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Broadcasting the BUSINESSWEEKLY of TELEVISION and RADIO

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Broadcasting the BUSINESSWEEKLY of TELEVISION and RADIO DECEMBER 21, 1964 50 CENTS 34TH YEAR Broadcasting THE BUSINESSWEEKLY OF TELEVISION AND RADIO Spot TV billings move briskly, surpass 1963. p21 Cigarette advertisers to turn new leaf in '65. p24 NCTA challenges validity of Fisher report on CATV. p32 ABC -TV gets 2 years of baseball for $12.2 million. p44 +1_^ LVAPLETE INDEX PAGE 7 How one of our shareholders picked up some capital Who are the people who own the investor -owned most widely owned industries in America. And its electric light and power companies? indirect investors -the people with money in savings Well, you never know. One shareholder of an banks, insurance policies and pension funds -are electric company is a boy who got the money to buy numbered in the tens of millions. his first share by collecting and returning empty Thus from the savings of millions of people, a pop bottles. mighty river of finance flows into this and other Then, of course, many shareholders are house- industries that have helped give us the best electric wives and mothers. Along with thousands of just service and the highest standard of living in the world. plain Joes who bring home the bacon. And there Isn't it wonderful to be part of a country where are hundreds of insurance companies, banks and there is hope and opportunity even in an empty pension funds that put people's money to work in pop bottle? electric company securities. Our pop-bottle boy and more than 4,000,000 You've got good things going for you with service by other shareholders are direct owners of the electric Investor -Owned Electric Light and Power Companies* light and power companies- making up one of the *Names of sponsoring companies available to you through this magazine. Watch for ELECTRIC SHOWCASE -a new series of TV special attractions, starring Gordon and Sheila MacRae. Inaugural show, "Winterland on Ice," featuring the Shipstads and Johnson Ice Follies and the Good Time Singers, Sunday, December 27, 7:30 P.M., E.S.T., ABC -TV. H /106.5FM,JOHN ELMER,Y.. P. b GEN. MGR., REPRESENTED BY METRO RADIO SALES, METROPOLITAN BROADCASTING RADIO, A DIVISION OF METROMEDIA, INC. The music: Frequently heard are Mr. Sinatra, Mr. and Mrs. Lawrence and others (vocal and not so vocal) of their ilk. Impressive sounds that appeal to Baltimore's adult listeners. The news: Comprehensive.CBS. Metromedia News Team. WCBM's local staff. Responsible adults demand it. Responsible WCBM Radio delivers it. The local shows: "Dialing for Dollars."Popular with listeners, popular with sponsors. "Conversation Piece "and "The or Joe Pyne Show." Fast becoming the talk of the town. `aste Sound like an exciting station? Of course it does. in altímore 19th -century Viennese pipe from the Metromedia antique pipe collection. want adult audience for daytime 60's? KRLD -TV has it for you. 53% of the entire adult Dallas -Fort Worth television viewing audience (per average quarter -hour, 9 a.m. to 5.30 p.m., Monday thru Friday)* is yours with a Channel 4 schedule. This means that your product or service is exposed to 73,250 adults per average guar- ter-hour - more adults than the other three stations in the market combined. Get your message to the buying audience -the adults. See your ADVERTISING TIME SALES representative for avails on KRLD -TV. ARB October '64 G represented nationally by Advertising Time Sales, Inc. THE DALLAS TIMES HERALD STATIONS Clyde W, Rembert, President 04411Mee 4 nalla a. --Ft Gr/ MAXIMUM POWER TV -TWIN to KRLD radio 1080, CBS outlet with 50,000 watts 4 BROADCASTING, December 21, 1964 Desert heat CLOSED CIRCUIT Biggest controversy at Palm Springs, Calif., meetings of National Associa- tion of Broadcasters boards next lationship to broadcasting will discuss graming. Final vote on applications his findings with commissioners. month is apt to develop from discus- His was deferred pending filing of a dis- report is sion of NAB's policy on community expected to be completed by sent by Commissioner Cox. He was then. antenna television. Influential NAB joined in opposing two grants by Chairman E. William Henry and Com- members are now divided widely on Commission may consider at Jan- missioner Frederick W. Ford. question of how extensive federal reg- uary meeting question of renewing li- ulation of CATV ought to be, as indi- censes of TV stations having common cated by stormy session last week of ownership with CATV's in their Still loaded NAB's committee that has been trying Grade B contours. These applications to draft association's CATV position have been deferred pending conclusion Despite sweet talk that FCC's new (see page 33). At moment odds don't of inquiry into CATV -TV cross own- radio license renewal form, which is favor resolution of differences