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CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 1

CIDESCO INTERNATIONAL

LINKSEPTEMBER 2015 · Issue 75 Artistic Flair CIDESCO celebrates Make-up and Body Art Talent

INSIDE THIS ISSUE

· Congress Review · Massage Techniques · Spotlight on · Which Aesthetics? · A Career at Sea

CIDESCO Make-up & Body Art Competition 2015 Professional Division Winner: ‘Chameleon’ by MUA Charmaine Buttrick CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 2

Sandy Fuhr (Roy) attended the first SWAA (Spa & Wellness President’s Association) meeting in Mauritius where she presented CIDESCO to delegates from all over Africa. The President of Mauritius honoured Message them with her opening speech and support for upgrading the levels of Education and Spa and accreditation. CIDESCO has had huge coverage in various magazines which I am sure you have seen. Press Releases were circulated on Plastic Microbeads, a topic that is an eye opener ri ght now worldwide. We have also covered information on techniques and of course the new Diplomas that were launched. Examination which are better explained in person than through Our Social Network has increased correspondence. We have found substantially and we have had a lot these Meetings very rewarding and of feedback from our Members. Our are much appreciated, therefore they PR representatives are constantly will be continued in other countries. updating our Members; please send us The next one will be held in the information on events in your country. United States in October, chaired We would still like to have more by Education Committee Member echoes from you on the new Diplomas Margrit Altenburg. Schools and that have been introduced. These Examiners from Canada have also Diplomas were designed to allow been invited to this Meeting. So far, candidates with limited time to be able Regional Meetings were held this year to achieve the CIDESCO qualification in Ireland, Dubai, Japan and Korea. and to increase sales for Schools. In March Vice-President Josephine My fellow Board Members and I will Wackett and I were invited to the Anna-CarI Gund, meet up at the beginning of November Cosmoprof Congress in Bologna, Italy, President of for a Board Meeting in Zurich. As we where we spoke to a very large public. CIDESCO International have regular Skype Meetings, Board We have also been asked to attend Meetings in Zurich have been cut back the Serbo-Italian Congress in Belgrade to reduce costs. However, we see that in October which will be represented D eAR Friends it is important to have face to face by Vice-President Josephine Wackett. contact with each other and also with and Colleagues Early in September I was invited the Head Office staff, so we will follow to speak at the Swedish Beauty We are well through half of the this pattern in the future. year and I am sure you have also Therapy Congress on the topic “The experienced many interesting events in importance of having an international Our aim is to ensure that CIDESCO the CIDESCO World of Beauty and Spa qualification”. There was also a stays the preferred International Therapy. We would like to share some Nordic Meeting where I represented Beauty & Spa Therapy qualification. of ours with you. CIDESCO to further opportunities to Join us in this venture to make work together over the borders. CIDESCO even bigger. The CIDESCO Board Members continue to promote our business in My new business involves a lot of We look forward to lots of new various countries, be it by examining, travelling and I am usually able to experiences in the coming months to attending Congresses or holding combine CIDESCO representation share with you. at the same time. I will therefore be Regional Meetings. We have recently With best wishes been represented in by attending the SPATEC in Board Member for Education Narelle Dubai in September and the Global Anna-Cari Gund Blinman, who held a Meeting with Wellness Summit in Mexico City in CIDESCO Schools and the National November. These events will be very CIDESCO Section while examining interesting for CIDESCO especially there. These Meetings cover many since one of our new Diplomas is in important topics on the CIDESCO Spa Therapy. CIDESCO Celebrations CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 3

CIDESCO Section Israel, 56 years

“Since 2002 we have been fighting for recognition of cosmeticians as professionals in every way”

Congratulations are in order for CIDESCO Section Israel which is celebrating 56 years of CIDESCO membership and also to President Rachel Bar-On who at the end of her term as chairwoman of the Cosmeticians Association of Israel has been appointed Honorary President. Rachel has also come to the end of her term as President of CIDESCO Section Israel and we thank her for her highly valued contribution to the industry. Talking about the industry in Israel, Rachel says, “In 2012, the Israeli organisation under my chairmanship persuaded the Israeli Knesset (Parliament) to pass the Medical Equipment Act so that cosmeticians can use medical equipment and devices in their salons following sufficient training. Since 2002 we have been fighting for recognition of cosmeticians as professionals in every way, and for a law to this effect. We hope that we will ultimately succeed. I would like to draw your attention to courses being held in various countries including Israel: ‘Paramedical Cosmetician’ or ‘Medical Cosmetician’, which have not been regulated in Israel or elsewhere, as far as I know. In my opinion, CIDESCO should act quickly to obtain regulation. This year CIDESCO Israel is celebrating 56 years of membership in CIDESCO and we are grateful for the cooperation between us throughout this period”.

