is for a system "in New Valley Cable Vision Inc., Keene. N. H. (see Ware, Mass.); Telecolor Corp., West Spring- York City, or such areas therein as may field, Mass., Lawrence Reilly, president; Charles M. DeRose, Northampton, Mass., be designated by the city...." general manager of Hampden- Hampshire RRIDCE Cosmos Industries, an electronic de- Corp. (associated with William Dwight, publisher of the Holyoke (Mass.) Transcript- RAF VALLONE sign and production company in Brook- Telegram), and L. P. Cable Corp., Spring- lyn, also submitted a request which did field, Mass., Wallace Sawyer, president. MAUREEN Ware. Mass. -Application of Pioneer Valley not specify any particular area of oper- Cablevision Co.. Keene, N. H., Al Ricci, STAPLETON president, will be submitted to a referen- ation within the city's five boroughs. dum during town elections in March. Mr. CAROL The Cosmos application suggested a Ricci owns Bennington, Vt., CATV. fee a $5 monthly Yerington, Nev.-Clearview Cable Co. has LAWRENCE $ I9.50 installation and begun operation providing 12 channels for charge. No mention of charges ap- $25 installation, $5.75 monthly. Amsterdam, N. Y.- Construction of a CATV peared in the Skiatron petition. is to begin on approval of a microwave application, Jerrold Electronics Corp., Philadel- Other applicants in New York are phia, has announced. It would bring in New Sterling Information Services, Tele- York independent and educational channels. New York City-Skiatron Electronics & Tel- prompter Corp., RKO General Inc., evision Corp. and Cosmos Industries have Teleglobe Cosmotronics, Telcom, and been added to the list of applicants (see ANOTHER page 40). QUALITY CATV Enterprises (BROADCASTING, Dec. Olean. N. Y. -The Olean TV Cable Co. has MOTION 7, Nov. 16). These applications have challenged a newly adopted city law that PICTURE changes the manner in which the firm pays FROM been set for hearing by the city's board the city for its franchise right and raises of estimate on Jan. 14. The two new the cost (see page 411, WALTER READE /STERLING, INC. Bedford, Pa.-A CATV with 900 subscribers applications were referred to the bureau is to be extended to Seifert Addition. 241 E. 34TH STREET, N.Y.C. 10016 Latrobe. Pa.-Jerrold Electronics Corp., of franchises last week for further study. Philadelphia, announced last week it has

40 (THE MEDIA) BROADCASTING, December 21, 1964 begun construction of a system for Highland Cable Corp., franchise, to provide signals of KDKA -TV WIIC(TV), educational WQED- Triangle seeks nine (TV) and *TAE(TV), all Pittsburgh; WJAC- TV Johnstown and WFGB -TV Altoona, all Pennsylvania; WBOY -TV Clarksburg and WTRF -TV Wheeling, both West Virginia, new CATV systems and WSTV -TV Steubenville, project, Ohio. The Please about 20 miles of trunk line, is expected to be completed in about eight weeks, Jerrold said. Triangle Publications Inc. announced Southeast Pennsylvania -Triangle Publica- last week it plans to seek franchises tions Inc. announced it plans to apply for CATV's in nine communities (see page 41). for community antenna systems in nine Kingstree S. C.-The city council has Note! de- Southeast Pennsylvania layed action on a CATV application of towns. Reeves Broadcasting Corp. It would charge John Corcoran, public relations di- $7.50 installation and $4.95 monthly with 3% of the gross paid to the city. rector of Triangle's WFIL -TV Phila- Fond du Lac, Wis.-City council has re- delphia, said Triangle would provide jected Mid -Wisconsin Cable Television Inc.'s Ifroadasting application. signals of all Philadelphia area stations and WNEW -TV, WPIx(TV), woR -TV and reaches more PAID circulation noncommercial WNDT -TV New York. than the next four vertical Olean city ordinance Communities where Triangle plans to apply for CATV are: Boyertown, publications combined. Downingtown, Doylestown, Coatesville, sparks CATV battle Lansdale, Norristown, Pottstown, Phoe- nixville and West Chester. Triangle The Olean TV Cable Co. and is one of six CATV appli- its cants parent organization, The TV Commu- in Philadelphia and operates a ßroahIcastillq system nications Corp. of Denver, Colo., have in Binghamton, N. Y. It also owns reaches more PAID agency and become engaged in a court test of law radio and television stations in a Pennsylvania, New York, authorizing the city of Olean. N.Y., to Connecticut advertiser circulation than and California is license CATV operations. The Olean and a publisher of newspapers and magazines. the next four vertical company has been operating a CATV in the city for the past eight years. publications combined. The Olean common council this year passed an ordinance stating that CATV 9 support, 3 oppose operators must be licensed by the city, and must pay an annual fee based on class IV power hike the number of poles used in the opera- ß,oailcagtîiiq tion. Under the law, the city is empow- ered to inspect the CATV installations Efforts by Community Broadcasters carries more advertising and ask the company to correct any Association last month to get in- linage annually than the defects. The city also is authorized to creases in nighttime power for class IV correct the defects and charge the com- local channel stations were almost unan- next four vertical pany for costs. imously supported by that segment of publications combined. The Olean TV Cable Co. contends the industry that commented on the the law is unconstitutional because it proposal last week. allegedly attempts to "legislate and con- CBA, which comprises licensees of trol a business enterprise." The com- class IV AM stations, had petitioned pany has asked State Supreme Court the FCC to amend its rules to per- ßroahIcastillq Justice Alfred M. Kramer of Buffalo to mit local- channel stations to operate at declare the law unconstitutional. night with a 1 -kw ceiling, as opposed to delivers, dollar for dollar, Eight years ago the firm was granted the present 250 -w limit (BROADCASTING, a five -year franchise with a five -year Nov. 16). more than twice as many PAID renewable option by the city administra- Those supporting the CBA proposal agency -advertiser readers as tion, according to a company spokes- last week and urging the commission to man. The agreement provided for a institute rulemaking were KTEM Temple, any of the four vertical $1,000 payment each year. The city Tex.; WSJM St. Joseph, Mich.; Kwos contends the agreement was not an Jefferson City, Mo.; Wi AS White Plains, publications. actual franchise and is superseded by N. Y.; KORN Mitchell, S. D.; KVFD Fort the new law. Dodge, Iowa; WAYB Waynesboro, Va.; Under the new law, the company WJER Dover -New Philadelphia, Ohio, would be required to pay a $2 fee for and WHTC Holland, Mich. each of the 2,300 poles on city streets These stations generally agreed that Why Not! used by its cables. A spokesman for since the establishment of power stand- After all, Olean TV said his company believes ards for local channel facilities, man- the city does not have the power to made interference and noise levels have license or control CATV operations. He substantially increased, and previous said the law is also being opposed on power standards are no longer adequate. 108dcasting the grounds that it is not clear whether Opposition to the rulemaking came is THE Businessweekly of the ordinance is a licensing or revenue - from LAMBS Uniontown, Pa.; KOTA Rap- producing law. id City, S. D., and wcLE Cleveland, Television and Radio. The $2 charge per pole would re- Tenn. The three stations said that CBA place the $1,000 flat fee now paid to had not presented any new evidence 1735 DeSales Street, N.W.. the city. The case is expected to be supporting the institution of a rulemak- heard in the New York State Supreme ing which was previously rejected by Washington 6, D. C. Court sometime next summer. the commission.

BROADCASTING, December 21, 1984 41 STV takes its pay -TV sion business in the state is illegal. Co. and West Michigan. On Dec. 11, the trio instituted an ac- The commission, acting on an appeal battle to court tion in the state supreme court in Sac- last month, affirmed its original decision ramento county (seat of the state capi- made in April awarding the channel to Legal action to test the constitution- tal) to force the secretary of state to ac- West Michigan and denied petitions for ality of the referendum measure out- cept the petition of the new company reconsideration by the three losing lawing pay TV in the state of California on the grounds that the law forbidding parties (BROADCASTING, Nov. 2). has been initiated by three executives of its operation is clearly unconstitutional. Two weeks ago, however, the three Subscription Television Inc. STV was losing applicants petitioned the U.S. forced to shut down its closed- circuit Court of Appeals for the District of TV program operations in Los Angeles Columbia to reverse the FCC's decision and San Francisco after the state's vot- FCC sticks to ch. 13 and remand the proceeding to the com- ers approved the anti -pay -TV measure Grand Rapids decision mission for reconsideration (BROAD - at the general election on Nov. 3 CASTING, Dec. 14). The appeals are now (BROADCASTING, Nov. 9). pending before the court. To start the legal proceedings, Syl- The final disposition of channel 13 The commission's decision last week, vester L. (Pat) Weaver, president of in Grand Rapids, Mich., appeared to be which terminated the proceeding from STV; Thomas F. Greenhow, vice presi- resolved from the FCC's point of view the point of view of the losing appli- dent of STV Programs, a wholly owned last week when the agency voted to end cants as the agency has no further peti- subsidiary, and Dan O'Neil, STV finan- a two-year -old interim operation and tions to consider, withheld action on cial consultant, filed articles of incor- grant program test authority, effective West Michigan's license application poration of a new pay -TV firm, Ad- Jan. 18, 1965, to the applicant of its pending completion of construction of vanced Tele- Communications Inc., with choice -West Michigan Telecasters Inc. its permanent studios. California Secretary of State Frank Channel 13, as WZZM -TV, has been The agency also dismissed opposing Jordan on Dec. 9. Mr. Jordan's office operated since November 1962 by the petitions by the three contestants who refused to accept the papers on the four mutually exclusive applicants - sought to block the issuance of program grounds that since the passage of Propo- Grand Broadcasting Co., MKO Broad- test authority to West Michigan until sition 15 any home subscription televi- casting Corp., Peninsular Broadcasting the pending court appeal is resolved.

FINANCIAL REPORTS

Board Chairman David Sarnoff and RCA, Prentice -Hall union looms Prentice -Hall Chairman Richard P. Et- tinger. If the merger goes through, Mr. Ettinger will become an RCA director. Each share of textbook publishers stock would be worth The proposal has yet to be approved by the boards of directors and stock- one -half share of RCA common, three -tenths of new stock holders of both companies. Prentice -Hall operates a college divi- RCA revealed last week it is negotiat- 17, the day the merger plans were an- sion, educational book division, loose - ing with Prentice -Hall Inc. to merge the nounced. leaf service division, New York Institute giant textbook publisher into RCA con- The approximate $140 million value of Finance, executive reports division, trol with an exchange of stock valued placed on the exchange of stock is cal- trade book division, business and pro- at an estimated $140 million. culated on some five million shares of fessional books division, special publi- Prentice -Hall, with headquarters in Prentice -Hall common shares outstand- cations division, Center for Applied Re- Englewood Cliffs, N. J., has 15 divisions ing. The company's stock is traded on search in Education, Hawthorn Books, and subsidiary companies involved in the American Stock Exchange. It closed Atherton Press, Institute for Business the publication of school texts, business at 30 on Dec. 17. Planning, Prentice -Hall Corp. System, and professional books in addition to Before rumors of RCA's intention to National Foremen's Institute and Pren- operating professional services. call in its $3.75 cumulative preferred tice- Hall International. The company recorded gross sales of had spread through the financial com- $68.4 million in 1963, and a net income munity, this stock had been selling in the of $4.5 million amounting to earnings neighborhood of $80 per share. Pre- Desilu report notes of 92 cents per share. suming a comparable dividend -price ra- Under the proposed terms, each share tio for the new $1.75 cumulative pre- pilot offering change of Prentice -Hall's common stock would ferred, these shares, when issued, could be exchanged for one -half share of RCA be expected to have a market value of For the first time in the history of common and three- tenths share of a about $40. Desilu Productions, the company is pro- new RCA stock, a $1.75 cumulative RCA said its new preferred shares viding pilots for new series to all three convertible preferred, which has yet to would be convertible for 1.25 shares of TV networks, President Lucille Ball, be issued. common stock during the first five years said in a letter to stockholders report- Wall Street analysts said an earlier of their issuance; 1.11 shares in the next ing a 6% increase in network income RCA move in which the company of- five years and for one share after 10 for the first half fered to buy its $3.75 cumulative pre- years. The stock would not be redeem- of fiscal 1965 over the like period of the last fiscal year. ferred shares at $90 each (BROADCAST- able for eight years but could be called For 26 weeks ended Oct. 31. ING, Dec. 7) could be explained as a in after eight years for $52.50; after 10 step easing the way for the proposed years for $51.75, and after 13 years for 1964 1963 Earnings per share .38 .33 merger. $50, its liquidating value. Gross income $10,421,434 $11,195,935 RCA stock, traded on the New York Announcement of the tentative merg- Net income 424,033 400,005 Number of shares Stock Exchange, closed at 32 on Dec. er came in a joint statement by RCA outstanding 1,183,131 L223,631

42 BROADCASTING, December 21, 1964 Stock exchange takes proceeds from increased bank borrow- real estate, motion -picture production ings have been used to build or improve and the packaging and sale of Califor- action on Comsat the company's CATV systems. As a re- nia fruit products. sult, during these four years the company has, despite reporting modest net For year ending Sept. 1963 to 1964: The Communications Satellite Corp. 1964 1963 may operate at a loss for several years, income, successfully serviced a substan- Earnings per share $0.70 $0.35 tial amount of debt and at the same Gross income" 59,049.034 48,273,049 as prospective investors were told by the Net operating income 2,509,894 1,203,189 firm before stock was offered to the time increased its aggregate CATV in- Common shares vestment to more than $14,650,000." outstanding 3,592,523 3,464,037 public, but the price of Comsat's stock Including income of Mission Pak Co., acquired in August 1963 and not included in has risen by such leaps and bounds Fiscal year ended July 31: 1963 report. that the New York Stock Exchange 1964 1963 last week effectively put a damper on it. Net income per share $0.13 $0.17 Cash flow per share 0.63 0.55 Financial notes ... Comsat stock went on the market at Revenues 4,831,920 4,472,213 Cash flow 1,623,163 1,421,739 MCA Inc., New York, has declared $20 a share last June 2, but has climbed Net income 325,126 171,294 since. Last Monday (Dec. 14) it hit Shares outstanding 2,577,679 2,582,192 a dividend of 371/2 cents per share on $70.75, and the stock exchange, which its outstanding convertible preferred thought the stock was the object of too Sales up, net down stock payable Dec. 31 to preferred much speculation, outlawed credit in stockholders of record on Dec. 18. buying and short selling the stock, for Audio Devices Rollins Broadcasting Inc., Wilming- causing the stock to fall $10.50 by ton, Del., last week announced an closing time Tuesday. Thursday (Dec. Audio Devices Inc., New York tape agreement to purchase a building main- 17) the stock closed at $56.50. manufacturer, has reported net sales up tenance firm for "an amount estimated The stock exchange estimated that slightly but earnings down for the nine to be in excess of $2 million in cash." some 300,000 shares of Comsat had months ended Sept. 30 compared to the The L. P. Martin Maintenance Corp., been sold short and not yet repurchased. same period last year. Atlanta, is now run by Larry P. Martin, Those shares were not affected by the who will stay on to direct the company The firm attributed the dip to "tech- exchange action. The exchange banned nical production problems which caused a credit by raising the margin require- United Artists Corp. has completed an 11 cent [a share] loss for the second new financing with ment on Comsat stock from 70% to long -term agreement quarter" and said the problems had the Co. for $32 100 %. Prudential Insurance persisted into the third quarter, although million, of which $9,750,000 may be "these unprecedented losses are now be- taken down in the future at the option H &B American has gain hind us." The company was back to of UA. The new financing, according normal by September, and October to UA, replaces an existing 15 -year in cash flow record showed record net sales of $875,000, loan arrangement made five years ago. the firm said. H &B American Corp. now owns 29 Nine months ended Sept. 30: Ameco's million -dollar month systems 1964 1963 community antenna television Earnings per shares $0.09 $0.39 serving over 83,000 subscribers, an in- Net sales 6,916,899 6,373,945 November was the first month of mil- Operating profit 179,906 706,313 crease of six systems and 11,000 sub- Net income lion- dollar sales for Ameco Inc., com- scribers in the past year, David E. before income taxes 140,485 667,872 Net income 75,985 340,872 munity antenna TV equipment manu- Bright, chairman and president, said in ',Based on 885,309 shares outstanding. facturer based in Phoenix. the company's annual report to share- Citing its "phenomenal growth," the holders, issued last week. "Cash flow NGC more than doubles firm, which in 1962 barely exceeded $1 [net income plus depreciation and amor- million total volume all year, projected tization] and not net income is the most National General Corp. net operating its 1964 sales at more than $10 million significant index of performance in our income rose 108% in fiscal 1964 over and predicted a $20 million year in business because large depreciation and the preceding year, Eugene V. Klein, 1965. These sales are for the manufac- amortization charges reduce substanti- chairman and president, reported last turing firm only, excluded commonly ally the taxable and reportable earnings week. NGC owns and operates 216 owned CATV systems and microwaves. a of the company without causing cor- theaters, is experimenting with closed - Bruce Merrill, president of Ameco, also responding reduction in the cash gen- circuit theater television and is active in owns KIVA(TV) Yuma, Ariz. erated by the company's business," Mr. Bright stated. "As a consequence, in the four years since our start in CATV we have had cumulative operating income before de- DANIELS & ASSOCIATES preciation, amortization and interest of 2930 EAST THIRD AVENUE $6,436,000 but have reported cumula- in the DENVER 6, COLORADO tive net income of only $557,000. In $80 million sales the same period, however, the cash gen- last six years TELEPHONE DUDLEY 8 -5888 erated by the company's operations has enabled it to pay off old debts incurred principally before its entry into CATV CATV's amounting to $2,049,000, principal on EXCLUSIVE subsequent bank loans amounting to ONLY $1,525,000 and interest on old debts, BROKER - CONSULTANT - APPRAISER bank loans and other indebtedness amounting to $1,625,000. In addition, Since 1958 the cash remaining after the discharge of such obligations together with the

BROADCASTING, December 21, 1964 43 PROGRAMING

tract which extends through the 1965 season. Baseball makes it to According to ABC and the major league baseball committee, the Phillies, who have not yet signed for the program, are expected to join the group TV big -money league before the season starts. The baseball committee is headed by John E. Fetzer, broadcaster and owner of the Detroit ABC pay up Tigers. could to $12.2 million for However, Phillies secretary George Fletcher said last week "it seems un- two -year Saturday afternoon package likely at the present time that the team would participate in the Saturday plan." The reason given was an outstanding Major league baseball broke from operatively negotiated a national tele- sponsor obligation to Atlantic Refining tradition last week as a committee rep- vision contract. And never before had Co. 18 a national package been arranged in resenting clubs signed a $5.4 million On Nov. 11 the team reached an contract with ABC-TV for national which no cities would be blacked out. agreement with Atlantic -a three-year telecast of 25 Saturday afternoon games Although CBS and NBC have carried deal for the club's broadcast rights for and two holiday contests in the coming weekly network games they have never a reported $1.3 million per year. A por- season. A 19th broadcast them within a 50 -mile radius club, the Philadelphia tion of the sponsorship is expected to Phillies, may yet join, which would of major league cities or in minor be picked up by P. Ballantine & Sons. bring the cost to $5.7 million. league cities if a local game was being The agreement gives ABC an option played. Atlantic, which had the option to to renew the package for the following The collective-bargaining approach match a rights offer made by any other year at a cost of $325,000 per partici- follows a pattern established by the sponsor, was said to have been pushed pating team, or $6.5 million if all 20 National and American football leagues up to the $1.3 million figure by another major league clubs should join the Sat- and since adopted by the National beer company. The Phillies games have urday program. The maximum cost of Basketball Association and others. been carried on WFIL -TV Philadelphia, the two -year package would thus be The New York Yankees will not an ABC -TV affiliate, in the past but $12.2 million. In the first year of the participate in the Saturday package be- most observers feel the right prices will plan the teams will each receive cause of their $550,000 contract with make Atlantic reluctant to have the $300,000. CBS-TV for that network's weekend Phillies associated with another sponsor Never before had baseball clubs co- Game of the Week presentation, a con- in the national package. The Phillies games in the past have been carried on four television and 23 radio stations. The 27 -game ABC schedule will begin April 17 and will include contests on two of three Monday holidays; May, 31, July 5 and Sept. 6. Plan's Details Mr. Fetzer said a tentative schedule for the telecasts would be drawn up within a month, but that it would be flexible so that games of maximum interest might be substituted for those which would at- tract less attention later in the season. He outlined a basic structure for the Saturday program in which three games would be available for the packages on each playing date: two in the East, one regular game and a backup game in case of cancellation, and a western game for presentation in 11 states in the Pacific and Mountain time zones. The baseball package will escape the blackout problem by feeding the backup game into the home television territories of the teams playing in the national TV game, thereby protecting local sponsors of their games. Thus there will be a number of instances when two games will be on TV in major league cities and in a two -team city such as New York, three games will be present- (L -r): Roone Arledge, vice president, Thomas W. Moore, ABC-TV president, ed on some Saturdays. ABC -TV Sports; John E. Fetzer, broad- look over the multimillion dollar con- This could occur for instance when caster and chairman of the major tract for Saturday afternoon national the Yankees and Mets were being tele- league baseball committee, and baseball telecasts. vised and the national game was also

44 BROADCASTING, December 21, 1964 brought into New York. evision, United Artists Television, tion units reorganized. Mr. Kiermaier Mr. Fetzer called the competitive Warner Brothers Television Division eventually left the division, and CBS effects of such a situation "far and and Wolper Television sales. Reports and 20th Century units report- away residual," and described the whole A six-man executive committee has ed directly to Mr. Friendly. package as a demonstration of "enlight- been selected for TFE-'65. It consists A difficulty encountered, however, ened self interest" on the part of base- of Len Firestone, Four Star, chairman; was an apparent need to designate a ball. Barry Lawrence, United Artists Televi- full executive responsibility for news The Price ABC -TV President sion, co- chairman, and Ira Gottlieb, programing. Thomas W. Moore said the package Wolper; Donald Klauber, Seven Arts; In the current reorganization, Bill price was "the maximum the rights Marvin Korman, Screen Gems, and Leonard, who served as executive pro- could command in the present televi- Joseph Kotler, Warner Brothers. ducer of the CBS News election unit, sion economy." becomes vice president and director of The cost, he declared, is commensu- news programing. He will supervise the rate with audience calculations based on planning and production of regularly past ratings of CBS and NBC weekend CBS News scheduled programs including CBS Re- games, adjusted upward for the addi- ports, 20th Century and World War I tional reach expected for the national and, according to Mr. Friendly, "the presentation and downward for the shuffles desks wide range of documentaries, cultural competition of multiple presentations Executives given new broadcasts and special programs with in major league cities. which broadcast journalism is and Mr. Moore said sponsors have not posts, Blair Clark should be so closely identified." yet been lined up for the Saturday Mr. Manning, who has been executive editor with Newsweek games, but that a number of adver- resigns Paris job the past tisers have expressed interest. three years and who joined the maga- CBS -TV could be limited to presen- zine in 1956, becomes vice president saw tations of Yankee home games for its CBS News authorities last week and director of TV news. He will super- Game of the Week Show, but might al- no further top administrative changes vise "hard news" at the network in- so carry Philadelphia home games. planned for their division in the after- cluding responsibility for six regularly The CBS -Yankee deal does not pro- math of a major revamp of the execu- scheduled TV news broadcasts, news vide for coverage in major league cities tive echelon. extras and special reports, and all but this possibility was raised by one In the shuffling announced by Fred bureaus and correspondents. Mr. Man- network official in light of the no- black- W. Friendly, CBS News president, ning was a senior editor when he joined out nature of the Saturday package. CBS News executives effective Jan. I, Newsweek. He was staff writer and then Mr. Fetzer said he had a commitment receive new posts and responsibilities. for six years managing editor of Col- from the Yankees not to have their And an executive not previously asso- lies magazine. He also had worked Game of the Week telecasts carried in ciated with broadcasting, Gordon Man- for the United Press. other major league territories. A legal ning, executive editor of Newsweek Both Mr. Manning and Mr. Leonard adviser to the committee said there had magazine, joins the division at the top will report to Mr. Friendly. been no written agreement on this level (see page 10). New Post Don Hewitt, executive point. It was indicated that the current producer of CBS Evening News With moves by Although the Yankees will appear in changes -a series of major Walter Cronkite, now becomes execu- di- some of the national presentations as a Mr. Friendly, who ascended to the tive producer of a new activity de- visiting ball club, they will not receive visional presidency 10 months ago - scribed by Mr. Friendly as "developing a share of the rights money. are tied to a prior series of shuffles de- and innovating a new kind of news signed by Mr. Friendly to strengthen broadcast-'the live documentary.' " the administrative aspects of CBS News. Mr. Hewitt is a 16 -year veteran news Film firms plan Mr. Friendly was elected president last producer at CBS. Mr. Leiser, director March, succeeding Richard S. Salant, of TV news, moves into Mr. Hewitt's who was named vice president and spot on the Walter Cronkite show, NAB exhibit assistant to the president of CBS Inc. which was started under his direct A year ago under Mr. Salant's re- supervision. He has a 20 -year back- Television film distributors for the gime, Blair Clark was second in com- ground as foreign correspondent, editor third consecutive year will coordinate mand as vice president and general and producer. their efforts during the NAB conven- manager. Reporting to Mr. Clark were Both Ralph Paskman, who goes to tion next spring under the banner of Ernest Leiser, then assistant general assistant director of TV news from Television Film Exhibits-1965 (TFE- manager for TV news, with responsibil- assignment manager, TV news, and Bill '65) . ity for hard news, news shows and Eames, who now becomes assistant di- Tentative arrangements are for TFE- news bureaus, and John Kiermaier, then rector of TV news after having been '65 to have contiguous space in the vice president for public affairs, cover- editorial director of the CBS News elec- Shoreham hotel in Washington where ing all public- affairs programing. Such tion unit, will report to Mr. Manning. the NAB will meet from March 21 -24. units as 20th Century and CBS Reports Robert Wussler, production director of Fourteen distributors have indicated reported to Mr. Clark. the CBS News election unit, becomes di- they will participate in the exhibit. Prelude In Mr. Friendly's initial rector of the special events unit. Mr. They are: Embassy Pictures, Four Star major revamp, Mr. Leiser was elevated Wussler and Mr. Hewitt will report to Distribution. Hollywood Television to director of TV news, with his re- Mr. Leonard. Mr. Eames also will di- Service, King Features Syndicate, sponsibilities generally remaining un- rect liaison between CBS News and Medallion Pictures, National Telefilm changed. Mr. Clark was moved to Paris CBS -TV affiliates' news departments. Associates, Screen Gems, Seven Arts as director of CBS News international Coincident with these changes, Mr. Associated, Tele Features, Trans -Lux operations, and the public affairs de- Clark's resignation from CBS News Television, Twentieth Century-Fox Tel- partment was eliminated with produc- was announced.

