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PALEYPALEYFEST09 The William S. Paley Television Festival April 10 - 23, 2009 The Cinerama Dome at ArcLight Cinemas, Hollywood The Premier television festival in the country saluting creative excellence and highly acclaimed media programming Welcome to media’s gathering place The Paley Center for Media, with locations in Los Angeles and New York, leads the discussion about the cultural, creative, and social significance of television, radio, and emerging platforms for the professional community and media-interested public. With our new name and expanded mission – inclusive of all media - we are the media connector, linking the creative community and media businesses with media consumers, students, thought leaders, and scholars. The Leonard H. Goldenson Building in Los Angeles designed by Richard Meier The William S. Paley Building in New York City designed by Phillip Johnson Media today is a part of nearly every conversation Our new mission connects world class resources and thought leaders to explore the relevance of programming content and the intersections between media and society in ways that entertain and inform. Media as a lens for understanding our world The Paley Center’s public and industry programs give meaning and perspective to media and its role in our lives and culture. Only the Paley Center can fill a theater for comedian George Carlin one night and Madeleine Albright and Henry Kissinger discussing media’s impact on foreign policy the next. We are the mediamedia connector. The Paley Center for Media’s prestigious, influential community The top CEO’s in television, radio, technology, and communications. Corporate members from leading media, advertising, and financial services companies. Media’s creative community, including cutting-edge creators, producers, writers, and filmmakers of today and tomorrow. Media- and tech-savvy consumers who are avid devotees of pop culture: over 15,000 event attendees annually. Students reached through events transmitted to universities across the U.S. Access to highhigh----valuevalue and fully engaged media enthusiasts Patrons of the Paley Center are a sophisticated, high-value audience, engaged, passionate, and connected. Their interests include a signature mix of culture and art, business and politics, fashion and design, science and technology. They seek deeper engagement with companies with whom they spend their time and transact. AnAn irreplaceable record of our times AAn irreplaceable record of our times The Paley Center has an international collection of more than 140,000 programs covering almost 100 years of television and radio history, including news, public affairs programs and documentaries, performing arts programs, children's programming, sports, comedy and variety shows, and commercial advertising. Investment in the Paley Center is essential to ensure that the best in media will be preserved and celebrated for decades to come and that its influence is better understood by a global audience. About the Paley FestFestivalival Connecting passionate television viewers with the casts and creators of excellent programming Now in its 26 th year, the William S. Paley Festival is the premier television festival in the country. The Festival salutes creative excellence and the forces behind extraordinary programming. Over twelve nights, the Paley Center unites stars, creators, and their fans for behind-the-scenes looks at the hottest, most buzzed about shows. Each evening includes a screening, moderated conversation with cast and creators, and audience Q&A. The Paley Festival is a hot event in LA, with fans clamoring for tickets. Most events sell out within minutes of tickets going on sale. Selection for the Paley Festival is considered to be a prestigious honor within television’s creative community. In fact, participating in or attending PaleyFest is practically a rite of passage for anyone who has successfully entered the media industry. Event footage is highly sought after for program season DVD extras and online portals such as Yahoo! TV, iTunes, and many others. “I want to say thanks to the Paley Center for doing this. This is so exciting!” – J.J. Abrams, Creator, Executive Producer, Lost “It’s a great way to celebrate something we’re all so proud of.” – Sarah Michelle Gellar “T“T“This“T his is pretty exciting to be here…there…too get to interactinteract with fans and see their reactions to the show..show...”