Editors comment: Watch this space CIDESCO members. We are currently working on our aesthetics guidelines. CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 4

CIDESCO Awards Winners, clockwise from left: Kate Wacz, Hedy Dettwiler, Iro Koroneou, Tracy Chambers

Our CIDESCO Award Winners

At the 63rd CIDESCO World Congress & Exhibition held in , we celebrated, awarded and honoured four new CIDESCO Award winners, elected by CIDESCO Sections. The Médaille d’Or went to Kate Wacz, Sweden and Hedy Dettwiler, Switzerland, the Médaille du Mérite to Iro Koroneou, Greece and the Médaille d’Esthétique to Tracy Chambers, South Africa. Congratulations to them all! CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 5

Education ranked top of the agenda at the CIDESCO 63rd World Congress in South Africa

This was an exceptionally educational Examiners’ Meeting with lectures in the Congress situated in the beautiful city of afternoon, Thursday 21st May Johannesburg in South Africa. We had only a half day scheduled for the CIDESCO Examiners’ meeting this year, although we packed a lot into this time. Narelle Blinman hosted the meeting and gave a presentation on how to dress professionally for an examination as well as what is needed before and after an examination. All Examiners worked together to discuss what questions they would ask during a Practical Examination. This turned out to be a very productive meeting for all. After a marvelous lunch together, Schools and Examiners re-convened for the afternoon to hear two special guest speakers lecture on ‘How to prepare a Student for the Workplace’ and Schools’ Meeting, Wednesday 20th May on ‘Molding the Student for the Future’. We had an extraordinary attendance during the 1st day of meetings for all CIDESCO Schools, Sections, Evening trip to Lion Park, Thursday 21st May Beauty Centres and Examiners. Narelle Blinman, Board Member for Education hosted the meeting Immediately after our guest lectures, we boarded with the help of our special guest, Dr. Rae Leibowitz, a bus for the Lion Park. What an extraordinary who lectured on the different body (soma) types experience! Specially built vehicles took the 60 taught in the CIDESCO Syllabus. The day was packed visitors safely through the lion camps. We were full of helpful information discussing CIDESCO’s fortunate to see lions, cheetahs as well as giraffes practical examination procedures to case studies. close up. In the evening we had the opportunity There was time allocated for an open forum where to experience the behaviour of a pride of lion at attendees could express their valuable ideas. feeding time; it was truly a remarkable opportunity. For those of us that were brave enough we could pet the lion cubs and have our photos taken to capture a once in a life time experience for most. A delicious buffet was ready for all in a beautiful tent where we chatted and laughed the night away with old and new friends. Ian Fuhr from South Africa’s leading salon brand, Sorbet, sponsored professional photos of the evening. We all left with a professional picture of us together with a cheetah and the Lion cubs. An awesome memory of this fantastic evening. CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 6

PR Meeting, Sunday 24th May Many Section representatives from National CIDESCO Sections, including the CIDESCO PR Committee Members attended the 3rd PR Meeting held at a CIDESCO World Congress. Led by Sandy Fuhr (Roy), this was a highly constructive and lively meeting with great ideas and suggestions which we have already started to implement. Closing ceremony and Make-up Competition, Monday 25th May Traditionally we closed the CIDESCO Congress showcasing the final body art painting of the professional and student categories. The theme this year was African fauna and flora. The standard General Assembly, Friday 22nd May was exceptional, with 29 entrants taking part. Each model had the opportunity to showcase their body At this 69th meeting, Section representatives painting on stage. Mrs Kate Wacz presented each voted on important issues to set the future for of the winners and runners up with a generous CIDESCO. As previously decided, at this meeting monetary prize, together with certificates of the representatives were required to vote on participation. Sponsors added gifts for the winners one National CIDESCO Section in Australia. The which added value to the artists. majority voted on Section “B” taking the role. We now have one Section in Australia. Unfortunately We would like to thank the CIDESCO Section the “B” Section in Great Britain resigned as a South Africa, CIDESCO Honorary President Helene CIDESCO Section with the result that we no longer Weber-Bramwell and Glasshouse Communication have a representative in this country. Section Ltd for organizing the 63rd CIDESCO World Ireland gave an inspirational presentation about Congress & Exhibition. their CIDESCO World Congress and 70-years CIDESCO celebration in Dublin in September 2016. Sandy Fuhr (Roy), CIDESCO Board Member for Public Relations

Gala dinner, Saturday 23rd May The “must go” Gala dinner was held in the ballroom at the Hilton hotel, Sandton. Every year, everyone from the CIDESCO family looks forward to this event. We have the opportunity to dress up, put on our best make-up and show what beauty is all about. Meet and network with our old friends and new industry professionals is the name of the night where we all laughed, danced and had a good time. The entertainment was African music followed by Irish dancing.

Exhibition and lectures, 23rd – 25th May The opening ceremony was the start of a 3 day Congress. Delegates from around the world attended and came up to the stage with their flags. The 3 days were filled with lectures and an exhibition forum showcasing many South African products as well as international suppliers. The line-up of speakers was of the highest caliber. The South African CIDESCO Section (SAAHSP) ensured this forum educated our delegates with information they would be able to take back to their salons. Mrs Helene Weber-Bramwell was the Convener of this event and undertook this role with her usual grace and professionalism. CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 7

True Works of Art

This year’s CIDESCO World Congress 2015 Make-up and Body Art Competition was a spectacular fusion of talent and colours centred around the theme of African Fauna and Flora. Organised by CIDESCO Vice-President Josephine Wackett, here and overleaf, Josephine reports on the event.

