PALEYPALEYFEST09 The William S. Paley Television Festival

April 10 - 23, 2009 The Cinerama Dome at ArcLight Cinemas, Hollywood

The Premier television festival in the country saluting creative excellence and highly acclaimed media programming

Welcome to media’s gathering place

The Paley Center for Media, with locations in Los Angeles and New York, leads the discussion about the cultural, creative, and social significance of television, radio, and emerging platforms for the professional community and media-interested public.

With our new name and expanded mission – inclusive of all media - we are the media connector, linking the creative community and media businesses with media consumers, students, thought leaders, and scholars.

The Leonard H. Goldenson Building in Los Angeles designed by Richard Meier

The William S. Paley Building in New York City designed by Phillip Johnson

Media today is a part of nearly every conversation

Our new mission connects world class resources and thought leaders to explore the relevance of programming content and the intersections between media and society in ways that entertain and inform.

Media as a lens for understanding our world

The Paley Center’s public and industry programs give meaning and perspective to media and its role in our lives and culture. Only the Paley Center can fill a theater for comedian George Carlin one night and Madeleine Albright and Henry Kissinger discussing media’s impact on foreign policy the next. We are the mediamedia connector.

The Paley Center for Media’s prestigious, influential community

The top CEO’s in television, radio, technology, and communications.

Corporate members from leading media, advertising, and financial services companies.

Media’s creative community, including cutting-edge creators, producers, writers, and filmmakers of today and tomorrow.

Media- and tech-savvy consumers who are avid devotees of pop culture: over 15,000 event attendees annually.

Students reached through events transmitted to universities across the U.S.

Access to highhigh----valuevalue and fully engaged media enthusiasts

Patrons of the Paley Center are a sophisticated, high-value audience, engaged, passionate, and connected.

Their interests include a signature mix of culture and art, business and politics, fashion and design, science and technology.

They seek deeper engagement with companies with whom they spend their time and transact.

AAAnAn irreplaceable record of our times

The Paley Center has an international collection of more than 140,000 programs covering almost 100 years of television and radio history, including news, public affairs programs and documentaries, performing arts programs, children's programming, sports, comedy and variety shows, and commercial advertising.

Investment in the Paley Center is essential to ensure that the best in media will be preserved and celebrated for decades to come and that its influence is better understood by a global audience.

About the Paley FestFestivalival

Connecting passionate television viewers with the casts and creators of excellent programming

Now in its 26 th year, the William S. Paley Festival is the premier television festival in the country. The Festival salutes creative excellence and the forces behind extraordinary programming.

Over twelve nights, the Paley Center unites stars, creators, and their fans for behind-the-scenes looks at the hottest, most buzzed about shows.

Each evening includes a screening, moderated conversation with cast and creators, and audience Q&A. The Paley Festival is a hot event in LA, with fans clamoring for tickets. Most events sell out within minutes of tickets going on sale.

Selection for the Paley Festival is considered to be a prestigious honor within television’s creative community. In fact, participating in or attending PaleyFest is practically a rite of passage for anyone who has successfully entered the media industry.

Event footage is highly sought after for program season DVD extras and online portals such as Yahoo! TV, iTunes, and many others.

“I want to say thanks to the Paley Center for doing this. This is so exciting!” – J.J. Abrams, Creator, Executive Producer, Lost

“It’s a great way to celebrate something we’re all so proud of.” – Sarah Michelle Gellar

“T“T“This“T his is pretty exciting to be here…there…too get to interactinteract with fans and see their reactions to the show..show...”.” – Seth Green

“…what I remember most is the sense of validation that can only come from one’s peers, and only in a surrounding both as seriouseriouss and exhilaratingexhilarating as the (Paley) Festival.” ––– Ken Burns, Executive Producer/Director

“The Paley Festival is about spending an evening in a room where you know all the faces and they’re smiling back at you. Plus an audience that knows your shows better thant han you do. I don’t know how an evening can get better than that.” --- Garry Marshall

Access to multimulti----channelchannel media enthusiasts

PassioPassionate,nate, web savvy decisiondecision----makersmakers who emotionally connect to brands

PaleyFest reaches a high-value audience of engaged, passionate, and connected entertainment fans.

