Tuesday 17th - Thursday 19th November 2015 London, ExCeL

Realising the business potential of health and wellbeing. How do you ensure your share of the growing market?

food matters live... Join world-leading figures from across government, industry, science and health alongside renowned commentators and chefs in a series of thought provoking talks and debates. Join the conversation: In addition, meet over 400 exhibitors at the Food Matters Live @foodmatterslive exhibition - each part of the drive to improve the nutritional www.foodmatterslive.com/linkedin impact of food and drink. Register for free entry at www.foodmatterslive.com/facebook www.foodmatterslive.com

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The Public Health Responsibility Deal Food Network at The Department of Health Soft Drinks Internationa l – October 2015 ConTEnTS 1 news

Europe 4 Africa 8 Middle East 10 Asia Pacific 14 The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Americas 16

Ingredients 20 features Juices & Juice Drinks 22 Waters & Water Plus Drinks 24 Doing Good 36 Andrew Jennings, founder of Berrywhite, Carbonates 26 explains that doing good for others through a charitable arm of the business, Sports & Energy 28 as well as a commitment to the integrity of Functionals 30 its products, were core to the business plan from the outset. RTD Teas & Coffees 32 Dairy & Alternatives 34 Simple, Hygienic and Sustainable 38 Enhancing Microbiological The complete 'dry' sterilisation of all Processing 44 types of preforms and caps within an Safety 40 Philippine Spring Water Resources, Inc. integrated blow-fill-cap solution makes it Packaging 46 (PSWRI) is one of the first bottlers in the possible to provide safety, in a simple world to use the new Contiform AseptBloc method, even for the most sensitive prod - Environment 48 from Krones. Already number one in the ucts compared with traditional aseptic Philippines for packaged water, PSWRI is People 50 solutions, according to Sidel . now utilising this state-of-the-art technol - Events 53 ogy for launching an iced tea that’s asepti - cally cold filled without the use of preservatives. regulars

Comment 2 BSDA 27 From The Past 52 Buyers’ Guide 54 Classified 56

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Published by ASAP Publishing Limited Editor Philip Tappenden The obesity News Editor Maureen Byrne Correspondents: paradox EuRoPE Gerard o’Dwyer ASIA & PACIFIC Over the past few years, an unconventional idea has been gaining support in Kelvin King scientific circles: maybe the quest to be slim is a waste of time. This idea is known as the ‘obesity paradox’, and it is based on studies finding Market Analyst that people who classify as overweight or even moderately obese appear to have Richard Corbett better health and mortality outcomes than their normal or slim counterparts. This research suggests that those extra pounds might have protective effects on health, Scientific Adviser Dr John Wilkinson especially when it comes to certain chronic conditions like diabetes, kidney disease, and high blood pressure. It has been reported that Coca-Cola has funded some of the research through a not-for-profit organisation called the Global Energy Balance Network. Annual Subscription Rates (inc. postage) New Orleans cardiologist Carl Lavie is one of the most prominent voices in the Eu Member State: £120, €150 obesity paradox debate, having popularised the idea in his 2014 book The Obesity Rest of World: £135, €170, $220 Paradox: When Thinner Means Sicker and Heavier Means Healthier . He has Individual copies: £15, €20, $25 written what are considered the most influential papers on the obesity paradox, and has appeared in numerous popular news articles extolling the idea. Subscription Enquiries While this ‘shocking’ revelation that Coca-Cola supports the studies carried out Soft Drinks International into the obesity paradox is recorded in the media, there is little made of the Po Box 4173, Wimborne BH21 1YX, uK millions of dollars it has spent on the promotion of exercise across the world, and Tel: +44 (0)1202 842222 the millions more donated to good causes and health programmes. They are Fax: +44 (0)1202 848494 recorded regularly in Soft Drinks International , but I have yet to see these stories E-mail: [email protected] appear in the mainstream media. There are, of course, many opponents to the idea that being overweight does not affect health or morbidity rates. Putting aside any scientific studies, common Editorial - News sense would dictate that being very overweight or obese is not a good thing. But Maureen Byrne equally, if not more important, is the lack of exercise of the average person Tel: +44 (0)1255 424611 working behind a desk all day. We are simply not as active as we used to be. Even E-mail: [email protected] after work, many people’s chosen activity will be to watch TV or play computer games. My own son spends most of his waking hours in front of the computer Editorial - Features (and paradoxically he is as thin as a beanpole!) Philip Tappenden Being slightly overweight, however, has been the bane of my life. I have Po Box 4173, Wimborne BH21 1YX, uK counted calories, been to Weight Watchers, and drag myself to the gym most Tel: +44 (0)1202 842222 evenings. I would say I am pretty healthy, and I do not suffer from heart problems Fax: +44 (0)1202 848494 or high blood pressure. I sailed through some pretty major surgery last year, and E-mail: [email protected] was actually told to eat ‘lots of calories’ and high energy drinks to prepare me for the surgery, as I was probably at my slimmest since I was at college! Needless to say, I put on some weight before, during and after the surgery, as I was not mobile Advertisement Sales for a very long time during recovery. Soft Drinks International Po Box 4173, Wimborne BH21 1YX, uK Portion size is another big factor: in the USA food portion sizes are generally Tel: +44 (0)1202 842222 enormous compared with Europe. Cutting portion sizes, eating more healthily, Fax: +44 (0)1202 848494 and exercising regularly are the key – and having the odd treat of a sugary fizzy E-mail: [email protected] drink or a cake does not have to be abandoned. The bottom line is that it is diet and exercise together that reduces weight. Whether being a bit overweight is healthy may or may not be true. But isn’t it worth investigating?

Maureen Byrne [email protected]

Soft Drinks International (1997), formerly Soft Drinks Management International (1988), was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written © 2015 ASAP Publishing Limited permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is ISSn - 1367 8302 accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such www.softdrinksinternational.com names are not registered trademarks. www.anuga.com TASTE THE FUTURE SUBSCRIBE

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12:26 4 InDuSTRY nEWS Soft Drinks Internationa l – October 2015

process and operational improvement proj - ects over the course of the last six months, which will ensure we can successfully deliver our long-term growth and efficiency ambi - Europe tions. These important changes have been made against a challenging backdrop of A.G. Barr reveals stretching prior year comparatives, disap - pointing weather and tough market condi - half year results tions. “our focus in the coming months will be to build our sales momentum and continue A.G. BARR plc, which produces and markets our long-term brand investment strategy. some of the UK’s leading brands, including “Market conditions across the first half irn-Bru, Rubicon and Strathmore, has have been difficult and are forecast to Roger White, Chief Executive of A.G. Barr. announces its interim results for the six remain so. The business is responding well to months ended 25 July 2015. the market challenges but the weather since Total turnover was £130.3 million (2014: debt/EBiTDA ratio of 0.4 times). we last updated the market in July has been £135.7 million). Adjusting for the impact of The Funkin business is reportedly per - poor and, although we have recovered some discontinued business, turnover from on- forming well against pre-acquisition expecta - sales momentum, it is not yet at the run going business, including the recently tions; and investment in the Milton Keynes rate we have targeted. Assuming a satisfac - acquired Funkin limited, declined 2.8%. site continued during the period with the tory trading performance in the key Christ - Adjusted profit on ordinary activities successful commissioning of carton packaging mas period, the Board now expects the before tax, interest and exceptional items capability and the commencement of the company to deliver a full year result broadly increased by 3.3% to £17.8 million. Statutory warehouse capacity increase project, due to similar to that achieved last year. profit before tax decreased by 11.3% to be completed in early 2016 “As we look towards 2016 it is antici - £16.9 million (2014: £19.0 million). Commenting on the results, Roger White, pated that the business will return to growth Free cash flow was £7.4 million. Net debt Chief Executive said: “We have delivered a and begin to see the benefits of our stands at £19.9 million (representing a net number of significant system, business improved operating platform.” Glass is going to Recycling charge the moon criticised

FRiENDS of Glass, an influential community CoCA-ColA has criticised a 2016 budget - movement that encourages Europeans to ary proposal by the Norwegian government look beyond the label and choose glass pack - to maintain a charge on plastics recycling. aging, is working with lunar Mission one to The levy, says Coca Cola Enterprises send the recipe of the precious material to Norway, will only lead to a lower level of the moon on the Astrobotic lander in a bid investment in environmentally friendly tech - to preserve it for generations to come. nologies. The benefits of glass packaging for health, “The budget proposal is a victory for taste, and quality are endless and, safe to say, those companies who will not invest in the timeless. Glass as a packaging material has environment and sustainable solutions. We been used since 1,200 BC and has taken man are very disappointed and surprised that the Norwegian Brewers Association Director Petter through the ages. Now, the recipe for glass government is taking this position,” said Per Nome. will join man on to the next frontier – space. Hynne, a spokesman for Coca-Cola Enter - lunar Mission one has recently launched prises Norway. an ambitious new campaign ‘Footsteps on the Under the Norwegian government’s pack - gen). The NBA’s Director, Petter Nome, said Moon’ which aims to put a digital archive aging levies proposal, the tax on environ - the existing tax runs counter to the govern - containing millions of human footprints on mentally friendly plastics, such as bioplastics, ment’s own position on recycling and the the Moon in 2017. inspired by Buzz Aldrin’s will remain at the same level as fossil fuel environment. iconic boot print image, ‘Footsteps on the based plastics. The government had been “The Finance Minister Siv Jensen stood for Moon’ is an opportunity for everyone in the lobbied by the soft drinks sector to consider election on eliminating unnecessary fees. Yet world to upload a picture of their own – or an amendment that would exempt bioplas - she retains the most unnecessary and someone they love’s – footprints, and store it tics from the tax. counter-productive of all taxes,” said Nome. on the Moon for millions of years. The government’s recycling tax proposal Coca-Cola Norway made the switch to for 2016 will see the levy on glass and met - PlantBottle packaging after 2010, turning its als rise by 2.1%, plastics by 2.2% and cartons attention to expanding the local recycling and cardboard packaging by 2.3%. infrastructure in Norway. The company had Coca-Cola has invested heavily since 2012 previously shipped PET bottles abroad for to switch to environmentally friendly soft recycling, but joined a co-operation partner - drinks bottles, said Hynne: “We are spending ship headed by recycling company Norsk large sums to adopt more environmentally Resirk to establish a Norway based recycling friendly bottles. We know there are others facility. who oppose such solutions because they Norsk Resirk operates the largest collec - are not interested in investing,” he said. tion and deposit system for cans and non- The government’s approach has also been refillable plastic bottles in Norway. The Friends of Glass are sending the recipe for glass criticised by the Norwegian Brewers Associ - recycling facility became fully operational to the moon. ation (NBA/ Bryggeri-og Drikkevareforenin - during the third quarter of 2014. Soft Drinks Internationa l – October 2015 EuRoPE 5

Tax setback for same levels to sugared soft drinks and describing it as ‘unequal’ and favouring flavoured bottled water products. domestic products as imported confec - soft drinks There may be some long-term respite for tionery and ice cream products are already the soft drinks industry following a positional subject to customs duties. The Commission statement by the MCEP that it is prepared indicated that the current form of taxation is THE Finnish government has decided against to review the tax situation around soft incompatible with EU state aid rules. abolishing the present controversial tax on drinks and bottled water. “The European Commission’s unofficial soft drinks. The drinks industry had cam - The MCEP’s report on this matter is position arises from the view that the cur - paigned for the abolition of the tax as part anticipated by the end of 2015, and this rent tax constitutes state aid,” said Merja of the government’s planned reforms in this could lead to a reduction in the tax levels Sandell, a senior government advisor at the area which are expected to result in the applied to soft drinks and potentially the Ministry of Finance. removal on tax levied on confectionery and removal of the tax as applied to flavoured The Finnish government is expected to ice cream from January 2017. bottled water. generate €147 million from the soft drinks The recommendation to retain the soft The Finnish government’s decision to tax in 2015. A further €109 million is raised drinks tax and remove the tax on confec - abandon the tax on confectionery and ice from taxes levied on confectionery and ice tionery and ice cream was taken by the gov - cream follows lengthy discussion between cream products. The soft drinks category, for ernment’s Ministerial Committee on Finland’s Ministry of Finance and the Euro - tax purposes, includes sugared beverages, Economic Policy (MCEP). No concession pean Commission (EC). energy drinks, flavoured water, as well as was made to the soft drinks industry, and The EC had taken exception to the tax, fruit and vegetable juices. the current tax will continue to apply at the High sugar levels in Denmark

A NEW international survey by Action on Sugar (AoS) reveals that soft drinks sold in Denmark contain more sugar than in most other countries in Europe and that levels exceed the maximum daily recommenda - tions laid down by Danish state health agen - cies and the World Health organisation. According to the survey, soft drinks sold in Denmark can contain up to 50% more sugar than the identical brand product sold in Austria or Argentina. The survey is based on an analysis of 274 soft drinks products by AoS. The survey concludes that not all soft drinks are produced in the same way with a set standard sugar content applied in all mar - kets. The survey found that a 330ml can of Fanta sold in Denmark contains 35g of sugar, while the same can in Germany and Britain contained 30g and 23g respectively. Similarly, the sugar content in a 330ml can of Sprite in Denmark is 33g, but just 19g in Austria. Moreover, the sugar content of a 330ml can of Schweppes Tonic is 29g in Denmark and 16g in Argentina. The study found 88% of all the tested soft drinks contained more than the 25g daily dose of sugar recommended by the World Health organisation. “What we are seeing are huge discrepan - Give your sensitive beverages cies in sugar levels. Health authorities in Denmark need to pay more attention to more private space. what is an unacceptable situation. Danish The UCF BloFill monoblock from KHS – with fully enclosed hygiene housing health policies are all about reducing sugar intake,” said Camilla Udsen, a senior consult - Q Preform sterilization in the heating tunnel ant to the Danish Consumer Council (For - Q Protected conveying of preforms and bottles brugerrådet Tænk). “Soft drinks companies must make themselves aware of Danish Q %QORNGVGN[J[IKGPKEƂNNKPICPFECRRKPIRTQEGUU health objectives and lower the sugar con - tent in their products accordingly. At the Learn more at www.khs.com very least we should be able to count on or scan the QR code. products being of the same standard within the European Union. otherwise what do we even have the open market for?”

1 28.01.15 10:14 6 EuRoPE Soft Drinks Internationa l – October 2015 Protest over Coca- Rugby renewal Cola exhibition for Pro Iso

A Coca-Cola classic bottle exhibition has PRo iso has been the official isotonic sup - come under attack from a group that plier for the WRU (Welsh Rugby Union) includes leading cultural figures in Finland. The since 2014 and the renewal this year will see protest group, which organised an online the national squad continue to consume the petition demanding that the Sinebrychoff Art leading isotonic drink throughout training Museum cancel its Coca-Cola Bottle 100 and matches. Years exhibit, accused the museum of misus - The Pro iso range, which is made in ing public space to advertise a global and Wales, is formulated by the Wales National commercial soft drink brand. Squad’s Nutritionist Jon Williams. “We are Pro Iso is once again the official isotonic The Sinebrychoff Art Museum is one of extremely pleased to be able to say Pro iso supplier for the Welsh Rugby Union. Finland’s largest art gallery venues and forms continues to be the chosen drink of the part of the Finnish National Gallery network. Wales National Squad,” said Williams. “A museum such as the Sinebrychoff Art “We worked long and hard on level sport outside of training.” Museum, which is maintained by public funds, and have listened to direct feedback from To mark the announcement of the new should not host an exhibition that markets a players with regard to reducing the sweet - WRU deal, members of the Welsh squad global brand. The public need to react to this ness which can be found in some drinks made public appearances at Asda stores development and consider boycotting the which can make them hard to consume dur - across the region. Wales captain Sam War - museum,” said otso Kantokorpi, one of Fin - ing game time. burton praised the new deal: “The squad land’s foremost art critics. “Pro iso is light to drink whilst still deliver - welcomes the news that Pro iso has Sinebrychoff Art Museum has defended its ing the same carbohydrate level found in extended its deal with the WRU as our offi - decision stating that the Coca-Cola Bottle isotonic formulas. We have also launched a cial supplier. The drinks achieve exactly what 100 Years display was not intended as a main zero calorie electrolyte version called Pro Jon has set out to do and we are all really exhibition, but as a side-show illustration that Zero and this range is ideal for hydration pleased with them.” supported the gallery’s ‘Rococo – Nordic interpretations’ principal summer art presen - tation. 20th Edition “The Coca-Cola display was in the museum’s cellar area, and was not meant as an exhibition in its true form but a small- THE Birkner’s Beverage World 2015/2016 show event that is related to the museum’s has now been published. in this 20th edition ongoing co-operation with Sinebrychoff,” said users can professionally research for com - Kirsi Eskelinen, the Sinebrychoff Art pany developments in the international bev - Museum’s Director. “Coca-Cola bottles have erage market in more than 20,000 updated inspired many artists over the years including company profiles from 197 countries. Andy Warhol, whose work at the end of the included is company information regard - 1960s is in the Coca-Cola collection.” ing more than 5,400 breweries, 5,500 pro - ducers of mineral water, juices and soft drinks, 2,400 distilleries, 1,300 hop, malt and raw material suppliers, 6,200 suppliers and 480 associations and institutions. Apart from The new edition of Birkner’s Beverage World names and addresses including websites the 2015/2016 is now available. new edition also offers information regard - ing management, services, products and brands, machines and capacities, capital and research and data export functions support turnover. the pinpoint search for management, in addition to the 12,600 e-mail and web machines, raw material, products, brand addresses in the print edition there are also names and services. The regularly updated QR Codes for direct contact, as well as for company profiles of the web database are current news regarding product manage - enhanced by daily current trade and com - ment and service updates of the companies pany news. selected. The access to the complete internet The web access to the regularly updated database is available at a price of €307 per web database www.beverage-world.com annum. The book is available at a price of complements the book edition. The combi - €267 direct from the publishing house at nation of company profiles and trade news the following address: Birkner GmbH & Co. offers a professional view for current and KG, Winsbergring 38, 22525 Hamburg, Ger - accurate market observation. Multilingual many; Email [email protected].