BROADCASTING, December 21, 1964 45 ings the chairman pointed to all of the BMI tells its side of story evidence that had been adduced against the charge and said he had nothing to support the charge but `speculation'." Justice suit seeking change in ownership of music To the charge that BMI had been used to depress the license rates of licensing group prompts Burton explanation to stations other music -license organizations, Mr. Burton said that ASCAP for 15 years Broadcast Music Inc. sent to broad- holders of BMI, estimated at 517, be has had the right to have broadcasters' casters last week a point -by -point reply required to give up this ownership. rates set by court. to the Justice Department's suit seeking The accusations, he noted, have been "Instead," he said, "ASCAP has to divorce 517 of them from the owner- voiced repeatedly by BMI's chief com- made a succession of voluntary con- ship of BMI (BROADCASTING, Dec. 14). petitor, The American Society of Com- tracts which it has publicly stated were "The contentions made by the Anti- posers, Authors and Publishers, and advantageous to it. All of these agree- trust Division [of the Justice Depart- have been investigated exhaustively ments were approved by the court upon ment] have no basis in fact," BMI without substantiation. notice to the Department of Justice and President Robert J. Burton said in a Called The Shot He also recalled without objection by the Department of three-page letter. "BMI will vigorously that ASCAP had forecast the filing of Justice." defend this case. It will win this case." the suit, predicting at its annual meet- Royalties paid to writers and publish- While Mr. Burton was defending ing this fall that some of its "BMI prob- ers since BMI was formed have increas- BMI against the suit's charges -one of lems" might be resolved before the end ed by more than 700 %, he continued, which was that BMI and broadcasters of the year, possibly by government adding that "it is impossible to term have depressed music -license rates -a action (BROADCASTING, Nov. 2). this `depression' " of royalties. group of West Coast promoters were The charge that BMI and broadcast- Concession Noted The Justice De- protesting that BMI's rates were too ers combined to "promote BMI music partment's news release announcing the high. This referred to BMI's insistence to the exclusion of all other music," he suit, Mr. Burton said, recognized that on 1 % of the box -office revenues from said, is beyond belief by anyone who BMI was formed "to provide an alter- personal appearances using BMI music, "knows anything about either music or native source of music performance which early this year replaced the broadcasting." licenses" in view of ASCAP's "virtual former policy of charging flat fees in In addition, he said, "this charge by monopoly." such cases. ASCAP's writer- members was the sub- "The Antitrust Division," he contin- Mr. Burton's letter, "to all broadcast- ject of weeks of hearing before [a Sen- ued, "now complains that BMI has done ing stations," amplified his earlier denial ate subcommittee]. Not one vestige of precisely what, with the approval of of the Justice Department's charges. evidence to support the charge was in- the Department of Justice, it was orga- The suit asks that broadcaster -stock- troduced and at the end of the hear- nized to do. Both from the viewpoint of the users of music and from the viewpoint of the creators of music competition is no less essential today than it was Philadelphia lawyers stir up access storm in 1939" when BMI was formed. The Philadelphia Bar Association torney called the proposals "un- BMI will seek a "speedy trial," he last week found itself almost inun- workable." said, but "cannot, of course, know how dated with a sea of protest over its The news broadcasters association long it will take before the case can be tentative move toward a "statement said "the statement enumerates how tried." Meanwhile he assured broad- of policy" recommending severe lawyers think the news media should casters that "the honest competition checks on the latitude enjoyed by conduct their affairs" and called it which BMI has created in the field of news media in covering criminal "a `gag' upon the responsibility of music licensing will continue" and "BMI will continue court cases. broadcasters and press to collect and faithfully to serve the creators of music, the users of music The policy statement -drawn up disseminate information in the pub- and by the bar association's criminal law lic interest." the public interest." committee, endorsed by its board of The PNBA also called the "atro- governors and to be submitted to the cious document" an attempt "to dic- membership for a vote at a special tate news media behavior" and "com- Pierson cites dangers meeting Dec. 29-would ban cam- pletely unacceptable, unwise and un- eras and radio -TV equipment from fair." The news broadcasters as- in news media lockouts courtrooms. It would also forbid sociation asserted that the statement lawyers, judges and lawmen from "would allow police wide and Attorney W. Theodore Pierson, speak- revealing information about criminal dangerously arbitrary discretion re- ing at the National Lawyers Club in cases and disallow news media ac- garding the public's right to know" Washington on Dec. 12, gave his opin- cess to police records, offices of po- and said that by the bar associa- ion of suggestions on news media cov- lice officials and offices of prosecu- tion's own admission "the alleged erage advanced by the Warren Commis- tors. The proposals would constitute evils which this code seeks to elimi- sion. Mr. Pierson pointed out that a guideline, not law. nate rarely exist." The PNBA con- sometimes the "conspiracy against equal Philadelphia's mayor, district at- cluded its letter to the committee protection of the laws seems to include torney and police commissioner, as by telling the bar, in effect, to mind judges, juries, police officers, attorneys well as the Pennsylvania News Broad- its own business. "In short," it said, and the white public" in certain civil casters Association, were among the "attorneys should not be formulat- rights cases. voices in strong opposition to the ing standards of conduct for news "With [news media] excluded from recommendations. The dissenters media and police. The news media the police premises and required to rely spoke out in favor of the "public's and police do not formulate stan- upon formal announcements by the pos- right to know," and the district at- dards of conduct for attorneys." sible perpetrators of these wrongs," Mr. Pierson asked, "have we not lost one of 46 (PROGRAMING) BROADCASTING, December 21, 1964 the most important safeguards that the ABC -TV removal Boise, Idaho and xrvE(Tv) El Dorado, First Amendment was intended to sup- Ark. ply--safeguards that are wholly con- prompts Howard suit 20th Century-Fox Features (NTA) : with asserted by the ac- sistent rights KOLO -TV Reno; KMBC -TV Kansas City, added sometimes the cused?" He that Lisa Howard, who was relieved of Mo.; WRVA -TV Richmond, Va., KGMB- news media might have to rely on pool duties as an ABC -TV news commen- TV Honolulu; KOVR -TV Stockton- Sacra- this arrangements, and although "tends tator last Sept. 29 for "partisan politi- mento, Calif.; WITI -ry Milwaukee; to eliminate the additional knowledge cal activity," last week filed a suit KLAS -TV Las Vegas; WLIA-TV Madison, competition among that results from against the network's corporate par - Wis; wrvP(rv) Decatur and wTVx we media ... this may well be a loss ent, American Broadcasting- Paramount (Tv) Peoria, both Illinois. will have to suffer in abnormal cases in Theaters, for $2,008,000. order to avoid lockouts and to secure Shirley Temple Features (NTA) : in in protection from our processes of jus- Miss Howard, papers presented WDAU -TV Scranton- Wilkes Barre Pa.; tice." New York State Supreme Court, said and WFBM -TV Indianapolis. she felt her removal by the network constituted punishment and damage to Big Six Feature Films (NTA): Powell: cooperation her reputation and career for "[taking] KGMB -TV Honolulu and WMTW -TV part as an American citizen in a pub- Poland Spring -Portland Me. lic election campaign." key to court problem America! (CBS Films) : KONA -TV She acknowledged she had been sec- Honolulu and wNEM -TV Saginaw, Mich. American Bar Association President retary of a committee supporting the Lewis F. Powell Jr. of Richmond, Va., campaigns of President Johnson and Call Mr. 'D' (CBS Films): WRAL -TV called for "intelligent and thoughtful New York Senator Kenneth Keating Raleigh, N.C. last week to action by all concerned" (R -N. Y.), but denied this work in- Deputy Dawg (CBS Films) : KPRC- guarantee that news coverage does not fluenced her news reporting. TV Houston and WWAY(TV) Wilming- interfere with the right to a fair trial in ABC had no comment last week on ton, N.C. any way. the suit. Miss Howard's news program Have Gun, Will Travel (CBS Films) : Speaking before the Texas Bill of had been presented on the network at KERO -TV Bakersfield, Calf.; KPTv(Tv) Rights Foundation at Houston on Tues- 2:55 -3 p.m., EST, Mon.-Fri., and was Portland, Ore; WAIL -TV Atlanta, Ga.; day (Dec. 15), Mr. Powell indicated sponsored by the Purex Corp. The pro- WMTV(Tv) Madison and WSAU -TV that both the legal profession and the with Marlene gram has continued Wausau, both Wisconsin. news media will have to cooperate in Sanders in the spot vacated by Miss this effort. ABA a fortnight ago named Howard and Purex continues as spon- Heckle & Jeckle (CBS Films) : a special committee to study the fair sor. Vial -free press issue (BROADCASTING, Dec. 14). Television has further intensified the State of Union speech problem, Mr. Powell said, noting the SOON decision of the Supreme Court to con- set for prime -time TV sider whether TV coverage precluded a FOR TELEVISION fair trial for Billie Sol Estes in Texas. President Johnson will depart from He also cited the New Jersey decision tradition in an attempt to corral as "BEST in the Van Duyne case as a major new large a television audience as possible development which "emphasizes the se- when he delivers his State of the Union AMERICAN FILM riousness with which the courts and address to Congress Jan. 4. OF 1962!" the legal profession have come to view The President will speak at 9 p.m.. -Time Magazine the problem of prejudicial publicity" although chief executives traditionally (BROADCASTING, Nov. 23). The state have addressed Congress at midday. supreme court, he said, seeks to control Franklin D. Roosevelt was the last prejudicial news by forbidding certain President to deliver his State of the types of comment on pending cases by Union message in the evening. On Jan. DAVID police, prosecutors and defense attor- 3, 1936, he chose an evening hour in neys. an attempt to capture listeners via radio. Mr. Powell observed that the New All three television networks will Jersey court defined statements about carry President Johnson's speech live. alleged confessions and defendents' po- CBS -TV plans to move its 16th annual lice records as particularly prejudicial. Years of Crisis telecast to Washington, He felt it will be years before the full airing it immediately after the State of import of this ruling is determined. the Union message. The network will However, according to Mr. Powell, thus break a tradition of its own, as the lawyers recognize that they will have to program previously has originated in put their own house in order first. New York. CBS -TV correspondents Since the police, court attendants, from around the world will participate. prosecuting and defense attorneys are the chief sources of such "prejudicial information," he said, it will have to be Film sales ... stopped there. ANOTHER QUALITY MOTION PICTURE FROM "The bar and the courts have the Christmas Specials (NTA) : KTTS -Tv power to control these sources. We must Springfield, Mo.; WIBW -TV Topeka, WALTER READE /STERLING, INC. (í, be far more willing to exercise this Kan.; WLUC -TV Marquette, Mich.; 241 E. 34TH STREET, N.Y.C. 10016 power," the ABA president said. KFEQ -TV St. Joseph, Mo.; KBOI -TV

BROADCASTING, December 21, 1964 41 WKEF(Tv) Dayton, Ohio. on Dec. 25 instead of Jan. 1. CBS changes mind It was reported that Danny Thomas, Honeymooners (CBS Films: WRAL- who also is a producer -owner (Comer TV Raleigh, N.C., and wNEM -TV Sagi- on Sunday 9 -10 slot Pyle and the vehicles starring Andy naw, Mich. Griffith, Dick Van Dyke and Joey Bishop, all on CBS), had not felt it Marshall Dillon (CBS Films) : WsAU- CBS -TV last week began telecasting him to be on two networks Tv Wausau and WMTV(TV) Madison, "fair" for most of its newly constructed prime- evening and had conveyed both Wisconsin. the same time schedule but with a second major his feeling through his agents. He said programed True (CBS Films) : KVOA-TV Tucson, change in the Sunday hour two of the five specials he's doing as an Ariz., and KPHO -TV Phoenix. against NBC -TV's highly rated Bonan- actor for NBC-TV this season are za and movies on ABC-1V. Initially, to be on that network on Everglades (UA -TV): WsIx-Tv scheduled CBS -TV President James T. Aubrey Jr. Sunday. It could not be determined to Nashville, Tenn.; WKJG -TV Fort Wayne, had announced on Dec. 11 that the 9 -10 what extent Mr. Thomas's position Ind.; KTNT -TV Tacoma -Seattle, Wash., period on Sunday would be filled with figured in the CBS turnabout. and KFDA -TV Amarillo, Tex. reruns of the Danny Thomas Show and Other new changes in lineups on the Harbor Command (UA -TV): KSTP- Celebrity Game, a midseason replace- other networks in the meantime were Tv St. Paul-Minneapolis. ment last year (AT DEADLINE Dec. 14). announced. They were: NBC -TV ex- But a day later, Mr. Aubrey amended changed time slots of The Famous Ad- J Led Three Lives (UA -TV) : WRBL- CBS -TV's numerous program moves ventures of Mr. Magoo and Kentucky TV Columbus, Ga. affecting every night of the week-13 Jones on Saturday. Kentucky will be Men into Space (UA -TV) : WEAT -TV changes in all -by noting that a new seen at 8 -8:30 and Magoo at 8:30 -9 ef- West Palm Beach, Fla., and KTVT(TV) dramatic series, For The People, would fective Jan. 2. ABC-TV is moving The Fort Worth -Dallas. be ready for the Sunday hour, effective Flintstones, now on Thursday, 7:30 -8, Jan. 24. Mr. Aubrey said that on Fri- to Friday at the same time period, (UA -TV) : KsHO -TV Mystery Hours day (Dec. 11) "It looked impossible" changing places with Jonny Quest, on Las Vegas. that the series -about a district attorney the schedule effective this week. Tombstone Territory (UA -TV) : -would be ready to fit into the sched- KBMT(TV) Beaumont, Tex. ule immediately, but by Saturday afternoon (Dec. 12) CBS was able to con- CBS -TV ponders movies Tales of the Vikings (UA -TV): firm that Herbert Brodkin (series pro- WMUR -TV Manchester, N.H., and wPRO- ducer for Plautus Productions in associ- for prime -time showing Tv Providence, R.I. ation with CBS) "could meet the pro- sacrificing West Point Story (UA -TV) : WMUR- duction schedule without CBS -TV, the only network that does TV Manchester, N.H., and KSTP-TV St. program quality." not present feature films on a regular Paul Minnepolis. During the interval (Dec. 20 through basis, was reported late last week to be Jan. 17), the network will colorcast a considering a move toward placing mov- Hire (Trans - Mack and Myer For group of specials, including several ies in prime time next season. Lux): WBAL -TV Baltimore; w.rBP(TV) Fred Astaire musical repeats and a declined to discuss Augusta, Ga. and xrvE(TV) El Dorado, CBS -TV officials show on the Royal Ballet. Mr. Aubrey that the net- Ark. the report. It was learned also said the Joey Bishop Show would work had approached several motion - Guest Shot (Trans -Lux): KTLA(TV) be seen in its new time period (Tuesday, picture distributors, including 20th Los Angeles. 8 -8:30) on Dec. 22 instead of a week Century-Fox, Warner Brothers, United earlier because 'a CBS News report, and Paramount Pictures to sub- Mahalia Jackson Sings the Story of Artists NATO in Danger, had pre-empted that mit the titles of features they could Christmas (Seven Arts): WTPA -TV Har- would period and that Slattery'.s People make available for prime -time showing risburg- York -Lebanon, Pa.; KID -TV Ida- 10 begin its new Friday, -11 p.m. period in 1965 -66. It was understood that ho Falls, Idaho; KRCG(TV) Jefferson City, would make a decision shortly Kyrv(TV) Springfield, both Missouri, CBS -TV as to whether it would or would not WNBE -TV New Bern, N. C., and KBtU- schedule features in prime -time next TV Yuma, Ariz. Now in 22 markets. Why they do it season. Porky Pig Cartoons (Seven Arts) : Both NBC -TV and ABC -TV sched- WAFB -TV Baton Rouge; wGR -TV Buffalo, WRAL -TV Raleigh, N. C., is to ule feature films in prime -time (the N. Y., and WLBW-TV Miami. editorialize today (Dec. 21) on a former on two evenings for four hours somewhat unusual subject -edi- and the latter on one evening for two torializing. hours) and these efforts have attained Radio series sales ... The station's prepared presen- creditable ratings. CBS -TV was reported tation stresses its history of un- to be considering the use of feature Anniversaries in Sound (Triangle) : compromisingly conservative, but WRBR Detroit; WAZL Hazelton, Pa.; films as part of an effort to improve its nonpartisan, stands on political WMVO Mount Vernon, N. Y.; WMOH overall ratings. This season the three issues and proudly points to its Hamilton, Ohio; wINA Charlottesville, networks are in a virtual tie in the rat- refusal to "soft pedal" touchy WAYB Waynesboro, WEER Warrenton ings race (BROADCASTING, Dec. 14). issues. Occasion for the program and wSVA Harrisonburg, all Virginia. will be WRAL -TV's 1,000th editor- Jimmie Fidler in Hollywood (Jimmie ial since Nov. 21, 1960. Although New D.C. news service

Fidler) : Knsi Holbrook, Ariz.; KRAE Jesse Helms, vice president of the Cheyenne, Wyo., and WBRI Brinkley, station, usually delivers the editor- Kenneth Scheibel, who is Washington Ark. ials, A. J. Fletcher, president, is to correspondent for the radio -TV stations hit the 1,000 mark by voicing the of the Donrey Media Group, has started The Shadow and The Green Hornet editorial himself. his own broadcast news bureau in (Charles Michelson): WFGM Fitchburg, Washington. His new service, Washing- Mass. ton Broadcast News, will be tailored

48 (PROGRAMING) BROADCASTING, December 21, 1964 expressly for local radio -TV outlets. Bond movie. The special will be shown flexibility in content. A single announc- Mr. Scheibel plans to offer clients on other RKO General stations and syn- er, Bob Dixon, will be host for each of sound -on -film for television stations and dicated elsewhere in the country to pre- the 17 features which appear regularly "beeper" reports for combined radio - date the local showing of the film. on the weekend series. He will also do TV's, with the news emphasis on Con- interviews and special human interest gress and the federal agencies. His From the North The Fourth Network stories. office is room 1249, National Press has packaged a taped series of 11 Building. Canadian Hockey games, originating in Seminars SESAC Inc., New York, Toronto. The matches, which will be- will hold a series of informal meetings gin with Russia playing the Canadian for representatives of record companies, Program notes ... national team and will also include the advertising agencies, music publishers, Czechoslovakian national team against record distributors and other interested Canada, plus the Memorial Cup cham- More shows Five new documentaries parties. The meetings will be held at pionship fights among representatives have been added to Men in Crisis, pro- the SESAC offices, 10 Columbus Circle, of Toronto, Montreal, Hamilton, Ni- duced by David L. Wolper Productions after Jan. 1, 1965. agara Falls and other cities. and syndicated by Wolper Television New arm Teleradio, New York adver- Sales, according to producer- director Tapes to library WTOP -AM -FM Wash- tising and public relations company, has Alan Landsburg. New episodes are: ington has presented 12 tapes of its established a new division, the Teleradio "Pershing vs. Ludendorf: War to End Symposion series to the Library of Con- Production Co., to produce and direct War "; "Truman vs. Stalin: The Pots- gress. L. Quincy Mumford, librarian of radio and TV programs in addition to dam Encounter "; "Windsor vs. The Congress (1), is shown accepting the Crown: Of Love and Kings "; "Roose- producing radio -TV commercials for velt vs. Isolation "; "Lindbergh vs. the the parent company. Atlantic: Flight to Fame." Voting time Balloting for the annual CARE musicals Frances Langford is television nominations and awards of the hostess on a series of 10 five -minute the Directors Guild of America will be- musical radio programs made available gin Dec. 30, when ballots will be mailed by CARE. Entitled International Musi- to DGA members, returnable by Jan. cale, the programs feature rarely heard 13, 1965. Final TV ballots will be music composed by native musicians. mailed Jan. 18, and are to be returned Schools and station KHJ -TV Los An- Feb. 1. geles has formed an association with the Los Angeles city school system to create Big races The Triple Crown of horse- and broadcast a variety of programs de- racing-the Kentucky Derby, Preakness picting the scope of the school system's and Belmont stakes -will be covered activities. Four high school champion- exclusively by CBS -TV in 1965 -66. ship sporting events will be broadcast. Additionally, a series of one -hour pro- Funnyland producer Roger Gimbel grams including concerts by the all -city will produce NBC -TV's Allan Sherman's orchestra, art exhibits, swimming and Funnyland, a colorcast on Jan. 18, skating will be shown in prime time. 1965, 9 -10 p.m. EST. Funnyland is a gift from Lloyd W. Dennis Jr., WTOP possible half -hour series for the 1965 -66 Water Jumping on TV The 1964 In- season. vitational Water Jumping Champion- vice president and general manager and ships are the subject of a 15- minute originator of the series. Roy Meachum, Symposion writer -host, looks on. All -star game The National Basketball color special produced by Triangle Sta- Association all -star game will be broad- and tions for its six TV stations for New approach CBS Radio has an- cast live on CBS Radio on Jan. 13, Sales. syndication by Triangle Program nounced a new format, starting Jan. 2, 1965, beginning 9 p.m. EST. Commen- Television workshop Repertoire for its weekend Dimension series, in- tary will be provided by Jack Drees and Workshop, a half -hour series designed tended to give the broadcasts greater Jack Buck. to provide TV exposure for lesser - known talents, will begin its third year on the five CBS -owned stations during the week of Dec. 28. Each station - OMAHA wCBS -TV New York, KNXT (TV ) Los YOU IS NOW WBBM -TV Chicago, WC AU-TV Angeles, RANKED Philadelphia and KMOX-TV St. Louis - SHOULD half -hours which THIRD will produce seven USE will be seen on all stations. IN THE COLOR March of Dimes special The Big NATION Little Show, the sixth half -hour variety IN IN show produced by the National Founda- PERCENTAGE tion -March of Dimes, is being distrib- OMAHA uted to TV stations for use between OF Dec. 27, 1964 and Jan. 31, 1965. COLOR SET PENETRATION.' Agent 007 WOR -TV New York will show a one -hour color special, The In- SEE PETRY. credible lames Bond, Dec. 13, tied -in to the release of "Goldfinger," the latest

BROADCASTING, December 21, 1964 49 FANFARE

First annual FM awards of a second to four -and -a -half- hours. But 13- year -old Cynthia Michaels pre- given to five stations dicted the football would hit the ground in 22.4 seconds -it did. Five FM stations were honored last First award Km Portland has won the week as the first winners of awards, to first annual Oregon Association of be presented annually by the Armstrong Broadcasters' honor award for outstand- Memorial Research Foundation for ex- ing achievement for public service pro- cellance in FM broadcasting. graming. The award was given for the Winners of the awards, designated station's promotion of Portland as "The "Majors" in memory of FM pioneer City with the Happy Difference," which Major Edwin Armstrong, are KHFJ(FM) began August 1964 and relates the ad- Austin, Tex., for musical programing; vantages of the Portland area. wRvR(FM) New York, for public service programing; WFBE(FM) Flint, Anniversary picture WLBW -TV Miami Mich., for news programing, WDHA -FM ran a full -page ad in both Miami's daily Dover, N. J., for technical research and papers calling attention to the station's development, and WUHY -FM Philadel- third anniversary. The ad featured head phia, noncommercial station, for edu- shots of 119 of the station's personnel. cational programing. The station went on the air Nov. 20, Stuart Bailey, president of Jansky & 1961. Bailey Division of Atlantic Research Corp., addressing a dinner in New York Station special WKNE Keene, N. H., last week at which the awards were pre- published a 24 -page listener's guide to sented, said FM broadcasting has now publicize its 38th year of broadcasting reached a period of success despite a and the addition of its FM affiliate. The history of adverse circumstances. stations will have a drawing for an AM- 1965 "Girl from MGM-TV." The bal- FM- stereo console Dec. 24 and will give loting went off all right -but so did the away 36 AM -FM table models. The sealed box, which vanished from the Drumbeats ... guide was distributed to more than 46,- hotel. Result: MGM -TV is mailing new 000 homes in the New England area. ballots to those attending the party. Name of the game How long would Many station advertisers participated in Among those attending were (above) it take the longest forward pass in foot- the guide. Jean Marie, one of five contestants for ball history to hit the ground? K'rv'r the 1965 title and Bob Storch, McCann - (iv) Dallas-Fort Worth asked the ques- Loads of laughs MGM -TV officials Erickson timebuyer. tion and got more than 17,000 answers. say it's no stunt but a poor joke-on A color TV set was the reward for the them. A cocktail party in New York Harken WNUS Chicago, all -news sta- right answer. The station let Billy Loth - proved successful in drawing 550 "key tion, will cover the first Christmas Dec. ridge, rookie quarterback of the Nation- personnel" from advertising agencies, 25 with all -day news features and bul- al Football League Dallas Cowboys, station representatives and networks on letins from around the world on the stand at the 1,425 -foot level of the sta- Dec. 10. The purpose was to deposit a birth of Christ as if it had been on the tion's 1,525 -foot antenna and pass the ballot in a sealed oak chest to elect one air at that time. "Interviews" with King football. Guesses ranged from six -tenths of five candidates for the title of the Herod and others are included.