People who are keenly interested in exploring media’s impact on our lives, our culture, and our perceptions of the world.

Educated, affluent, media-savvy early-adopters with a passion for technology, pop culture, design, and the latest trends.

Their interests include a signature mix of culture and art, business and politics, fashion and design, science and technology.

They are voracious media-consumers, passionate about the shows they watch, and are eager to engage with additional content related to their favorite stars and programs online.

They seek deeper engagement with companies with whom they spend their time and transact.

AAAgesAges of Attendees Educated and Engaged Influencers Under 25 15.8% 72% have a four-year college or graduate degree 26 – 35 30.4% 67% live in Metropolitan Los Angeles 36 – 45 26.8% 49% are connected to the Entertainment Industry 46 – 55 17.4% 42% make over $100K per year (25% make over $150K) Over 55 9.6%

Positive Experience 96% of attendees rated the program as very good to excellent 94% of attendees rated the overall experience as very good to excellent 83% of attendees pay a premium for the opportunity to access tickets to the Festival 72% of attendees have attended a past Paley Festival

MEDIA COVERAGE

PALEYPALEYFEST g garnerarnerarnerssss exceptional coverage from major media outlets includingincluding::::

In 2008, the Paley Festival received over 40 television broadcast hits that equaled approximately 72.5 million total audience impressions.

The Festival is covered by over 2,300 outlets* including print, broadcast and legitimate online sources.

The Paley Festival’s celebrity-filled, red-carpet nights guarantee a strong presence of television outlets and photographers—and exposure for sponsors.

The extensive media coverage gives an opportunity for sponsors to receive promotion and recognition on a national scale. Sponsor packages are designed to provide close association between your brand and the Paley Festival.

PRINT MEDIA C COVERAGEOVERAGE

“Sure, the Golden Globes and Emmys are nice. But there’s another big honor that TV shows covet ––– being part of the Paley Festival in L.A.” - Craig Tomashoff, TV Guide

“The twotwo----weekweek Festival brings together some of the biggest nnamesames and hottest propertpropertiesies in entertainment…” - Elizabeth Snead , LATimes.com

NETWORK AND ENTERTAIN CLIENTS

The Paley Festival is perfect for entertaining clients. Not only will your clients and key executives have access to the casts and creative teams in our Green Room, they will be treated to our unforgettable evenings inside the Cinerama Dome.

Brand exposure

Sponsorship investment:

Choose from a number of signature integrated marketing opportunities

PALEYPALEYFEST Premier Sponsorship Offerings As part of your sponsorship support, the Paley Center has created additional Festival assets from which to choose from.

These events enable your brand to expand its reach to enthusiastic new audiences, provide additional avenues for impactful messaging and underscore your central role in growing our annual event.

PALEYFEST legacy screenings and retrospective photo exhibit at the Paley Center in Los Angeles: Daily public screenings in our Mitchell Theatre and photographs displayed in our Bell Gallery culled from over 25 years of PALEYPALEYFEST events. Could include an opening reception.

PaleyFest.org : Be the exclusive sponsor of the P PALEYALEYALEYFEST web page including:

“““ASK“ASK THE STARSSTARS”” – an online interactive forum between panel moderators who interview cast and creators
Post event blogs – to share your follow-up questions with our curators
Online streaming video clips
MySpace and Facebook Groups – fresh content each week

Tailor a program to fit your specific needs: Subject to Paley Center and ArcLight approval

SPONSORSHIP INVESTMENTS & BENEFITS

PREMIER SPONSORSHIP $100,000 12 Festival Nights / One Signature Program

Sponsorship at this level provides the highest degree of tailoring for your brand and offers exclusive benefits, distinctive marketing, and crediting that can be customized for unique visibility in promoting your brand to Festival attendees.

Includes premier sponsorship naming rights to one Signature Program chosen from our menu of offerings. In addition, access to VIP hospitality and entertaining privileges, as well as inclusion in all marketing and promotional outlets created by the Paley Center.