Advertise! The Coca-Cola Bottle 100 Years exhibition at an email: [email protected] art museum has been criticised as being an or call +44 (0)1202 842222 advertisement for the brand. Soft Drinks Internationa l – October 2015 BERICAP Technology for juices, RTD teas, Accolades for health drinks Appy

APPY Food & Drinks has announced that it Appy has won numerous awards for its has been shortlisted for two more prestigious products, and has been nominated for two accolades: the Food Manufacturing Excellence more. Awards for best new use of ingredients, and the West london Business Awards in three categories, including Food and Drink Business sive and includes The Grocer’s New Product of the year. Award, as well as the World Juice Award for Appy’s latest nominations are nothing new its kids licensed juice range. for the relatively young brand, which has been Not to be outdone, Appy’s other healthy accumulating awards since its launch. This year brands Go-Active, and Aloha Goodness, have it won the Gulfood’s Best Newcomer Brand, also been recognised for their merits and the loved by Parents Award, and the FSB have the iFE Top 100 Best New Products, the london Business Awards for innovation. SiAl innovation Award, and the World Bever - To date, Appy’s list of accolades is impres - age innovation Award under its belt. BBWP supports Food Matters Live

BRiTiSH Bottled Water Producers (BBWP) has become an official supporter of the trade show, Food Matters live, to be held this autumn. The london-based event will have a strong focus on healthy hydration. British Bottled Water Producers is an official Held at Excel on 17-19 November 2015, supporter of Food Matters Live. the event explores the relationship between food, drink, health and nutrition and will have expert speakers providing information and suppliers demonstrations. Jo Jacobius, Director and founder of BBWP, Food Matters live attracts a business to said: “We answer some of those complex business audience of over 12,000 industry questions about that simplest of all ele - professionals, with 450 food and drink manu - ments – water. BBWP promotes buying facturers exhibiting. The event, which is free British to support sustainable supply chains; to attend, provides valuable networking and encourage local water companies, many opportunities as well as the opportunity to of which are custodians of the British land - create new business partnerships. scape because their water must come from BBWP in an independent trade association sources that are pure and unpolluted. We Unique range of screw and that exists to promote and represent the present our members’ views to Government, sports closures designed for best of British bottled waters and companies the media and consumers so we are encour - cold fill and aseptic application which supply the sector. it is the only voice aging all small and medium sized British pro - dedicated solely to speaking up for British ducers to apply to join our network”. • 28 mm, 33 mm and 38 mm screw closures • Robust and trouble free capping • Established DoubleSeal™ technology - for secure sealing performance In brief… - f or better protection against micro- organisms l in 2014, the UK soft drinks market was l Nestlé Waters has reported sales of CHF • Slit FLEXBAND® band technology for estimated to have grown in value by 0.2% 5.9 billion for the first nine months, represent - enhanced tamper evidence year-on-year, according to Soft Drinks, a ing 6.8% organic growth and 7% real internal • O barrier and scavenging options for new Market Report from Key Note. This is growth. The division maintained its good 2 a fairly encouraging performance for a mar - growth momentum as it continued to capi - screw fl at caps supporting longer shelf ket that is increasingly under attack through - talise on rising demand for healthy beverages. life and fresher taste out the media, as the so-called ‘war on There was a strong performance from the • Sports closures for aseptic fi lling and hot sugar’ rages on. While market value is emerging markets with the Middle East, Africa, fi lling without aluminum foil thought to have held up in 2014, volume Turkey and Mexico all growing by double-dig - • Special closures for syrups and carton consumption is thought to have declined, as its. Developed markets delivered solid growth packaging the ‘war on sugar’ shifted focus to fructose, with North America, Spain, italy, UK and or fruit sugar, and its potential health France among the highlights. Growth for impacts. Nestlé Pure life accelerated, and its premium Should the Government bow to pressure international brands, Perrier and S.Pellegrino, from the public health sector and introduce delivered good growth. The local brands also additional taxation, volume sales are likely to continued to perform well, with Buxton in the drop sharply, at least shortly after imple - UK, Poland Spring in the USA and Santa Maria mentation. in Mexico all making positive contributions.

www.bericap.com 8 InDuSTRY nEWS Soft Drinks Internationa l – October 2015

the industry under threat. company’s needs, he But, he pointed out, while it is the govern - explained. “if we are to ment’s responsibility to create an enabling return manufacturing to environment, manufacturers must look at their its former glory of 25% Africa own operations and decide what efficiencies contribution to GDP, it they can unlock to create value. could create a million Challenges but “in order to compete in the manufacturing jobs. “There is an enor - space internationally, we have to identify what mous opportunity to Andre de Ruyter, our competitive and comparative advantages encourage manufacturing industry must look Nampak. are and catch up in areas where we have a and address some of our to efficiencies true competitive advantage.” socio-economic chal - Speaking at a forum organised by the Gor - lenges at the same time.” don institute of Business Science, De Ruyter De Ruyter has led a consolidation and ANDRE De Ruyter, Chief Executive of packag - said South Africa had woefully failed to invest rationalisation process to simplify and stream - ing giant Nampak, which is a major player in in artisan skills and the shortage of manufac - line processes at Nampak since his appoint - the African beverage industry, said recently turing skills, was aggravated by the abandon - ment in April last year. His focus has been to that the manufacturing sector in South Africa ment of apprenticeships and artisan training encourage a culture of ‘everything must make was under intense pressure with increasing programmes. “There is a need to return to money’ into the business. headwinds placing the long-term viability of the old, structured training and apprentice - “Manufacturers sometimes lose sight of the ships”, he said. fact that we must focus on innovation and Nampak planned to increase its investment addressing the needs of customers while still Ask Afrika Icon to train in-house artisans bespoke to the making products that sell profitably”, he said. Brands gain PacXpert ‘ impetus revolutionise’ claim GARNERiNG a high rank in the annual Ask Afrika icon Brands awards has become a SoUTH AFRiCAN packaging group Astrapak matter of both pride and commercial advan - has set up a partnership with Dow Chemicals tage to those who head the list. to supply PacXpert to the local market. They The icon status is based on a very large describe it as “an amazing alternative, innova - national consumer survey. Coca-Cola was tive packaging solution which is set to revolu - AstraPak launches PacXpert in South Africa. fourth on this year’s list of 28, one up from tionise liquid packaging in South Africa”. last year. The overall winner was Koo Baked PacXpert containers have dual handles for Beans. Further down the list were other easy decanting of the product content while be squeezed like a toothpaste tube to ensure trusted brands, albeit without the icon status. its flexible nature is claimed to eliminate the optimum yield. When empty it collapses to Beverages was the largest category. ‘glug’ effect associated with rigid containers. one tenth the size of a rigid container, reduc - A report on the survey observed that: ‘the The pack’s structure allows it to collapse as it ing the waste footprint and customer man - differentiators between brands are changing. empties. Excess air is evacuated from the agement requirements. in the 1970s consumers looked for quality pack, thereby extending the shelf life by limit - PacXpert is stackable and can be palletised, and functionality, in the 1990s they looked for ing the growth of bacteria. either with or without boxes for support. brand and price, in the early 2000s service, Another benefit highlighted by Astrapak The range of containers from one to 20 information, and delivery is what was and Dow Chemicals is that the container can litres can be filled on a common filling line. expected. These days the demand on brands goes beyond utility and service delivery, con - sumers are demanding an emotionally satisfy - Thanking retailers ing brand experience’. loyalty remained on a downward trajec - for loyalty tory this year, said the report ‘largely because consumers consume brands they are loyal to less frequently due to economic and lifestyle BUilDiNG ongoing support is more than just pressures, ‘always’ is now only ‘sometimes’ but optimum delivery, strong margins and ranging also due to an increased likelihood and will - management. Even the biggest brands need Western Cape and Northern Cape. ingness to try new brands or products. to ensure retailers – especially in the take- The routine has been for staff across the ‘There is an increase in an ‘experimenter’ home channels – are committed to active board – not just sales reps – to visit with a mentality when it comes to brand choice sales presentation as well as maintaining limited edition aluminium bottle of Coke and across product categories’. inventory restock levels in an increasingly a letter of appreciation from PenBev’s com - The survey drew data from a nationally competitive environment. mercial director. representative sample of 15,690. Data was While loyalty strengthening has a range of Retailers are not only assured of the com - weighted using Statistics SA’s population mid- core tools such as promotional pricing, pany’s gratitude but invited to provide frank year estimates and audited independently by rebates, access to limited editions and the feedback, invaluable for sustained relationships. BDo and Dr Ariana Neethling. like, community sponsorship offers or an invi - “our customers are extremely important tation to buy in as a partner on local market - to us and we wanted to show them just how ing initiatives, there’s also the very simple ‘face much we value their business,” said Denise time’ approach. Behrens, PenBev’s Public Affairs and Corpo - South African Coca-Cola franchise Penin - rate Communications Manager. “it’s these sula Beverages for instance has in recent kinds of communication initiatives that help us months had staff members out on the road to create lasting, mutually beneficial relation - visiting all of its 15,000-plus stockists in the ships with our customers.” GO LIGHTER, GO PET.

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10 InDuSTRY nEWS Soft Drinks Internationa l – October 2015 Arab artists’ cans Middle East a winner THEY have been used for high-profile point new bottle well of sale displays, notched up extensive media coverage throughout the Middle East, received become a target for international can collec - tors and – as intended – gone over very Dalia El Ali can. well with the public. EviAN’S new-look PET bottle has been A series of Coca-Cola light cans featuring rolling out in Middle Eastern take-home Arab artists’ view on what they love most channels over the past few months, building about life has gained momentum since they on the very positive feedback from its ear - first appeared in May. New designs are being lier release in coffee shops, hotels and launched every few months. restaurants. The first four designs were from Razan in a region with massive daily sales of Alazzouni, Hasan Hijazi, Palestyle and Dalia El mineral water – driven by hot temperatures, Dali. religious commitments and a strong trend “We are very proud to be working in towards healthier beverages – the top end partnership with so many fantastic and tal - of the market has become increasingly com - ented Arab artists to enable them to share Palestyle can. petitive. what it is that they love most about life with Evian has long enjoyed a high profile in the world,” said Tolga Cebe, Head of Mar - countries such as the UAE, Qatar and Saudi keting for Coca-Cola Middle East. Arabia. This has been a solid foundation for “We hope to encourage the Arab region the introduction of the stylish new-look bot - to enjoy life and celebrate the smallest of tle and consumers have responded as antic - moments as they reaffirm why they ipated. UAE and other regional media have #lovelife.” also given the bottle a surprising amount of He said the brand wanted to embrace publicity. and celebrate moments of positivity by com - Razan Alazzouni can. The bottle has sleeker and cleaner lines missioning artists to use a can as canvas. than its predecessor, celebrating the brand’s “My love for life springs from nature as i emphasis on trans - find that it greatly influences our moods, than himself, which is at the core of parency and purity. it has guides our feelings and helps create new Palestyle’s ethos. We empower women in a label-less appearance ones,” explained Razan Alazzouni. camps by collaborating with them on our with the background “And my medium to express this is work. We’re a fashion brand with a pur - depicting mountains, embroidery – a strong part of my culture pose.” pointing to the water’s and it’s something that i’ve grown to love. Dalia El Ali said her love for life “is living source in the French For the can design, i’ve chosen to combine free-spirited and embracing the lighter side Alps. nature – rose and embroidery – thread, a of life. The one thing that always comes to The logo has also piece i feel plays with your emotion and my mind when i think about this is the but - been simplified to evoke captures your feelings.” terfly. it moves around freely, playfully and the brand’s simplicity and “our love for life is the belief in doing gracefully. elegance. on the back more,” said designers Palestlye. “it’s also a symbol of positive change; from there is a short summary “We always wanted to and believed that a larva to something really beautiful. it is a of the Evian brand his - each individual is capable of helping more symbol that’s truly speaks to me.” tory. The new design made its take-home debut in Treasure hunt 330ml, 500ml and 1litre variants, with further for - promotes tourism mats to follow.

CoCA-ColA Bottling Co of Jordan (CCBJ) collaborated recently with vespa motor scooter agent Darwazeh Motors and Dante Alighieri, the italian Cultural Associa - tion to run an innovative treasure hunt in Subscribe support of domestic tourism in the king - Coca-Cola and Vespa ran a treasure treasure dom. hunt in Amman. today! The hunt – undertaken both by vespa and on foot – took in some of Amman’s rich Roman heritage as well as the city’s CCBJ has been active in other ways pro - email: subscriptions@ many other cultural treasures. moting Jordan as a visitor destination as softdrinksinternational.com it also featured other attractions of well as encouraging local appreciation of tourist appeal as well as Amman’s pleasant their unique multi-layered history and or lifestyle seen in districts such as Jabal Al Amman’s lifestyle strengths. Weibdeh where parks, pine trees, restau - Winners of the treasure hunt received call +44 (0)1202 842222 rants, cafés and galleries deliver a relaxing air tickets to Rome and to Egypt’s Red Sea although dynamic experience. resort of Sharm Al Sheikh.

12 MIDDLE EAST Soft Drinks Internationa l – October 2015 World’s longest Happy cows help car park drift organic milk sales

ABDo Feghali, credited with achieving the KoiTA , a Dubai-based food and beverage world’s longest car park drift, was again to marketing company which sources premium the fore at the recent Red Bull Car Park product from overseas suppliers for sale Drift championships in Beirut. under its own brand, has done so well with Sponsored by Red Bull and very active in its certified organic milk that it has extended promoting the energy drink as one of its distribution to Saudi Arabia and Kuwait. elite athletes, Feghali enjoys a very high pro - Penetration of other regional markets is file in the Middle East where the edgy also on the cards. motorsport has become increasingly popular Sales are growing steadily in the UAE, with young males. KSA and Kuwait, mostly through major in keeping with Red Bull’s expectations of supermarket chains but also other channels. its elite athlete brigade, Feghali is renowned “This increase in demand shows that the Mustafa Koita. for sharing his skills with newcomers, publi - region is waking up to organic produce and cising the sport and having a hands-on role realising the ongoing list of health benefits in organising the annual championship series. eating and drinking better has,” says Mustafa into finding the right certified premium Feghali says it isn’t always easy setting up Koita, founder and owner of Koita. organic milk, the happiest grass-fed cows and an event, especially in lebanon which “Although our distribution of GoCoCo the perfect nutritious vitamins to add in, so doesn’t have many spacious car parks: Pure Coconut Water is also a high seller, due we are more than ecstatic with the market’s “Another issue is security. As drifting fans are to its no added sugar policy our Koita Cer - instant love for the product – and the increasing in number, further security meas - tified organic Milk is literally flying off the region’s growing awareness of organic prod - ures need to be taken at the event,” he says. shelves. over two years of research went ucts.” “While designing the track, i always try to With its three driving principles being make it as safe as possible for drivers and healthy foods (you are what you eat), trans - spectators alike.” parency (keeping it real), and philanthropy Coming from a family which loved motor - (for good karma), Koita has pledged 5% of sports and was involved in building rally cars, its annual net profits to local and regional Feghali was a natural as car park drifting charities including Adopt-a-Camp in the UAE evolved in the late 1990s. and Disabled Children’s Association in Saudi “in 1998, i had the chance to participate Arabia. in my first rally and came in third. After that race, everything changed.,” he says. “i knew i was here to stay and that it wasn’t just a Made in Jordan passion but a career path. The love of the sport, the talent and the support were all Festival there. “My family, friends and team were all on board with me to make this dream a reality.” THE Kingdom of Jordan is justifiably proud of the scope of local production, a founda - tion for job creation and economic well- being. Developing this further has been one of the priorities of the monarchy and govern - ment so it was not surprising that King Abdullah was patron of the recent Made in Jordan Festival or that the inaugural event, in what is intended to be a regular series, was attended by senior government personnel, regions. diplomatic representatives, private industry The ‘made in’ concept was not limited to executives and members of the royal family. manufactured goods but extended to food Soft drinks were among products featured and fresh produce, arts and culture. at the festival, both artisan and large scale. An Arts Street introduced visitors to dif - Manaseer Group, whose diverse interests ferent genres of visual arts while Main Street Red Bull Car Park Drift, Lebanon. include FMCG goods and consumer retail, was a venue for entertainment and historical was the principal sponsor while Ghadeer re-enactments. was a sponsor and official water supplier. Performances by a wide variety of Jordan - Boosting regional pride, producers dis - ian entertainers drew crowds every evening played and sold merchandise in the Gover - and there was a book fair where authors nates village, grouped in governates or were on hand to meet readers.

To advertsise, contact: [email protected] Abdo Feghali.

14 InDuSTRY nEWS Soft Drinks Internationa l – October 2015

duction and marketing to sustain a growth trend, if not quite so large. Executive Director Chuah Chaw Teo believes Spritzer will record at least a 7% Asia Pacific growth in revenue this year and it might do better once again. Spritzer confident The company has recently opened a new bottling plant and expanded warehouse facil - of further growth ities. Chuah said Spritzer’s plants retained solid capacity for further growth. MAlAYSiAN mineral water bottler Spritzer A series of promotions, including exten - is upbeat about the current financial year, sive retail sampling, have strengthened and which runs to 31 May 2016. Despite taking extended brand equity and this strategy will a fairly conservative approach to likely earn - continue. ings in the past few years the company has US military procurement approval is experienced double-digit revenue growth another development seen as potentially annually and has been investing in both pro - likely to boost sales, although this is only the foundation for the process and an order Spritzer POS promotion, Malaysia. Small but powerful might not be forthcoming for some time. combination Feijoas to the fore in awards THE iconic Japanese fermented milk drink Yakult, currently expanding massively through - out much of Asia, has arranged an innovative SiMPlY Squeezed’s Feijoa Frenzy Smoothie product placement in the movie Marvel’s Ant- took the supreme award for a smaller pro - Man , produced by Marvel Studios under the ducer at this year’s NZ Juice and Beverage banner of the Walt Disney Company. Awards. This is complemented by Tv advertising in The smoothie reflected the Kiwi love several markets, among them the USA, Hong affair with feijoas which grow wild through - Kong and Australia. out much of the country as well as being Supreme winners in the NZ awards. Yakult first shows up in the movie about commercially harvested. it also took the 35 minutes from the beginning. Ants carry the honours for best lifestyle beverage. Ant-Man super-suit to the hero Scott lang The awards were announced at the and an export innovation award for prod - (Paul Rudd) who is being held in jail. Scott annual conference of the sector’s peak body ucts which have achieved significant export mulls over whether to wear the suit or not. A which saw it take on a new identity as the success. moment later police officer Gale, who is NZ Beverage Council. The supreme award for a large manufac - drinking Yakult, passes by the cell. Two new special categories were intro - turer went to Coca-Cola oceania with its He stops in his tracks realising Scott is no duced: a corporate social responsibility Schweppes Ginger Beer Classic. Judges longer in the cell. Shocked, he drops the bot - award for products addressing energy intake described this product as having a great gin - tle of Yakult and Scott – now shrunk into the ger flavour and presenting as a ‘real fun alco - 1.5cm tall Ant-Man – passes by the bottle. hol alternative’. The tie-in Tv commercial’s concept is the This also took the best new to market small hero, linking the tiny Ant-Man with the and best carbonated beverage accolades. idea that the small-sized Yakult is protecting the health of a large number of people despite its size. Sensory playground Coca-Cola oceania. in a scene reminiscent of a lab of an Creative executions enemy organisation and with the movie’s for Fanta include Sour Water - musical theme playing in the background, melon, a new release Yakult slowly appears in the mysterious in New Zealand, along atmosphere. The silhouette of the well known CoCA-ColA oceania has invested in an with favourites Grape Yakult bottle materialises with the viewer integrated advertising campaign to boost the and orange. finally coming to realise the setting is actually ‘fun taste’ credentials of the Fanta range in “This campaign is inside a refrigerator. New Zealand. an excellent illustra - The ‘Tastes like’ campaign, running from tion of the excitement october through the southern summer, and youthfulness that includes print, mall-lites, Adshels (street furni - Fanta exudes,” claimed ture), floor decals, radio, Tv, digital, social Beck. “By playing on these ideas we believe media and experiential. we will further establish the relevance of the The strategy is built around re-creating drink to teens and continue to encourage interactive sensory experiences such as parents to choose Fanta as a great tasting those a Fanta drinker might get in a first sip. family treat.” “We wanted to re-create the experience Some Adshels will feature a bubble of drinking Fanta by constructing a sensory machine to attract consumer attention. playground where its playful personality And in a New Zealand first, mall shoppers comes to life,” explained Gina Beck, Brand are able to rub mall-lites to reveal the Fanta Yakult and Ant-Man. Activation Manager Adult and Flavours for flavour aroma.