be- ership. But there is sentiment for due to get approval this week, is tween now and Jan. 25 -29, period of changing that policy. Question of watered -down version of original, it board meetings. what to do about renewal applications will nonetheless invoke program con- of six stations with CATV ownership - trols heretofore opposed as constitut- Until last week it had been thought overlap problem was passed over at ing censorship. Incorporated in final r1 that another matter would dominate special multiple ownership meeting version are those 14 programing cate- board sessions -proposal by associa- last Friday. gories promulgated in July 1960 as tion's selection committee for study of guidelines, but which now would be NAB reorganization (BROADCASTING, More mutuals part of requirements for new licenses Dec 14). But although reorganization or renewals. And separate television is matter for combined radio and TV While broadcasters are scurrying renewal form would embrace same boards and CATV to policy concerns TV gather information on public owner- provisions. board only, latter issue now promises ship of their group- station operations to cause more Even though FCC at this Wednes- fireworks than reorgani- for coordinated presentation of facts zation plan. day's meeting (final scheduled session to FCC, another organization has com- for 1964) is expected to adopt broad- piled its own list of cross-ownerships cast form, it won't be released. Budget Big one coming up of broadcast stations through public Bureau approval (ostensibly to prevent stock holdings. It's Investment Com- undue paper work) is needed and FCC TV broadcasters trying to assess pany Institute, a trade association of could have hard time there. Although 1965 business prospects may draw en- mutual funds, and its findings, accord- final draft eliminates counting of spots couragement from newly compiled fig- ing to one communications attorney, and percentage breakdowns by cate- ures of Broadcast Advertisers Reports. "far exceed" previous estimates of ex- gories for typical week, these improve- Monitoring firm, which has quietly tent of multiple holdings by funds. In- ments are trivial compared to program been estimating brand expenditures on stitute is relucant at this point to reveal points which are regarded as consti- TV stations in top 75 markets, is ex- data but will probably present findings tuting unvarnished censorship. And panding this operation to include pro- to commission. staff, it's understood, is still bucking jections for year ahead, market by for percentage breakdowns. market and station by station. Projec- Live action tions will be adjusted as year goes along to take accumulated past activity FCC had another go -round at meet- Another way in into account. Currently, based on ing Wednesday on question of local - July- November estimates, BAR fore- live programing in connection with de- Broadcasters who have fought sees $1,053,997,000 in nonnetwork TV ferred renewal applications of three against variations from established billings (national and regional spot Illinois television stations. When it pattern of VHF allocations may be and local) in 1965. That would be was over, commission had tentatively expected to protest if FCC confirms two -year gain of 23% over $856,821,- decided to grant renewals of all three action it tentatively took last week to KBMT (Tv) (ch. 12) I'. 000 reported by FCC for 1963, latest -WEEK -TV and wrvx(Tv) Peoria and approve move of 3r year for which official figures are WGEM -TV Quincy. Staff had questioned Beaumont-Port Arthur, Tex., to point available. BAR's projection covers whether stations had made good on 20 miles nearer KSLA -TV Shreveport, tj same 276 markets in FCC's 1963 re- promise to pre -empt network programs La., than standard mileage separation. port. for local live programs, particularly in KBMT argues it must move to become prime time (BROADCASTING, Dec. 14). competitive with other stations in area. But commission rejected staff proposal Move of KBTM, like one granted FCC and CATV for closer scrutiny of programing. WVEC -TV (ch. 13) Hampton, Va., last F9 FCC is setting aside one and pos- Preliminary vote to renew was 4 -3 summer, is regarded by some as weak- sibly two days next month for com- in cases of WEEK -TV and WGEM -TV (for ening argument against drop -ins of plete review of problems related to which staff had recommended letters short- spaced TV's into number of mar- community antenna television, as part of inquiry) and 6 -1 in case of wTVH kets now served by one or two sta- of effort to fashion policy. Jan. 28 has (Tv) (for which staff had recom- tions. Both KBMT and wVEC are af- been set aside for special meeting, mended grant because of some specials filiates of ABC -TV -which has been with Jan. 29 reserved if needed for produced by parent Metromedia that strongest advocate of drop -ins.
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