INTERNATIONAL

Manx Radio offers wives' exposure to Manx Radio. year post office development pro- The Isle of Man is located off the gram to cost £.1,332,000 (about test market plan northwest Coast of England almost in $3,552,000). This will include a micro- the middle of the Irish Sea. In addition wave link between Kitwe, in the North, to Manx Radio, the first government au- to radio reception, it receives commer- and Lusaka, the capital, bringing TV TV. thorized commercial radio station in Bri- cial the latter. tain, is offering an $8,400 one-year test - The development plan also includes a market package for national consumer direct radio-telephone and telegraph goods advertisers. The aim of the proj- Zambia, Ghana budget link with London. ect is to get 10 noncompetitive national Northern Rhodesia's population in advertisers to spend $8,400 each on six for TV expansions 1963 was 3.5 million. 30- second spots or equivalent 60- second The government's economic develop- or 90- second spots each day for one Television is making big strides in ment coordination committee has al- year. Included in the deal will be seven some of the new African states that located about £200,000 (about $530.- market surveys, one pre -check and six recently attained independence within 000) to meet expected expenditures up bi- monthly survey to assess house- the British Commonwealth. to June 30, 1965. Additional allocations wives' purchases within the 10 partici- In Northern Rhodesia, now Zambia, reportedly will be made later. pating product fields and the connec- the ministry of transport and com- In Accra, capital of Ghana (1963 tion between these purchases and house- munications has announced a three- poulation 7,126,000), on the West

50 BROADCASTING, December 21, 1964 Coast of Africa, it has been announced that a national TV service is planned for next April, with four hours' trans- Advance warning mission a day initially. licenses Construction of a TV assembly plant When of Canadian television stations in major cities in Ghana is to start next September under Japanese supervision. come up for renewal on March 31, 1966, stations will be expected . W to explain why they have not lived SON -VI up to their promises at the time British TV billings the license was issued, Secretary *SUN RADIO Lamontagne of State Maurice WSp,y T up 12% in September stated in Parliament at Ottawa. `SUNNY W Asked by a member to report 0\Odä NrS WSUN Advertisers in Britain spent $22,815,- on the Canadian program content Q' Lfspy PgQi 344 on TV during September, accord- of CJOH -TV Ottawa, which had O ing to Media Records Ltd. This is a promised 69.5% Canadian con- 12% increase over September 1963 tent when applying for a license, 7 s when $20,363,392 was spent. Mr. Lamontagne stated that a re- p g L Gy Revenue for individual commercial cent three-month review period television companies: had shown 53 hours 27 minutes gQ/ of Canadian program content, O Granada $5,266,380 n 90. Associated Television 4,090,032 264 hours 27 minutes of United Rediffusion 3,728,197 States program content, and 50 ABC 2,577,013 hours 6 minutes of British pro- BETTER LOOKING ... Scottish 1,440,468 gram content, during peak peri- BETTER LISTENING Tyne Tees 1,309,263 ... ods. Other stations singled out TWW 1,235,000 BETTER SELLING ... Southern 1,229,706 for examination, he stated, would Anglia 584,074 be CFTO -TV Toronto and CJAY -TV Westward 429,988 Winnipeg. Ulster 320,990 Grampian 298,776 WSUN Border 219,483 Channel 72,968 TELEVISION RADIO TAMPA -ST. PETERSBURG The largest amount was spent on zuela, Colombia and Chile. food advertising ($7,776,756). Next was household goods and services Country added Overseas Media Corp., ($4,704,061) followed by toiletries and which represents ABC International cosmetics ($2,008,134). In fourth Television Inc. in continental Europe, place was tobacco, cigarettes and cigars will take over ABC International's rep- ($2,007,432) . resentation in England, effective Jan. 1, 1965. ABC International is associated THE SHADOW Radio Mystery Series with 53 ABC Worldvision stations in IS BACK ON THE AIR! Abroad in brief ... 23 nations. I rte''' mill New accounts Doyle Dane Bernbach N or Ltd., London, will handle refrigerator, n CHARLES MICHELSON, INC. Britons organize 45 West 45th St., New York 36 Plaza 7 -0695 washing machine and spin dryer advertising in the United Kingdom for Mor- local radio group phy- Richards (Astral) Ltd., effective Jan. 1, 1965. Among other client's han- The 130 British companies seeking dled by DDB's London office since government authorization to operate its in are opening August American local commercial radio stations have Airlines, Avis, Polaroid Land Cameras formed the Local Radio Association. and Remington Electric Shavers. Its first aim is to see the postmaster Sold out ABC Films has sold The general to express members' views and Fugitive, Combat and Ben Casey in all get his opinions. of North, Central and South America, A steering committee under the according to Harold J. Klein, senior vice chairmanship of John Whitney, a direc- president and director of World-Wide tor of Radio Yorkshire, has been or- Sales. He said The Fugitive was sold ganized. John Gorst of Radio Cam- PROVEN recently in Santiago and Valparaiso, bridge has been appointed the commit- both Chile, placing the three series on a tee's secretary. SUPERIORITY "sold -out" basis in Latin-American mar- Mr. Gorst said the new organization kets. would regret any government decision IN HOMES K &E buys agency Kenyon & Eckhardt, to allow the BBC to extend its present DELIVERED! New York, in association with Colman, radio broadcasting monopoly. The as- Prentis, & Varley Ltd., has acquired Ad- sociation would probably not object if vertising and Publicity Service Ltd., both the BBC and the companies were Barbados. K &E/CPV also has Latin - allowed to start local broadcasting. It American offices in Jamaica, Mexico, intends, he said, to emphasize the need Trinidad, Guatemala, Panama, Vene- for strong local participation in radio.

BROADCASTING, December 21, 1964 51 EQUIPMENT & ENGINEERING Technical topics ... New color sets Magnavox has introduced two Astrosonic color stereo theaters using a new rectangular color tube. The new color television-radio -phono- graph combinations, the Aegean Classic and the Oriental Contemporary, are in production and will be available for Christmas selling at a price of $1,295. Sufficient resolve A new line of high resolution television monitoring equipment has been announced by Mir- atel Electronics Inc., St. Paul. The HL series features 1,000 -line horizontal resolution, a 30- megacycle video band- width, full low and high-voltage regulation and horizontal scan rates from 525- 1,203 lines. Sizes range from 14-21 inches in cabinet, rack and custom chassis configurations.

Sony import due here next year This is the Sony home video re- inches per second, weighs about 18 corder now being mass produced in pounds, and 15 by 14 by 61/2-inches. Japan for the home market there. The Sony recorder, which is selling It is due to be exported to the for $550 in Japan, and is expected United States and other countries in to sell for about $1,000 in the United 1965 (BROADCASTING, Nov. 30). The States, runs 2,400 -feet of tape for a machine, using 1 -inch tape at 7.5 maximum 63- minute recording hour.

SNI seeks waiver to use is connected to a cable and has limited mobility, the new unit transmits video camera -transmitter unit via microwave to a nearby mobile unit from which the picture is distributed by common carrier to the contracting sta- Sports Network Inc., which originates tion showing it. live sports programing for TV stations, In its petition, SNI said if it is to has asked the FCC for a waiver of rules continue to compete with the three TV so SNI may apply for microwave au- networks in covering outdoor sporting thorizations to use a new wireless, port- events, it would be necessary to use the able TV camera -transmitter unit. new unit. And, SNI said, because of Commission regulations now restrict the prohibitive cost of a single unit authorizations in the auxiliary service ($50,000 plus), it must secure the mi- New TV camera (TV remote pickups) to TV licensees. crowave authorization before purchas- Unlike the standard TV camera which ing the new equipment. Weighing less than 70 pounds, the new Dage type 520 TV camera, completely transistorized, "One of the year's Best!"-N.Y. Times, N.Y. Post, is now in production. It contains Saturday Review a one -inch vidicon tube, and is 17 AVAILABLE by 14 by 26 inches containing two carrying handles on top. It FOR gives, the company says, 800 lines Ballad minimum horizontal resolution. TELEVISION a It is part of the 520 broadcast of chain (selling at $5,000) which consists of the camera, and a program- center control providing Soldier camera -control unit, waveform Double Prize Winner, ¡ï' monitor, video switcher /fader, Cannes Film Festival audio-mixer system, film-chain- projector control and master - console control with pulse -cross ANOTHER QUALITY MOTION PICTURE FROM WALTER READE /STERLING, INC. 241 E. 34TH STREET, N.Y.C. 10016 monitor.

52 BROADCASTING, December 21, 1904 FATES & FORTUNES

BROADCAST ADVERTISING He was formerly assistant VP and as- Timberman Jr., management supervi- sistant director of marketing. sor; Alvin Sarasohn, creative director, and Giancarlo Rossini, VP, interna- Joseph Berner, formerly with Need- tional, elected to executive committee ham, Louis & Brorby, named director of Kenyon & Eckhardt, New York. of broadcast department for Campbell - Mithun, Chicago, succeeding George Richard Creedon, David Hotz and Zimbelman, promoted to TV creative Robert Muir, account supervisors and director- special assignments for all C -M Bernard Shlossman, media supervisor, offices. Richard R. Hill, at D'Arcy Ad- at Papert, Koenig, Lois, New York, vertising, Chicago, joins C -M there as elected VP's. Mr. Kennedy Mr. Morgan group supervisor on Admiral Corp. account. joins writing George Green, account executive at John P. Kennedy, VP and director of Joan Lapine C-M's staff. KABC -AM -FM Los Angeles, named gen- new products at Bristol -Myers, New eral sales manager. He replaces Ira York, succeeds Alfred A. Whittaker as Robert Jones and Dickinson Wiltz, Laufer, named VP and general manager VP and director of marketing in prod- account directors, elected VP's of of KHJ Los Angeles (BROADCASTING, ucts division. Mr. Whittaker was named Campbell -Mithun, Minneapolis. Dec. 7) . president of international division. Jack S. Morgan named assistant VP Robert Dearth, executive VP; L. D. Austin Smith ers, account executive and director of new products marketing. Griffith, management supervisor; E. L. for Westinghouse Broadcasting Co.'s

How top echelon at new Needham, Harper & Steers lines up

When new major agency, Need- rien, executive VP- creative services, Cominos, senior VP and managing ham, Harper & Steers Inc., opens for NL &B; Mr. Stewart, management su- director of NL&B's New York office; business Jan. 1 it will mark what is pervisor on Bristol -Myers account at Mr. Whalley, financial VP of NL&B; claimed to be first true agency "mar- DCSS; Mr. Belknap, senior VP, Mr. Clark, treasurer, DCSS, and Mr. riage" in recent years where two NL &B; Mr. Schlesinger, VP in charge Willoughby, president, NL&B-Can- large firms have merged without one of marketing services, NL&B; Mr. ada. "swallowing" other, according to Paul C. Harper, president of Need- ham, Louis & Brorby. Other agency involved is Doherty, Clifford, Steers & Shenfield. Combined billings will be $82 million with over two- thirds in radio -TV (BROADCASTING, Dec. 14, 7). Mr. Harper becomes president - chief executive officer of NH &S with headquarters in Chicago. William E. Steers, DCSS board chairman, be- Mr. Isham Mr. Rockwell Mr. Berrien comes board chairman of new agency and director of New York division. Other principal executives of new NH &S include: James L. Isham, executive VP and director of Chicago Mr. Steers division; John R. Rockwell, executive VP for marketing services; Cur- tis Berrien, executive VP for creative services; William B. Stewart, executive VP, New York division; Mr. Belknap Mr. Schlesinger Paul E. Belknap, senior VP for business affairs; Paul J. Schlesinger, VP and deputy director of Chicago division; James G. Cominos, senior VP, New York division; John F. Whalley, financial VP- secretary; Robert P. Clark, treasurer, and John A. Wil- loughby, president, NH &S- Canada. Their present affiliations: Mr. Is- ham, executive VP, NL&B; Mr. Rockwell, president, DCSS; Mr. Ber- Mr. Cominos Mr. Wha!ley Mr. Willoughby Mr. Harper

BROADCASTING, December 21, 1964 53 AM Radio Sales, named assistant sales with Geyer, Morey, Ballard, New York, association with stations. He helped to manager for WINS New York, Westing- joins C/R as copywriter. Sanford Kauf- establish current merchandising depart- house station. man, account executive at Coleman - ment at wxvz. Parr agency, Angeles, named ac- Peter C. Hartsuff, Los William W. Wilson count executive at C formerly account ex- /R. Jr., manager of radio - ecutive with J. Walter J. W. Rolando, advertising and public TV, Young & Rubi- Thompson and with relations director for Excelsior Medical cam, Chicago, ap- Kudner Agency, ap- Clinic, Excelsior Springs, Mo., joins pointed to newly- pointed national ad- copy department of Fletcher, Wessel & created position of as- vertising manager of Enright, St. Joseph, Mo. sistant to general man- The Magnavox Co., Ray Schnelly, commercial manager ager of that office, New York. for KTCR Minneapolis -St. Paul, joins Bowman Kreer, senior Mr, Hartsuff continue Mr. Wilson James L. Ferguson, WDGY, that city, as account executive. VP. He will many of his assignments in areas of development manager of Birds Eye Di- Vincent J. Riso, account executive at vision of General Foods Corp., White broadcast, client, media and public re- NBC radio Spot Sales, New York, joins lations. Plains, N. Y., named to newly created WCBS -AM -FM that city, as account ex- position of advertising and merchandis- ecutive. Joseph L. Bowen, account executive ing manager. Richard J. Streets, Birds at T. N. Palmer & Co., named account Eye operations service manager, named William D. Whittaker, sales coordina- executive at Gaynor & Ducas, both New to new position of planning and finan- tor, named sales promotion manager of York advertising agencies. cial control manager. Dr. Kenneth G. Waterman -Bic Pen Corp., Milford, Conn. Edward A. Gresk, account executive Dykstra, Birds Eye research manager, at Donald L. Arends Inc., Hinsdale, named research and development man- Joseph Ostrow, Ill., agency, named VP and general ager. head of media plan- manager. di- ning at Young & Ru- Herbert Green, VP and creative Dan Anderson, assistant sales man- & Geller, bicam, New York, rector of Delehanty, Kurnit ager at KQRS Golden Valley, Minn., New York, named associate creative di- named VP. He joined Y &R in 1955, was joins sales staff of WTCN-TV Minneap- rector at McCann -Erickson, New York. olis-St. Paul. Neal Calet, copy supervisor at Geyer, named account super- Morey & Ballard, named copy group visor in 1961, and ap- Charles J. Glass, program and na- head at McCann -Erickson. pointed associate ditional sales manager of WORL Boston, rector in 1964. Mr. Ostrow named general sales and promotional Morey, Solita Arbib joins Geyer, manager of WILD, that city. Ballard, New York, as VP and assistant David Leddick, copy group head at to president. She had been VP and on Norman, Craig & Kummel, New York, David M. Soblin, San Francisco pub- professional advisory council of Mc- named creative director for Smith & licity man, named sales promotion as- Cann- Erickson, New York. Dorian, that oity. sistant for KCBS -AM -FM San Francisco. Frederick C. McCormack Jr., media Helen Gordon, creative director of Joe Aley, national sales manager, supervisor at McManus, John & Adams, Liller Neal Battle & Lindsey, Atlanta named general sales manager of KCEE Chicago, named to newly created post advertising agency, elected VP. Tucson, Ariz. of national sales manager of LIN Broad- Robert E. Young, engineer for KDtO- casting Corp., Nashville (wlviAtc Nash- TV Seattle, named local account execu- THE MEDIA ville; WAKY Louisville, Ky.; KEEL tive. Ralph W. Beau din, Chicago and Shreveport, La., and KAAY Little Rock, wls Ark.). Thomas W. Eicher, account executive president of Illinois Broadcasters Asso- for long distance telephone advertising ciation; Bernard E. Neary, woes Miami Murray J. Green, with won't Hunt- on AT&T account at N. W. Ayer, New and president of Florida Association of ington, N. Y., joins wntc Islip, N. Y., York, moves to Detroit office as execu- Broadcasters; John F. Crohan, wcOF as VP in charge of sales. tive on Plymouth account. Boston and president of Massachusetts Louis Landesman, management con- Harold Christian, VP in charge of Broadcasters Association; Robert C. La- Bonte, KERO Eugene, Ore., and presi- sultant, appointed general manager of merchandising for WXYZ -AM -FM Detroit, dent of Oregon Association of Broad- Smith /Greenland Co., New York. retires, effective Jan. 1, after 32 -year casters, and R. E. Lee Glasgow, WACO radio Martin H. Fuller, -TV director Waco, Tex., and president of Texas As- for Lowe Runkle Co., Oklahoma City, sociation of Broadcasters, named to resigns after ten years with agency. Alaskans pick Hiebert program advisory committee for 10th Pattie Moreland, media director at annual conference of presidents of state Lowe Runkle, elected VP. August G. Hiebert, Northern broadcasters' associations. Meeting is John F. Waldron, general account ex- Television Co., Anchorage, elect- to be held Feb. 4 -5, 1965, in Washing- ecutive for Perry-Brown Inc., Cincin- ed president of new Alaska Broad- ton. nati, rejoins Fuller & Smith & Ross, casters Association (BROADCAST- Joel M. Thrope, general manager of Pittsburgh, as group supervisor. He had ING, Dec. 7) . Other officers: WAKY Louisville, been account executive with F&S&R Charles Buck, KLAM Cordova, Ky., elected VP of WAKY before joining Perry-Brown in January VP; Alvin O. Bramstedt, Mid- licensee Inc. 1964. night Sun Broadcasters Inc., An- Martin E. Greenblatt, staff attorney Sal Jon Bue, formerly creative de- chorage, secretary- treasurer. Jay since February, renewals branch, FCC sign director for Associated Advertising Perry, KFQD Anchorage, and R. D. Broadcast Bureau, resigns effective Dec. & Design, New York, and Jerry White, Jensen, KDKN Ketchikan, were 31 to enter private practice with Green- who operated own studio in Los An- others elected to board of direc- blatt & Greenblatt, Boston. tors. geles, join Carson /Roberts, Los An- Fred Vance, president and general geles, as art directors. Jack Flounders, manager of Kilos Tucson, Ariz., ap-

54 (FATES & FORTUNES) BROADCASTING, December 21, 1964 ed to southwest division manager. He succeeds Carter Ringlep, who retires at RARE TV /ADVTG. Petrillo named at AFM end of year (BROADCASTING, Nov. 23). OPPORTUNITY James C. Petrillo, president Jerry McNulty, director -producer at emeritus of American Federation WLBW -TV Miami, appointed production in So. Calif. of Musicians, named to newly- manager. We'll admit we're looking for an created AFM post of chairman of excep- Stanley Chase and Bob Kaufman tional man. But this is an exceptional op- AFM civil rights department. Mr. named to write, and Mr. Chase to pro- portunity for a real advertising pro, a man who is probably now the advertising direc- Petrillo, AFM president from duce, new comedy series, Happily Ever 1940 until voluntary retirement in tor of an aggressive consumer goods manu- After, being produced by MGM -TV for facturer. Were one of the largest and 1958 and president of Chicago CBS -TV. Series will star Shirley Jones. fastest growing companies on the West local of AFM until two years ago, John Bloss named associate producer Coast wifh an advertising budget that has will be responsible for integration of MGM -TV's The Mayor, series being steadily grown to near 8 figures. Most of of AFM our efforts are in TV, so we need someone so-called Negro locals of produced for NBC -TV. Both series are with general membership. AFM with a thorough background in product -to- for 1965 -66 season. TV strategy along wifh knowledge of film spokesman said 20-odd locals production. However, you must also be ex- serve Negro musicians predomi- Bernard F. Gregoire, production su- perienced in all other media. You'll be nantly at present time. pervisor at Magna Film Productions working with the Director of Advertising Inc., Boston, named VP. and will assume many of the administrative duties that go with a multimillion -dollar, Don Miskie, staff producer for WOR- all -media consumer advertising budget. TV New York, promoted to executive pointed general manager of KGUN -TV, To the man who can successfully fill this key producer. that city, effective Jan. 1, replacing Ed job, we offer top salary, excellent financial incentives (including profit sharing, bonus Richter, who has become associated Bob Doud, producer for R. K. Tomp- and stock options), and one of those rare with television in Youngstown, Ohio. kins Commercial Productions, Mexico opportunities for dynamic growth within an exciting stable -large corporation. Emerson Townsend, sales executive City, joins Wilding- Fedderson Inc., Los -yet Angeles. at KSJB Jamestown, N. D., named sta- The need is immediate so AIR MAIL your resume, in complete confidence of course, tion manager. Don Thomas, San Francisco announc- to: er, named announcer at KFMB San John A. Walker, Bill Speich Diego. head of sales and pub- Mattel, Inc. lic relations depart- Mary Ray joins announcing staff of 5150 Rosecrans, Dept. 4B ment of WDMV Poco- WFLA -AM -FM Tampa, Fla. Hawthorne, Calif. moke- Salisbury, Md., Richard Dunlap, producer -director appointed VP and for ABC -TV's Academy of Motion Pic- matt& TOYMAKERS general manager. He ture Arts and Sciences Oscar awards will continue to direct show for past four years, appointed to own public relations Mr. Walker same post for April 5, 1965 show. Bob firm, Literary Associ- Hope named master of ceremonies. ates, and will serve in advisory capacity SPOTMASTER with Mediamerica, station representa- Jack Whitaker signs exclusive con- tive company operated by Emy Tannen, tract with CBS -TV Sports. He will con- president of Eastern Shore Broadcast- tinue as commentator for National Foot- Tape Cartridge ing Co., licensee of WDMV. ball League games and CBS Sports Spectacular. Luther R. Strittmatter, general man- Winder ager of wicE Providence, R. I., named Albert Ruben, named story editor and VP of licensee Providence Broadcasting. associate producer; William C. Gerrity, associate producer; Jack Priestley, di- PROGRAMING rector of photography, and Sy Tomas - hoff, art director, of For the People Herb Lazarus joins 20th -Century Fox series being produced by Plautus Pro- Television, New York, as manager of ductions for CBS -TV as midseason re- sales coordination. He was formerly placement. with Filmedia and before that was VP James Brooks, formerly wilt, CBS The new Model of Telesynd Division of Wrather Corp. News, New York, joins David L. Wol- TP-1A is a rugged, dependable and is Lewis, announcer for WNJR per Productions, Hollywood, as pro- field tested unit. It easy to operate Shelton and fills a need in every station using Newark, N. J., appointed program di- ducer- writer on Men in Crisis series. cartridge equipment. Will handle all rector of WILD Boston. Edward Feldman signed by Bing reel sizes. High speed winding at 223/" per second. Worn tape in old Robert Goldfarb named manager of Crosby Productions to long term con- cartridges is easy to replace. New or program analysis at CBS-TV research tract as producer. First assignment is old cartridges may be wound to any department, New York. He joined net- on pilot for The Heroes, half -hour length. Tape Timer with minute and comedy set in prisoner -of -war camp. second calibration optional and work in April 1963 as assistant manager extra. Installed on winder or avail- of program analysis. Stanley Kavan, director of develop- able as accessory. TP-1A is $94.50, with Tape Timer $119.50. Howard Reser, film buyer at WTAE ment, named VP and general manager, (Tv) Pittsburgh, named program man- Columbia Records Sales Corp., New Write or wire for complete details. ager at WTCN -TV Minneapolis -St. Paul, York. replacing Mort Rosenman, who joins Marc Golden, manager of program waxB(Tv) Chicago, in similar position. analysis at CBS -TV, New York, named BROADCAST ELECTRONICS, INC. 8800 Brookville Road James H. McCormick, on sales staff general program executive, CBS -TV Silver Spring, Maryland of CBS Films Inc., New York, promot- programs. He joined CBS-TV in 1956