16 InDuSTRY nEWS Soft Drinks Internationa l – October 2015

by milk drinks with just under a quarter. While one-third of yoghurt launches using a protein positioning is fairly impres - Americas sive, it still trails behind US Greek and Greek-style launches, which accounted for Protein leads nPD nearly 57% of total introductions, indicating that by no means are all Greek yogurts using a high-protein positioning yet. PRoTEiN content has been one of the key in the milk drinks market, performance areas of activity in new product develop - was initially a key focus for protein bever - ment in the food and drinks industry over ages, but both relatively specialist perform - the past couple of years. Nearly 4% of ance products and more mainstream lines global launches recorded by innova Market are starting to emerge. in the USA, intro - insights in the 12 months to the end of ductions have included an organic version of June 2015 used a ‘high-in’ or ‘source-of’ pro - Cytosport’s market leading Muscle Milk pro - tein positioning, rising to nearly 8% in the tein beverage, Morning Protein Smoothies dairy sector and 14% in the yoghurt cate - from Sprout Foods, Plus Protein Dairy Bev - Protein drinks are leading the way in the USA in gory. erages from retailer Safeway and TruMoo NPD activity. “Dairy products have always had an Protein Milks from Dean Foods. inherently healthy image and a perception “High protein foods are one of the most of high protein levels,” reports lu Ann protein content, both overall and specifically sought-after nutritional choices of the Williams, Director of innovation at innova in the dairy sector. over 17% of US dairy moment, and the dairy sector appears to Market insights, “So it is a sector that has launches were positioned on their protein be extremely well placed to benefit,” says been able to adapt relatively rapidly to this content in the 12 months to the end of Williams. “Yoghurts and milk drinks are the rising interest in protein, in some cases by June 2015, which is well over twice the current leaders in terms of activity, but simply changing its labelling and/or position - global average. Yoghurt had the highest pen - there may also be opportunities in other ing.” etration, with over one-third of launches products such as cheese, particularly soft The USA has led this rising interest in marketed on a protein platform, followed and fresh products.” ozarka supports Just a Kid football AS he begins the next chapter of his career in Seattle, Powerade is recalling football FoR the second consecutive year, ozarka superstar Jimmy Graham’s humble begin - brand 100% natural spring water has nings. Before he was a 6ft 7in, 265lb tight announced that it will support the South - end and considered among the best profes - lake Carroll High School football pro - sionals to ever play the position, Graham gramme as the official spring water of was just a kid from Goldsboro, N.C. His Dragon Stadium. ozarka, a brand with inspiring story – from state-run group home more than 100 years of Texas heritage, has to gridiron greatness – is told through the Powerade has launched the Just a Kid always played an integral role in the fabric latest creative of the ‘Just a Kid’ campaign campaign to highlight Jimmy Graham’s of Texas communities. The brand will kick from Powerade. humble beginnings. off the partnership with Southlake at the The campaign aims to inspire by taking a team’s first home game against Midland passionate stand for the potential in every lee. young athlete. it supports the belief that no court. Throughout the football season, the matter where athletes get their start, or “Though my story is deeply personal, ozarka brand will be celebrating three what obstacles they face in life, they can everyone has a story that’s totally unique,” main facets of Texas high school football – advance from the very bottom to the very said Graham. “i hope it inspires young ath - community pride, homecoming and tailgat - top through hard work and determination. letes to power through and overcome ing. First, ozarka will help bring ‘community The biographical 15, 30 and 60 second adversity just as i did. We’re all just a kid pride’ to life through a partnership with spots, entitled ‘Churn’, portray Graham arriv - from somewhere. Hard work and dedication Tumbleweed TexStyles – a local gear, ing at a community group home in 1998, makes all the difference.” apparel and design company. During the where he is immediately confronted by vio - “Jimmy Graham is one of the most recog - home opener, the Carroll Athletic Booster lence, intimidation and despair. As Graham nisable names in football today, but few peo - Club will sell custom designed T-shirts at matures, he develops a mental edge and ple know the obstacles he had to overcome Dragon Stadium with proceeds going to dominating physique, which translates to his on his path to greatness,” said victoria Badi - support the Booster Club. The shirts will success on the football field and basketball ola, Senior Brand Manager, Powerade. “We also be available for purchase during future hope athletes who see this campaign take home games. inspiration from Jimmy’s story and realise he, “Tumbleweed TexStyles is honoured to ozarka brand on its high school football too, was once just a kid from Goldsboro.” partner with ozarka and support the local campaign this season. We’re thrilled to To further support young athletes, Power - football community,” said Jeb Matulich, co- bring that partnership to life with a custom ade has launched an online marketplace owner of Tumbleweed high school football T-shirt design celebrat - (www.justakidfrom.com) where fans can TexStyles. “Tumble - ing community pride.” design and purchase customised Just a Kid weed TexStyles designs ozarka 100% Natural Spring Water is apparel touting the name of their home - are inspired by all sourced only from carefully selected springs town. The collection includes sweatshirts, T- things Texana, so it’s a in Texas, and contains naturally occurring shirts and hats. Net proceeds from the natural fit for us to minerals for a refreshing, crisp, and clean marketplace will be donated to the Boys & partner with the taste. Girls Clubs of America.

18 AMERICAS Soft Drinks Internationa l – October 2015

Celebrating apples In brief…

EvERY autumn, New Yorkers celebrate a l Research and Markets has just published tradition that dates back to colonial times a report entitled Juice Market in the US with the annual apple harvest. New York is 2015-2019 , in which it says that the juice the second-biggest producer of apples in the market in the US in terms of revenue and USA, and no name is more identifiable with volume is set to grow at a CAGR of 1.48% New York’s apple industry than Mott’s. and 0.69%, respectively, over the period The Mott’s brand dates back to 1842, 2014-2019. when Samuel Rogers Mott began growing According to the report, the juice market Mott’s celebrates the apple harvest in New York. and processing apples in Bouckville, NY, using in the USA will be positively affected by the techniques learned from his grandfather. He growth of the organised retail sector. The officially introduced his family’s apple cider opening in Williamson, Dr Pepper Snapple growth of the customer base for these and vinegar -- and the Mott’s brand -- to continues to invest in the facility. The plant products has necessitated an increase in the 2 the public at the 1876 Philadelphia Centen - has grown over time to 700,000 ft and in availability of fruit juice products in a variety nial. 2014 completed a multi-million dollar of retail stores, such as supermarkets, hyper - Mott’s apple juice was launched in 1938. expansion. markets, and pop-up stores, making it con - Today, Mott’s is a leading brand in the port - in addition to Mott’s applesauce and juice venient for consumers to purchase them. folio of Dr Pepper Snapple Group. The com - production, the factory also produces other The increasing availability of these products pany is the largest purchaser of apples in brands such as Realemon/Realime, Clam - online is also influencing the sales in the New York State, processing over a million ato, Rose’s, Mr & Mrs T Cocktail Mixers, Mar - market, which is expected to be a major apples a day, and the Williamson plant works garitaville and Snapple 100% juices. driver in the growth of the market. Apart with 140 area growers. Plant Manager George Tobin said, “our from selling their products through organ - Gary orbaker’s family farm has supplied roots run deep in western NY as we’ve ised retail channels, juice vendors can effec - Motts with apples since 1964. “We’ve grown been producing great things, such as apple tively market their products through various with them over the years, supplying them products, juices and various beverages here sponsored programmes. This can help ven - different varieties of apples and we probably in Williamson for over 60 years. We’re dors obtain direct customer feedback to be sell Mott’s 40% of the apples we grow,” said proud of our 300 employees who work used for refining their products. orbaker. hard every day to produce and manufacture Key vendors include Citrus World, Coca- More than 60 years after the plant’s high quality products. Cola, Dr Pepper Snapple and PepsiCo.

l A majority of US consumers (51%) Supply chain believe in the ability of specific foods and beverages to provide the health benefits that streamlined they claim, and manufacturers are respond - ing, according to market research specialist innova.

THE Coca-Cola Company has taken another l Coca-Cola was one of the 118 brands significant step toward building a stronger, from 30 countries that has was honoured at more streamlined production system in its the prestigious World Branding Awards this flagship market by announcing the formation year. of a new National Product Supply System The Coca-Cola Company has announced the The Awards are organised by the World (NPSS) in the USA. The mission of the formation of a new National Product Supply Branding Forum (WBF), a global non-profit NPSS will be to facilitate optimal operation System in the USA. organisation dedicated to advancing branding of the US product supply system for Coca- standards for the good of the branding com - Cola bottlers in order to: achieve the lowest system,” said Muhtar Kent, Chairman and munity as well as consumers. it organises optimal manufactured and delivered cost for Chief Executive officer, The Coca-Cola Com - and sponsors a range of educational pro - all bottlers in the Coca-Cola system; enable pany. “We will leverage the strengths and grammes, as has joint collaborations with system investment to build sustainable capa - capabilities of the four largest producing bot - leading universities and museums. bility and competitive advantage; and priori - tlers in our US system, CCR, Consolidated, “over 2,600 brands from 35 countries tize quality, service and innovation in order to United and Swire to operate as one highly were nominated for the 2015-2016 Awards successfully meet and exceed customer and aligned and highly competitive national prod - in multiple categories, and more than 65,000 consumer requirements uct supply system.” consumers from around the world partici - Under the new NPSS, three existing inde - Under the initial terms of the letters of pated during the voting period. With such pendent bottlers, Coca-Cola Bottling Co. intent, it is anticipated that each NPSS bottler tough competition, each winner has clearly Consolidated, Coca-Cola Bottling Company will acquire certain production facilities from demonstrated the power of their brand United, and Swire Coca-Cola USA, as well as CCR within its transitioning distribution terri - among consumers,” said Peter Pek, Chief the company-owned Coca-Cola Refresh - tories. Executive of the WBF. ments and with Coca-Cola North America, The transition of these production facilities will be members of Coca-Cola’s National from CCR to NPSS bottlers is anticipated to Product Supply Group. The NPSG will take place between 2016 and 2018. The sale administer key national product supply activi - of additional production facilities from CCR ties for these bottlers, which currently repre - to NPSS bottlers in previously announced sent approximately 95% of the US-produced transitioning distribution territories will be Join the SDI LinkedIn group volume. considered in due course. CCR’s territories “our US operating model continues to will continue to be refranchised as previously become stronger, more aligned and more announced and decisions on any remaining Soft Drinks International competitive. We are taking further action to production facilities in those territories will enable profitable growth for our entire US also be considered at that time.

20 DEvELoPMEnTS Soft Drinks Internationa l – October 2015

Wild product developers have created flavours for different categories: some accen - tuate the fresh fruit flavour while others offer a note that is reminiscent of jam, flowers or ingredients candy. The wide range of Wild’s application- specific natural flavours makes it possible to Customised create target group-specific products while also satisfying regional preferences. flavours Pomegranate is the top choice among superfruits. it is the flavour most in demand among products which are advertised as hav - WilD Flavors & Specialty ingredients is pre - ing a nutritional added value. From January senting unusual and refreshing combinations 2013 to February 2015, nearly a third of all that feature citrus. The flavour expert is soft drinks with superfruits that were responding to the newest trend in fruit launched globally included pomegranate as a flavours by offering a range of different rasp - Wild offers surprising citrus concepts with a flavour. The options range from ‘woody’ to berry options. Pomegranate and popcorn are generous touch of red fruits. Source: Wild/Fotolia ‘green’ and from ‘berry-like’ all the way to both making major contributions to greater ‘grenadine’, and Wild's portfolio of flavours product diversification. comes to offering a refreshing kind of fruiti - reflects this diversity. Nowadays many industries are dealing with ness, especially in the beverage sector. More the topic of an increase in individualisation. than half of all newly launched soft drinks in More and more, consumers want ‘customised’ Europe taste of different citrus (55.9%). This Citrus flavour products, which poses certain challenges for means that these tropical fruits remain the the food and beverage industry, such as when No.1 flavour for beverages across all seg - from sugar it comes to flavour compositions. it is a two- ments. But even classics have to change with pronged issue: popular flavours such as citrus the times and satisfy consumers’ demand for have to be modified on a regular basis so something novel. Wild’s new natural flavour EvolvA has launched nootkatone, a highly they remain attractive in the eyes of con - portfolio brightens up classic citrus with a prized citrus flavour ingredient. By brewing sumers. At the same time, consumers also touch of trend fruits, such as grapefruit with nootkatone from sugar, rather than extracting regularly expect something surprising. Aro - pomegranate. it also does the reverse, taking it from the skin of grapefruits, Evolva’s process matic innovations offer retailers a way to pro - something like the exotic kaffir lime and allows nootkatone to be made in large mote valuable impulse purchases that blending it with domestic blackcurrants. amounts in a highly reproducible, contaminant- complement their main business. Raspberries are also gaining a greater free, sustainable and affordable manner. Evolva Wild has many new options for product foothold in the world of beverages. in most has now begun selling nootkatone to bever - developers. its diversified flavours give highly beverage categories, raspberry ranks among age companies around the world. nuanced notes to many different foods and the top 10 flavours in new product launches. Nootkatone is a natural aroma ingredient drinks, notes that can pep up flavours with No matter whether it is a syrup, near water that occurs in grapefruit and certain other unexpected fruit combinations or create or carbonated soft drink, the multi-facetted plants. it is responsible for the characteristic brand new compositions. raspberry is a perfect match with any con - smell of grapefruit. With a record of demon - There is no way around citrus when it cept. strated safety, it is approved in all major coun - tries for use in flavours and fragrances, and is used in a wide range of foods, drinks, and skin Grape juice for care products. However, until now, its use has been limited by its high price, limited supply, Europe product quality, and other factors. Nootkatone’s revenue and bottom line impact on Evolva will initially be modest and USA-BASED Welch’s is to sell its Concord the launch does not affect Evolva’s financial grape juice concentrate on the European projections for 2015. Revenues and net mainland for the first time, giving beverage income are expected to increase significantly companies the chance to harness its special from 2016 onwards. taste and natural plant nutrient content to “Nootkatone is one of Evolva’s most excit - produce innovative products consumers will ing products, said CEo Neil Goldsmith. “Since love. we are committed to improving public health Welch’s is one of America’s oldest juice through better functional ingredients, we are companies with nearly 150 years’ experience doing our part to ensure that nootkatone of growing Concord grapes and transforming reaches its full potential – responsibly, but them into 100% grape juice. Today, grape is expeditiously.” USA-based Welch’s is to sell its Concord grape the fourth most popular 100% juice flavour in juice concentrate on the European mainland the USA, according to iRi. for the first time. Native to North America and grown by Welch’s nearly 1,000 family-farmer owners, the dark purple Concord grape is renowned powerhouse and its 100% juice has more for its distinctively sweet and bold flavour and polyphenols than many other commonly con - is recognised as a truly American ‘superfruit’. sumed juices. A recent publication showed Under an exclusive distribution agreement that Concord grape juice has a greater con - with Netherlands-based Wild Juice, Concord centration of polyphenols than several ‘super - grape juice concentrate will now be available fuit’ juices. According to this study, Concord for companies across the EMEA region to use grape juice delivers 13% more polyphenols in branded and private label beverages. than blueberry juice, 24% more than acai Evolva brews nootkatone citrus flavour from The Concord grape is a plant nutrient juice and 53% more than cranberry juice. sugar, rather than grapefruit. Soft Drinks Internationa l – October 2015 InGREDIEnTS 21 Time for more tea Slim flavours

TREATT , the global ingredient solutions SYNERGY Flavours, the leading global man - provider, has expanded its array of natural ufacturer and supplier of flavours, extracts tea solutions, with the launch of Darjeeling and essences, has launched a range of eight Tea Treattarome and Rooibos Tea Treat - new flavours that have been specially cre - tarome. The distillates are made up entirely ated for the fast-growing weight manage - from FTNF (From the Named Food) ingre - ment market. The latest addition to the dients and offer delicate natural tastes that company’s broad portfolio of flavour solu - impart an authentic tea flavour to ready-to- tions for the nutrition sector, the flavours drink tea applications and some juice-based work with a range of applications including drinks. shakes. Distilled from the ‘champagne of teas’, Synergy draws on almost half a century Darjeeling Tea Treattarome 9772 captures of protein research in collaboration with its the refined, heady aroma of true Darjeeling parent company, Carbery, a leading manu - tea, with all its delicate floral character. The facturer of whey proteins. Recent research flavour brings forward warm, spicy notes in partnership with North Carolina State Synergy has launched eight new flavours, with just a hint of honey sweetness to University (NCSU) focused on the sensory suitable for shakes, for the weight-loss market. impart a distinctive, aristocratic flavour to analysis and flavour chemistry of various RTD teas. Rooibos Treattarome 9762 deliv - protein sources – extending the ongoing ers an authentic and well-rounded rooibos research project to vegetable proteins. flavour options. The flavour range Synergy character to a variety of beverage applica - These eight impactful flavours have been has developed includes: Cinnamon Danish, tions. The essence provides a spicy and designed to work with a high protein meal Cinnamon Bun, Strawberry Cheesecake, fruity front end with a robust earthy chai replacement concept that contains the Caramel Coffee, Banana Smoothie, vanilla finish. highest quality macronutrients including Cream, Chocolate Brownie and Blueberry “The RTD tea industry continues to healthy fats, complex low Gi carbohydrates Cheesecake. expand and achieved global sales of US$50 and complete proteins, together with the Hugh Evans, Marketing manager at Syn - billion last year, according to Euromonitor suggested necessary vitamins, minerals and ergy commented: “Taste has become a key international,” comments Douglas Rash, trace elements. This powder shake, which driver for protein and other nutrition prod - Group vice President of Global Sales at Synergy developed to showcase the new ucts and consumers not only want prod - Treatt. “However, as the sector becomes flavour range to the market, delivers bal - ucts that taste great, but also expect a more saturated, progress can stagnate. it is anced nutrition in a convenient format. range of different and exciting flavours to therefore imperative that beverage formula - The weight management sector, which, choose from. our new range will deliver tors continue to develop their products to dominated by traditional flavour profiles the benefits of high impact flavours that remain competitive in the market and taste such as chocolate, strawberry and vanilla, is have been specifically engineered for the is critical to creating products that become increasingly demanding new and interesting best tasting nutrition applications.” firm consumer favourites. We remain com - mitted to enhancing and expanding our flavour offerings and provide first class Carrot juice helps applications support to customers.” “Treatt has had a presence in tea for reduce sugar some time, but we have more recently sought to expand our portfolio to satisfy increased demand for clean label, all-natural FRUiT and vegetable ingredient supplier beverages that taste great,” adds Rash. “it is SvZ has launched a premium quality, clear also critical to take local taste preferences carrot juice range. Colourless and with min - into account, which will inevitably deter - imal taste, the new clear carrot juice helps mine the overall popularity and prosperity reduce sugar and boost the nutrient con - of the product in that specific region.” tent in beverages, without impacting on overall flavour and colour. As consumers increasingly seek to cut sugar from their diets, vegetable-based bev - erages are taking the lead in product inno - vation. Clear carrot juice can replace other ers can add new value to products, capital - ingredients to reduce the fructose, and ising on the processing and marketing therefore calorie content in beverages, advantages of using a vegetable ingredient adding consumer appeal. The clear carrot in their innovations. juice and clear carrot juice concentrate Mia Schellekens, Product Development ingredients are rich in minerals and ideal to Manager at SvZ said, “There is a notable boost the healthy profile of beverage appli - increase in demand for healthier ingredients cations including fruit and vegetable juices, with manufacturers turning towards vegeta - carbonated drinks and premium beverages. bles for use within their formulations. Sourced from the highest quality raw However, while the nutritional profile of a materials through SvZ’s sustainable supply vegetable in a drink will appeal to the con - chain and produced through proprietary sumer, the associated flavour or colour may processing methods in its state-of-the-art not. SvZ developed the clear carrot juice plant, this carrot ingredient opens the and concentrate with customers to enable doors to exciting new beverage formula - them to stay ahead of the latest market Treatt has added Darjeeling and Rooibus to its tions with superior health credentials. trends and still produce a flavoursome bev - tea solutions range. European food and beverage manufactur - erage that looks as good as it tastes.” 22 PRoDuCTS Soft Drinks Internationa l – October 2015 Cold pressed fruits

USA Sweet'tauk lemon - Juices & Juice Drinks ade Montauk's cold pressed oh My Meyer Pineapple + Pea shoots added lemonade comprises freshly squeezed lemons coconut and fruit, a touch of IRELAND McCormack Family Farms Car - organic cane sugar and rot, Beetroot Kale & Pea Shoots Raw Juice is pure filtered water. CANADA Zico Pineapple Flavoured Pre - now available. This super The product contains mium Coconut Water Beverage is made healthy raw juice has been 14% juice, provides 16g of with 100% coconut water made using Keeling Fruit sugar and 70 calories per from concentrate with Juices and a gentle bottle, and is made using pineapple flavour and other process called HPP which the HPP process. it retails natural flavours. it supports retains all the nutritional in a 12 fl. oz. recyclable hydration, contains 650mg of goodness of fruit and veg pack featuring the Certi - potassium, 35mg of magne - whilst allowing them to be fied B Corporation, Peo - sium, 95mg of sodium, 67mg preserved without addi - ple Planet Purpose and of calcium, as well as zero fat tives. it is free from gluten Waves For Water, charity and cholesterol. The kosher and added sugar, is suit - logos. certified product is the offi - able for vegans, and retails cial coconut water of the in a 250ml bottle. olympics and retails in a Made with holly recyclable 414ml pack. Low-cal CANADA Guayakí Yerba Mate organic Pepper adds a kick Cran-Mango Raspberry Tereré non-sparkling beverage is made from the naturally caffeinated leaves of the celebrated South American rain forest BRAZIL Sempre viva Ali - CANADA ocean holly tree Ilex paraguariensis , and is described mentos Saudáveis Suco Spray Diet Cran- as ‘the drink of the gods’. Pepper Citrus (Pepper Cit - Mango low Calorie The company's mission rus Juice) is now available. Beverage is new to the is to steward and The product comprises of range. it is sweetened restore 200,000 acres of apple, lemon, ginger and with sucralose and rain forest and create pepper. it is cold pressed, acesulfame potassium 1,000 living wage jobs. made with organic ingredi - and contains vitamin C The kosher, organic, ents, and contains no addi - and 10 calories per and Fairtrade certified tion of water, sugar or 250ml serving. product has a high caf - preservatives. This juice is The product is free feine content; and is free gluten and lactose-free, and from artificial flavour - from gluten, and GMo. it retails in a 500ml recyclable ings and preservatives, retails in a 473ml pack bottle, featuring Facebook and retails in a 1.89 featuring the B certified and instagram logos. litre bottle. logo.