Student Category Winner: Professional Category 2nd: ‘Vulterine Guineafowl’ ‘Marula Tree’ by by Lean ne Roux MUA Le-Jean Geluk CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 8

“The Competition was in two “A diverse variety of titles interpreted Congratulations to everyone sections: Professional make-up artists the theme including African Jaguar, who entered and particularly to or Students currently undergoing Flamingo, Sunflower, Blue Crane, the winners: professional make-up training. The Nature Boy and Rainbow Nation. All overall standard was extremely high, 25 entrants must be complimented showing great imagination and eye- on their spectacular show. It is such Professional Category catching use of colour. The use of a pleasure to witness the 6 hours of 1st ‘Chameleon’ airbrush techniques is not permitted painstaking attention to detail result MUA Charmaine Buttrick (Face to thus allowing the make-up artists to in true works of art. Congratulations Face Beauty and Make-up Design display their highly skilled drawing to all!” School) and blending abilities. There were beautiful examples of intermingled 2nd ‘Marula Tree’ artwork where various parts of the MUA Le-Jean Geluk (Face to Face theme developed into one another Beauty and Make-up Design School) particularly well as shown on the 3rd ‘African Tree of Life’ winning Chameleon. The best three UA Yolanda Kahl in each category were selected unanimously by the team of 5 judges from , Sweden, Switzerland, Student Category UK and host country South Africa then arranged in ascending order to 1st ‘Vulterine Guineafowl’ receive generous prizes and cups. Leanne Roux In particular, the well-known and 2nd ‘African Sunset’ much loved Swedish judge Mrs Kate Bianca Wolhuter (Face to Face Wacz kindly donated trophies and Beauty & Make-up Design School) monetary sums. All competitors received Certificates of Participation. 3rd ‘Africa Big Five’ Bianca Serfontein (face to Face Beauty & Make-up Design School)

Student Category 2nd: ‘African Sunset’ by Photos taken by Nicci Landman Bianca Wolhuter Photography

Student Category 3rd: ‘Africa Big Five’ by Bianca Serfontein CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 9

From the spa island of the Gods Balinese Massage

Fabio Meardi

Nowadays we witness the birth of new massages almost every week. However, these only seem to last a season, given that in the majority of cases, they are a mixture of moves extracted from other massages and almost seem like choreography as they often have very little new and give little consideration to the sense of a movement within a specific sequence. There are, however, massages which are centuries old, if not thousands of years, which have passed the toughest test: that of time. In the history of man anything that is not working becomes replaced, modernised or removed. In the case of Balinese massage, this is not so, we can still enjoy the centuries of experience. What are the characteristics of the Balinese massage? First, the treatment traditionally begins with a foot bath containing a mixture of herbs, essential oils and flowers which soothe and clean the feet so that the body is completely sanitised. This is a very useful practice but is rarely seen in other massages. The massage then begins on the back which is contrary to what happens in many Western massage schools. The Balinese massage is an intense massage, deep, but that does not mean it’s unpleasant or painful, on the contrary it gives a feeling of well-being and it feels like you are free from a heavy backpack after a long hike in the mountains. It’s not by chance that this is also a good massage to give before and after sports activity. This suggests that great attention is made in this therapy to work directly on the muscles. This includes deep manipulation of the muscle in order to “squeeze” the drainage of fluids, lactic acid and accumulated tension. This massage therapy also uses a combination of friction, kneading, skin rolling, strains, digital pressure to stimulate blood flow, oxygen and the prana (Qi) throughout the body, bringing deep relaxation and a sense of widespread wellness. And of course, the hands and arms are the toolbox of this massage as it uses the knuckles, fists, forearms, elbows and fingertips; there is even a technique performed with the triceps! CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 10

The Balinese massage is an intense massage, deep, but that does not mean it’s unpleasant or painful.

Two very unusual techniques in the Balinese Massage are those inspired by the traditional Balinese dance called “Kecak”, where the forearms are slid down the back and crossed at the hands to resemble the coils around the trunk of a snake. The second one involves deep friction with the elbow along the spinal muscles simultaneously to a vibration impressed by a particular hand movement. This not only makes an impression but it is also rather a pleasant experience that is worth trying. We can define this massage as the sum of different oriental techniques from which it originated, keeping those which have been considered useful in Indonesian tradition, especially Chinese and Indian. These blend in smoothly with the technical and functional aspects and then time has done the rest, enabling the massage to be refined over the centuries. Specifically, those techniques that involve long manoeuvers or which are made with the palm of the hand, forearm and elbows originate from Indian influence, while we see the Chinese Fabio Meardi influence in the use of the fingertips for acupressure on specific points. Fabio is a teacher for CIDESCO Section Italy and offers training and We have seen that the Balinese massage is great counseling at vocational schools, for treatment before and after sport but it is also business associations and cosmetic traditionally used to give relief from a wide range companies. He is also Head of of problems such as headaches, sleep disorders, International Relations within stress, anxiety or depression, allergies and CIDESCO Section Italy. breathing problems. With a degree in Medieval and With the ritual of living life in the present in Bali Modern History at the University of where there is a particular form of Hinduism Milan, he obtained a Master in Spa synchronised with indigenous beliefs, the form Management in 2013. He is an expert and approach are very important. In many cases, trainer in massage techniques and before starting the massage you practice a energy used in Southeast and real ritual where you ask the Divine to provide Hawaii. He teaches courses in these its assistance in the execution of the massage, disciplines in Italy and abroad. entrusting you and the client to divine protection (without religious references: one can adapt it to your personal credentials). One of these pre-massage “prayers”, performed with particular movements similar to a small dance, is the following: “I present myself to the Creator/the beginning/the best of my abilities/knowledge in the art. /I ask to receive from the Creator/the things I cannot see today/and that will be etched in my heart/to the end. CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 11