.” – Seth Green “…what I remember most is the sense of validation that can only come from one’s peers, and only in a surrounding both as seriouseriouss and exhilaratingexhilarating as the (Paley) Festival.” ––– Ken Burns, Executive Producer/Director “The Paley Festival is about spending an evening in a room where you know all the faces and they’re smiling back at you. Plus an audience that knows your shows better tthanhan you do. I don’t know how an evening can get better than that.” --- Garry Marshall Access to multimulti----channelchannel media enthusiasts PassioPassionate,nate, web savvy decisiondecision----makersmakers who emotionally connect to brands PaleyFest reaches a high-value audience of engaged, passionate, and connected entertainment fans. People who are keenly interested in exploring media’s impact on our lives, our culture, and our perceptions of the world. Educated, affluent, media-savvy early-adopters with a passion for technology, pop culture, design, and the latest trends. Their interests include a signature mix of culture and art, business and politics, fashion and design, science and technology. They are voracious media-consumers, passionate about the shows they watch, and are eager to engage with additional content related to their favorite stars and programs online. They seek deeper engagement with companies with whom they spend their time and transact. AAAgesAges of Attendees Educated and Engaged Influencers Under 25 15.8% 72% have a four-year college or graduate degree 26 – 35 30.4% 67% live in Metropolitan Los Angeles 36 – 45 26.8% 49% are connected to the Entertainment Industry 46 – 55 17.4% 42% make over $100K per year (25% make over $150K) Over 55 9.6% Positive Experience 96% of attendees rated the program as very good to excellent 94% of attendees rated the overall experience as very good to excellent 83% of attendees pay a premium for the opportunity to access tickets to the Festival 72% of attendees have attended a past Paley Festival MEDIA COVERAGE PALEYPALEYFEST g garnerarnerarnerssss exceptional coverage from maJor media outlets includingincluding:::: In 2008, the Paley Festival received over 40 television broadcast hits that equaled approximately 72.5 million total audience impressions. The Festival is covered by over 2,300 outlets* including print, broadcast and legitimate online sources. The Paley Festival’s celebrity-filled, red-carpet nights guarantee a strong presence of television outlets and photographers—and exposure for sponsors. The extensive media coverage gives an opportunity for sponsors to receive promotion and recognition on a national scale. Sponsor packages are designed to provide close association between your brand and the Paley Festival. PRINT MEDIA C COVERAGEOVERAGE “Sure, the Golden Globes and Emmys are nice. But there’s another big honor that TV shows covet ––– being part of the Paley Festival in L.A.” - Craig Tomashoff, TV Guide “The twotwo----weekweek Festival brings together some of the biggest nnamesames and hottest propertpropertiesies in entertainment…” - Elizabeth Snead , LATimes.com NETWORK AND ENTERTAIN CLIENTS The Paley Festival is perfect for entertaining clients. Not only will your clients and key executives have access to the casts and creative teams in our Green Room, they will be treated to our unforgettable evenings inside the Cinerama Dome. Brand exposure Sponsorship investment: Choose from a number of signature integrated marketing opportunities PALEYPALEYFEST Premier Sponsorship Offerings As part of your sponsorship support, the Paley Center has created additional Festival assets from which to choose from. These events enable your brand to expand its reach to enthusiastic new audiences, provide additional avenues for impactful messaging and underscore your central role in growing our annual event. PALEYFEST legacy screenings and retrospective photo exhibit at the Paley Center in Los Angeles: Daily public screenings in our Mitchell Theatre and photographs displayed in our Bell Gallery culled from over 25 years of PALEYPALEYFEST events. Could include an opening reception. PaleyFest.org : Be the exclusive sponsor of the P PALEYALEYALEYFEST web page including: “““ASK“ASK THE STARSSTARS”” – an online interactive forum between panel moderators who interview cast and creators Post event blogs – to share your follow-up questions with our curators Online streaming video clips MySpace and Facebook Groups – fresh content each week Tailor a program to fit your specific needs: SubJect to Paley Center and ArcLight approval SPONSORSHIP INVESTMENTS & BENEFITS PREMIER SPONSORSHIP $100,000 12 Festival Nights / One Signature Program Sponsorship at this level provides the highest degree of tailoring for your brand and offers exclusive benefits, distinctive marketing, and crediting that can be customized for unique visibility in promoting your brand to Festival attendees. Includes premier sponsorship naming rights to one Signature Program chosen from our menu of offerings. In addition, access to VIP hospitality and entertaining privileges, as well as inclusion in all marketing and promotional
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