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Look at Graphic Design Look at Art Make Art Do Graphic Design Do Program Tutorials Get a Job Get out Of

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Look at Graphic Design Look at Art Make Art Do Graphic Design Do Program Tutorials Get a Job Get out Of HOW TO BE A SUPERB GRAPHIC DESIGNER {in no particular order} LOOK AT GRAPHIC DESIGN One of the most important things you can do as a beginning graphic designer is to open Typography: An Encyclopedic Survey by Friedl, Ott, Stein, Graphic Style: From Victorian to your eyes and mind to the world. Be inspired to be a great designer by looking at superior Digital by Steven Heller and Seymour Chwast, Envisioning Information and Visual Explana- graphic design. some publications Print, Communication Arts, HOW, Eye, Emigre, Base- tions by Edward Tufte, Typographica by Rick Poyner, Vintage Type and Graphics by Steven line, CMYK, and Letter Arts Review some books History of Graphic Design by Phillip Heller and Louise Fili, Made You Look by Stefan Sagmeister, Things I Have Have Learned In Meggs, Letterwork: Creative Letterforms in Graphic Design by Brody Neuenschwander, My Life So Far by Stefan Sagmeister, AND COUNTLESS OTHERS LOOK AT ART For starters: Bauhaus, Paul Klee, Emigre, Joan Miro, Picasso, William Morris, Herbert Bayer, Paul Rand, Bradbury Thompson, Aubrey Beardsley, Hannah Hock, Robin and Lucienne Day, Charles and Ray Eames, El Lissitsky, Jan Tschichold, Rodchenko, David Hockney, Andy Warhol, Basquiat, Chris Ware, Robert Crumb, David Clowes, Printmaking, book design, calligraphy. MAKE ART Draw, paint, build, sew—make art with your hands. Craftsmanship and fine art skills are an integral part of being a strong designer. DO GRAPHIC DESIGN Some say it takes 10,000 hours of practice to become skilled in something. Practice design- This will make your skills stronger so that you won’t have to do things for free later—get going ing by making up projects for yourself, recreating work you like, and doing free work for events. on your 10,000 hours of design! DO PROGRAM TUTORIALS Do the tutorials that come with design software. You will be smarter and faster on the computer. Also look at online resources like HOW magazine’s online classes and Lynda.com for more specific skill tutorials. GET A JOB Intern with a printer, design firm, advertising firm, newspaper, magazine—anywhere that might be related to graphic design. GET OUT OF THE HOUSE Go to museums, zoos, exhibits, parks. See the stu there is to see and look at the signage, displays, and other graphic design that helps you experience the place. Keep a visual journal of your trips. NETWORK Attend conferences to meet other designers and possible future employers. Meet any- one you can. Email your design crushes with meaningful questions—you’d be surprised how many will respond. KEEP A SKETCHBOOK Record ideas, interests and inspirations. Do thumbnail explorations of ideas, nothing is wrong, write/draw it all. You never know. COLLECT AND PLAY Gather dierent and interesting papers samples, borrow or buy interesting art materials to Visit the websites of French Paper, Neenah, Gmund, Sappi, Mohawk, Domtar, Yuppo, Gruppo, experiment with. Experiment with scanning real objects on the scanner. Go, get, collect, play. Fibermark, New Page, etc. Paper samples can be ordered for free (plus shipping) from most paper companies. INVEST IN DESIGN SUPPLIES A COMPUTER, THE ADOBE CREATIVE SUITE, A SCANNER AND A PRINTER ARE (some handy basic supplies, by no means a complete list) ESSENTIAL TOOLS FOR DESIGNERS. Your design work will improve leaps and bounds sketchbook, roll of lightweight trace paper (bumwad), vellum/thick trace paper, various when you have access to a computer, design software and input/output devices 24/7. weights of sharpies and mechanical pens, colored pencils or markers, cork-backed ruler, These are the tools of your trade. You cannot expect to become proficient in your trade exacto knife, Epson papers (various weights and finishes) without being comfortable with these tools. DESIGN RESOURCES Start with these but also seek out your own sources: www.lynda.com www.hilmancurtis.com www.grainedit.com www.sensebox.com www.designmuseum.org www.underconsideration.com http://counterspace.motivo.com www.designobserver.com www.underconsideration.com/fpo www.printmag.com www.aiga.org http://grainedit.com www.howdesign.com www.cooperhewitt.org www.cooper.edu/art/lubalin/Welcome.html www.ideo.com LEARN AND USE CLASSIC TYPEFACES {list from Revival of the Fittest by Meggs and McKelvey} Arrighi Didot Giza Minion Rotis Baskerville Dispatch Gloucester Mixage Sabon Bauhaus Donatello Golden Montaigne Scarab Belizio Egizio Helvetica Myriad Serifa Bembo Eras Helvetica Neue New Baskerville Sofia Beton Erbar-Grotesk Hidalgo New Times Millenium Spartan Bodoni Eurostile Ionic Opticon Stone Serif Bureau Grotesque Excelsior Italiana Cursiva Optima Stone Sans Caslon Felicity Italienne P. T. Barnum Stymie Centaur Figaro Jannon Paragon Syntax Century Filosofia Jenson Penumbra Tempo Century Schoolbook Fortune Joanna Perpetua Times Europa Champion Gothic Franklin Gothic Kabel Plantin Times Old Roman Charlemagne Fruitiger Lithos Playbill Times New Roman Cheltenham Fry Baskerville Lubalin Graph Poppel-Laudatio Trajan Clarendon Futura Lucidia Poynter Agate Twentieth Century Congo Galliard Mantinia Poynter Gothic Univers Consort Garamond Melior Poynter Old Style Walbaum Cresci Ghiberti Memphis Pro Arte Winchester DeAetna Gill Sans Metro Rockwell Zapf Book Dead History Girder Microgramma Roissy Ziggurot BOOM.
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