The Global Evolution of Aesthetics

J uLIA PeTTIS, BS. FACHE In the last 25 years there has been Spafinder Wellness. When customers Academic Dean an explosion of equipment and are unsatisfied with a product or College of Medical cosmeceutical skin care products service, they can use social media Aesthetics introduced to medical professionals, to broadcast their displeasure. In School of Aesthetic medical spas and wellness resorts. surveys, 26% of consumers say Dermatology Nursing Fueled by more wealth, longer life they have used social media to air California U.S.A expectancy and a youth oriented grievances about a company and its culture, there is an overwhelming products. It is essential that successful consumer demand for anti-aging operations rely on well-trained and wellness therapies. The global managers and staff who use their economic changes and rising education, and experience to satisfy consumer incomes are driving the consumer demands. global beauty care industry, which is The surge of quality employees forecasted to reach $265 billion by has created the need for advance 2017. Emerging economics such as aesthetic’s programs and , China, South Korea, and Brazil advanced degrees in spa and offer high growth opportunities for resort management designed to players operating in the medical accommodate consumer demands. aesthetics market. Advanced education for aestheticians International spa and resort markets in particular has been the buzz for have experienced a significant the past decade. The introduction paradigm shift in client expectations. of technology used for anti-aging is 26% of consumers In most industries, quality has never now used in the healthcare system mattered more. New technologies creating a demand for aesthetic say they have used have empowered customers to nurses and paramedical aestheticians. seek out and compare an endless Given that much of the technology array of spa treatments from around social media to air began in , the use of skincare the globe. Consumers pre-qualify practitioners is somewhat more facilities, staff, and services by grievances about advanced than in the U.S. In 2001, using objective data compiled by England’s Royal College of Nursing a company and its experts at organizations such as the (RCN) created a forum of Nurses International SPA Association, and products practicing Aesthetic Medicine. The CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 12

department of health established an expert panel of physicians who defined the scope of aesthetic When a medical medicine and regulations regarding medical aesthetic scope of practice professional provides for nurses practicing in the field a treatment, he or of aesthetics. Competencies were also developed to determine an she enters into a assessment tool for aesthetic nurses emphasizing areas of excellence complex web of and weakness and enabling them to measure their practice against interlocking systems established benchmarks. The RCN collaborated with the University of public and of Greenwich and established a nationally recognized and accredited private professional graduate diploma in aesthetic medicine. regulation. Conversely, medical aesthetic practice in the U.S. has not been managed as well, particularly among aestheticians. While many states permit aestheticians to operate lasers or micro needling devices; others stipulate that only nurses and physicians can operate these devices. Unfortunately the role aestheticians can play in a medical environment has yet to be determined by medical professionals or regulatory agencies. Aestheticians who work with a physician or in a medical environment have taken on the self-proclaimed title “Medical Aesthetician”. When a medical professional provides a treatment, he or she enters into a complex web of interlocking systems their care to educated well trained opportunities for aestheticians to of public and private professional paramedical aestheticians can yield be an essential facet of the skin care regulation. These systems delineate benefits for both the public and the team, however, physicians are aware scope of work and restrict who can profession. More broadly, given that of the absence of medical education do certain tasks, regulate conduct, the rationale for licensure and board aestheticians need to assist in more and set entry qualifications and certification is quality assurance. complex situations. ongoing educational standards. A key question, however, is how Aestheticians and healthcare Because of the ubiquitous nature of to regulate and what organization providers want to help patient/clients systems of professional regulation will spearhead the education and see through the barrage of industry and their role in defining and credentials needed to validate the marketing so they can select which enforcing standards of professional profession. treatments are best for them. By conduct, it is important for a medical A more immediate concern is the promoting the safe use of industry provider to understand how they lack of professional regulations is not products and appropriate training work and the challenges they pose. keeping pace with recent industry pathways, the global evolution of From a public perspective, the trends creating barriers for the aesthetics will provide safe and rationale for professional regulation medical spa and healthcare workforce. effective procedures and products by of paramedical aestheticians is For example, licensure laws may enhancing patient/client satisfaction. patient/client protection. The public hinder the use of aestheticians without This responsibility will be fulfilled by generally lack the knowledge, skills, or a paramedical education needed creating an organizational structure judgment to diagnose or treat disease to assist when physicians utilize that promotes sanctioned education and, thus, have strong incentives multidisciplinary teams. In the U.S it is to ensure public safety through to rely on medical professionals or common practice for dermatologists established compliance and ethics. medical assistance with specialized and plastic surgeons to employ expertise to assist them. Entrusting aestheticians which provides CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 13