Carrot juice in long friend and owner, Phoebe, com - mented: “i have always been surprised that cartons carrot juice has only recently started to become more popular. A delicious naturally sweet tasting juice with about half the nat - UK James White Drinks has launched a ural sugar of most fruit juices, it makes a 75cl gable top carton pack version of its terrific breakfast drink. We are very proud British Carrot Juice – supported with a to be growing demand for such a tradi - poetic outburst from Minstrel, a remarkably tional vegetable grown so abundantly in the talented miniature bunny, waxing lyrical UK.” about his favourite carrots. The new carton pack of James White originally launched in 75cl glass bottles British Carrot Juice is available from two years ago, James White British Carrot selected Waitrose stores and online from Juice is pressed in rural Suffolk from freshly ocado and James White Drinks with a RRP harvested and sweet tasting East Anglian of £2.75 per 75cl carton. carrots. Each 75cl pack contains roughly 12 large via [email protected] via a special carrots, with one glass the equivalent of on-pack message. He’s hoping to identify an Sourced by Mintel, four carrots, providing a tasty and easy way even greater talent and will be recom - email: [email protected] to consume one of the recommended 5-a- mending an outstanding poem for publica - day portions of fruit and vegetables. tion on a future James White product label. Minstrel is inviting other burgeoning ‘pet’ lawrence Mallinson, owner of James www.softdrinksinternational.com laureates to submit their own contributions White Drinks and father of Minstrel’s life-

24 PRoDuCTS Soft Drinks Internationa l – October 2015

Water & Water Plus Just Bee is buzzing Wanna Wanu?

UK Just Bee, the UK’s first honey infused USA Derived from the combination of drinks brand, has secured contracts with WAter + NUtrition, each bottle of WaNu high-end retailers Fortnum and Mason and offers refreshing fruit flavours, 12 vitamins, Selfridges following support from Greater antioxidants, and 6g of fibre. The drinks are low WaNu does not contain sugar, but is natu - Manchester Business Growth Hub. calorie with no sugar or artificial sweeteners. rally sweetened with a blend of monk fruit The deal sees the Manchester-based start- WaNu contains 11 of the 13 nutrients and stevia. it delivers only 5-10 calories per up have its products on the shelves of all deemed ‘essential’ for good health by the serving. three of Selfridges’ food stores in Manches - National Academy of Sciences. The 6g of fibre The flavour infusions available are Dark ter, Birmingham and london, as well as the in each bottle is comparable to the amount Cherry; Kiwi Cucumber; Watermelon Rasp - london site of Fortnum and Mason. in two bananas. it its also a good source of berry; and Peach Passion and they come in a launched in March 2015, the 100% natu - antioxidant vitamins C and E. 16 fl oz (474ml) PET bottle. ral spring water drinks use only honey as a natural sweetener, containing less than 4g of sugar per 100ml. The range comprises three Clearly More To It Demand, and will be supported flavours: Apple and Ginger; Blueberry and by disruptive in-store activa - lemon; and lemon and Green Tea, and con - tions and national sampling. tain less than 50 calories per serving. UK volvic Touch of Fruit is launching a dedi - volvic will also use digital chan - in addition to the high-end retailers, Just cated new Tv advertisement for the first time nels to leverage the Tv copy Bee has enjoyed considerable success with a since 2013 as part of a £1.5 million through and music track to drive fur - number of premium outlets across the the line campaign designed to appeal to a ther engagement. The campaign comes as North West. its stockists include five-star young, creative audience. volvic rolls out its fourth volvic Touch of Fruit Hotel Gotham on Manchester’s King Street The ad, created by RKCR/Y&R london, Sparkling flavour – Apple and Raspberry. and Katsouris Deli, as well as independent features a street artist whose work comes to Tom Hickton, volvic Senior Brand Manager shops across Manchester and Cheshire. life in an explosion of fruit graphics. The said: “Clearly More To it brings to life the The success of the company follows a colourful film celebrates the great taste of unexpected taste of volvic Touch of Fruit partnership with the Business Growth Hub, volvic Touch of Fruit as well as the brand’s whilst celebrating our new Sparkling variant. which saw Just Bee take part in a number of new Sparkling range. The illustrations were The creative is designed to celebrate the fact workshops, including the ‘Recipe for Success’ provided by Brighton-based illustrator Jamie that there’s much more to volvic Touch of programme. Cullen and animation from london based Fruit than initially meets the eye. We believe Joe Harper, co-owner of Just Bee Drinks, animation company Nomint. this distinctive creative style will resonate with said: “More and more people are looking for The ad will run on TvC and video on our millennial target audience.” a healthier alternative to soft drinks with sugar. We developed Just Bee as a healthier option because it only uses honey as a nat - Hat trick for ter of a century ago, as an idea for diversifi - ural sweetener. We attended a number of cation. The company sources its water – and the Business Growth Hub's workshops and Wenlock Spring its name – from a spring which dates back these have been extremely valuable when it to the 11th century, situated in a Site of came to our meetings with Selfridges and Special Scientific interest, near Church Stret - Fortnum’s.” UK Shropshire’s Wenlock Spring has three ton, on Wenlock Edge. Mick Hadfield, growth Business Advisor at reasons to celebrate – a hat trick of awards Matthew orme, Director of Wenlock Business Growth Hub, said: “Just Bee is a fan - in an industry competition. The Wolverton- Spring, said: “We are delighted to be recog - tastic example of what entrepreneurs can based family business walked away with nised yet again by The British Bottlers’ insti - achieve in a short space of time if they have three gongs for taste and packaging in the tute – an organisation which is an avid the right attitude, the right idea and the right annual drinks event, run by The British Bot - supporter of the bottling and packaging advice. in just 12 weeks, the business has tlers’ institute. industry. Bottling the highest quality spring gone from launch to securing nationwide There was a record number of entries in water, sourced responsibly and packaged in distribution rights, including deals with some this year’s competition, which attracts drinks an environmentally conscious way, is at the of the UK’s most prestigious brands.” producers from across the globe. Drinks, heart of our business. These awards are tes - from ales and beers to waters and soft tament to that.” drinks, are blind tasted by a panel of experts and packaging are judged on their shape, style, type of closure as well as label and overall design. Judges said the standard of entries in this year’s event was incredibly high. Wenlock Spring, which provides still and sparkling waters for the hotel, restaurant, hospitality and specialist retail sectors, will be presented with its awards on 22 october at a gala din - ner in london. Wenlock Spring is celebrating 25 years in business. its journey began just over a quar - Soft Drinks Internationa l – October 2015 WATER & WATER PLuS 25 new brand city of São lourenço, Minas Gerais, where the company performs an important work of identity environmental preservation at Parque das Águas, one of the most famous tourist attrac - tions of southern Minas Gerais, under Nestlé BRAZIL Nestle’s S. lourenço mineral water, Waters' management since 1992. Two perma - known as Água da Boa Mesa (fine gourmet nent murals from the urban artist Eduardo quality water), celebrates 125 years with Kobra were installed there. one of them important news. After listening to opinions shows an old photo of the park. in the other from consumers and customers, the brand is one, the graffiti artist encourages the visitor getting a new visual identity. The product to reflect on conscious water consumption portfolio, which includes 300ml, 510ml and with his traces and vibrant colours. 1.26 litre bottles, has a new label and a more the new design to highlight the smooth tex - During the second semester, the brand will elegant look. ture of S.lourenço and its ability to fully ‘wash launch a series of offline ads in the south east The purpose of this change is to facilitate the palate’, which makes it ideal to accom - region. the product identification at PoS and restau - pany meals and wine tastings. Created by Publicis, the marketing pieces rants, since the sparkling range has a darker other initiatives are also part of the cele - will strengthen the brand's history and its shade of green to differentiate it from the still bration of 125 years of São lourenço. close relationship with gastronomy, presenting version. The Boa Mesa label is also part of Amongst them, activities will happen in the the product with five different recipes.. Deliciously ugly

UK Ugly founders Hugh Thomas and Joe Benn were tired of buying products that promised to make them faster, stronger or more beautiful. Quite frankly, they still felt slow, weak and ugly. Everything was either unhealthy or boring, so they decided to launch their own brand with some help from identica. Ugly had a clear vision and a strong opinion. Here was a drink that had nothing to hide and so didn’t feel it necessary to dress itself up. inspired by this product ethos identica wanted the brand to be totally honest and transparent, avoiding marketing fluff and empty promises. Michael Nash, identica’s Associate Cre - ative Director says, “We came up with the name Ugly to create stand-out in a very crowded market place and to catch the attention and imagination of the customer. Ugly pits itself against all those brands that are made to look pretty and good for you, whilst hiding a load of ‘nasties’ inside. “To ensure that consumers appreciated the irony in the name, and to ensure Ugly still felt approachable and friendly, we cre - ated a fun logotype and locked this up with the core product message: ‘unsweet water’, again stressing the positive difference between this and competitor offers.” Thomas says, “Ugly hasn’t been dressed up to look sweet, pretty and innocent. Refreshingly, it’s just spring water with a splash of delicious flavour. if you don’t love us, that’s fine, but hopefully you love what we are trying to do.” 26 PRoDuCTS Soft Drinks Internationa l – October 2015 Spooky soda for Carbonates Halloween USA Premium beverage company Jones Surging ahead Soda has announced the return of Halloween-themed beverages, this year in its classic long neck glass bottles. USA Following a successful year-long pilot Continuing its tradition of spooky themed on Amazon.com, Surge is making a come - beverages to represent this holiday, this back in select convenience stores and gas year’s newly designed Halloween beverages stations in 23 states across the Midwest, come in two flavours: Blood orange and Southeast and Great lakes. lemon Drop Dead. This year’s packaging, “We’re continuing to listen to Surge fans inspired by the vintage look of classic mon - and rewarding them with expanded distri - ster movies, is perfect for Halloween-themed bution in areas where demand and loyalty celebrations for all ages to enjoy. for the brand is highest,” said Kimberly “We have so much fun with our Hal - Paige, vice President, Sprite and Flavours, loween line and are excited to offer it again Coca-Cola North America. this year,” stated Andrew Baumann, Director The Halloween-themed sodas are avail - Coca-Cola introduced Surge in 1996 but of Marketing, Jones Soda. “it’s a unique offer - able throughout the USA at Cost Plus took it off the market in 2003. The brand ing that tastes great and has amazing packag - World Market, select Kum & Go locations, amassed a cult-like following among its ing that will get everyone in the Halloween numerous independent stores and online at young male-dominated fan base, who loved spirit.” www.jonessoda.com. its bright green colour, bold citrus taste and quirky sense of humour. last September, Coca-Cola responded to new look the passionate and persistent efforts of The Surge Movement – a Facebook community, Mello Yello led by three men in their 20s that lobbied the company to bring back their favourite drink – by relaunching Surge through an USA This autumn, Mello Yello has an all-new e-commerce partnership with Amazon.com. look, making it the perfect accompaniment They are available in 12-packs of 16 oz for any outdoor excursion. The citrus cans online. flavoured soda will sport a signature camou - “once word got out that Surge was flage pattern designed by Columbus, camouflage revolution directly to Mello Yello back, consumers were buying it by the case Georgia-based Realtree. packaging for the perfect partnership and sometimes driving hundreds of miles to The new look is part of the ‘This is MY between two lifestyle brands.” find it,” said Brian Smith, Regional Director World’ campaign, which encourages those The brand’s ‘This is MY World’ campaign of Marketing for Coca-Cola United, one of who love the outdoors to enjoy their includes out-of-home advertising featuring two bottlers that participated in the three- favourite pastimes with a refreshing Mello David Blanton, the host of Realtree out - month pilot. “We even had a Walmart Yello. And while the product’s packaging will doors and other outdoor lifestyle move - manager in a college town ask us to build a look different, the lemon, lime and orange ments. The promotion will be supported 300-case display due to the buzz Surge was flavours inside will remain the same. with additional out-of-home, radio and in- generating on campus.” “our fans are passionate people, from store point-of-sale in select markets until 31 New fans are discovering Surge not their loyalty to the smooth citrus taste of December. through traditional advertising, but through Mello Yello and 300 mph of drag racing to Realtree’s signature camo pattern will the brand’s social media channels thanks the gritty adventures of the outdoors,” said appear on Mello Yello and Mello Yello Zero largely to The Surge Movement. Bobby oliver, Director, Sparkling Citrus 20 oz bottles, 12 oz cans in 12 packs and on Brands. “This fall, we’re bringing Realtree’s 16 oz cans.

Sourced by Mintel, Blood orange email: [email protected]

AUSTRIA Poma Bio- Blutorangensaft Gespritzt (organic Sparkling Tarocco orange Juice) is made with 60% pure fruit juice from Sicilian Tarocco blood To advertsise oranges and 40% spring contact : water. This gently pas - teurised, refreshing drink with natural carbonic acid advertising@ retails in a 330ml bottle with the EU Green leaf softdrinksinternational.com logo. The manufacturer supports charitable proj - ects, donating1 0% of net profits. The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry! ,QÀXHQFLQJ*RYHUQPHQW Communicating with the Media Promoting Sustainablity Enhancing Skills

,I\RXZLVKWRUHFHLYHIXUWKHULQIRUPDWLRQDERXWDOOWKHEHQH¿WV%6'$PHPEHUVKLS has to offer please call us on +44 (0)20 7405 0300 or email [email protected]. 28 PRoDuCTS Soft Drinks Internationa l – October 2015

Africa represents a step change in the sports drink category as we continue to empower Sports & Energy born sportsmen across the globe by giving them new player for Trio of flavours the best technologically advanced products to protein market help them maximise their SOUTH AFRICA Coca-Cola has brought physical performance,” the Powerade ioN4 isotonic range to South claims James Maclachlan, AUSTRALIA FAl Food and Beverages Africa where the demand for sports drinks iMC Marketing Assets has introduced Hi-Pro Boost protein shakes has increased in line with growing awareness Manager for Coca-Cola in Australia, pointing to a 42g protein serving of hydration and the need for electrolytes Africa. per drink as a point of difference in a com - lost through sweat during extended training. Powerade ioN4 is petitive category. The drinks are aimed both at dedicated offered to South Africans Hi-Pro Boost comes in two flavours: Dou - sportspeople and those more generally keen in three flavour variants: ble Choc and Cappuccino. on wellbeing and fitness. Mountain Blast, Jagged ice and Naartjie (a FAl claims the shakes are scientifically for - “The launch of Powerade ioN4 in South favourite in southern Africa). mulated to increase performance, help with post-workout recovery and provide nutri - ents. Premium sports Sales commenced via two petrol station forecourt convenience store chains but is drink being extended to other outlets, including gyms. The product can also be purchased online. USA NuAquos from New Whey Nutrition is a premium sports beverage that provides advanced hydration, promotes recovery, and restores nutrients, all with ‘unparalleled taste’ for the active and healthy consumer, who is NuAquos also leaves out fat, caffeine, choles - performance orientated. NuAquos contain terol and high fructose corn syrup to pro - all of the ‘good’ and none of the ‘bad’. All five vide a ‘better for you’ sports beverage. flavours have 12g of complete protein, all 6 it comes in five flavours: Peach Mango; base electrolytes, 19 vitamins and minerals Pomegranate Acai Blueberry; orange; Kiwi and 3g of fibre to support an active lifestyle. Strawberry; and Watermelon in a 20 fl oz in addition to not having gluten or lactose, bottle priced at US$2.49.