BROADCASTING, December 21, 1964 55 as assistant manager of program anal- production manager at WKFM(FM) Chi- cago, joins news of wt.s, that city. ysis. Emmy officials named staff Jim Evans, Philadelphia showman, Don Riley, on news staff of MO-TV joins WMAL Washington as air personal- Willis Oborn and Dan Kornfeld Seattle, joins news staff of KMSP -TV ity. named Emmy awards administra- Minneapolis -St. Paul. tors, new posts created by Nation- Dick Martin, disk jockey with xMBc Leonard Lawrence, with WMEX Bos- al Academy of Television Arts & Kansas City and formerly with ton, and Tom Lague, with WCTC New wwL Sciences after reorganizing award New Orleans, joins KUDL Kansas City Brunswick, N. J., join WEEI Boston as system (BROADCASTING, Nov. 2). as air personality. newsmen. Mr. Kornfeld, formerly produc- James Shyman, with sales depart- tion director at Television Affili- Chuck Boyle, newsman -editor at ment of United Artists Television, New ates Corp. and Mr. Oborn, VP of WBAL- AM-FM -TV Baltimore, joins news York, joins KSTP Minneapolis -St. Paul Production for Artists XVI Corp., staff of WJAS -AM -FM Pittsburgh. as disk jockey. will supervise refinement of en- Ben Baldwin, news director at KBGo final selec- David Nagata, formerly radio -TV di- tries, nominations and Waco, Tex., joins news department of winners rector for Doyle Dane Bernbach, Los tion of from offices in WQXI Atlanta. and re- Angeles, forms own film production New York Hollywood, spectively. Henry Barrow, writer and news editor firm, David Nagata Films, Los Angeles. at WLBW -TV Miami, joins news staff of Paul Herlinger named public affairs WIOD -AM -FM Miami. director for KTNT-AM -FM -TV Tacoma - Seattle, supervising public affairs and two -year term. Also elected were: Max FANFARE special educational programs. Herman, VP, Don Morris, secretary, and Bob Manners, treasurer. Donald H. McGannon, president and Phil Samp, staff announcer for wt.wc board chairman of Westinghouse Broad- (Tv) Columbus, Ohio, named staff an- James E. Gerhart, program director casting Co., elected chairman of Na- nouncer for wLwr(rv) Cincinnati, at wpoP Hartford, Conn., and Albert S. tional Book Committee Inc., succeeding Meltzer, air personality at WEBR both Crosley stations. Buffalo, Norman H. Strouse, chairman of board N. Y., join WFIL Philadelphia as disk of J. Walter Thompson, re- elected to Larry Reid, program director for KCEE jockeys. Tucson, Ariz., named operations man- executive committee. Beverly Fay Hamill named teacher ager. Mary Lou Purdy, music director, Robert I. Elliott, president, elected for Romper Room on wstx -TV named program director. Nash- chairman and continues as chief oper- ville. Richard Donner named director for ating officer for Infoplan, public rela- The Mayor, starring Robert Colbert, Ray Wheat, chief announcer at wAAF tions division of Interpublic Group of being produced by MGM -TV for NBC - Chicago, promoted to assistant program Companies, New York. L. Richard TV next year. director. Guylay, formerly president and recently director Jerry Romig, production director for of advertising and public rela- Shirley Bales named women's fea- tions for Republican National Commit- ture editor of WISN -TV Milwaukee. WDSU -TV New Orleans, named in charge of program planning for station. tee, joins Infoplan as president in U. S. Robert Myrhum, formerly director of and regional director for U. S. and TV serial, As the World Turns, appoint- Tom Armistead, production head and Canada. Richard L. Wilcox, VP, elected ed director of Flame in the Wind, new director of Don Fedderson Productions, executive VP. ABC -TV serial. Hollywood, joins Filmways of Califor- nia Inc., Beverly Hills, as staff director. Arnold Seidner named sales promo- Don Hoak, with Philadelphia Phillies tion director of KGO San Francisco. He and before that with Pittsburgh Pirates, NEWS had been sales service manager of KBTR signed by Atlantic Refining Co., Pitts- and KBrv(TV), both Denver. burgh, as member of broadcast team for Jack Laurence, writer- reporter for Michael R. Sigelman, promotion and Pirates' baseball games. wNEw New York, joins Dimension unit public relations director of wDGY Min- of CBS Radio News, New as John V. Tranchitella re- elected presi- York, neapolis, named assistant promotion writer -reporter- producer. dent of local 47, Los Angeles, of the manager of KNX Los Angeles. He suc- American Federation of Musicians for Brad Biske, program director and ceeds Jack Schnyder, who joins Capitol Records Distributing Corp., Hollywood. Ron Tepper, assistant manager of press and information services west for Capitol Records Distributing Corp., Hollywood, promoted to manager. He succeeds Boots LeBaron, resigned. Christie Barter, former music editor of Cue, appointed manager of press and information services east for CRDC, with headquarters in New York. Bill Johnson, host of children's show --t_ on WTTG -TV Washington, named general chairman of Carnivals for Muscu- lar Dystrophy. Carnivals are part of money- raising effort of Muscular Dys- trophy Association of America. Robert M. Smalley, former news secretary to William E. Miller, 1964

56 (FATES & FORTUNES) BROADCASTING, December 21, 1964 Republican vice -presidential candidate, Hogg, chief news editor, promoted to Advertising Agencies in Zurich, Switz- named public relations director of director of news and public affairs. erland. Republican National Committee, Wash- Donald J. McDonald, TV news editor, ington. Mr. Smalley earlier was confi- becomes CBC chief news editor. dential secretary to Mayor George DEATHS William F. Mitchell, All- Canada Ra- Christopher of San Francisco. He suc- dio & Television Ltd., Montreal, ap- George B. Park, 56, ceeds L. Richard Guylay, who has re- pointed chairman of Montreal chapter turned to public relations in New York. senior VP of McCann - of Station Representatives Association Erickson, New York, of Canada. James McLennan, Radio EQUIPMENT & ENGINEERING died Dec. 14 in St. & Television Sales Inc., Montreal, Vincent's hospital, George Gill, VP at Century Lighting, named secretary, and R. Genin, Stovin- Bridgeport, Conn. He New York, named eastern manager for Byles Ltd., Montreal, treasurer. joined M-E in 1955 Colortran Industries, in New York of- J. R. Guest has formed Radio House as VP and senior mar- fice of Burbank, Calif., lighting and Ltd., Toronto and Montreal, station keting executive after Mr. Park photographic equipment manufacturer. representation firm, with W. R. HazelI 16 years with General as Electric Co. Among survivors are his Harry F. Recker, general manager of executive vice -president, and B. R. widow, Irene, and sister, Mrs. Clarence Philco Distributors Inc., Boston, named Young as Montreal manager. Firm rep- Bittle. sales planning manager for television in resents CFGM Toronto and CFOX Mon- treal. Philco's Consumer Electronics Opera- Bernard Goulet, 56, permanent mem- Paul Chouinard, formerly with CJPM- tion. Sol J. Schiff, northeast regional ber of Canadian Board of Broadcast TV Chicoutimi, Que., and CKRS -TV Jon- manager, named Boston district man- Governors, died Dec. 2 in Montreal. quiere, Que., to national sales staff of ager. He had been member of BBG, Canada's CKAC Toronto. Irving L. Weston, chief of monitoring regulatory body, since Jan. 1, 1961, systems division of FCC's field engineer- Joan Lipton, supervisor in creative prior to which he owned radio and department, ing bureau, retires Dec. 31. Mr. Weston, appointed associate director television production company. of Benton & Bowles Ltd., 36 -year government employe, was dele- London. Brian Giddens, formerly art director William Bendix, 58, actor, died Dec. gate to International Telecommunica- with Prentis and Ltd., 14 in Good Samaritan hospital, Holly- tions Union administrative radio con- Colman, Varley named senior art director at B &B. wood, from pneumonia and complica- ference at Geneva in 1959; CCIR IXth tions. He starred in The Life of Riley Harold (Boy) Cooper 31 Plenary Assembly, Los Angeles, 1959, retires Dec. on radio and TV for 13 years. Survivors and CCIR Study Group VIII meeting in as television director of Lintas Ltd., include his widow, Therese, and two Washington, 1962. London. He joined Lintas in 1934 as daughters. copywriter, set up agency's radio and Harold K. Dobra, formerly treasurer film department in 1936, and was put in William M. Scruggs Jr., 39, sales di- and director of Standard Findings Co., charge of TV production in 1954. Mr. rector for WSOC -TV Charlotte, N. C., Pawtucket, R. I., named executive co- Cooper was appointed to board in 1960 died Dec. 9 in Charlotte. He joined ordinator for Entron Inc., Silver Spring, as TV director. Pat Norton, TV pro- wsoC -Tv as director of promotion and Md., television equipment manufac- duction assistant with J. Walter Thomp- Among survi- turer. merchandising in 1958. son Co. Ltd., London, joins Lintas as vors are his widow, Mary, and three Robert T. Foley, financial analyst with television producer. children. Irving Trust Co., New York, joins cor- Frank Rees joins Whitehall Adver- porate market planning staff of Fair- John David Scott, 25, radio perform- tising Ltd., Leeds, England, as senior er since the age of 7, died Dec. 8 in child Camera & Instrument Corp., Syos- account executive. He was previously set, N. Y. Huntington Memorial hospital in Pasa- with Redheads Advertising Ltd., New - dena, Calif., of leukemia. At 15 he Prentiss E. Eastham Jr. joins Telonic castle -on -Tyne, England. joined KPPC Pasadena as disc jockey Industries Inc., Beech Grove, Ind., as Peter Emil Neal, London account and there originated The Dave Scott project engineer. executive, appointed assistant secretary- Show, which has been syndicated to Fred W. Edwards, VP of engineering general of European Association of over 200 radio stations. for tuner division of Standard Kollsman Industries Inc., Melrose Park, Ill., named to newly created post of VP -international marketing and licensing.

Sidney B. McCollum, sales supervisor 1735 DeSales Street, N.W. and field manager, Mincom Division of Broadcasting Washington, D. C. 20036 THU UUSINESSWEEKLY OF TELEVISION AND RADIO 3M Co., joins Riker Industries Inc., -o Huntington Station, N. Y., as director e Please start my subscription immediately for- of sales. Payment attached 111 52 weekly issues $8.50 104 weekly issues $14.00 e INTERNATIONAL 52 issues & 1964 Yearbook $13.50 Please bill c ó 1964 Yearbook $5.00 (so long as supply lasts) Robert W. McGall, general supervisor o. 3 of outside broadcasts of Canadian naine title /position u Broadcasting Corp., Toronto, named as- address Business 0 sistant general manager of English net- Home works. A. K. Morrow, director of Eng- lish networks and of Toronto area, state zip code moves to CBC headquarters at Ottawa. city Marcel L. Munro, regional program di- named director for British Columbia, company name rector of television of CBC. William H.

BROADCASTING, December 31, 1964 57 FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS

BROADCASTING, Dec. board of education, James S. Peters, chair- Huntley (each 25 %), Island Broadcasting is As compiled by man, Georgia State Board of Education is licensee of WRIV Riverhead, and stockhold- 10 through Dec. 16 and based on filings, licensee of WJSP -TV Columbus WXGA -TV ers have equivalent interest in WALK -AM- Waycross, WVAN -TV Savannah. Board is FM Patchogue. Ann. Dec. 11. authorizations and other actions of the also permittee of WCLP -TV Chatsworth. FCC during that period. Action Dec. 11. Existing TV stations *Dawson, Ga. - Georgia State Board of This department includes data on new Education. Granted CP for new TV on UHF CALL LETTERS ASSIGNED stations, changes in existing stations, channel 25 (536 -542 mc); ERP 309 kw vis., 30.9 kw aur. Ant. height above average ter- KBIM -TV Roswell, N. M.-Taylor Broad- ownership changes, hearing case, rules rain 1,076 feet, above ground 1,085 feet. P.O. casting Co. changes, address State Office Building, Atlanta. Esti- and standards routine roundup mated construction cost $702,435; first year WDTV(TV) Weston. W. Va.- WJPB -TV of other commission activity. operating cost $55,000. Studio and trans. lo- Inc. Changed from WJPB -TV. cations both 12.7 miles northwest of Dawson. Geographic coordinates 31° 56' 15" north Abbreviations: Ann. -announced. ant. -an- Type tenna. aur. -aural. CATV -community an- latitude 84° 33' 15" west longitude. New AM stations tenna television. CH-critical hours. CP- trans. GCE TT -57 -A, type ant. GE TY -25 -C. construction permit. D direction- Legal counsel Harry M. Plotkin Washington; -day. DA- consulting engineer A. Earl Cullum Jr., Dal- ACTION BY FCC al antenna. ERP- effective radiated power. Ac- kc- kilocycles. kw- kilowatts. LS -local sun- las. Principal: state board of education. set. mc- megacycles. mod.-modification. N tion Dec. 11. Lehigh Acres, Fla.- Lehigh Acres Radio - -night. SCA- subsidiary communications TV Co. Granted CP for new AM on 1440 kc, authorization. SH- specified hours. SSA *Pelham, Ga.-Georgia State Board of Ed- 5 kw -D, 1 kw -N. P.O. address Lehigh Acres, special service authorization. STA- special- ucation. Granted CP for new TV on UHF Fla. Estimated construction cost $139,000; temporary authorization. trans.-transmitter. channel 14 (470 -476 mc); ERP 309 kw vis., first year operating cost $100,000; revenue UHF -ultra high frequency. unl.- unlimited 30.9 kw aur. Ant. height above average ter- $120,000. Principals: Lee Ratner, Gerald hours. VHF -very high frequency. vis.- rain 1,238 feet. above ground 1,195 feet. P.O. Gould, Edward Shapiro and Manuel Riskin visual, w- watts. *-educational. address State Office Building, Atlanta. Esti- (each 25 %), all associated with land devel- mated construction cost $709,935; first year opment company. Action Dec. 15. operating cost $55,000. Studio and trans. locations both Pelham. Geographic coordinates APPLICATION New TV stations 31° 07' 55" north latitude, 84° 05' 55" west longitude. Type trans. GE TT -57A, type ant. Jacksonville, Ala. -Jacksonville Broadcast- ACTIONS BY FCC GE TY -25A. Legal counsel Harry M. Plotkin ing Co. 1240 kc, 250 w, unl. P.O. address c/o Washington; consulting engineer A. Earl James M. Davis, Box 367, Centre, Ala. Esti- KBIM -TV Roswell, N. M.-Taylor Broad- Cullum Jr., Dallas. Principal: state board of mated construction cost $12,903; first year casting Inc. Granted CP for new TV on VHF education. Action Dec. 11. operating cost $24,000; revenue $40,000. Prin- channel 10 (192 -198 mc); ERP 92 kw vis., 55 cipals: J. Millard Lecroy (40.815 %), James kw aur. Ant. height above average terrain Wrens, Ga.- Georgia State Board of Edu- M. Davis (40.815 %), Thomas J. Roberson 953 feet, above ground 996 feet. P.O address cation. Granted CP for new TV on UHF (9.185 %) and Will V. Roberson (9.185 %). 512 West Second Street, P.O. Box 910, Ros- channel 20 (506 -512 mc); ERP 257 kw vis., Ann. Dec. B. well. Estimated construction cost $324,820; 25.7 kw aur. Ant. height above average ter- first year operating cost $260,000; revenue rain 1,483 feet, above ground 50 feet. P.O. $325,000. Studio location Roswell, trans. loca- address State Office Building Atlanta. Esti- Existing AM stations tion Hoke Ranch Road, 6 miles west- north- mated construction cost $727,535; first year west of Hagerman. N. M. Geographic coordi- operating cost $55,000. Studio and trans. lo- nates 33° 08' 15" north latitude, 104° 25' 27" cations both 7 miles north of Wrens. Geo- CALL LETTERS ASSIGNED west longitude. Type trans. RCA TT -10AH, graphic coordinates 33° 15' 30" north lati- type ant. RCA TF -12AH. Legal counsel tude, 82° 17' 00" west longitude. Type trans. WBOK New Orleans - WBOK Inc. Rhyne & Rhyne Washington; consulting GE TT -57A, type ant. GE TY -25B. Legal Changed from WSHO. engineer Guy C. Ifutchinson, Arlington, Tex. counsel Harry M. Plotkin, Washinn; con- Principals: W. C. Taylor (50 %), Homer F. sulting engineer A. Earl Cullum Jr..r. Dallas. WSHO New Orleans -Raymac Radio Inc. Glover (5.7 %) Gene Reischman (27.3 %), J. Principal: board of education. Action Dec. Changed from WBOK. Kenneth Smith (11.3 %) and J. Raymond 11. Harris (5.7 %). Taylor Broadcasting is licen- KQRS Golden Valley, Minn.-Minneapo- see of KBIM -AM -FM Roswell, and related APPLICATION lis-St. Paul Radio Broadcasters. Changed company, Taylor Enterprises Inc., is licensee from KEVE. of KGRT Las Cruces, N. M. Action Nov. 8. Center Moriches N. Y.- Island Broadcast- ing System Inc. UHF channel 75 (836 -842 KSMM Shakopee, Minn. -Progress Val- *Cochran, Ga.- Georgia State Board of mc); ERP 38 kw vis., 5.7 kw aur. Ant. height ley Broadcasters Co. Changed from KISM. Education. Granted CP for new TV on UHF above average terrain 367 feet, above ground REND Cheyenne, Wyo.-Western channel 15 (476 -482 mc); ERP 309 kw vis., 261 feet. address 230, casters Broad- 30.9 kw aur. Ant. height above average ter- N Y. Estimated consruuction cost $9u; 9,957 Inc. rain 1,149 feet, above ground 1,185 feet. P.O. first year operating cost $180,000; revenue address State Office Building, Atlanta. Esti- $200,000. Studio location Riverhead; trans. mated construction cost $709,935; first year location Center Moriches. Geographic coor- New FM stations operating cost $55,000. Studio and trans. lo- dinates 40° 53' 09" north latitude, 72° 41' 00" cations both near Cochran. Geographic co- west longitude. Type trans. RCA TTU -2A, ordinates 32° 28' 00" north latitude, 83° 15' type ant. RCA TFU-30J. Legal counsel Mar - ACTIONS BY FCC 30" west longitude. Type trans. GE TT -57 -A, met & Schneider; consulting engineer A. D. type ant. GE TY -25 -A. Legal counsel Harry King & Associates, both Washington. Prin- *Indianapolis - Metropolitan School Dis- M. Plotkin, Washington; consulting engineer cipals: Jerome Feniger, Edward W. Wood trict of Wayne township. Granted CP for A. Earl Cullum Jr., Dallas. Principal: state Jr., William W. Mulvey and Chester R. new FM on 90.9 me, channel 215, 10.2 w. Ant. height above average terrain 89 feet. P.O. address 1200 North Girls School Road, Indi- anapolis. Estimated construction cost $8830; first year operating cost $10,000. Principal: board of education. Action Dec. 15. Rome, Ga. -Coosa Valley Radio Co. Grant- ed CP for new FM on 97.7 mc, channel 249A; ERP .29 kw. Ant. height above average ter- ED« TORNBERG rain 817 feet. P.O. address c/o Charles E. Doss, Box 1546 Rome. Estimated construction cost $17,180; first year operating cost & COMPANY, $15,400; revenue $21,900. Principals: Dean INC. Covington and Charles E. Doss (each 38.5 %), Barbara A. Austin (19.2 %) and Ben P. Lucas (3.8 %). All principals own same percents of WROM Rome. Action Dec. 9. Rossville, Ga.-Jay Sadow. Granted CP Negotiators For The Purchase And Sale Of for new FM on 105.5 mc, channel 288A 2.9 kw. Ant. height above average terrain minus Radio And TV Stations 23 feet. P.O. address Ellis Road, Rossville. Estimated construction cost $15,535; first Appraisers Financial Advisors year operating cost $8,500; revenue $6,500. Mr. Sadow is owner of WRJP Rossville. Ac- tion Dec. 11. New York -60 East 42nd St., New York 17, N. Y. MU 7 .4242 West Cent-1357 Jewell Ave., Pacific Grove, Calif. FR' 5-3164 London Ohio -Paul D. Ford & J. T. Win- chester. Granted CP for new FM on 106.3 Washington -711 14th St., N.W., Washington, D.C. DI 7 -8531 me, channel 292, 3 kw. Ant. height above average terrain 300 feet. P.O. address Mr. Winchester, 122 N. Main St., London. Esti- mated construction cost $6,368; first year 58 BROADCASTING, December 21, 1964 operating cost $6,250; revenue $7,250. Prin- above average terrain 366 feet. P.O. address (15 %), J. R. Clodfelter (35 %), John Payne cipals: Messrs. Ford & Winchester (each Box 848, Nacogdoches. Estimated construc- (40 %) and A. E. Payne (10 %). Consideration 50%). Mr. Ford is sole owner of WPFR -FM tion cost $2,650; first year operating cost $60,000. Mr. Whitehall is station manager of Terre Haute, Ind.; Mr. Winchester is em- $12,000; revenue $13,500. Principals: B. M. KRNY. Action Dec. 9. (90 Dunn (10 %). Texan ployed by WBNS -TV Columbus, Ohio. Ac- Raborn %) and Bob KECL(FM) Albuquerque, N. M.-Granted tion Dec. 9. Broadcasting is licensee of KSFA Nacog- doches. Ann. Dec. 8. assignment of CP and SCA from FM Back - Urbana, Ohio Brown Publishing Co. ground Music Inc., owned by Clay Dixon Granted CP for new- FM on 101.7 mc, chan- Lockett (43.3 %), Charles O. Elliot (31.9 %) nel 269A, 3 kw. Ant. height above average and Artie Payne (24.8 %) to Burroughs terrain 300 feet. P.O. address c/o Clarence Broadcasting Co., owned by John Burroughs Brown Jr., Blanchester, Ohio. Estimated Existing FM stations (100 %). Consideration $3,500. Burroughs is construction cost $52,100; first year operating licensee of KRSY Roswell; KRZY Albuquer- cost $57,200; revenue $57,200. Principals: CALL LETTERS ASSIGNED que (each 100 %); KRZE Farmington; KENM Clarence J. Brown (43.3 %) and others. Ap- Portales; KDCE Espanola, (each 50 %) all plicant publishes Urbana Daily Citizen and WLAE Hartford, Conn.-South Church New Mexico, and KMUL Muleshoe, Tex. Broadcasting Foundation Inc. Changed from (40 %). Action Dec. 11. other local newspapers. Representative WSCH. Brown (R -Ohio) is member of U. S. House WAAZ -FM Crestview, Fla.- Everett M. WALL -AM -FM Middletown, N. Y.- Grant- of Representatives. Action Dec. 14. McCrary. ed assignment of license from Community Mayaguez, P. R. Ultra High Fidelity Broadcasting Corp., owned by John Morgan - WLMC Okeechobee, Fla.- Okeechobee Davis (48.3%), Roger Clapp (26.1 %), Corp. Granted CP for new FM on 94.1 mc, Broadcasters Inc. W. channel 231, 18.05 kw. Ant. height above Marjorie Allerton Clipp (23.9 %) and Eva B. average terrain minus 161 feet. P.O. address WCNT -FM Centralia, Ill -Four County P. Davis (1.7 %) to Altroy Radio Inc., owned Box 1346, Mayaguez. Estimated construction Broadcasters Inc. by Straus Broadcasting Group Inc. which is cost $19,128; first year operating cost $14,000; WSIV -FM Pekin, III.-WSIV Inc. owned by R. Peter Straus (100 %). Consid- eration $525,000. revenue $20,000. Principals: Rafael Colon - KPLC -FM Lake Charles, La.- Calcasieu Straus Broadcasting is li- Diaz (28.573 %) and Francisco Z. Perez, Radio Inc. censee of WMCA New York. Action Dec. 14. David Cortiz and Aristides Z. Perez (each KNOC -FM Natchitoches, La. Natchi- WRVM -FM Rochester, N. Y.- Granted as- 23.809 %). Mr. Cortiz is manager of WNIK toches Broadcasting Inc. - signment of CP from Johnston- Taylor Arecibo, P. R.; Mr. A. Z. Perez is chief Broadcasting Inc., owned by James M. engineer of WTIL Mayaguez; Mr. F. Z. WWOM -FM New Orleans-Wagenvoord Johnston (51 %) and Francis G. Taylor (49 %) Perez is electrical engineer; Mr. Colon -Diaz Broadcasting Inc. to WBBF Inc., owned by Maurice R. Forman owns gas station. Action Dec. 15. WCAR -FM Detroit -WCAR Inc. Changed (88 %) and Sydelle Mann and Herbert P. Tenn. from WLIN. Claster, executors of estate of Edward Oneida, - Scott Broadcasting Co. Menden (12 %). Granted CP for new FM on 105.5 mc. chan- WILS -FM Lansing, Mich. - Lansing Consideration $5,000. WBBF nel 288A 3 kw. Ant. height above average Broadcasting Co. Inc. is licensee of WBBF -AM -FM Rochester. Action Dec. 9. terrain ¡183 feet. P.O. address c/o R. H KQRS -FM Golden Valley, Minn. -Min- Troxel, Scott Broadcasting Co., Oneida. Esti- neapolis-St. Paul Radio Broadcasters. WAIR -AM -FM Winston- Salem, N. C. mated construction cost $16,125; first year Changed from KEVE -FM. Granted relinquishment of positive control operating cost $11,800; revenue $13.500. Prin- KCUE -FM Red Wing, Minn. -Hiawatha of licensee corporation, Holiday Broadcast- cipal: R. H. Troxel. Mr. Troxel is Oneida Valley Public Service Broadcasters Inc. ing Corp. by Joseph Mullen (52.94% before, businessman and farmer. Action Dec. 11. 38.23% after) and John W. KVEG -FM Las Vegas -Las Vegas Elec- Googe (47.06% Hereford, Tex. - KPAN Broadcasters tronics Inc. before, 32.38% after) through sale of stock Granted CP for new FM on 106.3 mc, chan- to James R. Gilley (none before, 29.41% nel 292A, 2.83 kw. Ant. height above average WSVB Tamaqua, Pa.-Sky View Broad - after). Consideration $19,125. Mr. Mullen will terrain 252 feet. P.O. 472, casting Service. retain, by agreement, voting control of cor- address Drawer KSJT San Angelo, Tex. -Concho Valley poration. Action Dec. 15. Hereford. Estimated construction cost $12,- Broadcasters. 435; first year operating cost $6,000; revenue WHMD Marinette, Wis. Wisconsin WIXK New Richmond, Wis.-Granted as- $7,000. Applicant is licensee of KPAN Here- State Radio Council. - signment of license from Radio St. Croix ford. Action Dec. 11. Inc., owned by ZeL S. Rice H (47.5%), Alfred Gentile (37.5%) and Vito Vitali (15 %) to Smith Broadcasting Inc. APPLICATIONS owned by Robert Ownership changes E. Smith (100 %). Consideration $82,000 and assumption of $400 liability. Mr. Smith is Brunswick, Ga. -Dixie Radio Inc. 101.5 manager of WIXK. Action Dec. 11. mc, channel 268, 32.6 kw. Ant. height above ACTIONS BY PCC average terrain 244 feet. P.O. address Box 519, Panama City, Fla. Estimated construc- WATV Birmingham, Ala.-Granted assign- tion cost $21,825; first year operating cost ment of license from American Electronix APPLICATIONS $7,500; revenue $12,500. Principal: Denver Inc., owned by E. C. Atherson (74 %), Maury T. Brannen (100 %). Dixie Radio is licensee Farrell (25 %) and Thad Holt (1 %) to Satel- WDXR Paducah, Ky. -Seeks assignment of WDLP Panama City, and WYNR Bruns- lite Broadcasting Co., owned by Guy L. of license from E. Weaks McKenney -Smith, wick, Ga. Ann. Dec. 9. to WDXR Inc., owned by E. Weaks Mc- Marthatha S. Picard (27.17 %), SamuleeO. Kenney -Smith (100 %). No financial consid- Morehead, Ky. - Morehead Broadcasting Holt (5.43 %), J. Beasley Williams (5.43 %), eration; transaction of incorporation. Ann. Co. 92.1 mc, channel 221, 3 kw. Ant. height Dan P. Barber (1.09 %) and John R. Jonston Dec. 14. above average terrain minus 19.6 feet. P.O. Jr. (1.(19 %)), Consideration $131,500. Messrs. address Box 59, Morehead. Estimated con- Seymour, Picard, and Holt are employed at KDXI Mansfield, La. -Seeks assignment struction cost $9,235; first year operating WATV(TV) Birmingham, as is Martha S. of license from Leon Buck, to Heart of cost $7.500; revenue $11,500. Principals: Joe Seymour. Action Dec. 15. Dixie Broadcasting Corp. owned by Mr. J. Mauk (25 Earl Buck. No financial consideration; transac- %), J. McBrayer (18.83 %). WWWB -AM -FM Jasper, Ala.- Granted as- tion incorporation. Tommy Combs (18.75 %), William M. Whit- signment of license from Bankhead Broad- of Ann. Dec. 7. aker (21.31 %), Earl S. Young (9.94 %) and casting Inc., owned by Walter Will Bank- KWHG(FM) Lincoln Neb. -Seeks assign- Pauline M. Ellington (6.17 %). Morehead head (80.4 %), Marion B. Grant, John H. ment of CP from Lincoln Broadcasting Broadcasting is licensee of WMOR More- Bankhead, W. A. Grant Jr., John T. Oliver Service, owned by Wendell H. Graham head, and applicant stockholders have in- Martha Ann Bankhead, W. F. Cobb Jr., and (100 %), to Capitol Broadcasting Inc., owned terest in application for new FM in Pike- Barbara B. Oliver (each 2.4 %) with Emelil by Wendell H. Graham (13.33 %), James E. ville, Ky. Ann. Dec. 8. C. Bankhead (0.4 %) to Tri W Broadcasting Kamas (52.22 %) and Everett A. Evnen Inc., owned by Bankhead Broadcasting Inc. (36.67 %). Consideration 120 shares of Capi- Arecibo, P. R.- Caribbean Broadcasting tol Broadcasting stock. Ann. Dec. 14. Corp. 107.3 mc, channel 297, 25 kw. Ant. No financial consideration. Action Dec. 11. height above average terrain 25 feet. P.O. KHOM(FM) Turlock, Calif.- Granted as- WSET Glen Falls, N. Y. -Seeks transfer address c/o Radio Station WCMN Arecibo. signment of license from House of Music, of control of licensee corporation, Olean Estimated construction cost $28,790; first owned by Gordon D. Oslon, Gordon Bon - Broadcasting Corp., from Haut Cookie Shops year operating cost $12,000; revenue $20,000. ender, Roy F. Stallans, Donald E. Johnson, Inc., controlled by Edward A. Haut, to Principals:. A. Esteva Vidal (31.93 %), Juan Oscar Gustafson, Walter G. Pankratz, John Harry V. Barker (100 %). Consideration F. Piza Sacruph (11.2%), Jose Victor Oliver H. Boswell, Dewey W. Green, Charles E. $175,000 and assumption of $85,824.08 liabili- (6.72 %), Marie Lefranc Pla (6.72 %), Aristi- Bakke and Eugene A. Allen (each 10 %) to ties. Mr. Barker is general manager of des Santoni (5.04 %) and others. Caribbean Charles Bakke. Consideration $18,440. Action WSET. Ann. Dec. 8. is licensee of WCMN Arecibo. Ann. Dec. 4. Dec. 14. WFSC Franklin, N. C. -Seeks assignment of license Macon County Broadcasters, Fajardo, P. R. -WMDD Inc. 96.5 mc, chan- WOKZ -AM -FM Alton, 111.- Granted as- from signment of license from Palen Broadcast- owned by Henry G. Bartol Jr. and Gertrude nel 243, 5.43 kw. Ant. height above average S. Taylor (each 50 %), to Radio Station terrain minus 26 feet. P.O. address Box 387, ing Corp., owned by Edward N. Palen (61 %), Eileen C. Palen (29 %), and Herman T. and WFSC Inc., owned by Mr. Bartol and Ger- Fajardo. Estimated construction cost $17,- trude Taylor (each 50 700; first year operating cost $1,200; revenue Blanche M. Bunyan (10 %) to Morell Broad- %). No financial con- casting Co., owned by Anthony C. Morid sideration; transaction of incorporation. none. Principals: Jose R. Madrazo (98.5 %), Ann. Dec. 14. Nimia V. deMadrazo (0.75 %) and Ramon V. Frank and Fernandez (0.75 %). WMDD Inc. is licensee Abraham R. Elanm (33.33 %). Consideration KUSH Cushing, Okla. -Seeks assignment of WMDD Fajardo. Ann. Dec. 8. $185,000. Mr. Ellman is certified public ac- of license from Cimarron Broadcasters Inc., countant. Action Dec. 11. owned by Gordon R. Rockett (99 %) an Aiken, S. C.- Soundcasting Inc. 99.3 mc, KMAM Butler, Mo.- Granted assignment others, to Cimarron Valley Broadcasters channel 257A, 1.46 kw. Ant. height above of license from B. D. Thornton E. E. Sum- Inc., owned by Don M. Kelly (84 %), P. T. average terrain 185 feet. P.O. address Box mers and Woodrow Behannon (each 33%%) Richardson (5 %), C. Richard Stigleman 2206, Aiken. Estimated construction cost $6,- tr /as Bates County Broadcasting Co. to Bates (5 %), Mee Fitzgerald (2.5 %), Winfrey D. 211; first year operating cost $8,200; revenue County Broadcasting Co., owned by same Houston (2.5 %) and Mary Jane Kelly (1 %). Robert Taylor individuals with same interest. No financial Consideration $92 500. Mr. Kelly is manager Klein B. Be chalJr 22 %), W Davidson consideration; transaction of incorporation. of KUSH. Mr. Richardson is on sales staff (22 %), William M. Walton (2%) and Thomas Action Dec. 14. of KVOO -TV Tulsa, and Messrs. Fitzgerald B. Taylor (2 %). Mr. Robert S. Taylor has and Houston serve as counsel for KSPI 90% interest in WALD Walterboro, S. C. and KRNY Kearney, Neb.- Granted assignment Stillwater, Okla. Ann. Dec. 14. 66%% interest in WLOW Aiken. Mr. Beach of license from BI-States Co. owned by F. Wayne Brewster (61.1 %), Willard F. Ander- KELI Tulsa and KTRN Wichita Falls, Tex. has 5% interest in WALD with 33!x% inter- of control of licensee cor- est in WLOW. Ann. Dec. 3. son (10 %), C. E. Freas Jr. (13.9 %), William -Seek transfer S. Bivens (2.8 %), Donald E. Brewster (11.1 %) poration, T & O Broadcasting Co., through Nacogdoches, Tex. - Texan Broadcasting and William F. Anderson (1.1 %) to Radio transfer of control of major stockholding Inc. 98.3 mc, channel 252, 330 w. Ant. height Kearney Inc., owned by Robert Whitehall company, Reserve Life Insurance Co., from