Today, lighter skin continues to be a favourite of many Japanese women although rice powder has long since been replaced with sun block and creams with 50% of consumers in Asia regarding skin lightening/brightening benefits to be a ‘high priority/essential’ feature of skincare products compared to less than a quarter of consumers in Western Europe and North America (Datamonitor Consumer Survey 2013). However, skin whitening has not been without its controversy. From early centuries when lead Spotlight on… was sometimes used instead of rice powder to recent years when Japanese cosmetic giant, Kanebo recalled 54 skin whitening The Fair due to a risk of severe and skin damage. Another western look popular in Japan is the double eyelid which Face of is sought to give a more open eye, rounded look. Treatments vary from eyelid tapes available to purchase in Japan stores, to using homemade devices such as spoons and, of course, double eye-lid surgery. With eyes a focus, most recently it has been reported that Japanese women Tracey Stapleton Ohaguro (shown above) was the in Tokyo are walking around with red- practice of dyeing your teeth black rimmed eyes. The trend, known as ‘me with a combination of fushiko powder no shita chiiku’ which means ‘undereye F emale beauty varies from country and acetic acid with iron. The black blush’ involves women using red blush to country. While some cultures teeth matched their long black hair under their eyes to create a tired, like long necks or stretched lips, which was also considered a sign of hungover look along with wet-look hair. others prefer lighter skins and beauty. This practice was thought to Adopted by the fashion industry, this petite bodies. We have a tendency protect the teeth from cavities and look is becoming more mainstream to want what we don’t have continued for hundreds of years right with a make-up tutorial by a Japanese and in the same way that many up to the 19th century until it was blogger who has given a step-by-step Westerners find Japanese girls banned by the Government. on achieving this look being viewed beautiful, many Japanese women Hikimayu was the process of more than 100,000 times. use cosmetics and treatments to or your eyebrows to replace achieve more Western looks. them with crescent or ‘butterfly’ 50% of consumers Lighter skin has long been considered shaped ones drawn high up on the a sign of beauty by Japanese forehead using black ink. One of the in Asia regard women. Back in the Nara and Heian thoughts behind this is that with no periods between the eighth and 12th eyebrows it was easier for the women skin lightening centuries, Japanese noblewomen to paint their faces white and the painted their faces and necks white higher eyebrows balanced their faces or brightening using a heavy rice powder called and complemented their dark hair. . The whiter skin however had However, despite this early foray into benefits to be adverse effects on other aspects the use of cosmetics, it wasn’t until a ‘high priority’ of their beauty. Against the white the 1960s that eyeshadow became of their skin, their teeth looked commonplace among women. or ‘essential’ more yellow and their eyebrows Influenced by fashion models and weren’t as prominent . To solve these Hollywood stars, Japanese women feature of skincare beauty issues, the Japanese women started to emulate their heroines with practised ohaguro and hikimayu. false eyelashes and made-up eyes. products CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 14

spotlight on japan

The importance of Ki

The Japanese recognise life Ki flows through the body via Specific benefits of the treatment energy ‘Ki’ as the main force meridians which are connected to include improved skin tone and behind human existence and specific organs and responsible for lymph flow, improvements in muscle believe that beauty is more the physical, emotional and spiritual tone, rebalance of the whole body, than skin deep. wellness of the body. A healthy body improved appearance of the face is one where there is internal balance and the removal of metabolic waste and Ki can flow freely. products. Many of the techniques can also help to prevent lines, wrinkles The beautiful skin of Japanese and puffiness. women is maintained through a careful skincare routine which often Zogan is a face contouring massage includes regular massage, technique developed by Japanese concentrating on the manipulation stylist and beauty expert, Yukuko of facial meridians and acupressure Tanaka. This is self massage which points to enable Ki. takes just 6 minutes a day as an anti- ageing treatment with many people We take a look at two modern reporting they see a difference in just Japanese facial massages which are 2 weeks. based on the meridian theory used for thousands of years. There are 11 steps in the Zogan massage ranging from toning your Tsuboki is a modern treatment and nasalabial folds when you twitch your translates as ‘acupressure point + nose to kissing the ceiling to firm up life energy’. This massage uses the your chin. By putting pressure on 7 of the 8 meridians tsubos to influence the flow of Ki in certain points in the face this helps the body. It is actually a full treatment that run through the body to excrete toxins and at the involving neck and shoulder massage, same time enhance blood flow. the face are the detailed face massage, acupressure, lymphatic drainage and the Japanese Many people swear by regular face more energising face massage known as a natural massage and it is incredibly relaxing facelift combined into a relaxing and to receive. Interestingly, 7 of the 8 (yang) type. restorative health-giving experience. meridians that run through the face are the yang or more energising type which might explain why clients often report feeling deeply relaxed during the massage but balanced and energised afterwards. CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 15

