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Hardwood Flooring Changes Galen Fitzel | 3M Chuck Garvey | Bona US Avi Hadad | Avi’S Hardwood Flooring by Rick Holden Sprigg Lynn | Universal Floors Inc

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Hardwood Flooring Changes Galen Fitzel | 3M Chuck Garvey | Bona US Avi Hadad | Avi’S Hardwood Flooring by Rick Holden Sprigg Lynn | Universal Floors Inc ON11-cov.indd 1 www.hardwoodfloorsmag.comwww.w harddwow oddflf oorsmag.g coom Issue Prefi The Prefi nished Wood Flooring nished Wood Prefi nished nished Product Focus Product Dealing withRemodelers Bumps inBamboo October/November 2011 A Day in the Life A DayintheLife page 43 page 35 page 28 10/4/11 1:56 PM 1 Your reputation. You’re standing on it. For consistent, high-quality results, choose 3M™ Regalite™ Floor Sanding Abrasives. Our premium products start sharp and stay sharp, for a smooth finish with less effort. So they help keep you in good standing. 3M and Regalite are trademarks of 3M. © 2011, 3M. All rights reserved. HF06_3M611.indd 1 5/24/11 12:42 PM HF08_Owens811 1 7/25/11 11:55 AM DuraSeal® now offers a one-component water-based polyurethane as a high performance alternative to its existing oil-based fi nish. This innovative product applies just as easily as DuraSeal oil-based Polyurethane and retains a traditional look. Clean-up is simplifi ed using warm water, instead of mineral spirits associated with oil-based products. For more information, call 1-800-364-1359 or visit www.duraseal.com for your nearest distributor. The ideal alternative to oil-based finishes Now5 Available Gallon Pails in HF10_DurSea1011.indd 1 9/23/11 7:52 AM Contents October|November 2011 Features Vol. 24.5 A Day in the Life: Dynamic Duo By Doug Dalsing Hardwood Floors spends the day in Bergen County, N.J., with con- tractors Gary and Lisa Horvath. page 43 Doug Dalsing 43 Your Business Live and Learn By David Martorano Are your customers thrilled or disillusioned? page 21 Legal By D. Jeffrey Craven Tips on crafting better contracts. 25 page 23 Money On the Cover: By Phillip M. Perry Prefinished engineered maple flooring. Why leasing could be good for your company. Photo by Gregory Johnston. page 25 Management PREMIUM PARTNERS: The By Scott Avery GARRISON® Form a better relationship with your remodeler. Collection page 28 www.hardwoodfl oorsmag.com October|November 2011 Hardwood Floors 5 ON11-TOC.indd 5 9/30/11 4:09 PM Contents On the Job Ask the Expert David Levisohn 17 Q&As on contractor responsibility, mixing finish types and slab moisture. page 31 From the Field In Every Issue By Dr. Melinda J. Burn Chairman’s Message Adhesive types in engineered wood flooring. page 8 page 33 NWFA News Troubleshooting page 12 By Bob Middleton Is it the flooring or the contractor that is defective? page 35 Woodworks page 17 Techniques Products By Mike Harde page 64 Everything you’ve ever wanted to know about checking. page 36 Ad Index page 66 36 Product Focus Prefinished Wood Special Advertising Section: Flooring 2011 Website Guide page 51 page 61 At www.hardwoodfloorsmag.com/GaryAndLisa: At www.hardwood- › Watch a video of Gary Horvath giving details on lumber his Real Antique floorsmag.com, read Wood Mill reclaimed from a barn in Hunterdon County, N.J. the CONTRACTOR, › See more photos from our day with Gary Horvath and his wife, Lisa. INSPECTOR and GREEN Join the conversation in the HF Forum: BLOGS; see what every- one’s talking about on the >> From “jonjon” in the thread “Finishing rough sawn reclaimed barn wood” FORUM; and check out “The client wants a reclaimed floor with a surface that has the patina and the Web-only content from wear you might see on a 100 year old barn ... This stuff is very rustic ... this issue: What finish system will I use to accentuate this old look and protect the wood properly?” 6 Hardwood Floors October|November 2011 www.hardwoodfl oorsmag.com ON11-TOC.indd 6 9/30/11 4:10 PM HF06_Mercer611.indd 1 5/24/11 1:44 PM >>chairman’s message The magazine of the National Wood Flooring Association NWFA Rick Holden | Chairman NWFA Michael Martin | CEO 111 Chesterfield Industrial Blvd. • Chesterfield, MO 63005 800/422-4556 • 636/519-9663 • Fax: 636/519-9664 [email protected] • www.nwfa.org Editorial Advisory Committee Robert McNamara, Chair | Bostik Inc. Exciting Jim Schumacher, Board Liaison | 3M Joe Boone Jr. | Wood Floors Online Inc. Howard Brickman | Brickman Consulting Rose Mary Cummings | Maxwell Hardwood Flooring Changes Galen Fitzel | 3M Chuck Garvey | Bona US Avi Hadad | Avi’s Hardwood Flooring By Rick Holden Sprigg Lynn | Universal Floors Inc. Chairman, NWFA Charles Peterson | CP Wood Floors Jim Powers | Saroyan Lumber Company John Shepard | Carpet One Floor & Home Genia Smith | Accent Hardwood Flooring Inc. xciting changes are in store for the NWFA’s 2012 Wood Tricia Thompson | Enmar Hardwood Flooring Inc. Flooring Expo to be held April 10-13 in Orlando, Fla. Our Con- HF Website E vention Committee has been reviewing every aspect of our BLOGGERS show to make it a more valuable show experience for exhibitors Scott Avery | Modern Tech Floors LLC and attendees alike. Elizabeth Baldwin | Metropolitan Floors Howard Brickman | Brickman Consulting If