BROADCASTING, December 21, 1964 59 C. A. Sammons (49.3% as executor of estate 14 pursuant to Sec. 1.276 of rules. Action in Cozad, Neb. Action Dec. 16. of Rosine S. Sammons and 49.3% himsed), Dec. 16. Granted motion by Norristown Broad- to Mr. Sammons (31.12% as executor of By report and order, commission ter- casting Inc. (WNAR), Norristown, Pa., to estate of Rosine S. Sammons and 66.93% minated proceeding in Doc. 11239 concerning extend time to Dec. 28 to file replies to ex- himself). No financial consideration; trans- revision of FCC Form 302, "Application for ceptions to initial decision in proceeding on fer follows recapitalization of company. New Broadcast Station License, since pro- AM application. Action Dec. 16. Ann. Dec. 8. posal is currently under consideration in Granted petition by Broadcast Bureau KWAT Watertown, S. D. -Seeks transfer more general proceeding. Action Dec. 9. to extend time to Dec. 21 to file exceptions of control of licensee corporation. Midland By memorandum opinion and order, to initial decision in proceeding on applica- National Life Insurance Co., through trans- commission granted (1) construction permit tions of KWEN Broadcasting Co. and ood- fer of control of major stockholding com- KBLA operate KBLA land Broadcasting Co. for new AM's in Port Co. from to Radio Station to pany, Reserve Life Insurance Burbank, Calif., on 1500 kc, 1 kw -N, 10 kw- Arthur and Vidor, Tex., respectively. Ac- C. A. Sanunons (49.3% as executor of estate to LS, DA -2, conditions, and (2) modification tion Dec. 15. of Rosine S. Sammons and 49.3% himself), of CP for extension of time to June 19, 1965 C. A. Sammons (31.12% as executor of In proceeding on applications of WEZY for KBLA to construct facilities previously Inc. and WICK() Radio Inc. for new FM's in estate of Rosine S. Sanunons and 66.93% BMP -8954 himself). No financial consideration; trans- authorized under BP -10321 and Cocoa, Fla., in Doc. 15476 -7, granted WKKO for change of operation from 1490 kc, 250 w, motion to extend time to Dec. 24 to file re- fer follows recapitalization of company. to 1500 kc, 10 kw, unl. time, DA -2, and Ann. Dec. 8. plies to Broadcast Bureau's oppositions to change trans. site; denied letter objection applicants joint request for approval of dis- WEPG South Pittsburg Tenn. -Seeks as- by Hubbard Broadcasting Inc. (KSTP), St. Eaton P. Govan Jr. missal of WKKO application and grant of signment of license from Paul, and dismissed petition to deny. Com- WEZY. Action Dec. 14. tr /as Marion County Broadcasting Service, missioner Bartley dissented; Commissioner to Marion County Broadcasting Service Inc., Loevinger not participating. Action Dec. 9. Granted petition by Community Tele- owned by Mr. Govan (35 %), Eaton P. Govan casters of Cleveland Inc. to extend time to III (15 %), Mrs. Vinette B. Govan (15 %) and Commission invited comments to notice Dec. 18 to file exceptions to initial decision Forrest W. Crowe (35 %). Ann. Dec. 8. of proposed rulemaking looking toward sub- in proceeding on application and that of stituting FM channel 275 for 243 in Port- Cleveland Broadcasting Inc. for new TV's land, 283 for 272A in Augusta, and 244A for on channel 19 in Cleveland. Action Dec. 11. 276A in Sanford, all Maine. Proposed Hearing cases changes, petitioned for by Guy Gannett Denied petition by Great State Broad- Broadcasting Services, required coordina- caster's Inc. to extend time for oral argu- INITIAL DECISIONS tion with Canadian Government. Latter in- ment in proceeding on application and that provided of D and E Broadcasting Co. for new AM's Hearing Examiners Isadore A. Honig dicated there were no objections in San Antonio, Tex. Action Dec. 9. F. Naumowicz Jr. issued initial proposed station on channel 275 in Portland and Chester be limited to 100 kw RP and 1,513 feet ant. decision looking toward (1) granting appli- ACTIONS ON MOTIONS cation of Community Broadcasting Service height (facilities proposed by Gannett) and, FM on channel 221 (92.1 mc) at further, that commission would not object By Chief Hearing Examiner Inc. for new to future operation of CHLT -FM on channel Vineland, N. J., and (2) denying application James D. Cunningham of Mortimer and Vivian Eliza Hendrickson 274C1, Sherbrooke, Quebec, with 100 kw ERP for same facilities. Action Dec. 16. and 1,851 feet ant. Action Dec. 9. Ordered that Examiner Walther W. Hearing Examiner Basil P. Cooper is- WKKO Cocoa, Fla.- Denied request for Guenther, in lieu of Examiner James D. sued initial decision looking toward (1) waiver of Sec. 1.569 of rules and returned Cunningham, shall serve as presiding officer granting application of Cambridge Broad- retendered application for increase in hours in proceeding on application of International casting Corp. for new FM on channel 268 of operation on 660 kc from 1 kw, D, to 1 Panorama TV Inc. for new TV on channel (101.5 mc) at Merced, Calif. and (2) grant- kw, DA -N, Unl. Action Dec. 9. 40 in Fontana, Calif., and, in accordance ing request by Merced Broadcasting Co., to KDAY Santa Monica, Calif.- Waived Sec. with tentative plans made during Nov. 10 dismiss, but with prejudice, similar applica- 1.571 of rules and accepted for filing appli- conference, scheduled hearing for Jan. 13, tion. Action Dec. 15. cation to change operation on 1580 kc from 1965 in Los Angeles. Action Dec. 15. Hearing Examiner Herbert Sharfman is- 10 kw-N, 50 kw -LS, DA -2, to 50 kw, DA -2, On own motion, continued to date to Unl. Action Dec. 9. be specified Dec. 16 oral argument on Big - sued supplemental initial decision affirming bee Broadcasting Nov. 13, 1963 initial decision which looked Commission granted license renewals to Co. petition to dismiss ap- toward granting applications of Southern following: WGN -TV Chicago, without preju- plication for new AM in Demopolis, Ala. Radio and Television Co. for new AM on dice to whatever action may be taken as re- Action Dec. 8. 15415 1440 kc, 1 kw -N, 5 kw -LS, DA -2, in Lehigh sult of proceedings to Doc. concerning Acres, Fla. and Robert Hecksher to increase cross -TV-CATV ownership. (Chairman Henry By Hearing Examiner Basil P. Cooper nighttime power of WMYR Fort Myers, Fla., and Commissioner Cox dissented.) WBBM- Granted request of Broadcast Bureau to on 1410 kc, DA -N, from 500 w to 5 kw, con- TV Chicago (Chairman Henry and Commis- reopen record in proceeding on applications tinued daytime operation with 5 kw; both sioner Cox dissented.); WJJD -AM -FM Chi- of Merced Broadcasting Co. and Cambridge subject to condition imposed in initial deci- cago (Commissioner Cox dissented.); WCRW Broadcasting for new FM's in Merced, Calif., sion precluding pre- sunrise operation with Chicago; WJOL -AM-FM Joliet, Ill. (Corn- to receive in evidence Merced Broadcasting daytime facilities pending final decision in missioner Cox dissented.); WIRL Peoria, Ill.; letter and affidavit, and closed record. Ac- Doc. 14419. Action Dec. 15. WGGH Marion, Ill.; WHBY Appleton, Wis. tion Dec. 11. Hearing Examiner Basil P. Cooper issued (Commissioner Cox dissented.); WSAU -AM- FM Wausau, Wis. (Commissioner Cox dis- By Hearing Examiner Thomas H. Donahue initial decision looking toward granting ap- sented.); WOSH Oshkosh, Wis. (Commis- plication of Noble Broadcasting Corp. for sioner Cox dissented.) WISM Madison, Wis. Granted motion by Naugatuck Valley renewal of license of WILD Boston. Appli- Service Inc. (WOWW), cation had been set for hearing to inquire (Commissioner Cox dissented.), and WMAM Naugatuck, Conn., to Federal Marinette, Wis. Action Dec. 9. continue certain procedural dates and re- into number of alleged violations of By report and recommendation to Court schedule Jan. 11 hearing for Feb. 11, 1965 in statutes rules and regulations of commis- of Appeals, commission recommended that proceeding on AM application. Action Dec. sion and to determine whether Noble Broad- 1. casting Corp. was qualified financially and court return jurisdiction of Burlington - Mount Holly, N. J., competitive AM pro - In proceeding on applications of Du- otherwise to be licensee of commission. Ac- so tion Dec. 11. ceeding to commission that commission buque Broadcasting Co. and Telegraph -Her- may dispose of case as follows: (1) set ald for new FM's in Dubuque, Iowa, in Doc. Commission gives notice that Oct. 22 aside June 12, 1963 grant to Mount Holly - 15442 -3, granted Telegraph- Herald request to initial decision which looked toward grant- Burlington Broadcasting Inc., for AM in continue Dec. 17 hearing to Jan. 25, 1965. ing application of James E. Walley to in- Mount Holly (WJJZ) now operated by re- Action Dec. 15. crease daytime power of KAOR Oroville, ceiver; (2) grant application of Burlington Calif., on 1340 kc from 250 w to 1 kw, con- Broadcasting Co. for new AM in Burlington Granted motion by Meredith Colon tinued operation with 250 w -N; conditions to extent that it seeks daytime operation, Johnston (WECP), Carthage, Miss., to correct became effective Dec. 11 pursuant to Sec. and (3) petition for of rules transcript in proceeding on AM application deny waiver and that of William Howard Cole (WHOC), 1.278 of rules. Action Dec. 11. and return application by West Jersey Philadelphia, Hearing Examiner Chester F. Naumowicz Broadcasting Co. for new AM in Mount Miss. Action Dec. 9. Holly. Commissioner Bartley concurred and Jr. Issued initial decision looking toward Hearing .1. granting application of Capital Broadcasting voted to grant nighttime operation to Bur- By Examiner Charles Frederick Co. for new FM channel 283 (104.5 mc); lington Broadcasting Co.; Commissioner Cox Granted request by Ubiquitous Fre- ERP 10.25 kw; ant. height 201 feet, in Spring- not participating. (On March 19, 1984, this quency Modulation Inc. to continue Dec. 14 field, Ill. Action Dec. 10. case was remanded to the commission by hearing to Dec. 21 in proceeding on applica- Hearing Examiner Thomas H. Donahue the Court of Appeals, which retained ju- tion and that of Nelson Broadcasting Co. issued initial decision looking toward grant- risdiction. Certiorari was denied on Oct. 12, for new FM's in Hyde Park and Kingston, ing applications of (1) Meredith Colon 1964.) Action Dec. 9. N. Y., respectively. Action Dec. 8. Johnston for new AM (WECP) on 1480 kc, 500 w, D, in Carthage, Miss.; conditioned to By Hearing Examiner Walther W. Guenther no pre -sunrise operation with daytime facili- Routine roundup ties pending final decision in Doc. 14419, and Continued Dec. 14 further hearing to (2) William Howard Cole to increase day- ACTIONS BY REVIEW BOARD Jan. 11, 1965 in proceeding on AM applica- time power WHOC Philadelphia, Miss., on tions of Copper Country Broadcasting Co. 1490 kc from 250 w to 1 kw, continued By memorandum opinion and order in (WMPL), Hancock, and Upper Michigan nighttime operation with 250 w; conditions. proceeding on applications of Lorenzo W. Broadcasting Co. (WHDF), Houghton, Mich. Milam and Jeremy D. Lansman and Chris- Action Dec. 11. Action Dec. 10. tian Fundamental Church for new FM's in OTHER ACTIONS St. Louis, in Dec. 15615, 15617, (1) denied By Hearing Examiner H. Gifford Irion motion by Christian to enlarge issues; (2) Commission gives notice that October 23 dismissed Milam and Lansman motion to In Columbus, Ohio, TV channel 40 pro- initial decision which looked toward granting accept requests for enlargement of issues ceeding in Doc. 15619 -20, granted Peoples application of Brown Publishing Co. for new and other relief and Christian's reply; and Broadcasting Corp. request to continue hear- FM on channel 269 (101.7 mc) in Urbana, (3) dismissed as moot motions by Broad- ing from Dec. 16 to Dec. 30. Action Dec. 14. Ohio, became effective Dec. 14 pursuant to cast- Bureau and Christian to strike and all Sec. 1.276 of rules. Action Dec. 16. related pleadings by latter. Action Dec. 16. By Hearing Examiner Commission gives notice that Oct. 23 Granted joint petition by Tri- Cities Chester F. Naumowicz Jr. initial decision which looked toward grant- Broadcasting Co. and Dawson County Broad- ing application of Marine Broadcasting Corp. casting Corp. to extend time to Dec. 22 to Formalized by orders certain agree- for new FM on channel 288 (105.5 mc) rn file oppositions to motions to enlarge issues ments reached and rulings made at Dec. 11 Jacksonville, N. C., became effective Dec. in proceeding on applications for new AM's prehearing conference in Fort Worth TV

60 (FOR THE RECORD) BROADCASTING, December 21, 1964 PROFESSIONAL CARDS

JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS JANSKY & BAILEY Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS RADIO G TELEVISION Consulting Engineers National Press Bldg. Upper Montclair, N. J. 527 Munsey Bldg. 2911 - 2419 M St., N.W. Wash. 4, D. C. Pilgrim 6 -3000 STerling 3 -0111 Telephone District 7 -1205 Laboratories, Great Notch, N. I. Washington 37, D. C. 296 -6400 Washington 4, D. C. Member AFCCE Member A. FCCE Member AFOCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver EQUIPMENT CO. 42 Years' Experience in Radio CONSULTING RADIO ENGINEERS Everett L. Dillard, Gen. Mgr. Munsey Building District 7 -8215 Edward F. Lorentz, Engr. Engineering Chief 930 Warner Bldg. National 8 -7757 INTERNATIONAL BLDG. 1710 H St., N.W. 298 -6850 Washington 4, D. C. DI 7 -1319 Washington 4, D. C. WASHINGTON 6, D. C. WASHINGTON 4, D. C. Member AFCCE Member AFCCE Member AFOCE Member AFCCE

A. EARL CULLUM, JR. SILLIMAN, MOFFET KEAR & KENNEDY GUY C. HUTCHESON CONSULTING ENGINEERS & KOWALSKI P.O. Box 808 CRestvlew 4 -8721 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE 1405 C St., N.W. WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Republic 7 -6646

MElrose 1 -8360 Washington 5, D. C. Member dFCCE ARLINGTON, TEXAS Member AFCCE Member A FCCE

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER Radio- Television Associate Communications -Electronics Box 68, International Airport George M. Sklom 9208 Wyoming Pl. Hiland 4 -7010 901 20th St., N.W. San Francisco 28, California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 Diamond 2 -5208 KANSAS 14, Federal 3 -1116 Riverside, III. (A Chicago suburb) CITY MISSOURI Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS TELEVISION and RADIO Applications and Field Engineering ENGINEERING CONSULTANTS 9th Floor, Securities Bldg. 8200 Snowville Road 345 Colorado Blvd. -80206 729 15th St., N.W., 393 -9616 Cleveland 41, Ohio Phone: (Area Code 3031 333 -5562 420 Taylor St. Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO San Francisco 2, Calif. Member A FCCE Member AFCCE Member AFCCE PR 5 -3100

E. ROHRER MERL SAXON WILLIAM B. CARR RAYMOND PETE JOHNSON & Associates Consulting Engineer Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER AM -FM -TV Consulting Radio Engineers Applications -Field Engineering 622 Hoskins Street Microwave 436 Wyatt Bldg. Box Washington 5, D. C. Suite 601 Kanawha Hotel Bldg. Lufkin, Texas P. 0. 13287 Fort Worth 18, Texas Phone: 347 -9061 W.Va. Dickens 2 -6281 BUticr 1 Charleston, NEptune 4 -4242 NEptune 4 -9558 -1551 Member A FCCE