Why did you decide to take on the CIDESCO Spa Therapy Diploma? CIDESCO “We were teaching the PG (Post Graduate) Spa exam for the last 5 years but when CIDESCO introduced the Stand Alone Spa Diploma we Spa Therapy decided to offer this. Our male therapists particularly like this qualification because they do not have to do make- up, , eyebrows and waxing etc which in Diploma: their professional work they never do. The course also has 600 hours of training which makes our students much more knowledgeable.” One year on How easy did you find it to implement it into your existing course structure? “We have been teaching the PG-Spa, so we only needed to adjust this course and combine it with part of the Beauty Therapy course.” What type of students were attracted to this course? “We found it was particularly attractive to students It’s almost a year since we launched the who wanted to pursue a career in the spa industry CIDESCO Spa Therapy Diploma and now we only and those who want to work overseas.” are celebrating the first group of our students to qualify. Congratulations to our schools Training for CIDESCO’s Spa Therapy Diploma can in South Africa, Indonesia, India and New be done in the evenings and weekends and is Zealand who are all teaching Spa Therapy. available to both male and female students. We spoke to Ms Maya Paranjapye, Principal of the If you are a school interested in offering Butic Institute of Beauty Therapy and Hairdressing the CIDESCO Spa Therapy Diploma to your in Mumbai, India. students please email [email protected] for further details. Note from CIDESCO: If you do not have an in-house Spa, you may outsource the practical components to a local Spa. MARKETING CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 16

a great way to really understand your audience and their wants and needs. 7 ways to engage Mention your fans and followers by thanking them for certain comment, liking a picture they’ve posted or wishing them good luck for a special with your clients event. You’ll soon see how passionate some people are about your brand which can be extremely rewarding.

5. Connect with influencers Find out other businesses in your area which are on social media and could have similar audiences. Consider running competitions with

them in order to pick up on some 2. Create some brand guidelines of their followers. Look too at local bloggers who have large followings. There have been numerous reports Invite them in to review a treatment in the news on how social media has or send them some product to caused problems for an individual or review. business when the ‘wrong’ type of posting has been made. Avoid this by creating some social media guidelines 6. Gain referrals for your business. It’s important your channels are a reflection of what There’s nothing more influential it’s like to visit your salon. Discuss than a friend’s recommendation. the type of language you want to Encourage your clients to take use with your team, the images that pictures of themselves after best communicate your brand and treatment and post the picture up on agree what is and isn’t acceptable their own social media channels. This With the development of social to post. Decide on who will do the works well with manicures or make media, it has never been more postings and how regularly you will up. Consider running a monthly ‘best important to be part of the communicate. post’ competition for the one that conversation and engage with gets the most Likes/retweets and your clients online as well as inside including it on a board in your salon. your salon. Social media enables 3. Inform & educate rather than sell you to keep in touch with clients in Social media is about building between appointments in a friendly, 7. Give something back informative way which builds trust relationships, it’s not for hard sales. and loyalty with long term benefits for While you will want to advise your Reward your social media audiences you and your business. audiences of your special offers and by letting them know first about promotions, the majority of the time special offers or create promotions But how do you use social media you will be giving them information exclusively for them. This could for the best results? Here are 5 tips and advice which enriches them and be birthday discounts, an offer on for engaging with your clients in encourages them to come back for booking more than one treatment, the best possible way. more. Encourage your team to get or bringing a friend along at a special involved by giving their expert tips, rate. Provide excitement by running views on the latest treatments, news competitions every now and then 1. Promote your social media in the industry. This way, when you do with prizes donated by your product networks make an offer, they will already trust house or other suppliers. you and the uptake is going to be so Make sure your clients know that much higher. you’re on social media and how they can connect with you. Put up some Lastly, don’t forget to sign up to signage in your salon saying ‘Visit us 4. Interact CIDESCO’s social media channels. on Facebook’, ‘follow us on Twitter’, You can find us on: ‘follow us on Instagram’, ‘watch us on Don’t just post comment but create YouTube’ and include on any leaflets interaction with your clients with you distribute. Promote them in your questions, asking for their opinions or regular emails to your database too. personal experiences. Social media is CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 17

The Georgina Price College of Beauty Therapy had the privilege of Student receiving Miss Dawn Owen as their CIDESCO International Examiner. Upon completion of the examinations, Miss Owen was so impressed by Exchange the dedication and talent from the students that she offered a Student Exchange Work Placement at her It is well known that the CIDESCO Spa in Canada to one of the lucky Diploma can open the door to students. With great pride and a career worldwide and this excitement, the college confirms that certainly has come true for Clodah their full time CIDESCO Student Miss Standun from the Georgina Price Clodagh Standun has been accepted College of Beauty Therapy in for this placement. Galway, Ireland. “We are so proud of Clodagh for all she has achieved and know that Clodagh will have an exciting and long career within the Beauty & Spa industry as will all of our CIDESCO graduates. We would like to take this opportunity to congratulate Clodagh and wish her the very best on her exciting new adventure in Canada!” says Georgina Price & the College Team. Clodagh Standun CIDESCO Graduate 2015

Seminar in Jakarta

CIDESCO Section Indonesia In a recent seminar held in Jakarta with the theme “What the Experts Say about Anti-Ageing”, three key speakers highlighted ways to make a positive impact on the effects of ageing. Dr. Lianywati Batihalim, as President of CIDESCO Section Indonesia, reintroduced CIDESCO in Indonesia as an international standard in beauty and spa; Prof. Dr. HR. Rachmad Soegih, a Medical Nutritionist, talked about how to prevent the ageing process by eating healthy food; and Dr. Aditya Wardhana, a plastic surgeon in Indonesia, let the audiences know more about plastic surgeries for anti-ageing. CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 18