it’s education you want, you’ll be impressed by the new focus Craig DeWitt | RLC Engineering LLC on industry-specifi c tracks designed to meet different business Wayne Lee | Cardinal Hardwood & Tile needs: technical, management, FORUM MODERATORS Cort Dunlap | Hardwood Inspections and marketing/sales. David Harrison | Custom Wholesale Floors Inc. We’ve selected topics Roy Reichow | National Wood Floor Consultants Inc. based on feedback Publication Staff from attendee surveys, EDITORIAL and we are working to Kim M. Wahlgren | Editor Doug Dalsing | Associate Editor secure industry expert speakers. Scott Maurer | Art Director You’ll see fresh faces you may not have seen before, as well as a Marjorie Schultz | Electronic Production Manager return to our celebrity keynote speaker format. Scott Packel | Production Assistant We also will be inviting designers and architects to attend. ATHLETIC BUSINESS PUBLICATIONS INC. Gretchen Kelsey Brown | CEO We’ve developed four continuing education units (CEUs) that Peter Brown | President will help these groups with their yearly certifi cation and license Kara Clark | Controller/Circulation Director renewal requirements. We also will invite them to attend the trade Sharon Siewert | Administration Director/Accountant Sadye Ring | Graphic Designer show and the Wood Floor of the Year Awards Luncheon, where we Jodi Chamberlain | Sales Coordinator can really show them the benefi ts and craftsmanship that wood Lisa Popke | Audience Development Coordinator fl oors offer. Alex Malyutin | Web Programmer Susan Bickler, Erika Reise | Online Producers On the trade show fl oor, we’re adding 100 more booths than last ADVERTISING SALES year in an effort to bring more innovative products and services to Shawn Gahagan | Group Publisher the Expo. We’ll also have continuous demonstrations going on in Kendra Bjorklund | Account Executive our Demo Theater to highlight new techniques and technologies. Editorial and Advertising Offices And during the fi nal two hours of the trade show, we’ll have a Athletic Business Publications Inc. |4130 Lien Road • Madison, WI 53704 608/249-0186 • 800/722-8764 • Fax: 608/249-1153 happy hour reception with food, drinks, and lots of raffl e prizes. [email protected] | www.hardwoodfloorsmag.com Finally, we’re developing two programs that can make your trip to the show more profi table than ever before. The fi rst will offer incentives to help cover the cost of your stay at the Gaylord, and the second will offer discounts from many of the exhibitors at the show that are available only to attendees. Look for information CHANGE OF ADDRESS: In order to ensure uninterrupted delivery of Hardwood Floors, notice of change should be made at least five weeks in advance. Direct all subscription mail to Hardwood Floors, P.O. Box 47705, Plymouth, MN 55447, call about both programs soon. 800/869-6882 or fax 866/658-6156. For faster service, visit us online at www.nwfa.org/member/mag.aspx. Single-copy price is $8. Subscription price is $40 for seven issues in the U.S.A. and Canada. International subscriptions (via The time is right for you to renew your focus, renew your out- airmail) are $65. Hardwood Floors is published bi-monthly, plus the annual industry resource book, and distributed without charge to those active in the wood flooring industry. POSTMASTER: Send address look, and renew your business. Make plans today to attend and changes to Hardwood Floors, P.O. Box 47705, Plymouth, MN 55447. Publication Mail Agreement #40049791. Canadian mail distribution information: International Mail “Renew Your World” with the NWFA. You can fi nd out more at Express, Station A, P.O. Box 54, Windsor, ON N9A 6J5. Printed in the U.S.A. © 2011 Athletic Business Publications Inc. and National Wood Flooring Association. Reproduction in whole or in part is prohibited. the new Wood Flooring Expo website: www.nwfaexpo.org. ■ ALL RIGHTS RESERVED. (ISSN 0897-022X) Periodicals Postage Paid at Madison, Wisconsin, and at additional mailing offices. 8 Hardwood Floors October|November 2011 www.hardwoodfl oorsmag.com ON11-ChairmM.indd 8 9/30/11 4:26 PM “WE OUR MULLICAN FLOOR!” GIVE US YOUR BEST. AND WE’LL GIVE YOU OURS! That’s right! At Mullican Flooring, we want to see the best you have to show. And so we’re inviting Retailers, Contractors and Consumers to send us photos of their very best Mullican Flooring installations. We’ll post your photos on our Facebook site and invite people to vote for their favorites. Winners will receive Cash Prizes for their efforts. Along with our deepest appreciation for the confidence and trust you put into every Mullican Floor. ENTER ON http://www.facebook.com/pages/Mullican-Flooring/212840485418329 FACEBOOK www.mullicanflooring.com 1-800-844-6356 HF10_Mullic1011.indd 1 9/23/11 7:53 AM HF02_Garris211.indd 1 1/19/11 1:32 PM HF10_OldMas1011.indd 1 9/30/11 4:55 PM >>ceo message NWFAnews and information from the nationalnews wood flooring association | www.nwfa.org From Ideas to Reality By Michael Martin CEO, NWFA s the new CEO of NWFA, over the last few months I’ve had every idea imaginable shared with me regarding what the organization should do in the future.
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