OSCAR LEON CUELLAR E. JR. JOHN H. MULLANEY E. E. BENHAM HAROLD MUNN, CONSULTING RADIO ENGINEER BROADCAST ENGINEERING and ASSOCIATES AM -FM -TV & ASSOCIATES A Division of Multronics, Inc. CONSULTANT 250 W. Santa Maria, P.O. Box 11276 Consulting Engineers Multronics Building Phone (Area Code 602) 294 -7000 Blvd., Suite 408 Box 220 5712 Frederick Ave. Rockville, Md. Directional Antennas Design 6725 Sunset Coldwater, Michigan la suburb of Washington) Applications And Field Engineering Hollywood, California Phone: 301 427 -4666 Tucson, Arizona 85706 Phone: BRoadway 8 -6733 Member APOCE Member IEEE HO 6 -3227

u COMMERCIAL RADIO CAMBRIDGE CRYSTALS MONITORING CO. PRECISION FREQUENCY JAMES F. LAWRENCE, JR. Service PRECISION FREQUENCY MEASURING SERVICE FM and 'TV Engineering Consultant MEASUREMENTS and SPECIALISTS FOR AM -FM -TV Applications Construction. Do AM -FM -TV Precision Frequency Measurements. 103 S. Market St., 445 Concord Ave., irectory Lee's Summit, Mo. Cambridge 38, Mass. TELETRONIX ENGR. CO. Phone Kansas City. Laclede 4 -3777 Phone TRowbridge 6 -2810 308 Monterey Rd., S. Pasadena, Cal. Phone 213 -682 -2792

BROADCASTING, December 21, 1964 61 Aurora, Dl.; WQFM- Granted CP's to install new trans. at channel 20 proceeding and Chicago TV chan- Caro, Mich.; WMRO main trans. location as auxiliary trans. for nel 38 proceeding; specified certain proce- (FM) and SCA Milwaukee; *WRPN -FM Hartford, Wis.; WCRM following: K000 Omaha, remote control dural dates and scheduled hearings for Feb. Ripon, Wis.; WTKM permitted; KDOV Medford, Ore. 24, 1965 for evidence on issues 1, 2 and 6 in Clare, Mich.; WKDK Newberry, S. C.; WKTY Chicago proceeding arid, if necessary, for La Crosse, Wis.; WMFM(FM) and SCA Madi- Granted CP's to install new trans. as on issues 1, 2, 6 son, Wis.; WNMP Evanston, Ill.; WRJC auxiliary transmitters for following: KTLN March 15, 1965, for evidence -FM Madison, Wis.: KXOK and 7 in Fort Worth case, and consolidated Mauston, Wis.; WRVB Denver, remote control permitted; session for April 1, 1965 for evidence to be WTTW(TV) Chicago, and WOMN Decatur, St. Louis, WWL New Orleans, WAVI Day- offered by Warner Brothers on issues 3, 4 Ga. ton, Ohio, remote control permitted; condi- and 5. Action Dec. 14. WO8AM Freeport, Pa.- Granted CP to tion. change trans. site to Butler Junction, Pa., By Hearing Examiner Elizabeth C. Smith and make changes in ant. system for VHF - Actions of December 9 In Cleveland, TV channel 65 proceeding, TV translator. KSFR(FM) San Francisco - Granted granted request by Cleveland Telecasting KO9GQ Craig, Colo. - Granted CP to change in remote control authority. Corp. to continue Dec. 15 further prehear- change frequency to channel 9 for VHF -TV City of Atkinson Atkinson Neb.-Granted Ing conference to Jan. 6, 1965. Action Dec. translator. CP's for new VHF-TV translators on chan- 14. K72AX, K76AS, K80AB Tucumcari, N. M. nels 7 and 12, to rebroadcast programs of Opinions and Review -Granted CP's to make changes in ant. KTIV -TV (ch. 4) and KVTV -TV (ch. 9) By Office of system for UHF -TV translators. both Sioux City, Iowa. In proceeding on applications of Harry *KUON -TV Lincoln, Neb.- Granted mod. KBLA Burbank, Calif.- Granted extension Wallerstein, receiver, Television Co. of of CP to change ERP to 310 kw vis., and of completion date to June 19, 1965. America Inc. et al., for renewal of license. 155 kw aur.; change type ant., and ant. Birmingham Broadcasting Co., Irondale, assignment of license and transfer of con- height 830 feet. Ala.- Granted extension of temporary au- trol of KSHO -TV Las Vegas, granted peti- 8, 1965, Wil- Actions 11 thority through March to operate tion by Wallerstein and Arthur Powell of December 5 D); sub- liams to extend time to Jan. 14, 1965 to file facilities of WD{I (1480 kc, kw, exceptions and memoranda of law in sup- KLBK Lubbock. Tex. -Granted increased ject to express understanding that no com- port thereof to initial decision. Action Dec. daytime power on 1340 kc from 250 w to 1 parative advantage over co- pending appli- kw, continued nighttime operation with 250 cation by Dorsey Eugene Newman shall ac- 14. w, and installation new trans.; conditions. crue to Birmingham Broadcasting Co. by Granted petition by Newton Broadcast - virtue of temporary operation. ing Co. to extend time to Dec. 16 to file reply KREZ -TV, Channel 6 Durango, Colo. - brief to exceptions in proceeding on appli- Waived Sec. 73.613 of rules and granted CP WTOA(FM) Trenton, N. J.-Remote con- cation and that of Transcript Press Inc. for to change ERP vis. to 3.10 kw, aur. to 1.55 trol permitted. new AM's in Newton and Dedham, Mass., kw; ant. height to 340 feet; change trans. KLMO Longmont, Colo.- Granted CP to respectively. Action Dec. 11. and studio location; type trans. and type change facilities from 1050 kc, 250 w to ant.; and make changes in ant. system. 1060 kc, 10 kw; install new trans., and make BROADCAST ACTIONS WGH Newport News, Va.- Granted CP to engineering changes in ant.; condition. make changes in by Broadcast Bureau the daytime ant. system, WAGR -FM Lumberton. N. C. - Granted WBMD Baltimore -Granted CP to install SCA on sub -carrier frequency of 67 kc. Actions of December 15 alternate -main trans. at main trans. location. K13DL Bridgeport, Wash. -Granted license WTAX -FM Springfield, Iii.-Granted CP KGRT Las Cruces, N. M.-Granted CP to for VHF -TV translator, and specify type to increase ERP to 17 kw, and ant. height to install new trans. as auxiliary trans. at main trans. 320 feet. continued operation on channel trans. location. K76BY Ely, Minn.- Granted license for 279 (103.7 mc). KIMN Denver -Granted CP to change UHF TV translator. KHOU -TV Houston- Granted license cov- auxiliary trans. from non -directional day- WJBK -TV Detroit-Granted mod. of li- ering changes, and redescribe trans. loca- time to directional. cense to reduce aur. ERP to 10 kw, and tion as DeWalt, Tex. WRKB Kannapolis, N. C.- Granted CP to change type trans. WBJA -TV Binghamton, N. Y.- Granted li- change ant.- trans. location. KHOL -TV Kearney, Neb.- Granted mod. cense covering changes. WERI Westerly, R. I.- Granted license to of license to reduce aur. ERP to 63.2 kw. KFNW -FM Fargo, N. D.- Granted mod. use former main trans. as auxiliary trans. WJBF(TV) Augusta, Ga.-Granted mod. of CP to delete remote control operation, during daytime hours and alternate main of license to reduce aur. ERP to 20 kw. change studio location, and change type during nighttime hours. WNCT(TV) Greenville, N. C. - Granted trans. and type ant. mod. of license to reduce aur. ERP to 31.6 KCHS Truth or Consequences, N. M.- kw, and change type aur. trans. *WCLP -TV Chatsworth. Ga.- Granted ex- Granted mod. of license to change hours of KIFM(FM) Bakersfield, Calif. - Granted tension of completion date to June 15, 1965. operation from specified to uni. hours. mod. of license to change name to Stereo KRBC -TV Abilene, Tex. -Granted license WKBJ -FM Milan, Tenn.-Granted mod. of Broadcasting Co. covering changes; and mod. of licenses to CP to change type ant.: ant. height 175 feet. WERB Garden City, Mich.- Granted mod. reduce aur. ERP to 28.8 kw; and use driver KDON Salinas, Calif.- Rescinded actions of license to change name to WERB Inc. of previously authorized trans. as auxiliary of Nov. 13 which (1) granted renewal of KTMS Santa Barbara, Calif. - Granted trans. at main trans. site. license, and (2) assignment of license to mod. of license to change name to News - Southwest States Inc.. KOSA -TV Odessa, 1460 Inc. Applicants unable to consummate Press Publishing Co. Tex.; KROD -AM -TV El Paso. Tex.. and assignment within prescribed time. *WILL -TV Urbana, 111.- Granted CP to KRNO San Bernardino, Calif.- Granted mod. change ERP to 316 kw vis., and 167 kw aur.; of licenses to change name to Trigg- Vaughn Actions of December 10 change trans. location; change type trans. Stations Inc. and type ant.; make changes in ant. system, WKVK Virginia Beach, Va.- Granted CP and change ant. height to 990 feet. KOBE Las Cruces, N. M.- Remote control to change ant.- trans. location, studio and KCMK(FM) Kansas City, Mo.- Granted CP permitted. remote control point, and make changes in to move studio and ant. -trans. location, and WKJF(FM) Pittsburgh- Granted CP to ant. system. specify remote control point. increase ERP to 40 kw. KHIQ(FM) Sacramento, Calif. - Granted KFOG(FM) San Francisco -Granted CP to KFMR(FM) Fremont, Calif.- Granted CP CP to replace expired permit for changes in install new trans., and make other engi- to increase ERP to 3 kw, and install new ant-trans. and studio location, and changes neering changes; remote control permitted. trans. in transmitting equipment; remote control WSIX -FM Nashville -Granted CP to in- WIBF(FM) Jenkintown, Pa.- Granted CP permitted. stall new trans., and make other engineer- to increase ERP to 3 kw, decrease ant. *WMUA(FM) Amherst, Mass.- Granted CP ing changes. height to 300 feet, and install new trans.; to install new ant. and change ant. system. WKNT -FM Kent, Ohio -Granted CP to remote control permitted. *WWHI(FM) Muncie, Ind.-Granted CP to change trans. equipment, and make other WHLI -FM Hempstead, N. Y.- Granted CP install new ant. and make changes in ant. engineering changes. to increase ERP to 3 kw, decrease ant. system. *WYES -TV New Orleans- Granted mod. height to 230 feet; install new ant.; remote WBBQ -FM Augusta, Ga.- Granted CP to of CP to change type trans., and aur. ERP control permitted; conditions. increase ERP to 100 kw, install new trans. to 31.6 kw. KQRS -FM Golden Valley, Minn.-Granted and ant. is Following were granted extensions of mod. of CP to increase ERP to 27 kw, KDOK -FM Tyler, Tex. -Granted mod. of completion dates as shown: KFNW-FM Far- change type trans. and type ant., and make CP to change type trans. and type ant. go, N. D., to Feb. 1, 1965; WPRC Lincoln, other engineering changes; conditions. *WSLU(FM) Canton, N. Y.- Granted mod. Ill., to May 9, 1965; WADA Shelby, N. C., to *KUOW(FM) Seattle- Granted mod. of CP of CP to change type ant. April 27, 1965; WNJZ Port Chester, N. Y., to to increase ERP to 86 kw, decrease ant. KTEA -FM Midwest City, Okla.- Granted May 9, 1965; KTAL -FM (auxiliary trans.) height to 730 feet, and change type ant. SCA on sub -carrier frequency of 67 ke. Texarkana, Tex.- Shreveport, La., to May KFMP Port Arthur, Tex. -Remote control 12, 1965: WJIZ(FM) Albany, Ga., to Feb. 1, Actions of December 14 permitted. 1965; WJMD(FM) Bethesda, Md., to Feb. 1, Government Services Inc., Fontana Vil- KFQD Anchorage, Alaska -Rescinded Dec. 1965; KLBS -FM Los Banos, Calif., to May lage, N. C.- Granted CP for new VHF -TV 8 action which granted CP to change fre- 25, 1965; KGRI-FM Henderson, Tex., to May translator on channel 8, to rebroadcast pro- quency from 730 kc to 750 kc; 30 day wait- 20, 1965; WHPL -FM Winchester, Va., to May grams of WHIR -TV (ch. 10) Knoxville, ing period had not elapsed. 15, 1965; KPET -FM Lamesa, Tex., to June Tenn. WAD2 Winston- Salem, N. C.- Granted CP 1, 1965; KBHF(FM) Bozeman, Mont., to WLPR(FM) Mobile, Ala.- Granted SCA to install trans. at main trans. location as June 1, 1965; WRHM -FM Livingston, Tenn., on sub -carrier frequency of 67 kc. auxiliary trans. daytime, and alternate main to June 8, 1965; KLGS(FM) Los Gatos, WMAQ-AM -FM Chicago -Granted renewal nighttime. Calif., to June 8, 1965; WCWC-FM Ripon, of licenses; without prejudice to such ac- WMUK(FM) Kalamazoo. Mich.- Granted Wis., to Feb. 1, 1965. tion as commission may deem warranted as CP to change type ant. and increase ERP to WRHM -FM Livingston, Tenn. - Granted result of final determinations: (1) with re- 39 kw. mod. of CP to change name to R. H. Mc- spect to conclusions and recommendations WBKV-FM West Bend, Wis.- Granted CP Coin, trias Audio Broadcasters. set forth in report of network study staff; to increase ERP to 20 kw, install new trans. WLS -FM Chicago -Granted mod. of CP to (2) with respect to related studies and in- and ant.: conditions. increase ERP to 20 kw: conditions. quiries now being considered or conducted KFMN(FM) Abilene, Tex.- Granted CP to WABA -FM Aguadilla, P. R.- Granted mod. by commission; and (3) with respect to install new ant, new trans., increase ERP of CP to make engineering changes; remote pending anti -trust matters relating to NBC to 3 kw, ant. height to 145 feet, and change control permitted. and RCA. ant.- system. WITN -FM Washington, N. C.- Granted Granted renewal of licenses of following Granted CP's to install auxiliary trans- mod. of CP to change ERP to 97 kw, and main and co- pending auxiliaries; KZAM mitters at main trans. location for following: make changes in ant. system. (FM) and SCA Seattle; WDLM East Moline. WFRL Freeport, Dl. and KHOB Hobbs, N. Ill.; WKFM(FM) and SCA Chicago; WKYO M. Continued on page 68

62 (FOR THE RECORD) BROADCASTING, December 21, 1964 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE- MONDAY preceding publication date.) SITUATIONS WANTED 20.$ per word $2.00 minimum HELP WANTED 25¢ per word -$2.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGEN- CIES advertising require display space. All other classifications, 30¢ per word -$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington, D. C., 20036. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to hox numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO-Help Wanted Sales- (Cont'd) Announcers-(Coned)

A1anagemeot The top rated station in the nation's 15th Wanted: Country & western disc jockey, market would like to talk with a pro who also combination news man and c/w dj. Air knows he can sell the most promotional mail air check to Bob Wooten, KAYO, Energetic, mature manager for successful operation to be found. Popular music, un- Seattle, Washington. Midwest station in one of the nation's Top usually heavy news, and community service 10 markets. Must understand local radio, make this station hard to beat. If you want Can you do sports, can you sell radio adver- sales, news, programing and translate con- to make a big five figure income, you can't tising, are you an all around radio man, an- cept into major market. Attractive salary miss, if you're a pro. Our city is also hard nouncer, sportscaster, salesman, then you plus profit sharing. Excellent physical plant to beat, as a place to live. A thorough busi- will fit the needs of this rocky mountain sta- and professional staff. Opening due to ex- ness & personal resume with a recent pic- tion. Take complete charge of sports sell pansion of group operation. Management ture is first required. Contact Ralph Petti, your own programs, make good living with experience required. Box M -71, BROAD- Station manager, KONO Radio. San An- a nice station in great sporting country. CASTING. tonio, Texas. First phone needed. Resume tape and salary with first letter: KCAP, Helena, Montana. Manager with top sales experience. $7500- Announcers 10,000 depending upon experience and rec KEYR, Scottsbluff, Nebraska, accepting ord. Ohio -West Virginia area. Send com- All around announcer. Experience a must. auditions for staff man with 1st class license plete resume. Box M -83, BROADCASTING. Middle road format. Good start, with in- (no R &R). Send air check and five minute creases. Upstate, N. Y. Send tape and resume newscast, plus three commercials, resume, Station manager strong on sales. Southeast- to Box L -330. BROADCASTING. state current earnings. Tapes not return- ern N.Y. Great opportunity. Mail full par- able. Box 282, Scottsbluff, Nebraska. ticulars with requirements to Box M -155. Michigan U. P.- Responsible 1st phone an- BROADCASTING. nouncer after Jan. 1. Nice area -good salary, KKJO, St. Joseph, Mo. has opening for Box M -45, BROADCASTING. night shift announcer with 1st phone. $400 Management trainee. Expanding multi -sta- to start. Contact Tom Elkins. tion organization needs young man with New York area growing group of stations solid radio sales and all -round radio exper- seek experienced staff announcer with solid Immediate opening- experienced announcer ience background for sales manager posi- command of broadcasting basics. Must have must type and be strong on production, tion in Rock Mountain region. Salary and pleasant air voice, polished news and corn - sports helpful. Character must bear investi- commission. Box M -169, BROADCASTING. mercial delivery also able to assume creative and responsible duties in program de- gation. Permanent mild climate near Se- partment which produces quoia and Kings Canyon Parks. KONG AM Sales manager. Metropolitan market, South- extensive public & FM, Visalia, Calif. west. Must be a top salesman himself. Box affairs and special events programing. We're M -172, BROADCASTING. musically middle -of-the -road. Excellent salary for man. Automation pioneer pays $10 hour for non- the right Send complete re- union announcer We Television station sume, photo and audio tape to Box M -54, recorded intros. fur- constructing CATV sys- BROADCASTING. nish record list, you supply ad -lib intros tems needs general manager with proven on tape. Send audition to Bill Higley, administrative and sales experience. CATV KVMA, Magnolia, Ark. experience not necessary. Far West. All replies confidential to Box M -182, BROAD- 5,000 watt North Carolina station has im- CASTING. mediate opening for one first phone combo IMPORTANT ANNOUNCEMENT man and a personable di, with 3rd ticket. New station in Myrtle Beach, S.C. needs Send resume, tape and photo to WDSL thoroughly experienced Salesman to assume Effective Jan. 1, 1965 the following Radio, P.O.B. 404, lvtocksville, N. Carolina. management responsibilities. Operation will classified rates will be applicable to begin March 1. If Interested, include full Quality big band, big coverage station re- details about yourself in first letter to Jim all advertisers: quires good all around announcer who Roper. Radio station WYMB, Manning, S.C. Help Wanted __.per word -30g knows and likes non -rock popular music. ($2.00 minimum) $120 for 40 day week. Send P resumeme to h Winslow Porter,, W JTO Bath, Sales Situations Wanted .__._._.._..__. per word -25¢ 1$2.00 minimum) Maine. If you dig Top 40 sounds, if you will work All other classifications..._... per word-354 Georgia -AM -FM station needs announcer hard, if you are ready for a Top Ten market (54.00 minimum) with experience in local news. Contact Bob in the East, you can earn upwards of $12,- Thorburn, WLBB, Carrollton, Ga. 000 your first year with us. Send resume, DISPLAY ADS $25 per inch. (Stations For photo or snapshot and references. Box M- Sale, Wanted To Buy Stations, Employment Immediate opening -board announcer, net- 130, BROADCASTING. Agencies, Brokers REQUIRE DISPLAY space). work station. WLDB, Atlantic City. "Every call a Sale" Salesmen wanted calling Wanted experienced announcer for good on radio, TV stations, free to travel, own music station. Must have third class ticket. car. Proven creative audience traffic and Salary commensurate with ability and ex- sales builder, protected territory, good men Montana - Broadcaster needed for both perience. Contact Peter A. Wolf. WMDN, earn $15 to $25,000 per year, Box M -139, radio and TV. You must have the usual Midland, Michigan. BROADCASTING. qualities, resonant voice, sell -ability, knowledge of the show business part of broad- Immediate opening for first phone announc- $55.. .Sales opportunity, .Highest commis- casting. If you have experience write today er. Contact WSYB, Rutland, Vermont. sion % in the industry! If you are not with the resume, audio tape, and or SOF. afraid to sell -in fact enjoy it! Ground floor Include details in first letter. Box M -77, Announcer. Town of 25,000. AM -FM opera- opportunity. BROADCASTING. tion, single station market, strong on com- New station, metropolitan mar- munity affairs. A station you'll be proud to ket. Rush background letter, billing per- Morning man. New York state. Experienced formances, work for. Send resume and tape to WTTF, references. Box M -147, BROAD- only. Good voice. Top pay. Send tape resume Tiffin, Ohio. CASTING. to Box M -109, BROADCASTING. Live, work, play in Myrtle Beach, Ap- Aggressive ambitious top notch salesman for 1st phone tickets only -want your first S.C. chance? Start at $120.00. Can you handle top plications being taken now for staff to oper- growing, metropolitan Station. Great oppor- ate new station beginning March 1. Tell us tunity. Box M -171, BROADCASTING. 40 program and still be flexible to handle adult music? Have minimum 2 years exper- about yourself in letter to Jim Roper, WYMB, Manning, S.C. Include audition tape. Number one station in Central California ience. Married, draft or service free. Good market needs experienced salesman. Plenty commercial delivery. Ready to settle with Midwest daytimer and full time FM needs of competition, but a chance to make some 1st class station. Good credit, no drifters. combination announcer salesman and possi- money and grow with a From Iowa, Illinois, Missouri. Minnesota, chain. Minimum Send tape, photo, detailed employment bly sports play -by -play. Present employee plus liberal commission and fringe benefits. earning over $700 monthly. First phone Send resume and photo to Mike record, personal resume immediately. Box Schwartz. M -145, BROADCASTING. helpful but not necessary. Phone 317 -664- KFIV, Modesto, California. 7396. West coast: Major market 50 kw affiliate Experienced radio time salesman, must be a looking for communicator with wit, mature Announcing problems? Audition failures? resident of Central Pennsylvania. Permanent judgement and knowledge of music for key Self -Confidence? Technique? I can help you! position with growing organization. Top spot in a personality oriented, modern adult Personal. Confidential. Write: Hal Fisher, salary, usual benefits. Phone collect, Ralph station. Immediate opening. Send tape and Broadcasting Consultant, 678 Medford, S. Hartman, WFEC, Harrisburg. resume to Box M -163, BROADCASTING. Patchogue, New York 11772.