OnOnOn-On ---ScreenScreen and Online OnOnOn-On ---ScreenScreen Logo Placement • Festival Welcome Slate • Opportunity to run a 30 second spot during pre-show presentation

OnlinOnlinee Logo Placement • Sponsor dedicated area on PaleyFest09 web page with hyperlink to sponsor website • Banner ad on Paley Center web pages specifically dedicated to PaleyFest09 • Select e-newsletters related to the Paley Festival sent to Paley Center and ArcLight members (100,000+)

SPONSORSHIP INVESTMENTS & BENEFITS

OnOnOn-On ---sitesite Promotions/Recognition • Opportunity to provide logo branded clothing/uniforms for volunteers and staff • Opportunity to set up a promotional display inside the Cinerama Dome lobby • Opportunity to gift celebrity participants in the Green Room prior to each evening’s program • Opportunity to distribute promotional items for celebrity participants in the Green Room prior to each evening’s program • Opportunity to set up promotional display in the Green Room prior to each evening’s program (up to 6 nights) • Distribution of promotional items to audience members at the conclusion of each evening’s program • Verbal recognition given by Paley Center leadership prior to each evening’s program

Festival Print MMaterials/Advertisingaterials/Advertising • Full page ad in PaleyFest souvenir program • Inclusion in all announcements and press releases • Logo placement on the following: • Red Carpet “Step-and-Repeat” press banner • Souvenir Program • Signage boards and banners in the Cinerama Dome lobby • Promotional signage in the Paley Center lobby (in Beverly Hills) • Media one-sheets • All Festival ads in consumer and industry publications Los Angeles Times (Circ.: 1.23M) LA Weekly (Circ.: 215,000) The Hollywood Reporter (Circ.: 36,200) Daily Variety (Circ.: 35,500)

SPONSORSHIP INVESTMENTS & BENEFITS

Hospitality/Entertaining • 72 individual tickets (limit of 6 per event) for Corporate clients and other special guests • Reserved VIP seating for Corporate clients and other special guests • 20 guest passes which provide access to the celebrity/VIP Green Room one hour prior to each evening’s program • Opportunity for recognition and branding at the Festival’s special post-event receptions held at the ArcLight* • Opportunity to host a private reception following one of the evening’s programs for corporate clients, sponsor executives or customers • Opportunity to design custom ticketing program (includes discounts and priority seating) for key customers

* Costs for event(s) to be shared between Paley Center and Sponsor

SPONSORSHIP INVESTMENTS & BENEFITS

SIGNATUSIGNATURRRREE SPONSORSHIP $5 $50,0000,000 12 Festival Nights

OnOnOn-On ---ScreenScreen and Online OnOnOn-On ---ScreenScreen Logo Placement • Festival Welcome Slate • Opportunity to run a 30 second spot during pre-show presentation

Online Logo Placement • Sponsor dedicated area on PaleyFest09 web page with hyperlink to sponsor website • Select e-newsletters related to the Paley Festival sent to Paley Center and ArcLight members (100,000+)

OnOnOn-On ---sitesite Promotions/Recognition • Opportunity to set up a promotional display inside the Cinerama Dome lobby (up to 6 nights) • Opportunity to gift celebrity participants in the Green Room prior to each panel • Opportunity to set up promotional display in the Green Room prior to each panel (up to 4 nights) • Distribution of promotional items to audience members at the conclusion of each panel • Verbal recognition given by Paley Center leadership prior to each panel

SSSPONSORSHIPSPONSORSHIP INVESTMENTS & BENEFITS

Festival Print Materials/Advertising • Full page ad in PaleyFest souvenir program • Inclusion in all announcements and press releases • Logo placement on the following: • Souvenir Program • Signage boards and banners in the Cinerama Dome lobby • Promotional signage in the Paley Center lobby (in Beverly Hills) • Media one-sheets • All Festival ads in consumer and industry publications Los Angeles Times (Circ.: 1.23M) LA Weekly (Circ.: 215,000) The Hollywood Reporter (Circ.: 36,200) Daily Variety (Circ.: 35,500)

