PS65CH05-Elliot ARI 15 November 2013 12:29 Color Psychology: Effects of Perceiving Color on Psychological Functioning in Humans Andrew J. Elliot1 and Markus A. Maier2 1Department of Clinical and Social Sciences in Psychology, University of Rochester, Rochester, New York 14627; email:
[email protected] 2Department of Psychology, University of Munich, Munich 80802, Germany; email:
[email protected] Annu. Rev. Psychol. 2014. 65:95–120 Keywords First published online as a Review in Advance on hue, achievement, attraction, consumer, food June 26, 2013 The Annual Review of Psychology is online at Abstract http://psych.annualreviews.org Color is a ubiquitous perceptual stimulus that is often considered in terms of This article’s doi: aesthetics. Here we review theoretical and empirical work that looks beyond 10.1146/annurev-psych-010213-115035 color aesthetics to the link between color and psychological functioning Copyright c 2014 by Annual Reviews. in humans. We begin by setting a historical context for research in this All rights reserved area, particularly highlighting methodological issues that hampered earlier Annu. Rev. Psychol. 2014.65:95-120. Downloaded from www.annualreviews.org empirical work. We proceed to overview theoretical and methodological advances during the past decade and conduct a review of emerging empirical findings. Our empirical review focuses especially on color in achievement and Access provided by 2600:1700:c710:7150:5d48:9594:3b18:4968 on 06/29/20. For personal use only. affiliation/attraction contexts, but it also covers work on consumer behavior as well as food and beverage evaluation and consumption. The review clearly shows that color can carry important meaning and can have an important impact on people’s affect, cognition, and behavior.