Scoring on social music, sports and events in southern Africa. Chill, based in the wine and university media centre of Stellenbosch, also produces Big Energy that lasts Easy iced Tea & lemonade, Bashew’s car - bonates, the Country Club Classics range SOUTH AFRICA/BOTSWANA Chill of pre-mixed flavours and the Fitch & USA Neon Energy Drink from viSalus pro - Beverages has stepped up use of Facebook leedes upmarket mixers. it is a major own vides two of the most essential things peo - and other social media for its Score energy brand supplier. ple look for in an energy drink: good taste beverage range having found it very effec - and effective ingredients. The fruit-infused tive to reach target demographics. blend of prickly pear, passion fruit, blueberry, it also puts a lot of work into the Score raspberry, strawberry, cherry and cranberry website www.drinkscore.co.za as well as juices from concentrate, in ultra-purified the company’s website promoting other sparkling water, provides a refreshing tropical ranges in a substantial soft drinks portfolio. flavour. Score is marketed as ‘the most explosive Neon includes natural energy drink on the market’, with ‘double sugars from 24% fruit the power’ and ‘double shot guarana’. juice; over 100% of 6 it has something of a lads’ drink essential daily recom - approach but also enjoys strong demand by mended B vitamins; and females, especially those in their 20s. Being 100 mg of caffeine from Halal-certified broadens its appeal to young green tea extract. it Muslims with strong disposable incomes. contains no taurine, and Score original is presented in 250ml and is low in sodium, dairy- 440ml cans while Score Apple and Score free, and gluten-free. Ginger Malt are offered in the bigger cans Each 250ml serving con - only. tains 100 calories. The brand is heavily into sponsorship of

Send your news to: [email protected] Soft Drinks Internationa l – October 2015 SPoRTS & EnERGY 29

Cantaloupe with Protein from milk Kinetica Sports was launched in ireland at the L-carnitine end of 2009 with a focus UK Kinetica’s high protein ready-to-drink on education, quality and milk beverage offers a super convenient way transparency. Having since CHINA leadpower Mi Gua Wei Yun Dong to consume high quality protein for a more launched in the UK, Kinetica Yin liao (Cantaloupe Flavoured Sports healthy and balanced lifestyle. it delivers 27g has successfully established Drink) is enriched with l-carnitine. The drink of protein per 330ml bottle, is fat-free, itself as a leading and inno - has a weak alkaline level gluten-free and only 170 calories. vative sports nutrition and is free from sugar. it The strawberry flavoured drink contains brand. is said to replenish fresh pasteurised skimmed milk in addition The company has gained potassium in the body, to high quality milk proteins. Kinetica does credibility through a host of reduce the damage not contain any added sugar or maltodex - partnerships with leading teams and associa - caused to the body by trin, and only contains sugars naturally occur - tions such as london irish, Bradford Bulls, sodium salt, and keep a ring in m ilk. leicester Rider s, Hampshire Cricket, An Post balanced level of cal - Kinetica high protein RTDs are batch Chain Reaction Sean Kelly team and cium, potassium and tested to the highest quality standards. Triathlon ireland. electrolytes inside the body. This product has a pH level between 7.3 and 8.5, and retails in a 350ml pack featuring the CCTv.com logo. The bottle is microwaveable and free from plasticis - ers. Yerba Mate & Guarana

JAPAN Waker Energy Drink a Base de Cafeína Natural da Erva-Mate e do Guaraná (Yerba Mate & Guarana Energy Drink) is made with a 100% natural caffeine base of yerba mate and guarana. The antioxi - dant beverage fights physical and mental tiredness thanks to the natural extracts of yerba mate and guarana, fights free radicals, and is said to slow down pre - mature ageing. it is said to be healthy, is very low in calories, free from gluten, fat, sugar and taurine. The on-the-go and ready-to-drink prod - uct retails in a 300ml pack, featuring the Facebook and insta - gram logos. Safety for sensitive

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1 3 13:38 30 PRoDuCTS Soft Drinks Internationa l – October 2015 Probiotic juice Functionals with turmeric USA Uncle Matt’s organic has introduced Turmeric trio orange Turmeric and Reduced-Calorie orange Coconut, which are available nation - wide. USA Temple Turmeric has unveiled the The two new variants contain the probi - newest addition to its family: Super lights. otic GanedenBC30 , which contains over 1 bil - This new line of fully functional thirst- lion CFUs per 8 oz serving. GanedenBC30 , quenchers is designed to support a positive which is also in the leading brand of kom - inflammation response with 7g of the brand’s bucha, supports a healthy digestive and proprietary Hawaiian oana Turmeric and immune system and has over 20 peer- only 40 calories per bottle. Super lights are ingredients like strawberries, tart lemons, and reviewed clinical studies. available in three flavours – Hibiscus Berry- fiery ginger, a symphonic adaptogen that “These new blends take the American sta - Ade, lemon Ginger-Ade and Strawberry helps maximise the bioavailability of cur - ple of orange juice and add a functional lemon-Ade, and will start hitting store cumin, the active component in turmeric. Fur - boost,” says Matt Mclean, CEo and founder shelves this month. thermore, Temple Turmeric’s proprietary of Uncle Matt’s organic. “We found great “We are sharing a way for people to do Hawaiian oana Turmeric has more than 4.5 partners for these new juices in MegaFood’s more than just hydrate; we want to offer a times the amount of curcumin as the world’s high quality organic turmeric and Ganeden’s refreshingly light way to honour their bodies predominant supply, indian Yellow Turmeric. patented probiotic. We’re hoping that con - while drinking in the abundance of Earth’s Each bottle is high-pressure processed (HPP), sumers who don’t like taking supplements will finest organic ingredients,” said Daniel Sulli - BPA-free and Non-GMo Project verified have one more option at the grocery aisle to van, CEo and founder of Temple Turmeric. with an MSRP of US$3.99. boost their health with a great tasting bever - “our Super lights are a completely new Temple Turmeric Super lights can be age the whole family will love.” twist on our original nourishing turmeric- found at retailers such as Fred Meyer, Kroger MegaFood, a leading whole food supple - based elixirs, offering all the benefits of our and Ralphs. They join the brand’s existing ment producer, and Uncle Matt’s, are continu - Hawaiian oana Turmeric and a mindfulness product line, which includes Elixirs, Super ing their synergy with the addition of around calories and sugar.” Blends and PurePRANA Super Tonic, avail - MegaFood’s organic Hawaiian turmeric as Temple Turmeric Super lights are made able at Whole Foods Market and other nat - Uncle Matt’s turmeric source. The drinks con - for heightened refreshment, with organic ural retailers and grocery stores nationwide. tain over 500mg of farm fresh turmeric per 8 oz serving. Turmeric has been used in Asia for thousands of years for its health benefits. Switch to health Uncle Matt’s orange Turmeric also contains 120% of the RDv for vitamin C. Uncle Matt’s Reduced Calorie orange USA CideRoad organic Switchel is leading Coconut also contains only 70 calories per a comeback for the traditional switchel that serving, which is 36% fewer calories than reg - has been served for years in the USA ular orange juice and 40% less fruit sugar. Each serving of CideRoad organic Uncle Matt’s orange Coconut also contains B Switchel contains apple cider vinegar, which vitamins and boasts natural electrolytes and lends a tart note and is claimed to help vitamin C. lower blood pressure and cholesterol and offered in BPA-free 59 oz packaging, Uncle help balance the body's alkalinity; maple Matt’s new juices are gluten-free and have no syrup, a traditional sweetener with a lower added ingredients, flavours, or preservatives. glycaemic index than sugar and also contains And as with all of Uncle Matt’s products, each antioxidants; and ginger, a touch of spice that and restaurants in a glass bottle. is grown and produced without the use of has been known to soothe stomach upsets. Cherry and Blueberrry contain 70 calories GMos or synthetic pesticides or fertilisers. Switchel is now available in two new per bottle. The Cherry variety contains 8% Uncle Matt’s juices will be available in select flavours: Cherry and Blueberry. it can be juice. Blueberry has 14% juice, and both are Whole Foods and Kroger stores nationwide. found in selected stores, gourmet markets a source of vitamin C and iron. Pulse extends its reach

USA The Pulse Beverage Corporation, mak - ers of Pulse Heart & Body Health functional beverages and Natural Cabana lemonades, limeades, and Coconut Waters, has announced today that its flagship product, vation and uniqueness is at the core of our Pulse Heart & Body Health functional bever - shared values. We will be staging in-store age, is ready for mass distribution and will demonstrations at the higher traffic stores debut at 97 Fresh & Easy Neighborhood fit for us to debut our innovative Pulse which are necessary to educate the con - Markets in California, Nevada and Arizona. Heart & Body Health functional beverage as sumer as to the health benefits of Pulse. The Robert E. Yates, CEo of Pulse, said, “Fresh well as our Natural Cabana lemonade and fact that it also tastes great will attract & Easy Neighborhood Markets is a natural limeade because our shared focus on inno - repeat customers seeking a healthy lifestyle.”

32 PRoDuCTS Soft Drinks Internationa l – October 2015

RTD Teas & Coffees High energy tea Winning teas

SWEDEN Sweden’s niche beverage mar - UK At the Speciality & Fine Food Fair held ket has a new player. The Stockholm-based recently in london Tg Green Teas intro - Akuo Ab has launched its Akuo high energy duced its new range of hot and iced green caffeine-based green tea drink which also teas including its Great Taste Award Gold women-owned london based start-up – contains ginseng. The product launch targets Star winners Tg Green Tea and Tg Green Hua, a Chinese born medical doctor and consumers aged between 14 and 24. Akuo Tea with Jujube & osmanthus. green tea fanatic, and Sophia, an ex-innova - is chasing a share of the market currently Ancient green tea and wellness tradi - tor at global food & drink companies who dominated by energy drinks such as Red tions, blended into refreshing hot and is now focused on bringing healthier drinks Bull. chilled brews, Tg Green Teas are natural to consumers everywhere. “We set out to produce a drink that is energy infusions. Tg Green Teas will soon be available in high in energy but also has a calming effect inspired by the Middle Kingdom, the USA, the Middle East, and in food and and helps concentration,” said Akuo’s designed and developed in Britain, Tg drink outlets in the UK. founder lukas von Grebmer. “Compared to Green Teas care about delivering great tast - The RTD iced tea range is available in other energy drinks, Akuo does benefit ing drinks with ‘responsible sugar levels’ (7g Mandarin & Ginseng; Jujube & Ginseng; and concentration without causing hyper-energy per bottle and ‘green’ on traffic lights). Ginseng in 330ml PET bottles with a RRP or negative side effects, such as from drink - Tg Green Teas was developed by a two of £1.69. ing too much coffee,” he added. Akuo was initially rolled out in Stock - holm and Malmö, and will initially be dis - West meets East tributed through cafés and health food outlets. The company is also planning to expand its business model to sell Akuo to HONG KONG The strangely-named Any - public and private organisations with large thing But Salads (ABS) is a multiple award- workforces. winning Hong Kong based health foods “Akuo is not a cheap product. it helps company specialising in premium quality that Sweden is somewhat unique in that gourmet superfoods, which tailors each people are generally very health conscious product to suit the lifestyle and nutritional and not so price sensitive. Consumers in needs and demands of a busy urbanite. it Sweden are willing to pay a premium for a has introduced naturally fermented organic after discovering the wonders of super - product such as this,” said von Grebmer. A Chai Masala Kombucha, which is said to foods and ‘clean eating’, she decided to 0.25 litre of Akuo retails at around SEK 35, help digestion and detoxify the body. it dedicate her life to replenishing home or just less than €3.80. contains organic chai masala tulsi tea and is pantries with easy, nutritious, delicious sweetened with organic coconut sugar. health food staples. ABS is dedicated Kombucha is a natural probiotic drink made towards empowering people in Asia with by fermenting a sweetened tea with a sym - knowledge about health foods and nourish - biotic colony of bacteria and yeast, which is ing lives with a variety of nutritious super - slightly tart and effervescent. food options. The company is the brainchild of founder Today, ABS offers a selection of gourmet and CEo Calista Goh, who suffered major health foods that combines Western tech - digestive issues and hormonal imbalances in nology with ancient oriental healing wis - spite of a ‘healthy lifestyle’ – eating salads, dom. it says it has the highest standards of exercising regularly etc. At the age of 24, food quality, food safety, integrity, trans - she discovered a tumour in her large intes - parency, openness and courtesy, and ‘never tine. Her life took a drastic change and cuts corners in anything we do’. Cold brew coffee

USA Stumptown was ahead of the curve Subscribe when it released the stylish 10.5 oz cold- brew stubbies back in 2011. Made from the today! roastery’s house blend, Stumptown’s big- bodied brew offers a spectrum of tasting notes ranging from milk chocolate to email: subscriptions@ Meyer lemon. it has a strong taste, so some softdrinksinternational.com may prefer it poured over ice for a little dilution. Winter Cheer cold brew flavoured with or By the end of 2013, Stumptown intro - mulling spices. The same year, they started duced cartons of cold brew mixed with to pour silky Nitro Cold Brew on tap at call +44 (0)1202 842222 milk and sugar; a cocoa-enhanced cold the Portland café. Nitro cans were released brew soon followed, along with a seasonal earlier this year.

34 PRoDuCTS Soft Drinks Internationa l – October 2015

optimal range. Chocolate Almond Milk can also curb sugar and hunger cravings by increasing feelings of fullness, Dairy & Alternatives according to the company. As an excellent source of Kefir with a kick Juisi almond milk antioxidants and flavonoids, raw cacao can help combat the formation of free radi - ESTONIA Newly launched valio Gefilus USA Juici’s Chocolate Almond Milk is subtly cals, and has even been Choco-Mint Kefir contains 88% milk, along sweet, contains 100% real cacao, and is shown to exhibit higher with sugar, water, 0.72% cocoa, caramel blended with almonds that help maintain antioxidant activity than both syrup, peppermint flavouring, pectin, Lacto - healthy levels of cholesterol. green tea and red wine. bacillus rhamnosus GG, and vitamin D. it Flavanols, the main type of flavonoid found Dairy-free and suitable for comes in a 300ml bottle, and contains 77 in raw cacao, help support cardiovascular vegans, all the ingredients calories per 100ml. function and a strong circulatory system, while are organic. Chocolate Almond Milk contains valio Eesti is one of the improving blood flow to the brain & heart. the warmth of cinnamon, and is naturally largest local dairy compa - Almonds provide the body with healthy fats sweetened with dates. it is available in 16 fl nies, which was founded in and can help keep cholesterol levels within an oz (473ml) PET bottles. 1992 and produces and markets fresh dairy prod - ucts and cheese made Shake it up ity. To express the company’s mostly of milk from South - commitment in going above ern Estonian farms. valio and beyond sustainability – Eesti updates its product USA Jubali Cocoa Bliss Smoothie is a choco - and all the buzz words that selection every year. late ‘milkshake’, which contains raw cacao and come with it – it is partner - valio Eesti’s dairy prod - sprouted hemp seeds with wildflower honey ing with the Nature Conser - ucts can be found in Esto - almond milk with frozen bananas. others in vancy and other programmes nia, latvia, lithuania, Russia, the range based on almond milk are Carrot to co-create a carbon offset Finland, Sweden and italy. Cake (cold pressed carrot juice with frozen programme. on the Estonian market, bananas, spiced with ginger and Ceylon cinna - To promote more healthy valio is represented in all mon); lala Berry (a mix of blueberries, rasp - living, Share the Health is a most important dairy prod - berries and elderberries and fresh bananas); campaign to make organic, uct categories. orange (orange juice with frozen banana and wholesome food a part of vanilla); and Protein Prana (fresh banana, mainstream healthcare. Beginning in 2013, hemp seeds and sprouted brown rice pro - Jubali has partnered with the first of many Milk without tein). hospitals in the Boston area to offer its Almonds are rich in amino acids, oleic, pro - organic products as part of the hospitals’ din - the ‘moo’ tein, vitamin E, B-complex vitamins, riboflavin, ing services programme. Schools and low minerals, manganese, potassium, calcium, iron, income communities are also now included. magnesium, zinc, and selenium. Share the Health will use the premium USA oMilk now offers dairy-free alterna - Coming from backgrounds of environmen - Whole Foods shoppers pay for Jubli’s high tives organic Almond milk, organic Unfil - tal activism in fields of farming, renewable quality products to help cover the cost of tered Cashew milk, organic Cold Brew energy, and conservation, the Jubalí ‘family’ providing low cost options to schools, hospi - Coffee Almond Milk, which are suitable for sees keeping its ecological community healthy tals, and disadvantaged communities. it intends vegans. as a fundamental prerequisite for human eco - to become a Benefit Corporation (hybrid for- Almond milk contains, raw organic nomic activity and wellbeing. it’s not only an profit/non-profit) to better achieve these almonds, and supplies 120 calories per 8 fl essential business priority; it’s a survival prior - goals. oz bottle. Cashew milk contains raw organic cashews, along with vanilla bean and cinnamon and supplies 180 calories per Lactose-free goes bottle. Both contain filtered water, raw organic agave nectar and sea salt. Cold international Brew Coffee Almond Milk is almond milk mixed with cold-brew coffee. All of the milks will last 8-10 days refrig - EUROPE/CHINA Finnish dairy company erated from the time of production, and valio is stepping up its direct penetration of are made to customers’ order. They are lactose-free milk consumer markets beyond available in various Whole Foods stores neighbouring countries and those already within New York metropolitan area. served by the company’s foreign sub - sidiaries. The new and revamped products will soon be on sale in Central Europe and the proteins making products ideal for con - China. sumers with an even more sensitive stom - valio claims to be the pioneer in lactose- ach. Research indicates that incompletely free dairy. After launching the world’s first digested milk proteins in the Gi tract may totally lactose-free milk drink in Finland in cause unpleasant stomach symptoms. 2001, the company proceeded to develop a valio’s growing lactose-free international complete range for local markets and range includes a next generation semi- license the technology worldwide. skimmed milk drink, a high protein milk Next generation valio Eila patented tech - drink, and the brand new Barista milk for nology for lactose-free dairy partly digests coffee aficionados. 7KHWUXVWHG URXWHWR PDUNHWVLQFH 1986

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city banker buys an organic fruit drink con - Ataining no added sugar and nothing artificial from the staff canteen in a gleaming high rise building in London, whilst a young child in a remote African village discovers the internet for the first time on a low cost personalised device. The common thread? CSR, or Corporate Social Responsibility. Created from the concept of ‘tastes good, good for you, good for others – goodness shared!’ Founder and Managing Director Andrew Jennings It was a core explains further: “My aim in establishing aspect of its Berrywhite was to create a product that would not only be delicious, but would also be free of any - the USB stick, enabling just one computer to give ethos that when thing that is bad for you. In developing and grow - computing access to many.” ing this business, I wanted to do good for others Breaking down the barriers that prevent under - customers whilst also doing good for myself.” provided and remote communities from having access to personal computing and putting them in purchased Doing good touch with the world sounds like an almost For Berrywhite, doing good for others encompass - impossible hurdle, and yet Keepod is showing Berrywhite es a charitable arm of the business as well as a how simple and low cost the solution can be. drinks they commitment to the integrity of their products. Berrywhite’s business plan included a charita - Corporate social responsibility would also be ble contribution from day one, with a pledge to This form of tangible social responsibility helps make a donation for every unit sold. It was a core individuals, communities and societies, provid - making a its ethos, that when customers purchase ing a fringe benefit for customers and investors. Berrywhite drinks they would also be making a “It’s a feel good factor that’s very alluring once charitable charitable donation. you portray to customers the good they can do Having supported various projects Berrywhite through a normal every day purchase,” says donation, claims is currently directing donations to educational Andrew. endeavors such as Keepod through the Corporate social responsibility is a form of cor - Andrew Berrywhite Foundation; www.berrywhitefounda - porate self-regulation integrated into a business Jennings. tion.org “We first learned about Keepod on a BBC model – an approach that is growing in popularity documentary and loved the concept. With as businesses strive to balance returns for Keepod, each child owns their personal operating investors with responsibility to the community system on a simple USB stick worn on a lanyard that supports them, and further afield to those around their neck. Old laptops with hard drives who are less fortunate. removed are recycled and used as the vehicle for Organic and schools compliant A light refreshing organic fruit drink, Berrywhite’s range includes still drinks and sparkling drinks, with each available in the same four flavour com - binations. They contain no added sugar and noth - ing artificial and their organic status is the public’s guarantee that all ingredients are GMO and pesticide-free, as well as being traceable. The demand for drinks that provide a healthier alternative to the traditional soft drink offering is growing. In particular, no added sugar and noth - ing artificial is becoming a mainstream expecta - tion rather than a specialist one. The push for no added sugar in soft drinks is gaining momentum, with government and special interest groups taking tangible action to lower the nation’s daily sugar intake. Celebrity chef Jamie Oliver has now taken on the issue – a welcome input to many – which is bringing even greater attention to the health implications of high sugar With Keepod, each child owns their personal operating system on a simple USB stick worn on diets, with the suggestion of a special tax on prod - a lanyard around their neck, enabling just one computer to give computing access to many. ucts with added sugar in them. The new School Soft Drinks Internationa l – October 2015 DoInG GooD 37

Food Standards in the UK requires all drinks sold in schools to comply with a new set of guidelines, which allow no more than 5% added sugars or honey, a minimum of 45% fruit juice to a maximum of 150ml, and size restricted to 330ml. Berrywhite’s 250ml sparkling fruit drinks are Schools Compliant and as a result have been list - ed in 400+ schools, colleges and universities, with more listings coming soon. Berrywhite not only complies with the guidelines but is also thought to be the only organic Schools Compliant drink.