BROADCASTING, December 21, 1964 63 Technical Production- Programing, Others Announcers- (Cont'd)

Engineer- announcer for established New Continued Experienced in announcing, directing, news, York State single station market. Must have relocate rBROAD- previous experience with a strong mainten- 00. Write -176 ance background. Write Box M -49, BROAD- News director- announcer to gather, write station $500 CASTING stating experience, references, and deliver local and state news. Experi- CASTING. and salary requirements. enced, responsible and preferably 28-40. First phone. Age 20. Some board experience. Good pay, excellent working conditions and No air experience. Prefer top 40. Will con- Chief engineer -with construction exper- opportunity for growth with solid broad- sider anything. Box M -178, BROADCAST- ience for new station soon to go on the air. cast organization. Send resume, photo and ING. Major metropolitan market, Eastern part of sample tape of your work to Donald Midwest area. If you can do some announc- Knowles -WDEA Radio, 68 State Street, Announcer- newsman, with first phone, 7 ing, so much the better. Rush letter of Ellsworth, Maine. years experience. References. Minimum background, with references, salary re- salary considered $135.00 pr. /wk. presently quirements, tape. Box M -146, Broadcasting. News-morning man for highly professional employed. TV experience, plus will consider small market station. Must be dependable, PD position, in radio. Box M -179, BROAD- Wanted. ..Engineer- announcer. KNCY, Ne- hard worker to fit in with current top- flight braska City, Nebraska. staff. Immediate opening. Call Jim Gardner - CASTING. WDOE- Dunkirk, New York. . .716- 366 -6161. Seasons Greeting to all! DJ -Non rock and Engineer- announcer, first phone, immediate. Top 40 available. Live audition and inter- New fulltimer WLKN, Lincoln, Maine. Write Full time news director wanted for excel- view a must at my expense. Buzz area 1851 Church Street, Rahway, N.J. lent small market station. Must be exper- code 201 -763 -5912 anytime or write Box M- ienced in gathering and reporting local 188, BROADCASTING. Chief engineer or combo -experience. New news from studio and mobile unit. Contact station -top pay. Call Mr. Dresner- 914 -562- Bob Thorburn, WLBB, Carrollton, Ga. 1st phone, 3 yrs. experience. must have 1260 or 831 -1260. evening shift. Available immediately. Box Production manager wanted to head depart- M -189, BROADCASTING. Production ment. Must be experienced all phases pro -Programing, Others duction as well as able copywriter. Liberal Att. Mr. Employer: 1st phone anncr /engr. salary plus fringe benefits. Send resume. seeking that elusive, all-important first posi- 50,000 watt clear channel radio station needs salary requirement, etc. to J. M. Ryder, tion with a good, progressive station. I am alert, alive, experienced newsman. Send WQUA Moline, Illinois. a Negro graduate from a highly accredited tapes, background resume, school for announcing in New York City. minimum salary, prove myself references etc. Experience required in air - Situations Wanted Management I am confident that I shall work, legwork, writing and editing. Only - qualified and competent in this vocation, experienced newsmen who love news re- justifying any interest and faith shown in porting need apply Box L -236, BROAD- Texas owners -34 years old, general man- me. More info. avail. Box M -191, BROAD- CASTING. ager for seven, prefer loser. Write Box M- CASTING. 162, BROADCASTING. Great opportunity for well -grounded yours g Young dj, Top 90 experience. tight produc- newsman who would like to work in the St. Long time broadcaster, tired of TV manage- tion, available immediately. will relocate. Louis radio market. If you're ready for a ment headaches, seeks association with Box M -195. BROADCASTING. shot at the big time, send tape, picture, small market Midwest radio station. All Married, availability, resume, immediately to Box worthwhile offers considered confidentially. Announcer -in search of "first job." M -96, BROADCASTING. Box M -185. BROADCASTING. sober, conscientious radio school grad., eager. Box M -196, BROADCASTING. Somewhere there is a fellow who is long 6 years local -regional- national sales exper- -dj- newscaster /experienced air on sports and is a pretty good announcer. ience, billing excess of $100,000.00 desires Announcer will He does sales manager position TV or station man- personality, tight board, dependable play -by -play sport casts and news class license. Box -197,).12 casts and likes to play records. Sometimes ager. Married, college. Box M -186, BROAD- relocate, 3rd he will do a High School and College Foot- CASTING. BROADCASTING. ball and Basketball and summer Baseball. East Coast: young, versatile, conscientious, We hope he has a first class ticket. Good Sales mature, totally dedicated program director - station in Rocky Mountains needs him. If announcer with smooth, intelligent delivery he hunts and fishes he will be even happier Southwest, West, Midwest? Opportunity to and excellent production ability seeks posi- with this job. Interested? Box M -92, earn minimum $10,000 - reasonable guarantee tion, not necessarily as program director, BROADCASTING. to feed wife, kids? If you offer this I offer with middle -road or rock station. Excellent sales experience, recent radio -TV degree. references. Phone Bill Gordon, Philadelphia. Top rated station in bustling, medium -sized Box M -151, BROADCASTING. central Florida market needs aggressive, 215 -455 -4625. creative copywriter immediately. Beautiful Sales manager now employed Gulf Coast F. C. C. speeches, dockets, public notices. area, excellent opportunity with dynamic, available after Christmas, Florida, South etc. air mailed daily from Washington. expanding operation. Send resume, salary Carolina? Box M -152, BROADCASTING. Write: Chittenden Press Service, 1067 Na- requirements to Box M -96, BROADCAST tional Press Bldg., Washington 4, D.C. ING. Experienced: X /military communications systems specialist. Small market (Central Early morning personality. Put life in your Program director -experienced, in modern Pa.) AM /FM time salesman, sales -manager station. 14 years experience, third phone, town and country format. Must be capable copywriter, technical school graduate with tops in sales -available now. Must be able of strong air show and have ticket. Major 1st phone seeks permanent situation larger to make money -Call after 5 pm 463 -2462, market, Eastern part of Midwest area. Ex- market same area but will consider all in- Trenton, Florida. cellent opportunity. Rush complete back- quiries. Some experience as engineer at ground letter. references, tape. Box -148 automated station. Box M -164, BROAD- Young man, 1st phone looking for station BROADCASTING. CASTING. willing to give him experience. Eager to learn. Robert Ramsey, 766 Schoolhouse Top flight male, or female copy director Experienced, aggressive, civic minded sales Lane, Warminister, Pa. wanted by top rated station in major South- manager with excellent credit and top sales western market. We want creative, hard record desires Midwest market. Box M -165, First phone C &W di. or PD, 10 years ex- working, non -temperamental writer. We BROADCASTING. perience work heavy with spec tapes, etc. Good 1935 -20th St., SanaPablo. alifs 415- salary, plus incentive. Send complete back- You may need one of broadcasting's strong- 232 -0756. ground & availability to Box M -153, est sales personalities! Major market exper BROADCASTING. lence in local, national sales. .currently First phone, experienced, good voice, prefer assistant sales manager in Top 25 market Southwest, 34, Keith Balfour, 6239 Stefani .desire aggressive organization. . .need Dr., Dallas. Texas 75225. Phone EM 1 -0337. News minded group acquiring additional opportunity to progress and make big prof- properties (near N.Y.C.) several openings its -for you and me! Box M -173, BROAD- Program director material -top forty exper- for ace reporter -writers. Good starting CASTING. ience, first phone. Dave Knight, 502 -447- salary plus growth opportunity. Tapes, corn 2779. plete resume, writing samples, salary in- Top 20 TV markets only. 6 yrs. local-region formation to Box M -160, BROADCASTING. al- national sales. Married, college -(will Announcer-deejay. First phone, no main- consider radio as introduction to market - tenance. 4 years broadcasting, 3 years acting. group operations). Box M -187, BROAD- Jim Whelan, 91 -06 Elmhurst Avenue, Jack- Bookkeeper- experienced in radio and tele- son Heights, New York. vision. Pleasant working conditions, com- CASTING. pany benefits. Write Box M -192, BROAD- CASTING. Announcers Situations Wanted- Technical Negro Jock, broadcasting school graduate, Unusual opportunity -Top 40 program direc- some experience. solid professional sound. Experienced first class engineer, now work- tor -large East Coast city. Excellent salary Married, third phone. Box M -64, BROAD- ing in N.Y.C., will relocate for position with fringe benefits. Must have program di- future. Quality control room work and fast rector experience. Send resume and tape. CASTING. Box tape editing a specialty. No announcing. M -199, BROADCASTING. Top forty dj, whitty,: likeable, can develop Box M -98, BROADCASTING. an audience. Not conceited. Box M -144. News director for 1000 watt fulltime net- BROADCASTING. 1st phone. Negro, 1 year CREI, Grantham work station. Must be able to gather, write graduate. 2 years electronics experience and air local and area news. Starting salary Experienced announcer (radio -TV) six Navy (Sonar) Box M -137, BROADCASTING. in the $120 to $140 per week range depend- years (news -sports) plus copywriting ing on ability and experience. Contact Bob (agency) experience. Presently employed. Experienced radio -TV operating engineer. Erickson, General manager, KOKX, Keokuk, Prefer East Coast. Box M -158, BROAD- Any location considered. No announcing. Iowa. CASTING. Box M -168, BROADCASTING.

64 BROADCASTING, December 21, 1964 Situations Wanted Technical-(Coned) Production-Programing, Others Immediate opening for experienced TV Executive producer- director. 12 years com- Technical- (Cont'd) transmitter engineer. Prefer TT50AH main- mercial etc. Desire production manager's tenance experience. Permanent position. position. Will consider producer -director for Six years chief, eight years experience, in- Profit sharing plan plus fringe benefits. right offer. Family, B.A. Box M -107, cluding AM installation, proofs and main- Write or call, Harold H. Newby, KAKE -TV, BROADCASTING. tenance. FM proofs and maintenance. Some Box 1010 Wichita, Kansas. Phone 318 -WH combo. Available immediately. Prefer 3 -4221. Weatherman professional member AMS ex- Southwest. Call 505- 393 -9779. Box M -181. perienced personable forecaster, MS degree, BROADCASTING. The KELOLAND stations of South Dakota SOF available. Box M -154, BROADCAST- including three TV, and AM -FM and two ING. Transmitter engineer, 1st phone 3 yrs. ex- company -owned microwave systems need perience, good on maintenance available a well-qualified, experienced engineer. This Producer -director. Available immediately. 6 anywhere in the Western portion of the man will be in an executive capacity with years commercial & ETV experience, college United States. G. C. Stankouen, 16800 Tele- overall supervision of personnel, equipment graduate. Box M -156, BROADCASTING. graph, Detroit. Mich. and technical purchasing. This is an excellent opportunity for the right man to be- Married man, four years experience in all Engineer, first phone. Studio, transmitter, come associated with one of the country's phases of production desires position im- maintenance. Southwest. California prefer- most progressive broadcasting groups. Send mediately. Contact: Clemens Kuhlig, 2811 red. C. A. Newman, 921 West Third, Azusa, full details on training and experience with W. 27th Avenue, Denver, Colorado. California. 213- 334 -5005. references to Joe Floyd, KELO -TV, Sioux Falls, South Dakota. TV production asst. Production school graduate. College. Presently asst. film editor Production- Programing, Others Supervising Electronic technician -Experi- with major network. Will relocate. Resume enced technician to take charge of the in- upon request. R. A. Hessel, 128 Homestead Play -by -play, fifteen years experience. Only stallation and maintenance of new and Avenue, Amityville, New York. consider position with year round sports modern public safety, highway maintenance program! Will sell and service sports ac- and local government VHF. UHF land - Available February. Recent 1st phone grad. counts. Current football aircheck available. mobile and microwave radio systems for for TV studio operations and film work. Box M -90. BROADCASTING. Montgomery County, Maryland, suburb of Resume replies answered. Mr. Robert Bor - Washington, D. C. Excellent career employ- tree, RD z3, Lake Ariel, Penna. 18438. Production pro. . .Creative. . .Cleaver. . a ment opportunities with liberal employee credit to any organization Comedy.. voices benefits. Salary range $8,539 to $10,808. Apply .contests, etc. Presently employed with Personnel Office, County Office Building, BUSINESS OPPORTUNITY chain but looking for organization with un- Rockville, Maryland. (Area code 301) 279- limited opportunity in major market. Five 1271. Highly qualified radio man, with over 30 figure salary. Box M -141, BROADCASTING. years experience wants to join with inves- University TV studio needs experienced tors to purchase and operate small market Versatile and creative announcer with more man for video operation and maintenance, station. Very limited capital. Box M -184 than decade of experience wishes transition excellent fringe benefits. Replies confiden- BROADCASTING. to management. Good salesman. Prefer tial. Send complete details in 1st letter to Northeast. Will consider all. Box M -167, Alan B. Maclntyre, Director of Engineering, BROADCASTING. WUNC -TV, Chapel Hill, North Carolina WANTED TO BUY- Equipment 27515. Major market assistant pd, music director, Wanted 4 or 8 bay FM transmitting antenna and jock, Is looking for the right station. on 106.5 megacycles, or can be tuned to Box M -170, BROADCASTING. Production -Programing, Others this frequency. State price, weight, and dimensions. Write to Fred Ostwalt, WSTP, Well-paid but frustrated news director in Salisbury, North Carolina. metro market would move to any size sta- Midwest television station seeking artist. tion where news is important, where per- Send sample of work and salary require- Tax exempt organization wants TV equip- sonnel and resources are sufficient for pro- ments to Box M -174, BROADCASTING. ment. If you're buying new or have idle fessional operation. Box M -175, BROAD- gear donate us your old at market value. We think We can find a producer. Our pro- 448 Box CASTING. duction says no! He's willing to Save over trade in price. 714- -4090, manager 758 El Cajon, Calif. Program director- announcer -14 years one bet that all producers in local TV have graduated to network or management jobs. PT63 station -heavy on local programing-large He says all that's left in local TV is a bunch Magnecord amplifier, model PJ6 -J or -J, following as dj with country and popular of button -pushing clowns who want some- in good condition, WYNS, Box 195, Palmer- music. Box M -180, BROADCASTING. thing for nothing. If he's right we're really ton, Pa. in trouble. With the major projects we've Newsman. Experienced all phases of radio got on tap for 1965 including national syndi- 1 kw or 3 kw FM transmitter. GE or H -P news. College graduate First phone News - cation we've got to find you if you're out frequency modulation monitor on 104.9. minded station only. Box M -198, BROAD- there. Please do not apply to this major Need horizontal and vertical antenna. Box CASTING. Eastern market group operation unless you M -140. BROADCASTING. consider yourself of the 10 best TV pro- Good announcer with versatility and crea- ducer- directors in the country and can 450 M.C. remote transmitter and receiver. tivity wants to try program directing; Con- prove it. Box M -200, BROADCASTING. Contact Lyle Dean, WWGM, Box 987, Nash- tact Sean Donovan, 1099 Brower, Memphis, ville, Tenn. Tenn. Phone 527 -9560. TELEVISION- Situations Wanted TELEVISION-Help Wanted FOR SALE -Equipment Management Management Television radio transmitters monitors, tubes, microwave. cameras, audio. Electro- Experienced, television executive; now TV find. 440 Columbus Ave N.Y.C. Television station constructing CATV sys- sales manager, top 50 market. Outstanding tems needs general manager with proven sales record; civic leader, family man. Box administrative and sales experience. CATV M -84, BROADCASTING. Parabolic antennas, six foot dia., new solid experience not necessary. Far West. All re- surface with hardware, dipole, etc. $125.00 plies confidential to Box M -183, BROAD- each. S -W Electric Cable Company. Wil- CASTING. Announcers low & Twenty -Fourth Streets, Oakland California. 832 -3527. Help Wanted-Announcers Top 20 markets only- sports & news announcer. Good writer. Experienced TV & Western Electric 506 -B -2 ten kilowatt trans- Aggressive TV station in top 30 market radio. Box M -72, BROADCASTING. mitter in good operating condition, and two needs announcer -copywriter. Good place to Collins four bay antennas tuned to 105.1 work, loaded with benefits. Send audio tape, TV man with 8 years broadcasting exper- meg. Available as package, or sold separate- picture, full details including salary to ience in 15th market desires position on ly, for best offer. Above items available on Box M -100, BROADCASTING. West coast. BA in broadcasting. PD, chief or about December 15th. Write or Wire: announcer and sales manager for 2 metro WRFM, 41 -30 58th St., Woodside N. Y. C., Technical stations. Strong points; TV newscasts, N. Y. 11377. weather, commercials, production work and Studio engineer for mid -Atlantic coast TV smooth radio shows. Available January 5th. Two- FM- 10BM -G, ITA sub -carrier genera- station. First class telephone license. Exper- Complete resume available. Write Box M- 190, BROADCASTING. tors 67 and 41 KC, one ITA FM-FM- 10,000- ience preferred. Moderate salary with op- C exciter. WAMO, Pittsburgh 19, Pa. portunity for advancement. Send complete resume with aualifications to Box M -138, BROADCASTING. Technical If you need broadcast equipment or have equipment to sell . . . contact Broadcast Assistant technical manager -TV for large Equipment and Suppl Co, Bristol, Tenn. Eastern Network station. Well qualified man Engineer -executive, registered professional to take charge of TV operations under engineer. broad experience high power TV, RCA Portable audio console BC -10A. Used Technical manager. Applicants should have radio, FM and communications systems con- very little. New condition. Cost $813.00 Will a BS degree and 4 or 5 years experience in struction, administration consulting. Seeks sell to highest bidder FOB. KROX, Crooks- TV operations at commercial or educational high responsibility. Box M -143, BROAD- ton, Minnesota. TV station. Applicants should also be well CASTING. grounded in solid state techniques. Inter- ested and qualified men send resume and Engineer -7 years radio -TV transmitter, 15 Transmitter and tape recorders- reasonably salary requirements to: Box M-157, BROAD- years electronics. Northeast. Box M -150, bought and sold. SOS, 270 Northcrest, Chat- CASTING. BROADCASTING. tanooga, Tennessee. Phone 998 -3346.

BROADCASTING, December 21, 1964 65 FOR SALE INSTRUCTIONS Sales

Equipment- (Cont'd) FCC first phone license preparation by cor- JIi 711111111111117111111111111111111111I11111 71111111 11111111111111111111 1111111111111!^ respondence or in resident classes. Also, advanced electronics training available. Gran- Are you more than a One Western Electric 3 kw FM transmitter - tham Schools are located in Hollywood, Salesman ... with: amplifier (50351). Plus 8 -319A; 8 -872A; 5 -5530 Seattle, Kansas City and Washington. For tubes. One Western Electric 451A -1 AM free 52 -page brochure write Dept. 5 -K. g Station sales experience ; creative sales transmitter -250 watts output. Also spare Grantham Schools 1505 N. Western Ave., B planning ability; a thorough knowledge of selling problems faced by today's televi- crystal. Will sell separately. Contact WAZL, Hollywood, Calif. 90027. r. Hazleton, Pa. 717 -454 -3531. Elwood Tito, Aresales . FOB Hazleton. youm atvpersuasive speaker; wen- E_ grounded in the dimensions and dynamics Special on Tape -A -Thon repeater model Be prepared. First class FCC license in zt of television; a man who can speak with E tape transports. Sony, Revere and Wollen- six weeks. Top quality theory and labora- B conviction and handle a presentation the E. sack tape recorders. All new, unused. U.S. tory training. Elkins Radio License School same way? Recording Co., 1347 S. Capitol St., Wash- of Atlanta, 1139 Spring St., N.W., Atlanta, Can you dvise and counsel other salesmen E ington, D.C. 20003. Phone 202- 543 -2705. Georgia. te in modern selling techniques? ° If you're an interested salesman- specialist For Sale -3 year old gates four -channel * to whom travel is no drawback (New York- studioette. Excellent condition. Original cost The nationally known 6 weeks Elkins train- = based), send your qualifications and salary $895.00. First $500.00 takes it FOB. Available ing for an FCC First Class License. Out- requirements to: about January 1, 1965, KCOM Comanche, standing theory and laboratory instructions. P. Texas. Elkins Radio License School of New Orleans. Box M -149, BROADCASTING 333 Saint Charles, New Orleans, Louisiana. 111111E 1111111111iiÍt111111I111111C711111I11IIII El IIII11111111r7111111111111D111111Inii Hellax coaxial cable, HJ5 -50 type, new 85e ft. FOB, E.E.E.E., P.O. Box 2025, La Mesa, Calif. FCC first phone license in six weeks. Guaranteed instruction in theory and 1IIIIIIII11IIII111IIIIiIIIRl11I Ni 1®IIII111111Illlillll= New and used towers for sale. Also tower laboratory methods by master teachers. erection and maintenance. Southern States G.I. approved. Request free brochure. ' SALES ENGINEER Tank & Tower Co., Phone 1321, Central Elkins Radio License School, 2603 Inwood City, Kentucky. Road, Dallas. Texas. BROADCAST EQUIPMENT For sale: MacKenzie 5- channel playback, $450. -2 MacKenzie recorders, single chan- Elkins Radio License School of Chicago Profitable, growth-minded company, Nad- nel $225 each; 229 cartridges for MacKenzie Six weeks quality instruction in laboratory- $350. Also Presto 1 -N disc recorder with 2 methods and theory leading to the FCC i er in broadcast equipment field, has im- tables, amplifier, 1 -C cutting heads, vacuum pump, microscope. Make offer. Chief engi- First Class License. 14 East Jackson St., i mediate opening for sales engineer to Chicago 4, Illinois. neer, KDIA, 327 22nd St., Oakland, Calif. travel and sell technical equipment pri- Two channel fully transistorized remote manly to AM, FM and TV stations in ex- Announcing programing, console operation amplifier at a new low price, and two hun- clusive territory. Requires good knowl- dred hours battery life. $139.50. One year Twelve weeks intensive, practical train- guarantee. Qual "L" Electronics, Box 3226. ing. Finest, most modern equipment avail- edge of broadcast equipment. Must be Santa Rosa, California. able. G. I. approved. Elkins School of Broadcasting, 2603 Inwood Road. Dallas 35, i sales minded. Self- starter. BSEE or RCA-TF-12A11-Superstyle antenna. Gain of Texas. equivalent and minimum three years in 11.8 tuned on channel number 12. Emsco 415' self -supporting tower. 800' of RCA 3!é- field of radio broadcasting. Excellent 51.5 ohm transmission line, in 20' lengths. Minneapolis now has Elkins' famous six with dual hangers. Virgil B. Wolff, WRDW- week course in First Class FCC License salary plus commission. Travel expenses TV, Augusta, Georgia. Phone 803 -824 -5432. preparation through proven theory and lab paid. Complete company benefits. An methods. Elkins Radio License School, 4119 Coaxial cable assemblies -We maintain a East Lake Street, Minneapolis, Minn. i equal opportunity employer. complete inventory of all types of RG cable and coax -connectors. Off the shelf delivery i Send resume to: of stock items, special cables built to order. Since 1946. Original course for FCC first ITI Send for free bulletin and price list. Box M -166, BROADCASTING PAMCO, phone operator license in six weeks. Over Cable Department, Bensenville, 420 hours instruction and over 200 hours Illinois. guided discusion at school. Reservations IIII IIII IIII IIII 1111.1111 IIIIIIIIil11 1ä1IÌ 1111.7 Ampex 600 monaural required. Enrolling now for classes starting fulltrack recorder, January 6 & 10. new capstan assembly $300. Excellent. FOB March For information, ref- NYC. erences and reservation, write William B. ' * ** *71' * * * * * *** * * * * * * * **** ** Call 203 -227 -1938. Ogden Radio Operational Engineering School, 1150 West Olive Ave., Burbank, California. 3 kw REL FM transmitter Doolittle FM fre- SOUTHERN SALESMAN quency monitor. No reasonable offer re fused. KAVE, Carlsbad, New Mexico. FCC First Class Radio Telephone License in WANTED Like new Schafer model 400R studio remote (5) weeks - guaranteed - complete tuition control unit. Ideal for second studio or con- $295.00 -Rooms $10.00 per week -Classes be- trol point. Worth $1100 new. Will sell for gin Jan. 5 - Feb. 9 - March 16 - April 20 - May * Major Broadcast Business Publication $500. KGEE, Box 937, Bakersfield. Calif. 25. Call or write Radio Engineering Institute. Prerequisites: 1338 Main Street in beautiful warm Saraso- * has immediate opening. ta, Florida. * Good Sales background, under 40, knowl- MISCELLANEOUS * edge of Southern markets. Salary, Bonus, 30,000 Professional Announcing, programing, first phone, all Pension plan, Hospitalization and good Comedy Lines! Topical phases electronics. Thorough, intensive laugh service featuring deejay comment. * working conditions. Send full Biography, introductions. Free catalog. Orben Comedy practical training. Methods and results Books, Atlantic Beach, N. Y. proved many times. Free placement serv- * references and picture to: ice. Allied Technical Schools, 207 Madi- son, Memphis, Tennessee. Box M -194, BROADCASTING Need help? 1000 Super dooper, hooper * scooper, one liners exclusive in your market. Free sample. Lyn Publications, 2221, Train now in N.Y.C. for FCC first phone Steiner St., San Francisco. license. Proven methods, proven results Day and evening classes. Placement assistance. 25 W. JOCKEY JOKER! -A collection of six gag - Announcer Training Studios, files now in one edition. Contains over 500 43rd, N. Y. OX 5 -9245. One Liners. Gags, sound effect bits, sta tion breaks, ad libs, etc. . $7.50. Show - Help Wanted- Announcers Biz- Comedy Service, 1735 East 26th St. America's pioneer. 1st in announcing since Brooklyn, N. Y. 11229. 1934. National Academy of Broadcasting 814 H St. NW. Washington 1, D. C.