CIDESCO in the News CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 19

Social Talk We’d love to hear your news on social media. Join in CIDESCO’s social talk on Facebook, Twitter, Instagram, Google + and LinkedIn CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 20

O ctober 2015 November 2015 Diary 1-3 SPA-CE, Heviz, Hungary 3-5 Spa & Wellness International www.spa-ce.si Congress, Minsk, Russia www.1swic.ru 4-5 Olympia Beauty, London UK 5-8 5th Balkan Spa Health & www.olympiabeauty.co.uk Wellness Summit, Slovenia Dates www.balkanspasummit.org 5-6 Professional Beauty India, Mumbai, India 6-8 SpaCamp, Rheinland-Pfalz, www.professionalbeauty.in Germany www.spacamp.net CIDESCO India Section present with 10-11 Spa Life, Stratford, UK Vice-President, Josephine Wackett www.spa-life.co.uk 6-8 Beauty Africa Exhibition & 11-13 Cosmoprof Asia, Hong Kong Conference, Lagos, Nigeria www.cosmoprof-asia.com www.beautyafricaexhibition.com 13-15 Global Wellness Summit, 13-16 Piscina & Wellness Barcelona, Mexico City, Mexico Spain www.salonpiscina.com www.globalwellnesssummit.com. 14-16 Anti-Aging & Spameeting Asia, CIDESCO President, Anna-Cari Gund Beijing, Asia www.spameeting.com will be in attendance. 17-18 Spa & Wellness Congress 15-16 IECSC Florida, Fort Lauderdale, Serbia, CIDESCO Vice-President Florida USA www.iecsc.com Josephine Wackett has been invited 25-28 Saudi Health & Beauty, as special guest Jeddah, Saudi Arabia www.sajamkozmetike.com www.saudihealthandbeauty.com 19-21 ISPA Conference & Expo, Las Vegas, USA www.experienceispa.com 19-21 Beautyworld Japan West, Osaka, Japan www.beautyworldjapan.com/osaka GLOBAL AWARENESS DAYS 19-21 Sustainable Cosmetics Summit September Europe, Paris, France www.sustainablecosmeticssummit. 21 International Day of Peace com 29 World Heart Day 20-21 Independent Hotel Show, September 2015 London UK 24-26 Termatalia, Ourense, Galicia, www.independenthotelshow.co.uk October Spain www.termatalia.com 24-26 Salon Look Madrid, Spain Breast Cancer Awareness Month 24-26 World Spa & Wellbeing www.ifema.es (selected countries) Convention, Bangkok, 25-26 ESi Calgary, Canada 1 International Day of Older Persons www.worldspawellbeing.com www.spashowusa.com 1 World Vegetarian Day 24-26 Beyond Beauty ASEAN Bangkok, Thailand 3 World Smile Day www.beyondbeautyasean.com 12 World Arthritis Day 26-30 Green Spa Network Congress, 15 Global Handwashing Day California USA www.greenspanetwork.org Past Events 27-28 ESi Montreal, Canada, November www.spashowusa.com 2-4 September: 1 World Vegan Day CIDESCO PR Board Member Sandy 27-30 Spatec Fall North America, Fuhr (Roy) represented CIDESCO 13 World Kindness Day California USA at the Spa & Wellness Association www.spatecevents.com 17-23 Global Entrepreneurship Week Africa in Mauritius. Sandy gave a 28-30 Sustainable Cosmetics presentation on ‘Accreditation for 19 International Men’s Day Summit , Spas and Institutions in Africa’ as part 21 World Hello Day (promotes peace) Sao Paulo, Brazil www. of the ‘Developing & Branding Africa sustainablecosmeticssummit.com Spa & Wellness Industry’ conference. 25 White Ribbon Day CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 21

A career at sea with CIDESCO

Working on cruise ships can be an national diploma. I also decided to “As someone who has worked at attractive job. Not only do you get do an international diploma which sea, I would encourage anyone that to work in a 5 star environment was CIDESCO and I was pleased wants to try ship life but is too scared but you also get to have an with myself for achieving both my to just go for it as you have nothing adventure and travel the world. diplomas as I knew that this would to lose but everything to gain. It is a You can often choose to work on help me work internationally when I wonderful experience and also makes 7 to 9 month contracts gaining wanted to. Straight after my studies I you appreciate the life you have.” got a job working for Steiner which is valuable experience to fit in with Debbie Pritchard – Head of one of the biggest spa companies at your career goals and having International Recruitment from sea. I was one of the lucky candidates worked on a cruise ship, you’ll find Steiner says “We find that therapists to work on beautiful cruise ships and your skills are much in demand with the CIDESCO Diploma have this gave me the opportunity to work a high level of training which puts once you return to dry land. and travel the world which was my them in a good position for working biggest dream. Life at sea though is not without its with Steiner at sea. Many CIDESCO challenges. Cruise ship clients can be “My CIDESCO Diploma helped me candidates have proceeded to work demanding and you will need to be get one of the prestigious positions in with us for many years which has committed to providing the highest the spa which was as a facialist with been an advantage for their careers.” passenger satisfaction. Also, living facial electricals. This was one of my For anyone considering a career in and working away from home for a favourite treatments to do. I enjoyed beauty or spa at sea, Steiner gives the long period of time can take some my time on ships as it helped develop following advice: getting used to. me not only as a therapist but also as So what is it really like working on a person. I got to meet such amazing “While it’s easy to get romanced by cruise ships? We spoke to beauty people, learnt about different cultures the idea of travel, a good portion of therapist, Kathija Hafajee from South and also visited the world. I spent four your life at sea will be spent at work, Africa who worked on Steiner cruise years at sea before returning to work so it is vital that it is both productive ships for 4 years. on land.” and fulfilling for you. All our successful spas have great team players who “I would recommend the CIDESCO “My name is Kathija Hafajee. I am a support each other, but also take it International Diploma to students 24 year old beauty therapist. It all upon themselves to run their own as it will help them tremendously in started like this. I finished my last year columns. What does this mean? It their careers as many spa companies of high school in 2008 and applied at means that each individual will help want students with an international Face to face Beauty College where promote the spa as a whole but will I spent two years and earned my diploma.” CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 22