Refreshing When creating the Berrywhite drinks range the brief was that they should be light and refreshing but maintain sufficient intensity of the fruit flavours so that they would be pleasing when drunk on their own, but not overpowering when Berrywhite has been repositioned toward the mainstream through a revamp of imagery, new consumed alongside a meal. Each drink was to formats and the development of a sparkling version of the original still drinks. contain at least one superfruit and one known fruit per drink, and all would have white tea retail multiples and education catering groups. extract, plus a variety of other healthy extracts Available through Waitrose, WHSmith, appropriate to the lead flavours. The name Holland & Barrett, Asda, Ocado, and independ - Berrywhite was born from this basis, as each ent outlets throughout the UK, Berrywhite has drink has at least one berry and white tea extract. also been sold to more than 30 countries. Initially conceived as a somewhat specialist Andrew Jennings is now ready to expand the still fruit drink in a glass bottle, Berrywhite has sales team and leverage new listing opportuni - been repositioned toward the mainstream ties to take his business to the next level. To this through a revamp of imagery, new formats (PET end he will be raising funds on Crowdcube dur - and cans) and the development of a sparkling ing November 2015 and can be contacted via the version of the original still drinks. These more company website www.berrywhite.com for fur - robust formats have seen the drinks listed with ther details. n www.berrywhite.com

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   38 ASEPTIC FILLInG Soft Drinks Internationa l – October 2015 Simple, hygienic and sustainable dry preform decontamination

he aseptic packaging of sensitive beverages Tand liquids – of high or low acidity – in PET bottles no longer requires complex configuration or sterilisation at the blowing stage to ensure food safety. Today's proven aseptic production solutions can safely and efficiently carry out the blowing, Aseptic filling and capping of PET bottles in a single pro - packaging duction enclosure. Combined with the use of preforms that have been 100% decontaminated, solutions based this integration of functions in a single enclosure means that juices, nectars or liquid dairy prod - on a dry preform ucts can now be packaged to a higher, more hygienic standard. These aseptic packaging solu - decontamination tions based on a dry preform decontamination peroxide (H 2O2) mist. The treated preform is then are cost-effective are cost-effective and, by reducing chemical and heated in the oven – in its normal preform-heat - water usage, they also offer improved sustain - ing stage – to activate the H 2O2. The utilisation of ability through environmental benefits. peroxide mist means that only a small amount of and also offer chemical is used in the process and completely improved Simple sterilisation of preform eliminates the need for any water at all. The aseptic production of beverages in PET is The heating of the mist reduces the risk of any sustainability crucially linked to safe packaging, both in terms peroxide deposits remaining within the preform. of bottle and cap, to maintain the beverage Even when compared with sterilisation of the through integrity. The complete dry sterilisation of all blown bottles before filling, decontamination of types of preforms and caps within an integrated the preforms and caps can cut annual costs for environmental blow-fill-cap solution makes it possible to pro - the sterilisation process by as much as 30%. benefits, vide this safety, in a simple method, even for the most sensitive products compared with tradi - Design advantages of dry sterilisation according to tional aseptic solutions. When PET bottles are blown from decontaminat - Being smaller in size and having a single ed preforms, it completely removes the need for Sidel. straight surface, a preform is easier to decontam - further sterilisation. As a result, the blown bottle inate than a bottle. Decontamination of the pre - does not undergo any thermal stress during pro - form is usually carried out using hydrogen duction. The removal of this performance factor means that designers have greater freedom when origi - nally considering the bottle shape and, impor - tantly, its weight. Therefore, almost any type of intricate bottle shape, round or square, small or large can be produced. Throughout the produc - tion process, the bottles are supported by their necks. This continuous method of transfer, com - bined with the elimination of thermal stress on the bottle, also means there is greater potential in terms of lightweighting. Beverage producers can also customise their packaging with a large range of both flat and sports caps. Caps specifically designed for asep - tic packaging, offering a tight closure and decon - taminated before fitting to the filled bottle, provide protection against micro-organisms and therefore excellent food safety for the product – including UHT milk. In some cases, there is no longer the need for the use of aluminium foil. Production flexibility is therefore complemented by further cost savings and improved sustain - ability. Soft Drinks Internationa l – October 2015 HYGIEnIC AnD SuSTAInABLE 39

An ideal solution Dry preform decontamination technology ensures full product safety, protecting customers' brands with the highest standard of hygiene. It helps to protect liquid packaging from micro-organisms and preserves the integrity of sensitive drink products. As the ideal solution for products handled at ambient distribution, this technology can even extend products' shelf life when distributed via the cold chain (at refrigerated temperature). It can also help to reformulate more natural, sensitive products that previously required added preserv - atives to maintain their shelf life. Using no water and very few chemicals and requiring only one operator, Sidel Predis optimises production sim - plicity and, by reducing operating costs by up to 30%, it offers an impressive return on investment.

Record year for Sidel Predis Sidel released its first preform decontamination technology as an upgrade to the Combi in order to offer the complete hygienic solution 17 years ago. The dry decontamination technology applied for At the time, this was a first for the beverage mar - the preforms – Predis – is also available for the ket. With Predis, Sidel continues to enjoy a lead - caps – Capdis – and both are included in the inte - ing position in beverage production technology. grated blow-fill-cap aseptic solution of the Sidel Predis is the proven dry preform decontamination Combi Predis/Capdis FMa. solution from the leading global provider of PET Sales of Sidel Predis technology have grown solutions for liquid packaging. steadily as companies throughout the world have Sidel’s reputation is built on a long history with recognised the benefits it offers. Worldwide sales sensitive products, an impressive 40 years' expert - in 2014 practically doubled the figures of the pre - ise in aseptic beverages and dairy bottling solu - vious year, indicating a clear endorsement of this tions (starting in 1973 with UHT milk), 30 years’ technology by major beverage and dairy compa - experience in PET packaging, as well as 50 years' nies - many of which are the producers of leading experience in blowing. national and international brands. n www.sidel.com

SAVE THE DATE The premier international beverage technical society with members located in 41 countries and employed by 400 + global corporations/brand owners. BevTech Europe October 14-15, 2015 We are THE focal point for all things beverage and an international Linnich, Germany society dedicated to the scientific and technical aspects of the beverage industry. BevTech Latin America • Our collaborative work ends up as a part of your business. October 22-23, 2015 • Gain access to best practices, with an opportunity to expand your Santa Fe, Mexico City, Mexico knowledge base. • Broad functional expertise and countless years of experience from a diversified collection of engineers, scientists, technologists, marketing Visit our website at and business professionals. www.bevtech.org • Become a member today and save 10% by entering the code for more information. ISBTVIP on your membership application. 40 ASEPTIC FILLInG Soft Drinks Internationa l – October 2015 Enhancing microbiological safety reducing water consumption

he family firm Philippine Spring Water TResources, Inc. (PSWRI) is one of the first bot- tlers in the world to be using the new Contiform AseptBloc. The number one in the Philippines for The replacement moulds are housed in a small sterile packaged water is utilising this state-of-the-art room at the back. technology for launching an iced tea that is asep- tically cold-filled and does not contain any preser- sive natural disaster: in 1990, the super-typhoon Philippine vatives. Early in 2015, production of the new iced Ruping (internationally known as Typhoon Mike) Spring Water tea began in the main facility on the island of devastated the island of Cebu so severely that for Cebu with a lightweight PET container. One year months on end the drinking water supply simply Resources, Inc. previously, PSWRI had already been favourably collapsed, and there was no electricity. As the eld - impressed by a monobloc design: in the firm’s est son, with seven siblings, he convinced his (PSWRI) is one of plant at Bulacan near the Philippines’ capital mother that they should go into the water busi - Manila, PSWRI had commissioned an ErgoBloc L ness. the first bottlers for bottling water. There were two reasons why Philippine Spring Expansion begins in the world to Water Resources entered the water market in Just one year later, the time had come. Danilo Lua 1991. Firstly, there was the personal experience of imported a reverse-osmosis system from the USA use the new the company’s founder and current President/ and designed his own small filling line for PVC Contiform Chief Executive Officer Danilo Y. Lua. Due to the containers, and for five gallon polycarbonate quality of the drinking water on his home island water dispensers (approximately 19 litres). Back AseptBloc from of Cebu, with its high calcium content and its cor- in 1994, he installed the firm’s first extrusion respondingly high level of hardness, he had blow moulder for PVC containers, and one year Krones. repeatedly suffered from kidney stones. Because later he started to ship his purified drinking water of inadequate hygiene in the drinking water sup- called ‘Nature’s Spring’ to the main island of ply, his father had had to undergo frequent treat- Luzon with the capital Manila, 300 km away. This ments for amoebic dysentery, which is why marked the beginning of the firm’s expansion to Danilo Lua experimented privately with options its present-day status as market leader in the for water-softening. The second reason was a mas- Philippines’ entire water market. “Back then, PET containers were really out of the question for us because of the high price for the raw material,” reminisces Danilo Lua. “But then the price for PET resin tumbled from about $3,000 dollars a ton to approximately $500 dollars a ton, and that meant the material had become an attractive option for us as well.” In 1996, PSWRI was for the first time producing its own PET con - tainers, with a blow moulder from Japan. In the end, the company had more than 25 of these rela - tively low-speed blow moulders in operation. Most of them have meanwhile been decommis - sioned and sold.

Over 30 bottling lines The expansion thrust took a significant step for - ward in 2004, when PSWRI simultaneously inau - gurated two new plants in Bulacan near Manila and in Cagayan de Oro on the north-eastern island of Mindanao. This meant that for the first time PSWRI had its own bottling plants in all three of From this sterile room the moulds can be quickly replaced when changing over to a different the Philippines’ major regions: Luzon, Visayas bottle, without compromising hygienic safety. and Mindanao. Today, the family firm operates a Soft Drinks Internationa l – October 2015 MICRoBIoLoGICAL SAFETY 41 total of four large facilities, each with five bottling lines, plus two smaller plants. These are comple - mented by five mini-plants, running one line each. Altogether, PSWRI is thus operating more than 30 lines.

ErgoBloc L – the start of a new era The new Krones ErgoBloc L line that PSWRI com - missioned at its facility in Bulacan in 2014 was the firm’s first bottling line with a high rating of 31,500 containers per hour – the start of a new era for PSWRI: “When Krones unveiled the ErgoBloc L, we were immediately enamoured of the idea that we could now blow mould, label and fill our bottles with just one machine instead of three,” says Danilo Lua, who takes a very hands-on inter - est in his firm’s technology. PSWRI was thus the first company in the Philippines to commission an ErgoBloc L. What fascinated his son, the Chief Operating Officer (COO) Daniel Ryan L. Lua, most of all is “that with the ErgoBloc L we’re getting a significantly higher efficiency than with our other lines. The higher output enabled us to meet the In the Contiform 3, first of all the preforms are decontaminated inside, outside and at the demand for our products that rose so steeply in neck finish with gaseous H 2O2. 2012 and 2013”. “The technical kit has to be right, the line’s not the finished containers that are decontaminat - speed and availability have to match the require - ed, but the preforms earlier on. Thanks to the sig - ments involved, the bottling operation’s cost-effi - nificantly smaller surface area involved, and the ciency has to be assured if we are to flourish and more even shape of the preforms, media con - prosper on the market,” says Danilo Lua. sumption remains substantially lower than with other systems. The Contiform AseptBloc also uses A wide choice of waters only gaseous hydrogen peroxide, meaning it ster - Competition among the water bottlers is fierce. ilises the preforms in dry mode, without using For the five gallon containers, in particular, there any water. This not only reduces water consump - are thousands of small refill stations. Per-capita tion, but also enhances microbiological safety. water consumption of the 104 million Filipinos is And the additional kit customarily used in wet about 50 litres – still leaving plenty of potential aseptic operations, like a hygiene centre or a ster - for the future. Philippine Spring Water Resources ile-water UHT system, is not required here either. is already offering a wide range of different still The Contiform AseptBloc is also economical in waters. Nature’s Spring Purified Water in the five- regard to preforms and closures. It uses the process Thanks to gallon containers is treated and quality assured control system (PCS) to continually compute the the significantly using activated-carbon filtration, softening, precise amounts required, thus avoiding sterilisa - reverse osmosis, micro-filtration and ozonisation, tion of packaging material no longer needed. smaller surface and packaged in seven different non-returnable PET containers, ranging from 350 ml to 10 litres in Sterile production and filling area involved, size. It is the most popular single-serve water. In Philippine Spring Water Resources has installed addition, PSWRI offers an alkaline drinking water the Contiform AseptBloc in a clean room with a and the more and its premium drinking water brand, ‘Bai’ in a footprint of 35 times 18 m in a newly built hall. 500 ml PET bottle. HEPA filters clean the incoming air and with a even shape of top-to-bottom laminar flow ensure a sterile envi - the preforms, Aseptic filling: the ideal solution ronment. Handling in the Contiform AseptBloc Since 2012, PSWRI has, at its facility in Bulacan, begins with a Kosme preform feeder. The media been bottling its Iced Tea brand. Iced tea is a vig - PreformCheck inspector uses a camera to monitor orously flourishing niche market in the the neck finish, while a Prejet blows dust and dirt consumption Philippines, which is evolving into a competitor particles from the preforms; defective preforms for carbonated soft drinks. It is precisely this mar - are immediately rejected. The preforms are then remains ket that the family firm is targeting, but it wanted passed to the blow-moulder by the Contifeed. In to upgrade the quality quite significantly by elim - the Contiform 3, first of all the preforms are substantially inating the preservatives. The ideal solution for decontaminated inside, outside and at the neck lower than with this was obvious: aseptic filling. When Danilo Lua finish with gaseous H 2O2. Only then will they be and Daniel Ryan Lua visited drinktec in 2013, and passed to the oven and into the 14 sterile moulds other systems. saw the premiered Contiform AseptBloc on the of the Contiform 3. Krones stand, they were in no doubt: “That’s A small sterile room attached at the rear accom - exactly what we want. We more or less fell in love modates the replaceable moulds. From here, the with the machine straight away,” says the preform moulds can be quickly and hygienically technophile proprietor. replaced when changing over to a different bottle The attraction of the Contiform AseptBloc lies format. The blow moulded containers are passed in the full coverage sterility of the production and via starwheels into a sterile transfer channel filling processes for the PET containers. One of directly to the aseptic Modulfill Asept VFJ filler, the paramount reasons for the savings in time, whose 66 valves assure microbiological safety energy and sterilising media is the fact that it is Continued on page 42 42 ASEPTIC FILLInG Soft Drinks Internationa l – October 2015

ENHANCING MICRO- through non-contact filling. The fill quantity is Contiform AseptBloc, in particular, is ideally suit - BIOLOGICAL SAFETY determined using a flow meter. Automatic CIP ed for lightweighting, because in contrast to ster - – continued from page 41 cups support the establishment of perfect hygiene ilising finished PET containers, decontamination conditions. of the preforms does not cause any PET bottle shrinkage. So the preforms can be designed for a Electronic inspection of fill level lighter weight right from the start. and label placement PSWRI took the opportunity to modify the bot - Simultaneously, on the filler’s roof, the closures tle’s shape and reduce its weight. The previous

are swiftly decontaminated using gaseous H 2O2 at 220 ml iced tea bottle was a bit lower, but had a high temperatures. Here, too, an inspector ensures larger diameter, and tipped the scales at 9.5 g. that defective closures are automatically rejected. PSWRI has now matched the shape of the iced-tea The bottles are capped directly after the filling bottle to the dimensions of the slimmer water bot - process. tle, and reduced the preform’s weight to an initial Outside the Contiform AseptBloc, a down - 8.5 g. “Our target, which we aim to achieve with stream Checkmat FM-X then inspects the fill level the Contiform AseptBloc, is a 220 ml bottle by means of X-rays, and the closure position. The weighing just 7 g,” explains Danilo Lua. That clean room also houses a VarioStore sterile tank, would be one of the world’s lightest PET contain - in which the product concerned is buffered in a ers. PSWRI favours the small 220 ml bottle, pri - sterile state. The product itself is created by a marily due to the relatively low purchasing power Contiflow mixer outside the clean room, then of the consumers involved. “People here don’t thermally UHT-treated and sterilised in a stock up with water; they buy it from day to day, VarioAsept J. The VarioClean CIP system is or even several times a day, as they need it,” installed here as well. explains Daniel Ryan Lua. On the opposite side of the clean room is the With the 500 ml bottle, too, PSWRI has already Contiroll HS labeller, in which, after having been achieved lightweighting down to 11.5 g with the dried in a Linadry, the filled bottles are dressed in Contiform AseptBloc. The target here is 10.5 g. So wrap-around labels. Following another inspection far, the world’s lightest aseptically filled 500 ml routine featuring a Checkmat E for verifying the PET bottle has a preform weight of 12.0 g. label placement, the finished bottles are passed to a discharge conveyor, from where they are (for the Aspiration to market leadership time being) manually packed and loaded. The extended to the iced tea segment company buys the requisite adhesives and lubri - Early in 2015, the Contiform AseptBloc began cants from KIC Krones, thus ensuring that its bottling iced tea at a speed of up to 32,000 machines function to optimum effect. containers per hour, in two different flavours ini - tially, the first aseptically filled iced tea in the Ideally suited for lightweighting Philippines. The operators have been skilled and Another particularly important goal for PSWRI, in trained on-site in control and quality assurance addition to product-friendly, aseptic filling of iced for the Contiform AseptBloc by the Krones tea without any preservatives, was to reduce the Academy, followed up by practical training as weight of its containers. The technology of the well. n

The family firm Philippine Spring Water Resources, is one of the first bottlers in the world to be using the new Contiform AseptBloc.

44 DEvELoPMEnTS Soft Drinks Internationa l – October 2015

more than 110 Nestlé Water’ lines world - wide, 87 of which are in North America. Among them is the Greenwood facility where EiT is used daily, even on an hourly Processing basis. EiT is now considered as Nestlé Waters’ global line supervision system. it Downtime provides both line improvement and in- depth analysis of downtimes for NCE and reduced by 50% related improvement initiatives.