Hospitality/Entertaining • 54 individual tickets (limit of 6 per event) for Corporate clients and other special guests • Reserved VIP seating for Corporate clients and other special guests • 10 guest passes which provide access to the celebrity/VIP Green Room one hour prior to each evening’s program • Opportunity for recognition and branding at one of the Festival’s special post-event receptions held at the ArcLight* • Opportunity to host a private reception following one of the evening’s programs for corporate clients, sponsor executives or customers • Opportunity to design custom ticketing program (includes discounts and priority seating) for key customers

* Costs for event(s) to be shared between Paley Center and Sponsor

SPONSORSHIP INVESTMENTS & BENEFITS

EVENING SPONSORSHIP $$$25$252525,000,000 1 Festival Night

Sponsorship of a specific night of the Festival will provide you with the highest degree of tailoring and offer exclusive benefits, distinctive marketing, and customized crediting for unique visibility. While promoting your brand to Festival attendees on your sponsored evening, you will also be aligned with the entire Festival through inclusion in our Festival-wide marketing materials.

As an evening sponsor, you will also be aligned with one of the after-parties associated with a PaleyFest Premium Ticket Package. A Premium Ticket Package includes 2 tickets to 4 Festival panels with one private after-party following one of the panels. This private after-party would be held at the Upstairs Balcony Bar at the ArcLight, the same location as the VIP Green Room.

OnOnOn-On ---ScreenScreen and Online Visibility OOOnOnnn----ScreenScreen Logo Placement • Festival Welcome Slate • Opportunity to run a 30 second spot during pre-show presentation

Online Line/Line/LogoLogo Placement • Sponsor dedicated area on PaleyFest09 web page with hyperlink to sponsor website • Line listing on select e-newsletters related to the Paley Festival sent to Paley Center and ArcLight members (100,000+)

OnOnOn-On ---sitesite Promotions/Recognition • Opportunity to set up a promotional display inside the Cinerama Dome lobby • Opportunity to gift celebrity participants • Opportunity to set up promotional display in the Green Room prior to the panel • Distribution of promotional material to audience members at the conclusion of the panel • Verbal recognition given by Paley Center leadership prior to the panel

SPONSORSHIP INVESTMENTS & BENEFITS

Festival Print Materials/Advertising • Full page ad in PaleyFest souvenir program • Inclusion in announcements and press releases • Logo placement on the following: • Red Carpet “Step-and-Repeat” press banner for your evening • Souvenir Program • Signage boards and banners in the Cinerama Dome lobby • Promotional signage in the Paley Center lobby in Beverly Hills • Media one-sheets • All Festival ads in consumer and industry publications Los Angeles Times (Circ.: 1.23M) LA Weekly (Circ.: 215,000) The Hollywood Reporter (Circ.: 36,200) Daily Variety (Circ.: 35,500)

Hospitality/Entertaining • 20 individual tickets for Corporate clients and other special guests • Premium VIP seating for Corporate clients and other special guests • 20 guest passes which provide access to the celebrity/VIP Green Room one hour prior to the evening’s program • Opportunity to invite guests to private after-party

Promotional commitments and responsibilities

Activation In addition to your financial commitment to the Paley Center, we ask our marketing partners to help support their sponsorships through a coordinated cross-promotional platform that leverages your brand’s exisiting marketing assets.

Our goal is to seek as much firepower as possible in order to build awareness and increase exposure for a successful sponsorship for all parties.

Third Pary Partners The Paley Center welcomes the opportunity to further build awareness and increased exposure for our partnership through mutual third party partners who seek similar branding goals.

Appendix

BOARD OF TRUSTEES

CHAIRMAN Ralph Guild Dan Rather Interep HDNet

Frank A. Bennack, Jr. Leo Hindery, Jr. Sumner Redstone Hearst Corporation InterMedia Partners Viacom Inc. and CBS

Corporation VICE CHAIRS Robert A. Iger

The Walt Disney Geoffrey K. Sands Gordon Crawford Company McKinsey & Company Capital Research and Management

Henry A. Kissinger Eric Schmidt Gustave M. Hauser Kissinger Associates, Inc. Google Hauser Communications, Inc.