“It’s not always easy, but the rewards are take responsibility for filling up his or Therapy Training School for almost amazing and it will her appointment sheet. Your salary 30 years and successfully applied is mostly commission and tip based, for Steiner to be a CIDESCO certainly make you so the more productive you are, the Accredited School in the early 1980s more you can earn. Your work will be to encourage students who wanted very sought after in varied and include: hosting seminars to travel, to work for the company. As and demonstrations, promoting the a CIDESCO International Examiner, the industry…” entire spa and your own services, Josephine used to contact what promoting in different parts of the was then the Maritime Division to ship, offering deck massage and pool let them know there were potential and expand into other cruise lines side braiding, weekly port cleaning, employees keen to see the world. as they developed. Founder and inventory checks and assisting with Thereafter she contacted the head of chairman, Herman D Steiner, had had stock. It’s a busy but fulfilling career recruitment at Steiner to increase her the foresight in first introducing hair and enables you to gain a wide range list of recommended schools. That salons and then beauty salons on the of skills. eventually led to the start of Steiner biggest and best ships. world-wide recruitment and interview “I myself completed nearly 10 years promotions. Everyone selected had a at Sea and it is by far the greatest job “Our graduates varied in their three week maritime training at head in the world, it’s not always easy, but enthusiasm for life on the waves, some office or overseas for them to learn the rewards are amazing and it will returned to sea for a second and third specific treatments included in the on certainly make you very sought after contract. Others found one contract board treatment menu and the do’s in the industry, wherever your life takes satisfied their thirst for travel. It is and don’ts of being at sea. you after ships” said Debbie Pritchard. harder work than many realise but well worthwhile for the right therapists. I Says Josephine “The public interest Many CIDESCO members am in regular contact with one of our in cruise holidays grew at exactly recommend a beauty career at sea graduates who worked at sea after the right time and the company was including CIDESCO’s Vice President, training and years later, brought her perfectly placed to capitalise on Josephine Wackett. Josephine daughter to me to take our CIDESCO their position with P&O and Cunard was principal of the Steiner Beauty course. Both still work in the industry!”

Aesthetics in Las Vegas

Earlier this summer, CIDESCO Section USA hosted a successful 3-day workshop in skincare at the International Esthetics, Cosmetics & Spa Conference in Las Vegas. Elaine Sterling (pictured, far right), owner and founder of the Elaine Sterling Institute in Atlanta, Georgia facilitated two workshops which drew some 115 attendees representing aestheticians, cosmetologists and massage therapists from The following day, Elaine lectured on Chemical various parts of the USA. Peels – Selection, Application and Mastery. With On the Saturday Elaine’s lecture on Skin Analysis - so many peels out there, Elaine spoke about how Discover what’s underneath the magnifying lamp you decide which one is right for your client. was a huge success. Seventy attendees listened During this lecture, Elaine explored the ultimate to an informative lecture on how to utilise a twelve skin exfoliation options, discussed the theory of point easy to understand skin analysis process. This chemical peels, indications, precautions, contra- lecture included a skin analysis demonstration and indications and correct application techniques. oxygen treatment and showed estheticians how Following the lecture, Elaine performed a TRI PEEL they could incorporate this skin analysis into their demonstration of a layered anhydrous peel system practice for greater client satisfaction. that requires very little down time. scho o l NEWS CIDESCO INTERNATIONAL LINK · SEPTEMBER 2015 · PAGE 23

Around the World

Congratulations to everyone CIDESCO Examiner Julie Lew after the CIDESCO exam at Elly Lukas Beauty who passed their CIDESCO Therapy College, Melbourne, Australia with Alex Zotos and Mary Katsas, examinations recently. Health Science tutor Well done to you all.

Successful graduates with Principal, Dawn Baker (far right) & Teacher/School Examiner, Chloe Ainsworth (far left) at the Elite International School of Beauty & Spa Therapies in Mairangi Bay, New Zealand N.Z. Institute of Electrolysis and Beauty Therapy, NZ, middle principal Annabelle Taylor and Tutor Denise Stevens (in red)

Graduation at the Sharon Leavy College of Hair & Beauty, Ireland

If you have something to celebrate CIDESCO examination held at Top to Toe College of Beauty please do send us your pictures to Therapy, Singapore with Examiner Lonneke Kanters include in a future issue of LINK.

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