Add 30% to your billing . with weekly ideas from the Brainstorm. Each issue con- Learn in 23rd tains 13 saleable ideas. $2.00 per week. Ex- Broadcasting nations market. clusive. Tie up your Individual instruction, no classes. Broadcast- market now. Write ing Institute of America, Box 6071, New Brainstorm, Box 875, Lubbock, Texas. Orleans. MORNING MAN WANTED One of finest contemporary music stations Reward for information leading to recovery in Mid -America needs an experienced proof missing equipment from Kissimmee, Fla. Stay on your job. Save travel expenses. fessional- sounding morning man. We are radio station. Ampex 601- TF654, recorder, Prepare for first phone quickly through per- willing to pay for talent! Excellent facili- portable, full track 71h ips SN 703- 0052 -000 sonal instruction. Not correspondence ties. Send air check, resume references and 620P Amplifier /speaker, portable SN course. Write, Bob Johnson, Radio License and photo tot 730- 0280 -000. Write Box M -193, BROAD- Instruction, 1201 Ninth St., Manhattan CASTING. Beach, California. Box M -110, BROADCASTING

66 BROADCASTING, December 21, 1964 Announcers- (Cont'd) TELEVISION -Help Wanted -Sales FOR SALE- (Cont'd)

TV Sales Manager Sacramento, Calif. AM STRONG Network VHF in Southcentral U. S. seeking aggressive Sales Inquire: Anthony Kennedy Manager with proven record. Fin- EVENING PERSONALITY est modern facilities to work with. 635 Forum Bldg. Excellent compensation and fu- Sacramento, Calif. ture growth possibilities. Write One of America's leading 50,000 giving experience and qualifica- area code 916 watt Midwestern radio stations tions. Personal interview will be 442 -5831 requred. All replies held in strict seeks strong evening personali- confidence. Box M128, BROADCASTING ty. Modern format, but not fran-

tic. We are looking for a mature, Production -Programing, Others THE PIONEER FIRM OF TELE- but bright approach. (No scream- VISION AND RADIO MANAGE- MENT CONSULTANTS ers, please). If you've been pol- Negotiations Management TV PRODUCTION MANAGER Appraisals Financing ishing your talents in a small or Top 10 Market HOWARD S. FRAZIER, INC. 1734 Wisconsin Ave., N.W. medium -sized market, here's Production Manager with future Program Washington 7, D. C. Manager your chance to move to a station potential for Top I0 market. Producer /director experience essential. which bears national recogni- SW MAJOR MARKET Must be thoroughly familiar with con- é $5,000 down Salary $10,000 plus. Send tracts, schedules, films, Videotape and tion. Need immediate action live programing. Write to: George Cory, 227 Sierra St. air -check, track record, and re- Albuquerque, New Mexico sume. Box M -159, BROADCASTING

Box M -142, BROADCASTING MISCELLANEOUS CATV WEST COAST t FM TOP THREE MARKETS January and February billing concerning You? We have an inexpensive and proven Production-Programing, Others sales plan that might be just what you AM TOP FIVE MARKETS Need. Write for full details to: The Florida Group P. 0. Box 796 .itt. ÓC cik813D.CÌMÌEB St. Augustine, Florida C"` CONTINUITY WRITER Media Brokers AM -TV COMBINATION IN VIRGINIA 440 EAST 62ND STREET WANTED TO BUY-Stations Immediate opening. Need experi- NEW YORK CITY TE 2.0362 enced, creative person. Salary com- IIIIIIIIIITITTIIIIIIIIIII mensurate with experience. Send WANTED complete information first letter in- Small radio station by experienced broadcaster. Prefer Ark., Mo., Okla. or To buy or sell Radio and /or TV proper- cluding samples of your work. ties Kans. Send price, details, terms. contact: Box M -161, BROADCASTING PATT McDONALD CO. Box M -116, BROADCASTING P. O. BOX 9266 - CL 3 -8080 AUSTIN, TEXAS 78756

Situations Wanted -Management WANTED Station in East or Midwest. We have N. E. small daytime $100M terms Tenn. single daytime 50M SOLD money and experience to make a clean MAJOR MARKET GENERAL MANAGER East monopoly fulltime 600M 29% deal. Write in complete confidence to: Ill. metro daytime 170M 30M AVAILABLE -JAN. 15 N. Box M -177, BROADCASTING E. major power 750M cash Nationally known radio executive with buying and selling, check with substantial record in all phases of broadcast management available. Have Al CHAPMAN COMPANY INC been running major station in first ten FOR SALE -Stations 2045 PEACHTREE RD., ATLANTA, GA. 30309 markets for several years and increased billings 200% from six to seven figures. CONFIDENTIAL NEGOTIATIONS Well known in state, national and gov- - - STATIONS FOR SALE For Buying and Selling ernmental circles, having served on RADIO and TV STATIONS 1. CALIFORNIA. fulltime. $140,000 down. many executive committees of radio 2. SOUTHWEST. Major market. Low down. consequence. Salary commensurate with in the eastern states and Florida 3. MIDWEST. Major market. $30,000 down. responsibility. W. B. GRIMES & CO. JACK L. STOLL & ASSOCIATES Best Industry references. Dupont Circle Building 6381 Hollywood Blvd. Washington, D. C. 20036 Los Angeles 28, California Box M -135, BROADCASTING DEcatur 2 -2311

BROADCASTING, December 21, 1964 67 Continued from page 62 WIOD -FM Miami -Granted mod. of CP to SUMMARY OF COMMERCIAL BROADCASTING increase ERP to 100 kw. KFBD(FM) Waynesville, Mo. - Granted Compiled by BROADCASTING, Dec. 16 mod. of CP to change type ant. Granted licenses covering changes for ON AIR NOT ON AIR TOTAL APPLICATIONS following VHF -TV translators K08BH, Sierra Lic. CP's CP's far new stations Grande TV Inc., Des Moines, N. M.; KO9GO, 72 376 Moffat county, Hamilton, Colo.; KO6AW, AM 3,983 59 Mimbres TV Association, San Lorenzo and FM 1,186 81 222 273 Mimbres Valley, N. M.; KO7EE, Forks TV TV 548` 40 93 178 Club Inc., Forks, Wash.; KO3AB, Northern Television Inc., Delta Junction, Clearwater and Fort Greeley, Alaska; WO8AF, WIIC AUTHORIZED TELEVISION STATIONS Inc., Greensburg, Pa. Actions of December 8 Compiled by BROADCASTING, Dec. 16 Yampa Valley TV Association, Oak Creed, VHF UHF TV Colo.-Granted CP for new VHF -TV translator on channel 2, to rebroadcast programs Commercial 510' 163 673 of KBTV -TV (ch. 9) Denver. Noncommercial 58 56 114 Oak TV Translator System of Moreland Inc., Moreland, Waynoka and Woodward, Okla.-Granted CP's for new UHF -TV trans- COMMERCIAL STATION BOXSCORE lators on channels 71, 73, and 75, to rebroadcast programs of WKY -TV (ch. 4), KOCO- Compiled by FCC, Oct. 31 TV (ch. 5) and KWTV -TV (ch. 9) Okla- homa City, respectively. AM FM TV KFQD Anchorage, Alaska -Granted CP to Licensed (all on air) 3,948 1,175 555 change frequency from 730 kc to 750 ke, 57 29 continued operation with 10 kw, unl.; con- CP's on air (new stations) 47 dition. CP's not on air (new stations) 78 203 87 WAZF Yazoo City, Miss.- Granted in- Total authorized stations 4,073 1,435 671 creased daytime power on 1230 kc, from 250 Applications for new stations (not in hearing) 176 197 73 w to 1 kw. continued nighttime operation with 250 w, and make changes in transmit- Applications for new stations (in hearing) 68 52 62 ting equipment; remote control permitted; Total applications for new stations 244 249 135 conditions. Applications for major changes (not in hearing) 204 55 39 K75BJ, K78BL Bijou, Calif.- Granted li- Applications for major changes (in hearing) 36 5 10 censes for UHF -TV translators, and change primary of K75BJ to KCRL -TV (ch. 4), Reno. Total applications for major changes 240 60 49 Following were granted extensions of Licenses deleted 4 0 completion dates as shown: WETU Wetump- CP's deleted 1 0 ka, Ala., to Feb. 1, 1965; WHVL Henderson- ville, N. C., to Feb. 1, 1965; WRHC Jackson- Does not include seven licensed stations off air. ville, Fla., to Feb. 1, 1965; KDIA Oakland, channels. Calif.. to May 20, 1965; WPVL Painesville, 'Includes three noncommercial stations operating on commercial Ohio, to April 13, 1965; WQXT Palm Beach, Fla., to May 26, 1965; WRVM Rochester, N. Y., to Feb. 1, 1985; WIBC Indianapolis, to April 1, 1965; WDBC Escanaba, Mich., to Feb. 1, 1965; KBOX -FM Dallas, to March 31, Actions of December 7 TV Association, Shiprock, N. M. and Many 1965; WKJB -FM Mayaguez. P. R., to Feb. 1, Farms, Ariz.; KO4DI, KO7GE, K13GD, Chinle 1965; WMMB -FM Melbourne, Fla., to June WBLK -FM Depew, N. Y.- Remote control TV Association, Chinle, Ariz. 15, 1965. permitted. WSOC -FM Charlotte, N. C.- Granted mod. KCMS Manitou Springs, Colo.-Granted Actions of Dec. 4 of CP to change ERP to 97 kw, and type increased power on 1490 kc, from 100 w to Following were granted extensions of trans., and make other engineering changes. 250 w -N, 500 w -D, and installation of new completion dates as shown: KHMA(TV) KWAM -FM Memphis- Granted mod. of trans.; remote control permitted; condition. Houme, La., to June 4, 1965; K73BG, Radio CP to change type trans. and type ant.; WSTP Salisbury, N. C.-Granted increased Honolulu Ltd., Honohina, Hawaii, to June condition. daytime power on 1490 kc, from 250 w to 1 4. 1965; KEYZ Williston, N. D., to Feb. 15, WSWG(FM) Greenwood, Miss. -Granted kw, continued nighttime operation with 250 1965; KBUY Amarillo, Tex., to March 1, mod. of CP to move ant.- trans. and studio w, and installation of new trans.; conditions. 1965; WTEL Philadelphia, to June 14, 1965; location, decrease ant. height to 220 feet, WSCI -FM Platteville. Wis.- Granted li- WCVL Crawfordsville, Ind., to Feb. 1, 1965; and change type trans. for noncommercial educational FM. WMEX Boston, to April 10. 1965; WAAP cense Peoria, Ill., to May 18, 1965; KTRN Wichita KDHI -FM Twenty -Nine Palms, Calif. K77BJ, K8OBK Doney Park Area, Ariz. Approved - - Falls, Tex., to March 1, 1965; WDGY Minne- engineering technical data sub- Granted licenses for UHF -TV translators. apolis, to June 1, 1965; KYOK Houston, to mitted, pursuant to commission's June 24 K7OBY, K77AD, KSOAE Globe and Miami, May 17, 1965: KSST Sulphur Springs, Tex., report and order in Doc. 15341, to modify CP Ariz.-Granted licenses covering changes to June 1, 1965; WBUX Doylestown, Pa., to of KDHI -FM and specify operation on for UHF -TV translator. March 1, 1965; WCWC Ripon, Wis., to Feb. channel 239 (95.7 mc); ERP 5 kw; ant. 15, 1965; WQXR 1, 1965. height 190 feet; remote control permitted. Molybdenum Corp. of America, Columbine New York, to Feb. Park, N. M.-Granted CP's for new VHF - WCAW Charleston, W. Va.-Granted CP to Granted licenses for following VHF -TV 2, 4 11, increase ant. height; translators: KO4DO, Northern Television TV translators on channels and to condition. Inc., Talkeetna, Alaska; K13GN, Hot Sulphur rebroadcast programs of KGGM -TV (ch. 13), WCRA Effingham, 111.- Reconsidered Nov. Springs TV Users Association, Hot Sulphur KOB -TV (ch. 9) and KOAT -TV (ch. 7), all 20 grant of renewal application and re- Springs, Colo.; K13GK, West Daniels TV, Albuquerque, N. M. granted with following condition: Insofar Peerless & Richland, Mont.; WO3CD, Peo- WBIE Marietta, Ga.-Granted mod. of CP as authority relates to use of 1 kw facilities ple's TV Inc., Leadville, Colo.; KO8EX, to make changes in DA and ground systems, licensed under BL- 10634, it is subject to Ketchikan Alaska Television Inc., Metlakat- and move location slightly; conditions. whatever action commission finds appropri- la, Alaska; KO7GK, Moffat County, Yampa WTGI(FM) Hammond, La.- Granted mod. ate to take without right to prior notice or Valley, Colo.; WO9AH, Capital Cities Broad - of CP to change ant.-trans. location and hearing in acting upon now pending peti- casting Corp., Roxboro, N. C.; WO4AD, decrease ant. to 180 feet. tion for reconsideration of above -cited au- WO8AJ, Smith Radio & TV, Corbin & Wood- thorization filed Nov. 12, 1964 by KAAY Inc. WEZB Birmingham, Ala.- Granted renew- Little Rock, Ark." bine, Ky. al of license. Granted renewal of licenses for follow- WMOAK Conklin, Dickinson and Sonthside ing main and co- pending auxiliaries: KCUL KACL Santa Barbara, Calif.- Remote con- Binghamton, N. Y.- Granted CP to make Port Arthur, Tex.; WCIA(TV) Champaign, trol permitted. changes in ant. system of UHF -TV transla- Ill.; WFUN South Miami, Fla.; WALO WKVM San Juan, P. R.- Granted exten- tor. Humacao, P. R.; WFLA Tampa, Fla.; sion of completion date to May 17, 1965. W79AI Torrington, Conn.- Granted mod. WMBD -TV Peoria, Ill., and WOMP Bellaire, III Granted licenses for following AM's: of CP to change trans. location, type trans. Ohio. WPMB Vandalla, Ill., and specify type and make changes in ant. system of UHF - WNOR Norfolk, Va.- Granted CP to make trans.: WGLB Port Washington, Wis., and TV translator. changes in ground system and make engi- specify main studio location same as trans.; neering changes in ant. condition; WYLO Jackson, Wis., and specify WPVL Painesville, Ohio- Granted CP to type trans.; condition; WMIR Lake Geneva, Rulemakings install auxiliary trans. at main trans. site, Wis., and specify main studio location same using non -DA; conditions. as trans. and type trans. PETITIONS FOR RULEMAKING FILED Granted licenses for following FM's: KOFO -FM Ottawa, Kan.- Granted CP to WCCN -FM Neillsville, Wis.; WRIG -FM Wau- WLIR -FM Garden City, N. Y. -John R. install new ant., and increase ERP to 6.7 kw. sau.. Wis., and specify type ant., redescribe Rieger. Requests amendment of rules to KMSC(FM) Clear Lake City Tex. -Waived trans. location; ant. height 480 feet.; WLUV- make following change in TV table of as- Sec. 73.210(a)(2) of rules, and granted mod. FM Loves Park, Ill., and specify type trans. signments: Hempstead, N. Y.: change chan- of CP to extent of permitting main studio Granted licenses for following VHF -TV nel 53 from educational to commercial. Re- to be located at Nassau Bay, Tex.; change translators: KO7GC, Greer Community TV, ceived Dec. 7. type trans., and make other engineering Greer, Ariz.: K13FY. Prescott TV Booster WLNC Laurinburg, N. C.- George W. changes; delete remote control operation; Club, Prescott, Ariz.; K13FV, Verde Valley Phillips. Requests amendment of rules to condition. TV Club Committee, Lower Verde Valley, make following change in FM table of as- *WCFM(FM) Williamstown, Mass. -Remote Camp Verde, Rimrock and Cornville, Ariz.; signments: Laurinburg: add channel 296A. control permitted. KO2BC, KO9BZ, K11CF, Shiprock Non -Profit Received Dec. 7.

68 (FOR THE RECORD) BROADCASTING, December 21, 1964 OHN Lanigan has traveled wide- ized by Howard S. Meighan and has ,/ ly in the advertising world and This Jack has remained in that position through a without qualification he likes where he's series of ownership changes. Ampex been. He has sold time and space and Corp. and 3M bought into the com- bought them too. And for the last five proved master pany, 3M bought out Ampex's interest years he has been selling the television and more recently bought out Mr. commercial and program taping serv- Meighan's share. ices of Videotape Productions as vice of many trades As a manufacturer of magnetic tape, president and general manager. 3M has a clear interest in the future of He is part inventor, part entrepreneur video taping in the television industry and at heart a salesman. In 1947, as a tions. But Videotape Production, now a and Mr. Lanigan reports to 3M head- sideline, he was in a mail order busi- wholly owned subsidiary of the 3M quarters in St. Paul about once a ness selling, at $5 a bottle, a vitamin Co., has grown steadily since its incep- month. But he describes the Videotape solution to prevent grey hair. Appar- tion in 1959. Center as reasonably independent, with ently it did wondrous things for some Up, Up and Up From a modest "good latitude" allowed by 3M. customers who still swear by it, but beginning as a one -studio operation to Mr. Lanigan has proven something the Federal Trade Commission ex- its present long, low three -studio plant of a prophet of television's develop- pressed concern about some newspaper on New York's West Side, it has never ment. Back in 1951, when advertisers advertising the company was doing and failed to increase its volume by less were generally in control of network at that point Mr. Lanigan decided that than 25% a year and in one year programs, he was quoted as predicting discretion was the better part of busi- showed a 65% gain in revenues. It has an eventual move to "the magazine ness judgment and went on to other become the third or fourth largest concept" for television and eventual things. He confesses to a secret longing company in the business, including both network control of commercial place- to set up a mail order business again film and tape houses. ment. sometime -but not in hair restoration. John Lanigan became its manager Now, he says, the magazine con- He is the inventor of golf training shortly after the company was organ- cept is essentially here in daytime and glasses, which teach a player to keep on its way in nighttime. The forecast his head still while addressing the ball was made while he was vice president and swinging the club. The glasses have in charge of sales at ABC-TV. opaque lenses with slits in them and WEEK'S PROFILE TV Est Divisa in Partes Tres He they cause a player to lose sight of the divides TV's history into three periods golf ball unless he keeps his head of shifting emphasis. First, he says, you absolutely steady. Whether they've in- had the network "whiz boys with fancy fluenced his own game is moot, but Mr. expensive ideas," then came the re- Lanigan has a handicap of 12, belongs searchers as audience definition became to two country clubs and is described more sophisticated and now, according by a friend as a "golf nut." to Mr. Lanigan, the creative men, "the Win One, Lose One Mr. Lanigan Bernbachs and the Ogilvys," are the registered the glasses with the patent cynosures of the business. office but they were ruled unpatentable. This is a natural progression, he ex- He does hold a patent on another of his plains, "and the next wave will be the inventions, a headboard with arms that boys who know commercial production pull down for reading while sitting up from both the creative and mechanical in bed. sides. After all, the commercial is the In the commercial production indus- whole reason for the entire television ex- try, which has sometimes labored under penditure, though it is often treated as rumor generated by the nasty word a stepchild." "kick-back," Mr. Lanigan takes pride Mr. Lanigan feels if there is any in running a "thoroughly honest" and trouble with broadcasting it is in its pro- very successful business. graming, not in its commercials. He Commercial production is an esti- expresses concern about the morality of mated $65 million industry. Taking an John Burdick Lanigan -VP & gen. mgr., some series and movies with "sensa- increasing share of that volume is the Videotape Productions (Videotape Center), tional" appeal that have found their way taped commercial. The video -tapers New York; b. Dec. 11, 1909, Milwaukee; onto network schedules. claim better picture clarity and fancy Evanston high school, Columbia academy, This sentiment is clearly outweighed editing techniques which they say the University of Wisconsin, 1932; Reynolds by a passion for his industry. He has & Fitzgerald, newspaper representative; film shops can't match. The relatively 'Good Housekeeping,' Detroit office man- worked at network television sales, young taping business now accounts for ager, 1938 -1942; 'Time' magazine sales- newspaper and magazine sales and some 20% of all commercials made and man, 1942-1945; Eureka Williams Corp. spent two years as vice president and a good share of that business goes to (vacuum cleaners), 1945 -1947; 'Time' account supervisor at Compton Adver- magazine, account executive, the Videotape consumer his with Center. sales, 1947 -1950; ABC -TV, VP in charge tising just prior to association Mr. Lanigan estimates the center will of TV sales, 1950 -1951; NBC -TV, eastern the Videotape Center. have made 1,000 commercials before sales manager, 1951 -1957; Compton Ad- Mr. Lanigan says, "I enjoy the kind the end of the year, almost four per vertising, VP account supervisor, 1957- of people who are advertising people." day in a 260 -day working year. 1959; Videotape Productions, VP- general He calls himself tail- wagging kind manager, 1959; m. Frances Olmsted, "a a This year the center was swamped 1940; children- Timothy, 22; Susan, 17; of guy." This may offer insight to with political business and did a number Robert, 14; member -Sales Executive good nature and smiling countenance, of shows for Subscription Television's Club of New York, International Televi- but, if extended, the happy puppy California pay system, two sources of sion Arts & Sciences, Catholic Apostolate metaphor falls to ridiculous incongruity income which might have to be of Radio, Television & Advertising; Ards- when measured up against his heavy con- ley Country Club, Ardsley, N.Y.; Farming- sidered nonrecurring after the past elec- ton Country Club, Charlottesville, Va. six -foot four -and -a -half -inch frame. BROADCASTING, December 21, 1964 69 EDITORIALS

with inevitable rate of $6.5 million to ASCAP in pre -BMI 1939 to an esti- Colliding mated $52 million now ($38 million to ASCAP, $14 mil- HE question that CBS seeks to resolve in the suit it lion to BMI). Thus the money available for royalty pay- I filed on Dec. 11 against three Teleprompter community ments has increased roughly eight times -and the writers antenna systems ought to be settled as rapidly as the case and publishers sharing in these payments have increased can be pushed through the courts. In all the years that by thousands. We agree with Mr. Burton that "it is impos- CATV systems have been operating they have been trans- sible to term this `depression'." mitting any broadcast program service that they wanted, BMI has never paid a dividend; in effect it is nonprofit. without paying a dime to the broadcaster whose signal they But under other ownership the profit motive would almost intercepted or the owner of the programs that they picked surely come into play-and the incentive to compete with off the air. From the start of CATV this has seemed to ASCAP could easily be reduced. BMI's revenues from broad- us to be at odds with the historic principle that a copyright casters are not affected by the number of times its music is holder is entitled to share in the fruits of his work. performed; but its disbursements to writers and publishers Up to now, of course, the networks and most stations increase as performances increase: the more the perform- have been pleased with the extension of circulation that ances, the higher the payments-and obviously, the smaller CATV's provided. The new incentive that motivated CBS the profit margin. So why try so hard to get more perform- to file a suit only now comes from the changing nature ances? of the CATV business which is expanding in such a way It would seem that the Justice Department, in the name that it threatens to become a significant competitor to of promoting competition, has initiated a suit the result of established television stations. But for whatever reason which could be the opposite. ASCAP assuredly would be broadcasters may now wish to husband their programing, pleased with that result. But it still doesn't make sense. the principle that CBS seeks to establish seems to us to make basic sense. It is to be regretted that it wasn't Mr. Fetzer's established years ago. spectacular YOU won't find his name in any of the box scores but Loony tune the greatest power hitter in organized baseball is a broadcaster named John E. Fetzer. HE Justice Department's logic in its suit to force broad - It was Mr. Fetzer, who is also the owner of the Detroit I casters out of their ownership of Broadcast Music Inc. Tigers, who created the package plan for major league is mystifying, and for good reason: It doesn't make sense. Saturday afternoon and holiday telecasts, bought first by If the suit's allegations have a clangingly familiar ring, his fellow club owners and last week by ABC -TV. there's a good reason for that, too. BMI's only major com- It does not matter that the contracts ($5.7 million for petitor in the music- licensing business, the American So- 27 games in 1965 and $6.5 million for 1966) do not match ciety of Composers, Authors and Publishers, has been mouth- the box -car figures negotiated by the two football leagues ing them close to 20 years. They have been examined in for their full schedules. The 18 clubs participating retain tiring detail, formally and informally, by congressional com- their local rights, which will add to their return. mittees, the FCC and previous Justice Department admin- Most important is the fact that major league baseball istrations, all of whom found them wanting. assures for itself nationwide exposure that will guarantee The complaint says that broadcasters "favor and pro- its franchise as a major sport. It saves baseball from a mote BMI music to the exclusion of all other music." The limited- audience, wired -pay-TV fate that would have lost fact is that 999 out of 1,000 broadcasters probably don't its exposure and popularity. know whether a given tune is licensed by EMI, ASCAP or No one short of a John Fetzer could do the job. Al- the Bureau of Navigation -and couldn't care less. What though his first effort last year for a Monday night network they look for is the best music for whatever program format spectacular didn't jell, persevered. His logic and his they have chosen to serve their communities. Since they salesmanship, abetted by the aborted Pat Weaver Subscrip- have licenses from both BMI and ASCAP, and pay the same tion TV project in California, have paid off. Baseball and fees whether they use one tune or a hundred thousand, it broadcasting owe him a debt. would be pointless as well as foolish to ignore the sound of the music and base selections on where it came from. The complaint charges that broadcasters use BMI as a bargaining tool to depress the license rates of other licensing organizations. The fact is that for some 15 years ASCAP's contracts with broadcasters have been negotiated under the eye of a federal court and have been approved by a federal court, and ASCAP has always had recourse to the courts if it thought its rates were being depressed. In addition, as BMI President Robert J. Burton noted last week, the Justice Department as a party to these proceedings has known contract details and has never objected to them. The complaint charges that BMI and the broadcasters have depressed the royalties received by music writers and publishers. We suppose this is a corollary of the charge about depressing license rates, since the rates govern the amount available for royalties. But would the court have approved the rates if it thought they would produce un- reasonable results? Drawn for BROADCASTING by Sid Hex Apart from this, however, the license fees paid by broad- "Can we really be sure no one at the FTC ever heard of casters to ASCAP and BMI have climbed from an annual Pavlov ?"

70 BROADCASTING, December 21, 1964 Pâté costs more than liverwurst. Bisque costs more than soup. Stroganoff costs more than stew. KPRC costs more than other Houston TV. Life is short.

KPRC OF HOUSTON

Courtesy of Cheese of Holland {

This is William Schuman.

A man whose soaring intellectual agility and personality are merely additions to his creative power as a composer. This first

President of the Lincoln Center for the Performing Arts is a man of many worlds- composer, educator, editor, publisher, speaker and author. As one of the five most performed living American -born composers, Mr. Schuman's enthusiasm for life conveys itself in the music he has given us for close to 30 years. BMI is deeply proud of William Schuman, and all the many other great figures in Concert Music whose performing rights we are privileged to license.

ALL THE WORLDS OF MUSIC FOR ALL OF TODAY'S AUDIENCE

BMI William Schuman's major works include: Eight Symphonies, Credendum, A Song of Orpheus, American Festival Overture, New England Triptych, BROADCAST MUSIC, INC. Four String Quartets, A String Trio, and numerous pieces for vocal and instrumental combinations.