Kay Koplovitz Ivan Seidenberg Mel Karmazin Koplovitz & Company LLC Verizon Communications Sirius Satellite Radio

Scott Kurnit Terry Semel Robert F.X. Sillerman Kurnit, Inc. Windsor Media CKX, Inc.

Norman Lear* Sid SheinbergSheinberg* PRESIDENT & CEO Act III Communications The Bubble Factory Pat Mitchell Debra Lee Stanley S. Shuman Alan Alda* BET Networks Allen & Company Incorporated Wallis Annenberg Ted Leonsis Annenberg Foundation SnagFilms David J. Stern National Basketball Loreen Arbus Ken Lowe Association Loreen Arbus Productions, Inc. Scripps Network Interactive Howard Stringer Glenn BriBritttttttt Sony Corporation Time Warner Cable John W. MadMadiganigan Tribune Company Marlo Thomas Christopher H. Browne Tweedy Browne Company LLC Burt Manning Grant A. Tinker* JWT GTG Entertainment Peter Chernin News Corporation/Fox Group Edward F. McLaughlin* Rosalind P. Walter EFM Media Management Gustavo A. Cisneros Inc. Barbara Walters Cisneros Group of Companies ABC News Barry M. Meyer Joan Ganz Cooney Warner Bros. Lou Weiss* Sesame Workshop William Morris Agency, Inc. Leslie Moonves Philippe Dauman CBS Corporation Jim Wiatt Viacom William Morris Agency, Inc. Daniel L. Mosley Ronald R. Davenport, Sr. Cravath, Swaine & Moore Dick Wolf Sheridan Broadcasting Corporation LLP Wolf Films

Patricia FiliFili----KrushelKrushel Thomas S. Murphy* Bob Wright Time Warner Inc. ABC, Inc. David Zaslav George J. Gillespie, III, Esq.* Edward N. Ney* Discovery Communications Cravath, Swaine & Moore LLP Young & Rubicam Advertising Jeff Zucker James L. Greenwald NBC Universal William C. Paley Katz Media Group 2023 LLC *Trustee Emeritus

William S. Paley, Founder

List current as of October 2008

LOS ANGELES BOARD OF GOVERNORS

CO-CHAIRS Peter Chernin Jim Griffiths Jim Packer News Corporation/Fox Group Metro-Goldwyn-Mayer Ted Harbert Studios, Inc. Gordon Crawford Comcast Entertainment Capital Research and Group Rick Rosen Management Endeavor Agency, LLC Doug Herzog Leslie Moonves MTVN Entertainment Group Bruce Rosenblum CBS Corporation Warner Bros. Television Group Andy HeyHeywardward MEMBERS DIC Entertainment Michael Rosenfeld William J. Bell Creative Artists Agency Bell-Phillip Television David Hill Productions, Inc. Fox Sports Television Group Phil Rosenthal

Peter Benedek Mark A. Itkin Harry Sloan United Talent Agency William Morris Agency Metro-Goldwyn-Mayer Studios, Inc. Bob Broder Nancy Josephson International Creative Endeavor Agency, LLC Kiefer Sutherland Management, Inc. Monica Karo Anne M. Sweeney E. Blake Byrne OMD Disney-ABC Television Group The Skylark Foundation Warren Lieberfarb Nancy Tellem Ernest Del Lieberfarb & Associates LLC CBS Paramount Network Del, Shaw, Moonves, Tanaka, Television Entertainment Finkelstein & Lezcano Richard Lippin Group The Lippin Group Robert Dowling Alex Wallau The Bob Dowling Group Michael Lombardo ABC Television Network HBO, Inc. Sam Fischer Larry Wilmore Ziffren, Brittenham, Branca, Greg Meidel Fischer, Gilbert-Lurie, MyNetworkTV Dick Wolf Stiffelman, Cook, Johnson, Law & Order-branded series Lande & Wolfe LLP Eric Mika The Hollywood Reporter Andrea Wong Jeff Gaspin Lifetime Entertainment Universal Television Group Stephen Mosko Services Sony Pictures Television Marc Graboff Jeff Zucker NBC Entertainment and Gary Newman NBC Universal Universal Media Studios Twentieth Century Fox Television List current as of October 2008