WHo would not dream of reducing equip - Gebo’s EIT automated data acquisition system HACCP certification ment unplanned downtime by 50% within is helping Nestlé Waters with its Continuous one year? This ambitious goal was reached Excellence Strategy. for Flowcrete by the Nestlé Waters Greenwood, indiana factory in the USA. David Sommer, Nestlé Waters Green - wood line No.2 achieved the 2nd position in GloBAl resin flooring manufacturer Flow - wood Plant Manager, has a sound knowledge the same category. crete Group ltd has secured international and expertise in the water bottling and The backbone behind their success is the HACCP certification for its Flowfresh range Packaging industries. He has been with Nestlé Continuous Excellence (NCE) strat - of antimicrobial enhanced polyurethane Nestlé Waters for more than 15 years and egy, which is applied in all Nestlé and Nestlé floors. has held key operational positions in several Waters plants worldwide as well as DMAiC This certification means that food and Nestlé Waters bottling plants across the (Define, Measure, Analyse, improve and beverage producers operating a Hazard USA. Control), and an effective operations Master Analysis and Critical Control Point (HACCP) The Greenwood 7-year facility has two Plan (oMP) which is closely followed up by based food safety programme can specify high speed production lines running two 12 the plant on a daily basis. flooring materials, safe in the knowledge that hour shifts 5-7 days a week. in 2014, the one of the key contributors and support - they will meet the relevant regulatory plant’s line No.1 was designated as the best ing tool to NCE and oMP is Gebo’s EiT authority’s standards for safe procurement, asset intensity line among all Nestlé Waters (Efficiency improvement Tool) automated production and processing as well as the lines across the USA and Canada. Green - data acquisition system. EiT is installed on requirements of the world’s leading quality and food safety standards. HACCP international certification is a Cash returns globally recognised benchmark of food safety, and as such is an important set of cri - on RHI teria for businesses eager to gain access to lucrative export markets. Flowcrete Group’s Technical Director, ENER-G has turned up the heat on the Grant Adamson, said: “our polyurethane anaerobic digestion market by launching a range has been able to achieve the HACCP new sub 200kWth CHP unit that maximises international certification thanks to its ability financial returns on both the highest rate to deliver a long list of strict food industry Renewable Heat incentive (RHi) and Feed in flooring requirements.” Tariffs (FiT). The floor plays a crucial role in addressing Ener-G says that its new biogas CHP contamination risks, as an inadequate floor technology increases the viability of small can become a prime site of bacteria build- scale anaerobic digestion for the food and up. Not only does the floor have to provide Ener-G’s anaerobic digestion systems are viable drink sector. At current rates, a business a hygienic surface, it needs to do so in the for food and drink companies. operating the E200 on a 24-hour cycle at face of corrosive chemicals, moisture, 92% availability could receive annual pay - impacts and thermal shock. if it cannot with - ments of up to £167,361 for FiTs and up to returns to bridge the shortfall from dwin - stand these conditions then the floor can £117,866 for RHi – amounting to a total dling FiT rates. it will accelerate the pay back quickly fail – leading to germs and pathogens guaranteed 20-year income of up to £5.7 on investment – making anaerobic digestion infiltrating hard to clean cracks. million. This would be around £455,340 increasingly feasible for food and drink pro - HACCP guidelines state that a seamless more than the lifetime income from the cessing sites.” and impervious finish must be maintained at lower band RHi tariff. Stephenson added: “Many pre-accredited all times, even when subjected to a large- The new technology could help to stem anaerobic digestion projects are stalling scale facility’s intense working environment. the shortfall from FiT digression following because of finance issues, particularly due to Flowfresh has been specifically formulated to the 20% reduction in FiT rates last year and FiT digression. But with guaranteed higher provide a surface that will comply with food ongoing tariff reductions. Ener-G’s E200 bio - rate returns from RHi, a typical small scale industry regulations for an extended period gas CHP unit provides a thermal output of anaerobic digestion project could offer a of time despite the sector’s inherently chal - 195kWth (qualifying for the highest rate RHi payback within four years, providing a guar - lenging conditions. of 7.5p per kWth), together with an electri - anteed profit stream thereafter. Ener-G’s cal output of 205kWe – at a total efficiency maintenance package guarantees a minimum rating of 77.1%. 92% availability of power and heat produc - “our UK design team have packed a tion – providing added certainty in negotiat - mighty heat punch of 40.7% efficiency into ing finance.” the new E200, without compromising on The Ener-G CHP system can be supplied high electrical efficiency of 37.6%,” said Ener- in a container on a ‘plug and play’ basis – G’s laurence Stephenson. “The heat effi - simplifying and speeding up the commission - Flowcrete has achieved HACCP international ciency for a unit of this size is unmatched in ing process, which must take place within 12 certification for its Flowfresh polyurethane the market, which is critical in boosting RHi months of pre-accreditation approval. floors. Soft Drinks Internationa l – October 2015 PRoCESSInG 45 Rapid insight Accolade for into sales Ecolab

HiGHlAND Spring is using olikview data EColAB has been recognised with a Prod - analysis system to give sales staff rapid uct of the Year award from Environmental insight into sales and marketing performance Leader magazine for its 3D Trasar CiP figures and gain better insight into the busi - (Clean-in-Place) technology. ness. The company purchased Qlikview The technology is an integrated pro - Ecolab has won the Product of the Year award through partner Data Technology not just to gramme that utilises advanced sensors, from Environmental Leader magazine for its 3D streamline the way this information is cleaning chemistries and analytical software, Trasar CIP technology. analysed, but to give access to the data in combined with Ecolab CiP expertise and real time across the company. This helps service, to provide in-depth visibility into the inform business strategies at the top of the critical factors that drive efficient, safe and ity. By pairing 3D Trasar technology with organisation and see where promotional effective CiP processes in food and beverage Ecolab’s analytical and service teams, we spend is best allocated. processing plants. accelerate our customers’ ability to detect Highland Spring Group is one of the “The complexity of food processing and correct CiP operational issues.” world’s top 20 bottled water companies, and results in large amounts of data that can be The technology utilises advanced sensors the UK’s largest supplier and producer of difficult for companies to analyse and quickly to monitor traced chemistry in CiP systems naturally sourced bottled water. Bottling over act upon,” said Nels Anderson, Ecolab Global and detect system variances. Ecolab experts 500 million litres of water a year, the High - Marketing Platform leader for 3D Trasar CiP. then work with customers to determine the land Spring Group produces one in every “The 3D Trasar CiP programme provides corrective actions needed to improve CiP five litres of bottled plain water consumed in actionable insight to help optimise cleaning operational efficiency, enhance productivity the UK. Founded in 1979, the group now processes and protect food safety and qual - and help ensure safe, high-quality products. consists of five bottling plants and employs over 500 staff throughout the UK. Highland Spring was keen for its sales Whilst the finance team had previously been team to have access to business intelligence able to create dashboards for the executives and to be able to drill down into the sales using spreadsheets, the process was performance data. Using Qlikview provides extremely time consuming. Pulling together the sales team with all the data they need the weekly dashboards could take up to two to engage in conversations with retailers QlikView giving Highland Spring’s sales staff days of work to make them insightful and about how their products are being sold in rapid insight into sales and marketing understandable for the executives. By using store and has allowed them to analyse the performance figures. Qlikview, the company is able to significantly effectiveness of sales strategies. in addition, reduce this turnaround time and easily pro - Qlikview gives them the ability to cut and instead of data coming from various sources, duce daily reports to track orders and sales. slice data in a way which helps them to introducing Qlikview gave staff a single ver - Alison Hanning, Head of iS at Highland solve and respond quickly to customer sion of the facts, which gave them the confi - Spring said: “our aim is to provide wider issues. dence to make decisions based on the data access to data around the organisation and The previous Bi system the company was they were receiving. to save time. We believe our sales and using required a high level of expertise for Highland Spring’s executives were also finance users save over two hours a week, employees to be able to extract data. This looking for new methods to gain insights which is a huge achievement. We’re also sav - meant sales teams and executives often into their performance against a wide range ing time on calls and in meetings as the sales needed to use analysts at head office in of metrics, such as operating efficiencies, teams no longer need to be in constant order to extract the figures they needed. logistical costs, and customer service targets. contact with the financial analysts.” 46 DEvELoPMEnTS Soft Drinks Internationa l – October 2015 3D makes caps Packaging ‘smart’ THREE -dimensional (3D) additive manufac - A nano silver lining turing techniques have been utilised to make 3D electrical components, such as resistors, capacitors, and inductors, as well as circuits BRAZil-BASED agribusiness Agrindus SA and passive wireless sensors. Empresa Agrícola Pastoril has discovered a Using fused deposition modelling technol - way to more than double the shelf life of its ogy and a multiple-nozzle system, with a letti brand pasteurised fresh whole milk to printing resolution of 30µm, 3D structures A Brazilian company is using nanotechnology 15 days from seven days by incorporating can be constructed, say Sung-Yueh Wu and to extend the life of its Letti brand milk. silver-based microparticles with bactericidal, Chen Yang of the institute of Electronics at antimicrobial and self-sterilising properties the Chinese Academy of Sciences. into the bottle’s rigid polyethylene (PE). microparticles are inert, there is no risk of A 3D ‘smart cap’, with an embedded The company developed the process them detaching from the packaging and inductor/capacitor tank as the wireless pas - using technology from by nanotechnology contaminating the milk, say the companies. sive sensor, was demonstrated to monitor company Nanox Tecnologia SA, also located Nanox has already received approval the quality of liquid food (e.g. milk and juice) in Brazil. The microparticles, which come in from the US Food and Drug Administration wirelessly. The result shows a 4.3% reso - powder form, are added in the PE preform to market the material for use in food pack - nance frequency shift from milk stored in prior to being blow molded or injection aging, and is currently awaiting clearance by the room temperature environment for 36 molded into a bottle. And because the the US Environmental Protection Agency. hours. The technique uses regular 3D printing equipment to construct 3D microstructures Dry aseptic line for with embedded metallic elements by means of fillings of liquid metal paste to produce a variety of basic microelectronics compo - Indonesia nents, such as resistors, capacitors, and inductors. By connecting these basic compo - P T. HoKKAN has installed the first Sidel nents, it is possible to build more compli - dry aseptic line in indonesia and in doing cated circuitries as well as numerous so has expanded its production capacity as functional systems. a co-packer of non-carbonated healthy soft This work establishes an innovative drinks for the growing indonesian beverage approach to construct arbitrary 3D systems market. The investment follows the success with embedded electrical structures as inte - of the first Sidel line installed at the com - grated circuitry for various applications, pany - a wet aseptic Combi line - with the development laboratory services to extend including the passive wireless sensors men - two lines now working alongside each its offering to potential customers located tioned. other to offer the company increased flexi - in the region. bility in production. The company focuses its business devel - indonesia is one of the best-performing opment on milk based products, including emerging countries with a GDP growth in milk tea, milk coffee and Matcha, a popular 2013 of 5.8%. This continuing growth in the drink in indonesia based on a finely ground economy, together with an increasing popu - powder produced from specially grown and lation, has led to a significant jump in the processed green tea plants. consumption of beverages in indonesia When PT.Hokkan indonesia originally over recent years. For example, from 2012 looked to extend its production capacity in to 2017, the forecast CAGR in Asian Spe - the aseptic market they turned to Sidel and ciality drinks is 8.4%, representing a growth selected a Sidel PET aseptic line which of almost 50% over the whole period included a wet aseptic Combi Sensofill FMa, Innovative 3D printing applications have been P T. Hokkan indonesia is part of the combining blow moulding, filling and cap - developed at the Institute of Electronics at the Japanese Hokkan Group and is a co-packer ping in a single integrated system. Based on Chinese Academy of Sciences. for the beverage industry, specialising in the success of this line, the company then PET bottles of up to 500ml. The company’s looked to further extend its production bottle manufacturing facility is located in capacities and in 2014 again turned to Sidel Bogor in the West Java Province of indone - for recommendations. Recognising the With the Sidel Combi Predis FMa the sia some 50km south of Jakarta. it benefits potential that dry preform decontamination preform decontamination, blowing, filling from supplies of fresh natural water drawn technology provides for further cost savings and capping functions are housed in a sin - from wells and is also close to Sukabumi as well as the benefits it offers in environ - gle production enclosure. Predis enhances city with its established distribution net - mental terms, Sidel proposed its Sidel Pre - production flexibility and helps to protect work in nearby Jakarta. With the commis - dis dry system which replaces wet bottle liquid packaging from micro-organisms, pre - sioning of its second Sidel Combi line in sterilisation. Sidel Predis provides 100% serving sensitive drink integrity and length - March 2015, the plant has more than dou - decontamination of all preforms using ening shelf life. bled its potential production capacity. The hydrogen peroxide mist, removing the need With both lines able to run at speeds of aseptic process makes it possible to manu - for water and requiring only small amounts up to 40,000 bottles per hour on all for - facture high quality products with a long of chemicals. it protects the integrity and mats, this has more than doubled our total shelf life packaged in flexible and lightweight safety of any beverage – either high or low annual production capacity,” said Masaaki bottle designs. P T. Hokkan indonesia is cur - acidity – distributed at ambient tempera - ikezawa, President Director of P T. Hokkan rently investing further in its research and tures. indonesia. Soft Drinks Internationa l – October 2015 PACKAGInG 47 Fast action from Sidel

A PRoJECT for the General Soft Drinks Co ltd (GSD) of Malta, the country’s sole licensed bottler of Coca-Cola products, has demonstrated the capacity to add new tech - nology to an existing line with minimum dis - ruption following the installation of a new Rollquattro roll-fed labeller in only five days. The decision to acquire the new Rollquat - tro labelling machine from Sidel was taken after GSD had considered the retrofitting of an existing roll-fed labeller. “With the high season about to start, we consulted Sidel - originally to have our existing Rollquattro roll- fed labeller retrofitted with all the relevant upgrades,” commented Brian Galea, Technical Manager at GSD. “Sidel undertook a careful evaluation of the whole situation on our The reel stand of the Rollquattro Evolution has been structurally integrated into the label station to behalf. When they presented the results of save space at Maltese bottling company, General Soft DRinks Co. this thorough analysis and the comparable improvements we would likely be faced with by investing in the new machine, we quickly Euromonitor. italians and Maltese generally and quality time after time. The patented label saw the value and sense of the option that treat mineral water as an everyday drink, transfer drum ensures that high quality labels they were suggesting, particularly when we rather than a luxury item. However, the num - fit to bottles. The automated vacuum, with realised the potential for installing it in such a ber of competing brands inevitably results in a easy and programmable settings, increases short time frame,” he continued. fiercely tough marketplace where the price is label tension and stability control. The label Within the local bottled water market driven low and great profitability is difficult to application and overlap alignment are precise Malta effectively competes with neighbouring achieve. GSD is consequently run on measur - at every speed, even for shaped bottles, with italy, a country with an annual bottled water able performance indicators that are regularly no additional wipe-down system required for per capita consumption of 176 litres. Water monitored to ensure every aspect of produc - label overlap closure. Each of the four inte - volume sales for the whole of italy - one of tion is kept competitive and profitable. This grated single rotating cutting blades is highly the largest producers of bottled water in the naturally includes the performance of any durable and designed for up to 5,000 work - world – totalled 11 billion litres in 2014 labelling equipment involved in the process. ing hours. The glue roller’s knurled pattern according to reports by market analyst The original PET labelling machine that had design leads to significant savings in glue and given seven years of such efficient and reliable the roller unit ensures the adhesive remains service on the line was a Sidel Rollquattro in excellent condition and, with accuracy and Bespoke pouches labeller. Following the evaluation of the simplicity, always achieves optimal application. options, this was replaced by the new labeller Galea continued: “GSD production is to provide even further benefits. GSD’s new changed roughly three times every day. So PUlSE Flexible Packaging has introduced a labeller has the same overall dimensions as production flexibility in terms of changeover new range of bespoke pre-made pouches, the old machine, with a potential output rate of materials, formats and labels, is essential to branded Pulse Premium Pouches, or Triple P, of up to 25,000 bottles per hour, and makes us. With a compact footprint, the new Roll- They were launched at Packaging innova - use of the same changeover parts. quattro linear station design makes access to tions london olympia, this month. Qualitative plastic labels are applied on all machine modules easy, thereby making Triple P follows Pulse Flexible’s recent the different waters and formats by the new changeovers in format faster. With adjust - investment in the latest technology in Rollquattro, supporting the market positioning ments for both bottle and label configurations bespoke pre-made pouch capabilities. During of the brand Kristal water. The label transfer made via the human machine interface (HMi), Easyfairs Packaging innovations london the drum, glue and cutting modules of the new we now find that we can carry out company showed Triple P in an eye-catching machine are designed to deliver high accuracy changeovers within only 30 minutes.” display showcasing complementary print effects, such as High Resolution Gravure (HRG) that produces high impact, life-like graphics with increased colour strength, In brief… depth and almost limitless colour range. The range also includes holographic film, spe - l Microscan Systems inc, manufacturer of l The certification body TÜv SÜD Manage - cialised inks, a variety of shapes, security fea - industrial barcode reading and machine vision ment Service GmbH has successfully certified tures and bespoke reclose options. technology, has confirmed that it has pur - KiC Krones, a subsidiary of Krones AG. The chased the trade and assets of label vision TÜv South technical inspectorate has thus Systems (lvS) inc, a pioneer in label inspec - attested that the company KiC Krones inter - tion, print inspection, and barcode verifica - nationale Cooperationsgesellschaft mbH, tion. lvS will be fully integrated into Neutraubling, Germany, has introduced and is Microscan and the lvS name will become a using a quality-management and an eco- brand within Microscan’s barcode label verifi - management system. Audits have verified that cation portfolio. lvS is known for technology these management systems meet the leadership and will benefit from being part of requirements laid down in the iSo Pulse has launched bespoke Triple P with a Microscan’s global network as it looks to 9001:2008 and iSo 14001:2004 standards number of special effects available. accelerate growth outside of North America. (quality and eco-management system). 48 GREEn ISSuES Soft Drinks Internationa l – October 2015

tricity being consumed. This represents signif - icant savings in production costs, as well as improving the environmental footprint of the production process. Environment Commenting on the new ecovens, PepsiCo’s Production Director, vladimir Energy savings in Egorenko, says: “Finding ways to optimise our energy use is an important part of our sus - ukraine tainability agenda which is a real focus for PepsiCo as a business. one of the reasons for our growth in market share is the com - SiDEl has supported PepsiCo in Ukraine to pany’s commitment to investing in innovative Sidel has helped PepsiCo in Ukraine to save save 42% energy in its beverage production technologies. The introduction of the 42% energy in its beverage production. and PET bottling processes. This was ecovens is a good example of this and they achieved by upgrading two of its blowers to are already making a significant contribution, the energy-efficient ecoven supplied by region of Ukraine, PepsiCo produces almost both in environmental terms and in reducing Sidel’s dedicated line improvement team, half a billion packs of juice products annually, our total cost of ownership through the cost part of the company’s Sidel Services busi - with a daily capacity of three million units. savings represented by the resulting energy ness unit. This reduced both costs and one of the Mykolayiv plants features two consumption.” resource use, with a significant reduction in Sidel Combi 16 blowmoulding machines and Compared to previous ovens on its blow the consumption of electricity and com - the new upgrade saw the original ovens moulding equipment, Sidel’s ecoven technol - pressed air, contributing to PepsiCo’s com - replaced with the new Sidel ecovens. ogy reduces the consumption of electricity. mitment to a strong and determined Depending on the format of the bottle Each blowing module has fewer oven mod - sustainability programme. being produced, the new ecovens can ules and lamps, with the heating time of pre - From two plants located in the Mykolayiv achieve savings of up to 50% on the elec - forms lowered by up to 15%.

Smaller vehicles nestle increases enabling us to increase our use of recycled material.” for deliveries use of rPET Carbonlite industries, a producer of food grade, post-consumer recycled PET THREE major Japanese beverage groups, NESTlé Waters North America is increasing in Riverside, California will including soft drink market leaders, have its use of recycled PET in its Arrowhead supply the recycled plastic, got together in an initiative to minimise the brand of bottled water by 38%. Nestlé said. it reprocesses environmental effects of delivery to retail - Many of the company’s most popular two billion containers each ers and small wholesalers. sized Arrowhead bottles, Nestlé Waters said, year. instead of using large trucks, Asahi, Kirin excluding the reusable 3 gallon (14 litres) Nestlé Waters said the and Sapporo Breweries are experimenting and 5 gallon (23 litre) containers, soon will increased use of recycled with small wagon joint deliveries in parts of contain up to 50% recycled PET as a result. PET will be in place by the metropolitan Tokyo. The company announced the news on 7 end of next year. Arrowhead This builds on existing co-operation october and positioned the move as a is just one regional bottled between Asahi and Kirin in joint distribution commitment to environmental stewardship water brand owned by Nestlé and is popu - centres, an arrangement that has been in in California. lar in the West. place since August 2011 and more recently Nestlé Waters North America President Arrowhead expects to use 18 million extended to involve the Sapporo group as and Chief Executive Tim Brown said: “Thanks pounds (8.2 million kg) of recycled PET well. to California’s strong commitment to recy - annually through the new commitment. The companies believe that the co-oper - cling, there is high quality rPET available ative scheme can reduce Co 2 emissions significantly through shorter delivery routes and the use of more environment-friendly Energy savings vehicles. it is also expected to be more efficient in sought coping with heavy traffic flows. The project began in just one Tokyo ward in mid-June and is now being GloBAl drinks giant RedBull has appointed extended to several other wards. Further ESoS (Energy Savings opportunity Scheme) expansion is planned in the sprawling Tokyo and sustainability experts Carbon Architec - metropolitan and surrounding districts. ture to assess its UK operation and make if it delivers on expectations it could also sure it achieves energy management compli - be applied in other large centres and possi - ance before the UK government deadline of which represents another area where energy bly adapted to smaller cities. 5 December 2015. savings can be made.” “RedBull’s fellow British Softs Drink Asso - Carbon Architecture helps energy inten - ciation (BSDA) members PepsiCo, lucozade sive business and industries manage and and Ribena were already using our minimise their increasing burden of costs Send your news to inMetriks.com industry benchmarking, which and legislative compliance by developing and makes achieving compliance faster, easier and implementing sustainable cost saving strate - news@ more cost-effective,” said Carbon Architec - gies and solutions. its core focus is waste, softdrinksinternational.com ture’s Will Todd. “So adding RedBull was sim - energy and water efficiency solutions for the ple. The company also has a sizeable fleet of FMCG industry and works with many other vehicles, from cars to promotional vehicles, drinks brands. Soft Drinks Internationa l – October 2015 EnvIRonMEnT 49 PepsiCo China faces challenges

PEPSiCo China has signalled it is well placed to deal with environmental and operational challengers which some economic observers believe could impact heavily on multi- national groups with large production facili - ties in China, especially those in food and beverages. Such challenges include water shortages, rising energy and commodity costs, severe weather conditions and packaging shortages. Zhang Nongchu, PepsiCo China’s Associ - ate Director of R&D operations and safety management was quoted in the China Daily PepsiCo China’s Asia R&D Centre, Shanghai. as saying, “The company is committed to finding innovative ways to minimise its impact on the environment, to lower costs pointed out. The centre recycles rainwater, is heavily through energy and water conservation, as This includes the much-praised Asia oriented to natural light and has a number well as reduce the use of packaging.” Research and Development Centre in of other sustainability strengths. Staffers are PepsiCo had invested heavily in lEED- Shanghai which works on sustainability proj - encouraged to use their cars less and only certified facilities across China to boost ects as well as developing products suited to those with small and low emission vehicles energy efficiency and lower emissions, Zhang Chinese and other Asian palates. are allowed to park near the front doors. Water in 100% Art from rPET recycled glass

RESoURCE Natural Spring Water in the THE Republic of Palau’s Koror State Govern - USA has announced the debut of its ment has recruited a Japanese glassmaker to remodelled bottle made with 100% recy - teach local residents some of his skills. The cled plastic (rPET) (excluding cap and scheme is a combination of developing local label). talent, creating jobs and recycling glass bottles. Resource is one of the first premium The Micronesian country has only limited natural spring water brands to offer a 100% recycling facilities, although it has found ways rPET bottle nationwide. to re-purpose waste material. The remodelled resource bottle, available Tsubouchi Bunta, who has taken up resi - in 700ml and 1 litre sizes, is produced dence in Koror – the most populated area of entirely of recycled plastic, unlike traditional Palau – until the end of the year is not only Nestlé Waters’ resource spring water is now packaging options used across the beverage teaching techniques but also learning about packaged in 100% rPET. industry. Palau’s heritage and culture so he can help his “At resource, we believe that using recy - pupils incorporate this in their glass art. cled PET can help increase recycling rates representative of the company’s long- Some of those learning from Bunta are by focusing attention on the value of recy - standing mission to focus attention on the also gaining educational skills so they can cling,” said Debora Fillis Ryba, Senior Man - importance of recycling across its entire become instructors following the glassmaker’s ager of sustainability at Nestlé Waters family of beverage brands. return to Japan. North America. “Nestlé Waters has a The company is committed to increasing Continuing the programme is a govern - strong history of sustainable innovation and plastic (PET) beverage bottle recycling rates ment priority, one that is strongly supported product stewardship advocacy, and the to 60% by 2018. NWNA has been working by everyone involved in the initiative. 100% rPET bottle aims to continue that closely with policy stakeholders nationally Glass art and jewellery is being sold largely legacy by increasing awareness of closed and locally to help reach this goal. to international tourists. Palau attracts visitors loop recycling.” “Bottle-to-bottle recycling is one of the from mostly Asian countries, notably Korea, Part of the Nestlé Waters North Amer - most effective ways to reduce landfill waste, Taiwan, Japan and the Philippines. ica (NWNA) portfolio of bottled waters, reduce the carbon footprint, conserve nat - the resource 100% rPET bottle launch is ural resources and control the environmen - tal impact of sourcing and creating new packaging,” said leon Farahnik founder and CEo of CarbonliTE industries, one of the largest producers of food grade, post- consumer recycled PET in the world. “Cur - Join the SDI LinkedIn group rently under one third of PET materials in the USA are recycled and brands such as resource, with their commitment to 100% Soft Drinks International rPET packaging, represent a pivotal shift in the industry to improve recycling standards among corporations and consumers.” Koror state flag, Palau. 50 PEoPLE Soft Drinks Internationa l – October 2015

Beverage group SABMiller has set up the new role of Group Director, integrated Sup- ply and chosen Philip Hodges the pioneer appointment. Hodges was most recently Human Resources Senior vice President integrated supply chain at Mondelez Europe. He replaces veteran APPOINTMENTS beverage executive Tony van Kralingen whose impending retirement was announced earlier in the year. van Kralingen was Direc- loNG island iced Tea Corp, a growth- tor of integrated Supply and Human orientated company focused on the RTD Resources but this is being split in two. tea segment in the beverage industry, has Johann Nel has been appointed Group established a Strategic Advisory Board (SAB) Human Resources Director. of highly experienced business and industry As well as producing beer, SABMiller also professionals to help guide the company's bottles and distributes some of the leading Clockwise from top business and market development. The advi - soft drinks brands in the world, including left: Damian sory board is initially comprised of Tom Coca-Cola, Fanta, Sprite, Appletiser and Gammell, Paddy Cardella , John Carson and Dan Holland . Minute Maid. it is one of the biggest fran- O’Doherty and Philip Jamba, inc has announced that James D. chise bottlers and distributors of Coca-Cola Hodges. White will be retiring as the company’s products outside the USA. in total, non-alco- President, Chief Executive officer and Chair - holic beverages – sparkling beverages, water, man of its Board of Directors. The Board has fruit juices and malt beverages – make up formed a search committee and hired The 18% of total beverage volumes. Sparkling Elliott Group, an internationally recognised beverages alone constitute 11% of the executive search firm, to identify a successor group’s total beverage volumes. CEo, and White will remain in his current Canada’s facility in Brampton, ontario, the position to help oversee Jamba’s operations largest Coke manufacturing/distribution cen - until a successor has been identified. tre in North America, where he held the FInAT past Damian Gammell has joined Coca-Cola position of General Manager. Enterprises as Chief operating officer, effec - John Blackington , a long time veteran of President wins tive immediately, following an announcement the beverage industry, has stepped in as of his appointment earlier this year. Gammell interim President of EarthWater, the maker award will serve as a member of Coca-Cola Enter - of high alkaline, mineral-infused water brand prises’ Executive leadership Team and will FulHum Water. A former Coca-Cola Co. report directly to John F. Brock, Chairman executive, Blackington has over 30 years of FiNAT, Europe’s leading trade association for and Chief Executive officer. experience in the beverage business, includ - the self-adhesive labelling and adjacent nar - Glass manufacturer, Encirc, has welcomed ing the past 10 as a Managing Partner at row web converting industry, is delighted Paddy O’Doherty as Site Director for its consumer product advisory firm GBS that past President Kurt Walker’s dedication facility in Derrylin, Northern ireland. Growth Partners, of which EarthWater has and commitment to the label industry was o’Doherty joins Encirc from Coca-Cola been a client. recognised with the R. Stanton Avery life - time Achievement Award at the recent 2015 label industry Global Awards. Sponsored by Mentoring winners Flower of life ltd, Avery Dennison, the R. Stanton Avery life - which was founded by time Achievement Award is presented to announced Chris Peters, Robert those who have made a substantial and key Charles and Daphnie contribution to the label industry over a Charest. minimum of 25 years. SiX new food and drink entrepreneurs have Founded by indus - “Kurt Walker was the unanimous choice won a coveted place on a ground breaking try experts Paddy of the judging panel. His impressive long- business mentoring programme, run by the Willis, Simon lacey and Rob Ward, The Gro - term industry pedigree as CEo of tesa experts at The Grocery Accelerator. Hun - cery Accelerator programme combines all Bandfix, as well as terms as Treasurer, vice- dreds of start-ups applied for the chance to the core components that determine how to President and President of FiNAT, made him secure a £60,000 investment, and to turn make it big in the food and drink market. By the stand-out choice for this year’s lifetime their emerging businesses into industry suc - providing practical experience, commercial Achievement Award,” commented chair of cess stories – with the winners now insight, inspirational meetings with successful the judges, Mike Fairley. Known for being unveiled. business people and crucial one-to-one men - innovative and forward thinking, Walker has The selection process has been rigorous, toring – the winners will be given all of the been influential in unifying the wider global with each business being put through its tools that they need to make their brand a label industry. paces. They pitched before investors, and front-runner. then other producers, in a Dragons' Den -style Paddy Willis, for The Grocery Accelerator, battle at Speciality & Fine Food Fair 2015. said: “The standard of applications was The chosen six will now be part of the six incredibly high. it was a challenging and excit - month accelerator scheme, which aims to ing process, whittling them down to our final grow their brand within the food and drink six. We believe each of our winners has the sector. potential to become a serious contender in Equinox Kombucha is one of the winners. the food and drink industry – and they all A fermented tea, flavoured using herbal infu - bring something different to market. We look sions and fruit juices Equinox Kombucha is forward to guiding and encouraging them, as currently available in four flavours: original, they take their next step towards growing Raspberry & Elderflower, Wild Berry, and their business into a nationally recognised Kurt Walker, past President of FINAT. Ginger. Equinox Kombucha is produced by brand.”

52 FRoM THE PAST Soft Drinks Internationa l – October 2015

varying penny. has acted as an illuminant on the minds 100 Years Ago Well, we know different now. Greatly of men. If a manufacturer sells today at daring, we have in some parts of the the same price as he sold two years ago From the Mineral Water country defied the folly for which we our - the surprise of the public is succeeded by Trade Journal of selves were chiefly responsible. We have suspicion. begun the wise process, which has been At first the question arises, “Why does october 1915 recognised by every other trade in the he do it?” This is followed by the more land, of seeking to pass the additional ominous interrogation. “How does he do cost due to either labour or market fluctu - it?” If at first there was a faint spasm of ‘A penny must be our price’: a ations or to the penalties of the Sate on to appreciation on the manufacturer’s part, trade blunder the consumer. this is soon supplanted by the very prac - One mischievous assumption on the part tical conception that mineral water man - of the mineral water trade should be What the Budget should mean to ufacturers are made of the same human killed by recent events. And in this most our prices texture as other men, that they must live excellent death of this most fallacious The Budget has accomplished one thing as do other men – that is, by means of fair idea the State has played a useful part. for the mineral water trade. It has ren - profits. How the belief sprang up among us that dered, or should render, assured and def - Thus an answer to one of two questions the price of a bottle of our beverages must inite an increased price for our beverages is sought. Were, then, they enjoying be a penny, must not be more than a throughout the country. This policy swollen, unfair profit in other days, a penny, and must not be less than a penny should now have a regulated method profit that was a mischievous exploita - – unless it were at a first-class hotel when associated with it. The manufacturer who tion of the public, or are they now moder - threepence was often obtained for it – would prefer to sell at his old rates – the ating the quality of their products? It may need not be investigated. rates of the piping days of peace, when be urged, that either is an unfair and The popular price of other beverages the cost of very necessity of our factory ungenerous assumption. Of course, it is. altered in harmony with circumstances – and trade was normal, would be deliber - At junctures like the present, however, with either the price of commodities or ately inviting commercial disaster. He the ordinary man in the street does not with the exactions of the State; but the would not even enjoy the compensating pretend to philosophy and acute analy - selling price of our beverages must, so it luxury of a passing popularity. The war sis. He argues from the elemental stand - was insisted, let circumstances be what point which presents itself to his natural they are might, be an inflexible, never- comprehension. Sourced from the SDI archive

£226 19s 6d, by Wayne Fontana during a 50 Years Ago break in rehearsals for the show Lucky From the Soft Drinks Stars . Trade Journal of Low-cal progress The first progress report on low calorie october 1965 soft drinks since their introduction in the UK in early June of this year comes from Lord Watkinson, managing director of The Government’s plan: Forecasts Schweppes. for 1966 to 1970 He is very pleased with the progress An annual growth rate in the 2% to 3% made so far by the Schweppes Slimline range is predicted for soft drinks in the drinks. Sales are ahead of budget and the Government’s National Economic Plan for low calorie tonic water and bitter lemon 1966 to 1970, published last month. are going so well that they may be given a A point made in the plan is that ‘the big promotional backing next year. sudden imposition of purchase tax on cer - Lord Watkinson does not expect the UK tain foodstuffs disturbs companies’ confi - demand for low calorie soft drinks to be as dence in planning their forward great as in the United States – initially at operations’. any rate – as people in this country do not Sugar is also mentioned. The plan says generally watch their weight to much as in that the maintenance of stable sugar prices the States. is of ‘great importance’. Consumers’ expenditure on all food which had been certified to weigh 1lb 3oz, Aussie bottler in England including imports in 1964 was about 13 drams and 7 grains and lodged in a A welcome visitor to England last month £5,560 million. Of this figure, rather less Manchester bank. This was to be during a round-the-world trip was than half was spent on processed food, exchanged for its value in gold at the price Australian Mr William F. Winter who was including chocolate and sugar confec - ruling on 25th May 1965. met in London by your Editor. tionery. Winner of the prize was Mr R. W. Mr Winter is the owner of Noddy’s Soft Gerrish of Brierley Hill who was the only Drinks of Geelong, Victoria, which is a Tizer competition competitor to estimate the weight of the flourishing direct supply business. During July and August Tizer Ltd ran a group correctly. Despite this fantastic One of the objects of Mr Winter’s visit to competition in the Midland Television accuracy, however, Mr Gerrish only beat England was to call upon Bratby & area. Competitors were asked to estimate the next nearest competitor by the margin Hinchliffe Ltd at Manchester to inspect the the combined weight of the members of of half an ounce. Autospeed 16 syruper-filler-crowner he the highly successful pop group Wayne At the Alpha Television Studios in had ordered before it was shipped to Fontana and the Mindbenders and to write Birmingham last month, Mr Gerrish was Australia. He was also able to visit a soft a slogan for Tizer. presented with his bottle of Tizer worth its drinks factory to see one of these units in The prize was a split-size bottle of Tizer weight in gold, together with a cheque for operation. n Soft Drinks Internationa l – October 2015 EvEnTS 53

Events Diary

OCTOBER 22nd – 23rd MEXICO 10th – 12th GERMANY RUSSIA BevTech Latin America BrauBeviale B6tehvi a–le8 tMh o s c o w Stadia Suites Hotel Nürnberg Messe Crocus Expo Santa Fe, Mexico City Nuremberg Moscow Mexico Germany Russia www.bevtech.org www.braubeviale.de www.beviale-moscow.com

UK JAPAN 26th – 28th RUSSIA F1o7otdh M– a1t9tetrh s L i v e H7ti hJa –pa9n th Vitafoods Russia & CIS Excel Tokyo Big Sight Exhibition Center World Trade Center London Tokyo Moscow UK Japan Russia www.foodmatterslive.com www.hijapan.info www.vitafoodsrussia.com

DECEMBER 10th – 14th GERMANY 27th BELGIUM Anuga Canadean – Beverage Packaging Congress FRANCE F1is tE u–ro3prde Köln Messe TBC Villepinte Cologne Brussels Paris Germany Belgium France www.anuga.com www.arena-international.com www.figlobal.com

14th – 15th GERMANY UAE BevTech Europe G27utlfho o–d2 M9tahnu f a c turing FEBRUARY SIG-Combibloc Systems Dubai World Trade Centre 17th – 18th SPAIN Linnich Canadean Soft Drinks Stategy Congress Dubai Germany TBC UAE www.bevtech.org Madrid www.gulfoodmanufacturing.com Spain www.arena-international.com UK B15SDth A I n d u s t r y L unch NOVEMBER 8 Northumberland 4th – 6th CHINA UAE London CBST 2015 G21uslfto o–d 25th UK SNIEC Dubai World Trade Center www.britishsoftdrinks.com Shanghai Dubai China UAE [email protected] www.chinabeverage.org www.gulfood.com Buyers’ Guide 54 Soft Drinks Internationa l – September 2015 Closures Ingredients COLOURS – CARAMEL

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FRUIT JUICE CONCENTRATE AND EXTRACTS FRUIT JUICE BLENDS FRUIT JUICE CONCENTRATES Citrus, Tropical and Red Ingredient Issues? We offer an extensive portfolio of natural ingredients with reliable delivery and excellent technical support. • Citrus, soft and exotic fruit products • Blending facilities, homogenisation and aseptic packaging • Stock in the UK and Rotterdam Döhler GmbH Riedstraße 7-9 64295 Darmstadt Germany Phone +49 (0)6151 306-0 Fax +49 (0)6151 306-278 www.doehler.com [email protected] Gerald McDonald & Company Limited Cranes Farm Road, Basildon, Essex SS14 3GT Tel: +44 (0)1268 244900 SWEETENERS Email: [email protected] www.geraldmcdonald.com Supplying quality ingredients since 1917

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e Essex SS14 3GT Döhler GmbH \ c E-mail: [email protected] Tel: +44 (0)1268 244900 8   Riedstraße 7-9 Ÿ Website: www.kanegrade.com Email: [email protected] www.geraldmcdonald.com 64295 Darmstadt Supplying quality ingredients since 1917 Germany Phone +49 (0)6151 306-0 Fax +49 (0)6151 306-278 SWEETENERS – ISOMALTULOSE www.doehler.com [email protected] Palatinose™ The longer l a s t i n g e n e r g y The SDI Buyers’ Guide

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